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• How do I prove or disprove "god" objects are wrong?

  - by honestduane

  Problem Summary: Long story short, I inherited a code base and an development team I am not allowed to replace and the use of God Objects is a big issue. Going forward, I want to have us re-factor things but I am getting push-back from the teams who want to do everything with God Objects "because its easier" and this means I would not be allowed to re-factor. I pushed back citing my years of dev experience, that I'm the new boss who was hired to know these things, etc, and so did the third party offshore companies account sales rep, and this is now at the executive level and my meeting is tomorrow and I want to go in with a lot of technical ammo to advocate best practices because I feel it will be cheaper in the long run (And I personally feel that is what the third party is worried about) for the company. My issue is from a technical level, I know its good long term but I'm having trouble with the ultra short term and 6 months term, and while its something I "know" I cant prove it with references and cited resources outside of one person (Robert C. Martin, aka Uncle Bob), as that is what I am being asked to do as I have been told having data from one person and only one person (Robert C Martin) is not good enough of an argument. Question: What are some resources I can cite directly (Title, year published, page number, quote) by well known experts in the field that explicitly say this use of "God" Objects/Classes/Systems is bad (or good, since we are looking for the most technically valid solution)? Research I have already done: I have a number of books here and I have searched their indexes for the use of the words "god object" and "god class". I found that oddly its almost never used and the copy of the GoF book I have for example, never uses it (At least according to the index in front of me) but I have found it in 2 books per the below, but I want more I can use. I checked the Wikipedia page for "God Object" and its currently a stub with little reference links so although I personally agree with that it says, It doesn't have much I can use in an environment where personal experience is not considered valid. The book cited is also considered too old to be valid by the people I am debating these technical points with as the argument they are making is that "it was once thought to be bad but nobody could prove it, and now modern software says "god" objects are good to use". I personally believe that this statement is incorrect, but I want to prove the truth, whatever it is. In Robert C Martin's "Agile Principles, Patterns, and Practices in C#" (ISBN: 0-13-185725-8, hardcover) where on page 266 it states "Everybody knows that god classes are a bad idea. We don't want to concentrate all the intelligence of a system into a single object or a single function. One of the goals of OOD is the partitioning and distribution of behavior into many classes and many function." -- And then goes on to say sometimes its better to use God Classes anyway sometimes (Citing micro-controllers as an example). In Robert C Martin's "Clean Code: A Handbook of Agile Software Craftsmanship" page 136 (And only this page) talks about the "God class" and calls it out as a prime example of a violation of the "classes should be small" rule he uses to promote the Single Responsibility Principle" starting on on page 138. The problem I have is all my references and citations come from the same person (Robert C. Martin), and am from the same single person/source. I am being told that because he is just one guy, my desire to not use "God Classes" is invalid and not accepted as a standard best practice in the software industry. Is this true? Am I doing things wrong from a technical perspective by trying to keep to the teaching of Uncle Bob? God Objects and Object Oriented Programming and Design: The more I think of this the more I think this is more something you learn when you study OOP and its never explicitly called out; Its implicit to good design is my thinking (Feel free to correct me, please, as I want to learn), The problem is I "know" this, but but not everybody does, so in this case its not considered a valid argument because I am effectively calling it out as universal truth when in fact most people are statistically ignorant of it since statistically most people are not programmers. Conclusion: I am at a loss on what to search for to get the best additional results to cite, since they are making a technical claim and I want to know the truth and be able to prove it with citations like a real engineer/scientist, even if I am biased against god objects due to my personal experience with code that used them. Any assistance or citations would be deeply appreciated.

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• Top Reasons You Need A User Engagement Platform

  - by Michael Snow

  Guest post by: Amit Sircar, Senior Sales Consultant, Oracle Deliver complex enterprise functionality through a simple intuitive and unified User Interface (UI) The modern enterprise contains a wide range of applications that are used to manage the business and drive competitive advantages. Organizations respond by creating a complex structure that results in a functional and management grouping of users. Each of these groups of users requires access to multiple applications and information sources in order to perform their job functions. This leads to the lack of a unified view of enterprise information, inconsistent user interfaces and disjointed security. To be effective, portals must be designed from the end-user perspective, enabling the user to accomplish as many tasks as possible while visiting the fewest number of portals. This requires rethinking the way that portals are built, moving from a functional business unit perspective to a user-focused, process-oriented point of view. Oracle WebCenter provides the Common User Experience Architecture that allows organizations to seamlessly present a unified view of enterprise information tailored to a particular user’s role and preferences. This architecture provides the best practices, design patterns and delivery mechanism for myriad services, applications, and data sources.  In order to serve as a primary system of access, Oracle WebCenter also provides access to unstructured content and to other users via integrated search, service-oriented artifacts, content management, and collaboration tools. Provide a modern and engaging experience without modifying the core business application Web 2.0 technologies such as blogs, wikis, forums or social media sites are having a profound impact in the public internet.  These technologies can be leveraged by enterprises to add significant value to the business. Organizations need to integrate these technologies directly into their business applications while continuing to meet their security and governance needs. To deliver richer connections and become a more agile and intelligent business, WebCenter provides an enterprise portal platform that contains pre-integrated, standards-based Enterprise 2.0 services. These Enterprise 2.0 services can be easily accessed, integrated and utilized by users. By giving users the ability to use and integrate Enterprise 2.0 services such as tags, links, wikis, activities, blogs or social networking directly with their portals and applications, they are empowered to make richer connections, optimize their productivity, and ultimately increase the value of their applications. Foster a collaborative experience The organizational workplace has undergone a major change in the last decade. With increasing globalization and a distributed workforce, project teams may be physically separated by large distances. Online collaboration technologies are becoming a critical resource to enable virtual teams to share information and work together effectively. Oracle WebCenter delivers dynamic business communities with rich Services to empower teams to quickly and efficiently manage their information, applications, projects, and people without requiring IT assistance. It brings together the latest technology around Enterprise 2.0 and social computing, communities, personal productivity, and ad-hoc team interactions without any development effort. It enables the sharing and collaboration on team content, focusing an organization’s valuable resources on solving business problems, tapping into new ideas, and reducing time-to-market. Mobile Support The traditional workplace dynamics that required employees to access their work applications from their desktops have undergone a fundamental shift. Employees were used to primarily working from company offices and utilized an IT-issued computer for performing their job functions. With the introduction of flexible work hours and the growth of remote workers, more and more employees need the ability to remain productive even when they do not have access to a computer via the use of tablets and smartphones.  In addition, customers and citizens have come to expect 24x7 access to resources and websites from wherever they are located. Tablets and smartphones have empowered everyone to quickly access services they need anytime and from any place.  WebCenter provides out of the box capabilities to deliver the mobile experience in a seamless manner. Seeded device profiles and toolkits within WebCenter can be used to render the same web pages into multiple target devices such iPads, iPhones and android devices. Web designers can preview the portal using the built in simulator, make necessary updates and then deploy their UI design for the targeted device. Conclusion The competitive economy and resource constraints facing organizations today require them to find ways to make their applications, portals and Web sites more agile and intelligent and their knowledge workers more productive no matter where they are located. Organizations need to provide faster access to relevant information and resources, enhance existing applications and business processes with rich Enterprise 2.0 services, and seamlessly deliver content to mobile platforms. Oracle WebCenter successfully meets these challenges by providing the modern user experience platform for the enterprise and the Web.

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• SQL SERVER – What is Incremental Statistics? – Performance improvements in SQL Server 2014 – Part 1

  - by Pinal Dave

  This is the first part of the series Incremental Statistics. Here is the index of the complete series. What is Incremental Statistics? – Performance improvements in SQL Server 2014 – Part 1 Simple Example of Incremental Statistics – Performance improvements in SQL Server 2014 – Part 2 DMV to Identify Incremental Statistics – Performance improvements in SQL Server 2014 – Part 3 Statistics are considered one of the most important aspects of SQL Server Performance Tuning. You might have often heard the phrase, with related to performance tuning. “Update Statistics before you take any other steps to tune performance”. Honestly, I have said above statement many times and many times, I have personally updated statistics before I start to do any performance tuning exercise. You may agree or disagree to the point, but there is no denial that Statistics play an extremely vital role in the performance tuning. SQL Server 2014 has a new feature called Incremental Statistics. I have been playing with this feature for quite a while and I find that very interesting. After spending some time with this feature, I decided to write about this subject over here. New in SQL Server 2014 – Incremental Statistics Well, it seems like lots of people wants to start using SQL Server 2014′s new feature of Incremetnal Statistics. However, let us understand what actually this feature does and how it can help. I will try to simplify this feature first before I start working on the demo code. Code for all versions of SQL Server Here is the code which you can execute on all versions of SQL Server and it will update the statistics of your table. The keyword which you should pay attention is WITH FULLSCAN. It will scan the entire table and build brand new statistics for you which your SQL Server Performance Tuning engine can use for better estimation of your execution plan. UPDATE STATISTICS TableName(StatisticsName) WITH FULLSCAN Who should learn about this? Why? If you are using partitions in your database, you should consider about implementing this feature. Otherwise, this feature is pretty much not applicable to you. Well, if you are using single partition and your table data is in a single place, you still have to update your statistics the same way you have been doing. If you are using multiple partitions, this may be a very useful feature for you. In most cases, users have multiple partitions because they have lots of data in their table. Each partition will have data which belongs to itself. Now it is very common that each partition are populated separately in SQL Server. Real World Example For example, if your table contains data which is related to sales, you will have plenty of entries in your table. It will be a good idea to divide the partition into multiple filegroups for example, you can divide this table into 3 semesters or 4 quarters or even 12 months. Let us assume that we have divided our table into 12 different partitions. Now for the month of January, our first partition will be populated and for the month of February our second partition will be populated. Now assume, that you have plenty of the data in your first and second partition. Now the month of March has just started and your third partition has started to populate. Due to some reason, if you want to update your statistics, what will you do? In SQL Server 2012 and earlier version You will just use the code of WITH FULLSCAN and update the entire table. That means even though you have only data in third partition you will still update the entire table. This will be VERY resource intensive process as you will be updating the statistics of the partition 1 and 2 where data has not changed at all. In SQL Server 2014 You will just update the partition of Partition 3. There is a special syntax where you can now specify which partition you want to update now. The impact of this is that it is smartly merging the new data with old statistics and update the entire statistics without doing FULLSCAN of your entire table. This has a huge impact on performance. Remember that the new feature in SQL Server 2014 does not change anything besides the capability to update a single partition. However, there is one feature which is indeed attractive. Previously, when table data were changed 20% at that time, statistics update were triggered. However, now the same threshold is applicable to a single partition. That means if your partition faces 20% data, change it will also trigger partition level statistics update which, when merged to your final statistics will give you better performance. In summary If you are not using a partition, this feature is not applicable to you. If you are using a partition, this feature can be very helpful to you. Tomorrow: We will see working code of SQL Server 2014 Incremental Statistics. Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: PostADay, SQL, SQL Authority, SQL Performance, SQL Query, SQL Server, SQL Tips and Tricks, T SQL Tagged: SQL Statistics, Statistics

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• Microsoft TechEd 2010 - Day 2 @ Bangalore

