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  • Apple multiplie par 10 le prix de la publicité mobile, cible les utilisateurs avec leurs application

    Apple multiplie par 10 le prix de la publicité mobile Utilise les applications des utilisateurs pour les cibler et entend contrôler les contenus des annonceurs Avec le lancement de sa plateforme publicitaire (iAd), Apple entend vendre à prix d'or les premières places et laisse les professionnels dubitatifs. La firme demande en effet pas moins de 10 millions de dollars pour faire partie des premiers à diffuser ses annonces. Le prix redescendra ensuite à un simple petit million pour afficher sa marque sur l'iPhone, l'iPod ou l'iPad. La somme est colossale quand on la compare des 100 ou 200 000 dollars auxquels sont habitués les professionnels payent pour de tels acco...

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  • Une pénurie d'écrans tactiles pourrait frapper en 2011, 60% du stock mondial serait réservé par Apple

    Une pénurie d'écrans tactiles pourrait frapper en 2011, 60% du stock mondial serait réservé par Apple Après l'IPv4, on pourrait connaître une pénurie... d'écrans tactiles ! Il semblerait en effet qu'Apple se soit octroyé 60% de la production mondiale pour 2011, en effectuant des réservations auprès des fabriquants. Évidemment, le succès de l'iPad y serait pour quelque chose, la firme souhaitant en produire 40 millions d'exemplaires au cours de l'année. Le soucis, c'est que Cupertino n'est pas la seule entreprise demandeuse de ce type de technologie, qui est en pleine expansion. Tous les fabricants de tablettes et de smartphones veulent leur part du gâteau, et la compétition risque d'être...

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  • Apple soupçonné d'anti-compétitivité avec sa régie publicitaire iAd, une investigation d'antitrust p

    Mise à jour du 14.06.2010 par Katleen Apple soupçonné d'anti-compétitivité avec sa régie publicitaire iAd, une investigation d'antitrust pourrait bientôt être lancée D'après le très sérieux Financial Times, Apple pourrait écoper très bientôt d'une enquête pour Antitrust, afin de déterminer si l'iAd serait trop préjudiciable à des sociétés comme Microsoft ou Google au niveau de la publicité sur iPhone et iPad. Les régulateurs américains s'interessent de près aux agissements de la firme à la pomme. On ne sait pas encore qui de la Federal Trade Commission ou de l'U.S. Department of Justice investiguera l'affaire. Les nouvelles conditions d'utilisation du service pour les développeurs ajo...

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  • Les pré-commandes de l'iPad ouvertes en France, pour Apple 1 Euro = 1 $

    Mise à jour du 11.05.2010 par Katleen Les pré-commandes de l'iPad ouvertes en France, pour Apple 1 € = 1 $ Les pré-commandes d'iPad sont possible depuis quelques heures sur l'Apple Store français. Toute la gamme y est présente : la version simple, mais aussi celles incluant le wi-fi et la 3G, dans toutes les capacités de stockage, et livrables à la date du 28 mai. Du bonheur ? Presque, jusqu'à ce que l'on parle des tarifs. En effet, les prix européens sont sensiblement les mêmes que ceux affichés aux USA. Oui mais voilà, le dollar vaut beaucoup moins que l'euro. Autrement dit, le même appareil coutera plus cher à un français qu'à un américain. Un consommateur s'est ainsi plaint à ...

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  • Apple trouve "normal" que la coque de l'iPhone 5 soit facilement rayée, le buzz négatif continue

    Apple trouve "normal" que la coque de l'iPhone 5 soit facilement rayée Le buzz négatif continue Plus d'une semaine après sa sortie officielle, l'iPhone 5 continue de s'offrir un méga-buzz négatif. Les premiers propriétaires de cet appareil classé haut de gamme s'interrogent au sujet de ses contours qui se rayent facilement en laissant transparaître la couleur naturelle de l'aluminium. Selon le site spécialisé 9ToMac, un acheteur désappointé aurait reçu une réponse surprenante à sa requête adressée à Phil Schiller, vice-président en charge du marketing chez Apple. Le client se plaint dans son email d'éraflures et de traces sur la bande extérieure de son nouvel iPhone et se deman...

