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• SQL SERVER – What is a Technology Evangelist?

  - by pinaldave

  When you hear that someone is an “evangelist” the first thing that might pop into your mind is the Christian church.  In fact, the term did come from Christianity, and basically means someone who spreads the news about their faith.  In the technology world, the same definition is true. Technology evangelists are individuals who, professionally or in their spare time, spread the news about the latest new products.  Sounds like a salesperson, right?  No they are absolutely different. Salespeople also keep up to date with a large number of people, and like to convince others to buy their product – and some will go to any lengths to sell!  An evangelist, on the other hand, is brutally honest about the product, even if sometimes it means not making a sale.  An evangelist is out there to tell the TRUTH.  A salesperson needs to make sales. An Evangelist offers a Solution independent of Technology used – a Salesperson offers Particular Technology. With this definition in mind, you can probably think of a few technology evangelists you already know.  Maybe it’s a relative or a neighbor, someone who loves keeping up with the latest trends and is always willing to tell you about them if you ask even the simplest question.  And, in fact, they probably are evangelists and don’t even know it.  For a long time, the work of technology evangelism was in the hands of community and community technology leaders. Luckily now various organizations have understood the importance of the community and helping community to reach their goals. This has lead them to create role of “Technology Evangelists”. Let me talk about one of the most famous Evangelist of the SQL Server technology. Technology Evangelist only belongs to technology and above any country, race, location or any other thing. They are dedicated to the technology. Vinod Kumar is such a man, who have given a lot to community. For years he was a Technology Evangelist for Microsoft, and maintained a blog that was dedicated to spreading his enthusiasm for his favorite products.  He is one of the most respected Evangelists in the field, and has done a lot of work to define the job for other professionals. Vinod’s career has since progressed to the Microsoft Technology Center (read his post), but he is continuing to be a strong presence in the evangelism community.  I have a lot of respect for Vinod.  He has done a lot for the community and technology evangelism.  Everybody has dream to serve community the way he does, and he is a great role model for evangelists everywhere. On his blog, Vinod created one of the best descriptions of a Technology Evangelist.  It defined the position and also made the distinction between evangelist and salesperson extremely clear.  I will include the highlights of that list here, because no one can say it better than Vinod: Bundle of energy – Passion is their middle name Wonderful Story tellers Empathy, Trust, Loyalty, Openness, Accessibility and Warmth Technology Enthusiast – Doers Love people, people and more people – Community oriented Unique Style and Leadership qualities !!! Self-Confident, Self-Motivated but a student (To read the full list, see: Evangelism Beyond Borders with Evangelists) His blog is a must-read for anyone interested in technology evangelism as a career or simply a hobby.  His advice about how to gain an audience and become a trusted advisor is the best in the business. I think there is an evangelist in everyone. I, too, consider myself a technology evangelist.  Regular readers of this blog will recognize that I am dedicated to bringing information to the masses, and that I pride myself on being both brutally and honest and giving every product fair consideration. I think there is no better way of saying following subject. “Once an Evangelist – Always an Evangelist!” Reference: Pinal Dave (http://blog.SQLAuthority.com)     Filed under: About Me, Database, MVP, Pinal Dave, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority News, T SQL, Technology Tagged: Evangelist

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• So No TECH job so far.

  - by Ratman21

  O I found some temp work for the US Census and I have managed to keep the house (so far) but, it looks like I/we are going to have to do a short sale and the temp job will be ending soon.   On top of that it looks like the unemployment fund for me is drying up. I will have about one month left after the Census job is done. I am now down to Appling for work at the KFC.   This is type a work I started with, before I was a tech geek and really I didn’t think I would be doing this kind of work in my later years but, I have a wife and kid. So I got to suck it up and do it.   Oh and here is my new resume…go ahead I know you want to tare it up. I really don’t care any more.   Scott L. Newman 45219 Dutton Way, Callahan, FL32011 H: (904)879-4880 C: (352)356-0945 E: [email protected] Web:  http://beingscottnewman.webs.com/                                                       ______                                                                                 OBJECTIVE To obtain a Network or Technical support position     KEYWORD SUMMARY CompTIA A+, Network+, and Security+ Certified., Network Operation, Technical Support, Client/Vendor Relations, Networking/Administration, Cisco Routers/Switches, Helpdesk, Microsoft Office Suite, Website Design/Dev./Management, Frame Relay, ISDN, Windows NT/98/XP, Visio, Inventory Management, CICS, Programming, COBOL IV, Assembler, RPG   QUALIFICATIONS SUMMARY Twenty years’ experience in computer operations, technical support, and technical writing. Also have two and half years’ experience in internet / intranet operations.   PROFESSIONAL EXPERIENCE October 2009 – Present*   Volunteer Web site and PC technician – Part time       True Faith Christian Fellowship Church – Callahan, FL, Project: Create and maintain web site for Church to give it a worldwide exposure Aug 2008 – September 2009:* Volunteer Church sound and video technician – Part time      Thomas Creek Baptist Church – Callahan, FL   *Note Jobs were for the learning and/or keeping updated on skills, while looking for a tech job and training for new skills.   February 2005 to October 2008: Client Server Dev/Analyst I, Fidelity National Information Services, Jacksonville, FL (FNIS acquired Certegy in 2005 and out of 20 personal, was one of three kept on.) August 2003 to February 2005: Senior NetOps Operator, Certegy, St.Pete, Fl. (August 2003, Certegy terminated contract with EDS and out of 40 personal, was one of six kept on.) Projects: Creation and update of listing and placement for all raised floor equipment at St.Pete site. Listing was made up of, floor plan of the raised floor and equipment racks diagrams showing the placement of all devices using Visio. This was cross-referenced with an inventory excel document showing what dept was responsible for each device. Sole creator of Network operation and Server Operation procedures guide (NetOps Guide).  Expertise: Resolving circuit and/or router issues or assist circuit carrier in resolving issue from the company Network Operation Center (NOC). As well as resolving application problems or assist application support in resolution of it.     July 1999 to August 2003: Senior NetOps Operator,EDS (Certegy Account), St.Pete, FL Same expertise and on going projects as listed above for FNIS/Certegy. (Equifax outsourced the NetOps dept. to EDS in 1999)         January 1991 to July 1999: NetOps/Tandem Operator, Equifax, St.Pete & Tampa, FL Same as all of the above for FNIS/Certegy/EDS except for circuit and router issues   EDUCATION ? New Horizons Computer Learning Center, Jacksonville, Florida - CompTIA A+, Security+, and     Network+ Certified.                        Currently working on CCNA Certification 07/30/10 ? Mott Community College, Flint, Michigan – Associates Degree - Data Processing and General Education ? Currently studying Japanese

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• A Letter for Your CEO About Social Marketing’s Future

  - by Mike Stiles

  We’ll leave it to you to decide if or how to sneak this in front of them. Dear Chief: This social marketing thing looks serious. It’s gone beyond having a Facebook page and putting our info and a few promotions on it. It’s seriously disrupting how we’ve always done marketing. And its implications reach well beyond marketing. My concern is that we stay positioned ahead of these changes and are prepared to embrace, adapt and capitalize on these new capabilities as opposed to spending valuable time and money trying to shoehorn social into “the way we’ve always done things.” I’m also concerned about what happens if our competition executes on this before we do. The days of being able to impose our ad messaging on the masses to great effect are numbered. The public now has the tech tools and ability to filter out things that are irrelevant to them. And frankly, spending ad dollars to reach unlikely prospects isn’t the most efficient path for us either. Today, our customers have to genuinely love what we do. That starts with a renewed, customer-centric focus on the quality and usability of our product. If their experience with it is bad, they now have very connected, loud voices that will testify against us. We can’t afford that. Next, their customer service experience, before and after the sale, has to be a pleasant surprise. That requires truly knowing our customers and listening to them. Lip service won’t cut it. We have to get and use as much data on the customer as possible, interact with them wherever they want to interact with us, and commit to impressing them. If we do, they’ll get out there and advertise for us. Since peer-to-peer recommendation is the most effective marketing, that’s money in the bank. Social marketing is about forming relationships, same as how individuals use social. We want them to know us, trust us, and get real value from knowing us. That requires honesty and transparency that before now might have been uncomfortable. I propose that if we clearly make everything we do about our customers’ wants and needs, we’ll have nothing to hide. It will solidify customer loyalty, retention, and thus, revenue. These things can’t happen without certain tools and structural changes in the organization. There are social cloud platforms that integrate social management into all of the necessary areas: CRM, customer service, sales, marketing automation, content marketing, ecommerce, etc. This is will give us a real-time, complete view of the customer so their every interaction with us is attentive, personalized, accurate, relevant, and satisfying. Without it, we’re just a collage of disjointed systems, each gathering data that informs only its own departmental silo. The customer is voluntarily giving us everything we need to know about them to win them over, but we have to start listening and putting the pieces together. There’s still time. Brands are coming to terms with this transition to the socially enabled enterprise, but so far they aren’t moving very fast. Like us, they’re dealing with long-entrenched technologies and processes. CMO’s and CIO’s have to form new partnerships. Content operations have to be initiated and properly staffed and funded. Various departments must be able to utilize interconnected big data. What will separate the winners from the losers? Well chief, that’s why I’m writing you. It’s in your hands. These initiatives won’t get the kind of priority and seriousness that inspire actual deadlines & action unless they come from your desk. You have to be the champion of customer centricity. You have to be our change agent. You have to be our innovator. Otherwise, it’s going to be business as usual, and that puts us in a very vulnerable place. Sincerely, Your Team @mikestilesPhoto: Gary Scott, stock.xchng

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• Bancassurers Seek IT Solutions to Support Distribution Model

  - by [email protected]

  Oracle Insurance's director of marketing for EMEA, John Sinclair, attended the third annual Bancassurance Forum in Vienna last month. He reports that the outlook for bancassurance in EMEA remains positive, despite changing market conditions that have led a number of bancassurers to re-examine their business models. Vienna is at the crossroads between mature Western European markets, where bancassurance is now an established best practice, and more recently tapped Eastern European markets that offer the greatest growth potential. Attendance at the Bancassurance Forum was good, with 87 bancassurance attendees, most in very senior positions in the industry. The conference provided the chance for a lively discussion among bancassurers looking to keep abreast of the latest trends in one of Europe's most successful distribution models for insurance. Even under normal business conditions, there is a great demand for best practice sharing within the industry as there is no standard formula for success.  Each company has to chart its own course and choose the strategies for sales, products development and the structure of ownership that make sense for their business, and as soon as they get it right bancassurers need to adapt the mix to keep up with ever changing regulations, completion and economic conditions.  To optimize the overall relationship between banking and insurance for mutual benefit, a balance needs to be struck between potentially conflicting interests. The banking side of the house is looking for greater wallet share from its customers and the ability to increase profitability by bundling insurance products with higher margins - especially in light of the recent economic crisis, where margins for traditional banking products are low and completion high. The insurance side of the house seeks access to new customers through a complementary distribution channel that is efficient and cost effective. To make the relationship work, it is important that both sides of the same house forge strategic and long term relationships - irrespective of whether the underlying business model is supported by a distribution agreement, cross-ownership or other forms of capital structure. However, this third annual conference was not held under normal business conditions. The conference took place in challenging, yet interesting times. ING's forced spinoff of its insurance operations under pressure by the EU Commission and the troubling losses suffered by Allianz as a result of the Dresdner bank sale were fresh in everyone's mind. One year after markets crashed, there is now enough hindsight to better understand the implications for bancassurance and best practices that are emerging to deal with them. The loan-driven business that has been crucial to bancassurance up till now evaporated during the crisis, leaving bancassurers grappling with how to change their overall strategy from a loan-driven to a more diversified model.  Attendees came to the conference to learn what strategies were working - not only to cope with the market shift, but to take advantage of it as markets pick up. Over the course of 14 customer case studies and numerous analyst presentations, topical issues ranging from getting the business model right to the impact on capital structuring of Solvency II were debated openly. Many speakers alluded to the need to specifically design insurance products with the banking distribution channel in mind, which brings with it specific requirements such as a high degree of standardization to achieve efficiency and reduce training costs. Moreover, products must be engineered to suit end consumers who consider banks a one-stop shop. The importance of IT to the successful implementation of bancassurance strategies was a theme that surfaced regularly throughout the conference.  The cross-selling opportunity - that will ultimately determine the success or failure of any bancassurance model - can only be fully realized through a flexible IT architecture that enables banking and insurance processes to be integrated and presented to front-line staff through a common interface. However, the reality is that most bancassurers have legacy IT systems, which constrain the businesses' ability to implement new strategies to maintaining competitiveness in turbulent times. My colleague Glenn Lottering, who chaired the conference, believes that the primary opportunities for bancassurers to extract value from their IT infrastructure investments lie in distribution management, risk management with the advent of Solvency II, and achieving operational excellence. "Oracle is ideally suited to meet the needs of bancassurance," Glenn noted, "supplying market-leading software for both banking and insurance. Oracle provides adaptive systems that let customers easily integrate hybrid business processes from both worlds while leveraging existing IT infrastructure." Overall, the consensus at the conference was that the outlook for bancassurance in EMEA remains positive, despite changing market conditions that have led a number of bancassurers to re-examine their business models. John Sinclair is marketing director for Oracle Insurance in EMEA. He has more than 20 years of experience in insurance and financial services.    