  - by sathya

  Microsoft TechEd 2010 - Day 2 @ Bangalore Today is the day 2 @ Microsoft TechEd 2010. We had lot of technical sessions as usual there were many tracks going on side by side and I was attending the Web simplified track, Which comprised of the following sessions :   Developing a scalable Media Application using ASP.NET MVC - This was a kind of little advanced stuff. Anyways I couldn't understand much because this was not my piece of cake and I havent worked on this before ASP.Net MVC Unplugged - This was really great because this session covered from the basics of MVC showing what is Model,View and Controller and how it worked and the speaker went into the details of the same. Building RESTful Applications with the Open Data Protocol - There were some concepts explained about this from the basics on how to build RESTful Services and it went on till some advanced configurations of the same. Developing Scalable Web Applications with AppFabric Caching - This session showed about the integration of AppFabric with the .Net Web Applications. Instead of using Inproc Sessions, we can use this AppFabric as a substitute for Caching and outofProc Session Storage without writing code and doing a little bit of configurations which brings in High Scalability, performance to our applications. (But unfortunately there were no demos for this session ) Deep Dive : WCF RIA Services - This session was also an interactive one, in this the speaker presented from the basics of WCF and took a Book Store Application as a sample and explained all details concepts on linking with RIA Services   Apart from these sessions, in between there happened some small events in the breaks like Some discussions about Technology, Innovations Music Jokes Mimicry, etc. And on doing all these things, the developers were given some kool gifts / goodies like USBs, T-Shirts, etc. And today I got a chance to do the following certification : (70-562) Microsoft Certified Technology Specialist in .NET 3.5 Web Applications Since I already have an MCTS in .NET 2.0, I wanted to do an MCPD and for doing the same I was required to do an update to my MCTS with the .NET 3.5 framework and I did the same I cleared it and now am an MCTS in .NET 3.5 Web Apps And on doing this I got a T-Shirt and they gave something called Learning $ of worth 30$. And in various stalls for attending each quiz or some game or some referrals we got some Learning $ which we can redeem later based on our Total Learning $. I got 105 $ which i was able to redeem and got a Microsoft Learning BagPack, 1 free Microsoft certification offer, a laptop light and an e-learning content activated. And after all these sessions and small events, we had something called Demo Extravaganza like I mentioned yesterday. This was a great funfilled event with lot of goodies for the attendees. There were some lucky draw which enabled 2 attendees to get Netbooks (Sponsored by Intel) and 1 attendee to get X-box (Sponsored by Citrix). After Choosing the raffle in the lucky draw they kept it on a device called Microsoft Surface which is a kind of big touch screen device and on putting the raffle on that it detected the code of the attendee and said intelligently how many sessions that person has attended and if he has attended more than 5 he got a Netbook and this was coded by a guy called Imran. Apart from they showed demos on : Research by 2 Tamilnadu students from Krishna Arts and Science college, taken 1200 photographs of their college from different angles and put that up in Bing maps using silverlight and linked with Photosynth, which showed a 3d view of their college based on the photos they uploaded Reasearch by Microsoft on Panaramic HD views of the images. One young guy from Microsoft Research showed a demo of this on Srivilliputhur Andal Temple, in Tamil Nadu and its history with a panoramic view of the temple and the near by places with narration of the historical information on the same and with the videos embedded in it with high definition images which we can zoom to a very detailed level. Some Demo on a business app with Silverlight, Business Intelligence (BI) and maps integrated. It showed the sales of a particular product across locations. Some kool demos by 2 geeks who used Robots to show their development talents. 2 Robots fought with each other 2 Robots danced in sync for the A.R. Rehman song Humma Humma... A dream home project by Raman. He is currently using the same in his home too. Robots are controlling his home currently. They showed a video on this. Here are the list of activities that Robot does for him When he reads a book, robot automatically scans that and shows that image of that person in the screen (TV or comp) in front of him. It shows a wikipedia about that person. It says that person is not in linked in. do you want to add him If he sees an IPL Match news in the book and smiles it understands he is interested in that and opens a website related to that and shows the current game and the scorecard. It cooks for him It cleans the room for him whenever he leaves the house when he is doing something if some intruder comes inside his house his computer automatically switches his screen showing the video of the person coming inside. When he wakes up it automatically opens up the system, loads his mails and the news by the side, etc. Some Demos on Microsoft Pivot. This was there in livelabs but it is now available in getpivot.com its a pivoting of the pictorial data based on some categories and filters on the searches that we do. And finally on filling up some feedback forms we got T-Shirts and Microsoft Visual Studio 2010 Training Kit CDs. Whats more on TechEd??? Stay tuned!!! Will update you soon on the other happenings!! PS : I typed a lot of content for more than a hour but I pressed a backspace and it went to the previous page and all my content were lost and I was not able to retrieve the same and I typed everything again.

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• The Oracle Graduate Experience...A Graduates Perspective by Angelie Tierney

  - by david.talamelli

  [Note: Angelie has just recently joined Oracle in Australia in our 2011 Graduate Program. Last week I shared my thoughts on our 2011 Graduate Program, this week Angelie took some time to share her thoughts of our Graduate Program. The notes below are Angelie's overview from her experience with us starting with our first contact last year - David Talamelli] How does the 1 year program work? It consists of 3 weeks of training, followed by 2 rotations in 2 different Lines of Business (LoB's). The first rotation goes for 4 months, while your 2nd rotation goes for 7, when you are placed into your final LoB for the program. The interview process: After sorting through the many advertised graduate jobs, submitting so many resumes and studying at the same time, it can all be pretty stressful. Then there is the interview process. David called me on a Sunday afternoon and I spoke to him for about 30 minutes in a mini sort of phone interview. I was worried that working at Oracle would require extensive technical experience, but David stressed that even the less technical, and more business-minded person could, and did, work at Oracle. I was then asked if I would like to attend a group interview in the next weeks, to which I said of course! The first interview was a day long, consisting of a brief introduction, a group interview where we worked on a business plan with a group of other potential graduates and were marked by 3 Oracle employees, on our ability to work together and presentation. After lunch, we then had a short individual interview each, and that was the end of the first round. I received a call a few weeks later, and was asked to come into a second interview, at which I also jumped at the opportunity. This was an interview based purely on your individual abilities and would help to determine which Line of Business you would go to, should you land a graduate position. So how did I cope throughout the interview stages? I believe the best tool to prepare for the interview, was to research Oracle and its culture and to see if I thought I could fit into that. I personally found out about Oracle, its partners as well as competitors and along the way, even found out about their part (or Larry Ellison's specifically) in the Iron Man 2 movie. Armed with some Oracle information and lots of enthusiasm, I approached the Oracle Graduate Interview process. Why did I apply for an Oracle graduate position? I studied a Bachelor of Business/Bachelor of Science in IT, and wanted to be able to use both my degrees, while have the ability to work internationally in the future. Coming straight from university, I wasn't sure exactly what I wanted to do in terms of my career. With the program, you are rotated across various lines of business, to not only expose you to different parts of the business, but to also help you to figure out what you want to achieve out of your career. As a result, I thought Oracle was the perfect fit. So what can an Oracle ANZ Graduate expect? First things first, you can expect to line up for your visitor pass. Really. Next you enter a room full of unknown faces, graduates just like you, and then you realise you're in this with 18 other people, going through the same thing as you. 3 weeks later you leave with many memories, colleagues you can call your friends, and a video of your presentation. Vanessa, the Graduate Manager, will also take lots of photos and keep you (well) fed. Well that's not all you leave with, you are also equipped with a wealth of knowledge and contacts within Oracle, both that will help you throughout your career there. What training is involved? We started our Oracle experience with 3 weeks of training, consisting of employee orientation, extensive product training, presentations on the various lines of business (LoB's), followed by sales and presentation training. While there was potential for an information overload, maybe even death by Powerpoint, we were able to have access to the presentations for future reference, which was very helpful. This period also allowed us to start networking, not only with the graduates, but with the managers who presented to us, as well as through the monthly chinwag, HR celebrations and even with the sharing of tea facilities. We also had a team bonding day when we recorded a "commercial" within groups, and learned how to play an Irish drum. Overall, the training period helped us to learn about Oracle, as well as ourselves, and to prepare us for our transition into our rotations. Where to now? I'm now into my 2nd week of my first graduate rotation. It has been exciting to finally get out into the work environment and utilise that knowledge we gained from training. My manager has been a great mentor, extremely knowledgeable, and it has been good being able to participate in meetings, conference calls and make a contribution towards the business. And while we aren't necessarily working directly with the other graduates, they are still reachable via email, Pidgin and lunch and they are important as a resource and support, after all, they are going through a similar experience to you. While it is only the beginning, there is a lot more to learn and a lot more to experience along the way, especially because, as we learned during training, at Oracle, the only constant is change.

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• Certify August Updates

  - by Sadia2

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 We have added some release and platform certifications to MOS Certify. Applications : Oracle Demantra Demand Management 7.3.1.5, Oracle Demantra Predictive Trade Planning 7.3.1.5, Oracle Demantra Sales and Operations Planning 7.3.1.5 Database: Oracle Database Client 12.1.0.1.0 11.2.0.4.0, Oracle Clusterware 11.2.0.4.0, Oracle Database 11.2.0.4.0, Oracle Real Application Clusters 11.2.0.4.0 E-Business Suite: Oracle E-Business Suite 12.1.3, Oracle E-Business Suite 12.1.2, Oracle E-Business Suite 12.1.1, Oracle E-Business Suite 12.0.6, Oracle E-Business Suite 11.5.10.2 Edge Applications: Oracle Transportation Management 6.3.2 Enterprise Manager: Oracle Application Management Pack for Oracle E-Business Suite 12.1.0.1.0 Fusion Middleware: Discoverer Administrator 11.1.1.6.0, Discoverer Desktop 11.1.1.6.0, Forms Builder 11.1.1.6.0, Oracle Application Development Framework 11.1.1.6.0, Oracle Application Development Runtime 11.1.1.6.0, Oracle Business Intelligence Publisher 11.1.1.6.0, Oracle Directory Services Manager 11.1.1.6.0, Oracle Forms 11.1.1.6.0, Oracle GoldenGate 11.1.1.1.0, 11.1.1.1.2, 11.1.1.1.1, Oracle GoldenGate Application Adapters 11.1.1.1.1, Oracle Identity and Access Management 11.1.2.0.0, 11.1.2.1.0, Oracle Identity Federation 11.1.1.6.0, Oracle Real-Time Decision Load Generator 11.1.1.7.0, Oracle Real-Time Decision Studio 11.1.1.7.0, Oracle Real-Time Decisions 11.1.1.6.0, Oracle Reports 11.1.1.6.0, Oracle Segmentation Server 11.1.1.6.0, Oracle Virtual Directory 11.1.1.6.0, Oracle Web Cache 11.1.1.6.0, Oracle WebCenter Content Imaging 11.1.1.8.0, Oracle WebCenter Content Inbound Refinery Server 11.1.1.8.0, Oracle WebCenter Content Records 11.1.1.8.0, Oracle WebCenter Content Rights 11.1.1.8.0, Oracle WebCenter Content UI 11.1.1.8.0, Oracle WebCenter Enterprise Capture 11.1.1.8.0, Oracle WebCenter Portal 11.1.1.8.0, Oracle WebCenter Sites 11.1.1.8.0, Oracle WebCenter Sites: CIP for EMC Documentum 11.1.1.8.0, Oracle WebCenter Sites: CIP for File Systems and MS SharePoint 11.1.1.8.0, Oracle WebCenter Sites: Community-Gadgets 11.1.1.8.0, Oracle WebCenter Sites: Explorer 11.1.1.8.0, Oracle WebCenter Universal Content Management 11.1.1.8.0, Reports Builder 11.1.1.6.0, Oracle WebCenter Content Records 11.1.1.8.0, Oracle WebCenter Content Rights 11.1.1.8.0, Oracle WebCenter Content UI 11.1.1.8.0, Oracle WebCenter Sites: Developer Tools 11.1.1.8.0 FSGBU Insurance Group : Oracle Health Insurance Claims 2.13.3.0.0, 2.13.2.0.0, 2.13.1.0.0 JD Edwards EnterpriseOne: JD Edwards EnterpriseOne Tools 9.1.3.0, 9.1.2.0, 9.1.0.0 JD Edwards World: JD Edwards World Service Enablement A93SE, A931SE PeopleSoft: PeopleSoft PeopleTools 8.52 Siebel Enterprise: Siebel Application Server 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel CRM Desktop Client 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel Database Server 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel HI Web Client 8.2.2.2.0, 8.1.1.9.0, Siebel Gateway Server 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel Outlook Add-in Client 8.2.2.2.0, Siebel Remote Client 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel Tools Client 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel Web Server Extension 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}

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• Highlights from the Oracle Customer Experience Summit @ OpenWorld

