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Announcing Oracle Knowledge 8.5: Even Superheroes Need Upgrades

- by Richard Lefebvre

It’s no secret that we like Iron Man here at Oracle. We've certainly got stuff in common: one of the world’s largest technology companies and one of the world’s strongest technology-driven superheroes. If you've seen the recent Iron Man movies, you might have even noticed some of our servers sitting in Tony Stark’s lab. Heck, our CEO made a cameo appearance in one of the movies. Yeah, we’re fans. Especially as Iron Man is a regular guy with some amazing technology – like us. But Like all great things even Superheroes need upgrades, whether it’s their suit, their car or their spacestation. Oracle certainly has its share of advanced technology. For example, Oracle acquired InQuira in 2011 after years of watching the company advance the science of Knowledge Management. And it was some extremely super technology. At that time, Forrester’s Kate Leggett wrote about it in ‘Standalone Knowledge Management Is Dead With Oracle's Announcement To Acquire InQuira’ saying ‘Knowledge, accessible via web self-service or agent UIs, is a critical customer service component for industries fielding repetitive questions about policies, procedures, products, and solutions.’ One short sentence that amounts to a very tall order. Since the acquisition our KM scientists have been hard at work in their labs. Today Oracle announced its first major knowledge management release since its acquisition of InQuira: Oracle Knowledge 8.5. We’ve put a massively-upgraded supersuit on our KM solution because we still have bad guys to fight. And we are very proud to say that we went way beyond our original plans. So what, exactly, did we do in Oracle Knowledge 8.5? We did what any high-tech super-scientist would do. We made Oracle Knowledge smarter, stronger and faster. First, we gave Oracle Knowledge a stronger heart: Certified on Oracle technologies, including Oracle WebLogic Server, Oracle Business Intelligence, Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud. Huge scaling and performance improvements. Then we gave it a better reach: Improved iConnect functionality that delivers contextualized knowledge directly into CRM applications. Better content acquisition support across disparate sources. Enhanced Language Support including Natural Language search support for 16 Languages. Enhanced Keyword Search for 23 authoring languages, as well as enhanced out-of-the-box industry ontologies covering 14 languages. And finally we made Oracle Knowledge ridiculously smarter: Improved Natural Language Search and a new Contextual Answer Delivery that understands the true intent of each inquiry to deliver the best possible answers. AnswerFlow for Guided Navigation & Answer Delivery, a new application for guided troubleshooting and answer delivery. Knowledge Analytics standardized on Oracle’s Business Intelligence Enterprise Edition. Knowledge Analytics Dashboards optimized search and content creation through targeted, actionable insights. A new three-level language model "Global - Language - Locale" that provides an improved search experience for organizations with a global footprint. We believe that Oracle Knowledge 8.5 is the most sophisticated KM solution in existence today and we’ve worked very hard to help it fulfill the promise of KM: empowering customers and employees with deep insights wherever they need them. We hope you agree it’s a suit worth wearing. We are continuing to invest in Knowledge Management as it continues to be especially relevant today with the enterprise push for peer collaboration, crowd-sourced wisdom, agile innovation, social interaction channels, applied real-time analytics, and personalization. In fact, we believe that Knowledge Management is a critical part of the Customer Experience portfolio for success. From empowering employee’s, to empowering customers, to gaining the insights from interactions across all channels, businesses today cannot efficiently scale their efforts, strengthen their customer relationships or achieve their growth goals without a solid Knowledge Management foundation to build from. And like every good superhero saga, we’re not even close to being finished. Next we are taking Oracle Knowledge into the Cloud. Yes, we’re thinking what you’re thinking: ROCKET BOOTS! Stay tuned for the next adventure… By Nav Chakravarti, Vice-President, Product Management, CRM Knowledge and previously the CTO of InQuira, a knowledge management company acquired by Oracle in 2011

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Announcing Oracle Knowledge 8.5: Even Superheroes Need Upgrades

- by Chris Warner

It’s no secret that we like Iron Man here at Oracle. We've certainly got stuff in common: one of the world’s largest technology companies and one of the world’s strongest technology-driven superheroes. If you've seen the recent Iron Man movies, you might have even noticed some of our servers sitting in Tony Stark’s lab. Heck, our CEO made a cameo appearance in one of the movies. Yeah, we’re fans. Especially as Iron Man is a regular guy with some amazing technology – like us. But Like all great things even Superheroes need upgrades, whether it’s their suit, their car or their spacestation. Oracle certainly has its share of advanced technology. For example, Oracle acquired InQuira in 2011 after years of watching the company advance the science of Knowledge Management. And it was some extremely super technology. At that time, Forrester’s Kate Leggett wrote about it in ‘Standalone Knowledge Management Is Dead With Oracle's Announcement To Acquire InQuira’ saying ‘Knowledge, accessible via web self-service or agent UIs, is a critical customer service component for industries fielding repetitive questions about policies, procedures, products, and solutions.’ One short sentence that amounts to a very tall order. Since the acquisition our KM scientists have been hard at work in their labs. Today Oracle announced its first major knowledge management release since its acquisition of InQuira: Oracle Knowledge 8.5. We’ve put a massively-upgraded supersuit on our KM solution because we still have bad guys to fight. And we are very proud to say that we went way beyond our original plans. So what, exactly, did we do in Oracle Knowledge 8.5? We did what any high-tech super-scientist would do. We made Oracle Knowledge smarter, stronger and faster. First, we gave Oracle Knowledge a stronger heart: Certified on Oracle technologies, including Oracle WebLogic Server, Oracle Business Intelligence, Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud. Huge scaling and performance improvements. Then we gave it a better reach: Improved iConnect functionality that delivers contextualized knowledge directly into CRM applications. Better content acquisition support across disparate sources. Enhanced Language Support including Natural Language search support for 16 Languages. Enhanced Keyword Search for 23 authoring languages, as well as enhanced out-of-the-box industry ontologies covering 14 languages. And finally we made Oracle Knowledge ridiculously smarter: Improved Natural Language Search and a new Contextual Answer Delivery that understands the true intent of each inquiry to deliver the best possible answers. AnswerFlow for Guided Navigation & Answer Delivery, a new application for guided troubleshooting and answer delivery. Knowledge Analytics standardized on Oracle’s Business Intelligence Enterprise Edition. Knowledge Analytics Dashboards optimized search and content creation through targeted, actionable insights. A new three-level language model "Global - Language - Locale" that provides an improved search experience for organizations with a global footprint. We believe that Oracle Knowledge 8.5 is the most sophisticated KM solution in existence today and we’ve worked very hard to help it fulfill the promise of KM: empowering customers and employees with deep insights wherever they need them. We hope you agree it’s a suit worth wearing. We are continuing to invest in Knowledge Management as it continues to be especially relevant today with the enterprise push for peer collaboration, crowd-sourced wisdom, agile innovation, social interaction channels, applied real-time analytics, and personalization. In fact, we believe that Knowledge Management is a critical part of the Customer Experience portfolio for success. From empowering employee’s, to empowering customers, to gaining the insights from interactions across all channels, businesses today cannot efficiently scale their efforts, strengthen their customer relationships or achieve their growth goals without a solid Knowledge Management foundation to build from. And like every good superhero saga, we’re not even close to being finished. Next we are taking Oracle Knowledge into the Cloud. Yes, we’re thinking what you’re thinking: ROCKET BOOTS! Stay tuned for the next adventure… By Nav Chakravarti, Vice-President, Product Management, CRM Knowledge and previously the CTO of InQuira, a knowledge management company acquired by Oracle in 2011.

