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• Delivery terminology and order of magnitude

  - by Peter Turner

  What is the standard way of describing how software products are released and the proportionate order of magnitude to which the changes relative to the software product are conveyed? Is Release Update Patch Bug Fix redundant? or Is Update Patch too terse? As an end user I'd think that all bug fixes are patches (insofar as they are not 100% new code) and all patches should be updates (insofar as they don't degrade the product) and all updates should be releases (insofar as they are actually released), but this really doesn't help anyone understand why they need to get them. Then, if the person who makes the software change appends "critical" or "zero-day" in the notes, I would be unwise to leave the changes unapplied.

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• How do bug reports factor in to a sprint?

  - by Mark Ingram

  I've been reading up on Scrum recently. From my understanding, a meeting is held before the sprint starts, to decide what gets moved from the product backlog to the upcoming sprint backlog. Once a feature is completed in the current sprint, it will go into the "Ready to QA" bucket, and it's at this point that I'm getting confused. Do bug reports go back into the product backlog? I assume they can't go back into the sprint backlog as we've already decided what work will be done for this cycle? What happens when QA finds a bug? Where does it go?

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• How to shift development culture from tech fetish to focusing on simplicity and getting things done?

  - by Serge

  Looking for ways to switch team/individual culture from chasing latest fads, patterns, and all kinds of best practices to focusing on finding quickest and simplest solutions and shipping features. My definition of "tech fetish": Chasing latest fads, applying new technologies and best practices without considering product/project impact, focusing on micro optimization, creating platforms and frameworks instead of finding simple and quick ways to ship product features. Few examples of culture differences: From "Spent a day on trying to map database query with five complex joins in NHibernate" to "Wrote a SQL query and used DataReader to pull data in" From "Wrote super-fast JSON parser in C++" to "Used Python to parse JSON response and call C++ code" From "Let's use WCF because it supports all possible communication standards" to "REST is simple text-based format, let's stick with it and use simple HTTP handlers"

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• Internal and external API architecture

  - by Tacomanator

  The company I work for maintains a successful SaaS product that grew "organically" over the years. We are planning to expand the line with a suite of new products that will share data with the existing product. To support this, we are looking to consolidate business logic into a single place: a web service layer. The WS layer will be used by: The web applications A tool to import data A tool to integrate with other client software (not an API per se) We also want to create an API that can be used by our customers that are capable of using it to create their own integrations. We are struggling with the following question: Should the internal API (aka the WS layer) and the external API be one in the same, with security and permission settings to control what can be done by who, or should they be two separate applications where the external API just calls the internal API like any other application? So far in our debate it seems that separating them may be more secure, but will add overhead. What have others done in a similar situation?

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• Wireless not working with an Atheros AR9285

  - by Neeraj

  I recently installed Ubuntu 12.04 and found my wireless card is not detected by OS. I tired to detect it by network manager but still it is not get output of the required command: toor@Linux:~$ sudo lshw -class network *-network description: Ethernet interface product: AR8131 Gigabit Ethernet vendor: Atheros Communications Inc. physical id: 0 bus info: pci@0000:03:00.0 logical name: eth0 version: c0 serial: f0:de:f1:9e:22:4d size: 100Mbit/s capacity: 1Gbit/s width: 64 bits clock: 33MHz capabilities: pm msi pciexpress vpd bus_master cap_list ethernet physical tp 10bt 10bt-fd 100bt 100bt-fd 1000bt-fd autonegotiation configuration: autonegotiation=on broadcast=yes driver=atl1c driverversion=1.0.1.0-NAPI duplex=full firmware=N/A ip=124.123.227.84 latency=0 link=yes multicast=yes port=twisted pair speed=100Mbit/s resources: irq:44 memory:f2400000-f243ffff ioport:2000(size=128) *-network UNCLAIMED description: Network controller product: AR9285 Wireless Network Adapter (PCI-Express) vendor: Atheros Communications Inc. physical id: 0 bus info: pci@0000:04:00.0 version: 01 width: 64 bits clock: 33MHz capabilities: pm msi pciexpress bus_master cap_list configuration: latency=0 resources: memory:f2500000-f250ffff and toor@Linux:~$ rfkill list all 0: ideapad_wlan: Wireless LAN Soft blocked: yes Hard blocked: no 1: ideapad_bluetooth: Bluetooth Soft blocked: yes Hard blocked: no Please let me know what more info is required to resolve it.

