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  • Powerful Lessons in Data from the Presidential Election

    - by Christina McKeon
    Now that we’ve had a few days to recover from the U.S. presidential election, it’s a good time to take a step back from politics and look for the customer experience lessons that we can take away. The most powerful lesson is that when you know more about your base, you will have an advantage over your competition. That advantage will translate into you winning and your competition losing. Michael Scherer of TIME was given access to Obama’s data analysts two days before the election. His account is documented in Inside the Secret World of the Data Crunchers Who Helped Obama Win. What we learned from Scherer’s inside view is how well Obama’s team did in getting the right data, analyzing it, and acting on it. This data team recognized how critical it was to break down data silos within the campaign. As Scherer noted, they created “a single system that merged information from pollsters, fundraisers, field workers, consumer databases, and social-media and mobile contacts with the main Democratic voter files in the swing states.” The Obama analysis was so meticulous that they knew which celebrity and which type of celebrity event would help them maximize campaign contributions. With a single system, their data models became more precise. They determined which messages were more successful with specific demographic groups and that who made the calls mattered. Data analysis also led to many other changes in Obama’s campaign including a new ad buying strategy, using social media and applications to tap into supporters’ friends, and using new social news sites. While we did not have that same inside view into Romney’s campaign, much of the post-mortem coverage indicates that Romney’s team did not have the right analysis. As Peter Hamby of CNN wrote in Analysis: Why Romney Lost, “Romney officials had modeled an electorate that looked something like a mix of 2004 and 2008….” That historical data did not account for the changing demographics in the U.S. Does your organization approach data like the Obama or Romney team? Do you really know your base? How well can you predict what is going to happen in your business? If you haven’t already put together a strategy and plan to know more, this week’s civics lesson is a powerful reason to do it sooner rather than later. Your competitors are probably thinking the same thing that you are!

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  • Building Real-World Microsoft BI Dashboards Today

    There is a lot of Microsoft buzz about Power BI and Excel these days, but customers need real-world, professional business intelligence solutions that meet their complex real-world requirements today. In this article, Jen Underwood shares what technologies were used to develop a dashboard solution for a Fortune Global 500 company using Microsoft Business Intelligence technologies, and why. Some of the decisions may surprise you and the lessons learned are sure to be of value.

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  • Are You Making These 5 Critical SEO Mistakes?

    Many people who are new to the internet business are not aware of the SEO technology. But the fact is that every niche needs SEO to bring their business in front of customers who are actively searching for information and products related to that niche.

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  • Get a Live Update from Oracle HCM Strategy in Atlanta, Charlotte, or Arlington next week!

    - by jay.richey
    Join Oracle for an exclusive breakfast or lunch briefing where you will have the opportunity to hear about Oracle's current blockbuster releases for HCM: PeopleSoft 9.1 and E-Business Suite 12.1. Humair Ghauri, Senior Director, HCM Product Strategy, will share how Oracle's latest HCM offerings - Fusion HCM and Fusion Talent Management On Demand - can work alongside your Oracle PeopleSoft HR foundation to show immediate business value. February 15 - Atlanta, GA - click to Register February 16 - Charlotte, NC - click to Register February 17 - Arlington, VA - click to Register

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  • Vital Stages of Web Development

    When it comes to web designing and development simpler is better. The main purpose a website is to give your business a face value, increase your profits, and enhance your client base. Web site acts a bridge between your business in the physical world and on the Internet. So to safeguard your online identity, below are a few points to be kept in while designing a website.

