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  • LinkShare - A Customer Case of Highly Scalable BI and Analytics for E-Commerce Marketing

    LinkShare is one of the largest users of BI and Analytics for its innovative, E-commerce, Affiliate Marketing and Pay-per-Action services. It use OBIEE to gain insights into its own performance but also offers vast amounts of data and analytics to its customers on the performance of their marketing programs and campaigns. This session will highlight how creative firms can use BI to transform the products and services they provide to their customers and use BI as a competitive differentiator.

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  • Marketing Tools 101 - Search Engines

    To have a successful Internet business you must have a strategy for online promotion. The most effective avenue for marketing your online business is search engine marketing. Find out what your options are.

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  • Why Outsourcing Your Cosmetic Surgery Marketing is the Only Way to Go

    Your specialty and skill set makes you an expert in cosmetic surgery, perhaps reconstructive surgery as well. Every day you exercise your expertise with your patients, skillfully crafting, sculpting, and improving their appearance. That's why it is best for both you and your patients if you stick with what you do best. Hire a cosmetic surgery marketing expert to handle your practice's marketing strategy online. Here are some helpful tips for what to outsource and why.

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  • Promising Future For Internet Marketing Company

    Prospects for Internet marketing companies in the field of e-commerce are bright these days and the trend is likely to continue. It does not mean that anyone and everyone starting an Internet marketing company will have the same amount of success. Success in e-commerce depends on a number of factors.

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  • How a Good SEO Company Can Benefit Your Online Marketing Campaign

    The key benefit of integrating SEO into your marketing plan is to increase natural targeted traffic to your website. This is done by optimising your site for the keywords you want to be listed for, for example, you want to be number one on Google for the key phrase "widgets", then you would optimise your site or page around this term. As SEO offers a great return on investment, it is often considered to be more beneficial in the long term than any other form of marketing.

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  • Forum Sites - Boost Your Search Marketing

    Forum sites boost your search marketing. Why? Finding the right site for your business is essential to boosting your online marketing; find the right community, one that deals with your specific services. Don't waste your time in a site that has no relevance to what you're offering. Find out the hub sites for your services by using keywords related to you.

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  • Internet Marketing Services - What a New Website Needs

    One of the biggest challenges for online businesses is to select the right kind of Internet marketing services. If you are just starting off with your online venture then you need to be aware of precisely the kind of Internet marketing services you require in order to successfully launch your business on the Internet.

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  • How SEO Can Increase Your Sales in Internet Marketing

    Is your company taking a plunge in terms of sales though you have tried all known internet marketing venues to raise it up without much luck? The solution to your problem could be as simple as changing your strategy and employing new techniques for approaching internet marketing. What you have to do to turn the situation around is invest in search engine optimization also known as SEO.

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  • SEO is the Best Internet Marketing Strategy

    An affiliate marketing strategy that has been done by many people and has been truly successful is to implement SEO (Search Engine Optimization). A strategic internet marketing step that will make your sale visited by a lot of customers!

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  • Amazon Product API: "Your request is missing a required parameter combination" on Blended ItemSearch

    - by Daniel Schaffer
    I'm having some problems trying to do an ItemSearch on the Blended index using the Amazon Product API. According to the documentation, Blended requests cannot specify the MerchantId parameter - and indeed, if I try to include it I get an error telling me so. However, when I don't include it, I get an error telling me that my request is missing a required parameter combination and that a valid combination includes MerchantId... what the hell? Here's the XML response: <Items xmlns="http://webservices.amazon.com/AWSECommerceService/2005-10-05"> <Request> <IsValid>False</IsValid> <ItemSearchRequest> <Availability>Available</Availability> <Condition>All</Condition> <Keywords> home theater pc and other geekery</Keywords> <ResponseGroup>Similarities</ResponseGroup> <ResponseGroup>SalesRank</ResponseGroup> <ResponseGroup>OfferSummary</ResponseGroup> <ResponseGroup>Small</ResponseGroup> <ResponseGroup>Images</ResponseGroup> <SearchIndex>Blended</SearchIndex> </ItemSearchRequest> <Errors> <Error> <Code>AWS.MissingParameterCombination</Code> <Message>Your request is missing a required parameter combination. Required parameter combinations include MerchantId, Availability.</Message> </Error> </Errors> </Request> </Items> The failing requests are being sent as part of batches with other requests that are succeeding. I'm using REST to send my requests, so here's an example of a request: http://ecs.amazonaws.com/onca/xml?AWSAccessKeyId=-------------& ItemSearch.1.Keywords=Mates%20of%20State& ItemSearch.1.MerchantId=Amazon& ItemSearch.1.SearchIndex=DVD& ItemSearch.2.Keywords=teaching%20Lily%20various%20computer%20related%20skills& ItemSearch.2.SearchIndex=Blended& ItemSearch.Shared.Availability=Available& ItemSearch.Shared.Condition=All& ItemSearch.Shared.ResponseGroup=Small%2CSalesRank%2CImages%2COfferSummary%2CSimilarities& Operation=ItemSearch%2CSimilarityLookup& Service=AWSECommerceService& SimilarityLookup.1.ItemId=B000FNNHZ2& SimilarityLookup.2.ItemId=B000EQ5UPU& SimilarityLookup.Shared.Availability=Available& SimilarityLookup.Shared.Condition=All& SimilarityLookup.Shared.MerchantId=Amazon& SimilarityLookup.Shared.ResponseGroup=Small%2CSalesRank%2CImages%2COfferSummary& Timestamp=2010-04-02T17%3A18%3A05Z& Signature=---------------- Any ideas as to what I'm doing wrong?

