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  • SEO Secrets an SEO Specialist Won't Want You to Know About

    The market place for self claimed 'SEO secrets' is littered with shoddy SEO specialists and cowboys trying to push the common information available to anyone with a computer, internet connection, and a search engine. Here's the breaking news people - there is no secret email that Google sends out to these SEO specialists, and they don't keep a stack of top secret documents back just for the lucky few. It just doesn't work like that.

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  • Designing Efficient SQL: A Visual Approach

    Sometimes, it is a great idea to push away the keyboard when tackling the problems of an ill-performing, complex, query, and take up pencil and paper instead. By drawing a diagram to show of all the tables involved, the joins, the volume of data involved, and the indexes, you'll see more easily the relative efficiency of the possible paths that your query could take through the tables.

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  • Installing Ubuntu on Asus A43SM

    - by Subangkit
    i've Asus Laptop A43SM the specifications can be seen here. I am trying to install Ubuntu 12.04 LTS on my laptop, but something wrong is happening. When I boot up Ubuntu on this laptop the first screen Ubuntu loader shows up, but then it freezes; I can't do anything but push the power button. I've tried to use a usb drive and a CD but that doesn't help. Anyone can tell me how to install Ubuntu ?

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  • How to build a web service to detect content change(s) at an external website?

    - by Global nomad
    I'm researching ways to build a web service to periodically traverse a predetermined list of web pages (of another external website) to detect if a page's content has changed from editing of the page, and deletion of the page. The end goal is to have this web service post push-notification events to mobile devices. FYI, I've searched and read "Questions with similar titles" here. Thank you for sharing your answers.

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  • Bing's Latest Assault and the Consequences For Search Marketing

    I think it's about time for a Bing update. It's now a year since Microsoft's 'decision engine' was launched, and the last few months have seen a huge marketing push. The chances are you've seen one of the TV ads, which focus on reducing the information overload users can experience at the hands of other search engines.

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  • SEO - Does Everybody Know Your Name?

    As a business owner, or one working in a particular industry, branding, SEO and reputation management are essentials to success. Learn about the importance of proper search engine optimization for your business or corporation and how it can help you push ahead of your competitors.

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  • Using the Same Domain to Bury Bad Publicity

    Receiving bad publicity can be a devastating blow to a brand's online reputation, and in order to mitigate the damage often the best course of action is to try to create enough alternate content to push the negative publicity down to the second, third, or even deeper, search result pages. Most people do this by creating a number of different pages on new or alternate domains, but in fact it can be much more effective to try to create pages on the same domain.

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  • Is It So Easy to Become an Ethical SEO Expert?

    Search engine optimization services are among the most popular services offered by internet. In order to push a website on top of search engine results people do optimization of their websites. However, not everybody has the knowledge and time to do this task of promoting a website online in a professional manner.

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  • Fast (twice in <1s) pressing of the same key on keyboard is not recognized correctly. What can it be?

    - by aldo85ita
    If I press any button 2 times quickly (I mean with less one second of delay between the keystrokes), Ubuntu doesn't detect the second one. In particularly, Ubuntu seems to detect the pressure because when I push the backspace, I can listen the sound related to the beating, but it has no effect (the letter is not inserted in the text or deleted in backspace case). How to fix it? Note: I used Ubuntu 11.10

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  • OPN Oracle ECM 10g R3 Implementation Boot Camp - (12-14/Abr/10)

    - by Claudia Costa
    É com entusiasmo que lhe anunciamos o bootcamp de Oracle ECM 10g R3 Implementation que irá realizar nos dias 12-14 de Abril  que abordará os tópicos abaixo descritos. Com o objectivo de ajudar os parceiros a desenvolver competências, a Oracle University e a Oracle Alliances&Channel, desenharam este bootcamp, compactando os conteúdos e reduzindo assim os custos. Preço por participante (3 dias) - 1.250 Eur + Iva  Oracle offers the most unified, usable enterprise content management platform in today's market. With centralized control across single or multiple repositories, common core functionality, and easily scalable content management capabilities, Oracle provides content management solutions for many content types and users-wherever they work in the enterprise.   The Oracle Enterprise Content Management (ECM) Implementation Boot Camp examines the fundamental concepts, techniques, and architecture of Oracle's ECM technologies. Join this training to learn how you can manage and maintain unstructured content   Target Audience:  The Oracle ECM Implementation Boot Camp is designed for architects, technical consultants, team/project leaders and functional consultants of our system integrator partners who want to ramp-up on ECM technology.   Contents:  The ECM Implementation Boot Camp is a three-day hands-on workshop, designed for Oracle Partners who are new to ECM, and will provide implementation instruction on the ECM technology offered by Oracle. The boot camp will: • Provide hands-on experience in implementing Oracle's truly unified, open and standard base ECM technology • Provide the strategic direction about Oracle's Fusion Middleware/Enterprise 2.0 and its role in composite application development • Expose broad set of Oracle's ECM technologies.   Objectives: The Oracle ECM Implementation Boot Camp is primarily focused on the Oracle's ECM offering to manage and maintain unstructured content and covers Universal Content Management (UCM), Image and Process Management (IPM), Universal Records Management (URM), and Information Rights Management (IRM):   Topics Covered • Introduction to Oracle UCM o UCM Overview o UCM Architecture Overview • Content Server and Document Management basics o Installation and Administration Skills § User and Security Admin § Configuration (metadata, DCLs, profiles, rules, etc.) § Workflow Admin § System Properties and Component Manager § Managing Subscriptions o Contributing Content § Browser form § WebDAV folder § Desktop Integration o Searching • Web Content Management o Site Studio • Universal Records Management • Information Right Management (IRM) • Image & Process Management (IPM) • Oracle Document Capture • Oracle eMail Archive Service. Labs • Content Server Installation • Use and Administration of Content Server • Introduction to Site Studio • Use and Administration of Records Manager Demo: The R&D Group and the New Patent Focus: Information Rights Management, Knowledge Management, Accounts Payable Image Automation, Imaging and Process Management Case Study Use Case 1: Enable City of Xalco to streamline internal processes by empowering city employees to quickly and efficiently manage and publish information on their employee intranet and eventually public Web site. Use Case 2: Help Acme & Co in archiving its goal is to become "paperless" by managing all of their company's business content in a central, Web-based repository. Acme's business content ranges from policies and procedures to Employee listings and marketing materials.   Agenda: Day 1 ·         ECM Overview & Content Server ·         ECM Overview ·         ECM Architecture and Installation ·         UCM and Digital Asset Management DEMO ·         Lab 1 - Content Server Installation ·         Lab 2 - Use and Administration of Content Server   Day 2 ·         Web Content Management ·         Lab 2 - Use and Administration of Content ·         Server (continued) ·         Introduction to Web Content Management ·         Lab 3 - Site Studio   Day 3 ·         URM/IRM/IPM ·         Introduction to Universal Records Management ·         Lab 4 - URM ·         Introduction to Information Rights Management ·         Information Rights Management DEMO ·         Introduction to Image and Process Management ·         Image and Process Management Demo ·         Oracle Document Capture ·         Oracle eMail Archive   Material needed for Bootcamp: This Boot camp requires attendees to provide their own laptops for this class. Attendee laptops must meet the following minimum hardware/software requirements: Hardware • RAM: 2GB RM minimum (1 GB RAM is not enough) • HDD: 15 GB free HDD space   Pre requistes: To ensure a valuable learning experience, participation in this boot camp requires completing the prerequisite courses and successfully passing the prerequisite assessment test that is mapped into the Oracle Enterprise Content Management Implementation Boot Camp guided learning path. At a minimum, participants with equivalent skills and background should review the guided learning path and successfully pass the prerequisite assessment test to ensure they possess the background necessary to benefit from participation in the boot Camp.   ---------------------------------------------------------------------   Para mais informações/inscrições, contacte: Mónica Pires  21 423 51 44 Horário e Local 9:30h - 12:30h e 14:00h - 17:00 ( 6 horas/dia )Oracle, Porto Salvo - Oeiras.

