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  • Ecommerce Marketing for Entrepreneurs

    If you've got your own online business then you need GotBiz.tv &#150; a WebTV network of programs where entrepreneurs learn more about marketing and business. Because after all, 'business doesn't have to be boring.'

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  • SEO Marketing Guide

    SEO marketing is something that you should know as much about as possible if you have a website. You will find that the more that you know about this topic, the better off your website will be in terms of success.

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  • Reviews Cheyney Group Marketing: What accounting softwares are available in the market for small businesses?

    - by user225556
    Accounting is the language of business, and good accounting software can save you hundreds of hours at the business equivalent of Berlitz. There's no substitute for an accounting pro who knows the ins and outs of tax law, but today's desktop packages can help you with everything from routine bookkeeping to payroll, taxes, and planning. Each package also produces files that you can hand off to an accountant as needed. Small-business managers have more accounting software options than ever, including subscription Web-based options that don't require their users to install or update software. Many businesses, however--including those that need to track large inventories or client databases, and those that prefer not to entrust their data to the cloud--may be happier with a desktop tool. We looked at three general-purpose, small-business accounting packages: Acclivity AccountEdgePro 2012 (both the product and the company were previously called MYOB), Intuit QuickBooks Premier 2012, and Sage's Sage 50 Complete 2013 (the successor to Peachtree Complete). All three packages offer a solid array of tools for tracking income and expenses, invoicing, managing payroll, and creating reports. These full-featured and highly mature programs don't come cheap. Acclivity AccountEdge Pro, at $299, is the least expensive; and prices climb if you opt to use common time-saving add-ons such as payroll services, or if you add licenses for multiple user accounts. All three are solid on the basics, but they have distinct differences in style and focus. The more you know about your accounting requirements, the more closely you'll want to look at the software you're thinking of buying. Sage 50 Complete should appeal most to people who understand the fine points of accounting and can use the product's many customization features (especially for businesses that manage inventory). QuickBooks works hard to appeal to newbies who need only the basics and might be intimidated by the level of detail and technical language exposed in the other two packages. At the same time, it also has a slew of third-party add-ons that meet specific needs and greatly expand its capabilities. AccountEdge Pro balances accessibility with a strong feature set at an affordable price. It's especially suitable for businesses that need to provide simultaneous access to multiple users.

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  • Reviews Cheyney Group Marketing: What accounting softwares are available in the market for small businesses?

    - by user224313
    Accounting is the language of business, and good accounting software can save you hundreds of hours at the business equivalent of Berlitz. There's no substitute for an accounting pro who knows the ins and outs of tax law, but today's desktop packages can help you with everything from routine bookkeeping to payroll, taxes, and planning. Each package also produces files that you can hand off to an accountant as needed. Small-business managers have more accounting software options than ever, including subscription Web-based options that don't require their users to install or update software. Many businesses, however--including those that need to track large inventories or client databases, and those that prefer not to entrust their data to the cloud--may be happier with a desktop tool. We looked at three general-purpose, small-business accounting packages: Acclivity AccountEdgePro 2012 (both the product and the company were previously called MYOB), Intuit QuickBooks Premier 2012, and Sage's Sage 50 Complete 2013 (the successor to Peachtree Complete). All three packages offer a solid array of tools for tracking income and expenses, invoicing, managing payroll, and creating reports. These full-featured and highly mature programs don't come cheap. Acclivity AccountEdge Pro, at $299, is the least expensive; and prices climb if you opt to use common time-saving add-ons such as payroll services, or if you add licenses for multiple user accounts. All three are solid on the basics, but they have distinct differences in style and focus. The more you know about your accounting requirements, the more closely you'll want to look at the software you're thinking of buying. Sage 50 Complete should appeal most to people who understand the fine points of accounting and can use the product's many customization features (especially for businesses that manage inventory). QuickBooks works hard to appeal to newbies who need only the basics and might be intimidated by the level of detail and technical language exposed in the other two packages. At the same time, it also has a slew of third-party add-ons that meet specific needs and greatly expand its capabilities. AccountEdge Pro balances accessibility with a strong feature set at an affordable price. It's especially suitable for businesses that need to provide simultaneous access to multiple users.

