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  • Audit Logging in SharePoint MOSS

    - by 78lro
    Hi We want to be able to view an audit of changes to groups/members/user profiles within MOSS. Can we do this out of the box or would we need a 3rd party tool? Is everything within MOSS audited somewhere or just certain aspects of it? All the best

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  • Is dynamic HTML layout good from an SEO perspective?

    - by sll
    Just wondering whether dynamically built HTML layout is fine from SEO perspectives? So let's assume e-commerce engine and its most popular page - products catalog. So 90% of the page is built using AJAX and MVVM library knockoutjs which builds HTML on the fly on the client side. So how search bots would parse such content? Is it fine indexed and would be such effective as server-side built HTML pages from the SEO perspectives?

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  • Why the Indian link builders or SEO companies can make so many high quality links at the same time? [closed]

    - by chiba
    There are a lot of Indian SEO companies or link builders that offer a lot of high quality link. Some of them for example offer links just from "co.uk" or "French site" with high page ranks. I have heard that even the SEO companies from other countries outsource link building to India. Do they have special connections for building links ? or Do they exchange the information between another Indian companies and have a big database of the sites where they can link?

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  • how does private sales ecommerce site work on their SEO?

    - by 142857
    In a private sales ecommerce site, users need to sign up/in before they can access the pages of website. So, even if a user tries to directly navigate to a product page, he is redirected to sign in. I am wondering then how does these sites manage their SEO, as it would imply google too can't crawl these pages, or do they completely ignore the SEO benefit of allowing google to crawl the product and catalogue pages?

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  • Does Wordpress have any SEO benifits on sites coded from scratch? [closed]

    - by Glycan
    Possible Duplicate: Do wordpress websites get indexed quicker by SE than a regular website? I have heard SEO experts suggest moving sites to Wordpress for SEO optimization. Googling offers some perspectives that confirm this (like this or somewhat more dubiously, this). Is this accurate? Some other places say that it doesn't matter, except that Wordpress configures all the meta correctly. In that case, what exactly must be configured?

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  • Move old website with bad SEO to other domain: redirect or start from scratch?

    - by fox_mulder
    I have an old website with very bad SEO and PR, but still with some visitors per-day. Lately I've rebuilt the app and the concept of it and I'm going to deploy everything in a new domain. I would like to not lose those old visitors but I'm wondering if redirecting that old website to my new one is going to damage the SEO in the new website. Don't know also if it deserves to make the move in the Google Webmaster Tools and Bing or better start from scratch.

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  • Implementing Audit Trail- Spring AOP vs.Hibernate Interceptor vs DB Trigger

    - by RN
    I found couple of discussion threads on this- but nothing which brought a comparison of all three mechanism under one thread. So here is my question... I need to audit DB changes- insert\updates\deletes to business objects. I can think of three ways to do this 1) DB Triggers 2) Hibernate interceptors 3) Spring AOP (This question is specific to a Spring\Hibernate\RDBMS- I guess this is neutral to java\c# or hibernate\nhibernate- but if your answer is dependent upon C++ or Java or specific implementation of hibernate- please specify) What are the pros and cons of selecting one of these strategies ? I am not asking for implementation details.-This is a design discussion. I am hoping we can make this as a part of community wiki

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  • Java Audit table logging, MySQL equivalent of CONTEXT_INFO.

    - by Julia
    Hi, I am looking for the MySQL equivalent of CONTEXT_INFO that is present in SQL Server. Or any other session variable like thing using which I can pass the username to the trigger. I am currently working on logging table data for audit. I need to pass the username of the logged in user to the delete trigger. Any ideas? We are deleting the rows from the table in a few cases and marking them as deleted in others. Any alternate solutions are welcome. I thought of using AOP but it could prove problematic when deleting a cascade. I want to look into Hibernate Interceptors, not sure at this point if that works. If I can find the MySQL equivalent of CONTEXT_INFO, my job is done and elegant as well. Thanks, Julia.

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  • Compare values for audit trail

    - by kagaku
    I'm attempting to develop an audit trail/tracking solution for an existing database written in PLSQL/PHP - however I'm still unsure as of yet on an easy (to implement and maintain) solution for tracking changes to fields/values. For instance, the project tracking portion of the DB APP tracks over 200 fields and ideally I'd like a nice way to show a history of changes, such as: 5/10/2010 - Project 435232 updated by John Doe Changed Project Name (Old: Test Project; New: Super Test Project) Changed Submission Date (Old: 5/10/2010; New: 5/11/2010) Changed Description (Old: This is an example!; New: This is a test example) Essentially for each field (db column) it would output a new line to show the old/new values. So far my current idea is saving the current version of the data to a temporary table, updating the primary table with the new data then loading each row into an array and doing an array compare to determine the differences. This seems a bit convoluted, and if there is an easier method I'd love to know it. Any ideas or suggestions are much appreciated!