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• Exposed: Fake Social Marketing

  - by Mike Stiles

  Brands and marketers who want to build their social popularity on a foundation of lies are starting to face more of an uphill climb. Fake social is starting to get exposed, and there are a lot of emperors getting caught without any clothes. Facebook is getting ready to do a purge of “Likes” on Pages that were a result of bots, fake accounts, and even real users who were duped or accidentally Liked a Page. Most of those accidental Likes occur on mobile, where it’s easy for large fingers to hit the wrong space. Depending on the degree to which your Page has been the subject of such activity, you may see your number of Likes go down. But don’t sweat it, that’s a good thing. The social world has turned the corner and assessed the value of a Like. And the verdict is that a Like is valuable as an opportunity to build a real relationship with a real customer. Its value pales immensely compared to a user who’s actually engaged with the brand. Those fake Likes aren’t doing you any good. Huge numbers may once have impressed, but it’s not fooling anybody anymore. Facebook’s selling point to marketers is the ability to use a brand’s fans to reach friends of those fans. Consequently, there has to be validity and legitimacy to a fan count. Speaking of mobile, Trademob recently reported 40% of clicks are essentially worthless, because 22% of them are accidental (again with the fat fingers), while 18% are trickery. Publishers will but huge banner ads next to tiny app buttons to increase the odds of an accident. Others even hide a banner behind another to score 2 clicks instead of 1. Pontiflex and Harris Interactive last year found 47% of users were more likely to click a mobile ad accidentally than deliberately. Beyond that, hijacked devices are out there manipulating click data. But to what end for a marketer? What’s the value of a click on something a user never even saw? What’s the value of a seen but accidentally clicked ad if there’s no resulting transaction? Back to fake Likes, followers and views; they’re definitely for sale on numerous sites, none of which I’ll promote. $5 can get you 1,000 Twitter followers. You can even get followers targeted by interests. One site was set up by an unemployed accountant out of his house in England. He gets them from a wholesaler in Brooklyn, who gets them from a 19-year-old supplier in India. The unemployed accountant is making $10,000 a day. That means a lot of brands, celebrities and organizations are playing the fake social game, apparently not coming to grips with the slim value of the numbers they’re buying. But now, in addition to having paid good money for non-ROI numbers, there’s the embarrassment factor. At least a couple of sites have popped up allowing anyone to see just how many fake and inactive followers you have. Britain’s Fake Follower Check and StatusPeople are the two getting the most attention. Enter any Twitter handle and the results are there for all to see. Fake isn’t good, period. “Inactive” could be real followers, but if they’re real, they’re just watching, not engaging. If someone runs a check on your Twitter handle and turns up fake followers, does that mean you’re suspect or have purchased followers? No. Anyone can follow anyone, so most accounts will have some fakes. Even account results like Barack Obama’s (70% fake according to StatusPeople) and Lady Gaga’s (71% fake) don’t mean these people knew about all those fakes or initiated them. Regardless, brands should realize they’re now being watched, and users are judging the legitimacy of their social channels. Use one of any number of tools available to assess and clean out fake Likes and followers so that your numbers are as genuine as possible. And obviously, skip the “buying popularity” route of social marketing strategy. It doesn’t work and it gets you busted…a losing combination.

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• Guest blog: A Closer Look at Oracle Price Analytics by Will Hutchinson

  - by Takin Babaei

  Overview:  Price Analytics helps companies understand how much of each sale goes into discounts, special terms, and allowances. This visibility lets sales management see the panoply of discounts and start seeing whether each discount drives desired behavior. In Price Analytics monitors parts of the quote-to-order process, tracking quotes, including the whole price waterfall and seeing which result in orders. The “price waterfall” shows all discounts between list price and “pocket price”. Pocket price is the final price the vendor puts in its pocket after all discounts are taken. The value proposition: Based on benchmarks from leading consultancies and companies I have talked to, where they have studied the effects of discounting and started enforcing what many of them call “discount discipline”, they find they can increase the pocket price by 0.8-3%. Yes, in today’s zero or negative inflation environment, one can, through better monitoring of discounts, collect what amounts to a price rise of a few percent. We are not talking about selling more product, merely about collecting a higher pocket price without decreasing quantities sold. Higher prices fall straight to the bottom line. The best reference I have ever found for understanding this phenomenon comes from an article from the September-October 1992 issue of Harvard Business Review called “Managing Price, Gaining Profit” by Michael Marn and Robert Rosiello of McKinsey & Co. They describe the outsized impact price management has on bottom line performance compared to selling more product or cutting variable or fixed costs. Price Analytics manages what Marn and Rosiello call “transaction pricing”, namely the prices of a given transaction, as opposed to what is on the price list or pricing according to the value received. They make the point that if the vendor does not manage the price waterfall, customers will, to the vendor’s detriment. It also discusses its findings that in companies it studied, there was no correlation between discount levels and any indication of customer value. I urge you to read this article. What Price Analytics does: Price analytics looks at quotes the company issues and tracks them until either the quote is accepted or rejected or it expires. There are prebuilt adapters for EBS and Siebel as well as a universal adapter. The target audience includes pricing analysts, product managers, sales managers, and VP’s of sales, marketing, finance, and sales operations. It tracks how effective discounts have been, the win rate on quotes, how well pricing policies have been followed, customer and product profitability, and customer performance against commitments. It has the concept of price waterfall, the deal lifecycle, and price segmentation built into the product. These help product and sales managers understand their pricing and its effectiveness on driving revenue and profit. They also help understand how terms are adhered to during negotiations. They also help people understand what segments exist and how well they are adhered to. To help your company increase its profits and revenues, I urge you to look at this product. If you have questions, please contact me. Will HutchinsonMaster Principal Sales Consultant – Analytics, Oracle Corp. Will Hutchinson has worked in the business intelligence and data warehousing for over 25 years. He started building data warehouses in 1986 at Metaphor, advancing to running Metaphor UK’s sales consulting area. He also worked in A.T. Kearney’s business intelligence practice for over four years, running projects and providing training to new consultants in the IT practice. He also worked at Informatica and then Siebel, before coming to Oracle with the Siebel acquisition. He became Master Principal Sales Consultant in 2009. He has worked on developing ROI and TCO models for business intelligence for over ten years. Mr. Hutchinson has a BS degree in Chemical Engineering from Princeton University and an MBA in Finance from the University of Chicago.

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• SQL Authority News – Secret Tool Box of Successful Bloggers: 52 Tips to Build a High Traffic Top Ranking Blog

  - by Pinal Dave

  When I started this blog, it was meant as a bookmark for myself for helpful tips and tricks.  Gradually, it grew into a blog that others were reading and commenting on.  While SQL and databases are my first love and the reason I started this blog, the side effect was that I discovered I loved writing.  I discovered a secret goal I didn’t even know I wanted – I wanted to become an author.  For a long time, writing this blog satisfied that urge.  Gradually, though, I wanted to see my name in print. 12th Book Over the past few years I have authored and co-authored a number of books – they are all based on my knowledge of SQL Server, and were meant to spread my years of experience into the world, to share what I have learned with my community.  I currently have elevan of these “manuals” available for sale.  As exciting as it was to see my name in print, I still felt that there was more I could do as an author. That is when I realized that I am more than just a SQL expert.  I have been writing this blog now for more than 10 years, and it grew from a personal bookmark to a thriving website with over 2 million views per month.  I thought to myself “I could write a book about how to create a successful blog!”  And that is exactly what I did.  I am extremely excited to share with all of you my new book – “Secret Toolbox of Successful Bloggers.” A Labor of Love This project has been a labor of love for me.  It started out as a series for this blog – I would post one article a week until I felt the topic had been covered.  I found that as I wrote, new topics kept popping up in my mind, and eventually this small blog series grew into a full book.  The blog series was large enough to last a whole year, so I definitely thought that it could be a full book.  Ideas on how to become a successful blogger were so frequent that, I will admit, I feel like there is so much I left out of this book.  I had a lot more to say than I originally thought! I am so excited to be sharing this book with all of you.  I am so passionate about this topic, and I feel like there are so many people who can benefit from this book.  I know that when I started this blog, I did not know what I was doing, and I would have loved a “helping hand” to tell what to do and what not to do.  If this book can act that way to any of my readers, I feel it is a success. Rules of Thumb If you are interested in the topic of becoming a blogger, as you read this book, keep in mind that it is suggestions only.  Blogging is so new to the world that while there are “rules of thumb” about what to do and what not to do, a map of steps (“first, do x, then do y”) is not going to work for every single blogger.  This book is meant to encourage new bloggers to put their content out there in the world, to be brave and create a community like the one I have here at SQL Authority.  I have gained so much from this community, I wanted to give something back, and this book is just one small part. I hope that everyone who reads this books finds at least one helpful tip, and that everyone can experience the joy of blogging.  That is the whole reason I wrote this book, and what I hope everyone takes away from it. Where Can You Get It? You can get the book from following URL: Kindle eBook | Print Book Reference: Pinal Dave (http://blog.SQLAuthority.com)Filed under: About Me, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority Author Visit, T SQL

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• History of Mobile Technology

  - by David Dorf

  Over the last ten years, mobile phones have gone through several incremental technology leaps that have added capabilities that impact the retail industry.  I've listed the six major ones below, along with their long-lasting impact. 1. Location In the US, the FCC required mobile phones to implement E911 (emergency calls) by 2006, requiring the caller to be located to within 300 meters.  Back in 2000, GPS was opened up for civilian use, and by 2004 Qualcomm had figured out how to use GPS in mobile phones.  So mobile operators moved from cell tower triangulation to GPS, principally for E911.  But then lots of other uses became apparent, especially navigation.  The earliest mobile apps from retailers made it easy to find nearby stores, and companies are looking at ways to use WiFi triangulation inside stores. 2. Computer Vision In 1997 Philippe Kahn shared a photo of his newborn using a mobile phone thus launching the popularity of instant visual communications.  Over the years the quality of the cameras got better, reaching the point where barcodes could be read around 2008.  That's when Occipital came on the scene with their Red Laser application, which was eventually acquired by eBay.  This opened up the ability for consumers to easily price compare inside stores.  Other interesting apps included Tesco's Wine Finder and Amazon's Price Checker, both allowing products to be identified by picture. 3. Augmented Reality Once the mobile phone had GPS, a video camera, and compass functionality it was suddenly possible to overlay digital information on the screen in real-time.  Yelp, which was using GPS to find nearby merchants, created a backdoor called Monocle on the iPhone that showed nearby merchants overlayed on the video camera view.  Today AR apps are mostly used by retailers for marketing, like Moosejaw's app that undresses models in their catalog. 4. Geo-Fencing So if we're able to track the location of a mobile phone, why not use that context to offer timely information?  My first experience with geo-fencing came courtesy of North Face, the outdoor enthusiast store. When a mobile phone enters a predetermined area, like near a store, a text message is sent to phone with an offer or useful information.  Of course retailers can geo-fence their competitors as well and find out which customers are aren't so loyal. 5. Digital Wallet Mobile payments leverage different technologies such as NFC, QRCodes, bluetooth, and SMS to facilitate communication between the consumers's phone and the retailer's point-of-sale. The key here is the potential to consolidate loyalty cards, coupons, and bank cards into the mobile phone and enable faster checkout.  Nobody does this better than Starbucks today, but McDonald's and Duncan Donuts aren't far behind.  Google, Isis, Paypal, Square, and MCX are all vying for leadership in this area.  If NFC does finally take off, it will be leveraged by retailers in more places than just the POS. 6. Voice Response Mobile Phones have had the ability to interpret simple voice commands for a while, but Google and Amazon were the first to use voice to allow searches for products.  Allowing searches by text, barcode, and voice makes it easy to comparison shop in the aisles.  Walmart even uses voice to build shopping lists, and if the Siri API is even opened we could see lots more innovation in this area.

