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• Look for Oracle at the 2010 ISM San Diego Conference

  - by [email protected]

  Oracle is sponsoring and exhibiting at ISM's 95th Annual International Supply Management Conference and Educational Exhibit on April 25th through 28th.   Be sure to catch our presentation with Hackett that explores how procurement can use payables to boost an organization's balance and income statements. Pierre Mitchell from Hackett will be sharing groundbreaking new research that identifies explicit links between a strategic approach to supplier payments and world-class performance.   If your organization can benefit from increased margin, improved working capital, greater efficiency, and reduced risk, then you can't afford to miss this session. We'll be presenting on Monday at 5:00pm in Exhibit  Hall D.       Some of Oracle's top talent will be available to answer your questions in booth number 527. It is a great opportunity to learn about Oracle's innovations for supplier management, spend classification, invoice automation, and On Demand delivery of procurement applications.  

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• Migrate ASP.Net web site from IIS6 to IIS7

  - by David.Chu.ca

  I have to migrate an ASP.Net web site from IIS6 to IIS7. I tried to copy the all files for a web site from IIS6 (c:\inetpub\wwwroot\MySite) to another box with Windows Server 2008 R2 where IIS7 is the default web server. However, the simply copy seems not working. Should I rebuild the web site for IIS7 or should I make changes on the new box with IIS7 such as web.config? Thanks for the comments. Further investigation I found that http handers seems caused exception: <!--httpHandlers> <add path="Reserved.ReportViewerWebControl.axd" verb="*" type="Microsoft.Reporting.WebForms.HttpHandler, Microsoft.ReportViewer.WebForms, Version=8.0.0.0, Culture=neutral, PublicKeyToken=b03f5f7f11d50a3a" validate="false"/> </httpHandlers--> After I comment out the above handler in web.config, the web page works fine. This is just my initial test. I am not sure if I should rebuild the web site from source codes or not. If so, do I need to specify for IIS7?

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• how do you document your development process?

  - by David

  My current state is a mixture of spreadsheets, wikis, documents, and dated folders for my input/configuration and output files and bzr version control for code. I am relatively new to programming that requires this level of documentation, and I would like to find a better, more coherent approach. update (for clarity): My inputs are data used to generate configuration files with parameter values and my outputs are analyses of model predictions. I would really like to have an approach that allows me to associate particular configuration(s) with particular outputs, so that I can ask questions of my documentation such as "what causes over/under estimates?" or "what causes error 'X'"?

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• Rychlejší aplikace i bez zmen dotazu - 3.díl - vliv hromadných operací a shrnutí

  - by david.krch

  V predchozích dvou dílech jsme si ukázali, jak lze vzorový príklad vkládání 100.000 záznamu zrychlit, pokud se nám podarí minimalizovat pocet commitu a zacít používat v dotazech vázané promenné. Temito dvema zmenami jsme puvodní cas 167 sekund snížili postupne na 105 a následne na 19 sekund. Ke slibovanému osmdesátinásobnému zrychlení potrebujeme dosáhnout ješte cca desetinásobného zrychlení. Provedeme to tím, že se 100.000 jednotlivých operací pokusíme prevést na menší pocet hromadných operací.

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• Paying by Cash

  - by David Dorf

  I'll grant you paying by cash in the context of stores isn't particularly interesting, but in my quest to try new payment methods I decided to pay by cash at an online store. Using a credit card means I have to hoist myself off the couch, find the card, and enter all those digits. Google Checkout certainly makes that task easier by storing my credit card information, but what happens to all those people that don't have a credit card? What about the ones that are afraid to use credit cards over the internet. There are three main options for cash payment, not all of which are accepted by every merchant. The most popular is PayPal. The issue I have with them is that returns and disputes have to be handled with PayPal, not the merchant. I once used PayPal at a shady online store and lost my money. Yeah, my bad but they wouldn't help me at all. PayPal was purchased by eBay in 2002. BillMeLater is best for larger purchases, because at checkout they actually run a credit check to make sure you're credit worthy. Assuming you are, they pay the merchant on your behalf and mail you a bill, which you better pay quickly or interest will start to accrue. That's nice for the merchant because they get paid right away, and I presume there's no charge-backs. BillMeLater was purchased by eBay in 2008. Last night I tried eBillMe for the first time. After checkout, they send you a bill via email and expect you to pay either via online banking (they provide the instructions to set everything up) or walk-in locations across the US (typically banks). The process was quick and easy. The merchant doesn't ship the product until the bill is paid, so there's a day or two delay. For the merchant there are no charge-backs, and the fees are less than credit cards. For the shopper, they provide buyer protection similar to that offered by credit cards, and 1% cashback on purchases. Once the online bill-pay is setup, its easy to reuse in the future. Seems like a win-win for merchants and shoppers.

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• eBay Leads Mobile Commerce

  - by David Dorf

  For the first time, more smartphones where shipped than PCs. This important milestone helps reinforce that retailers need a strong mobile commerce strategy. IDC reported that for the 4th quarter of 2010, manufacturers shipped 100.9 million devices versus 92.1 million PCs shipped. One early adopter for the retail industry is eBay, the popular online auction and shopping site. In July 2008 they released their first mobile app and have increased investments ever since. In 2002 they bought PayPal for use with its online channel, but its becoming a force in the mobile world as well. In June 2010 they acquired RedLaser, the popular barcode scanning mobile app. Both pieces of technology enhance the mobile experience, and are available to other retailers as well. More recently, in December 2010 they acquired Critical Path Software, the developer of their eBay, StubHub, and Shopping.com mobile applications. Taking their mobile development in-house was a clear signal that mobile commerce is important to their strategy. Pop on over the eBay Inc's mobile commerce stats page to see just how well they are doing. You can use the animated map to see where people are using the app on any given day, and you can compare sales of the different categories. eBay's hottest category is Cars & Trucks, garnering 16.5% of the total $2B (yes, billion) in mobile sales in 2010. To understand why that category is so large, let's look at the top 10 most expensive cars sold on eBay mobile in 2010: $240,001 Mercedes-Benz: SLR McLaren $209,888 Lamborghini: Gallardo $208,500 Ferrari: 430 $199,900 Lamborghini: Gallardo $189,000 Lamborghini: Murcielago $185,000 Ferrari: 430 $175,000 Porsche: 911 $170,000 Ferrari: 550 $160,000 Bentley: Continental, GT $159,900 Lamborghini: Gallardo eBay claims they sell 3-4 Ferraris on their mobile app each month. Yes, mobile commerce is not limited to small items. While I would wait to get home and fire up the PC, the current generation that has grown up with mobile phones has no issue satisfying their impulses. Dave Sikora of Digby told me he's seen people buy furniture sets, mattresses, and diamonds via their mobile phones. I guess mobile commerce is rapidly becoming the norm.

