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• Week in Geek: IPv6 Capable Smartphones Compromise User Privacy Edition

  - by Asian Angel

  This week we learned how to “clone a disk, resize static windows, and create system function shortcuts”, use 45 different services, sites, and apps to help read favorite sites, add MP3 support to Audacity (for saving in MP3 format), install a Wii game loader for easy backups and fast load times, create a Blue Screen of Death in any color, and more. Photo by legofenris. Weekly News Links Photo by The H Security. IPv6: Smartphones compromise users’ privacy Since version 4 of the iOS operating system, Apple’s iPhones, iPads and iPods have been capable of handling IPv6, and most Android devices have been capable since version 2.1. However, the operating systems transfer an ID that discloses information about their users. Dumb phones can be attacked too Much of the discussion of security threats to mobile phones revolves around smartphones, but researchers have found that less advanced “feature phones,” still used by the majority of people around the world, also are vulnerable to attack. SCADA exploit – the dragon awakes The recent publication of an exploit for KingView, a software package for visualising industrial process control systems, appears to be having an effect. Threatpost reports that both the Chinese vendor Wellintech and Chinese CERT (CN-CERT) have now reacted. Sophos: Spam to get more malicious Spam is becoming more malicious in nature as trickery tactics change in line with current user interests, according to a new report released Tuesday by Sophos. Global spam traffic rebounds as Rustock wakes Spam is on the rise after the Rustock botnet awoke from its Christmas slumber, according to Symantec. Cracking WPA keys in the cloud At the forthcoming Black Hat conference, blogger Thomas Roth plans to demonstrate how weak WPA PSKs can be cracked quickly and easily using Amazon’s Elastic Compute Cloud (EC2) service. Microsoft Security Advisory: Vulnerability in Internet Explorer could allow remote code execution Provides a link to more details about the vulnerability and shows a work-around/fix for the problem. Adobe plans to make it easier to delete Flash cookies in web browsers The new API, NPAPI:ClearSiteData, will allow Flash cookies – also known as Local Shared Objects (LSO) – to be deleted directly in the browser’s settings. Firefox beta getting new database standard The ninth beta version of Firefox is set to get support for a standard called IndexedDB that provides a database interface useful for offline data storage and other tasks needing information on a browser’s computer. MetroPCS accused of blocking certain Net content MetroPCS is violating the FCC’s recently approved Net neutrality rules by blocking certain Internet content, say several public interest groups. Server and Tools chief Muglia to leave Microsoft in summer 2011 Microsoft veteran and Server & Tools Business (STB) President Bob Muglia is leaving Microsoft, according to an email that CEO Steve Ballmer sent to employees on January 10. Report: DOJ nearing decision on Google-ITA The U.S. Department of Justice is gearing up for a possible formal antitrust investigation into whether or not Google should be allowed to purchase travel software company ITA Software, according to a report. South Korea says Google Street View broke law Police in South Korea reportedly say Google broke the country’s law when its Street View service captured personal data from unsecure Wi-Fi networks. The backlash over Google’s HTML5 video bet Choosing strategies based on what you believe to be long-term benefits is generally a good idea when running a business, but if you manage to alienate the world in the process, the long term may become irrelevant. Google answers critics on HTML5 Web video move Google responded to critics of its decision to drop support for a popular HTML5 video codec by declaring that a royalty-supported standard for Web video will hold the Web hostage. Random TinyHacker Links A Special GiveAway: a Great Book & Great Security Software The team from 7 Tutorials has a special giveaway running during the month of January. Signed copies of their latest book, full 1-year licenses of BitDefender Internet Security 2011 and free 3-month trials for everyone willing to participate. One Click Rooting For Android Phones Here’s a nice tool that helps you root your Android phone effortlessly. New Angry Birds Free version 1.0 Available in the App Store. Google Code University Learn programming at Google Code University. Capture and Share Your Favorite Part Of a YouTube Video SnipSnip.it lets you share only the part of the video that you like. Super User Questions More great questions and answers from this past week’s popular topics at Super User. What are the Windows A: and B: drives used for? Does OS X support linux-like features? What is the easiest way to make a backup of an entire hard disk? Will shifting from Wireless to Wired network result in better performance? Is it legal to install Windows 7 Home Premium Retail inside VMware virtual machine? How-To Geek Weekly Article Recap Enjoy reading through our hottest articles from this past week. The 50 Best Ways to Disable Built-in Windows Features You Don’t Want The Best of CES (Consumer Electronics Show) in 2011 How to Upgrade Windows 7 Easily (And Understand Whether You Should) The Worst of CES (Consumer Electronics Show) in 2011 The How-To Geek Guide to Audio Editing: Basic Noise Removal One Year Ago on How-To Geek More great articles from one year ago filled with helpful geeky goodness for you to enjoy. Share Text & Images the Easy Way with JustPaste.it Start Portable Firefox in Safe Mode Firefox 3.6 Release Candidate Available, Here’s How to Fix Your Incompatible Extensions Protect Your Computer from “Little Hands” with KidSafe Lock Prying Eyes Out of Your Minimized Windows Custom Crocheted Cylon-Cthulhu Hybrid What happens when you let your Cylon Centurion figure and your crocheted Cthulhu spend too many lonely nights together? A Cylon-Cthulhu hybrid, of course! You can get your own from the Cthulhu Chick store over on Etsy. Note: This is not an ad…Ruth is a friend of ours, and this Cylon-Cthulhu hybrid makes the perfect guard for the new MVP trophy in our office. The Geek Note Whether it is a geeky indoor project or just getting outside, we hope that you and your families have a terrific fun-filled weekend! Remember to keep sending those great tips in to us at [email protected]. Photo by qwrrty. Latest Features How-To Geek ETC How to Upgrade Windows 7 Easily (And Understand Whether You Should) The How-To Geek Guide to Audio Editing: Basic Noise Removal Install a Wii Game Loader for Easy Backups and Fast Load Times The Best of CES (Consumer Electronics Show) in 2011 The Worst of CES (Consumer Electronics Show) in 2011 HTG Projects: How to Create Your Own Custom Papercraft Toy Firefox 4.0 Beta 9 Available for Download – Get Your Copy Now The Frustrations of a Computer Literate Watching a Newbie Use a Computer [Humorous Video] Season0nPass Jailbreaks Current Gen Apple TVs IBM’s Jeopardy Playing Computer Watson Shows The Pros How It’s Done [Video] Tranquil Juice Drop Abstract Wallpaper Pulse Is a Sleek Newsreader for iOS and Android Devices

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• In Case You Weren’t There: Blogwell NYC

  - by Mike Stiles

  0 0 1 1009 5755 Vitrue 47 13 6751 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";} Your roving reporter roved out to another one of Socialmedia.org’s fantastic Blogwell events, this time in NYC. As Central Park and incredible weather beckoned, some of the biggest brand names in the world gathered to talk about how they’re incorporating social into marketing and CRM, as well as extending social across their entire organizations internally. Below we present a collection of the live tweets from many of the key sessions GE @generalelectricJon Lombardo, Leader of Social Media COE How GE builds and extends emotional connections with consumers around health and reaps the benefits of increased brand equity in the process. GE has a social platform around Healthyimagination to create better health for people. If you and a friend are trying to get healthy together, you’ll do better. Health is inherently. Get health challenges via Facebook and share with friends to achieve goals together. They’re creating an emotional connection around the health context. You don’t influence people at large. Your sphere of real influence is around 5-10 people. They find relevant conversations about health on Twitter and engage sounding like a friend, not a brand. Why would people share on behalf of a brand? Because you tapped into an activity and emotion they’re already having. To create better habits in health, GE gave away inexpensive, relevant gifts related to their goals. Create the context, give the relevant gift, get social acknowledgment for giving it. What you get when you get acknowledgment for your engagement and gift is user generated microcontent. GE got 12,000 unique users engaged and 1400 organic posts with the healthy gift campaign. The Dow Chemical Company @DowChemicalAbby Klanecky, Director of Digital & Social Media Learn how Dow Chemical is finding, training, and empowering their scientists to be their storytellers in social media. There are 1m jobs coming open in science. Only 200k are qualified for them. Dow Chemical wanted to use social to attract and talk to scientists. Dow Chemical decided to use real scientists as their storytellers. Scientists are incredibly passionate, the key ingredient of a great storyteller. Step 1 was getting scientists to focus on a few platforms, blog, Twitter, LinkedIn. Dow Chemical social flow is Core Digital Team - #CMs – ambassadors – advocates. The scientists were trained in social etiquette via practice scenarios. It’s not just about sales. It’s about growing influence and the business. Dow Chemical trained about 100 scientists, 55 are active and there’s a waiting list for the next sessions. In person social training produced faster results and better participation. Sometimes you have to tell pieces of the story instead of selling your execs on the whole vision. Social Media Ethics Briefing: Staying Out of TroubleAndy Sernovitz, CEO @SocialMediaOrg How do we get people to share our message for us? We have to have their trust. The difference between being honest and being sleazy is disclosure. Disclosure does not hurt the effectiveness of your marketing. No one will get mad if you tell them up front you’re a paid spokesperson for a company. It’s a legal requirement by the FTC, it’s the law, to disclose if you’re being paid for an endorsement. Require disclosure and truthfulness in all your social media outreach. Don’t lie to people. Monitor the conversation and correct misstatements. Create social media policies and training programs. If you want to stay safe, never pay cash for social media. Money changes everything. As soon as you pay, it’s not social media, it’s advertising. Disclosure, to the feds, means clear, conspicuous, and understandable to the average reader. This phrase will keep you in the clear, “I work for ___ and this is my personal opinion.” Who are you? Were you paid? Are you giving an honest opinion based on a real experience? You as a brand are responsible for what an agency or employee or contactor does in your behalf. SocialMedia.org makes available a Disclosure Best Practices Toolkit. Socialmedia.org/disclosure. The point is to not ethically mess up and taint social media as happened to e-mail. Not only is the FTC cracking down, so is Google and Facebook. Visa @VisaNewsLucas Mast, Senior Business Leader, Global Corporate Social Media Visa built a mobile studio for the Olympics for execs and athletes. They wanted to do postcard style real time coverage of Visa’s Olympics sponsorships, and on a shoestring. Challenges included Olympic rules, difficulty getting interviews, time zone trouble, and resourcing. Another problem was they got bogged down with their own internal approval processes. Despite all the restrictions, they created and published a variety of and fair amount of content. They amassed 1000+ views of videos posted to the Visa Communication YouTube channel. Less corporate content yields more interest from media outlets and bloggers. They did real world video demos of how their products work in the field vs. an exec doing a demo in a studio. Don’t make exec interview videos dull and corporate. Keep answers short, shoot it in an interesting place, do takes until they’re comfortable and natural. Not everything will work. Not everything will get a retweet. But like the lottery, you can’t win if you don’t play. Promoting content is as important as creating it. McGraw-Hill Companies @McGrawHillCosPatrick Durando, Senior Director of Global New Media McGraw-Hill has 26,000 employees. McGraw-Hill created a social intranet called Buzz. Intranets create operational efficiency, help product dev, facilitate crowdsourcing, and breaks down geo silos. Intranets help with talent development, acquisition, retention. They replaced the corporate directory with their own version of LinkedIn. The company intranet has really cut down on the use of email. Long email threats become organized, permanent social discussions. The intranet is particularly useful in HR for researching and getting answers surrounding benefits and policies. Using a profile on your company intranet can establish and promote your internal professional brand. If you’re going to make an intranet, it has to look great, work great, and employees are going have to want to go there. You can’t order them to like it. 

