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  • Summit Time!

    - by Ajarn Mark Caldwell
    Boy, how time flies!  I can hardly believe that the 2011 PASS Summit is just one week away.  Maybe it snuck up on me because it’s a few weeks earlier than last year.  Whatever the cause, I am really looking forward to next week.  The PASS Summit is the largest SQL Server conference in the world and a fantastic networking opportunity thrown in for no additional charge.  Here are a few thoughts to help you maximize the week. Networking As Karen Lopez (blog | @DataChick) mentioned in her presentation for the Professional Development Virtual Chapter just a couple of weeks ago, “Don’t wait until you need a new job to start networking.”  You should always be working on your professional network.  Some people, especially technical-minded people, get confused by the term networking.  The first image that used to pop into my head was the image of some guy standing, awkwardly, off to the side of a cocktail party, trying to shmooze those around him.  That’s not what I’m talking about.  If you’re good at that sort of thing, and you can strike up a conversation with some stranger and learn all about them in 5 minutes, and walk away with your next business deal all but approved by the lawyers, then congratulations.  But if you’re not, and most of us are not, I have two suggestions for you.  First, register for Don Gabor’s 2-hour session on Tuesday at the Summit called Networking to Build Business Contacts.  Don is a master at small talk, and at teaching others, and in just those two short hours will help you with important tips about breaking the ice, remembering names, and smooth transitions into and out of conversations.  Then go put that great training to work right away at the Tuesday night Welcome Reception and meet some new people; which is really my second suggestion…just meet a few new people.  You see, “networking” is about meeting new people and being friendly without trying to “work it” to get something out of the relationship at this point.  In fact, Don will tell you that a better way to build the connection with someone is to look for some way that you can help them, not how they can help you. There are a ton of opportunities as long as you follow this one key point: Don’t stay in your hotel!  At the least, get out and go to the free events such as the Tuesday night Welcome Reception, the Wednesday night Exhibitor Reception, and the Thursday night Community Appreciation Party.  All three of these are perfect opportunities to meet other professionals with a similar job or interest as you, and you never know how that may help you out in the future.  Maybe you just meet someone to say HI to at breakfast the next day instead of eating alone.  Or maybe you cross paths several times throughout the Summit and compare notes on different sessions you attended.  And you just might make new friends that you look forward to seeing year after year at the Summit.  Who knows, it might even turn out that you have some specific experience that will help out that other person a few months’ from now when they run into the same challenge that you just overcame, or vice-versa.  But the point is, if you don’t get out and meet people, you’ll never have the chance for anything else to happen in the future. One more tip for shy attendees of the Summit…if you can’t bring yourself to strike up conversation with strangers at these events, then at the least, after you sit through a good session that helps you out, go up to the speaker and introduce yourself and thank them for taking the time and effort to put together their presentation.  Ideally, when you do this, tell them WHY it was beneficial to you (e.g. “Now I have a new idea of how to tackle a problem back at the office.”)  I know you think the speakers are all full of confidence and are always receiving a ton of accolades and applause, but you’re wrong.  Most of them will be very happy to hear first-hand that all the work they put into getting ready for their presentation is paying off for somebody. Training With over 170 technical sessions at the Summit, training is what it’s all about, and the training is fantastic!  Of course there are the big-name trainers like Paul Randall, Kimberly Tripp, Kalen Delaney, Itzik Ben-Gan and several others, but I am always impressed by the quality of the training put on by so many other “regular” members of the SQL Server community.  It is amazing how you don’t have to be a published author or otherwise recognized as an “expert” in an area in order to make a big impact on others just by sharing your personal experience and lessons learned.  I would rather hear the story of, and lessons learned from, “some guy or gal” who has actually been through an issue and came out the other side, than I would a trained professor who is speaking just from theory or an intellectual understanding of a topic. In addition to the three full days of regular sessions, there are also two days of pre-conference intensive training available.  There is an extra cost to this, but it is a fantastic opportunity.  Think about it…you’re already coming to this area for training, so why not extend your stay a little bit and get some in-depth training on a particular topic or two?  I did this for the first time last year.  I attended one day of extra training and it was well worth the time and money.  One of the best reasons for it is that I am extremely busy at home with my regular job and family, that it was hard to carve out the time to learn about the topic on my own.  It worked out so well last year that I am doubling up and doing two days or “pre-cons” this year. And then there are the DVDs.  I think these are another great option.  I used the online schedule builder to get ready and have an idea of which sessions I want to attend and when they are (much better than trying to figure this out at the last minute every day).  But the problem that I have run into (seems this happens every year) is that nearly every session block has two different sessions that I would like to attend.  And some of them have three!  ACK!  That won’t work!  What is a guy supposed to do?  Well, one option is to purchase the DVDs which are recordings of the audio and projected images from each session so you can continue to attend sessions long after the Summit is officially over.  Yes, many (possibly all) of these also get posted online and attendees can access those for no extra charge, but those are not necessarily all available as quickly as the DVD recording are, and the DVDs are often more convenient than downloading, especially if you want to share the training with someone who was not able to attend in person. Remember, I don’t make any money or get any other benefit if you buy the DVDs or from anything else that I have recommended here.  These are just my own thoughts, trying to help out based on my experiences from the 8 or so Summits I have attended.  There is nothing like the Summit.  It is an awesome experience, fantastic training, and a whole lot of fun which is just compounded if you’ll take advantage of the first part of this article and make some new friends along the way.

