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• Oracle Launches New Oracle Database 12c Administrator Certifications

  - by Brandye Barrington

  Today Oracle University announces the release of new Oracle Database 12c Administrator certifications. The new Oracle Database 12c certifications emphasize the foundational and advanced skills needed by Database Administrators and will prepare DBAs to leverage powerful new management and consolidation capabilities, resulting in an even more valuable credential for customers and partners. ORACLE CERTIFIED ASSOCIATE (OCA)  The Oracle Certified Associate (OCA) for Oracle Database 12c objectives measure IT professionals' mastery of day-to-day administration skills and their ability to manage the challenges they're likely to encounter on the job. This credential focuses on SQL skills, operational administration of the Oracle Database including performance and space management, and installing, patching and upgrading the Oracle Database. Earning the OCA credential requires successful completion of two exams: 1Z0-061 - Oracle Database 12c: SQL Fundamentals and 1Z0-062 - Oracle Database 12c: Installation and Administration. The OCA certification track also allows for several alternate exams which can be substituted for 1Z0-061. ORACLE CERTIFIED PROFESSIONAL (OCP) Building on the competencies in the Oracle Database 12c OCA certification, the Oracle Certified Professional (OCP) for Oracle Database 12c certification includes advanced knowledge and skills required of top-performing database administrators. The OCP credential focuses on developing and implementing backup and recovery strategies, designing consolidation strategies to exploit multitenant container and pluggable databases, and thorough understanding how CDB/PDBs fit into the DBaaS cloud-computing model. Today, Oracle is releasing 1Z0-060 - Upgrade to Oracle Database 12c, which allows Oracle Certified Professionals with credentials in Oracle 9i, Oracle Database 10g or Oracle Database 11g to upgrade to Oracle Database 12c with a single exam. The upgrade exam focuses on designing consolidation strategies to exploit multitenant container and pluggable databases, implementing Oracle 12c feature-rich ILM support, optimizing SQL execution using dynamic swapping of sub plans, implementing real-time data redaction within databases, as well as exploiting many additional performance, backup and recovery, security and partitioning enhancements. The exam also includes a thorough review of core DBA skills. Visit the OCP certification track for more details on the new upgrade exam as well as alternate certification paths. ORACLE CERTIFIED MASTER (OCM) The Oracle Certified Master (OCM) for Oracle Database 12c - a very challenging and elite top-level certification - certifies the most highly skilled and experienced database experts. Further information on the 12c OCM level will be announced as exam development concludes. To date, there have been more than 1.6 million Oracle certifications granted worldwide. Explore these certification tracks, exam requirements and objectives, and start toward earning your exciting new Oracle Database 12c certification credentials from Oracle.

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• links for 2010-04-22

  - by Bob Rhubart

  Barry N. Perkins: Unique Business Value vs. Unique IT "Some solutions may look good today, solving a budget challenge by reducing cost, or solving a specific tactical challenge, but result in highly complex environments, that may be difficult to manage and maintain and limit the future potential of your business. Put differently, some solutions might push today's challenge into the future, resulting in a more complex and expensive solution." -- Barry N. Perkins, VP Oracle Modernization & Oracle Integrated Solutions (tags: oracle otn enterprisearchitecture modernization) Paul Homchick: The Information Driven Value Chain - Part 2 Paul Homchick continues his series with a look "at the way investments have been made in enterprise software in an effort to create and manage value, and how systems are moving from a controlled-process approach design towards gathering and using dynamically using information." (tags: oracle otn enterprisearchitecture) @vambenepe: The battle of the Cloud Frameworks: Application Servers redux? "The battle of the Cloud Frameworks has started," says William Vambenepe, "and it will look a lot like the battle of the Application Servers which played out over the last decade and a half." (tags: oracle otn cloud frameworks appserver) @ORACLENERD: COLLABORATE: Day 4 Wrap Up Oraclenerd feesses up: "The day started out with the realization that I pulled off the best (COLLABORATE - self annointed) prank ever. Twitter was...all atwitter about the fact that Mark Rittman was Oracle's Person of the Year. Of course it wasn't true. If you look at the picture, you'll realize that he's wearing exactly the same clothes in the magazine cover as he is in real life." (tags: collaborate2010 oracleace) Oracle's Hal Stern at Cloud Expo: "We've Moved from 'What' to 'How'" | Cloud Computing Journal "Hal also spoke a bit about building 'a sustainable IT model.' By this, he said he didn't mean the various Green IT and similar efforts that 'are all about data center efficiency. I think the operational model is just as important. Many enterprises are managing a tremendous amount of complexity, and it's hard to make this sustainable.'" -- Cloud News Desk (tags: oracle cloud cloudexpo halstern) @ORACLENERD: COLLABORATE: The Beach Party "Then tiki statues somehow were incorporated into various dances" -- Oracle ACE Chet "oraclenerd" Justice (tags: 0racle otn oracleace collaborate2010 oaug ioug lasvegas) David Andrews: Collaborate Day Two "Collaborate 2010 has focused on helping attendees understand what is already available and how to make more effective use of it. This does not sound exciting but it is extremely valuable. Most customers use only a small fraction of the capability of the products they already own. Helping them understand all the additional things they could be doing without buying anything more is very valuable." -- David Andrews (tags: oracle oaug collaborate2010 ioug)

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• PASS 13 Dispatches: moving to the cloud

  - by Tony Davis

  PASS Summit 13, Day 1 keynote by Quentin Clarke and we're hearing about “redefiniing mission critical in the cloud”. With a move to the Windows Azure cloud comes the promise of capacity on demand, automatic HA, backups, patching and so on, as well as passing responsibility to MS for managing hardware, upgrades and so on. However, for many databases and applications the best route to the cloud is not necessarily obvious. For most, the path of least resistance is IaaS – SQL Server in a Azure VM. It removes the hardware burden but you still have to manage your databases and implementing HA for SQL Server is your responsibility. Also, scaling up comes at quite a cost – the biggest VM (8 CPU cores, 56 GB RAM, 16 1TB drives with 500 IOPS each) weighs in at over over $4500 per month. With PaaS, in the form of Windows SQL Database, you get a “3-copies replica set” so HA comes out-of the box, and removes the majority of the administration burden, but you are moving your database into a very different environment. For a start, it's a shared environment, with other customers using the same compute nodes in the cluster, and potentially even sharing the same database (multi-tenancy). Unless you pay for SQL DB Premium edition, the resources available for your workload will depends on how nicely others “play” in the shared environment. You'll potentially need to do a lot of tuning, and application rewriting to avoid throttling issues, optimising application-database communication to deal with increased latency between the two, and so on. You'll need aggressive application caching. You'll also need retry logic and to deal with (expected) node failure and the need to reconnect. In Tuesday's PASS Summit pre-con from the SQLCAT team, they spent a lot of time covering some of the telemetric techniques (collect into Azure storage the necessary monitoring data) to perform capacity planning, work out the hotspots and bottlenecks in your cloud applications. Tools like WAD (Windows Azure Diagnostics), performance counters SQL Database DMVs, and others, will be essential. Of course, to truly exploit the vast horizontal scaling that is available from the existence of thousands of compute nodes, you'll also need to need to consider how to “shard” your data so Azure can move it between nodes at will. Finding the right path to the Cloud isn't easy, but it's coming. I spoke to people one year ago who saw no real benefit in trying to move their infrastructure and databases to the cloud, but now at their company, it's the conversation that won't go away. Tony.  

