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• Why Fusion Middleware matters to Oracle Applications and Fusion Applications customers?

  - by Harish Gaur

  Did you miss this general session on Monday morning presented by Amit Zavery, VP of Oracle Fusion Middleware Product Management? There will be a recording made available shortly and in the meanwhile, here is a recap. Amit presented 5 strategies customers can leverage today to extend their applications. Figure 1: 5 Oracle Fusion Middleware strategies to extend Oracle Applications & Oracle Fusion Apps 1. Engage Everyone – Provide intuitive and social experience for application users using Oracle WebCenter 2. Extend Enterprise – Extend Oracle Applications to mobile devices using Oracle ADF Mobile 3. Orchestrate Processes – Automate key organization processes across on-premise & cloud applications using Oracle BPM Suite & Oracle SOA Suite 4. Secure the core – Provide single sign-on and self-service provisioning across multiple apps using Oracle Identity Management 5. Optimize Performance – Leverage Exalogic stack to consolidate multiple instance and improve performance of Oracle Applications Session included 3 demonstrations to illustrate these strategies. 1. First demo highlighted significance of mobile applications for unlocking existing investment in Applications such as EBS. Using a native iPhone application interacting with e-Business Suite, demo showed how expense approval can be mobile enabled with enhanced visibility using BI dashboards. 2. Second demo showed how you can extend a banking process in Siebel and Oracle Policy Automation with Oracle BPM Suite.Process starts in Siebel with a customer requesting a loan, and then jumps to OPA for loan recommendations and decision making and loan processing with approvals in handled in BPM Suite. Once approvals are completed Siebel is updated to complete the process. 3. Final demo showcased FMW components inside Fusion Applications, specifically WebCenter. Boeing, Underwriter Laboratories and Electronic Arts joined this quest and discussed 3 different approaches of leveraging Fusion Middleware stack to maximize their investment in Oracle Applications and/or Fusion Applications technology. Let’s briefly review what these customers shared during the session: 1. Extend Fusion Applications We know that Oracle Fusion Middleware is the underlying technology infrastructure for Oracle Fusion Applications. Architecturally, Oracle Fusion Apps leverages several components of Oracle Fusion Middleware from Oracle WebCenter for rich collaborative interface, Oracle SOA Suite & Oracle BPM Suite for orchestrating key underlying processes to Oracle BIEE for dash boarding and analytics. Boeing talked about how they are using Oracle BPM Suite 11g, a key component of Oracle Fusion Middleware with Oracle Fusion Apps to transform their supply chain. Tim Murnin, Director of Supply Chain talked about Boeing’s 5 year supply chain transformation journey. Boeing’s Integrated and Information Management division began with automation of critical RFQ process using Oracle BPM Suite. This 1st phase resulted in 38% reduction in labor costs for RFP. As a next step in this effort, Boeing is now creating a platform to enable electronic Order Management. Fusion Apps are playing a significant role in this phase. Boeing has gone live with Oracle Fusion Product Hub and efforts are underway with Oracle Fusion Distributed Order Orchestration (DOO). So, where does Oracle BPM Suite 11g fit in this equation? Let me explain. Business processes within Fusion Apps are designed using 2 standards: Business Process Execution Language (BPEL) and Business Process Modeling Notation (BPMN). These processes can be easily configured using declarative set of tools. Boeing leverages Oracle BPM Suite 11g (which supports BPMN 2.0) and Oracle SOA Suite (which supports BPEL) to “extend” these applications. Traditionally, customizations are done within an app using native technologies. But, instead of making process changes within Fusion Apps, Boeing has taken an approach of building “extensions” layer on top of the application. Fig 2: Boeing’s use of Oracle BPM Suite to orchestrate key supply chain processes across Fusion Apps 2. Maximize Oracle Applications investment Fusion Middleware appeals not only to Fusion Apps customers, but is also leveraged by Oracle E-Business Suite, PeopleSoft, Siebel and JD Edwards customers significantly. Using Oracle BPM Suite and Oracle SOA Suite is the recommended extension strategy for Oracle Fusion Apps and Oracle Applications Unlimited customers. Electronic Arts, E-Business Suite customer, spoke about their strategy to transform their order-to-cash process using Oracle SOA Suite, Oracle Foundation Packs and Oracle BAM. Udesh Naicker, Sr Director of IT at Elecronic Arts (EA), discussed how growth of social and digital gaming had started to put tremendous pressure on EA’s existing IT infrastructure. He discussed the challenge with millions of micro-transactions coming from several sources – Microsoft Xbox, Paypal, several service providers. EA found Order-2-Cash processes stretched to their limits. They lacked visibility into these transactions across the entire value chain. EA began by consolidating their E-Business Suite R11 instances into single E-Business Suite R12. EA needed to cater to a variety of service requirements, connectivity methods, file formats, and information latency. Their integration strategy was tactical, i.e., using file uploads, TIBCO, SQL scripts. After consolidating E-Business suite, EA standardized their integration approach with Oracle SOA Suite and Oracle AIA Foundation Pack. Oracle SOA Suite is the platform used to extend E-Business Suite R12 and standardize 60+ interfaces across several heterogeneous systems including PeopleSoft, Demantra, SF.com, Workday, and Managed EDI services spanning on-premise, hosted and cloud applications. EA believes that Oracle SOA Suite 11g based extension strategy has helped significantly in the followings ways: - It helped them keep customizations out of E-Business Suite, thereby keeping EBS R12 vanilla and upgrade safe - Developers are now proficient in technology which is also leveraged by Fusion Apps. This has helped them prepare for adoption of Fusion Apps in the future Fig 3: Using Oracle SOA Suite & Oracle e-Business Suite, Electronic Arts built new platform for order processing 3. Consolidate apps and improve scalability Exalogic is an optimal platform for customers to consolidate their application deployments and enhance performance. Underwriter Laboratories talked about their strategy to run their mission critical applications including e-Business Suite on Exalogic. Christian Anschuetz, CIO of Underwriter Laboratories (UL) shared how UL is on a growth path - $1B to $2.5B in 5 years- and planning a significant business transformation from a not-for-profit to a for-profit business. To support this growth, UL is planning to simplify its IT environment and the deployment complexity associated with ERP applications and technology it runs on. Their current applications were deployed on variety of hardware platforms and lacked comprehensive disaster recovery architecture. UL embarked on a mission to deploy E-Business Suite on Exalogic. UL’s solution is unique because it is one of the first to deploy a large number of Oracle applications and related Fusion Middleware technologies (SOA, BI, Analytical Applications AIA Foundation Pack and AIA EBS to Siebel UCM prebuilt integration) on the combined Exalogic and Exadata environment. UL is planning to move to a virtualized architecture toward the end of 2012 to securely host external facing applications like iStore Fig 4: Underwrites Labs deployed e-Business Suite on Exalogic to achieve performance gains Key takeaways are: - Fusion Middleware platform is certified with major Oracle Applications Unlimited offerings. Fusion Middleware is the underlying technological infrastructure for Fusion Apps - Customers choose Oracle Fusion Middleware to extend their applications (Apps Unlimited or Fusion Apps) to keep applications upgrade safe and prepare for Fusion Apps - Exalogic is an optimum platform to consolidate applications deployments and enhance performance TAGS: Fusion Apps, Exalogic, BPM Suite, SOA Suite, e-Business Suite Integration

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• Announcing Windows Azure Mobile Services

  - by ScottGu

  I’m excited to announce a new capability we are adding to Windows Azure today: Windows Azure Mobile Services Windows Azure Mobile Services makes it incredibly easy to connect a scalable cloud backend to your client and mobile applications.  It allows you to easily store structured data in the cloud that can span both devices and users, integrate it with user authentication, as well as send out updates to clients via push notifications. Today’s release enables you to add these capabilities to any Windows 8 app in literally minutes, and provides a super productive way for you to quickly build out your app ideas.  We’ll also be adding support to enable these same scenarios for Windows Phone, iOS, and Android devices soon. Read this getting started tutorial to walkthrough how you can build (in less than 5 minutes) a simple Windows 8 “Todo List” app that is cloud enabled using Windows Azure Mobile Services.  Or watch this video of me showing how to do it step by step. Getting Started If you don’t already have a Windows Azure account, you can sign up for a no-obligation Free Trial.  Once you are signed-up, click the “preview features” section under the “account” tab of the www.windowsazure.com website and enable your account to support the “Mobile Services” preview.   Instructions on how to enable this can be found here. Once you have the mobile services preview enabled, log into the Windows Azure Portal, click the “New” button and choose the new “Mobile Services” icon to create your first mobile backend.  Once created, you’ll see a quick-start page like below with instructions on how to connect your mobile service to an existing Windows 8 client app you have already started working on, or how to create and connect a brand-new Windows 8 client app with it: Read this getting started tutorial to walkthrough how you can build (in less than 5 minutes) a simple Windows 8 “Todo List” app  that stores data in Windows Azure. Storing Data in the Cloud Storing data in the cloud with Windows Azure Mobile Services is incredibly easy.  When you create a Windows Azure Mobile Service, we automatically associate it with a SQL Database inside Windows Azure.  The Windows Azure Mobile Service backend then provides built-in support for enabling remote apps to securely store and retrieve data from it (using secure REST end-points utilizing a JSON-based ODATA format) – without you having to write or deploy any custom server code.  Built-in management support is provided within the Windows Azure portal for creating new tables, browsing data, setting indexes, and controlling access permissions. This makes it incredibly easy to connect client applications to the cloud, and enables client developers who don’t have a server-code background to be productive from the very beginning.  They can instead focus on building the client app experience, and leverage Windows Azure Mobile Services to provide the cloud backend services they require.  Below is an example of client-side Windows 8 C#/XAML code that could be used to query data from a Windows Azure Mobile Service.  Client-side C# developers can write queries like this using LINQ and strongly typed POCO objects, which are then translated into HTTP REST queries that run against a Windows Azure Mobile Service.   Developers don’t have to write or deploy any custom server-side code in order to enable client-side code below to execute and asynchronously populate their client UI: Because Mobile Services is part of Windows Azure, developers can later choose to augment or extend their initial solution and add custom server functionality and more advanced logic if they want.  This provides maximum flexibility, and enables developers to grow and extend their solutions to meet any needs. User Authentication and Push Notifications Windows Azure Mobile Services also make it incredibly easy to integrate user authentication/authorization and push notifications within your applications.  You can use these capabilities to enable authentication and fine grain access control permissions to the data you store in the cloud, as well as to trigger push notifications to users/devices when the data changes.  Windows Azure Mobile Services supports the concept of “server scripts” (small chunks of server-side script that executes in response to actions) that make it really easy to enable these scenarios. Below are some tutorials that walkthrough common authentication/authorization/push scenarios you can do with Windows Azure Mobile Services and Windows 8 apps: Enabling User Authentication Authorizing Users  Get Started with Push Notifications Push Notifications to multiple Users Manage and Monitor your Mobile Service Just like with every other service in Windows Azure, you can monitor usage and metrics of your mobile service backend using the “Dashboard” tab within the Windows Azure Portal. The dashboard tab provides a built-in monitoring view of the API calls, Bandwidth, and server CPU cycles of your Windows Azure Mobile Service.   You can also use the “Logs” tab within the portal to review error messages.  This makes it easy to monitor and track how your application is doing. Scale Up as Your Business Grows Windows Azure Mobile Services now allows every Windows Azure customer to create and run up to 10 Mobile Services in a free, shared/multi-tenant hosting environment (where your mobile backend will be one of multiple apps running on a shared set of server resources).  This provides an easy way to get started on projects at no cost beyond the database you connect your Windows Azure Mobile Service to (note: each Windows Azure free trial account also includes a 1GB SQL Database that you can use with any number of apps or Windows Azure Mobile Services). If your client application becomes popular, you can click the “Scale” tab of your Mobile Service and switch from “Shared” to “Reserved” mode.  Doing so allows you to isolate your apps so that you are the only customer within a virtual machine.  This allows you to elastically scale the amount of resources your apps use – allowing you to scale-up (or scale-down) your capacity as your traffic grows: With Windows Azure you pay for compute capacity on a per-hour basis – which allows you to scale up and down your resources to match only what you need.  This enables a super flexible model that is ideal for new mobile app scenarios, as well as startups who are just getting going.  Summary I’ve only scratched the surface of what you can do with Windows Azure Mobile Services – there are a lot more features to explore.  With Windows Azure Mobile Services you’ll be able to build mobile app experiences faster than ever, and enable even better user experiences – by connecting your client apps to the cloud. Visit the Windows Azure Mobile Services development center to learn more, and build your first Windows 8 app connected with Windows Azure today.  And read this getting started tutorial to walkthrough how you can build (in less than 5 minutes) a simple Windows 8 “Todo List” app that is cloud enabled using Windows Azure Mobile Services. Hope this helps, Scott P.S. In addition to blogging, I am also now using Twitter for quick updates and to share links. Follow me at: twitter.com/scottgu

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• INETA Community Leadership Summit

