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  • Search Engine Optimization - The Basics

    SEO simply means "optimizing" a website as much as possible to try to get it to rank as high as possible in the search engines for a given keyword. Keywords are a chosen word or set of words that you wish to target as the website owner.

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  • Why Do You Need a Good SEO Consultant?

    Internet marketing is the new savvy way of marketing your products, services, and business online on the WWW. It has its own rules, based on search engines and a good SEO consultant helps you in being more visible by optimizing the content and helping you get better results by applying the right tricks and techniques.

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  • Grasping Good Google Snippets

    If you're like many web users, you may not even know what a "Google snippet" is, how it should be structured, or even why you should care. But when it comes to optimizing your small business web site, it's definitely worth knowing what a Google snippet really is, and what you can do to make sure it is structured properly so you can improve your web site's performance in the search engine results.

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  • SEOPressor - A Worthy SEO Plugin For WordPress?

    If you have some knowledge of SEO, you should know the importance of having excellent on-page factors which can give you the advantage to rank high in search engines without the need for excessive off-Page works. Almost All SEO professional consultants will start a project optimizing On-Page factors first.

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  • Why Do You Need a Good SEO Consultant?

    Internet marketing is the new savvy way of marketing your products, services, and business online on the WWW. It has its own rules, based on search engines and a good SEO consultant helps you in being more visible by optimizing the content and helping you get better results by applying the right tricks and techniques.

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  • How to Optimize Your Website With SEO Placement Strategies

    The best way to win the SEO optimization game is to use a combination of different techniques. Compelling content, unique keywords and link exchange are methods that have proven to be effective in optimizing your website. The next step is to combine all these into a frequent, if not daily, activity.

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  • Guide to Maintaining an Effective Web Presence

    Most companies and professionals don't understand what it actually takes to maintain a solid web presence and how important it is, for both converting visits and maintaining a positive online public image, to rank well on search engines. Most people think that search engine optimization is simply optimizing a website for it to rank better on search engines.

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  • Impliment Good SEO, Don't Over Optimize

    When optimising your website or blog for better Search Engine visibility it is important not to get too carried away. Many people will change so much of their website just to please the Search Engines and they end up with a rubbish site that no one wants to read because their content has suffered due to "over optimizing".

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  • When it Comes to SEO, Length Matters

    Search engine optimizing your website can sometimes seem counter-intuitive. The common misconception is to try and associate every potential keyword with your website. Wrong! It's not about quantity, it's about quality long tail phrases. Here's what you need to know.

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  • A Couple of SEO Tips to Improve Rankings

    SEO is becoming overly complicated, but really all people need to focus on to guarantee a rankings increase is basic SEO. For example optimizing title tags, heading tags, using alt text properly and using file names and directories effectively.

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  • Automatically Kill/Restart Process(es) When Memory is Critically Low

    - by nemesisfixx
    I have a Debian Wheezy VPS box where am running a couple of Django apps in production. Ideally, would have tried addressed my current memory footprint issues by optimizing the apps, adding more RAM or augmenting with Swap. But the problem is that I doubt there's much memory optimization I'd milk from optimizing the Django apps (the stack being open-source and robust), and adding RAM is a cost constraint for me (this is a remote VPS), also, the host doesn't offer options to use Swap! So, in the meantime (as I wait to secure more resources to afford more RAM), I wish to mitigate the scenarios where the server runs out memory so that I just have to request a VPS restart (as in, at that point, I can't even SSH into the box!). So, what I would love in a solution is the ability to detect when a process (or generally, total system memory usage) exceeds a certain critical amount (for now, example the FREE RAM falls to say 10%) - which I've noticed occurs after the VPS's been up for long, and when also traffic is suddenly much to some of the heavy apps (most are just staging apps anyway). So, I wish to be able to kill/restart the offending process(es) - most likely Apache. Which solution when done manually in these situations has restored sane memory usage levels - a hint that possibly one or more of the Django apps has a memory leak? In brief: Monitor overall system RAM usage When FREE RAM falls below a given critical threshold (say below 10%), kill/restart the offending process(es) - or simpler, if we assume from my current log analysis (using linux-dash) that Apache is often the offender, then kill/restart it. Rinse and repeat...

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  • Benchmark Linq2SQL, Subsonic2, Subsonic3 - Any other ideas to make them faster ?