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• Culture Shmulture?

  - by steve.diamond

  I've been thinking about "Customer Experience Management" lately. Here at Oracle, we arguably have the most complete suite of applications for managing the customer experience across and in the context of multiple channels -- from marketing to loyalty to contact center to self-service to analytics offerings, and more. And stay tuned, because in coming months let's just say we'll have even more to talk about on this front. But that said............ Last weekend my wife and I stayed at one of the premiere hotel chains on the planet. I won't name them, but we all know the short list. It could have been the St. Regis or the Ritz Carlton or Four Seasons or Hyatt Park or....This stay, at this particular hotel, was simply outstanding. Within a chain known for providing "above and beyond" levels of service, this particular hotel, under this particular manager, exceeded expectations on so many fronts. For example, at the Spa we mentioned to the two attendants that my wife is seven months pregnant and that we had previously had a lot of trouble conceiving. We then went to our room. Ten minutes later we heard a knock at the door and received a plate of chocolate covered strawberries with a heartfelt note and an inspiring quote, signed by the two spa attendees. The following day we arranged to have a bellhop drive us to the beach. Although they had a pre-arranged beach shuttle service with time limits, etc., he greeted us by saying, "I'm yours for the day until 4 p.m. Whatever you want to do is fine by me, as long as it's legal!" The morning that we left we arranged to have a taxi drive us to the airport--a nearly 40 mile drive. What showed up was a private coach complete with navy blue suited driver dude. And we were charged the taxi fare price. And there were many other awesome exchanges I won't mention here, although I did email the GM of this hotel two nights ago and expressed our effusive praise and gratitude. I'd submit that this hotel chain would have a definitive advantage using even more Oracle software to manage and optimize its customer interactions (yes, they are a customer). But WITHOUT the culture--that management team--and that instillation of aligned values across all employees of exemplifying 'the golden rule,' I wonder how much technology really matters in providing a distinctively positive and memorable customer experience. Lest you think I'm alone in these pontifications, have you read Paul Greenberg's blog lately? Have you seen one of his most recent posts? Now this SPECIFIC post is NOT about customer service per se. But it is about people. So yes, please think long and hard about the technology you seek to deploy. But never forget who will be interacting with your systems, and your customers.

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• Oracle Tutor: Create Accessible Content for the Disabled Community

  - by emily.chorba(at)oracle.com

  For many reasons--legal, business, and ethical--Oracle recognizes the need for its applications, and our customers' and partners' products built with our tools, to be usable by the disabled community. The following features of Tutor Author and Publisher software facilitate the creation of accessible HTML content for the disabled community.TablesThe following formatting guidelines will ensure that Tutor documents containing tables will be accessible once they are converted to HTML.• Determine whether a table is a "data table" or whether you are using a table simply for formatting. If it's a data table, you must use a heading for each column, and you should format this heading row as "table heading" style and select Table > Heading Rows Repeat.• For non data tables, it is not necessary to include a heading row.GraphicsTo create accessible graphics, add a caption to the graphic. In Microsoft Office 2000 and greater, right-click on the graphic and select Format Picture > Web (tab) > Alternative Text or select the graphic then Format > Picture > Web (tab) Alternative Text. Enter the appropriate information in the dialog box.When a document containing a graphic with alternative text is converted to HTML by Tutor, the HTML document will contain the appropriate accessibility information.Javascript elementsThe tabbed format and other javascript elements in the HTML version of the Tutor documents may not be accessible to all users. A link to an accessible/printable version of the document is available in the upper right corner of all Tutor documents.Repetitive dataIf repetitive data such as the distribution section and the ownership section are causing accessibility issues with your Tutor documents, you can insert a bookmark in the appropriate location of the document, and, when the document is converted to HTML, the bookmark will be converted to an A NAME reference (also known as an internal link). With this reference, you can create a link in Header.txt that can be prepended to each Tutor document that allows the user to bypass repetitive sections. Tutor and Oracle ApplicationsRegarding accessibility, please check Oracle's website on accessibility http://www.oracle.com/accessibility/ to find out what version of E-Business Suite is certified to work with screen readers. Oracle Tutor 11.5.6A and greater works with screen readers such as JAWS.There is no certification between Oracle Tutor and Oracle Applications because there are no related dependencies. It doesn't matter which version of the Oracle Applications you are running. Therefore, it is possible to use Oracle Tutor with earlier versions of Oracle Applications.Oracle Business Process Converter and Oracle ApplicationsOracle Business Process Converter (OBPC) converts Visio, XPDL, and Tutor models to Oracle Business Process Architect and Oracle Business Process Management. The OBPC is one of a collection of plugins to Oracle JDeveloper. Please see the VPAT as the same considerations apply.Learn MoreFor more information about Tutor, visit Oracle.Com or the Tutor Blog. Post your questions at the Tutor Forum. Emily ChorbaPrinciple Product Manager Oracle Tutor & BPM

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• IDC Analyst Report Touts Oracle–Accenture Strategic Initiative

  - by kristin.jellison

  Hi there, partners! Oracle Engineered Systems have been getting some love lately, and we want to share it with you! The market intelligence and advisory firm IDC recently released a report lauding Oracle and Accenture’s strategic initiative to route the performance and flexibility of Oracle Engineered Systems to clients. The report, "Oracle and Accenture Strategic Alliance Places Big Bet on Engineered Systems,” by Steve White, reflects a largely positive analysis of the relationship. White notes that the alliance is “one of the largest in the industry.” Under the relationship, Accenture has incorporated Oracle Engineered Systems—including Oracle Exadata Database Machine, Oracle Exalogic Elastic Cloud, Oracle SuperCluster, and Oracle Exalytics In-Memory Machine—into its leading datacenter transformation consulting services. Together, the two companies have also created bespoke platforms, such as the Accenture Foundation Platform for Oracle, which helps clients accelerate deployments on Oracle Fusion Middleware, running Oracle Exalogic Elastic Cloud and Oracle Exadata Database Machine. Oracle Engineered Systems deliver a single, engineered platform—including server to storage and networking. This makes it easier and cheaper for Accenture clients around the world to prepare their datacenters for managing, processing and analyzing the massive amounts of data they (rightly) anticipate seeing in the next decade. The new solutions can help reduce the effort and cost to migrate any vendor database to an Oracle Engineered Systems platform, which can lower the cost of ownership by up to 50 percent. For its part, Accenture has built a team of 300 consultants to implement and increase the flexibility and stability of client datacenters. This move further expands one of the fastest-growing full-service Oracle Enterprise solutions. Over 52,000 Accenture consultants are qualified to implement, upgrade and outsource the Oracle product suite. Accenture is a Diamond-level member of Oracle PartnerNetwork (OPN). For Oracle Partners, this update should give you at least two things to walk away with. First, this initiative is showing signs of success. As Marty Cole, group chief executive for Accenture’s Technology growth platform, put it, “We are seeing an increasing number of clients recognizing the value of consolidating their databases and taking advantage of the cost and performance benefits delivered by these solutions.” The pipeline is there—and not just for Accenture. Use this example to show your clients that investments in Oracle Engineered Systems are on the rise. Second, recognize that Oracle Engineered Systems represent one of the biggest platforms for growth that Oracle has to offer partners. As part of the agreement, Accenture is able to provide: Platform Readiness Assessments Platform Implementation App Rationalization Database Rationalization Managed Services These are all enablement opportunities you can offer customers under Oracle’s partner programs —to continue building the value of their investments, and the value of your relationship with Oracle. Take a read through the IDC report. To learn more about the partnership, see this press release. Happy selling! The OPN Communications Team