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  • JBoss envers and huge audit tables

    - by LeChe
    All, I am auditing my JEE application with JBoss Evers and the nature of my application causes the audit table to grow very fast. The historic data is queried infrequently and access time is not really an issue, apart from the data from the last week. This data IS queried frequently and access needs to be fast. Ideally, I would split the data and distribute it over two tables, with the older data in compressed format. Unfortunately, Envers does not allow spreading data over multiple tables as far as I can tell from the docs. Does somebody have any idea what would be the best way to achieve this (if possible while still using Envers)? Cheers, LeChe

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  • New in MySQL Enterprise Edition: Policy-based Auditing!

    - by Rob Young
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} For those with an interest in MySQL, this weekend's MySQL Connect conference in San Francisco has gotten off to a great start. On Saturday Tomas announced the feature complete MySQL 5.6 Release Candidate that is now available for Community adoption and testing. This announcement marks the sprint to GA that should be ready for release within the next 90 days. You can get a quick summary of the key 5.6 features here or better yet download the 5.6 RC (under “Development Releases”), review what's new and try it out for yourself! There were also product related announcements around MySQL Cluster 7.3 and MySQL Enterprise Edition . This latter announcement is of particular interest if you are faced with internal and regulatory compliance requirements as it addresses and solves a pain point that is shared by most developers and DBAs; new, out of the box compliance for MySQL applications via policy-based audit logging of user and query level activity. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} One of the most common requests we get for the MySQL roadmap is for quick and easy logging of audit events. This is mainly due to how web-based applications have evolved from nice-to-have enablers to mission-critical revenue generation and the important role MySQL plays in the new dynamic. In today’s virtual marketplace, PCI compliance guidelines ensure credit card data is secure within e-commerce apps; from a corporate standpoint, Sarbanes-Oxely, HIPAA and other regulations guard the medical, financial, public sector and other personal data centric industries. For supporting applications audit policies and controls that monitor the eyes and hands that have viewed and acted upon the most sensitive of data is most commonly implemented on the back-end database. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} With this in mind, MySQL 5.5 introduced an open audit plugin API that enables all MySQL users to write their own auditing plugins based on application specific requirements. While the supporting docs are very complete and provide working code samples, writing an audit plugin requires time and low-level expertise to develop, test, implement and maintain. To help those who don't have the time and/or expertise to develop such a plugin, Oracle now ships MySQL 5.5.28 and higher with an easy to use, out-of-the-box auditing solution; MySQL Enterprise Audit. MySQL Enterprise Audit The premise behind MySQL Enterprise Audit is simple; we wanted to provide an easy to use, policy-based auditing solution that enables you to quickly and seamlessly add compliance to their MySQL applications. MySQL Enterprise Audit meets this requirement by enabling you to: 1. Easily install the needed components. Installation requires an upgrade to MySQL 5.5.28 (Enterprise edition), which can be downloaded from the My Oracle Support portal or the Oracle Software Delivery Cloud. After installation, you simply add the following to your my.cnf file to register and enable the audit plugin: [mysqld] plugin-load=audit_log.so (keep in mind the audit_log suffix is platform dependent, so .dll on Windows, etc.) or alternatively you can load the plugin at runtime: mysql> INSTALL PLUGIN audit_log SONAME 'audit_log.so'; 2. Dynamically enable and disable the audit stream for a specific MySQL server. A new global variable called audit_log_policy allows you to dynamically enable and disable audit stream logging for a specific MySQL server. The variable parameters are described below. 3. Define audit policy based on what needs to be logged (everything, logins, queries, or nothing), by server. The new audit_log_policy variable uses the following valid, descriptively named values to enable, disable audit stream logging and to filter the audit events that are logged to the audit stream: "ALL" - enable audit stream and log all events "LOGINS" - enable audit stream and log only login events "QUERIES" - enable audit stream and log only querie events "NONE" - disable audit stream 4. Manage audit log files using basic MySQL log rotation features. A new global variable, audit_log_rotate_on_size, allows you to automate the rotation and archival of audit stream log files based on size with archived log files renamed and appended with datetime stamp when a new file is opened for logging. 5. Integrate the MySQL audit stream with MySQL, Oracle tools and other third-party solutions. The MySQL audit stream is written as XML, using UFT-8 and can be easily formatted for viewing using a standard XML parser. This enables you to leverage tools from MySQL and others to view the contents. The audit stream was also developed to meet the Oracle database audit stream specification so combined Oracle/MySQL shops can import and manage MySQL audit images using the same Oracle tools they use for their Oracle databases. So assuming a successful MySQL 5.5.28 upgrade or installation, a common set up and use case scenario might look something like this: Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} It should be noted that MySQL Enterprise Audit was designed to be transparent at the application layer by allowing you to control the mix of log output buffering and asynchronous or synchronous disk writes to minimize the associated overhead that comes when the audit stream is enabled. The net result is that, depending on the chosen audit stream log stream options, most application users will see little to no difference in response times when the audit stream is enabled. So what are your next steps? Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Get all of the grainy details on MySQL Enterprise Audit, including all of the additional configuration options from the MySQL documentation. MySQL Enterprise Edition customers can download MySQL 5.5.28 with the Audit extension for production use from the My Oracle Support portal. Everyone can download MySQL 5.5.28 with the Audit extension for evaluation from the Oracle Software Delivery Cloud. Learn more about MySQL Enterprise Edition. As always, thanks for your continued support of MySQL!

