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• Social Analytics and the Customer

  - by David Dorf

  Many successful retailers put the customer at the center of everything they do, so its important that the customer is modeled correctly across all their systems.  The path to omni-channel starts and ends with the customer so at ARTS, our next big project is focused on ensuring a consistent representation of customers across our transactional data model, datawarehouse model, and XML schemas.  Further, we've started a new whitepaper that describes how Big Data and Social Media Analytics should be leveraged by retailers to add and additional level of customer insight. Let's start by taking a closer look at the meaning of social analytics.  Here's my definition: Social Analytics, in the retail context, describes the analysis of data obtained from social media sources in an effort to better comprehend and interact with the community of consumers.  This discipline seeks to understand what’s being said by the community about brands and products (“monitoring”), as well as understand the behaviors of those in the community (“profiling”).  The results are used to enforce the brand image, improve product decisions, and better focus marketing, all of which lead to increased sales. To help illustrate the facets of social analytics, I drew the diagram below which was originally published by Retail Touchpoints. There are lots of tools on the market that allow retailers to monitor social media for brand and product mentions.  These include analysis of sentiment, reach, share of voice, engagement, etc.  When your brand is mentioned, good or bad, its an opportunity to engage with the customer and possibly lead to a sale.  Because products are not always unique, its much more difficult to monitor product mentions, but detecting product trends early can help a retailer make better merchandising decisions, especially in fashion. Once a retailer understands what's being said, the next step is learn more about who's saying it.  That involves profiling customers beyond simple demographics to understand their motivations.  Much can be learned from patterns, and even more when customers voluntarily share their data.  Knowing that a customer is passionate about, for example, mountain biking allows the retailer to make relevant offers on helmets, ask for opinions on hydration, and help spread marketing messages. Social analytics has many facets that benefit retailers, some of which are easy but many of which are hard.  Its important for the CMO and CIO to work closely together to plan for these capabilities and monitor the maturity of tools on the market.  This is an area that will separate winners from losers.

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• Understanding Data Science: Recent Studies

  - by Joe Lamantia

  If you need such a deeper understanding of data science than Drew Conway's popular venn diagram model, or Josh Wills' tongue in cheek characterization, "Data Scientist (n.): Person who is better at statistics than any software engineer and better at software engineering than any statistician." two relatively recent studies are worth reading.   'Analyzing the Analyzers,' an O'Reilly e-book by Harlan Harris, Sean Patrick Murphy, and Marck Vaisman, suggests four distinct types of data scientists -- effectively personas, in a design sense -- based on analysis of self-identified skills among practitioners.  The scenario format dramatizes the different personas, making what could be a dry statistical readout of survey data more engaging.  The survey-only nature of the data,  the restriction of scope to just skills, and the suggested models of skill-profiles makes this feel like the sort of exercise that data scientists undertake as an every day task; collecting data, analyzing it using a mix of statistical techniques, and sharing the model that emerges from the data mining exercise.  That's not an indictment, simply an observation about the consistent feel of the effort as a product of data scientists, about data science.  And the paper 'Enterprise Data Analysis and Visualization: An Interview Study' by researchers Sean Kandel, Andreas Paepcke, Joseph Hellerstein, and Jeffery Heer considers data science within the larger context of industrial data analysis, examining analytical workflows, skills, and the challenges common to enterprise analysis efforts, and identifying three archetypes of data scientist.  As an interview-based study, the data the researchers collected is richer, and there's correspondingly greater depth in the synthesis.  The scope of the study included a broader set of roles than data scientist (enterprise analysts) and involved questions of workflow and organizational context for analytical efforts in general.  I'd suggest this is useful as a primer on analytical work and workers in enterprise settings for those who need a baseline understanding; it also offers some genuinely interesting nuggets for those already familiar with discovery work. We've undertaken a considerable amount of research into discovery, analytical work/ers, and data science over the past three years -- part of our programmatic approach to laying a foundation for product strategy and highlighting innovation opportunities -- and both studies complement and confirm much of the direct research into data science that we conducted. There were a few important differences in our findings, which I'll share and discuss in upcoming posts.

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• 2010 is gone and Welcome 2011

  - by anirudha

  last days i spent my week @ firozabadthe town is much small and near to agraso i never forget to see the taj mahal and red fort their even it’s first chance to see them.i make a plan that i go to Agra last Saturday. firstly i go to red fort and i talking with many foreigner and they love to talking with me because their is only one man who with with them who is their GUIDE a person like a  book they never can talk with you but tell you about everything of the location because you buy them. their are many person come from various country such as German , Japan,  Russ , Italy and many other. their is no problem to talk with them perhaps they happen with talk to me. when i completely watch the Red fort at least i see a girl who are look like a foreigner. i talk themselves where they come from they tell me Francewhen i go elsewhere i thing to propose them to be  a friend of mine. i never propose any girl for friendship with me even in school and college. so i propose them to be a friend of mine.  they accept it i put the email ID in their hand whenever they gone. but i still not get their mail. 2ndly i go to Taj mahal the taj experience is not so good i spent 3 or 4 hours in rush. i found their is no security even their are many army force. they all person are too slow to work. they spent 10 minute to check  a person for security . their hands work very slow just like a low configuration computer. i talk many person their too. i talk to a person who tell themselves Jacob and they from Chicago. they speak very fast and i not know what they tell in speech. a another problem i got with some Chinese person. when i talking with them that i found they speak only Chinese language. Wish you a very very happy new year.

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• So, what&rsquo;s your blog URL?

  - by johndoucette

  Asked by many of my colleagues often enough, I decided to take the plunge and begin blogging. After many attempts to start and long discussions about what I should write about, I decided to give my “buddies” a series of lessons and tidbits to help them understand what it takes to manage a software development project in the real world. Stories of success and failure to keep hope alive. I am formally trained as a developer (BS/CS) and have scattered my code throughout the matrix since 1985 (officially working for the man). As I moved from job-to-job over my career, I have had good managers, bad ones, and ones who were – well, just sitting in the corner office. It wasn't until I began the transition and commitment to the role of project management that I began to take real software development management seriously. A boss once told me “put down the code. Start managing the people and process.” That was a scary time in my career. I loved solving really cool problems with a blank sheet of paper. It was an adrenaline rush to get an opportunity to start from scratch and write an application solution people would actually use and help them in their work/business. I felt that moving into “management” would remove me from the thrill and ownership I felt as a developer. It was a hard step to take, and one which I believe is hard for any developer. Well, I am here to help you through this transition. For those of you wanting to read my stories or learn about the tools and techniques I use on a daily basis, you too might just learn something you would have never thought of as an architect/developer. I am currently a Sr. Consultant at Magenic with the Boston branch office and primarily work with clients in the New England area. I am typically engaged as the lead project manager on our engagements, but also perform Application Lifecycle Management (ALM) assessments for development organizations as well as augment the Technical Evangelists for Microsoft and perform many Team Foundation Server (TFS) demos, installs and “get started” engagements. I have spoken at the New England Code Camp, our most recent CodeMastery event in Boston, and have written several whitepapers.   I am looking forward to helping you “Put down the code.” John Doucette

