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• Customer retention - why most companies have it wrong

  - by Michel Adar

  At least in the US market it is quite common for service companies to offer an initially discounted price to new customers. While this may attract new customers and robe customers from competitors, it is my argument that it is a bad strategy for the company. This strategy gives an incentive to change companies and a disincentive to stay with the company. From the point of view of the customer, after 6 months of being a customer the company rewards the loyalty by raising the price. A better strategy would be to reward customers for staying with the company. For example, by lowering the cost by 5% every year (compound discount so it does never get to zero). This is a very rational thing to do for the company. Acquiring new customers and setting up their service is expensive, new customers also tend to use more of the common resources like customer service channels. It is probably true for most companies that the cost of providing service to a customer of 10 years is lower than providing the same service in the first year of a customer's tenure. It is only logical to pass these savings to the customer. From the customer point of view, the competition would have to offer something very attractive, whether in terms of price or service, in order for the customer to switch. Such a policy would give an advantage to the first mover, but would probably force the competitors to follow suit. Overall, I would expect that this would reduce the mobility in the market, increase loyalty, increase the investment of companies in loyal customers and ultimately, increase competition for providing a better service. Competitors may even try to break the scheme by offering customers the porting of their tenure, but that would not work that well because it would disenchant existing customers and would be costly, assuming that it is costlier to serve a customer through installation and first year. What do you think? Is this better than using "save offers" to retain flip-floppers?

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• Tykie

  - by Brian

  Here’s the obituary my mother wrote for Tykie, I still miss the little guy quite a bit. Anyone who’s interested in further information on hearing dogs should check out the IHDI website. I cannot begin to express how helpful a hearing dog can be for the hearing impaired. If you feel so inclined, please make a donation. In Memoriam, Tykie 1993-2010 The American Legion Post 401, South Wichita, KS, supported one of its members and commander by sponsoring a service dog for him. Unlike most service dogs this one was for the hearing impaired. Both Ocie and Betty Sims had hearing loss – Ocie more than Betty. The Post and Auxilliary had garage sales, auctions and other fund-raising endeavors to get donations for the dog. Betty made Teddy bears with growlers that were auctioned for donations to bring a hearing dog from International Hearing Dog, Henderson, Colorado. Tykie, a small wiry, salt and pepper terrier, arrived September 1, 1994 to begin his work that included attending Post 401 meetings and celebrations as well as raising more money to be donated to IHD to help others have hearing dogs. Tykie was a young dog less than a year old when he came to Wichita. He was always anxious to please and seldom barked, though he did put out a kind of cry when he was giving his urgent announcement that someone was at the door or the telephone was ringing. He also enjoyed chasing squirrels in the backyard garden that Ocie prized. In 1995, Betty almost died of a lung infection. Tykie was at the hospital with Ocie when he could visit. Several weeks after she was able to come home after a miraculous recovery, Tykie and Ocie went to a car show in downtown Wichita. Ocie’s retina tore loose in the only eye he could see out of and he almost blind was in great pain. How Ocie and Tykie got home is still a mystery, but the family legend goes that Tykie added seeing eye dog to his repertoire and helped drive him home. Health problems continued for Ocie and when he was placed in a nursing home, Tykie was moved to be Betty’s hearing dog. No problem for Tykie, he still saw his friends at the post and continued to help with visitors at the door. The night of May 3, 1999, Betty and Tykie were in the bedroom watching TV when Tykie began hitting her with both front paws as he would if something were urgent. She said later she thought he wanted to go out. As she and the dog walked down the hall towards the back of the house, Tykie hit her again with his front paws with such urgency that she fell into a small coat closet. That small 2-by-2 closet became their refuge as that very second the roof of her house went off as the f4 tornado raced through the city. Betty acquired one small wound on her hand from a piece of flying glass as she pulled Tykie into the closet with her. Tykie was a hero that day and a lot of days after. He kept Betty going as she rebuilt her home and after her husband died April 15, 2000. Tykie had to be cared for so she had to take him outside and bring him inside. He attended weddings of grandchildren and funerals of Post friends. When Betty died February 17, 2002 Tykie’s life changed again. IHD gave approval for his transfer and retirement to Betty and Ocie’s grandson, Brian Laird, who has a similar hearing loss to his grandfather. A few days after the funeral Tykie flew to his new home in Rutherford, NJ where he was able to take long walks for a couple of years before moving back to the Kansas City area. He was still full of adventure. He was written up in a book about service dogs and his story of the tornado and his picture appeared. He spent weekends at Brian’s mother’s farm to get muddy and be afraid of cats and chickens. He also took on an odyssey as he slipped from his fenced yard in Lenexa one day and walked more than seven miles in Overland Park traffic before being found by a good Samaritan who called IHD to find out where he belonged. Tykie was deaf for about the last two years of his long life and became blind as well, but he continued to strive to please. Tykie was 16 years and 4 months when he was cremated. His ashes were scattered on the graves of Betty and Ocie Sims at Greenwood Cemetery west of Wichita on the afternoon of March 21, 2010, with about a dozen family and Post 401 members. It is still the rule. Service dogs are the only dogs allowed inside the Post home. Submitted by Linda Laird, daughter of Betty and Ocie and mother of Brian Laird.