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• Impressions of Pivotal Tracker

  Pivotal Tracker is a free, online agile project management system. Ive been using it recently to better communicate to customers about the current state of our project. In Pivotal Tracker, the unit of work is a story and stories are arranged into iterations or delivery cycles. Stories can be any level of granularity you want, but the idea is to use stories to communicate clearly to customers, so you dont want to write a novel. You especially dont want to write a list of detailed programming tasks. A good story for a point of sale system might be: Allow managers to override the price of an item while ringing up a customer. A less useful story: Script out the process of adding a manager flag to the user table and stage that script into the deploy directory. Stories are estimated using a point scale, by default 1, 2 or 3. Iterations are then automatically laid out by combining enough tasks to fill the point total for that period of time. You have to start with a guess on how many points your team can do in an iteration, then adjust with real data as you complete iterations. This is basic agile methodology, but where Pivotal Tracker adds value is that it automatically and graphically lays out iterations for you on your project site. This makes communication and planning easy. Compiling release notes is no longer painful as it has been clear from the outset what work is going on. While I much prefer Pivotal Trackers customer facing interface over what we used previously (TFS), I see a couple of gaps. First, I have not able to make much headway with the reporting tools. Despite my complaints about TFS, it can produce some nice reports. Second, its not clear where if at all, Id keep track of purely internal tasks. Im talking about server maintenance, cleaning up source control, checking back on some code which you never quite felt right about. Theres no purpose in cluttering up an iteration backlog with these items, but if you dont track them, you lose them. Im not sure what a good answer for that is. One gap I thought Id see, which I dont, is more granular dev tasks. If Im implementing a story, Ill write out the steps and track my progress, but really, those steps arent useful to anybody but me. The only time Ive found that level of detail really useful is when my tasks are defined at too high a level anyway or when Im working with someone who needs more coaching and might not be able to finish a story in time without some scaffolding to get them going. You can learn more about Pivotal Tracker at: http://www.pivotaltracker.com/learnmore.   --- Relevant Links --- A good intro to stories: http://www.agilemodeling.com/artifacts/userStory.htmDid you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• Business School graduate joins Oracle

  - by jessica.ebbelaar(at)oracle.com

  My name is Mathias, I work as an Applications Inside Sales Rep for the French market, and I’d like to give you a brief snapshot of my experience at Oracle. First things first, how did you hear about Oracle? Where have you seen the sharp and recognizable red logo? Was it in Charles de Gaulle Airport when your eyes crossed the 20-metre banner with a picture of a strange big machine in the middle? Was it through reading the Forbes 10 top IT companies worldwide ranking? Or is it because IT is your thing and you cannot but know one of the “big four”? Meeting with a Grenoble Alumnus My story is a little different. My plan was to work in sales, in the IT industry. I had heard about Oracle, but my opinion at the time was that this kind of multinational company was way out of reach for a young graduate, even with high enthusiasm and great excitement to be (finally) on the job market. So, I was really surprised when I had an interesting conversation with a top alumnus of my business school. We were at the Grenoble Ecole de Management graduation ceremony (our graduation!), and before the party got really started, I got to chat with her. She told me of the great experience she was getting by living and working in Dublin. She had already figured it all out: “you work with another 100 young people from 10 different nationalities across Europe, you can be based in Dublin, but then once you work really hard you can move to Malaga Spain or other BUs around the world, you can work with different lines of business and learn about new “techy” and business oriented products, move to the field in your home country or elsewhere, etc.” What, what, what? Moving around Europe, trained by the best sales coaches in the world, acquiring strong IT knowledge and getting on board with one of fastest-growing and most watched companies in the world? Well, I was in. The next day (OK, 3 days after, the time to recover), I sent her my CV, and 3 months later I started as a Business Development Consultant at Oracle in Dublin, representing the latest cloud based CRM across the French market. That was 15 months ago. Since then, I moved line of business twice, I’m always learning new things and working with different and senior stakeholders; I have attended hundreds of hours of sales and product training (priceless when you come from a business background); I passed the Dublin Institute of Technology Sales Certification through different trainings given onsite within Oracle; I’ve led projects based around social media and I’ve gotten involved within various sales deals going on my market. Despite all of these great things, two will remain in my spirit: the multiculturalism that I experience every day in the office, and the American style of management - more direct and open than what you can find in “regular French companies”. Sales Progression Board In May 2012, I passed what we call a ‘Sales Progression Board’ to be promoted to an Inside Sales position. I am now in charge of generating revenue through the sale of Oracle applications on my specific territory. Always keeping in my mind my personal ambition: going to the field one day. Interested to join Oracle in the same role as Mathias? Visit http://campus.oracle.com.

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• Get to Know a Candidate (3 of 25): Virgil Goode&ndash;Constitution Party

  - by Brian Lanham

  DISCLAIMER: This is not a post about “Romney” or “Obama”. This is not a post for whom I am voting. Information sourced for Wikipedia. Meet Virgil Goode of the Constitution Party Goode was served as a Republican member of the United States House of Representatives from 1997 to 2009. He represented the 5th congressional district of Virginia. Goode was born in Richmond, Virginia, the son of Alice Clara (née Besecker) and Virgil Hamlin Goode. He has spent most of his life in Rocky Mount. Goode graduated with a B.A. from the University of Richmond (Phi Beta Kappa) and with a J.D. from the University of Virginia School of Law. He also is a member of Lambda Chi Alpha Fraternity and served in the Army National Guard from 1969 to 1975. Goode grew up as a Democrat. He entered politics soon after graduating from law school. At the age of 27, he won a special election to the state Senate from a Southside district as an independent after the death of the Democratic incumbent. One of his major campaign focuses at the time was advocacy for the Equal Rights Amendment. Soon after being elected, he joined the Democrats. Goode wore his party ties very loosely. He became famous for his support of the tobacco industry, expressing his fear that "his elderly mother would be denied 'the one last pleasure' of smoking a cigarette on her hospital deathbed." He was an ardent defender of gun rights while being an enthusiastic supporter of L. Douglas Wilder, who later became the first elected black governor in the history of the United States. At the Democratic Party's state political convention in 1985, Goode nominated Wilder for lieutenant governor. However, while governor, Wilder cracked down on the sale of guns in the state. After the 1995 elections resulted in a 20–20 split between Democrats and Republicans in the State Senate, Goode seriously considered voting with the Republicans on organizing the chamber. Had he done so, the State Senate would have been under Republican control for the first time since Reconstruction (the Republicans ultimately won control outright in 1999). Goode's actions at the time "forced his party to share power with Republican lawmakers in the state legislature," which further upset the Democratic Party. Goode is on the ballot in CA, FL, ID, IO, LA, MI, MN, MS, MI, NJ, NM, NY, NV, ND, OH, SC, SD, TN, UT, VA, WA, WI, WY.  He is a write-in candidate in CA, CT, DC, GA, IL, IN, ME, MD, MA, MO, NC, TX, VT, WV Constitution Party This party was founded as the “U.S. Taxpayers’ Party” and considers itself conservative. The party's platform is predicated on the principles of the nation's founding documents. The party puts a large focus on immigration, calling for stricter penalties towards illegal immigrants and a moratorium on legal immigration until all federal subsidies to immigrants are discontinued.The party absorbed the American Independent Party, originally founded for George Wallace's 1968 presidential campaign. The American Independent Party of California has been an affiliate of the Constitution Party since its founding; however, current party leadership is disputed and the issue is in court to resolve this conflict. The Constitution Party has some substantial support from the Christian Right and in 2010 achieved major party status in Colorado. Learn more about Virgil Goode and Constitution Party on Wikipedia.

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• How much is a subscriber worth?

  - by Tom Lewin

  This year at Red Gate, we’ve started providing a way to back up SQL Azure databases and Azure storage. We decided to sell this as a service, instead of a product, which means customers only pay for what they use. Unfortunately for us, it makes figuring out revenue much trickier. With a product like SQL Compare, a customer pays for it, and it’s theirs for good. Sure, we offer support and upgrades, but, fundamentally, the sale is a simple, upfront transaction: we’ve made this product, you need this product, we swap product for money and everyone is happy. With software as a service, it isn’t that easy. The money and product don’t change hands up front. Instead, we provide a service in exchange for a recurring fee. We know someone buying SQL Compare will pay us $X, but we don’t know how long service customers will stay with us, or how much they will spend. How do we find this out? We use lifetime value analysis. What is lifetime value? Lifetime value, or LTV, is how much a customer is worth to the business. For Entrepreneurs has a brilliant write up that we followed to conduct our analysis. Basically, it all boils down to this equation: LTV = ARPU x ALC To make it a bit less of an alphabet-soup and a bit more understandable, we can write it out in full: The lifetime value of a customer equals the average revenue per customer per month, times the average time a customer spends with the service Simple, right? A customer is worth the average spend times the average stay. If customers pay on average $50/month, and stay on average for ten months, then a new customer will, on average, bring in $500 over the time they are a customer! Average spend is easy to work out; it’s revenue divided by customers. The problem comes when we realise that we don’t know exactly how long a customer will stay with us. How can we figure out the average lifetime of a customer, if we only have six months’ worth of data? The answer lies in the fact that: Average Lifetime of a Customer = 1 / Churn Rate The churn rate is the percentage of customers that cancel in a month. If half of your customers cancel each month, then your average customer lifetime is two months. The problem we faced was that we didn’t have enough data to make an estimate of one month’s cancellations reliable (because barely anybody cancels)! To deal with this data problem, we can take data from the last three months instead. This means we have more data to play with. We can still use the equation above, we just need to multiply the final result by three (as we worked out how many three month periods customers stay for, and we want our answer to be in months). Now these estimates are likely to be fairly unreliable; when there’s not a lot of data it pays to be cautious with inference. That said, the numbers we have look fairly consistent, and it’s super easy to revise our estimates when new data comes in. At the very least, these numbers give us a vague idea of whether a subscription business is viable. As far as Cloud Services goes, the business looks very viable indeed, and the low cancellation rates are much more than just data points in LTV equations; they show that the product is working out great for our customers, which is exactly what we’re looking for!

