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• What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014

  - by Kathryn Perry

  A Guest Post by Laura Vogel, Director, Oracle Marketing Cloud Events (pictured left) Marketing—CX Central is your hub for all things Marketing related at OpenWorld in San Francisco, September 28-October 2, 2014. Learn how to personalize the modern marketing journey to improve customer loyalty. We’re hosting more than 60 breakout sessions, half of which will highlight customer success stories from marquee brands including Bizo, Comcast, Dell, Epson, John Deere, Lane Bryant, ReadyTalk and Shutterfly. Moscone West, Levels 2 and 3To learn more about how modern marketing works, visit Moscone West, levels 2 and 3, for exciting demos of each of the Oracle Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push I/O, and Responsys). You also can check out our stations for Vertical Marketing Best Practices, the Markie Awards, and more! CX Spotlight Sessions “Accelerating Big Profits in Big Data,” Jeff Tanner, Baylor University “Using Content Marketing to Impact Every Stage of the Buyer’s Journey,” Jennifer Agustin, Bizo “Expanding Your Marketing with Proven Testing and Optimization,” Brian Border, Shutterfly and Matthew Balthazor, Epson “Modern Marketing: The New Digital Dialogue,” Cory Treffiletti, Oracle A Special Marquee SessionDell’s Hayden Mugford will speak on "The Digital Ecosystem: Driving Experience Through Contact Engagement.” She will highlight how the organization built a digital ecosystem that supports a behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global Marketing team worked with multiple partners to innovate integrations with Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a content management system (CMS) that enables 100 percent customized e-mails. The program doubled average order values for nurtured contacts versus non-nurtured and tripled open and click-through rates versus push e-mail. It Wouldn’t Be an Oracle Marketing Cloud Event Without a Party!We’re hosting CX Central Fest: a unique customer experience specifically designed for attendees of CX Central. It will include a chance to rock out at a private concert featuring Los Angeles indie electronic pop group, Capital Cities! Join us Tuesday, September 30 from 7-9 p.m. Other Oracle Marketing Cloud Session Highlights Thought leadership by role Exploring the benefits of moving to the Cloud Product line roadmaps and innovations in Marketing Technical deep dives for product lines within Marketing Best practices and impactful business measurements Solutions that are integrated across CX Target AudienceSession content is geared toward professionals in Marketing, Marketing Operations, Marketing Demand Generation, Social: Chief Marketing Officers, Vice Presidents, Directors and Managers. OutcomesCustomers attending Marketing—CX Central @ OpenWorld will be able to: Gain insight into delivering consistent cross-channel marketing Discover how to provide the right information to the right customer at the right time and with the right channel Get answers to burning questions and advice on business challenges Hear from other Oracle customers about recommended best practices to help their organization move forward Network and share ideas to help create a strategy for connecting with customers in better ways Resources At a Glance Register Now Track Site—View Marketing Sessions 72 1024x768 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Focus on Session Doc Downloadable Justification Email OpenWorld is a fabulous way for you to see all that Oracle Marketing Cloud has to offer. Register today.

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• Identity Management Monday at Oracle OpenWorld

  - by Tanu Sood

  What a great start to Oracle OpenWorld! Did you catch Larry Ellison’s keynote last evening? As expected, it was a packed house and the keynote received a tremendous response both from the live audience as well as the online community as evidenced by the frequent spontaneous applause in house and the twitter buzz. Here’s but a sampling of some of the tweets that flowed in: @paulvallee: I freaking love that #oracle has been born again in it's interest in core tech #oow (so good for #pythian) @rwang0: MyPOV: #oracle just leapfrogged the competition on the tech front across the board. All they need is the content delivery network #oow12 @roh1: LJE more astute & engaging this year. Nice announcements this year with 12c the MTDB sounding real good. #oow12 @brooke: Cool to see @larryellison interrupted multiple times by applause from the audience. Great speaker. #OOW And there’s lot more to come this week. Identity Management sessions kick-off today. Here’s a quick preview of what’s in store for you today for Identity Management: CON9405: Trends in Identity Management 10:45 a.m. – 11:45 a.m., Moscone West 3003 Hear directly from subject matter experts from Kaiser Permanente and SuperValu who would share the stage with Amit Jasuja, Senior Vice President, Oracle Identity Management and Security, to discuss how the latest advances in Identity Management that made it in Oracle Identity Management 11g Release 2 are helping customers address emerging requirements for securely enabling cloud, social and mobile environments. CON9492: Simplifying your Identity Management Implementation 3:15 p.m. – 4:15 p.m., Moscone West 3008 Implementation experts from British Telecom, Kaiser Permanente and UPMC participate in a panel to discuss best practices, key strategies and lessons learned based on their own experiences. Attendees will hear first-hand what they can do to streamline and simplify their identity management implementation framework for a quick return-on-investment and maximum efficiency. This session will also explore the architectural simplifications of Oracle Identity Governance 11gR2, focusing on how these enhancements simply deployments. CON9444: Modernized and Complete Access Management 4:45 p.m. – 5:45 p.m., Moscone West 3008 We have come a long way from the days of web single sign-on addressing the core business requirements. Today, as technology and business evolves, organizations are seeking new capabilities like federation, token services, fine grained authorizations, web fraud prevention and strong authentication. This session will explore the emerging requirements for access management, what a complete solution is like, complemented with real-world customer case studies from ETS, Kaiser Permanente and TURKCELL and product demonstrations. HOL10478: Complete Access Management Monday, October 1, 1:45 p.m. – 2:45 p.m., Marriott Marquis - Salon 1/2 And, get your hands on technology today. Register and attend the Hands-On-Lab session that demonstrates Oracle’s complete and scalable access management solution, which includes single sign-on, authorization, federation, and integration with social identity providers. Further, the session shows how to securely extend identity services to mobile applications and devices—all while leveraging a common set of policies and a single instance. Product Demonstrations The latest technology in Identity Management is also being showcased in the Exhibition Hall so do find some time to visit our product demonstrations there. Experts will be at hand to answer any questions. DEMOS LOCATION EXHIBITION HALL HOURS Access Management: Complete and Scalable Access Management Moscone South, Right - S-218 Monday, October 1 9:30 a.m.–6:00 p.m. 9:30 a.m.–10:45 a.m. (Dedicated Hours) Tuesday, October 2 9:45 a.m.–6:00 p.m. 2:15 p.m.–2:45 p.m. (Dedicated Hours) Wednesday, October 3 9:45 a.m.–4:00 p.m. 2:15 p.m.–3:30 p.m. (Dedicated Hours) Access Management: Federating and Leveraging Social Identities Moscone South, Right - S-220 Access Management: Mobile Access Management Moscone South, Right - S-219 Access Management: Real-Time Authorizations Moscone South, Right - S-217 Access Management: Secure SOA and Web Services Security Moscone South, Right - S-223 Identity Governance: Modern Administration and Tooling Moscone South, Right - S-210 Identity Management Monitoring with Oracle Enterprise Manager Moscone South, Right - S-212 Oracle Directory Services Plus: Performant, Cloud-Ready Moscone South, Right - S-222 Oracle Identity Management: Closed-Loop Access Certification Moscone South, Right - S-221 We recommend you keep the Focus on Identity Management document handy. And don’t forget, if you are not on site, you can catch all the keynotes LIVE from the comfort of your desk on YouTube.com/Oracle. Keep the conversation going on @oracleidm. Use #OOW and #IDM and get engaged today. Photo Courtesy: @OracleOpenWorld

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• Clustering for Mere Mortals (Pt2)

  - by Geoff N. Hiten

  Planning. I could stop there and let that be the entirety post #2 in this series.  Planning is the single most important element in building a cluster and the Laptop Demo Cluster is no exception.  One of the more awkward parts of actually creating a cluster is coordinating information between Windows Clustering and SQL Clustering.  The dialog boxes show up hours apart, but still have to have matching and consistent information. Excel seems to be a good tool for tracking these settings.  My workbook has four pages: Systems, Storage, Network, and Service Accounts.  The systems page looks like this:   Name Role Software Location East Physical Cluster Node 1 Windows Server 2008 R2 Enterprise Laptop VM West Physical Cluster Node 2 Windows Server 2008 R2 Enterprise Laptop VM North Physical Cluster Node 3 (Future Reserved) Windows Server 2008 R2 Enterprise Laptop VM MicroCluster Cluster Management Interface N/A Laptop VM SQL01 High-Performance High-Security Instance SQL Server 2008 Enterprise Edition x64 SP1 Laptop VM SQL02 High-Performance Standard-Security Instance SQL Server 2008 Enterprise Edition x64 SP1 Laptop VM SQL03 Standard-Performance High-Security Instance SQL Server 2008 Enterprise Edition x64 SP1 Laptop VM Note that everything that has a computer name is listed here, whether physical or virtual. Storage looks like this: Storage Name Instance Purpose Volume Path Size (GB) LUN ID Speed Quorum MicroCluster Cluster Quorum Quorum Q: 2     SQL01Anchor SQL01 Instance Anchor SQL01Anchor L: 2     SQL02Anchor SQL02 Instance Anchor SQL02Anchor M: 2     SQL01Data1 SQL01 SQL Data SQL01Data1 L:\MountPoints\SQL01Data1 2     SQL02Data1 SQL02 SQL Data SQL02Data1 M:\MountPoints\SQL02Data1       Starting at the left is the name used in the storage array.  It is important to rename resources at each level, whether it is Storage, LUN, Volume, or disk folder.  Otherwise, troubleshooting things gets complex and difficult.  You want to be able to glance at a resource at any level and see where it comes from and what it is connected to. Networking is the same way:   System Network VLAN  IP Subnet Mask Gateway DNS1 DNS2 East Public Cluster1 10.97.230.x(DHCP) 255.255.255.0 10.97.230.1 10.97.230.1 10.97.230.1 East Heartbeat Cluster2   255.255.255.0       West Public Cluster1 10.97.230.x(DHCP) 255.255.255.0 10.97.230.1 10.97.230.1 10.97.230.1 West Heartbeat Cluster2   255.255.255.0       North Public Cluster1 10.97.230.x(DHCP) 255.255.255.0 10.97.230.1 10.97.230.1 10.97.230.1 North Heartbeat Cluster2   255.255.255.0       SQL01 Public Cluster1 10.97.230.x(DHCP) 255.255.255.0       SQL02 Public Cluster1 10.97.230.x(DHCP) 255.255.255.0       One hallmark of a poorly planned and implemented cluster is a bunch of "Local Network Connection #n" entries in the network settings page.  That lets me know that somebody didn't care about the long-term supportabaility of the cluster.  This can be critically important with Hyper-V Clusters and their high NIC counts.  Final page:   Instance Service Name Account Password Domain OU SQL01 SQL Server SVCSQL01 Baseline22 MicroAD Service Accounts SQL01 SQL Agent SVCSQL01 Baseline22 MicroAD Service Accounts SQL02 SQL Server SVC_SQL02 Baseline22 MicroAD Service Accounts SQL02 SQL Agent SVC_SQL02 Baseline22 MicroAD Service Accounts SQL03 (Future) SQL Server SVC_SQL03 Baseline22 MicroAD Service Accounts SQL03 (Future) SQL Agent SVC_SQL03 Baseline22 MicroAD Service Accounts             Installation Account           administrator            Yes.  I write down the account information.  I secure the file via NTFS, but I don't want to fumble around looking for passwords when it comes time to rebuild a node. Always fill out the workbook COMPLETELY before installing anything.  The whole point is to have everything you need at your fingertips before you begin.  The install experience is so much better and more productive with this information in place.