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What Counts For a DBA: Imagination

- by drsql

"Imagination…One little spark, of inspiration… is at the heart, of all creation." – From the song "One Little Spark", by the Sherman Brothers I have a confession to make. Despite my great enthusiasm for databases and programming, it occurs to me that every database system I've ever worked on has been, in terms of its inputs and outputs, downright dull. Most have been glorified e-spreadsheets, many replacing manual systems built on actual spreadsheets. I've created a lot of database-driven software whose main job was to "count stuff"; phone calls, web visitors, payments, donations, pieces of equipment and so on. Sometimes, instead of counting stuff, the database recorded values from other stuff, such as data from sensors or networking devices. Yee hah! So how do we, as DBAs, maintain high standards and high spirits when we realize that so much of our work would fail to raise the pulse of even the most easily excitable soul? The answer lies in our imagination. To understand what I mean by this, consider a role that, in terms of its output, offers an extreme counterpoint to that of the DBA: the Disney Imagineer. Their job is to design Disney's Theme Parks, of which I'm a huge fan. To me this has always seemed like a fascinating and exciting job. What must an Imagineer do, every day, to inspire the feats of creativity that are so clearly evident in those spectacular rides and shows? Here, if ever there was one, is a role where "dull moments" must be rare indeed, surely? I wanted to find out, and so parted with a considerable sum of money for my wife and I to have lunch with one; I reasoned that if I found one small way to apply their secrets to my own career, it would be money well spent. Early in the conversation with our Imagineer (Cindy Cote), the job did indeed sound magical. However, as talk turned to management meetings, budget-wrangling and insane deadlines, I came to the strange realization that, in fact, her job was a lot more like mine than I would ever have guessed. Much like databases, all those spectacular Disney rides bring with them a vast array of complex plumbing, lighting, safety features, and all manner of other "boring bits", kept well out of sight of the end user, but vital for creating the desired experience; and, of course, it is these "boring bits" that take up much of the Imagineer's time. Naturally, there is still a vital part of their job that is spent testing out new ideas, putting themselves in the place of a park visitor, from a 9-year-old boy to a 90-year-old grandmother, and trying to imagine what experiences they'd like to have. It is these small, but vital, sparks of imagination and creativity that have the biggest impact. The real feat of a successful Imagineer is clearly to never to lose sight of this fact, in among all the rote tasks. It is the same for a DBA. Not matter how seemingly dull is the task at hand, try to put yourself in the shoes of the end user, and imagine how your input will affect the experience he or she will have with the database you're building, and how that may affect the world beyond the bits stored in your database. Then, despite the inevitable rush to be "done", find time to go the extra mile and hone the design so that it delivers something as close to that imagined experience as you can get. OK, our output still can't and won't reach the same spectacular heights as the "Journey into The Imagination" ride at EPCOT Theme Park in Orlando, where I first heard "One Little Spark". However, our imaginative sparks and efforts can, and will, make a difference to the user who now feels slightly more at home with a database application, or to the manager holding a report presented with enough clarity to drive an interesting decision or two. They are small victories, but worth having, and appreciated, or at least that's how I imagine it.

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Getting Started with StreamInsight 2.1

- by Roman Schindlauer

If you're just beginning to get familiar with StreamInsight, you may be looking for a way to get started. What are the basics? How can I get my first StreamInsight application running so I can see how it works? Where is the 'front door' that will get me going? If that describes you, then this blog entry might be just what you need. If you're already a StreamInsight wiz, keep reading anyway - you may find some helpful links here that you weren't aware of. But here's what we'd like from you experienced readers in particular: if you know of other good resources that we missed, please feel free to add them in the comments below. We appreciate you sharing your expertise. The Book The basic documentation for StreamInsight is located in the MSDN Library (Microsoft StreamInsight 2.1). You'll notice that previous versions of StreamInsight are still there (1.2 and 2.0), but if you're just getting started you can stick to the 2.1 section. The documentation has been organized to function as reference material, which is fine after you're familiar with the technology. But if you're trying to learn the basics, you might want to take a different path instead of just starting at the top. The following is one map you can use. What Is StreamInsight? Here is a sequence of topics that should give you a good overview of what StreamInsight is and how it works: Overview answers the question, "what is it?" StreamInsight Server Architecture gives you a quick look at a high-level architectural drawing StreamInsight Concepts lays out an overview of the basic components Deploying StreamInsight Entities to a StreamInsight Server describes the mechanics of how these components work together Getting an Example Running Once you have this background, go ahead and install StreamInsight and get a basic example up and running: Installation download and install the software StreamInsight Examples walk through a set of 3 simple StreamInsight applications that work together to demonstrate what you learned in the topics above; you can copy and paste the code into Visual Studio, compile, and run That's it - you now have a real, functioning StreamInsight system! Now that you have a handle on the basics, you might want to start digging deeper. Digging Deeper Here's a suggested path through the documentation to help you understand the next layer of StreamInsight technologies: Using Event Sources and Event Sinks sources supply data and sinks consume it; this topic gives you an overview of how they work Publishing and Connecting to the StreamInsight Server practical details on how to set up a StreamInsight server A Hitchhiker’s Guide to StreamInsight 2.1 Queries queries are the heart of how StreamInsight performs data analytics, and this whitepaper will help you really understand how they work Using StreamInsight LINQ root through this section for technical details on specific query components Using the StreamInsight Event Flow Debugger in addition to troubleshooting, the debugger is a great way to learn more about what goes on inside a StreamInsight application And Even Deeper Finally, to get a handle on some of the more complex things you can do with StreamInsight, dig into these: Input and Output Adapters adapters can be useful for handling more complex sources and sinks Building Resilient StreamInsight Applications a resilient application is able to recover from system failures Operations this section will help you monitor and troubleshoot a running StreamInsight system The StreamInsight Community As you're designing and developing your StreamInsight solutions, you probably will find it helpful to see working examples or to learn tips and tricks from others. Or maybe you need a place to post a vexing question. Here are some community resources that we have found useful. If you know of others, please add them in the comments below. Code samples and tools Official StreamInsight code samples Introduction to LinqPad Driver for StreamInsight 2.1 - LinqPad is a very useful tool for developing queries The following case studies are based on earlier versions of StreamInsight, but they still are useful examples: Microsoft Media Analytics - real-time monitoring and analytic Edgenet - responding to information from multiple source ICONICS - managing energy usage Blogs Microsoft StreamInsight Ruminations of J.net Richard Seroter's Architecture Musings pluralsight Forums MSDN StreamInsight Forum stackoverflow Training Microsoft StreamInsight Fundamentals (“Introducing StreamInsight” is free) from pluralsight Twitter @streaminsight You’re a StreamInsight Expert That should get you going. Please add any other resources you have found useful in the comments below. Regards, The StreamInsight Team

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forEach and Facelets - a bugfarm just waiting for harvest

- by Duncan Mills

An issue that I've encountered before and saw again today seems worthy of a little write-up. It's all to do with a subtle yet highly important difference in behaviour between JSF 2 running with JSP and running on Facelets (.jsf pages). The incident I saw today can be seen as a report on the ADF EMG bugzilla (Issue 53) and in a blog posting by Ulrich Gerkmann-Bartels who reported the issue to the EMG. Ulrich's issue nicely shows how tricky this particular gochya can be. On the surface, the problem is squarely the fault of MDS but underneath MDS is, in fact, innocent. To summarize the problem in a simpler testcase than Ulrich's example, here's a simple fragment of code: <af:forEach var="item" items="#{itemList.items}"> <af:commandLink id="cl1" text="#{item.label}" action="#{item.doAction}" partialSubmit="true"/> </af:forEach> Looks innocent enough right? We see a bunch of links printed out, great. The issue here though is the id attribute. Logically you can kind of see the problem. The forEach loop is creating (presumably) multiple instances of the commandLink, but only one id is specified - cl1. We know that IDs have to be unique within a JSF component tree, so that must be a bad thing? The problem is that JSF under JSP implements some hacks when the component tree is generated to transparently fix this problem for you. Behind the scenes it ensures that each instance really does have a unique id. Really nice of it to do so, thank you very much. However, (you could see this coming), the same is not true when running with Facelets (this is under 11.1.2.n) in that case, what you put for the id is what you get, and JSF does not mess around in the background for you. So you end up with a component tree that contains duplicate ids which are only created at runtime. So subtle chaos can ensue. The symptoms are wide and varied, from something pretty obscure such as the combination Ulrich uncovered, to something as frustrating as your ActionListener just not being triggered. And yes I've wasted hours on just such an issue. The Solution Once you're aware of this one it's really simple to fix it, there are two options: Remove the id attribute on components that will cause some kind of submission within the forEach loop altogether and let JSF do the right thing in generating them. Then you'll be assured of uniqueness. Use the var attribute of the loop to generate a unique id for each child instance. for example in the above case: <af:commandLink id="cl1_#{item.index}" ... />. So one to watch out for in your upgrades to JSF 2 and one perhaps, for your coding standards today to prepare you for. For completeness, here's the reference to the underlying JSF issue that's at the heart of this: JAVASERVERFACES-1527

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JavaOne Latin America 2012 Trip Report