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• Snap App Windows to Pre-Defined Screen Sections with Acer GridVista

  - by Asian Angel

  The window snapping feature in Windows 7 and the ability to organize monitor(s) into specific gridded sections have both become popular lately. If you love the idea of having both combined in a single software then join us as we look at Acer GridVista. Note: Acer GridVista works with Windows XP, Vista, & 7. It will also work with dual monitors. Setup Acer GridVista comes in a zip file format and at first you might assume that it is portable in nature but it is not. Once you unzip the enclosed folder you will need to double click on “Setup.exe” to install the program. Acer GridVista in Action Once you have installed the program and started it up all that you will notice at first is the new “System Tray Icon”. Here you can see the “Context Menu”… The only menu command that you will likely use most of the time is the “Grid Configuration Command”. Notice that for our single monitor setup that it lists “Display 1”. The “Single Setting” is enabled by default and you can easily choose the layout that best suits your needs. The enabled layout style will always be highlighted in yellow for easy reference. For our example we chose the “Triple (primary at right)” layout style. Each section will be specifically numbered as shown here. Do not worry…the grid and numbers only appear for a moment and then become invisible again until you move an app window into that section/area of your screen. On every regular app window that you open you will notice three new buttons in the upper right corner. Here is what each of these new buttons do: Acer GridVista Extensions (Transparent, Send To Window Grid, About Acer GridVista): Viewable in a drop-down menu Lock To Grid (Enable/Disable): Enabled by default –> Note: Set to disable on a particular window to keep it free of the “grid locking function” Always On Top (Enable/Disable): Disabled by default A good look at the “Extensions Drop-Down Menu” where you can set an app window to be transparent or send it to a specific screen section on your monitor(s). If you open an app it will not automatically lock into a specific section. To lock the window into a specific section drag-and-drop the app window into the desired section. Notice the red outline and highlighted number on “Section 2” below. The red outline and highlighted number serves as an indicator that if you release the app window at that moment it will lock into the outlined/highlighted section. Now that Notepad is locked into “Section 2” you can see that it is maximized within that section. Continue to drag-and-drop your app windows into the appropriate sections as desired…apps can still be reduced to the “Taskbar” the same as before. Options These are the options available for Acer GridVista… Conclusion If you have been wanting the ability to “snap” windows and organize them into specific screen areas then Acer GridVista is definitely a program that you should try out. Links Download Acer GridVista at Softpedia View detailed information at the Acer GridVista Homepage Similar Articles Productive Geek Tips Multitask Like a Pro with AquaSnapHelp Troubleshoot the Blue Screen of Death by Preventing Automatic RebootAdd Windows 7’s AeroSnap Feature to Vista and XPResize Windows to Specific Dimensions Easily With SizerKeyboard Ninja: Assign a Hotkey to any Window TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 Playing Games In Chrome Made Easier Stop In The Name Of Love (Firefox addon) Chitika iPad Labs Gives Live iPad Sale Stats Heaven & Hell Finder Icon Using TrueCrypt to Secure Your Data Quickly Schedule Meetings With NeedtoMeet

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• Extreme Makeover, Phone Edition: Comcasts xfinity

  Mobile Makeover For many companies the first foray into Windows Phone 7 (WP7) may be in porting their existing mobile apps. It is tempting to simply transfer existing functionality, avoiding the additional design costs. Readdressing business needs and taking advantage of the WP7 platform can reduce cost and is essential to a successful re-launch. To better understand the advantage of new development lets examine a conceptual upgrade of Comcasts existing mobile app. Before Comcast has a great mobile app that provides several key features. The ability to browse the lineup using a guide, a client for Comcast email accounts, On Demand gallery, and much more. We will leverage these and build on them using some of the incredible WP7 features.   After With the proliferation of DVRs (Digital Video Recorders) and a variety of media devices (TV, PC, Mobile) content providers are challenged to find creative ways to build their brands. Every client touch point must provide both value added services as well as opportunities for marketing and up-sale; WP7 makes it easy to focus on those opportunities. The new app is an excellent vehicle for presenting Comcasts newly rebranded TV, Voice, and Internet services. These services now fly under the banner of xfinity and have been expanded to provide the best experience for Comcast customers. The Windows Phone 7 app will increase the surface area of this service revolution.   The home menu is simplified and highlights Comcasts Triple Play: Voice, TV, and Internet. The inbox has been replaced with a messages view, and message management is handled by a WP7 hub. The hub presents emails, tweets, and IMs from Comcast and other viewers the user follows on Twitter.  The popular view orders shows based on the users viewing history and current cable package. The first show Glee is both popular and participating in a conceptual co-marketing effort, so it receives prime positioning. The second spot goes to a hit show on a premium channel, in this example HBOs The Pacific, encouraging viewers to upgrade for this premium content. The remaining spots are ordered based on viewing history and popularity. Tapping the play button moves the user to the theatre where they can watch previews or full episodes streaming from Fancast. Tapping an extra presents the user with show details as well as interactive content that may be included as part of co-marketing efforts. Co-Marketing with Dynamic Content The success of Comcasts services are tied to the success of the networks and shows it purveys, making co-marketing efforts essential. In this concept FOX is co-marketing its popular show Glee. A customized panorama is updated with the latest gleeks tweets, streaming HD episodes, and extras featuring photos and video of the cast. If WP7 apps can be dynamically extended with web hosted .xap files, including sandboxed partner experiences would enable interactive features such as the Gleek Peek, in which a viewer can select a character from a panorama to view the actors profile. This dynamic inline experience has a tailored appeal to aspiring creatives and is technically possible with Windows Phone 7.   Summary The conceptual Comcast mobile app for Windows Phone 7 highlights just a few of the incredible experiences and business opportunities that can be unlocked with this latest mobile solution. It is critical that organizations recognize and take full advantage of these new capabilities. Simply porting existing mobile applications does not leverage these powerful tools; re-examining existing applications and upgrading them to Windows Phone 7 will prove essential to the continued growth and success of your brand.Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• MySQL Server 5.6 defaults changes

  - by user12626240

  We're improving the MySQL Server defaults, as announced by Tomas Ulin at MySQL Connect. Here's what we're changing:  Setting  Old  New  Notes back_log  50  50 + ( max_connections / 5 ) capped at 900 binlog_checksum  off  CRC32  New variable in 5.6 binlog_row_event_max_size  1k  8k flush_time  1800  Windows changes from 1800 to 0  Was already 0 on other platforms host_cache_size  128  128 + 1 for each of the first 500 max_connections + 1 for every 20 max_connections over 500, capped at 2000  New variable in 5.6 innodb_autoextend_increment  8  64  Now affects *.ibd files. 64 is 64 megabytes innodb_buffer_pool_instances  0  8. On 32 bit Windows only, if innodb_buffer_pool_size is greater than 1300M, default is innodb_buffer_pool_size / 128M innodb_concurrency_tickets  500  5000 innodb_file_per_table  off  on innodb_log_file_size  5M  48M  InnoDB will always change size to match my.cnf value. Also see innodb_log_compressed_pages and binlog_row_image innodb_old_blocks_time 0  1000 1 second innodb_open_files  300  300; if innodb_file_per_table is ON, higher of table_open_cache or 300 innodb_purge_batch_size  20  300 innodb_purge_threads  0  1 innodb_stats_on_metadata  on  off join_buffer_size 128k  256k max_allowed_packet  1M  4M max_connect_errors  10  100 open_files_limit  0  5000  See note 1 query_cache_size  0  1M query_cache_type  on/1  off/0 sort_buffer_size  2M  256k sql_mode  none  NO_ENGINE_SUBSTITUTION  See later post about default my.cnf for STRICT_TRANS_TABLES sync_master_info  0  10000  Recommend: master_info_repository=table sync_relay_log  0  10000 sync_relay_log_info  0  10000  Recommend: relay_log_info_repository=table. Also see Replication Relay and Status Logs table_definition_cache  400  400 + table_open_cache / 2, capped at 2000 table_open_cache  400  2000   Also see table_open_cache_instances thread_cache_size  0  8 + max_connections/100, capped at 100 Note 1: In 5.5 there was already a rule to make open_files_limit 10 + max_connections + table_cache_size * 2 if that was higher than the user-specified value. Now uses the higher of that and (5000 or what you specify). We are also adding a new default my.cnf file and guided instructions on the key settings to adjust. More on this in a later post. We're also providing a page with suggestions for settings to improve backwards compatibility. The old example files like my-huge.cnf are obsolete. Some of the improvements are present from 5.6.6 and the rest are coming. These are ideas, and until they are in an official GA release, they are subject to change. As part of this work I reviewed every old server setting plus many hundreds of emails of feedback and testing results from inside and outside Oracle's MySQL Support team and the many excellent blog entries and comments from others over the years, including from many MySQL Gurus out there, like Baron, Sheeri, Ronald, Schlomi, Giuseppe and Mark Callaghan. With these changes we're trying to make it easier to set up the server by adjusting only a few settings that will cause others to be set. This happens only at server startup and only applies to variables where you haven't set a value. You'll see a similar approach used for the Performance Schema. The Gurus don't need this but for many newcomers the defaults will be very useful. Possibly the most unusual change is the way we vary the setting for innodb_buffer_pool_instances for 32-bit Windows. This is because we've found that DLLs with specified load addresses often fragment the limited four gigabyte 32-bit address space and make it impossible to allocate more than about 1300 megabytes of contiguous address space for the InnoDB buffer pool. The smaller requests for many pools are more likely to succeed. If you change the value of innodb_log_file_size in my.cnf you will see a message like this in the error log file at the next restart, instead of the old error message: [Warning] InnoDB: Resizing redo log from 2*64 to 5*128 pages, LSN=5735153 One of the biggest challenges for the defaults is the millions of installations on a huge range of systems, from point of sale terminals and routers though shared hosting or end user systems and on to major servers with lots of CPU cores, hundreds of gigabytes of RAM and terabytes of fast disk space. Our past defaults were for the smaller systems and these change that to larger shared hosting or shared end user systems, still with a bias towards the smaller end. There is a bias in favour of OLTP workloads, so reporting systems may need more changes. Where there is a conflict between the best settings for benchmarks and normal use, we've favoured production, not benchmarks. We're very interested in your feedback, comments and suggestions.

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• Profiling Startup Of VS2012 &ndash; JustTrace Profiler

  - by Alois Kraus

  JustTrace is made by Telerik which is mainly known for its collection of UI controls. The current version (2012.3.1127.0) does include a performance and memory profiler which does cost 614€ and is currently with a special offer for 306€ on sale. It does include one year of free upgrades. The uneven € numbers are calculated from the 799€ and 50% dicsount price. The UI is already in Metro style and simple to use. Multi process, attach, method recording filter are not supported. It looks like JustTrace is like Ants a Just My Code profiler. For stuff where you do not have the pdbs or you want to dig deeper into the BCL code you will not get far. After getting the profile data you get in the All Methods grid a plain list with hit count and own time. The method list for all methods is also suspiciously short which is a clear sign that you will not get far during the analysis of foreign code. But at least there is also a memory profiler included. For this I have to choose in the first window for Profiling Type “Memory Profiler” to check the memory consumption of VS.  There are some interesting number to see but I do really miss from YourKit the thread stack window. How am I supposed to get a clue when much memory is allocated and the CPU consumption is high in which places I should look? The Snapshot summary gives a rough overview which is ok for a first impression. Next is Assemblies? This gives you a list of all loaded assemblies. Not terribly useful.   The By Type view gives you exactly what it is supposed to do. You have to keep in mind that this list is filtered by the types you did check in the Assemblies list. The By Type instance list does only show types from assemblies which do not originate from Microsoft. By default mscorlib and System are not checked. That is the reason why for the first time my By Type window looked like The idea behind this feature is to show only your instances because you are ultimately responsible for the overall memory consumption. I am not sure if I do like this feature because by default it does hide too much. I do want to see at least how many strings and arrays are allocated. A simple namespace filter would also do it in my opinion. Now you can examine all string instances and look who in the object graph does keep a reference on them. That is nice but YourKit has the big plus that you can also look into the string contents.  I am also not sure how in the graph cycles are visualized and what will happen if you have thousands of objects referencing you. That's pretty much it about JustTrace. It can help the average developer to pinpoint performance and memory issues by just looking at his own code and instances. Showing them more will not help them because the sheer amount of information will overwhelm them. And you need to have a pretty good understanding how the GC and the CLR does work. When you have a performance issue at a customer machine it is sometimes very helpful to be able a bring a profiler onto the machine (no pdbs, …) and to get a full snapshot of all processes which are in the problematic use case involved. For these more advanced use cased JustTrace is certainly the wrong tool. Next: SpeedTrace

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• Is there a Telecommunications Reference Architecture?