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• Web.NET: A Brief Retrospective

  - by Chris Massey

  It’s been several weeks since I had the pleasure of visiting Milan, and joining 150 enthusiastic web developers for a day of server-side frameworks and JavaScript. Lucky for me, I keep good notes. Overall the day went smoothly, with some solid logistics and very attentiveorganizerss, and an impressively diverse audience drawn by the fact that the event was ambitiously run in English. This was great in that it drew a truly pan-European audience (11 countries were represented on the day, and at least 1 visa had to be procured to get someone there!) It was trouble because, in some cases, it pushed speakers outside their comfort zone. Thankfully, despite a slightly rocky start, every session I attended was very well presented, and the consensus on the day was that the speakers were excellent. While I felt that a lot of the speakers had more that they wanted to cover, the topics were well-chosen, every room constantly had a stack of people in it, and all the sessions were pleasingly focused on code & demos. For all that the language barriers occasionally made networking a little challenging,organizerss Simone & Ugo nailed the logistics. Registration was slick, lunch was plentiful, and session management was great. The very generous Rui was kind enough to showcase a short video about Glimpse in his session, which seemed to go down well (Although the audio in the rooms was a little under-powered). Because I think you might need a mid-week chuckle, here are some out-takes.: And lets not forget the Hackathon. The idea was what having just learned about a stack of interesting technologies, attendees could spend an evening (fuelled by pizza and some good Github beer) hacking something together using them. Unfortunately, after a (great)10-hour day, and in many cases facing international travel in the morning, many of the attendees headed straight for their hotel rooms. This idea could work so beautifully, and I’m excited to see how it pans out in 2013. On top of the slick sessions, getting to finally meet Ugo and Simone in the flesh as a pleasure, as was the serendipitous introduction to the most excellent Rui. They’re all fantastic guys who are passionate about the web, and I’m looking forward to finding opportunities to work with them. Simone & Ugo put on a great event, and I’m excited to see what they do next year.

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• Will polishing my current project be a better learning experience than starting a new one?

  - by Alejandro Cámara

  I started programming many years ago. Now I'm trying to make games. I have read many recommendations to start cloning some well known games like galaga, tetris, arkanoid, etc. I have also read that I should go for the whole game (including menus, sound, score, etc.). Yesterday I finished the first complete version of my arkanoid clone. But it is far from over. I can still work on it for months (I program as a hobby in my free time) implementing a screen resolution switcher, remap of the control keys, power-ups falling from broken bricks, and a huge etc. But I do not want to be forever learning how to clone ONE game. I have the urge to get to the next clone in order to apply some design ideas I have come upon while developing this arkanoid clone (at the same time I am reading the GoF book and much source code from Ludum Dare 21 game contest). So the question is: Should I keep improving the arkanoid clone until it has all the features the original game had? or should I move to the next clone (there are almost infinite games to clone) and start mending the things I did wrong with the previous clone? This can be a very subjective question, so please restrain the answers to the most effective way to learn how to make my own games (not cloning someone ideas). Thank you! CLARIFICATION In order to clarify what I have implemented I make this list: Features implemented: Bouncing capabilities (the ball bounces on walls, on bricks, and on the bar). Sounds when bouncing on bricks and the bar, and when the player wins or loses. Basic title menu (new game and exit only). Also in-game menu and win/lose menus. Only three levels, but the map system is so easy I do not think it will teach me much (am I wrong?). Features not-implemented: Power-ups when breaking the bricks. Complex bricks (with more than one "hit point" and invincible). Better graphics (I am not really good at it). Programming polishing (use more intensively the design patterns). Here's a link to its (minimal) webpage: http://blog.acamara.es/piperine/ I kind of feel ashamed to show it, so please do not hit me too hard :-) My question was related to the not-implemented features. I wondered what was the fastest (optimal) path to learn. 1) implement the not-implemented features in this project which is getting big, or 2) make a new game which probably will teach me those lessons and new ones. ANSWER I choose @ashes999 answer because, in my case, I think I should polish more and try to "ship" the game. I think all the other answers are also important to bear in mind, so if you came here having the same question, before taking a rush decision read all the discussion. Thank you all!

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• Highlights From Interact '12 - Healthcare Industry User Group

  - by John Webb

  Last week the Oracle team traveled to Orlando for the 18th annual Healthcare Industry User Group (HIUG) conference, Interact '12.   HIUG has over 3,000 members representing 180 organizations.  While we now know the result on the SCOTUS ruling yesterday, the consensus at the conference last week was summed up well in the welcome note from HIUG President, Chris Ryzewski:    "Regardless of the legal ruling on this administration's  Patient Protection and Affordable Care Act we will undoubtedly be called upon to further reduce costs and be more efficient in every aspect of our business processes."    Well put!   Attendance exceeded previous years with several hundred attendees, over 100 sessions, and a trade show that numbered 40 booths.    Most of the HIUG members use PeopleSoft applications and they tend to be full suite customers who use PeopleSoft broadly from HCM to Financials and Supply Chain. For many customers who have licensed PeopleSoft in the last year, it was their first experience with a very strong and collaborative user group.   I had dinner with a provider who is rolling out PeopleSoft HCM and ERP to a nationwide system of forty hospitals.  A key driver for this organization and others is how to leverage PeopleSoft applications to meet the cost reduction goals mentioned above.   In the area of procurement, the topic of Supplier Contract Management attracted a lot of attention.  Contract pricing and adherence to contracts throughout the procure to pay life cycle are key to meeting cost containment objectives.  Customers were excited to see the new faceted search capabilities and usability of  the upcoming PeopleSoft eProcurement release.     The new Work Center concept was discussed in several areas including the Cost Reconciliation Work Center and the Supply Demand Work Center which enables healthcare specific functions around PAR counts and related replenishment activities.  The latest Feature Pack of HCM 9.1 was demonstrated with the Talent Summary and Manager Dashboard.   Customers were excited to see the major advances in self service available today.    The Grants Special Interest Group focused quite a bit on the usage of PeopleSoft's Project Costing "Funds Distribution" feature, which can be used to manage capital projects funded by multiple agencies and sources.  Along with the latest release of the Mobile Inventory solution that several hospitals have now implemented, a preview of new mobile applications for expenses and approvals drew a lot of attention.   The PeopleSoft focus on assisting these companies in their goals to contain costs and create new efficiencies continues forward.   We look foward to Interact '13!     