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  • Lightning is not compatible with Thunderbird 7.0.1

    - by Fredrik
    I reinstalled Ubuntu 11.10 the other day and now when I try to install the Lightning extension in Thunderbird it states: Lightning is not compatible with Thunderbird 7.0.1. As extra information lightning is not comming up automaticly when searching for it within Thunderbird. You need to download it manually. And also I had it installed before I reformated the computer. Anybody has a solution to this issue?

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  • SQL 2008 R2 UK Launch

    - by simonsabin
    Don't forget to register for the SQL Server 2008 R2 Launch event in London on the 15th April. http://www.microsoft.com/uk/techdays/itprodaythursday.aspx Why not make a long weekend of it and do the launch and SQLBits (www.sqlbits.com ) followed by a few days sightseeing in London. We will be opening registration for SQLBits next week but in the mean time get registering for the launch day, from what I understand there are only a few places left. http://www.microsoft.com/uk/techdays/itprodaythursday.aspx

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  • SQLAuthority News – Blog Subscription and Comments RSS

    - by pinaldave
    Quite often I get email where many readers ask me how to get email from SQLAuthority.com blog. Today very quickly I will go over few standard practices of this blog using you can stay connected with SQLAuthority.com First the most important is search: I received hundreds of emails and hundreds of comments every day. I try [...]

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  • SQL Server v.Next ("Denali") : How a columnstore index is not like a normal index

    - by AaronBertrand
    At the end of my Denali presentation at SQL Saturday #65 in Vancouver, a member of the audience asked, "What makes a columnstore index different from a regular nonclustered index?" At the end of a busy day, I was at a loss for an answer, and I'll explain why. First, I'll briefly explain the basic, core, high-level functionality of a columnstore index (you can read a lot more details in this white paper ). Basically, instead of storing index data together on a page, it divvies up the data from each...(read more)

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  • eFX on NetBeans Platform at Silicon Valley JavaFX User Group

    - by Geertjan
    Below you can watch (in addition to seeing Steve Chin and Ben Evans) Sven Reimers presenting eFX, a JavaFX application framework on the NetBeans Platform, yesterday at the Silicon Valley JavaFX User Group. While watching, you'll learn quite a few things about the NetBeans Platform, at the same time. In the end, you see a VisualVM clone written in JavaFX on the NetBeans Platform. Sven will also talk on this topic at NetBeans Day and during his sessions at JavaOne.

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  • Desktop Fun: Google Themed Icon Packs

    - by Asian Angel
    Are you an avid user of Google’s online services, but the icons for your desktop and app launcher shortcuts leave something to be desired? Now you can make those shortcuts shine with style using our Google Themed Icon Packs collection. Note: To customize the icon setup on your Windows 7 & Vista systems see our article here. Using Windows XP? We have you covered here. Sneak Preview For this week’s sneak preview we set up a Google Chrome themed desktop using the Simply Google Icon Collection shown below. Note: Original full-size wallpaper can be found here. We used Chromium to create a set of app shortcuts for various Google services on our desktop. Anyone who has done the same knows that the original icons do not look very good, so these icon packs can make those shortcuts look spectacular. Once the new icons were arranged for our desktop app shortcuts, we then pinned them to our Taskbar. Those are definitely looking nice! The Icon Packs Simply Google Icon Collection *.ico and .png format Download Google icons *.ico and .png format Download Tango Google Icon Set Vol. 1 *.png and .svg format Download Google Tango Icon Set Vol. 2 *.png and .svg format Download New Google Product Icons *.ico, .png, and .gif format Note: This icon pack contains 657 icons of various sizes. The best selection of individual icon types in the same size (i.e. 48, 128, etc.) from this pack is a mixture of .png and .gif formats. Download New google docs icons *.png format only Download Google Docs pack Icons *.ico, .png, and .gif format Download GCal *.png format only (original favicon .ico file included) Download Google Earth Icon Color Pack *.png format only Download Google Earth Dock Icons *.ico, .png, and .icns format Download Gtalk Color Icons *.png format only Download Google Buzz Icons *.png format only Download Google Chrome icon pack *.png format only Download Google Chrome X *.ico, .png, and .icns format Download Google Chrome icon pack *.png format only Download Wanting more great icon sets to look through? Be certain to visit our Desktop Fun section for more icon goodness! Latest Features How-To Geek ETC How To Boot 10 Different Live CDs From 1 USB Flash Drive The 20 Best How-To Geek Linux Articles of 2010 The 50 Best How-To Geek Windows Articles of 2010 The 20 Best How-To Geek Explainer Topics for 2010 How to Disable Caps Lock Key in Windows 7 or Vista How to Use the Avira Rescue CD to Clean Your Infected PC Enjoy Old School Style Video Game Fun with Chicken Invaders Hide the Twitter “Litter” in Twitter’s Sidebar Area (Chrome and Iron) Public Domain Day: Reflections on Copyright and the Importance of Public Domain Angry Birds Coming to PS3 and PSP This Week I Hate Mondays Wallpaper for That First Day Back at Work Tune Pop Enhances Android Music Notifications