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  • In Technology, Ignorance is NOT Bliss

    - by Tanu Sood
    Author: Debra Lilley, ACE Director, UK Proof I’m not technical -  I’ve just finished a Latin America tour with OTN and a funny thing happened that I want to share with you; because it is quite a good analogy for how many of us use technology today and you know how I love analogies. In Costa Rica we had a really long journey up through the mountains to where our conference was to be. The road was windy and narrow and once it got dark there was no scenery to see, boredom set in. At one stage I looked at my watch to see the time, but in the dark I couldn’t make it out, so I thought I would be clever and use the torch in my smartphone! Even though as soon as I switched on the phone it showed the time, I ignored it and used the torch to read my watch. That’s us when we pay maintenance on software, ask for enhancements, and either chose not to upgrade or as I have seen so many times, upgrade but don’t use the new features. I know there are always other factors not least the upgrade costs themselves but in the later releases of all the Oracle family of applications Oracle have done a lot to make the interoperability of them with Oracle Fusion Middleware more successful and in many cases for the first time. My heritage is Oracle E Business Suite (EBS) and the availability of Oracle Weblogic for EBS is fantastic for an Oracle powered organisation that can move away from supporting multiple flavours of application server. The same release made available  - the no downtime patching that Oracle Database 11g introduced with Edition Based Redefinition. I am not saying you must use these features but you must be aware of what each release of your application brings and make a business based decision as to whether it is for you or not. I like to have a simple spreadsheet of features with no-value, nice-to-have, must-have ratings, but make the spreadsheet cumulative so that when you do upgrade you have all the features listed you previously didn’t take up. That way you can avoid the ‘using your phone to read your watch’ scenario. About the Author: Debra Lilley, Fusion Champion, UKOUG Board Member, Fusion User Experience Advocate and ACE Director. Lilley has 18 years experience with Oracle Applications, with E Business Suite since 9.4.1, moving to Business Intelligence Team Lead and Oracle Alliance Director. She has spoken at over 100 conferences worldwide and posts at debrasoraclethoughts  

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  • Testing the Effectiveness of Your Web Marketing Strategies

    Web marketing is a great option to choose when seeking to establish an online customer base for your product. Yet there is more than just advertising, marketing and generating SEO content for your site as all these strategies could fail to generate sales for your product. Given that e-commerce is a dynamic, ever changing business platform, it is important that an online business owner keeps testing the effectiveness of their online marketing strategies.

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  • Oracle Linux Partner Pavilion Spotlight - Part II

    - by Ted Davis
    As we draw closer to the first day of Oracle OpenWorld, starting in less than a week, we continue to showcase some of our premier partners exhibiting in the Oracle Linux Partner Pavilion ( Booth #1033). We have Independent Hardware Vendors, Independent Software Vendors and Systems Integrators that show the breadth of support in the Oracle Linux and Oracle VM ecosystem. In today's post we highlight three additional Oracle Linux / Oracle VM Partners from the pavilion. Micro Focus delivers mainframe solutions software and software delivery tools with its Borland products. These tools are grouped under the following solutions: Analysis and testing tools for JDeveloper Micro Focus Enterprise Analyzer is key to the success of application overhaul and modernization strategies by ensuring that they are based on a solid knowledge foundation. It reveals the reality of enterprise application portfolios and the detailed constructs of business applications. COBOL for Oracle Database, Oracle Linux, and Tuxedo Micro Focus Visual COBOL delivers the next generation of COBOL development and deployment. Itbrings the productivity of the Eclipse IDE to COBOL, and provides the ability to deploy key business critical COBOL applications to Oracle Linux both natively and under a JVM. Migration and Modernization tooling for mainframes Enterprise application knowledge, development, test and workload re-hosting tools significantly improves the efficiency of business application delivery, enabling CIOs and IT leaders to modernize application portfolios and target platforms such as Oracle Linux. When it comes to Oracle Linux database environments, supporting high transaction rates with minimal response times is no longer just a goal. It’s a strategic imperative. The “data deluge” is impacting the ability of databases and other strategic applications to access data and provide real-time analytics and reporting. As such, customer demand for accelerated application performance is increasing. Visit LSI at the Oracle Linux Pavilion, #733, to find out how LSI Nytro Application Acceleration products are designed from the ground up for database acceleration. Our intelligent solid-state storage solutions help to eliminate I/O bottlenecks, increase throughput and enable Oracle customers achieve the highest levels of DB performance. Accelerate Your Exadata Success With Teleran. Teleran’s software solutions for Oracle Exadata and Oracle Database reduce the cost, time and effort of migrating and consolidating applications on Exadata. In addition Teleran delivers visibility and control solutions for BI/data warehouse performance and user management that ensure service levels and cost efficiency.Teleran will demonstrate these solutions at the Oracle Open World Linux Pavilion: Consolidation Accelerator - Reduces the cost, time and risk ofof migrating and consolidation applications on Exadata. Application Readiness – Identifies legacy application performance enhancements needed to take advantage of Exadata performance features Workload Accelerator – Identifies and clusters workloads for faster performance on Exadata Application Visibility and Control - Improves performance, user productivity, and alignment to business objectives while reducing support and resource costs. Thanks for reading today's Partner Spotlight. Three more partners will be highlighted tomorrow. If you missed our first Partner Spotlight check it out here.

