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• Partners, Start your Engines

  - by Kristin Rose

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Hello speed racer - OPN here to inform you that in case you missed it, our ISV Focused PartnerCast took place last week in Oracle’s Redwood Shores studio. Without a roadblock in site, Oracle’s key drivers discussed topics like Optimized and Oracle’s Cloud offerings; even OPN partner MSC took it to the next level by stopping by to share with us their first hand experience with the Oracle Exastack Optimized program. By stepping into Oracle’s ”Motor Speedway”, better known as the Exastack lab, MSC was able to fine tune, test and optimize their application on Oracle Exadata, as well as gain outstanding expertise on several technical areas such as optimizing multithreaded applications and database tuning. By optimizing their solution, MSC has “decreased their deployment time and saw a 30 percent performance improvement in database.” Sounds like someone’s gearing up for an “Oracle Indy 500.” By achieving Oracle Exadata Optimized status, MSC is putting performance in the driver’s seat, and their customers at the front of the race by delivering a solution that is tuned for performance, scalability and reliability. So go ahead and let the Oracle Exastack Optimized pit crew take you to the finish line. Learn how to go from 0-60 by watching MSC’s segment of the ISV Focused PartnerCast below. Ready… Set… Optimize! The OPN Communications Team

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• How Big Data and Social Won the Election

  - by Mike Stiles

  The story of big data’s influence on the outcome of the US Presidential election is worth a good look, because a) it’s a harbinger of things to come, and b) it’s an example of similar successes available to any enterprise seriously resourcing integrated big data, modeling, and data-driven execution on all assets, including social. Obama campaign manager Jim Messina fielded a data and analytics brain trust 5 times larger than 2008. At that time, there were numerous databases from various sources, few of them talking to each other. This time, the mission was to be metrics-centered and measure everything measurable, and in context with all the other data. Big data showed them exactly what they needed to know and told them what to do about it. It showed them women 40-49 on the west coast would donate big money if they got to eat with George Clooney. Women on the east coast would pony up to hang out with Sarah Jessica Parker. Extensive daily modeling showed them what kinds of email appeals, from who, and to whom, would prove most successful in raising cash, recruiting volunteers, and getting out the vote. Swing state voters were profiled and approached with more customized targeting that at any time in history. Ads were purchased on specific shows watched by the targets, increasing efficiency 14% over traditional media buys. For all the criticism of the candidate’s focus on appearing on comedy and entertainment shows, and local radio morning shows, that’s where the data sent them to reach the voters most likely to turn out for them. And then there was social. Again, more than in any other election, Facebook was used for virtual, highly efficient door-to-door canvasing. Facebook fans got pictures of friends in swing states and were asked to encourage them to act. Using that approach, 1 in 5 peer-to-peer appeals led to the desired action. Assumptions, gut, intuition, campaign experience, all took a backseat to strategy shifts solidly backed up by data. Zeroing in on demographics likely to back the President and tracking their mood daily literally changed the voter landscape. The Romney team watched Obama voters appear seemingly out of thin air. One Obama campaign aide said, “We ran the election 66,000 times every night.” Which brings us to your organization. If you’re starting to feel like the battle-cry of “but this is the way we’ve always done it” is starting to put you in an extremely vulnerable position, you’re right. Social has become a key communication tool of the 21st century. Failing to use it, or failing to invest in a deep understanding of who your customers and prospects are so the content you post there will achieve desired actions and results, will leave you waking up one morning wondering, “What happened?”@mikestilesPhoto stock.xchng

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• Impressions from VMworld - Clearing up Misconceptions

  - by Monica Kumar

  Gorgeous sunny weather…none of the usual summer fog…the Oracle Virtualization team has been busy at VMworld in San Francisco this week. From the time exhibits opened on Sunday, our booth staff was fully engaged with visitors. It was great to meet with customers and prospects, and there were many…most with promises to meet again in October at Oracle OpenWorld 2012. Interests and questions ran the gamut - from implementation details to consolidating applications to how does Oracle VM enable rapid application deployment to Oracle support and licensing. All good stuff! Some inquiries are poignant and really help us get at the customer pain points. Some are just based on misconceptions. We’d like to address a couple of common misconceptions that we heard: 1) Rapid deployment of enterprise applications is great but I don’t do this all the time. So why bother? While production applications don’t get updated or upgraded as often, development and QA staging environments are much more dynamic. Also, in today’s Cloud based computing environments, end users expect an entire solution, along with the virtual machine, to be provisioned instantly, on-demand, as and when they need to scale. Whether it’s adding a new feature to meet customer demands or updating applications to meet business/service compliance, these environments undergo change frequently. The ability to rapidly stand up an entire application stack with all the components such as database tier, mid-tier, OS, and applications tightly integrated, can offer significant value. Hand patching, installation of the OS, application and configurations to ensure the entire stack works well together can take days and weeks. Oracle VM Templates provide a much faster path to standing up a development, QA or production stack in a matter of hours or minutes. I see lots of eyes light up as we get to this point of the conversation. 2) Oracle Software licensing on VMware vSphere In the world of multi-vendor IT stacks, understanding license boundaries and terms and conditions for each product in the stack can be challenging.  Oracle’s licensing, though, is straightforward.  Oracle software is licensed per physical processor in the server or cluster where the Oracle software is installed and/or running.  The use of third party virtualization technologies such as VMware is not allowed as a means to change the way Oracle software is licensed.  Exceptions are spelled out in the licensing document labeled “Hard Partitioning". Here are some fun pictures! Visitors to our booth told us they loved the Oracle SUV courtesy shuttles that are helping attendees get to/from hotels. Also spotted were several taxicabs sporting an Oracle banner! Stay tuned for more highlights across desktop and server virtualization as we wrap up our participation at VMworld.