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• Projected Results

  - by Sylvie MacKenzie, PMP

  Excerpt from PROFIT - ORACLE - by Monica Mehta Yasser Mahmud has seen a revolution in project management over the past decade. During that time, the former Primavera product strategist (who joined Oracle when his company was acquired in 2008) has not only observed a transformation in the way IT systems support corporate projects but the role project portfolio management (PPM) plays in the enterprise. “15 years ago project management was the domain of project management office (PMO),” Mahmud recalls of earlier days. “But over the course of the past decade, we've seen it transform into a mission critical enterprise discipline, that has made Primavera indispensable in the board room. Now, as a senior manager, a board member, or a C-level executive you have direct and complete visibility into what’s kind of going on in the organization—at a level of detail that you're going to consume that information.” Now serving as Oracle’s vice president of product strategy and industry marketing, Mahmud shares his thoughts on how Oracle’s Primavera solutions have evolved and how best-in-class project portfolio management systems can help businesses stay competitive. Profit: What do you feel are the market dynamics that are changing project management today? Mahmud: First, the data explosion. We're generating data at twice the rate at which we can actually store it. The same concept applies for project-intensive organizations. A lot of data is gathered, but what are we really doing with it? Are we turning data into insight? Are we using that insight and turning it into foresight with analytics tools? This is a key driver that will separate the very good companies—the very competitive companies—from those that are not as competitive. Another trend is centered on the explosion of mobile computing. By the year 2013, an estimated 35 percent of the world’s workforce is going to be mobile. That’s one billion people. So the question is not if you're going to go mobile, it’s how fast you are going to go mobile. What kind of impact does that have on how the workforce participates in projects? What worked ten to fifteen years ago is not going to work today. It requires a real rethink around the interfaces and how data is actually presented. Profit: What is the role of project management in this new landscape? Mahmud: We recently conducted a PPM study with the Economist Intelligence Unit centered to determine how important project management is considered within organizations. Our target was primarily CFOs, CIOs, and senior managers and we discovered that while 95 percent of participants believed it critical to their business, only six percent were confident that projects were delivered on time and on budget. That’s a huge gap. Most organizations are looking for efficiency, especially in these volatile financial times. But senior management can’t keep track of every project in a large organization. As a result, executives are attempting to inventory the work being conducted under their watch. What is often needed is a very high-level assessment conducted at the board level to say, “Here are the 50 initiatives that we have underway. How do they line up with our strategic drivers?” This line of questioning can provide early warning that work and strategy are out of alignment; finding the gap between what the business needs to do and the actual performance scorecard. That’s low-hanging fruit for any executive looking to increase efficiency and save money. But it can only be obtained through proper assessment of existing projects—and you need a project system of record to get that done. Over the next decade or so, project management is going to transform into holistic work management. Business leaders will want make sure key projects align with corporate strategy, but also the ability to drill down into daily activity and smaller projects to make sure they line up as well. Keeping employees from working on tasks—even for a few hours—that don’t line up with corporate goals will, in many ways, become a competitive differentiator. Profit: How do all of these market challenges and shifting trends impact Oracle’s Primavera solutions and meeting customers’ needs? Mahmud: For Primavera, it’s a transformation from being a project management application to a PPM system in the enterprise. Also making that system a mission-critical application by connecting to other key applications within the ecosystem, such as the enterprise resource planning (ERP), supply chain, and CRM systems. Analytics have also become a huge component. Business analytics have made Oracle’s Primavera applications pertinent in the boardroom. Now, as a senior manager, a board member, a CXO, CIO, or CEO, you have direct visibility into what’s going on in the organization at a level that you're able to consume that information. In addition, all of this information pairs up really well with your financials and other data. Certainly, when you're an Oracle shop, you have that visibility that you didn’t have before from a project execution perspective. Profit: What new strategies and tools are being implemented to create a more efficient workplace for users? Mahmud: We believe very strongly that just because you call something an enterprise project portfolio management system doesn’t make it so—you have to get people to want to participate in the system. This can’t be mandated down from the top. It simply doesn’t work that way. A truly adoptable solution is one that makes it super easy for all types users to participate, by providing them interfaces where they live. Keeping that in mind, a major area of development has been alternative user interfaces. This is increasingly resulting in the creation of lighter weight, targeted interfaces such as iOS applications, and smartphones interfaces such as for iPhone and Android platform. Profit: How does this translate into the development of Oracle’s Primavera solutions? Mahmud: Let me give you a few examples. We recently announced the launch of our Primavera P6 Team Member application, which is a native iOS application for the iPhone. This interface makes it easier for team members to do their jobs quickly and effectively. Similarly, we introduced the Primavera analytics application, which can be consumed via mobile devices, and when married with Oracle Spatial capabilities, users can get a geographical view of what’s going on and which projects are occurring in various locations around the world. Lastly, we introduced advanced email integration that allows project team members to status work via E-mail. This functionality leverages the fact that users are in E-mail system throughout the day and allows them to status their work without the need to launch the Primavera application. It comes back to a mantra: provide as many alternative user interfaces as possible, so you can give people the ability to work, to participate, to raise issues, to create projects, in the places where they live. Do it in such a way that it’s non-intrusive, do it in such a way that it’s easy and intuitive and they can get it done in a short amount of time. If you do that, workers can get back to doing what they're actually getting paid for.

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• Delight and Excite

  - by Applications User Experience

  Mick McGee, CEO & President, EchoUser Editor’s Note: EchoUser is a User Experience design firm in San Francisco and a member of the Oracle Usability Advisory Board. Mick and his staff regularly consult on Oracle Applications UX projects. Being part of a user experience design firm, we have the luxury of working with a lot of great people across many great companies. We get to help people solve their problems.  At least we used to. The basic design challenge is still the same; however, the goal is not necessarily to solve “problems” anymore; it is, “I want our products to delight and excite!” The question for us as UX professionals is how to design to those goals, and then how to assess them from a usability perspective. I’m not sure where I first heard “delight and excite” (A book? blog post? Facebook  status? Steve Jobs quote?), but now I hear these listed as user experience goals all the time. In particular, somewhat paradoxically, I routinely hear them in enterprise software conversations. And when asking these same enterprise companies what will make the project successful, we very often hear, “Make it like Apple.” In past days, it was “make it like Yahoo (or Amazon or Google“) but now Apple is the common benchmark. Steve Jobs and Apple were not secrets, but with Jobs’ passing and Apple becoming the world’s most valuable company in the last year, the impact of great design and experience is suddenly very widespread. In particular, users’ expectations have gone way up. Being an enterprise company is no shield to the general expectations that users now have, for all products. Designing a “Minimum Viable Product” The user experience challenge has historically been, to echo the words of Eric Ries (author of Lean Startup) , to create a “minimum viable product”: the proverbial, “make it good enough”. But, in our profession, the “minimum viable” part of that phrase has oftentimes, unfortunately, referred to the design and user experience. Technology typically dominated the focus of the biggest, most successful companies. Few have had the laser focus of Apple to also create and sell design and user experience alongside great technology. But now that Apple is the most valuable company in the world, copying their success is a common undertaking. Great design is now a premium offering that everyone wants, from the one-person startup to the largest companies, consumer and enterprise. This emerging business paradigm will have significant impact across the user experience design process and profession. One area that particularly interests me is, how are we going to evaluate these new emerging “delight and excite” experiences, which are further customized to each particular domain? How to Measure “Delight and Excite” Traditional usability measures of task completion rate, assists, time, and errors are still extremely useful in many situations; however, they are too blunt to offer much insight into emerging experiences “Satisfaction” is usually assessed in user testing, in roughly equivalent importance to the above objective metrics. Various surveys and scales have provided ways to measure satisfying UX, with whatever questions they include. However, to meet the demands of new business goals and keep users at the center of design and development processes, we have to explore new methods to better capture custom-experience goals and emotion-driven user responses. We have had success assessing custom experiences, including “delight and excite”, by employing a variety of user testing methods that tend to combine formative and summative techniques (formative being focused more on identifying usability issues and ways to improve design, and summative focused more on metrics). Our most successful tool has been one we’ve been using for a long time, Magnitude Estimation Technique (MET). But it’s not necessarily about MET as a measure, rather how it is created. Caption: For one client, EchoUser did two rounds of testing.  Each test was a mix of performing representative tasks and gathering qualitative impressions. Each user participated in an in-person moderated 1-on-1 session for 1 hour, using a testing set-up where they held the phone. The primary goal was to identify usability issues and recommend design improvements. MET is based on a definition of the desired experience, which users will then use to rate items of interest (usually tasks in a usability test). In other words, a custom experience definition needs to be created. This can then be used to measure satisfaction in accomplishing tasks; “delight and excite”; or anything else from strategic goals, user demands, or elsewhere. For reference, our standard MET definition in usability testing is: “User experience is your perception of how easy to use, well designed and productive an interface is to complete tasks.” Articulating the User Experience We’ve helped construct experience definitions for several clients to better match their business goals. One example is a modification of the above that was needed for a company that makes medical-related products: “User experience is your perception of how easy to use, well-designed, productive and safe an interface is for conducting tasks. ‘Safe’ is how free an environment (including devices, software, facilities, people, etc.) is from danger, risk, and injury.” Another example is from a company that is pushing hard to incorporate “delight” into their enterprise business line: “User experience is your perception of a product’s ease of use and learning, satisfaction and delight in design, and ability to accomplish objectives.” I find the last one particularly compelling in that there is little that identifies the experience as being for a highly technical enterprise application. That definition could easily be applied to any number of consumer products. We have gone further than the above, including “sexy” and “cool” where decision-makers insisted they were part of the desired experience. We also applied it to completely different experiences where the “interface” was, for example, riding public transit, the “tasks” were train rides, and we followed the participants through the train-riding journey and rated various aspects accordingly: “A good public transportation experience is a cost-effective way of reliably, conveniently, and safely getting me to my intended destination on time.” To construct these definitions, we’ve employed both bottom-up and top-down approaches, depending on circumstances. For bottom-up, user inputs help dictate the terms that best fit the desired experience (usually by way of cluster and factor analysis). Top-down depends on strategic, visionary goals expressed by upper management that we then attempt to integrate into product development (e.g., “delight and excite”). We like a combination of both approaches to push the innovation envelope, but still be mindful of current user concerns. Hopefully the idea of crafting your own custom experience, and a way to measure it, can provide you with some ideas how you can adapt your user experience needs to whatever company you are in. Whether product-development or service-oriented, nearly every company is ultimately providing a user experience. The Bottom Line Creating great experiences may have been popularized by Steve Jobs and Apple, but I’ll be honest, it’s a good feeling to be moving from “good enough” to “delight and excite,” despite the challenge that entails. In fact, it’s because of that challenge that we will expand what we do as UX professionals to help deliver and assess those experiences. I’m excited to see how we, Oracle, and the rest of the industry will live up to that challenge.

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• Sharepoint RSS feed description fields as elements

  - by Jay

  Hello, This is my first time working with RSS but I am fluent with XML/XSL. I have a RSS feed that I am pulling from a list in Sharepoint. The sample XML is below. The RSS description element parses the various columns (Body, Expires, Attachments) that are in the Sharepoint list automatically. I know that from the list I can control which fields are included in the description, but this is not what I am looking to do. Is there any way to force the fields to come through in an XML element format instead of the CDATA that converted to HTML? For example, I may want to check a priority field and if it is important when applying the XSL I would bold red it or something. Since this is in the HTML/CDATA format it makes it messy to parse that field. <rss version="2.0"> <channel> <title>Announcements</title> <link>http://somewebsite/Announcements/Current.aspx</link> <description>RSS feed for the Announcements list.</description> <lastBuildDate>Thu, 13 Aug 2009 17:31:01 GMT</lastBuildDate> <generator>Windows SharePoint Services V3 RSS Generator</generator> <ttl>1</ttl> <image> <title>Announcements</title> <url>/_layouts/images/homepage.gif</url> <link>http://somewebsite/Announcements/Current.aspx</link> </image> <item> <title>Woohoo a post! </title> <link>http://somewebsite/Announcements/DispForm.aspx?ID=36</link> <description> <![CDATA[<div><b>Body:</b> <div> <div>The attached email was sent from chairman and CEO on Tuesday March 3, 2009.</div> <div></div></div></div> <div><b>Expires:</b> 7/30/2009</div> <div><b>Attachments:</b> <a href="http://somewebsite/Woohoo.htm">http://somewebsite/Woohoo.htm</a><br><a href=""></a></div> ]]> </description> <author>Me, Myself and I</author> <pubDate>Thu, 16 Jul 2009 18:38:32 GMT</pubDate> <guid isPermaLink="true">http://somewebsite/Announcements/DispForm.aspx?ID=69</guid> </item> </channel> </rss>

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• Issue 15: Oracle PartnerNetwork Exchange @ Oracle OpenWorld