- by reza_rahman

JavaOne Latin America 2012 was held at the Transamerica Expo Center in Sao Paulo, Brazil on December 4-6. The conference was a resounding success with a great vibe, excellent technical content and numerous world class speakers. Some notable local and international speakers included Bruno Souza, Yara Senger, Mattias Karlsson, Vinicius Senger, Heather Vancura, Tori Wieldt, Arun Gupta, Jim Weaver, Stephen Chin, Simon Ritter and Henrik Stahl. Topics covered included the JCP/JUGs, Java SE 7, HTML 5/WebSocket, CDI, Java EE 6, Java EE 7, JSF 2.2, JMS 2, JAX-RS 2, Arquillian and JavaFX. Bruno Borges and I manned the GlassFish booth at the Java Pavilion on Tuesday and Webnesday. The booth traffic was decent and not too hectic. We met a number of GlassFish adopters including perhaps one of the largest GlassFish deployments in Brazil as well as some folks migrating to Java EE from Spring. We invited them to share their stories with us. We also talked with some key members of the local Java community. Tuesday evening we had the GlassFish party at the Tribeca Pub. The party was definitely a hit and we could have used a larger venue (this was the first time we had the GlassFish party in Brazil). Along with GlassFish enthusiasts, a number of Java community leaders were there. We met some of the same folks again at the JUG leader's party on Wednesday evening. On Thursday Arun Gupta, Bruno Borges and I ran a hands-on-lab on JAX-RS, WebSocket and Server-Sent Events (SSE) titled "Developing JAX-RS Web Applications Utilizing Server-Sent Events and WebSocket". This is the same Java EE 7 lab run at JavaOne San Francisco. The lab provides developers a first hand glipse of how an HTML 5 powered Java EE application might look like. We had an overflow crowd for the lab (at one point we had about twenty people standing) and the lab went very well. The slides for the lab are here: Developing JAX-RS Web Applications Utilizing Server-Sent Events and WebSocket from Reza Rahman The actual contents for the lab is available here. Give me a shout if you need help getting it up and running. I gave two solo talks following the lab. The first was on JMS 2 titled "What’s New in Java Message Service 2". This was essentially the same talk given by JMS 2 specification lead Nigel Deakin at JavaOne San Francisco. I talked about the JMS 2 simplified API, JMSContext injection, delivery delays, asynchronous send, JMS resource definition in Java EE 7, standardized configuration for JMS MDBs in EJB 3.2, mandatory JCA pluggability and the like. The session went very well, there was good Q & A and someone even told me this was the best session of the conference! The slides for the talk are here: What’s New in Java Message Service 2 from Reza Rahman My last talk for the conference was on JAX-RS 2 in the keynote hall. Titled "JAX-RS 2: New and Noteworthy in the RESTful Web Services API" this was basically the same talk given by the specification leads Santiago Pericas-Geertsen and Marek Potociar at JavaOne San Francisco. I talked about the JAX-RS 2 client API, asyncronous processing, filters/interceptors, hypermedia support, server-side content negotiation and the like. The talk went very well and I got a few very kind complements afterwards. The slides for the talk are here: JAX-RS 2: New and Noteworthy in the RESTful Web Services API from Reza Rahman On a more personal note, Sao Paulo has always had a special place in my heart as the incubating city for Sepultura and Soulfy -- two of my most favorite heavy metal musical groups of all time! Consequently, the city has a perpertually alive and kicking metal scene pretty much any given day of the week. This time I got to check out a solid performance by local metal gig Republica at the legendary Manifesto Bar. I also wanted to see a Dio Tribute at the Blackmore but ran out of time and energy... Overall I enjoyed the conference/Sao Paulo and look forward to going to Brazil again next year!

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Is inconsistent formatting a sign of a sloppy programmer?

- by dreza

I understand that everyone has their own style of programming and that you should be able to read other people's styles and accept it for what it is. However, would one be considered a sloppy programmer if one's style of coding was inconsistent across whatever standard they were working against? Some example of inconsistencies might be: Sometimes naming private variables with _ and sometimes not Sometimes having varying indentations within code blocks Not aligning braces up i.e. same column if using start using new line style Spacing not always consistent around operators i.e. p=p+1, p+=1 vs other times p =p+1 or p = p + 1 etc Is this even something that as a programmer I should be concerned with addressing? Or is it such a minor nit picking thing that at the end of the day I should just not worry about it and worry about what the end user sees and whether the code works rather than how it looks while working? Is it sloppy programming or just over obsessive nit picking? EDIT: After some excellent comments I realized I may have left out some information in my question. This question came about after reviewing another colleagues code check-in and noticing some of these things and then realizing that I've seen these kind of in-consistencies in previous check-ins. It then got me thinking about my code and whether I do the same things and noticed that I typically don't etc I'm not suggesting his technique is either bad or good in this question or whether his way of doing things is right or wrong. EDIT: To answer some queries to some more good feed back. The specific instance this review occurred in was using Visual Studio 2010 and programming in c# so I don't think the editor would cause any issues. In fact it should only help I would hope. Sorry if I left that piece of info out and it effects any current answers. I was trying to be a bit more generic in understanding if this would be considered sloppy etc. And to add an even more specific example of a code piece I saw during reading of the check-in: foreach(var block in Blocks) { // .. some other code in here foreach(var movement in movements) { movement.Moved.Zero(); } // the un-formatted brace } Such a minor thing I know, but many small things add up(???), and I did have to double glance at the code at the time to see where everything lined up I guess. Please note this code was formatted appropriately before this check-in. EDIT: After reading some great answers and varying thoughts, the summary I've taken from this was. It's not necessarily a sign of a sloppy programmer however as programmers we have a duty (to ourselves and other programmers) to make the code as readable as possible to assist in further ongoing development. However it can hint at inadequacies which is something that is only possible to review on a case by case (person by person) basis. There are many reasons why this might occur. They should be taken in context and worked through with the person/people involved if reasonable. We have a duty to try and help all programmers become better programmers! In the good old days when development was done using good old notepad (or other simple text editing tool) this occurred much more frequently. However we have the assistance of modern IDE's now so although we shouldn't necessarily become OTT about this, it should still probably be addressed to some degree. We as programmers vary in our standards, styles and approaches to solutions. However it seems that in general we all take PRIDE in our work and as a trait it is something that can stand programmers apart. Making something to the best of our abilities both internal (code) and external (end user result) goes along way to giving us that big fat pat on the back that we may not go looking for but swells our heart with pride. And finally to quote CrazyEddie from his post below. Don't sweat the small stuff

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From DBA to Data Analyst

- by Denise McInerney

Cross posted from the PASS Blog There is a lot changing in the data professional’s world these days. More data is being produced and stored. More enterprises are trying to use that data to improve their products and services and understand their customers better. More data platforms and tools seem to be crowding the market. For a traditional DBA this can be a confusing and perhaps unsettling time. It’s also a time that offers great opportunity for career growth. I speak from personal experience. We sometimes refer to the “accidental DBA”, the person who finds herself suddenly responsible for managing the database because she has some other technical skills. While it was not accidental, six months ago I was unexpectedly offered a chance to transition out of my DBA role and become a data analyst. I have since come to view this offer as a gift, though at the time I wasn’t quite sure what to do with it. Throughout my DBA career I’ve gotten support from my PASS friends and colleagues and they were the first ones I turned to for counsel about this new situation. Everyone was encouraging and I received two pieces of valuable advice: first, leverage what I already know about data and second, work to understand the business’ needs. Bringing the power of data to bear to solve business problems is really the heart of the job. The challenge is figuring out how to do that. PASS had been the source of much of my technical training as a DBA, so I naturally started there to begin my Business Intelligence education. Once again the Virtual Chapter webinars, local chapter meetings and SQL Saturdays have been invaluable. I work in a large company where we are fortunate to have some very talented data scientists and analysts. These colleagues have been generous with their time and advice. I also took a statistics class through Coursera where I got a refresher in statistics and an introduction to the R programming language. And that’s not the end of the free resources available to someone wanting to acquire new skills. There are many knowledgeable Business Intelligence and Analytics professionals who teach through their blogs. Every day I can learn something new from one of these experts. Sometimes we plan our next career move and sometimes it just happens. Either way a database professional who follows industry developments and acquires new skills will be better prepared when change comes. Take the opportunity to learn something about the changing data landscape and attend a Business Intelligence, Business Analytics or Big Data Virtual Chapter meeting. And if you are moving into this new world of data consider attending the PASS Business Analytics Conference in April where you can meet and learn from those who are already on that road. It’s been said that “the only thing constant is change.” That’s never been more true for the data professional than it is today. But if you are someone who loves data and grasps its potential you are in the right place at the right time.