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• Smarter, Faster, Cheaper: The Insurance Industry’s Dream

  - by Jenna Danko

  On June 3rd, I saw the Gaylord Resort Centre in Washington D.C. become the hub of C level executives and managers of insurance carriers for the IASA 2013 Conference.  Insurance Accounting/Regulation and Technology sessions took the focus, but there were plenty of tertiary sessions for career development, which complemented the overall strong networking side of the conference.  As an exhibitor, Oracle, along with several hundred other product providers, welcomed the opportunity to display and demonstrate our solutions and we were encouraged by hustle and bustle of the exhibition floor.  The IASA organizers had pre-arranged fast track tours whereby interested conference delegates could sign up for a series of like-themed presentations from Vendors, giving them a level of 'Speed Dating' introductions to possible solutions and services.  Oracle participated in a number of these, which were very well subscribed.  Clearly, the conference had a strong business focus; however, attendees saw technology as a key enabler to get their processes done smarter, faster and cheaper.  As we navigated through the exhibition, it became clear from the inquiries that came to us that insurance carriers are gravitating to a number of focus areas: Navigating the maze of upcoming regulatory reporting changes. For US carriers with European holdings, Solvency II carries a myriad of rules and reporting requirements. Alignment across the globe of the Own Risk and Solvency Assessment (ORSA) processes brings to the fore the National Insurance of Insurance commissioners' (NAIC) recent guidance manual publication. Doing more with less and to certainly expect more from technology for less dollars. The overall cost of IT, in particular hardware, has dropped in real terms (though the appetite for more has risen: more CPU, more RAM, more storage), but software has seen less change. Clearly, customers expect either to pay less or get a lot more from their software solutions for the same buck. Doing things smarter – A recognition that with the advance of technology to stand still no longer means you are technically going backwards. Technology and, in particular technology interactions with human business processes, has undergone incredible change over the past 5 years. Consumer usage (iPhones, etc.) has been at the forefront, but now at the Enterprise level ever more effective technology exploitation is beginning to take place. That data and, in particular gleaning knowledge from data, is refining and improving business processes.  Organizations are now consuming more data than ever before, and it is set to grow exponentially for some time to come.  Amassing large volumes of data is one thing, but effectively analyzing that data is another.  It is the results of such analysis that leads to improvements both in terms of insurance product offerings and the processes to support them. Regulatory Compliance, damned if you do and damned if you don’t! Clearly, around the globe at lot is changing from a regulatory perspective and it is evident that in terms of regulatory requirements, whilst there is a greater convergence across jurisdictions bringing uniformity, there is also a lot of work to be done in the next 5 years. Just like the big data, hidden behind effective regulatory compliance there often lies golden nuggets that can give competitive advantages. From Oracle's perspective, our Rating Engine, Billing, Document Management and Insurance Analytics solutions on display served to strike up good conversations and, as is always the case at conferences, it was a great opportunity to meet and speak with existing Oracle customers that we might not have otherwise caught up with for a while. Fortunately, I was able to catch up on a few sessions at the close of the Exhibition.  The speaker quality was high and the audience asked challenging, but pertinent, questions.  During Dr. Jackie Freiberg’s keynote “Bye Bye Business as Usual,” the author discussed 8 strategies to help leaders create a culture where teams consistently deliver innovative ideas by disrupting the status quo.  The very first strategy: Get wired for innovation.  Freiberg admitted that folks in the insurance and financial services industry understand and know innovation is important, but oftentimes they are slow adopters.  Today, technology and innovation go hand in hand. In speaking to delegates during and after the conference, a high degree of satisfaction could be measured from their positive comments of speaker sessions and the exhibitors. I suspect many will be back in 2014 with Indianapolis as the conference location. Did you attend the IASA Conference in Washington D.C.?  If so, I would love to hear your comments. Andrew Collins is the Director, Solvency II of Oracle Financial Services. He can be reached at andrew.collins AT oracle.com.

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• Don&rsquo;t Kill the Password

  - by Anthony Trudeau

  A week ago Mr. Honan from Wired.com penned an article on security he titled “Kill the Password: Why a String of Characters Can’t Protect Us Anymore.” He asserts that the password is not effective and a new solution is needed. Unfortunately, Mr. Honan was a victim of hacking. As a result he has a victim’s vendetta. His conclusion is ill conceived even though there are smatterings of truth and good advice. The password is a security barrier much like a lock on your door. In of itself it’s not guaranteeing protection. You can have a good password akin to a steel reinforced door with the best lock money can buy, or you can have a poor password like “password” which is like a sliding lock like on a bathroom stall. But, just like in the real world a lock isn’t always enough. You can have a lock, security system, video cameras, guard dogs, and even armed security guards; but none of that guarantees your protection. Even top secret government agencies can be breached by someone who is just that good (as dramatized in movies like Mission Impossible). And that’s the crux of it. There are real hackers out there that are that good. Killer coding ninja monkeys do exist! We still have locks on our doors, because they still serve their role. Passwords are no different. Security doesn’t end with the password. Most people would agree that stuffing your mattress with your life savings isn’t a good idea even if you have the best locks and security system. Most people agree its safest to have the money in a bank. Essentially this is compartmentalization. Compartmentalization extends to the online world as well. You’re at risk if your online banking accounts are linked to the same account as your social networks. This is especially true if you’re lackadaisical about linking those social networks to outside sources including apps. The object here is to minimize the damage that can be done. An attacker should not be able to get into your bank account, because they breached your Twitter account. It’s time to prioritize once you’ve compartmentalized. This simply means deciding how much security you want for the different compartments which I’ll call security zones. Social networking applications like Facebook provide a lot of security features. However, security features are almost always a compromise with privacy and convenience. It’s similar to an engineering adage, but in this case it’s security, convenience, and privacy – pick two. For example, you might use a safe instead of bank to store your money, because the convenience of having your money closer or the privacy of not having the bank records is more important than the added security. The following are lists of security do’s and don’ts (these aren’t meant to be exhaustive and each could be an article in of themselves): Security Do’s: Use strong passwords based on a phrase Use encryption whenever you can (e.g. HTTPS in Facebook) Use a firewall (and learn to use it properly) Configure security on your router (including port blocking) Keep your operating system patched Make routine backups of important files Realize that if you’re not paying for it, you’re the product Security Don’ts Link accounts if at all possible Reuse passwords across your security zones Use real answers for security questions (e.g. mother’s maiden name) Trust anything you download Ignore message boxes shown by your system or browser Forget to test your backups Share your primary email indiscriminately Only you can decide your comfort level between convenience, privacy, and security. Attackers are going to find exploits in software. Software is complex and depends on other software. The exploits are the responsibility of the software company. But your security is always your responsibility. Complete security is an illusion. But, there is plenty you can do to minimize the risk online just like you do in the physical world. Be safe and enjoy what the Internet has to offer. I expect passwords to be necessary just as long as locks.

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• How to prepare for an interview presentation!

  - by Tim Koekkoek

  During an interview process you might be asked to prepare a presentation as one of the steps in the recruitment process. Below, we want to give you some tips to help you prepare for what might be considered a daunting aspect of a recruitment process. Main purpose of the presentation Always keep in mind the main purpose of what the presentation is meant to convey. Generally speaking, an interview presentation is for the company to check if you have the ability to represent and sell the organization (and yourself), to the internal and external stakeholders in the position you are applying for. A presentation is often also part of the recruitment process to check whether you can structure and explain your experience and thoughts in a convincing manner. If you are unsure about the purpose of the presentation, feel free to ask your recruiter for more information. Preparation As with every task you do, preparation is key, so is the case with an interview presentation. It is important to know who your audience is. You have to adapt your presentation to your audience, ensuring that you are presenting the facts which they would want to hear. Furthermore, make sure you practice your presentation beforehand; this will make you more confident in your presenting skills. Also, estimate the length of your presentation as presentations or pitches during the recruitment process are often capped to a certain time limit. Structure Every presentation should have a beginning, middle and an end. Make sure you give an overview of your presentation and tell the audience what they can expect. Your presentation should have a logical order and a clear message. Always build up to your key message with strong arguments and evidence. When speaking about the topic, make sure you convey your points with conviction. Also be sure you believe the message you bring forward, if you don’t believe it yourself, then the audience definitely won’t! Delivery When you think back on successful presentations you have seen, the presenter was most likely always standing up. So if asked to do a presentation, follow this example and make sure you stand up as well. Standing up when you are doing your presentation shows confidence and control. Another important aspect in the delivery of the presentation is to relax and speak slowly and with enough volume for the audience to hear you. Speaking slowly allows the audience the time to absorb the information you are providing to them. Visual Using PowerPoint, or an equivalent, makes it very easy to have a visually attractive presentation. Make sure however that you take into account that the visual aids you use are there to support you, not for you to read word for word what is on the slides! Questions When starting your presentation, it is a good idea to tell your audience that you will deal with any questions they might have at the end of the presentation. This way it doesn’t interrupt your train of thought and the flow of your presentation. Answering questions at the end may give you additional opportunities to further expand on your facts in the topic. Some people might play the “devil’s advocate” role and confront you with opposing opinions, if this is the case, take your time to reiterate your points and remain professional in your response. A good way to deal with this is to start interacting with other members of the audience and ask for their opinions, so it will become a group discussion. This will also shows strong leadership skills, as you are open to discuss and ask for other opinions. If you are interested in more tips and tricks for your interview process, have a look at Competency Based Interview Tips and How to prepare for a Telephone Interview. For more information about Oracle and our vacancies, please visit our Facebook community and our careers website.

