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  • Nuads : les débuts de la publicité interactive avec Kinect, par Microsoft

    Nuads : les débuts de la publicité interactive avec Kinect Par Microsoft Le capteur de mouvements de Microsoft peut être exploité dans de multiples scénarios différents. Y compris la publicité. Il fallait s'y attendre, lors du salon International Advertising Festival qui se déroule actuellement à Cannes, Microsoft a levé le voile sur une nouvelle technologie exploitant les capacités du Kinect pour ouvrir la voie à la publicité interactive à la télévision. La technologie, baptisée Nuads (Natural User Interface Ads), utilise la reconnaissance gestuelle couplée à la reconnaissance vocale, qui a été introduite récemmen...

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  • Facial Recognition for Retail

    - by David Dorf
    My son decided to do his science project on how the brain recognizes faces.  Faces are so complicated and important that the brain has a dedicated area for just that purpose.  During our research, we came across some emerging uses for facial recognition in the retail industry. If you believe the movies, recognizing faces as they walk by a camera is easy for computers but that's not the reality.  Huge investments are being made by the U.S. government in this area, with a focus on airport security.  Now, companies like Eye See are leveraging that research for marketing purposes.  They do things like track eyes while viewing newspaper ads to see which ads get more "eye time."  This can help marketers make better placement and color decisions. But what caught my eye (that was too easy) was their new mannequins that watch shoppers.  These mannequins, being tested at European retailers like Benetton, watch shoppers that walk by and identify their gender, race, and age.  This helps the retailer better understand the types of customers being attracted to the outfit on the mannequin.  Of course to be most accurate, the software has pictures of the employees so they can be filtered out.  Since the mannequins are closer to the shoppers and at eye-level, they are more accurate than traditional in-ceiling LP cameras. Marketing agency RedPepper is offering retailers the ability to recognize loyalty shoppers at their doors using Facedeal.  For customers that have opted into the program, when they enter the store their face is recognized and they are checked in.  Then, as a reward, they are sent an offer on their smartphone. It won't be long before retailers begin to listen to shoppers are they walk the aisles, then keywords can be collected and aggregated to give the retailer an idea of what people are saying about their stores and products.  Sentiment analysis based on what's said or even facial expressions can't be far off. Clearly retailers need to be cautions and respect customer privacy.  That's why these technologies are emerging slowly.  But since the next generation of shoppers are less concerned about privacy, I expect these technologies to appear sporadically in the next five years then go mainstream.  Time will tell.

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  • SEO For Extra Income

    If you've been scouring the web for opportunities for making money online, you'll probably notice that you're not the first to think of that idea. All the ads and links about work at home and online income schemes attest to how many people are looking for internet-based work.

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  • Top ten most active programming sites to run an ad campaign [closed]

    - by fabbianni
    Hello friends, I'm looking for a new investment in the programming area, I'd like to know about the state of the art in the programming sites you usually visite, like stackoverflow. Not sure if sites like thecodeproject (and similar) are too old fashioned these days. I'm a programmer, but honestly haven't been too involved in the programming arena mostly for admin issues. I'm looking for sites with both great audience and great content, and open to ads, again, like stackoverflow. thanks !

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  • Windows 7 Tips and Tricks: More Power Options

    Do you want to configure your power button to perform a different action Are you looking for ways to improve your laptop s battery life Are you tired of other sounds on your computer interrupting your phone calls on Skype Here are three new Windows 7 tips that answer each one of those questions.... Self-Service Ad Manager Sell Ads directly to advertisers - Keep 100% of your ad revenue - Free access

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  • Convert Adsense earnings into Adwords

    - by dmytrivv
    Does anybody know how to convert Adsense earnings into Adwords? Basically, with placing Adsense banners on website, webmaster collects some "potential", or lets say - "active", but its automatically means = money + taxes + other routine work So, I'm wondering if it can be somehow converted into Adwords "potential" and spend again for website need. Theoretically, its just Ads Exchange. But, beauty of Adsense and Adwords is that both platforms have pretty solid clients databases. Any guess how it can be solved? please ...

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  • Can DFP slots be parameterized?

    - by EricSchaefer
    I am using Doubleclick For Publishers (small business) for serving ads on a news website. I want to server a certain ad only an article pages for a certain category. With openX I created a zone per category but I think this is very inflexible. Is it possible to parameterize a slot? Like calling GA_googleFillSlot(SLOT_NAME, CATEGORY); and parameterize a banner to be viewed in slot SLOT_NAME with category CATEGORY?

