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• Oracle and Partners release CAMP specification for PaaS Management

  - by macoracle

  Cloud Application Management for Platforms The public release of the Cloud Application Management for Platforms (CAMP) specification, an initial draft of what is expected to become an industry standard self service interface specification for Platform as a Service (PaaS) management, represents a significant milestone in cloud standards development. Created by several players in the emerging cloud industry, including Oracle, the specification is being submitted to the OASIS standards organization (draft charter) where it will be finalized in an open development process. CAMP is targeted at application developers and deployers for self service management of their application on a Platform-as-a-Service cloud. It is closely aligned with the application development process where applications are typically developed in an Application Development Environment (ADE) and then deployed into a private or public platform cloud. CAMP standardizes the model behind an application’s dependencies on platform components and provides a standardized format for moving applications between the ADE and the cloud, and if and when desirable, between clouds. Once an application is deployed, CAMP provides users with a standardized self service interface to the PaaS offering, allowing the cloud consumer to manage the lifecycle of the application on that platform and the use of the underlying platform services. The CAMP interface includes a RESTful binding of the CAMP model onto the standard HTTP protocol, using JSON as the encoding for the model resources. The model for CAMP includes resources that represent the Application, its Components and any Platform Components that they depend on. It's important PaaS Cloud consumers understand that for a PaaS cloud, these are the abstractions that the user would prefer to work with, not Virtual Machines and the various resources such as compute power, storage and networking. PaaS cloud consumers would also not like to become system administrators for the infrastructure that is hosting their applications and component services. CAMP works on this more abstract level, and yet still accommodates platforms that are built using an underlying infrastructure cloud. With CAMP, it is up to the cloud provider whether or not this underlying infrastructure is exposed to the consumer. One major challenge addressed by the CAMP specification is that of ensuring that application deployment on a new platform is as seamless and error free as possible. This becomes even more difficult when the application may have been developed for a different platform and is now moving to a new one. In CAMP this is accomplished by matching the requirements of the application and its components to the specific capabilities of the underlying platform. This needs to be done regardless of whether there are existing pools of virtualized platform resources (such as a database pool) which are provisioned(on the basis of a schema for example), or whether the platform component is really just a set of virtual machines drawn from an infrastructure pool. The interoperability between platform clouds that CAMP offers means that a CAMP client such as an ADE can target multiple clouds with a single common interface. Applications can even be spread across multiple platform clouds and then managed without needing to create a specialized adapter to manage the components running in each cloud. The development of CAMP has been an effort by a small set of companies, but there are significant advantages to this approach. For example, the way that each of these companies creates their platforms is different enough, to ensure that CAMP can cover a wide range of actual deployments. CAMP is now entering the next phase of development under the guidance of an open standards organization, OASIS, which will likely broaden it’s capabilities. We hope is to keep it concise and minimal, however, to ease implementation and adoption. Over time there will be many different types of platform components that applications can use and which need management. CAMP at this point only includes one example of this (in an appendix) – DataBase as a Service. I am looking forward to the start of the CAMP Technical Committee in OASIS and will do my best to ensure a successful development process. Hope to see you there.

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• 5 Ways to Determine Mobile Location

  - by David Dorf

  In my previous post, I mentioned the importance of determining the location of a consumer using their mobile phone.  Retailers can track anonymous mobile phones to determine traffic patterns both inside and outside their stores.  And with consumers' permission, retailers can send location-aware offers to mobile phones; for example, a coupon for cereal as you walk down that aisle.  When paying with Square, your location is matched with the transaction.  So there are lots of reasons for retailers to want to know the location of their customers.  But how is it done? I thought I'd dive a little deeper on that topic and consider the approaches to determining location. 1. Tower Triangulation By comparing the relative signal strength from multiple antenna towers, a general location of a phone can be roughly determined to an accuracy of 200-1000 meters.  The more towers involved, the more accurate the location. 2. GPS Using Global Positioning Satellites is more accurate than using cell towers, but it takes longer to find the satellites, it uses more battery, and it won't well indoors.  For geo-fencing applications, like those provided by Placecast and Digby, cell towers are often used to determine if the consumer is nearing a "fence" then switches to GPS to determine the actual crossing of the fence. 3. WiFi Triangulation WiFi triangulation is usually more accurate than using towers just because there are so many more WiFi access points (i.e. radios in routers) around. The position of each WiFi AP needs to be recorded in a database and used in the calculations, which is what Skyhook has been doing since 2008.  Another advantage to this method is that works well indoors, although it usually requires additional WiFi beacons to get the accuracy down to 5-10 meters.  Companies like ZuluTime, Aisle411, and PointInside have been perfecting this approach for retailers like Meijer, Walgreens, and HomeDepot. Keep in mind that a mobile phone doesn't have to connect to the WiFi network in order for it to be located.  The WiFi radio in the phone only needs to be on.  Even when not connected, WiFi radios talk to each other to prepare for a possible connection. 4. Hybrid Approaches Naturally the most accurate approach is to combine the approaches described above.  The more available data points, the greater the accuracy.  Companies like ShopKick like to add in acoustic triangulation using the phone's microphone, and NearBuy can use video analytics to increase accuracy. 5. Magnetic Fields The latest approach, and this one is really new, takes a page from the animal kingdom.  As you've probably learned from guys like Marlin Perkins, some animals use the Earth's magnetic fields to navigate.  By recording magnetic variations within a store, then matching those readings with ones from a consumer's phone, location can be accurately determined.  At least that's the approach IndoorAtlas is taking, and the science seems to bear out.  It works well indoors, and doesn't require retailers to purchase any additional hardware.  Keep an eye on this one.

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• Industry perspectives on managing content

  - by aahluwalia

  Earlier this week I was noodling over a topic for my first blog post. My intention for this blog is to bring a practitioner's perspective on ECM to the community; to share and collaborate on best practices and approaches that address today's business problems. Reviewing my past 14 years of experience with web technologies, I wondered what topic would serve as a good "conversation starter". During this time, I received a call from a friend who was seeking insights on how content management applies to specific industries. She approached me because she vaguely remembered that I had worked in the Health Insurance industry in the recent past. She wanted me to tell her about the specific business needs of this industry. She was in for quite a surprise as she found out that I had spent the better part of a decade managing content within the Health Insurance industry and I discovered a great topic for my first blog post! I offer some insights from Health Insurance and invite my fellow practitioners to share their insights from other industries. What does content management mean to these industries? What can solution providers be aware of when offering solutions to these industries? The United States health care system relies heavily on private health insurance, which is the primary source of coverage for approximately 58% Americans. In the late 19th century, "accident insurance" began to be available, which operated much like modern disability insurance. In the late 20th century, traditional disability insurance evolved into modern health insurance programs. The first thing a solution provider must be aware of about the Health Insurance industry is that it tends to be transaction intensive. They are the ones who manage and administer our health plans and process our claims when we visit our health care providers. It helps to keep in mind that they are in the business of delivering health insurance and not technology. You may find the mindset conservative in comparison to the IT industry, however, the Health Insurance industry has benefited and will continue to benefit from the efficiency that technology brings to traditionally paper-driven processes. We are all aware of the impact that Healthcare reform bill has had a significant impact on the Health Insurance industry. They are under a great deal of pressure to explore ways to reduce their administrative costs and increase operational efficiency. Overall, administrative costs of health insurance include the insurer's cost to administer the health plan, the costs borne by employers, health-care providers, governments and individual consumers. Inefficiencies plague health insurance, owing largely to the absence of standardized processes across the industry. To achieve this, industry leaders have come together to establish standards and invest in initiatives to help their healthcare provider partners transition to the next generation of healthcare technology. The move to online services and paperless explanation of benefits are some manifestations of technological advancements in health insurance. Several companies have adopted Toyota's LEAN methodology or Six Sigma principles to improve quality, reduce waste and excessive costs, thereby increasing the value of their plan offerings. A growing number of health insurance companies have transformed their business systems in the past decade alone and adopted some form of content management to reduce the costs involved in administering health plans. The key strategy has been to convert paper documents and forms into electronic formats, automate the content development process and securely distribute content to various audiences via diverse marketing channels, including web and mobile. Enterprise content management solutions can enable document capture of claim forms, manage digital assets, integrate with Enterprise Resource Planning (ERP) and Human Capital Management (HCM) solutions, build Business Process Management (BPM) processes, define retention and disposition instructions to comply with state and federal regulations and allow eBusiness and Marketing departments to develop and deliver web content to multiple websites, mobile devices and portals. Content can be shared securely within and outside the organization using Information Rights Management.  At the end of the day, solution providers who can translate strategic goals into solutions that maximize process automation, increase ease of use and minimize IT overhead are likely to be successful in today's health insurance environment.

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• Release 17 is here!

  - by Cheryl

  Our training development team has been busy updating courses to keep pace with the new release of CRM On Demand. Release 17 is here! And I heard recently that it's one of our biggest releases ever. A lot of new features and functionality for you to take advantage of - too much for me to cover in this blog post. But, I thought I'd tell you about a few of my favorites - be sure to take a look at the What's New in Release 17 recording to see the full list, though...because I'm only going to touch on a few. Create your own look - okay, I'm starting with the fun stuff. But, there is a new customizable themes feature so that you can change the look of the application; colors, logo, the shape of the tabs. And it's really easy. There's also a whole new library of ready-made themes for you to pick from if you just want to go with one of those. Use this new feature to match the look of your company logo and color scheme. Or blaze new trails. You can create the look for the whole company, or a different look for each CRM On Demand role. This might especially come in handy if you're using the Partner Relationship Management (PRM) capabilities of CRM On Demand - you can create themes for your partner-facing roles to provide branded partner portals. Speaking of PRM - there are enhancements in this release to help companies better manage their partner relationships. A new Deal Registration object, which is separate from the Opportunity record, and better Special Pricing Request and Marketing Development Fund Request processes, give a lot more flexibility in how companies can build and manage their relationships with partners. Some new options for Forecasts in in Release 17, too. You can now have more than one type of forecast generated each forecast period. For example, you might need to see a forecast of the total opportunity revenue for your sales team, as well as on that breaks down revenue by product. The forecast definition now lets you do that. Other options allow you to make submitting forecasts easier, split opportunity revenue across the team and forecast that split appropriately. And - look for the new Forecast subject area in Answers, for building custom forecast reports. Ever wish you could use Workflow Rules to automatically reassign leads if they haven't been followed up on...or to email a manager if the status of a service request isn't changed after a specified period of time? Then check out the new Wait action for workflows. I think you'll be happy. Ok, enough for today. There is a lot to Release 17 that I didn't mention - a lot has been added for our Life Science industry edition, some new data visibility options, a new Data Loader tool, and more. Stay tuned for more blog posts about these and other Release 17 features in the coming weeks. In the meantime, don't forget about all of the resources we have for you to learn more (see my Learning About Release 17 blog post for details).