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  • Change Data Capture or Change Tracking - Same as Traditional Audit Trail Table?

    - by HardCode
    Before I delve into the abyss of Microsoft documentation any deeper, I'd like to know if someone experienced with Change Data Capture and Change Tracking know if one or both of these can be used to replace the traditional ... "Audit trail table copy of the 'real table' (all of the fields of the original table, plus date/time, user ID, and DML action field) inserted into by Triggers" ... setup for a database table audit trail, where the trigger populates the audit trail table (which is all manual work). The MSDN overview documentation explains at a high level what Change Data Capture and Change Tracking are, but it isn't clear enough to me, and doesn't state outright, that these tools can be used to replace the traditional audit trail tables we've made so often. Can someone with any experience using Change Data Capture and Change Tracking save me a lot of time, or confirm that I am spending time looking at the right tool? The critical part of our audit trail is capturing all changes to a table's fields (on INSERT, UPDATE, DELETE), when it happened, and who did it. These changes are commonly provided to an end user chronologically via an audit trail report. Which is another question ... Change Data Capture or Change Tracking is the solution, I'd assume that this data can be queried just like data from a normal table? EDIT: I need a permanent audit trail, irregardless of time. I see that Change Data Capture has to do with the transaction logs, so this sounds finite to me.

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  • MySQL db Audit Trail Trigger

    - by Natkeeran
    I need to track changes (audit trail) in certain tables in a MySql Db. I am trying to implement the solution suggested here. I have an AuditLog Table with the following columns: AuditLogID, TableName, RowPK, FieldName, OldValue, NewValue, TimeStamp. The mysql stored procedure is the following (this executes fine, and creates the procedure): The call to the procedure such as: CALL addLogTrigger('ProductTypes', 'ProductTypeID'); executes, but does not create any triggers (see the image). SHOW TRIGGERS returns empty set. Please let me know what could be the issue, or an alternate way to implement this. DROP PROCEDURE IF EXISTS addLogTrigger; DELIMITER $ CREATE PROCEDURE addLogTrigger(IN tableName VARCHAR(255), IN pkField VARCHAR(255)) BEGIN SELECT CONCAT( 'DELIMITER $\n', 'CREATE TRIGGER ', tableName, '_AU AFTER UPDATE ON ', tableName, ' FOR EACH ROW BEGIN ', GROUP_CONCAT( CONCAT( 'IF NOT( OLD.', column_name, ' <=> NEW.', column_name, ') THEN INSERT INTO AuditLog (', 'TableName, ', 'RowPK, ', 'FieldName, ', 'OldValue, ', 'NewValue' ') VALUES ( ''', table_name, ''', NEW.', pkField, ', ''', column_name, ''', OLD.', column_name, ', NEW.', column_name, '); END IF;' ) SEPARATOR ' ' ), ' END;$' ) FROM information_schema.columns WHERE table_schema = database() AND table_name = tableName; END$ DELIMITER ;

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  • central log-server with auditdisp

    - by johan
    I want to setup a central log-server. The log-server is running with debian 6.0.6 and the audit daemon is installed in version 1.7.13-1. The Clients are running with Red Hat 5.5 and they connect to the log-server via audispd. The connection works fine and i get all messages from each node. My questions is: is it possible that the auditd daemon from the log server write the messages from each node in a separate file? I try to transfer the messages via the syslog daemon, that works but i can not use tools like ausearch to analyze these log-files.

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  • SEO Implications of creating Niche Product Blogs vs Main Company Blog with Categories.

    - by Frank
    Our company has a dilemma that I am hoping the users of Pro WebMasters can help us with. Right now as it stands we create a seperate website for each product that we sell. We also have our corporate site which lists each of these brands. For Example: www.Apple.com < --- main company site www.Ipad.com <--- Product www.Iphone.com <--- Product www.Imac.com <-- Product We are looking to build a wordpress blog mainly for the purpose of increasing our SEO rank. Here are our two options: SINGLE BLOG - On Our Corporate Domain http://apple.com/blog Each post is categoried http://apple.com/category/ipad/ipad-5-realeasd.htm Easier to manage than multiple blogs More content since its listing about all our products. ONE BLOG PER PRODUCT - on each site http://ipad.com/blog Each product has its own blog with only its own articles Harder to manage, but does it benefit SEO? Can the team here tell me the SEO benefits of either approach? Similar to Apple all the products our company sells are loosely related. Although its not likely that a customer of product A would be interested in product B.