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• Building a Mafia&hellip;TechFest Style

  - by David Hoerster

  It’s been a few months since I last blogged (not that I blog much to begin with), but things have been busy.  We all have a lot going on in our lives, but I’ve had one item that has taken up a surprising amount of time – Pittsburgh TechFest 2012.  After the event, I went through some minutes of the first meetings for TechFest, and I started to think about how it all came together.  I think what inspired me the most about TechFest was how people from various technical communities were able to come together and build and promote a common event.  As a result, I wanted to blog about this to show that people from different communities can work together to build something that benefits all communities.  (Hopefully I've got all my facts straight.)  TechFest started as an idea Eric Kepes and myself had when we were planning our next Pittsburgh Code Camp, probably in the summer of 2011.  Our Spring 2011 Code Camp was a little different because we had a great infusion of some folks from the Pittsburgh Agile group (especially with a few speakers from LeanDog).  The line-up was great, but we felt our audience wasn’t as broad as it should have been.  We thought it would be great to somehow attract other user groups around town and have a big, polyglot conference. We started contacting leaders from Pittsburgh’s various user groups.  Eric and I split up the ones that we knew about, and we just started making contacts.  Most of the people we started contacting never heard of us, nor we them.  But we all had one thing in common – we ran user groups who’s primary goal is educating our members to make them better at what they do. Amazingly, and I say this because I wasn’t sure what to expect, we started getting some interest from the various leaders.  One leader, Greg Akins, is, in my opinion, Pittsburgh’s poster boy for the polyglot programmer.  He’s helped us in the past with .NET Code Camps, is a Java developer (and leader in Pittsburgh’s Java User Group), works with Ruby and I’m sure a handful of other languages.  He helped make some e-introductions to other user group leaders, and the whole thing just started to snowball. Once we realized we had enough interest with the user group leaders, we decided to not have a Fall Code Camp and instead focus on this new entity. Flash-forward to October of 2011.  I set up a meeting, with the help of Jeremy Jarrell (Pittsburgh Agile leader) to hold a meeting with the leaders of many of Pittsburgh technical user groups.  We had representatives from 12 technical user groups (Python, JavaScript, Clojure, Ruby, PittAgile, jQuery, PHP, Perl, SQL, .NET, Java and PowerShell) – 14 people.  We likened it to a scene from a Godfather movie where the heads of all the families come together to make some deal.  As a result, the name “TechFest Mafia” was born and kind of stuck. Over the next 7 months or so, we had our starts and stops.  There were moments where I thought this event would not happen either because we wouldn’t have the right mix of topics (was I off there!), or enough people register (OK, I was wrong there, too!) or find an appropriate venue (hmm…wrong there, too) or find enough sponsors to help support the event (wow…not doing so well).  Overall, everything fell into place with a lot of hard work from Eric, Jen, Greg, Jeremy, Sean, Nicholas, Gina and probably a few others that I’m forgetting.  We also had a bit of luck, too.  But in the end, the passion that we had to put together an event that was really about making ourselves better at what we do really paid off. I’ve never been more excited about a project coming together than I have been with Pittsburgh TechFest 2012.  From the moment the first person arrived at the event to the final minutes of my closing remarks (where I almost lost my voice – I ended up being diagnosed with bronchitis the next day!), it was an awesome event.  I’m glad to have been part of bringing something like this to Pittsburgh…and I’m looking forward to Pittsburgh TechFest 2013.  See you there!

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• Using the Data Form Web Part (SharePoint 2010) Site Agnostically!

