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  • Customer Engagement: Are Your Customers Engaged With Your Brands?

    - by Michael Snow
    Engaging Customers is Critical for Business Growth This week we'll be spending some time looking at Customer Engagement. We all have stories about how we try to engage our customers better than ever before.  We all know that successfully engaging customers is critical to an organization’s business success. We also know that engaging our customers is more challenging today than ever before. There is so much noise to compete with for getting anyone's attention. Over the last decade and a half we’ve watched as the online channel became a primary one for conducting our business and even managing our lives. And during this whole process or evolution, the customer journey has grown increasingly complex. Customers themselves have assumed increasing power and influence over the purchase process and for setting the tone and pace of the relationships they have with brands and you see the evidence of this in the really high expectations that customers have today. They expect brand experiences that are personalized and relevant -- In other words they want experiences that demonstrate that the brand understands their interests, preferences and past interactions with them. They also expect their experience with a brand and the community surrounding it to be social and interactive – it’s no longer acceptable to have a static, one-way dialogue with your customer base or to fail to connect your customers with fellow customers, or with your employees and partners. And on top of all this, customers expect us to deliver this rich and engaging, personalized and interactive experience, in a consistent way across a variety of channels including web, mobile and social channels or even offline venues such as in-store or via a call center. And as a result, we see that delivery on these expectations and successfully engaging your customers is a great challenge today. Customers expect a personal, engaging and consistent online customer experience. Today’s consumer expects to engage with your brand and the community surrounding it in an interactive and social way. Customers have come to expect a lot for the online customer experience.  ·        They expect it to be personal: o   Accessible:  - Regardless of my device  Via my existing online identities  o   Relevant:  Content that interests me  o   Customized:  To be able to tailor my online experience  ·        They expect it to be engaging: o   Social:  So I can share content with my social networks  o   Intuitive:  To easily find what I need   o   Interactive:  So I can interact with online communities And they expect it to be consistent across the online experience – so you better have your brand and information ducks in a row. These expectations are not only limited to your customers by any means. Your employees (and partners) are also expecting to be empowered with engagement tools across their internal and external communications and interactions with customers, partners and other employees. We had a great conversation with Ted Schadler from Forrester Research entitled: "Mobile is the New Face of Engagement" that is now available On-Demand. Take a look at all the webcasts available to watch from our Social Business Thought Leader Series. Social capabilities have become so pervasive and changed customers’ expectations for their online experiences. The days of one-direction communication with customers are at an end. Today’s customers expect to engage in a dialogue with your brand and the community surrounding it in an interactive and social way. You have at a very short window of opportunity to engage a customer before they go to another site in their pursuit of information, product, or services. In fact, customers who engage with brands via social media tend to spend more that customers who don’t, between 20% and 40% more.  And your customers are also increasingly influenced by their social networks too – 40% of consumers say they factor in Facebook recommendations when making purchasing decisions.  This means a few different things for today’s businesses. Incorporating forms of social interaction such as commenting or reviews as well as tightly integrating your online experience with your customers’ social networking experiences into the online customer experience are crucial for maintaining the eyeballs on your desired pages. --- Notes/Sources: 93% - Cone Finds that Americans Expect Companies to Have a Presence in Social Media - http://www.coneinc.com/content1182 40% of consumers factor in Facebook recommendations when making decisions about purchasing (Increasing Campaign Effectiveness with Social Media, Syncapse, March 2011) 20%-40% - Customers who engage with a company via social media spend this percentage more with that company than other customers (Source: Bain & Company Report – Putting Social Media to Work)

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  • Helper method to Replace/Remove characters that do not match the Regular Expression

    - by Michael Freidgeim
    I have a few fields, that use regEx for validation. In case if provided field has unaccepted characters, I don't want to reject the whole field, as most of validators do, but just remove invalid characters. I am expecting to keep only Character Classes for allowed characters and created a helper method to strip unaccepted characters. The allowed pattern should be in Regex format, expect them wrapped in square brackets. function will insert a tilde after opening squere bracket , according to http://stackoverflow.com/questions/4460290/replace-chars-if-not-match.  [^ ] at the start of a character class negates it - it matches characters not in the class.I anticipate that it could work not for all RegEx describing valid characters sets,but it works for relatively simple sets, that we are using.         /// <summary>               /// Replaces  not expected characters.               /// </summary>               /// <param name="text"> The text.</param>               /// <param name="allowedPattern"> The allowed pattern in Regex format, expect them wrapped in brackets</param>               /// <param name="replacement"> The replacement.</param>               /// <returns></returns>               /// //        http://stackoverflow.com/questions/4460290/replace-chars-if-not-match.               //http://stackoverflow.com/questions/6154426/replace-remove-characters-that-do-not-match-the-regular-expression-net               //[^ ] at the start of a character class negates it - it matches characters not in the class.               //Replace/Remove characters that do not match the Regular Expression               static public string ReplaceNotExpectedCharacters( this string text, string allowedPattern,string replacement )              {                     allowedPattern = allowedPattern.StripBrackets( "[", "]" );                      //[^ ] at the start of a character class negates it - it matches characters not in the class.                      var result = Regex .Replace(text, @"[^" + allowedPattern + "]", replacement);                      return result;              }static public string RemoveNonAlphanumericCharacters( this string text)              {                      var result = text.ReplaceNotExpectedCharacters(NonAlphaNumericCharacters, "" );                      return result;              }        public const string NonAlphaNumericCharacters = "[a-zA-Z0-9]";There are a couple of functions from my StringHelper class  http://geekswithblogs.net/mnf/archive/2006/07/13/84942.aspx , that are used here.    //                           /// <summary>               /// 'StripBrackets checks that starts from sStart and ends with sEnd (case sensitive).               ///           'If yes, than removes sStart and sEnd.               ///           'Otherwise returns full string unchanges               ///           'See also MidBetween               /// </summary>               /// <param name="str"></param>               /// <param name="sStart"></param>               /// <param name="sEnd"></param>               /// <returns></returns>               public static string StripBrackets( this string str, string sStart, string sEnd)              {                      if (CheckBrackets(str, sStart, sEnd))                     {                           str = str.Substring(sStart.Length, (str.Length - sStart.Length) - sEnd.Length);                     }                      return str;              }               public static bool CheckBrackets( string str, string sStart, string sEnd)              {                      bool flag1 = (str != null ) && (str.StartsWith(sStart) && str.EndsWith(sEnd));                      return flag1;              }               public static string WrapBrackets( string str, string sStartBracket, string sEndBracket)              {                      StringBuilder builder1 = new StringBuilder(sStartBracket);                     builder1.Append(str);                     builder1.Append(sEndBracket);                      return builder1.ToString();              }v