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  • Squeezing all the SEO out of a URL as possible.

    - by John Isaacks
    I am working on an ecommerce site, I told our SEO consultant that I plan to make the URL scheme: /products/<id>/<name>. This is similar to Stackoverflow's URLs which are /questions/<id>/<title>. He asked me if I could change the URL scheme to /p/<id>/<name> instead. I know why he wants this change, the word "products" isn't needed to find the correct product, and it doesn't offer any SEO, so shortening it to just p would make the relevant keywords in the <name> weigh more. His main priority is maximizing SEO, but the part that I don't think he is considering is how this effects the semantics of the site. Also having the word "products" looks like it has meaning and a reason for being there, just having a p looks chaotic and ugly to me. I also don't think it makes that much of a difference does it? Stackoverflow doesn't use /q/<id>/<title> and they do just fine, I do realize that theres many factors at play here though, not just the URL. So I want some outside opinions on which is the better way and why?

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  • COLUMNS_UPDATED() for audit triggers

    - by Piotr Rodak
    In SQL Server 2005, triggers are pretty much the only option if you want to audit changes to a table. There are many ways you can decide to store the change information. You may decide to store every changed row as a whole, either in a history table or as xml in audit table. The former case requires having a history table with exactly same schema as the audited table, the latter makes data retrieval and management of the table a bit tricky. Both approaches also suffer from the tendency to consume...(read more)

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  • SQL Server 2008 Audit Change Group

    Auditing your SQL Server instances has become more of a concern these days. SQL Server 2008 introduced a new feature named SQL Server Audit. Enabling this feature can be done in just a few simple steps, but so could disabling this feature. And when it comes to audits, many times you are asked to provide proof that the audit itself has not been tampered with.

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  • Trying to test Domain Collapsing / Consoldiation validity for SEO purposes

    - by Roy Rico
    At work, we're trying to determine the effectiveness of domain collapsing for SEO purposes. Our current structure is to have multiple web apps served from different servers, such as PUBLIC URLS - directly accessed by users www1.somecompany.com/webapp1 www2.somecompany.com/webapp2 www3.somecompany.com/webapp3 I'm proposing to put an Apache proxy in front of these applications that will mask the different domains and route the requests to proper server PUBLIC URL--------routed/forwarded to-----PRIVATE URL www.somecompany.com/webapp1 <-----> www1.somecompany.com/webapp1 www.somecompany.com/webapp2 <-----> www2.somecompany.com/webapp2 www.somecompany.com/webapp3 <-----> www3.somecompany.com/webapp3 In terms of SEO/page rank value, does this help?

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  • Tip/Trick: Fix Common SEO Problems Using the URL Rewrite Extension