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  • Les éditeurs allemands s'opposent à la dictature éditoriale d'Apple, qui censure les App de certains

    Mise à jour du 15.03.2010 par Katleen Les éditeurs allemands s'opposent à la dictature éditoriale d'Apple, qui censure les App de certains magazines Après Opera et Mozilla (voir news précédente), ce sont désormais deux gros éditeurs allemands qui montent au créneau contre la ?police morale? d'Apple, comme ils l'appellent. En effet, les applications de deux magazines comptant parmi les plus importants d'Allemagne ont été censurées. Stern et Bild sont deux journaux d'information, un peu orientés people, qui sortent chaque semaine à très fort tirage (plus d'un million d'exemplaire chacun). Du jour au lendemain, et sans aucun avertissement préalable, la firme à la pomme a su...

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  • Apple reveals the iPhone 4.0 multitasking

    Finally Apple decided to add multitasking to the iPhone to compete with all the new devices coming up and existing. At an Apple press event, CEO Steve Jobs announces multitasking support in the newest iPhone operating system. Users will finally be able to switch back and forth between applications like Pandora and Skype without having to shut down the app entirely to enter a new one. Their excuse to not bringing multitasking until now is they were waiting to make multitasking right. New features...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • Apple publie deux mises à jour Java pour Mac OS X 10.5 et 10.6

    Apple propose deux mises à jour Java pour Mac OS X 10.5 et 10.6. Cette version, selon Apple, améliore la compatibilité, la sécurité et la fiabilité en mettant à niveau Java SE 6 à 1.6.0_20. : Citation: La mise à jour 2 de Java pour Mac OS X 10.6 améliore la compatibilité, la sécurité et la fiabilité en mettant à niveau Java SE 6 à 1.6.0_20. Veuillez quitter les navigateurs web et les applications Java avant d'installer cette mise à jour. Pour en savoir plus sur cette mise à jour, consultez le site web. Pour en savoir...

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  • Using Apple TV as default output sound device

    - by Török Gábor
    I have an OS X box running iTunes on it. I play music with iTunes connected to an Apple TV. In iTunes I can select Apple TV as the output sound device. Am I able to do that with any other application? Apple TV does not show up as a seperate device in System Preferences. I'd like to browse and play YouTube videos in my computer and stream their sound to Apple TV.

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  • How to enjoy DVD on Apple iPad

    - by user44251
    I believe many people spent a sleepless night yesterday waiting for the new Apple Tablet to come, just a few days ago or perhaps longer I noticed fierce debate about it, its name, size, capacity, processor, main features, price etc. And now, they can take a long breath with the new Apple Tablet named iPad officially released on 28, January, 2010 (Beijing Time). But I know a new battle just begins. iPad, sounds somewhat like iPod and it really shares some similarities in terms of shape like smart, light and portable. It has a 9.7-inch, LED-backlit, IPS display with a remarkable precise Multi-Touch screen. And yet, at just 1.5 lbs and 0.5 inches thin, it's easy to carry and use everywhere. It can greatly facilitates your experience with the web, emails, photos and videos. Right now, it can run almost 140.000 of the apps on the Apple store. It can even run the apps you have downloaded for your iPhone or iPod touch. But so far, I haven't seen any possibility that it can work with DVD, probability there is no built-in DVD-ROM or DVD player which can play DVD directly. As Apple iPad states, the video formats supported are MPEG-4 (MP4, M4V), H.264, MOV etc and audio formats accepted are AAC, Proteceted AAC, MP3, AIFF and WAV etc, those are formats that are commonly used with iMac. This could really a hard nut to crack if you want to watch your favourite DVD on this magic Apple iPad. But don't worry, there is still way out, you just need a few steps for ripping and importing DVD movies to Apple iPad with a simple application DVD to iPad converter What's on DVD to iPad Converter for Mac DVD to iPad converter for Mac is a powerful and professional application designed for the newly released Apple iPad which can rip, convert your DVD contents to Apple iPad compatible MPEG-4 (MP4, M4V), H.264, MOV etc, and other popular file formats like AVI, WMV, MPG, MKV, VOB, 3GP, FLV etc can also be converted so that you can put on your portable devices like iPod, iPhone, iRiver, BlackBerry etc. Besides, it can also extract audio from DVD videos and save as MP3, AIFF, AAC, WAV etc. Mac DVD to iPad converter has also been enhanced that can run both on PowerPC and Intel (Snow Leopard included). It can offer versatile editing features which allows you to make your own DVD videos. For example, you can cut your DVD to whatever length you like by Trim, crop off unwanted parts from DVD clips by Crop, add special effect like Gray, Emboss and Old film to make your videos more artistic. Besides, its built-in merging feature and batch mode allows you to join several DVD clips into a single one and do batch conversion. And more features can be expected if you afford a few minutes to try.