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  • Managing Social Relationships for the Enterprise – Part 1

    - by Michael Hylton
    By Reggie Bradford, Senior Vice President, Oracle  Today, Mark Hurd, President of Oracle, Thomas Kurian, Executive Vice President of Oracle and I discussed the strategic importance of how social media is impacting the enterprise and how it is changing the way customers, prospects employees and investors interact with brands worldwide.  Oracle understands that the consumer is in control and as such, brands must evolve and change to meet growing needs. In addition, according to social media thought leader and Analyst from Altimeter Group, Jeremiah Owyang, companies now average 178 corporate-owned social media accounts. When Oracle added leading social marketing, listening analytics and development tools from Vitrue, Collective Intellect and Involver to its Oracle’s Cloud Services Suite we went beyond providing a single set of tools. We developed an entire framework to include a comprehensive social relationship management suite to help companies move beyond the social enterprise and achieve the social-enabled enterprise.  The fundamental shift from transaction to engagement means that enterprises need not only a social strategy, but should also ensure that the information and data received from social initiatives flow back to marketing, sales, support and service. Doing so enables companies to deliver a proactive and compelling experience and provides analytics to turn engagement into opportunity – and ultimately that opportunity into revenue.  On September 13, 2012, I am delighted to sit down with Jeremiah to further the discussion about how enterprises are addressing social media strategies and managing content.  In addition, we will be taking your questions after the webinar via Twitter (@Oracle, @ReggieBradford, @cfinn, @jowyang). Use #oracle and #socbiz to submit questions and follow the conversation. I look forward to speaking with you and answering your questions online.  For more information about becoming a social-enabled enterprise, visit www.oracle.com/social. And don’t miss the insights of other social business thought leaders at www.oracle.com/goto/socialbusiness.

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  • Verizon Business Delivers New Sales and Support Tools

    - by michael.seback
    Verizon Business Delivers New Sales and Support Tools and Improves System Performance by 35% Verizon Business, a unit of Verizon Communications, is a global leader in communications and IT solutions. With one of the world's most connected internet protocol networks, Verizon Business delivers communications, IT, security, and network solutions to many of the largest businesses and governments. ..."Our work with Accenture to upgrade our Oracle systems has improved system performance significantly. In a recent survey, 84% of users said performance was 'faster' or 'much faster.' Plus, our sales and support staff have new tools to improve productivity and customer service, which ultimately drives customer retention and revenue." - Rob Moore, Director Verizon Business ...Read more.

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  • Domain forwarding to a IE "trusted site" opens a blank page

    - by Michael Jasper
    My employer, a University, regularly hosts conferences and other events. While websites for these sites are hosted on our domain, they frequently request customized .com urls. We then forward these domains to the specific site. Recently, we discovered a problem, where a page will not load if the following conditions are met(using a current example): website is created on our CMS for a conference http://continue.weber.edu/nulc a domain is created http://www.nulc2012.com and forwarded to http://continue.weber.edu/nulc The user enters http://www.nulc2012.com into their address bar using IE7 or IE8 The user has *.weber.edu listed as a "trusted site" in IE security settings (the case for nearly all on-campus computers) When this happens, their browser will correctly transfer to the page http://continue.weber.edu/nulc/index.php, however the page is blank, returning only: <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <HTML><HEAD> <META content="text/html; charset=windows-1252" http-equiv=Content-Type></HEAD> <BODY></BODY></HTML> Is there any know solution to this problem? Or am I missing something completely? Note: Tested websites do load correctly in Chrome, Firefox, and Safari

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  • Light shaped like a line

    - by Michael
    I am trying to figure out how line-shaped lights fit into the standard point light/spotlight/directional light scheme. The way I see it, there are two options: Seed the line with regular point lights and just deal with the artifacts. Easy, but seems wasteful. Make the line some kind of emissive material and apply a bloom effect. Sounds like it could work, but I can't test it in my engine yet. Is there a standard way to do this? Or for non-point lights in general?