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• Hello World - My Name is Christian Finn and I'm a WebCenter Evangelist

  - by Michael Snow

  12.00 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;}  Good Morning World! I'd like to introduce a new member of the Oracle WebCenter Team, Christian Finn. We decided to let him do his own intros today. Look for his guest posts next week and he'll be a frequent contributor to WebCenter blog and voice of the community. Hello (Oracle) World! Hi everyone, my name is Christian Finn. It’s a coder’s tradition to have “hello world” be the first output from a new program or in a new language. While I have left my coding days far behind, it still seems fitting to start my new role here at Oracle by saying hello to all of you—our customers, partners and my colleagues. So by way of introduction, a little background about me. I am the new senior director for evangelism on the WebCenter product management team. Not only am I new to Oracle, but the evangelism team is also brand new. Our mission is to raise the profile of Oracle in all of the markets/conversations in which WebCenter competes—social business, collaboration, portals, Internet sites, and customer/audience engagement. This is all pretty familiar turf for me because, as some of you may know, until recently I was the director of product management at Microsoft for Microsoft SharePoint Server and several other SharePoint products. And prior to that, I held management roles at Microsoft in marketing, channels, learning, and enterprise sales. Before Microsoft, I got my start in the industry as a software trainer and Lotus Notes consultant. I am incredibly excited to be joining Oracle at this time because of the tremendous opportunity that lies ahead to improve how people and businesses work. Of all the vendors offering a vision for social business, Oracle is unique in having best of breed strength in market (or coming soon) in all three critical areas: customer experience management; the middleware and back-end applications that run your business; and in the social, collaboration, and content technologies that are the connective tissue between them. Everyone else can offer one or two of the above, but not all three unified together. So it is a great time to come board and there’s a fantastic team of people hard at work on building great products for you. In the coming weeks and months you’ll be hearing much more from us. For now, we’ll kick things off with some blog posts here on the WebCenter blog. Enjoy the reads and please share your thoughts with me over Twitter on @cfinn.

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• Session Update from IASA 2010

  - by [email protected]

  Below: Tom Kristensen, senior vice president at Marsh US Consumer, and Roger Soppe, CLU, LUTCF, senior director of insurance strategy, Oracle Insurance. Tom and Roger participated in a panel discussion on policy administration systems this week at IASA 2010. This week was the 82nd Annual IASA Educational Conference & Business Show held in Grapevine, Texas. While attending the conference, I had the pleasure of serving as a panelist in one of many of the outstanding sessions conducted this year. The session - entitled "Achieving Business Agility and Promoting Growth with a Modern Policy Administration System" - included industry experts Steve Forte from OneShield, Mike Sciole of IFG Companies, and Tom Kristensen, senior vice president at Marsh US Consumer. The session was conducted as a panel discussion and focused on how insurers can leverage best practices to mitigate risk while enabling rapid product innovation through a modern policy administration system. The panelists offered insight into business and technical challenges for both Life & Annuity and Property & Casualty carriers. The session had three primary learning objectives: Identifying how replacing a legacy system with a more modern policy administration solution can deliver agility and growth Identifying how processes and system should be re-engineered or replaced in order to improve speed-to-market and product support Uncovering how to leverage best practices to mitigate risk during a migration to a new platform Tom Kristensen, who is an industry veteran with over 20 years of experience, was able was able to offer a unique perspective as a business process outsourcer (BPO). Marsh US Consumer is currently implementing both the Oracle Insurance Policy Administration solution and the Oracle Revenue Management and Billing platform while at the same time implementing a new BPO customer. Tom offered insight on the need to replace their aging systems and Marsh's ability to drive new products and processes with a modern solution. As a best practice, their current project has empowered their business users to play a major role in both the requirements gathering and configuration phases. Tom stated that working with a modern solution has also enabled his organization to use a more agile implementation methodology and get hands-on experience with the software earlier in the project. He also indicated that Marsh was encouraged by how quickly it will be able to implement new products, which is another major advantage of a modern rules-based system. One of the more interesting issues was raised by an audience member who asked, "With all the vendor solutions available in North American and across Europe, what is going to make some of them more successful than others and help ensure their long term success?" Panelist Mike Sciole, IFG Companies suggested that carriers do their due diligence and follow a structured evaluation process focusing on vendors who demonstrate they have the "cash to invest in long term R&D" and evaluate audited annual statements for verification. Other panelists suggested that the vendor space will continue to evolve and those with a strong strategy focused on the insurance industry and a solid roadmap will likely separate themselves from the rest. The session concluded with the panelists offering advice about not being afraid to evaluate new modern systems. While migrating to a new platform can be challenging and is typically only undertaken every 15+ years by carriers, the ability to rapidly deploy and manage new products, create consistent processes to better service customers, and the ability to manage their business more effectively, transparently and securely are well worth the effort. Roger A.Soppe, CLU, LUTCF, is the Senior Director of Insurance Strategy, Oracle Insurance.

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• Building vs. Buying a Master Data Management Solution

  - by david.butler(at)oracle.com

  Many organizations prefer to build their own MDM solutions. The argument is that they know their data quality issues and their data better than anyone. Plus a focused solution will cost less in the long run then a vendor supplied general purpose product. This is not unreasonable if you think of MDM as a point solution for a particular data quality problem. But this approach carries significant risk. We now know that organizations achieve significant competitive advantages when they deploy MDM as a strategic enterprise wide solution: with the most common best practice being to deploy a tactical MDM solution and grow it into a full information architecture. A build your own approach most certainly will not scale to a larger architecture unless it is done correctly with the larger solution in mind. It is possible to build a home grown point MDM solution in such a way that it will dovetail into broader MDM architectures. A very good place to start is to use the same basic technologies that Oracle uses to build its own MDM solutions. Start with the Oracle 11g database to create a flexible, extensible and open data model to hold the master data and all needed attributes. The Oracle database is the most flexible, highly available and scalable database system on the market. With its Real Application Clusters (RAC) it can even support the mixed OLTP and BI workloads that represent typical MDM data access profiles. Use Oracle Data Integration (ODI) for batch data movement between applications, MDM data stores, and the BI layer. Use Oracle Golden Gate for more real-time data movement. Use Oracle's SOA Suite for application integration with its: BPEL Process Manager to orchestrate MDM connections to business processes; Identity Management for managing users; WS Manager for managing web services; Business Intelligence Enterprise Edition for analytics; and JDeveloper for creating or extending the MDM management application. Oracle utilizes these technologies to build its MDM Hubs.  Customers who build their own MDM solution using these components will easily migrate to Oracle provided MDM solutions when the home grown solution runs out of gas. But, even with a full stack of open flexible MDM technologies, creating a robust MDM application can be a daunting task. For example, a basic MDM solution will need: a set of data access methods that support master data as a service as well as direct real time access as well as batch loads and extracts; a data migration service for initial loads and periodic updates; a metadata management capability for items such as business entity matrixed relationships and hierarchies; a source system management capability to fully cross-reference business objects and to satisfy seemingly conflicting data ownership requirements; a data quality function that can find and eliminate duplicate data while insuring correct data attribute survivorship; a set of data quality functions that can manage structured and unstructured data; a data quality interface to assist with preventing new errors from entering the system even when data entry is outside the MDM application itself; a continuing data cleansing function to keep the data up to date; an internal triggering mechanism to create and deploy change information to all connected systems; a comprehensive role based data security system to control and monitor data access, update rights, and maintain change history; a flexible business rules engine for managing master data processes such as privacy and data movement; a user interface to support casual users and data stewards; a business intelligence structure to support profiling, compliance, and business performance indicators; and an analytical foundation for directly analyzing master data. Oracle's pre-built MDM Hub solutions are full-featured 3-tier Internet applications designed to participate in the full Oracle technology stack or to run independently in other open IT SOA environments. Building MDM solutions from scratch can take years. Oracle's pre-built MDM solutions can bring quality data to the enterprise in a matter of months. But if you must build, at lease build with the world's best technology stack in a way that simplifies the eventual upgrade to Oracle MDM and to the full enterprise wide information architecture that it enables.

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• HTG Explains: Are You Using IPv6 Yet? Should You Even Care?

