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• A Keyword Research Tool is Only As Effective As the Users' Knowledge

  Using their favorite keyword research tool, most Internet marketers spend countless hours conducting keyword research to find the phrases that they can successfully rank for in the search engines. Their goal is to find long tail keyword phrases with good traffic and low competition.

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• Everything They Tell You About SEO is Rubbish - One Trick to Rank Highly on the Search Engines

  OK, lets look at how to rank a single page well on the search engines. For this example, I'm going to use a page on an existing website which has world cup ringtones and the term I'm ranking for is "world cup ringtones." Now all the doubting Thomas's out there will shout out that world cup ringtones is what we call a long tail search phrase and your correct.

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• T-SQL bits - ROW_NUMBER

  - by MartinIsti

  About a month ago I found the SQLShare site which provides useful, clear tutorial videos of how to use some SQL functions, or how to fine tune a query. Their videos are roughly 3-5 minutes long and have proved to be very good for me with a strong BI background with less first-hand T-SQL experience. I decided to make notes of the ones I watched and found useful and instead of putting them into a word document somewhere locally I'll publish them on this blog so. These would be very simple and short...(read more)

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• Defense Dept. Cyber Czar Sounds Alarm

  Charged with leading the Defense Department's new and long overdue cybersecurity unit, Gen. Keith Alexander made it clear that there's plenty for our country to worry about.

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• Macbook 4,1 crashes when flash video (youtube) is played fullscreen (Ubuntu 12.04)

  - by Ydun

  I have searched for similar posts but those were mostly about erratic behaviour. My macbook shuts down instantly without warning when I play a youtube video fullscreen; sometimes after five minutes sometimes longer, never immediately. I can play the video normally for as long as I like, it does not crash, only when played fullscreen. I have tried Firefox and chromium, it crashes with both browsers. Anyone encountered the same thing or has a solution? thanks

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• How In-Memory Database Objects Affect Database Design: The Conceptual Model

  - by drsql

  After a rather long break in the action to get through some heavy tech editing work (paid work before blogging, I always say!) it is time to start working on this presentation about In-Memory Databases. I have been trying to decide on the scope of the demo code in the back of my head, and I have added more and taken away bits and pieces over time trying to find the balance of "enough" complexity to show data integrity issues and joins, but not so much that we get lost in the process of trying to...(read more)

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• To SYNC or not to SYNC – Part 3

