Attracting publishers to an in-house affiliate program
- by Steve
The cost to enter affiliate networks can be prohibitive for (cash-strapped) small business, particularly if they are simply testing the waters of an affiliate program.
If such a company wanted to run an affiliate program in-house using off the shelf software, what methods would they use to attract publishers?
Is it simply a case of SEO or SEM, attempting to attract publishers to the page on their website which outlines their affiliate program?
Are there directories to submit one's affiliate program to?