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• JavaOne 2012 Call for Papers

  - by Tori Wieldt

  JavaOne 2012 is happening Sept. 30-Oct 4 in San Francisco. The Call For Papers for this conference is now open. Java Evangelist Arun Gupta, who was on one of the selection committees and will be again this year, provided some great tips for submission (and a peek into the submission process): JavaOne is a technology-focused conference so any product, marketing or seemingly marketish talk are put at the bottom of the list. Oracle Open World and Oracle Develop are better options for submitting product specific talks. Make your title catchy. Remember the attendees are more likely to read the abstract if they like the title. We try our best to recategorize the talk to a different track if it needs to but please ensure that you are filing in the right track to have all the right eyeballs looking at it. Also, it does not hurt marking an alternate track if your talk meets the criteria. Make sure to coordinate within your team before the submission - multiple sessions from the same team or company does not ensure that the best speaker is picked. In such case we rely upon your "google presence" and/or review committee's prior knowledge of the speaker. The reviewers may not know you or your product at all and you get 750 characters to pitch your idea. Make sure to use all of them, to the last 750th character. Make sure to read your abstract multiple times to ensure that you are giving all the relevant information ? Think through your presentation and see if you are leaving out any important aspects. Also look if the abstract has any redundant information that will not required by the reviewers. There are additional sections that allow you to share information about the speaker and the presentation summary. Use them to blow the horn about yourself and any other relevant details. Please don't say "call me at xxx-xxx-xxxx to find out the details." :-) The tracks this year are: Core Java Platform Development Tools and Techniques Emerging Langauges on the JVM Enterprise Services Architectures and the Cloud Java EE Web Profile and Platform Technologies Java ME, Java Card, Embedded, and Devices Java FX and Rich User Experiences IMPORTANT: Submit your proposal as soon as possible, the the Call for Papers closes April 9th, a mere three weeks away!  Follow these channels to get the latest news about #JavaOne 2012. 

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• Justifiable Perks.

  - by Phil Factor

      I was once the director of a start-up IT Company, and had the task of recruiting a proportion of the management team. As my background was in IT management, I was rather more familiar with recruiting Geeks for technology jobs, but here, one of my early tasks was interviewing a Marketing Director.  The small group of financiers had suggested a rather strange Irishman called  Halleran.  From my background in City of London dealing-rooms, I was slightly unprepared for the experience of interviewing anyone wearing a pink suit. Many of my older City colleagues would have required resuscitation after seeing his white leather shoes. However, nobody will accuse me of prejudging an interviewee. After all, many Linux experts who I’ve come to rely on have appeared for interview dressed as hobbits. In fact, the interview went well, and we had even settled his salary.  I was somewhat unprepared for the coda.    ‘And I will need to be provided with a Ferrari  by the company.’    ‘Hmm. That seems reasonable.’    Initially, he looked startled, and then a slow smile of victory spread across his face.    ‘What colour would you like?’ I asked genially.    ‘It has to be red.’ He looked very earnest on this point.    ‘Fine. I have to go past Hamleys on the way home this evening, so I’ll pick one up then for you.’    ‘Er.. Hamley’s is a toyshop, not a Ferrari Dealership.’    I stared at him in bafflement for a few seconds. ‘You’re not seriously asking for a real Ferrari are you?’     ‘Well, yes. Not for my own sake, you understand. I’d much prefer a simple run-about, but my position demands it. How could I maintain the necessary status in the office without one? How could I do my job in marketing when my grey Datsun was all too visible in the car Park? It is a tool of the job.’    ‘Excuse me a moment, but I must confer with the MD’    I popped out to see Chris, the MD. ‘Chris, I’m interviewing a lunatic in a pink suit who is trying to demand that a Ferrari is a precondition of his employment. I tried the ‘misunderstanding trick’ but it didn’t faze him.’     ‘Sorry, Phil, but we’ve got to hire him. The VCs insist on it. You’ve got to think of something that doesn’t involve committing to the purchase of a Ferrari. Current funding barely covers the rent for the building.’    ‘OK boss. Leave it to me.’    On return, I slapped O’Halleran’s file on the table with a genial, paternalistic smile. ‘Of course you should have a Ferrari. The only trouble is that it will require a justification document that can be presented to the board. I’m sure you’ll have no problem in preparing this document in the required format.’ The initial look of despair was quickly followed by a bland look of acquiescence. He had, earlier in the interview, argued with great eloquence his skill in preparing the tiresome documents that underpin the essential corporate and government deals that were vital to the success of this new enterprise. The justification of a Ferrari should be a doddle.     After the interview, Chris nervously asked how I’d fared.     ‘I think it is all solved.’    ‘… without promising a Ferrari, I hope.’    ‘Well, I did actually; on condition he justified it in writing.’    Chris issued a stream of invective. The strain of juggling the resources in an underfunded startup was beginning to show.    ‘Don’t worry. In the unlikely event of him coming back with the required document, I’ll give him mine.’    ‘Yours?’ He strode over to the window to stare down at the car park.    He needn’t have worried: I knew that his breed of marketing man could more easily lay an ostrich egg than to prepare a decent justification document. My Ferrari is still there at the back of my garage. Few know of the Ferrari cultivator, a simple inexpensive motorized device designed for the subsistence farmers of southern Italy. It is the very devil to start, but it creates a perfect tilth for the seedbed.