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• Data Model Dissonance

  - by Tony Davis

  So often at the start of the development of database applications, there is a premature rush to the keyboard. Unless, before we get there, we’ve mapped out and agreed the three data models, the Conceptual, the Logical and the Physical, then the inevitable refactoring will dog development work. It pays to get the data models sorted out up-front, however ‘agile’ you profess to be. The hardest model to get right, the most misunderstood, and the one most neglected by the various modeling tools, is the conceptual data model, and yet it is critical to all that follows. The conceptual model distils what the business understands about itself, and the way it operates. It represents the business rules that govern the required data, its constraints and its properties. The conceptual model uses the terminology of the business and defines the most important entities and their inter-relationships. Don’t assume that the organization’s understanding of these business rules is consistent or accurate. Too often, one department has a subtly different understanding of what an entity means and what it stores, from another. If our conceptual data model fails to resolve such inconsistencies, it will reduce data quality. If we don’t collect and measure the raw data in a consistent way across the whole business, how can we hope to perform meaningful aggregation? The conceptual data model has more to do with business than technology, and as such, developers often regard it as a worthy but rather arcane ceremony like saluting the flag or only eating fish on Friday. However, the consequences of getting it wrong have a direct and painful impact on many aspects of the project. If you adopt a silo-based (a.k.a. Domain driven) approach to development), you are still likely to suffer by starting with an incomplete knowledge of the domain. Even when you have surmounted these problems so that the data entities accurately reflect the business domain that the application represents, there are likely to be dire consequences from abandoning the goal of a shared, enterprise-wide understanding of the business. In reading this, you may recall experiences of the consequence of getting the conceptual data model wrong. I believe that Phil Factor, for example, witnessed the abandonment of a multi-million dollar banking project due to an inadequate conceptual analysis of how the bank defined a ‘customer’. We’d love to hear of any examples you know of development projects poleaxed by errors in the conceptual data model. Cheers, Tony

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• Feedback from SQLBits 8

  - by Peter Larsson

  This years SQLBits occurred in Brighton. Although I didn’t have the opportunity to attend the full conference, I did a presentation at Saturday. Getting to Brighton was easy. Drove to Copenhagen airport at 0415, flew 0605 and arrived at Gatwick 0735. Then I took the direct train to Brighton and showed up at 0830, just one hour before presenting. This was the easy part. Getting home was much worse. Presentation ended at 1030 and I had to rush to the train station to get back to London, change to tube for Heathrow. Made it at the gate just 15 seconds before closing. That included a half mile run in the airport… Anyway, yesterday I got the feedback for my presentation. It does look good, especially since English is not my first language. This is the first graph Seems to be just halfway between conference average and best session. I can live with that. Second graph shows more detail about attendees voting. It also look acceptable. A wider spread for the 9’s, but it is an inevitable effect from how attendees percept the session. I did get a lot of 8’s and the lower grades in an descending order. The two people voting 4 and 5 didn’t say why they voted this so I don’t know how to remedy this. Third graph is about each category of votes.   Again, I find this acceptable. The Session abstract and Speaker’s knowledge seems to follow attendees expectations compared to conference average. I seem to have met the attendees expectations (and some more) for the other four categories, also compared to conference average. Since this did encourage me, I believe I will present some more at future meetings. I do have a new presentation about something all developers are doing every day but they may not know it. I will also cover this new topic in the next Deep Dives II book. Stay tuned! //Peter

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• How are OpenGL ES 1 framebuffers and textures sized?

  - by jens

  I am trying to draw to a texture using a framebuffer using OpenGL ES 1.1 on Android, Java. Afterwords I want to overlay this texture full-screen over my game. In theory, this works like a charm, but somehow the coordinates are off. For testing I drew something at (0,0) with width and height 200, and it partly is off-screen. This is how I create the framebuffer: fb = new int[1]; depthRb = new int[1]; renderTex = new int[1]; gl11ep.glGenFramebuffersOES(1, fb, 0); gl11ep.glGenRenderbuffersOES(1, depthRb, 0); // the depth buffer gl.glGenTextures(1, renderTex, 0);// generate texture gl.glBindTexture(GL10.GL_TEXTURE_2D, renderTex[0]); gl.glTexParameterf(GL10.GL_TEXTURE_2D, GL10.GL_TEXTURE_MIN_FILTER, GL10.GL_LINEAR); gl.glTexParameterf(GL10.GL_TEXTURE_2D, GL10.GL_TEXTURE_MAG_FILTER, GL10.GL_LINEAR); gl.glTexParameterf(GL10.GL_TEXTURE_2D, GL10.GL_TEXTURE_WRAP_S, GL10.GL_REPEAT); gl.glTexParameterf(GL10.GL_TEXTURE_2D, GL10.GL_TEXTURE_WRAP_T, GL10.GL_REPEAT); texBuffer = ByteBuffer.allocateDirect(buf.length*4).order(ByteOrder.nativeOrder()).asIntBuffer(); gl.glTexImage2D(GL10.GL_TEXTURE_2D, 0, GL10.GL_LUMINANCE, texW, texH, 0, GL10.GL_LUMINANCE, GL10.GL_UNSIGNED_BYTE, texBuffer); gl11ep.glBindRenderbufferOES(GL11ExtensionPack.GL_RENDERBUFFER_OES, depthRb[0]); gl11ep.glRenderbufferStorageOES(GL11ExtensionPack.GL_RENDERBUFFER_OES, GL11ExtensionPack.GL_DEPTH_COMPONENT16, texW, texH); Before I draw, I do this: gl11ep.glBindFramebufferOES(GL11ExtensionPack.GL_FRAMEBUFFER_OES, fb[0]); gl.glClearColor(0f, 0f, 0f, 0f); // specify texture as color attachment gl11ep.glFramebufferTexture2DOES(GL11ExtensionPack.GL_FRAMEBUFFER_OES, GL11ExtensionPack.GL_COLOR_ATTACHMENT0_OES, GL10.GL_TEXTURE_2D, renderTex[0], 0); // attach render buffer as depth buffer gl11ep.glFramebufferRenderbufferOES(GL11ExtensionPack.GL_FRAMEBUFFER_OES, GL11ExtensionPack.GL_DEPTH_ATTACHMENT_OES, GL11ExtensionPack.GL_RENDERBUFFER_OES, depthRb[0]); I set texW = 1024 and texH = 512. When rendering this texture fullscreen, with a lightmask (size 200x200) placed at (0, 0) and (texW/2, texH/2). You can see that it seems like the coordinate system doesnt start at (0,0) as that light overlaps the screen and the images are not drawn as squares (my lightcone-texture is a circle, not an ellipse). So, how is the coordinate system of this offscreen-drawn texture defined? Thanks

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• (Android) How are OpenGL ES 1 framebuffers and textures sized?

