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• Life Technologies: Making Life Easier to Manage

  - by Michael Snow

  12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} When we’re thinking about customer engagement, we’re acutely aware of all the forces at play competing for our customer’s attention. Solutions that make life easier for our customers draw attention to themselves. We tend to engage more when there is a distinct benefit and we can take a deep breath and accept that there is hope in the world and everything isn’t designed to frustrate us and make our lives miserable. (sigh…) When products are designed to automate processes that were consuming hours of our time with no relief in sight, they deserve to be recognized. One of our recent Oracle Fusion Middleware Innovation Award Winners in the WebCenter category, Life Technologies, has recently posted a video promoting their “award winning” solution. The Oracle Innovation Awards are part of the overall Oracle Excellence awards given to customers for innovation with Oracle products. More info here. Their award nomination included this description: Life Technologies delivered the My Life Service Portal as part of a larger Digital Hub strategy. This Portal is the first of its kind in the biotechnology service providing industry. The Portal provides access to Life Technologies cloud based service monitoring system where all customer deployed instruments can be remotely monitored and proactively repaired. The portal provides alerts from these cloud based monitoring services directly to the customer and to Life Technologies Field Engineers. The Portal provides insight into the instruments and services customers purchased for the purpose of analyzing and anticipating future customer needs and creating targeted sales and service programs. This portal not only provides benefits for Life Technologies internal sales and service teams but provides customers a central place to track all pertinent instrument information including: instrument service history instrument status and previous activities instrument performance analytics planned service visits warranty/contract information discussion forums social networks for lab management and collaboration alerts and notifications on all of the above team scheduling for instrument usage promote optional reagents required to keep instruments performing From their website The Life Technologies Instruments & Services Portal Helps You Save Time and Gain Peace of Mind Introducing the new, award-winning, free online tool that enables easier management of your instrument use and care, faster response to requests for service or service quotes, and instant sharing of key instrument and service information with your colleagues. Now – this unto itself is obviously beneficial for their customers who were previously burdened with having to do all of these tasks separately, manually and inconsistently by nature. Now – all in one place and free to their customers – a portal that ties it all together. They now have built the platform to give their customers yet another reason to do business with them – Their headline on their product page says it all: “Life is now easier to manage - All your instrument use and care in one place – the no-cost, no-hassle Instruments and Services Portal.” Of course – it’s very convenient that the company name includes “Life” and now can also promote to their clients and prospects that doing business with them is easy and their sophisticated lab equipment is easy to manage. In an industry full of PhD’s – “Easy” isn’t usually the first word that comes to mind, but Life Technologies has now tied the word to their brand in a very eloquent way. Between our work lives and family or personal lives, getting any mono-focused minutes of dedicated attention has become such a rare occurrence in our current era of multi-tasking that those moments of focus are highly prized. So – when something is done really well – so well that it becomes captivating and urges sharing impulses – I take notice and dig deeper and most of the time I discover other gems not so hidden below the surface. And then I share with those I know would enjoy and understand. In the spirit of full disclosure, I must admit here that the first person I shared the videos below with was my daughter. She’s in her senior year of high school in the midst of her college search. She’s passionate about her academics and has already decided that she wants to study Neuroscience in college and like her mother will be in for the long haul to a PhD eventually. In a summer science program at Smith College 2 summers ago – she sent the family famous text to me – “I just dissected a sheep’s brain – wicked cool!” – This was followed by an equally memorable text this past summer in a research mentorship in Neuroscience at UConn – “Just sliced up some rat brain. Reminded me of a deli slicer at the supermarket… sorry I forgot to call last night…” So… needless to say – I knew I had an audience that would enjoy and understand these videos below and are now being shared among her science classmates and faculty. And evidently - so does Life Technologies! They’ve done a great job on these making them fun and something that will easily be shared among their customers social networks. They’ve created a neuro-archetypal character, “Ph.Diddy” and know that their world of clients in academics, research, and other institutions would understand and enjoy the “edutainment” value in this series of videos on their YouTube channel that pokes fun at the stereotypes while also promoting their products at the same time. They use their Facebook page for additional engagement with their clients and as another venue to promote these videos. Enjoy this one as well! More to be found here: http://www.youtube.com/lifetechnologies Stay tuned to this Oracle WebCenter blog channel. Tomorrow we'll be taking a look at another winner of the Innovation Awards, LADWP - helping to keep the citizens of Los Angeles engaged with their Water and Power provider.

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• Who is Jeremiah Owyang?

  - by Michael Hylton

  12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Q: What’s your current role and what career path brought you here? J.O.: I'm currently a partner and one of the founding team members at Altimeter Group.  I'm currently the Research Director, as well as wear the hat of Industry Analyst. Prior to joining Altimeter, I was an Industry Analyst at Forrester covering Social Computing, and before that, deployed and managed the social media program at Hitachi Data Systems in Santa Clara.  Around that time, I started a career blog called Web Strategy which focused on how companies were using the web to connect with customers --and never looked back. Q: As an industry analyst, what are you focused on these days? J.O.: There are three trends that I'm focused my research on at this time:  1) The Dynamic Customer Journey:  Individuals (both b2c and b2b) are given so many options in their sources of data, channels to choose from and screens to consume them on that we've found that at each given touchpoint there are 75 potential permutations.  Companies that can map this, then deliver information to individuals when they need it will have a competitive advantage and we want to find out who's doing this.  2) One of the sub themes that supports this trend is Social Performance.  Yesterday's social web was disparate engagement of humans, but the next phase will be data driven, and soon new technologies will emerge to help all those that are consuming, publishing, and engaging on the social web to be more efficient with their time through forms of automation.  As you might expect, this comes with upsides and downsides.  3) The Sentient World is our research theme that looks out the furthest as the world around us (even inanimate objects) become 'self aware' and are able to talk back to us via digital devices and beyond.  Big data, internet of things, mobile devices will all be this next set. Q: People cite that the line between work and life is getting more and more blurred. Do you see your personal life influencing your professional work? J.O.: The lines between our work and personal lives are dissolving, and this leads to a greater upside of being always connected and have deeper relationships with those that are not.  It also means a downside of society expectations that we're always around and available for colleagues, customers, and beyond.  In the future, a balance will be sought as we seek to achieve the goals of family, friends, work, and our own personal desires.  All of this is being ironically written at 430 am on a Sunday am.  Q: How can people keep up with what you’re working on? J.O.: A great question, thanks.  There are a few sources of information to find out, I'll lead with the first which is my blog at web-strategist.com.  A few times a week I'll publish my industry insights (hires, trends, forces, funding, M&A, business needs) as well as on twitter where I'll point to all the news that's fit to print @jowyang.  As my research reports go live (we publish them for all to read --called Open Research-- at no cost) they'll emerge on my blog, or checkout the research tab to find out more now.  http://www.web-strategist.com/blog/research/ Q: Recently, you’ve been working with us here at Oracle on something exciting coming up later this week. What’s on the horizon?  J.O.: Absolutely! This coming Thursday, September 13th, I’m doing a webcast with Oracle on “Managing Social Relationships for the Enterprise”. This is going to be a great discussion with Reggie Bradford, Senior Vice President of Product Development at Oracle and Christian Finn, Senior Director of Product Management for Oracle WebCenter. I’m looking forward to a great discussion around all those issues that so many companies are struggling with these days as they realize how much social media is impacting their business. It’s changing the way your customers and employees interact with your brand. Today it’s no longer a matter of when to become a social-enabled enterprise, but how to become a successful one. 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Q: You’ve been very actively pursued for media interviews and conference and company speaking engagements – anything you’d like to share to give us a sneak peak of what to expect on Thursday’s webcast?  J.O.: Below is a 15 minute video which encapsulates Altimeter’s themes on the Dynamic Customer Journey and the Sentient World. I’m really proud to have taken an active role in the first ever LeWeb outside of Paris. This one, which was featured in downtown London across the street from Westminster Abbey was sold out. If you’ve not heard of LeWeb, this is a global Internet conference hosted by Loic and Geraldine Le Meur, a power couple that stem from Paris but are also living in Silicon Valley, this is one of my favorite conferences to connect with brands, technology innovators, investors and friends. Altimeter was able to play a minor role in suggesting the theme for the event “Faster Than Real Time” which stems off previous LeWebs that focused on the “Real time web”. In this radical state, companies are able to anticipate the needs of their customers by using data, technology, and devices and deliver meaningful experiences before customers even know they need it. I explore two of three of Altimeter’s research themes, the Dynamic Customer Journey, and the Sentient World in my speech, but due to time, did not focus on Adaptive Organization.

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• Who is Jeremiah Owyang?

  - by Michael Snow

  12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Q: What’s your current role and what career path brought you here? J.O.: I'm currently a partner and one of the founding team members at Altimeter Group.  I'm currently the Research Director, as well as wear the hat of Industry Analyst. Prior to joining Altimeter, I was an Industry Analyst at Forrester covering Social Computing, and before that, deployed and managed the social media program at Hitachi Data Systems in Santa Clara.  Around that time, I started a career blog called Web Strategy which focused on how companies were using the web to connect with customers --and never looked back. Q: As an industry analyst, what are you focused on these days? J.O.: There are three trends that I'm focused my research on at this time:  1) The Dynamic Customer Journey:  Individuals (both b2c and b2b) are given so many options in their sources of data, channels to choose from and screens to consume them on that we've found that at each given touchpoint there are 75 potential permutations.  Companies that can map this, then deliver information to individuals when they need it will have a competitive advantage and we want to find out who's doing this.  2) One of the sub themes that supports this trend is Social Performance.  Yesterday's social web was disparate engagement of humans, but the next phase will be data driven, and soon new technologies will emerge to help all those that are consuming, publishing, and engaging on the social web to be more efficient with their time through forms of automation.  As you might expect, this comes with upsides and downsides.  3) The Sentient World is our research theme that looks out the furthest as the world around us (even inanimate objects) become 'self aware' and are able to talk back to us via digital devices and beyond.  Big data, internet of things, mobile devices will all be this next set. Q: People cite that the line between work and life is getting more and more blurred. Do you see your personal life influencing your professional work? J.O.: The lines between our work and personal lives are dissolving, and this leads to a greater upside of being always connected and have deeper relationships with those that are not.  It also means a downside of society expectations that we're always around and available for colleagues, customers, and beyond.  In the future, a balance will be sought as we seek to achieve the goals of family, friends, work, and our own personal desires.  All of this is being ironically written at 430 am on a Sunday am.  Q: How can people keep up with what you’re working on? J.O.: A great question, thanks.  There are a few sources of information to find out, I'll lead with the first which is my blog at web-strategist.com.  A few times a week I'll publish my industry insights (hires, trends, forces, funding, M&A, business needs) as well as on twitter where I'll point to all the news that's fit to print @jowyang.  As my research reports go live (we publish them for all to read --called Open Research-- at no cost) they'll emerge on my blog, or checkout the research tab to find out more now.  http://www.web-strategist.com/blog/research/ Q: Recently, you’ve been working with us here at Oracle on something exciting coming up later this week. What’s on the horizon?  J.O.: Absolutely! This coming Thursday, September 13th, I’m doing a webcast with Oracle on “Managing Social Relationships for the Enterprise”. This is going to be a great discussion with Reggie Bradford, Senior Vice President of Product Development at Oracle and Christian Finn, Senior Director of Product Management for Oracle WebCenter. I’m looking forward to a great discussion around all those issues that so many companies are struggling with these days as they realize how much social media is impacting their business. It’s changing the way your customers and employees interact with your brand. Today it’s no longer a matter of when to become a social-enabled enterprise, but how to become a successful one. 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Q: You’ve been very actively pursued for media interviews and conference and company speaking engagements – anything you’d like to share to give us a sneak peak of what to expect on Thursday’s webcast?  J.O.: Below is a 15 minute video which encapsulates Altimeter’s themes on the Dynamic Customer Journey and the Sentient World. I’m really proud to have taken an active role in the first ever LeWeb outside of Paris. This one, which was featured in downtown London across the street from Westminster Abbey was sold out. If you’ve not heard of LeWeb, this is a global Internet conference hosted by Loic and Geraldine Le Meur, a power couple that stem from Paris but are also living in Silicon Valley, this is one of my favorite conferences to connect with brands, technology innovators, investors and friends. Altimeter was able to play a minor role in suggesting the theme for the event “Faster Than Real Time” which stems off previous LeWebs that focused on the “Real time web”. In this radical state, companies are able to anticipate the needs of their customers by using data, technology, and devices and deliver meaningful experiences before customers even know they need it. I explore two of three of Altimeter’s research themes, the Dynamic Customer Journey, and the Sentient World in my speech, but due to time, did not focus on Adaptive Organization.