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• Can resizing images with css be good?

  - by Echo

  After reading Is CSS resizing of images still a bad idea?, I thought of a similar question. (too similar? should this be closed?) Lets say you need to use 10 different product image sizes throughout your website and you have 20k-30k different product images, should you use 10 different files for each image size? or maybe 5 different files and use css to resize the other 5? Would there ever be combination that would be good? Or should you always make separate image files? If you use css to resize them, you will save on storage (in GBs) but you will have slight increase in bandwidth and slower loading images(but if images are cached, and you show both sizes of the image would you use less bandwidth and have faster loads?) (But of course you wouldn't want to use css to resize images for mobile sites.)

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• Next Quarterly Customer Update Webcast is July 24th (July 25th in Asia Pacific)

  - by R.Hunter

  Join Team Informatics, Kyle Hatlestad from the WebCenter Content “A-Team” and Oracle WebCenter Product Management for the next Oracle WebCenter Quarterly Customer Update Webcast scheduled for July 24th (July 25th in Asia Pacific). Get the latest product management updates and learn more about WebCenter Content and WebCenter Sites. Team Informatics will give an overview of the WebCenter Sites 11g Connector to WebCenter Content and Kyle Hatlestad will discuss best practices for WCC deployment and configuration. You can follow Kyle’s blog at: http://blogs.oracle.com/kyle/ Don't miss out, there will be two live sessions with Q&A. Further details and the registration links for the webcast can be found on our Oracle Technology Network Page.

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• Usb WiFi dongle pluggin in doesnt create wlan0 interface

  - by zuba

  I use D-Link DWA-110 WiFi usb dongle. It used to be working well, but after some config changes I broke something and now when I plug the dongle in I see it in lsusb output, but wlan0 isn't created and the led on the dongle doesn't light. What to check out? ~ > uname -a Linux Distress 3.2.0-56-generic #86-Ubuntu SMP Wed Oct 23 17:31:43 UTC 2013 i686 i686 i386 GNU/Linux dmesg shows [ 667.824095] usb 1-8: new high-speed USB device number 6 using ehci-pci [ 668.117996] usb 1-8: New USB device found, idVendor=07d1, idProduct=3c07 [ 668.118007] usb 1-8: New USB device strings: Mfr=1, Product=2, SerialNumber=0 [ 668.118015] usb 1-8: Product: 802.11 bg WLAN [ 668.118021] usb 1-8: Manufacturer: Ralink

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• In the Mobile and Tablet World, How Much is Too Much?

