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  • How important is responsive web design?

    - by Daniel
    I've heard many different opinions regarding the pros and cons of responsive web design recently and was wondering whether it was necessary for small businesses that target small geographical areas to implement it? Some sub-questions I have relating to this include: Is it better to use responsive web design as opposed to having separate code utilized for different dimensions/devices? Can it affect SEO (positively or negatively)? What are the main problems I could run into when optimizing a website for a business using this design method?

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  • C# Performance Pitfall – Interop Scenarios Change the Rules

    - by Reed
    C# and .NET, overall, really do have fantastic performance in my opinion.  That being said, the performance characteristics dramatically differ from native programming, and take some relearning if you’re used to doing performance optimization in most other languages, especially C, C++, and similar.  However, there are times when revisiting tricks learned in native code play a critical role in performance optimization in C#. I recently ran across a nasty scenario that illustrated to me how dangerous following any fixed rules for optimization can be… The rules in C# when optimizing code are very different than C or C++.  Often, they’re exactly backwards.  For example, in C and C++, lifting a variable out of loops in order to avoid memory allocations often can have huge advantages.  If some function within a call graph is allocating memory dynamically, and that gets called in a loop, it can dramatically slow down a routine. This can be a tricky bottleneck to track down, even with a profiler.  Looking at the memory allocation graph is usually the key for spotting this routine, as it’s often “hidden” deep in call graph.  For example, while optimizing some of my scientific routines, I ran into a situation where I had a loop similar to: for (i=0; i<numberToProcess; ++i) { // Do some work ProcessElement(element[i]); } .csharpcode, .csharpcode pre { font-size: small; color: black; font-family: consolas, "Courier New", courier, monospace; background-color: #ffffff; /*white-space: pre;*/ } .csharpcode pre { margin: 0em; } .csharpcode .rem { color: #008000; } .csharpcode .kwrd { color: #0000ff; } .csharpcode .str { color: #006080; } .csharpcode .op { color: #0000c0; } .csharpcode .preproc { color: #cc6633; } .csharpcode .asp { background-color: #ffff00; } .csharpcode .html { color: #800000; } .csharpcode .attr { color: #ff0000; } .csharpcode .alt { background-color: #f4f4f4; width: 100%; margin: 0em; } .csharpcode .lnum { color: #606060; } This loop was at a fairly high level in the call graph, and often could take many hours to complete, depending on the input data.  As such, any performance optimization we could achieve would be greatly appreciated by our users. After a fair bit of profiling, I noticed that a couple of function calls down the call graph (inside of ProcessElement), there was some code that effectively was doing: // Allocate some data required DataStructure* data = new DataStructure(num); // Call into a subroutine that passed around and manipulated this data highly CallSubroutine(data); // Read and use some values from here double values = data->Foo; // Cleanup delete data; // ... return bar; Normally, if “DataStructure” was a simple data type, I could just allocate it on the stack.  However, it’s constructor, internally, allocated it’s own memory using new, so this wouldn’t eliminate the problem.  In this case, however, I could change the call signatures to allow the pointer to the data structure to be passed into ProcessElement and through the call graph, allowing the inner routine to reuse the same “data” memory instead of allocating.  At the highest level, my code effectively changed to something like: DataStructure* data = new DataStructure(numberToProcess); for (i=0; i<numberToProcess; ++i) { // Do some work ProcessElement(element[i], data); } delete data; Granted, this dramatically reduced the maintainability of the code, so it wasn’t something I wanted to do unless there was a significant benefit.  In this case, after profiling the new version, I found that it increased the overall performance dramatically – my main test case went from 35 minutes runtime down to 21 minutes.  This was such a significant improvement, I felt it was worth the reduction in maintainability. In C and C++, it’s generally a good idea (for performance) to: Reduce the number of memory allocations as much as possible, Use fewer, larger memory allocations instead of many smaller ones, and Allocate as high up the call stack as possible, and reuse memory I’ve seen many people try to make similar optimizations in C# code.  For good or bad, this is typically not a good idea.  The garbage collector in .NET completely changes the rules here. In C#, reallocating memory in a loop is not always a bad idea.  In this scenario, for example, I may have been much better off leaving the original code alone.  The reason for this is the garbage collector.  The GC in .NET is incredibly effective, and leaving the allocation deep inside the call stack has some huge advantages.  First and foremost, it tends to make the code more maintainable – passing around object references tends to couple the methods together more than necessary, and overall increase the complexity of the code.  This is something that should be avoided unless there is a significant reason.  Second, (unlike C and C++) memory allocation of a single object in C# is normally cheap and fast.  Finally, and most critically, there is a large advantage to having short lived objects.  If you lift a variable out of the loop and reuse the memory, its much more likely that object will get promoted to Gen1 (or worse, Gen2).  This can cause expensive compaction operations to be required, and also lead to (at least temporary) memory fragmentation as well as more costly collections later. As such, I’ve found that it’s often (though not always) faster to leave memory allocations where you’d naturally place them – deep inside of the call graph, inside of the loops.  This causes the objects to stay very short lived, which in turn increases the efficiency of the garbage collector, and can dramatically improve the overall performance of the routine as a whole. In C#, I tend to: Keep variable declarations in the tightest scope possible Declare and allocate objects at usage While this tends to cause some of the same goals (reducing unnecessary allocations, etc), the goal here is a bit different – it’s about keeping the objects rooted for as little time as possible in order to (attempt) to keep them completely in Gen0, or worst case, Gen1.  It also has the huge advantage of keeping the code very maintainable – objects are used and “released” as soon as possible, which keeps the code very clean.  It does, however, often have the side effect of causing more allocations to occur, but keeping the objects rooted for a much shorter time. Now – nowhere here am I suggesting that these rules are hard, fast rules that are always true.  That being said, my time spent optimizing over the years encourages me to naturally write code that follows the above guidelines, then profile and adjust as necessary.  In my current project, however, I ran across one of those nasty little pitfalls that’s something to keep in mind – interop changes the rules. In this case, I was dealing with an API that, internally, used some COM objects.  In this case, these COM objects were leading to native allocations (most likely C++) occurring in a loop deep in my call graph.  Even though I was writing nice, clean managed code, the normal managed code rules for performance no longer apply.  After profiling to find the bottleneck in my code, I realized that my inner loop, a innocuous looking block of C# code, was effectively causing a set of native memory allocations in every iteration.  This required going back to a “native programming” mindset for optimization.  Lifting these variables and reusing them took a 1:10 routine down to 0:20 – again, a very worthwhile improvement. Overall, the lessons here are: Always profile if you suspect a performance problem – don’t assume any rule is correct, or any code is efficient just because it looks like it should be Remember to check memory allocations when profiling, not just CPU cycles Interop scenarios often cause managed code to act very differently than “normal” managed code. Native code can be hidden very cleverly inside of managed wrappers