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  • Unlocking Productivity

    - by Michael Snow
    Unlocking Productivity in Life Sciences with Consolidated Content Management by Joe Golemba, Vice President, Product Management, Oracle WebCenter As life sciences organizations look to become more operationally efficient, the ability to effectively leverage information is a competitive advantage. Whether data mining at the drug discovery phase or prepping the sales team before a product launch, content management can play a key role in developing, organizing, and disseminating vital information. The goal of content management is relatively straightforward: put the information that people need where they can find it. A number of issues can complicate this; information sits in many different systems, each of those systems has its own security, and the information in those systems exists in many different formats. Identifying and extracting pertinent information from mountains of farflung data is no simple job, but the alternative—wasted effort or even regulatory compliance issues—is worse. An integrated information architecture can enable health sciences organizations to make better decisions, accelerate clinical operations, and be more competitive. Unstructured data matters Often when we think of drug development data, we think of structured data that fits neatly into one or more research databases. But structured data is often directly supported by unstructured data such as experimental protocols, reaction conditions, lot numbers, run times, analyses, and research notes. As life sciences companies seek integrated views of data, they are typically finding diverse islands of data that seemingly have no relationship to other data in the organization. Information like sales reports or call center reports can be locked into siloed systems, and unavailable to the discovery process. Additionally, in the increasingly networked clinical environment, Web pages, instant messages, videos, scientific imaging, sales and marketing data, collaborative workspaces, and predictive modeling data are likely to be present within an organization, and each source potentially possesses information that can help to better inform specific efforts. Historically, content management solutions that had 21CFR Part 11 capabilities—electronic records and signatures—were focused mainly on content-enabling manufacturing-related processes. Today, life sciences companies have many standalone repositories, requiring different skills, service level agreements, and vendor support costs to manage them. With the amount of content doubling every three to six months, companies have recognized the need to manage unstructured content from the beginning, in order to increase employee productivity and operational efficiency. Using scalable and secure enterprise content management (ECM) solutions, organizations can better manage their unstructured content. These solutions can also be integrated with enterprise resource planning (ERP) systems or research systems, making content available immediately, in the context of the application and within the flow of the employee’s typical business activity. Administrative safeguards—such as content de-duplication—can also be applied within ECM systems, so documents are never recreated, eliminating redundant efforts, ensuring one source of truth, and maintaining content standards in the organization. Putting it in context Consolidating structured and unstructured information in a single system can greatly simplify access to relevant information when it is needed through contextual search. Using contextual filters, results can include therapeutic area, position in the value chain, semantic commonalities, technology-specific factors, specific researchers involved, or potential business impact. The use of taxonomies is essential to organizing information and enabling contextual searches. Taxonomy solutions are composed of a hierarchical tree that defines the relationship between different life science terms. When overlaid with additional indexing related to research and/or business processes, it becomes possible to effectively narrow down the amount of data that is returned during searches, as well as prioritize results based on specific criteria and/or prior search history. Thus, search results are more accurate and relevant to an employee’s day-to-day work. For example, a search for the word "tissue" by a lab researcher would return significantly different results than a search for the same word performed by someone in procurement. Of course, diverse data repositories, combined with the immense amounts of data present in an organization, necessitate that the data elements be regularly indexed and cached beforehand to enable reasonable search response times. In its simplest form, indexing of a single, consolidated data warehouse can be expected to be a relatively straightforward effort. However, organizations require the ability to index multiple data repositories, enabling a single search to reference multiple data sources and provide an integrated results listing. Security and compliance Beyond yielding efficiencies and supporting new insight, an enterprise search environment can support important security considerations as well as compliance initiatives. For example, the systems enable organizations to retain the relevance and the security of the indexed systems, so users can only see the results to which they are granted access. This is especially important as life sciences companies are working in an increasingly networked environment and need to provide secure, role-based access to information across multiple partners. Although not officially required by the 21 CFR Part 11 regulation, the U.S. Food and Drug Administraiton has begun to extend the type of content considered when performing relevant audits and discoveries. Having an ECM infrastructure that provides centralized management of all content enterprise-wide—with the ability to consistently apply records and retention policies along with the appropriate controls, validations, audit trails, and electronic signatures—is becoming increasingly critical for life sciences companies. Making the move Creating an enterprise-wide ECM environment requires moving large amounts of content into a single enterprise repository, a daunting and risk-laden initiative. The first key is to focus on data taxonomy, allowing content to be mapped across systems. The second is to take advantage new tools which can dramatically speed and reduce the cost of the data migration process through automation. Additional content need not be frozen while it is migrated, enabling productivity throughout the process. The ability to effectively leverage information into success has been gaining importance in the life sciences industry for years. The rapid adoption of enterprise content management, both in operational processes as well as in scientific management, are clear indicators that the companies are looking to use all available data to be better informed, improve decision making, minimize risk, and increase time to market, to maintain profitability and be more competitive. As more and more varieties and sources of information are brought under the strategic management umbrella, the ability to divine knowledge from the vast pool of information is increasingly difficult. Simple search engines and basic content management are increasingly unable to effectively extract the right information from the mountains of data available. By bringing these tools into context and integrating them with business processes and applications, we can effectively focus on the right decisions that make our organizations more profitable. More Information Oracle will be exhibiting at DIA 2012 in Philadelphia on June 25-27. Stop by our booth Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} (#2825) to learn more about the advantages of a centralized ECM strategy and see the Oracle WebCenter Content solution, our 21 CFR Part 11 compliant content management platform.

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  • Read Committed isolation level, indexed views and locking behavior

    - by Michael Zilberstein
    From BOL, " Key-Range Locking " article: Key-range locks protect a range of rows implicitly included in a record set being read by a Transact-SQL statement while using the serializable transaction isolation level . The serializable isolation level requires that any query executed during a transaction must obtain the same set of rows every time it is executed during the transaction. A key range lock protects this requirement by preventing other transactions from inserting new rows whose...(read more)

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  • Establishing relationships with unsolicited recruiters

    - by Michael
    Several times each year, I receive unsolicited introductions from tech recruiters, usually via LinkedIn and usually local firms. I am not currently looking for a new job. Is it advisable to establish a relationship with one or more recruiters when I'm not interested in finding new work, so that they have my resume on file? Here's another way I approach the question: My plumber was first hired at the point of need: I had a plumbing problem, looked up a few of them, and evaluated and hired based on their demeanor and cost estimates. I established a relationship with a general attorney, on the other hand, well in advance of ever actually needing services so that if or when services are needed he already knows enough about me to begin work. Should I approach recruiters like I approached my plumber or my lawyer? A separate discussion, I suppose, is whether or not the type of recruiters who troll LinkedIn for clients are generally helpful or not. Edit: I have never worked with a recruiter before, and therefore have little idea what to expect.

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  • Content Flood and Frustration? ==> Content Salvation via WebCenter

    - by Michael Snow
    If you are still stuck on Documentum and somehow have missed hearing about our Move-Off Documentum program. Here’s a refresher on the basics to help save you from your ongoing frustration. Check out Capitalizing on Content How much content have you pushed around over email, through collaboration, and via social channels this week? Have you been engaged with a process that has been smooth, problem-free, and leaves you with a lasting impression of a great user experience? How are you managing your online presence to ensure that your customers, partners, employees and potential future customers are experiencing a consistently engaging web experience? You really can’t do this without a solid Web Experience Management platform. Learn more from the CITO Research White Paper: Creating a Successful and Meaningful Customer Experience on the Web If you'd like to catch up on what Oracle WebCenter has been doing lately - check out the latest recording now available OnDemand: March 2012 Quarterly Customer Update Webcast. Amazing how much can be done in a day on the internet. It’s even more impressive to see this presented in an infographic like the one below by mbaonline.com. How much longer can you manage the ever increasing volumes of content without some technology assistance?  Created by: MBAOnline.com

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  • How to let maas' cloud-init client select internal mirror?

