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• Bay Area Coherence Special Interest Group Next Meeting July 21, 2011

  - by csoto

  Date: Thursday, July 21, 2011 Time: 4:30pm - 8:15pm ET (note that Parking at 475 Sansome Closes at 8:30pm) Where: Oracle Office, 475 Sansome Street, San Francisco, CA Google Map We will be providing snacks and beverages. Register! - Registration is required for building security. Presentation Line Up:? 5:10pm - Batch Processing Using Coherence in Oracle Group Policy Administration - Paul Cleary, Oracle Oracle Insurance Policy Administration (OIPA) is a flexible, rules-based policy administration solution that provides full record keeping for all policy lifecycle transactions. One component of OIPA is Cycle processing, which is the batch processing of pending insurance transactions. This presentation introduces OIPA and Cycle processing, describing the unique challenges of processing a high volume of transactions within strict time windows. It then reviews how OIPA uses Oracle Coherence and the Processing Pattern to meet these challenges, describing implementation specifics that highlight the simplicity and robustness of the Processing Pattern. 6:10pm - Secure, Optimize, and Load Balance Coherence with F5 - Chris Akker, F5 F5 Networks, Inc., the global leader in Application Delivery Networking, helps the world’s largest enterprises and service providers realize the full value of virtualization, cloud computing, and on-demand IT. Recently, F5 and Oracle partnered to deliver a novel solution that integrates Oracle Coherence 3.7 with F5 BIG-IP Local Traffic Manager (LTM). This session will introduce F5 and how you can leverage BIG-IP LTM to secure, optimize, and load balance application traffic generated from Coherence*Extend clients across any number of servers in a cluster and to hardware-accelerate CPU-intensive SSL encryption. 7:10pm - Using Oracle Coherence to Enable Database Partitioning and DC Level Fault Tolerance - Alexei Ragozin, Independent Consultant and Brian Oliver, Oracle Partitioning is a very powerful technique for scaling database centric applications. One tricky part of partitioned architecture is routing of requests to the right database. The routing layer (routing table) should know the right database instance for each attribute which may be used for routing (e.g. account id, login, email, etc): it should be fast, it should fault tolerant and it should scale. All the above makes Oracle Coherence a natural choice for implementing such routing tables in partitioned architectures. This presentation will cover synchronization of the grid with multiple databases, conflict resolution, cross cluster replication and other aspects related to implementing robust partitioned architecture. Additional Info:?? - Download Past Presentations: The presentations from the previous meetings of the BACSIG are available for download here. Click on the presentation titles to download the PDF files. - Join the Coherence online community on our Oracle Coherence Users Group on LinkedIn. - Contact BACSIG with any comments, questions, presentation proposals and content suggestions.

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• New Source Database Added for EBS 12 + 11gR2 Transportable Tablespaces

  - by John Abraham

  The Transportable Tablespaces (TTS) process was originally certified for the migration of E-Business Suite R12 databases going from a source database of 11gR1 or 11gR2 to a target of 11gR2. This requirement has now been expanded to include a source database of 10gR2 (10.2.0.5) - this will potentially save time for existing 10gR2 customers as they can remove on a crucial upgrade step prior to performing the platform migration. The migration process requires an updated Controlled patch delivered by the Oracle E-Business Suite Platform Engineering team, i.e. it requires a password obtainable from Oracle Support. We released the patch in this manner to gauge uptake, and help identify and monitor any customer issues due to the nature of this technology. This patch has been updated to now include supporting 10gR2 as a source database. Does it meet your requirements?Note that for migration across platforms of the same "endian" format, users are advised to use the Transportable Database (TDB) migration process instead for large databases. The "endian-ness" target platforms can be verified by querying the view V$DB_TRANSPORTABLE_PLATFORM using SQL*Plus (connected as sysdba) on the source platform:SQL>select platform_name from v$db_transportable_platform;If the intended target platform does not appear in the output, it means that it is of a different endian format from the source. Consequently. database migration will need to be performed via Transportable Tablespaces (for large databases) or export/import.The use of Transportable Tablespaces can greatly speed up the migration of the data portion of the database. However, it does not affect metadata, which must still be migrated using export/import. We recommend that users initially perform a test migration on their database, using export/import with the 'metrics=y' parameter. This will help identify the relative amounts of data and metadata, and provide a basis for assessing likely gains in timing. In general, the larger the amount of data (compared to metadata), the greater the reduction in downtime that can be expected from using TTS as a migration process. For smaller databases or for those that have relatively small data compared to metadata, TTS will not be as beneficial for cross endian migration and the use of export/import (datapump) for the whole database is recommended. Where can I find more information? Using Transportable Tablespaces to Migrate Oracle E-Business Suite Release 12 Using Oracle Database 11g Release 2 Enterprise Edition (My Oracle Support Document 1311487.1) Oracle Database Administrator's Guide 11g Release 2 (11.2) Related Articles Database Migration using 11gR2 Transportable Tablespaces Now Certified for EBS 12 New Source Databases Added for Transportable Tablespaces + EBS 11i 10gR2 Transportable Tablespaces Certified for EBS 11i Migrating E-Business Suite Release 11i Databases Between Platforms Migrating E-Business Suite Release 12 Databases Between Platforms

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• How can I convert a 2D bitmap (Used for terrain) to a 2D polygon mesh for collision?

  - by Megadanxzero

  So I'm making an artillery type game, sort of similar to Worms with all the usual stuff like destructible terrain etc... and while I could use per-pixel collision that doesn't give me collision normals or anything like that. Converting it all to a mesh would also mean I could use an existing physics library, which would be better than anything I can make by myself. I've seen people mention doing this by using Marching Squares to get contours in the bitmap, but I can't find anything which mentions how to turn these into a mesh (Unless it refers to a 3D mesh with contour lines defining different heights, which is NOT what I want). At the moment I can get a basic Marching Squares contour which looks something like this (Where the grid-like lines in the background would be the Marching Squares 'cells'): That needs to be interpolated to get a smoother, more accurate result but that's the general idea. I had a couple ideas for how to turn this into a mesh, but many of them wouldn't work in certain cases, and the one which I thought would work perfectly has turned out to be very slow and I've not even finished it yet! Ideally I'd like whatever I end up using to be fast enough to do every frame for cases such as rapidly-firing weapons, or digging tools. I'm thinking there must be some kind of existing algorithm/technique for turning something like this into a mesh, but I can't seem to find anything. I've looked at some things like Delaunay Triangulation, but as far as I can tell that won't correctly handle concave shapes like the above example, and also wouldn't account for holes within the terrain. I'll go through the technique I came up with for comparison and I guess I'll see if anyone has a better idea. First of all interpolate the Marching Squares contour lines, creating vertices from the line ends, and getting vertices where lines cross cell edges (Important). Then, for each cell containing vertices create polygons by using 2 vertices, and a cell corner as the 3rd vertex (Probably the closest corner). Do this for each cell and I think you should have a mesh which accurately represents the original bitmap (Though there will only be polygons at the edges of the bitmap, and large filled in areas in between will be empty). The only problem with this is that it involves lopping through every pixel once for the initial Marching Squares, then looping through every cell (image height + 1 x image width + 1) at least twice, which ends up being really slow for any decently sized image...