  - by David Jacobus

  Originally posted on: http://geekswithblogs.net/djacobus/archive/2013/10/24/154465.aspxAs a Developer whom has worked closely with web designers (Power users) in a SharePoint environment, I have come across the issue of making the Data Form Web Part reusable across the site collection! In SharePoint 2007 it was very easy and this blog pointed the way to make it happen: Josh Gaffey's Blog. In SharePoint 2010 something changed! This method failed except for using a Data Form Web Part that pointed to a list in the Site Collection Root! I am making this discussion relative to a developer whom creates a solution (WSP) with all the artifacts embedded and the user shouldn’t have any involvement in the process except to activate features. The Scenario: 1. A Power User creates a Data Form Web Part using SharePoint Designer 2010! It is a great web part the uses all the power of SharePoint Designer and XSLT (Conditional formatting, etc.). 2. Other Users in the site collection want to use that specific web part in sub sites in the site collection. Pointing to a list with the same name, not at the site collection root! The Issues: 1. The Data Form Web Part Data Source uses a List ID (GUID) to point to the specific list. Which means a list in a sub site will have a list with a new GUID different than the one which was created with SharePoint Designer! Obviously, the List needs to be the same List (Fields, Content Types, etc.) with different data. 2. How can we make this web part site agnostic, and dependent only on the lists Name? I had this problem come up over and over and decided to put my solution forward! The Solution: 1. Use the XSL of the Data Form Web Part Created By the Power User in SharePoint Designer! 2. Extend the OOTB Data Form Web Part to use this XSL and Point to a List by name. The solution points to a hybrid solution that requires some coding (Developer) and the XSL (Power User) artifacts put together in a Visual Studio SharePoint Solution. Here are the solution steps in summary: 1. Create an empty SharePoint project in Visual Studio 2. Create a Module and Feature and put the XSL file created by the Power User into it a. Scope the feature to web 3. Create a Feature Receiver to Create the List. The same list from which the Data Form Web Part was created with by the Power User. a. Scope the feature to web 4. Create a Web Part extending the Data Form Web a. Point the Data Form Web Part to point to the List by Name b. Point the Data Form Web Part XSL link to the XSL added using the Module feature c. Scope The feature to Site i. This is because all web parts are in the site collection web part gallery. So in a Narrative Summary: We are creating a list in code which has the same name and (site Columns) as the list from which the Power User created the Data Form Web Part Using SharePoint Designer. We are creating a Web Part in code which extends the OOTB Data Form Web Part to point to a list by name and use the XSL created by the Power User. Okay! Here are the steps with images and code! At the end of this post I will provide a link to the code for a solution which works in any site! I want to TOOT the HORN for the power of this solution! It is the mantra a use with all my clients! What is a basic skill a SharePoint Developer: Create an application that uses the data from a SharePoint list and make that data visible to the user in a manner which meets requirements! Create an Empty SharePoint 2010 Project Here I am naming my Project DJ.DataFormWebPart Create a Code Folder Copy and paste the Extension and Utilities classes (Found in the solution provided at the end of this post) Change the Namespace to match this project The List to which the Data Form Web Part which was used to make the XSL by the Power User in SharePoint Designer is now going to be created in code! If already in code, then all the better! Here I am going to create a list in the site collection root and add some data to it! For the purpose of this discussion I will actually create this list in code before using SharePoint Designer for simplicity! So here I create the List and deploy it within this solution before I do anything else. I will use a List I created before for demo purposes. Footer List is used within the footer of my master page. Add a new Feature: Here I name the Feature FooterList and add a Feature Event Receiver: Here is the code for the Event Receiver: I have a previous blog post about adding lists in code so I will not take time to narrate this code: using System; using System.Runtime.InteropServices; using System.Security.Permissions; using Microsoft.SharePoint; using DJ.DataFormWebPart.Code; namespace DJ.DataFormWebPart.Features.FooterList { /// <summary> /// This class handles events raised during feature activation, deactivation, installation, uninstallation, and upgrade. /// </summary> /// <remarks> /// The GUID attached to this class may be used during packaging and should not be modified. /// </remarks> [Guid("a58644fd-9209-41f4-aa16-67a53af7a9bf")] public class FooterListEventReceiver : SPFeatureReceiver { SPWeb currentWeb = null; SPSite currentSite = null; const string columnGroup = "DJ"; const string ctName = "FooterContentType"; // Uncomment the method below to handle the event raised after a feature has been activated. public override void FeatureActivated(SPFeatureReceiverProperties properties) { using (SPWeb spWeb = properties.GetWeb() as SPWeb) { using (SPSite site = new SPSite(spWeb.Site.ID)) { using (SPWeb rootWeb = site.OpenWeb(site.RootWeb.ID)) { //add the fields addFields(rootWeb); //add content type SPContentType testCT = rootWeb.ContentTypes[ctName]; // we will not create the content type if it exists if (testCT == null) { //the content type does not exist add it addContentType(rootWeb, ctName); } if ((spWeb.Lists.TryGetList("FooterList") == null)) { //create the list if it dosen't to exist CreateFooterList(spWeb, site); } } } } } #region ContentType public void addFields(SPWeb spWeb) { Utilities.addField(spWeb, "Link", SPFieldType.URL, false, columnGroup); Utilities.addField(spWeb, "Information", SPFieldType.Text, false, columnGroup); } private static void addContentType(SPWeb spWeb, string name) { SPContentType myContentType = new SPContentType(spWeb.ContentTypes["Item"], spWeb.ContentTypes, name) { Group = columnGroup }; spWeb.ContentTypes.Add(myContentType); addContentTypeLinkages(spWeb, myContentType); myContentType.Update(); } public static void addContentTypeLinkages(SPWeb spWeb, SPContentType ct) { Utilities.addContentTypeLink(spWeb, "Link", ct); Utilities.addContentTypeLink(spWeb, "Information", ct); } private void CreateFooterList(SPWeb web, SPSite site) { Guid newListGuid = web.Lists.Add("FooterList", "Footer List", SPListTemplateType.GenericList); SPList newList = web.Lists[newListGuid]; newList.ContentTypesEnabled = true; var footer = site.RootWeb.ContentTypes[ctName]; newList.ContentTypes.Add(footer); newList.ContentTypes.Delete(newList.ContentTypes["Item"].Id); newList.Update(); var view = newList.DefaultView; //add all view fields here //view.ViewFields.Add("NewsTitle"); view.ViewFields.Add("Link"); view.ViewFields.Add("Information"); view.Update(); } } } Basically created a content type with two site columns Link and Information. I had to change some code as we are working at the SPWeb level and need Content Types at the SPSite level! I’ll use a new Site Collection for this demo (Best Practice) keep old artifacts from impinging on development: Next we will add this list to the root of the site collection by deploying this solution, add some data and then use SharePoint Designer to create a Data Form Web Part. The list has been added, now let’s add some data: Okay let’s add a Data Form Web Part in SharePoint Designer. Create a new web part page in the site pages library: I will name it TestWP.aspx and edit it in advanced mode: Let’s add an empty Data Form Web Part to the web part zone: Click on the web part to add a data source: Choose FooterList in the Data Source menu: Choose appropriate fields and select insert as multiple item view: Here is what it look like after insertion: Let’s add some conditional formatting if the information filed is not blank: Choose Create (right side) apply formatting: Choose the Information Field and set the condition not null: Click Set Style: Here is the result: Okay! Not flashy but simple enough for this demo. Remember this is the job of the Power user! All we want from this web part is the XLS-Style Sheet out of SharePoint Designer. We are going to use it as the XSL for our web part which we will be creating next. Let’s add a web part to our project extending the OOTB Data Form Web Part. Add new item from the Visual Studio add menu: Choose Web Part: Change WebPart to DataFormWebPart (Oh well my namespace needs some improvement, but it will sure make it readily identifiable as an extended web part!) Below is the code for this web part: using System; using System.ComponentModel; using System.Web; using System.Web.UI; using System.Web.UI.WebControls; using System.Web.UI.WebControls.WebParts; using Microsoft.SharePoint; using Microsoft.SharePoint.WebControls; using System.Text; namespace DJ.DataFormWebPart.DataFormWebPart { [ToolboxItemAttribute(false)] public class DataFormWebPart : Microsoft.SharePoint.WebPartPages.DataFormWebPart { protected override void OnInit(EventArgs e) { base.OnInit(e); this.ChromeType = PartChromeType.None; this.Title = "FooterListDF"; try { //SPSite site = SPContext.Current.Site; SPWeb web = SPContext.Current.Web; SPList list = web.Lists.TryGetList("FooterList"); if (list != null) { string queryList1 = "<Query><Where><IsNotNull><FieldRef Name='Title' /></IsNotNull></Where><OrderBy><FieldRef Name='Title' Ascending='True' /></OrderBy></Query>"; uint maximumRowList1 = 10; SPDataSource dataSourceList1 = GetDataSource(list.Title, web.Url, list, queryList1, maximumRowList1); this.DataSources.Add(dataSourceList1); this.XslLink = web.Url + "/Assests/Footer.xsl"; this.ParameterBindings = BuildDataFormParameters(); this.DataBind(); } } catch (Exception ex) { this.Controls.Add(new LiteralControl("ERROR: " + ex.Message)); } } private SPDataSource GetDataSource(string dataSourceId, string webUrl, SPList list, string query, uint maximumRow) { SPDataSource dataSource = new SPDataSource(); dataSource.UseInternalName = true; dataSource.ID = dataSourceId; dataSource.DataSourceMode = SPDataSourceMode.List; dataSource.List = list; dataSource.SelectCommand = "" + query + ""; Parameter listIdParam = new Parameter("ListID"); listIdParam.DefaultValue = list.ID.ToString( "B").ToUpper(); Parameter maximumRowsParam = new Parameter("MaximumRows"); maximumRowsParam.DefaultValue = maximumRow.ToString(); QueryStringParameter rootFolderParam = new QueryStringParameter("RootFolder", "RootFolder"); dataSource.SelectParameters.Add(listIdParam); dataSource.SelectParameters.Add(maximumRowsParam); dataSource.SelectParameters.Add(rootFolderParam); dataSource.UpdateParameters.Add(listIdParam); dataSource.DeleteParameters.Add(listIdParam); dataSource.InsertParameters.Add(listIdParam); return dataSource; } private string BuildDataFormParameters() { StringBuilder parameters = new StringBuilder("<ParameterBindings><ParameterBinding Name=\"dvt_apos\" Location=\"Postback;Connection\"/><ParameterBinding Name=\"UserID\" Location=\"CAMLVariable\" DefaultValue=\"CurrentUserName\"/><ParameterBinding Name=\"Today\" Location=\"CAMLVariable\" DefaultValue=\"CurrentDate\"/>"); parameters.Append("<ParameterBinding Name=\"dvt_firstrow\" Location=\"Postback;Connection\"/>"); parameters.Append("<ParameterBinding Name=\"dvt_nextpagedata\" Location=\"Postback;Connection\"/>"); parameters.Append("<ParameterBinding Name=\"dvt_adhocmode\" Location=\"Postback;Connection\"/>"); parameters.Append("<ParameterBinding Name=\"dvt_adhocfiltermode\" Location=\"Postback;Connection\"/>"); parameters.Append("</ParameterBindings>"); return parameters.ToString(); } } } The OnInit method we use to set the list name and the XSL Link property of the Data Form Web Part. We do not have the link to XSL in our Solution so we will add the XSL now: Add a Module in the Visual Studio add menu: Rename Sample.txt in the module to footer.xsl and then copy the XSL from SharePoint Designer Look at elements.xml to where the footer.xsl is being provisioned to which is Assets/footer.xsl, make sure the Web parts xsl link is pointing to this url: Okay we are good to go! Let’s check our features and package: DataFormWebPart should be scoped to site and have the web part: The Footer List feature should be scoped to web and have the Assets module (Okay, I see, a spelling issue but it won’t affect this demo) If everything is correct we should be able to click a couple of sub site feature activations and have our list and web part in a sub site. (In fact this solution can be activated anywhere) Here is the list created at SubSite1 with new data It. Next let’s add the web part on a test page and see if it works as expected: It does! So we now have a repeatable way to use a WSP to move a Data Form Web Part around our sites! Here is a link to the code: DataFormWebPart Solution

