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  • Windows Azure: Backup Services Release, Hyper-V Recovery Manager, VM Enhancements, Enhanced Enterprise Management Support

    - by ScottGu
    This morning we released a huge set of updates to Windows Azure.  These new capabilities include: Backup Services: General Availability of Windows Azure Backup Services Hyper-V Recovery Manager: Public preview of Windows Azure Hyper-V Recovery Manager Virtual Machines: Delete Attached Disks, Availability Set Warnings, SQL AlwaysOn Configuration Active Directory: Securely manage hundreds of SaaS applications Enterprise Management: Use Active Directory to Better Manage Windows Azure Windows Azure SDK 2.2: A massive update of our SDK + Visual Studio tooling support All of these improvements are now available to use immediately.  Below are more details about them. Backup Service: General Availability Release of Windows Azure Backup Today we are releasing Windows Azure Backup Service as a general availability service.  This release is now live in production, backed by an enterprise SLA, supported by Microsoft Support, and is ready to use for production scenarios. Windows Azure Backup is a cloud based backup solution for Windows Server which allows files and folders to be backed up and recovered from the cloud, and provides off-site protection against data loss. The service provides IT administrators and developers with the option to back up and protect critical data in an easily recoverable way from any location with no upfront hardware cost. Windows Azure Backup is built on the Windows Azure platform and uses Windows Azure blob storage for storing customer data. Windows Server uses the downloadable Windows Azure Backup Agent to transfer file and folder data securely and efficiently to the Windows Azure Backup Service. Along with providing cloud backup for Windows Server, Windows Azure Backup Service also provides capability to backup data from System Center Data Protection Manager and Windows Server Essentials, to the cloud. All data is encrypted onsite before it is sent to the cloud, and customers retain and manage the encryption key (meaning the data is stored entirely secured and can’t be decrypted by anyone but yourself). Getting Started To get started with the Windows Azure Backup Service, create a new Backup Vault within the Windows Azure Management Portal.  Click New->Data Services->Recovery Services->Backup Vault to do this: Once the backup vault is created you’ll be presented with a simple tutorial that will help guide you on how to register your Windows Servers with it: Once the servers you want to backup are registered, you can use the appropriate local management interface (such as the Microsoft Management Console snap-in, System Center Data Protection Manager Console, or Windows Server Essentials Dashboard) to configure the scheduled backups and to optionally initiate recoveries. You can follow these tutorials to learn more about how to do this: Tutorial: Schedule Backups Using the Windows Azure Backup Agent This tutorial helps you with setting up a backup schedule for your registered Windows Servers. Additionally, it also explains how to use Windows PowerShell cmdlets to set up a custom backup schedule. Tutorial: Recover Files and Folders Using the Windows Azure Backup Agent This tutorial helps you with recovering data from a backup. Additionally, it also explains how to use Windows PowerShell cmdlets to do the same tasks. Below are some of the key benefits the Windows Azure Backup Service provides: Simple configuration and management. Windows Azure Backup Service integrates with the familiar Windows Server Backup utility in Windows Server, the Data Protection Manager component in System Center and Windows Server Essentials, in order to provide a seamless backup and recovery experience to a local disk, or to the cloud. Block level incremental backups. The Windows Azure Backup Agent performs incremental backups by tracking file and block level changes and only transferring the changed blocks, hence reducing the storage and bandwidth utilization. Different point-in-time versions of the backups use storage efficiently by only storing the changes blocks between these versions. Data compression, encryption and throttling. The Windows Azure Backup Agent ensures that data is compressed and encrypted on the server before being sent to the Windows Azure Backup Service over the network. As a result, the Windows Azure Backup Service only stores encrypted data in the cloud storage. The encryption key is not available to the Windows Azure Backup Service, and as a result the data is never decrypted in the service. Also, users can setup throttling and configure how the Windows Azure Backup service utilizes the network bandwidth when backing up or restoring information. Data integrity is verified in the cloud. In addition to the secure backups, the backed up data is also automatically checked for integrity once the backup is done. As a result, any corruptions which may arise due to data transfer can be easily identified and are fixed automatically. Configurable retention policies for storing data in the cloud. The Windows Azure Backup Service accepts and implements retention policies to recycle backups that exceed the desired retention range, thereby meeting business policies and managing backup costs. Hyper-V Recovery Manager: Now Available in Public Preview I’m excited to also announce the public preview of a new Windows Azure Service – the Windows Azure Hyper-V Recovery Manager (HRM). Windows Azure Hyper-V Recovery Manager helps protect your business critical services by coordinating the replication and recovery of System Center Virtual Machine Manager 2012 SP1 and System Center Virtual Machine Manager 2012 R2 private clouds at a secondary location. With automated protection, asynchronous ongoing replication, and orderly recovery, the Hyper-V Recovery Manager service can help you implement Disaster Recovery and restore important services accurately, consistently, and with minimal downtime. Application data in an Hyper-V Recovery Manager scenarios always travels on your on-premise replication channel. Only metadata (such as names of logical clouds, virtual machines, networks etc.) that is needed for orchestration is sent to Azure. All traffic sent to/from Azure is encrypted. You can begin using Windows Azure Hyper-V Recovery today by clicking New->Data Services->Recovery Services->Hyper-V Recovery Manager within the Windows Azure Management Portal.  You can read more about Windows Azure Hyper-V Recovery Manager in Brad Anderson’s 9-part series, Transform the datacenter. To learn more about setting up Hyper-V Recovery Manager follow our detailed step-by-step guide. Virtual Machines: Delete Attached Disks, Availability Set Warnings, SQL AlwaysOn Today’s Windows Azure release includes a number of nice updates to Windows Azure Virtual Machines.  These improvements include: Ability to Delete both VM Instances + Attached Disks in One Operation Prior to today’s release, when you deleted VMs within Windows Azure we would delete the VM instance – but not delete the drives attached to the VM.  You had to manually delete these yourself from the storage account.  With today’s update we’ve added a convenience option that now allows you to either retain or delete the attached disks when you delete the VM:   We’ve also added the ability to delete a cloud service, its deployments, and its role instances with a single action. This can either be a cloud service that has production and staging deployments with web and worker roles, or a cloud service that contains virtual machines.  To do this, simply select the Cloud Service within the Windows Azure Management Portal and click the “Delete” button: Warnings on Availability Sets with Only One Virtual Machine In Them One of the nice features that Windows Azure Virtual Machines supports is the concept of “Availability Sets”.  An “availability set” allows you to define a tier/role (e.g. webfrontends, databaseservers, etc) that you can map Virtual Machines into – and when you do this Windows Azure separates them across fault domains and ensures that at least one of them is always available during servicing operations.  This enables you to deploy applications in a high availability way. One issue we’ve seen some customers run into is where they define an availability set, but then forget to map more than one VM into it (which defeats the purpose of having an availability set).  With today’s release we now display a warning in the Windows Azure Management Portal if you have only one virtual machine deployed in an availability set to help highlight this: You can learn more about configuring the availability of your virtual machines here. Configuring SQL Server Always On SQL Server Always On is a great feature that you can use with Windows Azure to enable high availability and DR scenarios with SQL Server. Today’s Windows Azure release makes it even easier to configure SQL Server Always On by enabling “Direct Server Return” endpoints to be configured and managed within the Windows Azure Management Portal.  Previously, setting this up required using PowerShell to complete the endpoint configuration.  Starting today you can enable this simply by checking the “Direct Server Return” checkbox: You can learn more about how to use direct server return for SQL Server AlwaysOn availability groups here. Active Directory: Application Access Enhancements This summer we released our initial preview of our Application Access Enhancements for Windows Azure Active Directory.  This service enables you to securely implement single-sign-on (SSO) support against SaaS applications (including Office 365, SalesForce, Workday, Box, Google Apps, GitHub, etc) as well as LOB based applications (including ones built with the new Windows Azure AD support we shipped last week with ASP.NET and VS 2013). Since the initial preview we’ve enhanced our SAML federation capabilities, integrated our new password vaulting system, and shipped multi-factor authentication support. We've also turned on our outbound identity provisioning system and have it working with hundreds of additional SaaS Applications: Earlier this month we published an update on dates and pricing for when the service will be released in general availability form.  In this blog post we announced our intention to release the service in general availability form by the end of the year.  