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• Detect, Analyze, Act – Fast!

  - by Ajay Khanna

  In fast changing business environment, it becomes crucial to identify business opportunities and business issues as soon as possible. If identified at the right time, business managers can address issues before they escalate to serious problems and can take advantage of the new opportunities before the competition does. Moreover, they have to be efficient to do this at the right cost. Success depends on how responsive organization is to emerging events and changing environment. These events can be customer issues, competition moves, changes in regulations, or changes in company policies. In order to be responsive in such situations, organizations need to first identify and track these situations. They can do that via business activity monitoring (BAM) and complex event processing (CEP). A unified monitoring dashboard helps put together a comprehensive picture of the situation in hand and provides deep insight to take proper actions. With CEP, businesses can connect all the relevant events, detect event patterns and take immediate actions using Business Process Management system.   So to be responsive we need: Real-Time Visibility with Business Activity Monitoring You can use BAM technology to monitor progress, track performance, meet service-level agreements (SLAs), manage exceptions, and issue alerts to an employee or application when a process is not functioning properly—all in real time. A unified monitoring dashboard helps you maintain a complete picture of each situation so you can take action effectively. BAM works hand in hand with BPM software to discover the significant activities that drive business success.   Real-Time Sense and Respond An event-driven BPM solution enables each step in a business process to be informed not only by the previous step, but also by any other step, data, and pattern of behavior deemed relevant to that step. This gives the company the ability to “sense and respond.” You can describe interesting event patterns and event correlations and monitor the business in real-time. Whenever a pre-defined pattern emerges you can take actions like raising alerts, notifications, or kicking off another business process. This synergy possible by integrating activity monitoring, event processing, and BPM makes it possible for managers to keep a finger on the pulse of their business. Business managers can now respond to customers faster, respond to competition faster, reduce fraud and do more cross-selling. Read more about being responsive in the whitepaper “The Instantly Responsive Enterprise: Integrating BPM and Complex Event Processing” in BPM Resource Kit.

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• Robust line of sight test on the inside of a polygon with tolerance

  - by David Gouveia

  Foreword This is a followup to this question and the main problem I'm trying to solve. My current solution is an hack which involves inflating the polygon, and doing most calculations on the inflated polygon instead. My goal is to remove this step completely, and correctly solve the problem with calculations only. Problem Given a concave polygon and treating all of its edges as if they were walls in a level, determine whether two points A and B are in line of sight of each other, while accounting for some degree of floating point errors. I'm currently basing my solution on a series of line-segment interection tests. In other words: If any of the end points are outside the polygon, they are not in line of sight. If both end points are inside the polygon, and the line segment from A to B crosses any of the edges from the polygon, then they are not in line of sight. If both end points are inside the polygon, and the line segment from A to B does not cross any of the edges from the polygon, then they are in line of sight. But the problem is dealing correctly with all the edge cases. In particular, it must be able to deal with all the situations depicted below, where red lines are examples that should be rejected, and green lines are examples that should be accepted. I probably missed a few other situations, such as when the line segment from A to B is colinear with an edge, but one of the end points is outside the polygon. One point of particular interest is the difference between 1 and 9. In both cases, both end points are vertices of the polygon, and there are no edges being intersected, but 1 should be rejected while 9 should be accepted. How to distinguish these two? I could check some middle point within the segment to see if it falls inside or not, but it's easy to come up with situations in which it would fail. Point 7 was also pretty tricky and I had to to treat it as a special case, which checks if two points are adjacent vertices of the polygon directly. But there are also other chances of line segments being col linear with the edges of the polygon, and I'm still not entirely sure how I should handle those cases. Is there any well known solution to this problem?

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• Career Development: What should I learn next after Python? and Why? [closed]

  - by Josh

  Hi all I'm currently learning Python. I want to know what should I learn next out of these programming langauages: PHP Actionscript 3 Objective-C (iPhone applications) I work in the Multimedia industry and have decided to learn Python as a first programming language seriously because I would like to learn the basics of programming, to mainly write scripts at work that Automate task (eg. Edit multiple XML files quickly) At work we have a senior developer who knows Actionscript and PHP very well (although knows PHP better). We also have been developing iPhone applications for 2 weeks, Our senior developer could learn it although we have lots of work currently with PHP and Actionscript 3 type work and haven't had time or reason to pick up iOS development. Here are the reasons I want to learn each language, But I cannot decide what I'll learn next: PHP: I want to learn PHP because it will help with Web Development. PHP is very wanted by employers. Senior developer at work writes everything in it web sites, CMS etc. (including XML checks and scripts), I will learn a lot from him (once I learn the basics). However, I don't want to learn Web because you have to deal with lots of cross-browser problems. Actionscript 3: At work we are looking to put on another developer to help with online activities and very small games (using Actionscript 3.0 and Flash CS5) for (eg. First Aid Activities etc) I would like to do things that have a element of design as I'm better at Photoshop then developing. I want to be creative, I like to interact with users in a fun way. Objective-C (iPhone applications): We are a all mac office, we may get more iPhone, iPad application work(jobs) that need to be created. Work has found it nearly impossible to find good iPhone developers. I like apple products (Macs and iPhones), I would like to make my own games, applications in my spare time(if I knew how). Should I learn Actionscript first because it would be easier to learn then Objective-C? Should I learn PHP because it is very widely used? Should I learn Objective-C because it is really wanted by employers now?