  - by Kathryn Perry

  A guest post by David Vap, Group Vice President, Oracle Applications Product Development The Oracle Customer Experience Summit was the first-ever event covering the full breadth of Oracle's CX portfolio -- Marketing, Sales, Commerce, and Service. The purpose of the Summit was to articulate the customer experience imperative and to showcase the suite of Oracle products that can help our customers create the best possible customer experience. This topic has always been a very important one, but now that there are so many alternative companies to do business with and because people have such public ways to voice their displeasure, it's necessary for vendors to have multiple listening posts in place to gauge consumer sentiment. They need to know what is going on in real time and be able to react quickly to turn negative situations into positive ones. Those can then be shared in a social manner to enhance the brand and turn the customer into a repeat customer. The Summit was focused on Oracle's portfolio of products and entirely dedicated to customers who are committed to building great customer experiences within their businesses. Rather than DBAs, the attendees were business people looking to collaborate with other like-minded experts and find out how Oracle can help in terms of technology, best practices, and expertise. The event was at the Westin St. Francis Hotel in San Francisco as part of Oracle OpenWorld. We had eight hundred people attend, which was great for the first year. Next year, there's no doubt in my mind, we can raise that number to 5,000. Alignment and Logic Oracle's Customer Experience portfolio is made up of a combination of acquired and organic products owned by many people who are new to Oracle. We include homegrown Fusion CRM, as well as RightNow, Inquira, OPA, Vitrue, ATG, Endeca, and many others. The attendees knew of the acquisitions, so naturally they wanted to see how the products all fit together and hear the logic behind the portfolio. To tell them about our alignment, we needed to be aligned. To accomplish that, a cross functional team at Oracle agreed on the messaging so that every single Oracle presenter could cover the big picture before going deep into a product or topic. Talking about the full suite of products in one session produced overflow value for other products. And even though this internal coordination was a huge effort, everyone saw the value for our customers and for our long-term cooperation and success. Keynotes, Workshops, and Tents of Innovation We scored by having Seth Godin as our keynote speaker ? always provocative and popular. The opening keynote was a session orchestrated by Mark Hurd, Anthony Lye, and me. Mark set the stage by giving real-world examples of bad customer experiences, Anthony clearly articulated the business imperative for addressing these experiences, and I brought it all to life by taking the audience around the Customer Lifecycle and showing demos and videos, with partners included at each of the stops around the lifecycle. Brian Curran, a VP for RightNow Product Strategy, presented a session that was in high demand called The Economics of Customer Experience. People loved hearing how to build a business case and justify the cost of building a better customer experience. John Kembel, another VP for RightNow Product Strategy, held a workshop that customers raved about. It was based on the journey mapping methodology he created, which is a way to talk to customers about where they want to make improvements to their customers' experiences. He divided the audience into groups led by facilitators. Each person had the opportunity to engage with experts and peers and construct some real takeaways. From left to right: Brian Curran, John Kembel, Seth Godin, and George Kembel The conference hotel was across from Union Square so we used that space to set up Innovation Tents. During the day we served lunch in the tents and partners showed their different innovative ideas. It was very interesting to see all the technologies and advancements. It also gave people a place to mix and mingle and to think about the fringe of where we could all take these ideas. Product Portfolio Plus Thought Leadership Of course there is always room for improvement, but the feedback on the format of the conference was positive. Ninety percent of the sessions had either a partner or a customer teamed with an Oracle presenter. The presentations weren't dry, one-way information dumps, but more interactive. I just followed up with a CEO who attended the conference with his Head of Marketing. He told me that they are using John Kembel's journey mapping methodology across the organization to pull people together. This sort of thought leadership in these highly competitive areas gives Oracle permission to engage around the technology. We have to differentiate ourselves and it's harder to do on the product side because everyone looks the same on paper. But on thought leadership ? we can, and did, take some really big steps. David VapGroup Vice PresidentOracle Applications Product Development

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• PASS: 2013 Summit Location

  - by Bill Graziano

  HQ recently posted a brief update on our search for a location for 2013.  It includes links to posts by four Board members and two community members. I’d like to add my thoughts to the mix and ask you a question.  But I can’t give you a real understanding without telling you some history first. So far we’ve had the Summit in Chicago, San Francisco, Orlando, Dallas, Denver and Seattle.  Each has a little different feel and distinct memories.  I enjoyed getting drinks by the pool in Orlando after the sessions ended.  I didn’t like that our location in Dallas was so far away from all the nightlife.  Denver was in downtown but we had real challenges with hotels.  I enjoyed the different locations.  I always enjoyed the announcement during the third keynote with the location of the next Summit. There are two big events that impacted my thinking on the Summit location.  The first was our transition to the new management company in early 2007.  The event that September in Denver was put on with a six month planning cycle by a brand new headquarters staff.  It wasn’t perfect but came off much better than I had dared to hope.  It also moved us out of the cookie cutter conferences that we used to do into a model where we have a lot more control.  I think you’ll all agree that the production values of our last few Summits have been fantastic.  That Summit also led to our changing relationship with Microsoft.  Microsoft holds two seats on the PASS Board.  All the PASS Board members face the same challenge: we all have full-time jobs and PASS comes in second place professionally (or sometimes further back).  Starting in 2008 we were assigned a liaison from Microsoft that had a much larger block of time to coordinate with us.  That changed everything between PASS and Microsoft.  Suddenly we were talking to product marketing, Microsoft PR, their event team, the Tech*Ed team, the education division, their user group team and their field sales team – locally and internationally.  We strengthened our relationship with CSS, SQLCAT and the engineering teams.  We had exposure at the executive level that we’d never had before.  And their level of participation at the Summit changed from under 100 people to 400-500 people.  I think those 400+ Microsoft employees have value at a conference on Microsoft SQL Server.  For the first time, Seattle had a real competitive advantage over other cities. I’m one that looked very hard at staying in Seattle for a long, long time.  I think those Microsoft engineers have value to our attendees.  I think the increased support that Microsoft can provide when we’re in Seattle has value to our attendees.  But that doesn’t tell the whole story.  There’s a significant (and vocal!) percentage of our membership that wants the Summit outside Seattle.  Post-2007 PASS doesn’t know what it’s like to have a Summit outside of Seattle.  I think until we have a Summit in another city we won’t really know the trade-offs. I think a model where we move every third or every other year is interesting.  But until we have another Summit outside Seattle and we can evaluate the logistics and how important it is to have depth and variety in our Microsoft participation we won’t really know. Another benefit that comes with a move is variety or diversity.  I learn more when I’m exposed to new things and new people.  I believe that moving the Summit will give a different set of people an opportunity to attend. Grant Fritchey writes “It seems that the board is leaning, extremely heavily, towards making it a permanent fixture in Seattle.”  I don’t believe that’s true.  I know there was discussion of that earlier but I don’t believe it’s true now. And that brings me to my question.  Do we announce the city now or do we wait until the 2012 Summit?  I’m happy to announce Seattle vs. not-Seattle as soon as we sign the contract.  But I’d like to leave the actual city announcement until the 2011 Summit.  I like the drama and mystery of it.  I also like that it doesn’t give you a reason to skip a Summit and wait for the next one if it’s closer or back in Seattle.  The other side of the coin is that your planning is easier if you know where it is.  What do you think?

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• Access Services in SharePoint Server 2010

  - by Wayne

  Another SharePoint Server 2010 feature which cannot go unnoticed is the Access Services. Access Services is a service in SharePoint Server 2010 that allows administrators to view, edit, and configure a Microsoft access application within a Web Browser. Access Services settings support backup and recovery, regardless of whether there is a UI setting in Central Administration. However, backup and recovery only apply to service-level and administrative-level settings; end-user content from the Access application is not backed up as part of this process. Access Services has Windows PowerShell functionality that can be used to provide the service that uses settings from a previous backup; configure and manage macro and query setting; manage and configure session management; and configure all the global settings of the service. Key Benefits of SharePoint Server Access Services Easier Access to right tools: The enhanced, customizable Ribbon in Access 2010 makes it easy to uncover more commands so you can focus on the end product. The new Microsoft Office BackstageTM view is yet another feature that can help you easily analyze and document your database, share, publish, and customize your Access 2010 experience, all from one convenient location. Helps build database effortlessly and quickly: Out-of-the box templates and reusable components make Access Services the fastest, simplest database solution available. It helps find new pre-built templates which you can start using without customization or select templates created by your peers in the Access online community and customize them to meet your needs. It builds your databases with new modular components. New Application Parts enable you to add a set of common Access components, such as a table and form for task management, to your database in a few simple clicks. Database navigation is now simplified. It creates Navigation Forms and makes your frequently used forms and reports more accessible without writing any code or logic. Create Impactful forms and reports: Whether it's an inventory of your assets or customer sales database, Access 2010 brings the innovative tools you'd expect from Microsoft Office. Access Services easily spot trends and add emphasis to your data. It quickly create coordinating database forms and reports and bring the Web into your database. Obtain a centralized landing pad for your data: Access 2010 offers easy ways to bring your data together and help increase work quality. New technologies help break down barriers so you can share and work together on your databases, making you or your team more efficient and productive. Add automation and complex expressions: If you need a more robust database design, such as preventing record deletion if a specific condition is met or if you need to create calculations to forecast your budget, Access 2010 empowers you to be your own developer. The enhanced Expression Builder greatly simplifies your expression building experience with IntelliSense®. With the revamped Macro Designer, it's now even easier for you to add basic logic to your database. New Data Macros allow you to attach logic to your data, centralizing the logic on the table, not the objects that update your data. Key features of Access Services 2010 - Access database content through a Web browser: Newly added Access Services on Microsoft SharePoint Server 2010 enables you to make your databases available on the Web with new Web databases. Users without an Access client can open Web forms and reports via a browser and changes are automatically synchronized. - Simplify how you access the features you need: The Ribbon, improved in Access 2010, helps you access commands even more quickly by enabling you to customize or create your own tabs. The new Microsoft Office Backstage view replaces the traditional File menu to provide one central, organized location for all of your document management tasks. - Codeless navigation: Use professional looking web-like navigation forms to make frequently used forms and reports more accessible without writing any code or logic. - Easily reuse Access items in other databases: Use Application Parts to add pre-built Access components for common tasks to your database in a few simple clicks. You can also package common database components, such as data entry forms and reports for task management, and reuse them across your organization or other databases. - Simplified formatting: By using Office themes you can create coordinating professional forms and reports across your database. Simply select a familiar and great looking Office theme, or design your own, and apply it to your database. Newly created Access objects will automatically match your chosen theme.

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• CodePlex Daily Summary for Saturday, November 26, 2011