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• Is code maintenance typically a special project, or is it considered part of daily work?

  - by blueberryfields

  Earlier, I asked to find out which tools are commonly used to monitor methods and code bases, to find out whether the methods have been getting too long. Most of the responses there suggested that, beyond maintenance on the method currently being edited, programmers don't, in general, keep an eye on the rest of the code base. So I thought I'd ask the question in general: Is code maintenance, in general, considered part of your daily work? Do you find that you're spending at least some of your time cleaning up, refactoring, rewriting code in the code base, to improve it, as part of your other assigned work? Is it expected of you/do you expect it of your teammates? Or is it more common to find that cleanup, refactoring, and general maintenance on the codebase as a whole, occurs in bursts (for example, mostly as part of code reviews, or as part of refactoring/cleaning up projects)?

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• Real Life Pixar Lamp Can’t Get Enough Of Human Interaction

  - by Jason Fitzpatrick

  This curious lamp, powered by an Arduino board and servo motors, is just as playful as the on-screen counterpart that inspired its creation. The New Zealand Herald reports on the creation of the lamp, seen in action in the video above: The project is a collaborative effort by Victoria University students Shanshan Zhou, Adam Ben-Gur and Joss Doggett, who met in a Physical Computing class. The lamp’s movements are informed by a webcam with an algorithm working behind it. Robotics and facial recognition technology enable the lamp to search for faces in the images from its webcam. When it spots a face, it follows as if trying to maintain eye contact. How to Access Your Router If You Forget the Password Secure Yourself by Using Two-Step Verification on These 16 Web Services How to Fix a Stuck Pixel on an LCD Monitor

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• How to Enable Desktop Notifications for Gmail in Chrome

  - by Jason Fitzpatrick

  Last year Google rolled out desktop notifications for Google Calendar, now you can get Gmail and Gchat notifications on your desktop too. Read on as we walk you through configuring them both. Chrome’s desktop notifications are clean, easy to read, and really handy for keeping an eye on what’s going on inside Gmail without keeping the browser focused on it. Setting it up is easy, grab your copy of Chrome to follow along. Latest Features How-To Geek ETC How to Recover that Photo, Picture or File You Deleted Accidentally How To Colorize Black and White Vintage Photographs in Photoshop How To Get SSH Command-Line Access to Windows 7 Using Cygwin The How-To Geek Video Guide to Using Windows 7 Speech Recognition How To Create Your Own Custom ASCII Art from Any Image How To Process Camera Raw Without Paying for Adobe Photoshop What is the Internet? From the Today Show January 1994 [Historical Video] Take Screenshots and Edit Them in Chrome and Iron Using Aviary Screen Capture Run Android 3.0 on a Hacked Nook Google Art Project Takes You Inside World Famous Museums Emerald Waves and Moody Skies Wallpaper Change Your MAC Address to Avoid Free Internet Restrictions

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• How to Increase the VMWare Boot Screen Delay