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• Investing in Servers by Intel

  - by Koushal Deshpande

  Originally posted on: http://geekswithblogs.net/BizTalkAndOtherTechs/archive/2013/10/31/investing-in-servers-by-intel.aspxA nice article reference from Intel, refer here. Referees to cloud as well. Choose correctly what you need. 1 Do determine right server for your company. There is no use getting a server that has redundant services but still add to the costs. 2 Do get servers that can be upgraded. A server with limited memory and storage may not be able to keep up with your business growth. The basic memory and storage options might not be sufficient. Consider at least 8GB of RAM and 1 terabyte of hard disk space. 3 Do check the server has at least one Gigabit Ethernet port. This allows high speed transferring of files and increases productivity for your employees. USB and Firewire ports may not be enough as their transfer speed is too low and will affect the productivity of your company. Infinite Technologies is ready to help perform this upgrade. Contact Infinite Technologies now View our other resellers » 4 Do verify that the server comes with documentation. Documentation allows you to make a claim when your server breaks down and is supported by a warranty. 6 Do check the support options for the server from the manufacturer. Different manufacturer has different support options such as maintenance plans and software upgrades. 5 Do always look into the warranty. Get an enhanced warranty that guarantees response and repair time to avoid disruption. 7 Do get server management tools that can be used on any computer. Server management tools should be cross compatible across different operating systems to take into account future PC replacements. 8 Do check the power usage of the servers. Get the right power supply to avoid damaging server hardware and consider the Intel® Xeon® E3 processor to help save on your electricity bills. 9 Do check what built-in security packages are available. Ensure that your server is protected. Built-in security1 helps you save on getting add on security packages.

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• New Version Demonstration VM BIC2g 2013-04 Partner Edition

  - by Mike.Hallett(at)Oracle-BI&EPM

  Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 This Oracle Business Intelligence Linux VM virtual appliance (“BIC2g”) was developed to support Oracle OBI & BI-Apps sales and Oracle partners in product demonstrations, training activities and POC activities. It is available on ftp.oracle.com (see the deployment guide and “BIC2g 2013-04 Partner Edition Readme” pdf from the link below) and is available for OPN member partners. This BIC2g image is based on OBIEE v. 11.1.1.7. with Essbase and Essbase Studio Server started when starting BI. It also contains: Updated BI-Apps Cross Functional Demo (date advanced from 2011 to 2013), including DAC 11.1.1.6.4, Informatica 9.0.1 and is configured for a load against EBS R12. Both the 7.9.6.3 rpd/catalog and the 7.9.6.4 rpd/catalog versions of BI-Apps are provided. Updated integrated Essbase - BI Apps - EBS Demo (date advanced from 2009 to 2013. Re-configured BI Apps Data Sets to remove VPD (simplification) and greatly improved performance. Note that this image is identical to Oracle’s internal BI demonstration image, except that Endeca has been removed pending Endeca latest version availability on OTN. Once it is available on OTN we will provide a replacement that contains Endeca. Some of the screen shots in the “Readme”.pdf shows Endeca, but it is not on this (2013-04) image. The FTP access details and password are shown at the bottom of the page @ BI Solutions Engineering Partner Portal. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}

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• What can I do to make sure my code gets maintained in a developer light environment?

  - by asjohnson

  I am a contract data analyst, so I bounce between jobs every 3-6 months, which I find to be a good fit for me, but it leads to some problems when it comes to coding. I mostly do statistics (I've asked a similar question on cross validated, but the answers there are not relevant here), but I have also found out that the business world loves excel and loves copying and pasting the same thing over and over again even more. This led me to learn how to write VBA scripts and then VB.NET programs to automate as many of these reports as I can. I am certain my programs are not the most elegant, but I put a good bit of effort into making sure they work under as many cases as I can test, I add in exceptions and try to code so the program can handle changes in the files that it processes, but there is a limit, if you remove a huge portion of the data, there is a good chance my program is going to trip up, which I accept will inevitably happen. Usually a pretty minor change in the code fixes the problem and I do try and comment my code and make it readable under the assumption that some other person will have to read it some day. My problem is that I generally get put on teams of folks with essentially no experience with programming (like VBA would be a huge stretch for anyone I work directly with). I am wondering what I should be doing as the person that wrote the code to do my best to keep it maintained. I have two approaches in mind (outlined next), but would be very happy to get any advice. Solution 1: Find the more tech savvy coworkers and run them through the programs and what basic changes can be made. Honestly automating excel is about as easy as it can get when it comes to programming, so I feel like I could teach someone the basics of maintaining it pretty quick. Solution 2: Get in touch with the IT department and show them what is going on and maybe they will be able to help. The problem here is that the IT department is constantly swamped (as I'm sure many of you know) and I feel like kind of a jerk for dumping more things on them. I do leave my personal email address with places and am willing to answer quick questions via email, but I view the need for more exhaustive maintenance as something of an inevitability and would like to make sure I do my due diligence to make sure it gets done. I imagine some combination of the two approaches outlined there, but is there any kind of heads up I should give IT? I feel like I would be annoyed if I started getting requests to fix a program that I had never seen from some random guy that is no longer there.

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• Oracle OpenWorld Call for MDM Papers

  - by david.butler(at)oracle.com

  As the MDM Track owner, I would like to invite everyone to respond to the Oracle OpenWorld (October 2-6, Moscone Center, San Francisco) Call for Papers (https://oracleus.wingateweb.com/portal/cfp/ ). The Call for Papers is open now through Sunday, March 27. This is an outstanding opportunity for organizations familiar with MDM to tell their story to a very large, knowledgeable and intensely interested community. Opportunities for feedback and networking abound.  I would love to see MDM papers on: business drivers; business benefits; quantified ROI stories; business process optimization; implementation styles; implementation lessons learned; using master data as a service; data governance best practices; end-to-end data quality experiences; support for SOA; Chart of Accounts issues fixed; how to leverage reference data; improving EPM and/or BI across the board; operationalizing a data warehouse; support for cloud computing; compliance success stories; architecture, scalability, and mixed workload RAC platform performance examples; industry specific value propositions (Financial Services; Retail, Telecom; Manufacturing, High Tech Manufacturing, Public Sector, Health Care, …); and line of business specific value propositions (CRM, ERP, PLM, SCM, …); etc. In fact, given that MDM positively impacts all areas of operations and analytics, there are no limits to the ideas you may have for an OpenWorld presentation. When you follow the submission process, be sure to use “Master Data Management” for either the Primary or Optional track. Add “Master Data Management” as an Optional track if you are adding MDM content to a presentation on one of the following tracks: Agile; Customer Relationship Management, Oracle E-Business Suite, Product Lifecycle Management, Siebel, Sourcing and Procurement, Supply Chain Management, or one of the 18 available industry tracks. If Cloud Computing is included, please add “Cloud Computing” as a Cross-Stream Track. And don’t forget to make “MDM” a Tag, along with Business Intelligence, Cloud, CRM, Data Integration, Data Migration, Data Warehousing, EPM, or Service-Oriented Architecture whenever your content includes these items. I will personally review each submission. I hope you all keep me very busy over the next few weeks.