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• Using Live Data in Database Development Work

  - by Phil Factor

  Guest Editorial for Simple-Talk Newsletter... in which Phil Factor reacts with some exasperation when coming across a report that a majority of companies were still using financial and personal data for both developing and testing database applications. If you routinely test your development work using real production data that contains personal or financial information, you are probably being irresponsible, and at worst, risking a heavy financial penalty for your company. Surprisingly, over 80% of financial companies still do this. Plenty of data breaches and fraud have happened from the use of real data for testing, and a data breach is a nightmare for any organisation that suffers one. The cost of each data breach averages out at around $7.2 million in the US in notification, escalation, credit monitoring, fines, litigation, legal costs, and lost business due to customer churn, £1.9 million in the UK. 70% of data breaches are done from within the organisation. Real data can be exploited in a number of ways for malicious or criminal purposes. It isn't just the obvious use of items such as name and address, date of birth, social security number, and credit card and bank account numbers: Data can be exploited in many subtle ways, so there are excellent reasons to ensure that a high priority is given to the detection and prevention of any data breaches. You'll never successfully guess all the ways that real data can be exploited maliciously, or the ease with which it can be accessed. It would be silly to argue that developers never need access to a copy of the database containing live data. Developers sometimes need to track a bug that can only be replicated on the data from the live database. However, it has to be done in a very restrictive harness. The law makes no distinction between development and production databases when a data breach occurs, so the data has to be held with all appropriate security measures in place. In Europe, the use of personal data for testing requires the explicit consent of the people whose data is being held. There are federal standards such as GLBA, PCI DSS and HIPAA, and most US States have privacy legislation. The task of ensuring compliance and tight security in such circumstances is an expensive and time-consuming overhead. The developer is likely to suffer investigation if a data breach occurs, even if the company manages to stay in business. Ironically, the use of copies of live data isn't usually the most effective way to develop or test your data. Data is usually time-specific and isn't usually current by the time it is used for testing, Existing data doesn't help much for new functionality, and every time the data is refreshed from production, any test data is likely to be overwritten. Also, it is not always going to test all the 'edge' conditions that are likely to flush out bugs. You still have the task of simulating the dynamics of actual usage of the database, and here you have no alternative to creating 'spoofed' data. Because of the complexities of relational data, It used to be that there was no realistic alternative to developing and testing with live data. However, this is no longer the case. Real data can be obfuscated, or it can be created entirely from scratch. The latter process used to be impractical, now that there are plenty of third-party tools to choose from. The process of obfuscation isn't risk free. The process must access the live data, and the success of the obfuscation process has to be carefully monitored. Database data security isn't an exciting topic to you or I, but to a hacker it can be an all-consuming obsession, especially if there is financial or political gain involved. This is not the sort of adversary one would wish for and it is far better to accept, and work with, security restrictions that exist for using live data in database development work, especially when the tools exist to create large realistic database test data that can be better for several aspects of testing.

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• Free tools versus paid tools.

  - by Dennis Vroegop

  We live in a strange world. Information should be free. Tools should be free. Software should be free (and I mean free as in free beer, not as in free speech). Of course, since I make my living (and pay my mortgage) by writing software I tend to disagree. Or rather: I want to get paid for the things I do in the daytime. Next to that I also spend time on projects I feel are valuable for the community, which I do for free. The reason I can do that is because I get paid enough in the daytime to afford that time. It gives me a good feeling, I help others and it’s fun to do. But the baseline is: I get paid to write software. I am sure this goes for a lot of other developers. We get paid for what we do during the daytime and spend our free time giving back. So why does everyone always make a fuzz when a company suddenly starts to charge for software? To me, this seems like a very reasonable decision. Companies need money: they have staff to pay, buildings to rent, coffee to buy, etc. All of this doesn’t come free so it makes sense that they charge their customers for the things they produce. I know there’s a very big Open Source market out there, where companies give away (parts of) their software and get revenue out of the services they provide. But this doesn’t work if your product doesn’t need services. If you build a great tool that is very easy to use, and you give it away for free you won’t get any money by selling services that no user of your tool really needs. So what do you do? You charge money for your tool. It’s either that or stop developing the tool and turn to other, more profitable projects. Like it or not, that’s simple economics at work. You have something other people want, so you charge them for it. This week it was announced that what I believe is the most used tool for .net developers (besides Visual Studio of course),namely Red Gates .net reflector, will stop being a free tool. They will charge you $35 for the next version. Suddenly twitter was on fire and everyone was mad about it. But why? The tool is downloaded by so many developers that it must be valuable to them. I know of no serious .net developer who hasn’t got it on his or her machine. So apparently the tool gives them something they need. So why do they expect it to be free? There are developers out there maintaining and extending the tool, building new and better versions of it. And the price? $35 doesn’t seem much. If I think of the time the tool saved me the 35 dollars were earned back in a day. If by spending this amount of money I can rely on great software that helps me do my job better and faster, I have no problems by spending it. I know that there is a great team behind it, (the Red Gate tools are a must have when developing SQL systems, for instance), and I do believe they are in their right to charge this. So.. there you have it. This is of course, my opinion. You may think otherwise. Please let me know in the comments what you think! Tags van Technorati: redgate,reflector,opensource

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• Orchestrating the Virtual Enterprise, Part II

  - by Kathryn Perry

  A guest post by Jon Chorley, Oracle's CSO & Vice President, SCM Product Strategy Almost everyone has ordered from Amazon.com at one time or another. Our orders are as likely to be fulfilled by third parties as they are by Amazon itself. To deliver the order promptly and efficiently, Amazon has to send it to the right fulfillment location and know the availability in that location. It needs to be able to track status of the fulfillment and deal with exceptions. As a virtual enterprise, Amazon's operations, using thousands of trading partners, requires a very different approach to fulfillment than the traditional 'take an order and ship it from your own warehouse' model. Amazon had no choice but to develop a complex, expensive and custom solution to tackle this problem as there used to be no product solution available. Now, other companies who want to follow similar models have a better off-the-shelf choice -- Oracle Distributed Order Orchestration (DOO).  Consider how another of our customers is using our distributed orchestration solution. This major airplane manufacturer has a highly complex business and interacts regularly with the U.S. Government and major airlines. It sits in the middle of an intricate supply chain and needed to improve visibility across its many different entities. Oracle Fusion DOO gives the company an orchestration mechanism so it could improve quality, speed, flexibility, and consistency without requiring an organ transplant of these highly complex legacy systems. Many retailers face the challenge of dealing with brick and mortar, Web, and reseller channels. They all need to be knitted together into a virtual enterprise experience that is consistent for their customers. When a large U.K. grocer with a strong brick and mortar retail operation added an online business, they turned to Oracle Fusion DOO to bring these entities together. Disturbing the Peace with Acquisitions Quite often a company's ERP system is disrupted when it acquires a new company. An acquisition can inject a new set of processes and systems -- or even introduce an entirely new business like Sun's hardware did at Oracle. This challenge has been a driver for some of our DOO customers. A large power management company is using Oracle Fusion DOO to provide the flexibility to rapidly integrate additional products and services into its central fulfillment operation. The Flip Side of Fulfillment Meanwhile, we haven't ignored similar challenges on the supply side of the equation. Specifically, how to manage complex supply in a flexible way when there are multiple trading parties involved? How to manage the supply to suppliers? How to manage critical components that need to merge in a tier two or tier three supply chain? By investing in supply orchestration solutions for the virtual enterprise, we plan to give users better visibility into their network of suppliers to help them drive down costs. We also think this technology and full orchestration process can be applied to the financial side of organizations. An example is transactions that flow through complex internal structures to minimize tax exposure. We can help companies manage those transactions effectively by thinking about the internal organization as a virtual enterprise and bringing the same solution set to this internal challenge.  The Clear Front Runner No other company is investing in solving the virtual enterprise supply chain issues like Oracle is. Oracle is in a unique position to become the gold standard in this market space. We have the infrastructure of Oracle technology. We already have an Oracle Fusion DOO application which embraces the best of what's required in this area. And we're absolutely committed to extending our Fusion solution to other use cases and delivering even more business value. Jon ChorleyChief Sustainability Officer & Vice President, SCM Product StrategyOracle Corporation

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• Content Challenge: You Can Only Get it Here

  - by Mike Stiles

  Part of the content conundrum for brands is figuring out what kind of content customers would find cool, desirable, and relevant. The mere fact many brands have no idea what this content might be is, in itself, pretty alarming. You’d have to have a pretty thorough lack of involvement with and understanding of your customers to not know what they might like. But despite what should be a great awakening in which consumers are using every technology and trick in the book to shield themselves from ads and commercials, brand self-obsession continues as marketers concentrate on their message, their campaign, what they want to say, and what they want social users to do. When individuals conduct themselves in that same fashion on Facebook and Twitter, it gets tiresome and starts losing value pretty quickly. Their posts eventually get hidden. Conversely, friends who post things that consistently entertain or inform, with little self-marketing desperation involved, win the coveted “show all updates” setting. Of course brands are going to use social to market. It’s pretty much the point of having social in the marketing mix. And yes, people who follow a brand’s Twitter account or “Like” a brand’s Facebook Page implicitly state they want to know what’s going on with that brand’s products and services. But if you have a Facebook friend that assumes you want every one of her posts to be about what wine she likes (Mitsubishi’s current campaign is even based around weeding out pretentious Facebook friends, then running them over), then you know how it must feel for your fans and followers to get a sales pitch for your crackers or whatever you’re selling every single time. Is there such a thing as content that doesn’t sell but that still advances the brand and makes the consumer more involved and valuable? Of course. And perhaps there are no better companies than enterprise brands to do it. Enterprise organizations are large enough to go beyond a product and engage readers/viewers at higher, broader levels…communicating expertise across entire sectors, subjects and industries. You’re going from pitchman to news source, and getting full credit for it as the presenter. A recent GigaOM article pointed out the success a San Francisco-based startup called Crunchyroll is having. Their niche (and they proudly admit it’s a niche) is providing Japanese anime, Korean drama and Asian live action content to countries that can’t get it any other way via licensing deals. Shows are available in HD and on the same day they air in the host country. Crunchyroll not only gets 8 million viewers a month, they have 100,000 paying subscribers at $7-12/month. Got a point, Mike? I do happen to have one. Crunchyroll illustrates the content opportunity enterprise companies have…which is to determine your “area,” the interest graph of your customers, then provide content that speaks to and satisfies those interests that can’t be found anywhere else. At least not in the same style, or of the same quality, or with the same authority. Do what no one else is doing. Provide what no one else is providing in your sector. If underserved users are willing to pay monthly for access to awkwardly moving cartoon dragons, imagine the audience you could attract with free, useful, non-sales content in your customers’ area of interest. It’s an audience you’ll want in place when the time does come to put out that marketing message. A content challenge is better than a content conundrum any day.

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• 2013 Predictions for Retail

  - by David Dorf

  Its that time of year to roll out the predictions for next year.  I can't say I've really nailed it in the past, but feel free to look back at my 2012, 2011, and 2010 predictions.  I'm not expecting anything earth-shattering this year; just continued maturation of several technologies that are finally taking hold. 1. Next day delivery -- Amazon finally decided it wasn't worth fighting state taxes and instead decided to place distribution centers everywhere so they can potentially offer next-day deliveries.  Not to be outdone, Walmart is looking to leverage its huge physical presence to offer the same.  Clubs like ShopRunner are pushing delivery barriers as well, so the norm is shifting to free shipping in a few days or relatively cheap shipping overnight.  Retailers need be thinking about how to ship from physical stores. 2. Bring your own device -- Earlier this year Intuit bought AisleBuyer, a mobile self-checkout start-up, at least somewhat validating the BYOD approach.  Grocery stores, especially in Europe, have been supporting in-aisle self-scanning for a while and I'm betting it will find a home in certain verticals in the US too.  There's also the BYOD concept for employees.  Some retailers are considering issuing mobile devices at hiring along side the shirt and name-tag.  Employees become responsible for the hardware until they leave. 3. TV shopping -- Will Apple finally release a TV product in 2013?  Who knows?  But the industry isn't standing still. Companies like QVC and HSN are already successfully combining the TV and online experiences for shopping.  Comcast is partnering with Tivo to allow viewers to interact with ads with Paypal handing payment.  This will be a slow maturation, but expect TVs to get smarter and eventually become a new selling channel (pun intended) for retailers. 4. Privacy backlash -- It only takes one big incident to stir the public, and I'm betting we have one in 2013.  Facebook, Google, or Apple will test the boundaries of what the public is willing to accept.  It could involve a retailer using geo-location technology, or possibly video analytics.  And as is always the case, the offender will apologize, temporarily remove the technology, and wait 2-3 years for it to be generally accepted.  Privacy is a moving target. 5. More NFC -- I've come to the conclusion that adoption of any banking technology is going to be slow.  It was slow for credit cards, ATMs, and online billpay so why should it be any different for NFC?  Maybe, just maybe the iPhone 5S will have an NFC chip, but we're not going to see mainstream uptake for years.  Next year we'll continue to see incremental improvements from Isis, Google, and Paypal and a plethora of new startups, but don't toss your magstripe cards just yet. 6. In-store location -- The technologies for tracking people inside stores is really improving.  Retailers can track people using video cameras, infrared, and by the WiFi radios in mobile phones.  We're getting closer to the point where accuracy could be a shelf-facing, which will help retailers understand how people shop, where they spend time, and what displays attract them.  Expect CPG companies to get involved and partner with retailers, since the data benefits both parties.  Consumers will benefit by being directed right to the products they seek.  (In 2013 ARTS is forming a workteam to develop new standards in this area.) 7. M&A -- Looking back at 2012 there were some really big deals involving IBM, Oracle, JDA, and NCR and I expect that trend will likely continue as vendors add assets to bolster their portfolios.  Many retailers are due for an IT transformation to support anywhere, anytime shoppers, and one-stop-vendors can minimize complexity and costs. Predictions from other sources: Independent Retailer Stores Magazine IDC Insights Mobile Commerce Daily

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• Join our Marketing Intelligence Team in Dublin!