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• Gamification in the enterprise updates, September edition

  - by erikanollwebb

  Things have been a little busy here at GamifyOracle.  Last week, I attended a small conference in San Diego on Enterprise Gamification.  Mario Herger of SAP, Matt Landes of Google and I were on a panel discussion about how to introduce and advocate gamification in your organization.  I gave a talk as well as a workshop on gamification.  The workshop was a new concept, to take our Design Jam from Applications User Experience and try it with people outside of user experience.  I have to say, the whole thing was a great success, in great part because I had some expert help from Teena Singh from Apps UX.  We took a flow from expense reporting and created a scenario about sales reps who are on the road a lot and how we needed them to get their expense reports filed by the end of the fiscal year.  We divided the attendees into groups and gave them a little over two hours to work out how they might use game mechanics to gamify the flows.   We even took the opportunity to re-use the app our fab dev team in our Mexico Development Center put together to gamify the event including badges, points, prizes and a leaderboard.  Since I am a firm believer that you can't gamify everything (or at least, not everything well), I focused my talk prior to the workshop on when it works, and when it might not, including pitfalls to gamifying badly.  I was impressed that the teams all considered what might go wrong with gamifying expenses and built into their designs some protections against that.  I can't wait to take this concept on the road again, it really was a fun day. Now that we have gotten through that set of events, we're wildly working on our next project for next week.  I'm doing a focus group at Oracle OpenWorld on Gamification in the Enterprise.  To do that, Andrea Cantu and I are trying to kill as many trees as possible while we work out some gamification concepts to present (see proof below!).  It should be a great event and I'm hoping we learn a lot about what our customers think about the use of gamification in their companies and in the products they use. So that's the news so far from GamifyOracle land.  I'll try to get more out about those events and more after next week. And if you will be at OOW, ping me and we can discuss in person!  I'd love to know what everyone is thinking in the area.

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• SmartView 11.1.2.2.103 - Support for MS Office 64 added

  - by THE

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 (thanks to Nancy, who shared this with me)  New for Smart View v11.1.2.2.103, Patch 14362638,   Microsoft Office 64-bit is now supported:  Information for 64-Bit Microsoft Office Installations: In this release, Smart View supports the 64-bit version on Microsoft Office. If you use 64-bit Office, please note the following: Oracle provides separate Smart View installation files for 64-bit and 32-bit Office systems. . smartview-x64.exe is the file for 64-bit Office installations. smartview.exe is the file for 32-bit Office installations. The 64-bit version of Smart View pertains only to the 64-bit version of Microsoft Office and not to the version of the operating system. Customers with 64-bit operating systems and the 32-bit version of Microsoft Office should install the 32-bit version of Smart View. You cannot install the 64-bit version of Smart View from EPM Workspace (13530466). Although Planning Offline is supported for 64-bit operating systems, it is not supported for 64-bit Smart View installations. If you use Planning Offline with Smart View, you must use the 32-bit version of Smart View and the 32-bit version of Microsoft Office. In 64-bit versions of Excel 2010 SP1, the presence of Smart View functions may cause Excel to terminate abruptly and may prevent Copy Data Point and Paste Data Point functions from working. This is a Microsoft issue, and a service request has been filed with Microsoft. Workaround: Until the Microsoft fix, use the 32-bit version of Smart View. (13606492) The Smart View function migration utility is not supported on 64-bit Office. (14342207) /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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• Using a SQL Prompt snippet with template parameters

  - by SQLDev

  As part of my product management role I regularly attend trade shows and man the Red Gate booth in the vendor exhibition hall. Amongst other things this involves giving product demos to customers. Our latest demo involves SQL Source Control and SQL Test in a continuous integration environment. In order to demonstrate quite how easy it is to set up our tools from scratch we start the demo by creating an entirely new database to link to source control, using an individual database name for each conference attendee. In SQL Server Management Studio this can be done either by selecting New Database from the Object Explorer or by executing “CREATE DATABASE DemoDB_John” in a query window. We recently extended the demo to include SQL Test. This uses an open source SQL Server unit testing framework called tSQLt (www.tsqlt.org), which has a CLR object that requires EXTERNAL_ACCESS to be set as follows: ALTER DATABASE DemoDB_John SET TRUSTWORTHY ON This isn’t hard to do, but if you’re giving demo after demo, this two-step process soon becomes tedious. This is where SQL Prompt snippets come into their own. I can create a snippet named create_demo_db for this following: CREATE DATABASE DemoDB_John GO USE DemoDB_John GO ALTER DATABASE DemoDB_John SET TRUSTWORTHY ON Now I just have to type the first few characters of the snippet name, select the snippet from SQL Prompt’s candidate list, and execute the code. Simple! The problem is that this can only work once due to the hard-coded database name. Luckily I can leverage a nice feature in SQL Server Management Studio called Template Parameters. If I modify my snippet to be: CREATE DATABASE <DBName,, DemoDB_> GO USE <DBName,, DemoDB_> GO ALTER DATABASE <DBName,, DemoDB_> SET TRUSTWORTHY ON Once I’ve invoked the snippet, I can press Ctrl-Shift-M, which calls up the Specify Values for Template Parameters dialog, where I can type in my database name just once. Now you can click OK and run the query. Easy. Ideally I’d like for SQL Prompt to auto-invoke the Template Parameter dialog for all snippets where it detects the angled bracket syntax, but typing in the keyboard shortcut is a small price to pay for the time savings.

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• WebCenter Customer Spotlight: American Home Mortgage

  - by Michelle Kimihira

  Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter Solution Summary American Home Mortgage Servicing Inc. (AHMSI) is a 3,000 employee company based in Coppell, Texas and provides services to homeowners and loan investors. With a multibillion portfolio under management, AHMSI is one of the country's largest servicers of Alt-A and subprime loans. AHMSI implemented a public-facing secure Web portal using Oracle WebCenter Suite to help investors make informed decisions more quickly and automated much of the investor approval process AHMSI reduced the time needed to process loan modification from approximately 30 days to one week.  UsingOracle WebCenter Content AHMSI can now share strategic & sensitive content in compliance with the various governance regulations.  Company OverviewAmerican Home Mortgage Servicing Inc. provides services to homeowners and loan investors. Whether a borrower holds a traditional, Alt-A, payment option, or subprime loan, the company's highly trained experts are committed to providing high levels of service as they work to address each customer's needs. AHMSI also carefully manages the loan portfolios of investors. With a multibillion portfolio under management, AHMSI is one of the country's largest servicers of Alt-A and subprime loans.  Challenges AHMSI’s biggest challenge was to improve security by minimizing the use of e-mail and FTP sites to share sensitive mortgage loan data with third parties, including estate investors.  Solutions AHMSI implemented Oracle WebCenter Suite to deploy a public-facing Web portal, enabling authorized external users to view content stored on the content server and Oracle WebCenter Content  to create a secure storage area for daily, weekly, and monthly reports. They leveraged the standard group spaces in Oracle WebCenter Portal to enable business users to collaborate more effectively.  Results By automating much of the investor approval process, they reduced the time needed to process loan modifications from approximately 30 days to one week and greatly minimized the use of e-mail and FTP sites to share information. Investors can now view supporting materials including real-time loan information and call center data to help them make more informed decisions more quickly.  The implemented solution complies with various government regulations in dealings with real estate investors.  “To maintain our commitment to providing customers with the highest possible levels of services while creating a competitive advantage for our business, we needed to be able to share strategic and sensitive content in a safe and secure manner. With Oracle WebCenter, we have a flexible and modern user experience platform that allows us to securely, reliably and efficiently manage our portfolio of sensitive data and share it with our business partners. This not only helps ensure compliance with various government regulations, it accelerates processes and supports more informed decision making.” Vince Holt, Manager, Application Management, American Home Mortgage Servicing, Inc.  Additional Information AHMSI Customer Snapshot  Oracle WebCenter Suite Oracle WebCenter Content Oracle WebCenter Portal Oracle Fusion Middleware