  - by Chris Hoffman

  IPv6 is extremely important for the long-term health of the Internet. But is your Internet service provider providing IPv6 connectivity yet? Does your home network support it? Should you even care if you’re using IPv6 yet? Switching from IPv4 to IPv6 will give the Internet a much larger pool of IP addresses. It should also allow every device to have its own public IP address, rather than be hidden behind a NAT router. IPv6 is Important Long-Term IPv6 is very important for the long-term health of the Internet. There are only about 3.7 billion public IPv4 addresses. This may sound like a lot, but it isn’t even one IP address for each person on the planet. Considering people have more and more Internet-connected devices — everything from light bulbs to thermostats are starting to become network-connected — the lack of IP addresses is already proving to be a serious problem. This may not affect those of us in well-off developed countries just yet, but developing countries are already running out of IPv4 addresses. So, if you work at an Internet service provider, manage Internet-connected servers, or develop software or hardware — yes, you should care about IPv6! You should be deploying it and ensuring your software and hardware works properly with it. It’s important to prepare for the future before the current IPv4 situation becomes completely unworkable. But, if you’re just typical user or even a typical geek with a home Internet connection and a home network, should you really care about your home network just yet? Probably not. What You Need to Use IPv6 To use IPv6, you’ll need three things: An IPv6-Compatible Operating System: Your operating system’s software must be capable of using IPv6. All modern desktop operating systems should be compatible — Windows Vista and newer versions of Windows, as well as modern versions of Mac OS X and Linux. Windows XP doesn’t have IPv6 support installed by default, but you shouldn’t be using Windows XP anymore, anyway. A Router With IPv6 Support: Many — maybe even most — consumer routers in the wild don’t support IPv6. Check your router’s specifications details to see if it supports IPv6 if you’re curious. If you’re going to buy a new router, you’ll probably want to get one with IPv6 support to future-proof yourself. If you don’t have an IPv6-enabled router yet, you don’t need to buy a new one just to get it. An ISP With IPv6 Enabled:  Your Internet service provider must also have IPv6 set up on their end. Even if you have modern software and hardware on your end, your ISP has to provide an IPv6 connection for you to use it. IPv6 is rolling out steadily, but slowly — there’s a good chance your ISP hasn’t enabled it for you yet. How to Tell If You’re Using IPv6 The easiest way to tell if you have IPv6 connectivity is to visit a website like testmyipv6.com. This website allows you to connect to it in different ways — click the links near the top to see if you can connect to the website via different types of connections. If you can’t connect via IPv6, it’s either because your operating system is too old (unlikely), your router doesn’t support IPv6 (very possible), or because your ISP hasn’t enabled it for you yet (very likely). Now What? If you can connect to the test website above via IPv6, congratulations! Everything is working as it should. Your ISP is doing a good job of rolling out IPv6 rather than dragging its feet. There’s a good chance you won’t have IPv6 working properly, however. So what should you do about this — should you head to Amazon and buy a new IPv6-enabled router or switch to an ISP that offers IPv6? Should you use a “tunnel broker,” as the test site recommends, to tunnel into IPv6 via your IPv4 connection? Well, probably not. Typical users shouldn’t have to worry about this yet. Connecting to the Internet via IPv6 shouldn’t be perceptibly faster, for example. It’s important for operating system vendors, hardware companies, and Internet service providers to prepare for the future and get IPv6 working, but you don’t need to worry about this on your home network. IPv6 is all about future-proofing. You shouldn’t be racing to implement this at home yet or worrying about it too much — but, when you need to buy a new router, try to buy one that supports IPv6. Image Credit: Adobe of Chaos on Flickr, hisperati on Flickr, Vox Efx on Flickr     

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• Release Management as Orchestra

  - by ericajanine

  I read an excellent, concise article (http://www.buildmeister.com/articles/software_release_management_best_practices) on the basics of release management practices. In the article, it states "Release Management is often likened to the conductor of an orchestra, with the individual changes to be implemented the various instruments within it." I played in music ensembles for years, so this is especially close to my heart as example. I learned most of my discipline from hours and hours of practice at the hand of a very skilled conductor and leader. I also learned that the true magic in symphonic performance is one where everyone involved is focused on one sound, one goal. In turn, that solid focus creates a sound and experience bigger than just mechanics alone accomplish. In symphony, a conductor's true purpose is to make you, a performer, better so the overall sound and end product is better. The big picture (the performance of the composition) is the end-game, and all musicians in the orchestra know without question their part makes up an important but incomplete piece of that performance. A good conductor works with each section (e.g. group) to ensure their individual pieces are solid. Let's restate: The conductor leads and is responsible for ensuring those pieces are solid. While the performers themselves are doing the work, the conductor is the final authority on when the pieces are ready or not. If not, the conductor initiates the efforts to get them ready or makes the decision to scrap their parts altogether for the sake of an overall performance. Let it sink in, because it's clear--It is not the performer's call if they play their part as agreed, it's the conductor's final call to allow it. In comparison, if a software release manager is a conductor, the only way for that manager to be effective is to drive the overarching process and execution of individual pieces of a software development lifecycle. It does not mean the release manager performs each and every piece, it means the release manager has oversight and influence because the end-game is a successful software enhancin a useable environment. It means the release manager, not the developer or development manager, has the final call if something goes into a software release. Of course, this is not a process of autocracy or dictation of absolute rule, it's cooperative effort. But the release manager must have the final authority to make a decision if something is ready to be added to the bigger piece, the overall symphony of software changes being considered for package and release. It also goes without saying a release manager, like a conductor, must have full autonomy and isolation from other software groups. A conductor is the one on the podium waving a little stick at the each section and cueing them for their parts, not yelling from the back of the room while also playing a tuba and taking direction from the horn section. I have personally seen where release managers are relegated to being considered little more than coordinators, red-tapers to "satisfy" the demands of an audit group without being bothered to actually respect all that a release manager gives a group willing to employ them fully. In this dysfunctional scenario, development managers, project managers, business users, and other stakeholders have been given nearly full clearance to demand and push their agendas forward, causing a tail-wagging-the-dog scenario where an inherent conflict will ensue. Depending on the strength, determination for peace, and willingness to overlook a built-in expectation that is wrong, the release manager here must face the crafted conflict head-on and diffuse it as quickly as possible. Then, the release manager must clearly make a case why a change cannot be released without negative impact to all parties involved. If a political agenda is solely driving a software release, there IS no symphony, there is no "software lifecycle". It's just out-of-tune noise. More importantly, there is no real conductor. Sometimes, just wanting to make a beautiful sound is not enough. If you are a release manager, are you freed up enough to move, to conduct the sections of software creation to ensure a solid release performance is possible? If not, it's time to take stock in what your role actually is and see if that is what you truly want to achieve in your position. If you are, then you can successfully build your career and that of the people in your groups to create truly beautiful software (music) together.

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• Oracle Fusion Middleware Innovation Award Winners 2012: ADF & Fusion Development

  - by Dana Singleterry

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Winners are selected based on the uniqueness of their business case, business benefits, level of impact relative to the size of the organization, complexity and magnitude of implementation, and the originality of architecture. The awards were presented during Oracle OpenWorld 2012 and following winners are for the category of ADF & Fusion Development. Micros – an OPN Platinum partner – has been working closely with Oracle product management teams in applying industry best practices in the development of their solutions. Their current application suite for the hospitality industry was built on Oracle Forms and the Oracle database running on MS Windows. The next generation of this suite is being developed and released in modules that are now based on Oracle FMW (including ADF) 11g technologies and Oracle Database 11g all running on Oracle Linux. The primary driver was that of modernization and hence the reason Oracle ADF was selected to provide a rich UI for business processes that could be served up through traditional methods or through mobile devices globally. SOA Suite & ADF allowed for loosely-coupled services that could evolve with the needs of the business. Micros's application innovations includes the use of business application portlets that have been published from ADF Faces Task Flows generated using WebCenter portlet libraries  & Oracle Metadata Services (MDS) with multi-layered customizations using Oracle WebCenter Composer. PCS (Marfin Egnatia Bank of Greece) – PCS Wealth Management is a WM Software Solution, which captures and automates the WM business processes allowing Service Providers to allocate enough time and effort into Customer Service and Investment Strategies, under Advisory or Execution-Only Services. The Product is built upon the latest Web Technologies and ensures Best Practices covering all functional expectations, meeting local regulatory requirements and discovering successful opportunities for the WM Customers' Portfolios. The new unified Wealth Management system offers an unparalleled User Interface taking full advantage of the user friendly ADF Faces Components to a great extent, all serving Private Banking purposes. The application offers a true Account Officer Cockpit with shallow navigation, one-click access to informed decisions and a perfect customer service. ADF Grids and Pivots, the Data Visualization Components, as well as the Calendar and Map Components are cleverly used to help the user eliminate the usage of Excel, Outlook and other systems. PCS's application is unique in the way it leverages the ADF Faces data visualization components to create a truly attractive and insightful dashboard for their application. PCS Wealth Management Demo Qualcomm – Qualcomm, a $17B per year company, designs and sells semiconductor products for wireless telecommunications, mobile and computing markets. In addition, Qualcomm companies provide various hardware and software products to facilitate the design, development and deployment of phones and the applications that run on them. Qualcomm’s challenge has been to not only develop and deploy new business system functions to keep pace with customer demand, but also to provide a customer collaboration capability that is sufficiently robust, easy to use, and flexible to meet emerging and future needs. Qualcomm has taken successful steps in building and deploying the customer engagement platform Ieveraging various Oracle technologies including Fusion Middleware (ADF, SOA, OBIEE) and their proven ERP foundation of EBS and 11g databases. The new platform delivers a more unified and “seamless” business solution with a consistent, modern “look and feel” all based on standard business processes which facilitate efficient collaboration with Qualcomm and its customers. The look and feel leverages ADF in innovative ways and includes hover over navigation, custom pagination components, and skinning. Qualcomm has exposed a services layer that provides significant functionality including order-to-ship, quote-to-order, customer on-boarding and contract validation. Qualcomm's creative designs leverage Oracle's SOA Suite to integrate with Oracle EBS and desperate applications to provide a rich user interface through the use use of Oracle ADF Faces Rich Client Components providing a self-service solution to their customers.

