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  • Closed-loop Recommendation Engines: Analyst Insight report on Oracle Real-Time Decisions (RTD)

    - by Mike.Hallett(at)Oracle-BI&EPM
    In November 2011, Helena Schwenk of MWD Advisors, published her analysis on Oracle Real-Time Decisions.  She summarizes as follows: "In contrast to other popular approaches to implementing predictive analytics, RTD focuses on learning from each interaction and using these insights to adjust what is presented, offered or displayed to a customer. Likewise its capabilities for optimising decisions within the context of specific business goals and a report-driven framework for assessing the performance of models and decisions make it a strong contender for organisations that want to continuously improve decision making as part of a customer experience marketing, e-commerce optimisation and operational process efficiency initiative." This is an outstanding report to share with a prospect or client as it goes into great detail about the product and its capabilities.  It also highlights the differences in Oracle's Real-Time Decisions product vs. other closed loop recommendation engines. I encourage you to share this report with your clients and prospects. It can be downloaded directly from here - MWD Advisors Vendor Profile: Oracle Real-Time Decisions. (expires in November 2012) Highlights: "At the core of RTD lies a learning engine that combines business rules and adaptive predictive models to deliver recommendations to operational systems while simultaneously learning from experiences." "While closed-loop recommendation engines are becoming more prevalent... there are a number of features that distinguish RTD: It makes its decisions in the context of the business objectives, such as maximising customer revenue or reducing service costs Its support for operational integration offers organisations some flexibility in how they implement the offering."

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  • BI Applications 7.9.6.3 and EBS 12.1.3 Vision: Integrated Demo Environments

    - by Mike.Hallett(at)Oracle-BI&EPM
    If you need a combined BI-Applications + eBusiness Suite Applications demonstration environment, or for proof of concept work for your customers, then these versions of images on Oracle Virtual Box are now available for partners to download and use.  To get access to these images, Partners must be OPN members, specialised in OBI or BI-Apps.   This is an integrated Demo/Test Drive/POC/Self Enablement environment including two separate images (in English) representing the entire Oracle Stack – Applications, Middleware, Database, Operating System and Virtual Machine. Minimum Hardware requirements for each image to run separately 4GB RAM Minimum Hardware requirements for both images to run concurrently 8GB RAM Dual CPU 64 bit OS   BI Applications 7.9.6.3 Linux based and running on Oracle Virtual Box and compatible with OVM Image Content: BI Application Analytics demo data extracted from EBS 12.1.3 Vision for Financials and HR using EBS 12.1.3 Vision (image supplied) Built Integration to EBS 12.1.3 Vision image (provided). Fully functional BI Applications 7.9.6.3 software install and configuration Image can be connected to load any data from any other compatible source system. BI Apps Demo data is based on OOTB EBS Vision 12.1.3 Configured to run BI Apps data load for all other modules of EBS 12.1.3 Vision. Includes OBIEE Sample demonstration content Documented scripts for running presentations, demonstrations and Test Drives Image Size: 34GB zip, 84GB unzip.  Min Hardware 4GB RAM         EBS Vision 12.1.3 Linux based and running on Oracle Virtual Box and compatible with OVM Image Content: eBusiness Suite (EBS) Applications Vision 12.1.3 Standard Vision instance with all given setups, configurations and data Source system for BI Apps 7.9.6.3 Image Size: 76GB zip, 300GB unzip.  Min Hardware 4GB RAM Distribution: The Virtual Box images are posted on an external FTP server @ BI Applications 7.9.6.3 EBS12.1.3   To download, Partners need to request the current password to access the images.  To request the current ftp.oracle.com password and the password required to unzip the images, please email Marek Winiarski   Support Contact =  Marek Winiarski: Oracle Partner Solution Consultant

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  • Gartner: Magic Quadrant for Corporate Performance Management Suites, 2012