  CodePlex Daily Summary for Saturday, November 26, 2011Popular ReleasesTerminals: Version 2 - Beta 4 Release: Beta 4 Refresh Build Dont forget to backup your config files BEFORE upgrading! As usual, please take time to use and abuse this release. We left logging in place, and this is a debug build so be sure to submit your logs on each bug reported, and please do report all bugs! Updated the About form to include the date and time of the build. Useful for CI builds to ensure we have the correct version "Favourites" and "History" save their expanded states after app restarts Code cleanup, secu...MiniTwitter: 1.76: MiniTwitter 1.76 ???? ?? ?????????? User Streams ???????????? User Streams ???????????、??????????????? REST ?????????? ?????????????????????????????? ??????????????????????????????Media Companion: MC 3.424b Weekly: Ensure .NET 4.0 Full Framework is installed. (Available from http://www.microsoft.com/download/en/details.aspx?id=17718) Ensure the NFO ID fix is applied when transitioning from versions prior to 3.416b. (Details here) Movie Show Resolutions... Resolved issue when reverting multiselection of movies to "-none-" Added movie rename support for subtitle files '.srt' & '.sub' Finalised code for '-1' fix - radiobutton to choose either filename or title Fixed issue with Movie Batch Wizard Fanart - ...Advanced Windows Phone Enginering Tool: WPE Downloads: This version of WPE gives you basic updating, restoring, and, erasing for your Windows Phone device.ASP.NET Comet Ajax Library (Reverse Ajax - Server Push): ASP.NET Reverse Ajax Samples: Chat, MVC Razor, DesktopClient, Reverse Ajax for VB.NET and C#Anno 2070 Assistant: Beta v1.0 (STABLE): Anno 2070 Assistant Beta v1.0 Released! Features Included: Complete Building Layouts for Ecos, Tycoons & Techs Complete Production Chains for Ecos, Tycoons & Techs Completed Credits Screen Known Issues: Not all production chains and building layouts may be on the lists because they have not yet been discovered. However, data is still 99.9% complete. Currently the Supply & Demand, including Calculator screen are disabled until version 1.1.Oil Prices: Oil Prices V1.1: Oil Prices V1.1 Fix Bangchak price listTAXILISM: TAXILISM V1.0: TAXILISMExamine: v1.4 - Beta: A fairly mega release which borrows some behaviors from the currently under development v2.0 version, this means there are some breaking changes which are listed below, though I don't think these breaking changes will affect many. FeaturesUpgraded DLLs to .Net 4.0 runtime Azure support No more file queue, all asynchronous operations are handled by .Net 4.0's async Task scheduling system, this not only increases performance but better handles async operations. Running in async mode will...Minemapper: Minemapper v0.1.7: Including updated Minecraft Biome Extractor and mcmap to support the new Minecraft 1.0.0 release (new block types, etc).Metro Pandora: Metro Pandora SDK V1: Metro Pandora aims to ship a Pandora SDK and apps for XAML .net platforms. For more information on this release please see Metro Pandora SDK Introduction. Supported platforms in V1: Windows Phone 7 / Silverlight Windows 8 .Net 4.0, WPF, WinformsVisual Leak Detector for Visual C++ 2008/2010: v2.2.1: Enhancements: * strdup and _wcsdup functions support added. * Preliminary support for VS 11 added. Bugs Fixed: * Low performance after upgrading from VLD v2.1. * Memory leaks with static linking fixed (disabled calloc support). * Runtime error R6002 fixed because of wrong memory dump format. * version.h fixed in installer. * Some PVS studio warning fixed.NetSqlAzMan - .NET SQL Authorization Manager: 3.6.0.10: 3.6.0.10 22-Nov-2011 Update: Removed PreEmptive Platform integration (PreEmptive analytics) Removed all PreEmptive attributes Removed PreEmptive.dll assembly references from all projects Added first support to ADAM/AD LDS Thanks to PatBea. Work Item 9775: http://netsqlazman.codeplex.com/workitem/9775VideoLan DotNet for WinForm, WPF & Silverlight 5: VideoLan DotNet for WinForm, WPF, SL5 - 2011.11.22: The new version contains Silverlight 5 library: Vlc.DotNet.Silverlight. A sample could be tested here The new version add and correct many features : Correction : Reinitialize some variables Deprecate : Logging API, since VLC 1.2 (08/20/2011) Add subitem in LocationMedia (for Youtube videos, ...) Update Wpf sample to use Youtube videos Many others correctionsSharePoint 2010 FBA Pack: SharePoint 2010 FBA Pack 1.2.0: Web parts are now fully customizable via html templates (Issue #323) FBA Pack is now completely localizable using resource files. Thank you David Chen for submitting the code as well as Chinese translations of the FBA Pack! The membership request web part now gives the option of having the user enter the password and removing the captcha (Issue # 447) The FBA Pack will now work in a zone that does not have FBA enabled (Another zone must have FBA enabled, and the zone must contain the me...SharePoint 2010 Education Demo Project: Release SharePoint SP1 for Education Solutions: This release includes updates to the Content Packs for SharePoint SP1. All Content Packs have been updated to install successfully under SharePoint SP1SQL Monitor - managing sql server performance: SQLMon 4.1 alpha 6: 1. improved support for schema 2. added find reference when right click on object list 3. added object rename supportBugNET Issue Tracker: BugNET 0.9.126: First stable release of version 0.9. Upgrades from 0.8 are fully supported and upgrades to future releases will also be supported. This release is now compiled against the .NET 4.0 framework and is a requirement. Because of this the web.config has significantly changed. After upgrading, you will need to configure the authentication settings for user registration and anonymous access again. Please see our installation / upgrade instructions for more details: http://wiki.bugnetproject.c...Free SharePoint 2010 Sites Templates: SharePoint Server 2010 Sites Templates: here is the list of sites templates to be downloadedVsTortoise - a TortoiseSVN add-in for Microsoft Visual Studio: VsTortoise Build 30 Beta: Note: This release does not work with custom VsTortoise toolbars. These get removed every time when you shutdown Visual Studio. (#7940) Build 30 (beta)New: Support for TortoiseSVN 1.7 added. (the download contains both setups, for TortoiseSVN 1.6 and 1.7) New: OpenModifiedDocumentDialog displays conflicted files now. New: OpenModifiedDocument allows to group items by changelist now. Fix: OpenModifiedDocumentDialog caused Visual Studio 2010 to freeze sometimes. Fix: The installer didn...New Projects1Internet: Branch of 1Intranet.ANX.Framework: The ANX.Framework is a platform independent game framework which is compatible with Microsofts XNA Framework.CBMMark: Commodore 8-bit benchmarking suitecodeplanner: A nuget package that will help you with architecture and generate code from T4 templates. 1. Create a new MVC3 (C#) Project 2. Install-Package codeplanner 3. Create your domainmodel (see documentation or readme.txt) 4. Create system by -> Scaffold CodePlanner.ScaffoldAllCommonLib: ???? C#????CoverFlow Project: This is a proyect that can we use like a control for own apps , its need some improvements like differents view and also some memory issue to get fix... if anyone can help me to improve please... NOTE: This coverflow reads bytes and then convert it to images thanks Dev.Net: The project aims creating development help pages, where user can find useful information about each referenced assembly. It also have an in-place editor for each page section and a versioning system to work with previously modified pages.EasyFramework: ?.net framework?????，???????????EPioneerCenter: Project Name：EPioneer Programming Language：C#ErSE253: General application for geostatistics estimations. Entirely written in C# designed to be readable and perform efficient calculations.FontysIsa2: FontysIsa2Kaos: Klinik Administrations og Oversigts SystemKinect Cursor Move: Kinect Cursor Move is a library that uses the Kinect for Windows SDK and its skeletal tracking features to allow a user to use their hands to control the Windows mouse cursor. The project is developped in / for c# only ...Mitutoyo 264-007 RS232 SPC Data Input Tool: This tool allows measurements to be recorded from Mitutoyo SPC measurement tools using the Mitutoyo RS232 Data Input Tool (part#: 264-007) by emulating a keyboard. It has many configurable options. It's developed in C#.NAU Airplane speech engine: Generates speech for airplain simulator, based on networking eventsProASPNETMVCInvest: This is the source code example for the book: <<Pro ASP.NET MVC2 Framework>>School Helper: Keep track of grades and upcoming assignments.Sheva engine 2: XNA game engineSimple Job Management: Simple job management solution created to handle less complicated jobs not tied to a larger scale project.StoreOnline: the latest versionVectorlib: A Library.WP7 toolkit by MSP: Some controls and utilites are made by MSP??????Judge Online: ??????Judge Online????????????。??????????????（?C、C++）???，?????????????，????????????????????????。???????????，???SNS????????。

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• The Arab HEUG is now a reality, and other random thoughts

  - by user9147039

  I just returned from Doha, Qatar where the first of its kind HEUG (Higher Education User Group) meeting for institutions in the Middle East and North Africa was held at Qatar University and jointly hosted by Damman University from Saudi Arabia. Over 80 delegates attended including representation from education institutions in Oman, Saudi Arabia, Lebanon, and Qatar. There are many other regional HEUG organizations in place (in Australia/New Zealand, APAC, EMEA, as well as smaller regional HEUG’s in the Netherlands, South Africa, and in regions of the US), but it was truly an accomplishment to see this Middle East/North Africa group organize and launch their chapter with a meeting of this quality. To be known as the Arab HEUG going forward, I am excited about the prospects for sharing between the institutions and for the growth of Oracle solutions in the region. In particular the hosts for the event (Qatar University) did a masterful job with logistics and organization, and the quality of the event was a testament to their capabilities. Among the more interesting and enlightening presentations I attended were one from Dammam University on the lessons learned from their implementation of Campus Solutions and transition off of Banner, as well as the use by Qatar University E-business Suite for grants management (both pre-and post-award). The most notable fact coming from this latter presentation was the fit (89%) of e-Business Suite Grants to the university’s requirements. In a few weeks time we will be convening the 5th meeting of the Oracle Education & Research Industry Strategy Council in Redwood Shores (5th since my advent into my current role). The main topics of discussion will be around our Higher Education Applications Strategy for the future (including cloud approaches to ERP (HCM, Finance, and Student Information Systems), how some cases studies on the benefits of leveraging delivered functionality and extensibility in the software (versus customization). On the second day of the event we will turn our attention to Oracle in Research and also budgeting and planning in higher education. Both of these sessions will include significant participation from council members in the form of panel discussions. Our EVP’s for Systems (John Fowler) and for Global Cloud Services and North America application sales (Joanne Olson) will join us for the discussion. I recently read a couple of articles that were surprising to me. The first was from Inside Higher Ed on October 15 entitled, “As colleges prepare for major software upgrades, Kuali tries to woo them from corporate vendors.” It continues to disappointment that after all this time we are still debating whether it is better to build enterprise software through open or community source initiatives when fully functional, flexible, supported, and widely adopted options exist in the marketplace. Over a decade or more ago when these solutions were relatively immature and there was a great deal of turnover in the market I could appreciate the initiatives like Kuali. But let’s not kid ourselves – the real objective of this movement is to counter a perceived predatory commercial software industry. Again, when commercial solutions are deployed as written without significant customization, and standard business processes are adopted, the cost of these solutions (relative to the value delivered) is quite low, and certain much lower than the massive investment (and risk) in in-house developers to support a bespoke community source system. In this era of cost pressures in education and the need to refocus resources on teaching, learning, and research, I believe it’s bordering on irresponsible to continue to pursue open-source ERP. Many of the adopter’s total costs are staggering and have little to show for their efforts and expended resources. The second article was recently in the Chronicle of Higher Education and was entitled “’Big Data’ Is Bunk, Obama Campaign’s Tech Guru Tells University Leaders.” This one was so outrageous I almost don’t want to legitimize it by referencing it here. In the article the writer relays statements made by Harper Reed, President Obama’s former CTO for his 2012 re-election campaign, that big data solutions in education have no relevance and are akin to snake oil. He goes on to state that while he’s a fan of data-driven decision making in education, most of the necessary analysis can be accomplished in Excel spreadsheets. Yeah… right. This is exactly what ails education (higher education in particular). Dozens of shadow and siloed systems running on spreadsheets with limited-to-no enterprise wide initiatives to harness the data-rich environment that is a higher ed institution and transform the data into useable information. I’ll grant Mr. Reed that “Big Data” is overused and hackneyed, but imperatives like improving student success in higher education are classic big data problems that data-mining and predictive analytics can address. Further, higher ed need to be producing a massive amount more data scientists and analysts than are currently in the pipeline, to further this discipline and application of these tools to many many other problems across multiple industries.

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• 3 Trends for SMBs around Social, Mobile, and Sensor

  - by Socially_Aware_Enterprise

  While I often am talking to big companies or discussing enterprise solutions. There are times when individuals ask me about Small or Medium sized business trends.  Interestingly,  the Enterprise Social, Mobile, and Sensor initiatives I regularly discuss are in fact related to even the Mom and Pop storefront. The eco-system of new service players in the Social-Mobile-Sensor space generally emerge developing partnerships with enterprises as they develop and bring economy to scale to their services for the larger market. And of course Oracle has an entire division dedicated for delivering products and support to help emerging companies compete without the need to open an industrial strength credit line.. So here are some trends that we are helping large enterprises to deploy today, but small and medium businesses should be able to take advantage of by the end of this year and starting into 2015. 1) The typical small business is generally "Localized". But the ability to be "Hyper-Localized" will come as location based services become ubiquitous. Many small businesses have one or several storefronts and theirs are typically within a single regional economic footprint. While the internet provides global reach, it will be the businesses that invest in social, mobile and local that will win in the end.  Of course I am a huge SoMoLo evangelist. The SMBs' content and targeting with platforms for Geo-Fencing, Geo-Conquesting and Path-Matching to HHI are all going to be accessible to them, if not for Mobile Apps, then via Mobile messaging in Social Networks that offer it.. Expect to be able to target FaceBook messaging not by city, but by store or mall… This makes being able to be "Hyper-Local" even more important. And with new proximity services coming online more than ever before, SMBs will operate and service customers with pinpoint accuracy right down to where they stand in an aisle. Geo-Conquesting will be huge for small players to place ads when customers pass through competitors regions. Car Dealers are doing this now.. But also of course iBeacons are now very cheap and getting easier to put in retail stores. The ability for sales to happen anywhere in the store via a mobile phone or tablet is huge, as it will give the small shop the flexibility to not have to "Guard the Register" as more or most transactions will be digital. Thus, M-Commerce and T-Commerce will change the job of cashier dramatically.. 2) Intra-Brand Advocacy, the idea now is that rather than just depend on your trusty social media manager and his team, you are going to push more and more individuals with expertise inside the organization to help manage, reach-out, and utilize social channels to manage the incoming questions and answers customers need. While for years CRM was the tool of the enterprise, today CRMs enable this now "Salesforce et al" capability to trickle throughout the company. This gives greater pressure to organize roles, but also flatten out the organization. Internal collaboration around topics and customer needs is going to be the key for SMBs to finally get serious about customer experiences. Their customers are online and in social networks. This includes not just B2C SMBs but also B2B companies as well. Don't believe me? To find the players just use hashtag #SocialSelling and you will see… 3) The Visual Networks will begin to move from Content Aggregators to Content Collaboration platforms, which means Pinterest, Instagram, Vine, & others will begin to move to add more features brands want, first marketing platforms, rather than unique brand partnerships as they do today, but this will open ways for SMBs to engage with clear brand messaging and metrics. Eventually providing more "Collaboration" between Brand and Consumer.. Don't think for a minute Facebook bought Oculus Rift so you could see your timeline in 3-D. The Social Networks I advise customers to invest in are ones that are audio and visual intrinsically. Players from SoundCloud to Pinterest are deploying ways for brands to harness their interactive visual or audio based social networks to sell ad units aka brand messaging. While the Social Media revolution is going on, the emphasis was on the social, today it more and more about the media in social, that enterprises soon small and medium businesses will be connected to. 