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• Data Mining Resources

  - by Dejan Sarka

  There are many different types of analyses, each one with its own pros and cons. Relational reports have a predefined structure, and end users cannot change it. They are simple to use for end users. Reports can use real-time data and snapshots of data to show the state of a report at specific points in time. One of the drawbacks is that report authoring is limited to IT pros and advanced users. Any kind of dynamic restructuring is very limited. If real-time data is used for a report, the report has a negative impact on the performance of the source system. Processing of the reports might be slow because the data comes from relational database management systems, which are not optimized for reporting only. If you create a semantic model of your data, your end users can create ad-hoc report structures. However, the development is more complex because a developer is needed to create these semantic models. For OLAP, you typically use specialized database management systems. You get lightning speed of analyses. End users can use rich and thin clients to interactively change the structure of the report. Typically, they do it graphically. However, the development of an OLAP system is many times quite complex. It involves the preparation and maintenance of an enterprise data warehouse and OLAP cubes. In order to exploit the possibility of real-time restructuring of reports, the users must be both active and educated. The data is usually stale, as it is loaded into data warehouses and OLAP cubes with a scheduled process. With data mining, a structure is not selected in advance; it searches for the structure. As a result, data mining can give you the most valuable results because you can discover patterns you did not expect. A data mining model structure is limited only by the attributes that you use to train the model. One of the drawbacks is that a lot of knowledge is needed for a successful data mining project. End users have to understand the results. Subject matter experts and IT professionals need to understand business problem thoroughly. The development might be sometimes even more complex than the development of OLAP cubes. Each type of analysis has its own place in an enterprise system. SQL Server has tools for all kinds of analyses. However, data mining is the most advanced way of analyzing the data; this is the “I” in BI. In order to get the most out of it, you need to learn quite a lot. In this blog post, I am gathering together resources for learning, including forthcoming events. Books Multiple authors: SQL Server MVP Deep Dives – I wrote an introductory data mining chapter there. Erik Veerman, Teo Lachev and Dejan Sarka: MCTS Self-Paced Training Kit (Exam 70-448): Microsoft SQL Server 2008 - Business Intelligence Development and Maintenance – you can find a good overview of a complete BI solution, including data mining, in this book. Jamie MacLennan, ZhaoHui Tang, and Bogdan Crivat: Data Mining with Microsoft SQL Server 2008 – can’t miss this book if you want to mine your data with SQL Server tools. Michael Berry, Gordon Linoff: Mastering Data Mining: The Art and Science of Customer Relationship Management – data mining from both, business and technical perspective. Dorian Pyle: Data Preparation for Data Mining – an in-depth book about data preparation. Thomas and Ronald Wonnacott: Introductory Statistics – if you thought that you could get away without statistics, then you are not serious about data mining. Jiawei Han and Micheline Kamber: Data Mining Concepts and Techniques – in-depth explanation of the most popular data mining algorithms. Michael Berry and Gordon Linoff: Data Mining Techniques – another book that explains data mining algorithms, more fro a business perspective. Paolo Guidici: Applied Data Mining – very mathematical book, only if you enjoy statistics and mathematics in general. Forthcoming presentations I am presenting two data mining related sessions during the PASS Summit in Charlotte, NC: Wednesday, October 16th, 2013 - Fraud Detection: Notes from the Field – I am showing how to use data mining for a specific business problem. The presentation is based on real-life projects. Friday, October 18th: Excel 2013 Advanced Analytics – I am focusing on Excel Data Mining Add-ins, and how to use them together with Power Pivot and other add-ins. This is the most you can get out of Excel. Sinergija 2013, Belgrade, Serbia Tuesday, October 22nd: Excel 2013 Analytics to the Max – another presentation focusing on the most advanced analytics you can get in Excel. SQL Rally Amsterdam, Netherlands Thursday, November 7th: Advanced Analytics in Excel 2013 – and again I am presenting about data mining in Excel. Why three different titles for the same presentation? I don’t know, I guess I forgot the name I proposed every time right after I sent the proposal. Courses Data Mining with SQL Server 2012 – I wrote a 3-day course for SolidQ. If you are interested in this course, which I could also deliver in a shorter seminar way, you can contact your closes SolidQ subsidiary, or, of course, me directly on addresses [email protected] or [email protected]. This course could also complement the existing courseware portfolio of training providers, which are welcome to contact me as well. OK, now you know: no more excuses, start learning data mining, get the most out of your data

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• What’s the Difference Between Succession Management and Talent Reviews?

  - by HCM-Oracle

  By Marcie Van Houten Is there a difference or are they pieces of one holistic strategic talent process? And can you have one without the other?  First, let me give a quick definition of each.  Succession planning (or management) is about creating succession slates or talent pools in support of a critical job or position or sets thereof. And then using those plans to help mitigate risk and plan talent needs for the organization.  Talent reviews (known by other names often) are sets of meetings where managers and executives come together to review, discuss and often heatedly debate the merits and potential of their employees, and then place and sometimes calibrate that talent on a performance to potential matrix.  These are some of the most strategic conversations happening in conference rooms across the globe. I speak with a lot of organizations about their practices in this area and the answers to these questions are as varied and nuanced as there are organizations thinking about them.  Some are passionate about their talent review processes and have a very evolved and thoughtful approach.  They really know their people, where their talent is, and the opportunities they plan to offer them.  And to them that is their succession process.  They may never create a slate of named candidates for a job or assign employees to formal talent pools.   On the flip side there are other organizations that create slates and slates and often multiple talent pools to support their strategic positions.  Through these, they are able to mitigate the risk associated with having a key player leave their organization.  And for them, that is their succession process.  Some will start from the lower levels of their organization and roll up their succession plans, while other organizations only cover their top 200 executives and key positions with plans.  And then there are organizations that leverage some of all of these.  Ultimately, the goals are to increase employee engagement, reduce talent-related risk, ensure the right talent is aligned to the strategic initiatives and to drive business value.  The approaches are as unique as the organizations they represent and the business opportunities they are looking to seize upon.   And that's ok.  It's great in fact. Because one thing that is common is the recognition that the need to know your people and align your top talent to the future needs of the organization is mission critical. Sure, there are a set of commonly recognized best practices and guiding principles for all of this.  There is no one right or perfect answer.  And that is what makes this all so much darn fun.  With Talent Review and Succession Management from Oracle HCM Cloud, we’ve blended the ability to support your strategic talent review conversations with both succession plans and talent pools allowing for one very seamless and interactive process. So whether you create a lot of succession plans, only focus on talent pools, have a robust talent review process, or all of the above, Oracle has you covered. I’m looking forward to spending time with our customers at the upcoming OHUG Global Conference 2014 happening June 9-13 in Las Vegas.  It’s an opportunity for me to talk to customers about their business and how they are doing strategic talent processes like talent reviews and succession.  I hope to see you there. Marcie Van Houten brings over 20 years of management consulting, information systems and human capital management experience to her role as director of product strategy at Oracle. Ms. Van Houten has spent the past several years at Oracle working closely with customers to help drive the direction of the company's talent and succession management applications. Additionally, she spent nine years at PeopleSoft as Director of Information Systems leading human capital management implementation projects. Marcie Van Houten lives in Walnut Creek, California, and holds a MBA from Southern Methodist University in Dallas, Texas.  You can follow her on Twitter: @MarcieVH

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• Oracle at The Forrester Customer Intelligence and Marketing Leadership Forums

  - by Christie Flanagan

  The Forrester Customer Intelligence Forum and the Forrester Marketing Leadership Forums will soon be here.  This year’s events will be co-located on April 18-19 at the J.W. Marriott at the L.A. Live entertainment complex in downtown Los Angeles.  Last year’s Marketing Forum was quite memorable for me.  You see, while Forrester analysts and business marketers were busy mingling over at the Marriott, another marketing powerhouse was taking up residence a few feet away at The Staples Center.  That’s right folks. Lada Gaga was coming to town.  And, as I came to learn, it made perfect sense for Lady Gaga and her legions of fans to be sharing a small patch of downtown L.A. with marketing leaders from all over the world.  After all, whether you like Lady Gaga or not, what pop star in recent memory has done more to build herself into a brand and to create an engaging, social and interactive customer experience for her Little Monsters?  While Lady Gaga won’t be back in town for this year’s Forrester events, there are still plenty of compelling reasons to make the trip out to Los Angeles.   The theme for The Forrester Customer Intelligence and Marketing Leadership Forums this year is “From Cool To Critical: Creating Engagement In The Age Of The Customer” and will tackle the important questions about how marketers can survive and thrive in the age of the empowered customer: •    How can you assess consumer uptake of new innovations?•    How do you build deep customer knowledge to drive competitive advantage?•    How do you drive deep, personalized customer engagement?•    What is more valuable — eyeballs or engagement?•    How do business customers engage in new media types?•    How can you tie social data to corporate data?•    Who should lead the movement to customer obsession?•    How should you shift your planning and measurement approaches to accommodate more data and a higher signal-to-noise ratio?•    What role does technology play in customizing and synchronizing marketing efforts across channels?As a platinum sponsor of the event, there will be a numbers of ways to interact with Oracle while you’re attending the Forums.  Here are some of the highlights:Oracle Speaking SessionThursday, April 19, 9:15am – 9:55amMaximize Customer Engagement and Retention with Integrated Marketing & LoyaltyMelissa Boxer, Vice President, Oracle CRM Marketing & LoyaltyCustomers expect to interact with your company, brand and products in more ways than ever before.   New devices and channels, such as mobile, social and web, are creating radical shifts in the customer buying process and the ways your company can reach and communicate with existing and potential customers. While Marketing's objectives (attract, convert, retain) remain fundamentally the same, your approach and tools must adapt quickly to succeed in this more complex, cross-channel world. Hear how leading brands are using Oracle's integrated marketing and loyalty solutions to maximize customer engagement and retention through better planning, execution, and measurement of synchronized cross-channel marketing initiatives.Solution ShowcaseWednesday, April 1810:20am – 11:50am 12:30pm – 1:30pm2:55pm – 3:40pmThursday, April 199:55am – 10:40am12:00pm – 1:00pmSolution Showcase & Networking ReceptionWednesday, April 185:10pm – 6:20pmBe sure to follow the #webcenter hashtag for updates on these events.  And for a more considered perspective on what Lady Gaga can teach businesses about branding and customer experience, check out Denise Lee Yohn’s post, Lessons from Lady Gaga from the Brand as Business Bites blog.