    - by Aristos
    I am working with Subsonic 2 more than 3 years now... After Linq appears and then Subsonic 3, I start thinking about moving to the new Linq futures that are connected to sql. I must say that I start move and port my subsonic 2 with SubSonic 3, and very soon I discover that the speed was so slow thats I didn't believe it - and starts all that tests. Then I test Linq2Sql and see also a delay - compare it with Subsonic 2. My question here is, especial for the linq2sql, and the up-coming dotnet version 4, what else can I do to speed it up ? What else on linq2sql settings, or classes, not on this code that I have used for my messures I place here the project that I make the tests, also the screen shots of the results. How I make the tests - and the accurate of my measures. I use only for my question Google chrome, because its difficult for me to show here a lot of other measures that I have done with more complex programs. This is the most simple one, I just measure the Data Read. How can I prove that. I make a simple Thread.Sleep(10 seconds) and see if I see that 10 seconds on Google Chrome Measure, and yes I see it. here are more test with this Sleep thead to see whats actually Chrome gives. 10 seconds delay 100 ms delay Zero delay There is only a small 15ms thats get on messure, is so small compare it with the rest of my tests that I do not care about. So what I measure I measure just the data read via each method - did not count the data or database delay, or any disk read or anything like that. Later on the image with the result I show that no disk activity exist on the measures See this image to see what really I measure and if this is correct Why I chose this kind of test Its simple, it's real, and it's near my real problem that I found the delay of subsonic 3 in real program with real data. Now lets tests the dals Start by see this image I have 4-5 calls on every method, the one after the other. The results are. For a loop of 100 times, ask for 5 Rows, one not exist, approximatively.. Simple adonet:81ms SubSonic 2 :210ms linq2sql :1.70sec linq2sql using CompiledQuery.Compile :239ms Subsonic 3 :15.00sec (wow - extreme slow) The project http://www.planethost.gr/DalSpeedTests.rar Can any one confirm this benchmark, or make any optimizations to help me out ? Other tests Some one publish here this link http://ormbattle.net/ (and then remove it - don not know why) In this page you can find a really useful advanced tests for all, except subsonic 2 and subsonic 3 that I have here ! Optimizing What I really ask here is if some one can now any trick how to optimize the DALs, not by changing the test code, but by changing the code and the settings on each dal. For example... Optimizing Linq2SQL I start search how to optimize Linq2sql and found this article, and maybe more exist. Finally I make the tricks from that page to run, and optimize the code using them all. The speed was near 1.50sec from 1.70.... big improvement, but still slow. Then I found a different way - same idea article, and wow ! the speed is blow up. Using this trick with CompiledQuery.Compile, the time from 1.5sec is now 239ms. Here is the code for the precompiled... Func<DataClassesDataContext, int, IQueryable<Product>> compiledQuery = CompiledQuery.Compile((DataClassesDataContext meta, int IdToFind) => (from myData in meta.Products where myData.ProductID.Equals(IdToFind) select myData)); StringBuilder Test = new StringBuilder(); int[] MiaSeira = { 5, 6, 10, 100, 7 }; using (DataClassesDataContext context = new DataClassesDataContext()) { context.ObjectTrackingEnabled = false; for (int i = 0; i < 100; i++) { foreach (int EnaID in MiaSeira) { var oFindThat2P = compiledQuery(context, EnaID); foreach (Product One in oFindThat2P) { Test.Append("<br />"); Test.Append(One.ProductName); } } } } Optimizing SubSonic 3 and problems I make many performance profiling, and start change the one after the other and the speed is better but still too slow. I post them on subsonic group but they ignore the problem, they say that everything is fast... Here is some capture of my profiling and delay points inside subsonic source code I have end up that subsonic3 make more call on the structure of the database rather than on data itself. Needs to reconsider the hole way of asking for data, and follow the subsonic2 idea if this is possible. Try to make precompile to subsonic 3 like I did in linq2Sql but fail for the moment... Optimizing SubSonic 2 After I discover that subsonic 3 is extreme slow, I start my checks on subsonic 2 - that I have never done before believing that is fast. (and it is) So its come up with some points that can be faster. For example there are many loops like this ones that actually is slow because of string manipulation and compares inside the loop. I must say to you that this code called million of times ! on a period of few minutes ! of data asking from the program. On small amount of tables and small fields maybe this is not a big think for some people, but on large amount of tables, the delay is even more. So I decide and optimize the subsonic 2 by my self, by replacing the string compares, with number compares! Simple. I do that almost on every point that profiler say that is slow. I change also all small points that can be even a little faster, and disable some not so used thinks. The results, 5% faster on NorthWind database, near 20% faster on my database with 250 tables. That is count with 500ms less in 10 seconds process on northwind, 100ms faster on my database on 500ms process time. I do not have captures to show you for that because I have made them with different code, different time, and track them down on paper. Anyway this is my story and my question on all that, what else do you know to make them even faster... For this measures I have use Subsonic 2.2 optimized by me, Subsonic 3.0.0.3 a little optimized by me, and Dot.Net 3.5

