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• Three Principles to Fix Your Broken Organization

  - by Michael Snow

  Everyone's organization is broken in some capacity. For some this is painfully visible both inside and outside their organization. For others, there are cracks noticed by only the keenest trained eyes used to looking for problems in the midst of perfection. We all know that there is often incredible hope in the despair of chaos and recognition of your problems is the first step on the road to recovery. Let us help you in your path to recovery. Join our very own, Christian Finn,  this Thursday (11/15), as he guides you through three important principles you can take back to the office to start the mending process. (Above Image Credits: the BEST site on the web to make fun of our organizations and ourselves: http://www.despair.com/ ) His three principles are NOT "TeamWork", "Ignorance" and "Tradition", but - before jumping lower on this blog post to click and register for the upcoming webcast - I thought it would be a good opportunity to give you a little taste of what we have to offer beyond the array of our fabulous On-Demand webcasts from our Social Business Thought Leader Webcast Series featuring Christian as the host. Instead, here's a snippet from our marketing team friends across the pond in Europe, where they hosted a Social Business Forum recently and featured Christian in a segment.  Simple. Powerful. Proven. Face it, your organization is broken. Customers are not the focus they should be. Processes are running amok. Your intranet is a ghost town. And colleagues wonder why it’s easier to get things done on the Web than at work. What’s the solution?Join us for this Webcast. Christian Finn will talk about three simple, powerful, and proven principles for improving your organization through collaboration. Each principle will be illustrated by real-world examples. Discover: How to dramatically improve workplace collaboration Why improved employee engagement creates better business results What’s the value of a fully engaged customer Time to Fix What’s Broken Register now for this Webcast—the tenth in the Oracle Social Business Thought Leaders Series. Register Now Thurs., Nov. 15, 2012 10 a.m. PT / 1 p.m. ET Presented by: Christian Finn Senior Director, Product Management, Oracle Copyright © 2012, Oracle Corporation and/or its affiliates. All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement

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• It's Coming: Chalk Talk with John

  - by Tanu Sood

  ...John Brunswick that is. Who is this John Brunswick, you ask? John Brunswick is an Enterprise Architect with Oracle. As an Oracle Enterprise Architect, John focuses on the alignment of technical capabilities in support of business vision and objectives, as well as the overall business value of technology. What's more he is pretty handy with animation and digital videos as you will see shortly. Starting tomorrow, we will host a bi-weekly column with John called "Chalk Talk with John". Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} In our "Chalk Talk with John" series, John will leverage his skills, experience and expertise (& his passion in digital animation) to discuss technology in business terms or as he puts it "so my ma understands what I do for a living". Through this series, John will explore the practical value of Middleware in the context of two fictional communities, shared through analogies aligned to enterprise technology.  This format offers business stakeholders and IT a common language for understanding the benefits of technology in support of their business initiatives, regardless of their current level of technical knowledge. So, be sure to tune in tomorrow and every 2 weeks for "Chalk Talk with John".

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• Cloud Application Management for Platforms

  - by user756764

  Today Oracle, along with CloudBees, Cloudsoft, Huawei, Rackspace, Red Hat, and Software AG, published the Cloud Application Management for Platforms (CAMP) specification. This spec deals with application management in the context of PaaS. It defines a model (consisting of a set resources and their relationships), a REST-based API for manipulating that model, and a packaging format for getting applications (and their attendant metadata) into and out of the platform. My colleague, Mark Carlson, has already provided an excellent writeup on the spec here. The following, additional points bear emphasizing: CAMP is language, framework and platform neutral; it should be equally applicable to the task of deploying and managing Ruby on Rails applications as Java/Spring applications (as Node.js applications, etc.) CAMP only covers the interactions between a Cloud Consumer and a Cloud Provider (using the definitions of these terms provided in the NIST Cloud Computing Reference Architecture). The internal APIs used by the Cloud Provider to, for example, deploy additional platform services (e.g. a new message queuing service) are out of CAMP's scope. CAMP supports the management of the entire lifecycle of the application (e.g. start/stop, suspend/resume, etc.) not just the deployment of the components that make up the application. Complexity is the antithesis of interoperability. One of CAMP's goals is to be as broadly interoperable as possible. To this end, the authors of CAMP tried to "make things as simple as possible, but no simpler". For example, JSON is the only serialization format used in the spec (although Providers can extend this to support additional serialization formats such as XML). It remains to be seen whether we can preserve this simplicity as the spec is processed by OASIS. So far, those who have indicated an interest in collaborating on the spec seem to be of a like mind with regards to the need for simplicity. The flip side to simplicity is the knowledge that you undoubtedly missed something that is important to someone. To make up for this, CAMP is designed to be extensible. The idea is to ship what we know will work, allow implementers to extend the spec, then re-factor the spec to incorporate the most popular extensions. Anyone interested in this effort, particularly those of you using PaaS-level services, is encouraged to join the forthcoming OASIS TC. As you may have noticed, CAMP is a bit of a departure from some of the more monolithic management standards that have preceded it. The idea is to develop simple, discrete standards targeted to address specific interoperability and portability problems and tie these standards together with common patterns based on REST and HATEOAS. I'm excited to see how this idea plays out.

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• Willy Rotstein on Analytics and Social Media in Retail

  - by sarah.taylor(at)oracle.com

  Recently I came across a presentation from Dan Zarrella on "The Science of Retweets. (http://www.slideshare.net/HubSpot/the-science-of-retweets-with-dan-zarrella). It is an insightful, fact-based analysis of how tweets propagate and what makes them successful. The analysis is of course very interesting for those of us interested Tweeting. However, what really caught my attention is how well it illustrates, form a very different angle, some of the issues I am discussing with retailers these days. In particular the opportunities that e-commerce and social media open to those retailers with the appetite and vision to tackle the associated analytical challenges. And these challenges are of course not straightforward.   In his presentation Dan introduces the concept of Observability, I haven't had the opportunity to discuss with Dan his specific definition for the term. However, in practical retail terms, I would say that it means that through social media (and other web channels such as search) we can analyze and track processes by measuring Indicators that were not measurable before. The focus is in identifying patterns across a large number of consumers rather than what a particular individual "Likes".   The potential impact for retailers is huge. It opens the opportunity to monitor changes in consumer preference  and plan the business accordingly. And you can do this almost "real time" rather than through infrequent surveys that provide a "rear view" picture of your consumer behaviour. For instance, you could envision identifying when a particular set of fashion styles are breaking out from the pack, and commit a re-buy. Or you could monitor when the preference for a specific mobile device has declined and hence markdowns should be considered; or how demand for a specific ready-made food typically flows across regions and manage the inventory accordingly. Search, blogging, website and store data may need to be considered in identifying these trends. The data volumes involved are huge (check Andrea Morgan's recent post on "Big Data" in retail) but so are the benefits. As Andrea says, for the first time we can start getting insight into "Why" the business is performing in a certain way rather than just reporting on what is happening. And it is not just about the data volumes. Tackling the challenge also calls for integrated planning systems that can bring data and insight into the context of the Decision Making process Buyers, Merchandisers and Supply Chain managers are following. I strongly believe that only when data and process come together you can move from the anecdotal to systematically improving business performance.   I would love to hear your opinions on these trends and where you think Retail is heading to exploit these topics - please email me: [email protected]