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• Configuring the iPlanet as web tier for Oracle WebCenter Content (UCM)

  - by Adao Junior

  If you are looking for configure the iPlanet as Web server/proxy to use with the Oracle WebCenter Content, you probably won’t found an specific documentation for that or will found some old complex notes related to the old 10gR3. This post will help you out with few simple steps. That’s the diagram of the test scenario, considering that you will deploy in production in an cluster environment. First you need the software, for our scenario you will need: - Oracle iPlanet Web Server 7.0.15+ (Installed) - Oracle WebCenter Content 11gR1 PS5 (Installed) - Oracle WebLogic Web Server Plugins 11g (1.1) - Supported JDK (Using Oracle Java JDK 7u4 for the test) - Certified Client OS - Certified Server OS (Using Oracle Solaris 11 for the test) - Certified Database (Using Oracle Database 11.2.0.3 for the test) Then the configuration: - Download the latest plugin: http://www.oracle.com/technetwork/middleware/ias/downloads/wls-plugins-096117.html - Extract the WLSPlugin11g-iPlanet7.0 in some folder, like <iPlanet_Home>/plugins/wls11 - Include the plugin reference to the magnus.conf: If Unix (Solaris or Linux), include the line: Init fn="load-modules" shlib="/apps/oracle/WebServer7/plugins/wls11/lib/mod_wl.so" If Windows, Include the line:        Init fn="load-modules" shlib="D:\\oracle\\WebServer7\\plugins\\wls11\\lib\\mod_wl.dll" - Include the proxy reference to the obj.conf of each instance: <Object name="weblogic" ppath="*/cs/*"> Service fn="wl-proxy" WebLogicCluster="wcc-node1:16201,wcc-node2:16202, wcc-node3:16203" </Object>   <Object name="weblogic" ppath="*/_dav/*"> Service fn="wl-proxy" WebLogicCluster="wcc-node1:16201,wcc-node2:16202, wcc-node3:16203" </Object>   <Object name="weblogic" ppath="*/_ocsh/*"> Service fn="wl-proxy" WebLogicCluster="wcc-node1:16201,wcc-node2:16202, wcc-node3:16203" </Object>   <Object name="weblogic" ppath="*/adfAuthentication/*"> Service fn="wl-proxy" WebLogicCluster="wcc-node1:16201,wcc-node2:16202, wcc-node3:16203" </Object> If you are using an single node setup, change the Service fn=…. line to something like: Service fn="wl-proxy" WebLogicHost=<wcc-server> WebLogicPort=16200 With these configurations, your should have the WebCenter Content UI working with the iPlanet, test it. [http://<web-server>/cs/] With the UI working, the last step is to configure the WebDav: - Go to the iPlanet Admin Console (usually https://<web-server>:8989) - Go to Configurations >> [instance] >> Virtual Servers >> [Virtual Server] >> WebDAV: - Click New - Populate the URI with /cs/idcplg/webdav: - Select “Anyone (No Authentication)”, the wc Content will take care of the security: This will allow you to use the WebDav feature and the Desktop Integration Suite, including double-byte characters. Anothers iPlanet tunes could be done, I can cover in the next post related to the iPlanet. Cross-posted on the ContentrA.com Blog Related posts:  - Using a Web Proxy Server with WebCenter Family

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• 6 Ways to Modernize Your Customer Experience

  - by Mike Stiles

  If customers have changed, if the way they research and shop have changed, if their expectations have changed, if their ability to act on dissatisfaction has changed, but your customer experience has NOT changed, what was once “good enough” may now be crippling. Well, the customer has changed, and why wouldn’t they? You’ve probably changed too in your role as consumer. There’s more info available, it’s easier to get, there’s more choice, you’re more mobile, you’re more connected, it’s easier to buy, and yes, it’s easier to switch brands if experiences don’t meet your now higher expectations. Thanks to technological advances, we as marketers can increasingly work borderline miracles. But if we’re still not adamantly adopting customer centricity, and if we aren’t making the customer experience paramount amongst business goals, the tech is wasted. A far more modern customer experience is called for. Here are 6 ways to get there: 1. Modern Marketing: Marketing data is aggregated and targeted to the right customers, who are getting personal, relevant communications. In return, you’re getting insight that finally properly attributes revenue to your marketing efforts. 2. Modern Selling: Demand is being driven across all channels with modern selling tools. Productivity is up thanks to coordinated communication and selling, and performance is ever optimized using powerful analytics. 3. Modern CPQ: You’re cross-selling and upselling more effectively since reps and channel partners have been empowered with the ability to quickly, automatically generate 100% accurate, customer-friendly quotes complete with price controls and automated approvals. 4. Modern Commerce: You’re leveraging data and delivering personalized, targeted digital experiences to everyone. You’re attracting more visitors, and you’re able to scale and keep up with the market and control the experience. 5. Modern Service: You’re better serving your customers by making it easier for them to engage with your brand, plus you’re lowering your costs by increasing agent and tech support efficiencies. 6. Modern Social: You’re getting faster, deeper, more accurate insights from social and turning content around faster, which then goes out to the right people at the right time in the right place. You’ve also gotten proactive in your service, and customers love that. For far too many brands, the buying journey of Need, Research, Select, Buy, Use, Recommend across the multiple connect points of Social, Mobile, Store, Call Center, Site, Ecommerce is a disconnected mess. Oracle’s approach to CX is to connect every interaction your customer has with your brand, avoiding the revenue losses lousy customer experiences bring. How important is the experience to customers? 94% are willing to pay more of their hard-earned money to have better ones, while a meager 1% say they get the good, consistent experiences they expect. Brands, your words aren’t as loud anymore, so your actions as they relate to customer experience are going to have to do the talking. @mikestiles @oraclesocialPhoto: Julien Tromeur, freeimages.com

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• What to do when opensource project starts to tear apart? (or a manager tries to write code and than shouts at the team)

  - by Kabumbus

  Imagine there is an open source cross-platform project on Google code. It has lots of revisions (1000). It concentrates in itself lots technological stuff - rare stuff - it mixes top tech. It contains server, and more than one client. The project was created by a well-connected team of developers (friends) and a manager that was sponsoring project at its start up during its first few months (project now is more than a year old-sponsoring oss project is a big good deal- also gave the idea of project to developers). The project was growing in complexity and effort reqiered to continue development. Once upon a time a manager - team leader started trying to write code (he was a programmer in some other projects - not the best, but he felt like he was one). He started because one of the developers suggested an idea at the team meeting and he felt he just needed to do it on his own. He failed, and he told the dev team about it. The dev team did what he failed to do in a few days. After that, the manager feels that team codes with out him perfectly and gets the job done in short time. He felt sorry and lost and he started to crash like an old bad PC. Firstly, he started to scream (in forms of messages not in voice) he tried to tell developers that what they were doing was a bad, not-needed thing - developers kindly told him that his "beginnings" were not compilable while dev team product worked as needed. He told the developers that all work they do should be firstly discussed with him. Here is the part where we need to mention that all team members are "project owners" and logically have equal rights. The team leader suggested to the developers these options: change their dev process to go through him, or be moved from project owners to contributers. So what are our options as developers? What arguments we can provide to the team leader/manager for him to calm down? Is it possible to save the project or is it better to fork out now? An important issue is that lately we had no active ticket system, and I personally think that this was the reason the mess appeared. So... any ideas?

