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  • New York Coherence Special Interest Group, Jan 13 2011

    - by ruma.sanyal
    Please join us for our next exciting event. We are pleased to announce that Aleksander Seovic, Craig Blitz and Madhav Sathe will be presenting to our group. Presentation details are provided below. Time: 3:00pm - 6:00pm ET Where: Oracle Office, Room 30076, 520 Madison Avenue, 30th Floor, NY We will be providing snacks and beverages. Register! - Registration is required for building security. Presentations:? Getting the Most out of your Coherence Cluster with Oracle Enterprise Manager - Madhav Sathe, Principal Product Manager (Oracle) How To Build a Coherence Practice - Craig Blitz, Senior Principal Product Manager (Oracle) Congratulations on your decision to buy Oracle Coherence. We believe you have chosen an excellent product. Now the hard work begins. To help you get the most out of Coherence from both a project and enterprise perspective, this talk will introduce you to resources available from Oracle and through the Coherence ecosystem. The talk will also discuss best organizational practices you can implement to ensure success with Coherence. The speaker will use his significant experience with customers' Coherence deployment to show what works and what doesn't in practice. Coherence in the Cloud - Aleksandar Seovic, Founder and Managing Director (S4HC) Amazon Web Services cloud provides great and affordable foundation for the next generation of scalable web applications. Application servers, load balancers, and scalable storage can be provisioned in a matter of minutes and used for pennies an hour. However, AWS cloud also brings a set of new architectural challenges, such as transient file systems and dynamically assigned IP addresses. In this session we will look at a real-world example of how Coherence can be used to address some of these challenges and show why the combination of AWS cloud and Coherence has a great synergy.

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  • Security Risks of Unsigned ClickOnce Manifests

    - by Tom Tom
    Using signed manifests in ClickOnce deployments, it is not possible to modify files after the deployment package has been published - installation will fail as hash information in the manifest won't match up with the modified files. I recently stumbled upon a situation where this was problematic - customers need to be able to set things like connection strings in app.config before deploying the software to their users. I got round the problem by un-checking the option to "Sign the ClickOnce manifests" in VS2010 and explicitly excluding the app.config file from the list of files to have hashes generated during the publish process. From a related page on MSDN "Unsigned manifests can simplify development and testing of your application. However, unsigned manifests introduce substantial security risks in a production environment. Only consider using unsigned manifests if your ClickOnce application runs on computers within an intranet that is completely isolated from the internet or other sources of malicious code." In my situation, this isn't an immediate problem - the deployment won't be internet-facing. However, I'm curious to learn what the "substantial security risks" of what I've done would be if it was internet-facing (or if things changed and it needed to be in the future). Thanks in advance!

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  • Lending Club Selects Oracle ERP Cloud Service

    - by Di Seghposs
    Another Oracle ERP Cloud Service customer turning to Oracle to help increase efficiencies and lower costs!! Lending Club, the leading platform for investing in and obtaining personal loans, has selected Oracle Fusion Financials to help improve decision-making and workflow, implement robust reporting, and take advantage of the scalability and cost savings provided by the cloud. After an extensive search, Lending Club selected Oracle due to the breadth and depth of capabilities and ongoing innovation of Oracle ERP Cloud Service. Since their online lending platform is internally developed, they chose Oracle Fusion Financials in the cloud to easily integrate with current systems, keep IT resources focused on the organization’s own platform, and reap the benefits of lowered costs in the cloud. The automation, communication and collaboration features in Oracle ERP Cloud Service will help Lending Club achieve their efficiency goals through better workflow, as well as provide greater control over financial data. Lending Club is also implementing robust analytics and reporting to improve decision-making through embedded business intelligence. “Oracle Fusion Financials is clearly the industry leader, setting an entirely new level of insight and efficiencies for Lending Club,” said Carrie Dolan, CFO, Lending Club. “We are not only incredibly impressed with the best-of-breed capabilities and business value from our adoption of Oracle Fusion Financials, but also the commitment from Oracle to its partners, customers, and the ongoing promise of innovation to come.” Resources: Oracle ERP Cloud Service Video Oracle ERP Cloud Service Executive Strategy Brief Oracle Fusion Financials Quick Tour of Oracle Fusion Financials If you haven't heard about Oracle ERP Cloud Service, check it out today!

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  • White Paper on Analysis Services Tabular Large-scale Solution #ssas #tabular

    - by Marco Russo (SQLBI)
    Since the first beta of Analysis Services 2012, I worked with many companies designing and implementing solutions based on Analysis Services Tabular. I am glad that Microsoft published a white paper about a case-study using one of these scenarios: An Analysis Services Case Study: Using Tabular Models in a Large-scale Commercial Solution. Alberto Ferrari is the author of the white paper and many people contributed to it. The final result is a very technical document based on a case study, which provides a level of detail that I don’t see often in other case studies (which are usually more marketing-oriented). This white paper has the following structure: Requirements (data model, capacity planning, client tool) Options considered (SQL Server Columnstore Indexes, SSAS Multidimensional, SSAS Tabular) Data Model optimizations (memory compression, query performance, scalability) Partitioning and Processing strategy for near real-time latency Hardware selection (NUMA analysis, Azure VM tests) Scalability tests (estimation of maximum users per node) If you are in charge of evaluating Tabular as analytical engine, or if you have to design your solution based on Tabular, this white paper is a must read. But if you just want to increase your knowledge of Analysis Services, you will find a lot of useful technical information. That said, my favorite quote of the document is the following one, funny but true: […] After several trials, the clear winner was a video gaming machine that one guy on the team used at home. That computer outperformed any available server, running twice as fast as the server-class machines we had in house. At that point, it was clear that the criteria for choosing the server would have to be expanded a bit, simply because it would have been impossible to convince the boss to build a cluster of gaming machines and trust it to serve our customers.  But, honestly, if a business has the flexibility to buy gaming machines (assuming the machines can handle capacity) – do this. Owen Graupman, inContact I want to write a longer discussion about how companies are adopting Tabular in scenarios where it is the hidden engine of a more complex solution (and not the classical “BI system”), because it is more frequent than you might expect (and has several advantages over many alternative approaches).

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  • Pricing: Meet or Beat?

