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• Game Review: God of Light

  Luckily I came across this title at a very early stage. If I remember correctly, I took notice of God of Light on Twitter right on the weekend it has been published on the Play Store. "Sit back and become immersed into the world of God of Light, the game that rethinks the physics puzzle genre with its unique environment exploration gameplay, amazing graphics and exclusive soundtrack created by electronic music icon UNKLE. Join cute game mascot, Shiny, on his way to saving the universe from the impending darkness. Play through a variety of exciting game worlds and dozens of levels with mind-blowing puzzles. Your goal is to explore game levels, seek for game objects that reflect, split, combine, paint, bend and teleport rays of light energy to activate the Sources of Life and bring light back to the universe." Mastering the various reflection items in God of Light is very easy to learn and new elements are introduced during the game. Amazing puzzle game Here's the initial review I posted on the Play Store: "Great change in puzzles Fantastic and refreshing concept of puzzle solving. The effects and the music match very well, putting the player in the right mood to game. Get enlightened and grow your skills until you are a true God of Light." And it remains true, even after completing the first realm completely. Similar to Quell it took me only a couple of hours during the evening to complete all levels in the available three realms, unfortunately. God of Light currently consists of 75 levels, well it's 25 in each realm to be precise, and the challenges are increasing. Compared to the iOS version from the AppStore, God of Light is available for free on Android - at least the first realm (25 levels). Unlocking the other two remaining realms is done through an in-app purchase. The visual appearance, the sound effects and the background music provided by UNKLE makes God of Light a superb package for any puzzle gamer. Whether it is simply reflecting light over multiple mirrors, or later on bending the rays of light with black holes, or using prisms to either split, enforce, or colourise your beam, God of Light is great fun and offers a good amount of joy. Check out the following screenshots for some impressions. God of Light: Astonishing graphics and visual appeal throughout the game God of Light - Introduction to the game during the first levels. New light items are introduced at each stage during the game play God of Light: Increasing complexity and puzzle fun Hopefully, Playmous is going to provide more astonishing looking realms and interesting gimmicks in future versions. Play Store: God of Light Also, check out the latest game updates on the official web site of Playmous

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• The challenge of giving a positive No

  - by MarkPearl

  I find it ironic that the more I am involved in the software industry, the more apparent it becomes that soft skills are just as if not more important than the technical abilities of a developer. One of the biggest challenges I have faced in my career is in managing client expectations to what one can deliver and being able to work with multiple clients. If I look at where things commonly go pear shaped, one area features a lot is where I should have said "No" to a request, but because of the way the request was made I ended up saying yes. Time and time again this has caused immense pain. Thus, when I saw on Amazon that they had a book titled "The power of a positive no" by William Ury I had to buy it and read it. In William's book he explains an approach to saying No that while extremely simple does change the way a No is presented. In essence he talks of a pattern the Yes! > No > Yes? Pattern. 1. Yes! -> positively and concretely describing your core interests and values 2. No. -> explicitly link your no to this YES! 3. Yes? -> suggest another positive outcome or agreement to the other person Let me explain how I understood it. If you are working on a really important project and someone asks you to do add a quick feature to another project, your Yes! would be to the more important project, which would mean a No to the quick feature, and an option for your Yes? may be an alternative time when you can look at it.. An example of an appropriate response would be... It is really important that I keep to the commitment that I made to this customer to finish his project on time so I cannot work on your feature right now but I am available to help you in a weeks time. William then goes on to explain the type of behaviour a person may display when the no is received. He illustrates this with a diagram called the curve of acceptance. William points out that if you are aware of the type of behaviour you can expect it empowers you to stay true to your no. Personally I think reading and having an understanding of the “soft” side of things like saying no is invaluable to a developer.

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• PMI South Florida Job Fair 2010

  - by Sam Abraham

  The South Florida Chapter of the Project Management Institute is planning a Job Fair slated for September 2010. This year has seen a significant improvement in the job market with many surveyed companies indicating their intention to add temporary or permanent staff to their workforce in the near future.   The Job Fair Initiative fits well within the chapter's message and goal for this year: "Exercising Social Responsibility" - Our responsibility as PMI volunteers at all levels towards our members and surrounding community.   Our Free-to-members Annual Job Fair will play an important role in connecting Recruiters, Exhibitors and Job Seekers together thereby helping hiring companies gain access to a large talent pool at an affordable cost (Totally free in certain cases, details to be revealed once finalized) while giving job seekers centralized access to many reputable hiring companies in the South Florida area.   My involvement in the 2010 Job Fair started with a good conversation I had with Bernie Saenz, President and CEO of the South Florida PMI Chapter, in a networking event a few months ago. I had approached him with a few ideas in line with his goal to serve the community and our members given today's difficult economic climate. Bernie indicated that the Project Manager for the 2010 Job Fair had just been appointed and invited me to participate in this important initiative as a member of her team. I simply couldn't resist and gladly accepted the invitation.   I chose an initial role as Recruiter Relations Lead which entails developing documentation and timelines for our project plan with regards to Recruiter Engagement as well as reaching out to recruiting companies to meet target representation at the Job Fair.   Being heavily involved in the local Technical community has afforded me the privilege of coming in contact with many reputable Technology Recruiting companies. (As a matter of fact, I already have 2 interested very reputable IT recruiting firms willing to join us at the fair)   The excitement for me however will be finding and reaching out to recruiters in areas of Project Management and Leadership that I might not have been exposed to before including Finance, Healthcare and Marketing, to name a few.   Keep an eye in the upcoming few weeks for official announcements on the PMI South Florida Job Fair 2010.   Environment.Exit(0);   -Sam Abraham Site Director - West Palm Beach .Net User Group Recruiter Relations Lead - PMI South Florida Job Fair 2010 Project Lead - Mentoring Programs- PMI South Florida

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• 25 reasons to attend JavaOne 2012