  - by Scott Spradlin

  INETA Community Leadership Summit will be taking place on Sunday June 6th at 1PM at Tech·Ed North America in New Orleans. INETA is hosting a free Community Leadership Summit in New Orleans at the Ernest N. Morial Convention Center on Sunday June 6th at 1:00 PM prior to the start of Tech·Ed 2010. The summit is open to Community Leaders from the area, as well as those attending Tech·Ed from across the country and around the world. It is an excellent opportunity for exchanging information and ideas. If you are a user group leader, or are involved in the leadership, planning, promotion, or day-to-day operations of a user group community, this event is for YOU! The summit is an open forum to share ideas, discuss common challenges, and gain from the experience of other leaders. INETA Community Leadership summits are part of an ongoing effort by INETA to create, improve and share resources designed to strengthen individual user groups and the community. This meeting will be the perfect opportunity to meet leaders from other groups, benefit from their success stories, and expand your network of contacts.   Quick FAQs Who can attend? Any leader or volunteer of any INETA User Group. Do I need to be attending Tech·Ed? No, you do NOT need to purchase a pass for Tech·Ed to attend the Leadership Summit. What does it cost to attend? There is NO cost to attend summit, but the knowledge that will be available about User Groups will be priceless. I want to help out, who do I contact? Send an email to [email protected] if you are interested. I want to attend, where do I register? We are putting together a registration link now, it will be published in a future newsletter and on the website. What will the format of the summit be? The summit will be like our Birds of a Feather Sessions but focused on User Group topics. Moderators will be armed with some broad topics to kick off the conversation, however the real value of these sessions is getting the chance to learn from each other. What topics will be covered? We are thinking of focusing on 4 areas: Running a User Group, Effective Content and Presenters, User Group Promotion and Developing Partnerships. However the agenda is yours! If there is a topic you want to see covered, or a topic that you would like to lead then email  [email protected]. Technorati Tags: conference

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• Azure, don't give me multiple VMs, give me one elastic VM

  - by FransBouma

  Yesterday, Microsoft revealed new major features for Windows Azure (see ScottGu's post). It all looks shiny and great, but after reading most of the material describing the new features, I still find the overall idea behind all of it flawed: why should I care on how much VMs my web app runs? Isn't that a problem to solve for the Windows Azure engineers / software? And what if I need the file system, why can't I simply get a virtual filesystem ? To illustrate my point, let's use a real example: a product website with a customer system/database and next to it a support site with accompanying database. Both are written in .NET, using ASP.NET and use a SQL Server database each. The product website offers files to download by customers, very simple. You have a couple of options to host these websites: Buy a server, place it in a rack at an ISP and run the sites on that server Use 'shared hosting' with an ISP, which means your sites' appdomains are running on the same machine, as well as the files stored, and the databases are hosted in the same server as the other shared databases. Hire a VM, install your OS of choice at an ISP, and host the sites on that VM, basically the same as the first option, except you don't have a physical server At some cloud-vendor, either host the sites 'shared' or in a VM. See above. With all of those options, scalability is a problem, even the cloud-based ones, though not due to the same reasons: The physical server solution has the obvious problem that if you need more power, you need to buy a bigger server or more servers which requires you to add replication and other overhead Shared hosting solutions are almost always capped on memory usage / traffic and database size: if your sites get too big, you have to move out of the shared hosting environment and start over with one of the other solutions The VM solution, be it a VM at an ISP or 'in the cloud' at e.g. Windows Azure or Amazon, in theory allows scaling out by simply instantiating more VMs, however that too introduces the same overhead problems as with the physical servers: suddenly more than 1 instance runs your sites. If a cloud vendor offers its services in the form of VMs, you won't gain much over having a VM at some ISP: the main problems you have to work around are still there: when you spin up more than one VM, your application must be completely stateless at any moment, including the DB sub system, because what's in memory in instance 1 might not be in memory in instance 2. This might sounds trivial but it's not. A lot of the websites out there started rather small: they were perfectly runnable on a single machine with normal memory and CPU power. After all, you don't need a big machine to run a website with even thousands of users a day. Moving these sites to a multi-VM environment will cause a problem: all the in-memory state they use, all the multi-page transitions they use while keeping state across the transition, they can't do that anymore like they did that on a single machine: state is something of the past, you have to store every byte of state in either a DB or in a viewstate or in a cookie somewhere so with the next request, all state information is available through the request, as nothing is kept in-memory. Our example uses a bunch of files in a file system. Using multiple VMs will require that these files move to a cloud storage system which is mounted in each VM so we don't have to store the files on each VM. This might require different file paths, but this change should be minor. What's perhaps less minor is the maintenance procedure in place on the new type of cloud storage used: instead of ftp-ing into a VM, you might have to update the files using different ways / tools. All in all this makes moving an existing website which was written for an environment that's based around a VM (namely .NET with its CLR) overly cumbersome and problematic: it forces you to refactor your website system to be able to be used 'in the cloud', which is caused by the limited way how e.g. Windows Azure offers its cloud services: in blocks of VMs. Offer a scalable, flexible VM which extends with my needs Instead, cloud vendors should offer simply one VM to me. On that VM I run the websites, store my DB and my files. As it's a virtual machine, how this machine is actually ran on physical hardware (e.g. partitioned), I don't care, as that's the problem for the cloud vendor to solve. If I need more resources, e.g. I have more traffic to my server, way more visitors per day, the VM stretches, like I bought a bigger box. This frees me from the problem which comes with multiple VMs: I don't have any refactoring to do at all: I can simply build my website as if it runs on my local hardware server, upload it to the VM offered by the cloud vendor, install it on the VM and I'm done. "But that might require changes to windows!" Yes, but Microsoft is Windows. Windows Azure is their service, they can make whatever change to what they offer to make it look like it's windows. Yet, they're stuck, like Amazon, in thinking in VMs, which forces developers to 'think ahead' and gamble whether they would need to migrate to a cloud with multiple VMs in the future or not. Which comes down to: gamble whether they should invest time in code / architecture which they might never need. (YAGNI anyone?) So the VM we're talking about, is that a low-level VM which runs a guest OS, or is that VM a different kind of VM? The flexible VM: .NET's CLR ? My example websites are ASP.NET based, which means they run inside a .NET appdomain, on the .NET CLR, which is a VM. The only physical OS resource the sites need is the file system, however this too is accessed through .NET. In short: all the websites see is what .NET allows the websites to see, the world as the websites know it is what .NET shows them and lets them access. How the .NET appdomain is run physically, that's the concern of .NET, not mine. This begs the question why Windows Azure doesn't offer virtual appdomains? Or better: .NET environments which look like one machine but could be physically multiple machines. In such an environment, no change has to be made to the websites to migrate them from a local machine or own server to the cloud to get proper scaling: the .NET VM will simply scale with the need: more memory needed, more CPU power needed, it stretches. What it offers to the application running inside the appdomain is simply increasing, but not fragmented: all resources are available to the application: this means that the problem of how to scale is back to where it should be: with the cloud vendor. "Yeah, great, but what about the databases?" The .NET application communicates with the database server through a .NET ADO.NET provider. Where the database is located is not a problem of the appdomain: the ADO.NET provider has to solve that. I.o.w.: we can host the databases in an environment which offers itself as a single resource and is accessible through one connection string without replication overhead on the outside, and use that environment inside the .NET VM as if it was a single DB. But what about memory replication and other problems? This environment isn't simple, at least not for the cloud vendor. But it is simple for the customer who wants to run his sites in that cloud: no work needed. No refactoring needed of existing code. Upload it, run it. Perhaps I'm dreaming and what I described above isn't possible. Yet, I think if cloud vendors don't move into that direction, what they're offering isn't interesting: it doesn't solve a problem at all, it simply offers a way to instantiate more VMs with the guest OS of choice at the cost of me needing to refactor my website code so it can run in the straight jacket form factor dictated by the cloud vendor. Let's not kid ourselves here: most of us developers will never build a website which needs a truck load of VMs to run it: almost all websites created by developers can run on just a few VMs at most. Yet, the most expensive change is right at the start: moving from one to two VMs. As soon as you have refactored your website code to run across multiple VMs, adding another one is just as easy as clicking a mouse button. But that first step, that's the problem here and as it's right there at the beginning of scaling the website, it's particularly strange that cloud vendors refuse to solve that problem and leave it to the developers to solve that. Which makes migrating 'to the cloud' particularly expensive.

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• Oracle SOA Partner Community Forum Lisbon, Portugal - 21/Apr/10

  - by Claudia Costa

    We would like to invite you to attend our SOA Partner Community Forum that will be in held in Lisbon, April 21, 2010 The Oracle SOA Partner Community Forum is a wonderful opportunity to: Meet with Oracle SOA and BPM Product management Exchange thoughts and knowledge with SOA and BPM experts Learn from successful SOA implementation Network within the Oracle SOA Partner Community During this highly informative event you can learn about partner success stories, participate in an array of breakout sessions, exchange information with other partners and enjoy a vibrant panel discussion. Places are limited, so register today. Registration only takes a few minutes and it is free of charge. By registration you will confirm that you will attend to the event. Seminar is free. In the event that you cancel your registration after April 16th 2010 Oracle may request that you will pay late cancellation fee of € 150. Please visit our website for further information. Alternatively, if you require assistance or have any queries please contact Jürgen Kress. Agenda 10:00     Welcome & Introduction 10:15     SOA Cloud presentation 11:15     SOA Partner Sales Campaign 12:30     Lunch break 13:15     Partner Reference Case 14:15     BPMN 2.0 15:00     Cocktail reception   Become a member of the SOA Partner Community - free of charge! Please first login at http://partner.oracle.com and then visit: http://www.oracle.com/goto/emea/soaThe goal of the SOA Partner Community is to provide you with the latest information on Oracle's SOA and BPM offerings and to facilitate the exchange of experience around Oracle SOA between community members.   The SOA Partner Community keeps you informed about: ·         News & Events ·         Product Information ·         Education & Certification ·         Analyst Report ·         Marketing & Sales ·         Monthly SOA Newsletter ·         Monthly SOA Webcast ·         SOA Community Forum ------------------------------------------------   Location: Lagoas Park Hotel 2740-245, Porto Salvo, Oeiras  

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• Coming to OpenWorld? A must attend session…

  - by Ruma Sanyal

  Normal 0 false false false EN-US X-NONE X-NONE NTT Docomo, Inc. is the predominant mobile phone operator in Japan. The name is officially an abbreviation of the phrase, "do communications over the mobile network", and is also from a compound word dokomo, meaning "everywhere" in Japanese.  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} One of the most important of NTT Docomo’s systems is ALADIN, which is a nationwide operating system shared with its eight regional subsidiaries. ALADIN has five primary functions: customer management, phone number management, information processing and storage, sales information management, and credit investigation. To enhance cost efficiency and help ensure stable operation of ALADIN, NTT Docomo has employed Oracle WebLogic Server as a new application platform. Further information on this can be found here. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Last year at OpenWorld, NTT Docomo was honored as an Innovation Award Winner for: · Implementing real time sales and contract management system enabling all services requested by customers for immediate activations before customer leaves the Docomo store · A robust disaster recovery strategy, room to grow the business, and ability to move custom Java development to a platform with built in standards - WebLogic · Better performance, better reliability, better stability, and smooth migration v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Meet This Year's Most Impressive Innovators! This year we continue to honor customers for their most innovative and cutting-edge solutions using Oracle Fusion Middleware. Join us in celebrating award recipients’ great achievements and commitment to innovation.   Oracle Fusion Middleware: Meet This Year's Most Impressive Innovators Session ID: CON7029 Tuesday September 30, 2014 @ 5-5:45 pm (PST) Yerba Buena Center for the Arts  YBCA Theater (next to Moscone North) 700 Howard St., San Francisco, CA, 94103 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Networking in VirtualBox

  - by Fat Bloke

  Networking in VirtualBox is extremely powerful, but can also be a bit daunting, so here's a quick overview of the different ways you can setup networking in VirtualBox, with a few pointers as to which configurations should be used and when. VirtualBox allows you to configure up to 8 virtual NICs (Network Interface Controllers) for each guest vm (although only 4 are exposed in the GUI) and for each of these NICs you can configure: Which virtualized NIC-type is exposed to the Guest. Examples include: Intel PRO/1000 MT Server (82545EM),  AMD PCNet FAST III (Am79C973, the default) or  a Paravirtualized network adapter (virtio-net). How the NIC operates with respect to your Host's physical networking. The main modes are: Network Address Translation (NAT) Bridged networking Internal networking Host-only networking NAT with Port-forwarding The choice of NIC-type comes down to whether the guest has drivers for that NIC.  VirtualBox, suggests a NIC based on the guest OS-type that you specify during creation of the vm, and you rarely need to modify this. But the choice of networking mode depends on how you want to use your vm (client or server) and whether you want other machines on your network to see it. So let's look at each mode in a bit more detail... Network Address Translation (NAT) This is the default mode for new vm's and works great in most situations when the Guest is a "client" type of vm. (i.e. most network connections are outbound). Here's how it works: When the guest OS boots,  it typically uses DHCP to get an IP address. VirtualBox will field this DHCP request and tell the guest OS its assigned IP address and the gateway address for routing outbound connections. In this mode, every vm is assigned the same IP address (10.0.2.15) because each vm thinks they are on their own isolated network. And when they send their traffic via the gateway (10.0.2.2) VirtualBox rewrites the packets to make them appear as though they originated from the Host, rather than the Guest (running inside the Host). This means that the Guest will work even as the Host moves from network to network (e.g. laptop moving between locations), and from wireless to wired connections too. However, how does another computer initiate a connection into a Guest?  e.g. connecting to a web server running in the Guest. This is not (normally) possible using NAT mode as there is no route into the Guest OS. So for vm's running servers we need a different networking mode.... Bridged Networking Bridged Networking is used when you want your vm to be a full network citizen, i.e. to be an equal to your host machine on the network. In this mode, a virtual NIC is "bridged" to a physical NIC on your host, like this: The effect of this is that each VM has access to the physical network in the same way as your host. It can access any service on the network such as external DHCP services, name lookup services, and routing information just as the host does. Logically, the network looks like this: The downside of this mode is that if you run many vm's you can quickly run out of IP addresses or your network administrator gets fed up with you asking for statically assigned IP addresses. Secondly, if your host has multiple physical NICs (e.g. Wireless and Wired) you must reconfigure the bridge when your host jumps networks.  Hmm, so what if you want to run servers in vm's but don't want to involve your network administrator? Maybe one of the next 2 modes is for you... Internal Networking When you configure one or more vm's to sit on an Internal network, VirtualBox ensures that all traffic on that network stays within the host and is only visible to vm's on that virtual network. Configuration looks like this: The internal network ( in this example "intnet" ) is a totally isolated network and so is very "quiet". This is good for testing when you need a separate, clean network, and you can create sophisticated internal networks with vm's that provide their own services to the internal network. (e.g. Active Directory, DHCP, etc). Note that not even the Host is a member of the internal network, but this mode allows vm's to function even when the Host is not connected to a network (e.g. on a plane). Note that in this mode, VirtualBox provides no "convenience" services such as DHCP, so your machines must be statically configured or one of the vm's needs to provide a DHCP/Name service. Multiple internal networks are possible and you can configure vm's to have multiple NICs to sit across internal and other network modes and thereby provide routes if needed. But all this sounds tricky. What if you want an Internal Network that the host participates on with VirtualBox providing IP addresses to the Guests? Ah, then for this, you might want to consider Host-only Networking... Host-only Networking Host-only Networking is like Internal Networking in that you indicate which network the Guest sits on, in this case, "vboxnet0": All vm's sitting on this "vboxnet0" network will see each other, and additionally, the host can see these vm's too. However, other external machines cannot see Guests on this network, hence the name "Host-only". Logically, the network looks like this: This looks very similar to Internal Networking but the host is now on "vboxnet0" and can provide DHCP services. To configure how a Host-only network behaves, look in the VirtualBox Manager...Preferences...Network dialog: Port-Forwarding with NAT Networking Now you may think that we've provided enough modes here to handle every eventuality but here's just one more... What if you cart around a mobile-demo or dev environment on, say, a laptop and you have one or more vm's that you need other machines to connect into? And you are continually hopping onto different (customer?) networks. In this scenario: NAT - won't work because external machines need to connect in. Bridged - possibly an option, but does your customer want you eating IP addresses and can your software cope with changing networks? Internal - we need the vm(s) to be visible on the network, so this is no good. Host-only - same problem as above, we want external machines to connect in to the vm's. Enter Port-forwarding to save the day! Configure your vm's to use NAT networking; Add Port Forwarding rules; External machines connect to "host":"port number" and connections are forwarded by VirtualBox to the guest:port number specified. For example, if your vm runs a web server on port 80, you could set up rules like this:  ...which reads: "any connections on port 8080 on the Host will be forwarded onto this vm's port 80".  This provides a mobile demo system which won't need re-configuring every time you open your laptop lid. Summary VirtualBox has a very powerful set of options allowing you to set up almost any configuration your heart desires. For more information, check out the VirtualBox User Manual on Virtual Networking. -FB 