    - by ScottGu
    Search engine optimization (SEO) is important for any publically facing web-site.  A large % of traffic to sites now comes directly from search engines, and improving your site’s search relevancy will lead to more users visiting your site from search engine queries.  This can directly or indirectly increase the money you make through your site. This blog post covers how you can use the free Microsoft URL Rewrite Extension to fix a bunch of common SEO problems that your site might have.  It takes less than 15 minutes (and no code changes) to apply 4 simple URL Rewrite rules to your site, and in doing so cause search engines to drive more visitors and traffic to your site.  The techniques below work equally well with both ASP.NET Web Forms and ASP.NET MVC based sites.  They also works with all versions of ASP.NET (and even work with non-ASP.NET content). [In addition to blogging, I am also now using Twitter for quick updates and to share links. Follow me at: twitter.com/scottgu] Measuring the SEO of your website with the Microsoft SEO Toolkit A few months ago I blogged about the free SEO Toolkit that we’ve shipped.  This useful tool enables you to automatically crawl/scan your site for SEO correctness, and it then flags any SEO issues it finds.  I highly recommend downloading and using the tool against any public site you work on.  It makes it easy to spot SEO issues you might have in your site, and pinpoint ways to optimize it further. Below is a simple example of a report I ran against one of my sites (www.scottgu.com) prior to applying the URL Rewrite rules I’ll cover later in this blog post:   Search Relevancy and URL Splitting Two of the important things that search engines evaluate when assessing your site’s “search relevancy” are: How many other sites link to your content.  Search engines assume that if a lot of people around the web are linking to your content, then it is likely useful and so weight it higher in relevancy. The uniqueness of the content it finds on your site.  If search engines find that the content is duplicated in multiple places around the Internet (or on multiple URLs on your site) then it is likely to drop the relevancy of the content. One of the things you want to be very careful to avoid when building public facing sites is to not allow different URLs to retrieve the same content within your site.  Doing so will hurt with both of the situations above.  In particular, allowing external sites to link to the same content with multiple URLs will cause your link-count and page-ranking to be split up across those different URLs (and so give you a smaller page rank than what it would otherwise be if it was just one URL).  Not allowing external sites to link to you in different ways sounds easy in theory – but you might wonder what exactly this means in practice and how you avoid it. 4 Really Common SEO Problems Your Sites Might Have Below are 4 really common scenarios that can cause your site to inadvertently expose multiple URLs for the same content.  When this happens external sites linking to yours will end up splitting their page links across multiple URLs - and as a result cause you to have a lower page ranking with search engines than you deserve. SEO Problem #1: Default Document IIS (and other web servers) supports the concept of a “default document”.  This allows you to avoid having to explicitly specify the page you want to serve at either the root of the web-site/application, or within a sub-directory.  This is convenient – but means that by default this content is available via two different publically exposed URLs (which is bad).  For example: http://scottgu.com/ http://scottgu.com/default.aspx SEO Problem #2: Different URL Casings Web developers often don’t realize URLs are case sensitive to search engines on the web.  This means that search engines will treat the following links as two completely different URLs: http://scottgu.com/Albums.aspx http://scottgu.com/albums.aspx SEO Problem #3: Trailing Slashes Consider the below two URLs – they might look the same at first, but they are subtly different. The trailing slash creates yet another situation that causes search engines to treat the URLs as different and so split search rankings: http://scottgu.com http://scottgu.com/ SEO Problem #4: Canonical Host Names Sometimes sites support scenarios where they support a web-site with both a leading “www” hostname prefix as well as just the hostname itself.  This causes search engines to treat the URLs as different and split search rankling: http://scottgu.com/albums.aspx/ http://www.scottgu.com/albums.aspx/ How to Easily Fix these SEO Problems in 10 minutes (or less) using IIS Rewrite If you haven’t been careful when coding your sites, chances are you are suffering from one (or more) of the above SEO problems.  Addressing these issues will improve your search engine relevancy ranking and drive more traffic to your site. The “good news” is that fixing the above 4 issues is really easy using the URL Rewrite Extension.  This is a completely free Microsoft extension available for IIS 7.x (on Windows Server 2008, Windows Server 2008 R2, Windows 7 and Windows Vista).  The great thing about using the IIS Rewrite extension is that it allows you to fix the above problems *without* having to change any code within your applications.  You can easily install the URL Rewrite Extension in under 3 minutes using the Microsoft Web Platform Installer (a free tool we ship that automates setting up web servers and development machines).  Just click the green “Install Now” button on the URL Rewrite Spotlight page to install it on your Windows Server 2008, Windows 7 or Windows Vista machine: Once installed you’ll find that a new “URL Rewrite” icon is available within the IIS 7 Admin Tool: Double-clicking the icon will open up the URL Rewrite admin panel – which will display the list of URL Rewrite rules configured for a particular application or site: Notice that our rewrite rule list above is currently empty (which is the default when you first install the extension).  We can click the “Add Rule…” link button in the top-right of the panel to add and enable new URL Rewriting logic for our site.  Scenario 1: Handling Default Document Scenarios One of the SEO problems I discussed earlier in this post was the scenario where the “default document” feature of IIS causes you to inadvertently expose two URLs for the same content on your site.  