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• BigData and Customer Experience: Happy Together

  - by Isabel F. Peñuelas

  The two big buzzes of the year may lay closer than it appears. Both concepts intersect at various points: BigData and Return of Investment of Marketing Campaigns On a recent post Big Data Is The Future Of Marketing Jeff Dachis explains very clearly how “Big data analytics finally allows marketers to identify, measure, and manage what is positively impacting their Brand”. Regression analysis applied to big data volumes coming from social media will substitute the failed attempts to justify marketing investments on social media in terms of followers and likes, he continues, “the measurement models applied by marketers on TV Campaigns don´t work on social”, we need to study the data with fresh eyes and maybe then we will start understanding and measuring brand engagemet. Social CRM and BigData The real value of Social CRM start by analyzing mass of big data from social media in order of applying social intelligence techniques that allow us to classify new customer niches and communities and define appropriated strategies to contact potential customers. Gartner Says that the Market for Social CRM is on pace to surpass $1 Billion in Revenue by Year-End 2012 but in words of Zach Hofer-Shall, Analyst at Forrester Research “Social customer relationship management is hard” (The Social CRM Arms Race Heats ). To succeed brands need three things: Investing in new social tools, investing in consultancy and investing in infrastructure for massive data storage and analysis. Neither CeX or BigData are easy and cheap wins. But what are the customer benefits of such investments? Big Data and Brand Engagement Time is the most valuable asset of todays consumers: tired of information overload, exhausted by the terabytes of offering, anxious because of not having the same fast multichannel experience with their services’ marketers or preferred goods providers than the one they found on their social media. Yes, I know you have read this before- me too. But is real. The motto of the Customer Experience philosophy of providing a consistent experience through multiple touchpoints that makes the relationship customer/brand easier and valuable finds it basis on understanding customer/s preferences and context for which BigData analysis is another imperative. In summary, I believe that using BigData Analysis in combination with appropriated CeX strategies and technologies is a promising direction for achieving: efficiency and marketing cost-savings; growing the customer base; and increasing customer conversion and retention. In a world: The Direction of Future Marketing.

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• Partner Webcast – More out of ODA with DB Options - 19 July 2012

  - by Thanos

  The Simple, Reliable, Affordable Path to High-Availability Databases Critical business data needs to be available 24/7 for users and customers, but it can be a struggle to find the time and resources to build a highly available database system that’s reliable and affordable. That’s why Oracle created the new Oracle Database Appliance—a complete package of software, server, storage, and networking. The Oracle Database Appliance integrates the world’s most popular database - Oracle Database 11g  - with system software, servers, storage and networking in a single box. Business gets the benefit of a reliable, secure and highly available database to support applications and maintain continuity – as well as groundbreaking ease of use. But that is not all, with the support for all Oracle Database Options, Oracle Database Appliance can be the ideal solution for many use cases. The benefits?   Unmatched performance, reliability & security for your data that’s there when you need it – which is all the time. Fast installation, simple deployment, easy management. Out of the box. Significant cost savings & reduced risk and complexity compared to integrating all the elements yourself. Ongoing lower total cost of ownership with multiple automated support, detection & correction functions that also save you time.   Discover the Oracle Database Appliance Value Proposition and learn how to position and combine it with database options to capture new business and easily roll out solutions safely and with maximum cost efficiency. Agenda: Oracle Database& Engineered Systems Innovation. What’s the Oracle Database Appliance ? Oracle Database Appliance Value Proposition. Oracle Database Appliance with Database Options Oracle Database Appliance Partners Business Delivery Format This FREE online LIVE eSeminar will be delivered over the Web. Registrations received less than 24hours prior to start time may not receive confirmation to attend. Duration: 1 hour Register Now! For any questions please contact us at partner.imc-AT-beehiveonline.oracle-DOT-com Visit regularly our ISV Migration Center blog Or Follow us @oracleimc to learn more on Oracle Technologies as well as upcoming partner webcasts and events.

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• Go Big or Go Special

  - by Ajarn Mark Caldwell

  Watching Shark Tank tonight and the first presentation was by Mango Mango Preserves and it highlighted an interesting contrast in business trends today and how to capitalize on opportunities.  <Spoiler Alert> Even though every one of the sharks was raving about the product samples they tried, with two of them going for second and third servings, none of them made a deal to invest in the company.</Spoiler>  In fact, one of the sharks, Kevin O’Leary, kept ripping into the owners with statements to the effect that he thinks they are headed over a financial cliff because he felt their costs were way out of line and would be their downfall if they didn’t take action to radically cut costs. He said that he had previously owned a jams and jellies business and knew the cost ratios that you had to have to make it work.  I don’t doubt he knows exactly what he’s talking about and is 100% accurate…for doing business his way, which I’ll call “Go Big”.  But there’s a whole other way to do business today that would be ideal for these ladies to pursue. As I understand it, based on his level of success in various businesses and the fact that he is even in a position to be investing in other companies, Kevin’s approach is to go mass market (Go Big) and make hundreds of millions of dollars in sales (or something along that scale) while squeezing out every ounce of cost that you can to produce an acceptable margin.  But there is a very different way of making a very successful business these days, which is all about building a passionate and loyal community of customers that are rooting for your success and even actively trying to help you succeed by promoting your product or company (Go Special).  This capitalizes on the power of social media, niche marketing, and The Long Tail.  One of the most prolific writers about capitalizing on this trend is Seth Godin, and I hope that the founders of Mango Mango pick up a couple of his books (probably Purple Cow and Tribes would be good starts) or at least read his blog.  I think the adoration expressed by all of the sharks for the product is the biggest hint that they have a remarkable product and that they are perfect for this type of business approach. Both are completely valid business models, and it may certainly be that the scale at which Kevin O’Leary wants to conduct business where he invests his money is well beyond the long tail, but that doesn’t mean that there is not still a lot of money to be made there.  I wish them the best of luck with their endeavors!