  - by rituchhibber

       ORACLE FOCUS Oracle PartnerNetwork Exchange@ ORACLE OpenWorld Sylvie MichouSenior DirectorPartner Marketing & Communications and Strategic Programs RESOURCES -- Oracle OpenWorld 2012 Oracle PartnerNetwork Exchange @ OpenWorld Oracle PartnerNetwork Exchange @ OpenWorld Registration Oracle PartnerNetwork Exchange SpecializationTest Fest Oracle OpenWorld Schedule Builder Oracle OpenWorld Promotional Toolkit for Partners Oracle Partner Events Oracle Partner Webcasts Oracle EMEA Partner News SUBSCRIBE FEEDBACK PREVIOUS ISSUES If you are attending our forthcoming Oracle OpenWorld 2012 conference in San Francisco from 30 September to 4 October, you will discover a new dedicated programme of keynotes and sessions tailored especially for you, our valued partners. Oracle PartnerNetwork Exchange @ OpenWorld has been created to enhance the opportunities for you to learn from and network with Oracle executives and experts. The programme also provides more informal opportunities than ever throughout the week to meet up with the people who are most important to your business: customers, prospects, colleagues and the Oracle EMEA Alliances & Channels management team. Oracle remains fully focused on building the industry's most admired partner ecosystem—which today spans over 25,000 partners. This new OPN Exchange programme offers an exciting change of pace for partners throughout the conference. Now it will be possible to enjoy a fully-integrated, partner-dedicated session schedule throughout the week, as well as key social events such as the Sunday night Welcome Reception, networking lunches from Monday to Thursday at the Howard Street Tent, and a fantastic closing event on the last Thursday afternoon. In addition to the regular Oracle OpenWorld conference schedule, if you have registered for the Oracle PartnerNetwork Exchange @ OpenWorld programme, you will be invited to attend a much anticipated global partner keynote presentation, plus more than 40 conference sessions aimed squarely at what's most important to you, as partners. Prominent topics for discussion will include: Oracle technologies and roadmaps and how they fit with partners' business plans; business development; regional distinctions in business practices; and much more. Each session will provide plenty of food for thought ahead of the numerous networking opportunities throughout the week, encouraging the knowledge exchange with Oracle executives, customers, prospects, and colleagues that will make this conference of even greater value for you. At Oracle we always work closely with our partners to deliver solution offerings that improve business value, simplify the IT experience and drive innovation and efficiencies for joint customers. The most important element of our new OPN Exchange is content that helps you get more from technology investments, more from your peer-to-peer connections, and more from your interactions with customers. To this end we've created some partner-specific tools which can be used by OPN members ahead of the conference itself. Crucially, a comprehensive Content Catalog already lists and organises details of every OPN Exchange session, speaker, exhibitor, demonstration and related materials. This Content Catalog can be used by all our partners to identify interesting content that you can add to your own personalised Oracle OpenWorld Schedule Builder, allowing more effective planning and pre-enrolment for vital sessions. There are numerous highlights that you will definitely want to include in those personal schedules. On Sunday morning, 30 September we will start the week with partner dedicated OPN Exchange sessions, following our Global Partner Keynote at 13:00 with Judson Althoff, SVP, Worldwide Alliances & Channels and Embedded Sales and senior executives, giving insight into Oracle's partner vision, strategy, and resources—all designed to help build and strengthen market opportunities for you. This will be followed by a number of OPN Exchange general sessions, the Oracle OpenWorld Opening Keynote with Larry Ellison, CEO, Oracle and concluded with the OPN Exchange AfterDark Welcome Reception, starting at 19:30 at the Metreon. From Monday 1 to Thursday 4 October, you can attend the OPN Exchange sessions that are most relevant to your business today and over the coming year. Oracle's top product and sales leaders will be on hand to discuss Oracle's strategic direction in 40+ targeted and in-depth sessions focussing on critical success factors to develop your business. Oracle's dedication to innovation, specialization, enablement and engineering provides Oracle partners with a huge opportunity to create new services and solutions, differentiate themselves and deliver extreme value to joint customers across the globe. Oracle will even be helping over 1000 partners to earn OPN Specialization certification during the Oracle OpenWorld OPN Exchange Test Fest, which will be providing all the study materials and exams required to drive Specialization for free at the conference. You simply need to check the list of current certification tracks available, and make sure you pre-register to reserve a seat in one of the ten sessions being offered free to OPN Exchange registered attendees. And finally, let's not forget those all-important networking opportunities, which can so often provide partners with valuable long-term alliances as well as exciting new business leads. The Oracle PartnerNetwork Lounge, located at Moscone South, exhibition hall, room 100 is the place where partners can meet formally or informally with colleagues, customers, prospects, and other industry professionals. OPN Specialized partners with OPN Exchange passes can also visit the OPN Video Blogging room to record and share ideas, and at the OPN Information Station you will find consultants available to answer your questions. "For the first time ever we will have a full partner conference within OpenWorld. OPN Exchange @ OpenWorld will kick-off on the first Sunday and run the entire week. We'll have over 40 sessions throughout that time and partners will hear from our top development executives, with special sessions dedicated to partnering throughout. It's going to be a phenomenal event, and we look forward to seeing our partners there." Judson Althoff, SVP, Oracle Worldwide Alliances & Channels and Embedded Sales So if you haven't done so already, please register for Oracle PartnerNetwork Exchange @ OpenWorld today or add OPN Exchange to your existing registration for just $100 through My Account. And if you have any further questions regarding partner activities at Oracle OpenWorld, please don't hesitate to contact the Oracle PartnerNetwork team at [email protected] will be on hand to share the very latest information about: Oracle's SPARC Superclusters: the latest Engineered Systems from Oracle, delivering radically improved performance, faster deployment and greatly reduced operational costs for mixed database and enterprise application consolidation Oracle's SPARC T4 servers: with the newly developed T4 processor and Oracle Solaris providing up to five times the single threaded performance and better overall system throughput for expanded application versatility Oracle Database Appliance: a new way to take advantage of the world's most popular database, Oracle Database 11g, in a single, easy-to-deploy and manage system. It's a complete package engineered to deliver simple, reliable and affordable database services to small and medium size businesses and departmental systems. All hardware and software components are supported together and offer customers unique pay-as-you-grow software licensing to quickly scale from two to 24 processor cores without incurring the costs and downtime usually associated with hardware upgrades Oracle Exalogic: the world's only integrated cloud machine, featuring server hardware and middleware software engineered together for maximum performance with minimum set-up and operational cost Oracle Exadata Database Machine: the only database machine that provides extreme performance for both data warehousing and online transaction processing (OLTP) applications, making it the ideal platform for consolidating onto grids or private clouds. It is a complete package of servers, storage, networking and software that is massively scalable, secure and redundant Oracle Sun ZFS Storage Appliances: providing enterprise-class NAS performance, price-performance, manageability and TCO by combining third-generation software with high-performance controllers, flash-based caches and disks Oracle Pillar Axiom Quality-of-Service: confidently consolidate storage for multiple applications into a single datacentre storage solution Oracle Solaris 11: delivering secure enterprise cloud deployments with the ability to run hundreds of virtual application with no overhead and co-engineered with other Oracle software products to provide the highest levels of security, manageability and performance Oracle Enterprise Manager 12c: Oracle's integrated enterprise IT management product, providing the industry's only complete, integrated and business-driven enterprise cloud management solution Oracle VM 3.0: the latest release of Oracle's server virtualisation and management solution, helping to move datacentres beyond server consolidation to improve application deployment and management. Register today and ensure your place at the Extreme Performance Tour! Extreme Performance Tour events are free to attend, but places are limited. To make sure that you don't miss out, please visit Oracle's Extreme Performance Tour website, select the city that you'd be interest in attending an event in, and then click on the 'Register Now' button for that city to secure your interest. Each individual city page also contains more in-depth information about your local event, including logistics, agenda and maybe even a preview of VIP guest speakers. -- Oracle OpenWorld 2010 Whether you attended Oracle OpenWorld 2009 or not, don't forget to save the date now for Oracle OpenWorld 2010. The event will be held a little earlier next year, from 19th-23rd September, so please don't miss out. With thousands of sessions and hundreds of exhibits and demos already lined up, there's no better place to learn how to optimise your existing systems, get an inside line on upcoming technology breakthroughs, and meet with your partner peers, Oracle strategists and even the developers responsible for the products and services that help you get better results for your end customers. Register Now for Oracle OpenWorld 2010! Perhaps you are interested in learning more about Oracle OpenWorld 2010, but don't wish to register at this time? Great! Please just enter your contact information here and we will contact you at a later date. How to Exhibit at Oracle OpenWorld 2010 Sponsorship Opportunities at Oracle OpenWorld 2010 Advertising Opportunities at Oracle OpenWorld 2010 -- Back to the welcome page

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• Letter to Ballmer: Making Better Consumer Devices

  - by andrewbrust

  Last year, I wrote Steve Ballmer an email, and he was kind enough to write me back.  The email contained a scan of a column I wrote praising Microsoft’s BI strategy.  His reply contained three simple words: “Super nice  thanks.” Well, now I’d like to write to Steve again, in an open letter format, and this time the love may be a bit tougher.  But I’m still super earnest. The past two days have been eventful ones for Microsoft: The company announced the departure of company veterans Robbie Bach and J Allard and the market announced Apple is now besting Microsoft in market capitalization. Plus, announcements were made that make it plain that Ballmer will, in effect, be running Microsoft’s Entertainment & Devices division himself. With that in mind, I’d like to offer my list of a dozen things I think Microsoft’s CEO should do to improve that division’s offerings and, hopefully, its bottom line. So here goes:   1. On Windows Phone 7, Stay the Course The press is teeming with headlines and reader comments proclaiming the death-before-arrival of Windows Phone 7.  That’s plain silly.  You’ve got the makings of a great and unique SmartPhone platform, and you’re the only company (even considering RIM) that can offer full fidelity Exchange integration, not to mention implementing Office on the device.  Let the existing team finish this puppy and ship it. And then have them pump out a few updates, over-the-air, quickly.  Show them that Google Android’s not the only product that can do good, rapid dot releases. And another thing: make sure your OEMs’ devices have flawless touch screens.  If they don’t, then you shouldn’t certify them for delivery to customers.  Period. Oh, and kill the Kin, quietly.  It was DOA, and you know it.   2. Move Media Center to the Xbox Platform Media Center is, at its core, a good product.  But delivering a media distribution and DVR platform on a sophisticated PC operating system like Windows 7 just creates too many moving parts.  Xbox already functions as the best Media Center extender device – it should actually be the hub as well. Media Center is mostly based on .NET code – and XNA is a .NET environment for Xbox – find a way to bridge that small gap and make Media Center a joy to work with instead of a frustration.  Beating Apple TV out of this sub-market is the lowest hanging fruit on the tree (goofy pun, but it’s true).   3. Integrate Media Center with Mediaroom, or Kill the Latter You have two media products with almost identical names.  One is for standalone DVRs and the other is for IPTV cable set tops with DVR capabilities.  Can we merge these please?  My previous request of putting Media Center on Xbox would seem to tie into this nicely, since you’ve announced plans to do that with Mediaroom already.   4. Fix the Red Ring of Death People love the Xbox, but they really don’t love sending their consoles back every 18-24 months, when they get a bunch of red lights flashing on power up.  You’ve handled this defect about as gracefully as possible, but it’s been around for a long time now and it doesn’t seem to be fixed yet.  You can do better.  In fact, you must do better, or you insult your customers.   5. Add Blu Ray to Xbox I know, streaming movies are the future; physical media is legacy technology.  So if that’s true, why did you back HD DVD so hard?  You know why: for now, the film studios won’t allow a large selection of new release, HD, surround sound content be distributed on any medium other than Blu Ray or cable pay per view/on-demand.  Don’t you want home theater buffs to see the Xbox as a fantastic device for their rigs?  Don’t you want to put PlayStation 3 out of its misery?  And if you follow my suggestions above (move Media Center to the Xbox and fix the Red Ring problem), you’d have it all sewn up.  Do I think Blu Ray functionality will move a lot of units?  No.  Do I think that it would move more units with desperately needed influential home theater consumers?  You bet.  And you might sell more ZunePass subscriptions in the process. But while you’re at it, make the fan quieter, please.   6. Make More of Windows Home Server Home Server is a fantastic product.  And for reasons unknown to me, it seems like you’re letting it languish.  Development of the add-in ecosystem seems underfunded.  WHS’ unparalleled ease of use and reliability for home PC backup (and emergency restores) goes unsung.  Product cycles are slow.  Support for your OEMs, who are doing great work, especially in the green space with Atom CPUs, seems lacking.  You’ve married a trophy girl and you keep her cloistered at home!  That’s cruel, unusual and, um, incredibly ill-advised.  Make use of this ace card, and while you’re at it, give it real integration with Media Center.  The integration thus far proof-of-concept quality.  You should go way past that – both products will benefit immeasurably.   7. Set Up a Partner Platform for Custom Installers There’s a whole sub-industry of companies that install, integrate and configure home theater, security and connected home products.  They have an industry group. They are influential in the high-end of the consumer electronics industry, and so are their customers.  They love Media Center and they love Windows Home Server.  But I have talked to several of them at the Consumer Electronics Show and they tell me you don’t love them.  They find it very difficult to do business with Microsoft, even though they want nothing more than to sell and evangelize your platform.  This is a travesty.  Please fix it.  Get Allison Watson and the Microsoft Partner Network on board and have her hire someone who knows how to run a channel program for consumer electronics companies.  Problem solved.  Markets expanded.   8. Make Your Own Hardware In other areas, I know you love your partners.  I help run one, so I appreciate that.  But when it came to Xbox and Zune you built them it yourself (albeit on a contract basis, which is fine).  Windows Phone 7 has a chance to work as an OEM play, but it would work better if you produced the devices.  At least consider building a reference device that sells alongside your OEMs’ offerings.  That’s what Google did with the Nexxus One.  And while that phone was not itself a big seller, it catalyzed two wonderful things : (1) a quality bar was set and (2) partners exceeded it.  Before the Nexxus One, the best Android handset out there was the Motorola Droid. The Nexxus One was better, and the HTC Droid Incredible and Evo 4G are now even better than Google’s phone, which is why Verizon and Sprint decided not to carry it.  Imagine if all Windows Phone 6.x devices were on par with the HTC HD2.  I tend to believe you’d have a lot bigger market share than you do now.   9. Continue with Your Retail Initiative From what I hear, it sounds like it’s going well.  And this goes right along with making your own hardware.  When you build it, they will come.  And then it makes the likes of Best Buy and Staples do better.   10. Make an Acquisition (or Two) TiVo and/or Moxi look ripe for the picking.  With their ability to build stuff people love and your ability to run a business, you might just have something.  But do a better job than you did when you bought Danger.  Buy the ideas, not just the customers, eh?   11. Make Beautiful Stuff You’ve heard this one before, I know.  But I have some head-shrinking advice on this one.  You know that Apple obsesses over its industrial design.  You know that appeals to consumers.  But it seems you think doing so is Apple’s game exclusively and so you shouldn’t even try.  Bull dinky.  Come to New York and visit the Museum of Modern Art’s Architecture and Design gallery.  You’ll see that lots of companies and product categories have had very high design value well before Apple existed.  You can do this, and the Zune HD was a great start.  Now run with that.  Find those negative voices in your head that are telling you that you can’t and shut them up.  For good.   12. Burst the Bubble Some of the products you’ve built seem like they were conceived in a bizarro world.  That would appear to be the result of groupthink.  You must do better.  And there’s lots of people willing to advise you.  This includes just about everyone in the Regional Director program, and probably a bunch of MVPs.  Heck, I bet the guys at Engadget could help out too.  Imagine if you let them see the Kin before it shipped.  Talk to high-end gear consumers.  Talk to Best Buy and CostCo customers too.   Signing Off I hope this was of value to you.  As I wrote this I kept telling myself how obvious, even trite, some of these pieces of advice were and then, because of that, doubting they’d really help.  But I decided that they must not be obvious to Microsoft.  Sometimes when you get wrapped up in stuff, it’s hard to clear your head.  I think my head’s pretty clear here though (I’m wrapped up in other stuff), so maybe my perspective can help.  If not, well, then, I guess they all can’t be super nice.