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• Asus Sonic Master on Asus N53SV

  - by David Winchester

  I have read that there's a problem to get the subwoofer working in these laptops. I tried this solution No sound from external subwoofer but I don't how to prove that the subwoofer is properly functioning. I use Pulseaudio equalizer and the bass sound seems to work fine, but when I go to the Sound Settings, I can't move the bar where it says 'Subwoofer' in my sound card option, so I don't know if everything is alright. If someone has a solution I would like to know, because there isn't much information regarding this. By the way, I'm using Ubuntu 12.04 64 bits. Thanks beforehand, Dave EDIT ----------- Possible Solution Well, I will post a solution that worked for me and I think it will help a lot of users. I finally got the subwoofer working. Besides adding in /etc/modprobe.d/alsa-base.conf the line options snd-hda-intel model=asus-mode4 I deleted the lines with load-module module-combine and module-combine-sink in /etc/pulse/default.pa (in the home folder there's also a ~/.pulse/default.pa file, I don't know if it has the lines too) To assure all the channels are working, I think this command tells me that speaker-test -c6 -l1 -twav I use pulseaudio-equalizer and the bass sounds very well when properly adjusted. Also, all the channels seems to work fine and the sound is even better than in Windows (where I don't have an equalizer). I pointed out before a module-combine and module-combine-sink problem, because one day I turned on my laptop and pulseaudio didn't work. So I deleted the lines with that names (don't know if they came by default, maybe I added them sometime when I was trying to fix my speakers). After all this, I can now move the Subwoofer bar in the Sound configuration. Anyways, the Equalizer does a great job and it improves the sound a lot.

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• What's the value of a Facebook fan?

  - by David Dorf

  In his blog posting titled "Why Each Facebook Fan Is Worth $2,000 to J. Crew," Joe Skorupa lays out a simplistic calculation for assigning a value to social media efforts within Facebook. While I don't believe the metric, at least its a metric that can be applied consistently. Trying to explain the ROI to management to start a program, then benchmarking to show progress isn't straightforward at all. Social media isn't really mature enough to have hard-and-fast rules around valuation (yet). When I'm asked by retailers how to measure social media efforts, I usually fess-up and say I can't show an ROI but the investment is so low you might was well take a risk. Intuitively, it just seems like a good way to interact with consumers, and since your competition is doing it, you better do it as well. Vitrue, a social media management company, has calculated a fan as being worth $3.60 per year based on impressions generated in Facebook's news feed. That means a fan base of 1 million translates into at least $3.6 million in equivalent media over a year. Don't believe that number either? Fine, Vitrue now has a tool that let's you adjust the earned media value of a fan. Jump over to http://evaluator.vitrue.com/ and enter your brand's Facebook URL to get an assessment of the current value and potential value. For fun, I compared Abercrombie & Fitch (1,077,480 fans), Gap (567,772 fans), and Wet Seal (294,479 fans). The image below shows the results assuming the default $5 earned media value for a fan. The calculation is more complicated than just counting fans. It also accounts for postings and comments. Its possible for a brand with fewer fans to have a higher value based on frequency and relevancy of posts. The tool gathers data via the Social Graph API for the past 30 days of activity. I'm not sure this tool assigns the correct value either, but hey, its a great start.

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• What Would Google Do?