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How to Waste Your Marketing Budget

- by Mike Stiles

Philosophers have long said if you find out where a man’s money is, you’ll know where his heart is. Find out where money in a marketing budget is allocated, and you’ll know how adaptive and ready that company is for the near future. Marketing spends are an investment. Not unlike buying stock, the money is placed in areas the marketer feels will yield the highest return. Good stock pickers know the lay of the land, the sectors, the companies, and trends. Likewise, good marketers should know the media available to them, their audience, what they like & want, what they want their marketing to achieve…and trends. So what are they doing? And how are they doing? A recent eTail report shows nearly half of retailers planned on focusing on SEO, SEM, and site research technologies in the coming months. On the surface, that’s smart. You want people to find you. And you’re willing to let the SEO tail wag the dog and dictate the quality (or lack thereof) of your content such as blogs to make that happen. So search is prioritized well ahead of social, multi-channel initiatives, email, even mobile - despite the undisputed explosive growth and adoption of it by the public. 13% of retailers plan to focus on online video in the next 3 months. 29% said they’d look at it in 6 months. Buying SEO trickery is easy. Attracting and holding an audience with wanted, relevant content…that’s the hard part. So marketers continue to kick the content can down the road. Pretty risky since content can draw and bind customers to you. Asked to look a year ahead, retailers started thinking about CRM systems, customer segmentation, and loyalty, (again well ahead of online video, social and site personalization). What these investors are missing is social is spreading across every function of the enterprise and will be a part of CRM, personalization, loyalty programs, etc. They’re using social for engagement but not for PR, customer service, and sales. Mistake. Allocations are being made seemingly blind to the trends. Even more peculiar are the results of an analysis Mary Meeker of Kleiner Perkins made. She looked at how much time people spend with media types and how marketers are investing in those media. 26% of media consumption is online, marketers spend 22% of their ad budgets there. 10% of media time is spent with mobile, but marketers are spending 1% of their ad budgets there. 7% of media time is spent with print, but (get this) marketers spend 25% of their ad budgets there. It’s like being on Superman’s Bizarro World. Mary adds that of the online spending, most goes to search while spends on content, even ad content, stayed flat. Stock pickers know to buy low and sell high. It means peering with info in hand into the likely future of a stock and making the investment in it before it peaks. Either marketers aren’t believing the data and trends they’re seeing, or they can’t convince higher-ups to acknowledge change and adjust their portfolios accordingly. Follow @mikestilesImage via stock.xchng

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Controlling server configurations with IPS

- by barts

I recently received a customer question regarding how they best could control which packages and which versions were used on their production Solaris 11 servers. They had considered pointing each server at its own software repository - a common initial approach. A simpler method leverages one of dependency mechanisms we introduced with Solaris 11, but is not immediately obvious to most people. Typically, most internal IT departments qualify particular versions for production use. What this customer wanted to do was insure that their operations staff only installed internally qualified versions of Solaris on their servers. The easiest way of doing this is to leverage the 'incorporate' type of dependency in a small package defined for each server type. From the reference " Packaging and Delivering Software With the Image Packaging System in Oracle® Solaris 11.1": The incorporate dependency specifies that if the given package is installed, it must be at the given version, to the given version accuracy. For example, if the dependent FMRI has a version of 1.4.3, then no version less than 1.4.3 or greater than or equal to 1.4.4 satisfies the dependency. Version 1.4.3.7 does satisfy this example dependency. The common way to use incorporate dependencies is to put many of them in the same package to define a surface in the package version space that is compatible. Packages that contain such sets of incorporate dependencies are often called incorporations. Incorporations are typically used to define sets of software packages that are built together and are not separately versioned. The incorporate dependency is heavily used in Oracle Solaris to ensurethat compatible versions of software are installed together. An example incorporate dependency is: depend type=incorporate fmri=pkg:/driver/network/ethernet/[email protected],5.11-0.175.0.0.0.2.1 So, to make sure only qualified versions are installed on a server, create a package that will be installed on the machines to be controlled. This package will contain an incorporate dependency on the "entire" package, which controls the various components used to be build Solaris. Every time a new version of Solaris has been qualified for production use, create a new version of this package specifying the new version of "entire" that was qualified. Once this new control package is available in the repositories configured on the production server, the pkg update command will update that system to the specified version. Unless a new version of the control package is made available, pkg update will report that no updates are available since no version of the control package can be installed that satisfies the incorporate constraint. Note that if desired, the same package can be used to specify which packages must be present on the system by adding either "require" or "group" dependencies; the latter permits removal of some of the packages, the former does not. More details on this can be found in either the section 5 pkg man page or the previously mentioned reference document. This technique of using package dependencies to constrain system configuration leverages the SAT solver which is at the heart of IPS, and is basic to how we package Solaris itself.

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The Evolution of Oracle Direct EMEA by John McGann

- by user769227

John is expanding his Dublin based team and is currently recruiting a Director with marketing and sales leadership experience: http://bit.ly/O8PyDF Should you wish to apply, please send your CV to [email protected] Hi, my name is John McGann and I am part of the Oracle Direct management team, based in Dublin. Today I’m writing from the Oracle London City office, right in the heart of the financial district and up to very recently at the centre of a fantastic Olympic Games. The Olympics saw individuals and teams from across the globe competing to decide who is Citius, Altius, Fortius - “Faster, Higher, Stronger" There are lots of obvious parallels between the competitive world of the Olympics and the Business environments that many of us operate in, but there are also some interesting differences – especially in my area of responsibility within Oracle. We are of course constantly striving to be the best - the best solution on offer for our clients, bringing simplicity to their management, consumption and application of information technology, and the best provider when compared with our many niche competitors. In Oracle and especially in Oracle Direct, a key aspect of how we achieve this is what sets us apart from the Olympians. We have long ago eliminated geographic boundaries as a limitation to what we can achieve. We assemble the strongest individuals across multiple countries and bring them together in teams focussed on a single goal. One such team is the Oracle Direct Sales Programs team. In case you don’t know, Oracle Direct EMEA (Europe Middle East and Africa) is the inside sales division in Oracle and it is where I started my Oracle career. I remember that my first role involved putting direct mail in envelopes.... things have moved on a bit since then – for me, for Oracle Direct and in how we interact with our customers. Today, the team of over 1000 people is located in the different Oracle Direct offices around Europe – the main ones are Malaga, Berlin, Prague and Dubai plus the headquarters in Dublin. We work in over 20 languages and are in constant contact with current and future Oracle customers, using the latest internet and telephone technologies to effectively communicate and collaborate with each other, our customers and prospects. One of my areas of responsibility within Oracle Direct is the Sales Programs team. This team of 25 people manages the planning and execution of demand generation, leading the process of finding new and incremental revenue within Oracle Direct. The Sales Programs Managers or ‘SPMs’ are embedded within each of the Oracle Direct sales teams, focussed on distinct geographies or product groups. The SPMs are virtual members of the regional sales management teams, and work closely with the sales and marketing teams to define and deliver demand generation activities. The customer contact elements of these activities are executed via the Oracle Direct Sales and Business Development/Lead Generation teams, to deliver the pipeline required to meet our revenue goals. Activities can range from pan-EMEA joint sales and marketing campaigns, to very localised niche campaigns. The campaigns might focus on particular segments of our existing customers, introducing elements of our evolving solution portfolio which customers may not be familiar with. The Sales Programs team also manages ‘Nurture’ activities to ensure that we develop potential business opportunities with contacts and organisations that do not have immediate requirements. Looking ahead, it is really important that we continue to evolve our ability to add value to our clients and reduce the physical limitations of our distance from them through the innovative application of technology. This enables us to enhance the customer buying experience and to enable the Inside Sales teams to manage ever more complex sales cycles from start to finish. One of my expectations of my team is to actively drive innovation in how we leverage data to better understand our customers, and exploit emerging technologies to better communicate with them. With the rate of innovation and acquisition within Oracle, we need to ensure that existing and potential customers are aware of all we have to offer that relates to their business goals. We need to achieve this via a coherent communication and sales strategy to effectively target the right people using the most effective medium. This is another area where the Sales Programs team plays a key role.