  - by jessica.ebbelaar

  Do you want to work with the brightest minds in the industry? Want to be part of a global team that’s changing the way the world does business? Then Oracle is the place for YOU. Join now as a Marketing Intelligence Representative. You will have the opportunity to develop within the role through working alongside the Business Development, Sales and Marketing teams within Oracle. The Marketing Intelligence Group is viewed as a true talent pool for the Business Development and Sales Teams. Oracle offers a structured training programme for Marketing Intelligence Representatives and Business Development Consultants including our approved sales certified training methodology along with regular product training. Miriam started her career as a Marketing Intelligence Representative six years ago, and shares what she has learned and how her career is progressing. My Career Path at Oracle: June 2005 – October 2005: Profiler in the Marketing Intelligence Team November 2005 - October 2006: Team Leader for MIT November 2006 - February 2008: Business Development Consultant Iberia March 2008 - December 2010: Lead Management Specialist Currently: Sales Program Manager for Iberia & Benelux What did you learn from your role in the Market Intelligence Team Being a Profiler helped me to understand how an organisation works, from the beginning to the end. It is like being in University but being paid! The three key things I learnt in this role are: Knowledge of customers: You are on the phone with over 70 customers daily. Not only does this give you an overview of the IT infrastructure of the customers companies but also how to manage their questions and rejections. Essentially you are learning how to convert their pain and complaints into business opportunities. Knowledge of Oracle: As a Profiler you get an excellent overview of how Oracle works internally, from Marketing to Sales, without forgetting the Operations Team. Knowledge about yourself: As a Profiler I learnt how to work outside of my comfort zone, there is a new challenge almost every day but Oracle are there to support you every step of the way. Oracle really invests in developing the MIT Team and as a Profiler you can expect product and sales training on a monthly basis. How did you progress from MIT to Business Development Group (BDG)? I made sure that my manager knew from the very beginning that I was keen to progress at Oracle and I was set very clear objectives to help me reach my goal.  My manager was very supportive and ensured I received all the training I needed. After I became a Team Leader of Profiling, I moved to an Iberia BDG position. How you feel your experience in MI has helped you in your current role? I truly believe that the MI position gives you a great overview of Oracle and this has really helped me in my current position.  I am the Sales Program Manager for IBERIA & Benelux and in my campaigns I need to target the right companies and the right job specs.  My time in the Market Intelligence team really helped me to understand how to focus and target my campaigns so I know I don’t miss any business opportunities! How would you sum up your Oracle experience? Oracle is a big organisation with big opportunities. With the right skills and with the great training programs that Oracle offer, the only limit is you! If you have any questions related to this article feel free to contact [email protected] You can find all our job opportunities via http://campus.oracle.com. Tags van Technorati: Marketing Intelligence,Benelux,Iberia,Profiler,Business Development,Sales Representatives,BDG,Business Development Group,opportunities,Oracle

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• Have you ever wondered...?

  - by diana.gray

  I've often wondered why folks do the same thing over and over. For some of us, it's because we "don't get it" and there's an abundance of TV talk shows that will help us analyze the why of it. Dr. Phil is all too eager to ask "...and how's that working for you?". But I'm not referring to being stuck in a destructive pattern or denial. I'm really talking about doing something over and over because you have found a joy, a comfort, a boost of energy from an activity or event. For example, how many times have I planted bulbs in November or December only to be amazed by their reach, colors, and fragrance in early spring? Or baked fresh cookies and allowed the aroma to fill the house? Or kissed a sleeping baby held gently in my arms and being reminded of how tiny and fragile we all are. I've often wondered why it is that I get so much out of something I've done so many times. I think it's because I've changed. The activity may be the same but in the preceding days, months and years I've had new experiences, challenges, joys and sorrows that have shaped me. I'm different. The same is true about attending the Professional Businesswomen of California (PBWC) conference. Although the conference is an annual event held at San Francisco's Moscone Center, I still enjoy being with 3,000 other women like me. Yes, we work at different companies and in different industries, have different lifestyles and are at different stages in our professional careers and personal lives; but we are all alike in that we bring the NEW me each year that we attend. This year I can cheer when Safra Catz, President of Oracle, encourages us to trust our intuition; that "if something doesn't make sense, it doesn't make sense". And I can warmly introduce myself to Lisa Askins, Cheryl Melching's business partner at Center Stage Group, when I would have been too intimated to do so last year. This year I can commit to new challenges such as "no whining, no excuses and no gossip" as suggested by Roxanne Emmerich, a goal that I would have wavered on last year. I can also embrace the suggestion given by Dr. Ian Smith to "spend one hour each day" on me - giving myself time to rejuvenate. A friend, when asked if she was attending PBWC this year, said "I've attended the conference several times and there's nothing new!" My perspective is that WE are what makes PBWC's annual conference new. We are far different in 2010 than we were in 2009. We are learning, growing, developing and shedding and that's what makes the conference fresh, vibrant, rewarding, and lasting. It is the diversity of women coming together that makes it new. By sharing our experiences, we discover. By meeting with one another professionally and personally, we connect. And by applying the wisdom learned, we shine. We are reNEW-ed. It shows in our fresh ideas, confident interactions, strategic decisions and successful businesses. This refreshed approach is what our companies want and need, our families depend on, our communities and nation look to for creative solutions to pressing concerns. Thanks Oracle for your continued support and thanks PBWC for providing an annual day to be reNEW-ed.

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• Oracle is #1 in Life Sciences!

  - by Michael Snow

  Guest post today by: John Klinke, Senior Principal Product Manager, Oracle WebCenter Content 12.00 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-fareast-font-family:Calibri; mso-bidi-font-family:"Times New Roman";} Based on the announcement last week at EMC World about Documentum for Life Sciences, it looks like EMC is starting to have regrets about pulling out of the life sciences space over the last few years. Certainly their content management customers and partners in life sciences have noticed their retreat. Many of them are now talking to us about WebCenter Content since they’ve seen the writing on the wall regarding Documentum’s decline, including falling revenue, shrinking investment, departure of key executives, and EMC’s auditing of existing customers. While EMC has been neglecting the life sciences industry over the last few years, Oracle has been increasing its investment and commitment by providing best-of-breed solutions to enable pharmaceutical, medical device, biotech and CRO companies to improve productivity and drive innovation. As a result, according to IDC Health Insights, Oracle is #1 in life sciences. From research and development through clinical development and manufacturing to sales and marketing, Oracle provides the solutions that life sciences companies depend on to accelerate R&D, expedite clinical trials, and speed time to market. Specifically for Oracle WebCenter, our life sciences business is booming thanks to our comprehensive offerings led by Oracle WebCenter Content, our 21 CFR Part 11 compliant enterprise content management platform. Unlike Documentum, WebCenter Content is all about keeping the cost of ownership low - through simplicity, flexibility, and out-of-the-box integrations. WebCenter Content is a single, comprehensive ECM platform that can handle all your content management needs, from controlled documents to digital asset management, records management and document imaging and capture. And it is much more flexible, letting you do configuration changes instead of customizations to meet your business needs. It also saves you money by being pre-integrated with the rest of the Oracle Fusion Middleware technology stack and with leading enterprise applications like Siebel (including Siebel CTMS), Primavera, E-Business Suite, JD Edwards and PeopleSoft. So if you think EMC’s announcement last week was too little and too late, I’m happy to report that Oracle is here to help. Back in October, we announced our Move Off Documentum offer, which provides a 100% trade-in credit for your Documentum licenses when you purchase Oracle WebCenter, and the good news is, this offer is still available for a limited time. So stop maintaining Documentum and start innovating with Oracle WebCenter. For more details see www.oracle.com/moveoff/documentum.

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• My Dog, Cross-Channel Shopping, and Fusion SCM

  - by Kathryn Perry

  A guest post by Mark Carson, Director, Oracle Fusion Supply Chain Management I was walking my dog Max in an open space behind my house. As we tromped through the tall weeds I remembered it is tick season and that I should get Max some protection. While he sniffed merrily in the tick infested brush, I started shopping in the middle of an open field on my phone. I thought it would be convenient to pick up the tick medicine from a pet store on the way home. Searching the pet store website I saw that they had the medicine, but there was no information on whether the store had any in stock and there were no options for shipping it to the store for pickup. I could return it, but not pick it up which seamed kind of odd. I really didn't feel like making calls to the local stores to find out if they had it. Since the product is popular, I tried one of the large 'everything' stores. Browsing its website I could see that it could be shipped to me, shipped to the store for free, and that the store nearest to me had it in stock. Needless to say, this store became a better option. This experience is a small example of why retailers, distributors, and manufactures have placed a high priority on enabling 'cross-channel commerce.' Shoppers like you and me expect to be able to search, compare, buy and return products on-line and over the phone using a variety of devices including PDAs, tablets and in-store kiosks. The pet store lost my business because its web channel had limited information about its stores. I have spoken with many customers and prospects about cross-channel commerce. They all realize the business implications and urgency behind cross-channel commerce but recognize there are challenges to enable it. New and existing applications must be integrated together globally through a consistent cross-channel business process. Integration is required between applications that provide the initial shopping experience and delivery applications associated with warehouses, stores, and partners. The enablement must be accomplished in a flexible way to react to fast-changing product portfolios and new acquisitions, while at the same time minimizing costs through reuse of existing systems. Meanwhile, the business must continue to grow and decision makers need to balance new capability with peak seasons. The challenges above are not unique to retail. Any customer in any industry who has multiple points for capturing orders and multiple points for fulfilling orders will face these challenges. With this in mind, we had a unique opportunity in Fusion SCM to re-think how to build a set of modular and flexible applications in the order management space that would make these challenges easier to conquer. The results are Fusion Distributed Order Orchestration and Global Order Promising. These applications can help companies, such as the pet store, enable true cross-channel commerce. The apps provide highly adaptable and flexible business processes to automate order orchestration across multiple cross-channel systems. They also show a global view of supply across warehouses, stores, and partners for real-time availability and more accurate order promising. Additional capability includes a standards-based integration framework for seamless execution and the ability to reuse existing systems for faster and lower cost implementations. OK, that was a mouthful of features and benefits. As Max waited to cross the street (he can do basic math too), I wondered if he could relate. He does not care about leash laws, pick-up courtesy, where he can/can't walk, what time of day it is, or even ticks. He does not care about how all these things could make walking complicated. He just wants to walk. Similarly, customers just want to shop and companies just want to make it easier to sell and deliver. You can learn more about Distributed Order Orchestration and Global Order Promising in cross-channel here.