    - by Michael
    Our maas lan can't access internet and have a internal apt-mirror site 192.168.3.6. I changed mirror set of maas server's snippets/maas_proxy file like: d-i mirror/country string manual d-i mirror/http/hostname string 192.168.3.6 d-i mirror/http/directory string /ubuntu d-i mirror/http/proxy string I deployed two maas node ok. Dashboard show the two node's state are ready. But node's cloud-init client changed the apt's sources.list like this: ## Note, this file is written by cloud-init on first boot of an instance ## modifications made here will not survive a re-bundle. ## if you wish to make changes you can: ## a.) add 'apt_preserve_sources_list: true' to /etc/cloud/cloud.cfg ## or do the same in user-data ... deb http://archive.ubuntu.com/ubuntu precise main deb-src http://archive.ubuntu.com/ubuntu precise main ... Directly use cobbler install node(without maas), the node apt's sources.list like: ... deb http://192.168.3.6/ubuntu precise main deb-src http://192.168.3.6/ubuntu precise main ... My question is: How to set user-data in maas? So that I can set cloud-init's mirror's url to 192.168.3.6 or prevent cloud-init to change mirror's url. Maas node's file /home/ubuntu/.ssh/authorized_keys is empty. Is it caused by the mirror's setup?

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  • Saint Louis Days of .NET 2012

    - by James Michael Hare
    Hey all, just a quick note to let you know I'll be one of the speakers at the St. Louis Days of .NET this year.  I'll be giving a revamped version of my Little Wonders (going to add some new ones to keep it fresh) -- and hopefully other presentations as well, the session selection process is ongoing.St. Louis Days of .NET is a wonderful conference in the midwest and a bargain to boot (only $175 if you register before July 1st!  Hope to see you there.For more information, visit: http://www.stlouisdayofdotnet.com/2012

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  • New to world of Ubuntu

    - by Michael Raymond Cheney
    I've been running Ubuntu 13.04 since June 2013, and upgrading to 13.10 as we speak.(Note I own total 3 laptops.) My goal is to have one complete Linux machine and one dual boot, and third well (he is a newer Lenovo with Windows 8.1 and is touch screen.) but I want to learn Ubuntu life and further myself with using it for everyday use, but I'm not very fluid in Linux usage and hoping to find people who have a love for teaching others how to be one with the BEST OS IN THE WORLD! Hope I've got few people wanting to teach or give good instruction for success. ~Mike Cheney~

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  • Create speed baseline for local web file

    - by Michael Jasper
    Is there any tool or method that will load a localhost page a number of times, and return the averaged data for load times, onload events, Dom ready events, etc? I'd like to work on page speed optimization, but need a baseline before I begin. I have used both Google analytics and Webmaster tools, but I'd like an automated solutions that runs locally. My ideal solution would be a program or script that would take the path/file, number of iterations, and then take several minutes to load the page n times without cache and crunch numbers to create a baseline.

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  • SQL Server 2014 – delayed transaction durability

    - by Michael Zilberstein
    As I’m downloading SQL Server 2014 CTP2 at this very moment, I’ve noticed new fascinating feature that hadn’t been announced in CTP1 : delayed transaction durability . It means that if your system is heavy on writes and on another hand you can tolerate data loss on some rare occasions – you can consider declaring transaction as DELAYED_DURABILITY = ON . In this case transaction would be committed when log is written to some buffer in memory – not to disk as usual. This way transactions can become...(read more)

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  • Beware of SQL Server and PerfMon differences in disk latency calculation

    - by Michael Zilberstein
    Recently sp_blitz procedure on one of my OLTP servers returned alarming notification about high latency on one of the disks (more than 100ms per IO). Our chief storage guy didn’t understand what I was talking about – according to his measures, average latency is only about 15ms. In order to investigate the issue, I’ve recorded 2 snapshots of sys.dm_io_virtual_file_stats and calculated latency per read and write separately. Results appeared to be even more alarming: while for read average latency...(read more)

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  • Combining Shared Secret and Username Token – Azure Service Bus