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  • Building Your Profitable Content Website

    Your website is an important part of your business. Not only for your online but also for many offline business. Your online presence means that you can tap into the huge and growing market of the Internet. Many people think that having your own website and setting it up is complicated and expensive but it is not necessarily so. Here are some tips to have you up and running with ease.

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  • SQL 2012 - MySemanticSearch Demo with Tag Clouds

    - by sqlartist
    Excellent demonstration of the new SQL Server 2012 Semantic Search feature available at http://mysemanticsearch.codeplex.com Just tried it out on a large Business Intelligence related Microsoft Word collection and also the health related DMOZ collection of html files discussed in my previous posts. I have included some screenshots below of each document collection. I have realised that the Tag Cloud may need to be a bit more configurable based on the results of any search term. Business Intelligence...(read more)

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  • Trust

    - by mprove
    I sense traffic of this blog w/o a present reason. Hmm. What about this,  brief musings about trust: Each software, each website, each social platform, each community building effort is a matter of trust building. You make a social promise to continue the effort, and to care for the commitment of the users or community members. It is easy to offer more to your community. On the other hand, it is quite difficult or impossible to take something away, or to close down or end the product or community without disappointing someone. cheers,Matthias

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  • How to Increase Page Rank With Article Submission Campaigns

    Every business that is serious about carving a successful future in the 21st Century must get on board with the idea of web marketing. Back in the days before the Internet, it may have been enough to have a business card, a witty jingle, a brick-and-mortar storefront and a membership to the Chamber of Commerce.

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  • Create Sound and Video Presentation For Your Website

    The concept of web video production offers the business community an exciting opportunity to expand their reach. The technological advances in the speeds of internet transmission now make it possible to take the concept of marketing to another level. The availability of high quality video provides an efficient tool for business to reach an expanding customer base. This article will briefly discuss web video production.

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  • Oracle Enterprise Manager 12c Release 2 Now Available

    - by Cinzia Mascanzoni
    Oracle announced general availability of Oracle Enterprise Manager 12c Release 2. The release introduces unique capabilities for deploying and managing business applications in an enterprise private cloud, such as Java Platform-as-a-Service (PaaS), enhanced business application management, and integrated hardware-software management for Oracle Exalogic Elastic Cloud. At Oracle OpenWorld 2012, on Sunday September 30th, the SIG Sunday program includes a dedicated track for Oracle Enterprise Manager. Learn more here.