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• Thank You for a Great Welcome for Oracle GoldenGate 11g Release 2

  - by Irem Radzik

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Yesterday morning we had two launch webcasts for Oracle GoldenGate 11g Release 2. I had the pleasure to present, as well as moderate the Q&A panels in both of these webcasts. Both events had hundreds of live attendees, sending us over 150 questions. Even though we left 30 minutes for Q&A, it was not nearly enough time to address for all the insightful questions our audience sent. Our product management team and I really appreciate the interaction we had yesterday and we are starting to respond back with outstanding questions today. Oracle GoldenGate’s new release launch also had great welcome from the media. You can find the links for various articles on the new release below: ITBusinessEdge Oracle Embraces Cross-Platform Data Integration Information Week: Oracle Real-Time Advance Taps Compressed Data Integration Developer News, Oracle GoldenGate Adds Deeper Oracle Integration, Extends Real-Time Performance CIO, Oracle GoldenGate Buddies Up with Sibling Software DBTA, Real-Time Data Integration: Oracle GoldenGate 11g Release 2 Now Available CBR Oracle unveils GoldenGate 11g Release 2 real-time data integration application In this blog, I want to address some of the frequently asked questions that came up during the webcasts. You can find the top questions and their answers along with related resources below. We will continue to address frequently asked questions via future blogs. Q: Will the new Integrated Capture for Oracle Database replace the Classic Capture? If not, which one do I use when? A: No, Classic Capture will be around for long time. Core platform specific features, bug fixes, and patches will be available for both Capture processes.Oracle Database specific features will be only available in the Integrated Capture. The Integrated Capture for Oracle Database is an option for users that need to capture data from compressed tables or need support for XML data types, XA on RAC. Users who don’t leverage these features should continue to use our Classic Capture. For more information on Oracle GoldenGate 11g Release 2 I recommend to check out the White paper: Oracle GoldenGate 11gR2 New Features as well as other technical white papers we have on OTN.                                                         For those of you coming to OpenWorld, please attend the related session: Extracting Data in Oracle GoldenGate Integrated Capture Mode, Monday Oct 1st 1:45pm Moscone South – 102 to learn more about this new feature. Q: What is new in Conflict Detection and Resolution? And how does it work? A: There are now pre-built functions to identify the conditions under which an error occurs and how to handle the record when the condition occurs. Error conditions handled include inserts into a target table where the row already exists, updates or deletes to target table rows that exist, but the original source data (before columns) do not match the existing data in the target row, and updates or deletes where the row does not exist in the target database table.Foreach of these conditions a method to handle the error is specified.  Please check out our recent blog on this topic and the White paper: Oracle GoldenGate 11gR2 New Features white paper.  Also, for those attending OpenWorld please attend the session: Best Practices for Conflict Detection and Resolution in Oracle GoldenGate for Active/Active-  Wednesday Oct 3rd  3:30pm Mascone 3000 Q: Does Oracle GoldenGate Veridata and the Management Pack require additional licenses, or is it incorporated with the GoldenGate license? A: Oracle GoldenGate Veridata and Oracle Management Pack for Oracle GoldenGate are additional products and require separate licenses. Please check out Oracle's price list here. Q: Does GoldenGate - Oracle Enterprise Manager Plug-in require additional license? A: Oracle Enterprise Manager Plug-in is included in the Oracle Management Pack for Oracle GoldenGate license, which is separate from Oracle GoldenGate license. There is no separate license for the Enterprise Manager Plug-in by itself. Oracle GoldenGate Monitor, Oracle GoldenGate Director, and Enterprise Manager Plug-in are included in the Management Pack for Oracle GoldenGate license. Please check out Management Pack for Oracle GoldenGate data sheet for more info on this product bundle. Q: Is Oracle GoldenGate replacing Oracle Streams product? A: Oracle GoldenGate is the strategic data replication product. Therefore, Oracle Streams will continue to be supported, but will not be actively enhanced. Rather, the best elements of Oracle Streams will be added to Oracle GoldenGate. Conflict management is one of them and with the latest release Oracle GoldenGate has a more advanced conflict management offering. Current customers depending on Oracle Streams will continue to be fully supported. Q: How is Oracle GoldenGate different than Oracle Data Integrator? A: Oracle Data Integrator is designed for fast bulk data movement and transformation between heterogeneous systems, while GoldenGate is designed for real-time movement of transactions between heterogeneous systems. These two products are completely complementary where GoldenGate provides low-impact real-time change data capture and delivery to a staging area on the target. And Oracle Data Integrator transforms this data and loads the DW tables. In fact, Oracle Data Integrator integrates with GoldenGate to use GoldenGate’s Capture process as one option for its CDC mechanism. We have several customers that deployed GoldenGate and ODI together to feed real-time data to their data warehousing solutions. Please also check out Oracle Data Integrator Changed Data Capture with Oracle GoldenGate Data Sheet (PDF). Thank you again very much for welcoming Oracle GoldenGate 11g Release 2 and stay in touch with us for more exciting news, updates, and events.

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• Feedback Filtration&ndash;Processing Negative Comments for Positive Gains

  - by D'Arcy Lussier

  After doing 7 conferences, 5 code camps, and countless user group events, I feel that this is a post I need to write. I actually toyed with other names for this post, however those names would just lend itself to the type of behaviour I want people to avoid – the reactionary, emotional response that speaks to some deeper issue beyond immediate facts and context. Humans are incredibly complex creatures. We’re also emotional, which serves us well in certain situations but can hinder us in others. Those of us in leadership build up a thick skin because we tend to encounter those reactionary, emotional responses more often, and we’re held to a higher standard because of our positions. While we could react with emotion ourselves, as the saying goes – fighting fire with fire just makes a bigger fire. So in this post I’ll share my thought process for dealing with negative feedback/comments and how you can still get value from them. The Thought Process Let’s take a real-world example. This week I held the Prairie IT Pro & Dev Con event. We’ve gotten a lot of session feedback already, most of it overwhelmingly positive. But some not so much – and some to an extreme I rarely see but isn’t entirely surprising to me. So here’s the example from a person we’ll refer to as Mr. Horrible: How was the speaker? Horrible! Worst speaker ever! Did the session meet your expectations? Hard to tell, speaker ruined it. Other Comments: DO NOT bring this speaker back! He was at this conference last year and I hoped enough negative feedback would have taught you to not bring him back...obviously not...I will not return to this conference next year if this speaker is brought back. Now those are very strong words. “Worst speaker ever!” “Speaker ruined it” “I will not return to this conference next year if the speaker is brought back”. The speakers I invite to speak at my conference are not just presenters but friends and colleagues. When I see this, my initial reaction is of course very emotional: I get defensive, I get angry, I get offended. So that’s where the process kicks in. Step 1 – Take a Deep Breath Take a deep breath, calm down, and walk away from the keyboard. I didn’t do that recently during an email convo between some colleagues and it ended up in my reacting emotionally on Twitter – did I mention those colleagues follow my Twitter feed? Yes, I ate some crow. Ok, now that we’re calm, let’s move on to step 2. Step 2 – Strip off the Emotion We need to take off the emotion that people wrap their words in and identify the root issues. For instance, if I see: “I hated this session, the presenter was horrible! He spoke so fast I couldn’t make out what he was saying!” then I drop off the personal emoting (“I hated…”) and the personal attack (“the presenter was horrible”) and focus on the real issue this person had – that the speaker was talking too fast. Now we have a root cause of the displeasure. However, we’re also dealing with humans who are all very different. Before I call up the speaker to talk about his speaking pace, I need to do some other things first. Back to our Mr. Horrible example, I don’t really have much to go on. There’s no details of how the speaker “ruined” the session or why he’s the “worst speaker ever”. In this case, the next step is crucial. Step 3 – Validate the Feedback When I tell people that we really like getting feedback for the sessions, I really really mean it. Not just because we want to hear what individuals have to say but also because we want to know what the group thought. When a piece of negative feedback comes in, I validate it against the group. So with the speaker Mr. Horrible commented on, I go to the feedback and look at other people’s responses: 2 x Excellent 1 x Alright 1 x Not Great 1 x Horrible (our feedback guy) That’s interesting, it’s a bit all over the board. If we look at the comments more we find that the people who rated the speaker excellent liked the presentation style and found the content valuable. The one guy who said “Not Great” even commented that there wasn’t anything really wrong with the presentation, he just wasn’t excited about it. In that light, I can try to make a few assumptions: - Mr. Horrible didn’t like the speakers presentation style - Mr. Horrible was expecting something else that wasn’t communicated properly in the session description - Mr. Horrible, for whatever reason, just didn’t like this presenter Now if the feedback was overwhelmingly negative, there’s a different pattern – one that validates the negative feedback. Regardless, I never take something at face value. Even if I see really good feedback, I never get too happy until I see that there’s a group trend towards the positive. Step 4 – Action Plan Once I’ve validated the feedback, then I need to come up with an action plan around it. Let’s go back to the other example I gave – the one with the speaker going too fast. I went and looked at the feedback and sure enough, other people commented that the speaker had spoken too quickly. Now I can go back to the speaker and let him know so he can get better. But what if nobody else complained about it? I’d still mention it to the speaker, but obviously one person’s opinion needs to be weighed as such. When we did PrDC Winnipeg in 2011, I surveyed the attendees about the food. Everyone raved about it…except one person. Am I going to change the menu next time for that one person while everyone else loved it? Of course not. There’s a saying – A sure way to fail is to try to please everyone. Let’s look at the Mr. Horrible example. What can I communicate to the speaker with such limited information provided in the feedback from Mr. Horrible? Well looking at the groups feedback, I can make a few suggestions: - Ensure that people understand in the session description the style of the talk - Ensure that people understand the level of detail/complexity of the talk and what prerequisite knowledge they should have I’m looking at it as possibly Mr. Horrible assumed a much more advanced talk and was disappointed, while the positive feedback by people who – from their comments – suggested this was all new to them, were thrilled with the session level. Step 5 – Follow Up For some feedback, I follow up personally. Especially with negative or constructive feedback, its important to let the person know you heard them and are making changes because of their comments. Even if their comments were emotionally charged and overtly negative, it’s still important to reach out personally and professionally. When you remove the emotion, negative comments can be the best feedback you get. Also, people have bad days. We’ve all had one of “those days” where we talked more sternly than normal to someone, or got angry at something we’d normally shrug off. We have various stresses in our lives and sometimes they seep out in odd ways. I always try to give some benefit of the doubt, and re-evaluate my view of the person after they’ve responded to my communication. But, there is such a thing as garbage feedback. What Mr. Horrible wrote is garbage. It’s mean spirited. It’s hateful. It provides nothing constructive at all. And a tell-tale sign that feedback is garbage – the person didn’t leave their name even though there was a field for it. Step 6 – Delete It Feedback must be processed in its raw form, and the end products should drive improvements. But once you’ve figured out what those things are, you shouldn’t leave raw feedback lying around. They are snapshots in time that taken alone can be damaging. Also, you should never rest on past praise. In a future blog post, I’m going to talk about how we can provide great feedback that, even when its critical, can still be constructive.

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• Avoid the “Social Silo” - Learn Why and How

  - by Brian Dayton

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} I’m not going to spend any more real estate than needed on this—social media is big. Facebook hit the Billion user mark in October, that’s 1 out of every 7 humans on the planet. This past Summer (in the Northern hemisphere) Twitter passed the 400 Million Tweet/day mark. The list of social properties and data points goes on and on. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} With social your customer, prospect, or constituent has pervasive access—through mobile—to a global audience, the ability to influence friends, friends of friends, and even people they will never meet. They also have the unique opportunity to forge a deeper relationship with your business—telling you what they like, what they don’t like, how you can help, and what they’d like to see more of. Are you listening? Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} What’s the Bottom Line for Business? Businesses need to be where their customers are—on social properties. They need to be available and responsive in those channels—24x7x365. They need to engage and communicate in new ways—sometimes in less than 140 characters and with empathy, not a 1-way megaphone. Finally, businesses need to look at social as an extension of their existing business practices. Not as a silo’d communication channel limited to marketing. Social Can’t Be a Silo – Learn Why @ Oracle CloudWorld When a business is on social networks they represent the whole business. That’s how a customer, constituent, partner or potential candidate sees it. Those organizations that have moved on the opportunity to build closer relationships through social marketing have already made the first step. Social Selling, Service, eCommerce, and Recruiting are external-facing opportunities that leading organizations are moving on right now. This strategy, one of weaving social into and across your business processes—and leveraging social concepts and technologies for internal collaboration—is something you can learn about during an Oracle CloudWorld event in a city near you. You’ll hear and see social relationship management concepts, best-practices, and recommendations woven into topics, discussions, and demonstrations throughout the event—from Marketing and Sales to Service and Human Resources. Stay Tuned and Avoid Potholes By all indications social is here to stay but it’s moving fast and social business strategies are evolving rapidly. At Oracle CloudWorld you’ll also get the opportunity to learn how to avoid some of the potholes on the road to #socialbusiness. Stay tuned to this blog. In future posts I’ll cover some of those potholes including the challenges of Social@Scale and Parallel Processes. Jump-start your social business strategy or learn how to refine and expand what you’re doing already at Oracle CloudWorld. Want to learn more about what Oracle is doing in social? Check out www.oracle.com/social or, if you're looking for a quick read my co-worker, Pat Ma, has a great post on this blog summarizing some popular Social Relationship Management use cases.

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• The Birth of a Method - Where did OUM come from?

  - by user702549

  It seemed fitting to start this blog entry with the OUM vision statement. The vision for the Oracle® Unified Method (OUM) is to support the entire Enterprise IT lifecycle, including support for the successful implementation of every Oracle product.  Well, it’s that time of year again; we just finished testing and packaging OUM 5.6.  It will be released for general availability to qualifying customers and partners this month.  Because of this, I’ve been reflecting back on how the birth of Oracle’s Unified method - OUM came about. As the Release Director of OUM, I’ve been honored to package every method release.  No, maybe you’d say it’s not so special.  Of course, anyone can use packaging software to create an .exe file.  But to me, it is pretty special, because so many people work together to make each release come about.  The rich content that results is what makes OUM’s history worth talking about.   To me, professionally speaking, working on OUM, well it’s been “a labor of love”.  My youngest child was just 8 years old when OUM was born, and she’s now in High School!  Watching her grow and change has been fascinating, if you ask her, she’s grown up hearing about OUM.  My son would often walk into my home office and ask “How is OUM today, Mom?”  I am one of many people that take care of OUM, and have watched the method “mature” over these last 6 years.  Maybe that makes me a "Method Mom" (someone in one of my classes last year actually said this outloud) but there are so many others who collaborate and care about OUM Development. I’ve thought about writing this blog entry for a long time just to reflect on how far the Method has come. Each release, as I prepare the OUM Contributors list, I see how many people’s experience and ideas it has taken to create this wealth of knowledge, process and task guidance as well as templates and examples.  If you’re wondering how many people, just go into OUM select the resources button on the top of most pages of the method, and on that resources page click the ABOUT link. So now back to my nostalgic moment as I finished release 5.6 packaging.  I reflected back, on all the things that happened that cause OUM to become not just a dream but to actually come to fruition.  Here are some key conditions that make it possible for each release of the method: A vision to have one method instead of many methods, thereby focusing on deeper, richer content People within Oracle’s consulting Organization  willing to contribute to OUM providing Subject Matter Experts who are willing to write down and share what they know. Oracle’s continued acquisition of software companies, the need to assimilate high quality existing materials from these companies The need to bring together people from very different backgrounds and provide a common language to support Oracle Product implementations that often involve multiple product families What came first, and then what was the strategy? Initially OUM 4.0 was based on Oracle’s J2EE Custom Development Method (JCDM), it was a good “backbone”  (work breakdown structure) it was Unified Process based, and had good content around UML as well as custom software development.  But it needed to be extended in order to achieve the OUM Vision. What happened after that was to take in the “best of the best”, the legacy and acquired methods were scheduled for assimilation into OUM, one release after another.  We incrementally built OUM.  We didn’t want to lose any of the expertise that was reflected in AIM (Oracle’s legacy Application Implementation Method), Compass (People Soft’s Application implementation method) and so many more. When was OUM born? OUM 4.1 published April 30, 2006.  This release allowed Oracles Advanced Technology groups to begin the very first implementations of Fusion Middleware.  In the early days of the Method we would prepare several releases a year.  Our iterative release development cycle began and continues to be refined with each Method release.  Now we typically see one major release each year. The OUM release development cycle is not unlike many Oracle Implementation projects in that we need to gather requirements, prioritize, prepare the content, test package and then go production.  Typically we develop an OUM release MoSCoW (must have, should have, could have, and won’t have) right after the prior release goes out.   These are the high level requirements.  We break the timeframe into increments, frequent checkpoints that help us assess the content and progress is measured through frequent checkpoints.  We work as a team to prioritize what should be done in each increment. Yes, the team provides the estimates for what can be done within a particular increment.  We sometimes have Method Development workshops (physically or virtually) to accelerate content development on a particular subject area, that is where the best content results. As the written content nears the final stages, it goes through edit and evaluation through peer reviews, and then moves into the release staging environment.  Then content freeze and testing of the method pack take place.  This iterative cycle is run using the OUM artifacts that make sense “fit for purpose”, project plans, MoSCoW lists, Test plans are just a few of the OUM work products we use on a Method Release project. In 2007 OUM 4.3, 4.4 and 4.5 were published.  With the release of 4.5 our Custom BI Method (Data Warehouse Method FastTrack) was assimilated into OUM.  These early releases helped us align Oracle’s Unified method with other industry standards Then in 2008 we made significant changes to the OUM “Backbone” to support Applications Implementation projects with that went to the OUM 5.0 release.  Now things started to get really interesting.  Next we had some major developments in the Envision focus area in the area of Enterprise Architecture.  We acquired some really great content from the former BEA, Liquid Enterprise Method (LEM) along with some SMEs who were willing to work at bringing this content into OUM.  The Service Oriented Architecture content in OUM is extensive and can help support the successful implementation of Fusion Middleware, as well as Fusion Applications. Of course we’ve developed a wealth of OUM training materials that work also helps to improve the method content.  It is one thing to write “how to”, and quite another to be able to teach people how to use the materials to improve the success of their projects.  I’ve learned so much by teaching people how to use OUM. What's next? So here toward the end of 2012, what’s in store in OUM 5.6, well, I’m sure you won’t be surprised the answer is Cloud Computing.   More details to come in the next couple of weeks!  The best part of being involved in the development of OUM is to see how many people have “adopted” OUM over these six years, Clients, Partners, and Oracle Consultants.  The content just gets better with each release.   I’d love to hear your comments on how OUM has evolved, and ideas for new content you’d like to see in the upcoming releases.