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• Autoscaling in a modern world&hellip;. last chapter

  - by Steve Loethen

  As we all know as coders, things like logging are never important.  Our code will work right the first time.  So, you can understand my surprise when the first time I deployed the autoscaling worker role to the actual Azure fabric, it did not scale.  I mean, it worked on my machine.  How dare the datacenter argue with that.  So, how did I track down the problem?  (turns out, it was not so much code as lack of the right certificate)  When I ran it local in the developer fabric, I was able to see a wealth of information.  Lots of periodic status info every time the autoscalar came around to check on my rules and decide to act or not.  But that information was not making it to Azure storage.  The diagnostics were not being transferred to where I could easily see and use them to track down why things were not being cooperative.  After a bit of digging, I discover the problem.  You need to add a bit of extra configuration code to get the correct information stored for you.  I added the following to my app.config: Code Snippet <system.diagnostics>     <sources>         <source name="Autoscaling General"switchName="SourceSwitch"           switchType="System.Diagnostics.SourceSwitch" >         <listeners>           <add name="AzureDiag" />             <remove name="Default"/>         </listeners>       </source>         <source name="Autoscaling Updates"switchName="SourceSwitch"           switchType="System.Diagnostics.SourceSwitch" >         <listeners>           <add name="AzureDiag" />             <remove name="Default"/>         </listeners>       </source>     </sources>     <switches>       <add name="SourceSwitch"           value="Verbose, Information, Warning, Error, Critical" />     </switches>     <sharedListeners>       <add type="Microsoft.WindowsAzure.Diagnostics.DiagnosticMonitorTraceListener,Microsoft.WindowsAzure.Diagnostics, Version=1.0.0.0, Culture=neutral,PublicKeyToken=31bf3856ad364e35" name="AzureDiag"/>     </sharedListeners>     <trace>       <listeners>         <add             type="Microsoft.WindowsAzure.Diagnostics.DiagnosticMonitorTraceListener,Microsoft.WindowsAzure.Diagnostics, Version=1.0.0.0, Culture=neutral,PublicKeyToken=31bf3856ad364e35" name="AzureDiagnostics">           <filter type="" />         </add>       </listeners>     </trace>   </system.diagnostics> Suddenly all the rich tracing info I needed was filling up my storage account.  After a few cycles of trying to attempting to scale, I identified the cert problem, uploaded a correct certificate, and away it went.  I hope this was helpful.

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• A View from the Top – Jan Ackerman (VP APAC Recruiting)

  - by user769227

  This week, Headhunt Magazine in Singapore, took the opportunity to publish an interview with Jan Ackerman who is Vice President for Recruitment for Asia Pacific here at Oracle. The link to the online interview can be found here. Below is the interview in full that was published in Headhunt Magazine.  A View from the Top – Jan Ackerman Written by HeadHunt on August 16, 2012 · Leave a Comment By Susheela Menon Jan Ackerman is the Vice President for Recruiting in Asia Pacific and Japan at Oracle. Which particular personal trait do you attribute your professional success to? Perseverance has been the most important trait that has attributed to my professional success. Endurance and perseverance combined to win in the end has always been a great credo. I find that this trait carries through in my professional as well as my personal life. I enjoy sport fishing and find that perseverance with a great deal of patience in this hobby is critical to the overall enjoyment and success in this sporting activity. In the same way, this doggedness – steadfastness with persistence – and tenacity toward an unyielding course of action has served me well in reaching goals and thus greater success. What’s the biggest challenge you have faced in your career so far? I have to constantly keep pace with ever changing technology in my career. The industry changes rapidly and requires me to stay on top of the latest trends and advancements. Outside of work, I like to develop software as a hobby and in order to ensure that what I am developing will meet what the business needs, I have to continually innovate and stay current on the latest trends in the industry to deliver a solution that will delight the end- user. Best career advice you have ever received. Always be forthright and honest with your customers and peers; mixed with a “Can Do” attitude, a great and fulfilling career can be yours to have and hold. What makes Oracle a great place to be in? The freedom to innovate and pave new avenues of success is one of the greatest things about working here at Oracle. We are always looking to grow and improve our business for our customers and we are always adapting to present and future industry demands. This means we are always looking to change, to perform better and to do things differently. All these create a culture and spirit of innovation and success. What motivates you to be in the HR sector? I really like working with and helping people. HR is all about “the people” in the organisation, and staying focused every day on making things better for the Oracle team gives me a great deal of happiness. Describe your leadership style. I am very direct and goal- oriented. I provide ideas and guidance and then give the team all the freedom they need to reach a successful outcome. I can also be a very “roll up your sleeves” kind of manager when the task needs a bit of a push. What’s the biggest business challenge you see in your industry right now? The ability to keep pace with all the convergence in the industry and to continue to stay focused on delivering top talent to serve Oracle’s customers well. Our unique Recruiting Model has served us well in meeting these needs. We are well-placed in this goal and look forward to maintain Oracle’s leadership role in the industry.

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• Announcement: Employee Info Starter Kit (v5.0) is Released

  - by Mohammad Ashraful Alam

  Ever wanted to have a simple jQuery menu bound with ASP.NET web site map file? Ever wanted to have cool css design stuffs implemented on your ASP.NET data bound controls? Ever wanted to let Visual Studio generate logical layers for you, which can be easily tested, customized and bound with ASP.NET data controls? If your answers with respect to above questions are ‘yes’, then you will probably happy to try out latest release (v5.0) of Employee Starter Kit, which is intended to address different types of real world challenges faced by web application developers when performing common CRUD operations. Using a single database table ‘Employee’, the current release illustrates how to utilize Microsoft ASP.NET 4.0 Web Form Data Controls, Entity Framework 4.0 and Visual Studio 2010 effectively in that context. Employee Info Starter Kit is an open source ASP.NET project template that is highly influenced by the concept ‘Pareto Principle’ or 80-20 rule, where it is targeted to enable a web developer to gain 80% productivity with 20% of effort with respect to learning curve and production. This project template is titled as “Employee Info Starter Kit”, which was initially hosted on Microsoft Code Gallery and been downloaded 1, 50,000+ of copies afterword.  The latest version of this starter kit is hosted in Codeplex. Release Highlights User End Functional Specification The user end functionalities of this starter kit are pretty simple and straight forward that are focused in to perform CRUD operation on employee records as described below. Creating a new employee record Read existing employee records Update an existing employee record Delete existing employee records Architectural Overview Simple 3 layer architecture (presentation, business logic and data access layer) ASP.NET web form based user interface Built-in code generators for logical layers, implemented in Visual Studio default template engine (T4) Built-in Entity Framework entities as business entities (aka: data containers) Data Mapper design pattern based Data Access Layer, implemented in C# and Entity Framework Domain Model design pattern based Business Logic Layer, implemented in C# Object Model for Cross Cutting Concerns (such as validation, logging, exception management) Minimum System Requirements Visual Studio 2010 (Web Developer Express Edition) or higher Sql Server 2005 (Express Edition) or higher Technology Utilized Programming Languages/Scripts Browser side: JavaScript Web server side: C# Code Generation Template: T-4 Template Frameworks .NET Framework 4.0 JavaScript Framework: jQuery 1.5.1 CSS Framework: 960 grid system .NET Framework Components .NET Entity Framework .NET Optional/Named Parameters (new in .net 4.0) .NET Tuple (new in .net 4.0) .NET Extension Method .NET Lambda Expressions .NET Anonymous Type .NET Query Expressions .NET Automatically Implemented Properties .NET LINQ .NET Partial Classes and Methods .NET Generic Type .NET Nullable Type ASP.NET Meta Description and Keyword Support (new in .net 4.0) ASP.NET Routing (new in .net 4.0) ASP.NET Grid View (CSS support for sorting - (new in .net 4.0)) ASP.NET Repeater ASP.NET Form View ASP.NET Login View ASP.NET Site Map Path ASP.NET Skin ASP.NET Theme ASP.NET Master Page ASP.NET Object Data Source ASP.NET Role Based Security Getting Started Guide To see Employee Info Starter Kit in action is pretty easy! Download the latest version. Extract the file. From the extracted folder click the C# project file (Eisk.Web.csproj) to open it in Visual Studio 2010 Hit Ctrl+F5! The current release (v5.0) of Employee Info Starter Kit is properly packaged, fully documented and well tested. If you want to learn more about it in details, just check the following links: Release Home Page Installation Walkthrough Hand on Coding Walkthrough Technical Reference Enjoy!

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• Write your Tests in RSpec with IronRuby