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Rolling Along: PASS Board Year 2, Q2

- by Denise McInerney

Eighteen months into my time as a PASS Director I’m especially proud of what the Virtual Chapters have accomplished and want to share that progress with you. I'm also pleased that the organization has invested more resources to support the VCs. In this quarter I got to attend two conferences and meet more members of the SQL community. Virtual Chapters In the first six months of 2013 VCs have hosted more than 50 webinars, offering free technical education to over 6200 attendees. This is a great benefit to PASS members; thanks to the VC leaders, volunteers and speakers who contribute their time to produce these events. The Performance VC held their “Summer Performance Palooza”, an event featuring eight back-to-back sessions. Links to the session recordings can be found on the VCs web site. The new webinar platform, GoToWebinar, has been rolled out to all the VCs. This is a more stable, scalable platform and represents an important investment into the future of the VCs. A few new VCs are in the planning stages, including one focused on Security and one for Russian speakers. Visit the Virtual Chapter home page to sign up for the chapters that interest you. Each Virtual Chapter is offering a discount code for PASS Summit 2013. Be sure to ask your VC leader for the code to save $200 on Summit registration. 24 Hours of PASS The next 24HOP will be on July 31. This Summit Preview edition will feature 24 consecutive webcasts presented by experts who will be speaking at Summit in October. Registration for this free event is open now. And we will be using the GoToWebinar platform for 24HOP also. Business Analytics Conference April marked the first PASS Business Analytics Conference in Chicago. This introduced PASS to another segment of data professionals: the analysts and data scientists who work with the world’s growing collection of data. Overall the inaugural event was a success and gave us a glimpse into this increasingly important space. After Chicago the Board had several serious discussions about the lessons learned from this seven and what we should do next. We agreed to apply those lessons and continue to invest in this event; there will be a PASS Business Analytics Conference in 2014. I’m very pleased the next event will be in San Jose, CA, the heart of Silicon Valley, a place where a great deal of investment and innovation in data analytics is taking place. Global SQL Community Over the last couple of years PASS has been taking steps to become more relevant to SQL communities in different parts of the world. In May I had the opportunity to attend SQL Bits XI in Nottingham, England. It was enlightening to meet and talk with SQL professionals from around the U.K. as well as many other European countries. The many SQL Bits volunteers put on a great event and were gracious hosts. Budgets The Board passed the FY14 budget at the end of June. The budget process can be challenging and requires the Board to make some difficult choices about where to allocate resources. Overall I’m satisfied with the decisions we made and think we are investing in the right activities and programs. Next Up The Board is meeting July 18-19 in Kansas City. We will be holding the Executive Committee election for the Exec Co that will take office in 2014. We will also be discussing plans for the next BA conference as well as the next steps for our Global Growth initiative. Applications for the upcoming Board of Directors election open on July 24. If you are considering running for the Board you can visit the PASS elections site to learn more about the election process. And I encourage anyone considering running to reach out to current and past Board members to learn about what the role entails. Plans for the next PASS Summit are in full swing. We are working on some fun new ideas to introduce attendees to the many ways to become involved in the SQL community.

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UPOS RFIDScanner data format

- by Robert Snyder

A lot of work that I do currently is based in the OPOS/UPOS world. My company has a device that can read 13.56Mhz tags (RFID), Smart Cards, and Mag Stripe cards. Up until somewhat recently I have only been working with RFID for a very specific scenario. That was to read UltraLight C and Desfire cards. These cards were all setup very specifically so that I could take the data read from those cards and force it into a MSR track2 format. The past couple of weeks, however, I have been working on reading RFID credit cards (since I have a Visa card I've been using mine), and Smart Card credit cards. (The visa card I have has both) In learning how to communicate with SmartCard and reading ISO7816 and EMVCO documents I became a little more familiar with how info is stored. But now I have a question regarding UPOS. The RFID data on my Visa is stored (and read) very similar to how the data is stored and read from the Smart Card on my Visa. Cool. Well in the UPOS spec for SmartCardRW the ReadData method returns a byte array. That's cool, I can just return all that data and then parse it as my heart desires. The RFID though has a LinkedList of Tags. Well this makes sense in terms of my Visa card (reminds me of a question I have in regards to SmartCard, but that is for another question) but what about ULC and Desfire, or for that matter any Mifare card. Pages, Files, Purses don't exactly fit the Tag profile. For instance lets just say I read pages 4-12 on my ULC card. Each page I read is 4 bytes long. Does this mean I have 9 tags in my LinkedList? Is my Tag id the page number? Or then how does that translate to Desfire? I open application 123456 and read file 1 and file 2, Do I have 2 tags? and if so what is my tag id? At least with my Visa I think that I have to use the Tag id (ex 5F24 for my expiration date) and value of {0x15, 0x10, 0x31} Part of me says yes..that makes sense. Another part of me says, "well if that is the case then why doesn't SmartCardRW have Tags?" So that is my question. How do I format my data from those different types of media? or is that the job of my Control Object (the application)? Is so how does it know? The only protocols I have are: // Summary: // Enumerates the available predefined RFID tag protocols the device supports. [Flags] public enum RFIDProtocols { EpcClass0 = 1, RFIDSdt0Plus = 2, EpcClass1 = 4, EpcClass1Gen2 = 8, EpcClass2 = 16, Iso14443A = 4096, Iso14443B = 8192, Iso15693 = 12288, Iso180006B = 16384, Other = 16777216, All = 1073741824, } If I use that well all of my cards that I have are all Iso14443A. I use the ATQA and the SAK to know what type of card I really have. There is no RFID property that lets me specify that. So I'm lost.

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What Color is your Jetpack ?

- by JoshReuben

I’m a programmer, Im approaching 40, and I’m fairly decent at my job – I’ll keep doing what I’m doing for as long as they let me! So what are your career options if you know how to code? A Programmer could be .. An Algorithm developer Pros Interesting High barriers of entry, potential for startup competitive factor Cons Do you have the skill, qualifications? What are working conditions n this mystery niche ? micro-focus An Academic Pros Low pressure Job security – or is this an illusion ? Cons Low Pay Need a PhD A Software Architect Pros: strategic, rather than tactical Setting technology platform and high level vision You say how it should work, others have to figure out why its not working the way its supposed to ! broad view – you are paid to learn (how do you con people into paying for you to learn ??) Cons: Glorified developer – more often than not! competitive – everyone wants to do it ! loose touch with underlying tech in tough times, first guy to get the axe ! A Software Engineer Pros: interesting, always more to learn fun I can do it Fallback Cons: Nothing new under the sun – been there, done that Dealing with poor requirements, deadlines, other peoples code, overtime C#, XAML, Web - Low barriers of entry –> à race to the bottom A Team leader Pros: Setting code standards and proposing technology choices Cons: Glorified developer – more often than not! Inspecting other peoples code and debugging the problems they cannot fix Dealing with mugbies and prima donas Responsible for QA of others A Project Manager Pros No need for debugging other peoples code Cons Low barrier of entry High pressure Responsible for QA of others Loosing touch with technology A lot of bullshit meetings Have to be an asshole A Product Manager Pros No need for debugging other peoples code Learning new skillset of sales and marketing Cons Travel (I'm a family man) May need to know the bs details of an uninteresting product things I want to work with: AI, algorithms, Numerical Computing, Mathematica, C++ AMP – unfortunately, the work here is few & far between. VS & TFS Extensibility, DSLs (Workflow , Lightswitch), Code Generation – one day, code will write code ! Unity3D, WebGL – fun, fun, fun ! Modern Web – Knockout, SignalR, MVC, Node.Js ??? (tentative – I'll wait until things stabilize as this area is undergoing a pre-Cambrian explosion) Things I don’t want to work with: (but will if I'm asked to !) C# – same old, same old – not learning anything new here Old code – blech ! Environment with code & fix mentality , ad hoc requirements, excessive overtime Pc support, System administration – even after 20 years, people still ask you to do this sometimes ! debugging – my skills are just not there yet Oracle Old tech: VB 6, XSLT, WinForms, Net 3.51 or less Old style Web dev Information Systems: ASP.NET webforms, Reporting services / crystal reports, SQL Server CRUD with manual data layer, XAML MVVM – variations of the same concept, ad nauseaum. Low barriers of entry –> race to the bottom. Metro – an elegant API coupled to a horrendous UX – I'll wait for market penetration viability before investing further in this. Conclusion So if you are in a slump, take heart: Programming is a great career choice compared to every other job !

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Dallas First Regionals 2012– For Inspiration and Recognition of Science and Technology

- by T

Wow! That is all I have to say after the last 3 days. Three full fun filled days in a world that fed the geek, sparked the competitor, inspired the humanitarian, encouraged the inventor, and continuously warmed my heart. As part of the Dallas First Regionals, I was awed by incredible students who teach as much as they learn, inventive and truly caring mentors that make mentoring look easy, and completely passionate and dedicated volunteers that bring meaning to giving all that you have and making events fun and safe for all. If you have any interest in innovation, robotics, or highly motivated students, I can’t recommend anything any higher than visiting a First Robotics event. This is my third year with First and I was honored enough to serve the Dallas First Regionals as both a Web Site evaluator and as the East Field Volunteer Coordinator. This was also the first year my daughter volunteered with me. My daughter and I both recognize how different the First program is from other team events. The difference with First is that everyone is a first class citizen. It is a difference we can feel through experiencing and observing interactions between executives, respected engineers, students, and event staff. Even with a veracious competition, you still find a lot of cooperation and we never witnessed any belittling between teams or individuals. First Robotics coined the term “Gracious Professionalism”. It's a way of doing things that encourages high-quality work, emphasizes the value of others, and respects individuals and the community.1 I was introduced to this term as the Volunteer Coordinator when I was preparing the volunteer instructional speech. Through the next few days, I discovered it is truly core to everything that First does. One of the ways First accomplishes Gracious Professionalism is by utilizing another term they came up with which is “CoopertitionTM”. At FIRST, CoopertitionTM is displaying unqualified kindness and respect in the face of fierce competition.1 One of the things I never liked about sports was the need to “destroy” the other team. First has really found a way to integrate CoopertitionTM into the rules so teams can be competitive and part of that competition rewards cooperation. Oh and did I mention it has ROBOTS!!! This year it had basket ball playing Kinect connected, remote controlled, robots! There are not words for how exciting these games are. You HAVE to check out this years game, Rebound Rumble, on youtube or you can view live action on Dallas First Video (as of this posting, the recording haven’t posted yet but should be there soon). There are also some images below. Whatever it is, these students get it and exemplify it and these mentors ooze with it. I am glad that First supports these events so we can all learn and be inspired by these exceptional students and mentors. I know that no matter how much I give, it will never compare to what I gain volunteering at First. Even if you don’t have time to volunteer, you owe it to yourself to go check out one of these events. See what the future holds, be inspired, be encouraged, take some knowledge, leave some knowledge and most of all, have FUN. That is what First is all about and thanks to First, I get it. First Dallas Regionals 2012 VIEW SLIDE SHOW DOWNLOAD ALL 1. USFirst http://www.usfirst.org/aboutus/gracious-professionalism