  - by andrewbrust

  The week of April 26th was a huge one in the world of mobile and tablet devices,  There were so many individual developments, announcements and solidifications of strategy, it’s almost impossible to believe they occurred in the same month, let alone the same week. Things started with Apple and Gizmodo having a Law and Order moment over the latter’s procurement of what appears to be the former’s 4th gen iPhone prototype.  We found out on the 26th that Gizmodo blogger Jason Chen’s apartment was raided by police and, honestly, that was a bit much. But Apple didn’t stop there.  They also published Steve Job’s critique of Adobe Flash and his explanation of Cupertino’s embargo of Flash on iPhones, iPods and iPads.  If you ask me, this too, was a bit much. Apple finished up the week by releasing the 3G version of its iPad product to the US market. I like (iLike?) my WiFi iPad.  The idea of getting a version of it that required a second 3G service monthly subscription, is, well, a bit  much. Microsoft was in the news too.  It killed a project it hadn’t even acknowledged the existence of: the Courier tablet.  That’s a bit much too.  If a tree falls in the woods, and Microsoft says they can’t hear it anyway, could they really have chopped it down? Maybe Microsoft Research should have licensed some of Courier’s technology from other parts of Microsoft.  Then maybe they could have kept the product alive.  Ask HTC: they’re going to be licensing technology from Microsoft because Redmond insists that Google’s Android operating system infringes on certain of their patents.  And since HTC now builds a number of handsets on Android, instead of being beholden, as they once were, to Windows Mobile, that means they can keep making their products.  Why does HTC have to pay the royalties, and not Google?  Maybe Microsoft decided that going after GOOG would have been a bit much, even for them. The agreement came not a moment to soon: HTC released their “Droid Incredible” (that name’s a bit much), an Android 2.1 handset with amazing hardware and HTC’s own Sense UI, on April 30th (this past Friday). This phone is very well-reviewed.  Maybe that’s why Google basically decided to beg off introducing a version of its Nexus One phone (also manufactured by HTC) on the Verizon Wireless network.  Google backing down?  That’s incredible, if not also a bit much. And that brings us to HP.  Which this week announced its acquisition of Palm and its webOS mobile phone touch-oriented operating system.  HP also killed its own Slate initiative.  Apparently HP realized that Windows 7, even with a proprietary HP touch UI added on top, is no match for the iPad.  I’m guessing they think webOS might work a bit better,  And I’m wondering if HP even wants to use webOS for phone handsets, beyond the Pre and Pixi.  Using it just for slate devices would be a bit extreme, but maybe not too much. Honestly, this was not Microsoft’s best week.  It killed a project and a close partner did likewise.  Then that same partner bought a competing OS product, while another partner released their new product that uses yet another competing OS platform. What did Microsoft actually produce this past week? An update to its Windows Phone 7 developer tools that actually works with the version of Visual Studio 2010 released on April 12th, and the version of Silverlight released three days later. That took three weeks to get synced up, and that’s a bit much too. But at least it happened. Windows Phone 7 is Microsoft’s best hope for a comeback in the SmartPhone market and to offer a credible touch-based tablet device.  This week, two of Microsoft’s slate initiatives died, and its only mobile phone victory was around its competitor’s operating system.  I hope the new platform gets Redmond out of the PC ghetto and into the classes of device that get people really excited today.  If it can’t, that would be a bit much; probably too much.  And, as the signs at the Lonestar Cafe in NYC used to say, too much ain’t enough.

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• E-Business Suite Sessions at Sangam 2013 in Hyderabad

  - by Sara Woodhull

  The Sangam 2013 conference, sponsored jointly by the All-India Oracle Users' Group (AIOUG) and India Oracle Applucations Users Group (IOAUG), will be in Hyderabad, India on November 8-9, 2013.  This year, the E-Business Suite Applications Technology Group (ATG) will offer two speaker sessions and a walk-in usability test of upcoming EBS user interface features.  It's only about two weeks away, so make your plans to attend if you are in India. Sessions Oracle E-Business Suite Technology: Latest Features and Roadmap Veshaal Singh, Senior Director, ATG Development Friday, Nov. 9, 11:00-12:00 This Oracle development session provides an overview of Oracle's product strategy for Oracle E-Business Suite technology, the capabilities and associated business benefits of recent releases, and a review of capabilities on the product roadmap. This is the cornerstone session for Oracle E-Business Suite technology. Come hear about the latest new usability enhancements of the user interface; systems administration and configuration management tools; security-related updates; and tools and options for extending, customizing, and integrating Oracle E-Business Suite with other applications. Integration Options for Oracle E-Business Suite Rekha Ayothi, Lead Product Manager, ATG Friday, Nov. 9, 2:00-3:00 In this Oracle development session, you will get an understanding of how, when and where you can leverage Oracle's integration technologies to connect end-to-end business processes across your enterprise, including your Oracle Applications portfolio. This session offers a technical look at Oracle E-Business Suite Integrated SOA Gateway, Oracle SOA Suite, Oracle Application Adapters for Data Integration for Oracle E-Business Suite, and other options for integrating Oracle E-Business Suite with other applications. Usability Testing There will be multiple opportunities to participate in usability testing at Sangam '13.  The User Experience team is running a one-on-one usability study that requires advance registration.  In addition, we will be hosting a special walk-in usability lab to get feedback for new Oracle E-Business Suite OA Framework features.  The walk-in lab is a shorter usability experience that does not require any pre-registration.  In both cases, Oracle wants your feedback!  Even if you only have a few minutes, come by the User Experience Lab, meet the team, and try the walk-in lab.

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• Overview of Sybase ASE In-Memory Database Feature

  Sybase's In-Memory database feature is fully integrated within the base product Adaptive Server Enterprise.

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• Overview of Sybase ASE In-Memory Database Feature

  Sybase's In-Memory database feature is fully integrated within the base product Adaptive Server Enterprise.

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• I need to develop a parser. Can I use Lex and Yacc for the purpose?

  - by Scrooge

  I need to extract very particular data from log files(of different types and formats). Since I am a recent college passout; my mind ran to using Lex and Yacc for the purpose. Now I have the following Questions 1. Will it be legal to do so ? (This product I am working for belongs to one of the biggest tech companies in the world.) 2. Also ; I would like to know if I am being too afraid to write my own parser? 3. How can I use Lex and Yacc if my product is Windows based? Please tell me if you need any clarification or extra information.