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  • Desktop Fun: Happy New Year Icon and Font Packs

    - by Asian Angel
    With the Christmas holiday so near, New Year’s Eve and Day will not be far behind. To help you prepare those New Year’s Eve and Day celebrations we have put together a nice collection of fonts for party invitations, fliers, decorations, and more. We also have icon goodness to make your desktop all bright and shiny for the new year. Sneak Preview This is the New Year’s desktop that we put together using the Birthday Icon Set shown below. Note: The original unmodified version of this wallpaper can be found here. An up close look at the icons that we used… The Icon Packs Note: To customize the icon setup on your Windows 7 & Vista systems see our article here. Using Windows XP? We have you covered here. New Year Celebration Icon Set *.ico format only Download New Year Party Icon *.ico, .png, and .icns format Note: This icon is available for download in single file format (based on format type and/or image size). Download Celebration *.ico format only Download Birthday *.ico, .png, and .icns format Special Note: While not an official New Year’s set of icons, it will still work nicely for a New Year’s or celebration desktop setup. Download The Font Packs Note: To manage the fonts on your Windows 7, Vista, & XP systems see our article here. Cocktail Bubbly Download Fontdinerdotcom Sparkly Download Confetti Download KR Happy New Year 2002 Note: For those who are curious about this font’s shape, it is a cork popping out of a champagne bottle. Download NewYearBats *includes 52 individual characters Note: This group represents A – Z in all capital letters. Note: This group represents A – Z in all lower case letters. Download LCR Party Dings *includes 26 individual characters (A – Z), not case sensitive Special Note: This font is an all-purpose type that covers a variety of party/celebration types from New Year’s to birthdays. Download For more great ways to customize your computer be certain to look through our Desktop Fun section. Latest Features How-To Geek ETC The Complete List of iPad Tips, Tricks, and Tutorials The 50 Best Registry Hacks that Make Windows Better The How-To Geek Holiday Gift Guide (Geeky Stuff We Like) LCD? LED? Plasma? The How-To Geek Guide to HDTV Technology The How-To Geek Guide to Learning Photoshop, Part 8: Filters Improve Digital Photography by Calibrating Your Monitor Track Weather Conditions with the Weather Underground Web App for Chrome These 8-Bit Mario Wood Magnets Put Video Games on Your Fridge Christmas Themes 4 Pack for Chrome and Iron Browser Enjoy the First Total Lunar Eclipse in 372 Years This Evening Gmail’s Free Calling Extended Through 2011 Voice Search Brings Android-Style Voice Search to Google Chrome

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  • Does sitewide html refactoring affect Google traffic?

    - by Name
    Good morning, I have recently made a big structural change on my site and the very next day the number of Google impressions went from 75.000 to 3.000, with a proportional drop of traffic from searches. No URLs were changed, neither were the page titles or descriptions. Everything is exactly the same, but different looking, except that it does barely appear on Google anymore. Anybody has a clue to why?

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  • Pre-Conference Sessions at the PASS Summit

    - by andyleonard
    Introduction I have some thoughts on the selection of pre-conference and post-conference session presenters at the PASS Summit. PASS pre-conference and post-conference sessions are $395. Trainers and speakers in the various SQL Server fields (relational engine, business intelligence, etc.) are selected to deliver these day-long seminars before and (now) after each PASS Summit. I have attended a few and the quality and amount of the training easily justifies the $395 price tag. Full Disclosure I've...(read more)

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  • ArchBeat Link-o-Rama for December 6, 2012