We also announced that the below features would be available in a free tier with it: SSO to every SaaS app we integrate with – Users can Single Sign On to any app we are integrated with at no charge. This includes all the top SAAS Apps and every app in our application gallery whether they use federation or password vaulting. Application access assignment and removal – IT Admins can assign access privileges to web applications to the users in their active directory assuring that every employee has access to the SAAS Apps they need. And when a user leaves the company or changes jobs, the admin can just as easily remove their access privileges assuring data security and minimizing IP loss User provisioning (and de-provisioning) – IT admins will be able to automatically provision users in 3rd party SaaS applications like Box, Salesforce.com, GoToMeeting, DropBox and others. We are working with key partners in the ecosystem to establish these connections, meaning you no longer have to continually update user records in multiple systems. Security and auditing reports – Security is a key priority for us. With the free version of these enhancements you'll get access to our standard set of access reports giving you visibility into which users are using which applications, when they were using them and where they are using them from. In addition, we'll alert you to un-usual usage patterns for instance when a user logs in from multiple locations at the same time. Our Application Access Panel – Users are logging in from every type of devices including Windows, iOS, & Android. Not all of these devices handle authentication in the same manner but the user doesn't care. They need to access their apps from the devices they love. Our Application Access Panel will support the ability for users to access access and launch their apps from any device and anywhere. You can learn more about our plans for application management with Windows Azure Active Directory here.  Try out the preview and start using it today. Enterprise Management: Use Active Directory to Better Manage Windows Azure Windows Azure Active Directory provides the ability to manage your organization in a directory which is hosted entirely in the cloud, or alternatively kept in sync with an on-premises Windows Server Active Directory solution (allowing you to seamlessly integrate with the directory you already have).  With today’s Windows Azure release we are integrating Windows Azure Active Directory even more within the core Windows Azure management experience, and enabling an even richer enterprise security offering.  Specifically: 1) All Windows Azure accounts now have a default Windows Azure Active Directory created for them.  You can create and map any users you want into this directory, and grant administrative rights to manage resources in Windows Azure to these users. 2) You can keep this directory entirely hosted in the cloud – or optionally sync it with your on-premises Windows Server Active Directory.  Both options are free.  The later approach is ideal for companies that wish to use their corporate user identities to sign-in and manage Windows Azure resources.  It also ensures that if an employee leaves an organization, his or her access control rights to the company’s Windows Azure resources are immediately revoked. 3) The Windows Azure Service Management APIs have been updated to support using Windows Azure Active Directory credentials to sign-in and perform management operations.  Prior to today’s release customers had to download and use management certificates (which were not scoped to individual users) to perform management operations.  We still support this management certificate approach (don’t worry – nothing will stop working).  But we think the new Windows Azure Active Directory authentication support enables an even easier and more secure way for customers to manage resources going forward.  4) The Windows Azure SDK 2.2 release (which is also shipping today) includes built-in support for the new Service Management APIs that authenticate with Windows Azure Active Directory, and now allow you to create and manage Windows Azure applications and resources directly within Visual Studio using your Active Directory credentials.  This, combined with updated PowerShell scripts that also support Active Directory, enables an end-to-end enterprise authentication story with Windows Azure. Below are some details on how all of this works: Subscriptions within a Directory As part of today’s update, we have associated all existing Window Azure accounts with a Windows Azure Active Directory (and created one for you if you don’t already have one). When you login to the Windows Azure Management Portal you’ll now see the directory name in the URI of the browser.  For example, in the screen-shot below you can see that I have a “scottgu” directory that my subscriptions are hosted within: Note that you can continue to use Microsoft Accounts (formerly known as Microsoft Live IDs) to sign-into Windows Azure.  These map just fine to a Windows Azure Active Directory – so there is no need to create new usernames that are specific to a directory if you don’t want to.  In the scenario above I’m actually logged in using my @hotmail.com based Microsoft ID which is now mapped to a “scottgu” active directory that was created for me.  By default everything will continue to work just like you used to before. Manage your Directory You can manage an Active Directory (including the one we now create for you by default) by clicking the “Active Directory” tab in the left-hand side of the portal.  This will list all of the directories in your account.  Clicking one the first time will display a getting started page that provides documentation and links to perform common tasks with it: You can use the built-in directory management support within the Windows Azure Management Portal to add/remove/manage users within the directory, enable multi-factor authentication, associate a custom domain (e.g. mycompanyname.com) with the directory, and/or rename the directory to whatever friendly name you want (just click the configure tab to do this).  You can also setup the directory to automatically sync with an on-premises Active Directory using the “Directory Integration” tab. Note that users within a directory by default do not have admin rights to login or manage Windows Azure based resources.  You still need to explicitly grant them co-admin permissions on a subscription for them to login or manage resources in Windows Azure.  You can do this by clicking the Settings tab on the left-hand side of the portal and then by clicking the administrators tab within it. Sign-In Integration within Visual Studio If you install the new Windows Azure SDK 2.2 release, you can now connect to Windows Azure from directly inside Visual Studio without having to download any management certificates.  You can now just right-click on the “Windows Azure” icon within the Server Explorer and choose the “Connect to Windows Azure” context menu option to do so: Doing this will prompt you to enter the email address of the username you wish to sign-in with (make sure this account is a user in your directory with co-admin rights on a subscription): You can use either a Microsoft Account (e.g. Windows Live ID) or an Active Directory based Organizational account as the email.  The dialog will update with an appropriate login prompt depending on which type of email address you enter: Once you sign-in you’ll see the Windows Azure resources that you have permissions to manage show up automatically within the Visual Studio server explorer and be available to start using: No downloading of management certificates required.  All of the authentication was handled using your Windows Azure Active Directory! Manage Subscriptions across Multiple Directories If you have already have multiple directories and multiple subscriptions within your Windows Azure account, we have done our best to create a good default mapping of your subscriptions->directories as part of today’s update.  If you don’t like the default subscription-to-directory mapping we have done you can click the Settings tab in the left-hand navigation of the Windows Azure Management Portal and browse to the Subscriptions tab within it: If you want to map a subscription under a different directory in your account, simply select the subscription from the list, and then click the “Edit Directory” button to choose which directory to map it to.  Mapping a subscription to a different directory takes only seconds and will not cause any of the resources within the subscription to recycle or stop working.  We’ve made the directory->subscription mapping process self-service so that you always have complete control and can map things however you want. Filtering By Directory and Subscription Within the Windows Azure Management Portal you can filter resources in the portal by subscription (allowing you to show/hide different subscriptions).  If you have subscriptions mapped to multiple directory tenants, we also now have a filter drop-down that allows you to filter the subscription list by directory tenant.  This filter is only available if you have multiple subscriptions mapped to multiple directories within your Windows Azure Account:   Windows Azure SDK 2.2 Today we are also releasing a major update of our Windows Azure SDK.  The Windows Azure SDK 2.2 release adds some great new features including: Visual Studio 2013 Support Integrated Windows Azure Sign-In support within Visual Studio Remote Debugging Cloud Services with Visual Studio Firewall Management support within Visual Studio for SQL Databases Visual Studio 2013 RTM VM Images for MSDN Subscribers Windows Azure Management Libraries for .NET Updated Windows Azure PowerShell Cmdlets and ScriptCenter I’ll post a follow-up blog shortly with more details about all of the above. Additional Updates In addition to the above enhancements, today’s release also includes a number of additional improvements: AutoScale: Richer time and date based scheduling support (set different rules on different dates) AutoScale: Ability to Scale to Zero Virtual Machines (very useful for Dev/Test scenarios) AutoScale: Support for time-based scheduling of Mobile Service AutoScale rules Operation Logs: Auditing support for Service Bus management operations Today we also shipped a major update to the Windows Azure SDK – Windows Azure SDK 2.2.  It has so much goodness in it that I have a whole second blog post coming shortly on it! :-) Summary Today’s Windows Azure release enables a bunch of great new scenarios, and enables a much richer enterprise authentication offering. If you don’t already have a Windows Azure account, you can sign-up for a free trial and start using all of the above features today.  Then visit the Windows Azure Developer Center to learn more about how to build apps with it. Hope this helps, Scott P.S. In addition to blogging, I am also now using Twitter for quick updates and to share links. Follow me at: twitter.com/scottgu