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• Started wrong with a project. Should I start over?

  - by solidsnake

  I'm a beginner web developer (one year of experience). A couple of weeks after graduating, I got offered a job to build a web application for a company whose owner is not much of a tech guy. He recruited me to avoid theft of his idea, the high cost of development charged by a service company, and to have someone young he can trust onboard to maintain the project for the long run (I came to these conclusions by myself long after being hired). Cocky as I was back then, with a diploma in computer science, I accepted the offer thinking I can build anything. I was calling the shots. After some research I settled on PHP, and started with plain PHP, no objects, just ugly procedural code. Two months later, everything was getting messy, and it was hard to make any progress. The web application is huge. So I decided to check out an MVC framework that would make my life easier. That's where I stumbled upon the cool kid in the PHP community: Laravel. I loved it, it was easy to learn, and I started coding right away. My code looked cleaner, more organized. It looked very good. But again the web application was huge. The company was pressuring me to deliver the first version, which they wanted to deploy, obviously, and start seeking customers. Because Laravel was fun to work with, it made me remember why I chose this industry in the first place - something I forgot while stuck in the shitty education system. So I started working on small projects at night, reading about methodologies and best practice. I revisited OOP, moved on to object-oriented design and analysis, and read Uncle Bob's book Clean Code. This helped me realize that I really knew nothing. I did not know how to build software THE RIGHT WAY. But at this point it was too late, and now I'm almost done. My code is not clean at all, just spaghetti code, a real pain to fix a bug, all the logic is in the controllers, and there is little object oriented design. I'm having this persistent thought that I have to rewrite the whole project. However, I can't do it... They keep asking when is it going to be all done. I can not imagine this code deployed on a server. Plus I still know nothing about code efficiency and the web application's performance. On one hand, the company is waiting for the product and can not wait anymore. On the other hand I can't see myself going any further with the actual code. I could finish up, wrap it up and deploy, but god only knows what might happen when people start using it. What do you think I should do?

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• NEW: Oracle Certification Exam Preparation Seminars

  - by Harold Green

  Hi Everyone, I am really excited about a new offering that we are announcing this week - Oracle Certification Exam Preparation Seminars. These are something that will make a big difference for many of you in your efforts to become certified and move your career forward. They are also something that have previously only been available (but very popular) to the limited number of customers who have attended our annual conferences in San Francisco (Oracle OpenWorld and JavaOne). These are the first in a series of offerings that we are releasing over the next few months. So for those of you either preparing or considering Oracle certification - keep watching here on the blog, Facebook, Twitter and the Oracle Certification website for additional announcements related to our most popular certification areas. Details of the new Exam Preparation Seminars are found below: NEW: ORACLE CERTIFICATION EXAM PREPARATION SEMINARS Becoming Oracle certified is a great way to build your career, gain additional credibility and improve your earning power. We know that the decision to become certified is not trivial. Our surveys indicate that people consider their time investment a critical factor in their decision to become certified. Your time is important. In order to help candidates maximize the efficiency of their study time we are releasing a new series of video-based seminars called Exam Preparation Seminars. These seminars are patterned after the extremely popular Exam Cram sessions that until now have only been available at our annual customer conferences (Oracle Open World and JavaOne). Beginning today they are now available to anyone, anywhere as a part of this Exam Prep Seminar series. Features: Fast-paced objective by objective review of the exam topics - led by top Oracle University instructors 24/7 access through Oracle University's training on demand platform. Ability to re-watch all or part of the the seminar. All the conveniences of video-based training: start, stop, fast-forward, skip, rewind, review. Tips that will help you better understand what you need to know to pass the exam. The Exam Preparation Seminars are meant to help anyone with a working knowledge of the technology get that extra boost to help them finalize their preparation, and will help anyone who wants a better understanding of the the depth and breadth of the exam topics and objectives. Benefits: Save time by understanding what you should study. Makes you efficient because you will understand the breadth and depth of each of the exam topics. Helps you create a better, more efficient study plan. Improves your confidence in your skills and ability to pass the certification exam. Exam Preparation Seminars are available individually, or in convenient Value Packages (which include the Exam Preparation Seminar, and an exam voucher which includes one free-retake if you need it). Currently we are releasing two seminars - one for DBA SQL and one for DBA Administration I. Additional offerings are in process. Find out more: General WEB: Oracle Certification Exam Preparation Seminars VIDEO: Exam Preparation Seminars Promo (1:27) Oracle Database Administration I (11g, 10g) VIDEO: Instructor Introduction (1:08) VIDEO: Sample Video (2:16) Oracle Database SQL VIDEO: Instructor Introduction (1:08) VIDEO: Sample Video (2:16)

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• Harnessing Business Events for Predictive Decision Making - part 1 / 3