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• determine collision angle on a rotating body

  - by jorb

  update: new diagram and updated description I have a contact listener set up to try and determine the side that a collision happened at relative to the a bodies rotation. One way to solve this is to find the value of the yellow angle between the red and blue vectors drawn above. The angle can be found by taking the arc cosine of the dot product of the two vectors (Evan pointed this out). One of my points of confusion is the difference in domain of the atan2 function html canvas coordinates and the Box2d rotation information. I know I have to account for this somehow... SS below questions: Does Box2D provide these angles more directly in the collision information? Am I even on the right track? If so, any hints? I have the following javascript so far: Ship.prototype.onCollide = function (other_ent,cx,cy) { var pos = this.body.GetPosition(); //collision position relative to body var d_cx = pos.x - cx; var d_cy = pos.y - cy; //length of initial vector var len = Math.sqrt(Math.pow(pos.x -cx,2) + Math.pow(pos.y-cy,2)); //body angle - can over rotate hence mod 2*Pi var ang = this.body.GetAngle() % (Math.PI * 2); //vector representing body's angle - same magnitude as the first var b_vx = len * Math.cos(ang); var b_vy = len * Math.sin(ang); //dot product of the two vectors var dot_prod = d_cx * b_vx + d_cy * b_vy; //new calculation of difference in angle - NOT WORKING! var d_ang = Math.acos(dot_prod); var side; if (Math.abs(d_ang) < Math.PI/2 ) side = "front"; else side = "back"; console.log("length",len); console.log("pos:",pos.x,pos.y); console.log("offs:",d_cx,d_cy); console.log("body vec",b_vx,b_vy); console.log("body angle:",ang); console.log("dot product",dot_prod); console.log("result:",d_ang); console.log("side",side); console.log("------------------------"); }

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• Introduction to Oracle's Primavera P6 Analytics

  Primavera P6 Analytics is a new product offering from Oracle which utilizes the Oracle BI product, Oracle Business Intelligence Suite Enterprise Edition Plus (Oracle BI EE Plus), to provide root-cause analysis, manage by exception and early-warning problem indicators from your P6 Enterprise Project Portfolio Management projects and portfolios. Out of the box reports and dashboards provide drill-down and drill-through insight to action where you can jump directly into the problem areas in Primavera P6 Enterprise Project Portfolio Management to course-correct or implement best practices based on successful project implementations. A complete view into all of your projects histories provides the trends and analysis needed to identify the best course of action to take next.

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• 3 Reasons You Need To Know Something About Every Technology

  - by Tim Murphy

  I make my living as a consultant and a general technologist.  I credit my success to the fact that I have never been afraid to pick up any product, language or platform needed to get the job done.  While Microsoft technologies I my mainstay, I have done work on mainframe and UNIX platforms and have worked with a wide variety of database engines.  Each one has it’s use and most times it is less expensive to find a way to communicate with an existing system than to replace it. So what are the main benefits of expending the effort to learn a new technology? New ways to solve problems Accelerate development Advise clients and get new business opportunities By new technology I mean ones that you haven’t had experience with before.  They don’t have to be the the one that just came out yesterday.  As they say, those who do not learn from history are bound to repeat it.  If you can learn something from an older technology it can be just as valuable as the shiny new one.  Either way, when you add another tool to your kit you get a new view on each problem you face.  This makes it easier to create a sound solution. The next thing you can learn from working with different products and techniques is how to more efficiently develop solve problems.  Many times if you are working with a new language you will find that there are specific design patterns that are used with it in normal use.  These can usually be applied with most languages.  You just needed to be exposed to them. The last point is about helping your clients and helping yourself.  If you can get in on technologies early you will have advantage over your competition in the market.  You will also be able to honestly advise you client on why they should or should not go with a new product.  Being able to compare products and their features is always an ability that stake holders appreciate. You don’t need to learn every detail of a product.  Learn enough to function and get an idea of how to use the technology.  Keep eating those technology Wheaties and you will be ready to go the distance in any project. del.icio.us Tags: Technology,technologists,technology generalist,Software Architecture