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  • Gizmodo Made No Money On Their iPhone 4G Scoop Blog Posts

    - by Gopinath
    Amit Agarwal of Labnol reported couple of days ago that Gizmodo would have made $150,000 from the iPhone 4G scoop that revealed  all the secrets about iPhone 4G. But the reality seems to be entirely different. Gawker Media owner Nick Denton says that "There were no immediate revenue benefits whatsoever — in fact, only costs,"(via businessinsider) Gizmodo paid $5,000 to get hold of iPhone 4G which was lost by an Apple Engineer at a bar after his birthday party. Plus an additional amount of $7000 is spent on keeping the servers up to server 23 page views attracted by the iPhone 4G blog posts. Irrespective of whether Gizmodo made profits or not, they got huge publicity. But at the same time Apple should be very angry with Gizmodo for derailing it’s planned unveiling of the product. We have to wait and see what action Apple is going to take against Gizmodo. Join us on Facebook to read all our stories right inside your Facebook news feed.

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  • Where's Randall Hyde?

    - by user1124893
    This probably doesn't belong here, but I couldn't think of any other StackExchange site that would fit it. Quick question, what ever happened to Randall Hyde, author of The Art of Assembly, HLA, and other works? I ask this because I was just exploring some of the content on his website and a lot of it is now gone. His website was hosted on Apple's MobileMe. As of the writing of this question, Apple has closed off all MobileMe content a few days ago. Correct me if I'm wrong, but didn't Apple warn of this a year in advance? If so, then where's Randall Hyde? Come to think of it, all of the content on his website that I have seen is several years old. A lot of it is rather useful but unfinished.

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  • What are the licensing terms for the Swift Programming Language?

    - by 200_success
    What are the licensing terms of the Swift Programming Language, the API, and runtime? The only mention I have been able to find is from the Copyright and Notices section of Apple's The Swift Programming Language iBook: No licenses, express or implied, are granted with respect to any of the technology described in this document. Apple retains all intellectual property rights associated with the technology described in this document. This document is intended to assist application developers to develop applications only for Apple-branded products. … which suggests that the language is intended to be completely proprietary.

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  • View Mobile Websites in Windows with Safari 4 Developer Tools