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• Social Business Forum Milano: Day 1

  - by me

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Reiser ?@peterreiser social business manifesto theses #2: organizations are conversations - hello Oracle Social Network #sbf12 Here are the Thesis (auto-translated from italian to english) From Stress to Success - Pragmatic pathways for Social Business - John Hagel John Hagel talked about challenges of deploying new social technologies. Below are some key points participant tweeted during the session. 6hRhiannon Hughes ?@Rhi_Hughes Favourite quote this morning 'We need to strengthen the champions & neutralise the enemies' John Hagel. Not a hard task at all #sbf12 Expand Reply Retweet Favorite 8hElena Torresani ?@ElenaTorresani Minimize the power of the enemies of change. Maximize the power of the champions - John Hagel #sbf12 Expand Reply Retweet Favorite 8hGaetano Mazzanti ?@mgaewsj John Hagel change: minimize the power of the enemies #sbf12 Expand Reply Retweet Favorite 8hGaetano Mazzanti ?@mgaewsj John Hagel social software as band-aid for poor leadtime/waste management? mmm #sbf12 Expand Reply Retweet Favorite 8hElena Torresani ?@ElenaTorresani "information is power. We need access to information to get power"John Hagel, Deloitte &Touche #sbf12http://instagr.am/p/LcjgFqMXrf/ View photo Reply Retweet Favorite 8hItalo Marconi ?@italomarconi Information is power and Knowledge is subversive. John Hagel#sbf12 Expand Reply Retweet Favorite 8hdanielce ?@danielce #sbf12 john Hagel: innovation is not rational. from Milano, Milano Reply Retweet Favorite 8hGaetano Mazzanti ?@mgaewsj John Hagel: change is a political (not rational) process #sbf12 Expand Reply Retweet Favorite Enterprise gamification to drive engagement - Ray Wang Ray Wang did an excellent speech around engagement strategies and gamification More details can be found on the Harvard Business Review blog Panel Discussion: Does technology matter? Understanding how software enables or prevents participation Christian Finn, Ram Menon, Mike Gotta, moderated by Paolo Calderari Below are the highlights of the panel discussions as live tweets: 2hPeter H. Reiser ?@peterreiser @cfinn Q: social silos: mega trend social suites - do we create social silos + apps silos + org silos ... #sbf12 Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser @cfinn A: Social will be less siloed - more integrated into application design. Analyatics is key to make intelligent decisions #sbf12 Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser @MikeGotta - A: its more social be design then social by layer - Better work experience using social design. #sbf12 Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser Ram Menon: A: Social + Mobile + consumeration is coming together#sbf12 Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser Q: What is the evolution for social business solution in the next 4-5 years? #sbf12 Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser @cfinn Adoption: A: User experience is king - no training needed - We let you participate into a conversation via mobile and email#sbf12 Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser @MikeGotta A:Adoption - how can we measure quality? Literacy - Are people get confident to talk to a invisible audience ? #sbf12 Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser Ram Meno: A:Adoption - What should I measure ? Depend on business goal you want to active? #sbf12 Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser Q: How can technology facilitate adoption #sbf12 Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser #sbf12 @cfinn @mgotta Ram Menon at panel discussion about social technology @oraclewebcenter http://pic.twitter.com/Pquz73jO View photo Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser Ram Menon: 100% of data is in a system somewhere. 100% of collective intelligence is with people. Social System bridge both worlds Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser #sbf12 @MikeGotta Adoption is specific to the culture of the company Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser @cfinn - drive adoption is important @MikeGotta - activity stream + watch list is most important feature in a social system #sbf12 Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser @MikeGotta Why just adoption? email as 100% adoption? #sbf12 Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser @MikeGotta Ram Menon respond: there is only 1 questions to ask: What is the adoption? #sbf12 @socialadoption you like this ? #sbf12 Expand Reply Delete Favorite 3hPeter H. Reiser ?@peterreiser @MikeGotta - just replacing old technology (e.g. email) with new technology does not help. we need to change model/attitude #sbf12 Expand Reply Delete Favorite 3hPeter H. Reiser ?@peterreiser Ram Menon: CEO mandated to replace 6500 email aliases with Social Networking Software #sbf12 Expand Reply Delete Favorite 3hPeter H. Reiser ?@peterreiser @MikeGotta A: How to bring interface together #sbf12 . Going from point tools to platform, UI, Architecture + Eco-system is important Expand Reply Delete Favorite 3hPeter H. Reiser ?@peterreiser Q: How is technology important in Social Business #sbf12 A:@cfinn - technology is enabler , user experience -easy of use is important Expand Reply Delete Favorite 3hPeter H. Reiser ?@peterreiser @cfinn particiapte in panel "Does technology matter? Understanding how software enables or prevents participation" #sbf #webcenter

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• Want to be part of the most meaningful Customer Experience conversation today?

  - by Tony Berk

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Today's entry is written by Chris Warner, Director, Product Strategy at Oracle. By now you’ve undoubtedly seen the blogs and announcements about Oracle OpenWorld. And perhaps you’ve also seen the news about OpenWorld’s newest sister event: Oracle Customer Experience (CX) Summit @ OpenWorld. Oracle CX Summit was created to be the most meaningful CX event, to be truly unique, to serve as the place to discover what it takes and what it really means to put the customer at the center of your business success. One long-time Oracle customer, when told about the Oracle CX Summit, put it this way: ‘This makes me rethink how I think about Oracle and Customer Experience’. Listen to what she heard and you be the judge. We believe Customer Experience (‘CX’) is a movement, not just the latest ‘IT’ tech trend. CX isn’t something you can simply ‘install’. CX is one of the most strategic initiatives an organization can undertake. Customer Experience is about connecting with an organization’s most important asset, the customer, and the critical role that connection has to an organization’s success. And there’s never been a bigger gathering of the smartest CX minds, most successful CX companies, and innovative CX examples than Oracle CX Summit. Take Subaru, for example. The company fully embraced the CX opportunity and their CX leadership will be on stage at the Oracle CX Summit to share their CX journey. They radically changed the way they interact with their customers, empower their employees, and differentiate their brand. And this is a story with a phenomenal happy ending: in a stagnant market and shrinking economy, they GREW their business and outpaced their competition. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} At Oracle CX Summit, you will be surrounded by dozens of CX leaders, visionaries and innovators like Subaru. This three-day event brings together the largest collection of thought leaders and practitioners in Customer Experience ever. Notable presenters include: v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Seth Godin - World-renowned blogger and one ‘the World’s Top 21 Speakers’, author of 14 best-selling books like “Permission Marketing”, and founder of dozens of startups such as Squidoo.com (ranked one of the top 125 sites in the US). Kerry Bodine - VP Principal Analyst at Forrester for Customer Experience, author of the just-published book “Outside In - The Power of Putting Customers at the Center of Your Business”, and renowned author of “The Customer Experience Ecosystem”. Bruce Temkin - Co-founder and Chair of the Customer Experience Professionals Association, revered blogger of “Customer Experience Matters”, former VP Principal Analyst at Forrester for Customer Experience, Founder and Managing Partner of The Temkin Group, a leading Customer Experience research and consulting firm. George Kembel - Executive Director and Co-founder of the Stanford Design School, an established, recognized thought leader in design thinking and innovation, and a Silicon Valley based-CEO, venture capitalist and educator. Gene Alvarez - VP Research Analyst at Gartner and a recognized authority in the Retail and Consumer Goods industry. Gene has been published, featured and referenced in a variety of trade publications for Customer Experience insights. Senior Executives from innovative Customer Experience brands and agencies like AT&T, Intuit, Southwest Airlines, Marriott, Quiksilver, and Sapient. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} But the CX Summit includes much, much more. There are over 30+ role-driven sessions and rountables as well as one-of-a-kind events including: v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} The Customer Experience Innovation Tent featuring hands-on demonstrations of bleeding-edge customer experiences like the Share Happy Ice Cream Machine A hands-on Customer Journey Mapping Workshop that lets you learn design thinking techniques for innovating differentiated experiences that drive cross-functional alignment Access to the Oracle OpenWorld Exhibition Halls and DEMOgrounds as well as a week-long Live Music Festival and the Oracle Appreciation Event featuring Pearl Jam and Kings of Leon Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} At Oracle, we are quite proud of our award-winning suite of CX products, a suite of solutions that can help an organization greatly accelerate their CX journey. But Oracle CX Summit isn’t about products. It’s about how an organization can succeed in its CX initiative. There’s never been a bigger gathering of the smartest CX minds, most successful CX companies, and innovative CX examples than Oracle CX Summit. Come join the Customer Experience Revolution. Register for Oracle CX Summit @ OpenWorld here. v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} --

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• Auto blocking attacking IP address

  - by dong

  This is to share my PowerShell code online. I original asked this question on MSDN forum (or TechNet?) here: http://social.technet.microsoft.com/Forums/en-US/winserversecurity/thread/f950686e-e3f8-4cf2-b8ec-2685c1ed7a77 In short, this is trying to find attacking IP address then add it into Firewall block rule. So I suppose: 1, You are running a Windows Server 2008 facing the Internet. 2, You need to have some port open for service, e.g. TCP 21 for FTP; TCP 3389 for Remote Desktop. You can see in my code I’m only dealing with these two since that’s what I opened. You can add further port number if you like, but the way to process might be different with these two. 3, I strongly suggest you use STRONG password and follow all security best practices, this ps1 code is NOT for adding security to your server, but reduce the nuisance from brute force attack, and make sys admin’s life easier: i.e. your FTP log won’t hold megabytes of nonsense, your Windows system log will not roll back and only can tell you what happened last month. 4, You are comfortable with setting up Windows Firewall rules, in my code, my rule has a name of “MY BLACKLIST”, you need to setup a similar one, and set it to BLOCK everything. 5, My rule is dangerous because it has the risk to block myself out as well. I do have a backup plan i.e. the DELL DRAC5 so that if that happens, I still can remote console to my server and reset the firewall. 6, By no means the code is perfect, the coding style, the use of PowerShell skills, the hard coded part, all can be improved, it’s just that it’s good enough for me already. It has been running on my server for more than 7 MONTHS. 7, Current code still has problem, I didn’t solve it yet, further on this point after the code. :)    #Dong Xie, March 2012  #my simple code to monitor attack and deal with it  #Windows Server 2008 Logon Type  #8: NetworkCleartext, i.e. FTP  #10: RemoteInteractive, i.e. RDP    $tick = 0;  "Start to run at: " + (get-date);    $regex1 = [regex] "192\.168\.100\.(?:101|102):3389\s+(\d+\.\d+\.\d+\.\d+)";  $regex2 = [regex] "Source Network Address:\t(\d+\.\d+\.\d+\.\d+)";    while($True) {   $blacklist = @();     "Running... (tick:" + $tick + ")"; $tick+=1;    #Port 3389  $a = @()  netstat -no | Select-String ":3389" | ? { $m = $regex1.Match($_); `    $ip = $m.Groups[1].Value; if ($m.Success -and $ip -ne "10.0.0.1") {$a = $a + $ip;} }  if ($a.count -gt 0) {    $ips = get-eventlog Security -Newest 1000 | Where-Object {$_.EventID -eq 4625 -and $_.Message -match "Logon Type:\s+10"} | foreach { `      $m = $regex2.Match($_.Message); $ip = $m.Groups[1].Value; $ip; } | Sort-Object | Tee-Object -Variable list | Get-Unique    foreach ($ip in $a) { if ($ips -contains $ip) {      if (-not ($blacklist -contains $ip)) {        $attack_count = ($list | Select-String $ip -SimpleMatch | Measure-Object).count;        "Found attacking IP on 3389: " + $ip + ", with count: " + $attack_count;        if ($attack_count -ge 20) {$blacklist = $blacklist + $ip;}      }      }    }  }      #FTP  $now = (Get-Date).AddMinutes(-5); #check only last 5 mins.     #Get-EventLog has built-in switch for EventID, Message, Time, etc. but using any of these it will be VERY slow.  $count = (Get-EventLog Security -Newest 1000 | Where-Object {$_.EventID -eq 4625 -and $_.Message -match "Logon Type:\s+8" -and `              $_.TimeGenerated.CompareTo($now) -gt 0} | Measure-Object).count;  if ($count -gt 50) #threshold  {     $ips = @();     $ips1 = dir "C:\inetpub\logs\LogFiles\FPTSVC2" | Sort-Object -Property LastWriteTime -Descending `       | select -First 1 | gc | select -Last 200 | where {$_ -match "An\+error\+occured\+during\+the\+authentication\+process."} `        | Select-String -Pattern "(\d+\.\d+\.\d+\.\d+)" | select -ExpandProperty Matches | select -ExpandProperty value | Group-Object `        | where {$_.Count -ge 10} | select -ExpandProperty Name;       $ips2 = dir "C:\inetpub\logs\LogFiles\FTPSVC3" | Sort-Object -Property LastWriteTime -Descending `       | select -First 1 | gc | select -Last 200 | where {$_ -match "An\+error\+occured\+during\+the\+authentication\+process."} `        | Select-String -Pattern "(\d+\.\d+\.\d+\.\d+)" | select -ExpandProperty Matches | select -ExpandProperty value | Group-Object `        | where {$_.Count -ge 10} | select -ExpandProperty Name;     $ips += $ips1; $ips += $ips2; $ips = $ips | where {$_ -ne "10.0.0.1"} | Sort-Object | Get-Unique;         foreach ($ip in $ips) {       if (-not ($blacklist -contains $ip)) {        "Found attacking IP on FTP: " + $ip;        $blacklist = $blacklist + $ip;       }     }  }        #Firewall change <# $current = (netsh advfirewall firewall show rule name="MY BLACKLIST" | where {$_ -match "RemoteIP"}).replace("RemoteIP:", "").replace(" ","").replace("/255.255.255.255",""); #inside $current there is no \r or \n need remove. foreach ($ip in $blacklist) { if (-not ($current -match $ip) -and -not ($ip -like "10.0.0.*")) {"Adding this IP into firewall blocklist: " + $ip; $c= 'netsh advfirewall firewall set rule name="MY BLACKLIST" new RemoteIP="{0},{1}"' -f $ip, $current; Invoke-Expression $c; } } #>    foreach ($ip in $blacklist) {    $fw=New-object –comObject HNetCfg.FwPolicy2; # http://blogs.technet.com/b/jamesone/archive/2009/02/18/how-to-manage-the-windows-firewall-settings-with-powershell.aspx    $myrule = $fw.Rules | where {$_.Name -eq "MY BLACKLIST"} | select -First 1; # Potential bug here?    if (-not ($myrule.RemoteAddresses -match $ip) -and -not ($ip -like "10.0.0.*"))      {"Adding this IP into firewall blocklist: " + $ip;         $myrule.RemoteAddresses+=(","+$ip);      }  }    Wait-Event -Timeout 30 #pause 30 secs    } # end of top while loop.   Further points: 1, I suppose the server is listening on port 3389 on server IP: 192.168.100.101 and 192.168.100.102, you need to replace that with your real IP. 2, I suppose you are Remote Desktop to this server from a workstation with IP: 10.0.0.1. Please replace as well. 3, The threshold for 3389 attack is 20, you don’t want to block yourself just because you typed your password wrong 3 times, you can change this threshold by your own reasoning. 4, FTP is checking the log for attack only to the last 5 mins, you can change that as well. 5, I suppose the server is serving FTP on both IP address and their LOG path are C:\inetpub\logs\LogFiles\FPTSVC2 and C:\inetpub\logs\LogFiles\FPTSVC3. Change accordingly. 6, FTP checking code is only asking for the last 200 lines of log, and the threshold is 10, change as you wish. 7, the code runs in a loop, you can set the loop time at the last line. To run this code, copy and paste to your editor, finish all the editing, get it to your server, and open an CMD window, then type powershell.exe –file your_powershell_file_name.ps1, it will start running, you can Ctrl-C to break it. This is what you see when it’s running: This is when it detected attack and adding the firewall rule: Regarding the design of the code: 1, There are many ways you can detect the attack, but to add an IP into a block rule is no small thing, you need to think hard before doing it, reason for that may include: You don’t want block yourself; and not blocking your customer/user, i.e. the good guy. 2, Thus for each service/port, I double check. For 3389, first it needs to show in netstat.exe, then the Event log; for FTP, first check the Event log, then the FTP log files. 3, At three places I need to make sure I’m not adding myself into the block rule. –ne with single IP, –like with subnet.   Now the final bit: 1, The code will stop working after a while (depends on how busy you are attacked, could be weeks, months, or days?!) It will throw Red error message in CMD, don’t Panic, it does no harm, but it also no longer blocking new attack. THE REASON is not confirmed with MS people: the COM object to manage firewall, you can only give it a list of IP addresses to the length of around 32KB I think, once it reaches the limit, you get the error message. 2, This is in fact my second solution to use the COM object, the first solution is still in the comment block for your reference, which is using netsh, that fails because being run from CMD, you can only throw it a list of IP to 8KB. 3, I haven’t worked the workaround yet, some ideas include: wrap that RemoteAddresses setting line with error checking and once it reaches the limit, use the newly detected IP to be the list, not appending to it. This basically reset your block rule to ground zero and lose the previous bad IPs. This does no harm as it sounds, because given a certain period has passed, any these bad IPs still not repent and continue the attack to you, it only got 30 seconds or 20 guesses of your password before you block it again. And there is the benefit that the bad IP may turn back to the good hands again, and you are not blocking a potential customer or your CEO’s home pc because once upon a time, it’s a zombie. Thus the ZEN of blocking: never block any IP for too long. 4, But if you insist to block the ugly forever, my other ideas include: You call MS support, ask them how can we set an arbitrary length of IP addresses in a rule; at least from my experiences at the Forum, they don’t know and they don’t care, because they think the dynamic blocking should be done by some expensive hardware. Or, from programming perspective, you can create a new rule once the old is full, then you’ll have MY BLACKLIST1, MY  BLACKLIST2, MY BLACKLIST3, … etc. Once in a while you can compile them together and start a business to sell your blacklist on the market! Enjoy the code! p.s. (PowerShell is REALLY REALLY GREAT!)