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  • WebCenter Marketing and Upcoming Events

    - by rituchhibber
    Events: Events: Date Event Name Location/Country October 30, 2012 ResCare Solves Content Lifecycle Challenges with Oracle WebCenter Webcast November 1, 2012 Paper Burying Your HR Processes? Dig Your Way Out With Oracle WebCenter! Webcast November 15, 2012 Social Business Thought Leader Webcast: Three Ways to Fix Your Broken Organization, featuring Christian Finn Webcast Marketing: Marketing: WebCenter Sites Sales eVite:Embrace the Base: Create an Exceptional Online Customer Experience with Oracle WebCenter Sites Directs recipients to the Connected Customer Experience Resource Center to see the latest demos, analyst reports, and customer webcasts promoting WebCenter Sites. For more information Click  here. WebCenter Social Business Thought Leaders Series: Digital Darwinism: How Brands Can Survive the Rapid Evolution of Society and TechnologyBrian Solis, Altimeter Group digital analyst and futuristDecember 13, 2012 10am PDTRegistration available soon, find other content from this speaker here. Webcast: WebCenter Sites for Applications: Disconnected Online Customer Experience? Connect it with Oracle WebCenter November 8, 2012  eVite | Registration Page WebCenter in Action Customer & Partner webcast series: Started earlier in FY13, a new webcast series featuring WebCenter customer deployments that are executed by a partner.The next webcast in the series will be November 14th:Los Angeles Department of Building & Safety Lowers Customer Service Costs with Oracle WebCenter Click here to learn more. OnDemand Webcast: ResCare Solves Content Lifecycle Challenges with Oracle WebCenterComplex documents must be created, assembled, reviewed, and tracked. To avoid fragmented, chaotic information processes, organizations must adopt an integrated set of strategies, standards, best practices, and technologies for managing information. Attend this webcast to learn how Oracle WebCenter has allowed ResCare to: solve content lifecycle challenges, reduce compliance and business risks and increase adoption of intranet as primary business communication tool. On-Demand Assets Date Event Name Location/Country On Demand Avoid Social Media Fatigue - Learn the 9 C’s of Customer Engagement, featuring Ray Wang, Principal Analyst and CEO, Constellation Research Webcast On Demand WebCenter in Action Series: Hitachi Data Systems Improves Global Web Experience with Oracle WebCenter, presented by Hitachi Data Systems and Lingotek. Webcast On Demand Managing Social Relationships for the Enterprise, featuring Jeremiah Owyang, Industry Analyst, Altimeter Group and Reggie Bradford, Vice President, Oracle Webcast On Demand Oracle’s Vision for the Social-Enabled Enterprise, presented by Mark Hurd, Thomas Kurian and Reggie Bradford Webcast On Demand WebCenter in Action Series: Qualcomm Provides a Seamless Experience for Customers with Oracle WebCenter, presented by Qualcomm and Keste. Webcast On Demand Social Business Thought Leaders Series: 6 Counterintuitive Best Practices for Social Collaboration Adoption, featuring John Brunswick, Oracle. Webcast On Demand Oracle WebCenter Connects Patients and Researchers in Cancer Control Mission, presented by Canadian Partnership Against Cancer and App-Systems Webcast On Demand Oracle WebCenter: Modernize, Aggregate and Extend Your Portals Webcast On Demand Top 10 Technology Trends Driving Business Innovation, featuring Andy Mulholland, CTO, Capgemini Webcast On Demand Ancestry.com Helps Families Uncover History with Oracl e WebCenter Webcast On Demand Organic Business Networks: Doing Business in a Hyper-Connected World, featuring Mike Fauscette, GVP, IDC Webcast On Demand Social Business and Innovation, featuring John Mancini, President, AIIM Webcast On Demand Do More with Oracle WebCenter: Expand Beyond Web Experience Management Webcast On Demand Race Against the Machine, featuring Andrew McAfee, author and principal scientist at MIT Webcast On Demand Introducing Oracle WebCenter Sites 11gR1: Transforming the Online Experience Webcast On Demand Mobile is the New Face of Engagement, featuring Ted Schadler, Vice President & Principal Analyst, Forrester Research Inc Webcast Analyst Report: IDC Research: Oracle Debuts New Release of Oracle WebCenter Sites.