    - by charles.knapp
    My home dishwasher started making some really interesting noises. I heard radio advertisements from two retailers who promised to meet any competitor's price. Then, I heard another retailer promising that their everyday prices beat their competitors. That got me to thinking about the power of pricing and promotions in the marketing mix (product, price, placement, promotions, and people). What is more powerful to say in a competitive market: your company will meet a similar offer, or your company will beat the others? Will you sell more if you meet or if you beat? I found that the retailer who promised to beat the others really had the best everyday pricing. Even better for me, another retailer had an exclusive promotional sale for long-term customers. Their loyalty promotion beat the best everyday discounter. So, I got the quality and performance I wanted at a tremendous price. So, I have two challenges for marketers. First, where you really have to compete on price as a dominant factor, give people strong reasons to do business with you. If you try to meet other's prices, make the leap to actually beat and not merely meet. Second, upgrade your firm's capabilities where needed. Oracle offers a complete range of great CRM software for loyalty management, marketing promotions, and pricing management that will help you to grow your business.

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  • Want to be part of the most meaningful Customer Experience conversation today?

    - by Tony Berk
    v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Today's entry is written by Chris Warner, Director, Product Strategy at Oracle. By now you’ve undoubtedly seen the blogs and announcements about Oracle OpenWorld. And perhaps you’ve also seen the news about OpenWorld’s newest sister event: Oracle Customer Experience (CX) Summit @ OpenWorld. Oracle CX Summit was created to be the most meaningful CX event, to be truly unique, to serve as the place to discover what it takes and what it really means to put the customer at the center of your business success. One long-time Oracle customer, when told about the Oracle CX Summit, put it this way: ‘This makes me rethink how I think about Oracle and Customer Experience’. Listen to what she heard and you be the judge. We believe Customer Experience (‘CX’) is a movement, not just the latest ‘IT’ tech trend. CX isn’t something you can simply ‘install’. CX is one of the most strategic initiatives an organization can undertake. Customer Experience is about connecting with an organization’s most important asset, the customer, and the critical role that connection has to an organization’s success. And there’s never been a bigger gathering of the smartest CX minds, most successful CX companies, and innovative CX examples than Oracle CX Summit. Take Subaru, for example. The company fully embraced the CX opportunity and their CX leadership will be on stage at the Oracle CX Summit to share their CX journey. They radically changed the way they interact with their customers, empower their employees, and differentiate their brand. And this is a story with a phenomenal happy ending: in a stagnant market and shrinking economy, they GREW their business and outpaced their competition. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} At Oracle CX Summit, you will be surrounded by dozens of CX leaders, visionaries and innovators like Subaru. This three-day event brings together the largest collection of thought leaders and practitioners in Customer Experience ever. Notable presenters include: v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Seth Godin - World-renowned blogger and one ‘the World’s Top 21 Speakers’, author of 14 best-selling books like “Permission Marketing”, and founder of dozens of startups such as Squidoo.com (ranked one of the top 125 sites in the US). Kerry Bodine - VP Principal Analyst at Forrester for Customer Experience, author of the just-published book “Outside In - The Power of Putting Customers at the Center of Your Business”, and renowned author of “The Customer Experience Ecosystem”. Bruce Temkin - Co-founder and Chair of the Customer Experience Professionals Association, revered blogger of “Customer Experience Matters”, former VP Principal Analyst at Forrester for Customer Experience, Founder and Managing Partner of The Temkin Group, a leading Customer Experience research and consulting firm. George Kembel - Executive Director and Co-founder of the Stanford Design School, an established, recognized thought leader in design thinking and innovation, and a Silicon Valley based-CEO, venture capitalist and educator. Gene Alvarez - VP Research Analyst at Gartner and a recognized authority in the Retail and Consumer Goods industry. Gene has been published, featured and referenced in a variety of trade publications for Customer Experience insights. Senior Executives from innovative Customer Experience brands and agencies like AT&T, Intuit, Southwest Airlines, Marriott, Quiksilver, and Sapient. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} But the CX Summit includes much, much more. There are over 30+ role-driven sessions and rountables as well as one-of-a-kind events including: v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} The Customer Experience Innovation Tent featuring hands-on demonstrations of bleeding-edge customer experiences like the Share Happy Ice Cream Machine A hands-on Customer Journey Mapping Workshop that lets you learn design thinking techniques for innovating differentiated experiences that drive cross-functional alignment Access to the Oracle OpenWorld Exhibition Halls and DEMOgrounds as well as a week-long Live Music Festival and the Oracle Appreciation Event featuring Pearl Jam and Kings of Leon Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} At Oracle, we are quite proud of our award-winning suite of CX products, a suite of solutions that can help an organization greatly accelerate their CX journey. But Oracle CX Summit isn’t about products. It’s about how an organization can succeed in its CX initiative. There’s never been a bigger gathering of the smartest CX minds, most successful CX companies, and innovative CX examples than Oracle CX Summit. Come join the Customer Experience Revolution. Register for Oracle CX Summit @ OpenWorld here. v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} --

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  • Taking web sites offline for demonstration