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  • Identity Management Monday at Oracle OpenWorld

    - by Tanu Sood
    What a great start to Oracle OpenWorld! Did you catch Larry Ellison’s keynote last evening? As expected, it was a packed house and the keynote received a tremendous response both from the live audience as well as the online community as evidenced by the frequent spontaneous applause in house and the twitter buzz. Here’s but a sampling of some of the tweets that flowed in: @paulvallee: I freaking love that #oracle has been born again in it's interest in core tech #oow (so good for #pythian) @rwang0: MyPOV: #oracle just leapfrogged the competition on the tech front across the board. All they need is the content delivery network #oow12 @roh1: LJE more astute & engaging this year. Nice announcements this year with 12c the MTDB sounding real good. #oow12 @brooke: Cool to see @larryellison interrupted multiple times by applause from the audience. Great speaker. #OOW And there’s lot more to come this week. Identity Management sessions kick-off today. Here’s a quick preview of what’s in store for you today for Identity Management: CON9405: Trends in Identity Management 10:45 a.m. – 11:45 a.m., Moscone West 3003 Hear directly from subject matter experts from Kaiser Permanente and SuperValu who would share the stage with Amit Jasuja, Senior Vice President, Oracle Identity Management and Security, to discuss how the latest advances in Identity Management that made it in Oracle Identity Management 11g Release 2 are helping customers address emerging requirements for securely enabling cloud, social and mobile environments. CON9492: Simplifying your Identity Management Implementation 3:15 p.m. – 4:15 p.m., Moscone West 3008 Implementation experts from British Telecom, Kaiser Permanente and UPMC participate in a panel to discuss best practices, key strategies and lessons learned based on their own experiences. Attendees will hear first-hand what they can do to streamline and simplify their identity management implementation framework for a quick return-on-investment and maximum efficiency. This session will also explore the architectural simplifications of Oracle Identity Governance 11gR2, focusing on how these enhancements simply deployments. CON9444: Modernized and Complete Access Management 4:45 p.m. – 5:45 p.m., Moscone West 3008 We have come a long way from the days of web single sign-on addressing the core business requirements. Today, as technology and business evolves, organizations are seeking new capabilities like federation, token services, fine grained authorizations, web fraud prevention and strong authentication. This session will explore the emerging requirements for access management, what a complete solution is like, complemented with real-world customer case studies from ETS, Kaiser Permanente and TURKCELL and product demonstrations. HOL10478: Complete Access Management Monday, October 1, 1:45 p.m. – 2:45 p.m., Marriott Marquis - Salon 1/2 And, get your hands on technology today. Register and attend the Hands-On-Lab session that demonstrates Oracle’s complete and scalable access management solution, which includes single sign-on, authorization, federation, and integration with social identity providers. Further, the session shows how to securely extend identity services to mobile applications and devices—all while leveraging a common set of policies and a single instance. Product Demonstrations The latest technology in Identity Management is also being showcased in the Exhibition Hall so do find some time to visit our product demonstrations there. Experts will be at hand to answer any questions. DEMOS LOCATION EXHIBITION HALL HOURS Access Management: Complete and Scalable Access Management Moscone South, Right - S-218 Monday, October 1 9:30 a.m.–6:00 p.m. 9:30 a.m.–10:45 a.m. (Dedicated Hours) Tuesday, October 2 9:45 a.m.–6:00 p.m. 2:15 p.m.–2:45 p.m. (Dedicated Hours) Wednesday, October 3 9:45 a.m.–4:00 p.m. 2:15 p.m.–3:30 p.m. (Dedicated Hours) Access Management: Federating and Leveraging Social Identities Moscone South, Right - S-220 Access Management: Mobile Access Management Moscone South, Right - S-219 Access Management: Real-Time Authorizations Moscone South, Right - S-217 Access Management: Secure SOA and Web Services Security Moscone South, Right - S-223 Identity Governance: Modern Administration and Tooling Moscone South, Right - S-210 Identity Management Monitoring with Oracle Enterprise Manager Moscone South, Right - S-212 Oracle Directory Services Plus: Performant, Cloud-Ready Moscone South, Right - S-222 Oracle Identity Management: Closed-Loop Access Certification Moscone South, Right - S-221 We recommend you keep the Focus on Identity Management document handy. And don’t forget, if you are not on site, you can catch all the keynotes LIVE from the comfort of your desk on YouTube.com/Oracle. Keep the conversation going on @oracleidm. Use #OOW and #IDM and get engaged today. Photo Courtesy: @OracleOpenWorld

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  • Verizon Wireless Supports its Mission-Critical Employee Portal with MySQL