  - by Sanjeev Sharma

  Businesses have long relied on data mining to elicit patterns and forecast future demand and supply trends. Improvements in computing hardware, specifically storage and compute capacity, have significantly enhanced the ability to store and analyze mountains of data in ever shrinking time-frames. Nevertheless, the reality is that data growth is outpacing storage capacity by a factor of two and computing power is still very much bounded by Moore's Law, doubling only every 18 months.Faced with this data explosion, businesses are exploring means to develop human brain-like capabilities in their decision systems (including BI and Analytics) to make sense of the data storm, in other words business events, in real-time and respond pro-actively rather than re-actively. It is more like having a little bit of the right information just a little bit before hand than having all of the right information after the fact. To appreciate this thought better let's first understand the workings of the human brain.Neuroscience research has revealed that the human brain is predictive in nature and that talent is nothing more than exceptional predictive ability. The cerebral-cortex, part of the human brain responsible for cognition, thought, language etc., comprises of five layers. The lowest layer in the hierarchy is responsible for sensory perception i.e. discrete, detail-oriented tasks whereas each of the above layers increasingly focused on assembling higher-order conceptual models. Information flows both up and down the layered memory hierarchy. This allows the conceptual mental-models to be refined over-time through experience and repetition. Secondly, and more importantly, the top-layers are able to prime the lower layers to anticipate certain events based on the existing mental-models thereby giving the brain a predictive ability. In a way the human brain develops a "memory of the future", some sort of an anticipatory thinking which let's it predict based on occurrence of events in real-time. A higher order of predictive ability stems from being able to recognize the lack of certain events. For instance, it is one thing to recognize the beats in a music track and another to detect beats that were missed, which involves a higher order predictive ability.Existing decision systems analyze historical data to identify patterns and use statistical forecasting techniques to drive planning. They are similar to the human-brain in that they employ business rules very much like mental-models to chunk and classify information. However unlike the human brain existing decision systems are unable to evolve these rules automatically (AI still best suited for highly specific tasks) and  predict the future based on real-time business events. Mistake me not,  existing decision systems remain vital to driving long-term and broader business planning. For instance, a telco will still rely on BI and Analytics software to plan promotions and optimize inventory but tap into business events enabled predictive insight to identify specifically which customers are likely to churn and engage with them pro-actively. In the next post, i will depict the technology components that enable businesses to harness real-time events and drive predictive decision making.

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• Pay in the future should make you think in the present

  - by BuckWoody

  Distributed Computing - and more importantly “-as-a-Service” models of computing have a different cost model. This is something that sounds obvious on the surface but it’s often forgotten during the design and coding phase of a project. In on-premises computing, we’re used to purchasing a server and all of the hardware infrastructure and software licenses needed not only for one project, but several. This is an up-front or “sunk” cost that we consume by running code the organization needs to perform its function. Using a direct connection over wires you’ve already paid for, we don’t often have to think about bandwidth, hits on the data store or the amount of compute we use - we just know more is better. In a pay-as-you-go model, however, each of these architecture decisions has a potential cost impact. The amount of data you store, the number of times you access it, and the amount you send back all come with a charge. The offset is that you don’t buy anything at all up-front, so that sunk cost is freed up. And financial professionals know that money now is worth more than money later. Saving that up-front cost allows you to invest it in other things. It’s not just that you’re using things that now cost money - it’s that the design itself in distributed computing has a cost impact. That can be a really good thing, such as when you dynamically add capacity for paying customers. If you can tie back the cost of a series of clicks to what a user will pay to do so, you can set a profit margin that is easy to track. Here’s a case in point: Assume you are using a large instance in Windows Azure to compute some data that you retrieve from a SQL Azure database. If you don’t monitor the path of the application, you may not know what you are really using. Since you’re paying by the size of the instance, it’s best to maximize it all the time. Recently I evaluated just this situation, and found that downsizing the instance and adding another one where needed, adding a caching function to the application, moving part of the data into Windows Azure tables not only increased the speed of the application, but reduced the cost and more closely tied the cost to the profit. The key is this: from the very outset - the design - make sure you include metrics to measure for the cost/performance (sometimes these are the same) for your application. Windows Azure opens up awesome new ways of doing things, so make sure you study distributed systems architecture before you try and force in the application design you have on premises into your new application structure.

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• Application Integration Future &ndash; BizTalk Server &amp; Windows Azure (TechEd 2012)

  - by SURESH GIRIRAJAN

  I am really excited to see lot of new news around BizTalk in TechEd 2012. I was recently watching the session presented by Sriram and Rajesh on “Application Integration Futures: The Road Map and What's Next on Windows Azure”. It was great session and lot of interesting stuff about the feature updates for BizTalk and Azure integration. I have highlighted them below, definitely customers who haven’t started using Microsoft BizTalk ESB Toolkit should start using them which is going to be part of the core BizTalk product in future release, which is cool… BizTalk Server feature enhancements Manageability: ESB Tool Kit is going to be part of the core BizTalk product and Setup. Visualize BizTalk artifact dependencies in BizTalk administration console. HIS administration using configuration files. Performance: Improvements in ordered send port scenarios Improved performance in dynamic send ports and ESB, also to configure BizTalk host handler for dynamic send ports. Right now it runs under default host, which does not enable to scale. MLLP adapter enhancements and DB2 client transaction load balancing / client bulk insert. Platform Support: Visual Studio 2012, Windows 8 Server, SQL Server 2012, Office 15 and System Center 2012. B2B enhancements to support latest industry standards natively. Connectivity Improvements: Consume REST service directly in BizTalk SharePoint integration made easier. Improvements to SMTP adapter, to add macros for sending same email with different content to different parties. Connectivity to Azure Service Bus relay, queues and topics. DB2 client connectivity to SQL Server and SQL Server connectivity to Informix. CICS Http client connectivity to Windows. Azure: Use Azure as IaaS/PaaS for BizTalk environment. Use Azure to provision BizTalk environment for test environment / development. Later move to On-premises or build a Hybrid cloud approach. Eliminate HW procurement for BizTalk environment for testing / demos / development etc. Enable to create BizTalk farm easily and remove/add more servers as needed. EAI Service: EAI Bridge Protocol transformation Message Transformation Running custom code Message Enrichment Hybrid Connectivity LOB Applications On-premises Application On-premises Connectivity to Applications in the cloud Queues/ Topics Ftp Devices Web Services Bridge can be customized based on the service needs to provide different capabilities needed as part of the bridge. Look at the sample for EDI bridge for EDI service sample. Also with Tracking enabled through the portal. http://msdn.microsoft.com/en-us/library/windowsazure/hh674490 Adapters: Service Bus Messaging adapter - New adapter added. WebHttp adapter - For REST services. NetTcpRelay adapter - New adapter added. I will start posting more and once I start playing with this…

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• Wireframing: A Day In the Life of UX Workshop at Oracle