    - by Michael Stephenson
    As discussed in the introduction article this walkthrough will explain how you can implement WCF security with the Windows Azure Service Bus to ensure that you can protect your endpoint in the cloud with a shared secret but also flow through a username token so that in your listening WCF service you will be able to identify who sent the message. This could either be in the form of an application or a user depending on how you want to use your token. Prerequisites Before going into the walk through I want to explain a few assumptions about the scenario we are implementing but to keep the article shorter I am not going to walk through all of the steps in how to setup some of this. In the solution we have a simple console application which will represent the client application. There is also the services WCF application which contains the WCF service we will expose via the Windows Azure Service Bus. The WCF Service application in this example was hosted in IIS 7 on Windows 2008 R2 with AppFabric Server installed and configured to auto-start the WCF listening services. I am not going to go through significant detail around the IIS setup because it should not matter in relation to this article however if you want to understand more about how to configure WCF and IIS for such a scenario please refer to the following paper which goes into a lot of detail about how to configure this. The link is: http://tinyurl.com/8s5nwrz   The Service Component To begin with let's look at the service component and how it can be configured to listen to the service bus using a shared secret but to also accept a username token from the client. In the sample the service component is called Acme.Azure.ServiceBus.Poc.UN.Services. It has a single service which is the Visual Studio template for a WCF service when you add a new WCF Service Application so we have a service called Service1 with its Echo method. Nothing special so far!.... The next step is to look at the web.config file to see how we have configured the WCF service. In the services section of the WCF configuration you can see I have created my service and I have created a local endpoint which I simply used to do a little bit of diagnostics and to check it was working, but more importantly there is the Windows Azure endpoint which is using the ws2007HttpRelayBinding (note that this should also work just the same if your using netTcpRelayBinding). The key points to note on the above picture are the service behavior called MyServiceBehaviour and the service bus endpoints behavior called MyEndpointBehaviour. We will go into these in more detail later.   The Relay Binding The relay binding for the service has been configured to use the TransportWithMessageCredential security mode. This is the important bit where the transport security really relates to the interaction between the service and listening to the Azure Service Bus and the message credential is where we will use our username token like we have specified in the message/clientCrentialType attribute. Note also that we have left the relayClientAuthenticationType set to RelayAccessToken. This means that authentication will be made against ACS for accessing the service bus and messages will not be accepted from any sender who has not been authenticated by ACS.   The Endpoint Behaviour In the below picture you can see the endpoint behavior which is configured to use the shared secret client credential for accessing the service bus and also for diagnostic purposes I have included the service registry element. Hopefully if you are familiar with using Windows Azure Service Bus relay feature the above is very familiar to you and this is a very common setup for this section. There is nothing specific to the username token implementation here. The Service Behaviour Now we come to the bit with most of the username token bits in it. When you configure the service behavior I have included the serviceCredentials element and then setup to use userNameAuthentication and you can see that I have created my own custom username token validator.   This setup means that WCF will hand off to my class for validating the username token details. I have also added the serviceSecurityAudit element to give me a simple auditing of access capability. My UsernamePassword Validator The below picture shows you the details of the username password validator class I have implemented. WCF will hand off to this class when validating the token and give me a nice way to check the token credentials against an on-premise store. You have all of the validation features with a non-service bus WCF implementation available such as validating the username password against active directory or ASP.net membership features or as in my case above something much simpler.   The Client Now let's take a look at the client side of this solution and how we can configure the client to authenticate against ACS but also send a username token over to the service component so it can implement additional security checks on-premise. I have a console application and in the program class I want to use the proxy generated with Add Service Reference to send a message via the Azure Service Bus. You can see in my WCF client configuration below I have setup my details for the azure service bus url and am using the ws2007HttpRelayBinding. Next is my configuration for the relay binding. You can see below I have configured security to use TransportWithMessageCredential so we will flow the username token with the message and also the RelayAccessToken relayClientAuthenticationType which means the component will validate against ACS before being allowed to access the relay endpoint to send a message.     After the binding we need to configure the endpoint behavior like in the below picture. This is the normal configuration to use a shared secret for accessing a Service Bus endpoint.   Finally below we have the code of the client in the console application which will call the service bus. You can see that we have created our proxy and then made a normal call to a WCF service but this time we have also set the ClientCredentials to use the appropriate username and password which will be flown through the service bus and to our service which will validate them.     Conclusion As you can see from the above walkthrough it is not too difficult to configure a service to use both a shared secret and username token at the same time. This gives you the power and protection offered by the access control service in the cloud but also the ability to flow additional tokens to the on-premise component for additional security features to be implemented. Sample The sample used in this post is available at the following location: https://s3.amazonaws.com/CSCBlogSamples/Acme.Azure.ServiceBus.Poc.UN.zip

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  • Calculating collision force with AfterCollision/NormalImpulse is unreliable when IgnoreCCD = false?

    - by Michael
    I'm using Farseer Physics Engine 3.3.1 in a very simple XNA 4 test game. (Note: I'm also tagging this Box2D, because Farseer is a direct port of Box2D and I will happily accept Box2D answers that solve this problem.) In this game, I'm creating two bodies. The first body is created using BodyFactory.CreateCircle and BodyType.Dynamic. This body can be moved around using the keyboard (which sets Body.LinearVelocity). The second body is created using BodyFactory.CreateRectangle and BodyType.Static. This body is static and never moves. Then I'm using this code to calculate the force of collision when the two bodies collide: staticBody.FixtureList[0].AfterCollision += new AfterCollisionEventHandler(AfterCollision); protected void AfterCollision(Fixture fixtureA, Fixture fixtureB, Contact contact) { float maxImpulse = 0f; for (int i = 0; i < contact.Manifold.PointCount; i++) maxImpulse = Math.Max(maxImpulse, contact.Manifold.Points[i].NormalImpulse); // maxImpulse should contain the force of the collision } This code works great if both of these bodies are set to IgnoreCCD=true. I can calculate the force of collision between them 100% reliably. Perfect. But here's the problem: If I set the bodies to IgnoreCCD=false, that code becomes wildly unpredictable. AfterCollision is called reliably, but for some reason the NormalImpulse is 0 about 75% of the time, so only about one in four collisions is registered. Worse still, the NormalImpulse seems to be zero for completely random reasons. The dynamic body can collide with the static body 10 times in a row in virtually exactly the same way, and only 2 or 3 of the hits will register with a NormalImpulse greater than zero. Setting IgnoreCCD=true on both bodies instantly solves the problem, but then I lose continuous physics detection. Why is this happening and how can I fix it? Here's a link to a simple XNA 4 solution that demonstrates this problem in action: http://www.mediafire.com/?a1w242q9sna54j4

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  • OK - What now? How do we become a Social Business?