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  • Technology Insights

    - by GavinPayneUK
    In my day job I speak to both technical and business people about the subjects which matter to them the most, in depths of detail which please them the most.  This allows me to ensure the technical people work in a way that meets the client’s business goals.   Sadly, I sometimes meet technical people who due to time constraints or lack of opportunity rarely get to do anything but focus on the bits, bytes, parameters and switches which they need to manage in order to make the “machine do...(read more)

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  • Bonitasoft récompensé par un jury international, pour sa stratégie disruptive dans la conception de ses solutions BPM open source

    Bonitasoft récompensé par un jury international pour sa stratégie disruptive dans la conception de ses solutions BPM open sourceBonitasoft, un des leaders dans la gestion des processus métier (Business Process Management ou BPM) open source, annoncé que son PDG et co-fondateur, Miguel Valdés Faura, a reçu le Bronze Stevie Award dans la catégorie « Anticonformiste de l'année » (« Maverick of the Year ») lors de la 10ème édition annuelle des International Business Awards.Cet honneur représente une...

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  • The Connected Company: WebCenter Portal Activity Streams

    - by Michael Snow
    Guest post by Mitchell Palski, Oracle Staff Sales Consultant Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Social media is sure to have made its way into your company or government organization. Whether its discussion threads, blog posts, Facebook-style profile-pages, or just a simple Instant Messenger application; in one way or another, your employees are connected. What are the objectives of leveraging social media in your organization? Facilitating knowledge transfer More effectively organizing team events Generating inter-community discussions to solve problems Improving resource management Increasing organizational awareness Creating an environment of accountability Do any of the business objectives above stand out to you as needs? If so, consider leveraging the WebCenter Portal Activity Stream as part of your solution. In WebCenter Portal, the Activity Stream feature provides a streaming view of the activities of your connections, actions taken in portals, and business activities that looks a lot like a combined Facebook and Twitter newsfeed. Activity Stream can note when a user: Posts feedback (comments) Uploads a document Creates a new blog, page, event, or announcement Starts a new discussion Streams messages and attachments entered through WebCenter Publisher (similar to Twitter) Through Activity Stream Preferences, you can select which of these activities to show or hide from your personal Activity Stream. Here’s what you get: Real-time stream of activities with in a Portal or sub-Portal increases awareness across your organization or within a working group Complete list of user actions reduces the time-to-find for users that need to interact with the latest activities in your portal Users can publish to their groups when tasks are finished for complete group traceability and accountability, as well as improved resource management. Project discussions and shared documents that require the expertise of someone outside of a working group now get increased visibility across your organization. There’s a reason that commercial Social Media tools like Facebook and Twitter have been so successful – they spread information in an aesthetically appealing and easy to read format.  Strategically placing an Activity Feed within your Portal is analogous to sending your employees a daily newsletter, events calendar, recent documents report, and list of announcements – BUT ALL IN ONE! 

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  • Windows 7 Task Manager Tips for Performance

    In Part 1 of this tutorial we looked at how the Task Manager in Windows 7 could be used to view the processes running on your computer and the memory usage associated with each. Let s continue by discussing some more tips on using the Task Manager to help identify any issues and improve your PC s performance.... Comcast? Business Class - Official Site Learn About Comcast Small Business Services. Best in Phone, TV & Internet.

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  • How to Become a SEO Expert Within a Short Time

    Do you want to become a SEO expert? If you are a small business owner, you will like to know more about the SEO techniques to give that additional boost to your business. There are some great resources which will help you to become a SEO expert.

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  • Windows Phone Toolkit February 2011 Released

    Windows Phone app developers can now have some improved tools at their disposal as the February 2 11 edition of the Silverlight for Windows Phone Toolkit has just been released. First released in September of 2 1 the Silverlight for Windows Phone Toolkit gives developers increased control when developing apps for Windows Phones.... Comcast? Business Class - Official Site Learn About Comcast Small Business Services. Best in Phone, TV & Internet.

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  • A Look at Keyword Search Optimization

    With the great influence of the Internet on a growing number of consumers these days, online marketing is now considered one of the best, if not the best, way to promote a business. This strategy offers greater possibilities for a business to be known enough to generate increasing revenues. Pinpointing the exact right techniques, however, will take some brainstorming which could be a critical stage because it requires a lot of time for marketers to determine on which tricks are, indeed, going to work and which will be a waste of time.

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