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• A Plea for Plain English

  - by Tony Davis

  The English language has, within a lifetime, emerged as the ubiquitous 'international language' of scientific, political and technical communication. On the one hand, learning a single, common language, International English, has made it much easier to participate in and adopt new technologies; on the other hand it must be exasperating to have to use English at international conferences, or on community sites, when your own language has a long tradition of scientific and technical usage. It is also hard to master the subtleties of using a foreign language to explain advanced ideas. This requires English speakers to be more considerate in their writing. Even if you’re used to speaking English, you may be brought up short by this sort of verbiage… "Business Intelligence delivering actionable insights is becoming more critical in the enterprise, and these insights require large data volumes for trending and forecasting" It takes some imagination to appreciate the added hassle in working out what it means, when English is a language you only use at work. Try, just to get a vague feel for it, using Google Translate to translate it from English to Chinese and back again. "Providing actionable business intelligence point of view is becoming more and more and more business critical, and requires that these insights and projected trends in large amounts of data" Not easy eh? If you normally use a different language, you will need to pause for thought before finally working out that it really means … "Every Business Intelligence solution must be able to help companies to make decisions. In order to detect current trends, and accurately predict future ones, we need to analyze large volumes of data" Surely, it is simple politeness for English speakers to stop peppering their writing with a twisted vocabulary that renders it inaccessible to everyone else. It isn’t just the problem of writers who use long words to give added dignity to their prose. It is the use of Colloquial English. This changes and evolves at a dizzying rate, adding new terms and idioms almost daily; it is almost a new and separate language. By contrast, ‘International English', is gradually evolving separately, at its own, more sedate, pace. As such, all native English speakers need to make an effort to learn, and use it, switching from casual colloquial patter into a simpler form of communication that can be widely understood by different cultures, even if it gives you less credibility on the street. Simple-Talk is based, at least in part, on the idea that technical articles can be written simply and clearly in a form of English that can be easily understood internationally, and that they can be written, with a little editorial help, by anyone, and read by anyone, regardless of their native language. Cheers, Tony.

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• StackWrap4J Java wrapper

  - by Bill the Lizard

  The StackWrap4J 1.0.1 jar is now available! (See the changelog) Sample Code / Screen Shot The following code snippet was used to test the wrapper in the Android emulator: TextView text = (TextView)findViewById(R.id.output); StackWrapper stackWrap = new StackOverflow(); String displayText = null; try { Stats stats = stackWrap.getStats(); displayText = "Stack Overflow Statistics"; displayText += "\nTotal Questions: " + stats.getTotalQuestions(); displayText += "\nTotal Unanswered: " + stats.getTotalUnanswered(); displayText += "\nTotal Answers: " + stats.getTotalAnswers(); displayText += "\nTotal Comments: " + stats.getTotalComments(); displayText += "\nTotal Votes: " + stats.getTotalVotes(); displayText += "\nTotal Users: " + stats.getTotalUsers(); } catch(Exception e){ displayText = e.getMessage(); } text.setText(displayText); About StackWrap4J is a Java wrapper for the Stack Exchange API. It is designed to be easy to use, and intuitive to learn while providing the full functionality of the API. License StackWrap4J is available under the MIT license. Download StackWrap4J Platform StackWrap4J was built using Java 1.5 and tested on Sun's JVM. It should run on any implementation of the JVM (1.5 or later). It's also been tested on the Android emulator. It also runs under the Google App Engine. Code You can download the code from our SVN repository hosted on SourceForge. Documentation for the code is also available on the SourceForge site. Authors Bill Cruise Justin Nelson Contact Please feel free to leave feedback here in the Answers section or on the StackWrap4J project discussion forum. Alternatively: Bill is available at: lizard.bill (at) gmail.com Justin can be reached at: jjnguy13 (at) gmail.com Future Currently we are focusing on adding more tests and fixing bugs. We are also working on adding serialization so that our objects can be easily persisted, and throttling so that users of our library don't have to worry about breaking the terms of use of the API. Notes The latest build was tested against version 1.0 of the API on July 28th.

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• Microsoft Technical Computing

  - by Daniel Moth

  In the past I have described the team I belong to here at Microsoft (Parallel Computing Platform) in terms of contributing to Visual Studio and related products, e.g. .NET Framework. To be more precise, our team is part of the Technical Computing group, which is still part of the Developer Division. This was officially announced externally earlier this month in an exec email (from Bob Muglia, the president of STB, to which DevDiv belongs). Here is an extract: "… As we build the Technical Computing initiative, we will invest in three core areas: 1. Technical computing to the cloud: Microsoft will play a leading role in bringing technical computing power to scientists, engineers and analysts through the cloud. Existing high- performance computing users will benefit from the ability to augment their on-premises systems with cloud resources that enable ‘just-in-time’ processing. This platform will help ensure processing resources are available whenever they are needed—reliably, consistently and quickly. 2. Simplify parallel development: Today, computers are shipping with more processing power than ever, including multiple cores, but most modern software only uses a small amount of the available processing power. Parallel programs are extremely difficult to write, test and trouble shoot. However, a consistent model for parallel programming can help more developers unlock the tremendous power in today’s modern computers and enable a new generation of technical computing. We are delivering new tools to automate and simplify writing software through parallel processing from the desktop… to the cluster… to the cloud. 3. Develop powerful new technical computing tools and applications: We know scientists, engineers and analysts are pushing common tools (i.e., spreadsheets and databases) to the limits with complex, data-intensive models. They need easy access to more computing power and simplified tools to increase the speed of their work. We are building a platform to do this. Our development efforts will yield new, easy-to-use tools and applications that automate data acquisition, modeling, simulation, visualization, workflow and collaboration. This will allow them to spend more time on their work and less time wrestling with complicated technology. …" Our Parallel Computing Platform team is directly responsible for item #2, and we work very closely with the teams delivering items #1 and #3. At the same time as the exec email, our marketing team unveiled a website with interviews that I invite you to check out: Modeling the World. Comments about this post welcome at the original blog.