  - by Trevor Bekolay

  If you’ve wanted to try out a bootable CD or USB flash drive in a virtual machine environment, you’ve probably noticed that VMWare’s offerings make it difficult to change the boot device. We’ll show you how to change these options. You can do this either for one boot, or permanently for a particular virtual machine. Even experienced users of VMWare Player or Workstation may not recognize the screen above – it’s the virtual machine’s BIOS, which in most cases flashes by in the blink of an eye. If you want to boot up the virtual machine with a CD or USB key instead of the hard drive, then you’ll need more than an eye’s-blink to press Escape and bring up the Boot Menu. Fortunately, there is a way to introduce a boot delay that isn’t exposed in VMWare’s graphical interface – you have to edit the virtual machine’s settings file (a .vmx file) manually. Editing the Virtual Machine’s .vmx Find the .vmx file that contains the settings for your virtual machine. You chose a location for this when you created the virtual machine – in Windows, the default location is a folder called My Virtual Machines in your My Documents folder. In VMWare Workstation, the location of the .vmx file is listed on the virtual machine’s tab. If in doubt, search your hard drive for .vmx files. If you don’t want to use Windows default search, an awesome utility that locates files instantly is Everything. Open the .vmx file with any text editor. Somewhere in this file, enter in the following line… save the file, then close out of the text editor: bios.bootdelay = 20000 This will introduce a 20 second delay when the virtual machine loads up, giving you plenty of time to press the Escape button and access the boot menu. The number in this line is just a value in milliseconds, so for a five second boot delay, enter 5000, and so on. Change Boot Options Temporarily Now, when you boot up your virtual machine, you’ll have plenty of time to enter one of the keystrokes listed at the bottom of the BIOS screen on boot-up. Press Escape to bring up the Boot Menu. This allows you to select a different device to boot from – like a CD drive. Your selection will be forgotten the next time you boot up this virtual machine. Change Boot Options Permanently When the BIOS screen comes up, press F2 to enter the BIOS Setup menu. Switch to the Boot tab, and change the ordering of the items by pressing the “+” key to move items up on the list, and the “-” key to move items down the list. We’ve switched the order so that the CD-ROM Drive boots first. Once you make this change permanent, you may want to re-edit the .vmx file to remove the boot delay. Boot from a USB Flash Drive One thing that is noticeably missing from the list of boot options is a USB device. VMWare’s BIOS just does not allow this, but we can get around that limitation using the PLoP Boot Manager that we’ve previously written about. And as a bonus, since everything is virtual anyway, there’s no need to actually burn PLoP to a CD. Open the settings for the virtual machine you want to boot with a USB drive. Click on Add… at the bottom of the settings screen, and select CD/DVD Drive. Click Next. Click the Use ISO Image radio button, and click Next. Browse to find plpbt.iso or plpbtnoemul.iso from the PLoP zip file. Ensure that Connect at power on is checked, and then click Finish. Click OK on the main Virtual Machine Settings page. Now, if you use the steps above to boot using that CD/DVD drive, PLoP will load, allowing you to boot from a USB drive! Conclusion We’re big fans of VMWare Player and Workstation, as they let us try out a ton of geeky things without worrying about harming our systems. By introducing a boot delay, we can add bootable CDs and USB drives to the list of geeky things we can try out. Download PLoP Boot Manager Similar Articles Productive Geek Tips How To Switch to Console Mode for Ubuntu VMware GuestHack: Turn Off Debug Mode in VMWare Workstation 6 BetaStart Your Computer More Quickly by Delaying the Startup of a Service in VistaEnable Hidden BootScreen in Windows VistaEnable Copy and Paste from Ubuntu VMware Guest TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 OutlookStatView Scans and Displays General Usage Statistics How to Add Exceptions to the Windows Firewall Office 2010 reviewed in depth by Ed Bott FoxClocks adds World Times in your Statusbar (Firefox) Have Fun Editing Photo Editing with Citrify Outlook Connector Upgrade Error

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• Project Management, Developer being project managers manager

  - by marabutt

  I am in the planning stages of a project and am looking to hire a project manager. I want be doing some coding and keeping an eye on all parts of the project but feel a project manager will get better results than I could. I can project manage the project and not code and hire another coder or code myself and hire a project manager. I am worried that the project manager will fell impeded by having the project owner as part of the development team. If I run the project, the team might fall apart causing the project to fail. To stick within budget, I have to be involved in one capacity or another. Does anyone have experience with this situation or suggestions?