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• How does EJIE, Basque Government's IT arm, uses Oracle WebLogic

  - by Ruma Sanyal

  Watch Mike Lehmann, Senior Director of Product Management from Oracle and Oscar Guadilla, Senior Architect from EJIE, Basque Government's IT Company, discuss EJIE's implementation of Oracle WebLogic Server. Hear EJIE's history with Oracle WebLogic Server, how and why they are using it for its web application platform, common services, file services, and intranet and the benefits they are gleaning. In addition, hear how EJIE is using WebLogic JMS for document management common service integration in its Eco-government project. While you are at it, since you are at our youtube channel (youtube.com/oracleweblogic) already, take a look at the various 'how to' videos Jeff West, Steve Button and others from our product management team have published here. Topics such as WebLogic Maven Plugin, TopLink Grid, How to Patch a WebLogic domain and much more are covered. Great way to spend some of your downtime during the holidays! :)   

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• Il PLM per l'industria Famaceutica

  - by Paolo Leveghi

  Di fronte ad una platea di rappresentanti dell'industria farmaceutica si è svolto Venerdi 9 Novembre a Roma un seminario dal titolo: "INNOVAZIONE TECNOLOGICA ED EFFICENZA OPERATIVA", che si poneva l'obiettivo di stimolare nei presenti la curiosità intorno ai temi del Project Management e del Product Lifecycle Management. Partendo dalla teoria, illustrata dal Prof. Corvaglia, ci si è poi addentrati nel pratico, con esempi e testimonianze di aziende italiane ed estere.Questi gli interventi: L'esperienza nella gestione di vita del prodotto  La nuova sfida del farmaco: rimanere “originali”  Paolo Prandini, Master Principal Sales Consultant, Oracle Italy Pharmaceutical Global Product Data ManagementJean-Pierre Merx | Sales Director Southern Europe, Oracle L'interazione è stata viva, testimoniata dalle tante domande sollevate durante gli interventi ed al proanzo che ha seguito i lavori. Se avete interesse a ricevere copia delle presentazioni, inviate una mail a paolo.leveghi-AT-oracle.com

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• Oracle ADF Mobile is Now Available!

  - by Michelle Kimihira

  We are happy to announce availability of Oracle ADF Mobile, part of Oracle ADF (Application Development Framework). Oracle ADF is an HTML5 & Java-based framework that enables developers to build and deploy to iOS and Android devices from one application code base. By using open standards like HTML5 for a cross-platform consistent interface and Java for the application logic, companies can readily leverage existing skill and resources to develop mobile applications for iOS and Android.  There’s no need to learn a new platform specific programming language for each device.  With Oracle ADF Mobile -  you simply write once, deploy to many! Read the press release here.     On Wednesday, we will be featuring a blog on developing mobile applications and exploring the different options: Web, Native, or Hybrid. Additional Information Blog: ADF Blog Product Information on OTN: ADF Mobile Product Information on Oracle.com: Oracle Fusion Middleware Follow us on Twitter and Facebook Subscribe to our regular Fusion Middleware Newsletter

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• Enterprise Trade Compliance: Changing Trade Operations around the World

  - by John Murphy

  We live in a world of incredible bounty and speed where any product can be delivered anywhere on earth. However, our world is also filled with challenges for business – where volatility, uncertainty, risk, and chaos are our daily companions. To prosper amid the realities of this new world, organizations cannot rely on old strategies; they need new business models. Key trends within the global economy are mandating that companies fully integrate global trade management best practices within broader supply chain management strategies, rather than simply leaving it as a discrete event at the end of the order or procurement cycle. To explain, many companies face a complicated and changing compliance environment. This is directly linked to the speed and configuration of the supply chain, particularly with the explosion of new markets, shorter service cycles and ship times, accelerating rates of globalization and outsourcing, and increasing product complexity and regulation. Read More...

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• Is it okay to have people with multiple roles in a Scrum team?