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• Stumbling Through: Making a case for the K2 Case Management Framework

  I have recently attended a three-day training session on K2s Case Management Framework (CMF), a free framework built on top of K2s blackpearl workflow product, and I have come away with several different impressions for some of the different aspects of the framework.  Before we get into the details, what is the Case Management Framework?  It is essentially a suite of tools that, when used together, solve many common workflow scenarios.  The tool has been developed over time by K2 consultants that have realized they tend to solve the same problems over and over for various clients, so they attempted to package all of those common solutions into one framework.  Most of these common problems involve workflow process that arent necessarily direct and would tend to be difficult to model.  Such solutions could be achieved in blackpearl alone, but the workflows would be complex and difficult to follow and maintain over time.  CMF attempts to simplify such scenarios not so much by black-boxing the workflow processes, but by providing different points of entry to the processes allowing them to be simpler, moving the complexity to a middle layer.  It is not a solution in and of itself, development is still required to tie the pieces together. CMF is under continuous development, both a plus and a minus in that bugs are fixed quickly and features added regularly, but it may be difficult to know which versions are the most stable.  CMF is not an officially supported K2 product, which means you will not get technical support but you will get access to the source code. The example given of a business process that would fit well into CMF is that of a file cabinet, where each folder in said file cabinet is a case that contains all of the data associated with one complaint/customer/incident/etc. and various users can access that case at any time and take one of a set of pre-determined actions on it.  When I was given that example, my first thought was that any workflow I have ever developed in the past could be made to fit this model there must be more than just this model to help decide if CMF is the right solution.  As the training went on, we learned that one of the key features of CMF is SharePoint integration as each case gets a SharePoint site created for it, and there are a number of excellent web parts that can be used to design a portal for users to get at all the information on their cases.  While CMF does not require SharePoint, without it you will be missing out on a huge portion of functionality that CMF offers.  My opinion is that without SharePoint integration, you may as well write your workflows and other components the old fashioned way. When I heard that each case gets its own SharePoint site created for it, warning bells immediately went off in my head as I felt that depending on the data load, a CMF enabled solution could quickly overwhelm SharePoint with thousands of sites so we have yet another deciding factor for CMF:  Just how many cases will your solution be creating?  While it is not necessary to use the site-per-case model, it is one of the more useful parts of the framework.  Without it, you are losing a big chunk of what CMF has to offer. When it comes to developing on top of the Case Management Framework, it becomes a matter of configuring what makes up a case, what can be done to a case, where each action on a case should take the user, and then typing up actions to case statuses.  This last step is one that I immediately warmed up to, as just about every workflow Ive designed in the past needed some sort of mapping table to set the status of a work item based on the action being taken definitely one of those common solutions that it is good to see rolled up into a re-useable entity (and it gets a nice configuration UI to boot!).  This concept is a little different than traditional workflow design, in that you dont have to think of an end-to-end process around passing a case along a path, rather, you must envision the case as central object with workflow threads branching off of it and doing their own thing with the case data.  Certainly there can be certain workflow threads that get rather complex, but the idea is that they RELATE to the case, they dont BECOME the case (though it is still possible with action->status mappings to prevent certain actions in certain cases, so it isnt always a wide-open free for all of actions on a case). I realize that this description of the Case Management Framework merely scratches the surface on what the product actually can do, and I dont think Ive conclusively defined for what sort of business scenario you can make a case for Case Management Framework.  What I do hope to have accomplished with this post is to raise awareness of CMF there is a (free!) product out there that could potentially simplify a tangled workflow process and give (for free!) a very useful set of SharePoint web parts and a nice set of (free!) reports.  The best way to see if it will truly fit your needs is to give it a try did I mention it is FREE?  Er, ok, so it is free, but only obtainable at this time for K2 partnersDid you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• Exposing business logic as WCF service

  - by Oren Schwartz

  I'm working on a middle-tier project which encapsulates the business logic (uses a DAL layer, and serves a web application server [ASP.net]) of a product deployed in a LAN. The BL serves as a bunch of services and data objects that are invoked upon user action. At present times, the DAL acts as a separate application whereas the BL uses it, but is consumed by the web application as a DLL. Both the DAL and the web application are deployed on different servers inside organization, and since the BL DLL is consumed by the web application, it resides in the same server. The worst thing about exposing the BL as a DLL is that we lost track with what we expose. Deployment is not such a big issue since mostly, product versions are deployed together. Would you recommend migrating from DLL to WCF service? If so, why? Do you know anyone who had a similar experience?

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• Interview

  Duncan Mills, senior director of product management at Oracle, talks about the recent release of Oracle Enterprise Pack for Eclipse 11g.

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• Interview

  OTN's Justin Kestelyn talks with Richard Sarwal and Leng Leng Tan of Oracle product development about Oracle Enterprise Manager 10g Release 5.