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• JavaOne Latin America Opening Keynotes

  - by Tori Wieldt

  Originally published on blogs.oracle.com/javaone It was a great first day at JavaOne Brazil, which included the Java Strategy and Java Technical keynotes. Henrik Stahl, Senior Director, Product Management for Java opened the keynotes by saying that this is the third year for JavaOne Latin America. He explained, "You know what they say, the first time doesn't count, the second time is a habit and the third time it's a tradition!" He mentioned that he was thrilled that this is largest JavaOne in Brazil to date, and he wants next year to be larger. He said that Oracle knows Latin America is an important hub for development.  "We continually come back to Latin America because of the dedication the community has with driving the continued innovation for Java," he said. Stahl explained that Oracle and the Java community must continue to innovate and Make the Future Java together. The success of Java depends on three important factors: technological innovation, Oracle as a strong steward of Java, and community participation. "The Latin American Java Community (especially in Brazil) is a shining example of how to be positive contributor to Java," Stahl said. Next, George Saab, VP software dev, Java Platform Group at Oracle, discussed some of the recent and upcoming changes to Java. "In addition to the incremental improvements to Java 7, we have also increased the set of platforms supported by Oracle from Linux, Windows, and Solaris to now also include Mac OS X and Linux/ARM for ARM-based PCs such as the Raspberry Pi and emerging ARM based microservers."  Saab announced that EA builds for Linux ARM Hard Float ABI will be available by the end of the year.  Staffan Friberg, Product Manager, Java Platform Group, provided an overview of some of the language coming in Java 8, including Lambda, remove of PermGen, improved data and time APIs and improved security, Java 8 development is moving along. He reminded the audience that they can go to OpenJDK to see this development being done in real-time, and that there are weekly early access builds of OracleJDK 8 that developers can download and try today. Judson Althoff, Senior Vice President, Worldwide Alliances and Channels and Embedded Sales, was invited to the stage, and the audience was told that "even though he is wearing a suit, he is still pretty technical." Althoff started off with a bang: "The Internet of Things is on a collision course with big data and this is a huge opportunity for developers."  For example, Althoff said, today cars are more a data device than a mechanical device. A car embedded with sensors for fuel efficiency, temperature, tire pressure, etc. can generate a petabyte of data A DAY. There are similar examples in healthcare (patient monitoring and privacy requirements creates a complex data problem) and transportation management (sending a package around the world with sensors for humidity, temperature and light). Althoff then brought on stage representatives from three companies that are successful with Java today, first Axel Hansmann, VP Strategy & Marketing Communications, Cinterion. Mr. Hansmann explained that Cinterion, a market leader in Latin America, enables M2M services with Java. At JavaOne San Francisco, Cinterion launched the EHS5, the smallest 3g solderable module, with Java installed on it. This provides Original Equipment Manufacturers (OEMs) with a cost effective, flexible platform for bringing advanced M2M technology to market.Next, Steve Nelson, Director of Marketing for the Americas, at Freescale explained that Freescale is #1 in Embedded Processors in Wired and Wireless Communications, and #1 in Automotive Semiconductors in the Americas. He said that Java provides a mature, proven platform that is uniquely suited to meet the requirements of almost any type of embedded device. He encouraged University students to get involved in the Freescale Cup, a global competition where student teams build, program, and race a model car around a track for speed.Roberto Franco, SBTVD Forum President, SBTVD, talked about Ginga, a Java-based standard for television in Brazil. He said there are 4 million Ginga TV sets in Brazil, and they expect over 20 million TV sets to be sold by the end of 2014. Ginga is also being adopted in other 11 countries in Latin America. Ginga brings interactive services not only at TV set, but also on other devices such as tablets,  PCs or smartphones, as the main or second screen. "Interactive services is already a reality," he said, ' but in a near future, we foresee interactivity enhanced TV content, convergence with OTT services and a big participation from the audience,  all integrated on TV, tablets, smartphones and second screen devices."Before he left the stage, Nandini Ramani thanked Judson for being part of the Java community and invited him to the next Geek Bike Ride in Brazil. She presented him an official geek bike ride jersey.For the Technical Keynote, a "blue screen of death" appeared. With mock concern, Stephin Chin asked the rest of the presenters if they could go on without slides. What followed was a interesting collection of demos, including JavaFX on a tablet, a look at Project Easel in NetBeans, and even Simon Ritter controlling legos with his brainwaves! Stay tuned for more dispatches.

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• JavaOne Latin America Opening Keynotes

  - by Tori Wieldt

  It was a great first day at JavaOne Brazil, which included the Java Strategy and Java Technical keynotes. Henrik Stahl, Senior Director, Product Management for Java opened the keynotes by saying that this is the third year for JavaOne Latin America. He explained, "You know what they say, the first time doesn't count, the second time is a habit and the third time it's a tradition!" He mentioned that he was thrilled that this is largest JavaOne in Brazil to date, and he wants next year to be larger. He said that Oracle knows Latin America is an important hub for development.  "We continually come back to Latin America because of the dedication the community has with driving the continued innovation for Java," he said. Stahl explained that Oracle and the Java community must continue to innovate and Make the Future Java together. The success of Java depends on three important factors: technological innovation, Oracle as a strong steward of Java, and community participation. "The Latin American Java Community (especially in Brazil) is a shining example of how to be positive contributor to Java," Stahl said. Next, George Saab, VP software dev, Java Platform Group at Oracle, discussed some of the recent and upcoming changes to Java. "In addition to the incremental improvements to Java 7, we have also increased the set of platforms supported by Oracle from Linux, Windows, and Solaris to now also include Mac OS X and Linux/ARM for ARM-based PCs such as the Raspberry Pi and emerging ARM based microservers."  Saab announced that EA builds for Linux ARM Hard Float ABI will be available by the end of the year.  Staffan Friberg, Product Manager, Java Platform Group, provided an overview of some of the language coming in Java 8, including Lambda, remove of PermGen, improved data and time APIs and improved security, Java 8 development is moving along. He reminded the audience that they can go to OpenJDK to see this development being done in real-time, and that there are weekly early access builds of OracleJDK 8 that developers can download and try today. Judson Althoff, Senior Vice President, Worldwide Alliances and Channels and Embedded Sales, was invited to the stage, and the audience was told that "even though he is wearing a suit, he is still pretty technical." Althoff started off with a bang: "The Internet of Things is on a collision course with big data and this is a huge opportunity for developers."  For example, Althoff said, today cars are more a data device than a mechanical device. A car embedded with sensors for fuel efficiency, temperature, tire pressure, etc. can generate a petabyte of data A DAY. There are similar examples in healthcare (patient monitoring and privacy requirements creates a complex data problem) and transportation management (sending a package around the world with sensors for humidity, temperature and light). Althoff then brought on stage representatives from three companies that are successful with Java today, first Axel Hansmann, VP Strategy & Marketing Communications, Cinterion. Mr. Hansmann explained that Cinterion, a market leader in Latin America, enables M2M services with Java. At JavaOne San Francisco, Cinterion launched the EHS5, the smallest 3g solderable module, with Java installed on it. This provides Original Equipment Manufacturers (OEMs) with a cost effective, flexible platform for bringing advanced M2M technology to market.Next, Steve Nelson, Director of Marketing for the Americas, at Freescale explained that Freescale is #1 in Embedded Processors in Wired and Wireless Communications, and #1 in Automotive Semiconductors in the Americas. He said that Java provides a mature, proven platform that is uniquely suited to meet the requirements of almost any type of embedded device. He encouraged University students to get involved in the Freescale Cup, a global competition where student teams build, program, and race a model car around a track for speed.Roberto Franco, SBTVD Forum President, SBTVD, talked about Ginga, a Java-based standard for television in Brazil. He said there are 4 million Ginga TV sets in Brazil, and they expect over 20 million TV sets to be sold by the end of 2014. Ginga is also being adopted in other 11 countries in Latin America. Ginga brings interactive services not only at TV set, but also on other devices such as tablets,  PCs or smartphones, as the main or second screen. "Interactive services is already a reality," he said, ' but in a near future, we foresee interactivity enhanced TV content, convergence with OTT services and a big participation from the audience,  all integrated on TV, tablets, smartphones and second screen devices."Before he left the stage, Nandini Ramani thanked Judson for being part of the Java community and invited him to the next Geek Bike Ride in Brazil. She presented him an official geek bike ride jersey.For the Technical Keynote, a "blue screen of death" appeared. With mock concern, Stephin Chin asked the rest of the presenters if they could go on without slides. What followed was a interesting collection of demos, including JavaFX on a tablet, a look at Project Easel in NetBeans, and even Simon Ritter controlling legos with his brainwaves! Stay tuned for more dispatches.

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• Phones, Nokia, Microsoft and More

  - by Bill Evjen

  The phone revolution that is under way at the moment is insanely interesting and continuously full of buzz about directions, failures, and promises. The movement started with Apple completely reinventing what a smart phone was all about and now we have the followers. Though – don’t dismiss the followers, they are usually the ones that come out with the leap frog products when most of the world is thinking about jumping on. Remember the often used analogy – the USA invented the TV – but it was Japan that took it to the next level and now all TVs are from somewhere else other than the USA. Really there are two camps for the phones – the Cool Kids and other kids that no one wants to hang out with anymore. When it comes to cool – for some reason, the phone is an important part of that factor. Everyone wants to show their phone and its configuration (apps installed, etc) to their friends as a sign of (1) “I have money” and (2) I have smarts/tastes/style/etc when it comes to my applications that are on my phone. For those that don’t know – the Cool Kids include: Apple – this is quite obvious as everything Apple produces is in the cool camp. Just having an Apple product on your person means you can dance. Google – this is one of the more interesting releases as they have created something called Android (which in it’s own right is a major brand in itself). Microsoft – you might be saying “Really, Microsoft is cool?”. I would argue that they are indeed cool as it is now associated with XBOX 360, Kinect, and Windows 7. Gone are the days of Bob and that silly paperclip. Well – that’s it. There is nobody else I would stick in that camp. The other kids that weren’t picked for that dodgeball team include: Nokia Motorola Palm Blackberry and many many more The sad part of all this is that no matter what this second camp does now, it won’t be able to get out of this bucket easily. They will always be associated as yesterday’s technology and that association will drive the sales of the phone purchasers of the world. For those in that group, the only possible way out is to get invited to the cool club by one of the cool club members in the hope that their coolness somehow rubs off. To me, this is the move that Nokia is making. They are at this point where they have realized that they don’t have the full scope of the required end to end solution to make this all work. They have the plants to build the phones and the reach of the retailers that sell what they have. What they are missing is the proper operating system for the new world of multi-touch form factor phones. Even the companies that come up with some sort of new operating system for this type of new device, they are still associated with the yesterday and lack the developer community behind them to be the real wave of adoption that this market needs. Think about that – this is a major different between Nokia/Blackberry when you compare it to the likes of Apple, Google, and Microsoft. These three powerhouses having a very large and strong development community that will eagerly take on new initiatives using the skillsets that they have already cultivated over the years of already working with the company. This then results in a plethora of applications that are then placed on an app store of some kind. The developer gets a cut and then Apple/Google/Microsoft then get their cut. It is definitely a win-win. None of the other phone companies and wannabies can provide the same results. What Microsoft was missing was the major phone manufactures coming on board to create and push forward with the phones that are required to start the wave. This is where Nokia can come in and help Microsoft. They have the ability to promote the Windows Phone operating system on a new wave of phones. This does mean that Nokia will sell phones, but they lose out on the application store that they might have been thinking about making some money on as well as controlling the end to end solution. What is interesting is in questioning to oneself if Microsoft will purchase Nokia. It really depends upon how they want to compete and with whom Microsoft views as the major competitor. For instance, they can purchase Nokia and have their own hardware company and distribution network for phones – thereby taking on a model that is quite similar to Apple. On the other hand, they could just leave it up to the phone hardware companies such as Nokia and others to build and promote phones in a model that is similar to Google. Both ways have pluses and minuses. If they own the phone manufacturer, they really can put some thought into the design and technical specifications of the phone that is really designed to exactly how they want it. Microsoft has shown that they have this ability – especially with the XBOX initiative they have done over the years. Think about how good and powerful they have moved forward with XBOX – and I am not talking about just copying what others are doing, but coming up with leapfrog products that are steps ahead of everyone else. Though, if they didn’t do it themselves, they could then leave it up to the phone manufacturers to drive each other to build better and better phones that run the Microsoft OS – competition drives better products. We have seen this with the Android line of phones that are out there on the market. I have read a lot about Nokia investors really upset about the new Microsoft relationship – but really, this is a great thing. I for one am a fan of this relationship (I am also a Nokia stock holder btw). This will mean better days for Nokia.