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• Attach to Process in Visual Studio

  - by Daniel Moth

  One option for achieving step 1 in the Live Debugging process is attaching to an already running instance of the process that hosts your code, and this is a good place for me to talk about debug engines. You can attach to a process by selecting the "Debug" menu and then the "Attach To Process…" menu in Visual Studio 11 (Ctrl+Alt+P with my keyboard bindings), and you should see something like this screenshot: I am not going to explain this UI, besides being fairly intuitive, there is good documentation on MSDN for the Attach dialog. I do want to focus on the row of controls that starts with the "Attach to:" label and ends with the "Select..." button. Between them is the readonly textbox that indicates the debug engine that will be used for the selected process if you click the "Attach" button. If you haven't encountered that term before, read on MSDN about debug engines. Notice that the "Type" column shows the Code Type(s) that can be detected for the process. Typically each debug engine knows how to debug a specific code type (the two terms tend to be used interchangeably). If you click on a different process in the list with a different code type, the debug engine used will be different. However note that this is the automatic behavior. If you believe you know best, or more typically you want to choose the debug engine for a process using more than one code type, you can do so by clicking the "Select..." button, which should yield a "Select Code Type" dialog like this one: In this dialog you can switch to the debug engine you want to use by checking the box in front of your desired one, then hit "OK", then hit "Attach" to use it. Notice that the dialog suggests that you can select more than one. Not all combinations work (you'll get an error if you select two incompatible debug engines), but some do. Also notice in the list of debug engines one of the new players in Visual Studio 11, the GPU debug engine - I will be covering that on the C++ AMP team blog (and no, it cannot be combined with any others in this release). Comments about this post by Daniel Moth welcome at the original blog.

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• SharePoint 2010 Hosting :: Hiding SharePoint 2010 Ribbon From Anonymous Users

  - by mbridge

  The user interface improvements in SharePoint 2010 as a whole are truly amazing. Microsoft has brought this already impressive product leaps and bounds in terms of accessibility, standards, and usability. One thing you might be aware of is the new and quite useful “ribbon” control that appears by default at the top of every SharePoint 2010 master page. Here’s a sneak peek: You’ll see this ribbon not only in the 2010 web interface, but also throughout the entire family of Office products coming out this year. Even SharePoint Designer 2010 makes use of the ribbon in a very flexible and useful way. Hiding The Ribbon In SharePoint 2010, the ribbon is used almost exclusively for content creation and site administration. It doesn’t make much sense to show the ribbon on a public-facing internet site (in fact, it can really retract from your site’s design when it appears), so you’ll probably want to hide the ribbon when users aren’t logged in. Here’s how it works: <SharePoint:SPSecurityTrimmedControl PermissionsString="ManagePermissions" runat="server">     <div id="s4-ribbonrow" class="s4-pr s4-ribbonrowhidetitle">         <!-- Ribbon code appears here... -->     </div> </SharePoint:SPSecurityTrimmedControl> In your master page, find the SharePoint ribbon by looking for the line of code that begins with <div id=”s4-ribbonrow”>. Place the SPSecurityTrimmedControl code around your ribbon to conditionally hide it based on user permissions. In our example, we’ve hidden the ribbon from any user who doesn’t have the ManagePermissions ability, which is going to be almost any user short of a site administrator. Other Permission Levels You can specify different permission levels for the SPSecurityTrimmedControl, allowing you to configure exactly who can see the SharePoint 2010 ribbon. Basically, this control will hide anything inside of it when users don’t have the specified PermissionString. The available options include: 1. List Permissions - ManageLists - CancelCheckout - AddListItems - EditListItems - DeleteListItems - ViewListItems - ApproveItems - OpenItems - ViewVersionsDeleteVersions - CreateAlerts - ViewFormPages 2. Site Permissions - ManagePermissions - ViewUsageData - ManageSubwebs - ManageWeb - AddAndCustomizePages - ApplyThemeAndBorder - ApplyStyleSheets - CreateGroups - BrowseDirectories - CreateSSCSite - ViewPages - EnumeratePermissions - BrowseUserInfo - ManageAlerts - UseRemoteAPIs - UseClientIntegration - Open - EditMyUserInfo 3. Personal Permissions - ManagePersonalViews - AddDelPrivateWebParts - UpdatePersonalWebParts You can use this control to hide anything in your master page or on related page layouts, so be sure to keep it in mind when you’re trying to hide/show things conditionally based on user permission. The One Catch You may notice that the login control (or welcome control) is actually inside the ribbon by default in SharePoint 2010. You’ll probably want to pull this control out of the ribbon and place it elsewhere on your page. Just look for the line of code that looks like this: <wssuc:Welcome id="IdWelcome" runat="server" EnableViewState=”false”/> Move this code out of the ribbon and into another location within your master page. Save your changes, check in and approve all files, and anonymous users will never know your site is built on SharePoint 2010!

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• Vodacom Call Center Management on the NetBeans Platform

  - by Geertjan

  If you live in South Africa, you know about Vodacom. Vodacom is one of the dominant mobile communication companies in South Africa, and beyond, providing voice, messaging, data, and similar mobile services. Inside Vodacom there's an application named Helios, which is a call centre application that had its inception in 2009 and consists of two parts. Firstly, a web-based front-end that allows a call centre agent to service subscribers using a Google-like search on a knowledge base structured as a collection of FAQs. The web-based front-end uses plain-old HTML + CSS + a good helping of JQuery and JQueryUI. This is delivered via JSR-168 portlets running on a cluster of IBM Portal 6 servers. In turn, the portlets communicate via RMI with several back-end EJB's containing the business logic. These EJB's are deployed on a cluster of Weblogic Application Servers, version 10.3.6. The second part is a NetBeans Platform application used for maintaining and constructing the knowledge base, i.e., the back-end of the web-based front-end. Helios is also used for a number of other maintenance functions, such as access permissions, user maintenance, and news bulletins. Below, in the web-based front-end, call centre agents can enter search terms and are presented with a number of FAQs from the knowledge base. Upon selecting a FAQ article, the agent is presented with the article text, the process to guide the subscriber, system checks that display information specific to the subscriber, and links to related applications and articles: Below, you can see that applications are searchable and can be accessed using the same web-based front-end as shown above. And, as can be seen below, knowledge base FAQs are maintained using the Helios Maintenance Application, which is the Vodacom application built on the NetBeans Platform: Several thousand call centre agent user accounts are administered using the Helios Maintenance Application. Below the main FAQ page is shown, together with the About dialog: Vodacom is happy with the back-end NetBeans Platform application. However, the front-end stack runs on quite old technology. Ideally Vodacom would like to migrate the portlets to Oracle Weblogic Portal or Oracle WebCenter, but this hasn't been accomplished yet. Migrating makes sense as the rest of the application server environment consists entirely of Oracle products.