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• Survey results: Open source developer preferences

  We recently conducted a survey of open source developers to learn about their current preferences around hosting sites and source control systems.  The survey was primarily advertised via Twitter, and we tried to avoid pushing the survey among audiences that would be specifically oriented towards a particular site (for example we did not advertise the survey from the CodePlex twitter account). In total there were just under 500 responses, so a reasonable sample size although not necessarily enough to guarantee fully representative results.  One of the survey questions was what is your preferred operating system for development, and looking at the results they are particularly interesting when split by operating system preference because of how significant the difference is:   Table 1 - Preferences by what is preferred operating system for development   As you can see, the preferences among developers which prefer Windows is very different from Linux and Mac oriented developers.  Again, the question was on what operating system they prefer to use for development, and didn’t ask what type of applications they create, so presumably many create things like websites which are cross-platform from a user perspective regardless of the operating system they prefer developing with. For hosting site preference, CodePlex and GitHub are roughly tied for first place among Windows developers and combined are preferred by over 75%.  However with Linux and Mac developers, GitHub has a runaway lead over the other sites.  Perhaps not particularly surprising, CodePlex has negligible mindshare among Linux and Mac developers.  It is somewhat surprising how low SourceForge and Google Code are given historically they used to rank much higher. Looking at version control preferences is also interesting.  Among Windows developers TFS, Mercurial, Subversion, and Git all have a sizable following.  While for Linux and Mac developers it is almost all Git and Mercurial, with Git having a substantial lead.  Git is generally considered to run better on Linux and have more of a Unix feel, so not really surprising to see it more popular there compared to Windows developers.  It is surprising how low Subversion has dropped since it was the dominant preference not long ago for open source developers.  Around a quarter of Windows developers still prefer Subversion, but Linux and Mac developers have largely abandoned it.  The trend towards distributed version control systems (e.g. Mercurial and Git) is strong, with over 50% of Windows developers now prefer DVCS, and over 80% of Linux and Mac developers.

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• Who should control navigation in an MVVM application?

  - by SonOfPirate

  Example #1: I have a view displayed in my MVVM application (let's use Silverlight for the purposes of the discussion) and I click on a button that should take me to a new page. Example #2: That same view has another button that, when clicked, should open up a details view in a child window (dialog). We know that there will be Command objects exposed by our ViewModel bound to the buttons with methods that respond to the user's click. But, what then? How do we complete the action? Even if we use a so-called NavigationService, what are we telling it? To be more specific, in a traditional View-first model (like URL-based navigation schemes such as on the web or the SL built-in navigation framework) the Command objects would have to know what View to display next. That seems to cross the line when it comes to the separation of concerns promoted by the pattern. On the other hand, if the button wasn't wired to a Command object and behaved like a hyperlink, the navigation rules could be defined in the markup. But do we want the Views to control application flow and isn't navigation just another type of business logic? (I can say yes in some cases and no in others.) To me, the utopian implementation of the MVVM pattern (and I've heard others profess this) would be to have the ViewModel wired in such a way that the application can run headless (i.e. no Views). This provides the most surface area for code-based testing and makes the Views a true skin on the application. And my ViewModel shouldn't care if it displayed in the main window, a floating panel or a child window, should it? According to this apprach, it is up to some other mechanism at runtime to 'bind' what View should be displayed for each ViewModel. But what if we want to share a View with multiple ViewModels or vice versa? So given the need to manage the View-ViewModel relationship so we know what to display when along with the need to navigate between views, including displaying child windows / dialogs, how do we truly accomplish this in the MVVM pattern?

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• I'm a C Programmer, but I can't find a comfortable environment to work in

  - by Jesse Brands

  Hello everyone, Last time I asked a question, I was having issues dealing with Java which I had to do for a course work. I generally use C for my development work - especially personal projects - and I've grown up in what is pretty much a Linux/UNIX world. In this world, it was easy to use C, you had your C compiler (GCC is excellent in that regard) and a wealth of tools such as the command line and vi/emacs/whatever-you-got. However, that was all that I really liked about Linux/UNIX. It really fitted well with the C language; nowadays, I'm somewhat forced into Windows/Mac OS X for most of my work. C seems poorly supported on a mac for starters, there's no GUI API to use and pretty much you get forced into Obj-C. This is not a problem, I like Objective-C, but it's another language I have to learn. Now coming to Windows. Why does everything about Windows Development try to scare me away? It's basically come down to: USE C# AND .NET OR DIE. I don't like C#, I like C, they are fundamentally different. Yet when I make a Windows Forms application in MSVC++ (I know that's not C), I get a main function riddled with weird things I've never heard of before, along with a poor, barely-compliant C/C++ compiler. What am I to do when I just want to program in C, make applications that look and feel like native Windows applications (I am a sucker for aesthetics, and I'm not looking to make something cross-platform. I just want it to work on Windows, and look as native as possible.). C++ is a fine alternative, but it really looks like the only way to make a decent, native feeling Windows application, is to use C#. Am I missing something here? I'd rather not use CYGWIN. Like I said, I want people to install the program, and it should just work out of the box on Windows 7. Program in question involves a Media Player, if anyone is curious what I'm targetting at. Anyone who had the same experiences who can help me out? How can I code something in ANSI C and still have a native feel?