    - by Bertrand Matthelié
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Verizon Wireless, the #1 mobile carrier in the United States, operates the nation’s largest 3G and 4G LTE network, with the most subscribers (109 millions) and the highest revenue ($70.2 Billion in 2011). Verizon Wireless built the first wide-area wireless broadband network and delivered the first wireless consumer 3G multimedia service in the US, and offers global voice and data services in more than 200 destinations around the world. To support 4.2 million daily wireless transactions and 493,000 calls and emails transactions produced by 94.2 million retail customers, Verizon Wireless employs over 78,000 employees with area headquarters across the United States. The Business Challenge Seeing the stupendous rise in social media, video streaming, live broadcasting…etc which redefined the scope of technology, Verizon Wireless, as a technology savvy company, wanted to provide a platform to its employees where they could network socially, view and host microsites, stream live videos, blog and provide the latest news. The IT team at Verizon Wireless had abundant experience with various technology platforms to support the huge number of applications in the company. However, open-source products weren’t yet widely used in the organization and the team had the ambition to adopt such technologies and see if the architecture could meet Verizon Wireless’ rigid requirements. After evaluating a few solutions, the IT team decided to use the LAMP stack for Vzweb, its mission-critical, 24x7 employee portal, with Drupal as the front end and MySQL on Linux as the backend, and for a few other internal websites also on MySQL. The MySQL Solution Verizon Wireless started to support its employee portal, Vzweb, its online streaming website, Vztube, and internal wiki pages, Vzwiki, with MySQL 5.1 in 2010. Vzweb is the main internal communication channel for Verizon Wireless, while Vztube hosts important company-wide webcasts regularly for executive-level announcements, so both channels have to be live and accessible all the time for its 78,000 employees across the United States. However during the initial deployment of the MySQL based Intranet, the application experienced performance issues. High connection spikes occurred causing slow user response time, and the IT team applied workarounds to continue the service. A number of key performance indexes (KPI) for the infrastructure were identified and the operational framework redesigned to support a more robust website and conform to the 99.985% uptime SLA (Service-Level Agreement). The MySQL DBA team made a series of upgrades in MySQL: Step 1: Moved from MyISAM to InnoDB storage engine in 2010 Step 2: Upgraded to the latest MySQL 5.1.54 release in 2010 Step 3: Upgraded from MySQL 5.1 to the latest GA release MySQL 5.5 in 2011, and leveraging MySQL Thread Pool as part of MySQL Enterprise Edition to scale better After making those changes, the team saw a much better response time during high concurrency use cases, and achieved an amazing performance improvement of 1400%! In January 2011, Verizon CEO, Ivan Seidenberg, announced the iPhone launch during the opening keynote at Consumer Electronic Show (CES) in Las Vegas, and that presentation was streamed live to its 78,000 employees. The event was broadcasted flawlessly with MySQL as the database. Later in 2011, Hurricane Irene attacked the East Coast of United States and caused major life and financial damages. During the hurricane, the team directed more traffic to its west coast data center to avoid potential infrastructure damage in the East Coast. Such transition was executed smoothly and even though the geographical distance became longer for the East Coast users, there was no impact in the performance of Vzweb and Vztube, and the SLA goal was achieved. “MySQL is the key component of Verizon Wireless’ mission-critical employee portal application,” said Shivinder Singh, senior DBA at Verizon Wireless. “We achieved 1400% performance improvement by moving from the MyISAM storage engine to InnoDB, upgrading to the latest GA release MySQL 5.5, and using the MySQL Thread Pool to support high concurrent user connections. MySQL has become part of our IT infrastructure, on which potentially more future applications will be built.” To learn more about MySQL Enterprise Edition, Get our Product Guide.

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  • OTN Architect Day Headed to Reston, VA - May 16

    - by Bob Rhubart
    In 2011 OTN Architect Day made stops in Chicago, Denver, Phoenix, Redwood Shores, and Toronto. The 2012 series begins with OTN Architect Day in Reston, VA on Wednesday May 16. Registration is now open for this free event, but don't get caught napping -- seating is limited, and the event is just 5 weeks away. The information below reflects the most recent updates to the event agenda, including the addition of Oracle ACE Director Kai Yu as the guest keynote speaker. Kai is Senior System Engineer / Architect at Dell, Inc., and has been very busy of late as a speaker at various industry and Oracle User Group events. I'm very happy Kai has agreed to make the trek from his hometown in Austin, TX to share his insight at the Architect Day event in Reston.  If you're in the area, put this one on your calendar. You won't be sorry.   Venue Sheraton Reston Hotel 11810 Sunrise Valley Drive Reston, VA 20191 Event Agenda 8:30 am - 9:00 am Registration and Continental Breakfast 9:00 am - 9:15 am Welcome and Opening Comments 9:15 am - 10:00 am Engineered Systems: Oracle's Vision for the Future | Ralf Dossman Oracle's Exadata and Exalogic are impressive products in their own right. But working in combination they deliver unparalleled transaction processing performance with up to a 30x increase over existing legacy systems, with the lowest cost of ownership over a 3 or 5 year basis than any other hardware. In this session you'll learn how to leverage Oracle's Engineered Systems within your enterprise to deliver record-breaking performance at the lowest TCO. 10:00 am - 10:30 am High Availability Infrastructure for Cloud Computing | Kai Yu Infrastructure high availability is extremely critical to Cloud Computing. In a Cloud system that hosts a large number of databases and applications with different SLAs, any unplanned outage can be devastating, and even a small planned downtime may be unacceptable. This presentation will discuss various technology solutions and the related best practices that system architects should consider in cloud infrastructure design to ensure high availability. 10:30 am - 10:45 am Break 10:45 am - 11:30 am Breakout Sessions: (pick one) Innovations in Grid Computing with Oracle Coherence | Bjorn Boe Learn how Coherence can increase the availability, scalability and performance of your existing applications with its advanced low-latency data-grid technologies. Also hear some interesting industry-specific use cases that customers had implemented and how Oracle is integrating Coherence into its Enterprise Java stack. Cloud Computing - Making IT Simple | Scott Mattoon The road to Cloud Computing is not without a few bumps. This session will help to smooth out your journey by tackling some of the potential complications. We'll examine whether standardization is a prerequisite for the Cloud. We'll look at why refactoring isn't just for application code. We'll check out deployable entities and their simplification via higher levels of abstraction. And we'll close out the session with a look at engineered systems and modular clouds. 11:30 pm - 12:15 pm Breakout Sessions: (pick one) Oracle Enterprise Manager | Joe Diemer Oracle Enterprise Manager (EM) provides complete lifecycle management for the cloud - from automated cloud setup to self-service delivery to cloud operations. In this session you'll learn how to take control of your cloud infrastructure with EM features including Consolidation Planning and Self-Service provisioning with Metering and Chargeback. Come hear how Oracle is expanding its management capabilities into the cloud! Rationalization and Defense in Depth - Two Steps Closer to the Clouds | Dave Chappelle Security represents one of the biggest concerns about cloud computing. In this session we'll get past the FUD with a real-world look at some key issues. We'll discuss the infrastructure necessary to support rationalization and security services, explore architecture for defense -in-depth, and deal frankly with the good, the bad, and the ugly in Cloud security. 12:15 pm - 1:15 pm Lunch 1:40 pm - 2:00 pm Panel Discussion - Q&A 2:00 pm - 2:45 pm Breakout Sessions: (pick one) 21st Century SOA | Peter Belknap Service Oriented Architecture has evolved from concept to reality in the last decade. The right methodology coupled with mature SOA technologies has helped customers demonstrate success in both innovation and ROI. In this session you will learn how Oracle SOA Suite's orchestration, virtualization, and governance capabilities provide the infrastructure to run mission critical business and system applications. And we'll take a special look at the convergence of SOA & BPM using Oracle's Unified technology stack. Track B: Oracle Cloud Reference Architecture | Anbu Krishnaswamy Cloud initiatives are beginning to dominate enterprise IT roadmaps. Successful adoption of Cloud and the subsequent governance challenges warrant a Cloud reference architecture that is applied consistently across the enterprise. This presentation gives an overview of Oracle's Cloud Reference Architecture, which is part of the Cloud Enterprise Technology Strategy (ETS). Concepts covered include common management layer capabilities, service models, resource pools, and use cases. 2:45 pm - 3:00 pm Break 3:00 pm - 4:00 pm Roundtable Discussions 4:00 pm - 4:15 pm Closing Comments & Readouts from Roundtable 4:15 pm - 5:00 pm Cocktail Reception / Networking Session schedule and content subject to change.