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  • CDN CNAMEs not resolving to customer origin

    - by Donald Jenkins
    I have set up an Edgecast CDN to mirror all my static content. Because I use the root of my domain (donaldjenkins.com) to host my main site—using Google Analytics which sets cookies—I've stored the corresponding static files in a separate cookieless domain (donaldjenkins.info) which is used only for this purpose. I've set it up (using this guide for general guidance), with the following structure, based on a combination of customer origin and CDN origin to make the most of the chosen short domain name and provide meaningful URLs: http://donaldjenkins.info:80 is set as the customer origin for the content stored in the CDN at directory http://wac.62E0.edgecastcdn.net/8062E0/donaldjenkins.info; I've then set up various subdomains of a separate domain, the conveniently-named cdn.dj, as CDN-origin Edge CNAMEs for each of the corresponding static content types: js.cdn.dj points to the origin directory http://wac.62E0.edgecastcdn.net/0062E0/donaldjenkins.info/js; css.cdn.dj points to the origin directory http://wac.62E0.edgecastcdn.net/0062E0/donaldjenkins.info/css; images.cdn.dj points to the origin directory http://wac.62E0.edgecastcdn.net/0062E0/donaldjenkins.info/images and so on. This results in some pretty nice, short, clear URLs. The DNS zone file for cdn.dj (yes, it's a real domain name registered in Djibouti) is set properly: cdn.dj 43200 IN A 205.186.157.162 css.cdn.dj 43200 IN CNAME wac.62E0.edgecastcdn.net. images.cdn.dj 43200 IN CNAME wac.62E0.edgecastcdn.net. js.cdn.dj 43200 IN CNAME wac.62E0.edgecastcdn.net. The DNS resolves to the Edgecast URL: $ host js.cdn.dj js.cdn.dj is an alias for wac.62E0.edgecastcdn.net. wac.62E0.edgecastcdn.net is an alias for gs1.wac.edgecastcdn.net. gs1.wac.edgecastcdn.net has address 93.184.220.20 But whenever I try to fetch a file in any of the directories to which the CNAME assets map, I get a 404: $ curl http://js.cdn.dj/combined.js <?xml version="1.0" encoding="iso-8859-1"?> <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en"> <head> <title>404 - Not Found</title> </head> <body> <h1>404 - Not Found</h1> </body> </html> despite the fact that the corresponding customer origin file exists: $ curl http://donaldjenkins.info/js/combined.js fetches the content of the combined.js file. Yet it's been more than enough time for the DNS to propagate since I set up the CDN. There's obviously some glaring mistake in the above-described setup, and I'm a bit of a novice with CDNs—but any suggestions would be gratefully received.