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  • Performance Optimization &ndash; It Is Faster When You Can Measure It

    - by Alois Kraus
    Performance optimization in bigger systems is hard because the measured numbers can vary greatly depending on the measurement method of your choice. To measure execution timing of specific methods in your application you usually use Time Measurement Method Potential Pitfalls Stopwatch Most accurate method on recent processors. Internally it uses the RDTSC instruction. Since the counter is processor specific you can get greatly different values when your thread is scheduled to another core or the core goes into a power saving mode. But things do change luckily: Intel's Designer's vol3b, section 16.11.1 "16.11.1 Invariant TSC The time stamp counter in newer processors may support an enhancement, referred to as invariant TSC. Processor's support for invariant TSC is indicated by CPUID.80000007H:EDX[8]. The invariant TSC will run at a constant rate in all ACPI P-, C-. and T-states. This is the architectural behavior moving forward. On processors with invariant TSC support, the OS may use the TSC for wall clock timer services (instead of ACPI or HPET timers). TSC reads are much more efficient and do not incur the overhead associated with a ring transition or access to a platform resource." DateTime.Now Good but it has only a resolution of 16ms which can be not enough if you want more accuracy.   Reporting Method Potential Pitfalls Console.WriteLine Ok if not called too often. Debug.Print Are you really measuring performance with Debug Builds? Shame on you. Trace.WriteLine Better but you need to plug in some good output listener like a trace file. But be aware that the first time you call this method it will read your app.config and deserialize your system.diagnostics section which does also take time.   In general it is a good idea to use some tracing library which does measure the timing for you and you only need to decorate some methods with tracing so you can later verify if something has changed for the better or worse. In my previous article I did compare measuring performance with quantum mechanics. This analogy does work surprising well. When you measure a quantum system there is a lower limit how accurately you can measure something. The Heisenberg uncertainty relation does tell us that you cannot measure of a quantum system the impulse and location of a particle at the same time with infinite accuracy. For programmers the two variables are execution time and memory allocations. If you try to measure the timings of all methods in your application you will need to store them somewhere. The fastest storage space besides the CPU cache is the memory. But if your timing values do consume all available memory there is no memory left for the actual application to run. On the other hand if you try to record all memory allocations of your application you will also need to store the data somewhere. This will cost you memory and execution time. These constraints are always there and regardless how good the marketing of tool vendors for performance and memory profilers are: Any measurement will disturb the system in a non predictable way. Commercial tool vendors will tell you they do calculate this overhead and subtract it from the measured values to give you the most accurate values but in reality it is not entirely true. After falling into the trap to trust the profiler timings several times I have got into the habit to Measure with a profiler to get an idea where potential bottlenecks are. Measure again with tracing only the specific methods to check if this method is really worth optimizing. Optimize it Measure again. Be surprised that your optimization has made things worse. Think harder Implement something that really works. Measure again Finished! - Or look for the next bottleneck. Recently I have looked into issues with serialization performance. For serialization DataContractSerializer was used and I was not sure if XML is really the most optimal wire format. After looking around I have found protobuf-net which uses Googles Protocol Buffer format which is a compact binary serialization format. What is good for Google should be good for us. A small sample app to check out performance was a matter of minutes: using ProtoBuf; using System; using System.Diagnostics; using System.IO; using System.Reflection; using System.Runtime.Serialization; [DataContract, Serializable] class Data { [DataMember(Order=1)] public int IntValue { get; set; } [DataMember(Order = 2)] public string StringValue { get; set; } [DataMember(Order = 3)] public bool IsActivated { get; set; } [DataMember(Order = 4)] public BindingFlags Flags { get; set; } } class Program { static MemoryStream _Stream = new MemoryStream(); static MemoryStream Stream { get { _Stream.Position = 0; _Stream.SetLength(0); return _Stream; } } static void Main(string[] args) { DataContractSerializer ser = new DataContractSerializer(typeof(Data)); Data data = new Data { IntValue = 100, IsActivated = true, StringValue = "Hi this is a small string value to check if serialization does work as expected" }; var sw = Stopwatch.StartNew(); int Runs = 1000 * 1000; for (int i = 0; i < Runs; i++) { //ser.WriteObject(Stream, data); Serializer.Serialize<Data>(Stream, data); } sw.Stop(); Console.WriteLine("Did take {0:N0}ms for {1:N0} objects", sw.Elapsed.TotalMilliseconds, Runs); Console.ReadLine(); } } The results are indeed promising: Serializer Time in ms N objects protobuf-net   807 1000000 DataContract 4402 1000000 Nearly a factor 5 faster and a much more compact wire format. Lets use it! After switching over to protbuf-net the transfered wire data has dropped by a factor two (good) and the performance has worsened by nearly a factor two. How is that possible? We have measured it? Protobuf-net is much faster! As it turns out protobuf-net is faster but it has a cost: For the first time a type is de/serialized it does use some very smart code-gen which does not come for free. Lets try to measure this one by setting of our performance test app the Runs value not to one million but to 1. Serializer Time in ms N objects protobuf-net 85 1 DataContract 24 1 The code-gen overhead is significant and can take up to 200ms for more complex types. The break even point where the code-gen cost is amortized by its faster serialization performance is (assuming small objects) somewhere between 20.000-40.000 serialized objects. As it turned out my specific scenario involved about 100 types and 1000 serializations in total. That explains why the good old DataContractSerializer is not so easy to take out of business. The final approach I ended up was to reduce the number of types and to serialize primitive types via BinaryWriter directly which turned out to be a pretty good alternative. It sounded good until I measured again and found that my optimizations so far do not help much. After looking more deeper at the profiling data I did found that one of the 1000 calls did take 50% of the time. So how do I find out which call it was? Normal profilers do fail short at this discipline. A (totally undeserved) relatively unknown profiler is SpeedTrace which does unlike normal profilers create traces of your applications by instrumenting your IL code at runtime. This way you can look at the full call stack of the one slow serializer call to find out if this stack was something special. Unfortunately the call stack showed nothing special. But luckily I have my own tracing as well and I could see that the slow serializer call did happen during the serialization of a bool value. When you encounter after much analysis something unreasonable you cannot explain it then the chances are good that your thread was suspended by the garbage collector. If there is a problem with excessive GCs remains to be investigated but so far the serialization performance seems to be mostly ok.  When you do profile a complex system with many interconnected processes you can never be sure that the timings you just did measure are accurate at all. Some process might be hitting the disc slowing things down for all other processes for some seconds as well. There is a big difference between warm and cold startup. If you restart all processes you can basically forget the first run because of the OS disc cache, JIT and GCs make the measured timings very flexible. When you are in need of a random number generator you should measure cold startup times of a sufficiently complex system. After the first run you can try again getting different and much lower numbers. Now try again at least two times to get some feeling how stable the numbers are. Oh and try to do the same thing the next day. It might be that the bottleneck you found yesterday is gone today. Thanks to GC and other random stuff it can become pretty hard to find stuff worth optimizing if no big bottlenecks except bloatloads of code are left anymore. When I have found a spot worth optimizing I do make the code changes and do measure again to check if something has changed. If it has got slower and I am certain that my change should have made it faster I can blame the GC again. The thing is that if you optimize stuff and you allocate less objects the GC times will shift to some other location. If you are unlucky it will make your faster working code slower because you see now GCs at times where none were before. This is where the stuff does get really tricky. A safe escape hatch is to create a repro of the slow code in an isolated application so you can change things fast in a reliable manner. Then the normal profilers do also start working again. As Vance Morrison does point out it is much more complex to profile a system against the wall clock compared to optimize for CPU time. The reason is that for wall clock time analysis you need to understand how your system does work and which threads (if you have not one but perhaps 20) are causing a visible delay to the end user and which threads can wait a long time without affecting the user experience at all. Next time: Commercial profiler shootout.