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  • Not so long ago in a city not so far away by Carlos Martin

    - by Maria Sandu
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 This is the story of how the EMEA Presales Center turned an Oracle intern into a trusted technology advisor for both Oracle’s Sales and customers. It was the summer of 2011 when I was finishing my Computer Engineering studies as well as my internship at Oracle when I was offered what could possibly be THE dream job for any young European Computer Engineer. Apart from that, it also seemed like the role was particularly tailored to me as I could leverage almost everything I learned at University and during the internship. And all of it in one of the best cities to live in, not only from my home country but arguably from Europe: Malaga! A day at EPC As part of the EPC Technology pillar, and later on completely focused on WebCenter, there was no way to describe a normal day on the job as each day had something unique. Some days I was researching documentation in order to elaborate accurate answers for a customer’s question within a Request for Information or Proposal (RFI/RFP), other days I was doing heavy programming in order to bring a Proof of Concept (PoC) for a customer to life and last not but least, some days I presented to the customer via webconference the demo I built for them the past weeks. So as you can see, the role has research, development and presentation, could you ask for more? Well, don’t worry because there IS more! Internationality As the organization’s name suggests, EMEA Presales Center, it is the Center of Presales within Europe, Middle East and Africa so I got the chance to work with great professionals from all this regions, expanding my network and learning things from one country to apply them to others. In addition to that, the teams based in the Malaga office are comprised of many young professionals hailing mainly from Western and Central European countries (although there are a couple of exceptions!) with very different backgrounds and personalities which guaranteed many laughs and stories during lunch or coffee breaks (or even while working on projects!). Furthermore, having EPC offices in Bucharest and Bangalore and thanks to today’s tele-presence technologies, I was working every day with people from India or Romania as if they were sitting right next to me and the bonding with them got stronger day by day. Career development Apart from the research and self-study I’ve earlier mentioned, one of the EPC’s Key Performance Indicators (KPI) is that 15% of your time is spent on training so you get lots and lots of trainings in order to develop both your technical product knowledge and your presentation, negotiation and other soft skills. Sometimes the training is via webcast, sometimes the trainer comes to the office and sometimes, the best times, you get to travel abroad in order to attend a training, which also helps you to further develop your network by meeting face to face with many people you only know from some email or instant messaging interaction. And as the months go by, your skills improving at a very fast pace, your relevance increasing with each new project you successfully deliver, it’s only a matter of time (and a bit of self-promoting!) that you get the attention of the manager of a more senior team and are offered the opportunity to take a new step in your professional career. For me it took 2 years to move to my current position, Technology Sales Consultant at the Oracle Direct organization. During those 2 years I had built a good relationship with the Oracle Direct Spanish sales and sales managers, who are also based in the Malaga office. I supported their former Sales Consultant in a couple of presentations and demos and were very happy with my overall performance and attitude so even before the position got eventually vacant, I got a heads-up from then in advance that their current Sales Consultant was going to move to a different position. To me it felt like a natural step, same as when I joined EPC, I had at least a 50% of the “homework” already done but wanted to experience that extra 50% to add new product and soft skills to my arsenal. The rest is history, I’ve been in the role for more than half a year as I’m writing this, achieved already some important wins, gained a lot of trust and confidence in front of customers and broadened my view of Oracle’s Fusion Middleware portfolio. I look back at the 2 years I spent in EPC and think: “boy, I’d recommend that experience to absolutely anyone with the slightest interest in IT, there are so many different things you can do as there are different kind of roles you can end up taking thanks to the experience gained at EPC” /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • Spotlight on Claims: Serving Customers Under Extreme Conditions