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  • Oracle and ATG: The Next Generation of Customer Experience

    - by divya.malik
    Oracle today announced that it has completed the acquisition of Art Technology Group (ATG), Inc. In a webcast this morning, Thomas Kurian, Executive Vice President, Oracle Anthony Lye, Senior Vice President, CRM at Oracle and  Ken Volpe, Senior Vice President of Products and Technology from ATG, presented the rationale, strategy and future direction with this acquisition, ATG is a leading E-Commerce service provider and Oracle is a leading CRM and Retail Applications provider, which makes it a winning team. There has been a lot of positive feedback from the analysts, press as well as customers. “As a customer of both Oracle and ATG, we view the integration of the two companies as a natural fit,” said Kevin Cunnington, Global Head of Online, Vodafone Group. “We look forward to new efficiencies that address our online and cross-channel business strategies and help us further provide superior customer experiences.” For more information about Oracle and ATG: Overiew and FAQs Webcast Press Release Technorati Tags: oracle,oracle siebel crm,atg,crm

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  • CRM Magazine: Customer-Facing Life Sciences CRM

    - by charles.knapp
    "The Life Sciences Edition, Lye says, is unique in that to-date pharma software has been inward facing. The Oracle pharma solution, however, is a tool that can be used internally for salespeople to assess their effectiveness, but it can also be used in interacting with a physician or whoever the "customer" might be. The solution captures signatures digitally and provides tools for rapid presentation creation. "That's something I have never heard of before in terms of having the CRM product for the customer view as well as the employee view," Leary says. "When it comes to the area of pharma sales, [sales people] don't have a lot of time in front of doctors .... so this is a way to spend less time in front of the doctor and still be able to get the information and the sentiment and the story across." Read more here about Oracle CRM On Demand, Life Sciences Edition.

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  • WebCenter Customer Spotlight: College of American Pathologists

    - by me
    Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution Summary College of American Pathologists Goes Live with OracleWebCenter - Imaging, AP Invoice Automation, and EBS Managed Attachment with Support for Imaging ContentThe College of American Pathologists (CAP), the leading organization of board-certified pathologists serving more then 18,000 physician members, 7,000 laboratories are accredited by the CAP, and approximately 22,000 laboratories are enrolled in the College’s proficiency testing programs. The business objective was to content-enable their Oracle E-Business Suite (EBS) enterprise application by combining the best of Imaging and Manage Attachment functionality providing a unique opportunity for the business to have unprecedented access to both structure and unstructured content from within their enterprise application. The solution improves customer services turnaround time, provides better compliance and improves maintenance and management of the technology infrastructure. Company OverviewThe College of American Pathologists (CAP), celebrating 50 years as the gold standard in laboratory accreditation, is a medical society serving more than 17,000 physician members and the global laboratory community. It is the world’s largest association composed exclusively of board certified pathologists and is the worldwide leader in laboratory quality assurance. The College advocates accountable, high-quality, and cost-effective patient care. The more than 17,000 pathologist members of the College of American Pathologists represent board-certified pathologists and pathologists in training worldwide. More than 7,000 laboratories are accredited by the CAP, and approximately 23,000 laboratories are enrolled in the College’s proficiency testing programs.  Business ChallengesThe CAP business objective was to content-enable their Oracle E-Business Suite (EBS) enterprise application by combining the best of Imaging and Manage Attachment functionality providing a unique opportunity for the business to have unprecedented access to both structure and unstructured content from within their enterprise application.  Bring more flexibility to systems and programs in order to adapt quickly Get a 360 degree view of the customer Reduce cost of running the business Solution DeployedWith the help of Oracle Consulting, the customer implemented Oracle WebCenter Content as the centralized E-Business Suite Document Repository.  The solution enables to capture, present and manage all unstructured content (PDFs,word processing documents, scanned images, etc.) related to Oracle E-Business Suite transactions and exposing the related content using the familiar EBS User Interface. Business ResultsThe CAP achieved following benefits from the implemented solution: Managed Attachment Solution Align with strategic Oracle Fusion Middleware platform Integrate with the CAP existing data capture capabilities Single user interface provided by the Managed Attachment solution for all content Better compliance and improved collaboration  Account Payables Invoice Processing Imaging Solution Automated invoice management eliminating dependency on paper materials and improving compliance, collaboration and accuracy A single repository to house and secure scanned invoices and all supplemental documents Greater management visibility of invoice entry process Additional Information CAP OpenWorld Presentation Oracle WebCenter Content Oracle Webcenter Capture Oracle WebCenter Imaging Oracle  Consulting

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  • Oracle Database Machine: customer case at OOW2010

    - by rene.kundersma
    I proudly announce that on Openworld 2010, together with TUI I will be co-presenting the customer case on their Database Machine implementation. Our session number is S314935. The sesison will be about the business case, the choices made for the setup, how we did the migration to v1, the migration to v2. Also how we implemented backup/restore and disaster recovery solutions. It will be a very interesting case for everyone interested in customer implementations of the DBM ! Hope to see you there Rene Kundersma Technical Architect Oracle Technology Services

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  • Brazil Identity Customer Forum a Huge Success

    - by Tanu Sood
    As we continue to execute on the global Identity Management 11gR2 launch event series, if the success of the Brazil event is any indication, the London event coming up on October 24th will be a blowout! These events provide a unique opportunity to hear directly from and network with existing (and successful) Oracle Identity Manaagement customers, as well as connect directly with product & technology experts. The Identity Forum agenda includes presentation from product experts on the latest release of Oracle Identity Management, followed by live product demonstration and local customer presentations or panel discussions with both customers and implementation partners. The very successful launch event in Brazil concluded yesterday. Here are some pictures from the event. Want to be part of the identity Customer Forum? Then do connect with your local Oracle representative or let us know via this blog or @oracleidm. We hope to see you soon at an event near you.  

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  • Oracle Solaris Studio Express 6/10 and its Customer Feedback Program are now available

    - by pieter.humphrey
    Oracle Solaris Studio Express 6/10 and the Customer Feedback Program for it are now available. Oracle Solaris Studio Express 6/10 is available on Solaris 10 (SPARC, x86), OEL 5 (x86), RHEL 5 (x86), SuSE 11 (x86) today and will be available for OpenSolaris in the near future. New feature highlights since the last release include: C/C++/Fortran compiler optimizations for the latest UltraSPARC and SPARC64-based architectures such as UltraSPARC T2 and SPARC64 VII C/C++/Fortran compiler optimizations for the latest x86 architectures including the Intel Xeon 7500 processor series (Nehalem-EX) and the Intel Xeon 5600 processor series (Westmere-EP) Enhanced debugging and code coverage tooling Improved application profiling with the Performance Analyzer Updated IDE based on NetBeans 6.8 To find more information and download go to http://developers.sun.com/sunstudio/downloads/express/ To participate in the customer feedback program for Oracle Solaris Studio Express 6/10 go to http://developers.sun.com/sunstudio/customerfeedback/index.jsp Please get the word out, try out this new release and send us your feedback! Technorati Tags: developer,development,solaris,sparc,Oracle Solaris Studio,Solaris Studio,Sun Studio,oracle,otn del.icio.us Tags: developer,development,solaris,sparc,Oracle Solaris Studio,Solaris Studio,Sun Studio,oracle,otn

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  • Recording Available: March 2010 Quarterly Customer Update Webcast

    - by michelle.huff
    Missed the last Quarterly Customer Update Webcast? We discussed several product updates on the March quarterly customer Webcast, including the first phase of the Oracle Content Management 11g release. Some of the highlights include Information Rights Management (IRM) 11g and Imaging and Process Management (I/PM) 11g Overviews. Additionally, we covered I/PM 11g new features, implementation and migration topics that existing customers would like to know. You can find quick links to all the resources I mentioned on the call, as well as links to the presentation and recording details in My Oracle Support from the March 2010 Webcast Resource Links page on OTN.