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• Master Data Management and Cloud Computing

  - by david.butler(at)oracle.com

  Cloud Computing is all the rage these days. There are many reasons why this is so. But like its predecessor, Service Oriented Architecture, it can fall on hard times if the underlying data is left unmanaged. Master Data Management is the perfect Cloud companion. It can materially increase the chances for successful Cloud initiatives. In this blog, I'll review the nature of the Cloud and show how MDM fits in.   Here's the National Institute of Standards and Technology Cloud definition: •          Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources that can be rapidly provisioned and released with minimal management effort or service provider interaction.   Cloud architectures have three main layers: applications or Software as a Service (SaaS), Platforms as a Service (PaaS), and Infrastructure as a Service (IaaS). SaaS generally refers to applications that are delivered to end-users over the Internet. Oracle CRM On Demand is an example of a SaaS application. Today there are hundreds of SaaS providers covering a wide variety of applications including Salesforce.com, Workday, and Netsuite. Oracle MDM applications are located in this layer of Oracle's On Demand enterprise Cloud platform. We call it Master Data as a Service (MDaaS). PaaS generally refers to an application deployment platform delivered as a service. They are often built on a grid computing architecture and include database and middleware. Oracle Fusion Middleware is in this category and includes the SOA and Data Integration products used to connect SaaS applications including MDM. Finally, IaaS generally refers to computing hardware (servers, storage and network) delivered as a service.  This typically includes the associated software as well: operating systems, virtualization, clustering, etc.    Cloud Computing benefits are compelling for a large number of organizations. These include significant cost savings, increased flexibility, and fast deployments. Cost advantages include paying for just what you use. This is especially critical for organizations with variable or seasonal usage. Companies don't have to invest to support peak computing periods. Costs are also more predictable and controllable. Increased agility includes access to the latest technology and experts without making significant up front investments.   While Cloud Computing is certainly very alluring with a clear value proposition, it is not without its challenges. An IDC survey of 244 IT executives/CIOs and their line-of-business (LOB) colleagues identified a number of issues:   Security - 74% identified security as an issue involving data privacy and resource access control. Integration - 61% found that it is hard to integrate Cloud Apps with in-house applications. Operational Costs - 50% are worried that On Demand will actually cost more given the impact of poor data quality on the rest of the enterprise. Compliance - 49% felt that compliance with required regulatory, legal and general industry requirements (such as PCI, HIPAA and Sarbanes-Oxley) would be a major issue. When control is lost, the ability of a provider to directly manage how and where data is deployed, used and destroyed is negatively impacted.  There are others, but I singled out these four top issues because Master Data Management, properly incorporated into a Cloud Computing infrastructure, can significantly ameliorate all of these problems. Cloud Computing can literally rain raw data across the enterprise.   According to fellow blogger, Mike Ferguson, "the fracturing of data caused by the adoption of cloud computing raises the importance of MDM in keeping disparate data synchronized."   David Linthicum, CTO Blue Mountain Labs blogs that "the lack of MDM will become more of an issue as cloud computing rises. We're moving from complex federated on-premise systems, to complex federated on-premise and cloud-delivered systems."    Left unmanaged, non-standard, inconsistent, ungoverned data with questionable quality can pollute analytical systems, increase operational costs, and reduce the ROI in Cloud and On-Premise applications. As cloud computing becomes more relevant, and more data, applications, services, and processes are moved out to cloud computing platforms, the need for MDM becomes ever more important. Oracle's MDM suite is designed to deal with all four of the above Cloud issues listed in the IDC survey.   Security - MDM manages all master data attribute privacy and resource access control issues. Integration - MDM pre-integrates Cloud Apps with each other and with On Premise applications at the data level. Operational Costs - MDM significantly reduces operational costs by increasing data quality, thereby improving enterprise business processes efficiency. Compliance - MDM, with its built in Data Governance capabilities, insures that the data is governed according to organizational standards. This facilitates rapid and accurate reporting for compliance purposes. Oracle MDM creates governed high quality master data. A unified cleansed and standardized data view is produced. The Oracle Customer Hub creates a single view of the customer. The Oracle Product Hub creates high quality product data designed to support all go-to-market processes. Oracle Supplier Hub dramatically reduces the chances of 'supplier exceptions'. Oracle Site Hub masters locations. And Oracle Hyperion Data Relationship Management masters financial reference data and manages enterprise hierarchies across operational areas from ERP to EPM and CRM to SCM. Oracle Fusion Middleware connects Cloud and On Premise applications to MDM Hubs and brings high quality master data to your enterprise business processes.   An independent analyst once said "Poor data quality is like dirt on the windshield. You may be able to drive for a long time with slowly degrading vision, but at some point, you either have to stop and clear the windshield or risk everything."  Cloud Computing has the potential to significantly degrade data quality across the enterprise over time. Deploying a Master Data Management solution prior to or in conjunction with a move to the Cloud can insure that the data flowing into the enterprise from the Cloud is clean and governed. This will in turn insure that expected returns on the investment in Cloud Computing will be realized.       Oracle MDM has proven its metal in this area and has the customers to back that up. In fact, I will be hosting a webcast on Tuesday, April 10th at 10 am PT with one of our top Cloud customers, the Church Pension Group. They have moved all mainline applications to a hosted model and use Oracle MDM to insure the master data is managed and cleansed before it is propagated to other cloud and internal systems. I invite you join Martin Hossfeld, VP, IT Operations, and Danette Patterson, Enterprise Data Manager as they review business drivers for MDM and hosted applications, how they did it, the benefits achieved, and lessons learned. You can register for this free webcast here.  Hope to see you there.

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• Pre-rentrée Oracle Open World 2012 : à vos agendas

  - by Eric Bezille

  A maintenant moins d'un mois de l’événement majeur d'Oracle, qui se tient comme chaque année à San Francisco, fin septembre, début octobre, les spéculations vont bon train sur les annonces qui vont y être dévoilées... Et sans lever le voile, je vous engage à prendre connaissance des sujets des "Key Notes" qui seront tenues par Larry Ellison, Mark Hurd, Thomas Kurian (responsable des développements logiciels) et John Fowler (responsable des développements systèmes) afin de vous donner un avant goût. Stratégie et Roadmaps Oracle Bien entendu, au-delà des séances plénières qui vous donnerons  une vision précise de la stratégie, et pour ceux qui seront sur place, je vous engage à ne pas manquer les séances d'approfondissement qui auront lieu dans la semaine, dont voici quelques morceaux choisis : "Accelerate your Business with the Oracle Hardware Advantage" avec John Fowler, le lundi 1er Octobre, 3:15pm-4:15pm "Why Oracle Softwares Runs Best on Oracle Hardware" , avec Bradley Carlile, le responsable des Benchmarks, le lundi 1er Octobre, 12:15pm-13:15pm "Engineered Systems - from Vision to Game-changing Results", avec Robert Shimp, le lundi 1er Octobre 1:45pm-2:45pm "Database and Application Consolidation on SPARC Supercluster", avec Hugo Rivero, responsable dans les équipes d'intégration matériels et logiciels, le lundi 1er Octobre, 4:45pm-5:45pm "Oracle’s SPARC Server Strategy Update", avec Masood Heydari, responsable des développements serveurs SPARC, le mardi 2 Octobre, 10:15am - 11:15am "Oracle Solaris 11 Strategy, Engineering Insights, and Roadmap", avec Markus Flier, responsable des développements Solaris, le mercredi 3 Octobre, 10:15am - 11:15am "Oracle Virtualization Strategy and Roadmap", avec Wim Coekaerts, responsable des développement Oracle VM et Oracle Linux, le lundi 1er Octobre, 12:15pm-1:15pm "Big Data: The Big Story", avec Jean-Pierre Dijcks, responsable du développement produits Big Data, le lundi 1er Octobre, 3:15pm-4:15pm "Scaling with the Cloud: Strategies for Storage in Cloud Deployments", avec Christine Rogers,  Principal Product Manager, et Chris Wood, Senior Product Specialist, Stockage , le lundi 1er Octobre, 10:45am-11:45am Retours d'expériences et témoignages Si Oracle Open World est l'occasion de partager avec les équipes de développement d'Oracle en direct, c'est aussi l'occasion d'échanger avec des clients et experts qui ont mis en oeuvre  nos technologies pour bénéficier de leurs retours d'expériences, comme par exemple : "Oracle Optimized Solution for Siebel CRM at ACCOR", avec les témoignages d'Eric Wyttynck, directeur IT Multichannel & CRM  et Pascal Massenet, VP Loyalty & CRM systems, sur les bénéfices non seulement métiers, mais également projet et IT, le mercredi 3 Octobre, 1:15pm-2:15pm "Tips from AT&T: Oracle E-Business Suite, Oracle Database, and SPARC Enterprise", avec le retour d'expérience des experts Oracle, le mardi 2 Octobre, 11:45am-12:45pm "Creating a Maximum Availability Architecture with SPARC SuperCluster", avec le témoignage de Carte Wright, Database Engineer à CKI, le mercredi 3 Octobre, 11:45am-12:45pm "Multitenancy: Everybody Talks It, Oracle Walks It with Pillar Axiom Storage", avec le témoignage de Stephen Schleiger, Manager Systems Engineering de Navis, le lundi 1er Octobre, 1:45pm-2:45pm "Oracle Exadata for Database Consolidation: Best Practices", avec le retour d'expérience des experts Oracle ayant participé à la mise en oeuvre d'un grand client du monde bancaire, le lundi 1er Octobre, 4:45pm-5:45pm "Oracle Exadata Customer Panel: Packaged Applications with Oracle Exadata", animé par Tim Shetler, VP Product Management, mardi 2 Octobre, 1:15pm-2:15pm "Big Data: Improving Nearline Data Throughput with the StorageTek SL8500 Modular Library System", avec le témoignage du CTO de CSC, Alan Powers, le jeudi 4 Octobre, 12:45pm-1:45pm "Building an IaaS Platform with SPARC, Oracle Solaris 11, and Oracle VM Server for SPARC", avec le témoignage de Syed Qadri, Lead DBA et Michael Arnold, System Architect d'US Cellular, le mardi 2 Octobre, 10:15am-11:15am "Transform Data Center TCO with Oracle Optimized Servers: A Customer Panel", avec les témoignages notamment d'AT&T et Liberty Global, le mardi 2 Octobre, 11:45am-12:45pm "Data Warehouse and Big Data Customers’ View of the Future", avec The Nielsen Company US, Turkcell, GE Retail Finance, Allianz Managed Operations and Services SE, le lundi 1er Octobre, 4:45pm-5:45pm "Extreme Storage Scale and Efficiency: Lessons from a 100,000-Person Organization", le témoignage de l'IT interne d'Oracle sur la transformation et la migration de l'ensemble de notre infrastructure de stockage, mardi 2 Octobre, 1:15pm-2:15pm Echanges avec les groupes d'utilisateurs et les équipes de développement Oracle Si vous avez prévu d'arriver suffisamment tôt, vous pourrez également échanger dès le dimanche avec les groupes d'utilisateurs, ou tous les soirs avec les équipes de développement Oracle sur des sujets comme : "To Exalogic or Not to Exalogic: An Architectural Journey", avec Todd Sheetz - Manager of DBA and Enterprise Architecture, Veolia Environmental Services, le dimanche 30 Septembre, 2:30pm-3:30pm "Oracle Exalytics and Oracle TimesTen for Exalytics Best Practices", avec Mark Rittman, de Rittman Mead Consulting Ltd, le dimanche 30 Septembre, 10:30am-11:30am "Introduction of Oracle Exadata at Telenet: Bringing BI to Warp Speed", avec Rudy Verlinden & Eric Bartholomeus - Managers IT infrastructure à Telenet, le dimanche 30 Septembre, 1:15pm-2:00pm "The Perfect Marriage: Sun ZFS Storage Appliance with Oracle Exadata", avec Melanie Polston, directeur, Data Management, de Novation et Charles Kim, Managing Director de Viscosity, le dimanche 30 Septembre, 9:00am-10am "Oracle’s Big Data Solutions: NoSQL, Connectors, R, and Appliance Technologies", avec Jean-Pierre Dijcks et les équipes de développement Oracle, le lundi 1er Octobre, 6:15pm-7:00pm Testez et évaluez les solutions Et pour finir, vous pouvez même tester les technologies au travers du Oracle DemoGrounds, (1133 Moscone South pour la partie Systèmes Oracle, OS, et Virtualisation) et des "Hands-on-Labs", comme : "Deploying an IaaS Environment with Oracle VM", le mardi 2 Octobre, 10:15am-11:15am "Virtualize and Deploy Oracle Applications in Minutes with Oracle VM: Hands-on Lab", le mardi 2 Octobre, 11:45am-12:45pm (il est fortement conseillé d'avoir suivi le "Hands-on-Labs" précédent avant d'effectuer ce Lab. "x86 Enterprise Cloud Infrastructure with Oracle VM 3.x and Sun ZFS Storage Appliance", le mercredi 3 Octobre, 5:00pm-6:00pm "StorageTek Tape Analytics: Managing Tape Has Never Been So Simple", le mercredi 3 Octobre, 1:15pm-2:15pm "Oracle’s Pillar Axiom 600 Storage System: Power and Ease", le lundi 1er Octobre, 12:15pm-1:15pm "Enterprise Cloud Infrastructure for SPARC with Oracle Enterprise Manager Ops Center 12c", le lundi 1er Octobre, 1:45pm-2:45pm "Managing Storage in the Cloud", le mardi 2 Octobre, 5:00pm-6:00pm "Learn How to Write MapReduce on Oracle’s Big Data Platform", le lundi 1er Octobre, 12:15pm-1:15pm "Oracle Big Data Analytics and R", le mardi 2 Octobre, 1:15pm-2:15pm "Reduce Risk with Oracle Solaris Access Control to Restrain Users and Isolate Applications", le lundi 1er Octobre, 10:45am-11:45am "Managing Your Data with Built-In Oracle Solaris ZFS Data Services in Release 11", le lundi 1er Octobre, 4:45pm-5:45pm "Virtualizing Your Oracle Solaris 11 Environment", le mardi 2 Octobre, 1:15pm-2:15pm "Large-Scale Installation and Deployment of Oracle Solaris 11", le mercredi 3 Octobre, 3:30pm-4:30pm En conclusion, une semaine très riche en perspective, et qui vous permettra de balayer l'ensemble des sujets au coeur de vos préoccupations, de la stratégie à l'implémentation... Cette semaine doit se préparer, pour tailler votre agenda sur mesure, à travers les plus de 2000 sessions dont je ne vous ai fait qu'un extrait, et dont vous pouvez retrouver l'ensemble en ligne.