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  • C# - Cannot implicitly convert type List<Product> to List<IProduct>

    - by Keith Barrows
    I have a project with all my Interface definitions: RivWorks.Interfaces I have a project where I define concrete implmentations: RivWorks.DTO I've done this hundreds of times before but for some reason I am getting this error now: Cannot implicitly convert type 'System.Collections.Generic.List<RivWorks.DTO.Product>' to 'System.Collections.Generic.List<RivWorks.Interfaces.DataContracts.IProduct>' Interface definition (shortened): namespace RivWorks.Interfaces.DataContracts { public interface IProduct { [XmlElement] [DataMember(Name = "ID", Order = 0)] Guid ProductID { get; set; } [XmlElement] [DataMember(Name = "altID", Order = 1)] long alternateProductID { get; set; } [XmlElement] [DataMember(Name = "CompanyId", Order = 2)] Guid CompanyId { get; set; } ... } } Concrete class definition (shortened): namespace RivWorks.DTO { [DataContract(Name = "Product", Namespace = "http://rivworks.com/DataContracts/2009/01/15")] public class Product : IProduct { #region Constructors public Product() { } public Product(Guid ProductID) { Initialize(ProductID); } public Product(string SKU, Guid CompanyID) { using (RivEntities _dbRiv = new RivWorksStore(stores.RivConnString).NegotiationEntities()) { model.Product rivProduct = _dbRiv.Product.Where(a => a.SKU == SKU && a.Company.CompanyId == CompanyID).FirstOrDefault(); if (rivProduct != null) Initialize(rivProduct.ProductId); } } #endregion #region Private Methods private void Initialize(Guid ProductID) { using (RivEntities _dbRiv = new RivWorksStore(stores.RivConnString).NegotiationEntities()) { var localProduct = _dbRiv.Product.Include("Company").Where(a => a.ProductId == ProductID).FirstOrDefault(); if (localProduct != null) { var companyDetails = _dbRiv.vwCompanyDetails.Where(a => a.CompanyId == localProduct.Company.CompanyId).FirstOrDefault(); if (companyDetails != null) { if (localProduct.alternateProductID != null && localProduct.alternateProductID > 0) { using (FeedsEntities _dbFeed = new FeedStoreReadOnly(stores.FeedConnString).ReadOnlyEntities()) { var feedProduct = _dbFeed.AutoWithImage.Where(a => a.ClientID == companyDetails.ClientID && a.AutoID == localProduct.alternateProductID).FirstOrDefault(); if (companyDetails.useZeroGspPath.Value || feedProduct.GuaranteedSalePrice > 0) // kab: 2010.04.07 - new rules... PopulateProduct(feedProduct, localProduct, companyDetails); } } else { if (companyDetails.useZeroGspPath.Value || localProduct.LowestPrice > 0) // kab: 2010.04.07 - new rules... PopulateProduct(localProduct, companyDetails); } } } } } private void PopulateProduct(RivWorks.Model.Entities.Product product, RivWorks.Model.Entities.vwCompanyDetails RivCompany) { this.ProductID = product.ProductId; if (product.alternateProductID != null) this.alternateProductID = product.alternateProductID.Value; this.BackgroundColor = product.BackgroundColor; ... } private void PopulateProduct(RivWorks.Model.Entities.AutoWithImage feedProduct, RivWorks.Model.Entities.Product rivProduct, RivWorks.Model.Entities.vwCompanyDetails RivCompany) { this.alternateProductID = feedProduct.AutoID; this.BackgroundColor = Helpers.Product.GetCorrectValue(RivCompany.defaultBackgroundColor, rivProduct.BackgroundColor); ... } #endregion #region IProduct Members public Guid ProductID { get; set; } public long alternateProductID { get; set; } public Guid CompanyId { get; set; } ... #endregion } } In another class I have: using dto = RivWorks.DTO; using contracts = RivWorks.Interfaces.DataContracts; ... public static List<contracts.IProduct> Get(Guid companyID) { List<contracts.IProduct> myList = new List<dto.Product>(); ... Any ideas why this might be happening? (And I am sure it is something trivially simple!)