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Mastering snow and Java development at jDays in Gothenburg

- by JavaCecilia

Last weekend, I took the train from Stockholm to Gothenburg to attend and present at the new Java developer conference jDays. It was professionally arranged in the Swedish exhibition hall close to the amusement park Liseberg and we got a great deal out of the top-level presenters and hallway discussions. Understanding and Improving Your Java Process Our main purpose was to spread information on JVM and our monitoring tools for Java processes, so I held a crash course in the most important terms and concepts if you want to affect the performance of your Java process. From the beginning - the JVM specification to interpretation of heap usage graphs. For correct analysis, you also need to understand something about process memory - you need space for the Java heap (-Xms for initial size and -Xmx for max heap size), but the process memory also contain the thread stacks (to a size of -Xss), JVM internal data structures used for keeping track of Java objects on the heap, method compilation/optimization, native libraries, etc. If you get long pause times, make sure to monitor your application, see the allocation rate and frequency of pause times.My colleague Klara Ward then held a presentation on the Java Mission Control product, the profiling and diagnostics tools suite for HotSpot, coming soon. The room was packed and very appreciated, Klara demonstrated four different scenarios, e.g. how to diagnose and fix latencies due to lock contention for logging.My German colleague, OpenJDK ambassador Dalibor Topic travelled to Sweden to do the second keynote on "Make the Future Java". He let us in on the coming features and roadmaps of Java, now delivering major versions on a two-year schedule (Java 7 2011, Java 8 2013, etc). Also letting us in on where to download early versions of 8, to report problems early on. Software Development in teams Being a scout leader, I'm drilled in different team building and workshop techniques, creating strong groups - of course, I had to attend Henrik Berglund's session on building successful teams. He spoke about the importance of clear goals, autonomy and agreed processes. Thomas Sundberg ended the conference by doing live remote pair programming with Alex in Rumania and a concrete tips for people wanting to try it out (for local collaboration, remember to wash and change clothes). Memory Master Keynote The conference keynote was delivered by the Swedish memory master Mattias Ribbing, showing off by remembering the order of a deck of cards he'd seen once. He made it interactive by forcing the audience to learn a memory mastering technique of remembering ten ordered things by heart, asking us to shout out the order backwards and we made it! I desperately need this - bought the book, will get back on the subject. Continuous Delivery The most impressive presenter was Axel Fontaine on Continuous Delivery. Very well prepared slides with key images of his message and moved about the stage like a rock star. The topic is of course highly interesting, how to create an infrastructure enabling immediate feedback to developers and ability to release your product several times per day. Tomek Kaczanowski delivered a funny and useful presentation on good and bad tests, providing comic relief with poorly written tests and the useful rules of thumb how to rewrite them. To conclude, we had a great time and hope to see you at jDays next year :)

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We have our standards, and we need them

- by Tony Davis

The presenter suddenly broke off. He was midway through his section on how to apply to the relational database the Continuous Delivery techniques that allowed for rapid-fire rounds of development and refactoring, while always retaining a “production-ready” state. He sighed deeply and then launched into an astonishing diatribe against Database Administrators, much of his frustration directed toward Oracle DBAs, in particular. In broad strokes, he painted the picture of a brave new deployment philosophy being frustratingly shackled by the relational database, and by especially by the attitudes of the guardians of these databases. DBAs, he said, shunned change and “still favored tools I’d have been embarrassed to use in the ’80′s“. DBAs, Oracle DBAs especially, were more attached to their vendor than to their employer, since the former was the primary source of their career longevity and spectacular remuneration. He contended that someone could produce the best IDE or tool in the world for Oracle DBAs and yet none of them would give a stuff, unless it happened to come from the “mother ship”. I sat blinking in astonishment at the speaker’s vehemence, and glanced around nervously. Nobody in the audience disagreed, and a few nodded in assent. Although the primary target of the outburst was the Oracle DBA, it made me wonder. Are we who work with SQL Server, database professionals or merely SQL Server fanbois? Do DBAs, in general, have an image problem? Is it a good career-move to be seen to be holding onto a particular product by the whites of our knuckles, to the exclusion of all else? If we seek a broad, open-minded, knowledge of our chosen technology, the database, and are blessed with merely mortal powers of learning, then we like standards. Vendors of RDBMSs generally don’t conform to standards by instinct, but by customer demand. Microsoft has made great strides to adopt the international SQL Standards, where possible, thanks to considerable lobbying by the community. The implementation of Window functions is a great example. There is still work to do, though. SQL Server, for example, has an unusable version of the Information Schema. One cast-iron rule of any RDBMS is that we must be able to query the metadata using the same language that we use to query the data, i.e. SQL, and we do this by running queries against the INFORMATION_SCHEMA views. Developers who’ve attempted to apply a standard query that works on MySQL, or some other database, but doesn’t produce the expected results on SQL Server are advised to shun the Standards-based approach in favor of the vendor-specific one, using the catalog views. The argument behind this is sound and well-documented, and of course we all use those catalog views, out of necessity. And yet, as database professionals, committed to supporting the best databases for the business, whatever they are now and in the future, surely our heart should sink somewhat when we advocate a vendor specific approach, to a developer struggling with something as simple as writing a guard clause. And when we read messages on the Microsoft documentation informing us that we shouldn’t rely on INFORMATION_SCHEMA to identify reliably the schema of an object, in SQL Server!

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SQL Saturday and Exploring Data Privacy

- by Johnm

I have been highly impressed with the growth of the SQL Saturday phenomenon. It seems that an announcement for a new wonderful event finds its way to my inbox on a daily basis. I have had the opportunity to attend the first of the SQL Saturday's for Tampa, Chicago, Louisville and recently my home town of Indianapolis. It is my hope that there will be many more in my future. This past weekend I had the honor of being selected to speak amid a great line up of speakers at SQL Saturday #82 in Indianapolis. My session topic/title was "Exploring Data Privacy". Below is a brief synopsis of my session: Data Privacy in a Nutshell - Definition of data privacy - Examples of personally identifiable data - Examples of Sensitive data Laws and Stuff - Various examples of laws, regulations and policies that influence the definition of data privacy - General rules of thumb that encompasses most laws Your Data Footprint - Who has personal information about you? - What are you exchanging data privacy for? - The amazing resilience of data - The cost of data loss Weapons of Mass Protection - Data classification - Extended properties - Database Object Schemas - An extraordinarily brief introduction of encryption - The amazing data professional <-the most important point of the entire session! The subject of data privacy is one that is quickly making its way to the forefront of the mind of many data professionals. Somewhere out there someone is storing personally identifiable and other sensitive data about you. In some cases it is kept reasonably secure. In other cases it is kept in total exposure without the consideration of its potential of damage to you. Who has access to it and how is it being used? Are we being unnecessarily required to supply sensitive data in exchange for products and services? These are just a few questions on everyone's mind. As data loss events of grand scale hit the headlines in a more frequent succession, the level of frustration and urgency for a solution increases. I assembled this session with the intent to raise awareness of sensitive data and remind us all that we, data professionals, are the ones who have the greatest impact and influence on how sensitive data is regarded and protected. Mahatma Gandhi once said "Be the change you want to see in the world." This is guidance that I keep near to my heart as I approached this topic of data privacy.