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• Developer Training – Difficult Questions and Alternative Perspective – Part 3

  - by pinaldave

  Developer Training - Importance and Significance - Part 1 Developer Training – Employee Morals and Ethics – Part 2 Developer Training – Difficult Questions and Alternative Perspective - Part 3 Developer Training – Various Options for Developer Training – Part 4 Developer Training – A Conclusive Summary- Part 5 Congratulations!  You are now a fully trained developer!  You spent hours in a classroom, watching webinars, and reading materials.  You are now more educated and more prepared than ever before.  Now what? Stay or Quit The simple answer is that you now have two options – stay where you are or move on to a new job.  Even though you might now be smarter than you have ever felt before, this can still be a tough decision to make.  You feel extra trained and ready for a promotion or a raise, but you and your employer might not see eye to eye on this issue.  The logical conclusion is to go on a job hunt, but that might not be the most ethical thing to do. Click Image to Enlarge Manager’s Perspective Click Image to Enlarge Try to see the issue from your manager’s perspective.  You feel that you have just spent a lot of time and energy getting trained, and you should be rewarded.  But they have invested their time and energy in you.  They might see the training as a way to help you complete the goals they require from you, or as a way to help you complete tasks that will ultimately end in a reward or promotion. Moral Compass As in most cases, honesty is the best policy.  Be open with your manager about your expectations, and ask them to explain their goals.  When there is open and honest communication, everyone can walk away happy.  If you’re unable to discuss with your manager for one reason or another, just try to keep the company policy in mind and follow your own moral compass.  If all else fails, and your company is unwilling to make allowances for your new value, offer to pay the company back for the training before moving on your way. Whether you stay at your old job or move on to a new one, you are still faced with the question of what you’re going to do with all your new knowledge.  If you feel comfortable, offer to train others around you who are interested in the same subject.  This can look very good on your resume, and if you are working in a team environment it is sure to help you in the long run! What Next? You can even offer to train other trainers at the company – managers, those above you, or even report back to your original trainer about how your education is helping you in the work place.  Obviously this should be completely voluntary on the trainer’s part.  Taking advice from a “newbie” may not be their favorite idea, but it could also show the company that you are open to expanding your horizons and being helpful to everyone around you. Last in Line for Opportunity Click Image to Enlarge At this time, let us address a subject related to training and what to do with it – what if you are always overlooked for training?  This can as thorny a problem as receiving training in the first place.  The best advice is to let your supervisors know that you are always open to training and very interested in certain topics.  If you are consistently passed over, be patient.  Your turn will probably come, but the company as a whole has to focus on other problems at the moment.  If you feel that there are more personal issues at play, be sure to bring this up with your supervisor in a calm and professional manager so that everything can be worked out best for both parties. You, Yourself and Your Future! If all else fails, offer to pay for training yourself.  Perhaps money problems are at the root of being passed over.  Even if there are other reasons, offering to pay your own way shows your dedication and could work out well for you in the long run.  Always remember – in life you have to go out and make your own way, you cannot always sit and wait for things to land in your lap. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Developer Training, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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• SQL Server Intellisense VS. Red Gate SQL Prompt

  Fabiano Amorim is hooked on today's Integrated Development Environments with built-in Intellisense, so he looked forward keenly to SQL Server 2008's native intellisense. He was disappointed at how it turned out, so turned instead to SQL Prompt. Fabiano explains why he prefers to SQL Prompt, why he reckons it fits in with the way that database developers work, and goes on to describe some of the features he'd like to see in it SQL Server monitoring made easy "Keeping an eye on our many SQL Server instances is much easier with SQL Response." Mike Lile.Download a free trial of SQL Response now.

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• Does it work when a developer is the project manager's boss?