    While working in software development in general, and in web development for a couple of customers it is quite common that it is necessary to provide a test bed where the client is able to get an image, or better said, a feeling for the visions and ideas you are talking about. Usually here at IOS Indian Ocean Software Ltd. we set up a demo web site on one of our staging servers, and provide credentials to the customer to access and review our progress and work ad hoc. This gives us the highest flexibility on both sides, as the test bed is simply online and available 24/7. We can update the structure, the UI and data at any time, and the client is able to view it as it suits best for her/him. Limited or lack of online connectivity But what is going to happen when your client is not capable to be online - no matter for what reasons; here are some more obvious ones: No internet connection (permanently or temporarily) Expensive connection, ie. mobile data package, stay at a hotel, etc. Presentation devices at an exhibition, ie. using tablets or iPads Being abroad for a certain time, and only occasionally online No network coverage, especially on mobile Bad infrastructure, like ie. in Third World countries Providing a catalogue on CD or USB pen drive Anyway, it doesn't matter really. We should be able to provide a solution for the circumstances of our customers. Presentation during an exhibition Recently, we had the following request from a customer: Is it possible to let us have a desktop version of ResortWork.co.uk that we can use for demo purposes at the forthcoming Ski Shows? It would allow us to let stand visitors browse the sites on an iPad to view jobs and training directory course listings. Yes, sure we can do that. Eventually, you might think why don't they simply use 3G enabled iPads for that purpose? As stated above, there might be several reasons for that - low coverage, expensive data packages, etc. Anyway, it is not a question on how to circumvent the request but to deliver a solution to that. Possible solutions... or not? We already did offline websites earlier, and even established complete mirrors of one or two web sites on our systems. There are actually several possibilities to handle this kind of request, and it mainly depends on the system or device where the offline site should be available on. Here, it is clearly expressed that we have to address this on an Apple iPad, well actually, I think that they'd like to use multiple devices during their exhibitions. Following is an overview of possible solutions depending on the technology or device in use, and how it can be done: Replication of source files and database The above mentioned web site is running on ASP.NET, IIS and SQL Server. In case that a laptop or slate runs a Windows OS, the easiest way would be to take a snapshot of the source files and database, and transfer them as local installation to those Windows machines. This approach would be fully operational on the local machine. Saving pages for offline usage This is actually a quite tedious job but still practicable for small web sites Tool based approach to 'harvest' the web site There quite some tools in the wild that could handle this job, namely wget, httrack, web copier, etc. Screenshots bundled as PDF document Not really... ;-) Creating screencast or video Simply navigate through your website and record your desktop session. Actually, we are using this kind of approach to track down difficult problems in order to see and understand exactly what the user was doing to cause an error. Of course, this list isn't complete and I'd love to get more of your ideas in the comments section below the article. Preparations for offline browsing The original website is dynamically and data-driven by ASP.NET, and looks like this: As we have to put the result onto iPads we are going to choose the tool-based approach to 'download' the whole web site for offline usage. Again, depending on the complexity of your web site you might have to check which of the applications produces the best results for you. My usual choice is to use wget but in this case, we run into problems related to the rewriting of hyperlinks. As a consequence of that we opted for using HTTrack. HTTrack comes in different flavours, like console application but also as either GUI (WinHTTrack on Windows) or Web client (WebHTTrack on Linux/Unix/BSD). Here's a brief description taken from the original website about HTTrack: HTTrack is a free (GPL, libre/free software) and easy-to-use offline browser utility. It allows you to download a World Wide Web site from the Internet to a local directory, building recursively all directories, getting HTML, images, and other files from the server to your computer. HTTrack arranges the original site's relative link-structure. Simply open a page of the "mirrored" website in your browser, and you can browse the site from link to link, as if you were viewing it online. And there is an extensive documentation for all options and switches online. General recommendation is to go through the HTTrack Users Guide By Fred Cohen. It covers all the initial steps you need to get up and running. Be aware that it will take quite some time to get all the necessary resources down to your machine. Actually, for our customer we run the tool directly on their web server to avoid unnecessary traffic and bandwidth. After a couple of runs and some additional fine-tuning - explicit inclusion or exclusion of various external linked web sites - we finally had a more or less complete offline version available. A very handsome feature of HTTrack is the error/warning log after completing the download. It contains some detailed information about errors that appeared on the pages and the links within the pages that have been processed. Error: "Bad Request" (400) at link www.resortwork.co.uk/job-details_Ski_hire:tech_or_mgr_or_driver_37854.aspx (from www.resortwork.co.uk/Jobs_A_to_Z.aspx)Error: "Not Found" (404) at link www.247recruit.net/images/applynow.png (from www.247recruit.net/css/global.css)Error: "Not Found" (404) at link www.247recruit.net/activate.html (from www.247recruit.net/247recruit_tefl_jobs_network.html) In our situation, we took the records of HTTP 400/404 errors and passed them to the web development department. Improvements are to be expected soon. ;-) Quality assurance on the full-featured desktop Unfortunately, the generated output of HTTrack was still incomplete but luckily there were only images missing. Being directly on the web server we simply copied the missing images from the original source folder into our offline version. After that, we created an archive and transferred the file securely to our local workspace for further review and checks. From that point on, it wasn't necessary to get any more files from the original web server, and we could focus ourselves completely on the process of browsing and navigating through the offline version to isolate visual differences and functional problems. As said, the original web site runs on ASP.NET Web Forms and uses Postback calls for interaction like search, pagination and partly for navigation. This is the main field of improving the offline experience. Of course, same as for standard web development it is advised to test with various browsers, and strangely we discovered that the offline version looked pretty good on Firefox, Chrome and Safari, but not in Internet Explorer. A quick look at the HTML source shed some light on this, and there are conditional CSS inclusions based on the user agent. HTTrack is not acting as Internet Explorer and so we didn't have the necessary overrides for this browser. Not problematic after all in our case, but you might have to pay attention to this and get the IE-specific files explicitly. And while having a view at the source code, we also found out that HTTrack actually modifies the generated HTML output. In several occasions we discovered that <div> elements were converted into <table> constructs for no obvious reason; even nested structures. Search 'e'nd destroy - sed (or Notepad++) to the rescue During our intensive root cause analysis for a couple of HTML/CSS problems that needed some extra attention it is very helpful to be familiar with any editor that allows search and replace over multiple files like, ie. sed - stream editor for filtering and transforming text on Linux or my personal favourite Notepad++ on Windows. This allowed us to quickly fix a lot of anchors with onclick attributes and Javascript code that was addressed to ASP.NET files instead of their generated HTML counterparts, like so: grep -lr -e '.aspx' * | xargs sed -e 's/.aspx/.html?/g' The additional question mark after the HTML extension helps to separate the query string from the actual target and solved all our missing hyperlinks very fast. The same can be done in Notepad++ on Windows, too. Just use the 'Replace in files' feature and you are settled. Especially, in combination with Regular Expressions (regex). Landscape of browsers Okay, after several runs of HTML/CSS code analysis, searching and replacing some strings in a pool of more than 4.000 files, we finally had a very good match of an offline browsing experience in Firefox and Chrome on Linux. Next, we transferred that modified set of files to a Windows 8 machine for review on Firefox, Chrome and Internet Explorer 7 to 10, and a Mac mini running Mac OS X 10.7 to check the output on Safari and again on Chrome. Besides IE, for reasons already mentioned above, the results were identical. And last but not least it was about to check web site on tablets. Please continue to read on the following articles: Taking web sites offline for demonstration on Galaxy Tablet Taking web sites offline for demonstration on iPad

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  • Pricing: Meet or Beat?