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  • Oracle OpenWorld Preview: Oracle WebCenter Customer Appreciation Reception

    - by Christie Flanagan
    Attention Oracle WebCenter Customers!  Don't Miss the Oracle WebCenter Customer Appreciation Reception Oracle WebCenter partners Fishbowl Solutions, Fujitsu, Keste, Mythics, Redstone Content Solutions, TEAM Informatics, and TekStream invite you to a private cocktail reception at one of San Francisco's finest hotels. Please join us and other Oracle WebCenter customers for hors d'oeuvres and cocktails at this exclusive reception. Don't miss this opportunity to meet and talk with executives from Oracle WebCenter product management and product marketing, and premier Oracle WebCenter partners. We look forward to seeing you! RSVP Now If you are an Oracle WebCenter customer, please RSVP to surveymonkey.com/s/OOW12 by September 26, 2012. You will receive an e-mail notification from [email protected] confirming your attendance for this event. Sponsored by: If you are an employee or official of a government organization, please click here for important ethics information regarding this event.

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  • Eliminating Downtime During Database Upgrades: A Customer Case Study

    - by irem.radzik(at)oracle.com
    Planned outages, such as database, OS, hardware upgrades and migrations, are a fact of life. Even though they are "planned" and many of them are performed during "off business hours", they can still interrupt operations-- especially for global operations and online businesses. For this reason many IT organizations postpone these critical infrastructure improvement projects, which in turn result in delays in advancing business operations. This week, on Thursday January 13th, we will host a free webcast on this topic, and will feature Oracle GoldenGate's customer Atmos Energy. Atmos Energy implemented Oracle GoldenGate for eliminating downtime during their database upgrade from Oracle Database 8.1.7 to Oracle Database 11.1.0.7. Jos Francis, Lead DBA for Atmos, and Ronald Nedd, Sr. DBA for Atmos, will be presenting their database upgrade project and their solution architecture. Join us at this live webcast and hear from our customer and product management how to eliminate planned outages with Oracle GoldenGate's real-time, heterogeneous data replication capabilities.

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  • UPK & Tutor Customer Roundtable Discussions

    - by [email protected]
    UPK & Tutor Developers are a creative bunch and we hear from lots of customers using our tools in a variety of ways that bring value to their organizations. A large retail organization uses UPK to teach cash handling skills at each of their stores, a national packaging company uses it for their phone system training. A university's technical team uses UPK to capture customizations that are being made to their HCM and FIN applications, building a library of topics purely for the technical team around how customizations were done including who requested them and why. When it comes time to upgrade, it's easy for them to determine if a customization needs to be carried forward and if so, they know exactly how it was done previously. Almost every customer has a story, and we've captured some of them via our quarterly UPK & Tutor Customer Roundtable iSeminar series and we continue to add more. Click this link to hear how customers like you are using UPK & Tutor in their organizations. Who knows, you may pick up some new tricks to wow your colleagues and management!

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  • Business Success with BPM: Customer Experiences

    - by Ajay Khanna
    Oracle OpenWorld provides a unique opportunity to listen to Oracle Business Process Management Customers. This year we have many customers including Novartis, University of Melbourne, McAfee, Nagravision, Amadeus among others speaking at various sessions. One of such session is the customer panel hosted by Manas Deb from Oracle Product Management team. In this session, you will hear your peers discuss how they have overcome technical and organizational challenges; delivered success; and brought improved efficiency, visibility, and business agility to their companies. If you are interested in hearing more about how our customers use Oracle Business Process Management Suite, join us for the following session: Business Success with BPM: Customer Experiences Monday, Oct 1, 4:45 PM - 5:45 Moscone South - 308 Oracle Business Process Management Track covers a variety of topics, and speakers covering technology, methodology and best practices. You can see the list of Business process Management sessions here. Come back to this blog for more coverage from Oracle OpenWorld!

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  • The Nine Cs of Customer Engagement

    - by Michael Snow
    Avoid Social Media Fatigue - Learn the 9 C's of Customer Engagement inside the Click Here The order you must follow to make the colored link appear in browsers. If not the default window link will appear 1. Select the word you want to use for the link 2. Select the desired color, Red, Black, etc 3. Select bold if necessary ___________________________________________________________________________________________________________________ Templates use two sizes of fonts and the sans-serif font tag for the email. All Fonts should be (Arial, Helvetica, sans-serif) tags Normal size reading body fonts should be set to the size of 2. Small font sizes should be set to 1 !!!!!!!DO NOT USE ANY OTHER SIZE FONT FOR THE EMAILS!!!!!!!! ___________________________________________________________________________________________________________________ -- Have We Hit a Social-Media Plateau? In recent years, social media has evolved from a cool but unproven medium to become the foundation of pragmatic social business and a driver of business value. Yet, time is running out for businesses to make the most out of this channel. This isn’t a warning. It’s a fact. Join leading industry analyst R “Ray” Wang as he explains how to apply the nine Cs of engagement to strengthen customer relationships. Learn: How to overcome social-media fatigue and make the most of the medium Why engagement is the most critical factor in the age of overexposure The nine pillars of successful customer engagement Register for the eighth Webcast in the Social Business Thought Leaders series today. Register Now Thurs., Sept. 20, 2012 10 a.m. PT / 1 p.m. ET Presented by: R “Ray” Wang Principal Analyst and CEO, Constellation Research Christian Finn Senior Director, Product Management Oracle Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement SEV100103386 Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States Your privacy is important to us. You can login to your account to update your e-mail subscriptions or you can opt-out of all Oracle Marketing e-mails at any time.Please note that opting-out of Marketing communications does not affect your receipt of important business communications related to your current relationship with Oracle such as Security Updates, Event Registration notices, Account Management and Support/Service communications.