    - by Michael Snow
    We hope that those of you that attended yesterday's Webcast with Brian Solis enjoyed Brian's discussion with Christian Finn for our last Webcast of the season for the Oracle Social Business Thought Leaders Series.  For those of you that may have missed the webcast or were stuck at a company holiday party - you'll be glad to hear that the webcast will be available On-Demand starting later today (12/14/12). And any of you who'd like to listen to a quick but informative podcast with Brian - can listen to that here. Some of you may still be left with questions about how to get from point A to point B and even more confused than when you started thinking about this new world of Digital Darwinism. The post below, grabbed from an abundance of great thought leadership prose on Brian's blog may help you frame the path you need to start walking sooner versus later to stay off of the endangered species list.  As you explore your path forward, please keep Oracle in mind - we do offer a wide range of solutions to help your organization 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} optimize the engagement for your customers, employees and partners. The Path from a Social Brand to a Social Business Brian Solis Originally posted May 2, 2012 I’ve been a long-time supporter of MediaTemple’s (MT)Residence program along with Gary Vaynerchuk, Neil Patel, and many others whom I respect. I wanted to share my “7 questions to answer to become a social business” with you here.. Social Media is pervasive and is becoming the new normal in corporate marketing. Brands who get this right are starting to build their own media networks rich with customer connections numbering in the millions. Right now, Coca-Cola has over 34 million fans on Facebook, but they’re hardly alone. Disney follows just behind with 29 million fans, Starbucks boasts 25 million, and Oreo, Red Bull, and Converse play host to over 20 million fans. If we were to look at other networks such as Twitter and Youtube, we would see a recurring theme. People are connecting en masse with the businesses they support and new media represents the ability to cultivate consumer relationships in ways not possible with traditional earned or paid media. Sounds great right? This might sound abrupt, but the truth is that we’re hardly realizing the potential of what lies before us. Everything begins with understanding not just how other brands are marketing themselves in social media, but also seeing what they’re not doing and envisioning what’s possible. We’re already approaching the first of many crossroads that new media will present. Do we take the path of a social brand or that of a social business? What’s the difference? A social brand is just that, a business that is remodeling or retrofitting its existing marketing practices to new media. A social business is something altogether different as it embraces introspection and extrospection to reevaluate internal and external processes, systems, and opportunities to transform into a living, breathing entity that adapts to market conditions and opportunities. It’s a tough decision to make right now especially at a time when all we read about is how much success many businesses are finding without having to answer this very question. With all of the newfound success in social networks, the truth is that we’re only just beginning to learn what’s possible and that’s where you come in. When compared to the investment in time and resources across the board, social media represents only a small part of the mix. But with your help, that’s all about to change. The CMO Survey, an organization that disseminates the opinions of top marketers in order to predict the future of markets, recently published a report that gave credence to the fact that social media is taking off. One of the most profound takeaways from the report was this gem; “The “like button” [in Facebook] packs more customer-acquisition punch than other demand-generating activities.” With insights like this, it’s easy to see why the race to social is becoming heated. The report also highlighted exactly where social fits in the marketing mix today and as you can see, despite all of the hype, it’s not a dominant focus yet. As of August 2011, the percentage of overall marketing budgets dedicated to social media hovered at around 7%. However, in 2012 the investment in social media will climb to 10%. And, in five years, social media is expected to represent almost 18% of the total marketing budget. Think about that for a moment. In 2016, social media will only represent 18%? Queue the sound of a record scratching here. With businesses finding success in social networks, why are businesses failing to realize the true opportunity brought forth by the ability to listen to, connect with, and engage with customers? While there’s value in earning views, driving traffic, and building connections through the 3F’s (friends, fans and followers), success isn’t just defined simply by what really amounts to low-hanging fruit. The truth is that businesses cannot measure what it is they don’t know to value. As a result, innovation in new engagement initiatives is stifled because we’re applying dated or inflexible frameworks to new paradigms. Social media isn’t owned by marketing, but instead the entire organization. This changes everything and makes your role so much more important. It’s up to you to learn how to think outside of the proverbial social media box to see what others don’t, the ability to improve customers experiences through the evolution of a social brand into a social business. Doing so will translate customer insights from what they do and don’t share in social networks into better products, services, and processes. See, customers want something more from their favorite businesses than creative campaigns, viral content, and everyday dialogue in social networks. Customers want to be heard and they want to know that you’re listening. How businesses use social media must remind them that they’re more than just an audience, consumer, or a conduit to “trigger” a desired social effect. Herein lies both the challenge and opportunity of social media. It’s bigger than marketing. It’s also bigger than customer service. It’s about building relationships with customers that improve experiences and more importantly, teaches businesses how to re-imagine products and internal processes to better adapt to potential crises and seize new opportunities. When it comes down to it, Twitter, Facebook, Youtube, Foursquare, are all channels for listening, learning, and engaging. It’s what you do within each channel that builds a community around your brand. And, at the end of the day, the value of the community you build counts for everything. It’s important to understand that we cannot assume that these networks simply exist for people to lineup for our marketing messages or promotional campaigns. Nor can we assume that they’re reeling in anticipation for simple dialogue. They want value. They want recognition. They want access to exclusive information and offers. They need direction, answers and resolution. What we’re talking about here is the multidimensional makeup of consumers and how a one-sided approach to social media forces the needs for social media to expand beyond traditional marketing to socialize the various departments, lines of business, and functions to engage based on the nature of the situation or opportunity. In the same CMO study, it was revealed that marketers believe that social media has a long way to go toward integrating into the overall company strategy. On a scale of 1-7, with one being “not integrated at all” and seven being “very integrated,” 22% chose “one.” Critical functions such as service, HR, sales, R&D, product marketing and development, IR, CSR, etc. are either not engaged or are operating social media within a silo disconnected from other efforts or possibilities. The problem is that customers don’t view a company by silo, instead they see one company, one brand, and their experience in social media forms an impression that eventually contributes to their view of your brand. The first step here is to understand business priorities and objectives to assess how social media can be additive in achieving these goals. Additionally, surveying the landscape to determine other areas of interest as its specifically related to your business. • Are customers seeking help or direction? • Who are your most valuable customers and what are they sharing? • How can you use social media to acquire and retain customers? - What ideas are circulating and how can you harness user generated activity and content to innovate or adapt to better meet the needs of customers? - How can you broaden a single customer view to recognize the varying needs of customers and how your organization can organize around each circumstance? - What insights exist based on how consumers are interacting with one another? How can this intelligence inform marketing, service, products and other important business initiatives? - How can your business extend their current efforts to deliver better customer experiences and in turn more effectively unit internal collaboration and communication? Customer demands far exceed the capabilities of the marketing department. While creating a social brand is a necessary endeavor, building a social business is an investment in customer relevance now and over time. Beyond relevance, a social business fosters a culture of change that unites employees and customers and sets a foundation for meaningful and beneficial relationships. Innovation, communication, and creativity are the natural byproducts of engagement and transformation. As a social brand, we are competing for the moment. As a social business, we are competing the future in all that we do today.