  - by marabutt

  I am in the planning stage of a project and I am looking to hire a project manager. I would like to do some coding and keep eye on all parts of the project. However, i have a feeling that a project manager will get better results. I have the following options: 1) manage the project and not code 2) hire a project manager and code myself I am worried that the project manager will feel impeded by having the project owner in the development team. If I run the project, the team might fall apart causing the project to fail. To stick within budget, I have to be involved in one capacity or another. Does anyone have experience with this situation, any suggestions? more info: 4 in-house developers each responsible for a specific area. The developers can also outsource work if agreed to by the project manager.

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• Sony officialise son contrôleur à détection de mouvements, le PlayStation Move, lors de la Game Deve

  Sony officialise son contrôleur à détection de mouvements, le PlayStation Move, lors de la GDC 2010 C'est au cours de la Game Developers Conference 2010 (GDC 2010) que Sony a révélé et officialisé son nouveau contrôleur à détection de mouvements pour sa console de jeux PlayStation3. Les rumeurs le nommaient Gem ou Arc mais ce nouveau produit portera la dénomination de PlayStation Move. Sony a également dévoilé que le PlayStation Move serait accompagné d'un périphérique sans fils annexe nommé simplement Sub Controller qui n'est pas sans rappeler le Nunchuk de la console Nintendo Wii. Accompagné du PlayStation Eye (la webcam de la PlayStation 3), ce nouveau contrôleur sera vendu en pack avec un je...

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• Troubleshooting Microsoft Message Queuing Issues on Microsoft Lync Server 2010

  - by John Breakwell

  This blog post sounds specific but most of the troubleshooting tips can be applied to other scenarios: Troubleshooting Microsoft Message Queuing Issues on Microsoft Lync Server 2010 Microsoft Message Queuing (MSMQ) plays an important role in the Microsoft Lync Server 2010 Monitoring/Archiving server infrastructure: in a distributed network environment, MSMQ is used to transmit data from agents located on other servers (such as Front End Servers) to Monitoring/Archiving servers. The purpose of this article is to help you discover the root cause of any MSMQ problems that you might encounter, and to provide suggested ways to fix those problems. Microsoft Lync Server is the new name for Microsoft Office Communications Server. It’s good to see a major product make use of MSMQ – there aren’t many in the public eye (Symantec’s Enterprise Vault comes to mind).

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• Tour Oracle's Usability Labs During Oracle OpenWorld

  - by Oracle OpenWorld Blog Team

  By the Oracle Applications User Experience team While you're attending Oracle OpenWorld 2012, Oracle invites you to tour our state-of-the-art usability labs on October 4 or 5 at Oracle headquarters in Redwood Shores, just south of San Francisco. One of our chartered buses will take registered tour participants from Moscone Center to Oracle HQ and back. Advanced sign-up is recommended; space is available on a first-come, first-served basis.On usability labs tours, Oracle customers see firsthand how we test future product designs using the latest technologies - including eye-tracking equipment and facial recognition software - that help track emotional responses to enterprise application screens. Participants will also get an early look at the direction our enterprise software is heading, including demos of designs for platforms such as tablet and mobile phone. Tours leave at 10:00 a.m. and 1: 45 p.m. If you or your colleagues are interested in joining a lab tour, sign up now to reserve your spot.

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• Sound Waves Visualized with a Chladni Plate and Colored Sand [Video]

  - by Jason Fitzpatrick

  This eye catching demonstration combines a Chladni Plate, four piles of colored sand, and a rubber mallet to great effect–watch as the plate vibrates pattern after pattern into the sand. A Chladni Plate, named after physicist Ernst Chladni, is a steel plate that vibrates when rubbed with a rubber ball-style mallet. Different size balls create different frequencies and each frequency creates a different pattern in the sand placed atop the plate. Watch the video above to see how rubber balls, large and small, change the patterns. [via Neatorama] Secure Yourself by Using Two-Step Verification on These 16 Web Services How to Fix a Stuck Pixel on an LCD Monitor How to Factory Reset Your Android Phone or Tablet When It Won’t Boot

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• SQLRally Nordic and SQLRally Amsterdam: Wrap Up and Demos