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• The Internet of Things Is Really the Internet of People

  - by HCM-Oracle

  By Mark Hurd - Originally Posted on LinkedIn As I speak with CEOs around the world, our conversations invariably come down to this central question: Can we change our corporate cultures and the ways we train and reward our people as rapidly as new technology is changing the work we do, the products we make and how we engage with customers? It’s a critical consideration given today’s pace of disruption, which already is straining traditional management models and HR strategies. Winning companies will bring innovation and vision to their employees and partners by attracting people who will thrive in this emerging world of relentless data, predictive analytics and unlimited what-if scenarios. So, where are we going to find employees who are as familiar with complex data as I am with orderly financial statements and business plans? I’m not just talking about high-end data scientists who most certainly will sit at or near the top of the new decision-making pyramid. Global organizations will need creative and motivated people who will devote their time to manipulating, reviewing, analyzing, sorting and reshaping data to drive business and delight customers. This might seem evident, but my conversations with business people across the globe indicate that only a small number of companies get it. In the past few years, executives have been busy keeping pace with seismic upheavals, including the rise of social customer engagement, the rapid acceleration of product-development cycles and the relentless move to mobile-first. But all of that, I think, is the start of an uphill climb to the top of a roller-coaster. Today, about 10 billion devices across the globe are connected to the Internet. In a couple of years, that number will probably double, and not because we will have bought 10 billion more computers, smart phones and tablets. This unprecedented explosion of Big Data is being triggered by the Internet of Things, which is another way of saying that the numerous intelligent devices touching our everyday lives are all becoming interconnected. Home appliances, food, industrial equipment, pets, pharmaceutical products, pallets, cars, luggage, packaged goods, athletic equipment, even clothing will be streaming data. Some data will provide important information about how to run our businesses and lead healthier lives. Much of it will be extraneous. How does a CEO cope with this unimaginable volume and velocity of data, much less harness it to excite and delight customers? Here are three things CEOs must do to tackle this challenge: 1) Take care of your employees, take care of your customers. Larry Ellison recently noted that the two most important priorities for any CEO today revolve around people: Taking care of your employees and taking care of your customers. Companies in today’s hypercompetitive business environment simply won’t be able to survive unless they’ve got world-class people at all levels of the organization. CEOs must demonstrate a commitment to employees by becoming champions for HR systems that empower every employee to fully understand his or her job, how it ties into the corporate framework, what’s expected of them, what training is available, and how they can use an embedded social network to communicate, collaborate and excel. Over the next several years, many of the world’s top industrialized economies will see a turnover in the workforce on an unprecedented scale. Across the United States, Europe, China and Japan, the “baby boomer” generation will be retiring and, by 2020, we’ll see turnovers in those regions ranging from 10 to 30 percent. How will companies replace all that brainpower, experience and know-how? How will CEOs perpetuate the best elements of their corporate cultures in the midst of this profound turnover? The challenge will be daunting, but it can be met with world-class HR technology. As companies begin replacing up to 30 percent of their workforce, they will need thousands of new types of data-native workers to exploit the Internet of Things in the service of the Internet of People. The shift in corporate mindset here can’t be overstated. The CEO has to be at the forefront of this new way of recruiting, training, motivating, aligning and developing truly 21-century talent. 2) Start thinking today about the Internet of People. Some forward-looking companies have begun pursuing the “democratization of data.” This allows more people within a company greater access to data that can help them make better decisions, move more quickly and keep pace with the changing interests and demands of their customers. As a result, we’ve seen organizations flatten out, growing numbers of well-informed people authorized to make decisions without corporate approval and a movement of engagement away from headquarters to the point of contact with the customer. These are profound changes, and I’m a huge proponent. As I think about what the next few years will bring as companies become deluged with unprecedented streams of data, I’m convinced that we’ll need dramatically different organizational structures, decision-making models, risk-management profiles and reward systems. For example, if a car company’s marketing department mines incoming data to determine that customers are shifting rapidly toward neon-green models, how many layers of approval, review, analysis and sign-off will be needed before the factory starts cranking out more neon-green cars? Will we continue to have organizations where too many people are empowered to say “No” and too few are allowed to say “Yes”? If so, how will those companies be able to compete in a world in which customers have more choices, instant access to more information and less loyalty than ever before? That’s why I think CEOs need to begin thinking about this problem right now, not in a year or two when competitors are already reshaping their organizations to match the marketplace’s new realities. 3) Partner with universities to help create a new type of highly skilled workers. Several years ago, universities introduced new undergraduate as well as graduate-level programs in analytics and informatics as the business need for deeper insights into the booming world of data began to explode. Today, as the growth rate of data continues to soar, we know that the Internet of Things will only intensify that growth. Moreover, as Big Data fuels insights that can be shaped into products and services that generate revenue, the demand for data scientists and data specialists will go on unabated. Beyond that top-level expertise, companies are going to need data-native thinkers at all levels of the organization. Where will this new type of worker come from? I think it’s incumbent on the business community to collaborate with universities to develop new curricula designed to turn out graduates who can capitalize on the data-driven world that the Internet of Things is surely going to create. These new workers will create opportunities to help their companies in fields as diverse as product design, customer service, marketing, manufacturing and distribution. They will become innovative leaders in fashioning an entirely new type of workforce and organizational structure optimized to fully exploit the Internet of Things so that it becomes a high-value enabler of the Internet of People. Mark Hurd is President of Oracle Corporation and a member of the company's Board of Directors. He joined Oracle in 2010, bringing more than 30 years of technology industry leadership, computer hardware expertise, and executive management experience to his role with the company. As President, Mr. Hurd oversees the corporate direction and strategy for Oracle's global field operations, including marketing, sales, consulting, alliances and channels, and support. He focuses on strategy, leadership, innovation, and customers.

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• Oracle Flashback Technologies - Overview

  - by Sridhar_R-Oracle

  Oracle Flashback Technologies - IntroductionIn his May 29th 2014 blog, my colleague Joe Meeks introduced Oracle Maximum Availability Architecture (MAA) and discussed both planned and unplanned outages. Let’s take a closer look at unplanned outages. These can be caused by physical failures (e.g., server, storage, network, file deletion, physical corruption, site failures) or by logical failures – cases where all components and files are physically available, but data is incorrect or corrupt. These logical failures are usually caused by human errors or application logic errors. This blog series focuses on these logical errors – what causes them and how to address and recover from them using Oracle Database Flashback. In this introductory blog post, I’ll provide an overview of the Oracle Database Flashback technologies and will discuss the features in detail in future blog posts. Let’s get started. We are all human beings (unless a machine is reading this), and making mistakes is a part of what we do…often what we do best!  We “fat finger”, we spill drinks on keyboards, unplug the wrong cables, etc.  In addition, many of us, in our lives as DBAs or developers, must have observed, caused, or corrected one or more of the following unpleasant events: Accidentally updated a table with wrong values !! Performed a batch update that went wrong - due to logical errors in the code !! Dropped a table !! How do DBAs typically recover from these types of errors? First, data needs to be restored and recovered to the point-in-time when the error occurred (incomplete or point-in-time recovery).  Moreover, depending on the type of fault, it’s possible that some services – or even the entire database – would have to be taken down during the recovery process.Apart from error conditions, there are other questions that need to be addressed as part of the investigation. For example, what did the data look like in the morning, prior to the error? What were the various changes to the row(s) between two timestamps? Who performed the transaction and how can it be reversed?  Oracle Database includes built-in Flashback technologies, with features that address these challenges and questions, and enable you to perform faster, easier, and convenient recovery from logical corruptions. HistoryFlashback Query, the first Flashback Technology, was introduced in Oracle 9i. It provides a simple, powerful and completely non-disruptive mechanism for data verification and recovery from logical errors, and enables users to view the state of data at a previous point in time.Flashback Technologies were further enhanced in Oracle 10g, to provide fast, easy recovery at the database, table, row, and even at a transaction level.Oracle Database 11g introduced an innovative method to manage and query long-term historical data with Flashback Data Archive. The 11g release also introduced Flashback Transaction, which provides an easy, one-step operation to back out a transaction. Oracle Database versions 11.2.0.2 and beyond further enhanced the performance of these features. Note that all the features listed here work without requiring any kind of restore operation.In addition, Flashback features are fully supported with the new multi-tenant capabilities introduced with Oracle Database 12c, Flashback Features Oracle Flashback Database enables point-in-time-recovery of the entire database without requiring a traditional restore and recovery operation. It rewinds the entire database to a specified point in time in the past by undoing all the changes that were made since that time.Oracle Flashback Table enables an entire table or a set of tables to be recovered to a point in time in the past.Oracle Flashback Drop enables accidentally dropped tables and all dependent objects to be restored.Oracle Flashback Query enables data to be viewed at a point-in-time in the past. This feature can be used to view and reconstruct data that was lost due to unintentional change(s) or deletion(s). This feature can also be used to build self-service error correction into applications, empowering end-users to undo and correct their errors.Oracle Flashback Version Query offers the ability to query the historical changes to data between two points in time or system change numbers (SCN) Oracle Flashback Transaction Query enables changes to be examined at the transaction level. This capability can be used to diagnose problems, perform analysis, audit transactions, and even revert the transaction by undoing SQLOracle Flashback Transaction is a procedure used to back-out a transaction and its dependent transactions.Flashback technologies eliminate the need for a traditional restore and recovery process to fix logical corruptions or make enquiries. Using these technologies, you can recover from the error in the same amount of time it took to generate the error. All the Flashback features can be accessed either via SQL command line (or) via Enterprise Manager.  Most of the Flashback technologies depend on the available UNDO to retrieve older data. The following table describes the various Flashback technologies: their purpose, dependencies and situations where each individual technology can be used.   Example Syntax Error investigation related:The purpose is to investigate what went wrong and what the values were at certain points in timeFlashback Queries  ( select .. as of SCN | Timestamp )   - Helps to see the value of a row/set of rows at a point in timeFlashback Version Queries  ( select .. versions between SCN | Timestamp and SCN | Timestamp)  - Helps determine how the value evolved between certain SCNs or between timestamps Flashback Transaction Queries (select .. XID=)   - Helps to understand how the transaction caused the changes.Error correction related:The purpose is to fix the error and correct the problems,Flashback Table  (flashback table .. to SCN | Timestamp)  - To rewind the table to a particular timestamp or SCN to reverse unwanted updates Flashback Drop (flashback table ..  to before drop )  - To undrop or undelete a table Flashback Database (flashback database to SCN  | Restore Point )  - This is the rewind button for Oracle databases. You can revert the entire database to a particular point in time. It is a fast way to perform a PITR (point-in-time recovery). Flashback Transaction (DBMS_FLASHBACK.TRANSACTION_BACKOUT(XID..))  - To reverse a transaction and its related transactions Advanced use cases Flashback technology is integrated into Oracle Recovery Manager (RMAN) and Oracle Data Guard. So, apart from the basic use cases mentioned above, the following use cases are addressed using Oracle Flashback. Block Media recovery by RMAN - to perform block level recovery Snapshot Standby - where the standby is temporarily converted to a read/write environment for testing, backup, or migration purposes Re-instate old primary in a Data Guard environment – this avoids the need to restore an old backup and perform a recovery to make it a new standby. Guaranteed Restore Points - to bring back the entire database to an older point-in-time in a guaranteed way. and so on..I hope this introductory overview helps you understand how Flashback features can be used to investigate and recover from logical errors.  As mentioned earlier, I will take a deeper-dive into to some of the critical Flashback features in my upcoming blogs and address common use cases.