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• Oracle Solaris at the OpenStack Summit in Atlanta

  - by Glynn Foster

  I had the fortune of attending my 2nd OpenStack summit in Atlanta a few weeks ago and it turned out to be a really excellent event. Oracle had many folks there this time around across a variety of different engineering teams - Oracle Solaris, Oracle ZFSSA, Oracle Linux, Oracle VM and more. Really great to see continuing momentum behind the project and we're very happy to be involved. Here's a list of the highlights that I had during the summit: The operators track was a really excellent addition, with a chance for users/administrators to voice their opinions based on experiences. Really good to hear how OpenStack is making businesses more agile, but also equally good to hear about some of the continuing frustrations they have (fortunately many of them are new and being addressed). Seeing this discussion morph into a "Win the enterprise" working group is also very pleasing. Enjoyed Troy Toman's keynote (Rackspace) about designing a planet scale cloud OS and the interoperability challenges ahead of us. I've been following some of the discussion around DefCore for a bit and while I have some concerns, I think it's mostly heading in the right direction. Certainly seems like there's a balance to strike to ensure that this effects the OpenStack vendors in such a way as to avoid negatively impacting our end users. Also enjoyed Toby Ford's keynote (AT&T) about his desire for a NVF (Network Function Virtualization) architecture. What really resonated was also his desire for OpenStack to start addressing the typical enterprise workload, being less like cattle and more like pets. The design summit was, as per usual, pretty intense for - definitely would get more value from these if I knew the code base a little better. Nevertheless, attended some really great sessions and got a better feeling of the roadmap for Juno. Markus Flierl gave a great presentation (see below) at the demo theatre for what we're doing with OpenStack on Oracle Solaris (and more widely at Oracle across different products). Based on the discussions that we had at the Oracle booth, there's a huge amount of interest there and we talked to some great customers during the week about their thoughts and directions in this respect. Undoubtedly Atlanta had some really good food. Highlights were the smoked ribs and brisket and the SweetWater brewing company. That said, I also loved the fried chicken, fried green tomatoes and collared greens, and wonderful hosting of "big momma" at Pitty Pat's Porch. Couldn't quite bring myself to eat biscuits and gravy in the morning though. Visiting the World of Coca-Cola just before flying out. A total brain washing exercise, but very enjoyable. And very much liked Beverly (contrary to many other opinions on the internet) - but then again, I'd happily drink tonic water every day of the year... Looking forward to Paris in November!

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• Managing Social Relationships for the Enterprise – Part 1

  - by Michael Hylton

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Reggie Bradford, Senior Vice President, Oracle Today, Mark Hurd, President of Oracle, Thomas Kurian, Executive Vice President of Oracle and I discussed the strategic importance of how social media is impacting the enterprise and how it is changing the way customers, prospects employees and investors interact with brands worldwide. Oracle understands that the consumer is in control and as such, brands must evolve and change to meet growing needs. In addition, according to social media thought leader and Analyst from Altimeter Group, Jeremiah Owyang, companies now average 178 corporate-owned social media accounts. When Oracle added leading social marketing, listening analytics and development tools from Vitrue, Collective Intellect and Involver to its Oracle’s Cloud Services Suite we went beyond providing a single set of tools. We developed an entire framework to include a comprehensive social relationship management suite to help companies move beyond the social enterprise and achieve the social-enabled enterprise. The fundamental shift from transaction to engagement means that enterprises need not only a social strategy, but should also ensure that the information and data received from social initiatives flow back to marketing, sales, support and service. Doing so enables companies to deliver a proactive and compelling experience and provides analytics to turn engagement into opportunity – and ultimately that opportunity into revenue. On September 13, 2012, I am delighted to sit down with Jeremiah to further the discussion about how enterprises are addressing social media strategies and managing content. In addition, we will be taking your questions after the webinar via Twitter (@Oracle, @ReggieBradford, @cwfinn, @jowyang). Use #oracle and #socbiz to submit questions and follow the conversation. I look forward to speaking with you and answering your questions online. For more information about becoming a social-enabled enterprise, visit www.oracle.com/social. And don’t miss the insights of other social business thought leaders at www.oracle.com/goto/socialbusiness. Normal 0 false false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Arial","sans-serif"; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin;}

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• Why All The Hype Around Live Help?

  - by ruth.donohue

  I am pleased to introduce guest blogger, Damien Acheson today. Based in Cambridge, MA, Damien is the Product Marketing Manager for ATG’s Live Help products. Welcome, Damien!! BY DAMIEN ACHESON Why all the hype around live help? An eCommerce professional recently asked me: “Why all the hype around live chat and click to call?” I already have a customer service phone number that’s available to my online visitors. Why would I want to add live help? If anything, I want my website to reduce the number of calls to my contact center, not increase it!” The effect of adding live help to a website is counter-intuitive. Done right, live help doesn’t increase your call volume; it optimizes it by replacing traditional telephone calls with smarter, more productive, live voice and live chat interactions. This generates instant cost savings, and a measurable lift in sales and customer retention. A live help interaction differs from a traditional telephone call in six radical ways: Targeting. With live help you can target specific visitors at just the exact right time with a live call or live chat invitation based on hundreds of different parameters. For example, visitors who appear to hesitate before making a large purchase may receive a live help invitation, while others may not. Productivity. By reserving live voice to visitors with complex questions, and offering self-service and live chat for more simple interactions, agents with the right domain expertise can handle simultaneous queries and achieve substantial productivity gains. Routing. Live help interactions take into account visitors’ web context to intelligently route queries to the best available agent, thereby lifting first contact resolution. Context. Traditional telephone numbers force online customers to “change channels” and “start over” with a phone agent. With Live help, agents get the context of the web session and can instantly access the customer’s transaction details and account information, substantially reducing handle times. Interaction. Agents can solve a customer’s problem more effectively co-browsing and collaborating with the visitor in real-time to complete online forms and transactions. Analytics. Unlike traditional telephone numbers, live help allows you to tie Web analytics to customer satisfaction and agent performance indicators. To better understand these differences and advantages over traditional customer service, watch this demo on optimizing customer interactions with Live Help. Technorati Tags: ATG,Live Help,Commerce

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• Amazon.com Cutting Off Colorado Affiliates