  - by AshishRay

  I can't believe it has been almost a year since my last blog post. I know, that's an absolute no-no in the blogosphere. And I know that "I have been busy" is not a good excuse. So - without trying to come up with an excuse - let me state this - my apologies for taking such a long time to write the next Part. Without further ado, here goes. This is Part 3 of a multi-part blog article where we are discussing various aspects of setting up Data Guard synchronous redo transport (SYNC). In Part 1 of this article, I debunked the myth that Data Guard SYNC is similar to a two-phase commit operation. In Part 2, I discussed the various ways that network latency may or may not impact a Data Guard SYNC configuration. In this article, I will talk in details regarding why Data Guard SYNC is a good thing. I will also talk about distance implications for setting up such a configuration. So, Why Good? Why is Data Guard SYNC a good thing? Because, at the end of the day, this gives you the assurance of zero data loss - it doesn’t matter what outage may befall your primary system. Befall! Boy, that sounds theatrical. But seriously - think about this - it minimizes your data risks. That’s a big deal. Whether you have an outage due to bad disks, faulty hardware components, hardware / software bugs, physical data corruptions, power failures, lightning that takes out significant part of your data center, fire that melts your assets, water leakage from the cooling system, human errors such as accidental deletion of online redo log files - it doesn’t matter - you can have that “Om - peace” look on your face and then you can failover to the standby system, without losing a single bit of data in your Oracle database. You will be a hero, as shown in this not so imaginary conversation: IT Manager: Well, what’s the status? You: John is doing the trace analysis on the storage array. IT Manager: So? How long is that gonna take? You: Well, he is stuck, waiting for a response from <insert your not-so-favorite storage vendor here>. IT Manager: So, no root cause yet? You: I told you, he is stuck. We have escalated with their Support, but you know how long these things take. IT Manager: Darn it - the site is down! You: Not really … IT Manager: What do you mean? You: John is stuck, but Sreeni has already done a failover to the Data Guard standby. IT Manager: Whoa, whoa - wait! Failover means we lost some data, why did you do this without letting the Business group know? You: We didn’t lose any data. Remember, we had set up Data Guard with SYNC? So now, any problems on the production – we just failover. No data loss, and we are up and running in minutes. The Business guys don’t need to know. IT Manager: Wow! Are we great or what!! You: I guess … Ok, so you get it - SYNC is good. But as my dear friend Larry Carpenter says, “TANSTAAFL”, or "There ain't no such thing as a free lunch". Yes, of course - investing in Data Guard SYNC means that you have to invest in a low-latency network, you have to monitor your applications and database especially in peak load conditions, and you cannot under-provision your standby systems. But all these are good and necessary things, if you are supporting mission-critical apps that are supposed to be running 24x7. The peace of mind that this investment will give you is priceless, especially if you are serious about HA. How Far Can We Go? Someone may say at this point - well, I can’t use Data Guard SYNC over my coast-to-coast deployment. Most likely - true. So how far can you go? Well, we have customers who have deployed Data Guard SYNC over 300+ miles! Does this mean that you can also deploy over similar distances? Duh - no! I am going to say something here that most IT managers don’t like to hear - “It depends!” It depends on your application design, application response time / throughput requirements, network topology, etc. However, because of the optimal way we do SYNC, customers have been able to stretch Data Guard SYNC deployments over longer distances compared to traditional, storage-centric ways of doing this. The MAA Database 10.2 best practices paper Data Guard Redo Transport & Network Configuration, and Oracle Database 11.2 High Availability Best Practices Manual talk about some of these SYNC-related metrics. For example, a test deployment of Data Guard SYNC over 330 miles with 10ms latency showed an impact less than 5% for a busy OLTP application. Even if you can’t deploy Data Guard SYNC over your WAN distance, or if you already have an ASYNC standby located 1000-s of miles away, here’s another nifty way to boost your HA. Have a local standby, configured SYNC. How local is “local”? Again - it depends. One customer runs a local SYNC standby across the campus. Another customer runs it across 15 miles in another data center. Both of these customers are running Data Guard SYNC as their HA standard. If a localized outage affects their primary system, no problem! They have all the data available on the standby, to which they can failover. Very fast. In seconds. Wait - did I say “seconds”? Yes, Virginia, there is a Santa Claus. But you have to wait till the next blog article to find out more. I assure you tho’ that this time you won’t have to wait for another year for this.

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• Guiding Management to the Correct Decision

  - by Blumer

  My supervisor (also a developer) and I have a running joke about writing a book called "Managing From Beneath: Subversively Guiding Management to the Right Decision" and including a number of "techniques" we've developed for helping those who make the decisions to make the right ones. So far, we've got (cynicism warning!): BIC It! BIC stands for "Bury In Committee." When a bad idea comes up that someone wants to champion, we try to get it deferred to a committee for input. Typically it will either get killed outright (especially if other members of the committee are competing for you as a resource), or it will be hung up long enough that the proponent forgets about it. Smart, Stupid, or Expensive? When someone gets a visionary idea, offer them three ways to do it: a smart way, a stupid way, and an expensive way. The hope is that you've at least got a 2/3 shot of not having to do it the way that makes a piece of your soul die. All-Pro. It's a preemptive pro/con list in which you get into the mind of the (pr)opponent and think what would be cons against doing it your way. Twist them into pros and present them in your pro list before they have a chance to present them as cons. Dependicitis. Link pending decisions together, ideally with the proponent's pet project as the final link in the chain. Use this leverage to force action on those that have been put off. Preemptive Acceptance. Sometimes it's clear that management is going to go a particular direction regardless of advice to the contrary, and it's time to make the best of it. Take the opportunity to get something else you need, though. Approach the sponsor out of the blue and take the first step: "You know, I've been thinking about it, and while it's not the route I would advise, as long as we can get the schedule and budget for Project Awesome loosened up, I can work some magic to make your project fly." So ... what techniques have you come up with to try to head off the problem projects or make the best of what may come?