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• Is Social Media The Vital Skill You Aren’t Tracking?

  - by HCM-Oracle

  By Mark Bennett - Originally featured in Talent Management Excellence The ever-increasing presence of the workforce on social media presents opportunities as well as risks for organizations. While on the one hand, we read about social media embarrassments happening to organizations, on the other we see that social media activities by workers and candidates can enhance a company’s brand and provide insight into what individuals are, or can become, influencers in the social media sphere. HR can play a key role in helping organizations make the most value out of the activities and presence of workers and candidates, while at the same time also helping to manage the risks that come with the permanence and viral nature of social media. What is Missing from Understanding Our Workforce? “If only HP knew what HP knows, we would be three-times more productive.”  Lew Platt, Former Chairman, President, CEO, Hewlett-Packard  What Lew Platt recognized was that organizations only have a partial understanding of what their workforce is capable of. This lack of understanding impacts the company in several negative ways: 1. A particular skill that the company needs to access in one part of the organization might exist somewhere else, but there is no record that the skill exists, so the need is unfulfilled. 2. As market conditions change rapidly, the company needs to know strategic options, but some options are missed entirely because the company doesn’t know that sufficient capability already exists to enable those options. 3. Employees may miss out on opportunities to demonstrate how their hidden skills could create new value to the company. Why don’t companies have that more complete picture of their workforce capabilities – that is, not know what they know? One very good explanation is that companies put most of their efforts into rating their workforce according to the jobs and roles they are filling today. This is the essence of two important talent management processes: recruiting and performance appraisals.  In recruiting, a set of requirements is put together for a job, either explicitly or indirectly through a job description. During the recruiting process, much of the attention is paid towards whether the candidate has the qualifications, the skills, the experience and the cultural fit to be successful in the role. This makes a lot of sense.  In the performance appraisal process, an employee is measured on how well they performed the functions of their role and in an effort to help the employee do even better next time, they are also measured on proficiency in the competencies that are deemed to be key in doing that job. Again, the logic is impeccable.  But in both these cases, two adages come to mind: 1. What gets measured is what gets managed. 2. You only see what you are looking for. In other words, the fact that the current roles the workforce are performing are the basis for measuring which capabilities the workforce has, makes them the only capabilities to be measured. What was initially meant to be a positive, i.e. identify what is needed to perform well and measure it, in order that it can be managed, comes with the unintended negative consequence of overshadowing the other capabilities the workforce has. This also comes with an employee engagement price, for the measurements and management of workforce capabilities is to typically focus on where the workforce comes up short. Again, it makes sense to do this, since improving a capability that appears to result in improved performance benefits, both the individual through improved performance ratings and the company through improved productivity. But this is based on the assumption that the capabilities identified and their required proficiencies are the only attributes of the individual that matter. Anything else the individual brings that results in high performance, while resulting in a desired performance outcome, often goes unrecognized or underappreciated at best. As social media begins to occupy a more important part in current and future roles in organizations, businesses must incorporate social media savvy and innovation into job descriptions and expectations. These new measures could provide insight into how well someone can use social media tools to influence communities and decision makers; keep abreast of trends in fast-moving industries; present a positive brand image for the organization around thought leadership, customer focus, social responsibility; and coordinate and collaborate with partners. These measures should demonstrate the “social capital” the individual has invested in and developed over time. Without this dimension, “short cut” methods may generate a narrow set of positive metrics that do not have real, long-lasting benefits to the organization. How Workforce Reputation Management Helps HR Harness Social Media With hundreds of petabytes of social media data flowing across Facebook, LinkedIn and Twitter, businesses are tapping technology solutions to effectively leverage social for HR. Workforce reputation management technology helps organizations discover, mobilize and retain talent by providing insight into the social reputation and influence of the workforce while also helping organizations monitor employee social media policy compliance and mitigate social media risk.  There are three major ways that workforce reputation management technology can play a strategic role to support HR: 1. Improve Awareness and Decisions on Talent Many organizations measure the skills and competencies that they know they need today, but are unaware of what other skills and competencies their workforce has that could be essential tomorrow. How about whether your workforce has the reputation and influence to make their skills and competencies more effective? Many organizations don’t have insight into the social media “reach” their workforce has, which is becoming more critical to business performance. These features help organizations, managers, and employees improve many talent processes and decision making, including the following: Hiring and Assignments. People and teams with higher reputations are considered more valuable and effective workers. Someone with high reputation who refers a candidate also can have high credibility as a source for hires.   Training and Development. Reputation trend analysis can impact program decisions regarding training offerings by showing how reputation and influence across the workforce changes in concert with training. Worker reputation impacts development plans and goal choices by helping the individual see which development efforts result in improved reputation and influence.   Finding Hidden Talent. Managers can discover hidden talent and skills amongst employees based on a combination of social profile information and social media reputation. Employees can improve their personal brand and accelerate their career development.  2. Talent Search and Discovery The right technology helps organizations find information on people that might otherwise be hidden. By leveraging access to candidate and worker social profiles as well as their social relationships, workforce reputation management provides companies with a more complete picture of what their knowledge, skills, and attributes are and what they can in turn access. This more complete information helps to find the right talent both outside the organization as well as the right, perhaps previously hidden talent, within the organization to fill roles and staff projects, particularly those roles and projects that are required in reaction to fast-changing opportunities and circumstances. 3. Reputation Brings Credibility Workforce reputation management technology provides a clearer picture of how candidates and workers are viewed by their peers and communities across a wide range of social reputation and influence metrics. This information is less subject to individual bias and can impact critical decision-making. Knowing the individual’s reputation and influence enables the organization to predict how well their capabilities and behaviors will have a positive effect on desired business outcomes. Many roles that have the highest impact on overall business performance are dependent on the individual’s influence and reputation. In addition, reputation and influence measures offer a very tangible source of feedback for workers, providing them with insight that helps them develop themselves and their careers and see the effectiveness of those efforts by tracking changes over time in their reputation and influence. The following are some examples of the different reputation and influence measures of the workforce that Workforce Reputation Management could gather and analyze: Generosity – How often the user reposts other’s posts. Influence – How often the user’s material is reposted by others.  Engagement – The ratio of recent posts with references (e.g. links to other posts) to the total number of posts.  Activity – How frequently the user posts. (e.g. number per day)  Impact – The size of the users’ social networks, which indicates their ability to reach unique followers, friends, or users.   Clout – The number of references and citations of the user’s material in others’ posts.  The Vital Ingredient of Workforce Reputation Management: Employee Participation “Nothing about me, without me.” Valerie Billingham, “Through the Patient’s Eyes”, Salzburg Seminar Session 356, 1998 Since data resides primarily in social media, a question arises: what manner is used to collect that data? While much of social media activity is publicly accessible (as many who wished otherwise have learned to their chagrin), the social norms of social media have developed to put some restrictions on what is acceptable behavior and by whom. Disregarding these norms risks a repercussion firestorm. One of the more recognized norms is that while individuals can follow and engage with other individual’s public social activity (e.g. Twitter updates) fairly freely, the more an organization does this unprompted and without getting permission from the individual beforehand, the more likely the organization risks a totally opposite outcome from the one desired. Instead, the organization must look for permission from the individual, which can be met with resistance. That resistance comes from not knowing how the information will be used, how it will be shared with others, and not receiving enough benefit in return for granting permission. As the quote above about patient concerns and rights succinctly states, no one likes not feeling in control of the information about themselves, or the uncertainty about where it will be used. This is well understood in consumer social media (i.e. permission-based marketing) and is applicable to workforce reputation management. However, asking permission leaves open the very real possibility that no one, or so few, will grant permission, resulting in a small set of data with little usefulness for the company. Connecting Individual Motivation to Organization Needs So what is it that makes an individual decide to grant an organization access to the data it wants? It is when the individual’s own motivations are in alignment with the organization’s objectives. In the case of workforce reputation management, when the individual is motivated by a desire for increased visibility and career growth opportunities to advertise their skills and level of influence and reputation, they are aligned with the organizations’ objectives; to fill resource needs or strategically build better awareness of what skills are present in the workforce, as well as levels of influence and reputation. Individuals can see the benefit of granting access permission to the company through multiple means. One is through simple social awareness; they begin to discover that peers who are getting more career opportunities are those who are signed up for workforce reputation management. Another is where companies take the message directly to the individual; we think you would benefit from signing up with our workforce reputation management solution. Another, more strategic approach is to make reputation management part of a larger Career Development effort by the company; providing a wide set of tools to help the workforce find ways to plan and take action to achieve their career aspirations in the organization. An effective mechanism, that facilitates connecting the visibility and career growth motivations of the workforce with the larger context of the organization’s business objectives, is to use game mechanics to help individuals transform their career goals into concrete, actionable steps, such as signing up for reputation management. This works in favor of companies looking to use workforce reputation because the workforce is more apt to see how it fits into achieving their overall career goals, as well as seeing how other participation brings additional benefits.  Once an individual has signed up with reputation management, not only have they made themselves more visible within the organization and increased their career growth opportunities, they have also enabled a tool that they can use to better understand how their actions and behaviors impact their influence and reputation. Since they will be able to see their reputation and influence measurements change over time, they will gain better insight into how reputation and influence impacts their effectiveness in a role, as well as how their behaviors and skill levels in turn affect their influence and reputation. This insight can trigger much more directed, and effective, efforts by the individual to improve their ability to perform at a higher level and become more productive. The increased sense of autonomy the individual experiences, in linking the insight they gain to the actions and behavior changes they make, greatly enhances their engagement with their role as well as their career prospects within the company. Workforce reputation management takes the wide range of disparate data about the workforce being produced across various social media platforms and transforms it into accessible, relevant, and actionable information that helps the organization achieve its desired business objectives. Social media holds untapped insights about your talent, brand and business, and workforce reputation management can help unlock them. Imagine - if you could find the hidden secrets of your businesses, how much more productive and efficient would your organization be? Mark Bennett is a Director of Product Strategy at Oracle. Mark focuses on setting the strategic vision and direction for tools that help organizations understand, shape, and leverage the capabilities of their workforce to achieve business objectives, as well as help individuals work effectively to achieve their goals and navigate their own growth. His combination of a deep technical background in software design and development, coupled with a broad knowledge of business challenges and thinking in today’s globalized, rapidly changing, technology accelerated economy, has enabled him to identify and incorporate key innovations that are central to Oracle Fusion’s unique value proposition. Mark has over the course of his career been in charge of the design, development, and strategy of Talent Management products and the design and development of cutting edge software that is better equipped to handle the increasingly complex demands of users while also remaining easy to use. Follow him @mpbennett