  - by Wayne M

  I'm evaluating some Agile-style methodologies for possible introduction to my team. With Scrum, is it allowable to have the same person perform multiple roles? We have a small team of four developers and a web designer; we don't really have a lead (I fulfill this role), QA testers or business analysts, and all of our development tasks come from the CIO. Automated testing is seen as a total waste of time, and everything focuses on speed and not quality. What will happen is the CIO will come up with a development task (whether a feature or a bug) and give it to a developer (not to the whole team, to an individual, often in private or out of the blue) who is then expected to get it completed. The CIO doesn't gather requirements beyond the initial idea (and this has bitten us before as we'll implement something only to find out that none of the end users can use the feature, because they weren't consulted or even informed about it before we developed it, and in a panic we'll be told to revert the change) but requires say in/approval of everything that we do. First things first, is a Scrum style something to consider to introduce some standards and practices? From reading, Scrum seems to rely on a bit more trust and communication and focuses more on project management than on development, which is something we are completely devoid of as we don't have any semblance of project management at present. Second, if it can work is it unreasonable for someone, let's say myself, to act as both ScrumMaster and a developer? Or for a developer to also be the Product Owner (although chances are this will be the CIO, who isn't a developer)? I realize the Scrum Master and the Product Owner should be different people but at the same time I don't think we have anyone who has the qualities of a Product Owner (chances are it would turn into a "I need all these stories, I don't care how but get it done" type of deal and/or any freeze would be unfrozen on a whim). It seems to me that I might need to pick and choose pieces of Scrum/XP/Lean to compensate for how things are done currently, as it's highly unlikely that the mentality can be changed; for instance Pair Programming would never fly (seen as a waste, you get half the tasks done if you need two people for everything), TDD would be a hard sell, but short cycles would be welcomed.

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• New AutoVue for Agile Data Sheet & Solution Brief

  - by Pam Petropoulos

  AutoVue for Agile visualization solutions deliver best-in-class document and CAD (MCAD and ECAD) visualization and collaboration capabilities directly within Oracle Agile PLM. With AutoVue for Agile solutions, companies can enable visual decision-making across the product lifecycle and simplify end-to-end design to manufacturing. They can also optimize new product development and introduction, as well as change management processes, and enable more efficient collaboration with global supply chain partners without jeopardizing critical intellectual property. Check out the latest AutoVue for Agile materials which outline the capabilities of the AutoVue 2D Professional for Agile and AutoVue Electro-Mechanical Professional for Agile solutions and their corresponding benefits. Click here for the data sheet. Click here for the solution brief.

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• Will my site containing duplicate content be accepted in Adsense

  - by user5858

  I've a new site just over 6 months with 50 unique visitors daily. It has good amount of duplicate pages which are not copyrighted. For example I've copied related companies product FAQ's "as is" in the site. Moreover I'm not supposed to modify a company's product's faqs. I fear my login may be banned by Adsense if I submit it. So I want to know: 1) Whether I can submit it for Adsense account 2) Whether Google can penalize me and in what way 3) How would Google come to know that the duplicate content on my site is not copyrighted?

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• My page no longer shows up in Google's results for a keyword

  - by user6456

  I have a small website about a commercial product, with a description and tutorial. 2 days ago it was in position 11th in Google search results, without any kind of SEO optimization on my part. Today it's gone. Totally gone - not even in the first 200 results. It's still very high in bing.com and duckduckgo.com. The site is very on topic. It's hosted under domain Keyword.com, and it's about commercial product which addresses the Keyword. How can I know what happened?

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• Messenger Connect: A New API Strategy for Microsoft to Build its Own Social Graph

  Microsoft's new product is part of a trend toward open APIs.

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• Messenger Connect: A New API Strategy for Microsoft to Build its Own Social Graph

  Microsoft's new product is part of a trend toward open APIs.