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• Christmas in the Clouds

  - by andrewbrust

  I have been spending the last 2 weeks immersing myself in a number of Windows Azure and SQL Azure technologies.  And in setting up a new business (I’ll speak more about that in the future), I have also become a customer of Microsoft’s BPOS (Business Productivity Online Services).  In short, it has been a fortnight of Microsoft cloud computing. On the Azure side, I’ve looked, of course, at Web Roles and Worker Roles.  But I’ve also looked at Azure Storage’s REST API (including coding to it directly), I’ve looked at Azure Drive and the new VM Role; I’ve looked quite a bit at SQL Azure (including the project “Houston” Silverlight UI) and I’ve looked at SQL Azure labs’ OData service too. I’ve also looked at DataMarket and its integration with both PowerPivot and native Excel.  Then there’s AppFabric Caching, SQL Azure Reporting (what I could learn of it) and the Visual Studio tooling for Azure, including the storage of certificate-based credentials.  And to round it out with some user stuff, on the BPOS side, I’ve been working with Exchange Online, SharePoint Online and LiveMeeting. I have to say I like a lot of what I’ve been seeing.  Azure’s not perfect, and BPOS certainly isn’t either.  But there’s good stuff in all these products, and there’s a lot of value. Azure Goes Deep Most people know that Web and Worker roles put the platform in charge of spinning virtual machines up and down, and keeping them up to date. But you can go way beyond that now.  The still-in-beta VM Role gives you the power to craft the machine (much as does Amazon’s EC2), though it takes away the platform’s self-managing attributes.  It still spins instances up and down, making drive storage non-durable, but Azure Drive gives you the ability to store VHD files as blobs and mount them as virtual hard drives that are readable and writeable.  Whether with Azure Storage or SQL Azure, Azure does data.  And OData is everywhere.  Azure Table Storage supports an OData Interface.  So does SQL Azure and so does DataMarket (the former project “Dallas”).  That means that Azure data repositories aren’t just straightforward to provision and configure…they’re also easy to program against, from just about any programming environment, in a RESTful manner.  And for more .NET-centric implementations, Azure AppFabric caching takes the technology formerly known as “Velocity” and throws it up into the cloud, speeding data access even more. Snapping in Place Once you get the hang of it, this stuff just starts to work in a way that becomes natural to understand.  I wasn’t expecting that, and I was really happy to discover it. In retrospect, I am not surprised, because I think the various Azure teams are the center of gravity for Redmond’s innovation right now.  The products belie this and so do my observations of the product teams’ motivation and high morale.  It is really good to see this; Microsoft needs to lead somewhere, and they need to be seen as the underdog while doing so.  With Azure, both requirements are in place.   BPOS: Bad Acronym, Easy Setup BPOS is about products you already know; Exchange, SharePoint, Live Meeting and Office Communications Server.  As such, it’s hard not to be underwhelmed by BPOS.  Until you realize how easy it makes it to get all that stuff set up.  I would say that from sign-up to productive use took me about 45 minutes…and that included the time necessary to wrestle with my DNS provider, set up Outlook and my SmartPhone up to talk to the Exchange account, create my SharePoint site collection, and configure the Outlook Conferencing add-in to talk to the provisioned Live Meeting account. Never before did I think setting up my own Exchange mail could come anywhere close to the simplicity of setting up an SMTP/POP account, and yet BPOS actually made it faster.   What I want from my Azure Christmas Next Year Not everything about Microsoft’s cloud is good.  I close this post with a list of things I’d like to see addressed: BPOS offerings are still based on the 2007 Wave of Microsoft server technologies.  We need to get to 2010, and fast.  Arguably, the 2010 products should have been released to the off-premises channel before the on-premise sone.  Office 365 can’t come fast enough. Azure’s Internet tooling and domain naming, is scattered and confusing.  Deployed ASP.NET applications go to cloudapp.net; SQL Azure and Azure storage work off windows.net.  The Azure portal and Project Houston are at azure.com.  Then there’s appfabriclabs.com and sqlazurelabs.com.  There is a new Silverlight portal that replaces most, but not all of the HTML ones.  And Project Houston is Silvelright-based too, though separate from the Silverlight portal tooling. Microsoft is the king off tooling.  They should not make me keep an entire OneNote notebook full of portal links, account names, access keys, assemblies and namespaces and do so much CTRL-C/CTRL-V work.  I’d like to see more project templates, have them automatically reference the appropriate assemblies, generate the right using/Imports statements and prime my config files with the right markup.  Then I want a UI that lets me log in with my Live ID and pick the appropriate project, database, namespace and key string to get set up fast. Beta programs, if they’re open, should onboard me quickly.  I know the process is difficult and everyone’s going as fast as they can.  But I don’t know why it’s so difficult or why it takes so long.  Getting developers up to speed on new features quickly helps popularize the platform.  Make this a priority. Make Azure accessible from the simplicity platforms, i.e. ASP.NET Web Pages (Razor) and LightSwitch.  Support .NET 4 now.  Make WebMatrix, IIS Express and SQL Compact work with the Azure development fabric. Have HTML helpers make Azure programming easier.  Have LightSwitch work with SQL Azure and not require SQL Express.  LightSwitch has some promising Azure integration now.  But we need more.  WebMatrix has none and that’s just silly, now that the Extra Small Instance is being introduced. The Windows Azure Platform Training Kit is great.  But I want Microsoft to make it even better and I want them to evangelize it much more aggressively.  There’s a lot of good material on Azure development out there, but it’s scattered in the same way that the platform is.   The Training Kit ties a lot of disparate stuff together nicely.  Make it known. Should Old Acquaintance Be Forgot All in all, diving deep into Azure was a good way to end the year.  Diving deeper into Azure should a great way to spend next year, not just for me, but for Microsoft too.

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• RIF PRD: Presentation syntax issues

  - by Charles Young

  Over Christmas I got to play a bit with the W3C RIF PRD and came across a few issues which I thought I would record for posterity. Specifically, I was working on a grammar for the presentation syntax using a GLR grammar parser tool (I was using the current CTP of ‘M’ (MGrammer) and Intellipad – I do so hope the MS guys don’t kill off M and Intellipad now they have dropped the other parts of SQL Server Modelling). I realise that the presentation syntax is non-normative and that any issues with it do not therefore compromise the standard. However, presentation syntax is useful in its own right, and it would be great to iron out any issues in a future revision of the standard. The main issues are actually not to do with the grammar at all, but rather with the ‘running example’ in the RIF PRD recommendation. I started with the code provided in Example 9.1. There are several discrepancies when compared with the EBNF rules documented in the standard. Broadly the problems can be categorised as follows: ·      Parenthesis mismatch – the wrong number of parentheses are used in various places. For example, in GoldRule, the RHS of the rule (the ‘Then’) is nested in the LHS (‘the If’). In NewCustomerAndWidgetRule, the RHS is orphaned from the LHS. Together with additional incorrect parenthesis, this leads to orphanage of UnknownStatusRule from the entire Document. ·      Invalid use of parenthesis in ‘Forall’ constructs. Parenthesis should not be used to enclose formulae. Removal of the invalid parenthesis gave me a feeling of inconsistency when comparing formulae in Forall to formulae in If. The use of parenthesis is not actually inconsistent in these two context, but in an If construct it ‘feels’ as if you are enclosing formulae in parenthesis in a LISP-like fashion. In reality, the parenthesis is simply being used to group subordinate syntax elements. The fact that an If construct can contain only a single formula as an immediate child adds to this feeling of inconsistency. ·      Invalid representation of compact URIs (CURIEs) in the context of Frame productions. In several places the URIs are not qualified with a namespace prefix (‘ex1:’). This conflicts with the definition of CURIEs in the RIF Datatypes and Built-Ins 1.0 document. Here are the productions: CURIE          ::= PNAME_LN                  | PNAME_NS PNAME_LN       ::= PNAME_NS PN_LOCAL PNAME_NS       ::= PN_PREFIX? ':' PN_LOCAL       ::= ( PN_CHARS_U | [0-9] ) ((PN_CHARS|'.')* PN_CHARS)? PN_CHARS       ::= PN_CHARS_U                  | '-' | [0-9] | #x00B7                  | [#x0300-#x036F] | [#x203F-#x2040] PN_CHARS_U     ::= PN_CHARS_BASE                  | '_' PN_CHARS_BASE ::= [A-Z] | [a-z] | [#x00C0-#x00D6] | [#x00D8-#x00F6]                  | [#x00F8-#x02FF] | [#x0370-#x037D] | [#x037F-#x1FFF]                  | [#x200C-#x200D] | [#x2070-#x218F] | [#x2C00-#x2FEF]                  | [#x3001-#xD7FF] | [#xF900-#xFDCF] | [#xFDF0-#xFFFD]                  | [#x10000-#xEFFFF] PN_PREFIX      ::= PN_CHARS_BASE ((PN_CHARS|'.')* PN_CHARS)? The more I look at CURIEs, the more my head hurts! The RIF specification allows prefixes and colons without local names, which surprised me. However, the CURIE Syntax 1.0 working group note specifically states that this form is supported…and then promptly provides a syntactic definition that seems to preclude it! However, on (much) deeper inspection, it appears that ‘ex1:’ (for example) is allowed, but would really represent a ‘fragment’ of the ‘reference’, rather than a prefix! Ouch! This is so completely ambiguous that it surely calls into question the whole CURIE specification.   In any case, RIF does not allow local names without a prefix. ·      Missing ‘External’ specifiers for built-in functions and predicates.  The EBNF specification enforces this for terms within frames, but does not appear to enforce (what I believe is) the correct use of External on built-in predicates. In any case, the running example only specifies ‘External’ once on the predicate in UnknownStatusRule. External() is required in several other places. ·      The List used on the LHS of UnknownStatusRule is comma-delimited. This is not supported by the EBNF definition. Similarly, the argument list of pred:list-contains is illegally comma-delimited. ·      Unnecessary use of conjunction around a single formula in DiscountRule. This is strictly legal in the EBNF, but redundant.   All the above issues concern the presentation syntax used in the running example. There are a few minor issues with the grammar itself. Note that Michael Kiefer stated in his paper “Rule Interchange Format: The Framework” that: “The presentation syntax of RIF … is an abstract syntax and, as such, it omits certain details that might be important for unambiguous parsing.” ·      The grammar cannot differentiate unambiguously between strategies and priorities on groups. A processor is forced to resolve this by detecting the use of IRIs and integers. This could easily be fixed in the grammar.   ·      The grammar cannot unambiguously parse the ‘->’ operator in frames. Specifically, ‘-’ characters are allowed in PN_LOCAL names and hence a parser cannot determine if ‘status->’ is (‘status’ ‘->’) or (‘status-’ ‘>’).   One way to fix this is to amend the PN_LOCAL production as follows: PN_LOCAL ::= ( PN_CHARS_U | [0-9] ) ((PN_CHARS|'.')* ((PN_CHARS)-('-')))? However, unilaterally changing the definition of this production, which is defined in the SPARQL Query Language for RDF specification, makes me uncomfortable. ·      I assume that the presentation syntax is case-sensitive. I couldn’t find this stated anywhere in the documentation, but function/predicate names do appear to be documented as being case-sensitive. ·      The EBNF does not specify whitespace handling. A couple of productions (RULE and ACTION_BLOCK) are crafted to enforce the use of whitespace. This is not necessary. It seems inconsistent with the rest of the specification and can cause parsing issues. In addition, the Const production exhibits whitespaces issues. The intention may have been to disallow the use of whitespace around ‘^^’, but any direct implementation of the EBNF will probably allow whitespace between ‘^^’ and the SYMSPACE. Of course, I am being a little nit-picking about all this. On the whole, the EBNF translated very smoothly and directly to ‘M’ (MGrammar) and proved to be fairly complete. I have encountered far worse issues when translating other EBNF specifications into usable grammars.   I can’t imagine there would be any difficulty in implementing the same grammar in Antlr, COCO/R, gppg, XText, Bison, etc. A general observation, which repeats a point made above, is that the use of parenthesis in the presentation syntax can feel inconsistent and un-intuitive.   It isn’t actually inconsistent, but I think the presentation syntax could be improved by adopting braces, rather than parenthesis, to delimit subordinate syntax elements in a similar way to so many programming languages. The familiarity of braces would communicate the structure of the syntax more clearly to people like me.  If braces were adopted, parentheses could be retained around ‘var (frame | ‘new()’) constructs in action blocks. This use of parenthesis feels very LISP-like, and I think that this is my issue. It’s as if the presentation syntax represents the deformed love-child of LISP and C. In some places (specifically, action blocks), parenthesis is used in a LISP-like fashion. In other places it is used like braces in C. I find this quite confusing. Here is a corrected version of the running example (Example 9.1) in compliant presentation syntax: Document(    Prefix( ex1 <http://example.com/2009/prd2> )    (* ex1:CheckoutRuleset *)  Group rif:forwardChaining (     (* ex1:GoldRule *)    Group 10 (      Forall ?customer such that And(?customer # ex1:Customer                                     ?customer[ex1:status->"Silver"])        (Forall ?shoppingCart such that ?customer[ex1:shoppingCart->?shoppingCart]           (If Exists ?value (And(?shoppingCart[ex1:value->?value]                                  External(pred:numeric-greater-than-or-equal(?value 2000))))            Then Do(Modify(?customer[ex1:status->"Gold"])))))      (* ex1:DiscountRule *)    Group (      Forall ?customer such that ?customer # ex1:Customer        (If Or( ?customer[ex1:status->"Silver"]                ?customer[ex1:status->"Gold"])         Then Do ((?s ?customer[ex1:shoppingCart-> ?s])                  (?v ?s[ex1:value->?v])                  Modify(?s [ex1:value->External(func:numeric-multiply (?v 0.95))]))))      (* ex1:NewCustomerAndWidgetRule *)    Group (      Forall ?customer such that And(?customer # ex1:Customer                                     ?customer[ex1:status->"New"] )        (If Exists ?shoppingCart ?item                   (And(?customer[ex1:shoppingCart->?shoppingCart]                        ?shoppingCart[ex1:containsItem->?item]                        ?item # ex1:Widget ) )         Then Do( (?s ?customer[ex1:shoppingCart->?s])                  (?val ?s[ex1:value->?val])                  (?voucher ?customer[ex1:voucher->?voucher])                  Retract(?customer[ex1:voucher->?voucher])                  Retract(?voucher)                  Modify(?s[ex1:value->External(func:numeric-multiply(?val 0.90))]))))      (* ex1:UnknownStatusRule *)    Group (      Forall ?customer such that ?customer # ex1:Customer        (If Not(Exists ?status                       (And(?customer[ex1:status->?status]                            External(pred:list-contains(List("New" "Bronze" "Silver" "Gold") ?status)) )))         Then Do( Execute(act:print(External(func:concat("New customer: " ?customer))))                  Assert(?customer[ex1:status->"New"]))))  ) )   I hope that helps someone out there :-)

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• Oracle SOA Suite - Highlighted Travel and Transportation Customer References