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• Updated SOA Documents now available in ITSO Reference Library

  - by Bob Rhubart

  Nine documents within the IT Strategies from Oracle (ITSO) reference library have recently been updated. (Access to the ITSO collection is free to registered Oracle.com members -- and that membership is free.) All nine documents fall within the Service Oriented Architecture section of the ITSO collection, and cover the following topics: SOA Practitioner Guides Creating an SOA Roadmap (PDF, 54 pages, published: February 2012) The secret to successful SOA is to build a roadmap that can be successfully executed. SOA offers an opportunity to adopt an iterative technique to deliver solutions incrementally. This document offers a structured, iterative methodology to help you stay focused on business results, mitigate technology and organizational risk, and deliver successful SOA projects. A Framework for SOA Governance (PDF, 58 pages, published: February 2012) Successful SOA requires a strong governance strategy that designs-in measurement, management, and enforcement procedures. Enterprise SOA adoption introduces new assets, processes, technologies, standards, roles, etc. which require application of appropriate governance policies and procedures. This document offers a framework for defining and building a proper SOA governance model. Determining ROI of SOA through Reuse (PDF, 28 pages, published: February 2012) SOA offers the opportunity to save millions of dollars annually through reuse. Sharing common services intuitively reduces workload, increases developer productivity, and decreases maintenance costs. This document provides an approach for estimating the reuse value of the various software assets contained in a typical portfolio. Identifying and Discovering Services (PDF, 64 pages, published: March 2012) What services should we build? How can we promote the reuse of existing services? A sound approach to answer these questions is a primary measure for the success of a SOA initiative. This document describes a pragmatic approach for collecting the necessary information for identifying proper services and facilitating service reuse. Software Engineering in an SOA Environment (PDF, 66 pages, published: March 2012) Traditional software delivery methods are too narrowly focused and need to be adjusted to enable SOA. This document describes an engineering approach for delivering projects within an SOA environment. It identifies the unique software engineering challenges faced by enterprises adopting SOA and provides a framework to remove the hurdles and improve the efficiency of the SOA initiative. SOA Reference Architectures SOA Foundation (PDF, 70 pages, published: February 2012) This document describes they key tenets for SOA design, development, and execution environments. Topics include: service definition, service layering, service types, the service model, composite applications, invocation patterns, and standards. SOA Infrastructure (PDF, 86 pages, published: February 2012) Properly architected, SOA provides a robust and manageable infrastructure that enables faster solution delivery. This document describes the role of infrastructure and its capabilities. Topics include: logical architecture, deployment views, and Oracle product mapping. SOA White Papers and Data Sheets Oracle's Approach to SOA (white paper) (PDF, 14 pages, published: February 2012) Oracle has developed a pragmatic, holistic approach, based on years of experience with numerous companies to help customers successfully adopt SOA and realize measureable business benefits. This executive datasheet and whitepaper describe Oracle's proven approach to SOA. Oracle's Approach to SOA (data sheet) (PDF, 3 pages, published: March 2012) SOA adoption is complex and success is far from assured. This is why Oracle has developed a pragmatic, holistic approach, based on years of experience with numerous companies, to help customers successfully adopt SOA and realize measurable business benefits. This data sheet provides an executive overview of Oracle's proven approach to SOA.

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• Orchestrating the Virtual Enterprise, Part I

  - by Kathryn Perry

  A guest post by Jon Chorley, Oracle's Chief Sustainability Officer & Vice President, SCM Product Strategy During the American Industrial Revolution, the Ford Motor Company did it all. It turned raw materials into a showroom full of Model Ts. It owned a steel mill, a glass factory, and an automobile assembly line. The company was both self-sufficient and innovative and went on to become one of the largest and most profitable companies in the world. Nowadays, it's unusual for any business to follow this vertical integration model because its much harder to be best in class across such a wide a range of capabilities and services. Instead, businesses focus on their core competencies and outsource other business functions to specialized suppliers. They exchange vertical integration for collaboration. When done well, all parties benefit from this arrangement and the collaboration leads to the creation of an agile, lean and successful "virtual enterprise." Case in point: For Sun hardware, Oracle outsources most of its manufacturing and all of its logistics to third parties. These are vital activities, but ones where Oracle doesn't have a core competency, so we shift them to business partners who do. Within our enterprise, we always retain the core functions of product development, support, and most of the sales function, because that's what constitutes our core value to our customers. This is a perfect example of a virtual enterprise.  What are the implications of this? It means that we must exchange direct internal control for indirect external collaboration. This fundamentally changes the relative importance of different business processes, the boundaries of security and information sharing, and the relationship of the supply chain systems to the ERP. The challenge is that the systems required to support this virtual paradigm are still mired in "island enterprise" thinking. But help is at hand. Developments such as the Web, social networks, collaboration, and rules-based orchestration offer great potential to fundamentally re-architect supply chain systems to better support the virtual enterprise.  Supply Chain Management Systems in a Virtual Enterprise Historically enterprise software was constructed to automate the ERP - and then the supply chain systems extended the ERP. They were joined at the hip. In virtual enterprises, the supply chain system needs to be ERP agnostic, sitting above each of the ERPs that are distributed across the virtual enterprise - most of which are operating in other businesses. This is vital so that the supply chain system can manage the flow of material and the related information through the multiple enterprises. It has to have strong collaboration tools. It needs to be highly flexible. Users need to be able to see information that's coming from multiple sources and be able to react and respond to events across those sources.  Oracle Fusion Distributed Order Orchestration (DOO) is a perfect example of a supply chain system designed to operate in this virtual way. DOO embraces the idea that a company's fulfillment challenge is a distributed, multi-enterprise problem. It enables users to manage the process and the trading partners in a uniform way and deliver a consistent user experience while operating over a heterogeneous, virtual enterprise. This is a fundamental shift at the core of managing supply chains. It forces virtual enterprises to think architecturally about how best to construct their supply chain systems. In my next post, I will share examples of companies that have made that shift and talk more about the distributed orchestration process.

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• JavaOne User Group Sunday

  - by Tori Wieldt

  Before any "official" sessions of JavaOne 2012, the Java community was already sizzling. User Group Sunday was a great success, with several sessions offered by Java community members for anyone wanting to attend. Sessions were both about Java and best practices for running a JUG. Technical sessions included "Autoscaling Web Java Applications: Handle Peak Traffic with Zero Downtime and Minimized Cost,"  "Using Java with HTML5 and CSS3," and "Gooey and Sticky Bits: Everything You Ever Wanted to Know About Java." Several sessions were about how to start and run a JUG, like "Getting Speakers, Finding Sponsors, Planning Events: A Day in the Life of a JUG" and "JCP and OpenJDK: Using the JUGs’ “Adopt” Programs in Your Group." Badr ElHouari and Faiçal Boutaounte presented the session "Why Communities Are Important and How to Start One." They used the example of the Morocco JUG, which they started. Before the JUG, there was no "Java community," they explained. They shared their best practices, including: have fun, enjoy what you are doing get a free venue to have regular meetings, a University is a good choice run a conference, it gives you visibility and brings in new members students are a great way to grow a JUG Badr was proud to mention JMaghreb, a first-time conference that the Morocco JUG is hosting in November. They have secured sponsors and international speakers, and are able to offer a free conference for Java developers in North Africa. The session also included a free-flowing discussion about recruiters (OK to come to meetings, but not to dominate them), giving out email addresses (NEVER do without permission), no-show rates (50% for free events) and the importance of good content (good speakers really help!). Trisha Gee, member of the London Java Community (LJC) was one of the presenters for the session "Benefits of Open Source." She explained how open sourcing the LMAX Disruptor (a high performance inter-thread messaging library) gave her company LMAX several benefits, including more users, more really good quality new hires, and more access to 3rd party companies. Being open source raised the visibility of the company and the product, which was good in many ways. "We hired six really good coders in three months," Gee said. They also got community contributors for their code and more cred with technologists. "We had been unsuccessful at getting access to executives from other companies in the high-performance space. But once we were open source, the techies at the company had heard of us, knew our code was good, and that opened lots of doors for us." So, instead of "giving away the secret sauce," by going open source, LMAX gained many benefits. "It was a great day," said Bruno Souza, AKA The Brazilian Java Man, "the sessions were well attended and there was lots of good interaction." Sizzle and steak!

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• Customers Discuss: Real-World Operational Reporting with Oracle GoldenGate

  - by Irem Radzik

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} As businesses leverage business intelligence and analytics for day-to-day decision making, operational reporting solutions become more and more common. While some companies can use their production OLTP system for running operational reports, for many it is too much overhead and performance impact for transaction processing systems.  Oracle GoldenGate’s real-time data integration capabilities enable companies to create a real-time replica of their OLTP systems, dedicated for operational reporting. This instance can be optimized for the reports needed as well such as containing only the tables needed from the source. Oracle GoldenGate has certified solutions for many Oracle applications such as EBusiness Suite, Peoplesoft, JD Edwards, to offload operational reporting to another reporting server that has real-time data feeding from the production system. At Oracle OpenWorld we will be hearing from a panel of Oracle GoldenGate customers how they deployed GoldenGate for operational reporting. Comcast, Turk Telekom, and Raymond James will be sharing their experiences and the benefits achieved when implementing GoldenGate’s solution. If you have performance degradation in your production systems due to reporting or ad-hoc queries, and you will be at OpenWorld, don’t miss this informative session: Real-World Operational Reporting with Oracle GoldenGate: Customer Panel-- Tuesday Oct 2nd 11:45am Mascone West 3005. For other data integration sessions at OpenWorld, please check our Focus-On document.  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} If you cannot attend OpenWorld, please check out related white paper “Using Oracle GoldenGate to Achieve Operational Reporting for Oracle Applications” to learn more.

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• Tips for XNA WP7 Developers