  - by jens

  I am trying to draw to a texture using a framebuffer using OpenGL ES 1.1 on Android, Java. Afterwords I want to overlay this texture full-screen over my game. In theory, this works like a charm, but somehow the coordinates are off. For testing I drew something at (0,0) with width and height 200, and it partly is off-screen. This is how I create the framebuffer: fb = new int[1]; depthRb = new int[1]; renderTex = new int[1]; gl11ep.glGenFramebuffersOES(1, fb, 0); gl11ep.glGenRenderbuffersOES(1, depthRb, 0); // the depth buffer gl.glGenTextures(1, renderTex, 0);// generate texture gl.glBindTexture(GL10.GL_TEXTURE_2D, renderTex[0]); gl.glTexParameterf(GL10.GL_TEXTURE_2D, GL10.GL_TEXTURE_MIN_FILTER, GL10.GL_LINEAR); gl.glTexParameterf(GL10.GL_TEXTURE_2D, GL10.GL_TEXTURE_MAG_FILTER, GL10.GL_LINEAR); gl.glTexParameterf(GL10.GL_TEXTURE_2D, GL10.GL_TEXTURE_WRAP_S, GL10.GL_REPEAT); gl.glTexParameterf(GL10.GL_TEXTURE_2D, GL10.GL_TEXTURE_WRAP_T, GL10.GL_REPEAT); texBuffer = ByteBuffer.allocateDirect(buf.length*4).order(ByteOrder.nativeOrder()).asIntBuffer(); gl.glTexImage2D(GL10.GL_TEXTURE_2D, 0, GL10.GL_LUMINANCE, texW, texH, 0, GL10.GL_LUMINANCE, GL10.GL_UNSIGNED_BYTE, texBuffer); gl11ep.glBindRenderbufferOES(GL11ExtensionPack.GL_RENDERBUFFER_OES, depthRb[0]); gl11ep.glRenderbufferStorageOES(GL11ExtensionPack.GL_RENDERBUFFER_OES, GL11ExtensionPack.GL_DEPTH_COMPONENT16, texW, texH); Before I draw, I do this: gl11ep.glBindFramebufferOES(GL11ExtensionPack.GL_FRAMEBUFFER_OES, fb[0]); gl.glClearColor(0f, 0f, 0f, 0f); // specify texture as color attachment gl11ep.glFramebufferTexture2DOES(GL11ExtensionPack.GL_FRAMEBUFFER_OES, GL11ExtensionPack.GL_COLOR_ATTACHMENT0_OES, GL10.GL_TEXTURE_2D, renderTex[0], 0); // attach render buffer as depth buffer gl11ep.glFramebufferRenderbufferOES(GL11ExtensionPack.GL_FRAMEBUFFER_OES, GL11ExtensionPack.GL_DEPTH_ATTACHMENT_OES, GL11ExtensionPack.GL_RENDERBUFFER_OES, depthRb[0]); I set texW = 1024 and texH = 512. When rendering this texture fullscreen, with a lightmask (size 200x200) placed at (0, 0) and (texW/2, texH/2). You can see that it seems like the coordinate system doesnt start at (0,0) as that light overlaps the screen and the images are not drawn as squares (my lightcone-texture is a circle, not an ellipse). So, how is the coordinate system of this offscreen-drawn texture defined? Thanks

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• EEE PC Keyboard malfunctioning - Ctrl key "sticks" after 10 seconds

  - by DWilliams

  I was given a EEE PC belonging to a friend of a friend to fix. The keyboard did not appear to work at all. I spent a while testing out various things, blowing the keyboard out, checking for damage, and so on. Nothing appeared to be physically wrong. At first I noticed that the keyboard appeared to work just fine for 10 seconds (on average, sometimes more sometimes less) after being powered on. It had been restored to the factory default xandros installation with no user set up, so I couldn't get in to mess with things since I couldn't type to make a user. I made an ubuntu live USB to boot it from, and managed to get the boot order changed to boot from USB in the ~10 seconds of working keyboard I had (I don't think I've ever had to rush around BIOS menus that quickly). After I got Ubuntu up on it, I played around a bit more and determined that apparently the ctrl key is stuck down (not literally, but it's on all the time). If I open gedit, pressing the "o" key brings the open dialog, "s" opens the save dialog, and all other behaviour you would expect to see if you were holding down the control key. The only exception that I noticed is the "9" and "0" keys. They function normally. Figuring that out I made a xandros user with a name/password consisting of 9's and 0's. I couldn't find any options in Xandros that could potentially be helpful. I'm not familiar with EEE PCs. Is it safe to assume that the keyboard is simply dead or could there be another problem? I don't want to purchase another keyboard for him if that isn't going to fix the problem. The netbook doesn't show any obvious signs of damage but the owner is a biker and very often has it with him on the road so it's been subjected to a good bit of vibration.

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• MS licensing of multiple RDP sessions for non-MS products in Windows XP Pro

  - by vgv8

  Question 1) and 2) were moved into separate thread Which Windows remote connections bypass LSA? and what r definitions of login vs. logon session? 3) Do I understand correctly that multiple remote RDP sessions are supported by Windows XP but require additional (or modified) licensing? Which one? Or it is always illegal to run multiple RDP sessions on Windows XP? even through non-MS commercial software? ---------- Update1: I already understood my error - the main questions were about definitions (important to find the common language with others) and the licensing questions were collateral - but it was already answered. I shall try to separate these questions leaving here the questions about RDp licensing and migrating other questions into separate thread ---------- Update2: Trying to "work around" licensing terms is pointless and wasteful of time I never try "working around" and I never ask anything like this, I am not specialist in licensing. My clients/employers provide me with tools and licensing support. They have corporate lawyers, planning/accounting/purchase departments for these issues. The questions that I ask is the matter of scalability and efficiency (saving my and others time) in my developing work. For ex., Just because I need autentication against Windows AD it is time-saving to use ADAM instead of deploying full-fledged AD with DC + servers + whatever else? Nobody is forcing you to use Windows XP I shall not rush into re-installing all my operating systems on all my development machines (at home, at client premises) just because a few guys have a lot of fun downvoting development-related questions in serverfault.com. If I do so, I make a joker from me in the eyes of my clolleagues et al Update: I unmarked this question as answered since it had not even adressed the question, at least mine. Should I understand that Terminal Server PRO, allowing Windows® XP and Windows® Small Business Server 2003 to host multiple remote desktop sessions, is illegal? Related: My answer to question Has windows XP support multiple remote login session (RDP) at a time?