  - by David Dorf

  Last year I read Jeff Jarvis' book What Would Google Do? and found it very interesting. Jeff is a long-time journalist that's been studying technology, and more specifically the internet. He used his skills to reverse-engineer Google into a list of "Google rules," then goes on to describe a futuristic world driven by these rules. Its an interesting look at crowd-sourcing, openness, and collaboration across many industries, including retail (Google Shops). This year Jeff Jarvis will be a keynote speaker at CrossTalk, Oracle's user conference dedicated to the retail industry. This year's theme is... Retail Redefined: Redesign. Reinvigorate. Reimagine. I think that's pretty appropriate given the massive changes the industry has undergone during the last three years. The thing I really like about this conference is that we try to let the retailers do most of the talking. I'm very interested in hearing about the innovative projects they've got brewing, and where they think our industry is heading. I'll be speaking, but I'm not sure about what so let me know of any interesting topics.

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• Ceský Oracle se stehuje

  - by david.krch

  Pro prípad, že se k nám chystáte na nejaký seminár, nebo schuzku, bude se vám hodit informace, že jsme se na konci minulého týdne rozloucili s naší budovou kousek od Václavského námestí a ode dneška nás najdete u metra Chodov na adrese: V Parku 2308/8 148 00 Praha 11 Mapa Pokud vám tato adresa prijde povedomá, hádáte správne - pristehovali jsme se k našim novým kolegum puvodne pracujícím pod hlavickou Sun Microsystems.

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• Why Haven’t NFC Payments Taken Off?

  - by David Dorf

  With the EMV 2015 milestone approaching rapidly, there’s been renewed interest in smartcards, those credit cards with an embedded computer chip.  Back in 1996 I was working for a vendor helping Visa introduce a stored-value smartcard to the US.  Visa Cash was debuted at the 1996 Olympics in Atlanta, and I firmly believed it was the beginning of a cashless society.  (I later worked on MasterCard’s system called Mondex, from the UK, which debuted the following year in Manhattan). But since you don’t have a Visa Cash card in your wallet, it’s obvious the project never took off.  It was convenient for consumers, faster for merchants, and more cost-effective for banks, so why did it fail?  All emerging payment systems suffer from the chicken-and-egg dilemma.  Consumers won’t carry the cards if few merchants accept them, and merchants won’t install the terminals if few consumers have cards. Today’s emerging payment providers are in a similar pickle.  There has to be enough value for all three constituents – consumers, merchants, banks – to change the status quo.  And it’s not enough to exceed the value, it’s got to be a leap in value, because people generally resist change.  ATMs and transit cards are great examples of this, and airline kiosks and self-checkout systems are to a lesser extent. Although Google Wallet and ISIS, the two leading NFC payment platforms in the US, have shown strong commitment, there’s been very little traction.  Yes, I can load my credit card number into my phone then tap to pay, but what was the incremental value over swiping my old card?  For it to be a leap in value, it has to offer more than just payment, which I can do very easily today.  The other two ingredients are thought to be loyalty programs and digital coupons, but neither Google nor ISIS really did them well. Of course a large portion of the mobile phone market doesn’t even support NFC thanks to Apple, and since it’s not in their best interest that situation is unlikely to change.  Another issue is getting access to the “secure element,” the chip inside the phone where accounts numbers can be held securely.  Telco providers and handset manufacturers own that area, and they’re not willing to share with banks.  (Host Card Emulation, which has been endorsed by MasterCard and Visa, might be a solution.) Square recently gave up on its wallet, and MCX (the group of retailers trying to create a mobile payment platform) is very slow out of the gate.  That leaves PayPal and a slew of smaller companies trying to introduce easier ways to pay. But is it really so cumbersome to carry and swipe (soon to insert) a credit card?  Aren’t there more important problems to solve in the retail customer experience?  Maybe Apple will come up with some novel way to use iBeacons and fingerprint identification to make payments, but for now I think we need to focus on upgrading to Chip-and-PIN and tightening security.  In the meantime, NFC payments will continue to struggle.

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• ODI 11g - Oracle Data Integrator 11g – A Hands-On Tutorial

  - by David Allan

  I've have been asked by Packt publishing to review a brand new book on Oracle Data Integrator: Getting Started with Oracle Data Integrator 11g – A Hands-On Tutorial. Waiting on this book to arrive and see what goodies are inside, I'll blog a review later. The book can be found at Oracle Data Integrator 11g – A Hands-On Tutorial Looking at the table of contents, it looks like it gives a good broad introduction (including various data formats) to the product; Chapter 1: Product Overview Chapter 2: Product Installation Chapter 3: Using Variables Chapter 4: ODI Sources, Targets, and Knowledge Modules Chapter 5: Working with Databases Chapter 6: Working with MySQL Chapter 7: Working with Microsoft SQL Server Chapter 8: Integrating File Data Chapter 9: Working with XML Files Chapter 10: Creating Workflows—Packages and Load Plans Chapter 11: Error Management Chapter 12: Managing and Monitoring ODI Components Chapter 13: Concluding Remarks Looking forward to it.

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• Cant add network printer with system-config-printer package

  - by Erick David Ruiz Coronel

  Hello im new here and I dont know if im doing it right but I hope yes. I have a printer conected to a windows 8 machine, also I had ubuntu 13.04 and it worked fine when I printed from linux to windows but when I upgraded to 13.10 my printer didnt worked, I removed it thinking that would fix it but when I tryed to add the printer again I couldnt, I reinstalled cups and the system-config-printer-gnome package but didnt worked. Here is the terminal log : erick@Tauro:~$ system-config-printer Caught non-fatal exception. Traceback: File "/usr/share/system-config-printer/probe_printer.py", line 255, in _do_find fn () File "/usr/share/system-config-printer/probe_printer.py", line 367, in _probe_hplip stderr=null) File "/usr/lib/python2.7/subprocess.py", line 709, in init errread, errwrite) File "/usr/lib/python2.7/subprocess.py", line 1326, in _execute_child raise child_exception OSError: [Errno 2] No existe el archivo o el directorio Continuing anyway.. Traceback (most recent call last): File "/usr/share/system-config-printer/newprinter.py", line 912, in on_btnNPForward_clicked self.nextNPTab() File "/usr/share/system-config-printer/newprinter.py", line 1064, in nextNPTab stderr=file("/dev/null")) File "/usr/lib/python2.7/subprocess.py", line 709, in init errread, errwrite) File "/usr/lib/python2.7/subprocess.py", line 1326, in _execute_child raise child_exception OSError: [Errno 2] No existe el archivo o el directorio Any suggestion please? C:

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• OWB 11gR2 - Windows and Linux 64-bit clients available

  - by David Allan

  In addition to the integrated release of OWB in the 11.2.0.3 Oracle database distribution, the following 64-bit standalone clients are now available for download from Oracle Support. OWB 11.2.0.3 Standalone client for Windows 64-bit - 13365470 OWB 11.2.0.3 Standalone client for Linux X86 64-bit - 13366327 This is in addition to the previously released 32-bit client on Windows. OWB 11.2.0.3 Standalone client for Windows 32-bit - 13365457 The support document Major OWB 11.2.0.3 New Features Summary has details for OWB 11.2.0.3 which include the following. Exadata v2 and oracle Database 11gR2 support capabilities; Support for Oracle Database 11gR2 and Exadata compression types Even more partitioning: Range-Range, Composite Hash/List, System, Reference Transparent Data Encryption support Data Guard support/certification Compiled PL/SQL code generation Capabilities to support data warehouse ETL best practices; Read and write Oracle Data Pump files with external tables External table preprocessor Partition specific DML Bulk data movement code templates: Oracle, IBM DB2, Microsoft SQL Server to Oracle Integration with Fusion Middleware capabilities; Support OWB's Control Center Agent on WLS Lots of interesting capabilities in 11.2.0.3 and the availability of the 64-bit client I'm sure is welcome news for many!

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• Building vs. Buying a Master Data Management Solution

  - by david.butler(at)oracle.com

  Many organizations prefer to build their own MDM solutions. The argument is that they know their data quality issues and their data better than anyone. Plus a focused solution will cost less in the long run then a vendor supplied general purpose product. This is not unreasonable if you think of MDM as a point solution for a particular data quality problem. But this approach carries significant risk. We now know that organizations achieve significant competitive advantages when they deploy MDM as a strategic enterprise wide solution: with the most common best practice being to deploy a tactical MDM solution and grow it into a full information architecture. A build your own approach most certainly will not scale to a larger architecture unless it is done correctly with the larger solution in mind. It is possible to build a home grown point MDM solution in such a way that it will dovetail into broader MDM architectures. A very good place to start is to use the same basic technologies that Oracle uses to build its own MDM solutions. Start with the Oracle 11g database to create a flexible, extensible and open data model to hold the master data and all needed attributes. The Oracle database is the most flexible, highly available and scalable database system on the market. With its Real Application Clusters (RAC) it can even support the mixed OLTP and BI workloads that represent typical MDM data access profiles. Use Oracle Data Integration (ODI) for batch data movement between applications, MDM data stores, and the BI layer. Use Oracle Golden Gate for more real-time data movement. Use Oracle's SOA Suite for application integration with its: BPEL Process Manager to orchestrate MDM connections to business processes; Identity Management for managing users; WS Manager for managing web services; Business Intelligence Enterprise Edition for analytics; and JDeveloper for creating or extending the MDM management application. Oracle utilizes these technologies to build its MDM Hubs.  Customers who build their own MDM solution using these components will easily migrate to Oracle provided MDM solutions when the home grown solution runs out of gas. But, even with a full stack of open flexible MDM technologies, creating a robust MDM application can be a daunting task. For example, a basic MDM solution will need: a set of data access methods that support master data as a service as well as direct real time access as well as batch loads and extracts; a data migration service for initial loads and periodic updates; a metadata management capability for items such as business entity matrixed relationships and hierarchies; a source system management capability to fully cross-reference business objects and to satisfy seemingly conflicting data ownership requirements; a data quality function that can find and eliminate duplicate data while insuring correct data attribute survivorship; a set of data quality functions that can manage structured and unstructured data; a data quality interface to assist with preventing new errors from entering the system even when data entry is outside the MDM application itself; a continuing data cleansing function to keep the data up to date; an internal triggering mechanism to create and deploy change information to all connected systems; a comprehensive role based data security system to control and monitor data access, update rights, and maintain change history; a flexible business rules engine for managing master data processes such as privacy and data movement; a user interface to support casual users and data stewards; a business intelligence structure to support profiling, compliance, and business performance indicators; and an analytical foundation for directly analyzing master data. Oracle's pre-built MDM Hub solutions are full-featured 3-tier Internet applications designed to participate in the full Oracle technology stack or to run independently in other open IT SOA environments. Building MDM solutions from scratch can take years. Oracle's pre-built MDM solutions can bring quality data to the enterprise in a matter of months. But if you must build, at lease build with the world's best technology stack in a way that simplifies the eventual upgrade to Oracle MDM and to the full enterprise wide information architecture that it enables.

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• ODI 11g – Expert Accelerator for Model Creation

  - by David Allan

  Following on from my post earlier this morning on scripting model and topology creation tonight I thought I’d add a little UI to make those groovy functions a little more palatable. In OWB we have experts for capturing user input, with the groovy console we open up opportunities to build UI around the scripts in a very easy way – even I can do it;-) After a little googling around I found some useful posts on SwingBuilder, the most useful one that I used for the dialog below was this one here. This dialog captures user input for the technology and context for the model and logical schema etc to be created. You can see there are a variety of interesting controls, and its really easy to do. The dialog captures the users input, then when OK is pressed I call the functions from the earlier post to create the logical schema (plus all the other objects) and model. The image below shows what was created, you can see the model (with typo in name), the model is Oracle technology and references the logical schema ORACLE_SCOTT (that I named in dialog above), the logical schema is mapped via the GLOBAL context to the data server ORACLE_SCOTT_DEV (that I named in dialog above), and the physical schema used was just the user name that I connected with – so if you wanted a different user the schema name could be added to the dialog. In a nutshell, one dialog that encapsulates a simpler mechanism for creating a model. You can create your own scripts that use dialogs like this, capture input and process. You can find the groovy script for this is here odi_create_model.groovy, again I wrapped the user capture code in a groovy function and return the result in a variable and then simply call the createLogicalSchema and createModel functions from the previous posting. The script I supplied above has everything you will need. To execute use Tools->Groovy->Open Script and then execute the green play button on the toolbar. Have fun.