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• Invitation: Oracle EMEA Analytics & Data Integration Partner Forum, 12th November 2012, London (UK)

  - by rituchhibber

  Oracle PartnerNetwork | Account | Feedback INVITATIONORACLE EMEA ANALYTICS & DATA INTEGRATION PARTNER FORUM MONDAY 12TH NOVEMBER, 2012 IN LONDON (UK) Dear partner Come to hear the latest news from Oracle OpenWorld about Oracle BI & Data Integration, and propel your business growth as an Oracle partner. This event should appeal to BI or Data Integration specialised partners, Executives, Sales, Pre-sales and Solution architects: with a choice of participation in the plenary day and then a set of special interest (technical) sessions. The follow on breakout sessions from the 13th November provide deeper dives and technical training for those of you who wish to stay for more detailed and hands-on workshops.Keynote: Andrew Sutherland, SVP Oracle Technology. Data Integration can bring great value to your customers by moving data to transform their business experiences in Oracle pan-EMEA Data Integration business development and opportunities for partners. Hot agenda items will include: The Fusion Middleware Stack: Engineered to work together A complete Analytics and Data Integration Solution Architecture: Big Data and Little Data combined In-Memory Analytics for Extreme Insight Latest Product Development roadmap for Data Integration and Analytics Venue: Oracles London CITY Moorgate OfficesDuring this event you can learn about partner success stories, participate in an array of break-out sessions, exchange information with other partners and enjoy a vibrant panel discussion. Places are limited, Register your seat today! To register to this event CLICK HERE Note: Registration for the conference and the deeper dives and technical training is free of charge to OPN member Partners, but you will be responsible for your own travel and hotel expenses. Event Schedule November 12th:Day 1 Main Plenary Session : Full day, starting 10.30 am.Oracle Hosted Dinner in the Evening November 13th:onwards Architecture Masterclass : IM Reference Architecture – Big Data and Little Data combined(1 day) BI-Apps Bootcamp(4-days) Oracle Data Integrator and Oracle Enterprise Data Quality workshop(1-day) Golden Gate Workshop(1-day) For further information and detail download the Agenda (pdf) or contact Michael Hallett at [email protected] look forward to seeing you in there. Best regards, Mike HallettAlliances and Channels DirectorBI & EPM Oracle EMEAM.No: +44 7831 276 989 [email protected] Duncan HarveyBusiness Development Directorfor Data IntegrationM.No: +420 608 283 [email protected] Milomir VojvodicBusiness Development Manager for Data IntegrationM.No: +420 608 283 [email protected] Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Contact PBC | Legal Notices and Terms of Use | Privacy

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• Meet Peter, 80 years old today

  - by AdamRG

  You have to arrive at the office early in the morning to meet Peter. He arrives at 5am and by 8:30am he's gone. Peter has been a cleaner here for several years. He is 80 years old today. Peter was born only a couple of km from our office in Cambridge, England and was for many years an Engineer for Pye Electronics. I'm lucky enough to arrive in the office early enough to catch Peter, dressed smarter than most of us in shirt and tie, and he tells stories of how Cambridge was years ago. He says the site of our office is on land between what would have been a prisoner of war camp (camp 1025), and a few hundred metres North, a camp of American allies. In February 1944, Peter was 13 years old. One night, a Dornier Do 217 heavy bomber heading towards London was hit by anti-aircraft fire and the crew of four parachuted from the plane. The plane however, continued on autopilot for over 50km. Gradually dropping lower and lower, narrowly missing the spires of Cambridge, it eventually came to land, largely intact, in allotment gardens by Peter's house near Milton Road. He told me that he was quick to the scene, along with some other young lads, and grabbed parts of the plane as souvenirs. It's one of many tales that Peter recounts, but I happened to discover a chapter about this particular plane crash in a history book called the War Torn Skies of Great Britain by Julian Evan-Hart. It reads: 'It slid to a halt in the allotment gardens of Milton Road. The cockpit ended up crumpled against a wooden fence and several incendiary bombs that had broken loose from their containers in the ruptured bomb bay were strewn over the ground behind the Dornier.' I smiled when I read the following line: 'Many residents came to see the Dornier in the allotments. Several lads made off with souvenirs' It seems a young Peter has been captured in print! For his birthday, among other things, we gave him a copy of the book. Working for a software company and rushing headlong through the 21st century, it's easy to forget even our recent history, or what feet stood on the same ground before us. That aircraft crashed only 700 metres from where our office now stands. The disused and overgrown railway line that runs down the side of the office closed to passengers 30 years ago. The industrial estate the other side was the site of a farm, Trinity Hall Farm, as recently as 60 years ago. Roman rings and Palaeolithic handaxes have been unearthed nearby. I suppose Peter will be one of the last people I'll ever hear talking first-hand about Cambridge during the war. It's a privilege to know him. Happy birthday Peter.

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• Scripting Language Sessions at Oracle OpenWorld and MySQL Connect, 2012

  - by cj

  This posts highlights some great scripting language sessions coming up at the Oracle OpenWorld and MySQL Connect conferences. These events are happening in San Francisco from the end of September. You can search for other interesting conference sessions in the Content Catalog. Also check out what is happening at JavaOne in that event's Content Catalog (I haven't included sessions from it in this post.) To find the timeslots and locations of each session, click their respective link and check the "Session Schedule" box on the top right. GEN8431 - General Session: What’s New in Oracle Database Application Development This general session takes a look at what’s been new in the last year in Oracle Database application development tools using the latest generation of database technology. Topics range from Oracle SQL Developer and Oracle Application Express to Java and PHP. (Thomas Kyte - Architect, Oracle) BOF9858 - Meet the Developers of Database Access Services (OCI, ODBC, DRCP, PHP, Python) This session is your opportunity to meet in person the Oracle developers who have built Oracle Database access tools and products such as the Oracle Call Interface (OCI), Oracle C++ Call Interface (OCCI), and Open Database Connectivity (ODBC) drivers; Transparent Application Failover (TAF); Oracle Database Instant Client; Database Resident Connection Pool (DRCP); Oracle Net Services, and so on. The team also works with those who develop the PHP, Ruby, Python, and Perl adapters for Oracle Database. Come discuss with them the features you like, your pains, and new product enhancements in the latest database technology. CON8506 - Syndication and Consolidation: Oracle Database Driver for MySQL Applications This technical session presents a new Oracle Database driver that enables you to run MySQL applications (written in PHP, Perl, C, C++, and so on) against Oracle Database with almost no code change. Use cases for such a driver include application syndication such as interoperability across a relationship database management system, application migration, and database consolidation. In addition, the session covers enhancements in database technology that enable and simplify the migration of third-party databases and applications to and consolidation with Oracle Database. Attend this session to learn more and see a live demo. (Srinath Krishnaswamy - Director, Software Development, Oracle. Kuassi Mensah - Director Product Management, Oracle. Mohammad Lari - Principal Technical Staff, Oracle ) CON9167 - Current State of PHP and MySQL Together, PHP and MySQL power large parts of the Web. The developers of both technologies continue to enhance their software to ensure that developers can be satisfied despite all their changing and growing needs. This session presents an overview of changes in PHP 5.4, which was released earlier this year and shows you various new MySQL-related features available for PHP, from transparent client-side caching to direct support for scaling and high-availability needs. (Johannes Schlüter - SoftwareDeveloper, Oracle) CON8983 - Sharding with PHP and MySQL In deploying MySQL, scale-out techniques can be used to scale out reads, but for scaling out writes, other techniques have to be used. To distribute writes over a cluster, it is necessary to shard the database and store the shards on separate servers. This session provides a brief introduction to traditional MySQL scale-out techniques in preparation for a discussion on the different sharding techniques that can be used with MySQL server and how they can be implemented with PHP. You will learn about static and dynamic sharding schemes, their advantages and drawbacks, techniques for locating and moving shards, and techniques for resharding. (Mats Kindahl - Senior Principal Software Developer, Oracle) CON9268 - Developing Python Applications with MySQL Utilities and MySQL Connector/Python This session discusses MySQL Connector/Python and the MySQL Utilities component of MySQL Workbench and explains how to write MySQL applications in Python. It includes in-depth explanations of the features of MySQL Connector/Python and the MySQL Utilities library, along with example code to illustrate the concepts. Those interested in learning how to expand or build their own utilities and connector features will benefit from the tips and tricks from the experts. This session also provides an opportunity to meet directly with the engineers and provide feedback on your issues and priorities. You can learn what exists today and influence future developments. (Geert Vanderkelen - Software Developer, Oracle) BOF9141 - MySQL Utilities and MySQL Connector/Python: Python Developers, Unite! Come to this lively discussion of the MySQL Utilities component of MySQL Workbench and MySQL Connector/Python. It includes in-depth explanations of the features and dives into the code for those interested in learning how to expand or build their own utilities and connector features. This is an audience-driven session, so put on your best Python shirt and let’s talk about MySQL Utilities and MySQL Connector/Python. (Geert Vanderkelen - Software Developer, Oracle. Charles Bell - Senior Software Developer, Oracle) CON3290 - Integrating Oracle Database with a Social Network Facebook, Flickr, YouTube, Google Maps. There are many social network sites, each with their own APIs for sharing data with them. Most developers do not realize that Oracle Database has base tools for communicating with these sites, enabling all manner of information, including multimedia, to be passed back and forth between the sites. This technical presentation goes through the methods in PL/SQL for connecting to, and then sending and retrieving, all types of data between these sites. (Marcelle Kratochvil - CTO, Piction) CON3291 - Storing and Tuning Unstructured Data and Multimedia in Oracle Database Database administrators need to learn new skills and techniques when the decision is made in their organization to let Oracle Database manage its unstructured data. They will face new scalability challenges. A single row in a table can become larger than a whole database. This presentation covers the techniques a DBA needs for managing the large volume of data in a standard Oracle Database instance. (Marcelle Kratochvil - CTO, Piction) CON3292 - Using PHP, Perl, Visual Basic, Ruby, and Python for Multimedia in Oracle Database These five programming languages are just some of the most popular ones in use at the moment in the marketplace. This presentation details how you can use them to access and retrieve multimedia from Oracle Database. It covers programming techniques and methods for achieving faster development against Oracle Database. (Marcelle Kratochvil - CTO, Piction) UGF5181 - Building Real-World Oracle DBA Tools in Perl Perl is not normally associated with building mission-critical application or DBA tools. Learn why Perl could be a good choice for building your next killer DBA app. This session draws on real-world experience of building DBA tools in Perl, showing the framework and architecture needed to deal with portability, efficiency, and maintainability. Topics include Perl frameworks; Which Comprehensive Perl Archive Network (CPAN) modules are good to use; Perl and CPAN module licensing; Perl and Oracle connectivity; Compiling and deploying your app; An example of what is possible with Perl. (Arjen Visser - CEO & CTO, Dbvisit Software Limited) CON3153 - Perl: A DBA’s and Developer’s Best (Forgotten) Friend This session reintroduces Perl as a language of choice for many solutions for DBAs and developers. Discover what makes Perl so successful and why it is so versatile in our day-to-day lives. Perl can automate all those manual tasks and is truly platform-independent. Perl may not be in the limelight the way other languages are, but it is a remarkable language, it is still very current with ongoing development, and it has amazing online resources. Learn what makes Perl so great (including CPAN), get an introduction to Perl language syntax, find out what you can use Perl for, hear how Oracle uses Perl, discover the best way to learn Perl, and take away a small Perl project challenge. (Arjen Visser - CEO & CTO, Dbvisit Software Limited) CON10332 - Oracle RightNow CX Cloud Service’s Connect PHP API: Intro, What’s New, and Roadmap Connect PHP is a public API that enables developers to build solutions with the Oracle RightNow CX Cloud Service platform. This API is used primarily by developers working within the Oracle RightNow Customer Portal Cloud Service framework who are looking to gain access to data and services hosted by the Oracle RightNow CX Cloud Service platform through a backward-compatible API. Connect for PHP leverages the same data model and services as the Connect Web Services for SOAP API. Come to this session to get an introduction and learn what’s new and what’s coming up. (Mark Rhoads - Senior Principal Applications Engineer, Oracle. Mark Ericson - Sr. Principle Product Manager, Oracle) CON10330 - Oracle RightNow CX Cloud Service APIs and Frameworks Overview Oracle RightNow CX Cloud Service APIs are available in the following areas: desktop UI, Web services, customer portal, PHP, and knowledge. These frameworks provide access to Oracle RightNow CX Cloud Service’s Connect Common Object Model and custom objects. This session provides a broad overview of capabilities in all these areas. (Mark Ericson - Sr. Principle Product Manager, Oracle)