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• Black Screen on Logon (windows 7 home premium)

  - by Blacknight334

  i have been having some trouble with a dell Xps 15 laptop that i recently purchased. it is under a month old, and a problem has occurred, upon logging on just after start up, the computer will just sit on a black log on screen (with the mouse still visible and active) for a few minutes. it is extremely annoying, especially when im in a rush. the laptop is under a month old. So far, i have tried to update the drivers, all windows update, and still, nothing. also, it doesnt seem to do it when i log into safe mode, or if it does, it will do it for less than 10 seconds, then load the desktop (in normal boot, it usually takes a few minutes). i have also run a number of the inbuilt diagnostics, but found no errors. i want to avoid having to do a system restore for as long as i can. does anyone know anything that can help? (the laptop is running a 500gb SSD, 2gb Nvidia 640m, 8gb ram, 3rd gen i7 quad core with 8 threads) thanks.

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• Shrinking a large transaction log on a full drive

  - by Sam

  Someone fired off an update statement as part of some maintenance which did a cross join update on two tables with 200,000 records in each. That's 40 trillion statements, which would explain part of how the log grew to 200GB. I also did not have the log file capped, which is another problem I will be taking care of server wide - where we have almost 200 databases residing. The 'solution' I used was to backup the database, backup the log with truncate_only, and then backup the database again. I then shrunk the log file and set a cap on the log. Seeing as there were other databases using the log drive, I was in a bit of a rush to clean it out. I might have been able to back the log file up to our backup drive, hoping that no other databases needed to grow their log file. Paul Randal from http://technet.microsoft.com/en-us/magazine/2009.02.logging.aspx Under no circumstances should you delete the transaction log, try to rebuild it using undocumented commands, or simply truncate it using the NO_LOG or TRUNCATE_ONLY options of BACKUP LOG (which have been removed in SQL Server 2008). These options will either cause transactional inconsistency (and more than likely corruption) or remove the possibility of being able to properly recover the database. Were there any other options I'm not aware of?

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• Cannot access shares via full domain name on Server 2008R2

  - by Stu

  Hi, I have a strange issue. We have a 2008R2 PDC and BDC. I can join the domain fine and everything seems "normal". However, on some of the other 2008R2 servers, I am unable to do things like a gpupdate. When I try, I get an error that the clocks are wrong (they aren't) and that I don't have permission. So far, this has only affected our 2008R2 servers -- the Win 7 clients are fine. The really strange things is if I browse to: \\mydomain.lan\sysvol - I get the error. But! if I browse to: \\MYDOMAIN\sysvol - it works fine. I can also access the \hostname.domain\sysvol remotely for each of the DC's and it's fine. So in short, it appears the permissions are fine since I can access them all individually on the same account. It also seems unlikely it's on the server as most clients can access it fine. The only drama I have is when I try to use the full domain name (which of course gpupdate does) on a 2008R2 server. Also, it's not just sysvol...netlogon has the same issues too on the affected machines. Any ideas? Thanks! Drew

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• Inkscape: Copying an object, retaining transparency

  - by dpk

  I'm looking for a way to copy objects from one window to another without losing the surrounding transparency. I have two Inkscape windows. The setup is pretty simple. In the first window I draw a filled circle and a filled rectangle in it, with the circle set on top of the rectangle to show that the area around the circle is transparent (that is, you can see the rectangle "under" the circle, see screenshot 1, left). In the second window I just drew a filled rectangle (screenshot 1, right). When I copy the circle from window 1 to window 2 the transparency around the circle is lost (screenshot 2). I've verified that the backgrounds of the documents are 0% alpha/white. This is a rather contrived example but is readily reproducible. The real graphics I am working with have a bunch of objects all in a single group, but I have the same results. I feel like I'm missing something. The circle no longer behaves like a circle at its destination. Instead, it acts kind of like a bitmap. I'm definitely not using the bitmap copy feature.

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• make pentaho report for ubuntu 11.04

  - by Hendri

  currently i'm trying to install Pentaho Reports for OpenERP which is refer from https://github.com/WillowIT/Pentaho-...rver/build.xml i ever installed on some laptops which is Windows Based and it's working, but currently i'm trying on UBuntu 11.04 OS, it prompted me error like this "error build.xml:18: failed to create task or type.." below is the steps i did : 1. install java-6-openjdk comment : "apt-get install java-6-openjdk" then i set installed java jdk into java_home environment command: "nano /etc/environment" add environment with this new line : JAVA_HOME="/usr/lib/jvm/java-6-openjdk" I install apache ant command : "apt-get install ant" followed by setting the evnironment command: "nano /etc/environment" add environment with this new line : ANT_HOME="/usr/share/ant" try to check installation with command "ant"... I get message like this: Buildfile: build.xml does not exist! Build failed then download java server from https://github.com/WillowIT/Pentaho-...rver/build.xml and then copied to Ubuntu share folder and then on command form, i goto extracted path which is share folder i mentioned and executed command "ant war " and i got error message : BUILD FAILED /share/java_server/build.xml:18: problem: failed to create task or type antlibrg:apacge.ivy.ant:retrieve cause: The name is undefined. Action:Check the spelling. Action:Check that any custom taks/types have been declared Action:Check that any /declarations have taken place. No types or taks have been defined in this namespace yet This appears to be an antlib declaration. Action:Check that the implementing library exists in one of: -/usr/share/ant/lib -/root/.ant/lib -a directory added on the command line with the -lib argument Total time:0 seconds is there any compability issue? or i miss out some steps? i'm in the some project to rush with for reporting, so please help me to solve this issue i look forward to your corporation to help me solve this issue, thanks a lot in advance Thx Best Regards,

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• How can I boot from .iso images stored on the harddrive ?