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• The Customer Experience Imperative: A Game Changer for Brands

  - by Jeri Kelley

  By Anthony Lye, SVP, Cloud Applications Strategy, Oracle We know that customer experience has emerged as a primary differentiator for businesses today.  I’ve talked a lot about the new age of the empowered consumer. At Oracle we’ve spent a lot of time developing technologies and practices that our customers can implement to greatly improve their customer experience strategies. Of course I’m biased, but I think that we have created a portfolio of the best solutions on the planet to help organizations deal with the challenges of providing great customer experiences. We’ve done this because we started to witness some trends over the last few years. As the average person began to utilize social and mobile technologies more frequently and products commoditized, customer experience truly remained the only sustainable differentiator for businesses.In fact, we have seen that customer experience is often driving the success or the failure of a product or a brand. And as end customers have become more vocal about their experiences with companies on social and mobile channels, they now have the power to decide which brands will win and which brands will lose. To address this customer experience imperative, I believe that business today must do three things really well:Connect with your customers. You have to connect with customers whenever, wherever and however they want. Organizations must provide a great experience on their existing channels— the call center, the brick and mortar store, the field sales organizations, the websites and social properties. Businesses must also be great at managing and delivering journeys on these channels, while quickly adapting to embrace the new channels that emerge. You have to understand mobile. You have to understand social. You have to understand kiosks. These are all new routes to market, new channels where your customers may or may not show up. You have to interact with them where they are. You have to present information in a way that's meaningful to them. As well as providing what we would call a multichannel experience. We have to recognize that customers may start their experience on one channel, but end it on a different channel. It’s important that an organization’s technology solutions enable, not just a multichannel strategy, but a strategy that can power new channels and create customer journeys that cross these channels.Get to know your customers. Next, companies need to get to know the customer as intimately as the customer will allow. Today most customer interactions are anonymous, but it’s important for brands to know which customers drive value. Customers want to provide feedback. They want to share their opinions, but they want to know that those opinions are being heard and acted upon. For this to occur, we need to know much more about the customer and then reward them for their loyalty and for their advocacy.Enable connections. The last thing is to enable people to connect or transact with your brand. We've got to make it really, really simple for customers to do business with us. We can't make them repeat the steps; we can't make them tell us their identity for the fifth time as they move between organizations. These silos can no longer sustain or deliver a good customer experience. It's extremely important that companies be where customers want them to be—that we create profitable journeys for us and for them.Organizations have to make sure that there is a single source of truth that defines the customer. We have to make sure that the technology applications that we rely on understand not just the dimensions of multichannel, but of cross-channel too. We have to enable social at the very core of the overall architecture. We have to use historical analytics, real-time decisioning as well as predictive analytics to help personalize and drive an experience. And these are all technologies that IT needs, that IT is familiar with, but needs to enable for the line of business that in turn can enable for the end customer.  This means that we've got to make our solutions available to the customers in the cloud.In this new age of the empowered consumer, businesses have to focus on delivery mechanisms that reduce the overall TCO, while driving a rapid rate of innovation and a more rapid rate of deployment. At the Oracle Customer Experience Summit @ OpenWorld, I’ll discuss these issues and more. I hope that you can join us for what promises to be an unforgettable experience.

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• In Social Relationship Management, the Spirit is Willing, but Execution is Weak

  - by Mike Stiles

  In our final talk in this series with Aberdeen’s Trip Kucera, we wanted to find out if enterprise organizations are actually doing anything about what they’re learning around the importance of communicating via social and using social listening for a deeper understanding of customers and prospects. We found out that if your brand is lagging behind, you’re not alone. Spotlight: How was Aberdeen able to find out if companies are putting their money where their mouth is when it comes to implementing social across the enterprise? Trip: One way to think about the relative challenges a business has in a given area is to look at the gap between “say” and “do.” The first of those words reveals the brand’s priorities, while the second reveals their ability to execute on those priorities. In Aberdeen’s research, we capture this by asking firms to rank the value of a set of activities from one on the low end to five on the high end. We then ask them to rank their ability to execute those same activities, again on a one to five, not effective to highly effective scale. Spotlight: And once you get their self-assessments, what is it you’re looking for? Trip: There are two things we’re looking for in this analysis. The first is we want to be able to identify the widest gaps between perception of value and execution. This suggests impediments to adoption or simply a high level of challenge, be it technical or otherwise. It may also suggest areas where we can expect future investment and innovation. Spotlight: So the biggest potential pain points surface, places where they know something is critical but also know they aren’t doing much about it. What’s the second thing you look for? Trip: The second thing we want to do is look at specific areas in which high-performing companies, the Leaders, are out-executing the Followers. This points to the business impact of these activities since Leaders are defined by a set of business performance metrics. Put another way, we’re correlating adoption of specific business competencies with performance, looking for what high-performers do differently. Spotlight: Ah ha, that tells us what steps the winners are taking that are making them winners. So what did you find out? Trip: Generally speaking, we see something of a glass curtain when it comes to the social relationship management execution gap. There isn’t a single social media activity in which more than 50% of respondents indicated effectiveness, which would be a 4 or 5 on that 1-5 scale. This despite the fact that 70% of firms indicate that generating positive social media mentions is valuable or very valuable, a 4 or 5 on our 1-5 scale. Spotlight: Well at least they get points for being honest. The verdict they’re giving themselves is that they just aren’t cutting it in these highly critical social development areas. Trip: And the widest gap is around directly engaging with customers and/or prospects on social networks, which 69% of firms rated as valuable but only 34% of companies say they are executing well. Perhaps even more interesting is that these two are interdependent since you’re most likely to generate goodwill on social through happy, engaged customers. This data also suggests that social is largely being used as a broadcast channel rather than for one-to-one engagement. As we’ve discussed previously, social is an inherently personal media. Spotlight: And if they’re still using it as a broadcast channel, that shows they still fail to understand the root of social and see it as just another outlet for their ads and push-messaging. That’s depressing. Trip: A second way to evaluate this data is by using Aberdeen’s performance benchmarking. The story is both a bit different, but consistent in its own way. The first thing we notice is that Leaders are more effective in their execution of several key social relationship management capabilities, namely generating positive mentions and engaging with “influencers” and customers. Based on the fact that Aberdeen uses a broad set of performance metrics to rank the respondents as either “Leaders” (top 35% in weighted performance) or “Followers” (bottom 65% in weighted performance), from website conversion to annual revenue growth, we can then correlated high social effectiveness with company performance. We can also connect the specific social capabilities used by Leaders with effectiveness. We spoke about a few of those key capabilities last time and also discuss them in a new report: Social Powers Activate: Engineering Social Engagement to Win the Hidden Sales Cycle. Spotlight: What all that tells me is there are rewards for making the effort and getting it right. That’s how you become a Leader. Trip: But there’s another part of the story, which is that overall effectiveness, even among Leaders, is muted. There’s just one activity in which more than a majority of Leaders cite high effectiveness, effectiveness being the generation of positive buzz. While 80% of Leaders indicate “directly engaging with customers” through social media channels is valuable, the highest rated activity among Leaders, only 42% say they’re effective. This gap even among Leaders shows the challenges still involved in effective social relationship management. @mikestilesPhoto: stock.xchng

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• When is my View too smart?

  - by Kyle Burns

  In this posting, I will discuss the motivation behind keeping View code as thin as possible when using patterns such as MVC, MVVM, and MVP.  Once the motivation is identified, I will examine some ways to determine whether a View contains logic that belongs in another part of the application.  While the concepts that I will discuss are applicable to most any pattern which favors a thin View, any concrete examples that I present will center on ASP.NET MVC. Design patterns that include a Model, a View, and other components such as a Controller, ViewModel, or Presenter are not new to application development.  These patterns have, in fact, been around since the early days of building applications with graphical interfaces.  The reason that these patterns emerged is simple – the code running closest to the user tends to be littered with logic and library calls that center around implementation details of showing and manipulating user interface widgets and when this type of code is interspersed with application domain logic it becomes difficult to understand and much more difficult to adequately test.  By removing domain logic from the View, we ensure that the View has a single responsibility of drawing the screen which, in turn, makes our application easier to understand and maintain. I was recently asked to take a look at an ASP.NET MVC View because the developer reviewing it thought that it possibly had too much going on in the view.  I looked at the .CSHTML file and the first thing that occurred to me was that it began with 40 lines of code declaring member variables and performing the necessary calculations to populate these variables, which were later either output directly to the page or used to control some conditional rendering action (such as adding a class name to an HTML element or not rendering another element at all).  This exhibited both of what I consider the primary heuristics (or code smells) indicating that the View is too smart: Member variables – in general, variables in View code are an indication that the Model to which the View is being bound is not sufficient for the needs of the View and that the View has had to augment that Model.  Notable exceptions to this guideline include variables used to hold information specifically related to rendering (such as a dynamically determined CSS class name or the depth within a recursive structure for indentation purposes) and variables which are used to facilitate looping through collections while binding. Arithmetic – as with member variables, the presence of arithmetic operators within View code are an indication that the Model servicing the View is insufficient for its needs.  For example, if the Model represents a line item in a sales order, it might seem perfectly natural to “normalize” the Model by storing the quantity and unit price in the Model and multiply these within the View to show the line total.  While this does seem natural, it introduces a business rule to the View code and makes it impossible to test that the rounding of the result meets the requirement of the business without executing the View.  Within View code, arithmetic should only be used for activities such as incrementing loop counters and calculating element widths. In addition to the two characteristics of a “Smart View” that I’ve discussed already, this View also exhibited another heuristic that commonly indicates to me the need to refactor a View and make it a bit less smart.  That characteristic is the existence of Boolean logic that either does not work directly with properties of the Model or works with too many properties of the Model.  Consider the following code and consider how logic that does not work directly with properties of the Model is just another form of the “member variable” heuristic covered earlier: @if(DateTime.Now.Hour < 12) {     <div>Good Morning!</div> } else {     <div>Greetings</div> } This code performs business logic to determine whether it is morning.  A possible refactoring would be to add an IsMorning property to the Model, but in this particular case there is enough similarity between the branches that the entire branching structure could be collapsed by adding a Greeting property to the Model and using it similarly to the following: <div>@Model.Greeting</div> Now let’s look at some complex logic around multiple Model properties: @if (ModelPageNumber + Model.NumbersToDisplay == Model.PageCount         || (Model.PageCount != Model.CurrentPage             && !Model.DisplayValues.Contains(Model.PageCount))) {     <div>There's more to see!</div> } In this scenario, not only is the View code difficult to read (you shouldn’t have to play “human compiler” to determine the purpose of the code), but it also complex enough to be at risk for logical errors that cannot be detected without executing the View.  Conditional logic that requires more than a single logical operator should be looked at more closely to determine whether the condition should be evaluated elsewhere and exposed as a single property of the Model.  Moving the logic above outside of the View and exposing a new Model property would simplify the View code to: @if(Model.HasMoreToSee) {     <div>There’s more to see!</div> } In this posting I have briefly discussed some of the more prominent heuristics that indicate a need to push code from the View into other pieces of the application.  You should now be able to recognize these symptoms when building or maintaining Views (or the Models that support them) in your applications.