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• Business Analytics Oracle Partner Advisory Council 2013

  - by Mike.Hallett(at)Oracle-BI&EPM

  72 544x376 WHEN: Friday the 20th of September 2013 (just before OpenWorld) Register by: 1st of August 2013 WHERE: Sofitel San Francisco Bay 223 Twin Dolphin Drive, 94065 REDWOOD CITY, CA, USA Don’t miss this once a year opportunity to meet and drive a closer engagement with Oracle’s global Product Management Team: Oracle global Product Management will host this workshop. Target group: ACE Directors, Lead Consultants and key architects from our partners Topics: Product Development Roadmap, Partner project experience, your feedback, Q&A session For any inquiries please contact [email protected] As part of registering for the event, please note that you will need to complete the BI / EPM PAC-survey. Thank you for taking the time to provide this, your valuable input. The PAC (one for BI, and a separate track for Hyperion) is free of charge, but is only for OPN Specialised member partners, and is subject to availability. (Please do not attend unless you have received a confirmation from Oracle to do so.) Registration Link Coming Soon We do hope you will be able to join us - and I look forward to welcoming you in San Francisco. Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Multiple domains

  - by menardmam

  I got 6 domains : company.ca and company.com (because both where free, but we are a canadian company but can do business with the rest of the world). Then, we sell sportwear because of the company name is totally unknown to the world. Our product is we have bought product specific domain : chandails.ca and t-shirt.ca as well as shorts.ca and shorts.com. So those 6 domains are mine. Now what is the best way to do? Now all are 301 redirect to the main company name (.com) or make micro-site, super simple one page optimized for just shirt and one for shorts, then tell people to know more, go to the main site. Because now, I cannot really find the benefit of the search word in domain name edge if never somebody see something in that domain... I got confused and don't find strait answer to this question.

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• SOA Learning Library

  - by JuergenKress

  Oracle provides a comprehensive product-focused curriculum for the SOA and BPM product suites. Focused technical courses, with hands-on labs, are offered in classrooms and over the Internet. See Oracle University´s website for more information. Oracle also provides short, topic-focused training via the Oracle Learning Library. This content is available to all customers and is available free of charge. You will find task-focused instructions (Oracle By Example), videos and short eLearning lessons there. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: SOA education,SOA learning libary,SOA Community,Oracle SOA,Oracle BPM,BPM Community,OPN,Jürgen Kress

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• Inspiron 5720 unclaimed hardware

  - by Chelios

  I have two unclaimed devices in my Dell Inspiron 5720: *-display UNCLAIMED description: 3D controller product: NVIDIA Corporation vendor: NVIDIA Corporation physical id: 0 bus info: pci@0000:01:00.0 version: a1 width: 64 bits clock: 33MHz capabilities: pm msi pciexpress cap_list configuration: latency=0 resources: memory:f0000000-f0ffffff memory:c0000000-cfffffff memory:d0000000-d1ffffff ioport:3000(size=128) *-serial UNCLAIMED description: SMBus product: 7 Series/C210 Series Chipset Family SMBus Controller vendor: Intel Corporation physical id: 1f.3 bus info: pci@0000:00:1f.3 version: 04 width: 64 bits clock: 33MHz configuration: latency=0 resources: memory:f1614000-f16140ff ioport:efa0(size=32) What are these devices and what drivers do I need for them? Thanks!

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• Understanding the 'High Performance' meaning in Extreme Transaction Processing