  - by arungupta

  17th JavaOne is just around the corner, less than 3 weeks away! If you are still thinking about registering for the conference, here are my top 25 reasons to attend the conference: Biggest gathering of Java geeks in the world Latest and greatest content with 475 technical sessions/Birds of Feathers/Hands-on labs sessions (about 20% more from last year) Reduced number of keynotes to accommodate room for more technical content No product pitches, exclusive focus on technology (I can tell you that from my experience as a track lead) Sessions are divided in different in-depth technical tracks to focus on Java technology that most interests you Reruns of several popular sessions Experts and Practitioners-led HOLs and tutorials Rock star speakers, panelists, faculties, and instructors. Meet several Java Champions and JUG leaders from all around the world Engage with speakers and discuss with fellow developers in a casual setting with lots of networking space A complete conference dedicated for Java Embedded Extensive and fast-paced hands-on University Sessions on Sunday, learn while you are at the conference. You can register for Java University only or attend with the conference. Dukes Choice Awards recognize and celebrate the most innovative usage of the Java platform DEMOgrounds and Exhibition Hall provide extensive opportunities for networking and engagement with the biggest names in Java (dedicated hours on each day as well) Dedicated day for Java User Groups and Communities (GlassFish Community Event and NetBeans Community Day) Multiple registration packages to meet your needs Pay for 4 full conference passes and get a fifth one free Students and Bloggers get a free pass Geek Bike Ride with fellow speakers and attendees in a casual setting Greenest conference on the plane Enjoy different cuisines in the San Francisco city, take a trip to Alcatraz or Napa Valley or go running on the crooked street ;-) There are tons of tourist opportunities in/around San Francisco. Tons of parties during the conference, in the evening, late night, and early mornings. Don't forget Thirsty Bear Party! Pearl Jam and Kings of Leon at Appreciation Party Oracle Music Festival at Yerba Buena Gardens Grab the bragging rights "I have attended JavaOne"! Learn a new skill, build new connections, conceive a new idea and push the boundaries of Java in the most important educational and networking event of the year for Java developers and enthusiasts. With so much geekgasm going on during the 5 days of JavaOne, is there a reason for you to wait ? Register for the conference now! Grab your buttons, banners, and other collateral at JavaOne Toolkit. You can also send an email to [email protected]. And reach out to us using different social media channels ... As a 13 year veteran of the conference, I can tell this is some thing every Java developer must experience! I will be there, will you ?

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• SQLAuthority News – Why I am Going to Attend #SQLPASS Summit 2012 – Seattle

  - by pinaldave

  I am going to Seattle I once again attend SQLPASS this year. This will be my fourth SQLPASS. Lots of people ask me why I am going to SQLPASS every year. Well there are so many different reasons for that. I go to SQLPASS because – I love it!  Here are few of the reasons I go to SQLPASS. Meet friends whom I have never met before Meet community at large – it is fun to hang around with like minded people Meet Rick Morelan – my book co-author and friend Attend various SQL Parties – there are so many parties around – see the list below Explore various new tools from various third party vendors Meet fellow Chapter Leaders and Regional Mentors And of course attend SQL Server Learning Sessions from industry known experts. The three-day event will be marked by a lot of learning, sharing, and networking, which will help me increase both my knowledge and contacts. PASS Summit provides me a golden opportunity to build my network as well as to identify and meet potential customers or employees. If I am a consultant or vendor who is looking for better career opportunities, PASS Summit is the perfect platform to meet and show my skills to my new potential customers and employers. Further, breakfasts, lunches, and evening receptions, which are included with registration, are meant to provide more and more networking opportunities. At PASS Summit, I gain not only new ideas but also inspire myself from top professionals and experts. Learning new things about SQL Server, interacting with different kinds of professionals, and sharing issues and solutions will definitely improve my understanding and turn me into a better SQL Server professional who can leverage and optimize SQL Server to improve business. I am going – are you joining? Note: This is re-blogged with modification from my 2 years old blog posts on a similar subject. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: About Me, Pinal Dave, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority News, SQLServer, T SQL, Technology

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• Stop Saying "Multi-Channel!"

  - by David Dorf

  I keep hearing the term "multi-channel" in our industry, but its time to move on. It kinda reminds me of the term "ECR" or electronic cash register. Long ago ECR was a leading-edge term, but nowadays its rarely used because its table-stakes. After all, what cash register today isn't electronic? The same logic applies to multi-channel, at least when we're talking about tier-1 and tier-2 retailers. If you're still talking about multi-channel retailing, you're in big trouble. Some have switched over to the term "cross-channel," and that's a step in the right direction but still falls short. Its kinda like saying, "I upgraded my ECR to accept debit cards!" Yawn. Who hasn't? Today's retailers need to focus on omni-channel, which I first heard from my friends over at RSR but was originally coined at IDC. First retailers added e-commerce to their store and catalog channels yielding multi-channel retailing. Consumers could use the channel that worked best for them. Then some consumers wanted to combine channels with features like buy-on-the-Web, pickup-in-the-store. Thus began the cross-channel initiatives to breakdown the silos and enable the channels to communicate with each other. But the multi-channel architecture is full of duplication that thwarts efforts of providing a consistent experience. Each has its own cart, its own pricing, and often its own CRM. This was an outcrop of trying to bring the independent channels to market quickly. Rather than reusing and rebuilding existing components to meet the new demands, silos were created that continue to exist today. Today's consumers want omni-channel retailing. They want to interact with brands in a consistent manner that is channel transparent, yet optimized for that particular interaction. The diagram below, from the soon-to-be-released NRF Mobile Blueprint v2, shows this progression. For retailers to provide an omni-channel experience, there needs to be one logical representation of products, prices, promotions, and customers across all channels. The only thing that varies is the presentation of the content based on the delivery mechanism (e.g. shelf labels, mobile phone, web site, print, etc.) and often these mechanisms can be combined in various ways. I'm looking forward to the day in which I can use my phone to scan QR-codes in a catalog to create a shopping cart of items. Then do some further research on the retailer's Web site and be told about related items that might interest me. Be able to easily solicit opinions and reviews from social sites, and finally enter the store to pickup my items, knowing that any applicable coupons have been applied. In this scenario, I the consumer are dealing with a single brand that is aware of me and my needs throughout the entire transaction. Nirvana.

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• Three Ways to Take Official MySQL for Database Administrators course

  - by Antoinette O'Sullivan

  The MySQL for Database Administrators course is a 5 day course that teaches the key skills essential for MySQL Database Administrators. You can take this course in one of the following three ways: Training on Demand: Get Instructor-led training within 24 hours through streaming-video from your desk. Live Virtual Class: Live instructor-led training from your desk. Over 1000! LVC events on the schedule for the MySQL for Database Administrator course. In Class: See below for a selection of locations where you can take this training For more information on this course or teaching schedule, go to the Oracle University portal and click on MySQL or search under your country/location. A selection of the In-Class schedule for the MySQL for Database Administrator course:  Location  Date  Delivery Language  Mechelen, Belgium  10 Sept 2012  English  Prague, Czech Republic  27 Aug 2012  Czech  Nice, France  24 Sept 2012  French  Paris, France  24 Sept 2012  French  Strasbourg, France  10 Sept 2012  French  Dresden, Germany  20 Aug 2012  German  Gummersbach, Germany  27 Aug 2012  German  Hamburg, Germany  23 July 2012  German  Munich, Germany  16 July 2012  German  Munster, Germany  6 Aug 2012  German  Stuttgart, Germany  9 July 2012  German  London, Great Britan  9 July 2012  English  Belfast, Ireland  27 Aug 2012  English  Rome, Italy  30 July 2012  Italian  Windhof, Luxembourg  26 Nov 2012  English  Nieuwegein, Netherlands  1 Oct 2012  English  Oslo, Norway  10 Sept 2012  English  Warsaw, Poland  9 July 2012  Polish  Lisbon, Portugal  3 Sept 2012  European Portugese  Madrid, Spain  25 Jun 2012  Spanish  Baden Dattwil, Switzerland  19 Nov 2012  German  Zurick, Switzerland  8 Aug 2012  German  Istanbul, Turkey  27 Aug 2012  Turkish  Petaling Jaya, Malaysia  25 Jul 2012  English  Singapore  16 July 2012  English  Brisbane, Australia  30 July 2012  English  Bangkok, Thailand  30 July 2012  Thai  Edmonton, Canada  10 Sept 2012  English  Vancouver, Canada  10 Sept 2012  English  Ottawa, Canada  30 July 2012  English  Toronto, Canada  30 July 2012  English  Montreal, Canada  30 July 2012  English  Mexico City, Mexico  25 Jun 2012  Spanish With these three delivery options and an impressive LVC and In-Class schedule you should find an event to suit your needs. If you are interested in another date or location you can register your interest on the Oracle University portal.