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• Invitation: Oracle EMEA Analytics & Data Integration Partner Forum, 12th November 2012, London (UK)

  - by rituchhibber

  Oracle PartnerNetwork | Account | Feedback INVITATIONORACLE EMEA ANALYTICS & DATA INTEGRATION PARTNER FORUM MONDAY 12TH NOVEMBER, 2012 IN LONDON (UK) Dear partner Come to hear the latest news from Oracle OpenWorld about Oracle BI & Data Integration, and propel your business growth as an Oracle partner. This event should appeal to BI or Data Integration specialised partners, Executives, Sales, Pre-sales and Solution architects: with a choice of participation in the plenary day and then a set of special interest (technical) sessions. The follow on breakout sessions from the 13th November provide deeper dives and technical training for those of you who wish to stay for more detailed and hands-on workshops.Keynote: Andrew Sutherland, SVP Oracle Technology. Data Integration can bring great value to your customers by moving data to transform their business experiences in Oracle pan-EMEA Data Integration business development and opportunities for partners. Hot agenda items will include: The Fusion Middleware Stack: Engineered to work together A complete Analytics and Data Integration Solution Architecture: Big Data and Little Data combined In-Memory Analytics for Extreme Insight Latest Product Development roadmap for Data Integration and Analytics Venue: Oracles London CITY Moorgate OfficesDuring this event you can learn about partner success stories, participate in an array of break-out sessions, exchange information with other partners and enjoy a vibrant panel discussion. Places are limited, Register your seat today! To register to this event CLICK HERE Note: Registration for the conference and the deeper dives and technical training is free of charge to OPN member Partners, but you will be responsible for your own travel and hotel expenses. Event Schedule November 12th:Day 1 Main Plenary Session : Full day, starting 10.30 am.Oracle Hosted Dinner in the Evening November 13th:onwards Architecture Masterclass : IM Reference Architecture – Big Data and Little Data combined(1 day) BI-Apps Bootcamp(4-days) Oracle Data Integrator and Oracle Enterprise Data Quality workshop(1-day) Golden Gate Workshop(1-day) For further information and detail download the Agenda (pdf) or contact Michael Hallett at [email protected] look forward to seeing you in there. Best regards, Mike HallettAlliances and Channels DirectorBI & EPM Oracle EMEAM.No: +44 7831 276 989 [email protected] Duncan HarveyBusiness Development Directorfor Data IntegrationM.No: +420 608 283 [email protected] Milomir VojvodicBusiness Development Manager for Data IntegrationM.No: +420 608 283 [email protected] Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Contact PBC | Legal Notices and Terms of Use | Privacy

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• Simple tips to design a Customer Journey Map

  - by Isabel F. Peñuelas

  “A model can abstract to a level that is comprehensible to humans, without getting lost in details.” -The Unified Modeling Language Reference Manual. Inception using Post-it, StoryBoards, Lego or Mindmaping Techniques The first step in a Customer Experience project is to describe customer interactions creating a customer journey map. Modeling is never easy, so to succeed on this effort, it is very convenient that your CX´s team have some “abstract thinking” skills. Besides is very helpful to consult a Business Service Design offered by an Interactive Agency to lead your inception process. Initially, you may start by a free discussion using post-it cards; storyboards; even lego or any other brainstorming technique you like. This will help you to get your mind into the path followed by the customer to purchase your product or to consume any business service you actually offer to your customers, or plan to offer in the near future. (from www.servicedesigntools.org) Colorful Mind Maps are very useful to document and share meeting ideas. Some Mind Maps software providers as ThinkBuzzan provide trial versions, and you will find more mindmapping options on this post by Mashable. Finally to produce a quick one, I do recommend Wise, an entirely online mindmaping service. On my view the best results in terms of communication will always come for an artistic hand-made drawing. Customer Experience Mind Map Example Making your first Customer Journey Map To add some more formalization to your thoughts, there is a wide offering for designing Customer Journey Maps. A Customer Map can be represented as an oriented graph in which another follows each step. The one below is the most simple Customer Journey you can draw. Nothing more than a couple of pictures, numbers and lines to design the customer steps sequence in the purchase process. Very simple Customer Journey for Social Mobile Shopping There are a lot of Customer Journey templates much more sophisticated available  in the Web using a variety of styles, as per example this one with a focus on underlining emotional experience, or this other worksheet template. Representing different interaction devices on the vertical axis, and touchpoints / requirements and existing gaps horizontally  is today´s most common format for Customer Journeys. From Customer Journey Maps to CX Technology Adoption Plans Once you have your map ready, you can start to identify the IT infrastructure requirements for your CXProject. By analyzing customer problems and improvement opportunities with maps, you will then identify the technology gaps and the new investment requirements in your IT infrastructure. Deeping step by step from the more abstract to the more concrete is the best guarantee to take the right IT investment decisions.  ¡Remember to keep your initial customer journey safe on your pocket in every one of your CX´s project meetings- that´s you map to success!

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• Download Internet Explorer 9 RTM