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• Proper Method name for XML builder

  - by Wesley

  I think this is the right stack for this. I have a helper class which builds CAML queries (SharePoint XML for getting list items from SQL) There is one method that is flexibly used to build the queries that get all related votes and comments for a social item. I don't want to call it BuildVoteorCommentXML or something long winded like that. Is there a good naming convention for getting all Join/Foreign Key objects from a core object?

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• Second Edition of Regular Expressions Cookbook Now In Stock at Amazon.com

  - by Jan Goyvaerts

  %COOKBOOKFRAME% The second edition of Regular Expressions Cookbook is now in stock as a printed book Amazon.com. Right now, the printed book is discounted 45% to $27.51, which is actually more than a dollar cheaper than the Kindle edition. The European Amazon sites don’t have the printed book in stock yet. But it shouldn’t take too long for the book to make it from the US to Europe. They do have the Kindle edition.

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• SQLAuthority News Monthly Roundup of Best SQL Posts

  After receiving lots of requests from different readers for long time I have decided to write first monthly round up. If all of you like it I will continue writing the same every month. In fact, I really like the idea as I was able to go back and read all of my posts written [...]...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• Alcatel-Lucent: Enterprise 2.0: The Top 5 Things I would Do Over

  - by Kellsey Ruppel

  Happy Monday! Does anyone else feel as if the weekend went entirely too quickly? At least for those of us in the United States, we have the 4th of July Holiday next week to look forward to This week on the blog, we are going to focus on "WebCenter by Example" and highlight best practices from customers and partners. I recently came across this article and I think this is a great example of how we can learn from one another when it comes to social collaboration adoption. Do you agree with Jem? What things or best practices have you learned in your organizations?  By Jem Janik, Enterprise community manager, Alcatel-Lucent  Not so long ago, Engage, the Alcatel-Lucent employee social network and collaboration platform, celebrated its third birthday. With more than 25,000 members actively interacting each month, Engage has been a big enough success that it’s been the subject of external articles, and often those of us who helped launch it will go out and speak about what aspects contributed to that success. Hindsight is still 20/20 and what it takes to successfully launch an enterprise 2.0 community is fairly well-known now.  Today I want to tell you what I suspect you really want to know about.  As the enterprise community manager for Engage, after three years in, what are the top 5 things I wish we (and I mostly mean me) could do over? #5 Define your analytics solution from the start There is so much to do when you launch a community and initially growing it without complete chaos is quite a task.  It doesn’t take too long to get to a point where you want to focus your continued efforts in growing company collaboration.  Do people truly talk across regional boundaries or have we shifted siloed conversations to a new platform.  Is there one organization that doesn’t interact with another? If you are lucky you’ll have someone in your community team well versed in the world of databases and SQL queries, but it takes time to figure out what backend analytics data actually means. Professional support can be expensive and it may be hard to justify later as it typically has the community manager as the only main customer.  Figure out what you think you’ll want to know and how to get it early on. The sooner the better even if it doesn’t seem that critical at the time. #4 Lobbies guide you to the right places One piece of feedback that comes up more and more as we keep growing Engage is it’s hard to find stuff, or new people are not sure where to start. Something we’re doing now is defining some general topic areas of interest to be like “lobbies” into the platform and some common hashtags to go with them. I liken this to walking into a large medical or professional building for the first time.  There are hundreds of offices, and you look to a sign in the lobby to get guided to the right place for you.  We’re building that sign for members now, but again we missed the boat as the majority of the company has had their initial Engage experience. #3 Clean up, clean up, clean up Knowledge work and folksonomies are messy! The day we opened the doors to Engage I would have said we should keep everything ever created in Engage with an argument that it was a window into our collective knowledge so nothing should go.  Well, 6000+ groups and 200,000+ pieces of content later, I’ve changed my mind.  As previously mentioned, with too much “stuff” the system can be overwhelming to new members and it makes it harder to get what you’re looking for.   