  - by Michael B. McLaughlin

  There are several things any XNA developer should know/consider when coming to the Windows Phone 7 platform. This post assumes you are familiar with the XNA Framework and with the changes between XNA 3.1 and XNA 4.0. It’s not exhaustive; it’s simply a list of things I’ve gathered over time. I may come back and add to it over time, and I’m happy to add anything anyone else has experienced or learned as well. Display · The screen is either 800x480 or 480x800. · But you aren’t required to use only those resolutions. · The hardware scaler on the phone will scale up from 240x240. · One dimension will be capped at 800 and the other at 480; which depends on your code, but you cannot have, e.g., an 800x600 back buffer – that will be created as 800x480. · The hardware scaler will not normally change aspect ratio, though, so no unintended stretching. · Any dimension (width, height, or both) below 240 will be adjusted to 240 (without any aspect ratio adjustment such that, e.g. 200x240 will be treated as 240x240). · Dimensions below 240 will be honored in terms of calculating whether to use portrait or landscape. · If dimensions are exactly equal or if height is greater than width then game will be in portrait. · If width is greater than height, the game will be in landscape. · Landscape games will automatically flip if the user turns the phone 180°; no code required. · Default landscape is top = left. In other words a user holding a phone who starts a landscape game will see the first image presented so that the “top” of the screen is along the right edge of his/her phone, such that the natural behavior would be to turn the phone 90° so that the top of the phone will be held in the user’s left hand and the bottom would be held in the user’s right hand. · The status bar (where the clock, battery power, etc., are found) is hidden when the Game-derived class sets GraphicsDeviceManager.IsFullScreen = true. It is shown when IsFullScreen = false. The default value is false (i.e. the status bar is shown). · You should have a good reason for hiding the status bar. Users find it helpful to know what time it is, how much charge their battery has left, and whether or not their phone is in service range. This is especially true for casual games that you expect someone to play for a few minutes at a time, e.g. while waiting for some event to start, for a phone call to come in, or for a train, bus, or subway to arrive. · In portrait mode, the status bar occupies 32 pixels of space. This means that a game with a back buffer of 480x800 will be scaled down to occupy approximately 461x768 screen pixels. Setting the back buffer to 480x768 (or some resolution with the same 0.625 aspect ratio) will avoid this scaling. · In landscape mode, the status bar occupies 72 pixels of space. This means that a game with a back buffer of 800x480 will be scaled down to occupy approximately 728x437 screen pixels. Setting the back buffer to 728x480 (or some resolution with the same 1.51666667 aspect ratio) will avoid this scaling. Input · Touch input is scaled with screen size. · So if your back buffer is 600x360, a tap in the bottom right corner will come in as (599,359). You don’t need to do anything special to get this automatic scaling of touch behavior. · If you do not use full area of the screen, any touch input outside the area you use will still register as a touch input. For example, if you set a portrait resolution of 240x240, it would be scaled up to occupy a 480x480 area, centered in the screen. If you touch anywhere above this area, you will get a touch input of (X,0) where X is a number from 0 to 239 (in accordance with your 240 pixel wide back buffer). Any touch below this area will give a touch input of (X,239). · If you keep the status bar visible, touches within its area will not be passed to your game. · In general, a screen measurement is the diagonal. So a 3.5” screen is 3.5” long from the bottom right corner to the top left corner. With an aspect ratio of 0.6 (480/800 = 0.6), this means that a phone with a 3.5” screen is only approximately 1.8” wide by 3” tall. So there are approximately 267 pixels in an inch on a 3.5” screen. · Again, this time in metric! 3.5 inches is approximately 8.89 cm. So an 8.89 cm screen is 8.89 cm long from the bottom right corner to the top left corner. With an aspect ratio of 0.6, this means that a phone with an 8.89 cm screen is only approximately 4.57 cm wide by 7.62 cm tall. So there are approximately 105 pixels in a centimeter on an 8.89 cm screen. · Think about the size of your finger tip. If you do not have large hands, think about the size of the fingertip of someone with large hands. Consider that when you are sizing your touch input. Especially consider that when you are spacing two touch targets near one another. You need to judge it for yourself, but items that are next to each other and are each 100x100 should be fine when it comes to selecting items individually. Smaller targets than that are ok provided that you leave space between them. · You want your users to have a pleasant experience. Making touch controls too small or too close to one another will make them nervous about whether they will touch the right target. Take this into account when you plan out your game initially. If possible, do some quick size mockups on an actual phone using colored rectangles that you position and size where you plan to have your game controls. Adjust as necessary. · People do not have transparent hands! Nor are their hands the size of a mouse pointer icon. Consider leaving a dedicated space for input rather than forcing the user to cover up to one-third of the screen with a finger just to play the game. · Another benefit of designing your controls to use a dedicated area is that you’re less likely to have players moving their finger(s) so frantically that they accidentally hit the back button, start button, or search button (many phones have one or more of these on the screen itself – it’s easy to hit one by accident and really annoying if you hit, e.g., the search button and then quickly tap back only to find out that the game didn’t save your progress such that you just wasted all the time you spent playing). · People do not like doing somersaults in order to move something forward with accelerometer-based controls. Test your accelerometer-based controls extensively and get a lot of feedback. Very well-known games from noted publishers have created really bad accelerometer controls and been virtually unplayable as a result. Also be wary of exceptions and other possible failures that the documentation warns about. · When done properly, the accelerometer can add a nice touch to your game (see, e.g. ilomilo where the accelerometer was used to move the background; it added a nice touch without frustrating the user; I also think CarniVale does direct accelerometer controls very well). However, if done poorly, it will make your game an abomination unto the Marketplace. Days, weeks, perhaps even months of development time that you will never get back. I won’t name names; you can search the marketplace for games with terrible reviews and you’ll find them. Graphics · The maximum frame rate is 30 frames per second. This was set as a compromise between battery life and quality. · At least one model of phone is known to have a screen refresh rate that is between 59 and 60 hertz. Because of this, using a fixed time step with a target frame rate of 30 will cause a slight internal delay to build up as the framework is forced to wait slightly for the next refresh. Eventually the delay will get to the point where a draw is skipped in order to recover from the delay. (See Nick's comment below for clarification.) · To deal with that delay, you can either stay with a fixed time step and set the frame rate slightly lower or else you can go to a variable time step and make sure to adjust all of your update data (e.g. player movement distance) to take into account the elapsed time from the last update. A variable time step makes your update logic slightly more complicated but will avoid frame skips entirely. · Currently there are no custom shaders. This might change in the future (there is no hardware limitation preventing it; it simply wasn’t a feature that could be implemented in the time available before launch). · There are five built-in shaders. You can create a lot of nice effects with the built-in shaders. · There is more power on the CPU than there is on the GPU so things you might typically off-load to the GPU will instead make sense to do on the CPU side. · This is a phone. It is not a PC. It is not an Xbox 360. The emulator runs on a PC and uses the full power of your PC. It is very good for testing your code for bugs and doing early prototyping and layout. You should not use it to measure performance. Use actual phone hardware instead. · There are many phone models, each of which has slightly different performance levels for I/O, screen blitting, CPU performance, etc. Do not take your game right to the performance limit on your phone since for some other phones you might be crossing their limits and leaving players with a bad experience. Leave a cushion to account for hardware differences. · Smaller screened phones will have slightly more dots per inch (dpi). Larger screened phones will have slightly less. Either way, the dpi will be much higher than the typical 96 found on most computer screens. Make sure that whoever is doing art for your game takes this into account. · Screens are only required to have 16 bit color (65,536 colors). This is common among smart phones. Using gradients on a 16 bit display can produce an ugly artifact known as banding. Banding is when, rather than a smooth transition from one color to another, you instead see distinct lines. Be careful to avoid this when possible. Banding can be avoided through careful art creation. Its effects can be minimized and even unnoticeable when the texture in question is always moving. You should be careful not to rely on “looks good on my phone” since some phones do have 32-bit displays and thus you’ll find yourself wondering why you’re getting bad reviews that complain about the graphics. Avoid gradients; if you can’t, make sure they are 16-bit safe. Audio · Never rely on sounds as your sole signal to the player that something is happening in the game. They might have the sound off. They might be playing somewhere loud. Etc. · You have to provide controls to disable sound & music. These should be separate. · On at least one model of phone, the volume control API currently has no effect. Players can adjust sound with their hardware volume buttons, but in game selectors simply won’t work. As such, it may not be worth the effort of providing anything beyond on/off switches for sound and music. · MediaPlayer.GameHasControl will return true when a game is hooked up to a PC running Zune. When Zune is running, any attempts to do anything (beyond check GameHasControl) with MediaPlayer will cause an exception to be thrown. If this exception is thrown, catch it and disable music. Exceptions take time to propagate; you don’t want one popping up in every single run of your game’s Update method. · Remember that players can already be listening to music or using the FM radio. In this case GameHasControl will be false and you should handle this appropriately. You can, alternately, ask the player for permission to stop their current music and play your music instead, but the (current) requirement that you restore their music when done is very hard (if not impossible) to deal with. · You can still play sound effects even when the game doesn’t have control of the music, but don’t think this is a backdoor to playing music. Your game will fail certification if your “sound effect” seems to be more like music in scope and length.

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• Social HCM: Is Your Team Listening?

  - by Mike Stiles

  Does integrating Social HCM into your enterprise make sense? Consider Sam and Christina. Sam is a new hire at a big company. On the job 3 weeks, a question has come up on how to properly file an expense report to get reimbursed. It was covered in the onboarding session, but shockingly enough, Sam didn’t memorize or write down every word of the session. The answer is probably in a handout, in a stack of handouts 2 inches thick. It also might be on the employee web site…somewhere. Christina is a new hire at a different big company. She has the same question. She logs into her company’s social network, goes to the “new hires” group, asks her question and gets an answer in seconds. Christina says, “Cool!” Sam says, “Grrrr.” It’s safe to say the qualified talent your company wants is accustomed to using social platforms to communicate and get quick answers. As such, Christina is comfortable at her new company, whereas Sam is wondering what he’s gotten himself into. Companies that cling to talent communication and management systems that don’t speak to talent’s needs or expectations put themselves at risk. Right from the recruiting stage, prospects can determine if a company has embraced the communications tools of the 21st century. If they don’t see it, alarm bells go off. With great talent more in demand than ever, enterprises should reconsider making “this is the way we do it, you adapt to us” their mantra. Other blogs have clearly outlined that apart from meeting top recruits’ expectations, Social HCM benefits the organization itself in terms of efficiency, talent performance & measurement. Recruiting: Jobvite shows 64% of companies hired using social. 89% of job seekers are using social in their search. Social can give employers access to relevant communities of prospects and advance the brand. Nucleus Research found general hiring software can provide over 1,000% ROI by reducing churn and improving screening. Social talent acquisition should perform at least as well. Learning & Development:Employees, learning from the company or from peers, can be kept on top of the latest needed skillsets and engage in self-paced training so as to advance within the company. Performance Management:Just as gamers are egged on by levels and achievements, talent can reach for workplace kudos, be they shout-outs from peers & managers or formally established milestones. Plus employee reviews become consistent and fair as managers have access to the cumulative feedback social offers. Workflow and Collaboration:With workforces dispersing in terms of physical location, social provides a platform that helps eliminate drawbacks that would have brought just 10 years ago. Finding and connecting with just the right colleague to get the most relevant info at any given time has never been more possible…or expected. While yes, marketing has taken the social lead inside the enterprise, HCM (with the word “human” right there in its name) is the obvious locale for the next big integration of social in business. The technology is there. At Oracle, Fusion HCM apps are deeply embedded with Social HCM…just one example of systems taking social across the enterprise. Christina’s company is communicating with her in ways she’s used to. Sam’s company may as well be trying to talk to him using signal flags. @mikestilesPhoto via stock.xchng

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• Merging Social Accounts: What We Learned This Weekend

  - by Mike Stiles

  Guest Post by Erika BrookesWe learned that it’s not always as easy as you think it’s going to be. While it’s widely accepted that merging multiple owned Facebook Pages that are duplicating communities and putting out the same type of content is a best practice, actually pulling it off without rattling fans is a trickier proposition. Facebook is nice and clear about how to merge Facebook Pages. Although content is not carried over, Likes from the pages you’re merging are. So you can imagine the surprise when such fans start seeing posts in their News Feed from a page they don’t believe they ever Liked. One community member accurately likened it to having your bank come under another bank’s brand name. The Facebook Page changes to the new brand, just like your debit card, emails, signs and other communication. This weekend we did our merge. The Facebook communities of Vitrue, Involver and Collective Intellect were pulled into one community, Oracle Social. Could we have handled it better? Oh yeah. Our intent was to make sure, to the fullest extent possible, that the fans of the Vitrue, Involver, and Collective Intellect brand pages were well-informed about the pending page merges in ADVANCE of the merge. While many were aware that Oracle acquired the three companies, many were not. We learned from fan feedback that we should have sent notifications MUCH earlier to make the brand Page merge crystal clear and to answer any questions. That was our bad, our responsibility and we apologize for Oracle Social showing up in your News Feed if you were not aware that it was a result of your fandom of Vitrue, Involver or Collective Intellect. It was our job to make you aware well in advance. Some felt they had never Liked the fan Pages of Vitrue, Involver or Collective Intellect, so they were understandably upset (some cultures may call it “fit to be tied”) when they found themselves fans of Oracle Social. One thing to consider is that since 2009, brands and developers have used and enjoyed free Involver tab apps like Twitter, RSS and YouTube (1.2 million of which are currently active), which included an opt-in Liking the Involver Page. Often, when Liking happens in a manner outside of the traditional clicking of a Like button on a brand Page, it’s easy to forget a Page was indeed Liked. Lastly, a few felt that their Like of the Page had been “bought.” It was not. No fans or Likes were separately purchased. Yes, the companies and the social properties of Vitrue, Involver and Collective Intellect were acquired by Oracle. Those brands are now being coordinated into the larger Oracle brand. In social media, that means those brands are being integrated into the Oracle Social community. So what now? We apologize and apply lessons learned. We learned that you not only have to communicate thoroughly and clearly, but you have to communicate well in advance of any actionable items that will affect fans. We’re more than willing to walk straight to the woodshed when we deserve it. Going forward, the social team here is dedicated to facilitating content, discussion and sharing around social for marketers, agencies, IT stakeholders and social staffs, including community managers. We anticipate Oracle Social being the premier gathering place for true social innovators as we move into social’s exciting next phase of development. Inevitably, some will still feel they are fans of the Page in error. While we hate to see you go, you may unlike the Page if it’s not relevant or useful to you. Let’s continue to contribute, participate, foster our desire to learn, and move forward together positively and constructively - both for current fans of the community and the many fans to come.