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• Wrapping REST based Web Service

  - by PaulPerry

  I am designing a system that will be running online under Microsoft Windows Azure. One component is a REST based web service which will really be a wrapper (using proxy pattern) which calls the REST web services of a business partner, which has to do with BLOB storage (note: we are not using azure storage). The majority of the functionality will be taking a request, calling our partner web service, receiving the request and then passing that back to the client. There are a number of reasons for doing this, but one of the big ones is that we are going to support three clients: our desktop application (win and mac), mobile apps (iOS), and a web front end. Having a single API which we then send to our partner protects us if that partner ever changes. I want our service to support both JSON and XML for the data transfer format, JSON for web and probably XML for the desktop and mobile (we already have an XML parser in those products). Our partner also supports both of these formats. I was planning on using ASP.NET MVC 4 with the Web API. As I design this, the thing that concerns me is the static type checking of C#. What if the partner adds or removes elements from the data? We can probably defensively code for that, but I still feel some concern. Also, we have to do a fair amount of tedious coding, to setup our API and then to turn around and call our partner’s API. There probably is not much choice on it though. But, in the back of my mind I wonder if maybe a more dynamic language would be a better choice. I want to reach out and see if anybody has had to do this before, what technology solutions they have used to (I am not attached to this one, these days Azure can host other technologies), and if anybody who has done something like this can point out any issues that came up. Thanks! Researching the issue seems to only find solutions which focus on connecting a SOAP web service over a proxy server, and not what I am referring to here. Note: Cross posted (by suggestion) from http://stackoverflow.com/questions/11906802/wrapping-rest-based-web-service Thank you!

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• Reporting on common code smells : A POC

  - by Dave Ballantyne

  Over the past few blog entries, I’ve been looking at parsing TSQL scripts in a variety of ways for a variety of tasks.  In my last entry ‘How to prevent ‘Select *’ : The elegant way’, I looked at parsing SQL to report upon uses of SELECT *.  The obvious question leading on from this is, “Great, what about other code smells ?”  Well, using the language service parser to do that was turning out to be a bit of a hard job,  sure I was getting tokens but no real context.  I wasn't even being told when an end of statement had been reached. One of the other parsing options available from Microsoft is exposed in the assembly ‘Microsoft.SqlServer.TransactSql.ScriptDom’,  this is ,I believe, installed with the client development tools with SQLServer.  It is much more feature rich than the original parser I had used and breaks a TSQL script into intuitive classes for analysis. So, what sort of smells can I now find using it ?  Well, for an opening gambit quite a nice little list. Use of NOLOCK Set of READ UNCOMMITTED Use of SELECT * Insert without column references Explicit datatype conversion on Sargs Cross server selects Non use of two-part naming convention Table and Query hint usage Changes in set options Use of single line comments Use of ordinal column positions in ORDER BY clause Now, lets not argue the point that “It depends” as smells on some of these, but as an academic exercise it is quite interesting.  The code is available from this link :https://www.dropbox.com/s/rfk32sou4fzl2cw/TSQLDomTest.zip  All the usual disclaimers apply to this code, I cannot be held responsible for anything ranging from mild annoyance through to universe destruction due to the use of this code or examples. The zip file contains a powershell script and my test cases.  The assembly used requires .Net 4 to run, which means that you will need powershell 3 ( though im running through PowerGUI and all works ok ) .  The code searches for all .sql files in the folder hierarchy for the workingpath,  you can override this if you want by simply changing the $Folder variable, and processes each in turn for the smells.  Feedback is not great at the moment, all it does is output to an xml file (Smells.xml) the offset position and a description of the smell found. Right now, I am interested in your feedback.  What do you think ?  Is this (or should it be) more than an academic exercise ?  Can tooling such as this be used as some form of code quality measure ?  Does it Work ? Do you have a case listed above which is not being reported ? Do you have a case that you would love to be reported ? Let me know , please mailto: [email protected]. Thanks

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• Lock mouse in center of screen, and still use to move camera Unity

  - by Flotolk

  I am making a program from 1st person point of view. I would like the camera to be moved using the mouse, preferably using simple code, like from XNA var center = this.Window.ClientBounds; MouseState newState = Mouse.GetState(); if (Keyboard.GetState().IsKeyUp(Keys.Escape)) { Mouse.SetPosition((int)center.X, (int)center.Y); camera.Rotation -= (newState.X - center.X) * 0.005f; camera.UpDown += (newState.Y - center.Y) * 0.005f; } Is there any code that lets me do this in Unity, since Unity does not support XNA, I need a new library to use, and a new way to collect this input. this is also a little tougher, since I want one object to go up and down based on if you move it the mouse up and down, and another object to be the one turning left and right. I am also very concerned about clamping the mouse to the center of the screen, since you will be selecting items, and it is easiest to have a simple cross-hairs in the center of the screen for this purpose. Here is the code I am using to move right now: using UnityEngine; using System.Collections; [AddComponentMenu("Camera-Control/Mouse Look")] public class MouseLook : MonoBehaviour { public enum RotationAxes { MouseXAndY = 0, MouseX = 1, MouseY = 2 } public RotationAxes axes = RotationAxes.MouseXAndY; public float sensitivityX = 15F; public float sensitivityY = 15F; public float minimumX = -360F; public float maximumX = 360F; public float minimumY = -60F; public float maximumY = 60F; float rotationY = 0F; void Update () { if (axes == RotationAxes.MouseXAndY) { float rotationX = transform.localEulerAngles.y + Input.GetAxis("Mouse X") * sensitivityX; rotationY += Input.GetAxis("Mouse Y") * sensitivityY; rotationY = Mathf.Clamp (rotationY, minimumY, maximumY); transform.localEulerAngles = new Vector3(-rotationY, rotationX, 0); } else if (axes == RotationAxes.MouseX) { transform.Rotate(0, Input.GetAxis("Mouse X") * sensitivityX, 0); } else { rotationY += Input.GetAxis("Mouse Y") * sensitivityY; rotationY = Mathf.Clamp (rotationY, minimumY, maximumY); transform.localEulerAngles = new Vector3(-rotationY, transform.localEulerAngles.y, 0); } while (Input.GetKeyDown(KeyCode.Space) == true) { Screen.lockCursor = true; } } void Start () { // Make the rigid body not change rotation if (GetComponent<Rigidbody>()) GetComponent<Rigidbody>().freezeRotation = true; } } This code does everything except lock the mouse to the center of the screen. Screen.lockCursor = true; does not work though, since then the camera no longer moves, and the cursor does not allow you to click anything else either.

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• Now Shipping! NetAdvantage for .NET 2010 Volume 3!