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  • 9 Ways Facebook Monetization Could Change Your Marketing

    - by Mike Stiles
    Think Facebook monetization isn’t a head game? Imagine creating something so functional, fun and addictive you literally amass about 1/7th of the planet’s population as an audience. You have 1 billion users that use it at least once a month. But analysts and marketers look at what you’ve done and say, “eh…not good enough.” What if you had a TV show that garnered 1/7 of Earth’s population as an audience? How much would a spot cost? And how fast would marketers write that check, even without the targeting and engagement analytics Facebook offers? Having already changed the marketing landscape forever, if you’re Facebook’s creator, you’d have to be scratching your head and asking, “Wow, what more does a product need to do?” Facebook’s been busy answering that very question with products and betas that will likely directly affect your brand’s strategy. Item 1: Users can send physical gifts to friends through Facebook based on suggestions from user data. A giant step toward the potential power of social commerce. Item 2: Users can pay $7 to promote posts for higher visibility. Individual users, not just marketers, are being leveraged as a revenue stream. Not impressive enough? There’s also the potential Craigslist killer Facebook Marketplace. Item 3: Mobile ads. 600 million+ access Facebook on smartphones. According to the company, half of the $1 million a day generated by Sponsored Stories as of late June was coming from mobile. Ads in News Feeds seen on mobile had click-through rates 23x higher than on desktop News Feeds or the right side panel. Item 4: App developers can buy install ads that show up in mobile News Feeds so reliance on discovery in app stores is reduced. Item 5: Want your posts seen by people who never liked your Page? A test began in August where you could appear in non-fans’ News Feeds on both web and mobile. Item 6: How about an ability to use Facebook data to buy ads outside of Facebook? A mobile ad network is being tested to get your targeted messages on non-Facebook apps and sites surfaced on devices. Item 7: Facebook Collections, Facebook’s answer to Pinterest. Users can gather images of desired products and click through to the retailer to buy. Keep focusing on your imagery. Item 8: Facebook Offers, Facebook’s answer to the Groupons and Living Socials of the world. You can send deals to your fans’ News Feeds. Item 9: Facebook Exchange lets you track what fans do on Facebook and across the entire Web. Could lead to a Facebook ad network leveraging Facebook users and data but not limiting exposure to the Facebook platform. Marketers are seeing increasing value in Facebook (and Twitter for that matter).  But as social grows and adjusts, will marketing budgets aimed in that direction grow and adjust accordingly, and within a reasonable time frame? @mikestilesPhoto Christie Merrill/stock.xchng

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  • Customer Insight. Trend, Modelli e Tecnologie di Successo nel CRM di ultima generazione

    - by antonella.buonagurio(at)oracle.com
    Lo scorso 27 gennaio a Roma si è tenuta la 3° tappa del CRM On Demand Roadshow. L'iniziativa è stata un un momento di incontro e confronto tra Direttori Marketing, esperti di CRM e Direttori Sales, sui nuovi trend del marketing relazionale.   Grazie altri interventi di ItalTBS, Bricofer, Renault Italia, Avis,  IRCCS, San Raffale e con la moderazione del Prof. Maurizio Mesenzani  si sono condivise idee, esperienze, riflessioni sugli strumenti che ad oggi si sono dimostrati essere i  più efficaci per individuare i bisogni del cliente, trasformare i clienti potenziali in clienti soddisfatti, creare engagement. Continua a leggere per vedere le presentazioni

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  • Join the SPARC Go To Market Webinar on June 21st

    - by swalker
    Please join the World Wide webinar focused on SPARC, and designed to provide insights and selling guidance, at 5 p.m. CET on Thursday, June 21. The speaker, Bud Koch, Sr Principal Product Marketing Director will focus on SPARC / T4 Marketing: with a review of current assets and where we are going into FY13.  Details about the meeting can be found here. Please plan on joining 10 minutes before the scheduled start time. If you are not able to participate in real time, a replay will be available shortly afterward.

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  • Join the SPARC Go To Market Webinar on June 21st

    - by Cinzia Mascanzoni
    Please join the World Wide webinar focused on SPARC, and designed to provide insights and selling guidance, at 5 p.m. CET on Thursday, June 21. The speaker, Bud Koch, Sr Principal Product Marketing Director will focus on SPARC / T4 Marketing: with a review of current assets and where we are going into FY13.  Details about the meeting can be found here. Please plan on joining 10 minutes before the scheduled start time. If you are not able to participate in real time, a replay will be available shortly afterward.