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• Gamification at OOW

  - by erikanollwebb

  Last week was Oracle OpenWorld, and for those of you not in tech or downtown San Francisco, that might not mean a whole lot.  However, if you are familiar with it, Oracle OpenWorld is our premier customer event.  This year, more than 50,000 people attended.  It's not a good week to visit San Francisco on vacation because Oracle customers take over all the hotels in town!  It was crazy, but a lot of fun and it's a great opportunity for the Apps UX group to do customer research with a range of customers.  This year, more than 100+ customers and partners took the time to team up with our UX experts and provide feedback on new designs and ideas. Over three days,  UX teams conducted 8  one-on-one user feedback sessions, 4 focus groups and 7 surveys. In addition, we conducted a voice capture activity and were able to collect close to 70 speech samples at the lab and DEMOgrounds. This was a great opportunity for us to do some testing on some specific gamification concepts with a set of business analysts.  We pulled in 8 folks for a focus group on gamification concepts and whether they thought those would work for their teams. To get ready for this, my designer extraordinaire, Andrea Cantú, flew into town and we spent almost a week locked in a room together brainstorming design ideas.  We killed a few trees trying to get all of our concepts and other examples together in the process, but in the end, we put together a whole series of examples of how you might gamify an Oracle app (in this case, CRM).  Andrea is a genius for this kind of thing and the comps she created looked great.  Here's a picture of her hard at work!  We also had the good fortune to have my boss, Laurie Pattison and my usability contractor, Shobana Subramanian there to note take and observe as well.  Here's a few shots of us, hard at work preparing for the day (or checking out something on Laurie's iPhone...) To start things off, we gave an overview of gamification and I talked about what it's used for.  Then we gave the participants a scenario about our sales person and what we were trying to get her to do. It was a great opportunity to highlight what our business goals might be and why we might want to add game mechanics.  It was also a good way to get them thinking about how that might work for them in their environments and workplaces. There were some surprises for the day.  We asked how many of them were already familiar with the concept of gamification--only two people had heard of it and only one was using game mechanics in his work.  That's in contrast to a survey we just ran internally with folks in a dev org where almost 50% of about 450 respondents had heard of gamification.  As we discussed the ways game mechanics could be used, it became clear that many of the folks had seen some game mechanics in action but didn't know that's what they were.  We also noticed that the folks in this group felt that if they were trying to sell the concept in their orgs, they wouldn't call it gamification.  That's not a huge surprise to me--they said what we've heard in the past, that gamification does not seem like a serious term for enterprise software.  They said they'd sell it with the goals--as a means to increase behaviors by rewarding users for activities.  It's a funny problem.  The word puts some folks off, but at the same time, I haven't seen another one word description that quite captures the range of things that "gamification" can cover.  My guess is that the more mainstream the term becomes, the more desensitized we'll become to the idea the it's trivializing enterprise software in some way.  Still, it was interesting to note that this group still felt that they would not take this concept to their bosses or teams and call it "gamification".  They focused on the goals, and how we could incentivize desired behaviors with game mechanics.  As I have already stated in other posts, I feel like my org is more receptive to discussing how this is just a more transparent type of usability and user experience methods than talking about gamification.  That's the argument they said they would use. All in all, it was a good session.  I love getting to talk to customers, present ideas and concepts, and get their feedback and input.  It's the type of thing that really helps drive our designs and keeps us grounded in what our customers need/want.  We're already planning where to get more feedback opportunities in the coming months. 

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• Highlights from the Oracle Customer Experience Summit @ OpenWorld

  - by Richard Lefebvre

  The Oracle Customer Experience Summit was the first-ever event covering the full breadth of Oracle's CX portfolio -- Marketing, Sales, Commerce, and Service. The purpose of the Summit was to articulate the customer experience imperative and to showcase the suite of Oracle products that can help our customers create the best possible customer experience. This topic has always been a very important one, but now that there are so many alternative companies to do business with and because people have such public ways to voice their displeasure, it's necessary for vendors to have multiple listening posts in place to gauge consumer sentiment. They need to know what is going on in real time and be able to react quickly to turn negative situations into positive ones. Those can then be shared in a social manner to enhance the brand and turn the customer into a repeat customer. The Summit was focused on Oracle's portfolio of products and entirely dedicated to customers who are committed to building great customer experiences within their businesses. Rather than DBAs, the attendees were business people looking to collaborate with other like-minded experts and find out how Oracle can help in terms of technology, best practices, and expertise. The event was at the Westin St. Francis Hotel in San Francisco as part of Oracle OpenWorld. We had eight hundred people attend, which was great for the first year. Next year, there's no doubt in my mind, we can raise that number to 5,000. Alignment and Logic Oracle's Customer Experience portfolio is made up of a combination of acquired and organic products owned by many people who are new to Oracle. We include homegrown Fusion CRM, as well as RightNow, Inquira, OPA, Vitrue, ATG, Endeca, and many others. The attendees knew of the acquisitions, so naturally they wanted to see how the products all fit together and hear the logic behind the portfolio. To tell them about our alignment, we needed to be aligned. To accomplish that, a cross functional team at Oracle agreed on the messaging so that every single Oracle presenter could cover the big picture before going deep into a product or topic. Talking about the full suite of products in one session produced overflow value for other products. And even though this internal coordination was a huge effort, everyone saw the value for our customers and for our long-term cooperation and success. Keynotes, Workshops, and Tents of Innovation We scored by having Seth Godin as our keynote speaker ? always provocative and popular. The opening keynote was a session orchestrated by Mark Hurd, Anthony Lye, and me. Mark set the stage by giving real-world examples of bad customer experiences, Anthony clearly articulated the business imperative for addressing these experiences, and I brought it all to life by taking the audience around the Customer Lifecycle and showing demos and videos, with partners included at each of the stops around the lifecycle. Brian Curran, a VP for RightNow Product Strategy, presented a session that was in high demand called The Economics of Customer Experience. People loved hearing how to build a business case and justify the cost of building a better customer experience. John Kembel, another VP for RightNow Product Strategy, held a workshop that customers raved about. It was based on the journey mapping methodology he created, which is a way to talk to customers about where they want to make improvements to their customers' experiences. He divided the audience into groups led by facilitators. Each person had the opportunity to engage with experts and peers and construct some real takeaways. The conference hotel was across from Union Square so we used that space to set up Innovation Tents. During the day we served lunch in the tents and partners showed their different innovative ideas. It was very interesting to see all the technologies and advancements. It also gave people a place to mix and mingle and to think about the fringe of where we could all take these ideas. Product Portfolio Plus Thought Leadership Of course there is always room for improvement, but the feedback on the format of the conference was positive. Ninety percent of the sessions had either a partner or a customer teamed with an Oracle presenter. The presentations weren't dry, one-way information dumps, but more interactive. I just followed up with a CEO who attended the conference with his Head of Marketing. He told me that they are using John Kembel's journey mapping methodology across the organization to pull people together. This sort of thought leadership in these highly competitive areas gives Oracle permission to engage around the technology. We have to differentiate ourselves and it's harder to do on the product side because everyone looks the same on paper. But on thought leadership ? we can, and did, take some really big steps. David Vap Group Vice President Oracle Applications Product Development

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• Gamification = -10#/3mo

  - by erikanollwebb

  One of the purposes of gamification of anything is to see if you can modify the behavior of the user. In the enterprise, that might mean getting sales people to enter more information into a CRM system, encouraging employees to update their HR records, motivating people to participate in forums and discussions, or process invoices more quickly.  Wikipedia defines behavior modification as "the traditional term for the use of empirically demonstrated behavior change techniques to increase or decrease the frequency of behaviors, such as altering an individual's behaviors and reactions to stimuli through positive and negative reinforcement of adaptive behavior and/or the reduction of behavior through its extinction, punishment and/or satiation."  Gamification is just a way to modify someone's behavior using game mechanics. And the magic question is always whether it works. So I thought I would present my own little experiment from the last few months.  This spring, I upgraded to a Samsung Galaxy 4.  It's a pretty sweet phone in many ways, but one of the little extras I discovered was a built in app called S Health. S Health is an app that you can use to track calories, weight, exercise and it has a built in pedometer. I looked at it when I got the phone, but assumed you had to turn it on to use it so I didn't look at it much.  But sometime in July, I realized that in fact, it just ran in the background and was quietly tracking my steps, with a goal of 10,000 per day.  10,000 steps per day is this magic number recommended by the Surgeon General and the American Heart Association.  Dr. Oz pushes it as the goal for daily exercise.  It's about 5 miles of walking. I'm generally not the kind of person who always has my phone with me.  I leave it in my purse and pull it out when I need it.  But then I realized that meant I wasn't getting a good measure of my steps.  I decided to do a little experiment, and carry it with me as much as possible for a week.  That's when I discovered the gamification that changed my life over the last 3 months.  When I hit 10,000 steps, the app jingled out a little "success!" tune and I got a badge.  I was hooked.  I started carrying my phone.  I started making sure I had shoes I could walk in with me.  I started walking at lunch time, because I realized how often I sat at my desk for 8-10 hours every day without moving.  I started pestering my husband to walk with me after work because I hadn't hit my 10,000 yet, leading him at one point to say "I'm not as much a slave to that badge as you are!"  I started looking at parking lots differently.  Can't get a space up close?  No worries, just that many steps toward my 10,000.  I even tried to see if there was a second power user level at 15,000 or 20,000 (*sadly, no).  If I was close at the end of the day, I have done laps around my house until I got my badge.  I have walked around the block one more time to get my badge.  I have mentally chastised myself when I forgot to put my phone in my pocket because I don't know how many steps I got.  The badge below I got when my boss and I were in New York City and we walked around the block of our hotel just to watch the badge pop up. There are a bunch of tools out on the market now that have similar ideas for helping you to track your exercise, make it social.  There are apps (my favorite is still Zombies, Run!).  You could buy a FitBit or UP by Jawbone.   Interactive fitness makes the Expresso stationary bike with built in video games.  All designed to help you be more aware of your activity and keep you engaged and motivated.  And the idea is to help you change your behavior. I know someone who would spend extra time and work hard on the Expresso because he had built up strategies for how to kill the most dragons while he was riding to get more points.  When the machine broke down, he didn't ride a different bike because it just wasn't that interesting. But for me, just the simple jingle and badge have been all I needed.  I admit, I still giggle gleefully when I hear the tune sing out from my pocket. After a few weeks, I noticed I had dropped a few pounds.  Not a lot, just 2-3.  But then I was really hooked.  I started making a point both to eat a little less and hit 10,000 steps as much as I could.  I bemoaned that during the floods in Boulder, I wasn't hitting my 10,000 steps.  And now, a few months later, I'm almost 10 lbs lighter. All for 1 badge a day. So yes, simple gamification can increase motivation and engagement.  And that can lead to changes in behavior.  Now the job is to apply that to the enterprise space in a meaningful and engaging way. 

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• Provocative Tweets From the Dachis Social Business Summit

  - by Mike Stiles

  On June 20, all who follow social business and how social is changing how we do business and internal business structures, gathered in London for the Dachis Social Business Summit. In addition to Oracle SVP Product Development, Reggie Bradford, brands and thought leaders posed some thought-provoking ideas and figures. Here are some of the most oft-tweeted points, and our thoughts that they provoked. Tweet: The winners will be those who use data to improve performance.Thought: Everyone is dwelling on ROI. Why isn’t everyone dwelling on the opportunity to make their product or service better (as if that doesn’t have an effect on ROI)? Big data can improve you…let it. Tweet: High performance hinges on integrated teams that interact with each other.Thought: Team members may work well with each other, but does the team as a whole “get” what other teams are doing? That’s the key to an integrated, companywide workforce. (Internal social platforms can facilitate that by the way). Tweet: Performance improvements come from making the invisible visible.Thought: Many of the factors that drive customer behavior and decisions are invisible. Through social, customers are now showing us what we couldn’t see before…if we’re paying attention. Tweet: Games have continuous feedback, which is why they’re so engaging.  Apply that to business operations.Thought: You think your employees have an obligation to be 100% passionate and engaged at all times about making you richer. Think again. Like customers, they must be motivated. Visible insight that they’re advancing on their goals helps. Tweet: Who can add value to the data?  Data will tend to migrate to where it will be most effective.Thought: Not everybody needs all the data. One team will be able to make sense of, use, and add value to data that may be irrelevant to another team. Like a strategized football play, the data has to get sent to the spot on the field where it’s needed most. Tweet: The sale isn’t the light at the end of the tunnel, it’s the start of a new marketing cycle.Thought: Another reason the ROI question is fundamentally flawed. The sale is not the end of the potential return on investment. After-the-sale service and nurturing begins where the sales “victory” ends. Tweet: A dead sale is one that’s not shared.  People must be incentivized to share.Thought: Guess what, customers now know their value to you as marketers on your behalf. They’ll tell people about your product, but you’ve got to answer, “Why should I?” And you’ve got to answer it with something substantial, not lame trinkets. Tweet: Social user motivations are competition, affection, excellence and curiosity.Thought: Your followers will engage IF; they can get something for doing it, love your culture so much they want you to win, are consistently stunned at the perfection and coolness of your products, or have been stimulated enough to want to know more. Tweet: In Europe, 92% surveyed said they couldn’t care less about brands.Thought: Oh well, so much for loving you or being impressed enough with your products & service that they want you to win. We’ve got a long way to go. Tweet: A complaint is a gift.Thought: Our instinct where complaints are concerned is to a) not listen, b) dismiss the one who complains as a kook, c) make excuses, and d) reassure ourselves with internal group-think that they’re wrong and we’re right. It’s the perfect recipe for how to never, ever grow or get better. In a way, this customer cares more than you do. Tweet: 78% of consumers think peer recommendation is the best form of advertising.  Eventually, engagement is going to eat advertising.Thought: Why is peer recommendation best? Trust. If a friend tells me how great a movie was, I believe him. He has credibility with me. He’s seen it, and he could care less if I buy a ticket. He’s telling me it was awesome because he sincerely believes that it was.  That’s gold. Tweet: 86% of customers are willing to pay more for a better customer experience. Thought: This “how mad can we make our customers without losing them” strategy has to end. The customer experience has actual monetary value, money you’re probably leaving on the table. @mikestilesPhoto: stock.xchng