    - by Bob Rhubart
    Above and Beyond with the A-Team Maybe it's the coffee… If you follow this blog you've probably noticed that I regularly feature posts from members of the Oracle Fusion Middleware Architecture team, otherwise known as the A-Team. One of those bloggers, someone identified only as "fip" who writes on the A-Team SOA blog, went above and beyond on Dec 4, publishing a total of four substantial technical posts in a single day, each one worth a look: Retrieve Performance Data from SOA Infrastructure Database Configure Oracle SOA JMSAdatper to Work with WLS JMS Topics How to Achieve OC4J RMI Load Balancing Using BPEL Performance Statistics to Diagnose Performance Bottlenecks Web Service Example - Part 3: Asynchronous | The Oracle ADF Mobile Blog Part 3 in this series from the Oracle ADF Mobile blog looks at "firing the web service asynchronously and then filling in the UI when it completes." Denis says, "This can be useful when you have data on the device in a local store and want to show that to the user while the application uses lazy loading from a web service to load more data." ADF Mobile - Implementing Reusable Mobile Architecture | Andrejus Baranovskis "Reusability was always a strong part of ADF," says Oracle ACE Director Andrejus Baranovskis. "The same high reusability level is supported now in ADF Mobile." The objective of this post is "to prove technically that [the] reusable architecture concept works for ADF Mobile." Basic is Best | Eric Stephens "The world we live in and enterprises we strive to transform with enterprise architecture are complicated organisms, much like the human body," says Oracle Enterprise Architect Eric Stephens. "But sometimes a simple solution is the best approach...Whatever level of abstraction you are working at, less is more." Selling Federal Enterprise Architecture | Ted McLaughlan "EA must be 'sold' directly to the communities that matter from a coordinated, proactive messaging perspective that takes BOTH the Program-level value drivers AND the broader Agency mission and IT maturity context into consideration, " explains Ted McLaughlan. And that's true for any organization. Avoiding the "I'm Spartacus" Scenario in SOA | Ben Wilcock "This ‘SOA Spartacus’ scenario usually occurs quite soon after SOA is articulated as the primary strategic direction of the programme," says Ben Wilcock, "but before the organisation’s SOA capability is mature enough to understand what is meant by SOA, and how it should be designed and delivered." In such cases, perhaps the "A" in SOA is missing, no? Thought for the Day "It makes me feel guilty that anybody should have such a good time doing what they are supposed to do." — Charles Eames (1907–1978) Source: SoftwareQuotes.com

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  • Thank you Geeks With Blogs for letting me join your community!

    - by GreeNTUG
    First, a link to the blog I can no longer edit because Office Live blew away my digital identity and so I can no longer log into it (the source of a loooong blog about protecting your digital identity sometime when I have more time and after it has played out to the end) http://greentug.spaces.live.com/ The following are the communities I participate in: Green & Sustainability.  I run a virtual user group on Green and Sustainability as it relates to developers and software architects.  It was located at greentug.groups.live.com, and we will need to find a new digital location for it, because I am locked out of that site as well. BizSpark Tampa Bay:  I run a BizSpark group for Microsoft technologists (meetup.com, search for BizSpark Tampa Bay) and speak at Code Camps about "No Better Time to Start Your Own Tech Business".  The meetup group facilitates a balanced presentation that is respectful to anyone wanting to start their own business, whether part-time or full-time, whether micro (just you), sustainable (grow to 2-25-ish, self-funded), high growth (get venture capital or other funding, grow it, sell it within 5 years, do it again), or hybrid (the new model going forward).  It is an "action" group, with assignments and homework if you want to get the most out of it.   At the end of a year you will either have your business on the path to where you want it to be, or you will know the steps you need to do to get it there. Women in Technology Have been participating in the Women in Technology community since 2008, my main interests in this area are mentoring women in the workplace to have them believe they can become geeks and double their income, and to mentor them with respect to starting and running their own business. Access 2010/SharePoint 2010.  This is a game-changer with respect to the Access community (the ap both devs and IT Pros love to hate, the other a-word that's not a fruit).  I conducted Lunch n Learns and Brunch n Learns around this topic before the Office 2010/SharePoint 2010 launch, and spoke on the topic at SharePoint Saturday Tampa in Nov 2009. Interested in learning more about: Using Silverlight HD Streaming out in the non-technical world (horses and equestrian sport).  Migrating to Access Web Services and VB .Net from VBA (see the Access 2010/SharePoint 2010 interest above) Windows Phone 7!  Exciting opportunities both for Green and Sustainability and for my "day job" of Environmental, Health & Safety (EHS). My day job is Environmental, Health & Safetey (EHS) consulting and software solutions, where that interfaces with the developer world is with respect to opportunities around Green and Sustainability, The SmartGrid and Juval Lowy's EnergyNet, both of which will require a lot of technology and software to make them work, The new Microsoft Partner competency for "Digital Home", and The Y2K kind of deadline around how managing chemicals in ERP systems is changing because of Global Harmonization, which hits the EU with a hard deadline on 11/30/10 (yes, this year), and hits the USA about 15 months later. Hope you enjoy my contributions to the digital geek community, and feel free to email me, [email protected] (the email leftover after my digital identity was blown away), and [email protected] (this one could go away at some future point) Best, Kathy Malone

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  • 2011 PASS Board Applicants: Geoff Hiten

    - by andyleonard
    Introduction I am interviewing 2011 PASS Board Nominee Applicants. As listed on the PASS Board Elections site the applicants are: Rob Farley Geoff Hiten Adam Jorgensen Denise McInerney Sri Sridharan Kendal Van Dyke I'm asking everyone the same questions and blogging the responses in the order received. Geoff Hiten is next up: Interview With Geoff Hiten 1. What's your day job? I am a Principal Consultant for Intellinet, a business technology consulting company based in Atlanta.  I work in our...(read more)