  - by Harish Ranganathan

  The much anticipated RTM release of Internet Explorer 9 (IE9) happened today.  IE9 preview release was first showcased at MIX 2010 and post that there were 7-8 Platform Preview releases.  Also, IE9 Beta came out in September 2010 with close to 10 million downloads within a month.  More recently, the RC version was out with much improved performance.  Today, marks the launch of IE9 RTM.  What this means is that, within an year, the IE Team has shipped the stable product, much faster than the earlier cycles for IE8 and IE7.  I wanted to clarify a few things (myths) that arise in common 1. I am already using Chrome and its faster for me, why would I need IE9 IE9 uses 100% hardware acceleration which means, you are going to get the best of performance compared to any other browser that shipped/will ship in future.  With native Windows support, IE9 will outperform all other browsers in terms of performance. 2. What about standards and security Agreed IE6 hasn’t been in the best of standards, but why would someone compare IE6 which was released almost 10 years back.  Later, we shipped IE7 and IE8 which had the best of standards and supports during their timeframes, but one would agree that standards and specifications keep getting updated and its hard to keep pace with the same for older browsers.  Example. HTML5 support is not there in IE8 but it is very much there in IE9.  IE9 supports most of the stable standards of HTML5 and its going to provide preview releases for the work-in-progress standards. 3. IE doesn’t keep in pace with other browsers Agreed! we don’t force/release updates on major versions in very short time periods.  What we do is provide Windows Update that provides security updates/patches and other critical updates for not just IE but the whole of Windows operating system 4. I am running Windows XP, what do I do? This is the trickiest part.  Windows XP isn’t the supported operating system for IE9 and there are various reasons to it.  The recommended operating system is Windows Vista and Windows 7.  In the interest of technology and its pace, we had to discontinue Windows XP both from a retail selling perspective as well as IE9 support.  But, the recent 2 years has seen PCs/Laptops only shipped with Windows Vista or Windows 7 so, it shouldn't affect them. 5. Where do I verify IE9’s performance/standard support and other information. http://samples.msdn.microsoft.com/ietestcenter/  Here below is a snapshot of one of the tests. Clearly IE9 outperforms all other browsers and will continue to outperform them in future.  You can download IE9 from www.beautyoftheweb.com Cheers!!!

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• Is hiring a "chief intern" a good idea?

  - by dukeofgaming

  I'm starting an internship program for our software department and I was wondering about creating a position ("chief intern", intern supervisor, or whatever one should call it) with the following responsibilities: Train interns Coach interns Manage projects and tasks for interns Supervise intern's work in terms of rhythm and quality Act as a liaison between the main team's needs and interns performance/aspirations Evaluate and facilitate intern's progress when they want to grab a higher-level domain-specific task (at this point, a main dev team member can do mentoring) Get freely involved in the main team's software development tasks so that he himself can grow, and have full mentorship from the main dev team. I'm thinking that an apprentice-level engineer (below Jr., or Jr.; but being a graduate and working full-time) can handle this for a while (he will be trained by the main dev team first), until one of two things happen: He/she decides to move on to the main dev team by recommending an appropriate replacement (or me finding another one as a new hire) Keep leading the interns while still being able to grow to Jr. Eng., Eng., Sr. Eng I know the notion of a "chief intern" is common within the medical world, but I don't really know about that in the software world (I was a freelancer for most of my university years). A side-intention to this is also that, if this ends up being a higher rotation position (organically) because the intern supervisor wants to join the main dev team, this could help interns that aspire this position emerge as leaders. My main intention for this, though, is removing distractions from the main team but without making the interns suffer the lack of attention, which could lead to boredom and little intern retention. Is this "chief intern" idea common (or good at least)?, are there any obvious risks to it that I might not be seeing? Edit: I have a draft plan for the kind of work the interns would be doing: Are R&D mini-projects a good activity for interns? Edit #2: My intention is not keeping them isolated, but having someone focus on giving attention to them when we cannot. Edit #3: I'm now convince it is a good idea, but I will take the organic approach to hiring someone in such position: do it myself until I cannot. This way I'll know better what to expect from a person I hire for this role in the future, as well as what works and what doesn't with interns.

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• Fluid VS Responsive Website Development Questions

  - by Aditya P

  As I understand these form the basis for targeting a wide array of devices based on the browser size, given it would be a time consuming to generate different layouts targeting different/specific devices and their resolutions. Questions: Firstly right to the jargon, is there any actual difference between the two or do they mean the same? Is it safe to classify the current development mainly a html5/css3 based one? What popular frameworks are available to easily implement this? What testing methods used in this regard? What are the most common compatibility issues in terms of different browser types? I understand there are methods like this http://css-tricks.com/resolution-specific-stylesheets/ which does this come under?. Are there any external browser detection methods besides the API calls specific to the browser that are employed in this regard? Points of interest [Prior Research before asking these questions] Why shouldn't "responsive" web design be a consideration? Responsive Web Design Tips, Best Practices and Dynamic Image Scaling Techniques A recent list of tutorials 30 Responsive Web Design and Development Tutorials by Eric Shafer on May 14, 2012 Update Ive been reading that the basic point of designing content for different layouts to facilitate a responsive web design is to present the most relevant information. now obviously between the smallest screen width and the highest we are missing out on design elements. I gather from here http://flashsolver.com/2012/03/24/5-top-commercial-responsive-web-designs/ The top of the line design layouts (widths) are desktop layout (980px) tablet layout (768px) smartphone layout – landscape (480px) smartphone layout – portrait (320px) Also we have a popular responsive website testing site http://resizemybrowser.com/ which lists different screen resolutions. I've also come across this while trying to find out the optimal highest layout size to account for http://stackoverflow.com/questions/10538599/default-web-page-width-1024px-or-980px which brings to light seemingly that 1366x768 is a popular web resolution. Is it safe to assume that just accounting for proper scaling from width 980px onwards to the maximum size would be sufficient to accommodate this? given we aren't presenting any new information for the new size. Does it make sense to have additional information ( which conflicts with purpose of responsive web design) to utilize the top size and beyond?

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• Windows 8: Everything from design, build, and how to sell a Metro style app

  - by Thomas Mason

  For me, there are a lot of similarities between an application developed for Windows Phone and a Metro style app developed for Windows 8. A Windows Phone 7 application (rather than an XNA game) is built in .NET and XAML against a subset of the .NET framework and the application has a lifecycle which needs to be conscious of battery life and so is split out into foreground/background pieces. The application is sandboxed in terms of its interactions with the local device and is packaged with a manifest which describes those interactions. The app needs to be aware of network connectivity status and its work on the network is done asynchronously to preserve the user experience.The app is packaged and deployed to a Marketplace which the user browses to find the app, read reviews, perhaps purchase it and then install it and receive updates over time. Quite a lot of those statements are as true of a Windows 8 Metro style app as they are for a Windows Phone app and so a Windows Phone app developer already has a good head start when it comes to building Metro style apps for Windows 8. With that in mind, there is an event to help developers with a Windows Phone app in Marketplace to begin the process of looking at Windows 8 and whether you can get a quick win by bringing your Phone application onto Windows. The idea of the event was to provide a space where developers can get together over 2 days and take the time out to look at what it means to take their app from Windows Phone to Windows 8. Kicking off on Saturday 16th June at 10am, we are told they have plenty of power sockets, WiFi, whiteboards, drinks, pizza, games, prizes and some quiet space that you can work in. Including people on hand with Windows Phone and Windows 8 experience to help everything along the way. There will be an attendee-voted schedule of talks but we’ll keep these out of your way if you just want to get on and code. We’ll also provide information around submitting your app to the Windows Store If you have a Windows Phone app in Marketplace, now’s a great time to look at getting it onto Windows 8. Sign up. Bring your laptop. Bring your app. Bring Windows 8 and Visual Studio 11. And everyone will their best to help you get your app onto Windows 8. Location & Venue TBA but it will be in central London, accessible by major railway and underground transportation. Day 1 Saturday 16th June 10am – 9pm Day 2 Sunday 17th June 10am – 4pm