    - by Matthew Guay
    Want to try out mobile websites designed for the iPhone and other mobile devices on your PC?  Safari 4 for Windows lets you do this easily with their developer tools. By default, Safari will show standard desktop websites.  But by making a simple change, you can switch it to work like Safari Mobile on the iPhone or iPod Touch. Getting Started First make sure you have Safari 4 for Windows installed.  You can download Safari directly (link below) and install it as usual.   Or if you already have another Apple program installed, such as QuickTime or iTunes, then you can install it from Apple Software update.  Simply enter apple software update in the Start menu search box. And then select Safari 4 from the list of new software available.  Click Install to automatically download and install Safari. Accept the license Agreement, and then Safari will automatically install. Once this is finished, Safari will be ready to use. View Mobile Sites in Safari First, we need to enable the developer tools.  Click the gear icon on the toolbar, and select Preferences. Click the Advanced tab, and then check the box that says “Show Develop menu in menu bar”. Once you’ve closed your settings box, click the page icon, select Develop, then User Agent, and then choose one of the Mobile Safari settings.  In our test we chose Mobile Safari 3.1.2 – iPhone. To make your browser emulate a mobile device better, you can hide the bookmarks and tab bar to have a more streamlined interface. Click the Gear icon, and select “Hide Bookmarks Bar”, and then repeat and click “Hide Tab Bar”. You can also shrink your window to be closer to the size of a mobile device screen.  Once you’ve done these things, Safari should look similar to this screenshot.  Here we have loaded Google.com, and you can see it in its iPhone-style interface. Simply enter any website into the address bar, and it will load in its mobile interface if it has one.  Here is Google’s other mobile offerings, right inside Windows. Gmail loads messages with the default iPhone interface. One especially interesting mobile site is Apple’s online iPhone User Guide.  When loaded in Safari with the iPhone setting, it loads with a very nice mobile UI that works just like an iPhone app.  In fact, you can even click and drag to scroll, just like you would with your finger on an iPhone. Conclusion Even if you do not have a Smartphone, you can still preview what websites will look like on them with this trick. Not all sites will work of course, but it’s fun to play around with different sites that have mobile versions. Links: Safari 4 Download Apple iPhone online user guide Similar Articles Productive Geek Tips Make Safari Stop Crashing Every 20 Seconds on Windows VistaCustomize Safari for Windows ToolbarSave Screen Space by Hiding the Bookmarks Toolbar in Safari for WindowsEdit Text in a Webpage with Internet Explorer 8Keep Websites From Using Tiny Fonts in Safari TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 PCmover Professional Windows Media Player 12: Tweak Video & Sound with Playback Enhancements Own a cell phone, or does a cell phone own you? Make your Joomla & Drupal Sites Mobile with OSMOBI Integrate Twitter and Delicious and Make Life Easier Design Your Web Pages Using the Golden Ratio Worldwide Growth of the Internet

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  • Spotlight on Claims: Serving Customers Under Extreme Conditions

    - by [email protected]
    Oracle Insurance's director of marketing for EMEA, John Sinclair, recently attended the CII Spotlight on Claims event in London. Bad weather and its implications for the insurance industry have become very topical as the frequency and diversity of natural disasters - including rains, wind and snow - has surged across Europe this winter. On England's wettest day on record, the county of Cumbria was flooded with 12 inches of rain within 24 hours. Freezing temperatures wreaked havoc on European travel, causing high speed TVG trains to break down and stranding hundreds of passengers under the English Chanel in a tunnel all night long without heat or electricity. A storm named Xynthia thrashed France and surrounding countries with hurricane force, flooding ports and killing 51 people. After the Spring Equinox, insurers may have thought the worst had past. Then came along Eyjafjallajökull, spewing out vast quantities of volcanic ash in what is turning out to be one of most costly natural disasters in history. Such extreme events challenge insurance companies' ability to service their customers just when customers need their help most. When you add economic downturn and competitive pressures to the mix, insurers are further stretched and required to continually learn and innovate to meet high customer expectations with reduced budgets. These and other issues were hot topics of discussion at the recent "Spotlight on Claims" seminar in London, focused on how weather is affecting claims and the insurance industry. The event was organized by the CII (Chartered Insurance Institute), a group with 90,000 members. CII has been at the forefront in setting professional standards for the insurance industry for over a century. Insurers came to the conference to hear how they could better serve their customers under extreme weather conditions, learn from the experience of their peers, and hear about technological breakthroughs in climate modeling, geographic intelligence and IT. Customer case studies at the conference highlighted the importance of effective and constant communication in handling the overflow of catastrophe related claims. First and foremost is the need to rapidly establish initial communication with claimants to build their confidence in a positive outcome. Ongoing communication then needs to be continued throughout the claims cycle to mange expectations and maintain ownership of the process from start to finish. Strong internal communication to support frontline staff was also deemed critical to successful crisis management, as was communication with the broader insurance ecosystem to tap into extended resources and business intelligence. Advances in technology - such web based systems to access policies and enter first notice of loss in the field - as well as customer-focused self-service portals and multichannel alerts, are instrumental in improving customer satisfaction and helping insurers to deal with the claims surge, which often can reach four or more times normal workloads. Dynamic models of the global climate system can now be used to better understand weather-related risks, and as these models mature it is hoped that they will soon become more accurate in predicting the timing of catastrophic events. Geographic intelligence is also being used within a claims environment to better assess loss reserves and detect fraud. Despite these advances in dealing with catastrophes and predicting their occurrence, there will never be a substitute for qualified front line staff to deal with customers. In light of pressures to streamline efficiency, there was debate as to whether outsourcing was the solution, or whether it was better to build on the people you have. In the final analysis, nearly everybody agreed that in the future insurance companies would have to work better and smarter to keep on top. An appeal was also made for greater collaboration amongst industry participants in dealing with the extreme conditions and systematic stress brought on by natural disasters. It was pointed out that the public oftentimes judged the industry as a whole rather than the individual carriers when it comes to freakish events, and that all would benefit at such times from the pooling of limited resources and professional skills rather than competing in silos for competitive advantage - especially the end customer. One case study that stood out was on how The Motorists Insurance Group was able to power through one of the most devastating catastrophes in recent years - Hurricane Ike. The keys to Motorists' success were superior people, processes and technology. They did a lot of upfront planning and invested in their people, creating a healthy team environment that delivered "max service" even when they were experiencing the same level of devastation as the rest of the population. Processes were rapidly adapted to meet the challenge of the catastrophe and continually adapted to Ike's specific conditions as they evolved. Technology was fundamental to the execution of their strategy, enabling them anywhere access, on the fly reassigning of resources and rapid training to augment the work force. You can learn more about the Motorists experience by watching this video. John Sinclair is marketing director for Oracle Insurance in EMEA. He has more than 20 years of experience in insurance and financial services.