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  • Quicktips 1: Windows 7 Libraries; New website

    - by Michael B. McLaughlin
    I’m working on several large posts right now. So in the interim, I’ve decided to do shorter posts that contain something I find very helpful. This is the first. I’ve been using Windows 7 since April 2010. It’s the first OS I’ve ever worked with that I actually enjoy. I’ve used many over the years (KERNAL; PC DOS; MS-DOS 3.x+; Windows 3.0, 3.11, 95, 98, 98 SE, Me, NT 3.51, NT 4, 2000, XP, Vista, 7; various GNU/Linux distros starting with Debian 1.2 – most recently Ubuntu 10.04; ProDOS, Mac OS 9.X, Mac OS X (through 10.4); SunOS, Solaris; AIX, z/OS; OpenVMS). Some were frustrating. Some tolerable. Some were “nice except for…”. OS X actually started out as seemingly “nice” until every single release contained a breaking change to some major API and they then decided to flip-off everyone who had bought a Mac as little as two years earlier with the release of Snow Leopard without PPC support. Windows 7 is the first one that’s just “nice” without any qualifiers. There are so many little features that add up to make it nice. Today’s Quicktip is one of them. Quicktip 1: Create a Library for your Code One thing I particularly like about Windows 7 is the Libraries feature in Explorer. Specifically the fact that you can create custom ones. I used to spend a lot of time opening new Explorer windows and navigating my various Visual Studio projects folders. Custom libraries allowed me to simplify that whole process. I now simply go to my “Code” library and there it all is. Adding a new library is easy. Open an Explorer window. If you aren’t in your Libraries when it opens, navigate to Libraries. Click the “New library” button. Give it a name. Then right click on the new library you created and go to “Properties”. Click the “Include a folder…” button. Choose the folder you want and press “Include folder”. Voilà! If you wish to add more, simply click “Include a folder…” again and repeat. It’s true that this is just a small time saver. But it’s one of those things that just adds a really nice touch. ------------------------ In a separate note, just before Christmas I finally finished and published my new website: http://www.bobtacoindustries.com/ . I waited to post here about it until I found time to incorporate a few things I hadn’t had the time to do when I pushed it out for its “soft open”. Most of them are now done and so my site is now formally open. I have no plans or intentions of moving my blog ( http://blog.bobtacoindustries.com/ points here). I quite like it here, both in terms of the interface and also in terms of the concept (and realization thereof) of pooling geek bloggers to create a pool of knowledge and helpful tips, tricks, techniques, and advice. I created it simply because I felt that it was time to have a website as I venture further into my return to the land of software development. The “For Devs” section should hopefully be useful to developers, particularly the links section. It’s my curated list of sites that I regularly visit to solve problems, to help answer questions on Twitter and the AppHub forums, and to learn new things. I’ll be adding links to it periodically and will be including topic areas as I become acquainted with them enough to form a proper list. WPF will likely be the first topic area added. If there are any links you think I should add to the existing topics, let me know! I warn in advance that I’m less inclined to add blogs; there are simply too many good blogs and I do not want to have hundreds per topic area. So blogs are limited primarily, though not exclusively, to acknowledged experts in the subject area who generally blog regularly about it and who usually are part of the team that develops the product or technology in question. I’m much more amenable to including individual blogs posts in the techniques subcategory in the appropriate topic area. Ultimately, it’s a collection of things I find interesting and helpful. So please no hard feelings if I don’t add a link you think is awesome. I may well think it’s awesome too, but conclude that it doesn’t fit with my goals for the dev links area.

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  • Research about best way to present multiple products on one page

    - by Michael Dibbets
    I am updating a webshop page. This is a fairly simple page that displays all the products that we currently sell. The page in development is visible here ( https://www.ortho.nl/wwebshop ). Now I was curious, and since I can't find anything via google etc..(probaly don't know the right keywords) what the best way is to present multiple products on one page. Should you use borders? Should you use colours? Which colours? what kind of tweaks will direct the customers attention to the right place? Does anyone know from experience or via research(and could you point me in the right direction to find that research) what the best way to present products is so conversion/clickthrough is optimised?

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  • How to "cast" from generic List<> to ArrayList

    - by Michael Freidgeim
    We are writing new code using generic List<> , e.g. List<MyClass>.   However we have legacy functions, that are expect ArrayList as a parameter. It is a second time, when I and my colleague asked, how to "cast" generic List<MyClass> to ArrayList. The answer is simple- just use ArrayList constructor with ICollection parameter. Note that it is not real cast, it  copies  references to ArrayList. var list=new List<MyClass>(); //Fill list items ArrayList al=new ArrayList(list);//"cast"-

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  • AccelerometerInput XNA GameComponent