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  • Big Visible Charts

    - by Robert May
    An important part of Agile is the concept of transparency and visibility. In proper functioning teams, stakeholders can look at any team at any time in the iteration or release and see how that team is doing by simply looking at what we call Big Visible Charts. If you’ve done Scrum, you’ve seen these charts. However, interpreting these charts can often be an art form. There are several different charts that can be useful. In this newsletter, I’ll focus on the Iteration Burndown and Cumulative Flow charts. I’ve included a copy of the spreadsheet that I used to create the charts, and if you don’t have a tool that creates them for you, you can use this spreadsheet to do so. Our preferred tool for managing Scrum projects is Rally. Rally creates all of these charts for you, saving you quite a bit of time. The Iteration Burndown and Cumulative Flow Charts This is the main chart that teams use. Although less useful to stakeholders, this chart is critical to the team and provides quite a bit of information to the team about how their iteration is going. Most charts are a combination of the charts below, so you may need to combine aspects of each section to understand what is happening in your iterations. Ideal Ah, isn’t that a pretty picture? Unfortunately, it’s also very unrealistic. I’ve seen iterations that come close to ideal, but never that match perfectly. If your iteration matches perfectly, chances are, someone is playing with the numbers. Reality is just too difficult to have a burndown chart that matches this exactly. Late Planning Iteration started, but the team didn’t. You can tell this by the fact that the real number of estimated hours didn’t appear until day two. In the cumulative flow, you can also see that nothing was defined in Day one and two. You want to avoid situations like this. You’ll note that the team had to burn faster than is ideal to meet the iteration because of the late planning. This often results in long weeks and days. Testing Starved Determining whether or not testing is starved is difficult without the cumulative flow. The pattern in the burndown could be nothing more that developers not completing stories early enough or could be caused by stories being too big. With the cumulative flow, however, you see that only small bites are in progress and stories were completed early, but testing didn’t start testing until the end of the iteration, and didn’t complete testing all stories in the iteration. When this happens, question whether or not your testing resources are sufficient for your team and whether or not acceptance is adequately defined. No Testing With this one, both graphs show the same thing; the team needs testers and testing! Without testing, what was completed cannot be verified to make sure that it is acceptable to the business. If you find yourself in this situation, review your testing practices and acceptance testing process and make changes today. Late Development With this situation, both graphs tell a story. In the top graph, you can see that the hours failed to burn down as quickly as the team expected. This could be caused by the team not correctly estimating their hours or the team could have had illness or some other issue that affected them. Often, when teams are tackling something that is more unknown, they’ll run into technical barriers that cause the burn down to happen slower than expected. In the cumulative flow graph, you can see that not much was completed in the first few days. This could be because of illness or technical barriers or simply poor estimation. Testing was able to keep up with everything that was completed, however. No Tool Updating When you see graphs that look like this, you can be assured that it’s because the team is not updating the tool that generates the graphs. Review your policy for when they are to update. On the teams that I run, I require that each team member updates the tool at least once daily. You should also check to see how well the team is breaking down stories into tasks. If they’re creating few large tasks, graphs can look similar to this. As a general rule, I never allow tasks, other than Unit Testing and Uncertainty, to be greater than eight hours in duration. Scope Increase I always encourage team members to enter in however much time they think they have left on a task, even if that means increasing the total amount of time left to do. You get a much better and more realistic picture this way. Increasing time remaining could explain the burndown graph, but by looking at the cumulative flow graph, we can see that stories were added to the iteration and scope was increased. Since planning should consume all of the hours in the iteration, this is almost always a bad thing. If the scope change happened late in the iteration and the hours remaining were well below the ideal burn, then increasing scope is probably o.k., but estimation needs to get better. However, with the charts above, that’s clearly not what happened and the team was required to do extra work to make the iteration. If you find this happening, your product owner and ScrumMasters need training. The team also needs to learn to say no. Scope Decrease Scope decreases are just as bad as scope increases. Usually, graphs above show that the team did a poor job of estimating their stories and part way through had to reduce scope to change the iteration. This will happen once in a while, but if you find it’s a pattern on your team, you need to re-evaluate planning. Some teams are hopelessly optimistic. In those cases, I’ll introduce a task I call “Uncertainty.” With Uncertainty, the team estimates how many hours they might need if things don’t go well with the tasks they’ve defined. They try to estimate things that could go poorly and increase the time appropriately. Having an Uncertainty task allows them to have a low and high estimate. Uncertainty should not just be an arbitrary buffer. It must correlate to real uncertainty in the tasks that have been defined. Stories are too Big Often, we see graphs like the ones above. Note that the burndown looks fairly good, other than the chunky acceptance of stories. However, when you look at cumulative flow, you can see that at one point, everything is in progress. This is a bad thing. When you see graphs like this, you’re in one of two states. You may just have a very small team and can only handle one or two stories in your iteration. If you have more than one or two people, then the most likely problem is that your stories are far too big. To combat this, break large high hour stories into smaller pieces that can be completed independently and accepted independently. If you don’t, you’ll likely be requiring your testers to do heroic things to complete testing on the last day of the iteration and you’re much more likely to have the entire iteration fail, because of the limited amount of things that can be completed. Summary There are other charts that can be useful when doing scrum. If you don’t have any big visible charts, you really need to evaluate your process and change. These charts can provide the team a wealth of information and help you write better software. If you have any questions about charts that you’re seeing on your team, contact me with a screen capture of the charts and I’ll tell you what I’m seeing in those charts. I always want this information to be useful, so please let me know if you have other questions. Technorati Tags: Agile