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  • All Access Pass to Oracle Support

    - by Leslie-Oracle
    Untitled Document Looking for tips, recommendations and resources to help you keep your Oracle applications and systems running at peak performance? Want to find out how to get more out of your Oracle Premier Support coverage? More than 500 experts from across Services and Support will be on hand at Oracle OpenWorld to answer your questions and share best practices for adopting and optimizing Oracle technology. Find out what Oracle experts know about the best tools, tips and resources for supporting and upgrading Oracle technology. Attend one of our “Best Practices” sessions. Stop by the Oracle Support Stars Bar to talk with support experts. Open daily @ Moscone West, Exhibition hall 3161. See Oracle support tools in action at one of our demos. View the schedule of all of our Oracle Premier Support activities at Oracle OpenWorld for more information. See you there!

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  • EBS Accounts Payables Customer Advisory

    - by cwarticki
    Blogging to let you know of an important set of Oracle Payables patches that were released for R12.1 customers.  Accounts Payable Customer Advisory: Dear Valued Oracle Support Customer, Since the release of R12.1.3 a number of recommended Payables patches have been made available as standalone patches, to help address important business process incidents. Adoption of these patches is highly recommended. To further facilitate adoption of these Payables patches Oracle has consolidated them into a single Recommended Patch Collection (RPC). The RPC is a collection of recommended Payables patches created with the following goals in mind: Stability: Help address issues that are identified by Oracle Development and Oracle Software Support that may interfere with the normal completion of important business processes such as period close. Root Cause Fixes: Help make available root cause fix for data integrity that may delay period close, normal invoice flow and other business actions. Compact: Keep the file footprint as small as possible to help facilitate the install process and minimize testing. Granular: Collection of patches based on functional area that allows customer to apply, based on their individual needs and goals, all three RPC’s at once or in phases. Payables: -          New AP RPC (14273383:R12.AP.B) has all data corruption root cause fixes known to date plus tons of other crucial fixes (Note: 1397581.1). -          Companion must have RPCs: o   Note: 1481221.1: R12.1: Payments Recommended Patch Collection (IBY RPC), August 2012 o   Note: 1481235.1: R12.1: E-Business Tax Recommended Patch Collection (ZX RPC), August 2012 o   Note: 1481222.1: R12.1: Sub Ledger Accounting (SLA) Recommended Patch Collection (XLA RPC), August 2012 -          This time we beat the system far harder on testing and it held up remarkably well. We could not get any data corruption events in the Invoice Cancel/Discard flow (that is the #1 generator) neither we could cause Orphan Events in the system. Therefore this is very good code. Financials: -          ALL FIN modules now have RPCs: full listing is in (Note: 954704.1)

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  • Now Available:Oracle Utilities Customer Self Service Version 2.1

    - by Roxana Babiciu
    The Oracle Utilities Global Business Unit is pleased to announce the general availability of Oracle Utilities Customer Self Service 2.1. It is ready for customers and partners to download and install via the Oracle Software Delivery Cloud. Key Features & Benefits: Oracle Utilities Customer Self Service 2.1 includes several new capabilities and enhancements including significantly improved Commercial Account Management and Advanced Notification Management using a new Oracle Utilities Notification Center module (licensed separately). These include the following: Advanced Notification Management Online Issues and Forms Management • Budget Management and Billing for Billed Budgets Prepaid User Dashboard Enhanced Usage Details Web Presentment Start/Stop/Transfer Service Automation Payment Arrangement Automation Account Sets Management for Large Commercial Customers Multiple Account Usage Data Aggregation, Comparison, and Data Download Multiple Account Financial History Mobile Outage Maps More information can be found on OPN

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  • Twitter Customer Sentiment Analysis

    - by Liam McLennan
    The breakable toy that I am currently working on is a twitter customer sentiment analyser. It scrapes twitter for tweets relating to a particular organisation, applies a machine learning algorithm to determine if the content of tweet is positive or negative, and generates reports of the sentiment data over time, correlated to dates, events and news feeds. I’m having lots of fun building this, but I would also like to learn if there is a market for quantified sentiment data. So that I can start to show people what I have in mind I have created a mockup of the simplest and most important report. It shows customer sentiment over time, with important events highlighted. As the user moves their mouse to the right (forward in time) the source data area scrolls up to display the tweets from that time. The tweets are colour coded based on sentiment rating. After I started working on this project I discovered that a team of students have already built something similar. It is a lot of fun to enter your employers name and see what it says.

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  • Mobile My Oracle Support 6.3 Release is live!

    - by JanSyss
    We have released Mobile My Oracle Support 6.3 last Saturday (13-Oct-2012), including 10 enhancements and almost 40 bug fixes. Mobile My Oracle Support is My Oracle Support's webapplication optimized for mobile devices to manage your Service Requests, your On Demand Requests for Change (RFCs), search over Support's Knowledge Base, Bug database or Sun System Handbook, and to manage your pending user requests (CUA). You can find the application at http://support.oracle.mobi  or get redirected from http://support.oracle.com when using a mobile device. Overall Several UI optimizations in different screens. Service Request Area Show the platinum icon for Platinum SRs and the restore status for Platinum Sev 1s. Email send with Share functionality now contains links to Mobile MOS and Full Site. Knowledge Management Area Ability in Advanced Search to search the Sun System Handbook (cfr. screenshot below) Better rendering of the KB documents to avoid where possible horizontal scrolling. Don't hesitate to share your feedback and comments or even requests.

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  • WebCenter Customer Webcast - Nov 27th/28th

    - by Kellsey Ruppel
    WebCenter Customer Webcast - Nov 27th/28th Join the Oracle WebCenter team on this all important webcast as we present the latest product direction that was recently shared at the Oracle OpenWorld 2012 conference in San Francisco, CA. This next Oracle WebCenter Quarterly Customer Update Webcast is scheduled to air on Nov 27th (Nov 28th in Asia Pacific). We will also be sharing the latest product updates and key support announcements that all Oracle WebCenter professionals and solution owners need to know. Don’t miss out on getting the latest information! There will be two live sessions with Q&A at the end of each session. Register for Session 1 -  Nov 27th 9am San Francisco, 12pm New York, 5 pm London Register for Session 2 – Nov 28thth 9am Singapore, 11am Sydney, (27th) 6pm San Francisco

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  • A new clients come into my web agency. How to configure email and social accounts to work better? [on hold]

    - by Marco Panichi
    I created websites for many years but still have not found the right way to organize all the email and social accounts of every clients. I mean, every web agency follows dozens of customers. Each client needs at least Google Analytics, AdWords, a Facebook page, a Twitter profile, a Youtube channel, probably a listing on Google Places and maybe a Mail Chimp (or similar) account. The web agency, in my opinion, must own these accounts, use them to deliver results to the customer and -of course- make them available to the customer for two reasons: - The customer must be able to see how things are going - The client must have the ability to change web agency without suffering The web agency, however, has many problems in having all of these accounts. For example, I like the idea of having a Gmail account for each client and from that account use all the products of Google. But is not possible to create more than many Gmail account from the same ip address and with the same phone number. The web agency could invite the customer to create his own accounts but: - This is not necessary a value for the customer (indeed...) - The web agency would manage them, however, from the same ip address, incurring in problems - If phone verification occurs, the web agency has to disturb the customer for verification Have you the same problem? How to solve it?