    - by Mike.Hallett(at)Oracle-BI&EPM
    Hyperion clearly leads the pack again in Gartner’s analysis of the CPM / EPM market, saying; “Oracle is a Leader in CPM suites, with one of the most widely distributed solutions in the market. Oracle Hyperion Enterprise Performance Management is recognized by CFOs worldwide. The vendor has a well-established partner channel, with both large and smaller CPM SI specialists. Hyperion skills are also plentiful among the independent consultant community, given the well-established products. “ “Oracle continues to innovate, bringing incremental improvements across the portfolio as well as new financial close management, disclosure management and predictive planning additions. Furthermore, Oracle has improved integration of Hyperion with the Oracle BI platform, and has improved planning performance, enabling Hyperion Planning to use Oracle Exalytics In-Memory Machine.” For the full article see here: Gartner: Magic Quadrant for Corporate Performance Management Suites, 2012 And if you missed it, here is also the MQ for BI: Gartner: Magic Quadrant for Business Intelligence Platforms, 2012

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  • T-SQL Tuesday #006: "What About BLOB?"

    - by Mike C
    Invitation for T-SQL Tuesday #006: "What About BLOB?" It's getting warm outside just in time for the May T-SQL Tuesday blog party. I’ll be your host this month--and the secret word for this T-SQL Tuesday is "Large Object (LOB) Data" . What’s T-SQL Tuesday? About 6 months ago Adam Machanic (Twitter: @AdamMachanic ) decided to throw a worldwide blog party. Every month Adam picks a host to post the topic and the rules. Everyone who wants to participate publishes a blog entry on the topic of the day,...(read more)

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  • Google webmaster showing duplicate meta descriptions for search directory

    - by Mike Flynn
    What is the best way to get rid of this error in Google Webmasters? Do I really need to add "- Page 2" at the end of the descripton? Page Description Kansas basketball tournaments posted by organizations and teams for youth, AAU, and NCAA certified e Pages /youth-basketball-tournaments/kansas /youth-basketball-tournaments/kansas?page=2 /youth-basketball-tournaments/kansas?page=3 /youth-basketball-tournaments/kansas?page=9

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  • Bodies do not stay sticked together by joint in retina display

    - by Mike JM
    I'm rehearsing on Box2D revolute joints. Everything's going pretty well except for one thing. For some reason bodies joined together with revolute joints do not stay sticked, they start getting apart from each other from the app start when I run it on retina device or simulator. On non retina device it works just fine, as expected. Here's the screenshot of the non-retina version: And here's the behavior when I run the same app on retina device/simulator: I'm taking content scale factor into account.

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  • Error mounting: mount exited with exit code 13

    - by Mike Williamson
    I keep a windows partition on my laptop for the occaisional bit of Photoshop work. A while ago I noticed that Windows had disappeared from my grub boot menu and when I try to mount the windows partion, my system hangs for a bit and then I get this: Unable to mount 105 GB Filesystem Error mounting: mount exited with exit code 13: ntfs_attr_pread_i: ntfs_pread failed: Input/output error Failed to calculate free MFT records: Input/output error NTFS is either inconsistent, or there is a hardware fault, or it's a SoftRAID/FakeRAID hardware. In the first case run chkdsk /f on Windows then reboot into Windows twice. The usage of the /f parameter is very important! If the device is a SoftRAID/FakeRAID then first activate it and mount a different device under the /dev/mapper/ directory, (e.g. /dev/mapper/nvidia_eahaabcc1). Please see the 'dmraid' documentation for more details. It seems that chkdsk is a windows command but since I can't boot into windows (since its the windows partition that is the problem) I'm not sure what to do. Here is the output of fdisk to give you the lay of the land: Disk /dev/sda: 250.1 GB, 250059350016 bytes 255 heads, 63 sectors/track, 30401 cylinders Units = cylinders of 16065 * 512 = 8225280 bytes Sector size (logical/physical): 512 bytes / 512 bytes I/O size (minimum/optimal): 512 bytes / 512 bytes Disk identifier: 0x98000000 Device Boot Start End Blocks Id System /dev/sda1 1 10199 81923436 83 Linux /dev/sda2 * 10200 22947 102398310 7 HPFS/NTFS /dev/sda3 22948 29164 49938052+ 83 Linux /dev/sda4 29165 30401 9936202+ 5 Extended /dev/sda5 29165 30401 9936171 82 Linux swap / Solaris Any guidance would be appreciated!