    - by charles.knapp
    My home dishwasher started making some really interesting noises. It was time to shop. I heard radio advertisements from two retailers who promised to meet any competitor's price. Then, another retailer promised that their everyday prices beat their competitors. That got me to thinking about the power of pricing and promotions in the marketing mix (product, price, placement, promotions, and people). What is more powerful to say in a competitive market: your company will meet a similar offer, or your company will beat the others? Will you sell more if you meet or if you beat? I found that the retailer who promised to beat the others really had the best everyday pricing. I was close to making a purchase. Then, another retailer had an exclusive promotional sale for long-term customers. Their loyalty promotion beat the best everyday discounter. So, I got the quality and performance I wanted at a tremendous price. So, I have two challenges for marketers. First, where you really have to compete on price as a dominant factor, give people strong reasons to do business with you. If you try to meet other's prices, make the leap to actually beat and not merely meet competitor prices. Second, upgrade your firm's capabilities where needed. Oracle offers a complete range of great CRM capabilities for loyalty management, marketing promotions, and pricing management that will help you to grow your business.

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  • Oracle Retail Industry Forum Europe 2014 – Registration Now Open!

    - by Marie-Christin Hansen-Oracle
    We are delighted to announce that registration for the 4th annual Oracle Retail Industry Forum Europe (ORIF Europe) is now open. The event is being held from 10-11 September at the Renaissance St Pancras Hotel in London. ORIF Europe is a must attend event for Oracle Retail customers, retailers who are about to embark on an Oracle implementation, or for those who simply wish to learn more about Oracle Retail solutions and how they support the provision of commerce anywhere. Further details will be announced over the coming weeks, but already confirmed as speakers are: Paul Hornby, Head of eCommerce at Shop Direct, who will discuss the company’s ambitions, challenges faced and the strategy undertaken by the team in driving the business from a catalogue-based to a web-based commerce business. The session will reveal how Shop Direct and Oracle Retail are working together to achieve the transformation of this business into a world-class digital retailer, by building a foundation for future growth for each of its individual brands and target markets. Kate Ancketill, CEO and Founder of GDR Creative Intelligence who will illustrate what best-in-market 'Access Anywhere' retail looks like. From individual retail and next generation personalisation of in-store service, to the land grab for delivery innovation, cutting edge brands are 'training' consumers to check into stores in exchange for concrete benefits. Kate will explore the opportunity this is opening up across the retail landscape. Register for the Oracle Retail Industry Forum today to secure your place.

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  • Webcast: The Power to Translate is Now Inside Oracle WebCenter Sites

    - by kellsey.ruppel
    The Power to Translate is Now Inside Oracle WebCenter Sites You are invited to a special preview of the Lingotek Inside Oracle WebCenter Sites solution which will be showcased at Collaborate in Las Vegas later in April. Register Now! Now it's easy to quickly translate your content directly from Oracle WebCenter Sites using the new Lingotek - Inside for Oracle WebCenter Sites integration. Your users will be able to access translated content, nominate content for translation, and even offer to translate content themselves. Lingotek - Inside Integration: Content identified and seamlessly viewable within Lingotek Workbench. Translation Completed by: Machine and Translation Memory Community Volunteers, Crowdsourcing Professional Translators Translated Content Automatically Saved. Content within Oracle WebCenter Sites: Related Secured Routed Through Workflows Publish to Intranets, Web Sites, Applications Oracle WebCenter Sites Web Experience Management Enables marketers and business users to easily create and manage contextually relevant, social, and interactive online experiences across multiple channels on a global scale. Drive customer acquisition, brand loyalty, and business success Optimize customer engagement across Web, mobile, and social channels Manage large-scale, multichannel global online presence with integration to enterprise applications Register Now! You'll hear from the experts how this can be done. Free 30 Minute Webinar Date: Tues, Apr 17thTime: 8:00am MST, 3pm GMT and 4pm CET Win a Kindle Fire Register before April 6th for a chance to win a Amazon Kindle Fire! Presenter: Rob Vandenberg, President and CEO of Lingotek, drives the vision while leading the charge to change the future of translation. Rob is a well-known technology industry veteran, and his expertise and knowledge surrounding translation, localization, and internationalization materials, software products, and web content serves as an immeasurable asset to customers needs and requirements. Rob is a frequent industry speaker and panelist . Presenter: Andrew PalmerOracleEMEA Alliances DirectorWebCenter Sites System RequirementsPC-based attendeesRequired: Windows® 7, Vista, XP or 2003 ServerMacintosh®-based attendeesRequired: Mac OS® X 10.5 or newer

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  • Banco Espírito Santo Increases Sales Campaign Success Rate with Siebel CRM

    - by Tony Berk
    Banco Espírito Santo (BES), founded in 1869, is the second-largest private financial institution in Portugal with a 20.3% domestic market share, 2.1 million customers, and more than 700 in-country branches. It also has a strong international presence with operations in 23 countries and four continents. With strong growth in its major markets, BES needed a modern, cost-effective, scalable, and reliable customer relationship management (CRM) solution for its retail operations. The bank wanted to optimize client relationship management and integrate all customer touch points and service channels to improve the success of its sales and marketing initiatives. BES implemented the same CRM solution as many other leading banks: Oracle's Siebel CRM. With Siebel CRM 8.1 and other Oracle solutions, BES significantly increased sales of its new financial products across all channels by up to 25%, and it expects to increase annual revenue by up US$4 million annually. It also improved the success rate of bank branch sales, marketing, and lead generation campaigns by nearly 10%. “We are very happy with Oracle’s Siebel CRM applications. We already knew that this was the best solution available, but it has surpassed our best expectations,” said João Manaças, Customer Relationship Management Manager, Personal Marketing Department, Banco Espírito Santo. Click here to learn more about BES's use of Siebel CRM.