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  • Leveraging Social Networks for Retail

    - by David Dorf
    For retailers, social media is all about B2C2C. That is, Business to Consumer to Consumer, or more specifically, retailer to influencer to consumer. Traditional marketing targeted mass media, trying to expose the message to as many people as possible. While effective, this approach has never been very efficient, with high costs for relatively low penetration. Then it was thought that marketers should focus their efforts on a relative few super-influencers that would then sway the masses. History shows a few successes with this approach but lacked any consistency or predictability. After all, if super-influencers were easy to find, most campaigns would easily go viral. Alas, research shows that most wide-spread trends were the result of several fortunate events, including some luck. So do people exert influence over each other when it comes to purchase decisions? Of course they do, all the time. But that influence is usually limited to a small set of friends and specific specialization. For instance, although I have 165 friends on Facebook, I am only able to influence my close friends and family on PC purchases, and I have no sway at all for fashion purchases. People trust my knowledge on technology, but nobody asks my advice on shoes. How then should retailers leverage social networks in order to reinforce brand image and push promotions? Two obvious ways are Like and Share. Online advertisements or wall-postings receive more clicks when the viewer sees that friends have "liked" the posting. That's our modern-day version of word-of-mouth advertising. Statistics show that endorsements from friends make it more likely a person will engage. If my friends and I liked it, then I might also "share" (or "retweet" in the case of Twitter) it with other friends. In that case the retailer has paid for X showings of the advertisement, but sharing has pushed it to an additional Y people at no cost. And further, the implicit endorsement by the sharer makes it more likely the recipient will engage. So a good first step is to find people active in social networks that will Like and Share in order to exert influence. Its still tough to go viral, but doubling engagement is still a big step in the right direction. More complex social graph analysis would be a second step, but I'll leave that topic for another day. If you're interested in the academic side of social dynamics, I suggest reading Duncan Watts' work.

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  • What would you add to Code Complete 3rd Edition?

    - by Peter Turner
    It's been quite a few years since Code Complete was published. I really love the book, I keep it in the bathroom at the office and read a little out of it once or twice a day. I was just wondering for the sake of wonderment, what kinds of things need to be added to Code Complete 3e, and for the sake of reductionism, what kinds of things would be removed. Also, what languages would you use for code examples?

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  • Oracle Linux Training Across Five Continents

    - by Antoinette O'Sullivan
    The Oracle Linux System Administration course, a top selling course, provides you with a broad selection of key competencies you need to be a great Linux system administrator. And you can now take this course from your desk or in classrooms across all five contents. You can take this 5-day instructor-led course through the follow delivery methods: Training-on-Demand: Start training within 24 hours of registering. You following lecture material at your own pace via streaming video and book time on a lab environment to suit your schedule. Live-Virtual Event: Follow a live event from your own desk, no travel required. You can choose from a selection of events on the schedule to suit a different time zones. In-Class Event: Travel to an education center to take this course. Below is a selection of the in-class events already on the schedule. AFRICA  Location  Date  Delivery Language  Nairobi, Kenya  13 October 2014  English  Johannesburg, South Africa  24 November 2014  English AMERICA  Location  Date  Delivery Language  Mississauga, Canada  27 October 2014  English  Chicago, IL, United States  13 October 2014  English  Roseville, MN, United States  13 October 2014  English ASIA  Location  Date  Delivery  Jakarta, Indonesia  20 October 2014  English  Petaling Jaya, Malaysia  25 August 2014  English  Kuala Lumpur, Malaysia  8 December 2014  English  Istanbul, Turkey  10 November 2014  Turkish   Dubai, United Arab Emirates  4 January 2015  English AUSTRALIA  Location  Date  Delivery Language  Canberra, Australia  20 October 2014  English  Melbourne, Australia  20 October 2014  English EUROPE  Location  Date  Delivery Language  Paris, France  6 October 2014  French  Milan, Italy  20 October 2014  Italian  Rome, Italy  8 September 2014  Italian  Bucharest, Romania  27 October 2014  Romanian  Madrid, Spain  1 September 2014  Spanish The Oracle Linux System Administration course is the recommended training course to prepare for you for the Oracle Linux 5 & 6 System Administrator OCA certification exam. Those who have acquired the skills provided in the Oracle Linux System Administration course, can advance their learning by taking the Oracle Linux Advanced Administration course. You can take this 5-day instructor led course as a live-virtual event or an in-class event. Below is a selection of the in-class events on the schedule:  Location  Date  Delivery Language  Jakarta, Indonesia  27 October 2014  English  Kuala Lumpur, Malaysia  6 October 2014  English  Bangkok, Thailand  20 October 2014  English  Belmont, CA, United States  15 September 2014  English For information on the Oracle Linux curriculum, go to http://oracle.com/education/linux.