Do we need that help document about a tool we no longer have? NO!  Do we need that group that had 1 document and 2 discussions in the last two years? NO! Should we only have one group about a given topic instead of 4?  YES! Last fall, Engage defined a cleanup process for groups not used for a long time.  We also formed a volunteer cleaning army who are extra eyes on the hunt for “stuff” that should be updated, merged, or deleted.  It’s better late than never, but in line with what’s becoming a theme I wish these efforts had started earlier. #2 Communications & local community management One of the most important aspects of my job is to make sure people who should be talking to each other are actually doing it.  Connecting people to the other people they should know, the groups they should join, a piece of content that shouldn’t be missed.   I have worked both inside and outside of communications teams, and they are the best informed people in your company.  They know when something big is coming, how it impacts employees, how it fits with strategy, who else knows more, etc.  Having communications professionals who are power users can help scale up community management because they are already so well connected.  They also need to have the platform skills to pay attention without suffering email overload, how to grab someone’s attention, etc.  I wish I’d had figured this out much earlier.  If I had I would have groomed more communications colleagues into advocates and power members right at the start. #1 Grooming advocates vs. natural advocates I’ve just alluded to this above already. The very best advocates are those who naturally embrace your platform and automatically start to see new ways to work within it.  Those advocates seem to come out of the woodwork naturally since some of them are early adopters.  Not surprisingly, our best advocates today are those same people who were willing to come kick the tires when the community was completely empty.  Unfortunately, we didn’t get a global spread of those natural advocates.  I did ask around when we first launched for other people who might be good candidates, but didn’t push too hard as there were so many other things to get ready.  That was a mistake.  If I could get a redo I would have formally asked for people to be assigned where there were gaps and groomed them into an advocate.  Today as we find new advocates to fill the gaps, people are hesitant as the initial set has three years of practice are ahead of the curve power members; it definitely would have been easier earlier on. As fairly early adopters to corporate scale enterprise collaboration, there hasn’t been a roadmap to follow as we’ve grown Engage, which is part of the fun! It’s clear a lot of issues are more easily tackled the earlier you identify and begin to correct them, and I’ve identified the main five I wish I could redo.  In the spirit of collaboration, I hope someone else learns from my mistakes! View the original article by Jem here. 

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• TuxOnIce-problem: "CPU stuck for 22 s"

  - by Lester

  I use Ubuntu 12.04 LTS on a Lenovo Thinkpad T61 and am new to Linux. I installed TuxOnIce following this Guide. Actually it works but resuming takes very long. Shortly before resuming is complete I see some message flashing in command-line like "CPU stuck for 22 s". Some googling brought up pages like this but it did not help me solve me problem. I suppose being absolutely new to Linux is the biggest part of the problem.

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• LTS vs normal release software versions synced from Debian

  - by Jasper Loy

  I read that LTS releases are based on Debian testing while normal releases are based on Debian unstable. Given the long release cycle of Debian, is it possible for some software to be of a more recent version in a normal release X than in LTS release X+1? If the answer is yes, would there be a difference between an upgrade and a fresh install (perhaps upgrade holds back more recent version automatically)?

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• What are the problems with a relatively large common library?

  - by Sam Pearson

  As long as the code in the base library is as loosely coupled as splitting it up into separate libraries, what's the problem? In general, having a lot of assemblies composing a .NET solution is painful. Plus, when code in one solution needs to be shared, it can just be added to the common library, rather than deciding which common library it should be added to or creating yet another library. edit: the question comes to me after using Smalltalk for a bit, where all the code is available to use, all the time.

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• The dirt locker: Dirty duty on the front lines of IT

  <b>InfoWorld:</b> "Wanted: Sys admin to log long hours and plan vacations around other people's paydays. Must be willing to put up with self-absorbed IT professionals. Ability to sniff out fraud essential."