    - by [email protected]
    Oracle Insurance's director of marketing for EMEA, John Sinclair, recently attended the CII Spotlight on Claims event in London. Bad weather and its implications for the insurance industry have become very topical as the frequency and diversity of natural disasters - including rains, wind and snow - has surged across Europe this winter. On England's wettest day on record, the county of Cumbria was flooded with 12 inches of rain within 24 hours. Freezing temperatures wreaked havoc on European travel, causing high speed TVG trains to break down and stranding hundreds of passengers under the English Chanel in a tunnel all night long without heat or electricity. A storm named Xynthia thrashed France and surrounding countries with hurricane force, flooding ports and killing 51 people. After the Spring Equinox, insurers may have thought the worst had past. Then came along Eyjafjallajökull, spewing out vast quantities of volcanic ash in what is turning out to be one of most costly natural disasters in history. Such extreme events challenge insurance companies' ability to service their customers just when customers need their help most. When you add economic downturn and competitive pressures to the mix, insurers are further stretched and required to continually learn and innovate to meet high customer expectations with reduced budgets. These and other issues were hot topics of discussion at the recent "Spotlight on Claims" seminar in London, focused on how weather is affecting claims and the insurance industry. The event was organized by the CII (Chartered Insurance Institute), a group with 90,000 members. CII has been at the forefront in setting professional standards for the insurance industry for over a century. Insurers came to the conference to hear how they could better serve their customers under extreme weather conditions, learn from the experience of their peers, and hear about technological breakthroughs in climate modeling, geographic intelligence and IT. Customer case studies at the conference highlighted the importance of effective and constant communication in handling the overflow of catastrophe related claims. First and foremost is the need to rapidly establish initial communication with claimants to build their confidence in a positive outcome. Ongoing communication then needs to be continued throughout the claims cycle to mange expectations and maintain ownership of the process from start to finish. Strong internal communication to support frontline staff was also deemed critical to successful crisis management, as was communication with the broader insurance ecosystem to tap into extended resources and business intelligence. Advances in technology - such web based systems to access policies and enter first notice of loss in the field - as well as customer-focused self-service portals and multichannel alerts, are instrumental in improving customer satisfaction and helping insurers to deal with the claims surge, which often can reach four or more times normal workloads. Dynamic models of the global climate system can now be used to better understand weather-related risks, and as these models mature it is hoped that they will soon become more accurate in predicting the timing of catastrophic events. Geographic intelligence is also being used within a claims environment to better assess loss reserves and detect fraud. Despite these advances in dealing with catastrophes and predicting their occurrence, there will never be a substitute for qualified front line staff to deal with customers. In light of pressures to streamline efficiency, there was debate as to whether outsourcing was the solution, or whether it was better to build on the people you have. In the final analysis, nearly everybody agreed that in the future insurance companies would have to work better and smarter to keep on top. An appeal was also made for greater collaboration amongst industry participants in dealing with the extreme conditions and systematic stress brought on by natural disasters. It was pointed out that the public oftentimes judged the industry as a whole rather than the individual carriers when it comes to freakish events, and that all would benefit at such times from the pooling of limited resources and professional skills rather than competing in silos for competitive advantage - especially the end customer. One case study that stood out was on how The Motorists Insurance Group was able to power through one of the most devastating catastrophes in recent years - Hurricane Ike. The keys to Motorists' success were superior people, processes and technology. They did a lot of upfront planning and invested in their people, creating a healthy team environment that delivered "max service" even when they were experiencing the same level of devastation as the rest of the population. Processes were rapidly adapted to meet the challenge of the catastrophe and continually adapted to Ike's specific conditions as they evolved. Technology was fundamental to the execution of their strategy, enabling them anywhere access, on the fly reassigning of resources and rapid training to augment the work force. You can learn more about the Motorists experience by watching this video. John Sinclair is marketing director for Oracle Insurance in EMEA. He has more than 20 years of experience in insurance and financial services.

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  • JavaOne pictures and Community Commentary on JCP Awards

    - by heathervc
    We posted some pictures from JCP related events at JavaOne 2012 on the JCP Facebook page today.  The 2012 JCP Program Award winners and some of the nominees responded to the community recognition of their achievements during some of the JCP events last week.     “Our job on the EC is to balance the need of innovation – so we don’t standardize too early, or too late. We try to find that sweet spot that makes innovation and standardization work together, and not against each other.”- Ben Evans, CEO of jClarity and Executive Committee (EC) representative of the London Java Community, 2012 JCP Member/Participant of the Year Winner“SouJava has been evangelizing the Java platform, promoting the Java ecosystem in Brazil, and contributing to JSRs for several years. It’s very gratifying to have our work recognized, on behalf of many developers and Java User Groups around the world. This really is the work of a large group of people, represented by the few that can be here tonight.”- Michael Santos, representative of SouJava, 2012 JCP Member/Participant of the Year Winner "In the last years Credit Suisse has contributed to the development of Java EE specifications through participation in many customer advisory boards, through statements of requirements for extensions to the core Java related products in use, and active participation in JSRs. Winning the JCP Outstanding Spec Lead Award 2012 is very encouraging for our engagement and also demonstrates the level of expertise and commitment to drive the evolution of Java. Victor Grazi is happy and honored to receive this award." - Susanne Cech Previtali, Executive Committee (EC) representative of Credit Suisse, accepting award for 2012 JCP Outstanding Spec Lead Winner "Managing a JSR is difficult. There are so many decisions to be made and so many good and varied opinions, you never really know if you have decided correctly. The key to success is transparency and collaboration. I am truly humbled by receiving this award, there are so many other active JSRs.” Victor added that going forward in the JCP EC, they would like to simplify and open the process of participation – being addressed in the JCP.Next initiative of the JCP EC. "We would also like to encourage the engagement of universities, professors and students – as an important part of the Java community. While innovation is the lifeblood of our community and industry, without strong standards and compatibility requirements, we all end up in a maze of technology where everything is slightly different and doesn’t quite work with everything else." Victo Grazi, Executive Committee (EC) representative of Credit Suisse, 2012 JCP Outstanding Spec Lead Winner“I am very pleased, of course, to accept this award, but the credit really should go to all of those who have participated in the work of the JCP, while pushing for changes in the way it operates.  JCP.Next represents three JSRs. The first two are done, but the final step, JSR 358, is the complicated one, and it will bring in the lawyers. Just to give you an idea of what we’re dealing with, it affects licensing, intellectual property, patents, implementations not based on the Reference Implementation (RI), the role of the RI, compatibility policy, possible changes to the Technical Compatibility Kit (TCK), transparency, where do individuals fit in, open source, and more.”- Patrick Curran, JCP Chair, Spec Lead on JCP.Next JSRs (JSR 348, JSR 355 and JSR 358), 2012 JCP Most Significant JSR Winner“I’m especially glad to see the JCP community recognize JCP.Next for its importance. The governance work it represents is KEY to moving the Java platform forward and the success of the technology.”- John Rizzo, Executive Committee (EC) representative of Aplix Corporation, JSR Expert Group Member “I am deeply honored to be nominated. I had the privilege to receive two awards on behalf of Expert Groups and Spec Leads two years ago. But this time, I am nominated personally, which values my own contribution to the JCP, and of course, participation in JSRs and the EC work. I’m a fan of Agile Principles and Values Working. Being an Agile Coach and Consultant, I use it for some of the biggest EC Member companies and projects. It fuels my ability to help the JCP become more agile, lean and transparent as part of the JCP.Next effort.” - Werner Keil, Individual Executive Committee (EC) Member, a 2012 JCP Member/Participant of the Year Nominee, JSR Expert Group Member“The JCP ever has been some kind of institution for me,” Markus said. “If in technical doubt, I go there, look for the specifications of the implementation I work with at the moment and verify what I had observed. Since the beginning of my Java journey more than 12 years back now, I always had a strong relationship with the JCP. Shaping the future of a technology by joining the JCP – giving feedback and contributing to the road ahead through individual JSRs – that brings you to a whole new level.”Calling himself, “the new kid on the block,” he explained that for years he was afraid to join the JCP and contribute. But in reality, “Every single one of the big names I meet from the different Expert Groups is a nice person. People you can actually work with,” he says. “And nobody blames you for things you don't know. As long as you are committed and bring what is worth the most: passion, experiences and the desire to make a difference.” - Markus Eisele, a 2012 JCP Member of the Year Nominee, JSR Expert Group MemberCongratulations again to all of the nominees and winners of the JCP Program Awards.  Next year, we will add another award for the group of JUG members (not an entire JUG) that makes the best contribution to the Adopt-a-JSR program.  Let us know if you have other suggestions or improvements.