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• C# XNA Normals Question

  - by Wade

  Hello all! I have been working on some simple XNA proof of concept for a game idea I have as well as just to further my learning in XNA. However, i seem to be stuck on these dreaded normals, and using the BasicEffect with default lighting i can't seem to tell if my normals are being calculated correctly, hence the question. I'm mainly drawing cubes at the moment, I'm using a triangle list and a VertexBuffer to get the job done. The north face of my cube has two polygons and 6 vectors: Vector3 startPosition = new Vector3(0,0,0); corners[0] = startPosition; // This is the start position. Block size is 5. corners[1] = new Vector3(startPosition.X, startPosition.Y + BLOCK_SIZE, startPosition.Z); corners[2] = new Vector3(startPosition.X + BLOCK_SIZE, startPosition.Y, startPosition.Z); corners[3] = new Vector3(startPosition.X + BLOCK_SIZE, startPosition.Y + BLOCK_SIZE, startPosition.Z); verts[0] = new VertexPositionNormalTexture(corners[0], normals[0], textCoordBR); verts[1] = new VertexPositionNormalTexture(corners[1], normals[0], textCoordTR); verts[2] = new VertexPositionNormalTexture(corners[2], normals[0], textCoordBL); verts[3] = new VertexPositionNormalTexture(corners[3], normals[0], textCoordTL); verts[4] = new VertexPositionNormalTexture(corners[2], normals[0], textCoordBL); verts[5] = new VertexPositionNormalTexture(corners[1], normals[0], textCoordTR); Using those coordinates I want to generate the normal for the north face, I have no clue how to get the average of all those vectors and create a normal for the two polygons that it makes. Here is what i tried: normals[0] = Vector3.Cross(corners[1], corners[2]); normals[0].Normalize(); It seems like its correct, but then using the same thing for other sides of the cube the lighting effect seems weird, and not cohesive with where i think the light source is coming from, not really sure with the BasicEffect. Am I doing this right? Can anyone explain in lay mans terms how normals are calculated. Any help is much appreciated. Note: I tried going through Riemers and such to figure it out with no luck, it seems no one really goes over the math well enough. Thanks!

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• Develop DBA skills with MySQL for Database Administrators course

  - by Antoinette O'Sullivan

  MySQL is the world's number one open source database and the number one database for the Web. Join top companies by developing your MySQL Database Administrator skills. The MySQL for Database Administrators course is for DBAs and other database professionals who want to install the MySQL Server, set up replication and security, perform database backups and performance tuning, and protect MySQL databases. You can take this 5 day course as Training on Demand: Start training within 24 hours of registration. You will follow the lecture material via streaming video and perform hands-on activities at a date and time that suits you. Live-Virtual Event:  Take this instructor-led course from your own desk. Choose from the 19 events currently on the schedule and find an event that suits you in terms of timezone and date. In-Class Event: Travel to an education center. Here is a sample of events on the schedule:    Location  Date  Delivery Language  Mechelen, Belgium  25 February 2013  English  London, England  26 November 2012  English  Nice, France  3 December 2012  French  Paris, France  11 February 2013  French  Budapest, Hungary  26 November 2012  Hungarian  Belfast, Ireland  24 June 2013  English  Milan, Italy  14 January 2013  Japanese  Rome, Italy  18 February 2013  Japanese  Amsterdam, Netherlands  24 June 2013  Dutch  Nieuwegein, Netherlands  8 April 2013  Dutch  Warsaw, Poland  10 December 2012  Polish  Lisbon, Portugal  21 January 2013  European Portugese  Porto, Portugal  21 January 2013  European Portugese  Barcelona, Spain  4 February 2013  Spanish  Madrid, Spain  21 January 2013  Spanish  Nairobi, Kenya  26 November 2012  English  Johannesburg, South Africa  9 December 2013  English  Tokyo, Japan  10 December 2012  Japanese  Singapore  28 January 2013  English  Brisbane, Australia  10 December 2012  English  Edmonton, Canada  7 January 2013  English  Montreal, Canada  28 January 2013  English  Ottawa, Canada  28 January 2013  English  Toronto, Canada  28 January 2013  English  Vancouver, Canada  7 January 2013  English  Mexico City, Mexico  10 December 2012  Spanish  Sao Paolo, Brazil  10 December 2012  Brazilian Portugese For more information on this course or on other courses on the authentic MySQL Curriculum, go to http://oracle.com/education/mysql. Note, many organizations deploy both Oracle Database and MySQL side by side to serve different needs, and as a database professional you can find training courses on both topics at Oracle University! Check out the upcoming Oracle Database training courses and MySQL training courses. Even if you're only managing Oracle Databases at this point of time, getting familiar with MySQL will broaden your career path with growing job demand.

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• Just another web startup - platform comparison

  - by Holland

  I'm looking to do a web startup which involves something along the lines of an ecommerce site, yet a little more in depth than that. While it's something that I would rather not go into detail with in terms of the initial idea, I can specify (on a basic level) what would be required of the website. If you have any observations or opinions derived from personal experience, which relate to what you see here, I'd appreciate it if you could share these. Paypal's API interaction (definitely). From what I've read about their API, integration with it into their website is VERY expensive, so I'd probably hold off on that until I've (hopefully) generated money and write my own simple credit-card interaction system. SQL Backend (obviously) PostgreSQL seems like a pretty good choice, as from what I've read, it's structure is a bit more "object-oriented" than, say, MySQL. Then again, I've used MySQL before and haven't had much problem with it whatsoever. Would it be worth learning PostgreSQL for this purpose? Java or .Net implementation (Preferably Mono, so I can use .Net while hosting the website using Apache). The reason for this is because, frankly, while I know PHP is a great platform to develop websites with, I hate developing with it. Before someone chimes in and flames me for saying that, note that I have nothing against the language, I just don't like it for my purposes. While Mono may be good to go with, I'm aware that ASP.Net MVC 3 hasn't been released for Mono yet, which may be a pain to work with, without their Razor syntax. Ontop of that, it seems Java is completely FULL of class libraries which deal with web development, that can be downloaded from the web. If anyone has any experience with these, I'd appreciate if that were posted. From what I've read about Spring and Struts2, they seem to be the best out there - especially since they're (AFAIK) MVC. I've considered Python and Django, which do seem REALLY nice, but I don't know much Python, and I'd rather start with something that I already know (language-wise; not framework-wise) than dive into learning a language AND a new framework. I'd REALLY like to be able to host my website via Apache, rather than using Windows Server or anything like that, as, frankly, I hate their setup. I'm not dissing it in any way, shape, or form, I'm just saying I dislike it. <3 terminal config. If there is a good reason to with Windows Server, however, I'd be willing to learn it. C# has a lot of things that Java appears not to have, including Delegates, unsigned types, and LINQ. Is there anything that Java has which can counter these?