  - by Bruce Tierney

  0 0 1 1137 6483 - 54 15 7605 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Next in this series on industry-specific highlights of Oracle SOA Suite customers is the Travel and Transportation industry.  If you are in the travel or transportation industry, take a look at how these Oracle SOA Suite integration customers have addressed common business requirements to enable better customer service, lower costs, and deliver new business services. For example, All Nippon Airways (ANA) has significantly lowered management costs associated with their hybrid on-premise/cloud ticketing system deployments for domestic and international flights. Their lead-time for changes or new applications has been greatly reduced compared to their old mainframe-based systems, enabling ANA to rapidly develop new services in response to changing market needs. Another example is Schneider National, a leading provider of truckload logistics, and how they have integrated Oracle E-Business Suite, Siebel CRM, Oracle Transportation Management and customers applications using Oracle SOA Suite. Schneider National has 400 BPEL processes that generate over 60 million composite instances over five SOA clusters.  Take a deeper look into any of these case studies, videos, and Oracle Magazine articles that closely align with your industry:  Customers fly and airline succeeds with an IT transformation. Company:  All Nippon Airways  Customer Oracle or Profit Magazine Article   |   Travel and Transportation   |   Published on January 06, 2014 Any successful business must ensure ongoing customer satisfaction, respond to increased competition, and minimize costs. Running a successful airline in today’s economic climate requires all of those things, as well a... Openmatics Revolutionizes Fleet Management with Standards-Based Vehicle Telematics Platform New Company:  Openmatics s.r.o.  Customer Snapshot   |   Automotive   |   Published on May 20, 2014 Openmatics uses Oracle WebCenter Portal and Oracle Application Development Framework as a foundation for Openmatics, a vehicle telematics service for next-generation fleet management. It integrated its own app shop wi... Future Proof: To keep pace with mobile, social, and location-based services, smart technologists are using middleware to innovate Company:  SFpark  Customer Oracle or Profit Magazine Article   |   Professional Services   |   Published on August 01, 2012 Oracle Fusion Middleware is at the heart of a recently completed and very ambitious project to change how people handle the challenge of finding a parking space in San Francisco, California. “Parking is a universal is... Globalia Corporación Empresarial Accelerates Hotel Bookings, Boosts Sales by 40% with In-Memory Data Grid Solution Company:  Globalia Corporación Empresarial S.A.  Customer Snapshot   |   Travel and Transportation   |   Published on April 29, 2013 Globalia Corporación Empresarial S.A. deployed Oracle Coherence to reengineer the group’s core system for hotel bookings, now serving booking requests involving 80 hotels within an average response time of 100 millise... Choice Hotels Uses Oracle SOA Suite and Oracle BPM Suite to Modernize Global IT Architecture Company:  Choice Hotels  Press Release   |   Travel and Transportation   |   Published on August 07, 2012 Choice Hotels International, one of the largest and most successful hotel franchises in the world, has implemented Oracle SOA Suite and Oracle BPM Suite. Sascar Consolidates Fleet Management Infrastructure and Accelerates Customers’ Data Access Company:  Sascar  Customer Case Study   |   Travel and Transportation   |   Published on February 07, 2014 Description – Sascar used Oracle Exadata Database Machine, Oracle Exalogic Elastic Cloud and Oracle WebLogic Suite 11g to consolidate fleet management and perform real-time vehicle tracking 4x faster. Directorate General of Civil Aviation Streamlines Key Aviation Applications Access, Improves Productivity and Reduces Maintenance Costs Company:  Directorate General of Civil Aviation (DGAC)  Customer Snapshot   |   Travel and Transportation   |   Published on May 24, 2013 With Oracle Fusion Middleware, the Directorate General of Civil Aviation (DGAC) provided its 12,500 employees a virtual office environment that integrates team workspaces, business applications, and e-mails within a n... Schneider National Implements Next-Generation IT Infrastructure to Continue Leadership in Transportation and Logistics Industry Company:  Schneider National, Inc.  Customer Snapshot   |   Travel and Transportation   |   Published on February 26, 2013 Schneider National, Inc. deployed Oracle applications, Oracle Fusion Middleware, and Oracle development tools as the foundation for its next-generation IT environment, which is driving new levels of efficiency, profit... DGAC Cuts Subscription Costs with Oracle Company:  DGAC  Video   |   Travel and Transportation   |   Published on October 31, 2012 Using Oracle WebCenter Portal, Oracle SOA Suite, and Oracle Exalogic, DGAC reduces the cost of subscriptions to newsletters and provide to its 12,500 employees a collaborative workspace portal. Asiana Airlines Builds PIP System with Oracle Solutions Company:  Asiana Airlines  Video   |   Travel and Transportation   |   Published on July 26, 2012 With Oracle Exalogic and the Oracle SOA Suite, Asiana Airlines builds a passenger service integrated platform providing various services such as integration between its interface and internal systems and a data wareho... Choice Hotels Reduces Time to Market with Oracle WebCenter Company:  Choice Hotels  Video   |   Travel and Transportation   |   Published on April 11, 2014 Using Oracle WebCenter and Oracle SOA standardization, Choice Hotels consolidated multiple platforms, reduced IT dependency and realized tremendous benefits in total cost of ownership and faster time to market support... An Interview with Schneider National's Judy Lemke Company:  Schneider National  Video   |   Travel and Transportation   |   Published on December 17, 2013 Judy Lemke talks with Mark Sunday about the challenges Schneider National faced and how they overcame them through a companywide transformational change. For more details on these case studies, you can use this pre-filtered search on “Travel and Transportation” / “Middleware” / “Service Oriented Architecture” or browse on your own at www.oracle.com/customers

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• Book Review: Brownfield Application Development in .NET

  - by DotNetBlues

  I recently finished reading the book Brownfield Application Development in .NET by Kyle Baley and Donald Belcham.  The book is available from Manning.  First off, let me say that I'm a huge fan of Manning as a publisher.  I've found their books to be top-quality, over all.  As a Kindle owner, I also appreciate getting an ebook copy along with the dead tree copy.  I find ebooks to be much more convenient to read, but hard-copies are easier to reference. The book covers, surprisingly enough, working with brownfield applications.  Which is well and good, if that term has meaning to you.  It didn't for me.  Without retreading a chunk of the first chapter, the authors break code bases into three broad categories: greenfield, brownfield, and legacy.  Greenfield is, essentially, new development that hasn't had time to rust and is (hopefully) being approached with some discipline.  Legacy applications are those that are more or less stable and functional, that do not expect to see a lot of work done to them, and are more likely to be replaced than reworked. Brownfield code is the gray (brown?) area between the two and the authors argue, quite effectively, that it is the most likely state for an application to be in.  Brownfield code has, in some way, been allowed to tarnish around the edges and can be difficult to work with.  Although I hadn't realized it, most of the code I've worked on has been brownfield.  Sometimes, there's talk of scrapping and starting over.  Sometimes, the team dismisses increased discipline as ivory tower nonsense.  And, sometimes, I've been the ignorant culprit vexing my future self. The book is broken into two major sections, plus an introduction chapter and an appendix.  The first section covers what the authors refer to as "The Ecosystem" which consists of version control, build and integration, testing, metrics, and defect management.  The second section is on actually writing code for brownfield applications and discusses object-oriented principles, architecture, external dependencies, and, of course, how to deal with these when coming into an existing code base. The ecosystem section is just shy of 140 pages long and brings some real meat to the matter.  The focus on "pain points" immediately sets the tone as problem-solution, rather than academic.  The authors also approach some of the topics from a different angle than some essays I've read on similar topics.  For example, the chapter on automated testing is on just that -- automated testing.  It's all well and good to criticize a project as conflating integration tests with unit tests, but it really doesn't make anyone's life better.  The discussion on testing is more focused on the "right" level of testing for existing projects.  Sometimes, an integration test is the best you can do without gutting a section of functional code.  Even if you can sell other developers and/or management on doing so, it doesn't actually provide benefit to your customers to rewrite code that works.  This isn't to say the authors encourage sloppy coding.  Far from it.  Just that they point out the wisdom of ignoring the sleeping bear until after you deal with the snarling wolf. The other sections take a similarly real-world, workable approach to the pain points they address.  As the section moves from technical solutions like version control and continuous integration (CI) to the softer, process issues of metrics and defect tracking, the authors begin to gently suggest moving toward a zero defect count.  While that really sounds like an unreasonable goal for a lot of ongoing projects, it's quite apparent that the authors have first-hand experience with taming some gruesome projects.  The suggestions are grounded and workable, and the difficulty of some situations is explicitly acknowledged. I have to admit that I started getting bored by the end of the ecosystem section.  No matter how valuable I think a good project manager or business analyst is to a successful ALM, at the end of the day, I'm a gear-head.  Also, while I agreed with a lot of the ecosystem ideas, in theory, I didn't necessarily feel that a lot of the single-developer projects that I'm often involved in really needed that level of rigor.  It's only after reading the sidebars and commentary in the coding section that I had the context for the arguments made in favor of a strong ecosystem supporting the development process.  That isn't to say that I didn't support good product management -- indeed, I've probably pushed too hard, on occasion, for a strong ALM outside of just development.  This book gave me deeper insight into why some corners shouldn't be cut and how damaging certain sins of omission can be. The code section, though, kept me engaged for its entirety.  Many technical books can be used as reference material from day one.  The authors were clear, however, that this book is not one of these.  The first chapter of the section (chapter seven, over all) addresses object oriented (OO) practices.  I've read any number of definitions, discussions, and treatises on OO.  None of the chapter was new to me, but it was a good review, and I'm of the opinion that it's good to review the foundations of what you do, from time to time, so I didn't mind. The remainder of the book is really just about how to apply OOP to existing code -- and, just because all your code exists in classes does not mean that it's object oriented.  That topic has the potential to be extremely condescending, but the authors miraculously managed to never once make me feel like a dolt or that they were wagging their finger at me for my prior sins.  Instead, they continue the "pain points" and problem-solution presentation to give concrete examples of how to apply some pretty academic-sounding ideas.  That's a point worth emphasizing, as my experience with most OO discussions is that they stay in the academic realm.  This book gives some very, very good explanations of why things like the Liskov Substitution Principle exist and why a corporate programmer should even care.  Even if you know, with absolute certainty, that you'll never have to work on an existing code-base, I would recommend this book just for the clarity it provides on OOP. This book goes beyond just theory, or even real-world application.  It presents some methods for fixing problems that any developer can, and probably will, encounter in the wild.  First, the authors address refactoring application layers and internal dependencies.  Then, they take you through those layers from the UI to the data access layer and external dependencies.  Finally, they come full circle to tie it all back to the overall process.  By the time the book is done, you're left with a lot of ideas, but also a reasonable plan to begin to improve an existing project structure. Throughout the book, it's apparent that the authors have their own preferred methodology (TDD and domain-driven design), as well as some preferred tools.  The "Our .NET Toolbox" is something of a neon sign pointing to that latter point.  They do not beat the reader over the head with anything resembling a "One True Way" mentality.  Even for the most emphatic points, the tone is quite congenial and helpful.  With some of the near-theological divides that exist within the tech community, I found this to be one of the more remarkable characteristics of the book.  Although the authors favor tools that might be considered Alt.NET, there is no reason the advice and techniques given couldn't be quite successful in a pure Microsoft shop with Team Foundation Server.  For that matter, even though the book specifically addresses .NET, it could be applied to a Java and Oracle shop, as well.

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• Protecting Cookies: Once and For All

  - by Your DisplayName here!

  Every once in a while you run into a situation where you need to temporarily store data for a user in a web app. You typically have two options here – either store server-side or put the data into a cookie (if size permits). When you need web farm compatibility in addition – things become a little bit more complicated because the data needs to be available on all nodes. In my case I went for a cookie – but I had some requirements Cookie must be protected from eavesdropping (sent only over SSL) and client script Cookie must be encrypted and signed to be protected from tampering with Cookie might become bigger than 4KB – some sort of overflow mechanism would be nice I really didn’t want to implement another cookie protection mechanism – this feels wrong and btw can go wrong as well. WIF to the rescue. The session management feature already implements the above requirements but is built around de/serializing IClaimsPrincipals into cookies and back. But if you go one level deeper you will find the CookieHandler and CookieTransform classes which contain all the needed functionality. public class ProtectedCookie {     private List<CookieTransform> _transforms;     private ChunkedCookieHandler _handler = new ChunkedCookieHandler();     // DPAPI protection (single server)     public ProtectedCookie()     {         _transforms = new List<CookieTransform>             {                 new DeflateCookieTransform(),                 new ProtectedDataCookieTransform()             };     }     // RSA protection (load balanced)     public ProtectedCookie(X509Certificate2 protectionCertificate)     {         _transforms = new List<CookieTransform>             {                 new DeflateCookieTransform(),                 new RsaSignatureCookieTransform(protectionCertificate),                 new RsaEncryptionCookieTransform(protectionCertificate)             };     }     // custom transform pipeline     public ProtectedCookie(List<CookieTransform> transforms)     {         _transforms = transforms;     }     public void Write(string name, string value, DateTime expirationTime)     {         byte[] encodedBytes = EncodeCookieValue(value);         _handler.Write(encodedBytes, name, expirationTime);     }     public void Write(string name, string value, DateTime expirationTime, string domain, string path)     {         byte[] encodedBytes = EncodeCookieValue(value);         _handler.Write(encodedBytes, name, path, domain, expirationTime, true, true, HttpContext.Current);     }     public string Read(string name)     {         var bytes = _handler.Read(name);         if (bytes == null || bytes.Length == 0)         {             return null;         }         return DecodeCookieValue(bytes);     }     public void Delete(string name)     {         _handler.Delete(name);     }     protected virtual byte[] EncodeCookieValue(string value)     {         var bytes = Encoding.UTF8.GetBytes(value);         byte[] buffer = bytes;         foreach (var transform in _transforms)         {             buffer = transform.Encode(buffer);         }         return buffer;     }     protected virtual string DecodeCookieValue(byte[] bytes)     {         var buffer = bytes;         for (int i = _transforms.Count; i > 0; i—)         {             buffer = _transforms[i - 1].Decode(buffer);         }         return Encoding.UTF8.GetString(buffer);     } } HTH

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• Augmenting your Social Efforts via Data as a Service (DaaS)