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  • Upgrade Workshop in Warsaw today

    - by Mike Dietrich
    Thanks a lot - this was really impressive today. I don't know the exact number of attandees yet but it must have been more than 100 people. So I'd really like to thank you for this wonderful day in Warsaw. I've just made it to Budapest - and in case you are looking for the most recent version of the slides please download them from here: http://apex.oracle.com/folien and use the keyword (aka Schluesselwort): upgrade112 Thanks a lot - and let me know if your upgrades went fine :-)

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  • Bad Spot to Be In: Playing Catch-up with Mobile Advertising

    - by Mike Stiles
    You probably noticed, there’s a mass migration going on from online desktop/laptop usage to smartphone/tablet usage.  It’s an indicator of how we live our lives in the modern world: always on the go, with no intention of being disconnected while out there. Consequently, paid as it relates to mobile advertising is taking the social spotlight. eMarketer estimated that in 2013, US adults would spend about 2 hours, 21 minutes a day on mobile, not counting talking time. More people in the world own smartphones than own toothbrushes (bad news I suppose if you’re marketing toothpaste). They’re using those mobile devices to access social networks, consuming at least 17% of their mobile time on them. Frankly, you don’t need a deep dive into mobile usage stats to know what’s going on. Just look around you in any store, venue or coffee shop. It’s really obvious…our mobile devices are now where we “are,” so that’s where marketers can increasingly reach us. And it’s a smart place for them to do just that. Mobile devices can be viewed more and more as shopping facilitators. Usually when someone is on mobile, they are not in passive research mode. They are likely standing near a store or in front of a product, using their mobile to seek reassurance that buying that product is the right move. They are the hottest of hot prospects. Consider that 4 out of 5 consumers use smartphones to shop, 52% of Americans use mobile devices for in-store for research, 70% of mobile searches lead to online action inside of an hour, and people that find you on mobile convert at almost 3x the rate as those that find you on desktop or laptop. But what are marketers doing? Enter statistics from Mary Meeker’s latest State of the Internet report. Common sense says you buy advertising where people are spending their eyeball time, right? But while mobile is 20% of media use and rising, the ad spend there is 4%. Conversely, while print usage is at 5% and falling, ad spend there is 19%. We all love nostalgia, but come on. There are reasons marketing dollar migration to mobile has not matched user migration, including the availability of mobile ad products and the ability to measure user response to mobile ads. But interesting things are happening now. First came Facebook’s mobile ad, which let app developers pay to get potential downloads. Then their mobile ad network was announced at F8, allowing marketers to target users across non-Facebook apps while leveraging the wealth of diverse data Facebook has on those users, a big deal since Nielsen has pointed out mobile apps make up 89% of the media time spent on mobile. Twitter has a similar play in motion with their MoPub acquisition. And now mobile deeplinks have arrived, which can take users straight to sub-pages of mobile apps for a faster, more direct shopper/researcher user experience. The sooner the gratification, the smoother and faster the conversion. To be clear, growth in mobile ad spending is well underway. After posting $13.1 billion in 2013, Gartner expects global mobile ad spending to reach $18 billion this year, then go to $41.9 billion by 2017. Cheap smartphones and data plans are spreading worldwide, further fueling the shift to mobile. Mobile usage in India alone should grow 400% by 2018. And, of course, there’s the famous statistic that mobile should overtake desktop Internet usage this year. How can we as marketers mess up this opportunity? Two ways. We could position ourselves in perpetual “catch-up” mode and keep spending ad dollars where the public used to be. And we could annoy mobile users with horrid old-school marketing practices. Two-thirds of users told Forrester they think interruptive in-app ads are more annoying than TV ads. Make sure your brand’s social marketing technology platform is delivering a crystal clear picture of your social connections so the mobile touch point is highly relevant, mobile optimized, and delivering real value and satisfying experiences. Otherwise, all we’ve done is find a new way to be unwanted. @mikestiles @oraclesocialPhoto: Kate Mallatratt, freeimages.com

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  • Coded ui to measure performance

    - by Mike Weber
    I have been tasked with using coded UI to measure performance on a proprietary windows desktop application. The need is to measure how long it takes for the next page/screen to display after a user clicks on a control. For example - a user enters their ID and PW and clicks sign-in. The need is to measure how long it takes for the next screen to display when the user clicks the sign-in button. I understand the need to define what indicates the screen is loaded and ready for use. One approach is to use control.WaitForControlReady and use BeginTimer/EndTimer. Is coded ui a dependable and accurate way of measuring time? Is WaitForControlReady the best method to determine when a control is ready for use?

