1 Google Analytics account or top-level domain + profiles for sub-domains vs. 1 account for each sub-domain
- by Eric Nguyen
We have the following websites
An online magazine Singapore edition - sg.abc.com
The same online magazine Malaysia edition - my.abc.com
Forums around the same subjects as the online magazine but functions independently - forums.abc.com
Classifieds site rather also around the same subjects but functions independently - directory.abc.com
Each of the above websites currently has its own Google Analytics account.
abc.com has a separate Google Analytics account too.
sg.abc.com has the most traffic and generates most revenues
Are there any practical benefits of merging all the above sub-domains to be under abc.com?
I can think of more reliable analytics and consistency for sure.
Are there more? cross-sales?