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• Set Covering : Runtime hang\error at function call in c

  - by EnthuCrazy

  I am implementing a set covering application which uses cover function int cover(set *skill_list,set *player_list,set *covering) Suppose skill_set={a,b,c,d,e}, player_list={s1,s2,s3} then output coverin ={s1,s3} where say s1={a,b,c}, s3={d,e} and s2={b,d}. Now when I am calling this function it's hanging at run (set_cover.exe stopped working). Here is my cover function: typedef struct Spst_{ void *key; set *st; }Spst; int cover(set *skill_list,set *player_list,set *covering) { Liste *member,*max_member; Spst *subset; set *intersection; void **data; int max_size; set_init(covering); //to initialize set covering initially while(skill_list->size>0&&player_list->size>0) { max_size=0; for(member=player_list->head;member!=NULL;member=member->next) { if(set_intersection(intersection,((Spst *)(member->data))->st,skill_list)!=0) return -1; if(intersection->size>max_size) { max_member=member; max_size=intersection->size; } set_destroy(intersection); //at the end of iteration } if(max_size==0) //to check for no covering return -1; subset=(Spst *)max_member->data; //to insert max subset from play list to covering set set_inselem(covering,subset); for(member=(((Spst *)max_member->data)->st->head);member!=NULL;member=member->next) //to rem elem from skill list { data=(void **)member->data; set_remelem(skill_list,data); } set_remelem(player_list,(void **)subset); //to rem subset from set of subsets play list } if(skill_list->size>0) return -1; return 0; } Now assuming I have defined three set type sets(as stated above) and calling from main as cover(skills,subsets,covering);=> runtime hang Here Please give inputs on the missing link in this or the prerequisites for a proper call to this function type required. EDIT: Assume other functions used in cover are tested and working fine.

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• CIO's Corner: Achieving a Balance

  - by Michelle Kimihira

  Author: Rick Beers Senior Director, Product Management, Oracle Fusion Middleware All too often, a CIO is unfairly characterized as either technology-focused or business-focused; as more concerned with either infrastructure performance or business excellence. It seems to me that this completely misses the point. I have long thought that a CIO has probably the most complex C-level position in an enterprise, one that requires an artful balance among four entirely different constituencies, often with competing values and needs. How a CIO balances these is the single largest determinant of success. I was reminded of this while reading the excellent interview of Mark Hurd by CNBC’s Maria Bartiromo in a recent issue of USATODAY (Bartiromo: Oracle's Hurd is in tech sweet spot). The interview covers topics such as Big Data, Leadership and Oracle’s growth strategy. But the topic that really got my interest, and reminded me of the need for balance, was on IT spending trends, in which Mark Hurd observed, “…budgets are tight. What most of our customers have today is both an austerity plan to save money and at the same time a plan to reapply that money to innovation. There isn't a customer we have that doesn't have an austerity plan and an innovation plan.” In an era of economic uncertainty, and an accelerating pace of business change, this is probably the toughest balance a CIO must achieve. Yet for far too many IT organizations, operating costs consume over 75% of their budgets, leaving precious little for innovation and investment in business-critical technology programs. I have found that many CIO’s are trapped by their enterprise systems platforms, which were originally architected for Standardization, Compliance and tightly integrated linear Workflows. Yes, these traits are still required for specific reasons and cannot be compromised. But they are no longer enough. New demands are emerging: the explosion in the volume and diversity of Data, the Consumerization of IT, the rise of Social Media, and the need for continual Business Process Reengineering. These were simply not the design criteria for Enterprise 1.0 and attempting to leverage them with current systems platforms results in an escalation in complexity and a resulting increase in operating costs for many IT organizations. This is the cost vs investment trap and what most constrains CIO’s from achieving the balance they need. But there is a way out of this trap. Enterprise 2.0 represents an entirely new enterprise systems architecture, one that is ‘Business-Centric’ rather than ‘ERP Centric’, which defined the architecture of Enterprise 1.0. Oracle’s best in class suite of Fusion Middleware Products enables a layered approach to enterprise systems architectures that provides the balance that an enterprise needs. The most exciting part of all this? The bottom two layers are focused upon reducing costs and the upper two layers provide business value and innovation. Finally, the Balance a CIO needs.  Additional Information Product Information on Oracle.com: Oracle Fusion Middleware Follow us on Twitter and Facebook Subscribe to our regular Fusion Middleware Newsletter

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• Data Structures usage and motivational aspects

  - by Aubergine

  For long student life I was always wondering why there are so many of them yet there seems to be lack of usage at all in many of them. The opinion didn't really change when I got a job. We have brilliant books on what they are and their complexities, but I never encounter resources which would actually give a good hint of practical usage. I perfectly understand that I have to look at problem , analyse required operations, look for data structure that does them efficiently. However in practice I never do that, not because of human laziness syndrome, but because when it comes to work I acknowledge time priority over self-development. Over time I thought that when I would be better developer I will automatically use more of them - that didn't happen at all or maybe I just didn't. Then I found that the colleagues usually in the same plate as me - knowing more or less some three of data structures and being totally happy about it and refusing to discuss this matter further with me, coming back to conversations about 'cool new languages' 'libraries that do jobs for you' and the joy to work under scrumban etc. I am stuck with ArrayLists, Arrays and SortedMap , which no matter what I do always suffice or either I tweak them to be capable of fulfilling my task. Yes, it might be inefficient but do we really have to care if Intel increases performance over years no matter if we improve our skills? Does new Xeon or IBM machines really care what we use? What if I like build things, but I am not particularly excited whether it is n log(n) or just n? Over twenty years the processing power increased enormously, which gives us freedom of not being critical about which one to use? On top of that new more optimized languages appear which support multiple cores more efficiently. To be more specific: I would like to find motivational material on complex real areas/cases of possible effective usages of data structures. I would be really grateful if you would provide relevant resources. There is similar question ,but in the end the links again mostly describe or do dumb example(vehicles, students or holy grail quest - yes, very relevant) them and people keep referring to the "scenario decides the data structure to use". I want to know these complex scenarios to be able to identify similarities to my scenario and then use them. The complex scenarios where it really matters and not necessarily of quantitive nature. It seems that data structures only concern is efficiency and nothing else? There seems to be no particular convenience for developer in use one over another. (only when I found scientific resources on why exactly simple carbohydrates are evil I stopped eating sugar and candies completely replacing it with less harmful fruits - I hope you can see the analogy)