  - by raul.goycoolea

  @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Abstract   Reference architecture provides needed architectural information that can be provided in advance to an enterprise to enable consistent architectural best practices. Enterprise Reference Architecture helps business owners to actualize their strategies, vision, objectives, and principles. It evaluates the IT systems, based on Reference Architecture goals, principles, and standards. It helps to reduce IT costs by increasing functionality, availability, scalability, etc. Telecom Reference Architecture provides customers with the flexibility to view bundled service bills online with the provision of multiple services. It provides real-time, flexible billing and charging systems, to handle complex promotions, discounts, and settlements with multiple parties. This paper attempts to describe the Reference Architecture for the Telecom Enterprises. It lays the foundation for a Telecom Reference Architecture by articulating the requirements, drivers, and pitfalls for telecom service providers. It describes generic reference architecture for telecom enterprises and moves on to explain how to achieve Enterprise Reference Architecture by using SOA.   Introduction   A Reference Architecture provides a methodology, set of practices, template, and standards based on a set of successful solutions implemented earlier. These solutions have been generalized and structured for the depiction of both a logical and a physical architecture, based on the harvesting of a set of patterns that describe observations in a number of successful implementations. It helps as a reference for the various architectures that an enterprise can implement to solve various problems. It can be used as the starting point or the point of comparisons for various departments/business entities of a company, or for the various companies for an enterprise. It provides multiple views for multiple stakeholders.   Major artifacts of the Enterprise Reference Architecture are methodologies, standards, metadata, documents, design patterns, etc.   Purpose of Reference Architecture   In most cases, architects spend a lot of time researching, investigating, defining, and re-arguing architectural decisions. It is like reinventing the wheel as their peers in other organizations or even the same organization have already spent a lot of time and effort defining their own architectural practices. This prevents an organization from learning from its own experiences and applying that knowledge for increased effectiveness.   Reference architecture provides missing architectural information that can be provided in advance to project team members to enable consistent architectural best practices.   Enterprise Reference Architecture helps an enterprise to achieve the following at the abstract level:   ·       Reference architecture is more of a communication channel to an enterprise ·       Helps the business owners to accommodate to their strategies, vision, objectives, and principles. ·       Evaluates the IT systems based on Reference Architecture Principles ·       Reduces IT spending through increasing functionality, availability, scalability, etc ·       A Real-time Integration Model helps to reduce the latency of the data updates Is used to define a single source of Information ·       Provides a clear view on how to manage information and security ·       Defines the policy around the data ownership, product boundaries, etc. ·       Helps with cost optimization across project and solution portfolios by eliminating unused or duplicate investments and assets ·       Has a shorter implementation time and cost   Once the reference architecture is in place, the set of architectural principles, standards, reference models, and best practices ensure that the aligned investments have the greatest possible likelihood of success in both the near term and the long term (TCO).     Common pitfalls for Telecom Service Providers   Telecom Reference Architecture serves as the first step towards maturity for a telecom service provider. During the course of our assignments/experiences with telecom players, we have come across the following observations – Some of these indicate a lack of maturity of the telecom service provider:   ·       In markets that are growing and not so mature, it has been observed that telcos have a significant amount of in-house or home-grown applications. In some of these markets, the growth has been so rapid that IT has been unable to cope with business demands. Telcos have shown a tendency to come up with workarounds in their IT applications so as to meet business needs. ·       Even for core functions like provisioning or mediation, some telcos have tried to manage with home-grown applications. ·       Most of the applications do not have the required scalability or maintainability to sustain growth in volumes or functionality. ·       Applications face interoperability issues with other applications in the operator's landscape. Integrating a new application or network element requires considerable effort on the part of the other applications. ·       Application boundaries are not clear, and functionality that is not in the initial scope of that application gets pushed onto it. This results in the development of the multiple, small applications without proper boundaries. ·       Usage of Legacy OSS/BSS systems, poor Integration across Multiple COTS Products and Internal Systems. Most of the Integrations are developed on ad-hoc basis and Point-to-Point Integration. ·       Redundancy of the business functions in different applications • Fragmented data across the different applications and no integrated view of the strategic data • Lot of performance Issues due to the usage of the complex integration across OSS and BSS systems   However, this is where the maturity of the telecom industry as a whole can be of help. The collaborative efforts of telcos to overcome some of these problems have resulted in bodies like the TM Forum. They have come up with frameworks for business processes, data, applications, and technology for telecom service providers. These could be a good starting point for telcos to clean up their enterprise landscape.   Industry Trends in Telecom Reference Architecture   Telecom reference architectures are evolving rapidly because telcos are facing business and IT challenges.   “The reality is that there probably is no killer application, no silver bullet that the telcos can latch onto to carry them into a 21st Century.... Instead, there are probably hundreds – perhaps thousands – of niche applications.... And the only way to find which of these works for you is to try out lots of them, ramp up the ones that work, and discontinue the ones that fail.” – Martin Creaner President & CTO TM Forum.   The following trends have been observed in telecom reference architecture:   ·       Transformation of business structures to align with customer requirements ·       Adoption of more Internet-like technical architectures. The Web 2.0 concept is increasingly being used. ·       Virtualization of the traditional operations support system (OSS) ·       Adoption of SOA to support development of IP-based services ·       Adoption of frameworks like Service Delivery Platforms (SDPs) and IP Multimedia Subsystem ·       (IMS) to enable seamless deployment of various services over fixed and mobile networks ·       Replacement of in-house, customized, and stove-piped OSS/BSS with standards-based COTS products ·       Compliance with industry standards and frameworks like eTOM, SID, and TAM to enable seamless integration with other standards-based products   Drivers of Reference Architecture   The drivers of the Reference Architecture are Reference Architecture Goals, Principles, and Enterprise Vision and Telecom Transformation. The details are depicted below diagram. @font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoCaption, li.MsoCaption, div.MsoCaption { margin: 0cm 0cm 10pt; font-size: 9pt; font-family: "Times New Roman"; color: rgb(79, 129, 189); font-weight: bold; }div.Section1 { page: Section1; } Figure 1. Drivers for Reference Architecture @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Today’s telecom reference architectures should seamlessly integrate traditional legacy-based applications and transition to next-generation network technologies (e.g., IP multimedia subsystems). This has resulted in new requirements for flexible, real-time billing and OSS/BSS systems and implications on the service provider’s organizational requirements and structure.   Telecom reference architectures are today expected to:   ·       Integrate voice, messaging, email and other VAS over fixed and mobile networks, back end systems ·       Be able to provision multiple services and service bundles • Deliver converged voice, video and data services ·       Leverage the existing Network Infrastructure ·       Provide real-time, flexible billing and charging systems to handle complex promotions, discounts, and settlements with multiple parties. ·       Support charging of advanced data services such as VoIP, On-Demand, Services (e.g.  Video), IMS/SIP Services, Mobile Money, Content Services and IPTV. ·       Help in faster deployment of new services • Serve as an effective platform for collaboration between network IT and business organizations ·       Harness the potential of converging technology, networks, devices and content to develop multimedia services and solutions of ever-increasing sophistication on a single Internet Protocol (IP) ·       Ensure better service delivery and zero revenue leakage through real-time balance and credit management ·       Lower operating costs to drive profitability   Enterprise Reference Architecture   The Enterprise Reference Architecture (RA) fills the gap between the concepts and vocabulary defined by the reference model and the implementation. Reference architecture provides detailed architectural information in a common format such that solutions can be repeatedly designed and deployed in a consistent, high-quality, supportable fashion. This paper attempts to describe the Reference Architecture for the Telecom Application Usage and how to achieve the Enterprise Level Reference Architecture using SOA.   • Telecom Reference Architecture • Enterprise SOA based Reference Architecture   Telecom Reference Architecture   Tele Management Forum’s New Generation Operations Systems and Software (NGOSS) is an architectural framework for organizing, integrating, and implementing telecom systems. NGOSS is a component-based framework consisting of the following elements:   ·       The enhanced Telecom Operations Map (eTOM) is a business process framework. ·       The Shared Information Data (SID) model provides a comprehensive information framework that may be specialized for the needs of a particular organization. ·       The Telecom Application Map (TAM) is an application framework to depict the functional footprint of applications, relative to the horizontal processes within eTOM. ·       The Technology Neutral Architecture (TNA) is an integrated framework. TNA is an architecture that is sustainable through technology changes.   NGOSS Architecture Standards are:   ·       Centralized data ·       Loosely coupled distributed systems ·       Application components/re-use  ·       A technology-neutral system framework with technology specific implementations ·       Interoperability to service provider data/processes ·       Allows more re-use of business components across multiple business scenarios ·       Workflow automation   The traditional operator systems architecture consists of four layers,   ·       Business Support System (BSS) layer, with focus toward customers and business partners. Manages order, subscriber, pricing, rating, and billing information. ·       Operations Support System (OSS) layer, built around product, service, and resource inventories. ·       Networks layer – consists of Network elements and 3rd Party Systems. ·       Integration Layer – to maximize application communication and overall solution flexibility.   Reference architecture for telecom enterprises is depicted below. @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoCaption, li.MsoCaption, div.MsoCaption { margin: 0cm 0cm 10pt; font-size: 9pt; font-family: "Times New Roman"; color: rgb(79, 129, 189); font-weight: bold; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Figure 2. Telecom Reference Architecture   The major building blocks of any Telecom Service Provider architecture are as follows:   1. Customer Relationship Management   CRM encompasses the end-to-end lifecycle of the customer: customer initiation/acquisition, sales, ordering, and service activation, customer care and support, proactive campaigns, cross sell/up sell, and retention/loyalty.   CRM also includes the collection of customer information and its application to personalize, customize, and integrate delivery of service to a customer, as well as to identify opportunities for increasing the value of the customer to the enterprise.   The key functionalities related to Customer Relationship Management are   ·       Manage the end-to-end lifecycle of a customer request for products. ·       Create and manage customer profiles. ·       Manage all interactions with customers – inquiries, requests, and responses. ·       Provide updates to Billing and other south bound systems on customer/account related updates such as customer/ account creation, deletion, modification, request bills, final bill, duplicate bills, credit limits through Middleware. ·       Work with Order Management System, Product, and Service Management components within CRM. ·       Manage customer preferences – Involve all the touch points and channels to the customer, including contact center, retail stores, dealers, self service, and field service, as well as via any media (phone, face to face, web, mobile device, chat, email, SMS, mail, the customer's bill, etc.). ·       Support single interface for customer contact details, preferences, account details, offers, customer premise equipment, bill details, bill cycle details, and customer interactions.   CRM applications interact with customers through customer touch points like portals, point-of-sale terminals, interactive voice response systems, etc. The requests by customers are sent via fulfillment/provisioning to billing system for ordering processing.   2. Billing and Revenue Management   Billing and Revenue Management handles the collection of appropriate usage records and production of timely and accurate bills – for providing pre-bill usage information and billing to customers; for processing their payments; and for performing payment collections. In addition, it handles customer inquiries about bills, provides billing inquiry status, and is responsible for resolving billing problems to the customer's satisfaction in a timely manner. This process grouping also supports prepayment for services.   The key functionalities provided by these applications are   ·       To ensure that enterprise revenue is billed and invoices delivered appropriately to customers. ·       To manage customers’ billing accounts, process their payments, perform payment collections, and monitor the status of the account balance. ·       To ensure the timely and effective fulfillment of all customer bill inquiries and complaints. ·       Collect the usage records from mediation and ensure appropriate rating and discounting of all usage and pricing. ·       Support revenue sharing; split charging where usage is guided to an account different from the service consumer. ·       Support prepaid and post-paid rating. ·       Send notification on approach / exceeding the usage thresholds as enforced by the subscribed offer, and / or as setup by the customer. ·       Support prepaid, post paid, and hybrid (where some services are prepaid and the rest of the services post paid) customers and conversion from post paid to prepaid, and vice versa. ·       Support different billing function requirements like charge prorating, promotion, discount, adjustment, waiver, write-off, account receivable, GL Interface, late payment fee, credit control, dunning, account or service suspension, re-activation, expiry, termination, contract violation penalty, etc. ·       Initiate direct debit to collect payment against an invoice outstanding. ·       Send notification to Middleware on different events; for example, payment receipt, pre-suspension, threshold exceed, etc.   Billing systems typically get usage data from mediation systems for rating and billing. They get provisioning requests from order management systems and inquiries from CRM systems. Convergent and real-time billing systems can directly get usage details from network elements.   3. Mediation   Mediation systems transform/translate the Raw or Native Usage Data Records into a general format that is acceptable to billing for their rating purposes.   The following lists the high-level roles and responsibilities executed by the Mediation system in the end-to-end solution.   ·       Collect Usage Data Records from different data sources – like network elements, routers, servers – via different protocol and interfaces. ·       Process Usage Data Records – Mediation will process Usage Data Records as per the source format. ·       Validate Usage Data Records from each source. ·       Segregates Usage Data Records coming from each source to multiple, based on the segregation requirement of end Application. ·       Aggregates Usage Data Records based on the aggregation rule if any from different sources. ·       Consolidates multiple Usage Data Records from each source. ·       Delivers formatted Usage Data Records to different end application like Billing, Interconnect, Fraud Management, etc. ·       Generates audit trail for incoming Usage Data Records and keeps track of all the Usage Data Records at various stages of mediation process. ·       Checks duplicate Usage Data Records across files for a given time window.   4. Fulfillment   This area is responsible for providing customers with their requested products in a timely and correct manner. It translates the customer's business or personal need into a solution that can be delivered using the specific products in the enterprise's portfolio. This process informs the customers of the status of their purchase order, and ensures completion on time, as well as ensuring a delighted customer. These processes are responsible for accepting and issuing orders. They deal with pre-order feasibility determination, credit authorization, order issuance, order status and tracking, customer update on customer order activities, and customer notification on order completion. Order management and provisioning applications fall into this category.   The key functionalities provided by these applications are   ·       Issuing new customer orders, modifying open customer orders, or canceling open customer orders; ·       Verifying whether specific non-standard offerings sought by customers are feasible and supportable; ·       Checking the credit worthiness of customers as part of the customer order process; ·       Testing the completed offering to ensure it is working correctly; ·       Updating of the Customer Inventory Database to reflect that the specific product offering has been allocated, modified, or cancelled; ·       Assigning and tracking customer provisioning activities; ·       Managing customer provisioning jeopardy conditions; and ·       Reporting progress on customer orders and other processes to customer.   These applications typically get orders from CRM systems. They interact with network elements and billing systems for fulfillment of orders.   5. Enterprise Management   This process area includes those processes that manage enterprise-wide activities and needs, or have application within the enterprise as a whole. They encompass all business management processes that   ·       Are necessary to support the whole of the enterprise, including processes for financial management, legal management, regulatory management, process, cost, and quality management, etc.;   ·       Are responsible for setting corporate policies, strategies, and directions, and for providing guidelines and targets for the whole of the business, including strategy development and planning for areas, such as Enterprise Architecture, that are integral to the direction and development of the business;   ·       Occur throughout the enterprise, including processes for project management, performance assessments, cost assessments, etc.     (i) Enterprise Risk Management:   Enterprise Risk Management focuses on assuring that risks and threats to the enterprise value and/or reputation are identified, and appropriate controls are in place to minimize or eliminate the identified risks. The identified risks may be physical or logical/virtual. Successful risk management ensures that the enterprise can support its mission critical operations, processes, applications, and communications in the face of serious incidents such as security threats/violations and fraud attempts. Two key areas covered in Risk Management by telecom operators are:   ·       Revenue Assurance: Revenue assurance system will be responsible for identifying revenue loss scenarios across components/systems, and will help in rectifying the problems. The following lists the high-level roles and responsibilities executed by the Revenue Assurance system in the end-to-end solution. o   Identify all usage information dropped when networks are being upgraded. o   Interconnect bill verification. o   Identify where services are routinely provisioned but never billed. o   Identify poor sales policies that are intensifying collections problems. o   Find leakage where usage is sent to error bucket and never billed for. o   Find leakage where field service, CRM, and network build-out are not optimized.   ·       Fraud Management: Involves collecting data from different systems to identify abnormalities in traffic patterns, usage patterns, and subscription patterns to report suspicious activity that might suggest fraudulent usage of resources, resulting in revenue losses to the operator.   The key roles and responsibilities of the system component are as follows:   o   Fraud management system will capture and monitor high usage (over a certain threshold) in terms of duration, value, and number of calls for each subscriber. The threshold for each subscriber is decided by the system and fixed automatically. o   Fraud management will be able to detect the unauthorized access to services for certain subscribers. These subscribers may have been provided unauthorized services by employees. The component will raise the alert to the operator the very first time of such illegal calls or calls which are not billed. o   The solution will be to have an alarm management system that will deliver alarms to the operator/provider whenever it detects a fraud, thus minimizing fraud by catching it the first time it occurs. o   The Fraud Management system will be capable of interfacing with switches, mediation systems, and billing systems   (ii) Knowledge Management   This process focuses on knowledge management, technology research within the enterprise, and the evaluation of potential technology acquisitions.   Key responsibilities of knowledge base management are to   ·       Maintain knowledge base – Creation and updating of knowledge base on ongoing basis. ·       Search knowledge base – Search of knowledge base on keywords or category browse ·       Maintain metadata – Management of metadata on knowledge base to ensure effective management and search. ·       Run report generator. ·       Provide content – Add content to the knowledge base, e.g., user guides, operational manual, etc.   (iii) Document Management   It focuses on maintaining a repository of all electronic documents or images of paper documents relevant to the enterprise using a system.   (iv) Data Management   It manages data as a valuable resource for any enterprise. For telecom enterprises, the typical areas covered are Master Data Management, Data Warehousing, and Business Intelligence. It is also responsible for data governance, security, quality, and database management.   Key responsibilities of Data Management are   ·       Using ETL, extract the data from CRM, Billing, web content, ERP, campaign management, financial, network operations, asset management info, customer contact data, customer measures, benchmarks, process data, e.g., process inputs, outputs, and measures, into Enterprise Data Warehouse. ·       Management of data traceability with source, data related business rules/decisions, data quality, data cleansing data reconciliation, competitors data – storage for all the enterprise data (customer profiles, products, offers, revenues, etc.) ·       Get online update through night time replication or physical backup process at regular frequency. ·       Provide the data access to business intelligence and other systems for their analysis, report generation, and use.   (v) Business Intelligence   It uses the Enterprise Data to provide the various analysis and reports that contain prospects and analytics for customer retention, acquisition of new customers due to the offers, and SLAs. It will generate right and optimized plans – bolt-ons for the customers.   The following lists the high-level roles and responsibilities executed by the Business Intelligence system at the Enterprise Level:   ·       It will do Pattern analysis and reports problem. ·       It will do Data Analysis – Statistical analysis, data profiling, affinity analysis of data, customer segment wise usage patterns on offers, products, service and revenue generation against services and customer segments. ·       It will do Performance (business, system, and forecast) analysis, churn propensity, response time, and SLAs analysis. ·       It will support for online and offline analysis, and report drill down capability. ·       It will collect, store, and report various SLA data. ·       It will provide the necessary intelligence for marketing and working on campaigns, etc., with cost benefit analysis and predictions.   It will advise on customer promotions with additional services based on loyalty and credit history of customer   ·       It will Interface with Enterprise Data Management system for data to run reports and analysis tasks. It will interface with the campaign schedules, based on historical success evidence.   (vi) Stakeholder and External Relations Management   It manages the enterprise's relationship with stakeholders and outside entities. Stakeholders include shareholders, employee organizations, etc. Outside entities include regulators, local community, and unions. Some of the processes within this grouping are Shareholder Relations, External Affairs, Labor Relations, and Public Relations.   (vii) Enterprise Resource Planning   It is used to manage internal and external resources, including tangible assets, financial resources, materials, and human resources. Its purpose is to facilitate the flow of information between all business functions inside the boundaries of the enterprise and manage the connections to outside stakeholders. ERP systems consolidate all business operations into a uniform and enterprise wide system environment.   The key roles and responsibilities for Enterprise System are given below:   ·        It will handle responsibilities such as core accounting, financial, and management reporting. ·       It will interface with CRM for capturing customer account and details. ·       It will interface with billing to capture the billing revenue and other financial data. ·       It will be responsible for executing the dunning process. Billing will send the required feed to ERP for execution of dunning. ·       It will interface with the CRM and Billing through batch interfaces. Enterprise management systems are like horizontals in the enterprise and typically interact with all major telecom systems. E.g., an ERP system interacts with CRM, Fulfillment, and Billing systems for different kinds of data exchanges.   6. External Interfaces/Touch Points   The typical external parties are customers, suppliers/partners, employees, shareholders, and other stakeholders. External interactions from/to a Service Provider to other parties can be achieved by a variety of mechanisms, including:   ·       Exchange of emails or faxes ·       Call Centers ·       Web Portals ·       Business-to-Business (B2B) automated transactions   These applications provide an Internet technology driven interface to external parties to undertake a variety of business functions directly for themselves. These can provide fully or partially automated service to external parties through various touch points.   Typical characteristics of these touch points are   ·       Pre-integrated self-service system, including stand-alone web framework or integration front end with a portal engine ·       Self services layer exposing atomic web services/APIs for reuse by multiple systems across the architectural environment ·       Portlets driven connectivity exposing data and services interoperability through a portal engine or web application   These touch points mostly interact with the CRM systems for requests, inquiries, and responses.   7. Middleware   The component will be primarily responsible for integrating the different systems components under a common platform. It should provide a Standards-Based Platform for building Service Oriented Architecture and Composite Applications. The following lists the high-level roles and responsibilities executed by the Middleware component in the end-to-end solution.   ·       As an integration framework, covering to and fro interfaces ·       Provide a web service framework with service registry. ·       Support SOA framework with SOA service registry. ·       Each of the interfaces from / to Middleware to other components would handle data transformation, translation, and mapping of data points. ·       Receive data from the caller / activate and/or forward the data to the recipient system in XML format. ·       Use standard XML for data exchange. ·       Provide the response back to the service/call initiator. ·       Provide a tracking until the response completion. ·       Keep a store transitional data against each call/transaction. ·       Interface through Middleware to get any information that is possible and allowed from the existing systems to enterprise systems; e.g., customer profile and customer history, etc. ·       Provide the data in a common unified format to the SOA calls across systems, and follow the Enterprise Architecture directive. ·       Provide an audit trail for all transactions being handled by the component.   8. Network Elements   The term Network Element means a facility or equipment used in the provision of a telecommunications service. Such terms also includes features, functions, and capabilities that are provided by means of such facility or equipment, including subscriber numbers, databases, signaling systems, and information sufficient for billing and collection or used in the transmission, routing, or other provision of a telecommunications service.   Typical network elements in a GSM network are Home Location Register (HLR), Intelligent Network (IN), Mobile Switching Center (MSC), SMS Center (SMSC), and network elements for other value added services like Push-to-talk (PTT), Ring Back Tone (RBT), etc.   Network elements are invoked when subscribers use their telecom devices for any kind of usage. These elements generate usage data and pass it on to downstream systems like mediation and billing system for rating and billing. They also integrate with provisioning systems for order/service fulfillment.   9. 3rd Party Applications   3rd Party systems are applications like content providers, payment gateways, point of sale terminals, and databases/applications maintained by the Government.   Depending on applicability and the type of functionality provided by 3rd party applications, the integration with different telecom systems like CRM, provisioning, and billing will be done.   10. Service Delivery Platform   A service delivery platform (SDP) provides the architecture for the rapid deployment, provisioning, execution, management, and billing of value added telecom services. SDPs are based on the concept of SOA and layered architecture. They support the delivery of voice, data services, and content in network and device-independent fashion. They allow application developers to aggregate network capabilities, services, and sources of content. SDPs typically contain layers for web services exposure, service application development, and network abstraction.   SOA Reference Architecture   SOA concept is based on the principle of developing reusable business service and building applications by composing those services, instead of building monolithic applications in silos. It’s about bridging the gap between business and IT through a set of business-aligned IT services, using a set of design principles, patterns, and techniques.   In an SOA, resources are made available to participants in a value net, enterprise, line of business (typically spanning multiple applications within an enterprise or across multiple enterprises). It consists of a set of business-aligned IT services that collectively fulfill an organization’s business processes and goals. We can choreograph these services into composite applications and invoke them through standard protocols. SOA, apart from agility and reusability, enables:   ·       The business to specify processes as orchestrations of reusable services ·       Technology agnostic business design, with technology hidden behind service interface ·       A contractual-like interaction between business and IT, based on service SLAs ·       Accountability and governance, better aligned to business services ·       Applications interconnections untangling by allowing access only through service interfaces, reducing the daunting side effects of change ·       Reduced pressure to replace legacy and extended lifetime for legacy applications, through encapsulation in services   ·       A Cloud Computing paradigm, using web services technologies, that makes possible service outsourcing on an on-demand, utility-like, pay-per-usage basis   The following section represents the Reference Architecture of logical view for the Telecom Solution. The new custom built application needs to align with this logical architecture in the long run to achieve EA benefits.   Packaged implementation applications, such as ERP billing applications, need to expose their functions as service providers (as other applications consume) and interact with other applications as service consumers.   COT applications need to expose services through wrappers such as adapters to utilize existing resources and at the same time achieve Enterprise Architecture goal and objectives.   The following are the various layers for Enterprise level deployment of SOA. This diagram captures the abstract view of Enterprise SOA layers and important components of each layer. Layered architecture means decomposition of services such that most interactions occur between adjacent layers. However, there is no strict rule that top layers should not directly communicate with bottom layers.   The diagram below represents the important logical pieces that would result from overall SOA transformation. @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoCaption, li.MsoCaption, div.MsoCaption { margin: 0cm 0cm 10pt; font-size: 9pt; font-family: "Times New Roman"; color: rgb(79, 129, 189); font-weight: bold; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Figure 3. Enterprise SOA Reference Architecture 1.          Operational System Layer: This layer consists of all packaged applications like CRM, ERP, custom built applications, COTS based applications like Billing, Revenue Management, Fulfilment, and the Enterprise databases that are essential and contribute directly or indirectly to the Enterprise OSS/BSS Transformation.   ERP holds the data of Asset Lifecycle Management, Supply Chain, and Advanced Procurement and Human Capital Management, etc.   CRM holds the data related to Order, Sales, and Marketing, Customer Care, Partner Relationship Management, Loyalty, etc.   Content Management handles Enterprise Search and Query. Billing application consists of the following components:   ·       Collections Management, Customer Billing Management, Invoices, Real-Time Rating, Discounting, and Applying of Charges ·       Enterprise databases will hold both the application and service data, whether structured or unstructured.   MDM - Master data majorly consists of Customer, Order, Product, and Service Data.     2.          Enterprise Component Layer:   This layer consists of the Application Services and Common Services that are responsible for realizing the functionality and maintaining the QoS of the exposed services. This layer uses container-based technologies such as application servers to implement the components, workload management, high availability, and load balancing.   Application Services: This Service Layer enables application, technology, and database abstraction so that the complex accessing logic is hidden from the other service layers. This is a basic service layer, which exposes application functionalities and data as reusable services. The three types of the Application access services are:   ·       Application Access Service: This Service Layer exposes application level functionalities as a reusable service between BSS to BSS and BSS to OSS integration. This layer is enabled using disparate technology such as Web Service, Integration Servers, and Adaptors, etc.   ·       Data Access Service: This Service Layer exposes application data services as a reusable reference data service. This is done via direct interaction with application data. and provides the federated query.   ·       Network Access Service: This Service Layer exposes provisioning layer as a reusable service from OSS to OSS integration. This integration service emphasizes the need for high performance, stateless process flows, and distributed design.   Common Services encompasses management of structured, semi-structured, and unstructured data such as information services, portal services, interaction services, infrastructure services, and security services, etc.   3.          Integration Layer:   This consists of service infrastructure components like service bus, service gateway for partner integration, service registry, service repository, and BPEL processor. Service bus will carry the service invocation payloads/messages between consumers and providers. The other important functions expected from it are itinerary based routing, distributed caching of routing information, transformations, and all qualities of service for messaging-like reliability, scalability, and availability, etc. Service registry will hold all contracts (wsdl) of services, and it helps developers to locate or discover service during design time or runtime.   • BPEL processor would be useful in orchestrating the services to compose a complex business scenario or process. • Workflow and business rules management are also required to support manual triggering of certain activities within business process. based on the rules setup and also the state machine information. Application, data, and service mediation layer typically forms the overall composite application development framework or SOA Framework.   4.          Business Process Layer: These are typically the intermediate services layer and represent Shared Business Process Services. At Enterprise Level, these services are from Customer Management, Order Management, Billing, Finance, and Asset Management application domains.   5.          Access Layer: This layer consists of portals for Enterprise and provides a single view of Enterprise information management and dashboard services.   6.          Channel Layer: This consists of various devices; applications that form part of extended enterprise; browsers through which users access the applications.   7.          Client Layer: This designates the different types of users accessing the enterprise applications. The type of user typically would be an important factor in determining the level of access to applications.   8.          Vertical pieces like management, monitoring, security, and development cut across all horizontal layers Management and monitoring involves all aspects of SOA-like services, SLAs, and other QoS lifecycle processes for both applications and services surrounding SOA governance.     9.          EA Governance, Reference Architecture, Roadmap, Principles, and Best Practices:   EA Governance is important in terms of providing the overall direction to SOA implementation within the enterprise. This involves board-level involvement, in addition to business and IT executives. At a high level, this involves managing the SOA projects implementation, managing SOA infrastructure, and controlling the entire effort through all fine-tuned IT processes in accordance with COBIT (Control Objectives for Information Technology).   Devising tools and techniques to promote reuse culture, and the SOA way of doing things needs competency centers to be established in addition to training the workforce to take up new roles that are suited to SOA journey.   Conclusions   Reference Architectures can serve as the basis for disparate architecture efforts throughout the organization, even if they use different tools and technologies. Reference architectures provide best practices and approaches in the independent way a vendor deals with technology and standards. Reference Architectures model the abstract architectural elements for an enterprise independent of the technologies, protocols, and products that are used to implement an SOA. Telecom enterprises today are facing significant business and technology challenges due to growing competition, a multitude of services, and convergence. Adopting architectural best practices could go a long way in meeting these challenges. The use of SOA-based architecture for communication to each of the external systems like Billing, CRM, etc., in OSS/BSS system has made the architecture very loosely coupled, with greater flexibility. Any change in the external systems would be absorbed at the Integration Layer without affecting the rest of the ecosystem. The use of a Business Process Management (BPM) tool makes the management and maintenance of the business processes easy, with better performance in terms of lead time, quality, and cost. Since the Architecture is based on standards, it will lower the cost of deploying and managing OSS/BSS applications over their lifecycles.