  The new NetAdvantage Ultimate includes all four Line of Business user interface control sets for ASP .NET, Windows Forms, WPF and Silverlight plus two advanced Data Visualization UI control sets for WPF and Silverlight. With six NetAdvantage products in one robust package, Infragistics® gives you hundreds of controls and infinite development possibilities. Unified XAML Product Strategy-Share Code, Get More Controls In the 10.3 release, Infragistics continues to deliver code parity between the XAML platforms, WPF and Silverlight. In the line of business toolsets, Infragistics introduces the new xamSchedule™, full-featured, Outlook® 2010-style schedule controls, and the new xamDataTree™, a data bound tree view that comfortably handles tens of thousands of tree nodes. Mimicking our Silverlight Drag and Drop Framework, the WPF Drag and Drop Framework CTP empowers you to add your own rich touches to your applications. Track Users' Behaviors New to all NetAdvantage Silverlight controls is the Infragistics Analytics Framework (IGAF), which empowers you to track user behavior in RIAs running on Silverlight 4. Building on the Microsoft® Silverlight Analytics Framework, with IGAF you can analyze the user's behaviors to ensure the experience you want to deliver. NetAdvantage for Windows Forms--New Office® 2010 Ribbon and Application Menu 2010 Create new experiences with Windows Forms. Now with Office 2010 styling, NetAdvantage for Windows Forms has new features such as Microsoft® Office 2010 ribbon and enhanced Infragistics.Excel to export the contents of the high performance WinGrid™ into Microsoft Excel® 2010. The new Windows Message Support enables Infragistics standalone editor controls to process numerous Windows® OS messages, allowing them to respond just like native controls to changes in the Windows environment. Create Faster Web 2.0 Experiences with NetAdvantage for ASP .NET Infragistics continues to push the envelope to deliver the fastest ASP .NET WebForms controls available on the market. Our lightning fast ASP .NET grids are now enhanced with XPS/PDF Exporting and Summary Rows. This release also includes support for jQuery Templating (as a CTP) within our WebDataGrid™ and WebDataTree™ controls allowing you to quickly cut down overall page size. Deliver Business Intelligence with Power, Flexibility and the Office 2010 Experience NetAdvantage for WPF Data Visualization and NetAdvantage for Silverlight Data Visualization help you deliver flexible, powerful and usable end user experiences in Business Intelligence applications. Both suites include the Pivot Grid that delivers the full power of online analytical processing (OLAP) to present multi-dimensional data, sliced and diced in cross-tabulated form for end users to drill down into, interact with and easily extract meaning from the data. Mapping Made Easy 10.3 marks the official release of the WPF Data Visualization xamMap™ control to map anything and everything from geographic to geo-spacial mapping data. Map layers allow you to add successive levels of detail, navigational panes for panning in all directions, color swatch panes that facilitate value scales like Choropleth shading, and scale panes allowing users to zoom-in and out. Both toolsets introduce the first of many relationship maps! With the xamOrgChart™ CTP you can map out organizational charts of up to 50K employees, competitive brackets (think World Cup) and any other relational, organizational map your application needs. http://www.infragistics.com span.fullpost {display:none;}

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• Making a Camera look at a target Vector

  - by Peteyslatts

  I have a camera that works as long as its stationary. Now I'm trying to create a child class of that camera class that will look at its target. The new addition to the class is a method called SetTarget(). The method takes in a Vector3 target. The camera wont move but I need it to rotate to look at the target. If I just set the target, and then call CreateLookAt() (which takes in position, target, and up), when the object gets far enough away and underneath the camera, it suddenly flips right side up. So I need to transform the up vector, which currently always stays at Vector3.Up. I feel like this has something to do with taking the angle between the old direction vector and the new one (which I know can be expressed by target - position). I feel like this is all really vague, so here's the code for my base camera class: public class BasicCamera : Microsoft.Xna.Framework.GameComponent { public Matrix view { get; protected set; } public Matrix projection { get; protected set; } public Vector3 position { get; protected set; } public Vector3 direction { get; protected set; } public Vector3 up { get; protected set; } public Vector3 side { get { return Vector3.Cross(up, direction); } protected set { } } public BasicCamera(Game game, Vector3 position, Vector3 target, Vector3 up) : base(game) { this.position = position; this.direction = target - position; this.up = up; CreateLookAt(); projection = Matrix.CreatePerspectiveFieldOfView( MathHelper.PiOver4, (float)Game.Window.ClientBounds.Width / (float)Game.Window.ClientBounds.Height, 1, 500); } public override void Update(GameTime gameTime) { // TODO: Add your update code here CreateLookAt(); base.Update(gameTime); } } And this is the code for the class that extends the above class to look at its target. class TargetedCamera : BasicCamera { public Vector3 target { get; protected set; } public TargetedCamera(Game game, Vector3 position, Vector3 target, Vector3 up) : base(game, position, target, up) { this.target = target; } public void SetTarget(Vector3 target) { direction = target - position; } protected override void CreateLookAt() { view = Matrix.CreateLookAt(position, target, up); } }

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• ssao implementation

  - by Irbis

  I try to implement a ssao based on this tutorial: link I use a deferred rendering and world coordinates for shading calculations. When saving gbuffer a vertex shader output looks like this: worldPosition = vec3(ModelMatrix * vec4(inPosition, 1.0)); normal = normalize(normalModelMatrix * inNormal); gl_Position = ProjectionMatrix * ViewMatrix * ModelMatrix * vec4(inPosition, 1.0); Next for a ssao calculations I render a scene as a full screen quad and I save an occlusion parameter in a texture. (Vertex positions in the world space: link Normals in the world space: link) SSAO implementation: subroutine (RenderPassType) void ssao() { vec2 texCoord = CalcTexCoord(); vec3 worldPos = texture(texture0, texCoord).xyz; vec3 normal = normalize(texture(texture1, texCoord).xyz); vec2 noiseScale = vec2(screenSize.x / 4, screenSize.y / 4); vec3 rvec = texture(texture2, texCoord * noiseScale).xyz; vec3 tangent = normalize(rvec - normal * dot(rvec, normal)); vec3 bitangent = cross(normal, tangent); mat3 tbn = mat3(tangent, bitangent, normal); float occlusion = 0.0; float radius = 4.0; for (int i = 0; i < kernelSize; ++i) { vec3 pix = tbn * kernel[i]; pix = pix * radius + worldPos; vec4 offset = vec4(pix, 1.0); offset = ProjectionMatrix * ViewMatrix * offset; offset.xy /= offset.w; offset.xy = offset.xy * 0.5 + 0.5; float sample_depth = texture(texture0, offset.xy).z; float range_check = abs(worldPos.z - sample_depth) < radius ? 1.0 : 0.0; occlusion += (sample_depth <= pix.z ? 1.0 : 0.0); } outputColor = vec4(occlusion, occlusion, occlusion, 1); } That code gives following results: camera looking towards -z world space: link camera looking towards +z world space: link I wonder if it is possible to use world coordinates in the above code ? When I move camera I get different results because world space positions don't change. Can I treat worldPos.z as a linear depth ? What should I change to get a correct results ? I except the white areas in place of occlusion, so the ground should has the white areas only near to the object.