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• Taking the training wheels off: Accelerating the Business with Oracle IAM by Brian Mozinski (Accenture)

  - by Greg Jensen

  Today, technical requirements for IAM are evolving rapidly, and the bar is continuously raised for high performance IAM solutions as organizations look to roll out high volume use cases on the back of legacy systems.  Existing solutions were often designed and architected to support offline transactions and manual processes, and the business owners today demand globally scalable infrastructure to support the growth their business cases are expected to deliver. To help IAM practitioners address these challenges and make their organizations and themselves more successful, this series we will outline the: • Taking the training wheels off: Accelerating the Business with Oracle IAM The explosive growth in expectations for IAM infrastructure, and the business cases they support to gain investment in new security programs. • "Necessity is the mother of invention": Technical solutions developed in the field Well proven tricks of the trade, used by IAM guru’s to maximize your solution while addressing the requirements of global organizations. • The Art & Science of Performance Tuning of Oracle IAM 11gR2 Real world examples of performance tuning with Oracle IAM • No Where to go but up: Extending the benefits of accelerated IAM Anything is possible, compelling new solutions organizations are unlocking with accelerated Oracle IAM Let’s get started … by talking about the changing dynamics driving these discussions. Big Companies are getting bigger everyday, and increasingly organizations operate across state lines, multiple times zones, and in many countries or continents at the same time.  No longer is midnight to 6am a safe time to take down the system for upgrades, to run recon’s and import or update user accounts and attributes.  Further IT organizations are operating as shared services with SLA’s similar to telephone carrier levels expected by their “clients”.  Workers are moved in and out of roles on a weekly, daily, or even hourly rate and IAM is expected to support those rapid changes.  End users registering for services during business hours in Singapore are expected their access to be green-lighted in custom apps hosted in Portugal within the hour.  Many of the expectations of asynchronous systems and batched updates are not adequate and the number and types of users is growing. When organizations acted more like independent teams at functional or geographic levels it was manageable to have processes that relied on a handful of people who knew how to make things work …. Knew how to get you access to the key systems to get your job done.  Today everyone is expected to do more with less, the finance administrator previously supporting their local Atlanta sales office might now be asked to help close the books for the Johannesburg team, and access certification process once completed monthly by Joan on the 3rd floor is now done by a shared pool of resources in Sao Paulo.   Fragmented processes that rely on institutional knowledge to get access to systems and get work done quickly break down in these scenarios.  Highly robust processes that have automated workflows for connected or disconnected systems give organizations the dynamic flexibility to share work across these lines and cut costs or increase productivity. As the IT industry computing paradigms continue to change with the passing of time, and as mature or proven approaches become clear, it is normal for organizations to adjust accordingly. Businesses must manage identity in an increasingly hybrid world in which legacy on-premises IAM infrastructures are extended or replaced to support more and more interconnected and interdependent services to a wider range of users. The old legacy IAM implementation models we had relied on to manage identities no longer apply. End users expect to self-request access to services from their tablet, get supervisor approval over mobile devices and email, and launch the application even if is hosted on the cloud, or run by a partner, vendor, or service provider. While user expectations are higher, they are also simpler … logging into custom desktop apps to request approvals, or going through email or paper based processes for certification is unacceptable.  Users expect security to operate within the paradigm of the application … i.e. feel like the application they are using. Citizen and customer facing applications have evolved from every where, with custom applications, 3rd party tools, and merging in from acquired entities or 3rd party OEM’s resold to expand your portfolio of services.  These all have their own user stores, authentication models, user lifecycles, session management, etc.  Often the designers/developers are no longer accessible and the documentation is limited.  Bringing together underlying directories to scale for growth, and improve user experience is critical for revenue … but also for operations. Job functions are more dynamic.... take the Olympics for example.  Endless organizations from corporations broadcasting, endorsing, or marketing through the event … to non-profit athletic foundations and public/government entities for athletes and public safety, all operate simultaneously on the world stage.  Each organization needs to spin up short-term teams, often dealing with proprietary information from hot ads to racing strategies or security plans.  IAM is expected to enable team’s to spin up, enable new applications, protect privacy, and secure critical infrastructure.  Then it needs to be disabled just as quickly as users go back to their previous responsibilities. On a more technical level … Optimized system directory; tuning guidelines and parameters are needed by businesses today. Business’s need to be making the right choices (virtual directories) and considerations via choosing the correct architectural patterns (virtual, direct, replicated, and tuning), challenge is that business need to assess and chose the correct architectural patters (centralized, virtualized, and distributed) Today's Business organizations have very complex heterogeneous enterprises that contain diverse and multifaceted information. With today's ever changing global landscape, the strategic end goal in challenging times for business is business agility. The business of identity management requires enterprise's to be more agile and more responsive than ever before. The continued proliferation of networking devices (PC, tablet, PDA's, notebooks, etc.) has caused the number of devices and users to be granted access to these devices to grow exponentially. Business needs to deploy an IAM system that can account for the demands for authentication and authorizations to these devices. Increased innovation is forcing business and organizations to centralize their identity management services. Access management needs to handle traditional web based access as well as handle new innovations around mobile, as well as address insufficient governance processes which can lead to rouge identity accounts, which can then become a source of vulnerabilities within a business’s identity platform. Risk based decisions are providing challenges to business, for an adaptive risk model to make proper access decisions via standard Web single sign on for internal and external customers,. Organizations have to move beyond simple login and passwords to address trusted relationship questions such as: Is this a trusted customer, client, or citizen? Is this a trusted employee, vendor, or partner? Is this a trusted device? Without a solid technological foundation, organizational performance, collaboration, constituent services, or any other organizational processes will languish. A Single server location presents not only network concerns for distributed user base, but identity challenges. The network risks are centered on latency of the long trip that the traffic has to take. Other risks are a performance around availability and if the single identity server is lost, all access is lost. As you can see, there are many reasons why performance tuning IAM will have a substantial impact on the success of your organization.  In our next installment in the series we roll up our sleeves and get into detailed tuning techniques used everyday by thought leaders in the field implementing Oracle Identity & Access Management Solutions.

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• How you can extend Tasklists in Fusion Applications

  - by Elie Wazen

  In this post we describe the process of modifying and extending a Tasklist available in the Regional Area of a Fusion Applications UI Shell. This is particularly useful to Customers who would like to expose Setup Tasks (generally available in the Fusion Setup Manager application) in the various functional pillars workareas. Oracle Composer, the tool used to implement such extensions allows changes to be made at runtime. The example provided in this document is for an Oracle Fusion Financials page. Let us examine the case of a customer role who requires access to both, a workarea and its associated functional tasks, and to an FSM (setup) task.  Both of these tasks represent ADF Taskflows but each is accessible from a different page.  We will show how an FSM task is added to a Functional tasklist and made accessible to a user from within a single workarea, eliminating the need to navigate between the FSM application and the Functional workarea where transactions are conducted. In general, tasks in Fusion Applications are grouped in two ways: Setup tasks are grouped in tasklists available to implementers in the Functional Setup Manager (FSM). These Tasks are accessed by implementation users and in general do not represent daily operational tasks that fit into a functional business process and were consequently included in the FSM application. For these tasks, the primary organizing principle is precedence between tasks. If task "Manage Suppliers" has prerequisites, those tasks must precede it in a tasklist. Task Lists are organized to efficiently implement an offering. Tasks frequently performed as part of business process flows are made available as links in the tasklist of their corresponding menu workarea. The primary organizing principle in the menu and task pane entries is to group tasks that are generally accessed together. Customizing a tasklist thus becomes required for business scenarios where a task packaged under FSM as a setup task, is for a particular customer a regular maintenance task that is accessed for record updates or creation as part of normal operational activities and where the frequency of this access merits the inclusion of that task in the related operational tasklist A user with the role of maintaining Journals in General Ledger is also responsible for maintaining Chart of Accounts Mappings.  In the Fusion Financials Product Family, Manage Journals is a task available from within the Journals Menu whereas Chart of Accounts Mapping is available via FSM under the Define Chart of Accounts tasklist Figure 1. The Manage Chart of Accounts Mapping Task in FSM Figure 2. The Manage Journals Task in the Task Pane of the Journals Workarea Our goal is to simplify cross task navigation and allow the user to access both tasks from a single tasklist on a single page without having to navigate to FSM for the Mapping task and to the Journals workarea for the Manage task. To accomplish that, we use Oracle Composer to customize  the Journals tasklist by adding to it the Mapping task. Identify the Taskflow name and path of the FSM Task The first step in our process is to identify the underlying taskflow for the Manage Chart of Accounts Mappings task. We select to Setup and Maintenance from the Navigator to launch the FSM Application, and we query the task from Manage Tasklists and Tasks Figure 3. Task Details including Taskflow path The Manage Chart of Accounts Mapping Task Taskflow is: /WEB-INF/oracle/apps/financials/generalLedger/sharedSetup/coaMappings/ui/flow /CoaMappingsMainAreaFlow.xml#CoaMappingsMainAreaFlow We copy that value and use it later as a parameter to our new task in the customized Journals Tasklist. Customize the Journals Page A user with Administration privileges can start the run time customization directly from the Administration Menu of the Global Area.  This customization is done at the Site level and once implemented becomes available to all users with access to the Journals Workarea. Figure 4.  Customization Menu The Oracle Composer Window is displayed in the same browser and the Hierarchy of the page component is displayed and available for modification. Figure 5.  Oracle Composer In the composer Window select the PanelFormLayout node and click on the Edit Button.  Note that the selected component is simultaneously highlighted in the lower pane in the browser. In the Properties popup window, select the Tasks List and Task Properties Tab, where the user finds the hierarchy of the Tasklist and is able to Edit nodes or create new ones. src="https://blogs.oracle.com/FunctionalArchitecture/resource/TL5.jpg" Figure 6.  The Tasklist in edit mode Add a Child Task to the Tasklist In the Edit Window the user will now create a child node at the desired level in the hierarchy by selecting the immediate parent node and clicking on the insert node button.  This process requires four values to be set as described in Table 1 below. Parameter Value How to Determine the Value Focus View Id /JournalEntryPage This is the Focus View ID of the UI Shell where the Tasklist we want to customize is.  A simple way to determine this value is to copy it from any of the Standard tasks on the Tasklist Label COA Mapping This is the Display name of the Task as it will appear in the Tasklist Task Type dynamicMain If the value is dynamicMain, the page contains a new link in the Regional Area. When you click the link, a new tab with the loaded task opens Taskflowid /WEB-INF/oracle/apps/financials/generalLedger/sharedSetup/ coaMappings/ui/flow/ CoaMappingsMainAreaFlow.xml#CoaMappingsMainAreaFlow This is the Taskflow path we retrieved from the Task Definition in FSM earlier in the process Table 1.  Parameters and Values for the Task to be added to the customized Tasklist Figure 7.   The parameters window of the newly added Task   Access the FSM Task from the Journals Workarea Once the FSM task is added and its parameters defined, the user saves the record, closes the Composer making the new task immediately available to users with access to the Journals workarea (Refer to Figure 8 below). Figure 8.   The COA Mapping Task is now visible and can be invoked from the Journals Workarea   Additional Considerations If a Task Flow is part of a product that is deployed on the same app server as the Tasklist workarea then that task flow can be added to a customized tasklist in that workarea. Otherwise that task flow can be invoked from its parent product’s workarea tasklist by selecting that workarea from the Navigator menu. For Example The following Taskflows  belong respectively to the Subledger Accounting, and to the General Ledger Products.  /WEB-INF/oracle/apps/financials/subledgerAccounting/accountingMethodSetup/mappingSets/ui/flow/MappingSetFlow.xml#MappingSetFlow /WEB-INF/oracle/apps/financials/generalLedger/sharedSetup/coaMappings/ui/flow/CoaMappingsMainAreaFlow.xml#CoaMappingsMainAreaFlow Since both the Subledger Accounting and General Ledger products are part of the LedgerApp J2EE Applicaton and are both deployed on the General Ledger Cluster Server (Figure 8 below), the user can add both of the above taskflows to the  tasklist in the  /JournalEntryPage FocusVIewID Workarea. Note:  both FSM Taskflows and Functional Taskflows can be added to the Tasklists as described in this document Figure 8.   The Topology of the Fusion Financials Product Family. Note that SubLedger Accounting and General Ledger are both deployed on the Ledger App Conclusion In this document we have shown how an administrative user can edit the Tasklist in the Regional Area of a Fusion Apps page using Oracle Composer. This is useful for cases where tasks packaged in different workareas are frequently accessed by the same user. By making these tasks available from the same page, we minimize the number of steps in the navigation the user has to do to perform their transactions and queries in Fusion Apps.  The example explained above showed that tasks classified as Setup tasks, meaning made accessible to implementation users from the FSM module can be added to the workarea of their respective Fusion application. This eliminates the need to navigate to FSM to access tasks that are both setup and regular maintenance tasks. References Oracle Fusion Applications Extensibility Guide 11g Release 1 (11.1.1.5) Part Number E16691-02 (Section 3.2) Oracle Fusion Applications Developer's Guide 11g Release 1 (11.1.4) Part Number E15524-05