  - by ultan o'broin

  The Oracle Applications User Experience team's Day in the Life (DITL) of User Experience (UX) event was run in Oracle's Redwood Shores HQ for Oracle Usability Advisory Board (OUAB) members. I was charged with putting together a wireframing session, together with Director of Financial Applications User Experience, Scott Robinson (@scottrobinson). Example of stunning new wireframing visuals we used on the DITL events. We put on a lively show, explaining the basics of wireframing, the concepts, what it is and isn't, considerations on wireframing tool choice, and then imparting some tips and best practices. But the real energy came when the OUAB customers and partners in the room were challenge to do some wireframing of their own. Wireframing is about bringing your business and product use cases to life in real UX visual terms, by creating a low-fidelity drawing to iterate and agree on in advance of prototyping and coding what is to be finally built and rolled out for users. All the best people wireframe. Leonardo da Vinci used "cartoons" on some great works, tracing outlines first and using red ochre or charcoal dropped through holes in the tracing parchment onto the canvas to outline the subject. (Image distributed under Wikimedia commons license) Wireframing an application's user experience design enables you to: Obtain stakeholder buy-in. Enable faster iteration of different designs. Determine the task flow navigation paths (in Oracle Fusion Applications navigation is linked with user roles). Develop a content strategy (readability, search engine optimization (SEO) of content, and so on) Lay out the pages, widgets, groups of features, and so on. Apply usability heuristics early (no replacement for usability testing, but a great way to do some heavy-lifting up front). Decide upstream which functional user experience design patterns to apply (out of the box solutions that expedite productivity). Assess which Oracle Application Development Framework (ADF) or equivalent technology components can be used (again, developer productivity is enhanced downstream). We ran a lively hands-on exercise where teams wireframed a choice of application scenarios using the time-honored tools of pen and paper. Scott worked the floor like a pro, pointing out great use of features, best practices, innovations, and making sure that the whole concept of wireframing, the gestalt, transferred. "We need more buttons!" The cry of the energized. Not quite. The winning wireframe session (online shopping scenario) from the Applications UX DITL event shown. Great fun, great energy, and great teamwork were evident in the room. Naturally, there were prizes for the best wireframe. Well, actually, prizes were handed out to the other attendees too! An exciting, slightly different aspect to delivery of this session made the wireframing event one of the highlights of the day. And definitely, something we will repeat again when we get the chance. Thanks to everyone who attended, contributed, and helped organize.

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• ITT Corporation Goes Live on Oracle Sales and Marketing Cloud Service (Fusion CRM)!

  - by Richard Lefebvre

  Back in Q2 of FY12, a division of ITT invited Oracle to demo our CRM On Demand product while the group was considering Salesforce.com. Chris Porter, our Oracle Direct sales representative learned the players and their needs and began to develop relationships. We lost that deal, but not Chris's persistence. A few months passed and Chris called on the ITT Shape Cutting Division's Director of Sales to see how things were going. Chris was told that the plan was for the division to buy more Salesforce.com. In fact, he informed Chris that he had just sent his team to Salesforce.com training. During the conversation, Chris mentioned that our new Oracle Sales Cloud Service could run with Outlook. This caused the ITT Sales Director to reconsider the plan to move forward with our competition. Oracle was invited back to demo the Oracle Sales and Marketing Cloud Service (Fusion CRM) and after it concluded, the Director stated, "That just blew your competition away." The deal closed on June 5th , 2012 Our Oracle Platinum Partner, Intelenex, began the implementation with ITT on July 30th. We are happy to report that on September 18th, the ITT Shape Cutting Division successfully went live on Oracle Sales and Marketing Cloud Service (Fusion CRM). About: ITT is a diversified leading manufacturer of highly engineered critical components and customized technology solutions for growing industrial end-markets in energy infrastructure, electronics, aerospace and transportation. Building on its heritage of innovation, ITT partners with its customers to deliver enduring solutions to the key industries that underpin our modern way of life. Founded in 1920, ITT is headquartered in White Plains, NY, with 8,500 employees in more than 30 countries and sales in more than 125 countries. The ITT Shape Cutting Division provides plasma lasers and controls with the Burny, Kaliburn, and AMC brands. Oracle Fusion Products: Oracle Sales and Marketing Cloud Service (Fusion CRM) including: • Fusion CRM Base • Fusion Sales Cloud • Fusion Mobile and Desktop Integration • Automated Forecasting Adoption Model: SaaS Partner: Intelenex Business Drivers: The ITT Shape Cutting Division wanted to: better enable its Sales Force with email and mobile CRM capabilities simplify and automate its complex sales processes centrally manage and maintain customer contact information Why We Won: ITT was impressed with the feature-rich capabilities of Oracle Sales and Marketing Cloud Service (Fusion CRM), including sales performance management and integration. The company also liked the product's flexibility and scalability for future growth. Expected Benefits: Streamlined accurate forecasting Increased customer manageability Improved sales performance Better visibility to customer information

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• Revenue Recognition: Performance Obligation Pass a Hurdle

  - by Theresa Hickman

  I met up with Seamus Moran, our resident accounting expert, to get his thoughts about the latest happenings with IFRS. Last week, on March 13,  the comment period on the FASB and IASB exposure draft “Revenue From Contracts with Customers” closed.  FASB and IASB have just over 20 comment letters – a very small number.  The implication is that that the exposure draft does reflect general acceptance, and therefore will be published as both a US and Internationally Generally Accepted Accounting Standard. At a recent conference call, FASB and IASB expected to complete their report to both Boards on the comments by early summer, complete their deliberation of the comments by the fall and draft the final standard text by late this year. It is assumed the concept of Performance Obligations would become US GAAP and IFRS in place of the existing standards.  They confirmed that all existing US GAAP and IFRS guidelines would be withdrawn, and that they were in dialogue with the SEC on withdrawing the SEC guidelines on the revenue issue as well.The open question is when will Performance Obligations become effective?  The Boards have said that they would like this Revenue Recognition standard and the the Lease Accounting standard to be effective at the same time because what isn’t either insurance, interest, or a lease is a revenue arrangement.  However, ascertaining what is generally acceptable in respect of Leases is proving a little elusive, and the Boards have recently diverged a little on the P&L side of the accounting (although both are in agreement that there will be no off-balance sheet leases).  It is therefore likely that the Lease standard might be delayed. One wonders if the Boards will  define effectivity of the Revenue standard independently of the Lease standard or if they will stick with their resolve to make them co-effective.  The Boards have also said that neither standard will be effective before June 2015.Here is the gist of the new Revenue Recognition principle and the steps to apply it:Recognize revenue to depict the transfer of goods or services in an amount that reflects the consideration expected to be entitled in exchange for those goods and services.Steps to apply the core principles: Identify the contract with the customer Identify the separate performance obligations Determine the transaction price Allocate the the transaction price Recognize Revenue when a performance obligation is satisfied  