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  • Designing Search Engine Keyword Optimization Friendly Websites and Blogs

    To generate free targeted traffic, you must know how to go about search engine keyword optimization. This is because optimizing your website or blog for placement on the first page of Google or Yahoo is the best online money making secret. Google, MSN and Yahoo are used by most people to search for information thus if you can optimize your website pages for common keywords you will definitely attract traffic.

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  • Benefits of an Online SEO Course

    SEO (Search Engine Optimization) is the process one takes in optimizing their website to be on the top of search results for Search Engines. As a new online business owner doing SEO may seem to be a daunting task.

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  • Interesting links week #1

    - by erwin21
    Below a list of interesting links that I found this week: Frontend: 10 Tips for Optimizing Web Form Submission Usability 10 Valuable Tips and Tricks for Designing HTML Emails 8 useful sites for web developers Development: Mono for Android Other: 7 Exciting Web Development Trends for 2011 Interested in more interesting links follow me at twitter http://twitter.com/erwingriekspoor

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  • Determining Keyword Difficulty

    There's nothing worse than optimizing for a search phrase that has high search volume but not ranking in the top 10 for the search and missing out on all the traffic. Without a rating for the difficulty of a keyword, there is no way to know if you're wasting your time pursuing traffic from a search term that you have no chance of ever ranking for.

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  • The Wonders of Maatkit for MySQL

    MySQL is a great database for web-facing applications, however, it tends to be a bit rough around the edges. Enter Maatkit, a great toolkit with a bewildering array of command line tools that fill the gap where MySQL's native tools leave off. From data replication to query profiling and optimizing, Maatkit has tools to make you smarter, and help you get your job done.