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• What Makes a Good Design Critic? CHI 2010 Panel Review

  - by jatin.thaker

  Author: Daniel Schwartz, Senior Interaction Designer, Oracle Applications User Experience Oracle Applications UX Chief Evangelist Patanjali Venkatacharya organized and moderated an innovative and stimulating panel discussion titled "What Makes a Good Design Critic? Food Design vs. Product Design Criticism" at CHI 2010, the annual ACM Conference on Human Factors in Computing Systems. The panelists included Janice Rohn, VP of User Experience at Experian; Tami Hardeman, a food stylist; Ed Seiber, a restaurant architect and designer; John Kessler, a food critic and writer at the Atlanta Journal-Constitution; and Larry Powers, Chef de Cuisine at Shaun's restaurant in Atlanta, Georgia. Building off the momentum of his highly acclaimed panel at CHI 2009 on what interaction design can learn from food design (for which I was on the other side as a panelist), Venkatacharya brought together new people with different roles in the restaurant and software interaction design fields. The session was also quite delicious -- but more on that later. Criticism, as it applies to food and product or interaction design, was the tasty topic for this forum and showed that strong parallels exist between food and interaction design criticism. Figure 1. The panelists in discussion: (left to right) Janice Rohn, Ed Seiber, Tami Hardeman, and John Kessler. The panelists had great insights to share from their respective fields, and they enthusiastically discussed as if they were at a casual collegial dinner. John Kessler stated that he prefers to have one professional critic's opinion in general than a large sampling of customers, however, "Web sites like Yelp get users excited by the collective approach. People are attracted to things desired by so many." Janice Rohn added that this collective desire was especially true for users of consumer products. Ed Seiber remarked that while people looked to the popular view for their target tastes and product choices, "professional critics like John [Kessler] still hold a big weight on public opinion." Chef Powers indicated that chefs take in feedback from all sources, adding, "word of mouth is very powerful. We also look heavily at the sales of the dishes to see what's moving; what's selling and thus successful." Hearing this discussion validates our design work at Oracle in that we listen to our users (our diners) and industry feedback (our critics) to ensure an optimal user experience of our products. Rohn considers that restaurateur Danny Meyer's book, Setting the Table: The Transforming Power of Hospitality in Business, which is about creating successful restaurant experiences, has many applicable parallels to user experience design. Meyer actually argues that the customer is not always right, but that "they must always feel heard." Seiber agreed, but noted "customers are not designers," and while designers need to listen to customer feedback, it is the designer's job to synthesize it. Seiber feels it's the critic's job to point out when something is missing or not well-prioritized. In interaction design, our challenges are quite similar, if not parallel. Software tasks are like puzzles that are in search of a solution on how to be best completed. As a food stylist, Tami Hardeman has the demanding and challenging task of presenting food to be as delectable as can be. To present food in its best light requires a lot of creativity and insight into consumer tastes. It's no doubt then that this former fashion stylist came up with the ultimate catch phrase to capture the emotion that clients want to draw from their users: "craveability." The phrase was a hit with the audience and panelists alike. Sometime later in the discussion, Seiber remarked, "designers strive to apply craveability to products, and I do so for restaurants in my case." Craveabilty is also very applicable to interaction design. Creating straightforward and smooth workflows for users of Oracle Applications is a primary goal for my colleagues. We want our users to really enjoy working with our products where it makes them more efficient and better at their jobs. That's our "craveability." Patanjali Venkatacharya asked the panel, "if a design's "craveability" appeals to some cultures but not to others, then what is the impact to the food or product design process?" Rohn stated that "taste is part nature and part nurture" and that the design must take the full context of a product's usage into consideration. Kessler added, "good design is about understanding the context" that the experience necessitates. Seiber remarked how important seat comfort is for diners and how the quality of seating will add so much to the complete dining experience. Sometimes if these non-food factors are not well executed, they can also take away from an otherwise pleasant dining experience. Kessler recounted a time when he was dining at a restaurant that actually had very good food, but the photographs hanging on all the walls did not fit in with the overall décor and created a negative overall dining experience. While the tastiness of the food is critical to a restaurant's success, it is a captivating complete user experience, as in interaction design, which will keep customers coming back and ultimately making the restaurant a hit. Figure 2. Patanjali Venkatacharya enjoyed the Sardinian flatbread salad. As a surprise Chef Powers brought out a signature dish from Shaun's restaurant for all the panelists to sample and critique. The Sardinian flatbread dish showcased Atlanta's taste for fresh and local produce and cheese at its finest as a salad served on a crispy flavorful flat bread. Hardeman said it could be photographed from any angle, a high compliment coming from a food stylist. Seiber really enjoyed the colors that the dish brought together and thought it would be served very well in a casual restaurant on a summer's day. The panel really appreciated the taste and quality of the different components and how the rosemary brought all the flavors together. Seiber remarked that "a lot of effort goes into the appearance of simplicity." Rohn indicated that the same notion holds true with software user interface design. A tremendous amount of work goes into crafting straightforward interfaces, including user research, prototyping, design iterations, and usability studies. Design criticism for food and software interfaces clearly share many similarities. Both areas value expert opinions and user feedback. Both areas understand the importance of great design needing to work well in its context. Last but not least, both food and interaction design criticism value "craveability" and how having users excited about experiencing and enjoying the designs is an important goal. Now if we can just improve the taste of software user interfaces, people may choose to dine on their enterprise applications over a fresh organic salad.

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• Avoid the “Social Silo” - Learn Why and How

  - by Brian Dayton

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} I’m not going to spend any more real estate than needed on this—social media is big. Facebook hit the Billion user mark in October, that’s 1 out of every 7 humans on the planet. This past Summer (in the Northern hemisphere) Twitter passed the 400 Million Tweet/day mark. The list of social properties and data points goes on and on. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} With social your customer, prospect, or constituent has pervasive access—through mobile—to a global audience, the ability to influence friends, friends of friends, and even people they will never meet. They also have the unique opportunity to forge a deeper relationship with your business—telling you what they like, what they don’t like, how you can help, and what they’d like to see more of. Are you listening? Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} What’s the Bottom Line for Business? Businesses need to be where their customers are—on social properties. They need to be available and responsive in those channels—24x7x365. They need to engage and communicate in new ways—sometimes in less than 140 characters and with empathy, not a 1-way megaphone. Finally, businesses need to look at social as an extension of their existing business practices. Not as a silo’d communication channel limited to marketing. Social Can’t Be a Silo – Learn Why @ Oracle CloudWorld When a business is on social networks they represent the whole business. That’s how a customer, constituent, partner or potential candidate sees it. Those organizations that have moved on the opportunity to build closer relationships through social marketing have already made the first step. Social Selling, Service, eCommerce, and Recruiting are external-facing opportunities that leading organizations are moving on right now. This strategy, one of weaving social into and across your business processes—and leveraging social concepts and technologies for internal collaboration—is something you can learn about during an Oracle CloudWorld event in a city near you. You’ll hear and see social relationship management concepts, best-practices, and recommendations woven into topics, discussions, and demonstrations throughout the event—from Marketing and Sales to Service and Human Resources. Stay Tuned and Avoid Potholes By all indications social is here to stay but it’s moving fast and social business strategies are evolving rapidly. At Oracle CloudWorld you’ll also get the opportunity to learn how to avoid some of the potholes on the road to #socialbusiness. Stay tuned to this blog. In future posts I’ll cover some of those potholes including the challenges of Social@Scale and Parallel Processes. Jump-start your social business strategy or learn how to refine and expand what you’re doing already at Oracle CloudWorld. Want to learn more about what Oracle is doing in social? Check out www.oracle.com/social or, if you're looking for a quick read my co-worker, Pat Ma, has a great post on this blog summarizing some popular Social Relationship Management use cases.

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• SQLAuthority News – Presented Soft Skill Session on Presentation Skills at SQL Bangalore on May 3, 2014

  - by Pinal Dave

  I have presented on various database technologies for almost 10 years now. SQL, Database and NoSQL have been part of my life. Earlier this month, I had the opportunity to present on the topic Performing an Effective Presentation. I must say it was blast to prepare as well as present this session. This event was part of the SQL Bangalore community. If you are in Bangalore, you must be part of this group. SQL Bangalore is a wonderful community and we always have a great response when we present on technology. It is SQL User Group and we discuss everything SQL there. This month we had SQL Server 2014 theme and we had a community launch of SQL Server. We have the best of the best speakers presenting on SQL Server 2014 technology. The event had amazing speakers and each of them did justice to the subject. You can read about this over here. In this session I told a story from my life. I talked about who inspired me and how I learned to speak in public. I told stories about two legends  who have inspired me. There is no video recording of this session. If you want to get resources from this session, please sign up my newsletter at http://bit.ly/sqllearn. Well, I had a great time at this event. We had over 250 people showed up at this event and had a grand  time together. I personally enjoyed a session of Amit Benerjee, Balmukund Lakhani and Vinod Kumar. Ken and Surabh also entertained the audience. Overall, this was a grand event and if you were in Bangalore and did not make it to this event. You did miss out on a few things. Here are a few photos of this event. SQL Bangalore UG Nupur, Chandra, Shaivi, Balmukund, Amit, Vinod [captions This] SQL Bangalore UG Audience Pinal Dave presenting at SQL UG in Bangalore Here are few of the slides from this presentation: Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority Author Visit, SQLAuthority News, T SQL

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• Oracle's Global Single Schema

  - by david.butler(at)oracle.com

  Maximizing business process efficiencies in a heterogeneous environment is very difficult. The difficulty stems from the fact that the various applications across the Information Technology (IT) landscape employ different integration standards, different message passing strategies, and different workflow engines. Vendors such as Oracle and others are delivering tools to help IT organizations manage the complexities introduced by these differences. But the one remaining intractable problem impacting efficient operations is the fact that these applications have different definitions for the same business data. Business data is your business information codified for computer programs to use. A good data model will represent the way your organization does business. The computer applications your organization deploys to improve operational efficiency are built to operate on the business data organized into this schema.  If the schema does not represent how you do business, the applications on that schema cannot provide the features you need to achieve the desired efficiencies. Business processes span these applications. Data problems break these processes rendering them far less efficient than they need to be to achieve organization goals. Thus, the expected return on the investment in these applications is never realized. The success of all business processes depends on the availability of accurate master data.  Clearly, the solution to this problem is to consolidate all the master data an organization uses to run its business. Then clean it up, augment it, govern it, and connect it back to the applications that need it. Until now, this obvious solution has been difficult to achieve because no one had defined a data model sufficiently broad, deep and flexible enough to support transaction processing on all key business entities and serve as a master superset to all other operational data models deployed in heterogeneous IT environments. Today, the situation has changed. Oracle has created an operational data model (aka schema) that can support accurate and consistent master data across heterogeneous IT systems. This is foundational for providing a way to consolidate and integrate master data without having to replace investments in existing applications. This Global Single Schema (GSS) represents a revolutionary breakthrough that allows for true master data consolidation. Oracle has deep knowledge of applications dating back to the early 1990s.  It developed applications in the areas of Supply Chain Management (SCM), Product Lifecycle Management (PLM), Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Human Capital Management (HCM), Financials and Manufacturing. In addition, Oracle applications were delivered for key industries such as Communications, Financial Services, Retail, Public Sector, High Tech Manufacturing (HTM) and more. Expertise in all these areas drove requirements for GSS. The following figure illustrates Oracle's unique position that enabled the creation of the Global Single Schema. GSS Requirements Gathering GSS defines all the key business entities and attributes including Customers, Contacts, Suppliers, Accounts, Products, Services, Materials, Employees, Installed Base, Sites, Assets, and Inventory to name just a few. In addition, Oracle delivers GSS pre-integrated with a wide variety of operational applications.  Business Process Automation EBusiness is about maximizing operational efficiency. At the highest level, these 'operations' span all that you do as an organization.  The following figure illustrates some of these high-level business processes. Enterprise Business Processes Supplies are procured. Assets are maintained. Materials are stored. Inventory is accumulated. Products and Services are engineered, produced and sold. Customers are serviced. And across this entire spectrum, Employees do the procuring, supporting, engineering, producing, selling and servicing. Not shown, but not to be overlooked, are the accounting and the financial processes associated with all this procuring, manufacturing, and selling activity. Supporting all these applications is the master data. When this data is fragmented and inconsistent, the business processes fail and inefficiencies multiply. But imagine having all the data under these operational business processes in one place. ·            The same accurate and timely customer data will be provided to all your operational applications from the call center to the point of sale. ·            The same accurate and timely supplier data will be provided to all your operational applications from supply chain planning to procurement. ·            The same accurate and timely product information will be available to all your operational applications from demand chain planning to marketing. You would have a single version of the truth about your assets, financial information, customers, suppliers, employees, products and services to support your business automation processes as they flow across your business applications. All company and partner personnel will access the same exact data entity across all your channels and across all your lines of business. Oracle's Global Single Schema enables this vision of a single version of the truth across the heterogeneous operational applications supporting the entire enterprise. Global Single Schema Oracle's Global Single Schema organizes hundreds of thousands of attributes into 165 major schema objects supporting over 180 business application modules. It is designed for international operations, and extensibility.  The schema is delivered with a full set of public Application Programming Interfaces (APIs) and an Integration Repository with modern Service Oriented Architecture interfaces to make data available as a services (DaaS) to business processes and enable operations in heterogeneous IT environments. ·         Key tables can be extended with unlimited numbers of additional attributes and attribute groups for maximum flexibility.  o    This enables model extensions that reflect business entities unique to your organization's operations. ·         The schema is multi-organization enabled so data manipulation can be controlled along organizational boundaries. ·         It uses variable byte Unicode to support over 31 languages. ·         The schema encodes flexible date and flexible address formats for easy localizations. No matter how complex your business is, Oracle's Global Single Schema can hold your business objects and support your global operations. Oracle's Global Single Schema identifies and defines the business objects an enterprise needs within the context of its business operations. The interrelationships between the business objects are also contained within the GSS data model. Their presence expresses fundamental business rules for the interaction between business entities. The following figure illustrates some of these connections.   Interconnected Business Entities Interconnecte business processes require interconnected business data. No other MDM vendor has this capability. Everyone else has either one entity they can master or separate disconnected models for various business entities. Higher level integrations are made available, but that is a weak architectural alternative to data level integration in this critically important aspect of Master Data Management.    