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• SQL Server 2012 - AlwaysOn

  - by Claus Jandausch

  Ich war nicht nur irritiert, ich war sogar regelrecht schockiert - und für einen kurzen Moment sprachlos (was nur selten der Fall ist). Gerade eben hatte mich jemand gefragt "Wann Oracle denn etwas Vergleichbares wie AlwaysOn bieten würde - und ob überhaupt?" War ich hier im falschen Film gelandet? Ich konnte nicht anders, als meinen Unmut kundzutun und zu erklären, dass die Fragestellung normalerweise anders herum läuft. Zugegeben - es mag vielleicht strittige Punkte geben im Vergleich zwischen Oracle und SQL Server - bei denen nicht unbedingt immer Oracle die Nase vorn haben muss - aber das Thema Clustering für Hochverfügbarkeit (HA), Disaster Recovery (DR) und Skalierbarkeit gehört mit Sicherheit nicht dazu. Dieses Erlebnis hakte ich am Nachgang als Einzelfall ab, der so nie wieder vorkommen würde. Bis ich kurz darauf eines Besseren belehrt wurde und genau die selbe Frage erneut zu hören bekam. Diesmal sogar im Exadata-Umfeld und einem Oracle Stretch Cluster. Einmal ist keinmal, doch zweimal ist einmal zu viel... Getreu diesem alten Motto war mir klar, dass man das so nicht länger stehen lassen konnte. Ich habe keine Ahnung, wie die Microsoft Marketing Abteilung es geschafft hat, unter dem AlwaysOn Brading eine innovative Technologie vermuten zu lassen - aber sie hat ihren Job scheinbar gut gemacht. Doch abgesehen von einem guten Marketing, stellt sich natürlich die Frage, was wirklich dahinter steckt und wie sich das Ganze mit Oracle vergleichen lässt - und ob überhaupt? Damit wären wir wieder bei der ursprünglichen Frage angelangt.  So viel zum Hintergrund dieses Blogbeitrags - von meiner Antwort handelt der restliche Blog. "Windows was the God ..." Um den wahren Unterschied zwischen Oracle und Microsoft verstehen zu können, muss man zunächst das bedeutendste Microsoft Dogma kennen. Es lässt sich schlicht und einfach auf den Punkt bringen: "Alles muss auf Windows basieren." Die Überschrift dieses Absatzes ist kein von mir erfundener Ausspruch, sondern ein Zitat. Konkret stammt es aus einem längeren Artikel von Kurt Eichenwald in der Vanity Fair aus dem August 2012. Er lautet Microsoft's Lost Decade und sei jedem ans Herz gelegt, der die "Microsoft-Maschinerie" unter Steve Ballmer und einige ihrer Kuriositäten besser verstehen möchte. "YOU TALKING TO ME?" Microsoft C.E.O. Steve Ballmer bei seiner Keynote auf der 2012 International Consumer Electronics Show in Las Vegas am 9. Januar   Manche Dinge in diesem Artikel mögen überspitzt dargestellt erscheinen - sind sie aber nicht. Vieles davon kannte ich bereits aus eigener Erfahrung und kann es nur bestätigen. Anderes hat sich mir erst so richtig erschlossen. Insbesondere die folgenden Passagen führten zum Aha-Erlebnis: “Windows was the god—everything had to work with Windows,” said Stone... “Every little thing you want to write has to build off of Windows (or other existing roducts),” one software engineer said. “It can be very confusing, …” Ich habe immer schon darauf hingewiesen, dass in einem SQL Server Failover Cluster die Microsoft Datenbank eigentlich nichts Nenneswertes zum Geschehen beiträgt, sondern sich voll und ganz auf das Windows Betriebssystem verlässt. Deshalb muss man auch die Windows Server Enterprise Edition installieren, soll ein Failover Cluster für den SQL Server eingerichtet werden. Denn hier werden die Cluster Services geliefert - nicht mit dem SQL Server. Er ist nur lediglich ein weiteres Server Produkt, für das Windows in Ausfallszenarien genutzt werden kann - so wie Microsoft Exchange beispielsweise, oder Microsoft SharePoint, oder irgendein anderes Server Produkt das auf Windows gehostet wird. Auch Oracle kann damit genutzt werden. Das Stichwort lautet hier: Oracle Failsafe. Nur - warum sollte man das tun, wenn gleichzeitig eine überlegene Technologie wie die Oracle Real Application Clusters (RAC) zur Verfügung steht, die dann auch keine Windows Enterprise Edition voraussetzen, da Oracle die eigene Clusterware liefert. Welche darüber hinaus für kürzere Failover-Zeiten sorgt, da diese Cluster-Technologie Datenbank-integriert ist und sich nicht auf "Dritte" verlässt. Wenn man sich also schon keine technischen Vorteile mit einem SQL Server Failover Cluster erkauft, sondern zusätzlich noch versteckte Lizenzkosten durch die Lizenzierung der Windows Server Enterprise Edition einhandelt, warum hat Microsoft dann in den vergangenen Jahren seit SQL Server 2000 nicht ebenfalls an einer neuen und innovativen Lösung gearbeitet, die mit Oracle RAC mithalten kann? Entwickler hat Microsoft genügend? Am Geld kann es auch nicht liegen? Lesen Sie einfach noch einmal die beiden obenstehenden Zitate und sie werden den Grund verstehen. Anders lässt es sich ja auch gar nicht mehr erklären, dass AlwaysOn aus zwei unterschiedlichen Technologien besteht, die beide jedoch wiederum auf dem Windows Server Failover Clustering (WSFC) basieren. Denn daraus ergeben sich klare Nachteile - aber dazu später mehr. Um AlwaysOn zu verstehen, sollte man sich zunächst kurz in Erinnerung rufen, was Microsoft bisher an HA/DR (High Availability/Desaster Recovery) Lösungen für SQL Server zur Verfügung gestellt hat. Replikation Basiert auf logischer Replikation und Pubisher/Subscriber Architektur Transactional Replication Merge Replication Snapshot Replication Microsoft's Replikation ist vergleichbar mit Oracle GoldenGate. Oracle GoldenGate stellt jedoch die umfassendere Technologie dar und bietet High Performance. Log Shipping Microsoft's Log Shipping stellt eine einfache Technologie dar, die vergleichbar ist mit Oracle Managed Recovery in Oracle Version 7. Das Log Shipping besitzt folgende Merkmale: Transaction Log Backups werden von Primary nach Secondary/ies geschickt Einarbeitung (z.B. Restore) auf jedem Secondary individuell Optionale dritte Server Instanz (Monitor Server) für Überwachung und Alarm Log Restore Unterbrechung möglich für Read-Only Modus (Secondary) Keine Unterstützung von Automatic Failover Database Mirroring Microsoft's Database Mirroring wurde verfügbar mit SQL Server 2005, sah aus wie Oracle Data Guard in Oracle 9i, war funktional jedoch nicht so umfassend. Für ein HA/DR Paar besteht eine 1:1 Beziehung, um die produktive Datenbank (Principle DB) abzusichern. Auf der Standby Datenbank (Mirrored DB) werden alle Insert-, Update- und Delete-Operationen nachgezogen. Modi Synchron (High-Safety Modus) Asynchron (High-Performance Modus) Automatic Failover Unterstützt im High-Safety Modus (synchron) Witness Server vorausgesetzt     Zur Frage der Kontinuität Es stellt sich die Frage, wie es um diesen Technologien nun im Zusammenhang mit SQL Server 2012 bestellt ist. Unter Fanfaren seinerzeit eingeführt, war Database Mirroring das erklärte Mittel der Wahl. Ich bin kein Produkt Manager bei Microsoft und kann hierzu nur meine Meinung äußern, aber zieht man den SQL AlwaysOn Team Blog heran, so sieht es nicht gut aus für das Database Mirroring - zumindest nicht langfristig. "Does AlwaysOn Availability Group replace Database Mirroring going forward?” “The short answer is we recommend that you migrate from the mirroring configuration or even mirroring and log shipping configuration to using Availability Group. Database Mirroring will still be available in the Denali release but will be phased out over subsequent releases. Log Shipping will continue to be available in future releases.” Damit wären wir endlich beim eigentlichen Thema angelangt. Was ist eine sogenannte Availability Group und was genau hat es mit der vielversprechend klingenden Bezeichnung AlwaysOn auf sich?   SQL Server 2012 - AlwaysOn Zwei HA-Features verstekcne sich hinter dem “AlwaysOn”-Branding. Einmal das AlwaysOn Failover Clustering aka SQL Server Failover Cluster Instances (FCI) - zum Anderen die AlwaysOn Availability Groups. Failover Cluster Instances (FCI) Entspricht ungefähr dem Stretch Cluster Konzept von Oracle Setzt auf Windows Server Failover Clustering (WSFC) auf Bietet HA auf Instanz-Ebene AlwaysOn Availability Groups (Verfügbarkeitsgruppen) Ähnlich der Idee von Consistency Groups, wie in Storage-Level Replikations-Software von z.B. EMC SRDF Abhängigkeiten zu Windows Server Failover Clustering (WSFC) Bietet HA auf Datenbank-Ebene   Hinweis: Verwechseln Sie nicht eine SQL Server Datenbank mit einer Oracle Datenbank. Und auch nicht eine Oracle Instanz mit einer SQL Server Instanz. Die gleichen Begriffe haben hier eine andere Bedeutung - nicht selten ein Grund, weshalb Oracle- und Microsoft DBAs schnell aneinander vorbei reden. Denken Sie bei einer SQL Server Datenbank eher an ein Oracle Schema, das kommt der Sache näher. So etwas wie die SQL Server Northwind Datenbank ist vergleichbar mit dem Oracle Scott Schema. Wenn Sie die genauen Unterschiede kennen möchten, finden Sie eine detaillierte Beschreibung in meinem Buch "Oracle10g Release 2 für Windows und .NET", erhältich bei Lehmanns, Amazon, etc.   Windows Server Failover Clustering (WSFC) Wie man sieht, basieren beide AlwaysOn Technologien wiederum auf dem Windows Server Failover Clustering (WSFC), um einerseits Hochverfügbarkeit auf Ebene der Instanz zu gewährleisten und andererseits auf der Datenbank-Ebene. Deshalb nun eine kurze Beschreibung der WSFC. Die WSFC sind ein mit dem Windows Betriebssystem geliefertes Infrastruktur-Feature, um HA für Server Anwendungen, wie Microsoft Exchange, SharePoint, SQL Server, etc. zu bieten. So wie jeder andere Cluster, besteht ein WSFC Cluster aus einer Gruppe unabhängiger Server, die zusammenarbeiten, um die Verfügbarkeit einer Applikation oder eines Service zu erhöhen. Falls ein Cluster-Knoten oder -Service ausfällt, kann der auf diesem Knoten bisher gehostete Service automatisch oder manuell auf einen anderen im Cluster verfügbaren Knoten transferriert werden - was allgemein als Failover bekannt ist. Unter SQL Server 2012 verwenden sowohl die AlwaysOn Avalability Groups, als auch die AlwaysOn Failover Cluster Instances die WSFC als Plattformtechnologie, um Komponenten als WSFC Cluster-Ressourcen zu registrieren. Verwandte Ressourcen werden in eine Ressource Group zusammengefasst, die in Abhängigkeit zu anderen WSFC Cluster-Ressourcen gebracht werden kann. Der WSFC Cluster Service kann jetzt die Notwendigkeit zum Neustart der SQL Server Instanz erfassen oder einen automatischen Failover zu einem anderen Server-Knoten im WSFC Cluster auslösen.   Failover Cluster Instances (FCI) Eine SQL Server Failover Cluster Instanz (FCI) ist eine einzelne SQL Server Instanz, die in einem Failover Cluster betrieben wird, der aus mehreren Windows Server Failover Clustering (WSFC) Knoten besteht und so HA (High Availability) auf Ebene der Instanz bietet. Unter Verwendung von Multi-Subnet FCI kann auch Remote DR (Disaster Recovery) unterstützt werden. Eine weitere Option für Remote DR besteht darin, eine unter FCI gehostete Datenbank in einer Availability Group zu betreiben. Hierzu später mehr. FCI und WSFC Basis FCI, das für lokale Hochverfügbarkeit der Instanzen genutzt wird, ähnelt der veralteten Architektur eines kalten Cluster (Aktiv-Passiv). Unter SQL Server 2008 wurde diese Technologie SQL Server 2008 Failover Clustering genannt. Sie nutzte den Windows Server Failover Cluster. In SQL Server 2012 hat Microsoft diese Basistechnologie unter der Bezeichnung AlwaysOn zusammengefasst. Es handelt sich aber nach wie vor um die klassische Aktiv-Passiv-Konfiguration. Der Ablauf im Failover-Fall ist wie folgt: Solange kein Hardware-oder System-Fehler auftritt, werden alle Dirty Pages im Buffer Cache auf Platte geschrieben Alle entsprechenden SQL Server Services (Dienste) in der Ressource Gruppe werden auf dem aktiven Knoten gestoppt Die Ownership der Ressource Gruppe wird auf einen anderen Knoten der FCI transferriert Der neue Owner (Besitzer) der Ressource Gruppe startet seine SQL Server Services (Dienste) Die Connection-Anforderungen einer Client-Applikation werden automatisch auf den neuen aktiven Knoten mit dem selben Virtuellen Network Namen (VNN) umgeleitet Abhängig vom Zeitpunkt des letzten Checkpoints, kann die Anzahl der Dirty Pages im Buffer Cache, die noch auf Platte geschrieben werden müssen, zu unvorhersehbar langen Failover-Zeiten führen. Um diese Anzahl zu drosseln, besitzt der SQL Server 2012 eine neue Fähigkeit, die Indirect Checkpoints genannt wird. Indirect Checkpoints ähnelt dem Fast-Start MTTR Target Feature der Oracle Datenbank, das bereits mit Oracle9i verfügbar war.   