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• Tackling Big Data Analytics with Oracle Data Integrator

  - by Irem Radzik

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman";}  By Mike Eisterer  The term big data draws a lot of attention, but behind the hype there's a simple story. For decades, companies have been making business decisions based on transactional data stored in relational databases. Beyond that critical data, however, is a potential treasure trove of less structured data: weblogs, social media, email, sensors, and documents that can be mined for useful information.  Companies are facing emerging technologies, increasing data volumes, numerous data varieties and the processing power needed to efficiently analyze data which changes with high velocity. Oracle offers the broadest and most integrated portfolio of products to help you acquire and organize these diverse data sources and analyze them alongside your existing data to find new insights and capitalize on hidden relationships Oracle Data Integrator Enterprise Edition(ODI) is critical to any enterprise big data strategy. ODI and the Oracle Data Connectors provide native access to Hadoop, leveraging such technologies as MapReduce, HDFS and Hive. Alongside with ODI’s metadata driven approach for extracting, loading and transforming data; companies may now integrate their existing data with big data technologies and deliver timely and trusted data to their analytic and decision support platforms. In this session, you’ll learn about ODI and Oracle Big Data Connectors and how, coupled together, they provide the critical integration with multiple big data platforms. Tackling Big Data Analytics with Oracle Data Integrator October 1, 2012 12:15 PM at MOSCONE WEST – 3005 For other data integration sessions at OpenWorld, please check our Focus-On document.  If you are not able to attend OpenWorld, please check out our latest resources for Data Integration.

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• One Week To Go: OTN Architect Day: Cloud Computing

  - by Bob Rhubart

  One week remains until OTN Architect Day: Cloud Computing kicks of at the spectacular Oracle HQ campus in Redwood Shores, CA. The event is free, and there is still time to register. When: Tuesday July 9, 2013 8:30am - 12:30pm Where: Oracle Conference Center350 Oracle Pkwy Redwood City, CA 94065 Register now. It's free! Here's the latest update to the event agenda: 8:30am - 9:00am Registration and Continental Breakfast 9:00am - 9:45am Keynote 21st Century IT | Dr. James Baty VP, Global Enterprise Architecture Program, Oracle Imagine a time long, long ago. A time when servers were certified and dedicated to specific applications, when anything posted on an enterprise web site was from restricted, approved channels, and when we tried to limit the growth of 'dirty' data and storage. Today, applications are services running in the muti-tenant hybrid cloud. Companies beg their customers to tweet them, friend them, and publicly rate their products. And constantly analyzing a deluge of Internet, social and sensor data is the key to creating the next super-successful product, or capturing an evil terrorist. The old IT architecture was planned, dedicated, stable, controlled, with separate and well-defined roles. The new architecture is shared, dynamic, continuous, XaaS, DevOps. This keynote session describes the challenges and opportunities that the new business / IT paradigms present to the IT architecture and architects. 9:45am - 10:30am Technical Session Oracle Cloud: A Case Study in Building a Cloud | Anbu Krishnaswami Enterprise Architect, Oracle Building a Cloud can be challenging thanks to the complex requirements unique to Cloud computing and the massive scale typically associated with Cloud. Cloud providers can take an Infrastructure as a Service (IaaS) approach and build a cloud on virtualized commodity hardware, or they can take the Platform as a Service (PaaS) path, a service-oriented approach based on pre-configured, integrated, engineered systems. This presentation uses the Oracle Cloud itself as a case study in the use of engineered systems, demonstrating how the technical design of engineered systems is leveraged for building PaaS and SaaS Cloud services and a Cloud management infrastructure. The presentation will also explore the principles, patterns, best practices, and architecture views provided in Oracle's Cloud reference architecture. 10:30 am -10:45 am Break 10:45am-11:30am Technical Session Database as a Service | Markus Michalewicz Senior Principal Product Manager Oracle Real Application Clusters (RAC) New applications are now commonly built in a Cloud model, where the database is consumed as a service, and many established business processes are beginning to migrate to database as a service (DBaaS). This adoption of DBaaS is made possible by the availability of new capabilities in the database that enable resource pooling, dynamic resource management, model-based provisioning, metered use, and effective quality-of-service controls. This session will examine the catalog of database services at a large commercial bank to understand how these capabilities are enabling DBaaS for a wide range of needs within the enterprise. 11:30 am - 12:00 pm Panel Q&A Dr. James Baty, Anbu Krishnaswami, and Markus Michalewicz respond to audience questions. Registration is free, but seating is limited, so register now.

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• One Week To Go: OTN Architect Day: Cloud Computing

  - by Bob Rhubart

  One week remains until OTN Architect Day: Cloud Computing kicks of at the spectacular Oracle HQ campus in Redwood Shores, CA. The event is free, and there is still time to register. When: Tuesday July 9, 2013 8:30am - 12:30pm Where: Oracle Conference Center350 Oracle Pkwy Redwood City, CA 94065 Register now. It's free! Here's the latest update to the event agenda: 8:30am - 9:00am Registration and Continental Breakfast 9:00am - 9:45am Keynote 21st Century IT | Dr. James Baty VP, Global Enterprise Architecture Program, Oracle Imagine a time long, long ago. A time when servers were certified and dedicated to specific applications, when anything posted on an enterprise web site was from restricted, approved channels, and when we tried to limit the growth of 'dirty' data and storage. Today, applications are services running in the muti-tenant hybrid cloud. Companies beg their customers to tweet them, friend them, and publicly rate their products. And constantly analyzing a deluge of Internet, social and sensor data is the key to creating the next super-successful product, or capturing an evil terrorist. The old IT architecture was planned, dedicated, stable, controlled, with separate and well-defined roles. The new architecture is shared, dynamic, continuous, XaaS, DevOps. This keynote session describes the challenges and opportunities that the new business / IT paradigms present to the IT architecture and architects. 9:45am - 10:30am Technical Session Oracle Cloud: A Case Study in Building a Cloud | Anbu Krishnaswami Enterprise Architect, Oracle Building a Cloud can be challenging thanks to the complex requirements unique to Cloud computing and the massive scale typically associated with Cloud. Cloud providers can take an Infrastructure as a Service (IaaS) approach and build a cloud on virtualized commodity hardware, or they can take the Platform as a Service (PaaS) path, a service-oriented approach based on pre-configured, integrated, engineered systems. This presentation uses the Oracle Cloud itself as a case study in the use of engineered systems, demonstrating how the technical design of engineered systems is leveraged for building PaaS and SaaS Cloud services and a Cloud management infrastructure. The presentation will also explore the principles, patterns, best practices, and architecture views provided in Oracle's Cloud reference architecture. 10:30 am -10:45 am Break 10:45am-11:30am Technical Session Database as a Service | Markus Michalewicz Senior Principal Product Manager Oracle Real Application Clusters (RAC) New applications are now commonly built in a Cloud model, where the database is consumed as a service, and many established business processes are beginning to migrate to database as a service (DBaaS). This adoption of DBaaS is made possible by the availability of new capabilities in the database that enable resource pooling, dynamic resource management, model-based provisioning, metered use, and effective quality-of-service controls. This session will examine the catalog of database services at a large commercial bank to understand how these capabilities are enabling DBaaS for a wide range of needs within the enterprise. 11:30 am - 12:00 pm Panel Q&A Dr. James Baty, Anbu Krishnaswami, and Markus Michalewicz respond to audience questions. Registration is free, but seating is limited, so register now.