  - by kyap

  Despite my previous blogs entries on SOA/BPM and Identity Management, the domain where I'm the most passionated is definitely the Extreme Transaction Processing, commonly called XTP.I came across XTP back to 2007 while I was still FMW Product Manager in EMEA. At that time Oracle acquired a company called Tangosol, which owned an unique product called Coherence that we renamed to Oracle Coherence. Beside this innovative renaming of the product, to be honest, I didn't know much about it, except being a "distributed in-memory cache for Extreme Transaction Processing"... not very helpful still.In general when people doesn't fully understand a technology or a concept, they tend to find some shortcuts, either correct or not, to justify their lack-of understanding... and of course I was part of this category of individuals. And the shortcut was "Oracle Coherence Cache helps to improve Performance". Excellent marketing slogan... but not very meaningful still. By chance I was able to get away quickly from that group in July 2007* at Thames Valley Park (UK), after I attended one of the most interesting workshops, in my 10 years career in Oracle, delivered by Brian Oliver. The biggest mistake I made was to assume that performance improvement with Coherence was related to the response time. Which can be considered as legitimus at that time, because after-all caches help to reduce latency on cached data access, hence reduce the response-time. But like all caches, you need to define caching and expiration policies, thinking about the cache-missed strategy, and most of the time you have to re-write partially your application in order to work with the cache. At a result, the expected benefit vanishes... so, not very useful then?The key mistake I made was my perception or obsession on how performance improvement should be driven, but I strongly believe this is still a common problem to most of the developers. In fact we all know the that the performance of a system is generally presented by the Capacity (or Throughput), with the 2 important dimensions Speed (response-time) and Volume (load) :Capacity (TPS) = Volume (T) / Speed (S)To increase the Capacity, we can either reduce the Speed(in terms of response-time), or to increase the Volume. However we tend to only focus on reducing the Speed dimension, perhaps it is more concrete and tangible to measure, and nicer to present to our management because there's a direct impact onto the end-users experience. On the other hand, we assume the Volume can be addressed by the underlying hardware or software stack, so if we need more capacity (scale out), we just add more hardware or software. Unfortunately, the reality proves that IT is never as ideal as we assume...The challenge with Speed improvement approach is that it is generally difficult and costly to make things already fast... faster. And by adding Coherence will not necessarily help either. Even though we manage to do so, the Capacity can not increase forever because... the Speed can be influenced by the Volume. For all system, we always have a performance illustration as follow: In all traditional system, the increase of Volume (Transaction) will also increase the Speed (Response-Time) as some point. The reason is simple: most of the time the Application logics were not designed to scale. As an example, if you have a while-loop in your application, it is natural to conceive that parsing 200 entries will require double execution-time compared to 100 entries. If you need to "Speed-up" the execution, you can only upgrade your hardware (scale-up) with faster CPU and/or network to reduce network latency. It is technically limited and economically inefficient. And this is exactly where XTP and Coherence kick in. The primary objective of XTP is about designing applications which can scale-out for increasing the Volume, by applying coding techniques to keep the execution-time as constant as possible, independently of the number of runtime data being manipulated. It is actually not just about having an application running as fast as possible, but about having a much more predictable system, with constant response-time and linearly scale, so we can easily increase throughput by adding more hardwares in parallel. It is in general combined with the Low Latency Programming model, where we tried to optimize the network usage as much as possible, either from the programmatic angle (less network-hoops to complete a task), and/or from a hardware angle (faster network equipments). In this picture, Oracle Coherence can be considered as software-level XTP enabler, via the Distributed-Cache because it can guarantee: - Constant Data Objects access time, independently from the number of Objects and the Coherence Cluster size - Data Objects Distribution by Affinity for in-memory data grouping - In-place Data Processing for parallel executionTo summarize, Oracle Coherence is indeed useful to improve your application performance, just not in the way we commonly think. It's not about the Speed itself, but about the overall Capacity with Extreme Load while keeping consistant Speed. In the future I will keep adding new blog entries around this topic, with some sample codes experiences sharing that I capture in the last few years. In the meanwhile if you want to know more how Oracle Coherence, I strongly suggest you to start with checking how our worldwide customers are using Oracle Coherence first, then you can start playing with the product through our tutorial.Have Fun !

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• Rapid Application Development, good, bad or ugly?

  - by chrisw

  I have been working for such a shop for the past three years and I know deep down it cannot be like this everywhere. When I think of Rapid Application Development I immediately think programming without fore-thought. For example, when my company decides to come out with a new product, they don't do any type of relationship mapping, no ER diagrams, no round table discussions on expandability. No, the senior developer that ends up working on the product puts together a screen shot walk-through of the application to show to the client. Once the client signs off on the project work is underway by the senior developer. Now you have a senior developer (I use that term "senior" loosely) coding the application in under a week with no unit testing. Well I guess the good to this is it keeps programmers employed due to the enormous amount of unforeseen "features" in the newly created application. Have any of you dealt with a company like this? If you did how did you preserve your sanity?