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• How do you structure computer science University notes?

  - by Sai Perchard

  I am completing a year of postgraduate study in CS next semester. I am finishing a law degree this year, and I will use this to briefly explain what I mean when I refer to the 'structure' of University notes. My preferred structure for authoring law notes: Word Two columns 0.5cm margins (top, right, bottom, middle, left) Body text (10pt, regular), 3 levels of headings (14/12/10pt, bold), 3 levels of bulleted lists Color A background for cases Color B background for legislation I find that it's crucial to have a good structure from the outset. My key advice to a law student would be to ensure styles allows cases and legislation to be easily identified from supporting text, and not to include too much detail regarding the facts of cases. More than 3 levels of headings is too deep. More than 3 levels of a bulleted list is too deep. In terms of CS, I am interested in similar advice; for example, any strategies that have been successfully employed regarding structure, and general advice regarding note taking. Has latex proved better than Word? Code would presumably need to be stylistically differentiated, and use a monospaced font - perhaps code could be written in TextMate so that it could be copied to retain syntax highlighting? (Are notes even that useful in a CS degree? I am tempted to simply use a textbook. They are crucial in law.) I understand that different people may employ varying techniques and that people will have personal preferences, however I am interested in what these different techniques are. Update Thank you for the responses so far. To clarify, I am not suggesting that the approach should be comparable to that I employ for law. I could have been clearer. The consensus so far seems to be - just learn it. Structure of notes/notes themselves are not generally relevant. This is what I was alluding to when I said I was just tempted to use a textbook. Re the comment that said textbooks are generally useless - I strongly disagree. Sure, perhaps the recommended textbook is useless. But if I'm going to learn a programming language, I will (1) identify what I believe to be the best textbook, and (2) read it. I was unsure if the combination of theory with code meant that lecture notes may be a more efficient way to study for an exam. I imagine that would depend on the subject. A subject specifically on a programming language, reading a textbook and coding would be my preferred approach. But I was unsure if, given a subject containing substantive theory that may not be covered in a single textbook, people may have preferences regarding note taking and structure.

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• Register now! Exadata Partner Community Forum in Lisbon, Apr. 13-14

  - by javier.puerta(at)oracle.com

    Oracle PartnerNetwork | Account | Feedback INVITATION ORACLE EMEA EXADATA PARTNER COMMUNITY FORUM 13-14 APRIL 2011, SHERATON HOTEL, LISBON, PORTUGAL THE BEST PLACE TO BE IN 2011 FOR ORACLE EXADATA PARTNERS! Venue & Hotel Accomodation: Sheraton Lisboa Hotel & SpaAddress: Rua Latino Coelho, 1City: LisbonCountry: Portugal Dear Exadata partner, I am delighted to invite you to the first Exadata Partner Community Forum for EMEA partners which will take place in Lisbon, Portugal on 13-14 April, 2011. This event will provide you with the great opportunity to listen to our Oracle Executives, our specialist's keynotes on future sales & product strategy, and also to share sales and implementation experiences with other partners as a key part of the agenda. Do not miss this tremendous learning experience with a complete event starting from the initial phases of the sales cycle to the project implementation, including the following highlights: Update on Oracle's strategy and road map for Exadata Market drivers and business opportunities Selling Exadata: Discovery and qualification process. Accessing Oracle and partners' Proof-of-Concept infrastructure Case studies from partners who have successfully sold and implemented projects and developed a service business around Exadata Exadata OPN enablement and specialization And there's more... On the evening of April 13th you will be treated to a pleasant dinner at the Sheraton Hotel where you will also have another networking opportunity in a relaxing atmosphere, with a beautiful panoramic view of the city of Lisbon. Please view the agenda for more details. Registration: The EMEA Exadata Community Forum is not to be missed so to reserve your place please register here before March 1st. ** There is no registration fee for Oracle partners. Accommodation: The Sheraton Hotel has created a customized hotel registration portal for this event. Please click here for immediate hotel booking & rates. Details are also provided on Registration Event portal. Further information or assistance on venue logistics, please contact Angela Cadran. For other questions, please contact Javier Puerta. Javier Puerta, Core Technology Partner Programs, Oracle EMEA Copyright © 2011, Oracle and/or its affiliates.All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement

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• Be Careful When Referencing SPList.Items

  - by Brian Jackett

  Be very careful how you reference your SPListItem objects through the SharePoint API.  I’ll say it again.  Be very careful how you reference your SPListItem objects through the SharePoint API.  Ok, now that you get the point that this will be a “learn from my mistakes and don’t do unsmart things like I did” post, let’s dig into what it was that I did poorly. Scenario     For the past year I’ve been building custom .Net applications that are hosted through SharePoint.  These application involve a number of SharePoint lists, external databases, custom web parts, and other SharePoint elements to provide functionality.  About two weeks ago I received a message from one of our end users that a custom application was performing slowly.  Specifically performance was slow when users were performing actions that interacted with the primary SharePoint list storing data for that app. The Problem     I took a copy of the production site into a dev environment to investigate the code that was executing.  After attaching the debugger and running through the code I quickly found pieces of code referencing SPListItem objects (like below) that were performing very poorly: SPListItem myItem = SPContext.Current.Web.Lists["List Name"].Items.GetItemById(value); // do updates on SPListItem retrieved     As it turns out the SPList I was referencing was fairly large at ~1000 items and weighing in over 150 MB.  You see the problem with my above code is that I retrieved the SPListItem by first (unnecessarily) going through the Items member of the list.  As I understand it, when doing so the executing code will attempt to resolve that entity and pull it from the database and into RAM (all 150 MB.)  This causes the equivalent of a 50 car pile up in terms of performance with a single update taking more than 15 seconds. The Solution     The solution is actually quite simple and I wish I had realized this during development.  Instead of going through the Items member it is possible to call GetItemById(…) directly on the SPList as in the example below: SPListItem myItem = SPContext.Current.Web.Lists["List Name"].GetItemById(value); // do updates on SPListItem retrieved     After making this simple change performance skyrocketed and updates were back to less than a second.   Conclusion     When given the option between two solutions, usually the simplest is the best solution.  In my scenario I was adding extra complexity going through the API the long way around to get to the objects I needed and it ended up hurting performance greatly.  Luckily we were able to find and resolve the performance issue in a relatively short amount of time.  Like I said at the beginning of the post, learn from my mistakes and hope it helps you.         -Frog Out   Image linked from http://www.freespirit.com/files/IMAGE/COVER/LARGE/BeCarefulSafe.jpg