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  • The Wonders of Maatkit for MySQL

    MySQL is a great database for web-facing applications, however, it tends to be a bit rough around the edges. Enter Maatkit, a great toolkit with a bewildering array of command line tools that fill the gap where MySQL's native tools leave off. From data replication to query profiling and optimizing, Maatkit has tools to make you smarter, and help you get your job done.

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  • 5 Common Mistakes Made by Search Engine Optimization Companies

    Search engine optimization process or SEO is used for making the website search-friendly. The websites are made friendly not only for the search-engines, but also for those who search for products and services with the help of search-engines. There are 5 common mistakes which people make while optimizing the site. You should be aware that these mistakes can affect your ranking in the SE.

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  • The Long Tail Keyword Phrase Phenomenon

    There's been much conversation and debate over whether to use short tail or long tail keyword phrases when working optimizing your articles and websites. I think a bit of both may be in order. Well let's first distinguish the difference and then we can talk about how we can apply them to our articles and/or website meta tags.

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  • Oracle Manageability Presentations at Collaborate 2012

    - by Get_Specialized!
    Attending the Collaborate 2012 event, April 22-26th in Las Vegas, and interested in learning more about becoming specialized on Oracle Manageability? Be sure and checkout these sessions below presented by subject matter experts while your onsite. Set up a meeting or be one of the first Oracle Partners onsite to ask me, and we'll request one of the limited FREE Oracle Enterprise Manager 12c partner certification exam vouchers for you. Can't travel this year? the  COLLABORATE 12 Plug Into Vegas may be another option for you to attend from your own desk presentations like session #489 Oracle Enterprise Manager 12c: What's Changed? What's New? presented by Oracle Specialized Partners like ROLTA   Session ID Title Presented by Day/Time 920 Enterprise Manager 12c Cloud Control: New Features and Best Practices Dell Sun 9536 Release 12 Apps DBA 101 Justadba, LLC Mon 932 Monitoring Exadata with Cloud Control Oracle Mon 397 OEM Cloud Control Hands On Performance Tuning Mon 118 Oracle BI Sys Mgmt Best Practices & New Features Rittman Mead Consulting Mon 548 High Availability Boot Camp: RAC Design, Install, Manage Database Administration, Inc Mon 926 The Only Complete Cloud Management Solution -- Oracle Enterprise Manager Oracle Mon 328 Virtualization Boot Camp Dell Mon 292 Upgrading to Oracle Enterprise Manager 12c - Best Practices Southern Utah University Mon 793 Exadata 101 - What You Need to Know Rolta Tues 431 & 1431 Extreme Database Administration: New Features for Expert DBAs Oracle Tue Wed 521 What's New for Oracle WebLogic Management: Capabilities that Scripting Cannot Provide Oracle Thu 338 Oracle Real Application Testing: A look under the hood PayPal Tue 9398 Reduce TCO Using Oracle Application Management Suite for Oracle E-Business Suite Oracle Tue 312 Configuring and Managing a Private Cloud with Oracle Enterprise Manager 12c Dell Tue 866 Making OEM Sing and Dance with EMCLI Portland General Electric Tue 533 Oracle Exadata Monitoring: Engineered Systems Management with Oracle Enterprise Manager Oracle Wed 100600 Optimizing EnterpriseOne System Administration Oracle Wed 9565 Optimizing EBS on Exadata Centroid Systems Wed 550 Database-as-a-Service: Enterprise Cloud in Three Simple Steps Oracle Wed 434 Managing Oracle: Expert Panel on Techniques and Best Practices Oracle Partners: Dell, Keste, ROLTA, Pythian Wed 9760 Cloud Computing Directions: Understanding Oracle's Cloud AT&T Wed 817 Right Cloud: Use Oracle Technologies to Avoid False Cloud Visual Integrator Consulting Wed 163 Forgetting something? Standardize your database monitoring environment with Enterprise Manager 11g Johnson Controls Wed 489 Oracle Enterprise Manager 12c: What's Changed? What's New? ROLTA Thu    

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  • Value Chain Execution E-Book

    - by John Murphy
    Taking a smart approach to logistics – from streamlining transport networks and global trade management, to optimizing everyday warehouse operations – can simultaneously reduce costs and maximize competitive advantage.Download your exclusive Oracle e-book, Oracle Value Chain Execution: Reinventing Logistics Excellence, to learn why our world-leading, unified solution is relied on by market-leading companies across the planet.Discover how it can help you: Drive business agility, scalability and innovation Reduce costs and increase efficiency Enhance visibility, productivity and inventory accuracy Simplify compliance and mitigate risk Measure and boost customer satisfaction See what reinventing logistics excellence could mean for your organization.