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  • Compiling PHP with GD and libjpeg support

    - by Robin Winslow
    I compile my own PHP, partly to learn more about how PHP is put together, and partly because I'm always finding I need modules that aren't available by default, and this way I have control over that. My problem is that I can't get JPEG support in PHP. Using CentOS 5.6. Here are my configuration options when compiling PHP 5.3.8: './configure' '--enable-fpm' '--enable-mbstring' '--with-mysql' '--with-mysqli' '--with-gd' '--with-curl' '--with-mcrypt' '--with-zlib' '--with-pear' '--with-gmp' '--with-xsl' '--enable-zip' '--disable-fileinfo' '--with-jpeg-dir=/usr/lib/' The ./configure output says: checking for GD support... yes checking for the location of libjpeg... no checking for the location of libpng... no checking for the location of libXpm... no And then we can see that GD is installed, but that JPEG support isn't there: # php -r 'print_r(gd_info());' Array ( [GD Version] => bundled (2.0.34 compatible) [FreeType Support] => [T1Lib Support] => [GIF Read Support] => 1 [GIF Create Support] => 1 [JPEG Support] => [PNG Support] => 1 [WBMP Support] => 1 [XPM Support] => [XBM Support] => 1 [JIS-mapped Japanese Font Support] => ) I know that PHP needs to be able to find libjpeg, and it obviously can't find a version it's happy with. I would have thought /usr/lib/libjpeg.so or /usr/lib/libjpeg.so.62 would be what it needs, but I supplied it with the correct lib directory (--with-jpeg-dir=/usr/lib/) and it doesn't pick them up so I guess they can't be the right versions. rpm says libjpeg is installed. Should I yum remove and reinstall it, and all it's dependent packages? Might that fix the problem? Here's a paste bin with a collection of hopefully useful system information: http://pastebin.com/ied0kPR6

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  • Oracle Service Cloud May 2014 Release – Focus on your driving by JP Saunders

    - by Tuula Fai
    The next time you’re twiddling dials on your car’s dashboard to get the air to blow in the right direction, and the right song to play on the stereo, while pulling on the wires to charge your phone and punching in passwords to re-sync your hands-free headset to take a call, consider this… Does having a better dashboard UI in your car improve your driving performance? The Tesla car has one of the most modern and intuitive dashboards in any commercial car today. It is actually based on the design of a smart phone, which can download apps and updates directly from the cloud.  The 17” touchscreen, Lynx-based dashboard totally integrates all channels and devices, allowing the driver to focus on the smooth driving and power of this luxury (toy) car.  What the folks at Tesla didn't do was avoid the complexity of our needs. Instead, they streamlined them. And, while we might not all be able to afford a Tesla, their approach demonstrates that a modern UI approach can ultimately make a positive difference in our lives and businesses.  This is why the productivity and effectiveness of a Modern Contact Center is many times greater than that of a traditional contact center. Agents in a Modern Contact Center get to focus on the task at hand, the customer engagement, rather than stumbling their way through Lego blocks of complexity.  The Oracle Service Cloud is a modern approach to customer service that empowers your agents to achieve greater focus on improving your operational and strategic success through streamlined business processes.  Here are some of the recent May 2014 release highlights to the Oracle Service Cloud: Performance Enhanced Desktop UI A modern agent desktop interface that optimizes clumsy tasks, logins, screens and workflows and is optimized for agent and system performance. Improvements include performance for drag-and-drop configurable views, saved searches, and improved caching for high-speed performance even during disconnected or slow internet access.  Customer Experience Routing A streamlined automatic way to connect the right customer need to the best agent skills, based on multidimensional variables such as product skills, language skills, workload, call volume to optimize the connection and resolution experience. On-The-Go Mobile Improvements to the Agent mobile app that extend connectivity to websites, and customer surveys that are mobile-ready and rendered for any device, and ensure the customer’s voice is captured while the insight is still top of mind.  Infused Social Engagement Enhancements to infused social capabilities allow agents to respond in social threads directly from within the agent desktop, with the information becoming part of the incident record for automatic actions (such as replay or escalate) triggered off the response. Front-End Siebel Contact Center The market leading online Web Customer Self-Service interface from the Oracle Service Cloud, is now out-of-the-box ready for Oracle Siebel customers. Deploy a new online web self-service interface in a matter of weeks to have customers self-serve and self-solve answers, with escalated incidents routed directly into the Oracle Siebel Contact Center. For more information on the latest enhancements for the Oracle Service Cloud, please see the Oracle Service Cloud May 2014 Capabilities and Benefits. Related blogs: Oracle Service Cloud Feb 2014

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  • Learning AngularJS by Example – The Customer Manager Application