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• USDM and Oracle Offer a New Part 11 Compliant Solution for Life Sciences

  - by Michael Snow

  Guest post today provided by Oracle partner, USDM  Regulated Content in WebCenterUSDM and Oracle offer a new Part 11 compliant solution for Life Sciences (White Paper) Life science customers now have the ability to take advantage of all of the benefits of Oracle’s WebCenter Content, a global leader in Enterprise Content Management.   For the past year, USDM has been developing best practice compliance solutions to meet regulated content management requirements for 21 CFR Part 11 in WebCenter Content. USDM has been an expert in ECM for life sciences since 1999 and in 2011, certified that WebCenter was a 21CFR Part 11 compliant content management platform (White Paper).  In addition, USDM has built Validation Accelerators Packs for WebCenter to enable life science organizations to quickly and cost effectively validate this world class solution.With the Part 11 certification, Oracle’s WebCenter now provides regulated life science organizations  the ability to manage REGULATORY content in WebCenter, as well as the ability to take advantage of ALL of the additional functionality of WebCenter, including  a complete, open, and integrated portfolio of portal, web experience management, content management and social networking technology.  Here are a few screen shot examples of Part 11 functionality included in the product: E-Sign, E-Sign Rendor, Meta Data History, Audit Trail Report, and Access Reporting. Gone are the days that life science companies have to spend millions of dollars a year to implement, maintain, and validate ECM systems that no longer meet the ever changing business and regulatory requirements.  Life science companies now have the ability to use WebCenter Content, an ECM system with a substantially lower cost of ownership and unsurpassed functionality.Oracle has been #1 in life sciences because of their ability to develop cost effective, easy-to-use, scalable solutions which help increase insight and efficiency to drive growth for their customers.  Adding a world class ECM solution to this product portfolio allows life science organizations the chance to get rid of costly ECM systems that no longer meet their needs and use WebCenter, part of the Oracle Fusion Technology stack, with their other leading enterprise applications.USDM provides:•    Expertise in Life Science ECM Business Processes•    Prebuilt Life Science Configuration in WebCenter •    Validation Accelerator Packs for WebCenterUSDM is very proud to support Oracle’s expanding commitment to Life Sciences…. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} For more information please contact:  [email protected] Oracle will be exhibiting at DIA 2012 in Philadelphia on June 25-27. Stop by our booth (#2825) to learn more about the advantages of a centralized ECM strategy and see the Oracle WebCenter Content solution, our 21 CFR Part 11 compliant content management platform.

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• OpenWorld: Our (Road) Maps are Looking Good!

  - by Tony Berk

  Wow, only one (or two) days down at Oracle OpenWorld! Are you on overload yet? I'm still trying to figure out how to be in 3 sessions at the same time... I guess everyone needs to prioritize! There was a lot to see in Monday's sessions, especially some great forward-looking roadmap sessions. In case you aren't here or you decided to go to other sessions, this is my quick summary of what I could capture from a couple of the roadmaps: In the Fusion CRM Strategy and Roadmap session, Anthony Lye provided an overview of the Fusion CRM strategy including the key design principles of 3 E's: Easy, Effective and Efficient. After an overview of how Oracle has deployed Fusion CRM internally to 25,000 users worldwide, Anthony discussed the features coming in the next release, the releases in the next 12 months and beyond. I can't detail too much since you haven't read Oracle's Safe Harbor statement, but check out Fusion Tap and look for new features and added functionality for sales prediction, marketing, social and integration with a number of the key Customer Experience products.  In the Oracle RightNow CX Cloud Service Vision and Roadmap session, Chris Hamilton presented the focus areas for the RightNow product. As a result of the large increase in development resources after the acquisition, the RightNow CX team is planning a lot of enhancements to the functionality, infrastructure and integrations. As a key piece of the Oracle Customer Experience (CX) strategy, RightNow will be integrated with Oracle Social Network, Oracle Commerce (ATG and Endeca), Oracle Knowledge, Oracle Policy Automation and, of course, further integration with Fusion Sales and Marketing. Look forward to seeing more on the Virtual Assistant, Smart Interaction Hub and Mobility. In addition to the roadmaps, I was looking forward to hearing from Oracle CRM customers. So, I sat in on two great Siebel customer panels: The Maximizing User Adoption Rates for Siebel Sales and Siebel Partner Relationship Management panel consisted of speakers from CSL Behring, McKesson and Intuit. It was great to get an overview of implementations for both B2B and B2C companies. It was great hearing that all of these companies have more than 1,000 sales users (Intuit has 4,000) and how the 360 degree view of the customer in Siebel is helping these customers improve their customers' experience (CX). They are all great examples of centralized implementations which have standardized processes across the globe and across business units.  Waste Management, Farmers Insurance and the US Citizenship & Immigration Services presented in the Driving Great Customer Experiences with Siebel Service Applications session. Talk about serving large customer bases! Is it possible that Farmers with only 10 million households is the smallest of these 3? All of them provided great examples of how they are improving the customer experience (CX) including 60-70% improvements in efficiency or reducing the number of applications the customer service reps (CSRs) need to use from 10 to 1 (Waste Management) and context aware call transfers to avoid the caller explaining their issue 3 times (USCIS). So that's my wrap up of only 4 sessions from Monday. In between sessions, I stopped by the Oracle DEMOgrounds and CRM Pavilion to visit with a group of great partners and see the products and partner integrations in action. Don't miss a recap of Mark Hurd's Keynote. I can't believe there were another 40+ sessions covering CRM, Fusion, Cloud, etc. that I missed today! Anyone else see any great sessions?

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• Using R to Analyze G1GC Log Files