  - by Joe Mayo

  I received an email from Amazon.com today, essentially cutting off my affiliate status because I'm in Colorado. Colorado recently passed legislation that requires retailers to either collect sales tax for on-line transactions or engage in an onerous process that makes you wish you had collected sales tax.  After I Tweeted this, Mike Jones tweeted a link to the legislation.  Here's an excerpt from Amazon.com's email: "Dear Colorado-based Amazon Associate: We are writing from the Amazon Associates Program to inform you that the Colorado government recently enacted a law to impose sales tax regulations on online retailers. The regulations are burdensome and no other state has similar rules. The new regulations do not require online retailers to collect sales tax. Instead, they are clearly intended to increase the compliance burden to a point where online retailers will be induced to "voluntarily" collect Colorado sales tax -- a course we won't take. We and many others strongly opposed this legislation, known as HB 10-1193, but it was enacted anyway. Regrettably, as a result of the new law, we have decided to stop advertising through Associates based in Colorado. We plan to continue to sell to Colorado residents, however, and will advertise through other channels, including through Associates based in other states. There is a right way for Colorado to pursue its revenue goals, but this new law is a wrong way. As we repeatedly communicated to Colorado legislators, including those who sponsored and supported the new law, we are not opposed to collecting sales tax within a constitutionally-permissible system applied even-handedly. The US Supreme Court has defined what would be constitutional, and if Colorado would repeal the current law or follow the constitutional approach to collection, we would welcome the opportunity to reinstate Colorado-based Associates. You may express your views of Colorado's new law to members of the General Assembly and to Governor Ritter, who signed the bill. Your Associates account has been closed as of March 8, 2010, and we will no longer pay advertising fees for customers you refer to Amazon.com after that date. Please be assured that all qualifying advertising fees earned prior to March 8, 2010, will be processed and paid in accordance with our regular payment schedule. Based on your account closure date of March 8, any final payments will be paid by May 31, 2010. We have enjoyed working with you and other Colorado-based participants in the Amazon Associates Program, and wish you all the best in your future.   Best Regards,   The Amazon Associates Team"

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• Oracle 5th Annual Maintenance Summit - Orlando March 22-23, 2011

  - by stephen.slade(at)oracle.com

  It's not too late to register today or tomorrow for this exclusive 'Maintenance Professionals Only" event.  In 4 tracks, 27 customer and partner speakers will present case studies and success stories in these 'no-sell zone' sessions. The take-aways will be worth attending!This "2 in 1" event combines a Customer Showcase featuring Orlando Utilities Commission (OUC) and Maintenance Summit.  OUC - the local municipal utility providing residential, commercial, and industrial customers with clean, reliable, and affordable electric and water services - will open the event with their CIO as keynote speaker, and host tours of their fleet, facility, and power generation operations. Recognized as a green leader, OUC has been the most reliable power provider in Florida the past 9 years due, in large part, to the operational efficiencies of its plant and asset maintenance systems. This Summit will feature breakout session tracks for EBS, JD Edwards, PeopleSoft and Sustainability. Highlights include over 12 Oracle solution demo stations, over 25 interactive breakout sessions, pool-side networking reception with live band, partner exhibit pavilion and special appearance by Sean D. Tucker, Team Oracle Stunt-Pilot!  Dates:                   March 22-23, 2011 Location:             Orlando World Center Marriott, Orlando, Florida Evite:                     http://www.oracle.com/us/dm/h2fy11/65971-nafm10019768mpp191c003-oem-304204.html Highlights:          Keynotes, Oracle Expert Demo Stations, Interactive Breakout Sessions, Networking Reception, Partner Pavilion, Speakers Tracks:                 EBS, JDE, PSFT, Sustainability Tours:                  Orlando Utility Operations, Fleet and Facility Oracle Demo Stations:  Agile, AutoVue, Primavera, MOC/SSDM, Utilities, PIM, PDQ, UCM, On Demand, Business Accelerators, Facilities Work Management, EBS Enterprise Asset Management, PeopleSoft Maintenance Management, Technology, Hardware/Sun. Partner-Sponsors:   Viziya, Global PTM, MiPro, Asset Management Solutions, Venutureforth, Impac Services, EAM Master, LLC, Meridium

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• A Complete Customer Experience Solution (3 of 3 in 'No Customer Left Behind' Series)

  - by Kathryn Perry

  A guest post by David Vap, Group Vice President, Oracle Applications Product Development In my previous post, I talked about taking three concrete steps to improve your customers' overall experiences: 1) understand your customer, 2) empower your ecosystem, and 3) adapt your business. To do these effectively and efficiently, it's important to find the right technology that can bridge the gaps across your channels, interactions, departments, and repositories. Oracle has spent the past three years and more than six billion dollars acquiring and developing some of the world's best-of-breed applications. The result is the most comprehensive customer experience (CX) portfolio offering in the World - bar none: ATG Best in Class Selling Experiences Fatwire Best in Class Marketing Experiences Inquira Best in Class Support Experiences Endecca Best in Class Search Experiences RightNow Best in Class Service Experiences Vitrue & Involver Best in Class Social Marketing Collective Intellect Best In Class Social Listening We don't expect organizations to eat the CX elephant in one bite, nor should they try to. There are key strategic initiatives within each of the four main pillars of our customer experience offering for which we deliver solutions: 1. Customer Experience for Marketing Social Listening and Engagement Social Marketing Marketing Websites Demand Generation and Lead Management Marketing and Loyalty Management 2. Customer Experience for Commerce Search, Navigation & Content Delivery Cross-Channel Commerce Targeting & Product Recommendations Social Commerce Order Management & Fulfillment Retail Store Operations 3. Customer Experience for Sales Sales Force Automation Social Selling Territory & Quota Management Revenue Forecasting Partner Relationship Management Quote to Cash Incentive Compensation 4. Customer Experience for Service Cross-Channel Customer Service Knowledge Management Social Customer Service Eligibility Management Contracts, Assets, and Entitlements Industry-Specific Solutions eBilling Oracle's customer experience portfolio is socially infused at each layer of our pillars rather than simply bolted on as a side process. This combines with the power of the Cloud to run the parts of the solution that need the access, efficiency, and agility from a managed infrastructure. You can get the compliance control from on-premise backbone infrastructure systems that run your business and don't change that often. Please take advantage of our teams of Oracle customer experience professionals and our key agency and technology partner ecosystem. They can help you develop strategic solution roadmaps that build and deliver customer experience and that are tailored to your business needs and objectives. No one has built a better customer service portfolio to manage the entire customer journey than Oracle. It is backed by CX thought leadership programs, a commitment from our executives, and a worldview that your technology decisions must be driven by your customer experiences to succeed. If you’d like to follow up on this conversation, please leave a comment or contact me at [email protected]. You can get more information on Oracle’s complete customer experience solution here.

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• OTN Latinoamérica Tour 2012