  - by user29701

  I want to put a .iso file of a bootable linux CD on the harddrive of my computer. I want to have it boot using grub (or lilo), and have it boot from the .iso file as if the .iso was a real CD in the CDROM drive. Here is a page that makes reference to doing this, but instead of a .iso file it is a .img file of a floppy or a whole harddisk installation: http://grub4dos.sourceforge.net/wiki/index.php/Grub4dos%5Ftutorial That page makes reference to "cdrom emulation is not supported", but I don't know if it is not supported in grub, or if what want to do is completely impossible. Apparently Epidemic Linux (and maybe Knoppix ?) have a "bootfrom" parameter: "Using the parameter “bootfrom=/partition/path” you can start Epidemic from an ISO image located anywhere on the HD without having to create a DVD. This is very handy for testing the system." (From www.epidemiclinux.org/ ) Drew P.S. I am NOT interested in installing the CD on the harddrive. If I could have a dozen .iso's on the harddrive, I would like to be able to select them from grub and boot each of them.

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• Is there any reason this cronjob would fail in cron, but not on the command line?

  - by Treffynnon

  I have written a little one liner that will email me when a list of files changes - I used sha512 to generate a list of hashes and then periodically check that those hashes still match. */5 * * * * /usr/bin/sha512sum --status -c /sha512.sumlist && echo "Success" > /dev/null || echo "Check robots.txt and index.html in /var/www as staging sites are now potentially exposed to the world and the damned googlebot" | /usr/bin/mail -s "Default staging server files have changed" [email protected] It works fine on the command line with: /usr/bin/sha512sum --status -c /sha512.sumlist && echo "Success" > /dev/null || echo "Check robots.txt and index.html in /var/www as staging sites are now potentially exposed to the world and the damned googlebot" | /usr/bin/mail -s "Default staging server files have changed" [email protected] As soon as I run it as a cronjob though it emails every time it runs with the failure message instead of only when the sha512sum check should fail. Is there something silly I have missed in a rush? I forgot to mention that I am running an Ubuntu machine.

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• SVG as CSS background for website navigation-bar

  - by Irfan Mir

  I drew a small (horizontal / in width) svg to be the background of my website's navigation. My website's navigation takes place a 100% of the browser's viewport and I want the svg image to fill that 100% space. So, using css I set the background of the navigation (.nav) to nav.svg but then I saw (whenI opened the html file in a browser) that the svg was not the full-width of the nav, but at the small width I drew it at. How can I get the SVG to stretch and fill the entire width of the navigation (100% of the page) ? Here is the code for the html file where the navigation is in: <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01//EN" "http://www.w3.org/TR/html4/strict.dtd"> <html lang="en"><head><meta http-equiv="Content-Type" content="text/html; charset=utf-8"> <title>Distributed Horizontal Menu</title> <meta name="generator" content="PSPad editor, www.pspad.com"> <style type="text/css"> *{ margin:0; padding:0; } .nav { margin:0; padding:0; min-width:42em; width:100%; height:47px; overflow:hidden; background:transparent url(nav.svg) no-repeat; text-align:justify; font:bold 88%/1.1 verdana; } .nav li { display:inline; list-style:none; } .nav li.last { margin-right:100%; } .nav li a { display:inline-block; padding:13px 4px 0; height:31px; color:#fff; vertical-align:middle; text-decoration:none; } .nav li a:hover { color:#ff6; background:#36c; } @media screen and (max-width:322px){ /* styling causing first break will go here*/ /* but in the meantime, a test */ body{ background:#ff0000; } } </style></head><body> <ul class="nav"> <!--[test to comment out random items] <li>&nbsp; <a href="#">netscape&nbsp;9</a></li> [the spacing should be distributed]--> <li>&nbsp; <a href="#">internet&nbsp;explorer&nbsp;6-8</a></li> <li>&nbsp; <a href="#">opera&nbsp;10</a></li> <li>&nbsp; <a href="#">firefox&nbsp;3</a></li> <li>&nbsp; <a href="#">safari&nbsp;4</a></li> <li class="last">&nbsp; <a href="#">chrome&nbsp;2</a> &nbsp; &nbsp;</li> </ul> </body></html> and Here is the code for the svg: <?xml version="1.0" encoding="utf-8"?> <!DOCTYPE svg PUBLIC "-//W3C//DTD SVG 1.1//EN" "http://www.w3.org/Graphics/SVG/1.1/DTD/svg11.dtd"> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" width="321.026px" height="44.398px" viewBox="39.487 196.864 321.026 44.398" enable-background="new 39.487 196.864 321.026 44.398" xml:space="preserve"> <linearGradient id="SVGID_1_" gradientUnits="userSpaceOnUse" x1="280" y1="316.8115" x2="280" y2="275.375" gradientTransform="matrix(1 0 0 1 -80 -77)"> <stop offset="0" style="stop-color:#5A4A6A"/> <stop offset="0.3532" style="stop-color:#605170"/> <stop offset="0.8531" style="stop-color:#726382"/> <stop offset="1" style="stop-color:#796A89"/> </linearGradient> <path fill="url(#SVGID_1_)" d="M360,238.721c0,1.121-0.812,2.029-1.812,2.029H41.813c-1.001,0-1.813-0.908-1.813-2.029v-39.316 c0-1.119,0.812-2.027,1.813-2.027h316.375c1.002,0,1.812,0.908,1.812,2.027V238.721z"/> <path opacity="0.1" fill="#FFFFFF" enable-background="new " d="M358.188,197.376H41.813c-1.001,0-1.813,0.908-1.813,2.028 v39.316c0,1.12,0.812,2.028,1.813,2.028h316.375c1,0,1.812-0.908,1.812-2.028v-39.316C360,198.284,359.189,197.376,358.188,197.376z M358.75,238.721c0,0.415-0.264,0.779-0.562,0.779H41.813c-0.3,0-0.563-0.363-0.563-0.779v-39.316c0-0.414,0.263-0.777,0.563-0.777 h316.375c0.301,0,0.562,0.363,0.562,0.777V238.721z"/> <path opacity="0.5" fill="#FFFFFF" enable-background="new " d="M358.188,197.376H41.813c-1.001,0-1.813,0.908-1.813,2.028v1.461 c0-1.12,0.812-2.028,1.813-2.028h316.375c1.002,0,1.812,0.908,1.812,2.028v-1.461C360,198.284,359.189,197.376,358.188,197.376z"/> <g id="seperators"> <line fill="none" stroke="#000000" stroke-width="1.0259" stroke-miterlimit="10" x1="104.5" y1="197.375" x2="104.5" y2="240.75"/> <line opacity="0.1" fill="none" stroke="#FFFFFF" stroke-width="1.0259" stroke-miterlimit="10" enable-background="new " x1="103.5" y1="197.375" x2="103.5" y2="240.75"/> <line opacity="0.1" fill="none" stroke="#FFFFFF" stroke-width="1.0259" stroke-miterlimit="10" enable-background="new " x1="105.5" y1="197.375" x2="105.5" y2="240.75"/> <line fill="none" stroke="#000000" stroke-width="1.0259" stroke-miterlimit="10" x1="167.5" y1="197.375" x2="167.5" y2="240.75"/> <line opacity="0.1" fill="none" stroke="#FFFFFF" stroke-width="1.0259" stroke-miterlimit="10" enable-background="new " x1="166.5" y1="197.375" x2="166.5" y2="240.75"/> <line opacity="0.1" fill="none" stroke="#FFFFFF" stroke-width="1.0259" stroke-miterlimit="10" enable-background="new " x1="168.5" y1="197.375" x2="168.5" y2="240.75"/> <line fill="none" stroke="#000000" stroke-width="1.0259" stroke-miterlimit="10" x1="231.5" y1="197.375" x2="231.5" y2="240.75"/> <line opacity="0.1" fill="none" stroke="#FFFFFF" stroke-width="1.0259" stroke-miterlimit="10" enable-background="new " x1="232.5" y1="197.375" x2="232.5" y2="240.75"/> <line opacity="0.1" fill="none" stroke="#FFFFFF" stroke-width="1.0259" stroke-miterlimit="10" enable-background="new " x1="230.5" y1="197.375" x2="230.5" y2="240.75"/> <line fill="none" stroke="#000000" stroke-width="1.0259" stroke-miterlimit="10" x1="295.5" y1="197.375" x2="295.5" y2="240.75"/> <line opacity="0.1" fill="none" stroke="#FFFFFF" stroke-width="1.0259" stroke-miterlimit="10" enable-background="new " x1="294.5" y1="197.375" x2="294.5" y2="240.75"/> <line opacity="0.1" fill="none" stroke="#FFFFFF" stroke-width="1.0259" stroke-miterlimit="10" enable-background="new " x1="296.5" y1="197.375" x2="296.5" y2="240.75"/> </g> <path fill="none" stroke="#000000" stroke-width="1.0259" stroke-miterlimit="10" d="M360,238.721c0,1.121-0.812,2.029-1.812,2.029 H41.813c-1.001,0-1.813-0.908-1.813-2.029v-39.316c0-1.119,0.812-2.027,1.813-2.027h316.375c1.002,0,1.812,0.908,1.812,2.027 V238.721z"/> </svg> I appreciate and welcome any and all comments, help, and suggestions. Thanks in Advance!