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• SQL – Biggest Concerns in a Data-Driven World

  - by Pinal Dave

  The ongoing chaos over Government Agency’s snooping has ignited a heated debate on privacy of personal data and its use by government and/or other institutions. It has created a feeling of disapproval and distrust among users. This incident proves to be a lesson for companies that are looking to leverage their business using a data driven approach. According to analysts, the goal of gathering personal information should be to deliver benefits to both the parties – the user as well as the data collector(government or business). Using data the right way is crucial, and companies need to deploy the right software applications and systems to ensure that their efforts are well-directed. However, there are various issues plaguing analysts regarding available software, which are highlighted below. According to a InformationWeek 2013 Survey of Analytics, Business Intelligence and Information Management where 541 business technology professionals contributed as respondents, it was discovered that the biggest concern was deemed to be the scarcity of expertise and high costs associated with the same. This concern was voiced by as many as 38% of the participants. A close second came out to be the issue of data warehouse appliance platforms being expensive, with 33% of those present believing it to be a huge roadblock. Another revelation made in this respect was that 31% professionals weren’t even sure how Data Analytics can create business opportunities for them. Another 17% shared that they found data platform technologies such as Hadoop and NoSQL technologies hard to learn. These results clearly pointed out that there are awareness and expertise issues that also need much attention. Unless the demand-supply gap of Business Intelligence professionals well versed in data analysis technologies is met, this divide is going to affect how companies make the most of their BI campaigns. One of the key action points that can be taken to salvage the situation, is to provide training on Data Analytics concepts. Koenig Solutions offer courses on many such technologies including a course on MCSE SQL Server 2012: BI Platform. So it’s time to brush up your skills and get down to work in a data driven world that awaits you ahead. Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Updates about Multidimensional vs Tabular #ssas #msbi

  - by Marco Russo (SQLBI)

  I recently read the blog post from James Serra Tabular model: Not ready for prime time? (read also the comments because there are discussions about a few points raised by James) and the following post from Christian Wade Multidimensional or Tabular. In the last 2 years I worked with many companies adopting Tabular in different scenarios and I agree with some of the points expressed by James in his post (especially about missing features in Tabular if compared to Multidimensional), but I strongly disagree in others. In general, Tabular is a good choice for a new project when: the development team does not have a good knowledge of Multidimensional and MDX (DAX is faster to learn, not so easy as it is sold by MS, but definitely easier than MDX) you don’t need calculations based on hierarchies (common in certain financial applications, but not so common as it could seem) there are important calculations based on distinct count measures there are complex calculations based on many-to-many relationships Until now, I never suggested to migrate an existing Multidimensional model to a Tabular one. There should be very important reasons for that, such as performance issues in distinct count and many-to-many relationships that cannot be easily solved by optimizing the Multidimensional model, but I still never encountered this scenario. I would say that in 80% of the new projects, you might use either Multidimensional or Tabular and the real difference is the time-to-market depending on the skills of the development team. So it’s not strange that who is used to Multidimensional is not moving to Tabular, not getting a particular benefit from the new model unless specific requirements exist. The recent DAXMD feature that allows using SharePoint Power View on Multidimensional is a really important one, even if I’d like having also Excel Power View enabled for this scenario (this should be just a question of time). Another scenario in which I’m seeing a growing adoption of Tabular is in companies that creates models for their product/service and do that by using XMLA or Tabular AMO 2012. I am used to call them ISVs, even if those providing services cannot be really defined in this way. These companies are facing the multitenancy challenge with Tabular and even if this is a niche market, I see some potential here, because adopting Tabular seems a much more natural choice than Multidimensional in those scenario where an analytical engine has to be embedded to deliver one of the features of a larger product/service delivered to customers. I’d like to see other feedbacks in the comments: tell your story of choosing between Tabular and Multidimensional in a BI project you started with SQL Server 2012, thanks!

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• links for 2010-12-22

  - by Bob Rhubart

  @hajonormann: BPM: Top Seven Architectural Topics in 2010 Oracle ACE Director Hajo Normann offers details on how to design a BPM/SOA solution including: modeling human interaction, improving BPM models, orchestrating composed services, central task management, new approaches for business-IT alignment, solutions for non-deterministic processes, and choreography. (tags: oracle otn soasymposium infoq soa bpm) InfoQ: Simplicity, The Way of the Unusual Architect Dan North talks about the tendency developers-becoming-architects have to create bigger and more complex systems. Without trying to be simplistic, North argues for simplicity, offering strategies to extract the simple essence from complex situations. (tags: ping.fm) Fun with Sun Ray, 3D, Oracle VM x86 and SRIOV (Wim Coekaerts Blog) "One of the things I like about my job is that I get to play around with stuff and make use of the technologies we work on in my teams. Sort of my own little playground." - Wim Coekaerts (tags: oracle otn virtualization oraclevm) Oracle VM VirtualBox 4.0.0 Released! (Oracle's Virtualization Blog) And you were worried about what to get that special someone for Christmas... (tags: oracle otn virtualization virtualbox) Virtual Developer Day: Oracle WebLogic Server & Java EE (#OTNVDD) (Oracle Technology Network Blog (aka TechBlog)) "Virtual Developer Day is back with a vengeance! On Feb. 1, login to learn how Oracle WebLogic Server enables a whole new level of productivity for enterprise developers." Registration is open. (tags: oracle otn events webinar java) New Coherence 3.6 Oracle University Course (Cristóbal Soto's Blog) Cristóbal Soto shares information on the "Oracle Coherence 3.6: Share and Manage Data in Clusters" course now available through Oracle University. (tags: oracle otn grid coherence) The Aquarium: Oracle WebLogic Server & Java EE developer day "Oracle WebLogic is well on its way to contribute to the general Java EE 6 momentum and the OTN Blog has just announced a Virtual Developer Day for Oracle WebLogic." (tags: oracle otn weblogic java) Enterprise 2.0 Use Cases for Semantic Web (Reiser 2.0) "How can an enterprise improve the efficiency and effectiveness of their Knowledge and Community model leveraging semantic technologies and social networking dynamics?" - Peter Reiser (tags: oracle otn enterprise2.0 semanticweb) John Gøtze: European Interoperability Framework 2.0 "This week, the European Commission announced an updated interoperability policy in the EU. The Commission has committed itself to adopt a Communication that introduces the European Interoperability Strategy (EIS) and an update to the European Interoperability Framework (EIF)..." - John Gøtze (tags: entarch Interoperability) Andy Mulholland: Maybe Web 3.0 is quite understandable – and a natural result "The idea of Web 1.0 = content, Web 2.0 = people and Web 3.0 = services has a nice symmetrical feel to it, in fact it feels basically right as such a definition would include the two other major definitions as well. So if we put these things all together what picture do we see?" - Andy Mulholland (tags: web2.0 web3.0) Ken Downs: A Working Definition of Business Logic, with Implications for CRUD Code "The Wikipedia entry on 'Business Logic' has a wonderfully honest opening sentence stating that 'Business logic, or domain logic, is a non-technical term...'"  (tags: businesslogic crud)