  - by Dana Singleterry

  Better late than never. Sorry for the delay on getting this content up for all of you and thanks again for your attendance. A number of excellent questions came out of the sessions I delivered and herein I'm providing you with the content, in pdf format, for those sessions. I'm also providing pointers to Forms to ADF integration/migration as well as some details around OAF as used in E-Business Suite and ADF. Here's the sessions delivered by location. Click on any of the links to download the session content in pdf format. Montevideo Uruguay: Is Oracle ADF Simpler than Oracle Forms? Understanding the Fusion Development Platform Building Web Data Dashboards Without Coding Buenos Aires, Argentina: Is Oracle ADF Simpler than Oracle Forms? Developing Cross Device Mobile Applications Sao Paulo, Brazil Understanding the Fusion Development Platform Is Oracle ADF Simpler than Oracle Forms? A brief note on Form Integration & Migration: Does your organization have an Oracle Forms application that you'd like to migrate to ADF? Or, perhaps you're an Oracle Forms Developer and want to modernize your application development skills? If so, you've come to the right place! This section will strive to answer common questions that arise as you move from Forms to ADF. Our Oracle Forms Statement of Direction points out that Oracle is committed to the long-term support of Oracle Forms and Reports. However, many customers feel they are outgrowing their Forms applications. Users are demanding more sophisticated and interactive users interfaces. Executives are requiring SOA-enabled applications that integrate with peripheral services. Development leads are encouraging a more modern approach to application development, including adherence to design patterns like MVC. So even as Oracle still supports Forms, the list of reasons to move off of it is becoming more compelling and is only gaining further momentum by the fact that Oracle's own Fusion Applications are using ADF. Developers and organizations looking to align with both the technology stack and look-and-feel of Fusion Applications are choosing ADF, and thus reaping the benefits of years of best practices in enterprise application development that are baked into the ADF framework. So, if you decide to migrate off of Forms for any of these reasons, ADF is the way to go. Grant Ronald has published a video of our position on the subject, along with an ODTUG article explaining our direction. These materials explain that there are other migration tools/frameworks/paths, but the best choice is usually to follow Gartner's recommendation that if you are going to migrate off of Oracle Forms, ADF is the least risky and least costly migration path. Please visit the Oracle Forms page here. For details around OAF as used in E-Business Suite (EBS) and when to use ADF with EBS you can review the following blogs from Shay Shmeltzer. To ADF or to OAF? or Can I use ADF with Oracle E-Business Suite?

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• K2 4.5 Quick Thoughts

  I just finished attending a webcast on K2 4.5 and I thought Id share a few quick thoughts. Power User Story Improved Given it is just a presentation and I havent actually played with it, the story seemed improved and more believable that real world power users would be able to define workflows in SharePoint.  Power users who would be comfortable with Excel functions may be able to do some more worthwhile workflows since there is new support for inline functions and conditions.  The new SilverLight K2 designer seems pretty user friendly, though the dialog windows can really stack up which may get confusing.  I thought the neatest part was that the workflow can be defined just by starting with a SharePoint Lists settings which may be okay for some organizations and simpler workflows that dont need to define the workflow and push it through lots of testing in different environments.  The standalone K2 Studio is back.  In K2 2003 it was required because Visual Studio integration didnt exist.  Its back now for use by power users who need functionality up to the point of code.  Not sure if this Administration/Installation Installation is supposed to be simplified, with unattended install and other details I didnt catch.  Install and configuration has always seemed daunting to me so anything to improve that is good.  Related to that there is a new tool that is meant to help diagnose issues in your installation.  That may include figuring out missing permissions or services that arent running.  Also, now all K2 SharePoint features deployed as solutions. Dynamic SQL Service Broker Create a smart object to go against a table that you created, NOT the SmartBox.  This seems promising and something that maybe should have been there all along. Reference Event Allows you to call functionally that youve referenced, in the sample showing it was calling a web service that was referenced.  It seemed odd because it was really like writing code using dialogs (call constructor, set timeout, call web service method).  Seemed a little odd to me. Help We were reminded that help.k2.com site is newish site that is supposed to be the MSDN of K2 for partners and customers. VS 2010 Support Still no hard date on this, but what we were told is approximately 90 days after VS 2010 is officially released.Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• Safely deploying changes to production servers

  - by oazabir

  When you deploy incremental changes on a production server, which is running and live all the time, you some times see error messages like “Compiler Error Message: The Type ‘XXX’ exists in both…”. Sometimes you find Application_Start event not firing although you shipped a new class, dll or web.config. Sometimes you find static variables not getting initialized and so on. There are so many weird things happen on webservers when you incrementally deploy changes to the server and the server has been up and running for several weeks. So, I came up with a full proof house keeping steps that we always do whenever we deploy some incremental change to our websites. These steps ensure that the web sites are properly recycled , cached are cleared, all the data stored at Application level is initialized. First of all you should have multiple web servers behind load balancer. This way you can take one server our of the production traffic, do your deployment and house keeping tasks like restarting IIS, and then put it back. Then you can do it for the second server and so on. This ensures there’s no outage for customer. If you can do it reasonable fast, hopefully customers won’t notice discrepancy between the servers some having new code and some having old code. You should only do this when your changes aren’t drastic. For ex, you aren’t delivering a complete revamped UI. In that case, some users hitting server1 with latest UI will suddenly get a completely different experience and then on next page refresh, they might hit server2 with old code and get a totally different experience. This works for incremental non-dramatic changes only.   During deployment you should follow these steps: Take server X out of load balancer so that it does not get any traffic. Stop all windows services on the server. Stop IIS. Delete the Temporary ASP.NET folders of all .NET versions incase you have multiple .NET versions running. You can follow this link. Deploy the changes. Flush any distributed cache you have, for ex, Velocity or Memcached. Start IIS. Start the windows services on the server. Warm up all websites by hitting major URLs on the websites. You should have some automated script to do this. You can use tinyget to hit some major URLs, especially pages that take a lot of time to compile. Read my post on keeping websites warm with zero coding. Put server X back to load balancer so that it starts receiving traffic. That’s it. It should give you a clean deployment and prevent unexpected errors. You should print these steps and hang on the desk of your deployment guys so that they never forget during deployment pressure.

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• sell ccv good and fresh sell cvv all country fullz info

  - by underworld

  ICQ: 640240418 YH: underworld_cvv Mail: [email protected] WELCOME TO MY UNDERWORLD ! I'm is Professional seller,more than 5 years experience,i started work in 2008,i have sold cvv credit card to many customers all over the world. Selling cvv, fullz many country as: Canada,USA,Australia,UK...all And many country in Europe: Fr,Ger,Spain,Ita... I hope we will work together for a long time. Always sell cvv quality with high balance. I have a website but if you want buy cvv good price please contact me. Have Cvv with Bin or Cvv with DOB,VBV if customer claim. List Price Some Cvv (good price for good buyer) -Us: 5$ /1 -Us VBV-DOB : 8$ /1 -Us fullz : 40$ /1 -Us (amex,discover) : 8$ /1 -Ca : 10$ /1 -Ca DOB : 20$ /1 -Ca fullz : 50$ /1 -Ca with bin : 15$ /1 -Au : 10$ /1 -Au DOB : 20$ /1 -Uk : 10$ /1 -Uk DOB-VBV : 20$ /1 -Fr : 15$ /1 -Fr DOB-VBV : 25$ /1 -Ger : 18$ /1 -Ger with DOB : 25$ /1 -Spain : 15$ /1 -Spain Fullz : 40$ /1 -Ita : 15$ /1 -Ita with DOB : 25$ /1 -Japan : 15$ /1 -Japan with DOB : 25$ /1 Cvv random country -Denmark : 25$ /1 -Sweden : 20$ /1 -Switzerland : 20$ /1 -Slovakia : 20$ /1 -Netherlands : 18$ /1 -Mexico : 15 /1 -Middle East : 18$ /1 -New zeland : 18$ /1 -Asia : 15$ /1 -Ireland : 18$ /1 -Belgium : 15$ /1 -Taiwan : 15$ /1 -UAE : 20$ /1 And many country... Some Bins -Us bins: 517805,488893,492536,408181,542432,482880,374355,374372... -Ca bins: 450003,450008,451242,450060,549198,533833,519123,544612... -Uk bins: 4547,5506,5569,5404,5031,4921,5505,5506,4921,4550... -Ger bins: 492942,490762,530127... -Au bins: 543568,450605,494053,450606,456475,521893,519163... -Fr bins: 497847,497831,497841,497849,497820,497825,497833... -And others bins for others country... Format France fullz Nom : di murro Prenom : mariano Adresse : rue des caillettes Ville : Corbeil Essonnes Code Postale : 91100 Telephone : 33672492372 ========== (2eme Tape) ========== Nom de Bank : crédit agricole Nom de Carte Bancaire : di murro mariano Date de naissance : 12 / 02 / 1969 Type de carte : MasterCard Numero de carte : 5131018223855xxx Numero de compte : Date d'expiration : 10 / 2014 CVN : 336 -WARRANTY time is 12 HOURS. Any cvv purchase over 12 hours can not warranty. -If you buy over 30 cvvs, i will sell for you best price. -I will discount for you if you are reseller or you order everyday many on the next day. -I only accept payment money by PerfectMoney (PM) Western Union (WU) and MoneyGram. -I will prove to you that I am the best sellers. And make sure you will enjoy doing business with me. Contact: ICQ: 640240418 YH: underworld_cvv Mail: [email protected]