  - by user12620111

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  Using R to Analyze G1GC Log Files   Using R to Analyze G1GC Log Files Introduction Working in Oracle Platform Integration gives an engineer opportunities to work on a wide array of technologies. My team’s goal is to make Oracle applications run best on the Solaris/SPARC platform. When looking for bottlenecks in a modern applications, one needs to be aware of not only how the CPUs and operating system are executing, but also network, storage, and in some cases, the Java Virtual Machine. I was recently presented with about 1.5 GB of Java Garbage First Garbage Collector log file data. If you’re not familiar with the subject, you might want to review Garbage First Garbage Collector Tuning by Monica Beckwith. The customer had been running Java HotSpot 1.6.0_31 to host a web application server. I was told that the Solaris/SPARC server was running a Java process launched using a commmand line that included the following flags: -d64 -Xms9g -Xmx9g -XX:+UseG1GC -XX:MaxGCPauseMillis=200 -XX:InitiatingHeapOccupancyPercent=80 -XX:PermSize=256m -XX:MaxPermSize=256m -XX:+PrintGC -XX:+PrintGCTimeStamps -XX:+PrintHeapAtGC -XX:+PrintGCDateStamps -XX:+PrintFlagsFinal -XX:+DisableExplicitGC -XX:+UnlockExperimentalVMOptions -XX:ParallelGCThreads=8 Several sources on the internet indicate that if I were to print out the 1.5 GB of log files, it would require enough paper to fill the bed of a pick up truck. Of course, it would be fruitless to try to scan the log files by hand. Tools will be required to summarize the contents of the log files. Others have encountered large Java garbage collection log files. There are existing tools to analyze the log files: IBM’s GC toolkit The chewiebug GCViewer gchisto HPjmeter Instead of using one of the other tools listed, I decide to parse the log files with standard Unix tools, and analyze the data with R. Data Cleansing The log files arrived in two different formats. I guess that the difference is that one set of log files was generated using a more verbose option, maybe -XX:+PrintHeapAtGC, and the other set of log files was generated without that option. Format 1 In some of the log files, the log files with the less verbose format, a single trace, i.e. the report of a singe garbage collection event, looks like this: {Heap before GC invocations=12280 (full 61): garbage-first heap total 9437184K, used 7499918K [0xfffffffd00000000, 0xffffffff40000000, 0xffffffff40000000) region size 4096K, 1 young (4096K), 0 survivors (0K) compacting perm gen total 262144K, used 144077K [0xffffffff40000000, 0xffffffff50000000, 0xffffffff50000000) the space 262144K, 54% used [0xffffffff40000000, 0xffffffff48cb3758, 0xffffffff48cb3800, 0xffffffff50000000) No shared spaces configured. 2014-05-14T07:24:00.988-0700: 60586.353: [GC pause (young) 7324M->7320M(9216M), 0.1567265 secs] Heap after GC invocations=12281 (full 61): garbage-first heap total 9437184K, used 7496533K [0xfffffffd00000000, 0xffffffff40000000, 0xffffffff40000000) region size 4096K, 0 young (0K), 0 survivors (0K) compacting perm gen total 262144K, used 144077K [0xffffffff40000000, 0xffffffff50000000, 0xffffffff50000000) the space 262144K, 54% used [0xffffffff40000000, 0xffffffff48cb3758, 0xffffffff48cb3800, 0xffffffff50000000) No shared spaces configured. } A simple grep can be used to extract a summary: $ grep "\[ GC pause (young" g1gc.log 2014-05-13T13:24:35.091-0700: 3.109: [GC pause (young) 20M->5029K(9216M), 0.0146328 secs] 2014-05-13T13:24:35.440-0700: 3.459: [GC pause (young) 9125K->6077K(9216M), 0.0086723 secs] 2014-05-13T13:24:37.581-0700: 5.599: [GC pause (young) 25M->8470K(9216M), 0.0203820 secs] 2014-05-13T13:24:42.686-0700: 10.704: [GC pause (young) 44M->15M(9216M), 0.0288848 secs] 2014-05-13T13:24:48.941-0700: 16.958: [GC pause (young) 51M->20M(9216M), 0.0491244 secs] 2014-05-13T13:24:56.049-0700: 24.066: [GC pause (young) 92M->26M(9216M), 0.0525368 secs] 2014-05-13T13:25:34.368-0700: 62.383: [GC pause (young) 602M->68M(9216M), 0.1721173 secs] But that format wasn't easily read into R, so I needed to be a bit more tricky. I used the following Unix command to create a summary file that was easy for R to read. $ echo "SecondsSinceLaunch BeforeSize AfterSize TotalSize RealTime" $ grep "\[GC pause (young" g1gc.log | grep -v mark | sed -e 's/[A-SU-z\(\),]/ /g' -e 's/->/ /' -e 's/: / /g' | more SecondsSinceLaunch BeforeSize AfterSize TotalSize RealTime 2014-05-13T13:24:35.091-0700 3.109 20 5029 9216 0.0146328 2014-05-13T13:24:35.440-0700 3.459 9125 6077 9216 0.0086723 2014-05-13T13:24:37.581-0700 5.599 25 8470 9216 0.0203820 2014-05-13T13:24:42.686-0700 10.704 44 15 9216 0.0288848 2014-05-13T13:24:48.941-0700 16.958 51 20 9216 0.0491244 2014-05-13T13:24:56.049-0700 24.066 92 26 9216 0.0525368 2014-05-13T13:25:34.368-0700 62.383 602 68 9216 0.1721173 Format 2 In some of the log files, the log files with the more verbose format, a single trace, i.e. the report of a singe garbage collection event, was more complicated than Format 1. Here is a text file with an example of a single G1GC trace in the second format. As you can see, it is quite complicated. It is nice that there is so much information available, but the level of detail can be overwhelming. I wrote this awk script (download) to summarize each trace on a single line. #!/usr/bin/env awk -f BEGIN { printf("SecondsSinceLaunch IncrementalCount FullCount UserTime SysTime RealTime BeforeSize AfterSize TotalSize\n") } ###################### # Save count data from lines that are at the start of each G1GC trace. # Each trace starts out like this: # {Heap before GC invocations=14 (full 0): # garbage-first heap total 9437184K, used 325496K [0xfffffffd00000000, 0xffffffff40000000, 0xffffffff40000000) ###################### /{Heap.*full/{ gsub ( "\\)" , "" ); nf=split($0,a,"="); split(a[2],b," "); getline; if ( match($0, "first") ) { G1GC=1; IncrementalCount=b[1]; FullCount=substr( b[3], 1, length(b[3])-1 ); } else { G1GC=0; } } ###################### # Pull out time stamps that are in lines with this format: # 2014-05-12T14:02:06.025-0700: 94.312: [GC pause (young), 0.08870154 secs] ###################### /GC pause/ { DateTime=$1; SecondsSinceLaunch=substr($2, 1, length($2)-1); } ###################### # Heap sizes are in lines that look like this: # [ 4842M->4838M(9216M)] ###################### /\[ .*]$/ { gsub ( "\\[" , "" ); gsub ( "\ \]" , "" ); gsub ( "->" , " " ); gsub ( "\\( " , " " ); gsub ( "\ \)" , " " ); split($0,a," "); if ( split(a[1],b,"M") > 1 ) {BeforeSize=b[1]*1024;} if ( split(a[1],b,"K") > 1 ) {BeforeSize=b[1];} if ( split(a[2],b,"M") > 1 ) {AfterSize=b[1]*1024;} if ( split(a[2],b,"K") > 1 ) {AfterSize=b[1];} if ( split(a[3],b,"M") > 1 ) {TotalSize=b[1]*1024;} if ( split(a[3],b,"K") > 1 ) {TotalSize=b[1];} } ###################### # Emit an output line when you find input that looks like this: # [Times: user=1.41 sys=0.08, real=0.24 secs] ###################### /\[Times/ { if (G1GC==1) { gsub ( "," , "" ); split($2,a,"="); UserTime=a[2]; split($3,a,"="); SysTime=a[2]; split($4,a,"="); RealTime=a[2]; print DateTime,SecondsSinceLaunch,IncrementalCount,FullCount,UserTime,SysTime,RealTime,BeforeSize,AfterSize,TotalSize; G1GC=0; } } The resulting summary is about 25X smaller that the original file, but still difficult for a human to digest. SecondsSinceLaunch IncrementalCount FullCount UserTime SysTime RealTime BeforeSize AfterSize TotalSize ... 2014-05-12T18:36:34.669-0700: 3985.744 561 0 0.57 0.06 0.16 1724416 1720320 9437184 2014-05-12T18:36:34.839-0700: 3985.914 562 0 0.51 0.06 0.19 1724416 1720320 9437184 2014-05-12T18:36:35.069-0700: 3986.144 563 0 0.60 0.04 0.27 1724416 1721344 9437184 2014-05-12T18:36:35.354-0700: 3986.429 564 0 0.33 0.04 0.09 1725440 1722368 9437184 2014-05-12T18:36:35.545-0700: 3986.620 565 0 0.58 0.04 0.17 1726464 1722368 9437184 2014-05-12T18:36:35.726-0700: 3986.801 566 0 0.43 0.05 0.12 1726464 1722368 9437184 2014-05-12T18:36:35.856-0700: 3986.930 567 0 0.30 0.04 0.07 1726464 1723392 9437184 2014-05-12T18:36:35.947-0700: 3987.023 568 0 0.61 0.04 0.26 1727488 1723392 9437184 2014-05-12T18:36:36.228-0700: 3987.302 569 0 0.46 0.04 0.16 1731584 1724416 9437184 Reading the Data into R Once the GC log data had been cleansed, either by processing the first format with the shell script, or by processing the second format with the awk script, it was easy to read the data into R. g1gc.df = read.csv("summary.txt", row.names = NULL, stringsAsFactors=FALSE,sep="") str(g1gc.df) ## 'data.frame': 8307 obs. of 10 variables: ## $ row.names : chr "2014-05-12T14:00:32.868-0700:" "2014-05-12T14:00:33.179-0700:" "2014-05-12T14:00:33.677-0700:" "2014-05-12T14:00:35.538-0700:" ... ## $ SecondsSinceLaunch: num 1.16 1.47 1.97 3.83 6.1 ... ## $ IncrementalCount : int 0 1 2 3 4 5 6 7 8 9 ... ## $ FullCount : int 0 0 0 0 0 0 0 0 0 0 ... ## $ UserTime : num 0.11 0.05 0.04 0.21 0.08 0.26 0.31 0.33 0.34 0.56 ... ## $ SysTime : num 0.04 0.01 0.01 0.05 0.01 0.06 0.07 0.06 0.07 0.09 ... ## $ RealTime : num 0.02 0.02 0.01 0.04 0.02 0.04 0.05 0.04 0.04 0.06 ... ## $ BeforeSize : int 8192 5496 5768 22528 24576 43008 34816 53248 55296 93184 ... ## $ AfterSize : int 1400 1672 2557 4907 7072 14336 16384 18432 19456 21504 ... ## $ TotalSize : int 9437184 9437184 9437184 9437184 9437184 9437184 9437184 9437184 9437184 9437184 ... head(g1gc.df) ## row.names SecondsSinceLaunch IncrementalCount ## 1 2014-05-12T14:00:32.868-0700: 1.161 0 ## 2 2014-05-12T14:00:33.179-0700: 1.472 1 ## 3 2014-05-12T14:00:33.677-0700: 1.969 2 ## 4 2014-05-12T14:00:35.538-0700: 3.830 3 ## 5 2014-05-12T14:00:37.811-0700: 6.103 4 ## 6 2014-05-12T14:00:41.428-0700: 9.720 5 ## FullCount UserTime SysTime RealTime BeforeSize AfterSize TotalSize ## 1 0 0.11 0.04 0.02 8192 1400 9437184 ## 2 0 0.05 0.01 0.02 5496 1672 9437184 ## 3 0 0.04 0.01 0.01 5768 2557 9437184 ## 4 0 0.21 0.05 0.04 22528 4907 9437184 ## 5 0 0.08 0.01 0.02 24576 7072 9437184 ## 6 0 0.26 0.06 0.04 43008 14336 9437184 Basic Statistics Once the data has been read into R, simple statistics are very easy to generate. All of the numbers from high school statistics are available via simple commands. For example, generate a summary of every column: summary(g1gc.df) ## row.names SecondsSinceLaunch IncrementalCount FullCount ## Length:8307 Min. : 1 Min. : 0 Min. : 0.0 ## Class :character 1st Qu.: 9977 1st Qu.:2048 1st Qu.: 0.0 ## Mode :character Median :12855 Median :4136 Median : 12.0 ## Mean :12527 Mean :4156 Mean : 31.6 ## 3rd Qu.:15758 3rd Qu.:6262 3rd Qu.: 61.0 ## Max. :55484 Max. :8391 Max. :113.0 ## UserTime SysTime RealTime BeforeSize ## Min. :0.040 Min. :0.0000 Min. : 0.0 Min. : 5476 ## 1st Qu.:0.470 1st Qu.:0.0300 1st Qu.: 0.1 1st Qu.:5137920 ## Median :0.620 Median :0.0300 Median : 0.1 Median :6574080 ## Mean :0.751 Mean :0.0355 Mean : 0.3 Mean :5841855 ## 3rd Qu.:0.920 3rd Qu.:0.0400 3rd Qu.: 0.2 3rd Qu.:7084032 ## Max. :3.370 Max. :1.5600 Max. :488.1 Max. :8696832 ## AfterSize TotalSize ## Min. : 1380 Min. :9437184 ## 1st Qu.:5002752 1st Qu.:9437184 ## Median :6559744 Median :9437184 ## Mean :5785454 Mean :9437184 ## 3rd Qu.:7054336 3rd Qu.:9437184 ## Max. :8482816 Max. :9437184 Q: What is the total amount of User CPU time spent in garbage collection? sum(g1gc.df$UserTime) ## [1] 6236 As you can see, less than two hours of CPU time was spent in garbage collection. Is that too much? To find the percentage of time spent in garbage collection, divide the number above by total_elapsed_time*CPU_count. In this case, there are a lot of CPU’s and it turns out the the overall amount of CPU time spent in garbage collection isn’t a problem when viewed in isolation. When calculating rates, i.e. events per unit time, you need to ask yourself if the rate is homogenous across the time period in the log file. Does the log file include spikes of high activity that should be separately analyzed? Averaging in data from nights and weekends with data from business hours may alias problems. If you have a reason to suspect that the garbage collection rates include peaks and valleys that need independent analysis, see the “Time Series” section, below. Q: How much garbage is collected on each pass? The amount of heap space that is recovered per GC pass is surprisingly low: At least one collection didn’t recover any data. (“Min.=0”) 25% of the passes recovered 3MB or less. (“1st Qu.=3072”) Half of the GC passes recovered 4MB or less. (“Median=4096”) The average amount recovered was 56MB. (“Mean=56390”) 75% of the passes recovered 36MB or less. (“3rd Qu.=36860”) At least one pass recovered 2GB. (“Max.=2121000”) g1gc.df$Delta = g1gc.df$BeforeSize - g1gc.df$AfterSize summary(g1gc.df$Delta) ## Min. 1st Qu. Median Mean 3rd Qu. Max. ## 0 3070 4100 56400 36900 2120000 Q: What is the maximum User CPU time for a single collection? The worst garbage collection (“Max.”) is many standard deviations away from the mean. The data appears to be right skewed. summary(g1gc.df$UserTime) ## Min. 1st Qu. Median Mean 3rd Qu. Max. ## 0.040 0.470 0.620 0.751 0.920 3.370 sd(g1gc.df$UserTime) ## [1] 0.3966 Basic Graphics Once the data is in R, it is trivial to plot the data with formats including dot plots, line charts, bar charts (simple, stacked, grouped), pie charts, boxplots, scatter plots histograms, and kernel density plots. Histogram of User CPU Time per Collection I don't think that this graph requires any explanation. hist(g1gc.df$UserTime, main="User CPU Time per Collection", xlab="Seconds", ylab="Frequency") Box plot to identify outliers When the initial data is viewed with a box plot, you can see the one crazy outlier in the real time per GC. Save this data point for future analysis and drop the outlier so that it’s not throwing off our statistics. Now the box plot shows many outliers, which will be examined later, using times series analysis. Notice that the scale of the x-axis changes drastically once the crazy outlier is removed. par(mfrow=c(2,1)) boxplot(g1gc.df$UserTime,g1gc.df$SysTime,g1gc.df$RealTime, main="Box Plot of Time per GC\n(dominated by a crazy outlier)", names=c("usr","sys","elapsed"), xlab="Seconds per GC", ylab="Time (Seconds)", horizontal = TRUE, outcol="red") crazy.outlier.df=g1gc.df[g1gc.df$RealTime > 400,] g1gc.df=g1gc.df[g1gc.df$RealTime < 400,] boxplot(g1gc.df$UserTime,g1gc.df$SysTime,g1gc.df$RealTime, main="Box Plot of Time per GC\n(crazy outlier excluded)", names=c("usr","sys","elapsed"), xlab="Seconds per GC", ylab="Time (Seconds)", horizontal = TRUE, outcol="red") box(which = "outer", lty = "solid") Here is the crazy outlier for future analysis: crazy.outlier.df ## row.names SecondsSinceLaunch IncrementalCount ## 8233 2014-05-12T23:15:43.903-0700: 20741 8316 ## FullCount UserTime SysTime RealTime BeforeSize AfterSize TotalSize ## 8233 112 0.55 0.42 488.1 8381440 8235008 9437184 ## Delta ## 8233 146432 R Time Series Data To analyze the garbage collection as a time series, I’ll use Z’s Ordered Observations (zoo). “zoo is the creator for an S3 class of indexed totally ordered observations which includes irregular time series.” require(zoo) ## Loading required package: zoo ## ## Attaching package: 'zoo' ## ## The following objects are masked from 'package:base': ## ## as.Date, as.Date.numeric head(g1gc.df[,1]) ## [1] "2014-05-12T14:00:32.868-0700:" "2014-05-12T14:00:33.179-0700:" ## [3] "2014-05-12T14:00:33.677-0700:" "2014-05-12T14:00:35.538-0700:" ## [5] "2014-05-12T14:00:37.811-0700:" "2014-05-12T14:00:41.428-0700:" options("digits.secs"=3) times=as.POSIXct( g1gc.df[,1], format="%Y-%m-%dT%H:%M:%OS%z:") g1gc.z = zoo(g1gc.df[,-c(1)], order.by=times) head(g1gc.z) ## SecondsSinceLaunch IncrementalCount FullCount ## 2014-05-12 17:00:32.868 1.161 0 0 ## 2014-05-12 17:00:33.178 1.472 1 0 ## 2014-05-12 17:00:33.677 1.969 2 0 ## 2014-05-12 17:00:35.538 3.830 3 0 ## 2014-05-12 17:00:37.811 6.103 4 0 ## 2014-05-12 17:00:41.427 9.720 5 0 ## UserTime SysTime RealTime BeforeSize AfterSize ## 2014-05-12 17:00:32.868 0.11 0.04 0.02 8192 1400 ## 2014-05-12 17:00:33.178 0.05 0.01 0.02 5496 1672 ## 2014-05-12 17:00:33.677 0.04 0.01 0.01 5768 2557 ## 2014-05-12 17:00:35.538 0.21 0.05 0.04 22528 4907 ## 2014-05-12 17:00:37.811 0.08 0.01 0.02 24576 7072 ## 2014-05-12 17:00:41.427 0.26 0.06 0.04 43008 14336 ## TotalSize Delta ## 2014-05-12 17:00:32.868 9437184 6792 ## 2014-05-12 17:00:33.178 9437184 3824 ## 2014-05-12 17:00:33.677 9437184 3211 ## 2014-05-12 17:00:35.538 9437184 17621 ## 2014-05-12 17:00:37.811 9437184 17504 ## 2014-05-12 17:00:41.427 9437184 28672 Example of Two Benchmark Runs in One Log File The data in the following graph is from a different log file, not the one of primary interest to this article. I’m including this image because it is an example of idle periods followed by busy periods. It would be uninteresting to average the rate of garbage collection over the entire log file period. More interesting would be the rate of garbage collect in the two busy periods. Are they the same or different? Your production data may be similar, for example, bursts when employees return from lunch and idle times on weekend evenings, etc. Once the data is in an R Time Series, you can analyze isolated time windows. Clipping the Time Series data Flashing back to our test case… Viewing the data as a time series is interesting. You can see that the work intensive time period is between 9:00 PM and 3:00 AM. Lets clip the data to the interesting period:     par(mfrow=c(2,1)) plot(g1gc.z$UserTime, type="h", main="User Time per GC\nTime: Complete Log File", xlab="Time of Day", ylab="CPU Seconds per GC", col="#1b9e77") clipped.g1gc.z=window(g1gc.z, start=as.POSIXct("2014-05-12 21:00:00"), end=as.POSIXct("2014-05-13 03:00:00")) plot(clipped.g1gc.z$UserTime, type="h", main="User Time per GC\nTime: Limited to Benchmark Execution", xlab="Time of Day", ylab="CPU Seconds per GC", col="#1b9e77") box(which = "outer", lty = "solid") Cumulative Incremental and Full GC count Here is the cumulative incremental and full GC count. When the line is very steep, it indicates that the GCs are repeating very quickly. Notice that the scale on the Y axis is different for full vs. incremental. plot(clipped.g1gc.z[,c(2:3)], main="Cumulative Incremental and Full GC count", xlab="Time of Day", col="#1b9e77") GC Analysis of Benchmark Execution using Time Series data In the following series of 3 graphs: The “After Size” show the amount of heap space in use after each garbage collection. Many Java objects are still referenced, i.e. alive, during each garbage collection. This may indicate that the application has a memory leak, or may indicate that the application has a very large memory footprint. Typically, an application's memory footprint plateau's in the early stage of execution. One would expect this graph to have a flat top. The steep decline in the heap space may indicate that the application crashed after 2:00. The second graph shows that the outliers in real execution time, discussed above, occur near 2:00. when the Java heap seems to be quite full. The third graph shows that Full GCs are infrequent during the first few hours of execution. The rate of Full GC's, (the slope of the cummulative Full GC line), changes near midnight.   plot(clipped.g1gc.z[,c("AfterSize","RealTime","FullCount")], xlab="Time of Day", col=c("#1b9e77","red","#1b9e77")) GC Analysis of heap recovered Each GC trace includes the amount of heap space in use before and after the individual GC event. During garbage coolection, unreferenced objects are identified, the space holding the unreferenced objects is freed, and thus, the difference in before and after usage indicates how much space has been freed. The following box plot and bar chart both demonstrate the same point - the amount of heap space freed per garbage colloection is surprisingly low. par(mfrow=c(2,1)) boxplot(as.vector(clipped.g1gc.z$Delta), main="Amount of Heap Recovered per GC Pass", xlab="Size in KB", horizontal = TRUE, col="red") hist(as.vector(clipped.g1gc.z$Delta), main="Amount of Heap Recovered per GC Pass", xlab="Size in KB", breaks=100, col="red") box(which = "outer", lty = "solid") This graph is the most interesting. The dark blue area shows how much heap is occupied by referenced Java objects. This represents memory that holds live data. The red fringe at the top shows how much data was recovered after each garbage collection. barplot(clipped.g1gc.z[,c("AfterSize","Delta")], col=c("#7570b3","#e7298a"), xlab="Time of Day", border=NA) legend("topleft", c("Live Objects","Heap Recovered on GC"), fill=c("#7570b3","#e7298a")) box(which = "outer", lty = "solid") When I discuss the data in the log files with the customer, I will ask for an explaination for the large amount of referenced data resident in the Java heap. There are two are posibilities: There is a memory leak and the amount of space required to hold referenced objects will continue to grow, limited only by the maximum heap size. After the maximum heap size is reached, the JVM will throw an “Out of Memory” exception every time that the application tries to allocate a new object. If this is the case, the aplication needs to be debugged to identify why old objects are referenced when they are no longer needed. The application has a legitimate requirement to keep a large amount of data in memory. The customer may want to further increase the maximum heap size. Another possible solution would be to partition the application across multiple cluster nodes, where each node has responsibility for managing a unique subset of the data. Conclusion In conclusion, R is a very powerful tool for the analysis of Java garbage collection log files. The primary difficulty is data cleansing so that information can be read into an R data frame. Once the data has been read into R, a rich set of tools may be used for thorough evaluation.