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• Build a Website That Entices Your Visitors to Stay

  We all want people who come to our website to stay long enough to see what we have to offer. This is primarily determined by what greets the eye first - the initial screen.

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• Turnkey with LightSwitch

  - by Laila

  Microsoft has long wanted to find a replacement for Microsoft Access. The best attempt yet, which is due out in, or before, September is Visual Studio LightSwitch, with which it is said to be as 'easy as flipping a switch' to use Silverlight to create simple form-driven business applications. It is easy to get confused by the various initiatives from Microsoft. No, this isn't WebMatrix. There is no 'Razor', for this isn't meant for cute little ecommerce sites, but is designed to build simple database-applications of the card-box type. It is more clearly a .NET-based solution to the problem that every business seems to suffer from; the plethora of Access-based, and Excel-based 'private' and departmental database-applications. These are a nightmare for any IT department since they are often 'stealth' applications built by the business in the teeth of opposition from the IT Department zealots. As they are undocumented, it is scarily easy to bring a whole department into disarray by decommissioning a PC tucked under a desk somewhere. With LightSwitch, it is easy to re-write such applications in a standard, maintainable, way, using a SQL Server database, deployed somewhere reasonably safe such as Azure. Even Sharepoint or Windows Communication Foundation can be used as data sources. Oracle's ApEx has taken off remarkably well, and has shaken the perception that, for the business user, Oracle must remain a mystic force accessible only to the priests and acolytes. Microsoft, by comparison had only Access, which was first released in 1992, the year of the Madonna conical bustier. It looks just as dated. Microsoft badly needed an entirely new solution to the same business requirement that led to Access's and Foxpro's long-time popularity, but which had the same allure as ApEx. LightSwitch is sound in its ideas, and comfortingly conventional in its architecture. By giving an easy access to SQL Server databases, and providing a 'thumb and blanket' migration path to Access-heads, LightSwitch seems likely to offer a simple way of pulling more Microsoft users into the .NET community. If Microsoft puts its weight behind it, then it will give some glimmer of hope to the many Silverlight developers that Microsoft is capable of seeing through its .NET revolution.

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• Tutorial: Linux Howto: Cleaning up Your GRUB 2 Menu (part 2)

  The GRUB 2 boot menu is long, confusing, and ugly. Akkana Pecks reveals undocumented features and shows us how to weed out bogus entries, and make it look nicer and more readable.

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• Text limit on analytics event code

  - by Theo G

  I am just about to add the event code a button that downloads the pdf. Event code fields: _trackEvent(category, action, opt_label, opt_value, opt_noninteraction) Example of event code: onClick="_gaq.push(['_trackEvent', 'Videos', 'Play', 'Baby\'s First Birthday']);" I was just wondering if anyone knows if there is a text limit on the opt_value? Do you think the following would be too long 'Elmhurst School says IPC has made all the difference'?

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• Started wrong with a project. Should I start over?

  - by solidsnake

  I'm a beginner web developer (one year of experience). A couple of weeks after graduating, I got offered a job to build a web application for a company whose owner is not much of a tech guy. He recruited me to avoid theft of his idea, the high cost of development charged by a service company, and to have someone young he can trust onboard to maintain the project for the long run (I came to these conclusions by myself long after being hired). Cocky as I was back then, with a diploma in computer science, I accepted the offer thinking I can build anything. I was calling the shots. After some research I settled on PHP, and started with plain PHP, no objects, just ugly procedural code. Two months later, everything was getting messy, and it was hard to make any progress. The web application is huge. So I decided to check out an MVC framework that would make my life easier. That's where I stumbled upon the cool kid in the PHP community: Laravel. I loved it, it was easy to learn, and I started coding right away. My code looked cleaner, more organized. It looked very good. But again the web application was huge. The company was pressuring me to deliver the first version, which they wanted to deploy, obviously, and start seeking customers. Because Laravel was fun to work with, it made me remember why I chose this industry in the first place - something I forgot while stuck in the shitty education system. So I started working on small projects at night, reading about methodologies and best practice. I revisited OOP, moved on to object-oriented design and analysis, and read Uncle Bob's book Clean Code. This helped me realize that I really knew nothing. I did not know how to build software THE RIGHT WAY. But at this point it was too late, and now I'm almost done. My code is not clean at all, just spaghetti code, a real pain to fix a bug, all the logic is in the controllers, and there is little object oriented design. I'm having this persistent thought that I have to rewrite the whole project. However, I can't do it... They keep asking when is it going to be all done. I can not imagine this code deployed on a server. Plus I still know nothing about code efficiency and the web application's performance. On one hand, the company is waiting for the product and can not wait anymore. On the other hand I can't see myself going any further with the actual code. I could finish up, wrap it up and deploy, but god only knows what might happen when people start using it. What do you think I should do?