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• Manageability at Oracle Openworld: a Guide to sessions for Partners

  - by Javier Puerta

  A large number of sessions focusing on Manageability will be taking place during the week of Oracle Openworld in San Francisco. To help you organize your schedule I am including below a list of sessions and events around Manageability that you will find of interest. PARTNER SPECIFIC SESSIONS Date/Time/Location  Session   Monday, October 1st, 2011 at 15:30 - 18:00 PST Grand Hyatt San Francisco 345 Stockton Street, San Francisco (Conference Theater) (It is a 15 minute walk from OOW Moscone Center. See directions here) Exadata & Manageability EMEA Partner Community Forum.- Listen to other partners share their experiences in selling and implementing Exadata and Manageability projects, and have a direct dialogue with some of the Oracle executives that are driving the strategy of the company in these areas. Agenda Welcome - Hans-Peter Kipfer, VP, Engineered Systems Oracle EMEA Next challenges in building and managing clouds - Javier Cabrerizo, VP, Business Development for Exadata, Oracle Corp. Partner Experiences: IT modernization, simplification and cost reduction: The case of a customer in Transportation & Logistics with custom applications and SAP. - Francisco Bermudez, Country Leader Infrastructure Services, Capgemini, Spain Nvision cloud project - Dmitry Krasilov, Head of Oracle Competence Center, Nvision Group, Russia From Exadata Ready to Exadata Optimized: An ISV Experience - Miguel Alves, Product Business Solutions Manager, WeDo Technologies, Portugal To confirm your participation send an email to [email protected] Tuesday, Oct 2, 11:45 AM - 12:45 PM - Marriott Marquis - Golden Gate A Developing Services for Private and Public Clouds.- The Oracle Cloud provides new business opportunities, secures business applications and data, and provides operational efficiencies and cost savings. For customers lacking the skill or time to architect, develop, or build a cloud, there is a growing demand for services practice partners that can deliver and manage Oracle Cloud solutions. In this session,• Become familiar with services examples and use cases that demonstrate how an Oracle Cloud can provide a solution to a customer’s needs today• Learn about Oracle architecture and best practices available for an Oracle Cloud instances• Identify the right Oracle technology and the optimal model for meeting customer needs while providing excellent revenues and an optimal margin for services delivered Wednesday, Oct 3, 1:15 PM - 2:15 PM - Marriott Marquis - Golden Gate B Using Management Already Built into Oracle Products: Oracle Enterprise Manager .- Engineered into Oracle products are management capabilities ready to be used. In this session, applicable to all partners, understand the growing market opportunities and how to use or include Oracle Enterprise Manager as part of your solution or services. Other Cloud sessions for Partners at the Oracle PartnerNetwork Exchange  Click here.-     OOW CUSTOMER SESSIONS   Download the Focus On Oracle Enterprise Manager Cloud Control 12c (and Private Cloud) guide for a full list of Exadata OOW sessions.  

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• The importance of Unit Testing in BI

  - by Davide Mauri

  One of the main steps in the process we internally use to develop a BI solution is the implementation of Unit Test of you BI Data. As you may already know, I’ve create a simple (for now) tool that leverages NUnit to allow us to quickly create Unit Testing without having to resort to use Visual Studio Database Professional: http://queryunit.codeplex.com/ Once you have a tool like this one, you can start also to make sure that your BI solution (DWH and CUBE) is not only structurally sound (I mean, the cube or the report gets processed correctly), but you can also check that the logical integrity of your business rules is enforced. For example let’s say that the customer tell you that they will never create an invoice for a specific product-line in 2010 since that product-line is dismissed and will never be sold again. Ok we know that this in theory is true, but a lot of this business rule effectiveness depends on the fact the people does not do a mistake while inserting new orders/invoices and the ERP used implements a check for this business logic. Unfortunately these last two hypotesis are not always true, so you may find yourself really having some invoices for a product line that doesn’t exists anymore. Maybe this kind of situation in future will be solved using Master Data Management but, meanwhile, how you can give and idea of the data quality to your customers? How can you check that logical integrity of the analytical data you produce is exactly what you expect? Well, Unit Testing of a DWH or a CUBE can be a solution. Once you have defined your test suite, by writing SQL and MDX queries that checks that your data is what you expect to be, if you use NUnit (and QueryUnit does), you can then use a tool like NUnit2Report to create a nice HTML report that can be shipped via email to give information of data quality: In addition to that, since NUnit produces an XML file as a result, you can also import it into a SQL Server Database and then monitor the quality of data over time. I’ll be speaking about this approach (and more in general about how to “engineer” a BI solution) at the next European SQL PASS Adaptive BI Best Practices http://www.sqlpass.org/summit/eu2010/Agenda/ProgramSessions/AdaptiveBIBestPratices.aspx I’ll enjoy discussing with you all about this, so see you there! And remember: “if ain't tested it's broken!” (Sorry I don’t remember how said that in first place :-)) Share this post: email it! | bookmark it! | digg it! | reddit! | kick it! | live it!