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  • How do I get the compression on specific dynamic body

    - by Mike JM
    Sorry, I could not find any tag that would suit my question. Let me first show you the image and then write what I want to do: I'm using box2D. As you can see there are three dynamic bodies connected to each other (think of it as a table from front view).The LEG1 and LEG2 are connected to the static body. (it's the ground body). Another dynamic body is falling onto the table. I need to get the compression in the LEG1 and LEG2 separately. Joints have GetReactionForce() function which returns a b2Vec, which in turn has Length() and LengthSqd functions. This will give the total sum of the forces in any taken joint. But what I need is forces in individual bodies that are connected with joints. Once you connect several bodies with a single joint it again will show the sum of forces which is not useful.Here's the case iI'm talking about:

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  • New OBI 11g on-line Sales & Pre-sales Partner Assessment Tests

    - by Mike.Hallett(at)Oracle-BI&EPM
    Our OBI partners can now update their specialisation certification to the latest product version 11g for OBI: until recently, the accreditation had examined skills for OBI 10g.   New OPN on-line Sales & Pre-sales Assessment Tests Available Oracle Business Intelligence Foundation Suite 11g Sales Specialist   Oracle Business Intelligence Foundation Suite 11g PreSales Specialist   Oracle Business Intelligence Foundation Suite 11g Support Specialist

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  • How to implement an email unsubscribe system for a site with many kinds of emails?

    - by Mike Liu
    I'm working on a website that features many different types of emails. Users have accounts, and when logged in they have access to a setting page that they can use to customize what types of emails they receive. However, I'd like to also give users an easy way to unsubscribe directly in the emails they receive. I've looked into list unsubscribe headers as well as creating some type of one click link that would unsubscribe a user from that type of email without requiring login or further action. The later would probably require me to break convention and make changes to the database in response to a GET on the link. However, am I incorrect in thinking that either of these would require me to generate and permanently store a unique identifier in my database for every email I ever send, really complicating email delivery? Without that, I'm not sure how I would be able to uniquely identify a user and a type of email in order to change their email preferences, and this identifier would need to be stored forever as a user could have an email sitting in their inbox for a long time before they decide to act on it. Alternatively, I was considering having a no-login page for managing email preferences. In contrast to above where I would need one of these identifiers for each email, this would only need one identifier per user, with no generation or other action required on sending an email. All of these raise security issues, and they could potentially be used by people to tamper with others' email preferences. This could be mitigated somewhat by ensuring that the identifier is really difficult to guess. For the once per user identifier approach, I was considering generating the identifier by passing a user's ID through some type of encryption algorithm, is this a sound approach? For the per-email identifiers, perhaps I could use a user's ID appended to the time. However, even this would not eliminate the problem entirely, as this would really just be security through obscurity, and anyone with the URL could tamper, and in the end the main defense would have to be that most people aren't so bored as to tamper with other people's email preferences. Are there any other alternatives I've missed, or issues or solutions with these that anyone can provide insight on? What are best practices in this area?

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  • This Year's SQL Christmas Card

    - by Mike C
    This year's Christmas Card is similar to last year's. I used the geometry data type again for a spatial data design. Just download the attachment, unzip the .SQL script and run it in SSMS. Then look at the Spatial Data preview tab for the result. Also don't forget to visit http://www.noradsanta.org/ if your kids want to track Santa. Merry Christmas, Happy Holidays and have a great new year!...(read more)

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  • Career paths after web development?

    - by Mike
    I know this is open ended, but I'm just curious what you've done after your web development career, or if you've stayed loyal. I have a feeling/read/heard that web development salaries top out at a certain amount.. even after 10-15 years of experience. Reason I ask is that I graduated last summer with a BS in Chemical Engineering.. but have not been able to find a job in California. I've been web designing/developing since high school and thought that I should start a career, even if its not related to my major and not lose more time. Even though I'd really like to have an engineering career, I don't think that will happen. Do you guys have any suggestions or experiences for choices after/ways to enhance your career after several years in web development? Thanks! Update: Thanks for the responses guys! One more question: Is it likely to be accepted into a MS/PhD program if you've been out of uni for a couple years? Or with semi-related job experience? Would I be a bit of a misfit with a BS in ChemE studying CS/CompE for an MS?