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• ArchBeat Link-o-Rama for 2012-09-07

  - by Bob Rhubart

  Oracle Technology Network Architect Day - Boston, MA - 9/12/2012 Sure, you could ask a voodoo priestess for help in improving your solution architecture skills. But there's the whole snake thing, and the zombie thing, and other complications. So why not keep it simple and register for Oracle Technology Network Architect Day in Boston, MA. There's no magic, just a full day of technical sessions covering Cloud, SOA, Engineered Systems, and more. Registration is free. Wednesday September 12, 2012 8:00 a.m. – 5:00 p.m. Boston Marriott Burlington, One Burlington Mall Road, Burlington, MA 01803 Attend OTN Architect Day in Los Angeles – by Architects, for Architects – October 25 The OTN Architect Day roadshow stops in Boston next week, then it's on to Los Angeles for another all architecture, all day event on Thursday October 25, 2012 at the Sofitel Los Angeles, 555 Beverly Boulevard, Los Angeles, CA 90048. Like all Architect Day events, this one is absolutley free, so register now. Webcast: Oracle WebCenter in Action: Hitachi Data Systems Catch this live webcast on Thursday, September 13, 2012 (10am PT / 1pm ET) to learn from speakers from Hitachi Data Systems, LingoTek, and Oracle about how Hitachi used Oracle WebCenter to improve the web experience for its international customers. Article Index: Architect Community Column in Oracle Magazine Did you know that Oracle Magazine features a regular column devoted specifically to the architect community? Every column includes insight and expertise from architects who regularly deal with the issues architects face. Click here to see a complete list of articles. ADF EMG Sunday at OOW 2012 (30. Sep 2012) - A day full of content | Frank Nimphius Frank Nimphius's shares details on Chris Muir's ADF EMG series of sessions during User Group Sunday at OOW, Sept 30, in Moscone West room 305. The Role of Oracle VM Server for SPARC in a Virtualization Strategy New OTN article from Matthias Pfützner. Countdown to Oracle OpenWorld 2012 | Oracle WebCenter Blog A helpful list of OOW sessions focused on Oracle WebCenter. Oracle Exalogic X2-2 walkthrough | Jan van Zoggel "For those of us not lucky enough to have one at home," Jan van Zoggel recommends this "very cool" video featuring "a detailed walkthrough explaining each component of a Oracle Exalogic X2-2 machine," presented by Oracle Exalogic VP Development Brad Cameron. September OTN Member Offers | OTN Blog Save big on books from top tech publishers with these discounts for OTN members. Thought for the Day "Only Robinson Crusoe had everything done by Friday." — Unknown Source: Quote Garden

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• Games at Work Part 2: Gamification and Enterprise Applications

  - by ultan o'broin

  Gamification and Enterprise Applications In part 1 of this article, we explored why people are motivated to play games so much. Now, let's think about what that means for Oracle applications user experience. (Even the coffee is gamified. Acknowledgement @noelruane. Check out the Guardian article Dublin's Frothing with Tech Fever. Game development is big business in Ireland too.) Applying game dynamics (gamification) effectively in the enterprise applications space to reflect business objectives is now a hot user experience topic. Consider, for example, how such dynamics could solve applications users’ problems such as: Becoming familiar or expert with an application or process Building loyalty, customer satisfaction, and branding relationships Collaborating effectively and populating content in the community Completing tasks or solving problems on time Encouraging teamwork to achieve goals Improving data accuracy and completeness of entry Locating and managing the correct resources or information Managing changes and exceptions Setting and reaching targets, quotas, or objectives Games’ Incentives, Motivation, and Behavior I asked Julian Orr, Senior Usability Engineer, in the Oracle Fusion Applications CRM User Experience (UX) team for his thoughts on what potential gamification might offer Oracle Fusion Applications. Julian pointed to the powerful incentives offered by games as the starting place: “The biggest potential for gamification in enterprise apps is as an intrinsic motivator. Mechanisms include fun, social interaction, teamwork, primal wiring, adrenaline, financial, closed-loop feedback, locus of control, flow state, and so on. But we need to know what works best for a given work situation.” For example, in CRM service applications, we might look at the motivations of typical service applications users (see figure 1) and then determine how we can 'gamify' these motivations with techniques to optimize the desired work behavior for the role (see figure 2). Description of Figure 1 Description of Figure 2 Involving Our Users Online game players are skilled collaborators as well as problem solvers. Erika Webb (@erikanollwebb), Oracle Fusion Applications UX Manager, has run gamification events for Oracle, including one on collaboration and gamification in Oracle online communities that involved Oracle customers and partners. Read more... However, let’s be clear: gamifying a user interface that’s poorly designed is merely putting the lipstick of gamification on the pig of work. Gamification cannot replace good design and killer content based on understanding how applications users really work and what motivates them. So, Let the Games Begin! Gamification has tremendous potential for the enterprise application user experience. The Oracle Fusion Applications UX team is innovating fast and hard in this area, researching with our users how gamification can make work more satisfying and enterprises more productive. If you’re interested in knowing more about our gamification research, sign up for more information or check out how your company can get involved through the Oracle Usability Advisory Board. Your thoughts? Find those comments.

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• WebCenter Customer Spotlight: Global Village Telecom Ltda