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• Mexico leading in Business Transformation Strategies:

  - by [email protected]

  By John Burke Group Vice President Oracle Applications Business Unit     I recently completed a business tour in Mexico, and was surprised by both the economic vibrancy of the country and the thought leadership expressed by many of the customers I met.  An example of the economic vibrancy of the country: across the street from my hotel was the local Bentley dealership, Coach Store, Yves Saint Laurent and of course a Starbucks.  I only made it to Starbucks.  Both the Coach Store and YSL had a line of folks waiting to get in... As for thought leadership, there were several illustrations only on the first day. I had the opportunity to meet with a branch of the Mexican Federal Government. Their questions were not about clerical task automation, far from it! We discussed citizen on-line access to fees and services - for example looking up the duty on an international goods shipment, or tracking that my taxes have been received, or the status of my request for a certain service.  Eligibility, policies and status.  Having an integrated rules or policy automation system that would allow businesses and citizens to access accurate information and ensure the proper collection of fees and payment for 3rd party provided services.    Then in the afternoon, I met with the owner of a roofing company (note: most roofs in Mexico are flat and made of cement).  This CEO started discussing how he wanted to transform his business from a cement products company to a service company and market 5-10-15 year service contracts which would guarantee the structural integrity of the roof and of course that the roof would remain waterproof.  Although his products were guaranteed, they required an annual inspection and most home owners never schedule that inspection until it is too late and water damage has occurred.  These emergency calls reduce his margin and reduce customer satisfaction.  This lead to a discussion of business models in general and why long term differentiation can only come from service, not just for the music or news industries, but also for roofing companies!    I completely agreed with the transformational concepts described in both meetings and quickly understood why there is a Bentley dealership near my hotel.    

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• Oracle OpenWorld Series: All Things Mobile

  - by Michelle Kimihira

  I caught up with Joe Huang, Senior Principal Product Manager, Mobile Application Development Framework to hear about his recommendations for Oracle OpenWorld. Use this Focus On document, which provides a roadmap to must-attend sessions and demos. By Joe Huang This year’s OpenWorld promises to be “THE” event for anyone interested in mobile enterprise applications.  Although Oracle has had a rich portfolio of mobile products for many years now, there is a much stronger focus on mobile this year.  Every single one of our customers is looking to develop a mobile strategy and bring key business processes to mobile users, and as you will see in the various keynotes, sessions, and demos during OpenWorld, Oracle is clearly the leader in mobile technologies and applications. Look for mobile development technologies being demonstrated in the Oracle Red Lounge located at Moscone North Upper Lobby, where innovative technologies from Oracle are being showcased.  A few select sessions where mobile development technologies will be highlighted: Monday, 10/1 10:45 AM – 11:45 AM GEN9398: The Future Development for Oracle Fusion – From Desktop to Mobile to Cloud See the latest and greatest in Oracle development technologies.  A key customer will be demonstrating the application they built using beta version of ADF Mobile. Marriott Marquis, Salon 8 Monday, 10/1 1:45 PM – 2:45 PM GEN11554: Extend Oracle Applications to Mobile Devices with Oracle’s Mobile Technologies – See how to leverage Oracle’s development technology like ADF Mobile to mobilize Oracle applications. Moscone West, 3002/3004 Monday, 10/1 4:45 PM – 5:45 PM GEN11451: Building a Mobile Applications with Oracle Cloud See how Oracle offers a simpler way of developing and deploying cross-device mobile applications, enabling you to access applications, data and services from mobile channels in an easier way. Moscone West, 2002/2004 Tuesday, 10/2 11:45 AM – 12:45 PM CON3824: Mobile-Enabled Oracle Fusion Middleware and Enterprise Applications with Oracle ADF See how Oracle Fusion Middleware and ADF Mobile together delivers a complete and powerful platform for enterprise mobile applications.  A key customer will also be demonstrating a application built using ADF Mobile beta, that extends Oracle application to mobile devices. Moscone South, 306 Additional Information ·         Relevant Blogs: Oracle OpenWorld Countdown Begins ,  Best of Oracle Fusion Middleware, Fusion Middleware for Enterprise Applications, Amit Zavery’s General Session, Hassan Rizvi's General Session, Oracle OpenWorld Blog ·         Focus On Docs: Best of Oracle Fusion Middleware, Fusion Middleware for Enterprise Applications,  Mobile ·         Product Information on Oracle.com: Oracle Fusion Middleware ·         Subscribe to our regular Fusion Middleware Newsletter ·         Follow us on Twitter and Facebook

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• Looking for Cutting-Edge Data Integration: 2014 Excellence Awards

  - by Sandrine Riley

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 It is nomination time!!! This year's Oracle Fusion Middleware Excellence Awards will honor customers and partners who are creatively using various products across Oracle Fusion Middleware. Think you have something unique and innovative with one or a few of our Oracle Data Integration products? We would love to hear from you! Please submit today. The deadline for the nomination is June 20, 2014. What you win: An Oracle Fusion Middleware Innovation trophy One free pass to Oracle OpenWorld 2014 Priority consideration for placement in Profit magazine, Oracle Magazine, or other Oracle publications & press release Oracle Fusion Middleware Innovation logo for inclusion on your own Website and/or press release Let us reminisce a little… For details on the 2013 Data Integration Winners: Royal Bank of Scotland’s Market and International Banking and The Yalumba Wine Company, check out this blog post: 2013 Oracle Excellence Awards for Fusion Middleware Innovation… and the Winners for Data Integration are… and for details on the 2012 Data Integration Winners: Raymond James and Morrisons, check out this blog post: And the Winners of Fusion Middleware Innovation Awards in Data Integration are…  Now to view the 2013 Winners (for all categories). We hope to honor you! Here's what you need to do:  Click here to submit your nomination today.  And just a reminder: the deadline to submit a nomination is 5pm Pacific Time on June 20, 2014. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}

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• Tips on ensuring Model Quality

  - by [email protected]

  Given enough data that represents well the domain and models that reflect exactly the decision being optimized, models usually provide good predictions that ensure lift. Nevertheless, sometimes the modeling situation is less than ideal. In this blog entry we explore the problems found in a few such situations and how to avoid them.1 - The Model does not reflect the problem you are trying to solveFor example, you may be trying to solve the problem: "What product should I recommend to this customer" but your model learns on the problem: "Given that a customer has acquired our products, what is the likelihood for each product". In this case the model you built may be too far of a proxy for the problem you are really trying to solve. What you could do in this case is try to build a model based on the result from recommendations of products to customers. If there is not enough data from actual recommendations, you could use a hybrid approach in which you would use the [bad] proxy model until the recommendation model converges.2 - Data is not predictive enoughIf the inputs are not correlated with the output then the models may be unable to provide good predictions. For example, if the input is the phase of the moon and the weather and the output is what car did the customer buy, there may be no correlations found. In this case you should see a low quality model.The solution in this case is to include more relevant inputs.3 - Not enough cases seenIf the data learned does not include enough cases, at least 200 positive examples for each output, then the quality of recommendations may be low. The obvious solution is to include more data records. If this is not possible, then it may be possible to build a model based on the characteristics of the output choices rather than the choices themselves. For example, instead of using products as output, use the product category, price and brand name, and then combine these models.4 - Output leaking into input giving the false impression of good quality modelsIf the input data in the training includes values that have changed or are available only because the output happened, then you will find some strong correlations between the input and the output, but these strong correlations do not reflect the data that you will have available at decision (prediction) time. For example, if you are building a model to predict whether a web site visitor will succeed in registering, and the input includes the variable DaysSinceRegistration, and you learn when this variable has already been set, you will probably see a big correlation between having a Zero (or one) in this variable and the fact that registration was successful.The solution is to remove these variables from the input or make sure they reflect the value as of the time of decision and not after the result is known. 

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