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• Meet This Year's Most Impressive WebCenter Customer Projects

  - by Michael Snow

  12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Oracle Fusion Middleware: Meet This Year's Most Impressive Customer Projects Oracle OpenWorld Session – Tuesday Oct. 2, 2012: Moscone West, Room 3001 at 11:45AM This year – the Oracle Excellence awards had an amazing number of nominations. Each group at Oracle had a challenge to select the most innovative and game-changing nominations for their winners. The Fusion Middleware Innovation Awards, jointly sponsored by Oracle, OAUG, QUEST, ODTUG, IOUG, AUSOUG and UKOUG, honor organizations using Oracle Fusion Middleware to deliver unique business value.  This year, the awards will recognize customers across eight distinct categories: Oracle Exalogic Cloud Application Foundation Service Integration (SOA) and BPM WebCenter Identity Management Data Integration Application Development Framework and Fusion Development Business Analytics (BI, EPM and Exalytics)  The nominations included the pioneers in our customer base using these solutions in innovative ways to achieve significant business value. Tune in this afternoon for a listing of the WebCenter winners.

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• Oracle Partner Architects Training

  - by mseika

  Dear Oracle Partner, There is a lot more to Oracle technology than meets the eye. Sure, you already belong to a small circle of our most experienced and committed partners. But are you making the best use possible of our technology solutions? Put it to the test.  Join the “Oracle Partner Architects Training”. It is aimed at providing your experts, architects and consultants with in-depth architectural knowledge about Oracle technology. Here is your chance to learn from the best. Seasoned speakers, exclusive content and no product marketing. Oracle technology beyond the obvious. Choose from any of the 40 recorded training sessions. Topics include:  • Security• Service integration • Database and options• Data integration • BI and applications• Applications and infrastructure• Hardware and software combinations The market and Oracle value specialized partners More information about specialization can be found on opn.oracle.com. Click through to OPN Program/Specialize “What’s in it for us?” Quite simply: the opportunity to gain the differentiation and competitive edge you need to stand out in the marketplace. • Differentiate your company through expertise in leading Oracle IT solutions;• Get your experts, architects and consultants up to speed on specialized services and solutions;• Make our customers’ shortlists. They are looking for value-added solutions for their business.   Recordings All sessions are recorded. After registering for a session in oraevents, you will receive the info to access the webex recording. Your timing, your tempo.  Registration and more information Visit architects.oraevents.eu to sign up for the recorded sessions. NOTE: Looking to get your consultants Oracle certified? One more reason to join the Oracle Partner Architects Training. It is the fast track to getting their expertise validated with an Oracle certificate. Training schedule  Choose from any of the 40 recorded training sessions: SECURITY THE PRACTICAL APPROACH •  Identity governance• Access management• Data privacy and protection• End-to-end security, layers of exposures•  Identity & access management, why and where to start?• Data security, how? SERVICE INTEGRATION A NEW ROADTO ENTERPRISE-WIDE SERVICE INTEGRATION • Oracle RUEI: maximize business value by insight into real end-user experiences•  Governance challenges in the services landscape•  Creating an agile enterprise (by Jeff Davies)• Oracle’s approach to SOA (by Jeff Davies) - guiding and accelerating SOA success• Technical case study – the SOA challenge• Oracle’s unified business process management suite 11g (incl. demo) DATABASE DATABASE AND OPTIONS, GOINGWIDE •  Understanding service level agreements for databases• Database lifecycle management• Data centric information lifecycle management DATA INTEGRATION  DIS FOR ARCHITECTS • Data integration solutions: an overview• ODI and goldengate• Data quality

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• Driving Growth through Smarter Selling

  - by Samantha.Y. Ma

  With the proliferation of social media and mobile technologies, the world of selling and buying has drastically changed, as buyers now have access to more information than they did in the past. In fact, studies have shown that buyers complete 60 percent of the buying process before they even engage with a salesperson. The old models of selling no longer work effectively; and the new way of selling is driven by customer insights. To succeed, sales need to be proactive, not reactive. They need to engage with the customer early, sometimes even before the customer’s needs are fully understood. In fact, the best sales reps prescribe a solution that the customer doesn't even know they need, often by leveraging social media to listen, engage and collaborate with peers. And they fully tap into the power of analytics and data to drive results.  Let’s look at some stats regarding challenges facing sales today. According to recent studies, sales reps spend 78 percent of their time doing administrative things -- such as planning, searching for information, data entry -- and only 22 percent of the time actually selling. Furthermore, 40 percent of B2B sales reps miss their quota, and only 3 percent of companies can say with confidence that their forecasts are “always accurate.” How do you drive growth in this modern day and age? It's not just getting your sales teams to work harder; it's helping them work smarter and providing them with a solution they want to use, on the device(s) they already know, giving them critical insights and tools to be more productive, increase win rates, and close deals faster. Oracle Sales Cloud was designed to do exactly that. It enables smarter selling that allows reps to sell more, managers to know more, and companies to grow more.  Let’s face it—if all CRM solutions worked well, sales executives wouldn’t be having the same headaches as they had in the past. Join Oracle’s Thomas Kurian and Doug Clemmans on Tuesday, October 22 as they explain: • How today’s sales processes have rendered many CRM systems obsolete • The secrets to smarter selling, leveraging mobile, social, and big data • How Oracle Sales Cloud enables smarter selling—as proven by Oracle and its customers Take the first step down the path toward smarter selling. With Oracle Sales Cloud, reps sell more, managers know more, and companies grow more.