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• ATG Live Webcast Nov. 29th: Endeca "Evolutionizes" E-Business Suite

  - by Bill Sawyer

  If you have ever wanted any of the following within Oracle E-Business Suite: Complete Data View Advanced Searching Across Organizations and Flexfields Advanced Visualization including Charts, Metrics, and Cross Tabs Guided Navigation Then you might want to attend this webcast to learn more about Oracle Endeca's integration with Oracle E-Business Suite. Oracle Endeca includes an unstructured data correlation and analytics engine, together with catalog search and guided navigation capabilities. This webcasts focuses on the details behind Oracle Endeca's integration with Oracle E-Business Suite. It demonstrates how you can extend the use of Oracle Endeca into other areas of Oracle E-Business Suite. Date:             Thursday, November 29, 2012Time:             8:00 AM - 9:00 AM Pacific Standard TimePresenter:   Osama Elkady, Senior DirectorWebcast Registration Link (Preregistration is optional but encouraged) To hear the audio feed:   Domestic Participant Dial-In Number:           877-697-8128    International Participant Dial-In Number:      706-634-9568    Additional International Dial-In Numbers Link:    Dial-In Passcode:                                              103192To see the presentation:    The Direct Access Web Conference details are:    Website URL: https://ouweb.webex.com    Meeting Number:  595335921If you miss the webcast, or you have missed any webcast, don't worry -- we'll post links to the recording as soon as it's available from Oracle University.  You can monitor this blog for pointers to the replay. And, you can find our archive of our past webcasts and training here. If you have any questions or comments, feel free to email Bill Sawyer (Senior Manager, Applications Technology Curriculum) at BilldotSawyer-AT-Oracle-DOT-com.

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• ArchBeat Link-o-Rama for 2012-10-12

  - by Bob Rhubart

  This is your brain on IT architecture. Oracle Technology Network Architect Day in Los Angeles, Oct 25 This is your brain on IT architecture. Stuff your cranium with architecture by attending Oracle Technology Network Architect Day in Los Angeles, October 25, 2012, at the Sofitel Los Angeles, 8555 Beverly Boulevard, Los Angeles, CA 90048. Technical sessions, panel Q&A, and peer roundtables--plus a free lunch. Register now. WebCenter Sites Gadget Development Concepts Quickstart | John Brunswick What are Gadgets? "At their most basic level they can be thought of as lightweight portlets that run largely on the client side of an architecture," says John Brunswick. "Gadgets provide a cross-platform container to run reusable UI modules that generally expose dynamic information to an end user, allowing for some level of end user customization." ORCLville: OOW 2012 - A Not So Brief Recap Oracle ACE Director Floyd Teter, an Applications & Apps Technology specialists, shares his personal, frank, and and extensive recap or Oracle OpenWorld 2012. Fusion Applications Technical Tips | Naveen Nahata "Setting memory parameters for Admin and Managed servers of various domains in Fusion Applications can be, let us say, a little daunting," says Oracle Fusion Middleware A-Team member Naveen Nahata. "While all this may look complicated and intimidating, it is actually relatively simple once you understand how it all works." Following the Thread in OSB | Antony Reynolds Antony Reynolds recently led an Oracle Service Bus POC in which his team needed to get high throughput from an OSB pipeline. "Imagine our surprise when, on stressing the system, we saw it lock up, with large numbers of blocked threads." He shares the details of the problem and the solution in this extensive technical post. ExaLogic Hackers Night - November 19th Nürnberg Germany | WebLogic Partner Community EMEA Want to get your hands on Oracle Exalogic? Make your way to Nürnberg, Germany for this Exalogic Hacker's Night on November 19, 2012. Experts will be on hand to help you test your ideas. (The blog post is in English, but the event registration page is in German.) Thought for the Day "A foolish consistency is the hobgoblin of little minds…" — Ralph Waldo Emerson (May 25, 1803 – April 27, 1882) Source: SoftwareQuotes.com

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• Segmentation and Targeting: Your Tools for Personalizing the Online Customer Experience

  - by Christie Flanagan

  In order to deliver the kind of personalized and engaging online experiences that customers expect today, look to segmentation and targeting.  Segmentation is the practice of dividing your site visitors into distinct groups based on shared characteristics or behavior – for example, a segment may consist of site visitors who have visited pages related to certain product type, or they may consist of visitors within the same age group or geographic area.  The idea is that those within a segment are more likely to have common needs, problems or interests that can be served by your business. Targeting is the process by which the most relevant content, whether an article promotion or other piece of content, is delivered to your visitors based on their segment membership. Segmentation and targeting are used to drive greater engagement on your web presence by delivering content to your site visitors that is tailored to their interests, behavior or other attributes.  You may have a number of different goals for your segmentation and targeting efforts: Up-sell or cross-sell to your customers Conduct A/B testing on your offers and creative Offer discounts, promotions or other incentives for the time and duration that you specify Make is easier to find relevant information about products and services Create premium content model There are two different approaches you can take toward segmentation and targeting for you online customer experience initiatives. The first is more of a manual process, in which marketers manage the process of determining which segments to create and which content to target to those segments. The benefit of this approach is that it gives marketers a high level of control over the whole process which works well when you have a thorough understanding of your segments and which content is most likely to serve their needs.  Tools for marketer managed segmentation and targeting are often built right in to your WEM platform, as they are with Oracle WebCenter Sites. The downside is that the more segments and content that you have, the more time consuming and complicated in can be to manage manually.The second approach relies on predictive intelligence to automate the segmentation and targeting process.  This allows optimization of the process to occur in real time. This approach helps reduce the burden of manual segmentation and targeting and can result in new insights into segments that you may never have thought of on your own.  It also provides you with the capability to quickly test new offers and promotions on your site.  Predictive segmentation and targeting can be achieved by using Oracle WebCenter Sites and Oracle Real-Time Decisions together. *****Get a taste for how Oracle WebCenter Sites and Oracle Real-Time Decisions combine to deliver powerful capabilities for predictive segmentation and targeting by watching this on demand webcast introducing Oracle WebCenter Sites 11g or by reading IDC’s take on the latest release of Oracle’s web experience management solution.  Be sure to return to the Oracle WebCenter blog on Thursday for a closer look at how to optimize the online customer experience using these two products together.

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