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• How to unmangle PDF format into a usable text or spreadsheet document?

  - by Chuck

  Upon requesting some daily/hourly sales data from a coworker who is responsible for such requests, I was given a series of PDF files. The point of sale program that is used, for some reason, answers requests for this type of information in the form of PDF files. The issue: The PDF files look to be in a format that should easily be copy and pasted into a spreadsheet. There are three columns that look to be neatly organized across two pages. When copy/pasting the first page, all three columns from the PDF's first page are dumped into a single column consisting of the Date followed by the Hours for the transactions on that day. The end of this Date/Time information is followed by all of the Total Sales values that should be attached a Date and Time of the transaction. (NOTE: There are no duplicated Dates in the Date column, ie, Multiple transactions for a day only have one yyyy/mm/dd listed for the first row but not the following rows.) While it was a huge pain, it was possible to, in about four or five steps, get the single column of data broken out into three columns that matched the PDF. The second page of the PDF file, when attempting to copy/paste into a spreadsheet, creates a single column with the first third of the cells being the Dates from the PDF, the second third of the cells being the Hours of the transactions and the final third of the cells being filled with the Total Sales. After the copy/paste there is no way to figure out which Hours belong to which Dates or Total Sales due to the lack of the duplicated Dates in the Date column as mentioned above. My PDF-fu is next to non-existent. I've just now started to work with PDF editors and some www.convertmyPDFforfree.com websites, so far, with absolutely nothing remotely coming anywhere near usable output. (Both methods have so far done nothing but product blank documents.) Before I go back and pester my co-worker into figuring out a way to create a report in some other format than PDF, is there any method by which to take the data that looks to be formatted correctly in a PDF and copy/paste it into a spreadsheet that will look the same? I appreciate any help that can be made available. The sales data isn't so sensitive that I couldn't part with a bit to let somebody actually see what it is that needs to be dealt with, just let me know. The PDF's are less than 100kb each so sending them shouldn't be a burden to any interested party.

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• ISO Files to USB &ndash; The Cheap and Easy Way

  - by RonGarlit

  (DISCLAIMER: Yes there are lots of more elegant ISO software beside the free Microsoft one I’m about to show. But free is free and it has been tested and works for me for making advance bootable USB drives. That is another story. Look up Windows 8 Developer Preview for that one on BING.) For those of use that work with new technology all the time we accumulate a lot of ISO files and have to burn them to CD/DVD’s quite often. But we now have machines without burner in the corporate environment. We have personally Netbooks and light wait highly mobile laptops that do not have DVD burner. USB ports are all the rage and now we have USB 3.0 which is way faster than the 2.0 we are used to. Just looking at the technology, space saving and the cost issues alone is a reason to buy these answer to the DVD’s. So what is special about USB 2.0 and USB 3.0? USB 2 has a maximum speed of 480 Mbps... (That is Megabits per SECOND!!) Now look at the storage that we have with USB thumb drives that are now up to 64 GB in size, cell phone and PDAs that have a lots of internal storage built in well above the 16 Gig range. At the MAX USB 2.0 speed of 480 Mbps a full transfer of data in between devices can take a long time. Time is money right. Every back up a iPhone? Don’t get me started. So at least the engineers have been planning ahead with USB 3.0 which offers a maximum transfer speed of 4.8 Gbps... (That is Giga bits per SECOND!!) That speed is almost 10 times faster than USB 2.0 …. We don’t need to do the math on that one do we? But for now I'm thrilled with USB 2.0 and the fact I can get these little 4 Gig USB drives for $4.00 each at Staples on sale. Well that is a no brainer don’t you think. But what can you do with them to replace that DVD. Simply and cheaply put………. THIS! First let’s get an ISO file like the Visual Studio 2010 Ultimate DVD ISO from MSDN to demonstrate with. I develop on several computers so this is a good choice for me. So we downloaded the ISO file and put it in a folder somewhere like this. Next we go download to the Windows 7 USB/DVD Download Tool site and read about the tool. http://www.microsoftstore.com/store/msstore/html/pbPage.Help_Win7_usbdvd_dwnTool And click this like to get the tool and install it. Once it is installed you go to the Start, Programs menu, Windows 7 USB DVD Download Tool folder. And then click the tool to open it up. As you will see it is a sweet, simple tool that was originally designed to put the ISO for Windows 7 which is designed to be bootable on a USB or DVD for us geeks to play with. It is now being used for the Windows 8 Developer Preview by many developers for that for the same purpose it was built for in the past. But for now we will use it to put a NON Bootable ISO on a USB. Hey it does the job and I’m reusing a left over program. Why buy the fancy one or a free trial and clutter up my machine. We will click the BROWSE button and navigate to where we put our ISO file we want to put on the USB drive. Obviously we are going to click NEXT and continue to select a USB Device (you can guess what the DVD button is for). Next we select the USB that we have plugged into one of our laptops USB ports. Then we click the BEGIN COPYING button and the first thing the program does is format our USB drive. Then it starts copying out files out of the ISO and constructing the USB as if it was a DVD. So now that the files are copying to the drive I’m going to warn you. We will error out here. This program was design for bootable ISO’s of which this one is NOT. No problem because what fails it the writing of the bootable data to the drive that isn’t there. No biggie…. Forget the STARTOVER button is even there and click the dialog’s CLOSE button and exit the program. Now go to Windows Explorer and navigate to the USB Device. You can now access everything and even add stuff to the drive. But for me I want to keep this drive for one purpose and that is to install VS2010 on various machines. So the only stuff I’ll add to this is a folder of notes on things on visual studio that I might want to put on other machines I’m installing VS2010 on to. So that is it. Have a nice day! The Ron