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  • How can I get into the educational market?

    - by mmyers
    I believe that my current game project is very well-suited for educational gaming; so well-suited, in fact, that I know of several different schools (one community college and at least one or two high schools) that have used versions of it at some time or another. And that's without any such marketing on my part. I'd like to expand on this part of the potential user base. But I have absolutely no experience in dealing with school administrations. How can I break into this market enough to be noticed? And on a side note, could marketing the game as educational kill the gamers market?

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  • Website Ad Management tools

    - by vishnu
    Our company has a plan of buying a large number of cheap sites online as a part of marketing our main product. Currently there are a huge number of ads in those websites which are to be replaced with ours. Like Google Adsense , Clickbank etc. Is there a free, open source tool available online to replace these ads, track and manage them. I would like to discuss the feasibility of purchasing large number of sites for SEO and marketing. How easy is it going to manage these website.

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  • As an affiliate, how do you know if a sale is made?

    - by fiftyeight
    I want to start doing affiliate marketing on a blog. Now I have someone who wants to advertise who has contacted me. How do I know if he has made a sale to a user who came through my website? Is this only possible to track using a third party in order to know he isn't lying? If so, what platforms are available for this kind of "indpendent" affiliate marketing? i.e I don't need the matchmaking service, just the tracking service. the blog is Wordpress if it matters

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  • Feasible to send marketing emails as an image?

    - by Anonymous -
    Is it feasible to send marketing emails entirely as images - apart from a link at the top, giving the option for the recipient to view the email online (in their browser) and one at the footer to unsubscribe from our mailing list? Anyone who's coded a html email template before knows how much of a pain it is to end up with the final design that displays 'properly' (rarely does it display the same in all clients) and doesn't break. I understand there's the possibility of people simply ignoring the email altogether should their email clients be set not to automatically download images, but many of our email primarily feature images anyway. Thoughts?

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  • So funktioniert Marketing!

    - by A&C Redaktion
    Ein Großteil des Oracle Business wird von Partnern getragen. Damit das erfolgreich funktioniert, unterstützt Alliances & Channel die Partner mit gezielten Marketing-Aktionen. Wie zum Beispiel der Oracle Exadata Kampagne. Mit ausgewählten, spezialisierten Exadata-Partnern wurde die europaweit durchgeführten Demand Generation-Kampagne umgesetzt: Neben einem Emailing, das die jeweilige Exadata-Lösung des Partners im Fokus hatte, wurde für jeden Partner eine adaptierte Microsite erstellt und im Anschluss von der Marketingagentur nachtelefoniert. Die daraus entstandenen Leads potenzieller Kunden wurden dann an die Partner zurückgegeben, um den Vertriebsprozess zu starten. Die beiden deutschen Teilnehmer der Kampagne, inforsacom und ISE, berichten in der aktuellen Ausgabe von Partner Insight ausführlich über Ihre Erfahrungen und Erfolge der Exadata Kampagne.

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  • Neue Marketing Kits für Hardware

    - by A&C Redaktion
    Die Oracle Marketing-Kit sind ein beliebtes Instrument zur Vertriebsunterstützung. Stetig erweitert enthalten sie den Textentwurf für Emailing, Landigpad und ein Telemarketing-Script. Jetzt sind brandneue Kits u.a. in Deutsch für folgende Hardware-Lösungen verfügbar: Server & Storage: Improve Database Capacity Management with Oracle Storage and Hybrid Columnar Compression Server & Storage: Accelerating Database Test & Development with Sun ZFS Storage Appliance Server & Storage: Upgrade SAN Storage to Oracle Pillar Axiom Server & Storage: SPARC Refresh with Oracle Solaris Operating System Server & Storage: SPARC Server Refresh: The Next Level of Datacenter Performance with Oracle’s New SPARC Servers Server & Storage: Oracle Server Virtualization Server & Storage: Oracle Desktop Virtualization

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  • Integrating Social, Marketing, and Loyalty to Deliver Great Customer Experiences

    - by Charles Knapp
    Eighty nine percent of consumers quit a brand after one bad experience. With the high cost of acquiring new customers, what can brand leaders do? At the Loyalty World Conference this week in London, global business leaders such as the co-founder of Ben & Jerry’s shared the latest in how to retain customers and boost advocacy. Melissa Boxer and Sundar Swaminathan of Oracle shared that by taking an outside-in approach, you can deliver a differentiated, loyalty-building experience throughout the customer lifecycle, from researching and selecting through to using and recommending. To transform customer experiences, you need to integrate your brand’s social, marketing, and loyalty functions from the commonplace silos. Three key strategies: Know more and understand, unifying and capturing insights across touch points to better understand who to serve, how to serve, and when to serve.  Connect and engage across social and traditional channels, empowering a relationship ecosystem between social communities, customers, and employees. Make the personalized experience easy and rewarding. Visit us on twitter.com/oraclecrm to learn more useful highlights from the #lwconf conference.