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  • Oracle BPM Marketing Update

    - by JuergenKress
    Thanks to Ajay Khanna from the global marketing team for the comprehensive BPM marketing overview: Content and Collateral Whitepaper: What's New in Oracle BPM Suite 11g: Review By Bruce Silver Business Driven Process Management Analyst Report: [Ovum] SWOT Assessment: Oracle BPM Suite 11g Solution Brief: Managing Unpredictability with BPM for Adaptive Case Management Solution brief: BPM in the Public Sector: Increasing Efficiency and Responsiveness Datasheet: Automating Financial Reports Approval with Oracle Process Accelerators Financial Services Loan Origination Business Account Opening Electronic Forms Management Public Sector Incident Reporting Oracle Process Accelerators for Horizontal Solutions Employee Onboarding References: BPM Suite Customers in Action Video: Avea Legal Department runs Better with BPM University of Melbourne Improves Efficiency with Oracle BPM Press: San Joaquin County Leverages Oracle to Deliver Better Services to its 650,000 Residents On-Demand Assets Webcast: New Directions with Business-Driven BPM - New Oracle BPM Suite Extend Your Applications with Oracle Business Process Management Screen Cast: Customer Experience on Your Mind? Think BPM + Social + Mobile Video: Introducing Oracle BPM Suite Assessment Tool : BPM Maturity Self Assessment Blog Series Transforming Public Sector With Process Excellence New Oracle Process Accelerators in Financial Services & Telco Blog: Detect, Analyze, Act Fast with BPM Part I - Manage Processes, the way Octopus does Part II - Perry Mason and the Case of the Unstructured Process Part III - Managing the Unstructured, the Flexible and the Adaptive Resource Kits BPM Resource Kit Financial Services: BPM in Financial Services Public Sector: Transforming Public Sector with Process Excellence SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Mix Forum Technorati Tags: BPM,bpm marketing,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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  • Entity framework separating entities for product and customer specific implementation

    - by Codecat
    I am designing an application with intention into making it a product line. I would like to extend the functionality across all layers and first struggle is with domain models. For example, core functionality would have entity named Invoice with few standard fields and then customer requirements will add some new fields to it, but I don't want to add to core Invoice class. For every customer I could use customer specific DbContext and injected correct context with dependency injection. Also every customer will get they own deployment public class Product.Domain.Invoice { public int InvoiceId { get; set; } // Other fields } How to approach this problem? Solution 1 does not work since Entity Framework does not allow same simple name classes. public class CustomerA.Domain.Invoice : Product.Domain.Invoice { public User ReviewedBy { get; set; } public DateTime? ReviewedOn { get; set; } } Solution 2 Create separate table and link it to core domain table. Reusing services and controllers could be harder. public class CustomerA.Domain.CustomerAInvoice { public Product.Domain.Invoice Invoice { get; set; } public User ReviewedBy { get; set; } public DateTime? ReviewedOn { get; set; } }

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  • 11/28 Thought Leaders Webinar: Marketing Strategies for Great Customer Experiences

    - by Charles Knapp
    With the growing use of mobile and social, it's tempting to bolt on these new channels to existing processes. However, that piecemeal approach may not lead to satisfying customer experiences or solid returns on investments. Furthermore, the volume of information businesses have access to is growing exponentially. Is this leading to better business insight and customer experiences? Join the Internet Marketing Association, The University of California at Irvine, and Oracle as we discuss marketing strategies that will help your customers have better experiences with your brand. You'll learn effective strategies for harnessing the power of "big data" to know more and understand your customers better, empowering customers and employees to make every interaction easy and rewarding, and adapting the customer experience to connect and engage effectively with each customer. Our speakers are Melissa Boxer, Vice President of Product Strategy, Oracle Cloud and CX Applications, who is a conference keynote speaker on integrated social marketing and loyalty analytics, and Dean Abbott, CEO of Abbott Analytics, who is a thought leader in commercial predictive analytics. This learning opportunity takes place on Wednesday, November 28, 11 am to 12 pm Pacific. Register today to learn from these thought leaders.

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  • Defining Social Media Terms

    - by David Dorf
    As I talk about social in the context of retail, I sometimes get tripped up on different terms. I know what I mean, but the audience may have something else in mind. So I decided to see if I could find some well accepted definitions for common terms. While there are definitions on the Internet, I'm not sure they are well accepted. After reviewing several, here's what I came up with: Social Network: a structure of individuals and groups connected together by commonality. That seems pretty straightforward. A group of friends, co-workers, music fans, etc. The key here is that they have something in common that connects them. Social Media: Internet channels that support the collaborative publishing of information by and for social networks. The key here is to differentiate between traditional one-way media, and conversational social media. When its social its two-way, allowing both the publishing and consuming of information. Examples are blogs, wikis, Twitter, Facebook, etc. Social Marketing: the use of social media for marketing, public relations, and customer service. Wikipedia actually includes "selling" here but I think that's separate from marketing, as you'll see further down below. Most people look at social media as entertainment, but the marketing angle adds business value. This is where retailers discover and engage customers to build a relationship. Social Merchandising: the integration of social media and product discovery. Whereas marketing is focused more on brand image, customer engagement, and promotions, merchandising is more directly trying to convert browsers into purchases. This includes deciding what customers want, often by asking the social network, and deciding how to position products to the social network. Social Selling: the incorporation of e-commerce into social media. While on a social media site, social selling enables the purchasing of goods/services in the user's context, without leaving the social media channel. If a user clicks on an advertisement and is taken to an e-commerce site, then that's really just web advertising and not social selling. Well, do these terms and definitions make sense? Let me know what you think.

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