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  • Oracle Delivers Latest Release of Oracle Enterprise Manager 12c

    - by Scott McNeil
    Richer Service Catalog for Database and Middleware as a Service; Enhanced Database and Middleware Management Help Drive Enterprise-Scale Private Cloud Adoption News Summary IT organizations are adopting private clouds as a stepping-stone to business-driven, self-service IT. Successful implementations hinge on the ability to efficiently deploy and manage cloud services at enterprise scale. Having a complete cloud management solution integrated with an enterprise-class technology stack is a fundamental requirement for IT. Oracle Enterprise Manager 12c Release 4 meets that requirement by helping businesses become more agile and responsive, while reducing cost, complexity, and risk. News Facts Oracle Enterprise Manager 12c Release 4, available today, lets organizations rapidly adopt Oracle-based, enterprise-scale private clouds. New capabilities provide advanced technology stack management, secure database administration, and enterprise service governance, enabling Oracle customers and partners to maximize database and application performance and drive innovation using self-service IT platforms. The enhancements have been driven by customers and the growing Oracle Enterprise Manager Ecosystem, comprised of more than 750 Oracle PartnerNetwork (OPN) Specialized partners. Oracle and its partners and customers have built over 140 plug-ins and connectors for Oracle Enterprise Manager. Watch the video highlights. Automation for Broader Cloud Services Oracle Enterprise Manager 12c Release 4 allows for a rapid enterprise-wide adoption of database, middleware and infrastructure services in the private cloud, driven by an enhanced API-enabled service catalog. The release features “push button” style provisioning of complete environments such as SOA and Oracle Active Data Guard, and fast data cloning that enables rapid deployment and testing of enterprise applications. Out-of-the-box capabilities to detect data and configuration vulnerabilities provide enhanced cloud service governance along with greater operational control through a flexible and extensible showback mechanism. Enhanced Database Management A new performance warehouse enables predictive database diagnostics and trend analysis and helps identify database problems before they occur. New enterprise data-governance capabilities enhance security by helping systematically discover and protect sensitive data. Step-by-step orchestration of upgrades with the ability to rollback changes enables faster adoption of Oracle Database 12c. Expanded Fusion Middleware Management A new consolidated view of Oracle Fusion Middleware 12c deployments with a guided management capability lets administrators apply best management practices to diverse middleware environments and identify performance issues quickly. A Java VM Diagnostics as a Service feature allows governed access to diagnostics data for IT workers across multiple disciplines for accelerated DevOps resolutions of defects and performance optimization. New automated provisioning for SOA lets middleware administrators perform mass SOA provisioning with ease. Superior Enterprise-Grade Management Private roles and preferred credentials have been added to Oracle Enterprise Manager to provide additional fine-grained security for organizations with complex access control requirements. A new security console provides a single point of control for managing the security of Oracle Enterprise Manager environments. Support for the latest industry standard SNMP v3 protocol, including encryption, enables more secure heterogeneous management. “Smart monitoring” adapts to observed environmental changes and adds self-management capabilities to help Oracle Enterprise Manager run at peak performance, while demanding less IT supervision. Supporting Quotes “Lawrence Livermore National Laboratory has a strong tradition of technology breakthroughs and leadership. As a member of Oracle’s Customer Advisory Board for Oracle Enterprise Manager, we have consistently provided feedback and guidance in the areas of enterprise-scale cloud, self-diagnosability, and secure administration for the product,” said Tim Frazier, CIO, NIF and Photon Sciences, Lawrence Livermore National Laboratory. “We intend to take advantage of the Release 4 features that support enterprise-scale availability and fine-grained security capabilities for private cloud deployments.” “IDC's most recent CloudTrack survey shows that most enterprises plan to adopt hybrid cloud architectures over the next three years,” said Mary Johnston Turner, Research Vice President, Enterprise System Management Software, IDC. “These organizations plan to deploy a wide range of workloads into cloud environments including mission critical database and middleware services that require high levels of fault tolerance and disaster recovery. Such capabilities were traditionally custom configured for each application but cloud offers the possibility to incorporate such properties within the service definition, enabling organizations to adopt cloud without compromise. With the latest release of Oracle Enterprise Manager 12c, Oracle is providing customers with an out-of-the-box experience for delivering highly-resilient cloud services for databases and applications.” “Since its inception, Oracle has been leading the way in innovative, scalable and high performance solutions for the enterprise. With this release of Oracle Enterprise Manager, we are extending this leadership by providing enterprise-scale capabilities for planning, delivering, and managing private clouds. We call this ‘zero-to-cloud – accelerated.’ These enhancements help our customers to expedite their adoption of cloud computing and prepares them for the next generation of self-service IT,” said Prakash Ramamurthy, senior vice president of Systems and Cloud Management at Oracle. Supporting Resources Oracle Enterprise Manager 12c Video: Cerner Delivers High Performance Private Cloud Video: BIAS Achieves Outstanding Results with Private Cloud Press Release Stay Connected: Twitter | Facebook | YouTube | Linkedin | Newsletter Download the Oracle Enterprise Manager 12c Mobile app