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• Exalogic enables super fast Oracle Apps–Webcast November 29th

  - by JuergenKress

  Superfast Oracle Applications on Oracle Exalogic Elastic Cloud Webcast Series You’re invited to our Webcast series where you can get advice from Oracle experts on how Exalogic can provide high-speed performance for your Oracle JD Edwards, E-Business Suite and PeopleSoft Enterprise applications. By attending one or all of the webcasts in this series, you will: Learn the benefits of Oracle Engineered Systems. Understand the strategy of Oracle Apps on Oracle Engineered Systems. Realize performance gains with Oracle Exalogic Elastic Cloud. How to deploy Oracle Apps on Exalogic – best practices. Comprehend Oracle benchmarks results. Discover how to take next steps to deploy on Oracle Exalogic Elastic Cloud. Oracle Exalogic for Oracle PeopleSoft Applications Tuesday, November 29, 2011, 10 AM PST Speakers: Robert McDonald, Senior Principal Product Manager, Oracle Exalogic Nishit Rao, Director, Product Management, Oracle Fusion Middleware Register for the Webcast For regular information become a member in the WebLogic Partner Community please first login at http://partner.oracle.com and then visit: http://www.oracle.com/partners/goto/wls-emea Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: Exalogic Elastic Cloud,Peoplesoft,Exalogic,Oracle,OPN,Jürgen Kressrgen Kress,Nishit Rao,Robert McDonald

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• The importance of Unit Testing in BI

  - by Davide Mauri

  One of the main steps in the process we internally use to develop a BI solution is the implementation of Unit Test of you BI Data. As you may already know, I’ve create a simple (for now) tool that leverages NUnit to allow us to quickly create Unit Testing without having to resort to use Visual Studio Database Professional: http://queryunit.codeplex.com/ Once you have a tool like this one, you can start also to make sure that your BI solution (DWH and CUBE) is not only structurally sound (I mean, the cube or the report gets processed correctly), but you can also check that the logical integrity of your business rules is enforced. For example let’s say that the customer tell you that they will never create an invoice for a specific product-line in 2010 since that product-line is dismissed and will never be sold again. Ok we know that this in theory is true, but a lot of this business rule effectiveness depends on the fact the people does not do a mistake while inserting new orders/invoices and the ERP used implements a check for this business logic. Unfortunately these last two hypotesis are not always true, so you may find yourself really having some invoices for a product line that doesn’t exists anymore. Maybe this kind of situation in future will be solved using Master Data Management but, meanwhile, how you can give and idea of the data quality to your customers? How can you check that logical integrity of the analytical data you produce is exactly what you expect? Well, Unit Testing of a DWH or a CUBE can be a solution. Once you have defined your test suite, by writing SQL and MDX queries that checks that your data is what you expect to be, if you use NUnit (and QueryUnit does), you can then use a tool like NUnit2Report to create a nice HTML report that can be shipped via email to give information of data quality: In addition to that, since NUnit produces an XML file as a result, you can also import it into a SQL Server Database and then monitor the quality of data over time. I’ll be speaking about this approach (and more in general about how to “engineer” a BI solution) at the next European SQL PASS Adaptive BI Best Practices http://www.sqlpass.org/summit/eu2010/Agenda/ProgramSessions/AdaptiveBIBestPratices.aspx I’ll enjoy discussing with you all about this, so see you there! And remember: “if ain't tested it's broken!” (Sorry I don’t remember how said that in first place :-)) Share this post: email it! | bookmark it! | digg it! | reddit! | kick it! | live it!

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• Inside Red Gate - Project teams