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PowerShell and SMO – be careful how you iterate

- by Fatherjack

I’ve yet to have a totally smooth experience with PowerShell and it was late on Friday when I crashed into this problem. I haven’t investigated if this is a generally well understood circumstance and if it is then I apologise for repeating everything. Scenario: I wanted to scan a number of server for many properties, including existing logins and to identify which accounts are bestowed with sysadmin privileges. A great task to pass to PowerShell, so with a heavy heart I started up PowerShellISE and started typing. The script doesn’t come easily to me but I follow the logic of SMO and the properties and methods available with the language so it seemed something I should be able to master. Version #1 of my script. And the results it returns when executed against my home laptop server. These results looked good and for a long time I was concerned with other parts of the script, for all intents and purposes quite happy that this was an accurate assessment of the server. Let’s just review my logic for each step of the code at the top. Lines 1 to 7 just set up our variables and write out the header message Line 8 our first loop, to go through each login on the server Line 10 an inner loop that will assess each role name that each login has been assigned Line 11 a test to see if each role has the name ‘sysadmin’ Line 13 write out the login name with a bright format as it is a sysadmin login Line 17 write out the login name with no formatting It is quite possible that here someone with more PowerShell experience than me will be shouting at their screen pointing at the error I made but to me this made total sense. Until I altered the code, I altered lines 6 and 7 of code above to be: $c = $Svr.Logins.Count write-host “There are $c Logins on the server” This changed my output to look like this: This started alarm bells ringing – there are clearly not 13 logins listed So, let’s see where things are going wrong, edit the script so it looks like this. I’ve highlighted the changes to make Running this code shows me these results Our $n variable should count up by one for each login returned and We are clearly missing some logins. I referenced this list back to Management Studio for my server and see the Logins as below, where there are clearly 13 logins. We see a Login called Annette in SSMS but not in the script results so I opened that up and looked at its properties and it’s server roles in particular. The account has only public access to the server. Inspection of the other logins that the PowerShell script misses out show they too are only members of the public role. Right now I can’t work out whether there is a good reason for this and if it should be expected behaviour or not. Please spend a few minutes to leave a comment if you have an opinion or theory for this. How to get the full list of logins. Clearly I needed to get a full list of the logins so set about reviewing my code to see if there was a better way to iterate through the roles for each login. This is the code that I came up with and I think it is doing everything that I need it to. It gives me the expected results like this: So it seems that the ListMembers() method is the trouble maker in my first versions of the code. I would have expected that ListMembers should return Logins that are only members of the public role, certainly Technet makes no reference to it being left out in it’s Login.ListMembers details. Suffice to say, it’s a lesson learned and I will approach using it with caution in future circumstances.

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Olympics data available for all on Windows Azure SQL Database and Power View

- by jamiet

Are you looking around for some decent test data for your BI demos? Well, if so, Microsoft have provided some data about all medals won at the Olympics Games (1900 to 2008) at OlympicsData workbook - Excel, SSIS, Azure sample; it provides analysis over athletes, countries, medal type, sport, discipline and various other dimensions. The data has been provided in an Excel workbook along with instructions on how to load the data into a Windows Azure SQL Database using SQL Server Integration Services (SSIS). Frankly though, the rigmarole of standing up your own Windows Azure SQL Database ok, SQL Azure database, is both costly (SQL Azure isn’t free) and time consuming (the provided instructions aren’t exactly an idiot’s guide and getting SSIS to work properly with Excel isn’t a barrel of laughs either). To ease the pain for all you BI folks out there that simply want to party on the data I have loaded it all into the SQL Azure database that I use for hosting AdventureWorks on Azure. You can read more about AdventureWorks on Azure below however I’ll summarise here by saying it is a SQL Azure database provided for the use of the SQL Server community and which is supported by voluntary donations. To view the data the credentials you need are: Server mhknbn2kdz.database.windows.net Database AdventureWorks2012 User sqlfamily Password sqlf@m1ly Type those into SSMS and away you go, the data is provided in four tables [olympics].[Sport], [olympics].[Discipline], [olympics].[Event] & [olympics].[Medalist]: I figured this would be a good candidate for a Power View report so I fired up Excel 2013 and built such a report to slice’n’dice through the data – here are some screenshots that should give you a flavour of what is available: A view of all the available data Where do all the gymastics medals go? Which countries do top ten all-time medal winners come from? You get the idea. There is masses of information here and if you have Excel 2013 handy Power View provides a quick and easy way of surfing through it. To save you the bother of setting up the Power View report yourself you can have the one that I took these screenshots from, it is available on my SkyDrive at OlympicsAnalysis.xlsx so just hit the link and download to play to your heart’s content. Party on, people! As I said above the data is hosted on a SQL Azure database that I use for hosting “AdventureWorks on Azure” which I first announced in March 2013 at AdventureWorks2012 now available for all on SQL Azure. I’ll repeat the pertinent parts of that blog post here: I am pleased to announce that as of today … [AdventureWorks2012] now resides on SQL Azure and is available for anyone, absolutely anyone, to connect to and use for their own means. This database is free for you to use but SQL Azure is of course not free so before I give you the credentials please lend me your ears eyes for a short while longer. AdventureWorks on Azure is being provided for the SQL Server community to use and so I am hoping that that same community will rally around to support this effort by making a voluntary donation to support the upkeep which, going on current pricing, is going to be $119.88 per year. If you would like to contribute to keep AdventureWorks on Azure up and running for that full year please donate via PayPal to [email protected] Any amount, no matter how small, will help. If those 50+ people that retweeted me beforehand all contributed $2 then that would just about be enough to keep this up for a year. If the community contributes more than we need then there are a number of additional things that could be done: Host additional databases (Northwind anyone??) Host in more datacentres (this first one is in Western Europe) Make a charitable donation That last one, a charitable donation, is something I would really like to do. The SQL Community have proved before that they can make a significant contribution to charitable orgnisations through purchasing the SQL Server MVP Deep Dives book and I harbour hopes that AdventureWorks on Azure can continue in that vein. So please, if you think AdventureWorks on Azure is something that is worth supporting please make a contribution. I’d like to emphasize that last point. If my hosting this Olympics data is useful to you please support this initiative by donating. Thanks in advance. @Jamiet

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Spotlight on an office – Utrecht

- by Maria Sandu

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} This time in our monthly topic, we have our spotlight on the brand new Oracle office in Utrecht, the Netherlands. About 35km south-east of Schiphol Airport and centrally located in the Netherlands, Oracle moved into the Facet building in March 2011. Facet is much more than an office building, it creates a work environment that relates to the ‘No Limits’ philosophy Oracle has in the Netherlands. “No Limits” means the building belongs to everyone. You choose the best place to work, based on the activities of that moment. To point this out, we currently have 1050 people working for Oracle Netherlands, and 623 workplaces. There is virtually no limit to where you can sit in our shiny new offices; we no longer have 'zoning', where departments own specific areas in the building, Even the Managing Director of Oracle Netherlands, does not have an office and he chooses a different working place every day. So make sure you are prepared when he is sitting next to you one day! If nobody has a fixed workplace, then you would think that finding a colleague could be tricky. Oracle uses CU (‘SeeYou’) which makes all of us easier to locate. Upon entering the building you receive a text stating where the greatest concentration of your buddies is sitting. Our internal messaging service also proves to be very valuable finding your colleagues. The heart of our building is the great RestOrant, with a very busy coffee bar. It offers an informal place for people to meet and is busy all day, not just at lunch time! The O-Bar in the atrium on the ground floor is also a very popular place to meet and drink tea or coffee and gives a breathtaking introduction to the office to any of our first time visitors. For a few minutes of relaxation during the working day, there are table tennis facilities and a Wii room on every floor! So if you are interested in joining Oracle in this Netherlands or anywhere else in EMEA, please have a look at http://campus.oracle.com for all of our latest vacancies and internships.