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  • Facebook Stories for Retailers

    - by David Dorf
    Getting people to "like" a brand is important because it opens the door to a possible B2C relationship. Once a person likes that brand, the brand can post to their newsfeed with promotions, announcements, and surveys. At least for me, I "hide" the noisy brands and just monitor the ones that keep posts under 4 times a week. I see lots of people, especially with fashion brands, comment on postings at which point the posting is seen by their network. A metric I've heard (but not verified) is that for every person that comments, ten of their friends see the original posting. That's a pretty cheap way to communicate to potential customers in a viral way. Over at mainstreet.com they compiled the a list of the top liked retailers on Facebook as of Feb 1, 2011. They are listed below: 19,414,892 Starbucks 11,302,939 Victoria's Secret 7,925,184 Zara 7,032,398 McDonald's 6,117,222 H&M 5,400,586 Taco Bell 4,665,760 Subway 4,494,849 Lacoste 4,185,570 Hollister 3,973,181 Forever 21 So I guess the public likes their fast-food and fashion. To take this to the next level, Facebook is now displaying Sponsored Stories, which I saw for the first time on my page this weekend. I found this picture at the Wall Blog that depicits Sponsored Stories very well. Over on the right-hand column of a person's page, where they see advertisements and such, Facebook will post stories involving their network of friends and their interaction with sponsored brands. Now their "likes" can suddenly become your ads. "Jessica and Philip like Starbucks. What are you waiting for?" This is another great way to take messages viral by accessing social graphs. As usual there will be a certain level of outcry from privacy advocates, but given the other more iniquitous issues, I believe this will fall by the wayside. Retailers should consider using Sponsored Stories to increase their Likes, and thus increase their voice in the social world.

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  • Using XML as data storage

    - by Kian Mayne
    I was thinking about the XML format and the following quote: “XML is not a database. It was never meant to be a database. It is never going to be a database. Relational databases are proven technology with more than 20 years of implementation experience. They are solid, stable, useful products. They are not going away. XML is a very useful technology for moving data between different databases or between databases and other programs. However, it is not itself a database. Don't use it like one.“ -Effective XML: 50 Specific Ways to Improve Your XML by Elliotte Rusty Harold (page 230, Part 4, Item 41, 2nd paragraph) This seems to really stress that XML should not be used for data storage and should only be used for program to program interoperability. Personally, I disagree and .NET's app.config file that's used to store a program's settings is an example of data storage in an XML file. However for databases rather than configurations etc XML should not be used. To develop my point, I will use two examples: A) Data about customers with fields that are all on one level i.e. there are a number of fields all relating to one customer with no children B) Data about configuration of an application where nested fields and properties make a lot of sense So my question is, Is this still a valid statement and is it now acceptable to store data using XML? EDIT: I've sent an email to the author of that quote to ask for his input/extra context.

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  • Getting Optimal Performance from Oracle E-Business Suite

    - by Steven Chan (Oracle Development)
    Performance tuning and optimization in E-Business Suite environments can involve many different components and diagnostic tools.  Samer Barakat, Senior Architect in our Applications Performance group, held an OpenWorld 2013 session that covered: Performance triage, analysis and diagnostic tools Optimizing the E-Business Suite application tier, including Concurrent Manager Optimizing the E-Business Suite database tier Optimizing the E-Business Suite on Real Application Clusters (RAC) E-Business Suite on engineered systems, including Exadata and Exalogic Optimizing E-Business Suite data management, including archiving and purging  The Applications Performance group works with the world's largest E-Business Suite customers to isolate and resolve performance bottlenecks. This team has helped tune the E-Business Suite environments of world's largest companies to handle staggering amounts of transactional volume in multi-terabyte databases.  This group also publishes our official Oracle Apps benchmarks, white papers, and performance metrics. This is an essential set of tips and techniques that all EBS sysadmins and DBAs can use to improve the performance of their environments: Getting Optimal Performance from Oracle E-Business Suite (PDF, 1.7 MB) OpenWorld 2013 presentations are only available for approximately six months -- until ~March 2013.  Download this one while it's still available. Related Articles E-Business Suite Technology Sessions at OpenWorld 2013 OAUG/Collaborate Recap: Best Practices for E-Business Suite Performance Tuning

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  • Windows 8 Apps Unleashed Now in Bookstores!

    - by Stephen.Walther
    My book Windows 8 Apps with HTML5 and JavaScript Unleashed is now in bookstores! Learn how to create Metro apps Windows 8 apps with JavaScript. And the book is in color! All of the code listings and illustrations are in color. Why build Windows 8 apps? When you create a Windows 8 app, you can put your app in the Windows 8 Store. In other words, customers can buy your app directly from Windows. Think iPhone apps, but for a much larger market. In my book, I explain how you can create both game apps and simple productivity apps by creating Windows 8 apps with JavaScript. The book is a short read and I include plenty of code samples that have been tested against the final release of Windows 8. You can buy the book by going to your local Barnes & Noble bookstore or you can buy the book through Amazon by using the following link: It looks like the book is also available for the Kindle: Kindle: Windows 8 Apps with HTML5 and JavaScript Unleashed

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  • SQLAuthority News – Mark the Date: October 16, 2013 – Introducing NuoDB Blackbirds: THE Distributed Database

    - by Pinal Dave
    I am very excited to announce first on this blog about the release of NuoDB Blackbirds (NuoDB Release 2.0). NuoDB is my favorite application to work with data now a days. They are increasingly gaining market share as well as brining out new features with their every new release. I was very excited when I learned that NuoDB is releasing their flagship release of 2.0 on October 16, 2013. Interesting enough I will be in USA while this release happens and I will be watching it live during my day time. Even though if I had to stay up the entire night to just watch this release, I would do it. Here is the details of the announcements: Introducing NuoDB Blackbirds: THE Distributed Database Date: October 16, 2013 Time: 1:00 PM EDT Location: Online Registration Link What is the best DBMS architecture to handle today’s and tomorrow’s evolving needs? The days of shared disk are over. The times are “a-changin” and IT infrastructure has to change with them. Join NuoDB live for the introduction of our latest major product release, NuoDB Blackbirds, and take a look at why the NuoDB distributed database architecture is the only answer for customers like Fathom Voice, a leading provider of Voice Over IP (VoIP). NuoDB CEO, Barry Morris, welcomes Cameron Weeks, CEO of Fathom Voice to discuss how his company is using DBMS to break away from the pack and become the hottest player in VoIP. The webcast will include demonstrations of a single, logical database running in multiple geographies and a live Q&A. If due to any reason, you cannot watch it live, do not worry at all, just register at this Registration Link, as after the event you will get the link to watch the event on-demand. You can watch the launch event at any time if you have registered for the launch. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL Tagged: NuoDB