  - by me

  Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryGlobal Village Telecom Ltda. (GVT)  is a leading Brazilian telecommunications company, developing solutions and providing services for corporate and end users. GVT is located in Curitiba, Brazil, employs 6,000 people and has an annual revenue of around US$1 billion.  GVT business objectives were to improve corporate communications, accelerate internal information flow, provide continuous access to the all business files and  enable the company’s leadership to provide information to all departments in real time. GVT implemented Oracle WebCenter Content to centralize the company's content and they built  a portal to share and find content in real-time. Oracle WebCenter Content enabled GVT to quickly and efficiently integrate communication among all company employees—ensuring that GVT maintain a competitive edge in the market. Human Resources reduced the time required for issuing internal statements to all staff from three weeks to one day. Company OverviewGlobal Village Telecom Ltda. (GVT)  is a leading telecommunications company, developing solutions and providing services for corporate and end users. The company offers diverse innovative products and advanced solutions in conventional fixed telephone communications, data transmission, high speed broadband internet services, and voice over IP (VoIP) services for all market segment. GVT is located in Curitiba, Brazil, employs 6,000 people and have an  annual revenue of around US$1 billion.   Business ChallengesGVT business objectives were to improve corporate communications, accelerate internal information flow, provide continuous access to the all business files and enable the company’s leadership to provide information to all departments in real time. Solution DeployedGVT worked with the Oracle Partner IT7 to deploy Oracle WebCenter Content to securely centralize the company's content such as growth indicators, spreadsheets, and corporate and descriptive project schedules. The solution enabled real-time information sharing through the development of Click GVT, a portal that currently receives 100,000 monthly impressions from employee searches. Business ResultsGVT gained a competitive edge in the communications market by accelerating internal information flow, streamlining the content standardizing information and enabled real-time information sharing and discovery. Human Resources  reduced the time required for issuing  internal statements to all staff from three weeks to one day. “The competitive nature of telecommunication industry demands rapid information in the internal flow of the company. Oracle WebCenter Content enabled us to quickly and efficiently integrate communication among all company employees—ensuring that we maintain a competitive edge in the market.” Marcel Mendes Filho, Systems Manager, Global Village Telecom Ltda. Additional Information Global Viallage Telecom Ltda Customer Snapshot Oracle WebCenter Content

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• Visual Studio 2010 Launch Events

  - by Jim Duffy

  Don’t miss out on the opportunity to learn about the new features in Visual Studio 2010. Check out the MSDN Events page and find out when the talented folks of the Developer & Evangelism group will be visiting your city to prove to you that /*Life Runs On Code*/. I’ll be attending the Raleigh event June 2, 2010 from 1:00 - 5:00 PM. North Carolina State University, Jane S. McKimmon Conference Center 1101 Gorman St Raleigh North Carolina 27606 United States From the Raleigh Event page: Event Overview Learn about the rich application platforms that Microsoft® Visual Studio® 2010 supports, including Windows® 7, the Web, SharePoint®, Windows Azure™, SQL®, and Windows® Phone 7 Series. From tighter tester and dev collaboration to new ALM tools, there’s a lot that’s new. Here’s what you can expect: Windows Development with Visual Studio 2010 Visual Studio has always been the best way to build compelling visual solutions for Windows. Visual Studio 2010 continues this trend with great new tooling support for Silverlight 4, WPF, and native development. In this demo heavy session, you’ll see how you can build rich Windows applications with Silverlight 4 using new trusted application features including out-of-browser execution, saving to the file system, and even COM Automation. You’ll also see how you can use the new Task Parallel Library from within a WPF application to take advantage of all those cores in today’s modern computers. Web and Cloud Development with Visual Studio 2010 If you build solutions for the web, then this session is for you. Come see how your existing skills move forward with Visual Studio 2010 both for in-house ASP.NET development and the new frontier of the Cloud. In this session, you’ll see improved designers, new HTML and JavaScript snippets, Web Forms enhancements, and how you can quickly build great web sites using Dynamic Data. You’ll see the changes made to testable web sites with MVC 2.0 and how we’ve integrated JQuery support into the platform. You’ll then see how easy it is to leverage your existing code and move to the cloud with Windows Azure. Windows Phone 7 Developer Tools and Platform Overview This session provides an overview of Visual Studio® 2010 for Windows Phone. Learn about the powerful capabilities of this new application platform and the developer tools experience including basic IDE usage, debugging, packaging, and deployment. This session also shows how you can use Microsoft Expression® Blend™ for Windows Phone to build great Silverlight applications. Have a day. :-|

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• Send an E-mail Quickly with the GmailThis! Bookmarklet

  - by Asian Angel

  Sometimes you need to send out a quick e-mail for a project that you are working on, something really important that you just remembered, or perhaps just a note to yourself. If you use Gmail and like keeping things simple then join us as we look at the GmailThis! Bookmarklet. GmailThis! in Action To get set up all that you need to do is visit the webpage (link provided below) and drag the bookmarklet to your “Bookmarks Toolbar”. For our example we decided to go with the “personal note” approach. As you can see here we selected/highlighted a portion of the text and then clicked on our new bookmarklet. The bookmarklet will automatically copy and paste the name of the webpage, the URL, and any text that you selected/highlighted into the new e-mail. A nice feature that we liked was that it opened in a new temporary window to help focus on composing our letter. This is what you will see when you have finished your letter and clicked “Send”. The window will automatically close itself after a few seconds so that you do not even have to worry with it afterwards. Looking at our “Inbox” there is our new e-mail looking oh so nice. Conclusion If you need to send out a quick e-mail using your Gmail account then this bookmarklet makes it as quick and simple as possible. This is definitely one to add to your bookmarklets collection. Links Get the GmailThis! Bookmarklet for your browser Similar Articles Productive Geek Tips How to Send and Receive Hotmail from Your Gmail AccountShare Your Favorite Webpages with the AddThis BookmarkletPower Up and Manage Your Windows Send To Menu with Send To ToysTurn off New Mail Notification for PocoMail Junk Mail FolderCreate an Email Template in Outlook 2003 TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 Monitor Applications With Kiwi LocPDF is a Visual PDF Search Tool Download Free iPad Wallpapers at iPad Decor Get Your Delicious Bookmarks In Firefox’s Awesome Bar Manage Photos Across Different Social Sites With Dropico Test Drive Windows 7 Online

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• On the art of self-promotion

  - by Tony Davis

  I attended Brent Ozar's Building the Fastest SQL Servers session at Tech Ed last week, and found myself engulfed in a 'perfect storm' of excellent technical and presentational skills coupled with an astute awareness of the value of promoting one's work. I spend a lot of time at such events talking to developers and DBAs about the value of blogging and writing articles, and my impression is that some could benefit from a touch less modesty and a little more self-promotion. I sense a reticence in many would-be writers. Is what I have to say important enough? Haven't far more qualified and established commentators, MVPs and so on, already said it? While it's a good idea to pick reasonably fresh and interesting topics, it's more important not to let such fears lead to writer's block. In the eyes of any future employer, your published writing is an extension of your resume. They will not care that a certain MVP knows how to solve problem x, but they will be very interested to see that you have tackled that same problem, and solved it in your own way, and described the process in your own voice. In your current job, your writing is one of the ways you can express to your peers, and to the organization as a whole, the value of what you contribute. Many Developers and DBAs seem to rely on the idea that their work will speak for itself, and that their skill shines out from it. Unfortunately, this isn't always true. Many Development DBAs, for example, will be painfully aware of the massive effort involved in tuning and adding resilience to rapidly developed applications. However, others in the organization who are unaware of what's involved in getting an application that is 'done' ready for production may dismiss such efforts as fussiness or conservatism. At the dark end of the development cycle, chickens come home to roost, but their droppings tend to land on those trying to clear up the mess. My advice is this: next time you fix a bug or improve the resilience or performance of a database or application, make sure that you use team meetings, informal discussions and so on to ensure that people understand what the problem was and what you had to do to fix it. Use your blog to describe, generally, the process you adopted, the resources you used and the insights that came from your work. Encourage your colleagues to do the same. By spreading the art of self-promotion to everyone involved in an IT project, we get a better idea of the extent of the work and the value of the contribution of all the team members. As always, we'd love to hear what you think. This very week, Simple-talk launches its new blogging platform. If any of this has moved you to 'throw your hat into the ring', drop us a mail at [email protected]. Cheers, Tony.