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  • Travelling MVP #1: Visit to SharePoint User Group Finland

    - by DigiMortal
    My first self organized trip this autumn was visit to SharePoint User Group Finland community evening. As active community leaders who make things like these possible they are worth mentioning and on spug.fi side there was Jussi Roine the one who invited me. Here is my short review about my trip to Helsinki. User group meeting As Helsinki is near Tallinn I went there using ship. It was easy to get from sea port to venue and I had also some minutes of time to visit academic book store. Community evening was held on the ground floor of one city center hotel and room was conveniently located near hotel bar and restaurant. Here is the meeting schedule: Welcome (Jussi Roine) OpenText application archiving and governance for SharePoint (Bernd Hennicke, OpenText) Using advanced C# features in SharePoint development (Alexey Sadomov, NED Consulting) Optimizing public-facing internet sites for SharePoint (Gunnar Peipman) After meeting, of course, local dudes doesn’t walk away but continue with some beers and discussion. Sessions After welcome words by Jussi there was session by Bernd Hennicke who spoke about OpenText. His session covered OpenText history and current moment. After this introduction he spoke about OpenText products for SharePoint and gave the audience good overview about where their SharePoint extensions fit in big picture. I usually don’t like those vendors sessions but this one was good. I mean vendor dudes were not aggressively selling something. They were way different – kind people who introduced their stuff and later answered questions. They acted like good guests. Second speaker was Alexey Sadomov who is working on SharePoint development projects. He introduced some ways how to get over some limitations of SharePoint. I don’t go here deeply with his session but it’s worth to mention that this session was strong one. It is not rear case when developers have to make nasty hacks to SharePoint. I mean really nasty hacks. Often these hacks are long blocks of code that uses terrible techniques to achieve the result. Alexey introduced some very much civilized ways about how to apply hacks. Alex Sadomov, SharePoint MVP, speaking about SharePoint coding tips and tricks on C# I spoke about how I optimized caching of Estonian Microsoft community portal that runs on SharePoint Server and that uses publishing infrastructure. I made no actual demos on SharePoint because I wanted to focus on optimizing process and share some experiences about how to get caches optimized and how to measure caches. Networking After official part there was time to talk and discuss with people. Finns are cool – they have beers and they are glad. It was not big community event but people were like one good family. Developers there work often for big companies and it was very interesting to me to hear about their experiences with SharePoint. One thing was a little bit surprising for me – SharePoint guys in Finland are talking actively also about Office 365 and online SharePoint. It doesn’t happen often here in Estonia. I had to leave a little bit 21:00 to get to my ship back to Tallinn. I am sure spug.fi dudes continued nice evening and they had at least same good time as I did. Do I want to go back to Finland and meet these guys again? Yes, sure, let’s do it again! :)

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  • Drupal Modules for SEO & Content