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  • Website Design and Ethical SEO

    There are a host of website design and SEO companies in Chicago. SEO consists of services of consultation, tailor made changes to the owner's website, analysis of keywords and market research, website hosting on high speed servers, on page and off page SEO, email marketing, a matching blog, using Webmaster 2.0, Google analytics setup that distinguishes which of the client's ads are most effective and disposes of the rest thus cutting expenses, and SEM (Search Engine Marketing) like pay per click management and usage of Google Ad words is all a part of website design in Chicago.

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  • Free Hosting With these specs [closed]

    - by blunders
    Possible Duplicate: How to find web hosting that meets my requirements? Looking for to make a quick site and have the following requirements: It's free No ADs, frames, etc Support for directory/site password Allow web-based or FTP file transfer Allows 100 MB to 1 GB of storage custom short URL or sub-domain Realize this might be very narrow, but figured I'd ask just in case there was a good solution.

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  • SEO Marketing Strategies - Top Strategies to Drive Insane Traffic to Your Website

    SEO Marketing strategies are used to optimise online marketing campaigns and websites. Everything you do online should be optimised for the search engines, whether it is just your website or PPC campaigns, banner ads, articles, video's blogs etc...... Optimising your marketing efforts will drive insane traffic to your website, boosting your sales and profits. Let's take a closer look here.

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  • Twitter ouvre sa régie publicitaire et propose des Tweets payants aux annonceurs : vers la fin des s

    Twitter ouvre sa propre régie publicitaire Après AdWords, Facebook Ads et iAd d'Apple Aujourd'hui, Twitter met en ligne le nouveau système publicitaire de sa plateforme. Le réseau des "tweets" souhaite conquérir le monde de la publicité en offrant un nouveau service. Dans cet optique, le site de micro-blogging va mettre à la disposition des annonceurs un outil qui n'est pas sans rappeler AdWords, de Google. Dans le principe, les annonceurs (ou webmasters) pourront surenchérir sur de...

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  • My Blog is marked as spam because of adBrite

    - by Thala
    I was blogging for over a month. I never thought of publishing ads in my blog until I was recommended to adBrite. I copied the widget code and just added it to my blog. Crap, suddenly I got a message that I was stopped from blogging because it is marked as spam. I never gave up my try, I just kept on sending request to retrieve my blog. How do I get my blogger blog unlocked and not considered spam?

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  • Twitter Makes a Move to Marketing

    After much speculation about ads, licensing deals and souped-up enterprise versions, Twitter debuts its promoted tweets platform, giving businesses&#146; tweets a prominent position on the site.

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  • Twitter Makes a Move to Marketing

    After much speculation about ads, licensing deals and souped-up enterprise versions, Twitter debuts its promoted tweets platform, giving businesses&#146; tweets a prominent position on the site.

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  • A System That Creates Unlimited Traffic Without Google

    A new breakthrough technology that gives mass web traffic through a huge scale of ad networks without a need of the common ways of ads promotion. It is packed with all your needs in driving big number of prospects a day with no stress of maintaining and updating your website.

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  • Getting the Hang of SEO Writing

    Businesses need some sort of marketing. Whether it's the kind that puts up big billboards along major roads and highways, or the kind that puts up little banner ads on the tops of out of the way, obscure websites, or some kind of SEO campaign or any kind of marketing is good for any business. As long as you get to put your business' name out for people to see.

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  • Bing's Latest Assault and the Consequences For Search Marketing

    I think it's about time for a Bing update. It's now a year since Microsoft's 'decision engine' was launched, and the last few months have seen a huge marketing push. The chances are you've seen one of the TV ads, which focus on reducing the information overload users can experience at the hands of other search engines.

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  • Enterprise SEO, A Wasted Opportunity

    Corporates have embraced the net for quite a while now, but search engine marketing is still considered the lowest form of advertisement. Fair enough, its cheaper than your average TV campaign, but much more targeted and measurable. Spending money on ads isn't everything though, SEO (search engine optimisation) should play a dominant role in the search marketing budget as nothing will drive more visitors to your page than a good ranking on Google. However large enterprises seem to skimp when it comes to SEO and misses out on key opportunities at the same time.

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