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• Service Broker, not ETL

  - by jamiet

  I have been very quiet on this blog of late and one reason for that is I have been very busy on a client project that I would like to talk about a little here. The client that I have been working for has a website that runs on a distributed architecture utilising a messaging infrastructure for communication between different endpoints. My brief was to build a system that could consume these messages and produce analytical information in near-real-time. More specifically I basically had to deliver a data warehouse however it was the real-time aspect of the project that really intrigued me. This real-time requirement meant that using an Extract transformation, Load (ETL) tool was out of the question and so I had no choice but to write T-SQL code (i.e. stored-procedures) to process the incoming messages and load the data into the data warehouse. This concerned me though – I had no way to control the rate at which data would arrive into the system yet we were going to have end-users querying the system at the same time that those messages were arriving; the potential for contention in such a scenario was pretty high and and was something I wanted to minimise as much as possible. Moreover I did not want the processing of data inside the data warehouse to have any impact on the customer-facing website. As you have probably guessed from the title of this blog post this is where Service Broker stepped in! For those that have not heard of it Service Broker is a queuing technology that has been built into SQL Server since SQL Server 2005. It provides a number of features however the one that was of interest to me was the fact that it facilitates asynchronous data processing which, in layman’s terms, means the ability to process some data without requiring the system that supplied the data having to wait for the response. That was a crucial feature because on this project the customer-facing website (in effect an OLTP system) would be calling one of our stored procedures with each message – we did not want to cause the OLTP system to wait on us every time we processed one of those messages. This asynchronous nature also helps to alleviate the contention problem because the asynchronous processing activity is handled just like any other task in the database engine and hence can wait on another task (such as an end-user query). Service Broker it was then! The stored procedure called by the OLTP system would simply put the message onto a queue and we would use a feature called activation to pick each message off the queue in turn and process it into the warehouse. At the time of writing the system is not yet up to full capacity but so far everything seems to be working OK (touch wood) and crucially our users are seeing data in near-real-time. By near-real-time I am talking about latencies of a few minutes at most and to someone like me who is used to building systems that have overnight latencies that is a huge step forward! So then, am I advocating that you all go out and dump your ETL tools? Of course not, no! What this project has taught me though is that in certain scenarios there may be better ways to implement a data warehouse system then the traditional “load data in overnight” approach that we are all used to. Moreover I have really enjoyed getting to grips with a new technology and even if you don’t want to use Service Broker you might want to consider asynchronous messaging architectures for your BI/data warehousing solutions in the future. This has been a very high level overview of my use of Service Broker and I have deliberately left out much of the minutiae of what has been a very challenging implementation. Nonetheless I hope I have caused you to reflect upon your own approaches to BI and question whether other approaches may be more tenable. All comments and questions gratefully received! Lastly, if you have never used Service Broker before and want to kick the tyres I have provided below a very simple “Service Broker Hello World” script that will create all of the objects required to facilitate Service Broker communications and then send the message “Hello World” from one place to anther! This doesn’t represent a “proper” implementation per se because it doesn’t close down down conversation objects (which you should always do in a real-world scenario) but its enough to demonstrate the capabilities! @Jamiet ----------------------------------------------------------------------------------------------- /*This is a basic Service Broker Hello World app. Have fun! -Jamie */ USE MASTER GO CREATE DATABASE SBTest GO --Turn Service Broker on! ALTER DATABASE SBTest SET ENABLE_BROKER GO USE SBTest GO -- 1) we need to create a message type. Note that our message type is -- very simple and allowed any type of content CREATE MESSAGE TYPE HelloMessage VALIDATION = NONE GO -- 2) Once the message type has been created, we need to create a contract -- that specifies who can send what types of messages CREATE CONTRACT HelloContract (HelloMessage SENT BY INITIATOR) GO --We can query the metadata of the objects we just created SELECT * FROM   sys.service_message_types WHERE name = 'HelloMessage'; SELECT * FROM   sys.service_contracts WHERE name = 'HelloContract'; SELECT * FROM   sys.service_contract_message_usages WHERE  service_contract_id IN (SELECT service_contract_id FROM sys.service_contracts WHERE name = 'HelloContract') AND        message_type_id IN (SELECT message_type_id FROM sys.service_message_types WHERE name = 'HelloMessage'); -- 3) The communication is between two endpoints. Thus, we need two queues to -- hold messages CREATE QUEUE SenderQueue CREATE QUEUE ReceiverQueue GO --more querying metatda SELECT * FROM sys.service_queues WHERE name IN ('SenderQueue','ReceiverQueue'); --we can also select from the queues as if they were tables SELECT * FROM SenderQueue   SELECT * FROM ReceiverQueue   -- 4) Create the required services and bind them to be above created queues CREATE SERVICE Sender   ON QUEUE SenderQueue CREATE SERVICE Receiver   ON QUEUE ReceiverQueue (HelloContract) GO --more querying metadata SELECT * FROM sys.services WHERE name IN ('Receiver','Sender'); -- 5) At this point, we can begin the conversation between the two services by -- sending messages DECLARE @conversationHandle UNIQUEIDENTIFIER DECLARE @message NVARCHAR(100) BEGIN   BEGIN TRANSACTION;   BEGIN DIALOG @conversationHandle         FROM SERVICE Sender         TO SERVICE 'Receiver'         ON CONTRACT HelloContract WITH ENCRYPTION=OFF   -- Send a message on the conversation   SET @message = N'Hello, World';   SEND  ON CONVERSATION @conversationHandle         MESSAGE TYPE HelloMessage (@message)   COMMIT TRANSACTION END GO --check contents of queues SELECT * FROM SenderQueue   SELECT * FROM ReceiverQueue   GO -- Receive a message from the queue RECEIVE CONVERT(NVARCHAR(MAX), message_body) AS MESSAGE FROM ReceiverQueue GO --If no messages were received and/or you can't see anything on the queues you may wish to check the following for clues: SELECT * FROM sys.transmission_queue -- Cleanup DROP SERVICE Sender DROP SERVICE Receiver DROP QUEUE SenderQueue DROP QUEUE ReceiverQueue DROP CONTRACT HelloContract DROP MESSAGE TYPE HelloMessage GO USE MASTER GO DROP DATABASE SBTest GO

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• Getting from a user-story to code while using TDD (scrum)

  - by Ittai

  I'm getting into scrum and TDD and I think I have some confusion which I'd like to get your feedback about. Let's assume I have a user-story in my backlog, in order for me to start developing it as part of TDD I need to have requirements, right so far? Is it true to say that the product manager and the QA should be responsible for taking the user-story and breaking it down to acceptance tests? I think the above is true since the acceptance tests need to be formal, so they can be used as tests, but also human readable so that the product can approve they are the requirements, right? Is it also true that I later take these acceptance tests and use them as my requirements, i.e. they are a set of use-cases which I implement (through TDD)? I hope I'm not making too much of a mess but that's the current flow I have in mind right now. Update I think my initial intentions were unclear so I'll try to rephrase. I want to know more details about the scrum flow of turning a user-story into code while using TDD. The starting point is obvious, a user surfaces a need (or the user's representative as the product) which is a short 1-2 lines description in the known format and that is added to the product backlog. When there is a spring planning meeting user-stories are taken from the backlog and assigned to developers. In order for a developer to write code they need requirements (especially in TDD since the requirements are what the tests are derived from). When, by whom and to which format are the requirements compiled? What I had in mind was that the product and QA define the requirements via acceptance tests (I'm thinking of automatic using FitNesse or the sort but that's not the core I think) which help to serve 2 purposes at the same time: They define "Done" properly. They give a developer something to derive tests from. I wasn't sure when these were written (before the sprint they're picked then that might be a waste since additional information will arrive or the story won't be picked, during the iteration then the developer might get stuck waiting for them...)

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• Fast Data: Go Big. Go Fast.

  - by J Swaroop

  Cross-posting Dain Hansen's excellent recap of the Big Data/Fast Data announcement during OOW: For those of you who may have missed it, today’s second full day of Oracle OpenWorld 2012 started with a rumpus. Joe Tucci, from EMC outlined the human face of big data with real examples of how big data is transforming our world. And no not the usual tried-and-true weblog examples, but real stories about taxi cab drivers in Singapore using big data to better optimize their routes as well as folks just trying to get a better hair cut. Next we heard from Thomas Kurian who talked at length about the important platform characteristics of Oracle’s Cloud and more specifically Oracle’s expanded Cloud Services portfolio. Especially interesting to our integration customers are the messaging support for Oracle’s Cloud applications. What this means is that now Oracle’s Cloud applications have a lightweight integration fabric that on-premise applications can communicate to it via REST-APIs using Oracle SOA Suite. It’s an important element to our strategy at Oracle that supports this idea that whether your requirements are for private or public, Oracle has a solution in the Cloud for all of your applications and we give you more deployment choice than any vendor. If this wasn’t enough to get the juices flowing, later that morning we heard from Hasan Rizvi who outlined in his Fusion Middleware session the four most important enterprise imperatives: Social, Mobile, Cloud, and a brand new one: Fast Data. Today, Rizvi made an important step in the definition of this term to explain that he believes it’s a convergence of four essential technology elements: Event Processing for event filtering, business rules – with Oracle Event Processing Data Transformation and Loading - with Oracle Data Integrator Real-time replication and integration – with Oracle GoldenGate Analytics and data discovery – with Oracle Business Intelligence Each of these four elements can be considered (and architect-ed) together on a single integrated platform that can help customers integrate any type of data (structured, semi-structured) leveraging new styles of big data technologies (MapReduce, HDFS, Hive, NoSQL) to process more volume and variety of data at a faster velocity with greater results.  Fast data processing (and especially real-time) has always been our credo at Oracle with each one of these products in Fusion Middleware. For example, Oracle GoldenGate continues to be made even faster with the recent 11g R2 Release of Oracle GoldenGate which gives us some even greater optimization to Oracle Database with Integrated Capture, as well as some new heterogeneity capabilities. With Oracle Data Integrator with Big Data Connectors, we’re seeing much improved performance by running MapReduce transformations natively on Hadoop systems. And with Oracle Event Processing we’re seeing some remarkable performance with customers like NTT Docomo. Check out their upcoming session at Oracle OpenWorld on Wednesday to hear more how this customer is using Event processing and Big Data together. If you missed any of these sessions and keynotes, not to worry. There's on-demand versions available on the Oracle OpenWorld website. You can also checkout our upcoming webcast where we will outline some of these new breakthroughs in Data Integration technologies for Big Data, Cloud, and Real-time in more details.