  - by Mike Stiles

  The following is the 3rd in a series of posts on the value of leveraging social data across your enterprise by Oracle VP Product Development Don Springer and Oracle Cloud Data and Insight Service Sr. Director Product Management Niraj Deo. In this post, we will discuss the approach and value of integrating additional “public” data via a cloud-based Data-as-as-Service platform (or DaaS) to augment your Socially Enabled Big Data Analytics and CX Management. Let’s assume you have a functional Social-CRM platform in place. You are now successfully and continuously listening and learning from your customers and key constituents in Social Media, you are identifying relevant posts and following up with direct engagement where warranted (both 1:1, 1:community, 1:all), and you are starting to integrate signals for communication into your appropriate Customer Experience (CX) Management systems as well as insights for analysis in your business intelligence application. What is the next step? Augmenting Social Data with other Public Data for More Advanced Analytics When we say advanced analytics, we are talking about understanding causality and correlation from a wide variety, volume and velocity of data to Key Performance Indicators (KPI) to achieve and optimize business value. And in some cases, to predict future performance to make appropriate course corrections and change the outcome to your advantage while you can. The data to acquire, process and analyze this is very nuanced: It can vary across structured, semi-structured, and unstructured data It can span across content, profile, and communities of profiles data It is increasingly public, curated and user generated The key is not just getting the data, but making it value-added data and using it to help discover the insights to connect to and improve your KPIs. As we spend time working with our larger customers on advanced analytics, we have seen a need arise for more business applications to have the ability to ingest and use “quality” curated, social, transactional reference data and corresponding insights. The challenge for the enterprise has been getting this data inline into an easily accessible system and providing the contextual integration of the underlying data enriched with insights to be exported into the enterprise’s business applications. The following diagram shows the requirements for this next generation data and insights service or (DaaS): Some quick points on these requirements: Public Data, which in this context is about Common Business Entities, such as - Customers, Suppliers, Partners, Competitors (all are organizations) Contacts, Consumers, Employees (all are people) Products, Brands This data can be broadly categorized incrementally as - Base Utility data (address, industry classification) Public Master Reference data (trade style, hierarchy) Social/Web data (News, Feeds, Graph) Transactional Data generated by enterprise process, workflows etc. This Data has traits of high-volume, variety, velocity etc., and the technology needed to efficiently integrate this data for your needs includes - Change management of Public Reference Data across all categories Applied Big Data to extract statics as well as real-time insights Knowledge Diagnostics and Data Mining As you consider how to deploy this solution, many of our customers will be using an online “cloud” service that provides quality data and insights uniformly to all their necessary applications. In addition, they are requesting a service that is: Agile and Easy to Use: Applications integrated with the service can obtain data on-demand, quickly and simply Cost-effective: Pre-integrated into applications so customers don’t have to Has High Data Quality: Single point access to reference data for data quality and linkages to transactional, curated and social data Supports Data Governance: Becomes more manageable and cost-effective since control of data privacy and compliance can be enforced in a centralized place Data-as-a-Service (DaaS) Just as the cloud has transformed and now offers a better path for how an enterprise manages its IT from their infrastructure, platform, and software (IaaS, PaaS, and SaaS), the next step is data (DaaS). Over the last 3 years, we have seen the market begin to offer a cloud-based data service and gain initial traction. On one side of the DaaS continuum, we see an “appliance” type of service that provides a single, reliable source of accurate business data plus social information about accounts, leads, contacts, etc. On the other side of the continuum we see more of an online market “exchange” approach where ISVs and Data Publishers can publish and sell premium datasets within the exchange, with the exchange providing a rich set of web interfaces to improve the ease of data integration. Why the difference? It depends on the provider’s philosophy on how fast the rate of commoditization of certain data types will occur. How do you decide the best approach? Our perspective, as shown in the diagram below, is that the enterprise should develop an elastic schema to support multi-domain applicability. This allows the enterprise to take the most flexible approach to harness the speed and breadth of public data to achieve value. The key tenet of the proposed approach is that an enterprise carefully federates common utility, master reference data end points, mobility considerations and content processing, so that they are pervasively available. One way you may already be familiar with this approach is in how you do Address Verification treatments for accounts, contacts etc. If you design and revise this service in such a way that it is also easily available to social analytic needs, you could extend this to launch geo-location based social use cases (marketing, sales etc.). Our fundamental belief is that value-added data achieved through enrichment with specialized algorithms, as well as applying business “know-how” to weight-factor KPIs based on innovative combinations across an ever-increasing variety, volume and velocity of data, will be where real value is achieved. Essentially, Data-as-a-Service becomes a single entry point for the ever-increasing richness and volume of public data, with enrichment and combined capabilities to extract and integrate the right data from the right sources with the right factoring at the right time for faster decision-making and action within your core business applications. As more data becomes available (and in many cases commoditized), this value-added data processing approach will provide you with ongoing competitive advantage. Let’s look at a quick example of creating a master reference relationship that could be used as an input for a variety of your already existing business applications. In phase 1, a simple master relationship is achieved between a company (e.g. General Motors) and a variety of car brands’ social insights. The reference data allows for easy sort, export and integration into a set of CRM use cases for analytics, sales and marketing CRM. In phase 2, as you create more data relationships (e.g. competitors, contacts, other brands) to have broader and deeper references (social profiles, social meta-data) for more use cases across CRM, HCM, SRM, etc. This is just the tip of the iceberg, as the amount of master reference relationships is constrained only by your imagination and the availability of quality curated data you have to work with. DaaS is just now emerging onto the marketplace as the next step in cloud transformation. For some of you, this may be the first you have heard about it. Let us know if you have questions, or perspectives. In the meantime, we will continue to share insights as we can.Photo: Erik Araujo, stock.xchng

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• Recursion in the form of a Recursive Func&lt;T, T&gt;

  - by ToStringTheory

  I gotta admit, I am kind of surprised that I didn’t realize I could do this sooner.  I recently had a problem which required a recursive function call to come up with the answer.  After some time messing around with a recursive method, and creating an API that I was not happy with, I was able to create an API that I enjoy, and seems intuitive. Introduction To bring it to a simple example, consider the summation to n: A mathematically identical formula is: In a .NET function, this can be represented by a function: Func<int, int> summation = x => x*(x+1)/2 Calling summation with an input integer will yield the summation to that number: var sum10 = summation(4); //sum10 would be equal to 10 But what if I wanted to get a second level summation…  First some to n, and then use that argument as the input to the same function, to find the second level summation: So as an easy example, calculate the summation to 3, which yields 6.  Then calculate the summation to 6 which yields 21. Represented as a mathematical formula - So what if I wanted to represent this as .NET functions.  I can always do: //using the summation formula from above var sum3 = summation(3); //sets sum3 to 6 var sum3_2 = summation(sum3); //sets sum3 to 21 I could always create a while loop to perform the calculations too: Func<int, int> summation = x => x*(x+1)/2; //for the interests of a smaller example, using shorthand int sumResultTo = 3; int level = 2; while(level-- > 0) { sumResultTo = summation(sumResultTo); } //sumResultTo is equal to 21 now. Or express it as a for-loop, method calls, etc…  I really didn’t like any of the options that I tried.  Then it dawned on me – since I was using a Func<T, T> anyways, why not use the Func’s output from one call as the input as another directly. Some Code So, I decided that I wanted a recursion class.  Something that I would be generic and reusable in case I ever wanted to do something like this again. It is limited to only the Func<T1, T2> level of Func, and T1 must be the same as T2. The first thing in this class is a private field for the function: private readonly Func<T, T> _functionToRecurse; So, I since I want the function to be unchangeable, I have defined it as readonly.  Therefore my constructor looks like: public Recursion(Func<T, T> functionToRecurse) { if (functionToRecurse == null) { throw new ArgumentNullException("functionToRecurse", "The function to recurse can not be null"); } _functionToRecurse = functionToRecurse; } Simple enough.  If you have any questions, feel free to post them in the comments, and I will be sure to answer them. Next, I want enough. If be able to get the result of a function dependent on how many levels of recursion: private Func<T, T> GetXLevel(int level) { if (level < 1) { throw new ArgumentOutOfRangeException("level", level, "The level of recursion must be greater than 0"); } if (level == 1) return _functionToRecurse; return _GetXLevel(level - 1, _functionToRecurse); } So, if you pass in 1 for the level, you get just the Func<T,T> back.  If you say that you want to go deeper down the rabbit hole, it calls a method which accepts the level it is at, and the function which it needs to use to recurse further: private Func<T, T> _GetXLevel(int level, Func<T, T> prevFunc) { if (level == 1) return y => prevFunc(_functionToRecurse(y)); return _GetXLevel(level - 1, y => prevFunc(_functionToRecurse(y))); } That is really all that is needed for this class. If I exposed the GetXLevel function publicly, I could use that to get the function for a level, and pass in the argument..  But I wanted something better.  So, I used the ‘this’ array operator for the class: public Func<T,T> this[int level] { get { if (level < 1) { throw new ArgumentOutOfRangeException("level", level, "The level of recursion must be greater than 0"); } return this.GetXLevel(level); } } So, using the same example above of finding the second recursion of the summation of 3: var summator = new Recursion<int>(x => (x * (x + 1)) / 2); var sum_3_level2 = summator[2](3); //yields 21 You can even find just store the delegate to the second level summation, and use it multiple times: var summator = new Recursion<int>(x => (x * (x + 1)) / 2); var sum_level2 = summator[2]; var sum_3_level2 = sum_level2(3); //yields 21 var sum_4_level2 = sum_level2(4); //yields 55 var sum_5_level2 = sum_level2(5); //yields 120 Full Code Don’t think I was just going to hold off on the full file together and make you do the hard work…  Copy this into a new class file: public class Recursion<T> { private readonly Func<T, T> _functionToRecurse; public Recursion(Func<T, T> functionToRecurse) { if (functionToRecurse == null) { throw new ArgumentNullException("functionToRecurse", "The function to recurse can not be null"); } _functionToRecurse = functionToRecurse; } public Func<T,T> this[int level] { get { if (level < 1) { throw new ArgumentOutOfRangeException("level", level, "The level of recursion must be greater than 0"); } return this.GetXLevel(level); } } private Func<T, T> GetXLevel(int level) { if (level < 1) { throw new ArgumentOutOfRangeException("level", level, "The level of recursion must be greater than 0"); } if (level == 1) return _functionToRecurse; return _GetXLevel(level - 1, _functionToRecurse); } private Func<T, T> _GetXLevel(int level, Func<T, T> prevFunc) { if (level == 1) return y => prevFunc(_functionToRecurse(y)); return _GetXLevel(level - 1, y => prevFunc(_functionToRecurse(y))); } } Conclusion The great thing about this class, is that it can be used with any function with same input/output parameters.  I strived to find an implementation that I found clean and useful, and I finally settled on this.  If you have feedback – good or bad, I would love to hear it!

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• BI Applications overview

  - by sv744

  Welcome to Oracle BI applications blog! This blog will talk about various features, general roadmap, description of functionality and implementation steps related to Oracle BI applications. In the first post we start with an overview of the BI apps and will delve deeper into some of the topics below in the upcoming weeks and months. If there are other topics you would like us to talk about, pl feel free to provide feedback on that. The Oracle BI applications are a set of pre-built applications that enable pervasive BI by providing role-based insight for each functional area, including sales, service, marketing, contact center, finance, supplier/supply chain, HR/workforce, and executive management. For example, Sales Analytics includes role-based applications for sales executives, sales management, as well as front-line sales reps, each of whom have different needs. The applications integrate and transform data from a range of enterprise sources—including Siebel, Oracle, PeopleSoft, SAP, and others—into actionable intelligence for each business function and user role. This blog  starts with the key benefits and characteristics of Oracle BI applications. In a series of subsequent blogs, each of these points will be explained in detail. Why BI apps? Demonstrate the value of BI to a business user, show reports / dashboards / model that can answer their business questions as part of the sales cycle. Demonstrate technical feasibility of BI project and significantly lower risk and improve success Build Vs Buy benefit Don’t have to start with a blank sheet of paper. Help consolidate disparate systems Data integration in M&A situations Insulate BI consumers from changes in the OLTP Present OLTP data and highlight issues of poor data / missing data – and improve data quality and accuracy Prebuilt Integrations BI apps support prebuilt integrations against leading ERP sources: Fusion Applications, E- Business Suite, Peoplesoft, JD Edwards, Siebel, SAP Co-developed with inputs from functional experts in BI and Applications teams. Out of the box dimensional model to source model mappings Multi source and Multi Instance support Rich Data Model    BI apps have a very rich dimensionsal data model built over 10 years that incorporates best practises from BI modeling perspective as well as reflect the source system complexities  Thanks for reading a long post, and be on the lookout for future posts.  We will look forward to your valuable feedback on these topics as well as suggestions on what other topics would you like us to cover. I Conformed dimensional model across all business subject areas allows cross functional reporting, e.g. customer / supplier 360 Over 360 fact tables across 7 product areas CRM – 145, SCM – 47, Financials – 28, Procurement – 20, HCM – 27, Projects – 18, Campus Solutions – 21, PLM - 56 Supported by 300 physical dimensions Support for extensive calendars; Gregorian, enterprise and ledger based Conformed data model and metrics for real time vs warehouse based reporting  Multi-tenant enabled Extensive BI related transformations BI apps ETL and data integration support various transformations required for dimensional models and reporting requirements. All these have been distilled into common patterns and abstracted logic which can be readily reused across different modules Slowly Changing Dimension support Hierarchy flattening support Row / Column Hybrid Hierarchy Flattening As Is vs. As Was hierarchy support Currency Conversion :-  Support for 3 corporate, CRM, ledger and transaction currencies UOM conversion Internationalization / Localization Dynamic Data translations Code standardization (Domains) Historical Snapshots Cycle and process lifecycle computations Balance Facts Equalization of GL accounting chartfields/segments Standardized values for categorizing GL accounts Reconciliation between GL and subledgers to track accounted/transferred/posted transactions to GL Materialization of data only available through costly and complex APIs e.g. Fusion Payroll, EBS / Fusion Accruals Complex event Interpretation of source data – E.g. o    What constitutes a transfer o    Deriving supervisors via position hierarchy o    Deriving primary assignment in PSFT o    Categorizing and transposition to measures of Payroll Balances to specific metrics to support side by side comparison of measures of for example Fixed Salary, Variable Salary, Tax, Bonus, Overtime Payments. o    Counting of Events – E.g. converting events to fact counters so that for example the number of hires can easily be added up and compared alongside the total transfers and terminations. Multi pass processing of multiple sources e.g. headcount, salary, promotion, performance to allow side to side comparison. Adding value to data to aid analysis through banding, additional domain classifications and groupings to allow higher level analytical reporting and data discovery Calculation of complex measures examples: o    COGs, DSO, DPO, Inventory turns  etc o    Transfers within a Hierarchy or out of / into a hierarchy relative to view point in hierarchy. Configurability and Extensibility support  BI apps offer support for extensibility for various entities as automated extensibility or part of extension methodology Key Flex fields and Descriptive Flex support  Extensible attribute support (JDE)  Conformed Domains ETL Architecture BI apps offer a modular adapter architecture which allows support of multiple product lines into a single conformed model Multi Source Multi Technology Orchestration – creates load plan taking into account task dependencies and customers deployment to generate a plan based on a customers of multiple complex etl tasks Plan optimization allowing parallel ETL tasks Oracle: Bit map indexes and partition management High availability support    Follow the sun support. TCO BI apps support several utilities / capabilities that help with overall total cost of ownership and ensure a rapid implementation Improved cost of ownership – lower cost to deploy On-going support for new versions of the source application Task based setups flows Data Lineage Functional setup performed in Web UI by Functional person Configuration Test to Production support Security BI apps support both data and object security enabling implementations to quickly configure the application as per the reporting security needs Fine grain object security at report / dashboard and presentation catalog level Data Security integration with source systems  Extensible to support external data security rules Extensive Set of KPIs Over 7000 base and derived metrics across all modules Time series calculations (YoY, % growth etc) Common Currency and UOM reporting Cross subject area KPIs (analyzing HR vs GL data, drill from GL to AP/AR, etc) Prebuilt reports and dashboards 3000+ prebuilt reports supporting a large number of industries Hundreds of role based dashboards Dynamic currency conversion at dashboard level Highly tuned Performance The BI apps have been tuned over the years for both a very performant ETL and dashboard performance. The applications use best practises and advanced database features to enable the best possible performance. Optimized data model for BI and analytic queries Prebuilt aggregates& the ability for customers to create their own aggregates easily on warehouse facts allows for scalable end user performance Incremental extracts and loads Incremental Aggregate build Automatic table index and statistics management Parallel ETL loads Source system deletes handling Low latency extract with Golden Gate Micro ETL support Bitmap Indexes Partitioning support Modularized deployment, start small and add other subject areas seamlessly Source Specfic Staging and Real Time Schema Support for source specific operational reporting schema for EBS, PSFT, Siebel and JDE Application Integrations The BI apps also allow for integration with source systems as well as other applications that provide value add through BI and enable BI consumption during operational decision making Embedded dashboards for Fusion, EBS and Siebel applications Action Link support Marketing Segmentation Sales Predictor Dashboard Territory Management External Integrations The BI apps data integration choices include support for loading extenral data External data enrichment choices : UNSPSC, Item class etc. Extensible Spend Classification Broad Deployment Choices Exalytics support Databases :  Oracle, Exadata, Teradata, DB2, MSSQL ETL tool of choice : ODI (coming), Informatica Extensible and Customizable Extensible architecture and Methodology to add custom and external content Upgradable across releases