  - by Simon Cooper

  Within each division in Red Gate, development effort is structured around one or more project teams; currently, each division contains 2-3 separate teams. These are self contained units responsible for a particular development project. Project team structure The typical size of a development team varies, but is normally around 4-7 people - one project manager, two developers, one or two testers, a technical author (who is responsible for the text within the application, website content, and help documentation) and a user experience designer (who designs and prototypes the UIs) . However, team sizes can vary from 3 up to 12, depending on the division and project. As an rule, all the team sits together in the same area of the office. (Again, this is my experience of what happens. I haven't worked in the DBA division, and SQL Tools might have changed completely since I moved to .NET. As I mentioned in my previous post, each division is free to structure itself as it sees fit.) Depending on the project, and the other needs in the division, the tech author and UX designer may be shared between several projects. Generally, developers and testers work on one project at a time. If the project is a simple point release, then it might not need a UX designer at all. However, if it's a brand new product, then a UX designer and tech author will be involved right from the start. Developers, testers, and the project manager will normally stay together in the same team as they work on different projects, unless there's a good reason to split or merge teams for a particular project. Technical authors and UX designers will normally go wherever they are needed in the division, depending on what each project needs at the time. In my case, I was working with more or less the same people for over 2 years, all the way through SQL Compare 7, 8, and Schema Compare for Oracle. This helped to build a great sense of camaraderie wihin the team, and helped to form and maintain a team identity. This, in turn, meant we worked very well together, and so the final result was that much better (as well as making the work more fun). How is a project started and run? The product manager within each division collates user feedback and ideas, does lots of research, throws in a few ideas from people within the company, and then comes up with a list of what the division should work on in the next few years. This is split up into projects, and after each project is greenlit (I'll be discussing this later on) it is then assigned to a project team, as and when they become available (I'm sure there's lots of discussions and meetings at this point that I'm not aware of!). From that point, it's entirely up to the project team. Just as divisions are autonomous, project teams are also given a high degree of autonomy. All the teams in Red Gate use some sort of vaguely agile methodology; most use some variations on SCRUM, some have experimented with Kanban. Some store the project progress on a whiteboard, some use our bug tracker, others use different methods. It all depends on what the team members think will work best for them to get the best result at the end. From that point, the project proceeds as you would expect; code gets written, tests pass and fail, discussions about how to resolve various problems are had and decided upon, and out pops a new product, new point release, new internal tool, or whatever the project's goal was. The project manager ensures that everyone works together without too much bloodshed and that thrown missiles are constrained to Nerf bullets, the developers write the code, the testers ensure it actually works, and the tech author and UX designer ensure that people will be able to use the final product to solve their problem (after all, developers make lousy UI designers and technical authors). Projects in Red Gate last a relatively short amount of time; most projects are less than 6 months. The longest was 18 months. This has evolved as the company has grown, and I suspect is a side effect of the type of software Red Gate produces. As an ISV, we sell packaged software; we only get revenue when customers purchase the ready-made tools. As a result, we only get a sellable piece of software right at the end of a project. Therefore, the longer the project lasts, the more time and money has to be invested by the company before we get any revenue from it, and the riskier the project becomes. This drives the average project time down. Small project teams are the core of how Red Gate produces software, and are what the whole development effort of the company is built around. In my next post, I'll be looking at the office itself, and how all 200 of us manage to fit on two floors of a small office building.

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• Five Things Learned at the BSR Conference in San Francisco on Nov 2nd-4th

  - by Evelyn Neumayr

  The BSR Conference 2011—“Redefining Leadership”—held from Nov 2nd to Nov 4th in San Francisco, with Oracle as one of the main sponsors, saw senior business executives, civil society representatives, and other experts from around the world gathering to share strategies and insights on the future of sustainability. The general conference sessions kicked off on November 2nd with a plenary address by former U.S. Vice President Al Gore. Other sessions were presented by CEOs of the caliber of Carl Bass (Autodesk), Brian Dunn (Best Buy), Carlos Brito (Anheuser-Busch InBev) and Ofra Strauss (Strauss Group). Here are five key highlights from the conference: 1.      The main leadership challenge is integrating sustainability into core business functions and overcoming short-termism. The “BSR GlobeScan State of Sustainable Business Poll 2011” - a survey of nearly 500 business leaders from 300 member companies - shows that 84% of respondents are optimistic that global businesses will embrace CSR/sustainability as part of their core strategies and operations in the next five years but consider integrating sustainability into their core business functions the key challenge. It is still difficult for many companies that are committed to the sustainability agenda to find investors that understand the long-term implications and as Al Gore said “Many companies are given the signal by the investors that it is the short term results that matter and that is a terribly debilitating force in the market.” 2.      Companies are required to address increasing compliance requirements and transparency in their supply chain, especially in relation with conflict minerals legislation and water management. The Dodd-Frank legislation, OECD guidelines, and the upcoming Securities and Exchange Commission (SEC) rules require companies to monitor upstream the sourcing of tin, tantalum, tungsten, and gold, but given the complexity of this issue companies need to collaborate and partner with peer companies in their industry as well as in other industries to understand how to address conflict minerals in their supply chains. The Institute of Public and Environmental Affairs’ (IPE) China Water Pollution Map enables the public to access thousands of environmental quality, discharge, and infraction records released by various government agencies. Empowered with this information, the public has the opportunity to place greater pressure on polluting companies to comply with environmental standards and create solutions to improve their performance. 3.      A new standard for reporting on supply chain greenhouse gas emissions is available. The New “Scope 3” Supply Chain Greenhouse Gas Inventory Standard, released on October 4th 2011, is the only international greenhouse gas emissions standard that accounts for the full lifecycle of a company’s products. It provides a framework for companies to account for indirect emissions outside of energy use, such as transportation, manufacturing, and distribution, and it incorporates both upstream and downstream impacts of a product. With key investors now listing supplier vulnerability to rising energy prices and disruptions of service as a key concern, greenhouse gas (GHG) management isn’t just for leading companies but a necessity for any business. 4.      Environmental, social, and corporate governance (ESG) reporting is becoming increasingly important to investors and other stakeholders. While European investors have traditionally driven the ESG agenda, U.S. investors are increasingly including ESG data in their analyses. This trend will likely increase as stakeholders continue to demand that an ESG lens be applied to their investments. Investors are increasingly looking to partner on sustainability, as they see the benefits of ESG providing significant returns on investment. 5.      Software companies are offering an increasing variety of solutions to help drive changes and measure performance internally, in supply chains, and across peer companies. The significant challenge is how to integrate different software systems to facilitate decision-making based on a holistic understanding of trade-offs. Jon Chorley, Chief Sustainability Officer and Vice President, Supply Chain Management Product Strategy at Oracle was a panelist in the “Trends in Sustainability Software” session and commented that, “How we think about our business decisions really comes down to how we think about cost. And as long as we don’t assign a cost to things that have an environmental impact or social impact, then we make decisions based on incomplete information. If we could include that in the process that determines ‘Is this product profitable? we would then have a much better decision.” For more information on BSR visit www.brs.org. You can also view highlights of the plenary session at http://www.bsr.org/en/bsr-conference/session-summaries/2011. Oracle is proud to be a sponsor of this BSR conference. By Elena Avesani, Principal Product Strategy Manager, Oracle          