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• SQLAuthority News – Author Visit – SQL Server 2008 R2 Launch

  - by pinaldave

  June 11, 2010 was a wonderful day because I attended the very first SQL Server 2008 R2 Launch event held by Microsoft at Mumbai. I traveled to Mumbai from my home town, Ahmedabad. The event was located at one of the best hotels in Mumbai,”The Leela”. SQL Server R2 Launch was an evening event that had a few interesting talks. SQL PASS is associated with this event as one of the partners and its goal is to increase the awareness of the Community about SQL Server. I met many interesting people and had a great networking opportunity at the event. This event was kicked off with an awesome laser show and a “Welcome” video, which was followed by a Microsoft Executive session wherein there were several interesting demo. The very first demo was about Powerpivot. I knew beforehand that there will be Powerpivot demos because it is a very popular subject; however, I was really hoping to see other interesting demos from SQL Server 2008 R2. And believe me; I was happier to see the later demos. There were demos from SQL Server Utility Control Point, as well an integration of Bing Map with Reporting Servers. I really enjoyed the interactive and informative session by Shivaram Venkatesh. He had excellent presentation skills as well as ample technical knowledge to keep the audience attentive. I really liked his presentations skills wherein he did not read the whole slide deck; rather, he picked one point and using that point he told the story of the whole slide deck. I also enjoyed my conversation with Afaq Choonawala, who is one of the “gem guys” in Microsoft. I also want to acknowledge Ashwin Kini and Mohit Panchal for their excellent support to this event. Mumbai IT Pro is a user group which you can really count on for any kind of help. After excellent demos and a vibrant start of the event, all the audience was jazzed up. There were two vendors’ sessions right after the first session. Intel had 15 minutes to present; however, Intel’s representative, who had good knowledge of the subject, had nearly 30+ slides in his presentation, so he had to rush a bit to cover the whole slide deck. Intel presentations were followed up by another vendor presentation from NetApp. I have previously heard about this tool. After I saw the demo which did not work the first time the Net App presenter demonstrated it, I started to have a doubt on this product. I personally went to clarify my doubt to the demo booth after the presentation was over, but I realize the NetApp presenter or booth owner had absolutely a POOR KNOWLEDGE of SQL Server and even of their own NetApp product. The NetApp people tried to misguide us and when we argued, they started to say different things against what they said earlier. At one point in their presentation, they claimed their application does something very fast, which did not really happen in front of all the audience. They blamed SQL Server R2 DBCC CHECKDB command for their product’s failed demonstration. I know that NetApp has many great products; however, this one was not conveyed clearly and even created a negative impression to all of us. Well, let us not judge the potential, fun, education and enigma of the launch event through a small glitch. This event was jam-packed and extremely well-received by everybody who attended it. As what I said, average demos and good presentations by MS folks were really something to cheer about. Any launch event is considered as successful if it achieves its goal to excite users with its cutting edge technology; just like this event that left a very deep impression on me. Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority Author Visit, SQLAuthority News, T SQL, Technology Tagged: PASS, SQLPASS

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• Interviews Gone Bad.....Now What Do I Do?