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• Metrics - A little knowledge can be a dangerous thing (or 'Why you're not clever enough to interpret metrics data')

  - by Jason Crease

  At RedGate Software, I work on a .NET obfuscator  called SmartAssembly.  Various features of it use a database to store various things (exception reports, name-mappings, etc.) The user is given the option of using either a SQL-Server database (which requires them to have Microsoft SQL Server), or a Microsoft Access MDB file (which requires nothing). MDB is the default option, but power-users soon switch to using a SQL Server database because it offers better performance and data-sharing. In the fashionable spirit of optimization and metrics, an obvious product-management question is 'Which is the most popular? SQL Server or MDB?' We've collected data about this fact, using our 'Feature-Usage-Reporting' technology (available as part of SmartAssembly) and more recently our 'Application Metrics' technology: Parameter Number of users % of total users Number of sessions Number of usages SQL Server 28 19.0 8115 8115 MDB 114 77.6 1449 1449 (As a disclaimer, please note than SmartAssembly has far more than 132 users . This data is just a selection of one build) So, it would appear that SQL-Server is used by fewer users, but more often. Great. But here's why these numbers are useless to me: Only the original developers understand the data What does a single 'usage' of 'MDB' mean? Does this happen once per run? Once per option change? On clicking the 'Obfuscate Now' button? When running the command-line version or just from the UI version? Each question could skew the data 10-fold either way, and the answers only known by the developer that instrumented the application in the first place. In other words, only the original developer can interpret the data - product-managers cannot interpret the data unaided. Most of the data is from uninterested users About half of people who download and run a free-trial from the internet quit it almost immediately. Only a small fraction use it sufficiently to make informed choices. Since the MDB option is the default one, we don't know how many of those 114 were people CHOOSING to use the MDB, or how many were JUST HAPPENING to use this MDB default for their 20-second trial. This is a problem we see across all our metrics: Are people are using X because it's the default or are they using X because they want to use X? We need to segment the data further - asking what percentage of each percentage meet our criteria for an 'established user' or 'informed user'. You end up spending hours writing sophisticated and dubious SQL queries to segment the data further. Not fun. You can't find out why they used this feature Metrics can answer the when and what, but not the why. Why did people use feature X? If you're anything like me, you often click on random buttons in unfamiliar applications just to explore the feature-set. If we listened uncritically to metrics at RedGate, we would eliminate the most-important and more-complex features which people actually buy the software for, leaving just big buttons on the main page and the About-Box. "Ah, that's interesting!" rather than "Ah, that's actionable!" People do love data. Did you know you eat 1201 chickens in a lifetime? But just 4 cows? Interesting, but useless. Often metrics give you a nice number: '5.8% of users have 3 or more monitors' . But unless the statistic is both SUPRISING and ACTIONABLE, it's useless. Most metrics are collected, reviewed with lots of cooing. and then forgotten. Unless a piece-of-data could change things, it's useless collecting it. People get obsessed with significance levels The first things that lots of people do with this data is do a t-test to get a significance level ("Hey! We know with 99.64% confidence that people prefer SQL Server to MDBs!") Believe me: other causes of error/misinterpretation in your data are FAR more significant than your t-test could ever comprehend. Confirmation bias prevents objectivity If the data appears to match our instinct, we feel satisfied and move on. If it doesn't, we suspect the data and dig deeper, plummeting down a rabbit-hole of segmentation and filtering until we give-up and move-on. Data is only useful if it can change our preconceptions. Do you trust this dodgy data more than your own understanding, knowledge and intelligence?  I don't. There's always multiple plausible ways to interpret/action any data Let's say we segment the above data, and get this data: Post-trial users (i.e. those using a paid version after the 14-day free-trial is over): Parameter Number of users % of total users Number of sessions Number of usages SQL Server 13 9.0 1115 1115 MDB 5 4.2 449 449 Trial users: Parameter Number of users % of total users Number of sessions Number of usages SQL Server 15 10.0 7000 7000 MDB 114 77.6 1000 1000 How do you interpret this data? It's one of: Mostly SQL Server users buy our software. People who can't afford SQL Server tend to be unable to afford or unwilling to buy our software. Therefore, ditch MDB-support. Our MDB support is so poor and buggy that our massive MDB user-base doesn't buy it.  Therefore, spend loads of money improving it, and think about ditching SQL-Server support. People 'graduate' naturally from MDB to SQL Server as they use the software more. Things are fine the way they are. We're marketing the tool wrong. The large number of MDB users represent uninformed downloaders. Tell marketing to aggressively target SQL Server users. To choose an interpretation you need to segment again. And again. And again, and again. Opting-out is correlated with feature-usage Metrics tends to be opt-in. This skews the data even further. Between 5% and 30% of people choose to opt-in to metrics (often called 'customer improvement program' or something like that). Casual trial-users who are uninterested in your product or company are less likely to opt-in. This group is probably also likely to be MDB users. How much does this skew your data by? Who knows? It's not all doom and gloom. There are some things metrics can answer well. Environment facts. How many people have 3 monitors? Have Windows 7? Have .NET 4 installed? Have Japanese Windows? Minor optimizations.  Is the text-box big enough for average user-input? Performance data. How long does our app take to start? How many databases does the average user have on their server? As you can see, questions about who-the-user-is rather than what-the-user-does are easier to answer and action. Conclusion Use SmartAssembly. If not for the metrics (called 'Feature-Usage-Reporting'), then at least for the obfuscation/error-reporting. Data raises more questions than it answers. Questions about environment are the easiest to answer.

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• Blogging locally and globally–my experience

  - by DigiMortal

  In Baltic MVP Summit 2011 there was discussion about having two blogs - one for local and another for global audience – and how to publish once written information in these blogs. There are many ways how to optimize your blogging activities if you have more than one audience and here you can find my experiences, best practices and advices about this topic. My two blogs I have to working blogs: this one here technology and programming blog for local market My local blog is almost five years old and it makes it one of the oldest company blogs in Estonia. It is still active and I write there as much as I have time for it. This blog here is active since September 2007, so it is about 3.5 years old right now. Both of these blogs are  my major hits in my MVP carrier and they have very good web statistics too. My local blog My local blog is about programming, web and technology. It has way wider target audience then this blog here has. By example, in my local blog I blog also about local events, cool new concept phones, different webs providing some interesting services etc. But local guys can find there also my postings about how to solve one or another programming problem and postings about Microsoft technologies I am playing with. This far my local blog has a lot of readers for such a small country that Estonia is. This blog has made me a lot of cool contacts and I have had there a lot of interesting discussions about different technical topics. Why I started this blog? Living in small country is different than living in big country. In small country you have less people and therefore smaller audience so you have to target more than one technical topic to find enough readers. In a same time you are still interested in your main topics and you want to reach to more people who are sharing same interests with you. Practically one day y will grow out from local market and you go global. This is how this blog was born. Was it worth to create, promote and mess with it? Every second I have put on my time to this blog has been worth of it. Thanks to this blog I have found new good friends and without them I think it is more boring to work on different problems and solutions. Defining target audiences One thing you should always do when having more than one blog is defining target audiences. If you are just technomaniac interested in sharing your stuff and make some new friends and have something to write to your MVP nomination form then you don’t have to go through complex targeting process. You can do it simple way and same effectively. Here is how I defined target audiences to my blogs: local blog – reader of my local blog is IT professional, software developer, technology innovator or just some guy who is interested in technology,   this blog – reader of this blog is experienced professional software developer who works on Microsoft technologies or software developer who is open minded and open to new technologies and interesting solutions to development problems. You can see how local blog – due to small market with less people – has wider definition for audience while this blog is heavily targeted to Microsoft technologies and specially to software development. On practical side these decisions are also made well I think because it is very hard to build up popular common IT blog. On global level it is better to target some specific niche and find readers who are professionals on your favorite topics. Thanks to this blog I have found new friends who are professional developers and I am very happy about all the discussions I have had with them. Publishing content to different blogs My local blog and this blog have some overlapping topics like .NET, databases and SEO. Due to this overlapping there is question: when I write posting to my local blog then should I have to publish same thing in my global blog? And if I write something to my global blog then should I publish same thing also in my local blog? Well, it really depends on the definition of your target audiences. If they match then of course it is good idea to translate you post and publish it also to another blog. But if you have different audiences then you may need to modify your posting before publishing it. The questions you have to answer are: is target audience interested in this topic? is target audience expecting more specific and deeper handling of this topic or are they expecting more general handling of topic? is the problem you are discussing actual for target audience or not? You have to answer these questions and after that make your decision. If you need to modify your original posting then take some time and do it. Provide quality to all your readers because they will respect you if you respect them. Cross-posting and referencing It is tempting to save time that preparing some blog post takes and if you have are done with posting in one blog it may seem like good idea to make short posting to another blog and add reference to first one where topic is discussed longer. Well, don’t do it – all your readers expect good quality content from you and jumping from one blog post to another is disturbing for them. Of course, there is problem with differences between target audiences. You may have wider target audience and some people may be interested in more specific handling of topic. In this case feel free to refer your blog you are writing in english. This is not working very well in opposite direction because almost all my global blog readers understand english but not estonian. By example, estonian language is complex one and online translating tools make very poor translations from estonian language. This is why I don’t even plan to publish postings here that refer to my local blog for more information. I am keeping these two blogs as two different worlds and if there is posting that fits well to both blogs I will write my posting to one blog and then answer previous three questions before posting same thing to another blog. Conclusion Growing out of your local market is not anything mysterious if you are living in small country. As it is harder to find people there who are interested in same topics with you then sooner or later you will start finding these new contacts from global audience. Global audience is bigger and to be visible there you must provide high quality content to your audience. It is something you will learn over time and you will learn every day something new when you are posting to your global blog. You may ask: if global blog is much more complex thing to do then is it worth to do at all? My answer is: yes, do it for sure. It is not easy thing to do when you start but if you work on your global blog and improve it over time you will get over all obstacles pretty soon. Just don’t forget one thing – content is king and your readers expect high quality from you.

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• Different Not Automatically Implies Better

  - by Alois Kraus

  Originally posted on: http://geekswithblogs.net/akraus1/archive/2013/11/05/154556.aspxRecently I was digging deeper why some WCF hosted workflow application did consume quite a lot of memory although it did basically only load a xaml workflow. The first tool of choice is Process Explorer or even better Process Hacker (has more options and the best feature copy&paste does work). The three most important numbers of a process with regards to memory are Working Set, Private Working Set and Private Bytes. Working set is the currently consumed physical memory (parts can be shared between processes e.g. loaded dlls which are read only) Private Working Set is the physical memory needed by this process which is not shareable Private Bytes is the number of non shareable which is only visible in the current process (e.g. all new, malloc, VirtualAlloc calls do create private bytes) When you have a bigger workflow it can consume under 64 bit easily 500MB for a 1-2 MB xaml file. This does not look very scalable. Under 64 bit the issue is excessive private bytes consumption and not the managed heap. The picture is quite different for 32 bit which looks a bit strange but it seems that the hosted VB compiler is a lot less memory hungry under 32 bit. I did try to repro the issue with a medium sized xaml file (400KB) which does contain 1000 variables and 1000 if which can be represented by C# code like this: string Var1; string Var2; ... string Var1000; if (!String.IsNullOrEmpty(Var1) ) { Console.WriteLine(“Var1”); } if (!String.IsNullOrEmpty(Var2) ) { Console.WriteLine(“Var2”); } ....   Since WF is based on VB.NET expressions you are bound to the hosted VB.NET compiler which does result in (x64) 140 MB of private bytes which is ca. 140 KB for each if clause which is quite a lot if you think about the actually present functionality. But there is hope. .NET 4.5 does allow now C# expressions for WF which is a major step forward for all C# lovers. I did create some simple patcher to “cross compile” my xaml to C# expressions. Lets look at the result: C# Expressions VB Expressions x86 x86 On my home machine I have only 32 bit which gives you quite exactly half of the memory consumption under 64 bit. C# expressions are 10 times more memory hungry than VB.NET expressions! I wanted to do more with less memory but instead it did consume a magnitude more memory. That is surprising to say the least. The workflow does initialize in about the same time under x64 and x86 where the VB code does it in 2s whereas the C# version needs 18s. Also nearly ten times slower. That is a too high price to pay for any bigger sized xaml workflow to convert from VB.NET to C# expressions. If I do reduce the number of expressions to 500 then it does need 400MB which is about half of the memory. It seems that the cost per if does rise linear with the number of total expressions in a xaml workflow.  Expression Language Cost per IF Startup Time C# 1000 Ifs x64 1,5 MB 18s C# 500 Ifs x64 750 KB 9s VB 1000 Ifs x64 140 KB 2s VB 500 Ifs x64 70 KB 1s Now we can directly compare two MS implementations. It is clear that the VB.NET compiler uses the same underlying structure but it has much higher offset compared to the highly inefficient C# expression compiler. I have filed a connect bug here with a harsher wording about recent advances in memory consumption. The funniest thing is that one MS employee did give an Azure AppFabric demo around early 2011 which was so slow that he needed to investigate with xperf. He was after startup time and the call stacks with regards to VB.NET expression compilation were remarkably similar. In fact I only found this post by googling for parts of my call stacks. … “C# expressions will be coming soon to WF, and that will have different performance characteristics than VB” … What did he know Jan 2011 what I did no know until today? ;-). He knew that C# expression will come but that they will not be automatically have better footprint. It is about time to fix that. In its current state C# expressions are not usable for bigger workflows. That also explains the headline for today. You can cheat startup time by prestarting workflows so that the demo looks nice and snappy but it does hurt scalability a lot since you do need much more memory than necessary. I did find the stacks by enabling virtual allocation tracking within XPerf which is still the best tool out there. But first you need to look at your process to check where the memory is hiding: For the C# Expression compiler you do not need xperf. You can directly dump the managed heap and check with a profiler of your choice. But if the allocations are happening on the Private Data ( VirtualAlloc ) you can find it with xperf. There is a nice video on channel 9 explaining VirtualAlloc tracking it in greater detail. If your data allocations are on the Heap it does mean that the C/C++ runtime did create a heap for you where all malloc, new calls do allocate from it. You can enable heap tracing with xperf and full call stack support as well which is doable via xperf like it is shown also on channel 9. Or you can use WPRUI directly: To make “Heap Usage” it work you need to set for your executable the tracing flags (before you start it). For example devenv.exe HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\Windows NT\CurrentVersion\Image File Execution Options\devenv.exe DWORD TracingFlags 1 Do not forget to disable it after you did complete profiling the process or it will impact the startup time quite a lot. You can with xperf attach directly to a running process and collect heap allocation information from a gone wild process. Very handy if you need to find out what a process was doing which has arrived in a funny state. “VirtualAlloc usage” does work without explicitly enabling stuff for a specific process and is always on machine wide. I had issues on my Windows 7 machines with the call stack collection and the latest Windows 8.1 Performance Toolkit. I was told that WPA from Windows 8.0 should work fine but I do not want to downgrade.