    - by Aditi
    When we talk about Drupal SEO, there are two things to consider one is about the relevant SEO practices and about appropriate Drupal Modules available. Optimizing your website for search engines is one of the most important aspect of launching & promoting your website especially if ranking matters to you. Understanding SEO For starters, you have begin with Keyword research and then optimize your content according to your findings by tagging, meta tags etc, Drupal modules once installed help you manage a lot of such parameters. Identifying the target keywords Using the Page Title and Token modules PathAuto configuration <H1> heading tags Optimizing Drupal’s default robots.txt file Etc. While Drupal gives you a lot of ability to make your website content worthy & search engine friendly it is important for you to make sure you are not crossing the line or you could get penalized. Modules Overview Drupal Power is at its best when you have these modules & great brain working together. The basic SEO improvements can be achieved easily with the modules enlisted below, but you can win magical rankings if you use them logically & wisely. Understanding your keyword competition & enhancing your content is the basic key to success and ofcourse the modules: Pathauto Automatically create search enging friendly readable URLS from tokens. A token is a piece of data from content, say the author’s username, or the content’s title. For example mysite.com/an-article, rather than mysite.com/node/114 for every node you make. NodeWords Amazingly useful drupal module that allows you to create custom meta tags and descriptions for your nodes, which gives you the ability to target specific keywords and phrases. Page Title Enables you to set an alternative title for the <title></title> tags and for the <h1></h1> tags on a node. Global Redirect Manage content duplication, 301 redirects, and URL validation with this small, but powerful module. Taxonomy manager Make large additions, or changes to taxonomy very easy. This module provides a powerful interface for managing taxonomies. A vocabulary gets displayed in a dynamic tree view, where parent terms can be expanded to list their nested child terms or can be collapsed. robotstxt A robots.txt file is vital for ensuring that search engine spiders don’t index the unwanted areas of your site. This Drupal module gives you the ability to manage your robots.txt file through the CMS admin. xmlsitemap An XML Sitemap lets the search engines index your website content. This module helps in generating and maintaining a complete sitemap for your website and gives you control over exactly which parts of the site you want to be included in the index. It even gives you the ability to automatically submit your sitemap to Google, Yahoo!, Ask.com and Windows Live every time you update a node or at specific interval. Node Import This module allows you to import a set of nodes from a Comma Seperated Values (CSV) or Tab Seperated Values (TSV) text file. Makes it easy to import hundreds-thousands of csv rows and you get to tie up these rows to CCK fields (or locations), and it can file it under the right taxonomy hierarchy. This is Super life saver module.

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  • Willy Rotstein on Supply Chain Planning

    - by sarah.taylor(at)oracle.com
    Each time a merchandiser, buyer or planner in Retail makes a business decision around assortment, inventory, pricing and promotions there is an opportunity to improve both Profitability and Customer Service. Improving decision making, however, has always been a tricky business for retailers.  I have worked in this space for more than 15 years. I began my career as an academic, at Imperial College London, and then broadened this interest with Retailers, aiming to optimize their merchandising and supply chain decisions. Planning the business and optimizing profit is a complex process. The complexity arises from the variety of people involved, the large number of decisions to take across all business processes, the uncertainty intrinsic to the retail environment as well as the volume of data available for analysis.  Things are not getting any easier either. The advent of multi-channel, social media and mobile is taking these complexities to a new level and presenting additional opportunities for those willing to exploit them. I guess it is due to the complexities of the decision making process that, over the last couple of years working with Oracle Retail, I have witnessed a clear trend around the deployment of planning systems. Retailers are aiming to simplify their decision making processes. They want to use one joined up planning platform across the business and enhance it with "actionable" data mining and optimization techniques. At Oracle Retail, we have a vibrant community of international retailers who regularly come together to discuss the big issues in retail planning. It is a combination of fashion, grocery and speciality retailers, all sharing their best practice vision for planning and optimizing merchandise decisions. As part of the Retail Exchange program, at the recent National Retail Federation event in New York, I jointly hosted a Planning dinner with Peter Fitzgerald from Google UK, Retail Division. Those retailers from our international planning community who were in New York for the annual NRF event were able to attend. The group comprised some of Europe's great International Retail brands.  All sectors were represented by organisations like Mango, LVMH, Ahold, Morrisons, Shop Direct and River Island. They confirmed the current importance of engaging with Planning and Optimization issues. In particular the impact of the internet was a key topic. We had a great debate about new retail initiatives.  Peter highlighted how mobility is changing retail - in particular with the new "local availability search" initiative. We also had an exciting discussion around the opportunities to improve merchandising using the new data that is becoming available from search, social media and ecommerce sites. It will be our focus to continue to help retailers translate this data into better results while keeping their business operations simple. New developments in "actionable" analytics and computing capacity make this a very exciting area today. Watch this space for my contributions on these topics which will be made available through this blog. Oracle Retail has a strong Planning community. if you are a category manager, a planner, a buyer, a merchandiser, a retail supplier or any retail executive with a keen interest in planning then you would be very welcome to join Oracle Retail's Planning Community. As part of our community you will be able to join our in-person and virtual events, download topical white papers and best practice information specifically tailored to your area of interest.  If anyone would like to register their interest in joining our community of retailers discussing planning then please contact me at [email protected]   Willy Rotstein, Oracle Retail

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  • Social Technology and the Potential for Organic Business Networks