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• Upcoming Carbon Tax in South Africa

  - by Evelyn Neumayr

  By Elena Avesani, Principal Product Strategy Manager, Oracle In 2012, the South Africa National Treasury announced the plan to impose a carbon tax to cut carbon emissions that are blamed for climate change. South Africa is ranked among the top 20 countries measured by absolute carbon dioxide emissions, with emissions per capita in the region of 10 metric tons per annum and over 90% of South Africa's energy produced by burning fossil fuels. The top 40 largest companies in the country are responsible for 207 million tons of carbon dioxide, directly emitting 20 percent of South Africa’s carbon output. The legislation, originally scheduled to be implemented from January 2015 to 31 December 2019, is now delayed to January 2016. It will levy a carbon tax of R120 (US$11) per ton of CO2, rising then by 10 percent a year until 2020, while all sectors bar electricity will be able to claim additional relief of at least 10 percent. The South African treasury proposed a 60 percent tax-free threshold on emissions for all sectors, including electricity, petroleum, iron, steel and aluminum. Oracle Environmental Accounting and Reporting (EA&R) supports these needs and guarantees consistency across organizations in how data is collected, retained, controlled, consolidated and used in calculating and reporting emissions inventory. EA&R also enables companies to develop an enterprise-wide data view that includes all 5 of the key sustainability categories: carbon emissions, energy, water, materials and waste. Thanks to its native integration with Oracle E-Business Suite and JD Edwards EnterpriseOne ERP Financials and Inventory Systems and the capability of capturing environmental data across business silos, Oracle Environmental Accounting and Reporting is uniquely positioned to support a strategic approach to carbon management that drives business value. Sources: Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} African Utility Week BDlive Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• The Growing Importance of Network Virtualization

  - by user12608550

  The Growing Importance of Network Virtualization We often focus on server virtualization when we discuss cloud computing, but just as often we neglect to consider some of the critical implications of that technology. The ability to create virtual environments (or VEs [1]) means that we can create, destroy, activate and deactivate, and more importantly, MOVE them around within the cloud infrastructure. This elasticity and mobility has profound implications for how network services are defined, managed, and used to provide cloud services. It's not just servers that benefit from virtualization, it's the network as well. Network virtualization is becoming a hot topic, and not just for discussion but for companies like Oracle and others who have recently acquired net virtualization companies [2,3]. But even before this topic became so prominent, Solaris engineers were working on technologies in Solaris 11 to virtualize network services, known as Project Crossbow [4]. And why is network virtualization so important? Because old assumptions about network devices, topology, and management must be re-examined in light of the self-service, elasticity, and resource sharing requirements of cloud computing infrastructures. Static, hierarchical network designs, and inter-system traffic flows, need to be reconsidered and quite likely re-architected to take advantage of new features like virtual NICs and switches, bandwidth control, load balancing, and traffic isolation. For example, traditional multi-tier Web services (Web server, App server, DB server) that share net traffic over Ethernet wires can now be virtualized and hosted on shared-resource systems that communicate within a larger server at system bus speeds, increasing performance and reducing wired network traffic. And virtualized traffic flows can be monitored and adjusted as needed to optimize network performance for dynamically changing cloud workloads. Additionally, as VEs come and go and move around in the cloud, static network configuration methods cannot easily accommodate the routing and addressing flexibility that VE mobility implies; virtualizing the network itself is a requirement. Oracle Solaris 11 [5] includes key network virtualization technologies needed to implement cloud computing infrastructures. It includes features for the creation and management of virtual NICs and switches, and for the allocation and control of the traffic flows among VEs [6]. Additionally it allows for both sharing and dedication of hardware components to network tasks, such as allocating specific CPUs and vNICs to VEs, and even protocol-specific management of traffic. So, have a look at your current network topology and management practices in view of evolving cloud computing technologies. And don't simply duplicate the physical architecture of servers and connections in a virtualized environment…rethink the traffic flows among VEs and how they can be optimized using Oracle Solaris 11 and other Oracle products and services. [1] I use the term "virtual environment" or VE here instead of the more commonly used "virtual machine" or VM, because not all virtualized operating system environments are full OS kernels under the control of a hypervisor…in other words, not all VEs are VMs. In particular, VEs include Oracle Solaris zones, as well as SPARC VMs (previously called LDoms), and x86-based Solaris and Linux VMs running under hypervisors such as OEL, Xen, KVM, or VMware. [2] Oracle follows VMware into network virtualization space with Xsigo purchase; http://www.mercurynews.com/business/ci_21191001/oracle-follows-vmware-into-network-virtualization-space-xsigo [3] Oracle Buys Xsigo; http://www.oracle.com/us/corporate/press/1721421 [4] Oracle Solaris 11 Networking Virtualization Technology, http://www.oracle.com/technetwork/server-storage/solaris11/technologies/networkvirtualization-312278.html [5] Oracle Solaris 11; http://www.oracle.com/us/products/servers-storage/solaris/solaris11/overview/index.html [6] For example, the Solaris 11 'dladm' command can be used to limit the bandwidth of a virtual NIC, as follows: dladm create-vnic -l net0 -p maxbw=100M vnic0

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