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  • Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

    - by Richard Lefebvre
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Check out some highlights from the Eloqua Experience conference and find out why customer obsession is at the core of Oracle Eloqua’s new multichannel marketing enhancements  /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • MS Marketing Strategy

    - by Aaron Kowall
    I found this week’s Windows Phone 8 event interesting.  Not just because it looks like some fantastic new features in the new OS but because of the wait for release.  If I were a Nokia shareholder (which I am not) I’d be very unhappy with MS announcing that Windows Phone 8 will NOT work with current hardware.  So, there are some very nice Lumia devices that are now end-of-life that have arrived relatively recently at carriers and retailers. I understand that MS needs to demonstrate progress against iOS and Android and that there is some Windows 8 tie-in that they are trying to capitalize (and MS IS still all about Windows).  However, it’s a bit of a kick to partners that have invested in the platform with pretty decent devices (Samsung, HTC and of course Nokia). Personally, I’m still using a Samsung Foucs.  I was seriously considering upgrading to a Lumia 900 (we just got Lync mobile available) but will now wait it out until new devices arrive with Windows 8.  If MS had waited to announce, I would happily have upgraded to the Lumia and when I found out it couldn’t be upgraded then that would be a gamble I took and lost and I’d live with it.  Now, however, I can see the future and know that waiting is the better option for me so that is 1 sale Nokia will miss out on.  Based on some chats I’ve seen on mobile forums I’m certainly far from the only one. I’m sure glad I’m not in charge of marketing at MS.  There are tough decisions to be made there and I’m pretty sure you piss somebody off regardless. Technorati Tags: WP8,Lumia,Nokia,Samsung

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  • Avoiding the Black Hole of Leads

    - by Charles Knapp
    Sales says, "Marketing doesn’t deliver enough qualified leads. So, we generate 90% of our own leads." Meanwhile, Marketing says, "We generate most of the leads. But, Sales doesn’t contact them quickly enough, while the lead is still interested." According to Sirius Decisions: Up to 90% of leads never make it to closure Sales works on only 11% of the leads supplied by Marketing Only 18% of the leads Sales accepts convert to opportunities Yet, 45% of prospects typically buy a product from someone within 12 months The root cause of these commonplace complaints is a disconnect between the funnels of marketing and sales. Unfortunately, we often see companies with an assortment of poorly integrated marketing tools. It takes too long and too many people to move the data around, scrub it, upload it from one system to another, and get it routed to the right sales teams. As a result, leads fall through the cracks, contextual information is lost, and by the time sales actually contacts a customer it may be too late. Sales automation alone is not enough. Marketing automation (including social) is not enough. Sales and Marketing must work together. It’s time to connect the silos of marketing and sales pipelines and analytics. It’s time for integrated Sales and Marketing automation. Integrated pipelines improve lead quality and timeliness. Marketing systems can track a rich set of contextual information about a prospect–self-disclosed information about interests, content viewed, and so on. This insight can equip the sales rep with rich information to make a face-to-face conversation more relevant and more likely to convert to the next stage in the sales process. Integrated lead to revenue (LTR) management provides end-to-end visibility, enabling the company to measure what is working. Marketing can measure its impact on revenue and other business outcomes, and sales can harness and redirect marketing investments to areas where they most help achieve sales objectives. It’s a win-win play. Marketing delivers more leads that are qualified, cuts cost per lead, and demonstrates a strong Return on Marketing Investment (ROMI). Sales spends more time with warm leads and less time on cold calls, achieves higher close rates, and delivers more revenue. Learn more by attending our Integrated Sales and Marketing session at the upcoming CloudWorld conferences. Or, visit our Sales and Marketing Cloud Service site for videos and other learning resources.

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