    - by Michael Snow
    Guest Blog Post by:  Michael Fauscette, IDCThere has been a lot of discussion around the topic of social business, or social enterprise, over the last few years. The concept of applying emerging technologies from the social Web, combined with changes in processes and culture, has the potential to provide benefits across the enterprise over a wide range of operations impacting employees, customers, partners and suppliers. Companies are using social tools to build out enterprise social networks that provide, among other things, a people-centric collaborative and knowledge sharing work environment which over time can breakdown organizational silos. On the outside of the business, social technology is adding new ways to support customers, market to prospects and customers, and even support the sales process. We’re also seeing new ways of connecting partners to the business that increases collaboration and innovation. All of the new "connectivity" is, I think, leading businesses to a business model built around the concept of the network or ecosystem instead of the old "stand-by-yourself" approach. So, if you think about businesses as networks in the context of all of the other technical and cultural change factors that we're seeing in the new information economy, you can start to see that there’s a lot of potential for co-innovation and collaboration that was very difficult to arrange before. This networked business model, or what I've started to call “organic business networks,” is the business model of the information economy.The word “organic” could be confusing, but when I use it in this context, I’m thinking it has similar traits to organic computing. Organic computing is a computing system that is self-optimizing, self-healing, self-configuring, and self-protecting. More broadly, organic models are generally patterns and methods found in living systems used as a metaphor for non-living systems.Applying an organic model, organic business networks are networks that represent the interconnectedness of the emerging information business environment. Organic business networks connect people, data/information, content, and IT systems in a flexible, self-optimizing, self-healing, self-configuring, and self-protecting system. People are the primary nodes of the network, but the other nodes — data, content, and applications/systems — are no less important.A business built around the organic business network business model would incorporate the characteristics of a social business, but go beyond the basics—i.e., use social business as the operational paradigm, but also use organic business networks as the mode of operating the business. The two concepts complement each other: social business is the “what,” and the organic business network is the “how.”An organic business network lets the business work go outside of traditional organizational boundaries and become the continuously adapting implementation of an optimized business strategy. Value creation can move to the optimal point in the network, depending on strategic influencers such as the economy, market dynamics, customer behavior, prospect behavior, partner behavior and needs, supply-chain dynamics, predictive business outcomes, etc.An organic business network driven company is the antithesis of a hierarchical, rigid, reactive, process-constrained, and siloed organization. Instead, the business can adapt to changing conditions, leverage assets effectively, and thrive in a hyper-connected, global competitive, information-driven environment.To hear more on this topic – I’ll be presenting in the next webcast of the Oracle Social Business Thought Leader Webcast Series - “Organic Business Networks: Doing Business in a Hyper-Connected World” this coming Thursday, June 21, 2012, 10:00 AM PDT – Register here

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  • Introducing the First Global Web Experience Management Content Management System

    - by kellsey.ruppel
    By Calvin Scharffs, VP of Marketing and Product Development, Lingotek Globalizing online content is more important than ever. The total spending power of online consumers around the world is nearly $50 trillion, a recent Common Sense Advisory report found. Three years ago, enterprises would have to translate content into 37 language to reach 98 percent of Internet users. This year, it takes 48 languages to reach the same amount of users.  For companies seeking to increase global market share, “translate frequently and fast” is the name of the game. Today’s content is dynamic and ever-changing, covering the gamut from social media sites to company forums to press releases. With high-quality translation and localization, enterprises can tailor content to consumers around the world.  Speed and Efficiency in Translation When it comes to the “frequently and fast” part of the equation, enterprises run into problems. Professional service providers provide translated content in files, which company workers then have to manually insert into their CMS. When companies update or edit source documents, they have to hunt down all the translated content and change each document individually.  Lingotek and Oracle have solved the problem by making the Lingotek Collaborative Translation Platform fully integrated and interoperable with Oracle WebCenter Sites Web Experience Management. Lingotek combines best-in-class machine translation solutions, real-time community/crowd translation and professional translation to enable companies to publish globalized content in an efficient and cost-effective manner. WebCenter Sites Web Experience Management simplifies the creation and management of different types of content across multiple channels, including social media.  Globalization Without Interrupting the Workflow The combination of the Lingotek platform with WebCenter Sites ensures that process of authoring, publishing, targeting, optimizing and personalizing global Web content is automated, saving companies the time and effort of manually entering content. Users can seamlessly integrate translation into their WebCenter Sites workflows, optimizing their translation and localization across web, social and mobile channels in multiple languages. The original structure and formatting of all translated content is maintained, saving workers the time and effort involved with inserting the text translation and reformatting.  In addition, Lingotek’s continuous publication model addresses the dynamic nature of content, automatically updating the status of translated documents within the WebCenter Sites Workflow whenever users edit or update source documents. This enables users to sync translations in real time. The translation, localization, updating and publishing of Web Experience Management content happens in a single, uninterrupted workflow.  The net result of Lingotek Inside for Oracle WebCenter Sites Web Experience Management is a system that more than meets the need for frequent and fast global translation. Workflows are accelerated. The globalization of content becomes faster and more streamlined. Enterprises save time, cost and effort in translation project management, and can address the needs of each of their global markets in a timely and cost-effective manner.  About Lingotek Lingotek is an Oracle Gold Partner and is going to be one of the first Oracle Validated Integrator (OVI) partners with WebCenter Sites. Lingotek is also an OVI partner with Oracle WebCenter Content.  Watch a video about how Lingotek Inside for Oracle WebCenter Sites works! Oracle WebCenter will be hosting a webinar, “Hitachi Data Systems Improves Global Web Experiences with Oracle WebCenter," tomorrow, September 13th. To attend the webinar, please register now! For more information about Lingotek for Oracle WebCenter, please visit http://www.lingotek.com/oracle.