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  • Business Forecast: Cloudy with a Chance to Gain

    - by Oracle OpenWorld Blog Team
    Join us at Oracle OpenWorld to learn how Oracle’s cloud solutions are transforming how customers do business.  Whether you’re interested in public, private or managed clouds, Oracle has a cloud session for you.  The Oracle Cloud Computing track offers an in-depth look at Oracle’s comprehensive cloud offerings, with featured keynotes by Oracle executives Larry Ellison and Thomas Kurian, eight general sessions, and more than 300 sessions and demos. Catch these must-see sessions: Keynotes Hardware and Software, Engineered to Work Together: Why It’s A Different Approach (Larry Ellison, Sunday, September 30 at 5:00 p.m.) The Oracle Cloud: Oracle’s Cloud Platform and Applications Strategy (Thomas Kurian, Tuesday, October 2 at 8:00 a.m.) The Oracle Cloud: Where Social Is Built In (Larry Ellison, Tuesday, October 2 at 2:45 p.m.) General Sessions The Future of Development for Oracle Fusion - From Desktop to Mobile to Cloud (Monday, October 1 at 10:45 a.m.) Oracle Fusion Applications - Overview, Strategy, and Roadmap (Monday, October 1 at 10:45 a.m.) Overview of Oracle’s Public Cloud Strategy (Monday, October 1 at 12:15 p.m.) Overview of Oracle’s Public Cloud for Database and Application Developers (Monday, October 1 at 1:45 p.m.) Building and Managing a Private Oracle Database Cloud (Monday, October 1 at 3:15 p.m.) Building and Managing a Private Oracle Java and Middleware Cloud (Monday, October 1 at 4:45 p.m.) Building Mobile Applications with Oracle Cloud (Monday, October 1 at 4:45 p.m.) Using Enterprise Manager to Manage Your Own Private Cloud (Tuesday, October 2 at 11:45 a.m.) Breakthrough Efficiency in Private Cloud Infrastructure (Tuesday, October 2 at 1:15 p.m.) To stay in touch with Oracle Cloud announcements, follow us on Twitter @OracleCloudZone or Like us on Facebook.

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  • Online betting system design [closed]

    - by Rafal
    I am a Computer Science student, preparing for my exam in software engineering. I am strugging with answering one of the sample questions to the scenario below. My understanding is that the system design approach should probably be a mixture of agile and plan driven elements but - since I've no practical experience - it's hard for me to decide on the balance and tolls that should be used. I will appreciate any hints from experienced business analysts who were involved in similar kind of projects. Ray Sing is the owner of “Last Betz", a bookmakers with 7 outlets across Louth and Meath. With the advent of smartphones Ray would now like to allow his clients to place their bets online using their mobile devices. Clients would register for an account and password and would log their credit card details via the Last Betz website. To begin using the facility customers must 'load' their accounts with 100 euros. Any winnings, minus commission, will be placed in the account whilst any losses will be automatically deducted from the account. Assuming you have been selected to develop the above system: How would you approach the design of this system? Discuss the design methods and models you would use.

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  • Knowing 11i HRMS Family Pack K Rollup 5

    - by Robert Story
    Upcoming WebcastTitle: Knowing 11i HRMS Family Pack K Rollup 5Date: 20-Apr-2010  and  27-Apr-2010Time: 11:00 AM EST / 8:00 AM PST / 8:30 PM IST  Product Family: EBS HRMSSummaryThe webcast will focus on providing customers with essential information to ensure the smooth and successful installation of 11i HRMS Family Pack K Rollup 5. All the critical 11i HRMS Family Pack K Rollup 5 information such as prerequisites and known issues will be discussed in the webcast. A close review on common patching and installation problems including frequently asked questions and regularly encountered errors are also included.Details: Session 1Date and Time 20-Apr-2010 11:00 AMTimezone (UTC-05:00) US Eastern TimeDuration 1 HourRegister for this sessionDetails: Session 2Date and Time 27-Apr-2010 6:00 AMTimezone (UTC-05:00) US Eastern TimeDuration 1 HourRegister for this sessionDetails: Session 3Date and Time 27-Apr-2010 7:00 PMTimezone (UTC-05:00) US Eastern TimeDuration 1 HourRegister for this session....... ....... ....... ....... ....... ....... .......The above webcast is a service of the E-Business Suite Communities in My Oracle Support.For more information on other webcasts, please reference the Oracle Advisor Webcast Schedule.Click here to visit the E-Business Communities in My Oracle Support Note that all links require access to My Oracle Support.

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  • The Apple Passbook

    - by David Dorf
    In a previous job I worked on smart card systems.  Our vision was to replace the physical wallet with a chip card that contained stored value, credit cards, and loyalty cards.  The technology was up to the task, but the business model never worked out.  When all those things go onto a single card, who owns the card and maintains the applications?  Each bank wanted their own card with branding, so instead of consolidating lots of cards onto one, we ended up with the same number of cards, just more expensive chip cards.  The Costanza wallet would not die. More recently I've been able to move lots of these cards into iOS apps using products like CardStar, TripIt, and Fandango.  I guess moving from physical to digital is progress, but still no consolidation.  But this week Apple announced its Passbook, an iOS feature that consolidates boarding passes, loyalty cards, and movie tickets.  Another step in the right direction. We've been waiting for Apple to announce a NFC solution to take advantage of the 400 million credit cards it stores in iTunes for its customers.  Perhaps Passbook is the first step in that direction.  It wouldn't take much to add credit cards to Passbook, then enable secure transfer of the track data using a NFC equipped iPhone.  I've got to think this has to be part of the larger vision, but of course Apple is very secretive. I think the steps will be loyalty, coupons, and then payment when it comes to the evolving Passbook.  Retailers should keep an eye on Apple, and expect these things to happen in the Apple stores first.