  - by david.talamelli

  We have all done it at some stage of our working careers - you know those times when you leave an interview and then you think to yourself "why didn't I ask that question" or "I can't believe I said that" or "how could I have forgotten to say that". It happens to everyone but how you handle things moving forwards could be critical in helping you land that dream job. There is nothing better than seeing that dream job with the dream company that you are looking to work for advertised (or in some cases getting called by the Recruiter to let you know about that job). The role may seem perfect and it could be just what you are looking for and it is with the right company as well. You have sent in your resume and have subsequently had one, two or maybe three interviews for the role. After each step of the process you get a little bit more excited about the role as you start to think about your work day in your new role/company. Then it happens, you get it: you get The Phone Call to inform you that you have not been successful in securing the position that you have invested so much time and effort into. It can be disappointing to hear this news but what you do next is important in potentially keeping that door open for future opportunities with that company. How you handle yourself in this situation is important: if any of you remember the Choose Your Own Adventure Books do you: Tell the Recruiter (maybe get aggressive) they are wrong in their assessment and that you are the right candidate for the role Switch off and say ok thanks and hang up without engaging in any further dialogue Thank the company for their time and enquire if there may be any other opportunities in the future to explore If you chose the first option - the company in question may consider whether or not to look at you for other opportunities. How you handle yourself in the recruitment process could be an indication of how you would deal with clients/colleagues in your role and the impression that you leave a potential employer may be what sticks in their mind when they think of you (eg: isn't that the person who couldn't handle it when we told him he wasn't right for our role). The second option potentially produces a similar outcome. If you rush to get off the phone, the company may come back to you to talk about other roles when they come up, but you also leave open the potential thought with the company you were only interested in that role and therefore not interested in any other opportunities. Why take the risk of the company thinking that and potentially not getting back to you in the future. By picking the third option, you actively engage with the company and keep the dialogue open for future discussions. Ok, so you didn't get the role you interviewed for - you don't know who else the company may have been interviewing - maybe they found someone who was a better fit, or maybe there were too many boxes you didn't tick to step straight into that specific role. Take a deep breath and keep the company engaged. You are fresh in their mind - take advantage of that fact and let them know that while you respect their decision, that you are still interested in the company and would like to be kept in mind for future roles. Ask if it is ok to keep in touch and when they would like to keep in touch, as long as you are interested let them know you are still interested. You do need to balance that though if you come across as too keen or start stalking people - it could equally damage your brand. Companies normally have more than one open role. New roles are created all the time, circumstances change and hiring people is not a static business, it changes course from everyone's best laid initial plans. If you didn't get that initial role you wanted, keep the door open with that company so that when those new roles do come up or when circumstances do change you have already laid the ground to step into those new positions.

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• SQL 2005 Transaction Rollback Hung–unresolved deadlock

  - by steveh99999

  Encountered an interesting issue recently with a SQL 2005 sp3 Enterprise Edition system. Every weekend, a full database reindex was being run on this system – normally this took around one and a half hours. Then, one weekend, the job ran for over 17 hours  - and had yet to complete... At this point, DBA cancelled the job. Job status is now cancelled – issue over…   However, cancelling the job had not killed the reindex transaction – DBCC OPENTRAN was still showing the transaction being open. The oldest open transaction in the database was now over 17 hours old.  Consequently, transaction log % used growing dramatically and locks still being held in the database... Further attempts to kill the transaction did nothing. ie we had a transaction which could not be killed. In sysprocesses, it was apparent the SPID was in rollback status, but the spid was not accumulating CPU or IO. Was the SPID stuck ? On examination of the SQL errorlog – shortly after the reindex had started, a whole bunch of deadlock output had been produced by trace flag 1222. Then this :- spid5s      ***Stack Dump being sent to   xxxxxxx\SQLDump0042.txt spid5s      * ******************************************************************************* spid5s      * spid5s      * BEGIN STACK DUMP: spid5s      *   12/05/10 01:04:47 spid 5 spid5s      * spid5s      * Unresolved deadlock spid5s      * spid5s      *   spid5s      * ******************************************************************************* spid5s      * ------------------------------------------------------------------------------- spid5s      * Short Stack Dump spid5s      Stack Signature for the dump is 0x000001D7 spid5s      External dump process return code 0x20000001. Unresolved deadlock – don’t think I’ve ever seen one of these before…. A quick call to Microsoft support confirmed the following bug had been hit :- http://support.microsoft.com/kb/961479 So, only option to get rid of the hung spid – to restart SQL Server… Fortunately SQL Server restarted without any issues. I was pleasantly surprised to see that recovery on this particular database was fast. However, restarting SQL Server to fix an issue is not something I would normally rush to do... Short term fix – the reindex was changed to use MAXDOP of 1. Longer term fix will be to apply the correct CU, or wait for SQL 2005 sp 4 ?? This should be released any day soon I hope..

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• How to Set Up Your Enterprise Social Organization

  - by Mike Stiles

  The rush for business organizations to establish, grow, and adopt social was driven out of necessity and inevitability. The result, however, was a sudden, booming social presence creating touch points with customers, partners and influencers, but without any corporate social organization or structure in place to effectively manage it. Even today, many business leaders remain uncertain as to how to corral this social media thing so that it makes sense for their enterprise. Imagine their panic when they hear one of the most beneficial approaches to corporate use of social involves giving up at least some hierarchical control and empowering employees to publicly engage customers. And beyond that, they should also be empowered, regardless of their corporate status, to engage and collaborate internally, spurring “off the grid” innovation. An HBR blog points out that traditionally, enterprise organizations function from the top down, and employees work end-to-end, structured around business processes. But the social enterprise opens up structures that up to now have not exactly been embraced by turf-protecting executives and managers. The blog asks, “What if leaders could create a future where customers, associates and suppliers are no longer seen as objects in the system but as valued sources of innovation, ideas and energy?” What if indeed? The social enterprise activates internal resources without the usual obsession with position. It is the dawn of mass collaboration. That does not, however, mean this mass collaboration has to lead to uncontrolled chaos. In an extended interview with Oracle, Altimeter Group analyst Jeremiah Owyang and Oracle SVP Reggie Bradford paint a complete picture of today’s social enterprise, including internal organizational structures Altimeter Group has seen emerge. One sign of a mature social enterprise is the establishing of a social Center of Excellence (CoE), which serves as a hub for high-level social strategy, training and education, research, measurement and accountability, and vendor selection. This CoE is led by a corporate Social Strategist, most likely from a Marketing or Corporate Communications background. Reporting to them are the Community Managers, the front lines of customer interaction and engagement; business unit liaisons that coordinate the enterprise; and social media campaign/product managers, social analysts, and developers. With content rising as the defining factor for social success, Altimeter also sees a Content Strategist position emerging. Across the enterprise, Altimeter has seen 5 organizational patterns. Watching the video will give you the pros and cons of each. Decentralized - Anyone can do anything at any time on any social channel. Centralized – One central groups controls all social communication for the company. Hub and Spoke – A centralized group, but business units can operate their own social under the hub’s guidance and execution. Most enterprises are using this model. Dandelion – Each business unit develops their own social strategy & staff, has its own ability to deploy, and its own ability to engage under the central policies of the CoE. Honeycomb – Every employee can do social, but as opposed to the decentralized model, it’s coordinated and monitored on one platform. The average enterprise has a whopping 178 social accounts, nearly ¼ of which are usually semi-idle and need to be scrapped. The last thing any C-suite needs is to cope with fragmented technologies, solutions and platforms. It’s neither scalable nor strategic. The prepared, effective social enterprise has a technology partner that can quickly and holistically integrate emerging platforms and technologies, such that whatever internal social command structure you’ve set up can continue efficiently executing strategy without skipping a beat. @mikestiles

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