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  • The Oracle Retail Week Awards - in review

    - by user801960
    The Oracle Retail Week Awards 2012 were another great success, building on the legacy of previous award ceremonies. Over 1,600 of the UK's top retailers gathered at the Grosvenor House Hotel and many of Europe's top retail leaders attended the prestigious Oracle Retail VIP Reception in the Grosvenor House Hotel's Red Bar. Over the years the Oracle Retail Week Awards have become a rallying point for the morale of the retail industry, and each nominated retailer served as a demonstration that the industry is fighting fit. It was an honour to speak to so many figureheads of UK - and global - retail. All of us at Oracle Retail would like to congratulate both the winners and the nominees for the awards. Retail is a cornerstone of the economy and it was inspiring to see so many outstanding demonstrations of innovation and dedication in the entries. Winners 2012   The Market Force Customer Service Initiative of the Year Winner: Dixons Retail: Knowhow Highly Commended: Hughes Electrical: Digital Switchover     The Deloitte Employer of the Year Winner: Morrisons     Growing Retailer of the Year Winner: Hallett Retail - The Concessions People Highly Commended: Blue Inc     The TCC Marketing/Advertising Campaign of the Year Winner: Sainsbury's: Feed your Family for £50     The Brandbank Multichannel Retailer of the Year Winner: Debenhams Highly Commended: Halfords     The Ashton Partnership Product Innovation of the Year Winner: Argos: Chad Valley Highly Commended: Halfords: Private label bikes     The RR Donnelley Pure-play Online Retailer of the Year Winner: Wiggle     The Hitachi Consulting Responsible Retailer of the Year Winner: B&Q: One Planet Home     The CA Technologies Retail Technology Initiative of the Year Winner: Oasis: Argyll Street flagship launch with iPad PoS     The Premier Tax Free Speciality Retailer of the Year Winner: Holland & Barrett     Store Design of the Year Winner: Next Home and Garden, Shoreham, Sussex Highly Commended: Dixons Retail, Black concept store, Birmingham Bullring     Store Manager of the Year Winner: Ian Allcock, Homebase, Aylesford Highly Commended: Darren Parfitt, Boots UK, Melton Mowbray Health Centre     The Wates Retail Destination of the Year Winner: Westfield, Stratford     The AlixPartners Emerging Retail Leader of the Year Winner: Catriona Marshall, HobbyCraft, Chief Executive     The Wipro Retail International Retailer of the Year Winner: Apple     The Clarity Search Retail Leader of the Year Winner: Ian Cheshire, Chief Executive, Kingfisher     The Oracle Retailer of the Year Winner: Burberry     Outstanding Contribution to Retail Winner: Lord Harris of Peckham     Oracle Retail and "Your Experience Platform" Technology is the key to providing that differentiated retail experience. More specifically, it is what we at Oracle call ‘the experience platform’ - a set of integrated, cross-channel business technology solutions, selected and operated by a retail business and IT team, and deployed in accordance with that organisation’s individual strategy and processes. This business systems architecture simultaneously: Connects customer interactions across all channels and touchpoints, and every customer lifecycle phase to provide a differentiated customer experience that meets consumers’ needs and expectations. Delivers actionable insight that enables smarter decisions in planning, forecasting, merchandising, supply chain management, marketing, etc; Optimises operations to align every aspect of the retail business to gain efficiencies and economies, to align KPIs to eliminate strategic conflicts, and at the same time be working in support of customer priorities.   Working in unison, these three goals not only help retailers to successfully navigate the challenges of today but also to focus on delivering that personalised customer experience based on differentiated products, pricing, services and interactions that will help you to gain market share and grow sales.  

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  • Delving into design patterns, and what that means for the Oracle user experience

    - by Kathy.Miedema
    By Kathy Miedema, Oracle Applications User Experience George Hackman, Senior Director, Applications User Experiences The Oracle Applications User Experience team has some exciting things happening around Fusion Applications design patterns. Because we’re hoping to have some new offerings soon (stay tuned with VoX to see what’s in the pipeline around Fusion Applications design patterns), now is a good time to talk more about what design patterns can do for the individual user as well as the entire company. George Hackman, Senior Director of Operations User Experience, says the first thing to note is that user experience is not just about the user interface. It’s about understanding how people do things, observing them, and then finding the patterns that emerge. The Applications UX team develops those patterns and then builds them into Oracle applications. What emerges, Hackman says, is a consistent, efficient user experience that promotes a productive workplace. Creating design patterns What is a design pattern in the context of enterprise software? “Every day, people use technology to get things done,” Hackman says. “They navigate a virtual world that reaches from enterprise to consumer apps, and from desktop to mobile. This virtual world is constantly under construction. New areas are being developed and old areas are being redone. As this world is being built and remodeled, efficient pathways and practices emerge. “Oracle's user experience team watches users navigate this world. We measure their productivity and ask them about their satisfaction. We take the most efficient, most productive pathways from the enterprise and consumer world and turn them into Oracle's user experience patterns.” Hackman describes the process as combining all of the best practices from every part of a user’s world. Members of the user experience team observe, analyze, design, prototype, and measure each work task to find the best possible pattern for a particular work flow. As the team builds the patterns, “we make sure they are fully buildable using Oracle technology,” Hackman said. “So customers know they can use these patterns. There’s no need to make something up from scratch, not knowing whether you can even build it.” Hackman says that creating something on a computer is a good example of a user experience pattern. “People are creating things all the time,” he says. “On the consumer side, they are creating documents. On the enterprise side, they are creating expense reports. On a mobile phone, they are creating contacts. They are using different apps like iPhone or Facebook or Gmail or Oracle software, all doing this creation process.” The Applications UX team starts their process by observing how people might create something. “We observe people creating things. We see the patterns, we analyze and document, then we apply them to our products. It might be different from phone to web browser, but we have these design patterns that create a consistent experience across platforms, and across products, too. The result for customers Oracle constantly improves its part of the virtual world, Hackman said. New products are created and existing products are upgraded. Because Oracle builds user experience design patterns, Oracle's virtual world becomes both more powerful and more familiar at the same time. Because of design patterns, users can navigate with ease as they embrace the latest technology – because it behaves the way they expect it to. This means less training and faster adoption for individual users, and more productivity for the business as a whole. Hackman said Oracle gives customers and partners access to design patterns so that they can build in the virtual world using the same best practices. Customers and partners can extend applications with a user experience that is comfortable and familiar to their users. For businesses that are integrating different Oracle applications, design patterns are key. The user experience created in E-Business Suite should be similar to the user experience in Fusion Applications, Hackman said. If a user is transitioning from one application to the other, it shouldn’t be difficult for them to do their work. With design patterns, it isn’t. “Oracle user experience patterns are the building blocks for the virtual world that ensure productivity, consistency and user satisfaction,” Hackman said. “They are built for the enterprise, but incorporate the best practices from across the virtual world. They empower productivity and facilitate social interaction. When you build with patterns, you get all the end-user benefits of less training / retraining from the finished product. You also get faster / cheaper development.” What’s coming? You can already access design patterns to help you build Dashboards with OBIEE here. And we promised you at the beginning that we had something in the pipeline on Fusion Applications design patterns. Look for the announcement about when they are available here on VoX.