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• What Counts For a DBA: Fitness

  - by Louis Davidson

  If you know me, you can probably guess that physical exercise is not really my thing. There was a time in my past when it a larger part of my life, but even then never in the same sort of passionate way as a number of our SQL friends.  For me, I find that mental exercise satisfies what I believe to be the same inner need that drives people to run farther than I like to drive on most Saturday mornings, and it is certainly just as addictive. Mental fitness shares many common traits with physical fitness, especially the need to attain it through repetitive training. I only wish that mental training burned off a bacon cheeseburger in the same manner as does jogging around a dewy park on Saturday morning. In physical training, there are at least two goals, the first of which is to be physically able to do a task. The second is to train the brain to perform the task without thinking too hard about it. No matter how long it has been since you last rode a bike, you will be almost certainly be able to hop on and start riding without thinking about the process of pedaling or balancing. If you’ve never ridden a bike, you could be a physics professor /Olympic athlete and still crash the first few times you try, even though you are as strong as an ox and your knowledge of the physics of bicycle riding makes the concept child’s play. For programming tasks, the process is very similar. As a DBA, you will come to know intuitively how to backup, optimize, and secure database systems. As a data programmer, you will work to instinctively use the clauses of Transact-SQL DML so that, when you need to group data three ways (and not four), you will know to use the GROUP BY clause with GROUPING SETS without resorting to a search engine.  You have the skill. Making it naturally then requires repetition and experience is the primary requirement, not just simply learning about a topic. The hardest part of being really good at something is this difference between knowledge and skill. I have recently taken several informative training classes with Kimball University on data warehousing and ETL. Now I have a lot more knowledge about designing data warehouses than before. I have also done a good bit of data warehouse designing of late and have started to improve to some level of proficiency with the theory. Yet, for all of this head knowledge, it is still a struggle to take what I have learned and apply it to the designs I am working on.  Data warehousing is still a task that is not yet deeply ingrained in my brain muscle memory. On the other hand, relational database design is something that no matter how much or how little I may get to do it, I am comfortable doing it. I have done it as a profession now for well over a decade, I teach classes on it, and I also have done (and continue to do) a lot of mental training beyond the work day. Sometimes the training is just basic education, some reading blogs and attending sessions at PASS events.  My best training comes from spending time working on other people’s design issues in forums (though not nearly as much as I would like to lately). Working through other people’s problems is a great way to exercise your brain on problems with which you’re not immediately familiar. The final bit of exercise I find useful for cultivating mental fitness for a data professional is also probably the nerdiest thing that I will ever suggest you do.  Akin to running in place, the idea is to work through designs in your head. I have designed more than one database system that would revolutionize grocery store operations, sales at my local Target store, the ordering process at Amazon, and ways to improve Disney World operations to get me through a line faster (some of which they are starting to implement without any of my help.) Never are the designs truly fleshed out, but enough to work through structures and processes.  On “paper”, I have designed database systems to catalog things as trivial as my Lego creations, rental car companies and my audio and video collections. Once I get the database designed mentally, sometimes I will create the database, add some data (often using Red-Gate’s Data Generator), and write a few queries to see if a concept was realistic, but I will rarely fully flesh out the database since I have no desire to do any user interface programming anymore.  The mental training allows me to keep in practice for when the time comes to do the work I love the most for real…even if I have been spending most of my work time lately building data warehouses.  If you are really strong of mind and body, perhaps you can mix a mental run with a physical run; though don’t run off of a cliff while contemplating how you might design a database to catalog the trees on a mountain…that would be contradictory to the purpose of both types of exercise.

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• What's My Problem? What's Your Problem?

  - by Jacek Ziabicki

  Software installers are not made for building demo environments. I can say this much after 12 years (on and off) of supporting my fellow sales consultants with environments for software demonstrations. When we release software, we include installation programs and procedures that are designed for use by our clients – to build a production environment and a limited number of testing, training and development environments. Different Objectives Your priorities when building an environment for client use vs. building a demo environment are very different. In a production environment, security, stability, and performance concerns are paramount. These environments are built on a specific server and rarely, if ever, moved to a different server or different network address. There is typically just one application running on a particular server (physical or virtual). Once built, the environment will be used for months or years at a time. Because of security considerations, the installation program wants to make these environments very specific to the organization using the software and the use case, encoding a fully qualified name of the server, or even the IP address on the network, in the configuration. So you either go through the installation procedure for each environment, or learn how to clone and reconfigure the software as a separate instance to build all your non-production environments. This may not matter much if the installation is as simple as clicking on the Setup program. But for enterprise applications, you have a number of configuration settings that you need to get just right – so whether you are installing from scratch or reconfiguring an existing installation, this requires both time and expertise in the particular piece of software. If you need a setup of several applications that are integrated to talk to one another, it is a whole new level of complexity. Now you need the expertise in all of the applications involved (plus the supporting technology products), and in addition to making each application work, you also have to configure the integration endpoints. Each application needs the URLs and credentials to call the integration layer, and the integration must be able to call each application. Then you have to make sure that each app has the right data so a business process initiated in one application can continue in the next. And, you will need to check that each application has the correct version and patch level for the integration to work. When building demo environments, your #1 concern is agility. If you can get away with a small number of long-running environments, you are lucky. More likely, you may get a request for a dedicated environment for a demonstration that is two weeks away: how quickly can you make this available so we still have the time to build the client-specific data? We are running a hands-on workshop next month, and we’ll need 15 instances of application X environment so each student can have a separate server for the exercises. We cannot connect to our data center from the client site, the client’s security policy won’t allow our VPN to go through – so we need a portable environment that we can bring with us. Our consultants need to be able to work at the hotel, airport, and the airplane, so we really want an environment that can run on a laptop. The client will need two playpen environments running in the cloud, accessible from their network, for a series of workshops that start two weeks from now. We have seen all of these scenarios and more. Here you would be much better served by a generic installation that would be easy to clone. Welcome to the Wonder Machine The reason I started this blog is to share a particular design of a demo environment, a special way to install software, that can address the above requirements, even for integrated setups. This design was created by a team at Oracle Utilities Global Business Unit, and we are using this setup for most of our demo environments. In a bout of modesty we called it the Wonder Machine. Over the next few posts – think of it as a novel in parts – I will tell you about the big idea, how it was implemented and what you can do with it. After we have laid down the groundwork, I would like to share some tips and tricks for users of our Wonder Machine implementation, as well as things I am learning about building portable, cloneable environments. The Wonder Machine is by no means a closed specification, it is under active development! I am hoping this blog will be of interest to two groups of readers – the users of the Wonder Machine we have built at Oracle Utilities, who want to get the most out of their demo environments and be able to reconfigure it to their needs – and to people who need to build environments for demonstration, testing, training, development and would like to make them cloneable and portable to maximize the reuse of their effort. Surely we are not the only ones facing this problem? If you can think of a better way to solve it, or if you can help us improve on our concept, I will appreciate your comments!

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• A Knights Tale

  - by Phil Factor

  There are so many lessons to be learned from the story of Knight Capital losing nearly half a billion dollars as a result of a deployment gone wrong. The Knight Capital Group (KCG N) was an American global financial services firm engaging in market making, electronic execution, and institutional sales and trading. According to the recent order (File No.3.15570) against Knight Capital by U.S. Securities and Exchange Commission?, Knight had, for many years used some software which broke up incoming “parent” orders into smaller “child” orders that were then transmitted to various exchanges or trading venues for execution. A tracking ‘cumulative quantity’ function counted the number of ‘child’ orders and stopped the process once the total of child orders matched the ‘parent’ and so the parent order had been completed. Back in the mists of time, some code had been added to it  which was excuted if a particular flag was set. It was called ‘power peg’ and seems to have had a similar design and purpose, but, one guesses, would have shared the same tracking function. This code had been abandoned in 2003, but never deleted. In 2005, The tracking function was moved to an earlier point in the main process. It would seem from the account that, from that point, had that flag ever been set, the old ‘Power Peg’ would have been executed like Godzilla bursting from the ice, making child orders without limit without any tracking function. It wasn’t, presumably because the software that set the flag was removed. In 2012, nearly a decade after ‘Power Peg’ was abandoned, Knight prepared a new module to their software to cope with the imminent Retail Liquidity Program (RLP) for the New York Stock Exchange. By this time, the flag had remained unused and someone made the fateful decision to reuse it, and replace the old ‘power peg’ code with this new RLP code. Had the two actions been done together in a single automated deployment, and the new deployment tested, all would have been well. It wasn’t. To quote… “Beginning on July 27, 2012, Knight deployed the new RLP code in SMARS in stages by placing it on a limited number of servers in SMARS on successive days. During the deployment of the new code, however, one of Knight’s technicians did not copy the new code to one of the eight SMARS computer servers. Knight did not have a second technician review this deployment and no one at Knight realized that the Power Peg code had not been removed from the eighth server, nor the new RLP code added. Knight had no written procedures that required such a review.” (para 15) “On August 1, Knight received orders from broker-dealers whose customers were eligible to participate in the RLP. The seven servers that received the new code processed these orders correctly. However, orders sent with the repurposed flag to the eighth server triggered the defective Power Peg code still present on that server. As a result, this server began sending child orders to certain trading centers for execution. Because the cumulative quantity function had been moved, this server continuously sent child orders, in rapid sequence, for each incoming parent order without regard to the number of share executions Knight had already received from trading centers. Although one part of Knight’s order handling system recognized that the parent orders had been filled, this information was not communicated to SMARS.” (para 16) SMARS routed millions of orders into the market over a 45-minute period, and obtained over 4 million executions in 154 stocks for more than 397 million shares. By the time that Knight stopped sending the orders, Knight had assumed a net long position in 80 stocks of approximately $3.5 billion and a net short position in 74 stocks of approximately $3.15 billion. Knight’s shares dropped more than 20% after traders saw extreme volume spikes in a number of stocks, including preferred shares of Wells Fargo (JWF) and semiconductor company Spansion (CODE). Both stocks, which see roughly 100,000 trade per day, had changed hands more than 4 million times by late morning. Ultimately, Knight lost over $460 million from this wild 45 minutes of trading. Obviously, I’m interested in all this because, at one time, I used to write trading systems for the City of London. Obviously, the US SEC is in a far better position than any of us to work out the failings of Knight’s IT department, and the report makes for painful reading. I can’t help observing, though, that even with the breathtaking mistakes all along the way, that a robust automated deployment process that was ‘all-or-nothing’, and tested from soup to nuts would have prevented the disaster. The report reads like a Greek Tragedy. All the way along one wants to shout ‘No! not that way!’ and ‘Aargh! Don’t do it!’. As the tragedy unfolds, the audience weeps for the players, trapped by a cruel fate. All application development and deployment requires defense in depth. All IT goes wrong occasionally, but if there is a culture of defensive programming throughout, the consequences are usually containable. For financial systems, these defenses are required by statute, and ignored only by the foolish. Knight’s mistakes weren’t made by just one hapless sysadmin, but were progressive errors by an  IT culture spanning at least ten years.  One can spell these out, but I think they’re obvious. One can only hope that the industry studies what happened in detail, learns from the mistakes, and draws the right conclusions.

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