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• Join Our Call: Sun Storage 2500-M2 Announcement

  - by user797911

  Oracle's Sun Storage 2500-M2 array brings together the latest Fibre Channel (FC) and SAS2 technologies with Oracle's Sun Storage Common Array software from Oracle to create a robust solution that’s equally adept in an entry-level storage area network (SAN) for the mid-size business and integrating into an existing storage network within the enterprise. The Sun Storage 2500-M2 replaces Sun's Storage 2500 array product line and is designed so that the customer may have a quick qualification time for fast and easy deployment in the traditional 2500 environments. Jun Jang, Oracle Principal Product Manager will be hosting this 1 hour live call (a recording will be available), please join us to find out more: Event Date: 24-JUN-11 Event Time: 08:00 am PST/PDT/4pm UK time Web Registration and Access: http://oukc.oracle.com/static09/opn/login/?t=livewebcast|c=1031672594 Access for Mobile Devices: http://my.oracle.com/content/web/cnt636926 Call Provider: Intercall International Participant Dial-In Number: 706-634-8508 Additional International Dial-In Numbers Link: http://www.intercall.com/national/oracleuniversity/gdnam.html Dial-In Passcode: 96395

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• Join Our Call: Sun Storage 2500-M2 Announcement

  - by mseika

  Oracle's Sun Storage 2500-M2 array brings together the latest Fibre Channel (FC) and SAS2 technologies with Oracle's Sun Storage Common Array software from Oracle to create a robust solution that’s equally adept in an ! entry-level storage area network (SAN) for the mid-size business and integrating into an existing storage network within the enterprise. The Sun Storage 2500-M2 replaces Sun's Storage 2500 array product line and is designed so that the customer may have a quick qualification time for fast and easy deployment in the traditional 2500 environments. Jun Jang, Oracle Principal Product Manager will be hosting this 1 hour live call (a recording will be available), please join us to find out more:24. Jun 2011 08:00 am PST/PDT/4pm UK timeWeb Registration and AccessAccess for Mobile DevicesInternational Participant Dial-In Number: 706-634-8508Additional International Dial-In Numbers LinkDial-In Passcode: 6395

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• Tips on ensuring Model Quality

  - by [email protected]

  Given enough data that represents well the domain and models that reflect exactly the decision being optimized, models usually provide good predictions that ensure lift. Nevertheless, sometimes the modeling situation is less than ideal. In this blog entry we explore the problems found in a few such situations and how to avoid them.1 - The Model does not reflect the problem you are trying to solveFor example, you may be trying to solve the problem: "What product should I recommend to this customer" but your model learns on the problem: "Given that a customer has acquired our products, what is the likelihood for each product". In this case the model you built may be too far of a proxy for the problem you are really trying to solve. What you could do in this case is try to build a model based on the result from recommendations of products to customers. If there is not enough data from actual recommendations, you could use a hybrid approach in which you would use the [bad] proxy model until the recommendation model converges.2 - Data is not predictive enoughIf the inputs are not correlated with the output then the models may be unable to provide good predictions. For example, if the input is the phase of the moon and the weather and the output is what car did the customer buy, there may be no correlations found. In this case you should see a low quality model.The solution in this case is to include more relevant inputs.3 - Not enough cases seenIf the data learned does not include enough cases, at least 200 positive examples for each output, then the quality of recommendations may be low. The obvious solution is to include more data records. If this is not possible, then it may be possible to build a model based on the characteristics of the output choices rather than the choices themselves. For example, instead of using products as output, use the product category, price and brand name, and then combine these models.4 - Output leaking into input giving the false impression of good quality modelsIf the input data in the training includes values that have changed or are available only because the output happened, then you will find some strong correlations between the input and the output, but these strong correlations do not reflect the data that you will have available at decision (prediction) time. For example, if you are building a model to predict whether a web site visitor will succeed in registering, and the input includes the variable DaysSinceRegistration, and you learn when this variable has already been set, you will probably see a big correlation between having a Zero (or one) in this variable and the fact that registration was successful.The solution is to remove these variables from the input or make sure they reflect the value as of the time of decision and not after the result is known. 