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  • Microsoft Terminology: .NET C++ vs. traditional C++

    - by Mike Clark
    I've recently been working with a team that's using both .NET C++ and pre-.NET C++. I fully understand the technical differences between the two technologies. However, I sometimes feel like I'm floundering when it comes to the terminology used to differentiate the two. Example: Say we have two projects: ProjectA contains "C++" code that builds a .NET assembly DLL. ProjectB contains Visual C++ code that builds a traditional native Windows DLL. What is the best way to succinctly and terminologically draw a distinction between the two projects? Again, I'm not asking for an in-depth technical description of the differences between the two technologies. I'm just looking for names and labels. This is how, today, I might try to make the distinction when talking to someone: "ProjectA is a managed .NET C++ project" and "ProjectB is an unmanaged native C++ DLL project." However I am not at all certain that this terminology is ideal, or even correct. Please describe what you feel the ideal language to use in this situation (or similar situations) might be. Feel free to motivate your answer.

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  • EPM and Business Analytics Talking-head Videos from Oracle OpenWorld 2013

    - by Mike.Hallett(at)Oracle-BI&EPM
    Normal 0 false false false EN-GB X-NONE X-NONE Here is a selection of 2 to 3 minute video interviews at this year’s Oracle OpenWorld: 1. George Somogyi, Solutions Architect, New Edge Group, talks about the importance of having their integrated Oracle Hyperion Platform consisting of Oracle Hyperion Financial Management, Oracle Hyperion Financial Data Quality Management, Oracle E-Business Suite R12 and Oracle Business Intelligence Extended Edition plus their use of Oracle Managed Cloud Services. Speaker: George Somogyi @ http://youtu.be/kWn0dQxCUy8 2. Gregg Thompson, Director of Financial Systems for ADT, talks about using Oracle Data Relationship Management prior to implementing an Enterprise Performance Management solution. Gregg confirmed that there are big benefits to bringing the full Oracle Hyperion Financial Close suite online with Oracle DRM as the metadata source. Reduced maintenance time and use of external consultants translates into significant time and cost savings and faster implementation times. Speaker: Gregg Thompson @ http://youtu.be/XnFrR9Uk4xk 3. Jeff Spangler, Director Financial Planning and Analysis for Speedy Cash Holdings Corp, talked to us about the benefits achieved through implementing Oracle Hyperion Planning and financial reporting solutions. He also describes how the use of Data Relationship Management will keep the process running smoothly now and in the future. Speaker: Jeff Spangler @ http://youtu.be/kkkuMkgJ22U 4. Marc Seewald, Senior Director of Product Management for Oracle Hyperion Tax Provision at Oracle, talks about Oracle Hyperion Tax Provision, how it is an integral part of the financial close process and that it provides better internal controls and automation of this task. Marc talks about Oracle Partners and customers alike who are seeing great value. Speaker: Marc Seewald @ http://youtu.be/lM_nfvACGuA 5. Matt Bradley, SVP of Product Development for Enterprise Performance Management (EPM) Applications at Oracle, talked to us about different deployment options for Oracle EPM. Cloud services (SaaS), managed