  - by kazimanzurrashid

  [Note: This is not a continuation of my previous post, treat it as an experiment out in the wild. ] Lets consider the following class, a fictitious Fund Transfer Service: public class FundTransferService : IFundTransferService { private readonly ICurrencyConvertionService currencyConvertionService; public FundTransferService(ICurrencyConvertionService currencyConvertionService) { this.currencyConvertionService = currencyConvertionService; } public void Transfer(Account fromAccount, Account toAccount, decimal amount) { decimal convertionRate = currencyConvertionService.GetConvertionRate(fromAccount.Currency, toAccount.Currency); decimal convertedAmount = convertionRate * amount; fromAccount.Withdraw(amount); toAccount.Deposit(convertedAmount); } } public class Account { public Account(string currency, decimal balance) { Currency = currency; Balance = balance; } public string Currency { get; private set; } public decimal Balance { get; private set; } public void Deposit(decimal amount) { Balance += amount; } public void Withdraw(decimal amount) { Balance -= amount; } } We can write the spec with MSpec + Moq like the following: public class When_fund_is_transferred { const decimal ConvertionRate = 1.029m; const decimal TransferAmount = 10.0m; const decimal InitialBalance = 100.0m; static Account fromAccount; static Account toAccount; static FundTransferService fundTransferService; Establish context = () => { fromAccount = new Account("USD", InitialBalance); toAccount = new Account("CAD", InitialBalance); var currencyConvertionService = new Moq.Mock<ICurrencyConvertionService>(); currencyConvertionService.Setup(ccv => ccv.GetConvertionRate(Moq.It.IsAny<string>(), Moq.It.IsAny<string>())).Returns(ConvertionRate); fundTransferService = new FundTransferService(currencyConvertionService.Object); }; Because of = () => { fundTransferService.Transfer(fromAccount, toAccount, TransferAmount); }; It should_decrease_from_account_balance = () => { fromAccount.Balance.ShouldBeLessThan(InitialBalance); }; It should_increase_to_account_balance = () => { toAccount.Balance.ShouldBeGreaterThan(InitialBalance); }; } and if you run the spec it will give you a nice little output like the following: When fund is transferred » should decrease from account balance » should increase to account balance 2 passed, 0 failed, 0 skipped, took 1.14 seconds (MSpec). Now, lets see how we can write exact spec in RSpec. require File.dirname(__FILE__) + "/../FundTransfer/bin/Debug/FundTransfer" require "spec" require "caricature" describe "When fund is transferred" do Convertion_Rate = 1.029 Transfer_Amount = 10.0 Initial_Balance = 100.0 before(:all) do @from_account = FundTransfer::Account.new("USD", Initial_Balance) @to_account = FundTransfer::Account.new("CAD", Initial_Balance) currency_convertion_service = Caricature::Isolation.for(FundTransfer::ICurrencyConvertionService) currency_convertion_service.when_receiving(:get_convertion_rate).with(:any, :any).return(Convertion_Rate) fund_transfer_service = FundTransfer::FundTransferService.new(currency_convertion_service) fund_transfer_service.transfer(@from_account, @to_account, Transfer_Amount) end it "should decrease from account balance" do @from_account.balance.should be < Initial_Balance end it "should increase to account balance" do @to_account.balance.should be > Initial_Balance end end I think the above code is self explanatory, treat the require(line 1- 4) statements as the add reference of our visual studio projects, we are adding all the required libraries with this statement. Next, the describe which is a RSpec keyword. The before does exactly the same as NUnit's Setup or MsTest’s TestInitialize attribute, but in the above we are using before(:all) which acts as ClassInitialize of MsTest, that means it will be executed only once before all the test methods. In the before(:all) we are first instantiating the from and to accounts, it is same as creating with the full name (including namespace)  like fromAccount = new FundTransfer.Account(.., ..), next, we are creating a mock object of ICurrencyConvertionService, check that for creating the mock we are not using the Moq like the MSpec version. This is somewhat an interesting issue of IronRuby or maybe the DLR, it seems that it is not possible to use the lambda expression that most of the mocking tools uses in arrange phase in Iron Ruby, like: currencyConvertionService.Setup(ccv => ccv.GetConvertionRate(Moq.It.IsAny<string>(), Moq.It.IsAny<string>())).Returns(ConvertionRate); But the good news is, there is already an excellent mocking tool called Caricature written completely in IronRuby which we can use to mock the .NET classes. May be all the mocking tool providers should give some thought to add the support for the DLR, so that we can use the tool that we are already familiar with. I think the rest of the code is too simple, so I am skipping the explanation. Now, the last thing, how we are going to run it with RSpec, lets first install the required gems. Open you command prompt and type the following: igem sources -a http://gems.github.com This will add the GitHub as gem source. Next type: igem install uuidtools caricature rspec and at last we have to create a batch file so that we can execute it in the Notepad++, create a batch like in the IronRuby bin directory like my previous post and put the following in that batch file: @echo off cls call spec %1 --format specdoc pause Next, add a run menu and shortcut in the Notepad++ like my previous post. Now when we run it it will show the following output: When fund is transferred - should decrease from account balance - should increase to account balance Finished in 0.332042 seconds 2 examples, 0 failures Press any key to continue . . . You will complete code of this post in the bottom. That's it for today. Download: RSpecIntegration.zip

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• New Training and Support Center Coming Soon!

  - by Ruth

  The CRM On Demand Training and Support Center is getting a face lift. In May 2010 we will unveil the new and improved layout, look and feel, and even some new content. Some of you told us loud and clear that you wanted an easier way to find our training courses and other important information. Well, here you are: Immediately you see the look and feel has changed and things have moved around a bit. You may ask, "How can I find the training catalog? Service requests? Downloads?" There are a few ways to find what you're looking for. You may use the search box to find training, quick guides, downloads, best practices, FAQs and more. You may also click the tabs or links in the blue bar, like Browse Training, to browse other documents and information. Here is a brief outline of the tabs and links that will help as you navigate this new tool: The Support tab provides alerts and notifications specific to your application environment. The Get Started tab is organized by role and contains links to resources aimed at helping you get the most out of your first 30 days with CRM On Demand. The Learn More tab outlines information in key topic areas, like administration, integration, and reports. Go to this tab to get the resources you need to move beyond the basics. The Release Information tab contains information specific to the current and upcoming releases of CRM On Demand. Access this tab to learn about and prepare for upgrades to your CRM On Demand application. The Best Practices tab contains a compilation of knowledge gained by experts that work with CRM On Demand day in and day out. Access this knowledge to benefit from their vast experience. The Communities tab offers connections to others in the CRM On Demand community through forums, communities, blogs, and more. The Browse training link opens the training catalog.Take a look at the instructor-led training, Webinars, quick guides, use cases, and tools available to you. The Browse Knowledge link takes you to our knowledge base where you can get answers to frequently asked questions. The Submit a Service Request link directs you to My Oracle Support where you can log a service request. The steps in that process have not changed. The Web Services Library provides simple APIs and a link to Oracle Sample Code where you can get samples that can help you build custom integrations. The Add-On Applications link allows access to our downloadable applications that allow you to extend the functionality of CRM On Demand. The Templates and Tools link provides access to resources that can help you design and build CRM On Demand to meet your company's specific needs. A lot has changed and I know it is a lot to take in. To help you out, we have a printable quick guide that you can use during this transition. As always, let us know what you think: [email protected].

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• MvcExtensions - ActionFilter

  - by kazimanzurrashid

  One of the thing that people often complains is dependency injection in Action Filters. Since the standard way of applying action filters is to either decorate the Controller or the Action methods, there is no way you can inject dependencies in the action filter constructors. There are quite a few posts on this subject, which shows the property injection with a custom action invoker, but all of them suffers from the same small bug (you will find the BuildUp is called more than once if the filter implements multiple interface e.g. both IActionFilter and IResultFilter). The MvcExtensions supports both property injection as well as fluent filter configuration api. There are a number of benefits of this fluent filter configuration api over the regular attribute based filter decoration. You can pass your dependencies in the constructor rather than property. Lets say, you want to create an action filter which will update the User Last Activity Date, you can create a filter like the following: public class UpdateUserLastActivityAttribute : FilterAttribute, IResultFilter { public UpdateUserLastActivityAttribute(IUserService userService) { Check.Argument.IsNotNull(userService, "userService"); UserService = userService; } public IUserService UserService { get; private set; } public void OnResultExecuting(ResultExecutingContext filterContext) { // Do nothing, just sleep. } public void OnResultExecuted(ResultExecutedContext filterContext) { Check.Argument.IsNotNull(filterContext, "filterContext"); string userName = filterContext.HttpContext.User.Identity.IsAuthenticated ? filterContext.HttpContext.User.Identity.Name : null; if (!string.IsNullOrEmpty(userName)) { UserService.UpdateLastActivity(userName); } } } As you can see, it is nothing different than a regular filter except that we are passing the dependency in the constructor. Next, we have to configure this filter for which Controller/Action methods will execute: public class ConfigureFilters : ConfigureFiltersBase { protected override void Configure(IFilterRegistry registry) { registry.Register<HomeController, UpdateUserLastActivityAttribute>(); } } You can register more than one filter for the same Controller/Action Methods: registry.Register<HomeController, UpdateUserLastActivityAttribute, CompressAttribute>(); You can register the filters for a specific Action method instead of the whole controller: registry.Register<HomeController, UpdateUserLastActivityAttribute, CompressAttribute>(c => c.Index()); You can even set various properties of the filter: registry.Register<ControlPanelController, CustomAuthorizeAttribute>( attribute => { attribute.AllowedRole = Role.Administrator; }); The Fluent Filter registration also reduces the number of base controllers in your application. It is very common that we create a base controller and decorate it with action filters and then we create concrete controller(s) so that the base controllers action filters are also executed in the concrete controller. You can do the  same with a single line statement with the fluent filter registration: Registering the Filters for All Controllers: registry.Register<ElmahHandleErrorAttribute>(new TypeCatalogBuilder().Add(GetType().Assembly).Include(type => typeof(Controller).IsAssignableFrom(type))); Registering Filters for selected Controllers: registry.Register<ElmahHandleErrorAttribute>(new TypeCatalogBuilder().Add(GetType().Assembly).Include(type => typeof(Controller).IsAssignableFrom(type) && (type.Name.StartsWith("Home") || type.Name.StartsWith("Post")))); You can also use the built-in filters in the fluent registration, for example: registry.Register<HomeController, OutputCacheAttribute>(attribute => { attribute.Duration = 60; }); With the fluent filter configuration you can even apply filters to controllers that source code is not available to you (may be the controller is a part of a third part component). That’s it for today, in the next post we will discuss about the Model binding support in MvcExtensions. So stay tuned.

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• 30 Steps to Master ASP.NET MVC Application development

  - by Rajesh Pillai

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Welcome Readers!,   I am starting out a new series on ASP.NET  MVC skill building which will be posted over the next couple of weeks.  Let me know your thoughts on the content, which I have planned and a couple of them has been taken from ASP.NET MVC2 Cookbook. (NOTE: Only the heading has been taken, the content will be not :)).   Do let me know what you would like to see, or any additional inputs or ideas to cover in this topics.  The 30 steps are oultined below for quick reference.  Will start filling this out quickly.   Outlined is the ‘30’ step to master ASP.NET MVC.   A Peek Into Model What is a model? Different types of model Presentation/ViewModel Model Mapping (AutoMapper)   A Peak into View How view works in ASP.NET MVC? View Engine Design Custom View Engine View Best Practices Templated Helpers Partial Views   A Peak into Controller Introduction Controller Design Controller Best Practices Asynchronous Controller Custom Action Result Action Filters Controller Factory to use with IOC   Routes Explanation Routes from the database Routes from XML More complex routing   Master Pages Basics Setting Master Page Dynamically   Working with data in the view Repeating Views Array of check boxes Array of radio buttons Paged data CRUD Client side action Confirmation Dialog (modal window) jqGrid   Working with Forms   Validation Model Validation with DataAnnotations Using the xVal validation framework Client side validation with jQuery Validation Fluent Validation Model Binders   Templating Create strongly typed helper using T4 Custom View Templates with T4 Create custom MVC project template using T4   IOC AutoFac Ninject Unity Application   Areas   jQuery, Ajax and jQuery Plugins   State Maintenance Application State User state Cookies Webfarm   Error Handling View error handling Controller error handling ELMAH (Error Logging Modules and Handlers)   Authentication and Authorization User Registration form SignOn Process Password Reminder Membership and Roles Windows authentication Restricting access to all pages Restricting access to selected pages Restricting access to pages by role Restricting access to a controller Restricting access to selected area   Profiles and Themes Using Profiles Inheriting a Profile Migrating an anonymous profile Creating custom themes Using themes User personalized themes   Configuration Adding custom application settings in web.config Displaying custom error messages Accessing other web.config configuration elements Adding custom configuration elements to web.config Encrypting web.config sections   Tracing, Debugging and Logging   Caching Caching a whole page Caching pages based on route details Caching pages based on browser type and version Caching pages based custom strings Caching partial pages Caching application data Object Caching Using Microsoft Velocity Using MemCache Using AppFabric cache   Localization   HTTP Handlers and Modules   Security XSS/CSRF AnitForgery Encoding   HtmlHelpers Strongly typed helpers Writing custom helpers   Repository Pattern (Data access)   WF/WCF   Unit Testing   Mocking Framework   Integration Testing   Load / Performance Testing   Deployment    Once again let me know your thoughts on this.   Till then, Enjoy MVC'ing!!!