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  • Happy Birthday

    Today marks a special day for us on the App Engine team. It was just thirty-six years ago today that IBM announced the IBM System/360 . As Wikipedia...

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  • Does Ubuntu run on current Asus Transformer Prime?

    - by Ubuntu User
    I've read instructions about dual boot Android / Transformer Prime (a significant factor in ordering one). Also about not working with /latest/ Transformer Prime (firmware / BIOS?) Also about imminent Ubuntu ARM support. Will I be able to run Ubuntu in a day or two when Transformer arrives? Also, am I right to assume I can restore Transformer to factory status if I break something in the attempt?

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  • 2011 PASS Board Applicants: Denise McInerney

    - by andyleonard
    Introduction I am interviewing 2011 PASS Board Nominee Applicants. As listed on the PASS Board Elections site the applicants are: Rob Farley Geoff Hiten Adam Jorgensen Denise McInerney Sri Sridharan Kendal Van Dyke I'm asking everyone the same questions and blogging the responses in the order received. Denise McInerney is next up: Interview With Denise McInerney 1. What's your day job? I'm a development DBA at Intuit. Intuit provides financial software and services to small business and consumers....(read more)

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  • HTG Explains: Should You Build Your Own PC?

    - by Chris Hoffman
    There was a time when every geek seemed to build their own PC. While the masses bought eMachines and Compaqs, geeks built their own more powerful and reliable desktop machines for cheaper. But does this still make sense? Building your own PC still offers as much flexibility in component choice as it ever did, but prebuilt computers are available at extremely competitive prices. Building your own PC will no longer save you money in most cases. The Rise of Laptops It’s impossible to look at the decline of geeks building their own PCs without considering the rise of laptops. There was a time when everyone seemed to use desktops — laptops were more expensive and significantly slower in day-to-day tasks. With the diminishing importance of computing power — nearly every modern computer has more than enough power to surf the web and use typical programs like Microsoft Office without any trouble — and the rise of laptop availability at nearly every price point, most people are buying laptops instead of desktops. And, if you’re buying a laptop, you can’t really build your own. You can’t just buy a laptop case and start plugging components into it — even if you could, you would end up with an extremely bulky device. Ultimately, to consider building your own desktop PC, you have to actually want a desktop PC. Most people are better served by laptops. Benefits to PC Building The two main reasons to build your own PC have been component choice and saving money. Building your own PC allows you to choose all the specific components you want rather than have them chosen for you. You get to choose everything, including the PC’s case and cooling system. Want a huge case with room for a fancy water-cooling system? You probably want to build your own PC. In the past, this often allowed you to save money — you could get better deals by buying the components yourself and combining them, avoiding the PC manufacturer markup. You’d often even end up with better components — you could pick up a more powerful CPU that was easier to overclock and choose more reliable components so you wouldn’t have to put up with an unstable eMachine that crashed every day. PCs you build yourself are also likely more upgradable — a prebuilt PC may have a sealed case and be constructed in such a way to discourage you from tampering with the insides, while swapping components in and out is generally easier with a computer you’ve built on your own. If you want to upgrade your CPU or replace your graphics card, it’s a definite benefit. Downsides to Building Your Own PC It’s important to remember there are downsides to building your own PC, too. For one thing, it’s just more work — sure, if you know what you’re doing, building your own PC isn’t that hard. Even for a geek, researching the best components, price-matching, waiting for them all to arrive, and building the PC just takes longer. Warranty is a more pernicious problem. If you buy a prebuilt PC and it starts malfunctioning, you can contact the computer’s manufacturer and have them deal with it. You don’t need to worry about what’s wrong. If you build your own PC and it starts malfunctioning, you have to diagnose the problem yourself. What’s malfunctioning, the motherboard, CPU, RAM, graphics card, or power supply? Each component has a separate warranty through its manufacturer, so you’ll have to determine which component is malfunctioning before you can send it off for replacement. Should You Still Build Your Own PC? Let’s say you do want a desktop and are willing to consider building your own PC. First, bear in mind that PC manufacturers are buying in bulk and getting a better deal on each component. They also have to pay much less for a Windows license than the $120 or so it would cost you to to buy your own Windows license. This is all going to wipe out the cost savings you’ll see — with everything all told, you’ll probably spend more money building your own average desktop PC than you would picking one up from Amazon or the local electronics store. If you’re an average PC user that uses your desktop for the typical things, there’s no money to be saved from building your own PC. But maybe you’re looking for something higher end. Perhaps you want a high-end gaming PC with the fastest graphics card and CPU available. Perhaps you want to pick out each individual component and choose the exact components for your gaming rig. In this case, building your own PC may be a good option. As you start to look at more expensive, high-end PCs, you may start to see a price gap — but you may not. Let’s say you wanted to blow thousands of dollars on a gaming PC. If you’re looking at spending this kind of money, it would be worth comparing the cost of individual components versus a prebuilt gaming system. Still, the actual prices may surprise you. For example, if you wanted to upgrade Dell’s $2293 Alienware Aurora to include a second NVIDIA GeForce GTX 780 graphics card, you’d pay an additional $600 on Alienware’s website. The same graphics card costs $650 on Amazon or Newegg, so you’d be spending more money building the system yourself. Why? Dell’s Alienware gets bulk discounts you can’t get — and this is Alienware, which was once regarded as selling ridiculously overpriced gaming PCs to people who wouldn’t build their own. Building your own PC still allows you to get the most freedom when choosing and combining components, but this is only valuable to a small niche of gamers and professional users — most people, even average gamers, would be fine going with a prebuilt system. If you’re an average person or even an average gamer, you’ll likely find that it’s cheaper to purchase a prebuilt PC rather than assemble your own. Even at the very high end, components may be more expensive separately than they are in a prebuilt PC. Enthusiasts who want to choose all the individual components for their dream gaming PC and want maximum flexibility may want to build their own PCs. Even then, building your own PC these days is more about flexibility and component choice than it is about saving money. In summary, you probably shouldn’t build your own PC. If you’re an enthusiast, you may want to — but only a small minority of people would actually benefit from building their own systems. Feel free to compare prices, but you may be surprised which is cheaper. Image Credit: Richard Jones on Flickr, elPadawan on Flickr, Richard Jones on Flickr     