SQL Server Multi-Subnet Clustering Ein SQL Server Multi-Subnet Failover Cluster entspricht vom Konzept her einem Oracle RAC Stretch Cluster. Doch dies ist nur auf den ersten Blick der Fall. Im Gegensatz zu RAC ist in einem lokalen SQL Server Failover Cluster jeweils nur ein Knoten aktiv für eine Datenbank. Für die Datenreplikation zwischen geografisch entfernten Sites verlässt sich Microsoft auf 3rd Party Lösungen für das Storage Mirroring.     Die Verbesserung dieses Szenario mit einer SQL Server 2012 Implementierung besteht schlicht darin, dass eine VLAN-Konfiguration (Virtual Local Area Network) nun nicht mehr benötigt wird, so wie dies bisher der Fall war. Das folgende Diagramm stellt dar, wie der Ablauf mit SQL Server 2012 gehandhabt wird. In Site A und Site B wird HA jeweils durch einen lokalen Aktiv-Passiv-Cluster sichergestellt.     Besondere Aufmerksamkeit muss hier der Konfiguration und dem Tuning geschenkt werden, da ansonsten völlig inakzeptable Failover-Zeiten resultieren. Dies liegt darin begründet, weil die Downtime auf Client-Seite nun nicht mehr nur von der reinen Failover-Zeit abhängt, sondern zusätzlich von der Dauer der DNS Replikation zwischen den DNS Servern. (Rufen Sie sich in Erinnerung, dass wir gerade von Multi-Subnet Clustering sprechen). Außerdem ist zu berücksichtigen, wie schnell die Clients die aktualisierten DNS Informationen abfragen. Spezielle Konfigurationen für Node Heartbeat, HostRecordTTL (Host Record Time-to-Live) und Intersite Replication Frequeny für Active Directory Sites und Services werden notwendig. Default TTL für Windows Server 2008 R2: 20 Minuten Empfohlene Einstellung: 1 Minute DNS Update Replication Frequency in Windows Umgebung: 180 Minuten Empfohlene Einstellung: 15 Minuten (minimaler Wert)   Betrachtet man diese Werte, muss man feststellen, dass selbst eine optimale Konfiguration die rigiden SLAs (Service Level Agreements) heutiger geschäftskritischer Anwendungen für HA und DR nicht erfüllen kann. Denn dies impliziert eine auf der Client-Seite erlebte Failover-Zeit von insgesamt 16 Minuten. Hierzu ein Auszug aus der SQL Server 2012 Online Dokumentation: Cons: If a cross-subnet failover occurs, the client recovery time could be 15 minutes or longer, depending on your HostRecordTTL setting and the setting of your cross-site DNS/AD replication schedule.    Wir sind hier an einem Punkt unserer Überlegungen angelangt, an dem sich erklärt, weshalb ich zuvor das "Windows was the God ..." Zitat verwendet habe. Die unbedingte Abhängigkeit zu Windows wird zunehmend zum Problem, da sie die Komplexität einer Microsoft-basierenden Lösung erhöht, anstelle sie zu reduzieren. Und Komplexität ist das Letzte, was sich CIOs heutzutage wünschen.  Zur Ehrenrettung des SQL Server 2012 und AlwaysOn muss man sagen, dass derart lange Failover-Zeiten kein unbedingtes "Muss" darstellen, sondern ein "Kann". Doch auch ein "Kann" kann im unpassenden Moment unvorhersehbare und kostspielige Folgen haben. Die Unabsehbarkeit ist wiederum Ursache vieler an der Implementierung beteiligten Komponenten und deren Abhängigkeiten, wie beispielsweise drei Cluster-Lösungen (zwei von Microsoft, eine 3rd Party Lösung). Wie man die Sache auch dreht und wendet, kommt man an diesem Fakt also nicht vorbei - ganz unabhängig von der Dauer einer Downtime oder Failover-Zeiten. Im Gegensatz zu AlwaysOn und der hier vorgestellten Version eines Stretch-Clusters, vermeidet eine entsprechende Oracle Implementierung eine derartige Komplexität, hervorgerufen duch multiple Abhängigkeiten. Den Unterschied machen Datenbank-integrierte Mechanismen, wie Fast Application Notification (FAN) und Fast Connection Failover (FCF). Für Oracle MAA Konfigurationen (Maximum Availability Architecture) sind Inter-Site Failover-Zeiten im Bereich von Sekunden keine Seltenheit. Wenn Sie dem Link zur Oracle MAA folgen, finden Sie außerdem eine Reihe an Customer Case Studies. Auch dies ist ein wichtiges Unterscheidungsmerkmal zu AlwaysOn, denn die Oracle Technologie hat sich bereits zigfach in höchst kritischen Umgebungen bewährt.   Availability Groups (Verfügbarkeitsgruppen) Die sogenannten Availability Groups (Verfügbarkeitsgruppen) sind - neben FCI - der weitere Baustein von AlwaysOn.   Hinweis: Bevor wir uns näher damit beschäftigen, sollten Sie sich noch einmal ins Gedächtnis rufen, dass eine SQL Server Datenbank nicht die gleiche Bedeutung besitzt, wie eine Oracle Datenbank, sondern eher einem Oracle Schema entspricht. So etwas wie die SQL Server Northwind Datenbank ist vergleichbar mit dem Oracle Scott Schema.   Eine Verfügbarkeitsgruppe setzt sich zusammen aus einem Set mehrerer Benutzer-Datenbanken, die im Falle eines Failover gemeinsam als Gruppe behandelt werden. Eine Verfügbarkeitsgruppe unterstützt ein Set an primären Datenbanken (primäres Replikat) und einem bis vier Sets von entsprechenden sekundären Datenbanken (sekundäre Replikate).       Es können jedoch nicht alle SQL Server Datenbanken einer AlwaysOn Verfügbarkeitsgruppe zugeordnet werden. Der SQL Server Spezialist Michael Otey zählt in seinem SQL Server Pro Artikel folgende Anforderungen auf: Verfügbarkeitsgruppen müssen mit Benutzer-Datenbanken erstellt werden. System-Datenbanken können nicht verwendet werden Die Datenbanken müssen sich im Read-Write Modus befinden. Read-Only Datenbanken werden nicht unterstützt Die Datenbanken in einer Verfügbarkeitsgruppe müssen Multiuser Datenbanken sein Sie dürfen nicht das AUTO_CLOSE Feature verwenden Sie müssen das Full Recovery Modell nutzen und es muss ein vollständiges Backup vorhanden sein Eine gegebene Datenbank kann sich nur in einer einzigen Verfügbarkeitsgruppe befinden und diese Datenbank düerfen nicht für Database Mirroring konfiguriert sein Microsoft empfiehl außerdem, dass der Verzeichnispfad einer Datenbank auf dem primären und sekundären Server identisch sein sollte Wie man sieht, eignen sich Verfügbarkeitsgruppen nicht, um HA und DR vollständig abzubilden. Die Unterscheidung zwischen der Instanzen-Ebene (FCI) und Datenbank-Ebene (Availability Groups) ist von hoher Bedeutung. Vor kurzem wurde mir gesagt, dass man mit den Verfügbarkeitsgruppen auf Shared Storage verzichten könne und dadurch Kosten spart. So weit so gut ... Man kann natürlich eine Installation rein mit Verfügbarkeitsgruppen und ohne FCI durchführen - aber man sollte sich dann darüber bewusst sein, was man dadurch alles nicht abgesichert hat - und dies wiederum für Desaster Recovery (DR) und SLAs (Service Level Agreements) bedeutet. Kurzum, um die Kombination aus beiden AlwaysOn Produkten und der damit verbundene Komplexität kommt man wohl in der Praxis nicht herum.    Availability Groups und WSFC AlwaysOn hängt von Windows Server Failover Clustering (WSFC) ab, um die aktuellen Rollen der Verfügbarkeitsreplikate einer Verfügbarkeitsgruppe zu überwachen und zu verwalten, und darüber zu entscheiden, wie ein Failover-Ereignis die Verfügbarkeitsreplikate betrifft. Das folgende Diagramm zeigt de Beziehung zwischen Verfügbarkeitsgruppen und WSFC:   Der Verfügbarkeitsmodus ist eine Eigenschaft jedes Verfügbarkeitsreplikats. Synychron und Asynchron können also gemischt werden: Availability Modus (Verfügbarkeitsmodus) Asynchroner Commit-Modus Primäres replikat schließt Transaktionen ohne Warten auf Sekundäres Synchroner Commit-Modus Primäres Replikat wartet auf Commit von sekundärem Replikat Failover Typen Automatic Manual Forced (mit möglichem Datenverlust) Synchroner Commit-Modus Geplanter, manueller Failover ohne Datenverlust Automatischer Failover ohne Datenverlust Asynchroner Commit-Modus Nur Forced, manueller Failover mit möglichem Datenverlust   Der SQL Server kennt keinen separaten Switchover Begriff wie in Oracle Data Guard. Für SQL Server werden alle Role Transitions als Failover bezeichnet. Tatsächlich unterstützt der SQL Server keinen Switchover für asynchrone Verbindungen. Es gibt nur die Form des Forced Failover mit möglichem Datenverlust. Eine ähnliche Fähigkeit wie der Switchover unter Oracle Data Guard ist so nicht gegeben.   SQL Sever FCI mit Availability Groups (Verfügbarkeitsgruppen) Neben den Verfügbarkeitsgruppen kann eine zweite Failover-Ebene eingerichtet werden, indem SQL Server FCI (auf Shared Storage) mit WSFC implementiert wird. Ein Verfügbarkeitesreplikat kann dann auf einer Standalone Instanz gehostet werden, oder einer FCI Instanz. Zum Verständnis: Die Verfügbarkeitsgruppen selbst benötigen kein Shared Storage. Diese Kombination kann verwendet werden für lokale HA auf Ebene der Instanz und DR auf Datenbank-Ebene durch Verfügbarkeitsgruppen. Das folgende Diagramm zeigt dieses Szenario:   Achtung! Hier handelt es sich nicht um ein Pendant zu Oracle RAC plus Data Guard, auch wenn das Bild diesen Eindruck vielleicht vermitteln mag - denn alle sekundären Knoten im FCI sind rein passiv. Es existiert außerdem eine weitere und ernsthafte Einschränkung: SQL Server Failover Cluster Instanzen (FCI) unterstützen nicht das automatische AlwaysOn Failover für Verfügbarkeitsgruppen. Jedes unter FCI gehostete Verfügbarkeitsreplikat kann nur für manuelles Failover konfiguriert werden.   Lesbare Sekundäre Replikate Ein oder mehrere Verfügbarkeitsreplikate in einer Verfügbarkeitsgruppe können für den lesenden Zugriff konfiguriert werden, wenn sie als sekundäres Replikat laufen. Dies ähnelt Oracle Active Data Guard, jedoch gibt es Einschränkungen. Alle Abfragen gegen die sekundäre Datenbank werden automatisch auf das Snapshot Isolation Level abgebildet. Es handelt sich dabei um eine Versionierung der Rows. Microsoft versuchte hiermit die Oracle MVRC (Multi Version Read Consistency) nachzustellen. Tatsächlich muss man die SQL Server Snapshot Isolation eher mit Oracle Flashback vergleichen. Bei der Implementierung des Snapshot Isolation Levels handelt sich um ein nachträglich aufgesetztes Feature und nicht um einen inhärenten Teil des Datenbank-Kernels, wie im Falle Oracle. (Ich werde hierzu in Kürze einen weiteren Blogbeitrag verfassen, wenn ich mich mit der neuen SQL Server 2012 Core Lizenzierung beschäftige.) Für die Praxis entstehen aus der Abbildung auf das Snapshot Isolation Level ernsthafte Restriktionen, derer man sich für den Betrieb in der Praxis bereits vorab bewusst sein sollte: Sollte auf der primären Datenbank eine aktive Transaktion zu dem Zeitpunkt existieren, wenn ein lesbares sekundäres Replikat in die Verfügbarkeitsgruppe aufgenommen wird, werden die Row-Versionen auf der korrespondierenden sekundären Datenbank nicht sofort vollständig verfügbar sein. Eine aktive Transaktion auf dem primären Replikat muss zuerst abgeschlossen (Commit oder Rollback) und dieser Transaktions-Record auf dem sekundären Replikat verarbeitet werden. Bis dahin ist das Isolation Level Mapping auf der sekundären Datenbank unvollständig und Abfragen sind temporär geblockt. Microsoft sagt dazu: "This is needed to guarantee that row versions are available on the secondary replica before executing the query under snapshot isolation as all isolation levels are implicitly mapped to snapshot isolation." (SQL Storage Engine Blog: AlwaysOn: I just enabled Readable Secondary but my query is blocked?)  