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• My Latest Hare-Brained Scheme

  - by Liam McLennan

  I have not had a significant side project for a while but I have been working on a product idea. Its an analytics application that analyses twitter data and reports on market sentiment. The target market is companies who want to track trends in consumer sentiment. My idea is to teach the application to divide relevant tweets into ‘positive’ and ‘negative’ categories. If the input was the set of tweets featuring the word ‘telstra’ the application would find the following tweet:   and put it in the ‘negative’ category. Collecting data in this fashion facilitates the creation of graphs such as: which can then be correlated against events, such as a share offer or new product release. I may go ahead and build this, just because I am a programmer and it amuses me to do so. My concerns are: There  is no market for this tool There is a market, but I don’t understand it and have no way to reach it.

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• Hiding php includes from search spiders?

  - by 21stcn

  Quick and simple question. I have 80+ html files which I want to be crawled. They are individual product pages. Each of these pages calls its content using php includes. These php include files are in a separate folder on the server and contain the core content for the individual product pages. I just wanted to ask, if I use robots.txt or .htaccess to prevent crawling of the directory that holds the php content files, will there be no issue crawling the html pages which include these files? What I want to achieve is have the html files indexed with the php content included in them, but I don't want visitors landing on the php content pages, nor have these php files indexed as duplicate content. Just clarification needed as to whether it is safe to block spiders from accessing the php folder, without this affecting the html files being indexed with the included content. Is this the best way to do things? Or should I just leave the content php files to be crawled?

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• Bad Data is Really the Monster

  - by Dain C. Hansen

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Bad Data is really the monster – is an article written by Bikram Sinha who I borrowed the title and the inspiration for this blog. Sinha writes: “Bad or missing data makes application systems fail when they process order-level data. One of the key items in the supply-chain industry is the product (aka SKU). Therefore, it becomes the most important data element to tie up multiple merchandising processes including purchase order allocation, stock movement, shipping notifications, and inventory details… Bad data can cause huge operational failures and cost millions of dollars in terms of time, resources, and money to clean up and validate data across multiple participating systems. Yes bad data really is the monster, so what do we do about it? Close our eyes and hope it stays in the closet? We’ve tacked this problem for some years now at Oracle, and with our latest introduction of Oracle Enterprise Data Quality along with our integrated Oracle Master Data Management products provides a complete, best-in-class answer to the bad data monster. What’s unique about it? Oracle Enterprise Data Quality also combines powerful data profiling, cleansing, matching, and monitoring capabilities while offering unparalleled ease of use. What makes it unique is that it has dedicated capabilities to address the distinct challenges of both customer and product data quality – [different monsters have different needs of course!]. And the ability to profile data is just as important to identify and measure poor quality data and identify new rules and requirements. Included are semantic and pattern-based recognition to accurately parse and standardize data that is poorly structured. Finally all of the data quality components are integrated with Oracle Master Data Management, including Oracle Customer Hub and Oracle Product Hub, as well as Oracle Data Integrator Enterprise Edition and Oracle CRM. Want to learn more? On Tuesday Nov 15th, I invite you to listen to our webcast on Reduce ERP consolidation risks with Oracle Master Data Management I’ll be joined by our partner iGate Patni and be talking about one specific way to deal with the bad data monster specifically around ERP consolidation. Look forward to seeing you there!

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• Identity R2 in London Oct 24th with Amit Jasuja

  - by Naresh Persaud

  Join Amit Jasuja, Senior Vice President Identity Management and Security, Oracle, and Peter Boyle, Head of Identity Services, BT in London on 24th October 2012 for the UK launch of Oracle Identity Management 11gR2. You’ll learn more about the evolution of this exceptional business solution and get the unique opportunity to network with existing Oracle customers and speak directly with Oracle product experts The agenda includes: An overview of capabilities Product demonstrations Customer presentations An interactive panel discussion Amit Jasuja will also be available for 1:1 meetings. Please email [email protected] to request a meeting with Amit. Click here to Register. 

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