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  • Takeaways From CSO Roundtable New York

    - by Naresh Persaud
    Thanks to everyone who attended the Chief Security Officer Roundtable in New York last week. We were lucky to have Dennis Brixus, CSO of McGraw-Hill  as a guest speaker. In addition, Jeff Henley, provided a board level perspective on security. Amit Jasuja discussed Oracle's security formula.  A few takeaways from Jeff's talk that were interesting: Security is a board level issue. The challenge at the board level is that boards have short attention span. The CSO needs to be vigilant in educating the board on the strategic importance of security. Every CSO needs to think about cost. The CSO has to look at the economics of security and demonstrate fiduciary responsibility. We have to think of security as a business enabler. Security is the enabler that helps us expand into new markets and connect better with our customers and partners. While the CSO can't prevent every threat, we have to expect the CSO to have a plan. Oracle security-formula View more PowerPoint from OracleIDM

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  • AutoVue 20.2 for Agile Released

    - by Kerrie Foy
    I saw an important post on the Oracle's AutoVue Enterprise Visualization Blog that I wanted to share with you all in the Agile community.  This was originally posted by Angus Graham here. AutoVue 20.2 for Agile Released Oracle’s AutoVue 20.2 for Agile PLM is now available on Oracle’s Software Delivery Cloud. This latest release allows Agile PLM customers to take advantage of new AutoVue 20.2 features in the following Agile PLM environments: 9.3.1.x; 9.3.0.  AutoVue 20.2 delivers improvements in the following areas. New Format Support: AutoVue 20.2 adds support for the latest versions of popular file formats including: ECAD: Cadence Concept HDL 16.5, Allegro Layout 16.5, Orcad Capture 16.5, Board Station ASCII Symbol Geometry, Cadence Cell Library MCAD: CATIA V5 R21, PTC Creo Parametric 1.0, Creo Element\Direct Modeling 17.10, 17.20, 17.25, 17.30, 18.00, SolidWorks 2012, SolidEdge ST3 & ST4, PLM XML 2D CAD: Creo Element/Direct Drafting 17.10 to 18.00 Office: MS Office 2010: Word, Excel, PowerPoint, Outlook Enhancements to AutoVue enterprise readiness: reliability and performance improvements, as well as security enhancements which adhere to Oracle’s Software Security Assurance standards Updated version of AutoVue Document Print Service offerings, which include the ability to select CAD layers for printing  For further details, check out the What’s New in AutoVue 20.2 datasheet

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  • GL Expense Allocation in OPM Actual Costing

    - by Annemarie Provisero
    ADVISOR WEBCAST:  GL Expense Allocation in OPM Actual Costing PRODUCT FAMILY: Oracle Process Manufacturing     March 16, 2011 at 8 am PT, 9 am MT, 11 am ET This session is designed for customers and functional users, and discusses the setups necessary for expense allocation (flow of expenses from general ledger balances to Oracle Process Manufacturing Costing then back to GL, Examples include screen shots of test cases). TOPICS WILL INCLUDE: Concept of GL expense allocation in OPM. Situation where this functionality is more suitable. Setups needed to make this work. Examples with screen shots (Performed test cases). Known gaps in this functionality. A short, live demonstration (only if applicable) and question and answer period will be included. Oracle Advisor Webcasts are dedicated to building your awareness around our products and services. This session does not replace offerings from Oracle Global Support Services. Click here to register for this session ------------------------------------------------------------------------------------------------------------- The above webcast is a service of the E-Business Suite Communities in My Oracle Support.For more information on other webcasts, please reference the Oracle Advisor Webcast Schedule.Click here to visit the E-Business Communities in My Oracle Support Note that all links require access to My Oracle Support.

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  • Camunda BPM 7.0 on WebLogic 12c

    - by JuergenKress
    If we go on tour together with Oracle I think we have to have camunda BPM running on the Oracle WebLogic application server 12c (WLS in short). And one of our enterprise customers asked - so I invested a Sunday and got it running (okay - to be honest - I needed quite some help from our Java EE server guru Christian). In this blog post I give a step by step description how run camunda BPM on WLS. Please note that this is not an official distribution (which would include a sophisticated QA, a comprehensive documentation and a proper distribution) - it was my personal hobby. And I did not fire the whole test suite agains WLS - so there might be some issues. We will do the real productization as soon as we have a customer for it (let us know if this is interesting for you). Necessary steps After installing and starting up WLS (I used the zip distribution of WLS 12c by the way) you have to do: Add a datasource Add shared libraries Add a resource adapter (for the Job Executor using a proper WorkManager from WLS) Add an EAR starting up one process engine Add a WAR file containing the REST API Add other WAR files (e.g. cockpit) and your own process applications Actually that sounds more work to do than it is ;-) So let's get started: Add a datasource Add a datasource via the Administration Console (or any other convenient way on WLS - I should admit that personally I am not the WLS expert). Make sure that you target it on your server - this is not done by default: Read the full article here. For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: Camunda,BPM,JavaEE7,WebLogic Community,Oracle,OPN,Jürgen Kress

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  • Agile Testing Days 2012 – Day 2 – Learn through disagreement