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• What Makes a Good Design Critic? CHI 2010 Panel Review

  - by Applications User Experience

  Author: Daniel Schwartz, Senior Interaction Designer, Oracle Applications User Experience Oracle Applications UX Chief Evangelist Patanjali Venkatacharya organized and moderated an innovative and stimulating panel discussion titled "What Makes a Good Design Critic? Food Design vs. Product Design Criticism" at CHI 2010, the annual ACM Conference on Human Factors in Computing Systems. The panelists included Janice Rohn, VP of User Experience at Experian; Tami Hardeman, a food stylist; Ed Seiber, a restaurant architect and designer; Jonathan Kessler, a food critic and writer at the Atlanta Journal-Constitution; and Larry Powers, Chef de Cuisine at Shaun's restaurant in Atlanta, Georgia. Building off the momentum of his highly acclaimed panel at CHI 2009 on what interaction design can learn from food design (for which I was on the other side as a panelist), Venkatacharya brought together new people with different roles in the restaurant and software interaction design fields. The session was also quite delicious -- but more on that later. Criticism, as it applies to food and product or interaction design, was the tasty topic for this forum and showed that strong parallels exist between food and interaction design criticism. Figure 1. The panelists in discussion: (left to right) Janice Rohn, Ed Seiber, Tami Hardeman, and Jonathan Kessler. The panelists had great insights to share from their respective fields, and they enthusiastically discussed as if they were at a casual collegial dinner. Jonathan Kessler stated that he prefers to have one professional critic's opinion in general than a large sampling of customers, however, "Web sites like Yelp get users excited by the collective approach. People are attracted to things desired by so many." Janice Rohn added that this collective desire was especially true for users of consumer products. Ed Seiber remarked that while people looked to the popular view for their target tastes and product choices, "professional critics like John [Kessler] still hold a big weight on public opinion." Chef Powers indicated that chefs take in feedback from all sources, adding, "word of mouth is very powerful. We also look heavily at the sales of the dishes to see what's moving; what's selling and thus successful." Hearing this discussion validates our design work at Oracle in that we listen to our users (our diners) and industry feedback (our critics) to ensure an optimal user experience of our products. Rohn considers that restaurateur Danny Meyer's book, Setting the Table: The Transforming Power of Hospitality in Business, which is about creating successful restaurant experiences, has many applicable parallels to user experience design. Meyer actually argues that the customer is not always right, but that "they must always feel heard." Seiber agreed, but noted "customers are not designers," and while designers need to listen to customer feedback, it is the designer's job to synthesize it. Seiber feels it's the critic's job to point out when something is missing or not well-prioritized. In interaction design, our challenges are quite similar, if not parallel. Software tasks are like puzzles that are in search of a solution on how to be best completed. As a food stylist, Tami Hardeman has the demanding and challenging task of presenting food to be as delectable as can be. To present food in its best light requires a lot of creativity and insight into consumer tastes. It's no doubt then that this former fashion stylist came up with the ultimate catch phrase to capture the emotion that clients want to draw from their users: "craveability." The phrase was a hit with the audience and panelists alike. Sometime later in the discussion, Seiber remarked, "designers strive to apply craveability to products, and I do so for restaurants in my case." Craveabilty is also very applicable to interaction design. Creating straightforward and smooth workflows for users of Oracle Applications is a primary goal for my colleagues. We want our users to really enjoy working with our products where it makes them more efficient and better at their jobs. That's our "craveability." Patanjali Venkatacharya asked the panel, "if a design's "craveability" appeals to some cultures but not to others, then what is the impact to the food or product design process?" Rohn stated that "taste is part nature and part nurture" and that the design must take the full context of a product's usage into consideration. Kessler added, "good design is about understanding the context" that the experience necessitates. Seiber remarked how important seat comfort is for diners and how the quality of seating will add so much to the complete dining experience. Sometimes if these non-food factors are not well executed, they can also take away from an otherwise pleasant dining experience. Kessler recounted a time when he was dining at a restaurant that actually had very good food, but the photographs hanging on all the walls did not fit in with the overall décor and created a negative overall dining experience. While the tastiness of the food is critical to a restaurant's success, it is a captivating complete user experience, as in interaction design, which will keep customers coming back and ultimately making the restaurant a hit. Figure 2. Patnajali Venkatacharya enjoyed the Sardian flatbread salad. As a surprise Chef Powers brought out a signature dish from Shaun's restaurant for all the panelists to sample and critique. The Sardinian flatbread dish showcased Atlanta's taste for fresh and local produce and cheese at its finest as a salad served on a crispy flavorful flat bread. Hardeman said it could be photographed from any angle, a high compliment coming from a food stylist. Seiber really enjoyed the colors that the dish brought together and thought it would be served very well in a casual restaurant on a summer's day. The panel really appreciated the taste and quality of the different components and how the rosemary brought all the flavors together. Seiber remarked that "a lot of effort goes into the appearance of simplicity." Rohn indicated that the same notion holds true with software user interface design. A tremendous amount of work goes into crafting straightforward interfaces, including user research, prototyping, design iterations, and usability studies. Design criticism for food and software interfaces clearly share many similarities. Both areas value expert opinions and user feedback. Both areas understand the importance of great design needing to work well in its context. Last but not least, both food and interaction design criticism value "craveability" and how having users excited about experiencing and enjoying the designs is an important goal. Now if we can just improve the taste of software user interfaces, people may choose to dine on their enterprise applications over a fresh organic salad.

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• Six Unusual Blogs I Like

  - by Bill Graziano

  I subscribe to and read over 100 SQL Server blogs every day.  I link to posts that I think are interesting.  I also read a fair number of non-SQL Server blogs.  Here are a few that I think are interesting. danah boyd. She is a researcher with Microsoft and writes about privacy, social media and teenagers.  I discovered her blog while looking for strategies to keep my personal and professional life separate.  (I haven’t found a good solution to that yet.)  Her stories of how teenagers use Facebook and other social media tools are fascinating. Clayton’s Web Snacks.  Steve Clayton works at Microsoft and has a variety of blogs out there.  This one focuses on … hmmm.  His latest posts are on graffiti, infographics, paper tweets, cartoons and slow motion videos.  It’s mostly visual and you never really know what you’ll get.  It’s always interesting though and I like what he posts.  It’s good creative stuff. Seth Godin.  Seth writes about Marketing.  I read him for motivation to get off my butt and get things done.  He’s a great motivator who encourages you to think big.  And do something! Ask the Pilot.  Patrick Smith is a commercial airline pilot writing about the airline industry.  He’s a great debunker of myths (no they don’t reduce oxygen in the cabin to keep you docile).  My favorite topics include the TSA, flying myths, airport reviews and flight delays. My old favorite flight blog used to be enplaned.  No one knew who wrote it.  It focused on the economics of the airline industry.  It was fascinating stuff.  One day it was gone.  The entire blog was deleted.  Someone tracked down some partial archives and put them online. The Agent’s Journal.  Jack Bechta is an NFL agent.  He writes about the business side of the NFL, the draft and free agency.  Lately he’s been writing about the potential lockout.  He has a distinct lack of hype which I find very refreshing.  xkcd.  I call this the comic for smart people.  A little math, some IT and internet privacy thrown in all make an unusual comic. Funny and intelligent.

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• Set up a TFS Server/Service demo environment in less than 1 minute now!

  - by Tarun Arora

  Release Notes – http://tfsdemosetup.codeplex.com/  | Download | Source Code | Report a Bug | Ideas To Demonstrate the capabilities of TFS 2012 Server/Service Task board you would need to set up TFS with some teams, a few team members, some sample stories, tasks, etc. That’s too many steps if you as me! Hi! My name is Tarun Arora, I am a Microsoft MVP in Visual Studio ALM & a Visual Studio ALM Ranger, as a consultant I have had to demo TFS Preview to potential customers several times a day. I usually create the team project during the demo to show off how quick and efficient it is, but setting up teams, team members, tasks usually takes longer I don’t prefer carrying out these steps during the demo. I have developed a .net based console application which uses the TFS API to create a standard demo environment saving me from all these manual steps. The console application reads the set up information from an XML file, leaving the setup process highly customizable. Figure 1 – Demo Dictionary, change values here for unique setup The console application today sets up, 1. Create a new Team 2. Set the team as the default team 3. Configure team settings      a. Set Backlog Iteration path      b. Set Team Iterations and start & finish dates      c. Set Team Area path 4. Add Team Members 5. Add Product Backlog Items & linked Tasks. Image 2 – The team website before (on the left) and after (on the right) running the console app Image 3 – Team configuration before (on left) and after (on right) with new team Demo and 2 members Image 4 – Iteration configuration before (on left) and after (on right) with new backlog iteration path & sprint dates set Image 5 – Area configuration (on left) and after (on right) with area path configured for the team   Image 6 – A demo ready Task Board and Task Board for Team Members Credits, - Mattias Sköld [Visual Studio ALM Ranger] – I have used TfsTeamTools to perform team creation & add members - Ivan Popek – TFS 2012 API blog posts had some fantastic reusable samples.  - Shai Raiten [Microsoft ALM MVP] – Great collection of posts on TFS API. Enjoy!

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• Windows 8 Launch&ndash;Why OEM and Retailers Should STFU

  - by D'Arcy Lussier

  Microsoft has gotten a lot of flack for the Surface from OEM/hardware partners who create Windows-based devices and I’m sure, to an extent, retailers who normally stock and sell Windows-based devices. I mean we all know how this is supposed to work – Microsoft makes the OS, partners make the hardware, retailers sell the hardware. Now Microsoft is breaking the rules by not only offering their own hardware but selling them via online and through their Microsoft branded stores! The thought has been that Microsoft is trying to set a standard for the other hardware companies to reach for. Maybe. I hope, at some level, Microsoft may be covertly responding to frustrations associated with trusting the OEMs and Retailers to deliver on their part of the supply chain. I know as a consumer, I’m very frustrated with the Windows 8 launch. Aside from the Surface sales, there’s nothing happening at the retail level. Let me back up and explain. Over the weekend I visited a number of stores in hopes of trying out various Windows 8 devices. Out of three retailers (Staples, Best Buy, and Future Shop), not *one* met my expectations. Let me be honest with you Staples, I never really have high expectations from your computer department. If I need paper or pens, whatever, but computers – you’re not the top of my list for price or selection. Still, considering you flaunted Win 8 devices in your flyer I expected *something* – some sign of effort that you took the Windows 8 launch seriously. As I entered the 1910 Pembina Highway location in Winnipeg, there was nothing – no signage, no banners – nothing that would suggest Windows 8 had even launched. I made my way to the laptops. I had to play with each machine to determine which ones were running Windows 8. There wasn’t anything on the placards that made it obvious which were Windows 8 machines and which ones were Windows 7. Likewise, there was no easy way to identify the touch screen laptop (the HP model) from the others without physically touching the screen to verify. Horrible experience. In the same mall as the Staples I mentioned above, there’s a Future Shop. Surely they would be more on the ball. I walked in to the 1910 Pembina Highway location and immediately realized I would not get a better experience. Except for the sign by the front door mentioning Windows 8, there was *nothing* in the computer department pointing you to the Windows 8 devices. Like in Staples, the Win 8 laptops were mixed in with the Win 7 ones and there was nothing notable calling out which ones were running Win 8. I happened to hit up the St. James Street location today, thinking since its a busier store they must have more options. To their credit, they did have two staff members decked out in Windows 8 shirts and who were helping a customer understand Windows 8. But otherwise, there was nothing highlighting the Windows 8 devices and they were again mixed in with the rest of the Win 7 machines. Finally, we have the St. James Street Best Buy location here in Winnipeg. I’m sure Best Buy will have their act together. Nope, not even close. Same story as the others: minimal signage (there was a sign as you walked in with a link to this schedule of demo days), Windows 8 hardware mixed with the rest of the PC offerings, and no visible call-outs identifying which were Win 8 based. This meant that, like Future Shop and Staples, if you wanted to know which machine had Windows 8 you had to go and scrutinize each machine. Also, there was nothing identifying which ones were touch based and which were not. Just Another Day… To these retailers, it seemed that the Windows 8 launch was just another day, with another product to add to the showroom floor. Meanwhile, Apple has their dedicated areas *in all three stores*. It was dead simple to find where the Apple products were compared to the Windows 8 products. No wonder Microsoft is starting to push their own retail stores. No wonder Microsoft is trying to funnel orders through them instead of relying on these bloated retail big box stores who obviously can’t manage a product launch. It’s Not Just The Retailers… Remember when the Acer CEO, Founder, and President of Computer Global Operations all weighed in on how Microsoft releasing the Surface would have a “huge negative impact for the ecosystem and other brands may take a negative reaction”? Also remember the CEO stating “[making hardware] is not something you are good at so please think twice”? Well the launch day has come and gone, and so far Microsoft is the only one that delivered on having hardware available on the October 26th date. Oh sure, there are laptops running Windows 8 – but all in one desktop PCs? I’ve only seen one or two! And tablets are *non existent*, with some showing an early to late November availability on Best Buy’s website! So while the retailers could be doing more to make it easier to find Windows 8 devices, the manufacturers could help by *getting devices into stores*! That’s supposedly something that these companies are good at, according to the Acer CEO. So Here’s What the Retailers and Manufacturers Need To Do… Get Product Out The pivotal timeframe will be now to the end of November. We need to start seeing all these fantastic pieces of hardware ship – including the Samsung ATIV Smart PC Pro, the Acer Iconia, the Asus TAICHI 21, and the sexy Samsung Series 7 27” desktop. It’s not enough to see product announcements, we need to see actual devices. Make It Easy For Customers To Find Win8 Devices You want to make it easy to sell these things? Make it easy for people to find them! Have staff on hand that really know how these devices run and what can be done with them. Don’t just have a single demo day, have people who can demo it every day! Make It Easy to See the Features There’s touch screen desktops, touch screen laptops, tablets, non-touch laptops, etc. People need to easily find the features for each machine. If I’m looking for a touch-laptop, I shouldn’t need to sift through all the non-touch laptops to find them – at the least, I need to quickly be able to see which ones are touch. I feel silly even typing this because this should be retail 101 and I have no retail background (but I do have an extensive background as a customer). In Summary… Microsoft launching the Surface and selling them through their own channels isn’t slapping its OEM and retail partners in the face; its slapping them to wake the hell up and stop coasting through Windows launch events like they don’t matter. Unless I see some improvements from vendors and retailers in November, I may just hold onto my money for a Surface Pro even if I have to wait until early 2013. Your move OEM/Retailers. *Update – While my experience has been in Winnipeg, similar experiences have been voiced from colleagues in Calgary and Edmonton.

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