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• Identity Globe Trotters (Sep Edition): The Social Customer

  - by Tanu Sood

  Welcome to the inaugural edition of our monthly series - Identity Globe Trotters. Starting today, the last Friday of every month, we will explore regional commentary on Identity Management. We will invite guest contributors from around the world to share their opinions and experiences around Identity Management and highlight regional nuances, specific drivers, solutions and more. Today's feature is contributed by Michael Krebs, Head of Business Development at esentri consulting GmbH, a (SOA) specialized Oracle Gold Partner based in Ettlingen, Germany. In his current role, Krebs is dealing with the latest developments in Enterprise Social Networking and the Integration of Social Media within business processes.  By Michael Krebs The relevance of "easy sign-on" in the age of the "Social Customer" With the growth of Social Networks, the time people spend within those closed "eco-systems" is growing year by year. With social networks looking to integrate search engines, like Facebook announced some weeks ago, their relevance will continue to grow in contrast to the more conventional search engines. This is one of the reasons why social network accounts of the users are getting more and more like a virtual fingerprint. With the growing relevance of social networks the importance of a simple way for customers to get in touch with say, customer care or contract departments, will be crucial for sales processes in critical markets. Customers want to have one single point of contact and also an easy "login-method" with no dedicated usernames, passwords or proprietary accounts. The golden rule in the future social media driven markets will be: The lower the complexity of the initial contact, the better a company can profit from social networks. If you, for example, can generate a smart way of how an existing customer can use self-service portals, the cost in providing phone support can be lowered significantly. Recruiting and Hiring of "Digital Natives" Another particular example is "social" recruiting processes. The so called "digital natives" don´t want to type in their profile facts and CV´s in proprietary systems. Why not use the actual LinkedIn profile? In German speaking region, the market in the area of professional social networks is dominated by XING, the equivalent to LinkedIn. A few weeks back, this network also opened up their interfaces for integrating social sign-ons or the usage of profile data for recruiting-purposes. In the European (and especially the German) employment market, where the number of young candidates is shrinking because of the low birth rate in the region, it will become essential to use social-media supported hiring processes to find and on-board the rare talents. In fact, you will see traditional recruiting websites integrated with social hiring to attract the best talents in the market, where the pool of potential candidates has decreased dramatically over the years. Identity Management as a key factor in the Customer Experience process To create the biggest value for customers and also future employees, companies need to connect their HCM or CRM-systems with powerful Identity management solutions. With the highly efficient Oracle (social & mobile enabling) Identity Management solution, enterprises can combine easy sign on with secure connections to the backend infrastructure. This combination enables a "one-stop" service with personalized content for customers and talents. In addition, companies can collect valuable data for the enrichment of their CRM-data. The goal is to enrich the so called "Customer Experience" via all available customer channels and contact points. Those systems have already gained importance in the B2C-markets and will gradually spread out to B2B-channels in the near future. Conclusion: Central and "Social" Identity management is key to Customer Experience Management and Talent Management For a seamless delivery of "Customer Experience Management" and a modern way of recruiting the best talent, companies need to integrate Social Sign-on capabilities with modern CX - and Talent management infrastructure. This lowers the barrier for existing and future customers or employees to get in touch with sales, support or human resources. Identity management is the technology enabler and backbone for a modern Customer Experience Infrastructure. Oracle Identity management solutions provide the opportunity to secure Social Applications and connect them with modern CX-solutions. At the end, companies benefit from "best of breed" processes and solutions for enriching customer experience without compromising security. About esentri: esentri is a provider of enterprise social networking and brings the benefits of social network communication into business environments. As one key strength, esentri uses Oracle Identity Management solutions for delivering Social and Mobile access for Oracle’s CRM- and HCM-solutions. …..End Guest Post…. With new and enhanced features optimized to secure the new digital experience, the recently announced Oracle Identity Management 11g Release 2 enables organizations to securely embrace cloud, mobile and social infrastructures and reach new user communities to help further expand and develop their businesses. Additional Resources: Oracle Identity Management 11gR2 release Oracle Identity Management website Datasheet: Mobile and Social Access (pdf) IDM at OOW: Focus on Identity Management Facebook: OracleIDM Twitter: OracleIDM We look forward to your feedback on this post and welcome your suggestions for topics to cover in Identity Globe Trotters. 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