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  • iOS 5 New Features vs Android

    - by kerry
    Browsing through the iOS 5 features list, I can’t help but notice a lot of it is catch up. Having owned both an iPhone and an Android for a considerable amount of time, I figured I would jot down my opinions. Notification Center – Completely ripped off from Android but looks good and is a much needed addition iMessage – This is very interesting as most people who would think it’s cool, probably really wouldn’t understand the significance.  Basically, Apple is adding an IM application to iOS.  Now iPhone / iPad users can sit around messaging each other how cool it is like Crackberry users circa 2003.  I guess the only real improvement over MMS is that you can easily setup groups, see when each other are typing, and don’t incur text messaging charges; at the expense of leaving your non-iOS buddies out (who wants to talk to those losers anyways?). Newstand – An app update and not an OS one (Apple typically doesn’t make distinctions).  It all seems like stuff my current Nook stuff will do.  Note: I did look to compare prices but it seems that information is not available without downloading iTunes.  lame. Reminders – TODO lists are ho hum, but the ability to have reminders when you arrive or leave a position is pretty cool. Twitter integration – The fact that the best Apple can come up with is ‘one at a timing’ online service integration is laughable at best. Camera – Can control it from the lock screen.  Now you’ll have tons of pocket lint photos in your iCloud to go along with the wicked shot of that cheetah that just unexpectedly ran by your apartment. Photos – Speaking of iCloud, all of your devices photos will be synced through it.  That’s cool I guess, not sure if Android will do the same. Safari – What?  You haven’t been reading rss feeds on your device this whole time?  Something tells me you aren’t about to start. PC Free – Finely Apple untethers the iPhone.  What took them so long? Game Center – This should be an interesting service.  Attention Apple fanboys immediately forget how they are blatantly copying Microsoft achievements (at least rename them). Wifi Sync – Just couldn’t cut the cord completely could they?  For what it’s worth, the Zune has been doing this for 5 years now. All in all a pretty big update.  Mostly iCloud.  Mostly keeping up the mobile status quo.  As an Android user, I can’t say there is anything I am envious of.

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