services, on-premise, off-premise all have their merits, and organizations need flexibility to easily move between them as their companies evolve. Speaker: Matt Bradley @ http://youtu.be/ATO7Z9dbE-o 6. Neil Sellers, Partner, Qubix International talks about their experience with previewing Oracle’s new Planning and Budgeting Cloud Service. He describes the benefits of the step-by-step task lists, the speed of getting the application up and running, and the huge benefits of not having to manage the software and hardware side of the planning process. Speaker: Neil Sellers @ http://youtu.be/xmosO28e4_I 7. Praveen Pasupuleti, Senior Business Intelligence Development Manager of Citrix Systems Inc., talks about their Oracle Hyperion Planning upgrade and the huge performance improvement now experienced in forecasting. He also talked about the benefits of Oracle Hyperion Workforce Planning achieved by Citrix. Speaker: Praveen Pasupuleti @ http://youtu.be/d1e_4hLqw8c 8. CheckPoint Consulting, talked to us about how Enterprise Performance Management should be viewed as an entire solution, rather than as a bunch of applications in silos, to provide significant benefits; and how Data Relationship Management can tie it all together effectively. Speaker: Ron Dimon @ http://youtu.be/sRwbdbbXvUE 9. Sonal Kulkarni, Enterprise Performance Management Leader, Cummins Inc., talks about their use of Oracle Hyperion Financial Close Management (Account Reconciliation Manager), Oracle Hyperion Financial Management and Oracle Hyperion Financial Data Quality Management and how this is providing efficiency, visibility and compliance benefits. Speaker: Sonal Kulkarni @ http://youtu.be/OEgup5dKyVc 10. Todd Renard, Manager Financial Planning and Business Analytics for B/E Aerospace Inc., talks about the huge benefits that B/E Aerospace is experiencing from Oracle Financial Close Suite. He was extremely excited about Oracle Hyperion Financial Data Quality Management and how this helps them integrate a new business in as little as three weeks. Speaker: Todd Renard @ http://youtu.be/nIfqK46uVI8 11. Peter Smolianski, Chief Technology Officer for the District of Columbia Courts, talked to us about how D.C. Courts is using Oracle Scorecard and Strategy Management to push their 5 year plan forward, to report results to their constituents, and take accountability for process changes to become more efficient. Speaker: Peter Smolianski @ http://www.youtube.com/watch?v=T-DtB5pl-uk 12. Rich Wilkie, Senior Director of Product Management for Financial Close Suite at Oracle, talked to us about Oracle Financial Management Analytics. He told us how the prebuilt dashboards on top of Oracle Hyperion Financial Close Suite make it easy for everyone to see the numbers and understand where they are in the close process, and if there is an issue, they can see where it is. Executives are excited to get this information on mobile devices too. Speaker: Rich Wilkie @ http://www.youtube.com/watch?v=4UHuHgx74Yg 13. Dinesh Balebail, Senior Director of Software Development for Oracle Hyperion Profitability and Cost Management, talked to us about the power and speed of Oracle Hyperion Profitability and Cost Management and how it is being used to do deep costing for Telecoms, Hospitals, Banks and other high transaction volume organizations effectively. Speaker: Dinesh Balebail @ http://youtu.be/ivx5AZCXAfs /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman"; mso-ansi-language:EN-US; mso-fareast-language:EN-US;}