    - by Chris George
    I think I was in the right place! During Day 1 I kept on reading tweets about Lean Coffee that has happened earlier that morning. It intrigued me and I figured in for a penny in for a pound, and set my alarm for 6:45am. Following the award night the night before, it was _really_ hard getting up when it went off, but I did and after a very early breakfast, set off for the 10 min walk to the Dorint. With Lean Coffee due to start at 07:30, I arrived at the hotel and made my way to one of the hotel bars. I soon realised I was in the right place as although the bar was empty, there was a table with post-it’s and pens! This MUST be the place! The premise of Lean Coffee is to have several small timeboxed discussions. Everyone writes down what they would like to discuss on post-its that are then briefly explained and submitted to the pile. Once everyone is done, the group dot-votes on the topics. The topics are then sorted by the dot vote counts and the discussions begin. Each discussion had 8 mins to start with, which meant it prevented the discussions getting off topic too much. After the time elapsed, the group had a vote whether to extend the discussion by a further 4 mins or move on. Several discussion were had around training, soft skills etc. The conversations were really interesting and there were quite a few good ideas. Overall it was a very enjoyable experience, certainly worth the early start! Make Melly Happy Following Lean Coffee was real coffee, and much needed that was! The first keynote of the day was “Let’s help Melly (Changing Work into Life)”by Jurgen Appelo. Draw lines to track happiness This was a very interesting presentation, and set the day nicely. The theme to the keynote was projects are about the people, more-so than the actual tasks. So he started by showing a photo of an employee ‘Melly’ who looked happy enough. He then stated that she looked happy but actually hated her job. In fact 50% of Americans hate their jobs. He went on to say that the world over 50% of people hate Americans their jobs. Jurgen talked about many ways to reduce the feedback cycle, not only of the project, but of the people management. Ideas such as Happiness doors, happiness tracking (drawing lines on a wall indicating your happiness for that day), kudo boxes (to compliment a colleague for good work). All of these (and more) ideas stimulate conversation amongst the team, lead to early detection of issues and investigation of solutions. I’ve massively simplified Jurgen’s keynote and have certainly not done it justice, so I will post a link to the video once it’s available. Following more coffee, the next talk was “How releasing faster changes testing” by Alexander Schwartz. This is a topic very close to our hearts at the moment, so I was eager to find out any juicy morsels that could help us achieve more frequent releases, and Alex did not disappoint. He started off by confirming something that I have been a firm believer in for a number of years now; adding more people can do more harm than good when trying to release. This is for a number of reasons, but just adding new people to a team at such a critical time can be more of a drain on resources than they add. The alternative is to have the whole team have shared responsibility for faster delivery. So the whole team is responsible for quality and testing. Obviously you will have the test engineers on the project who have the specialist skills, but there is no reason that the entire team cannot do exploratory testing on the product. This links nicely with the Developer Exploratory testing presented by Sigge on Day 1, and certainly something that my team are really striving towards. Focus on cycle time, so what can be done to reduce the time between dev cycles, release cycles. What’s stops a release, what delays a release? all good solid questions that can be answered. Alex suggested that perhaps the product doesn’t need to be fully tested. Doing less testing will reduce the cycle time therefore get the release out faster. He suggested a risk-based approach to planning what testing needs to happen. Reducing testing could have an impact on revenue if it causes harm to customers, so test the ‘right stuff’! Determine a set of tests that are ‘face saving’ or ‘smoke’ tests. These tests cover the core functionality of the product and aim to prevent major embarrassment if these areas were to fail! Amongst many other very good points, Alex suggested that a good approach would be to release after every new feature is added. So do a bit of work -> release, do some more work -> release. By releasing small increments of work, the impact on the customer of bugs being introduced is reduced. Red Pill, Blue Pill The second keynote of the day was “Adaptation and improvisation – but your weakness is not your technique” by Markus Gartner and proved to be another very good presentation. It started off quoting lines from the Matrix which relate to adapting, improvising, realisation and mastery. It has alot of nerds in the room smiling! Markus went on to explain how through deliberate practice ( and a lot of it!) you can achieve mastery, but then you never stop learning. Through methods such as code retreats, testing dojos, workshops you can continually improve and learn. The code retreat idea was one that interested me. It involved pairing to write an automated test for, say, 45 mins, they deleting all the code, finding a different partner and writing the same test again! This is another keynote where the video will speak louder than anything I can write here! Markus did elaborate on something that Lisa and Janet had touched on yesterday whilst busting the myth that “Testers Must Code”. Whilst it is true that to be a tester, you don’t need to code, it is becoming more common that there is this crossover happening where more testers are coding and more programmers are testing. Markus made a special distinction between programmers and developers as testers develop tests code so this helped to make that clear. “Extending Continuous Integration and TDD with Continuous Testing” by Jason Ayers was my next talk after lunch. We already do CI and a bit of TDD on my project team so I was interested to see what this continuous testing thing was all about and whether it would actually work for us. At the start of the presentation I was of the opinion that it just would not work for us because our tests are too slow, and that would be the case for many people. Jason started off by setting the scene and saying that those doing TDD spend between 10-15% of their time waiting for tests to run. This can be reduced by testing less often, reducing the test time but this then increases the risk of introduced bugs not being spotted quickly. Therefore, in comes Continuous Testing (CT). CT systems run your unit tests whenever you save some code and runs them in the background so you can continue working. This is a really nice idea, but to do this, your tests must be fast, independent and reliable. The latter two should be the case anyway, and the first is ideal, but hard! Jason makes several suggestions to make tests fast. Firstly keep the scope of the test small, secondly spin off any expensive tests into a suite which is run, perhaps, overnight or outside of the CT system at any rate. So this started to change my mind, perhaps we could re-engineer our tests, and continuously run the quick ones to give an element of coverage. This talk was very interesting and I’ve already tried a couple of the tools mentioned on our product (Mighty Moose and NCrunch). Sadly due to the way our solution is built, it currently doesn’t work, but we will look at whether we can make this work because this has the potential to be a mini-game-changer for us. Using the wrong data Gojko’s Hierarchy of Quality The final keynote of the day was “Reinventing software quality” by Gojko Adzic. He opened the talk with the statement “We’ve got quality wrong because we are using the wrong data”! Gojko then went on to explain that we should judge a bug by whether the customer cares about it, not by whether we think it’s important. Why spend time fixing issues that the customer just wouldn’t care about and releasing months later because of this? Surely it’s better to release now and get customer feedback? This was another reference to the idea of how it’s better to build the right thing wrong than the wrong thing right. Get feedback early to make sure you’re making the right thing. Gojko then showed something which was very analogous to Maslow’s heirachy of needs. Successful – does it contribute to the business? Useful – does it do what the user wants Usable – does it do what it’s supposed to without breaking Performant/Secure – is it secure/is the performance acceptable Deployable Functionally ok – can it be deployed without breaking? He then explained that User Stories should focus on change. In other words they should focus on the users needs, not the users process. Describe what the change will be, how that change will happen then measure it! Networking and Beer Following the day’s closing keynote, there were drinks and nibble for the ‘Networking’ evening. This was a great opportunity to talk to people. I find approaching strangers very uncomfortable but once again, when in Rome! Pete Walen and I had a long conversation about only fixing issues that the customer cares about versus fixing issues that make you proud of your software! Without saying much, and asking the right questions, Pete made me re-evaluate my thoughts on the matter. Clever, very clever!  Oh and he ‘bought’ me a beer! My Takeaway Triple from Day 2: release small and release often to minimize issues creeping in and get faster feedback from ‘the real world’ Focus on issues that the customers care about, not what we think is important It’s okay to disagree with someone, even if they are well respected agile testing gurus, that’s how discussion and learning happens!  

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