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  • Chem eStandards 5.1 in Public Review

    - by michael.rowell
    The Open Applications Group has announced the opening of the 45 day public review period for Chem eStandards version 5.1. Interested parties have until 13 July to submit comments. There will be two webinars review sessions on 23 June and 24 June. The details of the webinars will be available soon. You can download the Chem eStandards review package. If you have any questions, contact Jim Wilson, the OAGi Chemical Council Architect.

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  • WinMo&rsquo;s Demise: Notifying Next of &ldquo;Kin&rdquo;

    - by andrewbrust
    This past Monday, April 12th, Visual Studio 2010 was launched.  And on that same day, Microsoft also launched a new line of  mobile phone handsets, called Kin.  The two product launches are actually connected, but only by what they do not have in common, and what they commonly lack. On the former point: VS 2010 had released to manufacturing a couple weeks prior to its launch.  The Kin phones, meanwhile are not yet available.  We don’t even know what they will cost.  (And I think cost will be a major factor in Kin’s success…I told ChannelWeb’s Yara Souza so in this article). What do the two products both lack? Simple: Windows Mobile 6.x. For example, Kin seems to be based on the same platform as Windows Phone 7 (albeit a subset).  And VS 2010 does not support .NET Compact Framework development, which means no .NET development support for WinMo 6.x and earlier. So I guess April 12th marks Windows Phone “clean slate day.”  If you want to develop for the old phone platform, you will need to use the old version of Visual Studio (i.e. 2008).  Luckily VS 2010 and 2008 can be installed side-by-side.  But I doubt that’s much consolation to developers who still target WinMo 6.5 and earlier. Remember, WinMo isn’t just about the phone.  There are all sorts of non-telephony mobile devices, including ruggedized Pocket PC-style instruments, bar code readers and shop-floor-deployed units that don’t run Windows Phone 7 and couldn’t, even if they wanted to. Where will developers in these markets go?  I would guess some will stick with WinMo 6.x and earlier, until Windows Phone 7 can handle their workloads, assuming that does indeed happen.  Others will likely go to Google’s Android platform. For OEMs and developers who need a customizable mobile software stack, Android is turning out to be out-WinMo-ing WinMo.  As I wrote in this post, Google took Microsoft’s model (minus the licensing fees) and combined it with a modern SmartPhone feature set (rather than a late 90s/early oughts PDA paradigm), to great success.  You might say Google embraced and extended. You might also say Microsoft shunned and withdrew.

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  • Join the Authors of SSIS Design Patterns at the PASS Summit 2012!

    - by andyleonard
    My fellow authors and I will be presenting a day-long pre-conference session titled SSIS Design Patterns at the PASS Summit 2012 in Seattle Monday 5 Nov 2012! Register to learn patterns for: Package execution Package logging Loading flat file sources Loading XML sources Loading the cloud Dynamic package generation SSIS Frameworks Data warehouse ETL Data flow performance   Presenting this session: Matt Masson Tim Mitchell Jessica Moss Michelle Ufford Andy Leonard I hope to see you in Seattle!...(read more)

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  • Outsourcing Web Development ? Benefits and Risks

    Outsourcing of web development is a trend that has caught up in recent times. Originally people were skeptical in sending work abroad, but now-a-days it is a modern day boon. It can be a huge cost sa... [Author: Dawn Lee - Web Design and Development - April 10, 2010]

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