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Top 10 things I Learned this October

- by rbewtra

Last week, I attended the second largest IT conference. It was Gartner Symposium IT Expo held in Orlando, Florida. Earlier this month, I also had the opportunity to be part of the largest IT conference earlier in the month – Oracle Open World . Both were gatherings for senior IT professionals – CIOs, Senior IT and Line of Business executives, and Developers. At both events, I learned a great deal about how companies are innovating and leveraging technology. Here are my top 10 take-aways: #10. Everyone is talking about Social, Mobile and Cloud - Whether listening to Gartner discuss The Nexus of Forces or listening to Oracle’s Executive Vice President Hasan Rizvi deliver Oracle Fusion Middleware General Session -- everyone is talking about Social, Mobile Cloud, and Information – Gartner, Oracle, our customers, partners, -- everyone. #9. SOA is NOT dead, it is more important than ever before – it is an imperative! #8. The big question around IT security is not “what will you do IF?” but “what will you do WHEN?” #7. General Colin Powell is an IT guy! Aside from having served as National Security Advisor, Chairman of the Joint Chiefs of Staff and as the U.S. Secretary of State. Gen Colin Powell was an inspirational speaker at the Gartner Symposium and it was clear he understands IT and the powerful impact it has on our society and our youth today. #6. Change will happen, we need to plan for it! #5. When everything is connected and just works, we have harnessed the power of technology. Middleware is at the heart of social, mobile and cloud. #4. Innovation is happening everywhere! Attending both IT events I was able to hear from companies of all sizes and across industries – including Tesco, Nike, Electronic Arts, Nintendo, International Speedway-- they all discussed how they are transforming their companies and their industries. #3. “One size fits all” strategy does not work instead it alienates IT and business. The PACE Layered Application Strategy is a framework that allows IT to have that Nexus of Forces conversation with the business. #2. To stay relevant, we need to hire the innovation workers, develop for that innovation layer. #1. My smartphone is the most valuable tool I own! Everyday with it, I am able to communicate via phone, email, text with family, friends, colleagues. I am able to look up directions to my hotel, make reservations at restaurants, view my calendar, take pictures, record messages, check in for flights and so much more…. I can never leave home without it. Look forward to catching up again soon! Additional Information Product Information on Oracle.com: Oracle Fusion Middleware Follow us on Twitter and Facebook Subscribe to our regular Fusion Middleware Newsletter

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Multiple Zend application code organisation

- by user966936

For the past year I have been working on a series of applications all based on the Zend framework and centered on a complex business logic that all applications must have access to even if they don't use all (easier than having multiple library folders for each application as they are all linked together with a common center). Without going into much detail about what the project is specifically about, I am looking for some input (as I am working on the project alone) on how I have "grouped" my code. I have tried to split it all up in such a way that it removes dependencies as much as possible. I'm trying to keep it as decoupled as I logically can, so in 12 months time when my time is up anyone else coming in can have no problem extending on what I have produced. Example structure: applicationStorage\ (contains all applications and associated data) applicationStorage\Applications\ (contains the applications themselves) applicationStorage\Applications\external\ (application grouping folder) (contains all external customer access applications) applicationStorage\Applications\external\site\ (main external customer access application) applicationStorage\Applications\external\site\Modules\ applicationStorage\Applications\external\site\Config\ applicationStorage\Applications\external\site\Layouts\ applicationStorage\Applications\external\site\ZendExtended\ (contains extended Zend classes specific to this application example: ZendExtended_Controller_Action extends zend_controller_Action ) applicationStorage\Applications\external\mobile\ (mobile external customer access application different workflow limited capabilities compared to full site version) applicationStorage\Applications\internal\ (application grouping folder) (contains all internal company applications) applicationStorage\Applications\internal\site\ (main internal application) applicationStorage\Applications\internal\mobile\ (mobile access has different flow and limited abilities compared to main site version) applicationStorage\Tests\ (contains PHP unit tests) applicationStorage\Library\ applicationStorage\Library\Service\ (contains all business logic, services and servicelocator; these are completely decoupled from Zend framework and rely on models' interfaces) applicationStorage\Library\Zend\ (Zend framework) applicationStorage\Library\Models\ (doesn't know services but is linked to Zend framework for DB operations; contains model interfaces and model datamappers for all business objects; examples include Iorder/IorderMapper, Iworksheet/IWorksheetMapper, Icustomer/IcustomerMapper) (Note: the Modules, Config, Layouts and ZendExtended folders are duplicated in each application folder; but i have omitted them as they are not required for my purposes.) For the library this contains all "universal" code. The Zend framework is at the heart of all applications, but I wanted my business logic to be Zend-framework-independent. All model and mapper interfaces have no public references to Zend_Db but actually wrap around it in private. So my hope is that in the future I will be able to rewrite the mappers and dbtables (containing a Models_DbTable_Abstract that extends Zend_Db_Table_Abstract) in order to decouple my business logic from the Zend framework if I want to move my business logic (services) to a non-Zend framework environment (maybe some other PHP framework). Using a serviceLocator and registering the required services within the bootstrap of each application, I can use different versions of the same service depending on the request and which application is being accessed. Example: all external applications will have a service_auth_External implementing service_auth_Interface registered. Same with internal aplications with Service_Auth_Internal implementing service_auth_Interface Service_Locator::getService('Auth'). I'm concerned I may be missing some possible problems with this. One I'm half-thinking about is a config.ini file for all externals, then a separate application config.ini overriding or adding to the global external config.ini. If anyone has any suggestions I would be greatly appreciative. I have used contextswitching for AJAX functions within the individual applications, but there is a big chance both external and internal will get web services created for them. Again, these will be separated due to authorization and different available services. \applicationstorage\Applications\internal\webservice \applicationstorage\Applications\external\webservice

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Linux Debian Security Breach - what now? [closed]

- by user897075

Possible Duplicate: My server's been hacked EMERGENCY I installed Debian (Squeeze) a while back in my home network to host some personal sites (thank god). During the installation it prompted me to enter a user other than root - so in a rush I used my name as user and pass (alex/alex for what its worth). I know it's horrible practice but during the setup of this server I'm always logged in as root to perform configurations, etc. Few days or a week passes and I forget to change the password. Then I finally get my web site finished and I open the port forwarding on my router and DynDNS to point to my server in my home. I've done this many times in the past never had issues but I use a cryptic root password and I guess disabled regular accounts. Today I reformat my Windows 7 and after spending all day tweaking and updating SP1 I look for cloning apps and find clonezilla and see it supports SSH cloning, so I go through the process only to discover I need a user, so I log into my web-server and see I have the user 'alex' already in and realize I don't know the password. So I change the password to something cryptic and visit the directory 'home' only to realize their are contents such as passfile, bengos, etc. My heart sinks, I've been hacked!!! Sure as hell there are all sort of scripts and password files. I run a 'last' command and it seems they last logged in april 3rd. Question: What can I do to see if they did anything destructive? Should I reformat and reinstall? How restrictive is Debian/Squeeze in terms of user permissions out of the box - all my personal website stuff was created using 'root' so changing files does not seem to have occured. How did they determine there was a user 'alex' on the machine? Can you query any machine and figure this out? What the users are? Looks like they tried to run a IP scan...other nodes on the network are running Windows 7. One of which seems a little wonky as of late - is it possible they buggered up that system? What corrective action can I take to avoid this from happening again? And figure out what might have changed or been hacked? I'm hoping debian out of box is fairly secure and at best he managed to read some of my source code. :p Regards, Alex

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Some apps very slow to load on Windows 7, copy & paste very slow.

- by Mike

Hello, I searched here and couldn't find a similar issue to mine but apologies if I missed it. I've searched the web and no one else seems to be having the same issue either. I'm running Windows 7 Ultimate 64bit on a pretty high spec. machine (well, apart from the graphics): Asus M4A79T Deluxe AMD Phenom II 965 black edition (quad core, 3.4GHz) 8GB Crucial Ballistix DDR 1333MHz RAM 80GB Intex X25 SSD for OS 500GB mechanical drive for data. ATi Radeon HD 4600 series PCI-e Be Quiet! 850W PSU I think those are all the relevant stats, if you need anything else let me know. I've updated chipset, graphics and various other drivers all to no avail, the problem remains. I have also unplugged and replugged every connection internally and cleaned the RAM edge connectors. The problems: Video LAN (VLC) and CDBurnerXP both take ages to load, I'm talking 30 seconds and 1 minute respectively which is really not right. Copy and paste from Open Office spread sheet into Fire Fox, for example, is really, really slow, I'll have pressed control V 5 or 6 times before it actually happens, if I copy and then wait 5 to 10 seconds or so it'll paste first time so it's definitely some sort of time lag. Command and Conquer - Generals: Zero Hour. When playing it'll run perfectly for about 10 or 20 seconds then it'll just pause for 3 or 4 then run for another 10 or 20 seconds and pause again and so on. I had the Task Manager open on my 2nd monitor whilst playing once and I noticed it was using about 25% of the CPU, pretty stable but when the pause came another task didn't shoot up to 100% like others on the web have been reporting (similar but not the same as my issue, often svchost.exe for them) but dropped to 2 or 3% usage then back up to 25% when it started playing properly again. Very odd! But it gets even odder... I had a BSOD and reboot last week, when it rebooted the problem had completely gone, I could play C&C to my heart's content and both the other apps loaded instantly, copy and paste worked instantly too. I did an AVG update earlier this week which required a reboot, rebooted and the problem's back. I don't think it's AVG related though, I think it was just coincidence that's the app that required a reboot. I think any reboot would have brought the issue back. A number of reboots later and it hasn't gone away again. If any one could make any suggestions as to the likely cause and solution to these issues I'd be most grateful, it's driving me nuts! Thanks, Mike....

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