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• SQL SERVER – Video – Beginning Performance Tuning with SQL Server Execution Plan

  - by pinaldave

  Traveling can be most interesting or most exhausting experience. However, traveling is always the most enlightening experience one can have. While going to long journey one has to prepare a lot of things. Pack necessary travel gears, clothes and medicines. However, the most essential part of travel is the journey to the destination. There are many variations one prefer but the ultimate goal is to have a delightful experience during the journey. Here is the video available which explains how to begin with SQL Server Execution plans. Performance Tuning is a Journey Performance tuning is just like a long journey. The goal of performance tuning is efficient and least resources consuming query execution with accurate results. Just as maps are the most essential aspect of performance tuning the same way, execution plans are essentially maps for SQL Server to reach to the resultset. The goal of the execution plan is to find the most efficient path which translates the least usage of the resources (CPU, memory, IO etc). Execution Plans are like Maps When online maps were invented (e.g. Bing, Google, Mapquests etc) initially it was not possible to customize them. They were given a single route to reach to the destination. As time evolved now it is possible to give various hints to the maps, for example ‘via public transport’, ‘walking’, ‘fastest route’, ‘shortest route’, ‘avoid highway’. There are places where we manually drag the route and make it appropriate to our needs. The same situation is with SQL Server Execution Plans, if we want to tune the queries, we need to understand the execution plans and execution plans internals. We need to understand the smallest details which relate to execution plan when we our destination is optimal queries. Understanding Execution Plans The biggest challenge with maps are figuring out the optimal path. The same way the  most common challenge with execution plans is where to start from and which precise route to take. Here is a quick list of the frequently asked questions related to execution plans: Should I read the execution plans from bottoms up or top down? Is execution plans are left to right or right to left? What is the relational between actual execution plan and estimated execution plan? When I mouse over operator I see CPU and IO but not memory, why? Sometime I ran the query multiple times and I get different execution plan, why? How to cache the query execution plan and data? I created an optimal index but the query is not using it. What should I change – query, index or provide hints? What are the tools available which helps quickly to debug performance problems? Etc… Honestly the list is quite a big and humanly impossible to write everything in the words. SQL Server Performance:  Introduction to Query Tuning My friend Vinod Kumar and I have created for the same a video learning course for beginning performance tuning. We have covered plethora of the subject in the course. Here is the quick list of the same: Execution Plan Basics Essential Indexing Techniques Query Design for Performance Performance Tuning Tools Tips and Tricks Checklist: Performance Tuning We believe we have covered a lot in this four hour course and we encourage you to go over the video course if you are interested in Beginning SQL Server Performance Tuning and Query Tuning. Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Optimization, SQL Performance, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology, Video Tagged: Execution Plan

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• Cocos2d-xna memory management for WP8

  - by Arkiliknam

  I recently upgraded to VS2012 and try my in dev game out on the new WP8 emulators but was dismayed to find out the emulator now crashes and throws an out of memory exception during my sprite loading procedure (funnily, it still works in WP7 emulators and on my WP7). Regardless of whether the problem is the emulator or not, I want to get a clear understanding of how I should be managing memory in the game. My game consists of a character whom has 4 or more different animations. Each animation consists of 4 to 7 frames. On top of that, the character has up to 8 stackable visualization modifications (eg eye type, nose type, hair type, clothes type). Pre memory issue, I preloaded all textures for each animation frame and customization and created animate action out of them. The game then plays animations using the customizations applied to that current character. I re-looked at this implementation when I received the out of memory exceptions and have started playing with RenderTexture instead, so instead of pre loading all possible textures, it on loads textures needed for the character, renders them onto a single texture, from which the animation is built. This means the animations use 1/8th of the sprites they were before. I thought this would solve my issue, but it hasn't. Here's a snippet of my code: var characterTexture = CCRenderTexture.Create((int)width, (int)height); characterTexture.BeginWithClear(0, 0, 0, 0); // stamp a body onto my texture var bodySprite = MethodToCreateSpecificSprite(); bodySprite.Position = centerPoint; bodySprite.Visit(); bodySprite.Cleanup(); bodySprite = null; // stamp eyes, nose, mouth, clothes, etc... characterTexture.End(); As you can see, I'm calling CleanUp and setting the sprite to null in the hope of releasing the memory, though I don't believe this is the right way, nor does it seem to work... I also tried using SharedTextureCache to load textures before Stamping my texture out, and then clearing the SharedTextureCache with: CCTextureCache.SharedTextureCache.RemoveAllTextures(); But this didn't have an effect either. Any tips on what I'm not doing? I used VS to do a memory profile of the emulation causing the crash. Both WP7.1 and WP8 emulators peak at about 150mb of usage. WP8 crashes and throws an out of memory exception. Each customisation/frame is 15kb at the most. Lets say there are 8 layers of customisation = 120kb but I render then onto one texture which I would assume is only 15kb again. Each animation is 8 frames at the most. That's 15kb for 1 texture, or 960kb for 8 textures of customisation. There are 4 animation sets. That's 60Kb for 4 sets of 1 texture, or 3.75MB for 4 sets of 8 textures of customisation. So even if its storing every layer, its 3.75MB.... no where near the 150mb breaking point my profiler seems to suggest :( WP 7.1 Memory Profile (max 150MB) WP8 Memory Profile (max 150MB and crashes)

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• SQLAuthority News – 1600 Blog Post Articles – A Milestone

  - by pinaldave

  It was really a very interesting moment for me when I was writing my 1600th milestone blog post. Now it`s a lot more exciting because this time it`s my 1600th blog post. Every time I write a milestone blog post such as this, I have the same excitement as when I was writing my very first blog post. Today I want to write about a few statistics of the blog. Statistics I am frequently asked about my blog stats, so I have already published my blog stats which are measured by WordPress.com. Currently, I have more than 22 Million+ Views on this blog from various sources. There are more than 6200+ feed subscribers in Google Reader only; I think I don`t have to count all other subscribers. My LinkedIn has 1250+ connection, while my Twitter has 2150+. Because I feel that I`m well connected with the Community, I am very thankful to you, my readers. Today I also want to say Thank You to those experts who have helped me to improve. I have maintained a list of all the articles I have written. If you go to my first articles, you will notice that they were a little different from the articles I am writing today. The reason for this is simple: I have two kinds of people helping me write all the better: readers and experts. To my Readers You read the articles and gave me feedback about what was right or wrong, what you liked or disliked. Quite often, you were helpful in writing guest posts, and I also recognize how you were a bit brutal in criticizing some articles, making me re-write them. Because of you, I was able to write better blog posts. To Experts You read the articles and helped me improve. I get inspiration from you and learned a lot from you. Just like everybody, I am a guy who is trying to learn. There are times when I had vague understanding of some subjects, and you did not hesitate to help me. Number of Posts Many ask me if the number of posts is important to me. My answer is YES. Actually, it`s just not about the number of my posts; it is about my blog, my routine, my learning experience and my journey. During the last four years, I have decided that I would be learning one thing a day. This blog has helped me accomplish this goal because in here I have been able to keep my notes and bookmarks. Whatever I learn or experience, I blog and share it with the Community. For me, the blog post number is more than just a number: it`s a summary of my experiences and memories. Once again, thanks for reading and supporting my blog! Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: About Me, Pinal Dave, PostADay, SQL, SQL Authority, SQL Milestone, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority News, SQLServer, T SQL, Technology

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• SQL SERVER – What is Spatial Database? – Developing with SQL Server Spatial and Deep Dive into Spati

  - by pinaldave

  What is Spatial Database? A spatial database is a database that is optimized to store and query data related to objects in space, including points, lines and polygons. While typical databases can understand various numeric and character types of data, additional functionality needs to be added for databases to process spatial data types. (Source: Wikipedia) Today I will be talking about the same subject at Microsoft TechEd India. If you want to learn about how to spatial aspect of data and how to integrate them with SQL Server this is the perfect session for you. Spatial is very special concept of SQL Server and I really like how it is implemented in SQL Server. In general Performance Tuning and Query Optimization is something I always have enjoyed in my professional life. Index are my best friends and many time, by implementing and many time by removing I have improved the performance of the system. In this session, I will be talking about Index along with Spatial Data. As Spatial Database is very interesting concept, I will cover super short but very interesting 10 quick slides about this subject. I will make sure in very first 20 mins, you will understand following topics Introduction to Spatial Database One line definition Understanding Spatial Indexing Index Internals Query/Performance Tuning Query Hinting/Cost Analysis Spatial Index Catalog Views Performance Troubleshooting Finding Optimal Index using Spatial Index SP Common Errors Index Maintenance This slides decks will be followed by around 30 mins demo which will have story of geometry, geography, index internals and performance tuning. If you are interested in learning how GIS works and how SQL Server out of the box supports this wonderful tools, you will really like how the story is told. I am sure all people who attend the event will know how the Bangalore is positioned on the map of India. I will take example of Bangalore and Hyderabad and demonstrate how index can improve the performance. Well there are lots of story to tell in the session, and I will be opening this session with the beautiful script of Botticelli’s Birth of Venus created by Michael J. Swart. I will also demonstrate few real life scenario where I will be talking about Spatial Database and its usage. Do not miss this session. At the end of session there will be book awarded to best participant. My session details: Session 3: Developing with SQL Server Spatial and Deep Dive into Spatial Indexing Date: April 14, 2010 Time: 5:00pm-6:00pm Microsoft SQL Server 2008 delivers new spatial data types that enable you to consume, use, and extend location-based data through spatial-enabled applications. Attend this session to learn how to use spatial functionality in next version of SQL Server to build and optimize spatial queries. This session outlines the new geography data type to store geodetic spatial data and perform operations on it, use the new geometry data type to store planar spatial data and perform operations on it, take advantage of new spatial indexes for high performance queries, use the new spatial results tab to quickly and easily view spatial query results directly from within Management Studio, extend spatial data capabilities by building or integrating location-enabled applications through support for spatial standards and specifications and much more. Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: Pinal Dave, SQL, SQL Authority, SQL Index, SQL Optimization, SQL Performance, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority Author Visit, T SQL, Technology Tagged: Spatial Database

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• The Mysterious ARR Server Farm to URL Rewrite link

  - by OWScott

  Application Request Routing (ARR) is a reverse proxy plug-in for IIS7+ that does many things, including functioning as a load balancer.  For this post, I’m assuming that you already have an understanding of ARR.  Today I wanted to find out how the mysterious link between ARR and URL Rewrite is maintained.  Let me explain… ARR is unique in that it doesn’t work by itself.  It sits on top of IIS7 and uses URL Rewrite.  As a result, ARR depends on URL Rewrite to ‘catch’ the traffic and redirect it to an ARR Server Farm. As the last step of creating a new Server Farm, ARR will prompt you with the following: If you accept the prompt, it will create a URL Rewrite rule for you.  If you say ‘No’, then you’re on your own to create a URL Rewrite rule. When you say ‘Yes’, the Server Farm’s checkbox for “Use URL Rewrite to inspect incoming requests” will be checked.  See the following screenshot. However, I’m not a fan of this auto-rule.  The problem is that if I make any changes to the URL Rewrite rule, which I always do, and then make the wrong change in ARR, it will blow away my settings.  So, I prefer to create my own rule and manage it myself. Since I had some old rules that were managed by ARR, I wanted to update them so that they were no longer managed that way.  I took a look at a config in applicationHost.config to try to find out what property would bind the two together.  I assumed that there would be a property on the ServerFarm called something like urlRewriteRuleName that would serve as the link between ARR and URL Rewrite.  I found no such property.  After a bit of testing, I found that the name of the URL Rewrite rule is the only link between ARR and URL Rewrite.  I wouldn’t have guessed.  The URL Rewrite rule needs to be exactly ARR_{ServerFarm Name}_loadBalance, although it’s not case sensitive. Consider the following auto-created URL Rewrite rule: And, the link between ARR and URL Rewrite exists: Now, as soon as I rename that to anything else, for example, site.com ARR Binding, the link between ARR and URL Rewrite is broken. To be certain of the relationship, I renamed it back again and sure enough, the relationship was reestablished. Why is this important?  It’s only important if you want to decouple the relationship between ARR the URL Rewrite rule, but if you want to do so, the best way to do that is to rename the URL Rewrite rule.  If you uncheck the “Use URL Rewrite to inspect incoming requests” checkbox, it will delete your rule for you without prompting.  Conclusion The mysterious link between ARR and URL Rewrite only exists through the ARR Rule name.  If you want to break the link, simply rename the URL Rewrite rule.  It’s completely safe to do so, and, in my opinion, this is a rule that you should manage yourself anyway. 

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