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• How to Use Quick Toggles on Your Android Phone

  - by Chris Hoffman

  One of the big new features in Apple’s iOS 7 is Control Center, which allows you to quickly access and toggle common setting from anywhere. However, Android phones have had quick toggles for a long time. Android now has its own built-in quick toggles, while popular manufacturer-customized interfaces like Samsung’s TouchWiz have their own quick toggles, which work differently. You can also add custom quick toggles in different places.    

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• Keyword Focus - But Find Top Keywords For Your Next Article

  Long tail words or words with more then two keywords to base an article on are a method used by some online marketers to gain traffic. Although these keywords of 3-4 keywords do gain a trickle of traffic, the visitors to your site who use this many keywords to find you, are usually very ready to buy since they are usually looking for a specific term.

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• OAuth access to IMAP/SMTP in Gmail

  Google has long believed that users should be able to export their data and use it with whichever service they choose. For years, the Gmail service has supported...

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• SEO to ensure visibility for a narrow, non-competitive, non-commercial site

  - by hen3ry

  I'm webmaster of a non-commercial site in English. A non-native-English speaker asked me why our site doesn't produce hits in Google searches she conducts for relevant keywords in her native language. I asked her for a list of keywords in her native language, and I naively tried inserting those into the META info in the page headers and waited a couple of weeks. No help. A little searching informed me that Google doesn't use the META info, and has not done so for a very long time. D'oh! To be entirely concrete, suppose the StackExchange folks want Russian speakers to find this site, Pro Webmasters. The direct translation in Russian of "webmaster" --thanks, Google Translator-- is: "?????????". (Not sure this will render properly, but that's not essential to my question.) Assuming Pro Webmasters has a common template for all pages it generates, inserting "?????????" into the Keywords META for that template won't help, it seems. What could StackExchange do to make this site visible to users searching with the Russian keyword "?????????" ? Pretty much all the advice I've seen boils down to this, if I understand correctly: use the desired search term often (but not too often) among site content, and the problem will be solved. That's great, but I don't think sprinkling "?????????" visibly all over Pro Webmasters is going to fly. Just for completeness, crawlers must be long immune to the invisible-to-visitors scheme, e.g, format "?????????" in a tiny text size in a color the same as an existing background, e.g. white-over-white. Or, put that text inside a div styled: ' style="visibility: hidden" '. Probably some other equivalents. I can only think of one slightly effective method, along these lines: place an unobtrusive link on the common template to a page titled "for international users" , and on that page list desired synonyms for "webmaster" in various languages on that page. A test case --admittedly, just one-- using my site implies that a Google search for "international users" ????????? will produce a hit for this page, and thus make the site minimally visible, despite the fact that the page will almost never be visited. At the moment, anyway. Note: All the SEO discussions I have found so far are about competitive and --almost certainly-- commercial sites. To repeat: my site is non-commercial, and it is about an obscure, narrow topic that is of interest to only a small number of people worldwide. This isn't about clawing our way to the top of competitive rankings, just making this content minimally visible to interested non-native-English speakers. Ideas? TIA

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