  - by Adam Machanic

  First and foremost : Huge thanks, and huge apologies, to everyone who attended my sessions at these events. I promised to post materials last week, and there is no good excuse for tardiness. My dog did not eat my computer. I don't have a dog. And if I did, she would far prefer a nice rib eye to a hard chunk of plastic. Now, on to the purpose of this post... Last week I was lucky enough to have a first visit to each of two amazing cities, Stockholm and Amsterdam. Both cities, as mentioned previously...(read more)

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• How to make a battle system in a mobile indie game more fun and engaging

  - by Matt Beckman

  I'm developing an indie game for mobile platforms, and part of the game involves a PvP battle system (where the target player is passive). My vision is simple: the active player can select a weapon/item, then attack/use, and display the calculated outcome. I have a concept for battle modifiers that affect stats to make it more interesting, but I'm not convinced the vision is complete. I've received some inspiration from the game engine that powers Modern War/Kingdom Age/Crime City, but I want more control to make it more fun. In those games, you don't have the option to select weapons or use items, and the "battling" screen is simply 3D eye candy. Since this will be an indie game, I won't be spending $$$ on a team of professional 3D artists/animators, so my edge needs to be different. How would you make a battle system like this more fun and engaging?

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• Creating a python android application

  - by Harry

  I need help creating a android app on python. I'm creating an actual android game on python to use on my phone. I need suggestions of what app people would prefer. Anything you have have always wanted on your phone but no ones made it? Please post some suggestions below. I will start writing the code soon and will keep updating this post or creating a new ones asking new questions, so please keep an eye out. I also need help and software on how to start writing the code and how to test it. Thanks in advance.

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• Solid principles vs YAGNI

  - by KeesDijk

  When do the SOLID principles become YAGNI. As programmers we make trade-off's all the time, between complexity, maintainabillity, time to build and so forth.Amongst others. two of the smartest guidelines for making choices are in my mind the SOLID principles and YAGNI. If you don't need it, dont build it and keep it clean. Now for example when i watch the dimecast series on SOLID I see it start out as a fairly simple programm and ending up prettty complex (end yes complexity is also in the eye of the beholder) but it still makes me wonder, when do SOLID principles turn into something you don't need. All solid principles are ways of working that enable use te make changes at a later stage. But what if the problem to solve is a pretty simple one and it's a through away application, than what ? Or are the SOLID principles something that apply always ?

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• Avatar (spoiler alert!)

  - by Dave Yasko

  This past weekend we finally saw “Avatar,” or as I like to call it “Dances with Smurfs.”  It was rather light on the story, heavy on the message, and incredibly well done.  The eye for detail is what blew me away, especially the visual distortion (presumably due to density) when the two atmospheres mixed.  The only thing I thought they might have missed was why so many (presumably) mammals had 6 appendages (4 arms + 2 legs) and breathed through passages near their clavicles, but the Na’vi (sp?) didn’t have/do either.  Also, James Cameron just loves to telegraph upcoming events: Riding the big red bird thing has only happened 5 times before – Sully is on the job.  The tree is going to download dying Ripley to her avatar body – Sully is going to do that too.  I’ve seen worse foreshadowing, but not in a long time. I give it 4 Papa Smurfs out of 5.

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• Craftsmanship Tour Day 0: New York

  - by Liam McLennan

  Arriving at JFK, at dawn, is beautiful. From above 1,000ft I can see no crime, poverty or ugliness – just the dark orange sunrise-through-smog. The Atlantic appears calm, and I take that as a good sign. Today is the first day of my software craftsmanship tour. I will be visiting three of the shining lights of the software industry over five days, exchanging ideas and learning. Arriving on the red eye from Seattle I feel like hell. My lips, not used to the dry air, are cracked and bleeding. I get changed in the JFK restroom and make my way from the airport. Following Rik’s directions I take the airtrain to Jamaica. Rik is an engineering manager at Didit in Long Island, the first stop on my tour. From Jamaica I take the Long Island Rail Road train to Rockville Centre, home of Didit.