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• On the art of self-promotion

  - by Tony Davis

  I attended Brent Ozar’s Building the Fastest SQL Servers session at Tech Ed last week, and found myself engulfed in a ‘perfect storm’ of excellent technical and presentational skills coupled with an astute awareness of the value of promoting one’s work. I spend a lot of time at such events talking to developers and DBAs about the value of blogging and writing articles, and my impression is that some could benefit from a touch less modesty and a little more self-promotion. I sense a reticence in many would-be writers. Is what I have to say important enough? Haven’t far more qualified and established commentators, MVPs and so on, already said it? While it’s a good idea to pick reasonably fresh and interesting topics, it’s more important not to let such fears lead to writer’s block. In the eyes of any future employer, your published writing is an extension of your resume. They will not care that a certain MVP knows how to solve problem x, but they will be very interested to see that you have tackled that same problem, and solved it in your own way, and described the process in your own voice. In your current job, your writing is one of the ways you can express to your peers, and to the organization as a whole, the value of what you contribute. Many Developers and DBAs seem to rely on the idea that their work will speak for itself, and that their skill shines out from it. Unfortunately, this isn’t always true. Many Development DBAs, for example, will be painfully aware of the massive effort involved in tuning and adding resilience to rapidly developed applications. However, others in the organization who are unaware of what’s involved in getting an application that is ‘done’ ready for production may dismiss such efforts as fussiness or conservatism. At the dark end of the development cycle, chickens come home to roost, but their droppings tend to land on those trying to clear up the mess. My advice is this: next time you fix a bug or improve the resilience or performance of a database or application, make sure that you use team meetings, informal discussions and so on to ensure that people understand what the problem was and what you had to do to fix it. Use your blog to describe, generally, the process you adopted, the resources you used and the insights that came from your work. Encourage your colleagues to do the same. By spreading the art of self-promotion to everyone involved in an IT project, we get a better idea of the extent of the work and the value of the contribution of all the team members. As always, we’d love to hear what you think. This very week, Simple-talk launches its new blogging platform. If any of this has moved you to ‘throw your hat into the ring’, drop us a mail at [email protected]. Cheers, Tony.

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• WebCenter Customer Spotlight: Hitachi Data Systems

  - by me

  Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter Watch this Webcast to see a live demo on how HDS creates multilingual content for their 35+ regional websites  Solution SummaryHitachi Data Systems (HDS) provides mid-range and high-end storage systems, software and services. It is a wholly owned subsidiary of Hitachi Ltd. HDS is based in Santa Clara, California, and has over 5,300 employees in more then 100 countries and regions. HDS's main objectives were to provide a consistent message across all their sites, to maintain a tight governance structure across their messages and related content, expand the use of the existing content management systems and implement a centralized translation management system. HDS implemented a global web content management system based on Oracle WebCenter Content and integrated the Lingotek translation management system to manage their multilingual content. The implemented solution provides each Geo with the ability to expand their web offering to meet local market needs, while staying aligned with the Corporate Web Guidelines Company OverviewHitachi Data Systems (HDS) provides mid-range and high-end storage systems, software and services. It is a wholly owned subsidiary of Hitachi Ltd. and part of the Hitachi Information Systems & Telecommunications Division. The company sells through direct and indirect channels in more than 170 countries and regions. Its customers include of 50 percent of the Fortune 100 companies. HDS is based in Santa Clara California and has over 5,300 employees in more than 100 countries and regions. Business ChallengesHDS has over 35 global websites and the lack of global web capabilities led to inconsistency of messaging, slower time to market and failed to address local language needs. There was an extensive operational overhead due to manual and redundant processes. Translation efforts where superficial, inconsistent and wasteful and the lack of translation automation tools discouraged localization.  HDS's main objectives were to provide a consistent message across all their sites, to maintain a tight governance structure across their messages and related content, expand the use of the existing content management systems and implement a centralized translation management system. Solution DeployedHDS implemented a global web content management system based on Oracle WebCenter Content. The solution supports decentralized publishing for their 35+ global sites to address local market needs while ensuring editorial and brand review trough embedded review processes. They integrated the Lingotek translation management system into Oracle WebCenter Content to manage their multilingual content. Business Results Provides each Geo with the ability to expand their web offering to meet local market needs, while staying aligned with the Corporate Web Guidelines Enables end-to-end content lifecycle management across multiple languages Leverage translation memory for reuse and consistency Reduce time to market with central repository of translated content Additional Information HDS Webcast Oracle WebCenter Content Lingotek website

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• Avoiding Duplicate Content Penalties on a Corporate/Franchise website

  - by heath

  My question is really an extension of a previous question that was ported from stackoverflow and closed so I cannot edit it. The basic gist is a regional franchise company has decided to force all independent stores into one website look; they currently all have their own domains and completely different websites. After reading the helpful answers and looking over some links provided, I think my solution is to put a 301 on each franchise store site (acme-store1.com, acme-store2.com, etc) back to the main corporate site (acme.com). All of the company history, product info, etc (about 90% of the entire site) applies to all stores. However, each store should have some exclusive content such as staff, location pictures, exclusive events and promotions, etc. I originally thought that I would simply do something like acme.com/store1/staff, acme.com/store2/staff, etc for the store exclusive content and then acme.com/our-company, for example, would cover all stores. However, I now see two issues that I don't know how to solve. They want to see site stats based on what store site they came from. If a user comes from acme-store1.com, is redirected to acme.com and hits several pages, don't I need to somehow keep that original site in the new url to track each page in that user's session and show they originally came from acme-store1.com? Each store is still independently owned and is essentially still in competition with the other stores, albeit, in less competition than they are with other brands. This is important because each store would like THEIR contact info, links to their social media pages, their mailing list sign-up and customer requests on EVERY page. So if a user originally goes to acme-store1.com and is redirected to acme.com, it still should look to the user that it's all about store 1, even though 90% of the content will be exactly the same as it is in the store 2, store 3 and corporate site. For example, acme.com/our-company would have the same company history, same header/footer/navigation, BUT depending on the original site the user came from, it would display contact and links to THAT store. If someone came directly to the corporate site, it would display their contact and links (they have their own as well). I was considering that all redirects would be to store1.acme.com, store2.acme.com, etc (or acme.com/store1) and then I can dynamically add the contact info and appropriate links based on the subdomain or subfolder. But, then I have to worry about duplicate content penalties because, again, about 90% of the text in these "subdomains" are all the same. For reference, this is a PHP5 site. I've already written a compact framework utilizing templates and mod-rewrite that I've used for other sites. Is this an easy fix that I'm just not grasping? Any suggestions?

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