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• Oracle's PeopleSoft Customer Advisory Boards Convene to Discuss Roadmap at Pleasanton Campus

  - by john.webb(at)oracle.com

  Last week we hosted all of the PeopleSoft CABs (Customer Advisory Boards) at our Pleasanton Development Center to review our detailed designs for future Feature Packs, PeopleSoft 9.2, and beyond. Over 150 customers from 79 companies attended representing a variety of industries, geographies, and company sizes. The PeopleSoft team relies heavily on this group to provide key input on our roadmap for applications as well as technology direction. A good product strategy is one part well thought out idea with many handfuls of customer validation, and very often our best ideas originate from these customer discussions. While the individual CABs have frequent interactions with our teams, it's always great to have all of them in one place and in person. Our attendance was up from last year which I attribute to two things: (1) More interest as a result of PeopleSoft 9.1 upgrade; (2) An improving economy allowing for more travel. Maybe we should index the second item meeting-to-meeting and use it as a market indicator - we'll see! We kicked off the day one session with an overview of the PeopleSoft Roadmap and I outlined our strategy around Feature Packs and PeopleSoft 9.2. Given the high adoption rate of PeopleSoft 9.1 (over 4x that of 9.0 given the same time lapse since the release date), there was a lot of interest around the 9.1 Feature Packs as a vehicle for continuous value. We provided examples of our 3 central design themes: Simplicity, Productivity, and lower TCO, including those already delivered via Feature Packs in 2010. A great example of this is the Company Directory feature in PeopleSoft HCM. The configuration capabilities and the new actionable links our CAB advised us on last Spring were made available to all customers late last year. We reviewed many more future Navigation changes that will fundamentally change the way users interact with PeopleSoft. Our old friend, the menu tree, is being relegated from center stage to a bit part, with new concepts like Activity Guides, Train Stops, Related Actions, Work Centers, Collaborative Workspaces, and Secure Enterprise Search bringing users what they need in a contextual, role based manner with fewer clicks. Paco Aubrejuan, our PeopleSoft GM, and Steve Miranda, the SVP for Fusion Applications, then discussed our plans around Oracle's Application Investment Strategy.  This included our continued investment in developing both PeopleSoft and Fusion as well as the co-existence strategy with new Fusion Apps integrating to PeopleSoft Apps. Should you want to view this presentation, a recording is available. Jeff Robbins, our lead PeopleTools Strategist, provided the roadmap for PeopleTools and discussed our continuing plan to deliver annual releases to further evolve the user experience. Numerous examples were highlighted with the Navigation techniques I mentioned previously. Jeff also provided a lot of food for thought around Lifecycle Management topics and how to remain current on releases with a  lower cost of ownership. Dennis Mesler, from Boise, was the guest speaker in this slot, who spoke about the new PeopleSoft Test Framework (PTF). Regression Testing is a key cost component when product updates are applied. This new tool (which is free to all PeopleSoft customers as part of PeopleTools 8.51) provides a meta data driven approach to recording and executing test scripts. Coupled with what our Usage Monitor enables, PTF provides our customers a powerful tool to lower costs and manage product updates more efficiently and at the time of their choosing. Beyond the general session, we broke out into the individual CABs: HCM, Financials, ESA/ALM, SRM, SCM, CRM, and PeopleTools/ Technology. A day and half of very engaging discussions around our plans took place for each product pillar. More about that to follow in future posts.      We capped the first day with a reception sponsored by our partners: InfoSys, SmartERP (represented by Doris Wong), and Grey Sparling  Solutions (represented by Chris Heller and Larry Grey). Great to see these old friends actively engaged in the very busy PeopleSoft ecosystem!   Jeff Robbins previews the roadmap for PeopleTools with the PeopleSoft CAB  

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• Oracle Products Reflect Key Trends Shaping Enterprise 2.0

  - by kellsey.ruppel(at)oracle.com

  Following up on his predictions for 2011, we asked Enterprise 2.0 veteran Andy MacMillan to map out the ways Oracle solutions are at the forefront of industry trends--and how Oracle customers can benefit in the coming year. 1. Increase organizational awareness | Oracle WebCenter Suite Oracle WebCenter Suite provides a unique set of capabilities to drive organizational awareness. In particular, the expansive activity graph connects users directly to key enterprise applications, activities, and interests. In this way, applicable and critical business information is automatically and immediately visible--in the context of key tasks--via real-time dashboards and comprehensive reporting. Oracle WebCenter Suite also integrates key E2.0 services, such as blogs, wikis, and RSS feeds, into critical business processes, including back-office systems of records such as ERP and CRM systems. 2. Drive online customer engagement | Oracle Real-Time Decisions With more and more business being conducted on the Web, driving increased online customer engagement becomes a critical key to success. This effort is usually spearheaded by an increasingly important executive role, the Head of Online, who usually reports directly to the CMO. To help manage the Web experience online, Oracle solutions are driving a new kind of intelligent social commerce by combining Oracle Universal Content Management, Oracle WebCenter Services, and Oracle Real-Time Decisions with leading e-commerce and product recommendations. Oracle Real-Time Decisions provides multichannel recommendations for content, products, and services--including seamless integration across Web, mobile, and social channels. The result: happier customers, increased customer acquisition and retention, and improved critical success metrics such as shopping cart abandonment. 3. Easily build composite applications | Oracle Application Development Framework Thanks to the shared user experience strategy across Oracle Fusion Middleware, Oracle Fusion Applications and many other Oracle Applications, customers can easily create real, customer-specific composite applications using Oracle WebCenter Suite and Oracle Application Development Framework. Oracle Application Development Framework components provide modular user interface components that can build rich, social composite applications. In addition, a broad set of components spanning BPM, SOA, ECM, and beyond can be quickly and easily incorporated into composite applications. 4. Integrate records management into a global content platform | Oracle Enterprise Content Management 11g Oracle Enterprise Content Management 11g provides leading records management capabilities as part of a unified ECM platform for managing records, documents, Web content, digital assets, enterprise imaging, and application imaging. This unique strategy provides comprehensive records management in a consistent, cost-effective way, and enables organizations to consolidate ECM repositories and connect ECM to critical business applications. 5. Achieve ECM at extreme scale | Oracle WebLogic Server and Oracle Exadata To support the high-performance demands of a unified and rationalized content platform, Oracle has pioneered highly scalable and high-performing ECM infrastructures. Two innovations in particular helped make this happen. The core ECM platform itself moved to an Enterprise Java architecture, so organizations can now use Oracle WebLogic Server for enhanced scalability and manageability. Oracle Enterprise Content Management 11g can leverage Oracle Exadata for extreme performance and scale. Likewise, Oracle Exalogic--Oracle's foundation for cloud computing--enables extreme performance for processor-intensive capabilities such as content conversion or dynamic Web page delivery. Learn more about Oracle's Enterprise 2.0 solutions.

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• Bridging the Gap in Cloud, Big Data, and Real-time

  - by Dain C. Hansen

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} With all the buzz of around big data and cloud computing, it is easy to overlook one of your most precious commodities—your data. Today’s businesses cannot stand still when it comes to data. Market success now depends on speed, volume, complexity, and keeping pace with the latest data integration breakthroughs. Are you up to speed with big data, cloud integration, real-time analytics? Join us in this three part blog series where we’ll look at each component in more detail. Meet us online on October 24th where we’ll take your questions about what issues you are facing in this brave new world of integration. Let’s start first with Cloud. What happens with your data when you decide to implement a private cloud architecture? Or public cloud? Data integration solutions play a vital role migrating data simply, efficiently, and reliably to the cloud; they are a necessary ingredient of any platform as a service strategy because they support cloud deployments with data-layer application integration between on-premise and cloud environments of all kinds. For private cloud architectures, consolidation of your databases and data stores is an important step to take to be able to receive the full benefits of cloud computing. Private cloud integration requires bidirectional replication between heterogeneous systems to allow you to perform data consolidation without interrupting your business operations. In addition, integrating data requires bulk load and transformation into and out of your private cloud is a crucial step for those companies moving to private cloud. In addition, the need for managing data services as part of SOA/BPM solutions that enable agile application delivery and help build shared data services for organizations. But what about public Cloud? If you have moved your data to a public cloud application, you may also need to connect your on-premise enterprise systems and the cloud environment by moving data in bulk or as real-time transactions across geographies. For public and private cloud architectures both, Oracle offers a complete and extensible set of integration options that span not only data integration but also service and process integration, security, and management. For those companies investing in Oracle Cloud, you can move your data through Oracle SOA Suite using REST APIs to Oracle Messaging Cloud Service —a new service that lets applications deployed in Oracle Cloud securely and reliably communicate over Java Messaging Service . As an example of loading and transforming data into other public clouds, Oracle Data Integrator supports a knowledge module for Salesforce.com—now available on AppExchange. Other third-party knowledge modules are being developed by customers and partners every day. To learn more about how to leverage Oracle’s Data Integration products for Cloud, join us live: Data Integration Breakthroughs Webcast on October 24th 10 AM PST.

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