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• RPi and Java Embedded GPIO: Sensor Hardware for Java Enabled Interface

  - by hinkmond

  Now here's the hardware you'll need to make a Java app interface with a static charge sensor connected to your Raspberry Pi via the GPIO port. It means another Fry's run of course. That's not too bad during Christmas since you can browse all the gadget and toys while doing your shopping for sensor hardware for your RPi. Here's a your shopping list: 1 - NTE312 JFET N-channel transistor (this is in place of the MPF-102) 1 - Set of Jumper Wires 1 - LED 1 - 300 ohm resistor 1 - set of header pins Grab all that from Fry's or your local hobby electronics shop and come back here for how to connect it together. Oh, and don't go too crazy buying all the other electronic toys and gadgets that catch your eye because of the holiday displays at the store. Hinkmond

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• Processing Binary Data in SOA Suite 11g

  - by Ramkumar Menon

  SOA Suite 11g provides a variety of ways to exchange binary data amongst applications and endpoints. The illustration below is a bird's-eye view of all the features in SOA Suite to facilitate such exchanges. Handling Binary data in SOA Suite 11g Composites Samples and Step-by-Step Tutorials A few step-by-step tutorials have been uploaded to java.net that illustrate key concepts related to Binary content handling within SOA composites. Each sample consists of a fully built composite project that can be deployed and tested, together with a Readme doc with screenshots to build the project from scratch. Binary Content Handling within File Adapter Samples [Opaque, Streaming, Attachments] SOAP with Attachments [SwA] Sample MTOM Sample Mediator Pass-through for attachments Sample For detailed information on binary content and large document handling within SOA Suite, refer to Chapter 42 of the SOA Suite Developer's Guide. Handling Binary data in Oracle B2B The following diagram illustrates how Oracle B2B facilitates exchange of binary documents between SOA Suite and Trading Partners.

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• How would you explain that software engineering is more specialized than other engineering fields?

  - by Spencer K

  I work with someone who insists that any good software engineer can develop in any software technology, and experience in a particular technology doesn't matter to building good software. His analogy was that you don't have to have knowledge of the product being built to know how to build an assembly line that manufactures said product. In a way it's a compliment to be viewed with an eye such that "if you're good, you're good at everything", but in a way it also trivializes the profession, as in "Codemonkey, go sling code". Without experience in certain software frameworks, you can get in trouble fast, and that's important. I tried explaining this, but he didn't buy it. Any different views or thoughts on this to help explain that my experience in one thing, doesn't translate to all things?

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• For normal mapping, why can we not simply add the tangent normal to the surface normal?

  - by sebf

  I am looking at implementing bump mapping (which in all implementations I have seen is really normal mapping), and so far all I have read says that to do this, we create a matrix to convert from world-space to tangent-space, in order to transform the lights and eye direction vectors into tangent space, so that the vectors from the normal map may be used directly in place of those passed through from the vertex shader. What I do not understand though, is why we cannot just use the normalised sum of the sampled-normal vector, and the surface-normal? (assuming we already transform and pass through the surface normal for the existing lighting functions) Take the diagram below; the normal is simply the deviation from the 'reference normal' for any given coordinate system, correct? And transforming the surface normal of a mapped surface from world space to tangent space makes it equivalent to the tangent space 'reference normal', no? If so, why do we transform all lighting vectors into tangent space, instead of simply transforming the sampled tangent once in the pixel shader?

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• Editor's Notebook: Of Slobber Pots and Flux Capacitors

  - by user462779

  Just wrapping up the contents of the November 2012 issue of Profit... I found this snippet of an interview I did with Team Oracle mechanics Clyde Greene and Chad Colberg when I was in Gary, IN this summer working on a photo shoot about Team Oracle for the current issue. We were standing around in a hangar as the Team prepared for the Chicago Air and Water Show, chatting about the engineering and design of the Oracle Challenger III aerobatic plane. Pick up a copy of Profit's November 2012 and read what Team Oracle pilot Sean D. Tucker has to say about the Oracle Challenger III and get a closer look at the plane. I'll drop a link into this blog entry as soon as the story is available. Your editor, greasy and stooped after a red eye flight, talks with Sean D. Tucker about stunt flying.

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