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  • Google Search Engine Optimization Principles

    Google has come to be seen as the most complicated and innovative search engine as it really armed with an array of anti-spam technology. Google's expanding use of anti-spam features has meant that optimizing websites for Google has become significantly harder and it's now not merely a case of opening your internet sites source files in notepad, including a few key terms into your several HTML tags, uploading your files and looking forward to the results.

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  • How to Optimize Your Website Using the Title Meta Tag

    When I browse the internet I am shocked to see just how many big websites which don't correctly utilize the TITLE META tag to extract as much weight as possible to their keyword they are optimizing for. From my experience the TITLE tag is one of the most powerful onsite SEO factors. We all are aware that back links with anchor text using the targeted page keyword is the most important factor but it never fails to amaze me just how much people ignore this powerful META tag.

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  • Partners, Start your Engines

    - by Kristin Rose
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Hello speed racer - OPN here to inform you that in case you missed it, our ISV Focused PartnerCast took place last week in Oracle’s Redwood Shores studio. Without a roadblock in site, Oracle’s key drivers discussed topics like Optimized and Oracle’s Cloud offerings; even OPN partner MSC took it to the next level by stopping by to share with us their first hand experience with the Oracle Exastack Optimized program. By stepping into Oracle’s ”Motor Speedway”, better known as the Exastack lab, MSC was able to fine tune, test and optimize their application on Oracle Exadata, as well as gain outstanding expertise on several technical areas such as optimizing multithreaded applications and database tuning. By optimizing their solution, MSC has “decreased their deployment time and saw a 30 percent performance improvement in database.” Sounds like someone’s gearing up for an “Oracle Indy 500.” By achieving Oracle Exadata Optimized status, MSC is putting performance in the driver’s seat, and their customers at the front of the race by delivering a solution that is tuned for performance, scalability and reliability. So go ahead and let the Oracle Exastack Optimized pit crew take you to the finish line. Learn how to go from 0-60 by watching MSC’s segment of the ISV Focused PartnerCast below. Ready… Set… Optimize! The OPN Communications Team

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  • Article Marketing SEO - How Many Times Should I Put the Main Keyword in the Article?

    In order to get the articles that you write and submit for your article marketing campaign to be viewed, you need to do some on page SEO. In other words, you need to do some strategic things while writing your articles that will cause the search engines to put priority on your articles and give them good rankings for the keywords that you are optimizing your articles for. Before you write your articles, you should have chosen a specific keyword or keyword phrase to target while you write your article.

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  • Benefits of LSI Based SEO

    SEO or Search engine optimization is the largely talked regarding Internet technology these days, with online business houses basking under its glory. It is a method of optimizing a website with an extensive combination of tasks that will perk up websites charisma on the different search engines. To make the job simpler, a new tool has been introduced by the SEO experts that came to be identified as LSI or latent semantic indexing. The LSI has changed the world of search engine optimization.

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  • How to Check Your Keyword Rankings

    If you're serious about optimizing your website and grabbing that coveted top spot on Google it's important that you closely watch your keyword rankings. Here's how you can quickly and effectively check where your site ranks for all your critical searches.

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  • How To Optimize Your Website

    The purpose of optimizing your website is to get a high ranking with the search engines. The higher your ranking the more likely people using the search engines will see you site. The search engines inspect your site looking for the key words that describe the site or product you are offering.

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  • The Wonders of Maatkit for MySQL

    <b>Database Journal:</b> "MySQL is a great database for web-facing applications, however, it tends to be a bit rough around the edges. Enter Maatkit, a great toolkit with a bewildering array of command line tools that fill the gap where MySQL's native tools leave off. From data replication to query profiling and optimizing, Maatkit has tools to make you smarter, and help you get your job done."

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