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• AVIO Academy - ADF w/Oracle BPM

  - by BPMWarrior

  Oracle Platinum Partner AVIO Consulting is excited to announce the launch of the industry’s first ADF with Oracle BPM developer training program.  This training program is for any prospects or customers that could benefit from a better understanding of Oracle ADF and Oracle BPM.    Visit the AVIO Academy website for an in-depth description of the new ADF with Oracle BPM Workshop .     What it is: ·         Industry’s first ADF with Oracle BPM training program ·         3-day workshop showcasing application development using ADF with Oracle BPM Suite   Training Purpose: Teaches developers how to use Oracle Application Development Framework (ADF) with the Oracle Business Process Management (BPM) Suite.  The workshop is the only one of its kind on the market today.  During the course, students gain a better understanding of Oracle ADF, and the nuances of making it work with Oracle BPM.   Course Overview This course in AVIO’s BPM series, consists of 11 hands-on lessons designed specifically for developers.   It provides a comprehensive overview of ADF and Oracle BPM concepts, and step-by-step easy to follow instructions for creating and integrating ADF user interfaces with Oracle BPM processes.  Students leave the workshop with the working versions of the projects they build for their future reference.  Rather than just frantically clicking through the lessons, concepts are thoroughly explained and demonstrated.  Students leave understanding the best practices AVIO established during years of developing ADF solutions for Oracle BPM and SOA.   AVIO Academy This new workshop is offered through AVIO Academy, the only program with curriculum specifically developed for the most recent version of the Oracle BPM Suite. The academy specializes in hands-on role based training that uses an organization’s own processes for a more practical learning experience.   Visit the AVIO Academy website for an in-depth description of the new ADF with Oracle BPM Workshop. If you have any questions please contact Brandon Dean at [email protected]

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• Goodbye, Spreadsheets and Hello Modern ERP

  - by Christine Randle

  By: Steve Cox, Vice President, Oracle Accelerate for Midsize Companies     Signs of the resurging economy continue to sprout, with green shoots rising across different sectors and industries. With the economy on the rebound, businesses are increasing their investment in technology to keep up with growth and evolving demands; as proof, Gartner recently increased its worldwide IT spending forecast for 2012 to $3.6 trillion, anticipating a 3 percent increase from 2011 spending.   One of the segments most reliant on technology to catapult growth is midsize companies – established businesses leveraging every competitive efficiency and advantage to compete with much larger enterprises. We find that to compete against the big guys, they need to create an internal technology infrastructure to fuel that growth. Goodbye, spreadsheets and hello modern ERP.   While many businesses postponed upgrading or replacing financial and HR management systems during the recession, now some have started dusting off RFPs and revisiting technology options. Years ago, midsize organizations used spreadsheet-based systems and processes to manage employees, customers, partners, products and revenue. We’ve found that as companies scale up, they are apt to avoid heavily customizing their existing systems, and instead are more prone to standardize on a modern, enterprise-class ERP system.   Modern ERP platforms enable growing companies to immediately address the most pressing challenges – accounting, talent management, customer retention, et. al. Midsize companies implement these systems and processes to help them earn more, go public or expand globally.   And today, choice is a primary factor when selecting an ERP solution. Businesses have more deployment options now than ever before, depending on their unique structures and needs. Whether the preference is on demand, cloud, hosted or on premise, a modular, scalable deployment is available to meet the need.   With modern ERP systems, business that once struggled to do more with fewer resources have access to the same quality tools as larger competitors. By adopting top tier ERP systems tailored to individual business needs, midsize companies can support business operations while creating an enterprise system that seamlessly scales up to fuel future growth. Meaning that the ERP decision that your company makes today, will have legs to serve your business for years to come.

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• BI&EPM in Focus November 2013

  - by Mike.Hallett(at)Oracle-BI&EPM

  Normal 0 false false false EN-GB X-NONE X-NONE IBM is Embracing Oracle Exalytics: The Velocity of Thought and Action (link) Customers Ambulance Victoria, Australia, uses analytics and modelling to serve the expanding needs of a growing population (link) Cablemás Selects Oracle to Speed Customer Data Insights (link) National Instruments Introduces New Business Intelligence Solutions—Runs Reports up to 30x Faster, and Expands Customer Insight (link) FLSmidth Ensures Precise, Transparent Financial Reporting at All Business Levels, Reduces Financial Consolidation Time by up to 40% (link) Enterprise Performance Management Partner Edgewater Ranzal Webinar Series Mitigate Your Biggest EPM Project Risk - Thursday, 21st November - Register here:  4.00 GMT Capital Planning in the Energy Industry - Tuesday, 26th November - Register here:  4.00 GMT Driving Value in the Retail Industry Using Hyperion Strategic Finance (HSF)  - Tuesday, 10th December - Register here:  7.00 GMT Dec 11, Look Smarter Selling Hyperion Profitability & Cost Management (HPCM) Webcast (link) EPM System Infrastructure Tips & Tricks Support: November EPM Patch Set Updates released Business Analytics Monthly Index - October 2013 Hyperion Smart View Assistance with OBIEE 11.1.1.7 Hyperion Disclosure Management 11.1.2.3.330 PSU 17444967 [Doc ID 1592645.1] Hyperion Financial Close Management (FCM) 11.1.2.3.100 PSU 16989110 [Doc ID 1592644.1] Business  Intelligence BI-Apps Whitepaper: Packaged Analytic Applications: Accelerating Time and Value By Wayne Eckerson (link) BI Apps Blog: A Closer Look at Oracle Price Analytics (link) Blog: Taking Your Business Scorecard Golfing (link) Blog: Practical Uses of Business Scorecards, from Company-Wide to Process Specific (link) Nov 19, Big Data at Work Series: How Delphi Harnesses Big Data to Improve Warranty Response & Customer Satisfaction (link) Rittman Mead Blog: Oracle BI Apps 11.1.1.7.1 – GoldenGate Integration Support: OBIEE Suite Bundle Patches (understand OBIEE naming convention) [Doc ID 1591422.1] Support Blog: Java update alert: Essbase Administration Services (EAS) 11.1.2.3 (link) Support Blog: OBIEE 11.1.1.7.131017 now available (link) /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}

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• EBS Accounts Payables Customer Advisory