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  • cifs mounted NAS drive treats subdirectories as files

    - by Mike Krejci
    I have a NAS drive mounted in my fstab as follows: //192.168.0.182/Videos /mnt/NAS_02 cifs iocharset=utf8,uid=65534,gid=65534,guest,rw 0 0 It mounts fine, and in the terminal using cd and ls you can view all the files and navigate all the directories. However, in any other program all subdirectories in the mnt/NAS drive are treated as files and I can't open them up. A tree like this for example: /Movies /Comedy /Drama Movie.mp4 I can enter the directory /Movies, but the directories /Movies/Comedy and /Movies/Drama show up as files and I can't enter them. The permissions are all fine. I just upgraded UBUNTU and was using smbfs on the same system before and it worked fine. It's under cifs that it no longer works. Any thoughts, I can't seem to find any solutions.

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  • So You Want to Be a Social Media Director

    - by Mike Stiles
    Do you want to be a Social Media Director? Some say the title is already losing its relevance; that social should be a basic skill that is required and used no matter what your position is inside the enterprise. I suppose that’s visionary, and a fun thing for thought leaders to say. But in the vast majority of business organizations, we’re so far away from that reality that the thought of not having someone driving social’s implementation and guiding its proper usage conjures up images of anarchy. That said, social media has become so broad, so catch-all, and so extended across business functions, that today’s Social Media Director, depending on the size of their staff, must make jacks-of-all-trades look like one-trick-ponies. Just as the purview of the CMO has grown all-encompassing, the disciplines required of their heads of social are stacking up. Master of Content Every social pipeline you build must stay filled, with quantity and quality. Content takes time, and the job never stops. Never. And no, it’s not true that anybody can write. Master of Customer Experience You must have a passion for hearing from customers and making them really happy. Master of PR You must know how to communicate and leverage the trust you’ve built when crises strike. Couldn’t hurt to be a Master of Politics. Master of Social Technology So many social management tools on the market. You have to know what social tech ecosystem makes sense and avoid piecemeal point solutions. Master of Business Development Social for selling and prospecting is hot, and you have to know how to use social to do it. Master of Analytics Nothing else matters if you can’t prove social is helping the brand. That’s right, creative content guy has to also be a math and stats geek. Good luck with that. Master of Paid Media You’ve got to learn the language, learn the tactics, learn the vendors and learn how to measure results. Master of Education Guess who gets to teach everyone who has no clue how to use social for business. Master of Personal Likability You’ll be leading the voice, tone, image and personality of the brand. If you don’t instinctively know how to be liked by actual people, the brand will be starting from a deficit. How deep must you go in this parade of masteries? Again, that depends on your employer’s maturity level in social. Serious players recognize these as distinct disciplines requiring true experts for maximum effect. Less serious players will need you to execute personally in many of these areas. Do the best you can, and try to grow quickly at each. If you’re the sole person executing all social…well…you’re in the game of managing expectations and trying to socially educate your employer. The good news is, you should be making a certifiable killing. If you’re alone and your salary is modest, time to understand how many brands out there crave what you’ve mastered. Not to push back against thought leaders, but the need for brand social leadership has not gone away…not even a little bit. @mikestiles @oraclesocialPhoto: Stefan Wagner, freeimages.com

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  • How would I implement this application idea?

    - by Mike Wills
    I am a D&D gamer and a developer that has mostly worked with ASP.NET applications professionally. I have written some chat bots in Node.js and I have only played a little with PHP but wrote nothing serious. I have had inspiration to create a site that allows a person to keep track of characters (aka the character sheet). I am thinking of using this as a learning opportunity to learn noSQL and to write a full javascript front-end. I want this application to save the value as I change it. So if I edit the armor class, it is saved immediately instead of waiting until I hit the submit button. I think that will make it easier to use while gaming and not losing anything because I forgot to save the change. I have never done anything like this. How do you implement this style of application? Is there a tutorial or howto to get me on the right path? While I would really like to use ASP.NET but I don't have a Windows server to publish on (and I really can't afford to pay for a service). What language that runs on Linux would work well for this type of application? Note: I feel noSQL would work in this case because of the sheer number of tables required to create something like this in SQL.

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  • How to protect a peer-to-peer network from inappropriate content?

    - by Mike
    I’m developing a simple peer-to-peer app in .Net which should enable users to share specific content (text and picture files). As I've learned with my last question, inappropriate content can “relatively” easily be identified / controlled in a centralized environment. But what about a peer-to-peer network, what are the best methods to protect a decentralized system from unwanted (illegal) content? At the moment I only see the following two methods: A protocol (a set of rules) defines what kind of data (e.g. only .txt and jpg-files, not bigger than 20KB etc.) can be shared over the p2p-network and all clients (peers) must implement this protocol. If a peer doesn’t, it gets blocked by other peers. Pro: easy to implement. Con: It’s not possible to define the perfect protocol (I think eMail-Spam filters have the same problem) Some kind of rating/reputation system must be implemented (similar to stackoverflow), so “bad guys” and inappropriate content can be identified / blocked by other users. Pro: Would be very accurate. Con: Would be slow and in my view technically very hard to implement. Are there other/better solutions? Any answer or comment is highly appreciated.

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  • Terminology: .NET C++ vs. traditional C++

    - by Mike Clark
    Hello. I've recently been working with a team that's using both .NET C++ and pre-.NET C++. I fully understand the technical differences between the two technologies. However, I sometimes feel like I'm floundering when it comes to the terminology used to differentiate the two. Example: Say we have two projects: ProjectA contains "C++" code that builds a .NET assembly DLL. ProjectB contains Visual C++ code that builds a traditional native Windows DLL. What is the best way to succinctly and terminologically draw a distinction between the two projects? Again, I'm not asking for an in-depth technical description of the differences between the two technologies. I'm just looking for names and labels. This is how I might try to make the distinction when talking to someone about Project A and Project B: "ProjectA is a managed .NET C++ project" and ProjectB is an unmanaged Visual C++ DLL project." However I am not at all certain that this terminology is ideal, or even correct. Please describe what you feel the ideal language to use in this situation (or similar situations) might be. Feel free to motivate your answer.

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