    - by Michael B. McLaughlin
    Bad accelerometer controls kill otherwise good games. I decided to try to do something about it. So I create an XNA GameComponent called AccelerometerInput. It’s still a beta project but you are welcome to try it, use it, modify it, etc. I’m releasing under the terms of the Microsoft Public License. Important info: First, it only supports tilt-style controls currently. I have not implemented motion-style controls yet (and make no promises as to when I might find time to do so). Second, I commented it heavily so that you can (hopefully) understand what it is doing. Please read the comments and examine the sample game for a usage overview. There are configurable parameters which I encourage you to make use of (both by modifying the default values where your testing shows it to be appropriate and also by implementing a calibration mechanism in your game that lets the user adjust those configurable values based on his or her own circumstances). Third, even with this code, accelerometer controls are still a fairly advanced topic area; you will likely find nothing but disappointment if you simply plunk this into some project without testing it on a device (or preferably on several devices). Fourth, if you do try this code and find that something doesn’t work as expected on your phone, please let me know as I want to improve it and can only do so with your help. Let me know what phone model it is, what you tried doing, what you expected, and what result you had instead. I may or may not be able to incorporate it into the code, but I can let others know at the very least so that they can make appropriate modifications to their games (I’m hopeful that all phones are reasonably similar in their workings and require, at most, a slight calibration change, but I simply don’t know). Fifth, although I’ll do my best to answer any questions you may have about it, I’m very busy with a number of things currently so it might take a little while. Please look through the code and examine the comments and sample game first before asking any questions. It’s likely that the answer is in there. If not, or if you just aren’t really sure, ask away. Sixth, there are differences between a portrait-mode game and a landscape mode game (specifically in the appropriate default tilt adjustment for toward the user/away from the user calculations). This is documented and the default is set for landscape. If you use this for a portrait game, make the appropriate change (look for the TODO: comment in AccelerometerInput.cs). Seventh, no provision whatsoever is made for disabling screen locking. It is up to you to implement that and to take appropriate measures to detect when the user has been idle for too long and timeout the game. That code is very game-specific. If you have questions about such matters, consult the relevant MSDN documentation and, if you still have questions, visit the App Hub forums and ask there. I answer questions there a lot and so I may even stumble across your question and answer it. But that’s a much better forum than the comments section here for questions of that sort so I would appreciate it if you asked idle detection-related questions there (or on some other suitable site that you may be more familiar and comfortable with). Eighth, this is an XNA GameComponent intended for XNA-based games on WP7. A sufficiently knowledgeable Silverlight developer should have no problem adapting it for use in a Silverlight game or app. I may create a Silverlight version at some point myself. Right now I do not have the time, unfortunately. Ok. Without further ado: http://www.bobtacoindustries.com/developers/utils/AccelerometerInput.zip Have a great St. Patrick’s Day!

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  • TGIF: Engagement Wrap-up

    - by Michael Snow
    We've had a very busy week here at Oracle and as we build up to Oracle OpenWorld starting in less than 10 days - it doesn't look like things will be slowing down. Engagement is definitely in the air this week. Our friend, John Mancini published a great article entitled: "The World of Engagement" on his Digital Landfill blog yesterday and we hosted a great webcast with R "Ray" Wang from Constellation Research yesterday on the "9 C's of Engagement". 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} I wanted to wrap-up the week with some key takeaways from our webcast yesterday with Ray Wang. If you missed the webcast yesterday, fear not - it is now available  On-Demand. We'll leave you this week with lots of questions about how to navigate these churning waters of engagement. Stay tuned to the Oracle WebCenter Social Business Thought Leaders Webcast Series as we fuel this dialogue. 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Company Culture Does company support a culture of putting customer satisfaction ahead of profits? Does culture promote creativity and cross functional employee collaboration? Does culture accept different views of multi-generational workforce? Does culture promote employee training and skills development Does culture support upward mobility and long term retention? Does culture support work-life balance? Does the culture provide rewards for employee for outstanding customer support? Channels What are the current primary channels for customer communications? What do you think will be the primary channels in two years? Is company developing support model for emerging channels? Do all channels consistently deliver the same level of customer support? Do you know the cost per transaction across all channels? Do you engage customers proactively across multiple channels? Do all channels have access to the same customer information? Community Does company extend customer support into virtual communities of interest? Does company facilitate educating users through its virtual communities? Does company mine its customer’s experience into useful data? Does company increase the value for customers through using data to deliver new products and services? Does company support two way interactions with its customers through communities of interest? Does company actively support social CRM, online communities and social media markets? Credibility Does company market its trustworthiness through external certificates such as business licenses, BBB certificates or other validations? Does company promote trust through customer testimonials and case studies on ethical business practices? Does company promote truthful market campaigns Does company make it easy for customers to complain? Does company build its reputation for standing behind its products with guarantees for satisfaction? Does company protect its customer data with high security measures> Content What sources do you use to create customer content? Does company mine social media and blogs for customer content? How does your company sort, store and retain its customer content? How frequently does content get updated? What external sources do you use for customer content? How many responses are typically received from a knowledge management system inquiry? Does your company use customer content to design and develop new product and services? Context Does your company market to customers in clusters or individually? Does your company customize its messages and personalize them to specific needs of each individual customer? Does your company store customer data based on their past behaviors, purchases, sentiment analysis and current activities? Does your company manage customer context according to channels used? For example identify personal use channels versus business channels? What is your frequency of collecting customer activities across various touch points? How is your customer data stored and analyzed? Is contextual data used for future customer outreach? Cadence Which channels does your company measure-web site visits, phone calls, IVR, store visits, face to face, social media? Does company make effective use of cross channel marketing to promote more frequent customer engagement? Does your company rate the patterns relevant for your product or service and monitor usage against this pattern? Does your company measure the frequency of both online and offline channels? Does your company apply metrics to the frequency of customer engagements with product or services revenues? Does your company consolidate data for customer engagement across various channels for a complete view of its customer? Catalyst Does company offer coupon discounts? Does company have a customer loyalty program or a VIP membership program? Does company mine customer data to target specific groups of buyers? Do internal employees serve as ambassadors for customer programs? Does company drive loyalty through social media loyalty programs? Does company build rewards based on using loyalty data? Does company offer an employee incentive program to drive customer loyalty?

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  • Index independent character comparison within text blocks

    - by Michael IV
    I have the following task: developing a program where there is a block of sample text which should be typed by user. Any typos the user does during the test are registered. Basically, I can compare each typed char with the sample char based on caret index position of the input, but there is one significant flaw in such a "naive" approach. If the user typed mistakenly more letters than a whole string has, or inserted more white spaces between the string than should be, then the rest of the comparisons will be wrong because of the index offsets added by the additional wrong insertions. I have thought of designing some kind of parser where each string (or even a char ) is tokenized and the comparisons are made "char-wise" and not "index-wise," but that seems to me like an overkill for such a task. I would like to get a reference to possibly existing algorithms which can be helpful in solving this kind of problem.

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