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• Best development architecture for a small team of programmers ( WAMP Stack )

  - by Tio

  Hi all.. I'm in the first month of work in a new company.. and after I met the two programmer's and asked how things are organized in terms of projects inside the company, they simply shrug their shoulders, and said that nothing is organized.. I think my jaw hit the ground that same time.. ( I know some, of you think I should quit, but I'm on a privileged position, I'm the most experienced there, so there's room for me to grow inside the company, and I'm taking the high road ).. So I talked to the IT guy, and one of the programmers, and maybe this week I'm going to get a server all to myself to start organizing things. I've used various architectures in my previous work experiences, on one I was developing in a server on the network ( no source control of course ).. another experience I had was developing in my local computer, with no server on the network, just source control. And at home, I have a mix of the two, everything I code is on a server on the network, and I have those folders under source control, and I also have a no-ip account configured on that server so I can access it everywhere and I can show the clients anything. For me I think this last solution ( the one I have at home ) is the best: Network server with WAMP stack. The server as a public IP so we can access it by domain name. And use subdomains for each project. Everybody works directly on the network server. I think the problem arises, when two or more people want to work on the same project, in this case the only way to do this is by using source control and local repositories, this is great, but I think this turns development a lot more complicated. In the example I gave, to make a change to the code, I would simply need to open the file in my favorite editor, make the change, alter the database, check in the changes into source control and presto all done. Using local repositories, I would have to get the latest version, run the scripts on the local database to update it, alter the file, alter the database, check in the changes to the network server, update the database on the network server, see if everything is running well on the network server, and presto all done, to me this seems overcomplicated for a change on a simple php page. I could share the database for the local development and for the network server, that sure would help. Maybe the best way to do this is just simply: Network server with WAMP stack ( test server so to speak ), public server accessible trough the web. LAMP stack on every developer computer ( minus the database ) We develop locally, test, then check in the changes into the server test and presto. What do you think? Maybe I should start doing this at home.. Thanks and best regards... Edit: I'm sorry I made a mistake and switched WAMP with LAMP, sorry about that..

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• Appropriate response when client empowered with CMS destroys content to his own will

  - by dukeofgaming

  So, I just recently closed a website project that pretty much was The Oatmeals' Design Hell, but with content. The client loved the site at the beginning but started getting other people involved and mercilessly bombarding us with their opinions. We served a carefully thought content strategy (which the client approved) and extremely curated copywriting that took us four months after at least 5 requirement changes (new content, new objectives for the business, changed offerings, new mindfaps, etc.) that required us to rewrite the content about 3 times. The client never gave timely feedback even though we kept the process open for him and his people to see (content being developed transparently in Google Docs). Near the end of the project he still wanted to make changes but wanted us to finish already (there are not enough words in the world to even try to make sense of this). So I explained to him the obvious implications of the never-ending requirement changes and advised him to take the time to gather his thoughts with his own team and see the new content introduced as a new content maintenance project. He happily accepted, but on the day of training/delivery things went very wrong and we have no idea why. The client didn't even allow the site to be out for a week with the content we developed for him and quickly replaced us with a Joomla savvy intern so that he completely destroy the content with shallow, unstructured, tasteless and plain wordsmithing (and I'm not even being visceral). Worst insult of all, he revoked our access from his server and the deployed CMS not even having passed 10 minutes of being given his administrator account (we realized the day after that he did it in our own office, the nerve!). Everybody involved in the team is enraged and insulted. I never want to see this happen again. So, to try to make sense of this situation and avoid it in the future with new clients I have two concrete questions: Is there even an appropriate course of action with a client like this?, or is he just not worth the trouble of analyzing (blindly hoping this never repeats again). In the exercise to try and blame ourselves instead of the client and take this as a lesson of... something, how should we set expectations for new clients about the working terms, process and final product so that they are discouraged from mauling the content to their own contempt once they get the codes to the nukes (access to the CMS)?

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• BigData and Customer Experience: Happy Together

  - by Isabel F. Peñuelas

  The two big buzzes of the year may lay closer than it appears. Both concepts intersect at various points: BigData and Return of Investment of Marketing Campaigns On a recent post Big Data Is The Future Of Marketing Jeff Dachis explains very clearly how “Big data analytics finally allows marketers to identify, measure, and manage what is positively impacting their Brand”. Regression analysis applied to big data volumes coming from social media will substitute the failed attempts to justify marketing investments on social media in terms of followers and likes, he continues, “the measurement models applied by marketers on TV Campaigns don´t work on social”, we need to study the data with fresh eyes and maybe then we will start understanding and measuring brand engagemet. Social CRM and BigData The real value of Social CRM start by analyzing mass of big data from social media in order of applying social intelligence techniques that allow us to classify new customer niches and communities and define appropriated strategies to contact potential customers. Gartner Says that the Market for Social CRM is on pace to surpass $1 Billion in Revenue by Year-End 2012 but in words of Zach Hofer-Shall, Analyst at Forrester Research “Social customer relationship management is hard” (The Social CRM Arms Race Heats ). To succeed brands need three things: Investing in new social tools, investing in consultancy and investing in infrastructure for massive data storage and analysis. Neither CeX or BigData are easy and cheap wins. But what are the customer benefits of such investments? Big Data and Brand Engagement Time is the most valuable asset of todays consumers: tired of information overload, exhausted by the terabytes of offering, anxious because of not having the same fast multichannel experience with their services’ marketers or preferred goods providers than the one they found on their social media. Yes, I know you have read this before- me too. But is real. The motto of the Customer Experience philosophy of providing a consistent experience through multiple touchpoints that makes the relationship customer/brand easier and valuable finds it basis on understanding customer/s preferences and context for which BigData analysis is another imperative. In summary, I believe that using BigData Analysis in combination with appropriated CeX strategies and technologies is a promising direction for achieving: efficiency and marketing cost-savings; growing the customer base; and increasing customer conversion and retention. In a world: The Direction of Future Marketing.

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