For example: http://scottgu.com/ http://scottgu.com/default.aspx We can fix this by adding a new IIS Rewrite rule that automatically redirects anyone who navigates to the second URL to instead go to the first one.  We will setup the HTTP redirect to be a “permanent redirect” – which will indicate to search engines that they should follow the redirect and use the new URL they are redirected to as the identifier of the content they retrieve.  Let’s look at how we can create such a rule.  We’ll begin by clicking the “Add Rule” link in the screenshot above.  This will cause the below dialog to display: We’ll select the “Blank Rule” template within the “Inbound rules” section to create a new custom URL Rewriting rule.  This will display an empty pane like below: Don’t worry – setting up the above rule is easy.  The following 4 steps explain how to do so: Step 1: Name the Rule Our first step will be to name the rule we are creating.  Naming it with a descriptive name will make it easier to find and understand later.  Let’s name this rule our “Default Document URL Rewrite” rule: Step 2: Setup the Regular Expression that Matches this Rule Our second step will be to specify a regular expression filter that will cause this rule to execute when an incoming URL matches the regex pattern.   Don’t worry if you aren’t good with regular expressions - I suck at them too. The trick is to know someone who is good at them or copy/paste them from a web-site.  Below we are going to specify the following regular expression as our pattern rule: (.*?)/?Default\.aspx$ This pattern will match any URL string that ends with Default.aspx. The "(.*?)" matches any preceding character zero or more times. The "/?" part says to match the slash symbol zero or one times. The "$" symbol at the end will ensure that the pattern will only match strings that end with Default.aspx.  Combining all these regex elements allows this rule to work not only for the root of your web site (e.g. http://scottgu.com/default.aspx) but also for any application or subdirectory within the site (e.g. http://scottgu.com/photos/default.aspx.  Because the “ignore case” checkbox is selected it will match both “Default.aspx” as well as “default.aspx” within the URL.   One nice feature built-into the rule editor is a “Test pattern” button that you can click to bring up a dialog that allows you to test out a few URLs with the rule you are configuring: Above I've added a “products/default.aspx” URL and clicked the “Test” button.  This will give me immediate feedback on whether the rule will execute for it.  Step 3: Setup a Permanent Redirect Action We’ll then setup an action to occur when our regular expression pattern matches the incoming URL: In the dialog above I’ve changed the “Action Type” drop down to be a “Redirect” action.  The “Redirect Type” will be a HTTP 301 Permanent redirect – which means search engines will follow it. I’ve also set the “Redirect URL” property to be: {R:1}/ This indicates that we want to redirect the web client requesting the original URL to a new URL that has the originally requested URL path - minus the "Default.aspx" in it.  For example, requests for http://scottgu.com/default.aspx will be redirected to http://scottgu.com/, and requests for http://scottgu.com/photos/default.aspx will be redirected to http://scottgu.com/photos/ The "{R:N}" regex construct, where N >= 0, is called a back-reference and N is the back-reference index. In the case of our pattern "(.*?)/?Default\.aspx$", if the input URL is "products/Default.aspx" then {R:0} will contain "products/Default.aspx" and {R:1} will contain "products".  We are going to use this {R:1}/ value to be the URL we redirect users to.  Step 4: Apply and Save the Rule Our final step is to click the “Apply” button in the top right hand of the IIS admin tool – which will cause the tool to persist the URL Rewrite rule into our application’s root web.config file (under a <system.webServer/rewrite> configuration section): <configuration>     <system.webServer>         <rewrite>             <rules>                 <rule name="Default Document" stopProcessing="true">                     <match url="(.*?)/?Default\.aspx$" />                     <action type="Redirect" url="{R:1}/" />                 </rule>             </rules>         </rewrite>     </system.webServer> </configuration> Because IIS 7.x and ASP.NET share the same web.config files, you can actually just copy/paste the above code into your web.config files using Visual Studio and skip the need to run the admin tool entirely.  This also makes adding/deploying URL Rewrite rules with your ASP.NET applications really easy. Step 5: Try the Rule Out Now that we’ve saved the rule, let’s try it out on our site.  Try the following two URLs on my site: http://scottgu.com/ http://scottgu.com/default.aspx Notice that the second URL automatically redirects to the first one.  Because it is a permanent redirect, search engines will follow the URL and should update the page ranking of http://scottgu.com to include links to http://scottgu.com/default.aspx as well. Scenario 2: Different URL Casing Another common SEO problem I discussed earlier in this post is that URLs are case sensitive to search engines on the web.  This means that search engines will treat the following links as two completely different URLs: http://scottgu.com/Albums.aspx http://scottgu.com/albums.aspx We can fix this by adding a new IIS Rewrite rule that automatically redirects anyone who navigates to the first URL to instead go to the second (all lower-case) one.  Like before, we will setup the HTTP redirect to be a “permanent redirect” – which will indicate to search engines that they should follow the redirect and use the new URL they are redirected to as the identifier of the content they retrieve. To create such a rule we’ll click the “Add Rule” link in the URL Rewrite admin tool again.  This will cause the “Add Rule” dialog to appear again: Unlike the previous scenario (where we created a “Blank Rule”), with this scenario we can take advantage of a built-in “Enforce lowercase URLs” rule template.  