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  • Customer Interaction Group (NL) becomes the first Oracle EMEA partner that Achieves OPN Specialization for Oracle RightNow CX Cloud Service

    - by Richard Lefebvre
    Oracle Recognizes Customer Interaction Group for Expertise in Oracle RightNow CX Cloud Service Customer Interaction Group, specialists in customer contact and a Gold level member of Oracle® PartnerNetwork (OPN), today announced it has achieved OPN Specialized status for Oracle RightNow CX Cloud Service. To achieve OPN Specialized status, Oracle partners are required to meet a stringent set of requirements that are based on the needs and priorities of the customer and partner community. By achieving a Specialized distinction, Customer Interaction Group has been recognized by Oracle for its expertise in delivering services specifically around Oracle RightNow CX Cloud Service through competency development, business results and proven success.   “As valued Oracle partner it is very important to us to achieve this specialization. With this recognition we guarantee our customers professionalism in each project, from advisory tasks to complex implementations. This allows Customer Interaction Group not only a deepening realization towards optimizing customer interaction, but also to service delivery through various media channels. As a result, our customers are able to service their customers on a higher level” says Hanjo Huizing, CEO of Customer Interaction Group. “Oracle congratulates The Customer Interaction Group with becoming specialized Oracle RightNow partner. Oracle’s Specialization Program is a trusted status and brand, which allows our most experienced and committed partners to differentiate themselves in the marketplace and gain a competitive edge by spotlighting their strengths and special skills” said Richard Lefebvre, head of the Oracle EMEA CRM&CX Partner Community. In today’s competitive markets, successful businesses can successfully stand out by offering their customers good customer service combined with excellent accessibility. Our mission is to help businesses configure and optimize the full range of customer contact. We have the knowledge, experience and tools to develop practical and innovative solutions for customer interaction processes. Our customers as fonq.nl (web department store) and CitizenM (hotels) are working successfully with Oracle RightNow CX Cloud Service. They both serve their customers not only in The Netherlands but also in a lot of countries in Europe. Our focus is on the delivery of excellent customer service at a lower cost. Our objective is to increase return on customer contact and to give customers a positive experience. About Customer Interaction Group Customer Interaction Group specializes in delivering and optimizing customer interaction solutions for voice, web, and social interactions. Armed with the knowledge, experience and solutions, they provide solutions and consulting services to companies seeking to deliver superior customer experiences. The core method and approach of Customer Interaction Group is to translate business problems and processes into practical interaction solutions. Based in Amsterdam, the Netherlands, The Customer Interaction Group serves customers all over Europe. Follow us on Twitter @CustIntGroup, Facebook.com/custintgroup, linkedin.com/company/customer-interaction-group or visit our website www.custintgroup.com About Oracle PartnerNetwork Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more visit http://www.oracle.com/partners.

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