  - by cwarticki

  Blogging to let you know of an important set of Oracle Payables patches that were released for R12.1 customers.  Accounts Payable Customer Advisory: Dear Valued Oracle Support Customer, Since the release of R12.1.3 a number of recommended Payables patches have been made available as standalone patches, to help address important business process incidents. Adoption of these patches is highly recommended. To further facilitate adoption of these Payables patches Oracle has consolidated them into a single Recommended Patch Collection (RPC). The RPC is a collection of recommended Payables patches created with the following goals in mind: Stability: Help address issues that are identified by Oracle Development and Oracle Software Support that may interfere with the normal completion of important business processes such as period close. Root Cause Fixes: Help make available root cause fix for data integrity that may delay period close, normal invoice flow and other business actions. Compact: Keep the file footprint as small as possible to help facilitate the install process and minimize testing. Granular: Collection of patches based on functional area that allows customer to apply, based on their individual needs and goals, all three RPC’s at once or in phases. Payables: -          New AP RPC (14273383:R12.AP.B) has all data corruption root cause fixes known to date plus tons of other crucial fixes (Note: 1397581.1). -          Companion must have RPCs: o   Note: 1481221.1: R12.1: Payments Recommended Patch Collection (IBY RPC), August 2012 o   Note: 1481235.1: R12.1: E-Business Tax Recommended Patch Collection (ZX RPC), August 2012 o   Note: 1481222.1: R12.1: Sub Ledger Accounting (SLA) Recommended Patch Collection (XLA RPC), August 2012 -          This time we beat the system far harder on testing and it held up remarkably well. We could not get any data corruption events in the Invoice Cancel/Discard flow (that is the #1 generator) neither we could cause Orphan Events in the system. Therefore this is very good code. Financials: -          ALL FIN modules now have RPCs: full listing is in (Note: 954704.1)

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• What to answer to a customer who asks which one of two equivalent technologies must be used?

  - by MainMa

  As a freelancer, I am often asked by my customers what they must choose between similar elements, neither of which being better than another. Examples: “Do I need my e-commerce website be in PHP or ASP.NET?” “Do I need to host this ordinary web service in Cloud or use an ordinary hosting service?” “Which one is better for my new website: MySQL or Oracle?” etc. There is maybe at most 1% of cases where the choice is relevant, and there is a real, objective reason to use one over another, based on the precise metrics and studies. In all other cases, it doesn't matter at all. It is totally, completely irrelevant, either because there are no implications¹, or because those implications are too small to be taken in account², or, finally, because it's impossible to predict those implications³. If you know one thing and not another one, the answer to those questions is easy: “You can either write the application in C# or Java, both being probably equivalent in your case. Note that I'm a C# developer, so if you choose Java, I would not be able to work on your project and you would need to find another freelancer.” When you know both technologies, you can't answer that. In this case, how to explain to the customer that the question he asks is subject to flamewar and has no real consequences on his project? In other words, how to explain that you've chosen to use one technology rather than an equivalent one for the reasons related to human resources, without giving the impression to be unprofessional or to not care about the project? ¹ Example: Is MySQL better (worse?), performance-wise, compared to Oracle, for a personal website which will be accessed by, oh, let's be optimistic, two people per day? ² Example: for a given project, I was asked to asset if Windows Azure hosting would be cheaper than the hosting of the same application on a well-known ASP.NET hosting provider. The cost revealed to be exactly the same. ³ Example: your customer have an idea of a future application (the idea itself being extremely vague). There is no business plan, no requirements, nothing at all. Just an idea. You are asked if Java is better than C# for this app. What do you answer?

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• Common SOA Problems by C2B2

  - by JuergenKress

  SOA stands for Service Oriented Architecture and has only really come together as a concrete approach in the last 15 years or so, although the concepts involved have been around for longer. Oracle SOA Suite is based around the Service Component Architecture (SCA) devised by the Open SOA collaboration of companies including Oracle and IBM. SCA, as used in SOA suite, is designed as a way to crystallise the concepts of SOA into a standard which ensures that SOA principles like the separation of application and business logic are maintained. Orchestration or Integration? A common thing to see with many people who are beginning to either build a new SOA based infrastructure, or move an old system to be service oriented, is confusion in the purpose of SOA technologies like BPEL and enterprise service buses. For a lot of problems, orchestration tools like BPEL or integration tools like an ESB will both do the job and achieve the right objectives; however it’s important to remember that, although a hammer can be used to drive a screw into wood, that doesn’t mean it’s the best way to do it. Service Integration is the act of connecting components together at a low level, which usually results in a single external endpoint for you to expose to your customers or other teams within your organisation – a simple product ordering system, for example, might integrate a stock checking service and a payment processing service. Process Orchestration, however, is generally a higher level approach whereby the (often externally exposed) service endpoints are brought together to track an end-to-end business process. This might include the earlier example of a product ordering service and couple it with a business rules service and human task to handle edge-cases. A good (but not exhaustive) rule-of-thumb is that integrations performed by an ESB will usually be real-time, whereas process orchestration in a SOA composite might comprise processes which take a certain amount of time to complete, or have to wait pending manual intervention. BPEL vs BPMN For some, with pre-existing SOA or business process projects, this decision is effectively already made. For those embarking on new projects it’s certainly an important consideration for those using Oracle SOA software since, due to the components included in SOA Suite and BPM Suite, the choice of which to buy is determined by what they offer. Oracle SOA suite has no BPMN engine, whereas BPM suite has both a BPMN and a BPEL engine. SOA suite has the ESB component “Mediator”, whereas BPM suite has none. Decisions must be made, therefore, on whether just one or both process modelling languages are to be used. The wrong decision could be costly further down the line. Design for performance: Read the complete article here. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Technorati Tags: C2B2,SOA best practice,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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• Eloqua Sales Awareness Training for Partners - London, November 28-29

  - by Richard Lefebvre

  We are pleased to invite you to the free of charge Oracle Eloqua Sales Awareness Training for Partners - London, November 28&29 - COME LEARN WHAT ALL THE BUZZ IS ABOUT! WHEN SALES & MARKETING BOND, REVENUE GROWS It’s not one thing that makes a company successful with marketing automation – it’s the combination of the best implementation, flexible long-term support and access to a community of marketing innovation that ensures you have the assistance you need every step of the way. Our customers choose Oracle|Eloqua because they know when sales and marketing work together, leads are called upon, quotas are crushed and revenues climb. Learn how Oracle|Eloqua can help you put marketing to work for you! COVERED IN THIS TRAINING Eloqua and the Customer Experience Strategy How Modern Marketing Works Introduction to Eloqua – Whiteboard POV Go To Market Playbook Competitive Landscape Integration Options Service Offerings With case studies, workshops and product demos to help you on your way to a new world of marketing expertise LOGISTICS If you are ready to join us on this journey, now’s the time to let us know! Tell us a little about your experience – complete this form to help us know you better (Please ignore if your firm has already completed) Complete this form to RSVP by Thursday, November 21, 2013. Find out more about the Oracle|Eloqua, join the Oracle Eloqua Marketing Cloud Service Knowledge Zone and keep up on all the news! QUESTIONS? Contact [email protected] Please note that similar events will take place in other cities (Brussels, Istanbul and more come) later in 2014. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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