Grundlegend bedeutet dies, dass ein aktives lesbares Replikat nicht in die Verfügbarkeitsgruppe aufgenommen werden kann, ohne das primäre Replikat vorübergehend stillzulegen. Da Leseoperationen auf das Snapshot Isolation Transaction Level abgebildet werden, kann die Bereinigung von Ghost Records auf dem primären Replikat durch Transaktionen auf einem oder mehreren sekundären Replikaten geblockt werden - z.B. durch eine lang laufende Abfrage auf dem sekundären Replikat. Diese Bereinigung wird auch blockiert, wenn die Verbindung zum sekundären Replikat abbricht oder der Datenaustausch unterbrochen wird. Auch die Log Truncation wird in diesem Zustant verhindert. Wenn dieser Zustand längere Zeit anhält, empfiehlt Microsoft das sekundäre Replikat aus der Verfügbarkeitsgruppe herauszunehmen - was ein ernsthaftes Downtime-Problem darstellt. Die Read-Only Workload auf den sekundären Replikaten kann eingehende DDL Änderungen blockieren. Obwohl die Leseoperationen aufgrund der Row-Versionierung keine Shared Locks halten, führen diese Operatioen zu Sch-S Locks (Schemastabilitätssperren). DDL-Änderungen durch Redo-Operationen können dadurch blockiert werden. Falls DDL aufgrund konkurrierender Lese-Workload blockiert wird und der Schwellenwert für 'Recovery Interval' (eine SQL Server Konfigurationsoption) überschritten wird, generiert der SQL Server das Ereignis sqlserver.lock_redo_blocked, welches Microsoft zum Kill der blockierenden Leser empfiehlt. Auf die Verfügbarkeit der Anwendung wird hierbei keinerlei Rücksicht genommen.   Keine dieser Einschränkungen existiert mit Oracle Active Data Guard.   Backups auf sekundären Replikaten  Über die sekundären Replikate können Backups (BACKUP DATABASE via Transact-SQL) nur als copy-only Backups einer vollständigen Datenbank, Dateien und Dateigruppen erstellt werden. Das Erstellen inkrementeller Backups ist nicht unterstützt, was ein ernsthafter Rückstand ist gegenüber der Backup-Unterstützung physikalischer Standbys unter Oracle Data Guard. Hinweis: Ein möglicher Workaround via Snapshots, bleibt ein Workaround. Eine weitere Einschränkung dieses Features gegenüber Oracle Data Guard besteht darin, dass das Backup eines sekundären Replikats nicht ausgeführt werden kann, wenn es nicht mit dem primären Replikat kommunizieren kann. Darüber hinaus muss das sekundäre Replikat synchronisiert sein oder sich in der Synchronisation befinden, um das Beackup auf dem sekundären Replikat erstellen zu können.   Vergleich von Microsoft AlwaysOn mit der Oracle MAA Ich komme wieder zurück auf die Eingangs erwähnte, mehrfach an mich gestellte Frage "Wann denn - und ob überhaupt - Oracle etwas Vergleichbares wie AlwaysOn bieten würde?" und meine damit verbundene (kurze) Irritation. Wenn Sie diesen Blogbeitrag bis hierher gelesen haben, dann kennen Sie jetzt meine darauf gegebene Antwort. Der eine oder andere Punkt traf dabei nicht immer auf Jeden zu, was auch nicht der tiefere Sinn und Zweck meiner Antwort war. Wenn beispielsweise kein Multi-Subnet mit im Spiel ist, sind alle diesbezüglichen Kritikpunkte zunächst obsolet. Was aber nicht bedeutet, dass sie nicht bereits morgen schon wieder zum Thema werden könnten (Sag niemals "Nie"). In manch anderes Fettnäpfchen tritt man wiederum nicht unbedingt in einer Testumgebung, sondern erst im laufenden Betrieb. Erst recht nicht dann, wenn man sich potenzieller Probleme nicht bewusst ist und keine dedizierten Tests startet. Und wer AlwaysOn erfolgreich positionieren möchte, wird auch gar kein Interesse daran haben, auf mögliche Schwachstellen und den besagten Teufel im Detail aufmerksam zu machen. Das ist keine Unterstellung - es ist nur menschlich. Außerdem ist es verständlich, dass man sich in erster Linie darauf konzentriert "was geht" und "was gut läuft", anstelle auf das "was zu Problemen führen kann" oder "nicht funktioniert". Wer will schon der Miesepeter sein? Für mich selbst gesprochen, kann ich nur sagen, dass ich lieber vorab von allen möglichen Einschränkungen wissen möchte, anstelle sie dann nach einer kurzen Zeit der heilen Welt schmerzhaft am eigenen Leib erfahren zu müssen. Ich bin davon überzeugt, dass es Ihnen nicht anders geht. Nachfolgend deshalb eine Zusammenfassung all jener Punkte, die ich im Vergleich zur Oracle MAA (Maximum Availability Architecture) als unbedingt Erwähnenswert betrachte, falls man eine Evaluierung von Microsoft AlwaysOn in Betracht zieht. 1. AlwaysOn ist eine komplexe Technologie Der SQL Server AlwaysOn Stack ist zusammengesetzt aus drei verschiedenen Technlogien: Windows Server Failover Clustering (WSFC) SQL Server Failover Cluster Instances (FCI) SQL Server Availability Groups (Verfügbarkeitsgruppen) Man kann eine derartige Lösung nicht als nahtlos bezeichnen, wofür auch die vielen von Microsoft dargestellten Einschränkungen sprechen. Während sich frühere SQL Server Versionen in Richtung eigener HA/DR Technologien entwickelten (wie Database Mirroring), empfiehlt Microsoft nun die Migration. Doch weshalb dieser Schwenk? Er führt nicht zu einem konsisten und robusten Angebot an HA/DR Technologie für geschäftskritische Umgebungen.  Liegt die Antwort in meiner These begründet, nach der "Windows was the God ..." noch immer gilt und man die Nachteile der allzu engen Kopplung mit Windows nicht sehen möchte? Entscheiden Sie selbst ... 2. Failover Cluster Instanzen - Kein RAC-Pendant Die SQL Server und Windows Server Clustering Technologie basiert noch immer auf dem veralteten Aktiv-Passiv Modell und führt zu einer Verschwendung von Systemressourcen. In einer Betrachtung von lediglich zwei Knoten erschließt sich auf Anhieb noch nicht der volle Mehrwert eines Aktiv-Aktiv Clusters (wie den Real Application Clusters), wie er von Oracle bereits vor zehn Jahren entwickelt wurde. Doch kennt man die Vorzüge der Skalierbarkeit durch einfaches Hinzufügen weiterer Cluster-Knoten, die dann alle gemeinsam als ein einziges logisches System zusammenarbeiten, versteht man was hinter dem Motto "Pay-as-you-Grow" steckt. In einem Aktiv-Aktiv Cluster geht es zwar auch um Hochverfügbarkeit - und ein Failover erfolgt zudem schneller, als in einem Aktiv-Passiv Modell - aber es geht eben nicht nur darum. An dieser Stelle sei darauf hingewiesen, dass die Oracle 11g Standard Edition bereits die Nutzung von Oracle RAC bis zu vier Sockets kostenfrei beinhaltet. Möchten Sie dazu Windows nutzen, benötigen Sie keine Windows Server Enterprise Edition, da Oracle 11g die eigene Clusterware liefert. Sie kommen in den Genuss von Hochverfügbarkeit und Skalierbarkeit und können dazu die günstigere Windows Server Standard Edition nutzen. 3. SQL Server Multi-Subnet Clustering - Abhängigkeit zu 3rd Party Storage Mirroring  Die SQL Server Multi-Subnet Clustering Architektur unterstützt den Aufbau eines Stretch Clusters, basiert dabei aber auf dem Aktiv-Passiv Modell. Das eigentlich Problematische ist jedoch, dass man sich zur Absicherung der Datenbank auf 3rd Party Storage Mirroring Technologie verlässt, ohne Integration zwischen dem Windows Server Failover Clustering (WSFC) und der darunterliegenden Mirroring Technologie. Wenn nun im Cluster ein Failover auf Instanzen-Ebene erfolgt, existiert keine Koordination mit einem möglichen Failover auf Ebene des Storage-Array. 4. Availability Groups (Verfügbarkeitsgruppen) - Vier, oder doch nur Zwei? Ein primäres Replikat erlaubt bis zu vier sekundäre Replikate innerhalb einer Verfügbarkeitsgruppe, jedoch nur zwei im Synchronen Commit Modus. Während dies zwar einen Vorteil gegenüber dem stringenten 1:1 Modell unter Database Mirroring darstellt, fällt der SQL Server 2012 damit immer noch weiter zurück hinter Oracle Data Guard mit bis zu 30 direkten Stanbdy Zielen - und vielen weiteren durch kaskadierende Ziele möglichen. Damit eignet sich Oracle Active Data Guard auch für die Bereitstellung einer Reader-Farm Skalierbarkeit für Internet-basierende Unternehmen. Mit AwaysOn Verfügbarkeitsgruppen ist dies nicht möglich. 5. Availability Groups (Verfügbarkeitsgruppen) - kein asynchrones Switchover  Die Technologie der Verfügbarkeitsgruppen wird auch als geeignetes Mittel für administrative Aufgaben positioniert - wie Upgrades oder Wartungsarbeiten. Man muss sich jedoch einem gravierendem Defizit bewusst sein: Im asynchronen Verfügbarkeitsmodus besteht die einzige Möglichkeit für Role Transition im Forced Failover mit Datenverlust! Um den Verlust von Daten durch geplante Wartungsarbeiten zu vermeiden, muss man den synchronen Verfügbarkeitsmodus konfigurieren, was jedoch ernstzunehmende Auswirkungen auf WAN Deployments nach sich zieht. Spinnt man diesen Gedanken zu Ende, kommt man zu dem Schluss, dass die Technologie der Verfügbarkeitsgruppen für geplante Wartungsarbeiten in einem derartigen Umfeld nicht effektiv genutzt werden kann. 6. Automatisches Failover - Nicht immer möglich Sowohl die SQL Server FCI, als auch Verfügbarkeitsgruppen unterstützen automatisches Failover. Möchte man diese jedoch kombinieren, wird das Ergebnis kein automatisches Failover sein. Denn ihr Zusammentreffen im Failover-Fall führt zu Race Conditions (Wettlaufsituationen), weshalb diese Konfiguration nicht länger das automatische Failover zu einem Replikat in einer Verfügbarkeitsgruppe erlaubt. Auch hier bestätigt sich wieder die tiefere Problematik von AlwaysOn, mit einer Zusammensetzung aus unterschiedlichen Technologien und der Abhängigkeit zu Windows. 7. Problematische RTO (Recovery Time Objective) Microsoft postioniert die SQL Server Multi-Subnet Clustering Architektur als brauchbare HA/DR Architektur. Bedenkt man jedoch die Problematik im Zusammenhang mit DNS Replikation und den möglichen langen Wartezeiten auf Client-Seite von bis zu 16 Minuten, sind strenge RTO Anforderungen (Recovery Time Objectives) nicht erfüllbar. Im Gegensatz zu Oracle besitzt der SQL Server keine Datenbank-integrierten Technologien, wie Oracle Fast Application Notification (FAN) oder Oracle Fast Connection Failover (FCF). 8. Problematische RPO (Recovery Point Objective) SQL Server ermöglicht Forced Failover (erzwungenes Failover), bietet jedoch keine Möglichkeit zur automatischen Übertragung der letzten Datenbits von einem alten zu einem neuen primären Replikat, wenn der Verfügbarkeitsmodus asynchron war. Oracle Data Guard hingegen bietet diese Unterstützung durch das Flush Redo Feature. Dies sichert "Zero Data Loss" und beste RPO auch in erzwungenen Failover-Situationen. 9. Lesbare Sekundäre Replikate mit Einschränkungen Aufgrund des Snapshot Isolation Transaction Level für lesbare sekundäre Replikate, besitzen diese Einschränkungen mit Auswirkung auf die primäre Datenbank. Die Bereinigung von Ghost Records auf der primären Datenbank, wird beeinflusst von lang laufenden Abfragen auf der lesabaren sekundären Datenbank. Die lesbare sekundäre Datenbank kann nicht in die Verfügbarkeitsgruppe aufgenommen werden, wenn es aktive Transaktionen auf der primären Datenbank gibt. Zusätzlich können DLL Änderungen auf der primären Datenbank durch Abfragen auf der sekundären blockiert werden. Und imkrementelle Backups werden hier nicht unterstützt.   Keine dieser Restriktionen existiert unter Oracle Data Guard.

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