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• Recruitment Drive - Things Don't Always Go As Planned - Stay Flexible by Kalyan Neelagiri

  - by david.talamelli

  I am one of the Recruiters for Oracle and work in our India Recruitment Team. When we are hiring for multiple positions we often hold Recruitment Events to interview a large number of people as effectively as possible. These Events are often held on the weekend as many people are not free to attend an all day event during the working week. Just recently during a recruitment campaign we were running I was tasked to set up a Recruitment Event for some roles we were hiring for. I have set up and run weekend recruitment events in the past which have all run smoothly. However, this time arranging this recruitment event was quite a challenge for me. The planned event was taking place on a Saturday. I had almost sent out the confirmed scheduled list of candidates to the respective hiring team on Friday and was on track for the event to take place, but unfortunately there was breaking news in the media that there was a strike called in the city because of some political agitations and protests taking place on the event day. The hiring manager had rushed to me asking for my thoughts and ideas. I was in two minds on what to do. One on hand I was not ready to cancel the event because of all the work that so many people had put into getting this prepared and also I did not want to reschedule the event at the last minute if I did not need to. On the other hand I understood it may be best to reschedule the event as people may not be able to attend based on the political protests taking place on the day. In the end I decided to gather and check for other options because this might cause confusion and a problem for the scheduled candidates to drive in to the venue. So we had concluded to reschedule our event plans and moved the event to the next week. The good news is that we successfully executed this recruitment drive the following Saturday. We were glad that 100% of the candidates we able to make it to the new interview date and despite all the agitations in the city we were successful in hiring people for all the roles we had open. Things do not always go as planned. The best laid plans can sometimes be for nought based on external factors outside of our control. What this experience has taught me is that rather than focus on the negatives when you are thrown a curveball the best approach is to stay flexible and focus on finding ways to reach your outcome. Your plans may need to change but you can still achieve the results you are after if you have the right mind set.

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• A Graduate&rsquo;s Journey at Oracle &ndash; Bhaskar Ghosh From Oracle India

  - by david.talamelli

  I am Bhaskar Ghosh, and I work as an Applications Engineer with Oracle. Well, it was three years ago when my journey with one of the largest software companies started. It was a fine day and a decisive moment, when I was placed in Oracle as a campus recruit from College of Engineering Guindy, Anna University, Chennai! I always thought of looking back, the time that helped me learn beyond my boundaries, think broader and ahead, and grow – technically, professionally and personally. Hmmn! Let me recall the eventful moments once again. My first day as an intern at Oracle started in late 2007. I met one of the Oracle Managers at the Oracle Campus in Hyderabad and on the same day I also met another Oracle employee who was to later to become my first manager. I was charged and thrilled with the environment and the wonderful people around me! I was joined by two other interns, who also had a Masters in Computer Applications. We formed a very friendly group with all the interns and the new hires, and shared our excitement and learning. Myself and one of the other Graduates started working on a very interesting project on Semantic technology. We finally had our names added as co-developers for this very project. This phase of five months was the time and we learnt tremendously and worked very hard, partly because we had to travel back and forth to our colleges to submit reports and present for the Masters in Computer Applications final year project reviews. After completing my MCA, I joined as a full-time employee in 2008. During the next year, we worked on interesting and bleeding edge technologies - OWL, RDF, SPARQL, Visualization, J2EE, Social Web features, Semantic Web technologies, Web Services and many more! We developed cool, rich internet and desktop applications. Little did I know at that time, that this learning would help me tremendously for my the next project in Oracle. The following year saw me being assigned a role in a different project that my other team members were working on for the last two years. It took me two months to understand and get into a flow with this new task. I was fortunate that this phase helped me enhance my inter-personal and communication skills, as much as it helped me grow professionally with better ability to tackle multiple priorities and switch between tasks based on the team’s requirements. I was made the POC for all communications with our team and other product teams. I personally feel that this time enhanced me tremendously in technologies like Oracle Forms, J2EE, and Java and Web Services. The last six months, saw myself becoming an Institute of Electrical and Electronics Engineer member, and continuing my higher education International Institute of Information Technology, Hyderabad. Oracle supports its employees becoming members of professional bodies, and higher studies are supported by management, I think it is tremendously helpful in the professional and technical growth of the employees. Last three months, I have been working on great and useful enhancements to our product. Ah beautiful! All these years, there have been other moments and events of fun that are too worth mentioning. Clubs and groups at Oracle such as Employee Club, Oracle Volunteers, Football Club, etc. have always kept on organizing numerous events and competitions, full of fun and entertainment. I really enjoyed participating, even if it was small, in the intra-Oracle football tourney, Oracle Volunteer Days, OraFora, OraOvations, and a few more. Those ‘Seasons of Sharing’, those ‘Blood Donation camps’, those ‘Diwali and Christmas gifts and events’, those ‘fun events at the annual function called OraOvations’, those ‘books and cycle stalls’, and those so many other things… It only fills my mind with pleasure. The last three years have been very eventful:they have been full of learning and growth, and under the very able and encouraging guidance of my manager. I have got the opportunity to know about and/or interact with many wonderful personalities, and learn from them, here at Oracle. The environment, the people, and the fellow developers have been so friendly, and always ever ready to help, when we were in doubt.. I really love the big office space, and the flexible timings, and the caring people around. I look forward to a beautiful, learning and motivating journey with Oracle.

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• Big Data for Retail

  - by David Dorf

  Right up there with mobile, social, and cloud is the term "big data," which seems to be popping up lots in the press these days.  Companies like Google, Yahoo, and Facebook have popularized a new class of data technologies meant to solve the problem of processing large amounts of data quickly.  I first mentioned this in a posting back in March 2009.  Put simply, big data implies datasets so large they can't normally be processed using a standard transactional database.  The term "noSQL" is often used in this context as well. Actually, using parallel processing within the Oracle database combined with Exadata can achieve impressive results.  Look for more from Oracle at OpenWorld as hinted by Jean-Pierre Dijcks. McKinsey recently released a report on big data in which retail was specifically mentioned as an industry that can benefit from the new technologies.  I won't rehash that report because my friend Rama already did such a good job in his posting, Impact of "Big Data" on Retail. The presentation below does a pretty good job of framing the problem, although it doesn't really get into the available technologies (e.g. Exadata, Hadoop, Cassandra, etc.) and isn't retail specific. Determine the Right Analytic Database: A Survey of New Data Technologies So when a retailer asks me about big data, here's what I say:  Big data refers to a set of technologies for processing large volumes of structured and unstructured data.  Imagine collecting everything uttered by your customers on Facebook and Twitter and combining it with all the data you can find about the products you sell (e.g. reviews, images, demonstration videos), including competitive data.  Assuming you could process all that data, you could then personalize offers to specific customers based on their tastes, ensure prices are competitive, and implement better local assortments.  It's really not that far off.