When we click the “ok” button we’ll see the following dialog which asks us if we want to create a rule that enforces the use of lowercase letters in URLs: When we click the “Yes” button we’ll get a pre-written rule that automatically performs a permanent redirect if an incoming URL has upper-case characters in it – and automatically send users to a lower-case version of the URL: We can click the “Apply” button to use this rule “as-is” and have it apply to all incoming URLs to our site.  Because my www.scottgu.com site uses ASP.NET Web Forms, I’m going to make one small change to the rule we generated above – which is to add a condition that will ensure that URLs to ASP.NET’s built-in “WebResource.axd” handler are excluded from our case-sensitivity URL Rewrite logic.  URLs to the WebResource.axd handler will only come from server-controls emitted from my pages – and will never be linked to from external sites.  While my site will continue to function fine if we redirect these URLs to automatically be lower-case – doing so isn’t necessary and will add an extra HTTP redirect to many of my pages.  The good news is that adding a condition that prevents my URL Rewriting rule from happening with certain URLs is easy.  We simply need to expand the “Conditions” section of the form above We can then click the “Add” button to add a condition clause.  This will bring up the “Add Condition” dialog: Above I’ve entered {URL} as the Condition input – and said that this rule should only execute if the URL does not match a regex pattern which contains the string “WebResource.axd”.  This will ensure that WebResource.axd URLs to my site will be allowed to execute just fine without having the URL be re-written to be all lower-case. Note: If you have static resources (like references to .jpg, .css, and .js files) within your site that currently use upper-case characters you’ll probably want to add additional condition filter clauses so that URLs to them also don’t get redirected to be lower-case (just add rules for patterns like .jpg, .gif, .js, etc).  Your site will continue to work fine if these URLs get redirected to be lower case (meaning the site won’t break) – but it will cause an extra HTTP redirect to happen on your site for URLs that don’t need to be redirected for SEO reasons.  So setting up a condition clause makes sense to add. When I click the “ok” button above and apply our lower-case rewriting rule the admin tool will save the following additional rule to our web.config file: <configuration>     <system.webServer>         <rewrite>             <rules>                 <rule name="Default Document" stopProcessing="true">                     <match url="(.*?)/?Default\.aspx$" />                     <action type="Redirect" url="{R:1}/" />                 </rule>                 <rule name="Lower Case URLs" stopProcessing="true">                     <match url="[A-Z]" ignoreCase="false" />                     <conditions logicalGrouping="MatchAll" trackAllCaptures="false">                         <add input="{URL}" pattern="WebResource.axd" negate="true" />                     </conditions>                     <action type="Redirect" url="{ToLower:{URL}}" />                 </rule>             </rules>         </rewrite>     </system.webServer> </configuration> Try the Rule Out Now that we’ve saved the rule, let’s try it out on our site.  Try the following two URLs on my site: http://scottgu.com/Albums.aspx http://scottgu.com/albums.aspx Notice that the first URL (which has a capital “A”) automatically does a redirect to a lower-case version of the URL.  Scenario 3: Trailing Slashes Another common SEO problem I discussed earlier in this post is the scenario of trailing slashes within URLs.  The trailing slash creates yet another situation that causes search engines to treat the URLs as different and so split search rankings: http://scottgu.com http://scottgu.com/ We can fix this by adding a new IIS Rewrite rule that automatically redirects anyone who navigates to the first URL (that does not have a trailing slash) to instead go to the second one that does.  Like before, we will setup the HTTP redirect to be a “permanent redirect” – which will indicate to search engines that they should follow the redirect and use the new URL they are redirected to as the identifier of the content they retrieve.  To create such a rule we’ll click the “Add Rule” link in the URL Rewrite admin tool again.  This will cause the “Add Rule” dialog to appear again: The URL Rewrite admin tool has a built-in “Append or remove the trailing slash symbol” rule template.  When we select it and click the “ok” button we’ll see the following dialog which asks us if we want to create a rule that automatically redirects users to a URL with a trailing slash if one isn’t present: Like within our previous lower-casing rewrite rule we’ll add one additional condition clause that will exclude WebResource.axd URLs from being processed by this rule.  This will avoid an unnecessary redirect for happening for those URLs. When we click the “OK” button we’ll get a pre-written rule that automatically performs a permanent redirect if the URL doesn’t have a trailing slash – and if the URL is not processed by either a directory or a file.  This will save the following additional rule to our web.config file: <configuration>     <system.webServer>         <rewrite>             <rules>                 <rule name="Default Document" stopProcessing="true">                     <match url="(.*?)/?Default\.aspx$" />                     <action type="Redirect" url="{R:1}/" />                 </rule>                 <rule name="Lower Case URLs" stopProcessing="true">                     <match url="[A-Z]" ignoreCase="false" />                     <conditions logicalGrouping="MatchAll" trackAllCaptures="false">                         <add input="{URL}" pattern="WebResource.axd" negate="true" />                     </conditions>                     <action type="Redirect" url="{ToLower:{URL}}" />                 </rule>                 <rule name="Trailing Slash" stopProcessing="true">                     <match url="(.*[^/])$" />                     <conditions logicalGrouping="MatchAll" trackAllCaptures="false">                         <add input="{REQUEST_FILENAME}" matchType="IsDirectory" negate="true" />                         <add input="{REQUEST_FILENAME}" matchType="IsFile" negate="true" />                         <add input="{URL}" pattern="WebResource.axd" negate="true" />                     </conditions>                     <action type="Redirect" url="{R:1}/" />                 </rule>             </rules>         </rewrite>     </system.webServer> </configuration> Try the Rule Out Now that we’ve saved the rule, let’s try it out on our site.  