    - by dwahlin
    I’m always tinkering around with different ideas and toward the beginning of 2013 decided to build a sample application using AngularJS that I call Customer Manager. It’s not exactly the most creative name or concept, but I wanted to build something that highlighted a lot of the different features offered by AngularJS and how they could be used together to build a full-featured app. One of the goals of the application was to ensure that it was approachable by people new to Angular since I’ve never found overly complex applications great for learning new concepts. The application initially started out small and was used in my AngularJS in 60-ish Minutes video on YouTube but has gradually had more and more features added to it and will continue to be enhanced over time. It’ll be used in a new “end-to-end” training course my company is working on for AngularjS as well as in some video courses that will be coming out. Here’s a quick look at what the application home page looks like: In this post I’m going to provide an overview about how the application is organized, back-end options that are available, and some of the features it demonstrates. I’ve already written about some of the features so if you’re interested check out the following posts: Building an AngularJS Modal Service Building a Custom AngularJS Unique Value Directive Using an AngularJS Factory to Interact with a RESTful Service Application Structure The structure of the application is shown to the right. The  homepage is index.html and is located at the root of the application folder. It defines where application views will be loaded using the ng-view directive and includes script references to AngularJS, AngularJS routing and animation scripts, plus a few others located in the Scripts folder and to custom application scripts located in the app folder. The app folder contains all of the key scripts used in the application. There are several techniques that can be used for organizing script files but after experimenting with several of them I decided that I prefer things in folders such as controllers, views, services, etc. Doing that helps me find things a lot faster and allows me to categorize files (such as controllers) by functionality. My recommendation is to go with whatever works best for you. Anyone who says, “You’re doing it wrong!” should be ignored. Contrary to what some people think, there is no “one right way” to organize scripts and other files. As long as the scripts make it down to the client properly (you’ll likely minify and concatenate them anyway to reduce bandwidth and minimize HTTP calls), the way you organize them is completely up to you. Here’s what I ended up doing for this application: Animation code for some custom animations is located in the animations folder. In addition to AngularJS animations (which are defined using CSS in Content/animations.css), it also animates the initial customer data load using a 3rd party script called GreenSock. Controllers are located in the controllers folder. Some of the controllers are placed in subfolders based upon the their functionality while others are placed at the root of the controllers folder since they’re more generic:   The directives folder contains the custom directives created for the application. The filters folder contains the custom filters created for the application that filter city/state and product information. The partials folder contains partial views. This includes things like modal dialogs used in the application. The services folder contains AngularJS factories and services used for various purposes in the application. Most of the scripts in this folder provide data functionality. The views folder contains the different views used in the application. Like the controllers folder, the views are organized into subfolders based on their functionality:   Back-End Services The Customer Manager application (grab it from Github) provides two different options on the back-end including ASP.NET Web API and Node.js. The ASP.NET Web API back-end uses Entity Framework for data access and stores data in SQL Server (LocalDb). The other option on the back-end is Node.js, Express, and MongoDB.   Using the ASP.NET Web API Back-End To run the application using ASP.NET Web API/SQL Server back-end open the .sln file at the root of the project in Visual Studio 2012 or higher (the free Express 2013 for Web version is fine). Press F5 and a browser will automatically launch and display the application. Using the Node.js Back-End To run the application using the Node.js/MongoDB back-end follow these steps: In the CustomerManager directory execute 'npm install' to install Express, MongoDB and Mongoose (package.json). Load sample data into MongoDB by performing the following steps: Execute 'mongod' to start the MongoDB daemon Navigate to the CustomerManager directory (the one that has initMongoCustData.js in it) then execute 'mongo' to start the MongoDB shell Enter the following in the mongo shell to load the seed files that handle seeding the database with initial data: use custmgr load("initMongoCustData.js") load("initMongoSettingsData.js") load("initMongoStateData.js") Start the Node/Express server by navigating to the CustomerManager/server directory and executing 'node app.js' View the application at http://localhost:3000 in your browser. Key Features The Customer Manager application certainly doesn’t cover every feature provided by AngularJS (as mentioned the intent was to keep it as simple as possible) but does provide insight into several key areas: Using factories and services as re-useable data services (see the app/services folder) Creating custom directives (see the app/directives folder) Custom paging (see app/views/customers/customers.html and app/controllers/customers/customersController.js) Custom filters (see app/filters) Showing custom modal dialogs with a re-useable service (see app/services/modalService.js) Making Ajax calls using a factory (see app/services/customersService.js) Using Breeze to retrieve and work with data (see app/services/customersBreezeService.js). Switch the application to use the Breeze factory by opening app/services.config.js and changing the useBreeze property to true. Intercepting HTTP requests to display a custom overlay during Ajax calls (see app/directives/wcOverlay.js) Custom animations using the GreenSock library (see app/animations/listAnimations.js) Creating custom AngularJS animations using CSS (see Content/animations.css) JavaScript patterns for defining controllers, services/factories, directives, filters, and more (see any JavaScript file in the app folder) Card View and List View display of data (see app/views/customers/customers.html and app/controllers/customers/customersController.js) Using AngularJS validation functionality (see app/views/customerEdit.html, app/controllers/customerEditController.js, and app/directives/wcUnique.js) More… Conclusion I’ll be enhancing the application even more over time and welcome contributions as well. Tony Quinn contributed the initial Node.js/MongoDB code which is very cool to have as a back-end option. Access the standard application here and a version that has custom routing in it here. Additional information about the custom routing can be found in this post.

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  • Know Your Audience, And/Or Your Customer

    - by steve.diamond
    Yesterday I gave an internal presentation to about 20 Oracle employees on "messaging," not messaging technology, but embarking on the process of building messages. One of the elements I covered was the importance of really knowing and understanding your audience. As a humorous reference I included two side-by-side photos of Oakland A's fans and Oakland Raiders fans. The Oakland A's fans looked like happy-go-lucky drunk types. The Oakland Raiders fans looked like angry extras from a low budget horror flick. I then asked my presentation attendees what these two groups had in common. Here's what I heard. --They're human (at least I THINK they're human). --They're from Oakland. --They're sports fans. After that, it was anyone's guess. A few days earlier we were putting the finishing touches on a sales presentation for one of our product lines. We had included an upfront "lead in" addressing how the economy is improving, yet that doesn't mean sales executives will have any more resources to add to their teams, invest in technology, etc. This "lead in" included miscellaneous news article headlines and statistics validating the slowly improving economy. When we subjected this presentation to internal review two days ago, this upfront section in particular was scrutinized. "Is the economy really getting better? I (exclamation point) don't think it's really getting better. Haven't you seen the headlines coming out of Greece and Europe?" Then the question TO ME became, "Who will actually be in the audience that sees and hears this presentation? Will s/he be someone like me? Or will s/he be someone like the critic who didn't like our lead-in?" We took the safe route and removed that lead in. After all, why start a "pitch" with a component that is arguably subjective? What if many of our audience members are individuals at organizations still facing a strong headwind? For reasons I won't go into here, it was the right decision to make. The moral of the story: Make sure you really know your audience. Harness the wisdom of the information your organization's CRM systems collect to get that fully informed "customer view." Conduct formal research. Conduct INFORMAL research. Ask lots of questions. Study industries and scenarios that have nothing to do with yours to see "how they do it." Stop strangers in coffee shops and on the street...seriously. Last week I caught up with an old friend from high school who recently retired from a 25 year career with the USMC. He said, "I can learn something from every single person I come into contact with." What a great way of approaching the world. Then, think about and write down what YOU like and dislike as a customer. But also remember that when it comes to your company's products, you are most likely NOT the customer, so don't go overboard in superimposing your own world view. Approaching the study of customers this way adds rhyme, reason and CONTEXT to lengthy blog posts like this one. Know your audience.

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