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• Oracle is a Leader again in Gartner’s Magic Quadrant for E-commerce

  - by David Dorf

  Although e-commerce represents only 10% of the typical brick-and-mortar retailer’s sales, that percentage continues to climb.  So it’s no wonder that many retailers are considering the purchase of new e-commerce platforms to provide a commerce experience that keeps customers coming back.  And once again, Oracle and IBM lead the pack, identified as leaders in Gartner’s 2013 Magic Quadrant for E-Commerce along with hybris.  Many retailers are realizing the need to support Commerce Anywhere, allowing customers to interact with brands on their own terms.  Gartner reinforces this trend saying, “E-commerce is moving beyond just an online selling channel to integrated platforms delivering a unified customer experience. Traditionally, most organizations have been investing in the online channels with the objective of driving additional sales. However, customers increasingly are expecting a seamless buying experience across all channels, and e-commerce is a critical part of this evolution since it is a point where other channels are integrating to synchronize the customer experience across channels." Oracle saw this trend coming and acquired ATG, FatWire, and Endeca, all leaders in their respective markets, starting back in 2010.  The assets have been combined as Oracle Commerce and represent a comprehensive solution for retailers to sell via the Web while offering the best customer experience possible.  Retailers like JCPenney, American Apparel, and Kohl’s have recently licensed Oracle Commerce as part of their transformations. In the next two years we’ll begin to see more separation between the retailers that have a Commerce Anywhere strategy, and those that continue to flail with separate channels.  Integrating online and offline commerce, along with mobile and social aspects are becoming crucial to success in the industry.

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• ODI 11g – How to override SQL at runtime?

  - by David Allan

  Following on from the posting some time back entitled ‘ODI 11g – Simple, Powerful, Flexible’ here we push the envelope even further. Rather than just having the SQL we override defined statically in the interface design we will have it configurable via a variable….at runtime. Imagine you have a well defined interface shape that you want to be fulfilled and that shape can be satisfied from a number of different sources that is what this allows - or the ability for one interface to consume data from many different places using variables. The cool thing about ODI’s reference API and this is that it can be fantastically flexible and useful. When I use the variable as the option value, and I execute the top level scenario that uses this temporary interface I get prompted (or can get prompted to be correct) for the value of the variable. Note I am using the <@=odiRef.getObjectName("L","EMP", "SCOTT","D")@> notation for the table reference, since this is done at runtime, then the context will resolve to the correct table name etc. Each time I execute, I could use a different source provider (obviously some dependencies on KMs/technologies here). For example, the following groovy snippet first executes and the query uses SCOTT model with EMP, the next time it is from BOB model and the datastore OTHERS. m=new Properties(); m.put("DEMO.SQLSTR", "select empno, deptno from <@=odiRef.getObjectName("L","EMP", "SCOTT","D")@>"); s=new StartupParams(m); runtimeAgent.startScenario("TOP", null, s, null, "GLOBAL", 5, null, true); m2=new Properties(); m2.put("DEMO.SQLSTR", "select empno, deptno from <@=odiRef.getObjectName("L","OTHERS", "BOB","D")@>"); s2=new StartupParams(m); runtimeAgent.startScenario("TOP", null, s2, null, "GLOBAL", 5, null, true); You’ll need a patch to 11.1.1.6 for this type of capability, thanks to my ole buddy Ron Gonzalez from the Enterprise Management group for help pushing the envelope!

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• NRF Big Show 2011 -- Part 3

  - by David Dorf

  I'm back from the NRF show having been one of the lucky people who's flight was not canceled. The show was very crowded with a reported 20% increase in attendance and everyone seemed in high spirits. After two years of sluggish retail sales, things are really picking up and it was reflected in everyone's mood. The pop-up Disney Store in the Oracle booth was great and attracted lots of interest in their mobile POS. I know many attendees visited the Disney Store in Times Square to see the entire operation. It's an impressive two-story store that keeps kids engaged. The POS demonstration station, where most of our innovations were demoed, was always crowded. Unfortunately most of the demos used WiFi and the signals from other booths prevented anything from working reliably. Nevertheless, the demo team did an excellent job walking people through the scenarios and explaining how shopping is being impacted by mobile, analytics, and RFID. Big Show Links Disney uncovers its store magic Top 10 Things You Missed at the NRF Big Show 2011 Oracle Retail Stores Innovation Station at NRF Big Show 2011 (video) The buzz of the show was again around mobile solutions. Several companies are creating mobile POS using the iPod Touch, including integrations to Oracle POS for the following retailers: Disney Stores with InfoGain Victoria's Secret with InfoGain Urban Outfitters with Starmount The Gap with Global Bay Keeping with the mobile theme, the NRF release a revised version of their Mobile Blueprint at NRF. It will be posted to the NRF site very soon. The alternate payments section had a major rewrite that provides a great overview and proximity and remote payment technologies. NRF Mobile Blueprint Links New mobile blueprint provides fresh insights NRF Mobile Blueprint 2011 (slides) I hope to do some posts on some of the interesting companies I spoke with in the coming weeks.

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• Defining Social Media Terms

  - by David Dorf

  As I talk about social in the context of retail, I sometimes get tripped up on different terms. I know what I mean, but the audience may have something else in mind. So I decided to see if I could find some well accepted definitions for common terms. While there are definitions on the Internet, I'm not sure they are well accepted. After reviewing several, here's what I came up with: Social Network: a structure of individuals and groups connected together by commonality. That seems pretty straightforward. A group of friends, co-workers, music fans, etc. The key here is that they have something in common that connects them. Social Media: Internet channels that support the collaborative publishing of information by and for social networks. The key here is to differentiate between traditional one-way media, and conversational social media. When its social its two-way, allowing both the publishing and consuming of information. Examples are blogs, wikis, Twitter, Facebook, etc. Social Marketing: the use of social media for marketing, public relations, and customer service. Wikipedia actually includes "selling" here but I think that's separate from marketing, as you'll see further down below. Most people look at social media as entertainment, but the marketing angle adds business value. This is where retailers discover and engage customers to build a relationship. Social Merchandising: the integration of social media and product discovery. Whereas marketing is focused more on brand image, customer engagement, and promotions, merchandising is more directly trying to convert browsers into purchases. This includes deciding what customers want, often by asking the social network, and deciding how to position products to the social network. Social Selling: the incorporation of e-commerce into social media. While on a social media site, social selling enables the purchasing of goods/services in the user's context, without leaving the social media channel. If a user clicks on an advertisement and is taken to an e-commerce site, then that's really just web advertising and not social selling. Well, do these terms and definitions make sense? Let me know what you think.

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