Try the following two URLs on my site: http://scottgu.com http://scottgu.com/ Notice that the first URL (which has no trailing slash) automatically does a redirect to a URL with the trailing slash.  Because it is a permanent redirect, search engines will follow the URL and update the page ranking. Scenario 4: Canonical Host Names The final SEO problem I discussed earlier are scenarios where a site works with both a leading “www” hostname prefix as well as just the hostname itself.  This causes search engines to treat the URLs as different and split search rankling: http://www.scottgu.com/albums.aspx http://scottgu.com/albums.aspx We can fix this by adding a new IIS Rewrite rule that automatically redirects anyone who navigates to the first URL (that has a www prefix) to instead go to the second URL.  Like before, we will setup the HTTP redirect to be a “permanent redirect” – which will indicate to search engines that they should follow the redirect and use the new URL they are redirected to as the identifier of the content they retrieve.  To create such a rule we’ll click the “Add Rule” link in the URL Rewrite admin tool again.  This will cause the “Add Rule” dialog to appear again: The URL Rewrite admin tool has a built-in “Canonical domain name” rule template.  When we select it and click the “ok” button we’ll see the following dialog which asks us if we want to create a redirect rule that automatically redirects users to a primary host name URL: Above I’m entering the primary URL address I want to expose to the web: scottgu.com.  When we click the “OK” button we’ll get a pre-written rule that automatically performs a permanent redirect if the URL has another leading domain name prefix.  This will save the following additional rule to our web.config file: <configuration>     <system.webServer>         <rewrite>             <rules>                 <rule name="Cannonical Hostname">                     <match url="(.*)" />                     <conditions logicalGrouping="MatchAll" trackAllCaptures="false">                         <add input="{HTTP_HOST}" pattern="^scottgu\.com$" negate="true" />                     </conditions>                     <action type="Redirect" url="http://scottgu.com/{R:1}" />                 </rule>                 <rule name="Default Document" stopProcessing="true">                     <match url="(.*?)/?Default\.aspx$" />                     <action type="Redirect" url="{R:1}/" />                 </rule>                 <rule name="Lower Case URLs" stopProcessing="true">                     <match url="[A-Z]" ignoreCase="false" />                     <conditions logicalGrouping="MatchAll" trackAllCaptures="false">                         <add input="{URL}" pattern="WebResource.axd" negate="true" />                     </conditions>                     <action type="Redirect" url="{ToLower:{URL}}" />                 </rule>                 <rule name="Trailing Slash" stopProcessing="true">                     <match url="(.*[^/])$" />                     <conditions logicalGrouping="MatchAll" trackAllCaptures="false">                         <add input="{REQUEST_FILENAME}" matchType="IsDirectory" negate="true" />                         <add input="{REQUEST_FILENAME}" matchType="IsFile" negate="true" />                         <add input="{URL}" pattern="WebResource.axd" negate="true" />                     </conditions>                     <action type="Redirect" url="{R:1}/" />                 </rule>             </rules>         </rewrite>     </system.webServer> </configuration> Try the Rule Out Now that we’ve saved the rule, let’s try it out on our site.  Try the following two URLs on my site: http://www.scottgu.com/albums.aspx http://scottgu.com/albums.aspx Notice that the first URL (which has the “www” prefix) now automatically does a redirect to the second URL which does not have the www prefix.  Because it is a permanent redirect, search engines will follow the URL and update the page ranking. 4 Simple Rules for Improved SEO The above 4 rules are pretty easy to setup and should take less than 15 minutes to configure on existing sites you already have.  The beauty of using a solution like the URL Rewrite Extension is that you can take advantage of it without having to change code within your web-site – and without having to break any existing links already pointing at your site.  Users who follow existing links will be automatically redirected to the new URLs you wish to publish.  And search engines will start to give your site a higher search relevancy ranking – which will list your site higher in search results and drive more traffic to it. Customizing your URL Rewriting rules further is easy to-do either by editing the web.config file directly, or alternatively, just double click the URL Rewrite icon within the IIS 7.x admin tool and it will list all the active rules for your web-site or application: Clicking any of the rules above will open the rules editor back up and allow you to tweak/customize/save them further. Summary Measuring and improving SEO is something every developer building a public-facing web-site needs to think about and focus on.  If you haven’t already, download and use the SEO Toolkit to analyze the SEO of your sites today. New URL Routing features in ASP.NET MVC and ASP.NET Web Forms 4 make it much easier to build applications that have more control over the URLs that are published.  Tools like the URL Rewrite Extension that I’ve talked about in this blog post make it much easier to improve the URLs that are published from sites you already have built today – without requiring you to change a lot of code. The URL Rewrite Extension provides a bunch of additional great capabilities – far beyond just SEO - as well.  I’ll be covering these additional capabilities more in future blog posts. Hope this helps, Scott

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  • Use of title attribute on div for SEO purpose will help? [duplicate]

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  • Will it hurt my website's SEO friendliness if I host a french targetted website at, let's say, godaddy.com?

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