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  • Architect Day: Boston - Agenda Update

    - by Bob Rhubart
    Here's the latest information on the session schedule and content for Oracle Technology Network Architect Day in Boston, MA on September 12, 2012. Registration is open, but seating is limited. When: September 12, 2012 8:30am – 5:00pm Where: Boston Marriott Burlington One Burlington Mall Road Burlington, MA 01803 Register now Agenda Time Session Title Room 8:30 am - 9:00 am Registration and Continental Breakfast Salon E Foyer 9:00 am - 9:15 am Welcome and Opening Comments | Bob Rhubart Salon E 9:15 am - 10:00 am Engineered Systems: Oracle's Vision for the Future | Ralf Dossmann Oracle's Exadata and Exalogic are impressive products in their own right. But working in combination they deliver unparalleled transaction processing performance with up to a 30x increase over existing legacy systems, with the lowest cost of ownership over a 3 or 5 year basis than any other hardware. In this session you'll learn how to leverage Oracle's Engineered Systems within your enterprise to deliver record-breaking performance at the lowest TCO. Salon E 10:00 am - 10:30 am Securing Public and Private Clouds | Anton Nielsen Long before the term "Cloud Computing" existed, Oracle technologies supported and promoted the concept. Centralized data with remote users has been at the core of these technologies for decades. The public cloud, and extending private clouds to the internet, though, has added security challenges never imagined decades ago. This presentation will examine a real life security breach and introduce architecture, technologies and policies to secure public and private clouds.  Salon E 10:30 am - 10:45 am Break 10:45 am - 11:30 am Breakout Sessions (pick one) Cloud Computing - Making IT Simple | Scott Mattoon The road to Cloud Computing is not without a few bumps. This session will help to smooth out your journey by tackling some of the potential complications. We'll examine whether standardization is a prerequisite for the Cloud. We'll look at why refactoring isn't just for application code. We'll check out deployable entities and their simplification via higher levels of abstraction. And we'll close out the session with a look at engineered systems and modular clouds. Salon E Innovations in Grid Computing with Oracle Coherence | Rob Misek Learn how Coherence can increase the availability, scalability and performance of your existing applications with its advanced low-latency data-grid technologies. Also hear some interesting industry-specific use cases that customers had implemented and how Oracle is integrating Coherence into its Enterprise Java stack. Salon C 11:30 am - 12:15 pm Breakout Sessions (pick one) Enterprise Strategy for Cloud Security | Dave Chappelle Security is high on the list of concerns for many organizations as they evaluate their cloud computing options. This session will examine security in the context of the various forms of cloud computing. We'll consider technical and non-technical aspects of security, and discuss several strategies for cloud computing, from both the consumer and producer perspectives. Salon E Oracle Enterprise Manager | Avi Huber Much more than a DB management tool, Oracle Enterprise Manager provides management and monitoring coverage for the entire Oracle stack, and beyond. This session will concentrate on the middleware management functionality in OEM, starting with Real User Experience monitoring, through AppServer management, and into deep-dive Java diagnostics. We’ll discuss Business Driven Application Management (BDAM) and the benefits of top-down monitoring. Lastly, we’ll demonstrate how to trace a specific user experience problem, through a multitier SOA application, to its root cause, deep in the JVM. Salon C 12:15 pm - 1:15 pm Lunch Salon E Foyer 1:15 pm - 2:00 pm Panel Discussion - Q&A with session speakers Salon E 2:00 pm - 2:45 pm Breakout Sessions (pick one) Oracle Cloud Reference Architecture | Anbu Krishnaswamy Cloud initiatives are beginning to dominate enterprise IT roadmaps. Successful adoption of Cloud and the subsequent governance challenges warrant a Cloud reference architecture that is applied consistently across the enterprise. This presentation will answer the important questions: What exactly is a Cloud, why you need it, what changes it will bring to the enterprise, and what are the key capabilities of a Cloud infrastructure are - using Oracle's Cloud Reference Architecture, which is part of the IT Strategies from Oracle (ITSO) Cloud Enterprise Technology Strategy (ETS). Salon E 21st Century SOA | Peter Belknap Service Oriented Architecture has evolved from concept to reality in the last decade. The right methodology coupled with mature SOA technologies has helped customers demonstrate success in both innovation and ROI. In this session you will learn how Oracle SOA Suite's orchestration, virtualization, and governance capabilities provide the infrastructure to run mission critical business and system applications. And we'll take a special look at the convergence of SOA & BPM using Oracle's Unified technology stack. Salon C 2:45 pm - 3:00 pm Break 3:00 pm - 4:00 pm Roundtable Discussion Salon E 4:00 pm - 4:15 pm Closing Comments & Readouts from Roundtables Salon E 4:15 pm - 5:00 pm Networking / Reception Salon E Foyer Note: Session schedule and content subject to change.

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