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• Open Source but not Free Software (or vice versa)

  - by TRiG

  The definition of "Free Software" from the Free Software Foundation: “Free software” is a matter of liberty, not price. To understand the concept, you should think of “free” as in “free speech,” not as in “free beer.” Free software is a matter of the users' freedom to run, copy, distribute, study, change and improve the software. More precisely, it means that the program's users have the four essential freedoms: The freedom to run the program, for any purpose (freedom 0). The freedom to study how the program works, and change it to make it do what you wish (freedom 1). Access to the source code is a precondition for this. The freedom to redistribute copies so you can help your neighbor (freedom 2). The freedom to distribute copies of your modified versions to others (freedom 3). By doing this you can give the whole community a chance to benefit from your changes. Access to the source code is a precondition for this. A program is free software if users have all of these freedoms. Thus, you should be free to redistribute copies, either with or without modifications, either gratis or charging a fee for distribution, to anyone anywhere. Being free to do these things means (among other things) that you do not have to ask or pay for permission to do so. The definition of "Open Source Software" from the Open Source Initiative: Open source doesn't just mean access to the source code. The distribution terms of open-source software must comply with the following criteria: Free Redistribution The license shall not restrict any party from selling or giving away the software as a component of an aggregate software distribution containing programs from several different sources. The license shall not require a royalty or other fee for such sale. Source Code The program must include source code, and must allow distribution in source code as well as compiled form. Where some form of a product is not distributed with source code, there must be a well-publicized means of obtaining the source code for no more than a reasonable reproduction cost preferably, downloading via the Internet without charge. The source code must be the preferred form in which a programmer would modify the program. Deliberately obfuscated source code is not allowed. Intermediate forms such as the output of a preprocessor or translator are not allowed. Derived Works The license must allow modifications and derived works, and must allow them to be distributed under the same terms as the license of the original software. Integrity of The Author's Source Code The license may restrict source-code from being distributed in modified form only if the license allows the distribution of "patch files" with the source code for the purpose of modifying the program at build time. The license must explicitly permit distribution of software built from modified source code. The license may require derived works to carry a different name or version number from the original software. No Discrimination Against Persons or Groups The license must not discriminate against any person or group of persons. No Discrimination Against Fields of Endeavor The license must not restrict anyone from making use of the program in a specific field of endeavor. For example, it may not restrict the program from being used in a business, or from being used for genetic research. Distribution of License The rights attached to the program must apply to all to whom the program is redistributed without the need for execution of an additional license by those parties. License Must Not Be Specific to a Product The rights attached to the program must not depend on the program's being part of a particular software distribution. If the program is extracted from that distribution and used or distributed within the terms of the program's license, all parties to whom the program is redistributed should have the same rights as those that are granted in conjunction with the original software distribution. License Must Not Restrict Other Software The license must not place restrictions on other software that is distributed along with the licensed software. For example, the license must not insist that all other programs distributed on the same medium must be open-source software. License Must Be Technology-Neutral No provision of the license may be predicated on any individual technology or style of interface. These definitions, although they derive from very different ideologies, are broadly compatible, and most Free Software is also Open Source Software and vice versa. I believe, however, that it is possible for this not to be the case: It is possible for software to be Open Source without being Free, or to be Free without being Open Source. Questions Is my belief correct? Is it possible for software to fall into one camp and not the other? Does any such software actually exist? Please give examples. Clarification I've already accepted an answer now, but I seem to have confused a lot of people, so perhaps a clarification is in order. I was not asking about the difference between copyleft (or "viral", though I don't like that term) and non-copyleft ("permissive") licenses. Nor was I asking about your personal idiosyncratic definitions of "Free" and "Open". I was asking about "Free Software as defined by the FSF" and "Open Source Software as defined by the OSI". Are the two always the same? Is it possible to be one without being the other? And the answer, it seems, is that it's impossible to be Free without being Open, but possible to be Open without being Free. Thank you everyone who actually answered the question.

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• 2012 Oracle Fusion Innovation Awards - Part 2

  - by Michelle Kimihira

  Author: Moazzam Chaudry Continuing from Friday's blog on 2012 Oracle Fusion Innovation Awards, this blog (Part 2) will provide more details around the customers. It was a tremendous honor to be in single room of winners. We only wish we could have had more time to share stories from all the winners.  We received great insight from all the innovative solutions that our customers deploy and would like to share them broadly, so that others can benefit from best practices. There was a customer panel session joined by Ingersoll Rand, Nike and Motability and here is what was discussed: Barry Bonar, Enterprise Architect from Ingersoll Rand shared details around their solution, comprised of Oracle Exalogic, Oracle WebLogic Server and Oracle SOA Suite. This combined solutoin enabled their business transformation to increase decision-making, speed and efficiency, resulting in 40% reduced IT spend, 41X Faster response time and huge cost savings. Ashok Balakrishnan, Architect from Nike shared how they leveraged Oracle Coherence to analyze their digital "footprint" of activities. This helps them compete, collaborate and compare athletic data over time. Lastly, Ashley Doodly, Head of IT from Motability shared details around their solution compromised of Oracle SOA Suite, Service Bus, ADF, Coherence, BO and E-Business Suite. This solution helped Motability achieve 100% ROI within the first few months, performance in seconds vs. 10's of minutes and tremendous improvement in throughput that increased up to 50%.  This year's winners by category are: Oracle Exalogic Customer Results using Fusion Middleware Netshoes ATG on Exalogic: 6X Reduced H/W foot print, 6.2X increased throughput and 3 weeks time to market Claro Part of America Movil, running mission critical Java Application on Exalogic with 35X Faster Java response time, 5X Throughput Underwriters Laboratories Exalogic as an Apps Consolidation platform to power tremendous growth Ingersoll Rand EBS on Exalogic: Up to 40% Reduction in overall IT budget, 3x reduced foot print Oracle Cloud Application Foundation Customer Results using Fusion Middleware  Mazda Motor Corporation Tuxedo ART Batch runtime environment to migrate their batch apps on new open environment and reduce main frame cost. HOTELBEDS Technology Open Source to WebLogic transformation Globalia Corporation Introduced Oracle Coherence to fully reengineer DTH system and provide multiple business and technical benefits Nike Nike+, digital sports platform, has 8M users and is expecting an 5X increase in users, many of who will carry multiple devices that frequently sync data with the Digital Sport platform Comcast Corporation The solution is expected to increase availability, continuity, performance, and simplify and make the code at the application layer more flexible. Oracle SOA and Oracle BPM Customer Results using Fusion Middleware NTT Docomo Network traffic solution based on Oracle event processing and coherence - massive in scale: 12M users (50M in future) - 800,000 events/sec. Schneider National, Inc. SOA/B2B/ADF/Data Integration to orchestrate key order processes across Siebel, OTM & EBS.  Platform runs 60M trans/day and  50 million composite SOA instances per day across 10G and 11G Amadeus Oracle BPM solution: Business Rules and processes vary across local (80), regional (~10) and corporate approval process. Up to 10 levels of approval. Plans to deploy across 20+ markets Navitar SOA solution integrates a fully non-Oracle legacy application/ERP environment using Oracle’s SOA Suite and Oracle AIA Foundation Pack. Motability Uses SOA Suite to synchronize data across the systems and to manage the vehicle remarketing process Oracle WebCenter Customer Results using Fusion Middleware  News Limited Single platform running websites for 50% of Australia's newspapers University of Louisville “Facebook for Medicine”: Oracle Webcenter platform and Oracle BIEE to analyze patient test data and uncover potential health issues. Expecting annualized ROI of 277% China Mobile Jiangsu Company portal (25k users) to drive collaboration & productivity Life Technologies Portal for remotely monitoring & repairing biotech instruments LA Dept. of Water & Power Oracle WebCenter Portal to power ladwp.com on desktop and mobile for 1.6million users Oracle Identity Management Customer Results using Fusion Middleware Education Testing Service Identity Management platform for provisioning & SSO of 6 million GRE, GMAT, TOEFL customers Avea Oracle Identity Manager allowing call center personnel to quickly change Identity Profile to handle varying call loads based on a user self service interface. Decreased Admin Cost by 30% Oracle Data Integration Customer Results using Fusion Middleware Raymond James Near real-time integration for improved systems (throughput & performance) and enhanced operational flexibility in a 24 X 7 environment Wm Morrison Supermarkets Electronic Point of Sale integration handling over 80 million transactions a day in near real time (15 min intervals) Oracle Application Development Framework and Oracle Fusion Development Customer Results using Fusion Middleware Qualcomm Incorporated Solution providing  immediate business value enabling a self-service model necessary for growing the new customer base, an increase in customer satisfaction, reduced “time-to-deliver” Micros Systems, Inc. ADF, SOA Suite, WebCenter  enables services that include managing distribution of hotel rooms availability and rates to channels such as Hotel Web-site, Expedia, etc. Marfin Egnatia Bank A new web 2.0 UI provides a much richer experience through the ADF solution with the end result being one of boosting end-user productivity    Business Analytics (Oracle BI, Oracle EPM, Oracle Exalytics) Customer Results using Fusion Middleware INC Research Self-service customer portal delivering 5–10% of the overall revenue - expected to grow fast with the BI solution Experian Reduction in Time to Complete the Financial Close Process Hologic Inc Solution, saving months of decision-making uncertainty! We look forward to seeing many more innovative nominations. The nominatation process for 2013 begins in April 2013.    Additional Information: Blog: Oracle WebCenter Award Winners Blog: Oracle Identity Management Winners Blog: Oracle Exalogic Winners Blog: SOA, BPM and Data Integration will be will feature award winners in its respective areas this week Subscribe to our regular Fusion Middleware Newsletter Follow us on Twitter and Facebook

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• How to Buy an SD Card: Speed Classes, Sizes, and Capacities Explained

  - by Chris Hoffman

  Memory cards are used in digital cameras, music players, smartphones, tablets, and even laptops. But not all SD cards are created equal — there are different speed classes, physical sizes, and capacities to consider. Different devices require different types of SD cards. Here are the differences you’ll need to keep in mind when picking out the right SD card for your device. Speed Class In a nutshell, not all SD cards offer the same speeds. This matters for some tasks more than it matters for others. For example, if you’re a professional photographer taking photos in rapid succession on a DSLR camera saving them in high-resolution RAW format, you’ll want a fast SD card so your camera can save them as fast as possible. A fast SD card is also important if you want to record high-resolution video and save it directly to the SD card. If you’re just taking a few photos on a typical consumer camera or you’re just using an SD card to store some media files on your smartphone, the speed isn’t as important. Manufacturers use “speed classes” to measure an SD card’s speed. The SD Association that defines the SD card standard doesn’t actually define the exact speeds associated with these classes, but they do provide guidelines. There are four different speed classes — 10, 8, 4, and 2. 10 is the fastest, while 2 is the slowest. Class 2 is suitable for standard definition video recording, while classes 4 and 6 are suitable for high-definition video recording. Class 10 is suitable for “full HD video recording” and “HD still consecutive recording.” There are also two Ultra High Speed (UHS) speed classes, but they’re more expensive and are designed for professional use. UHS cards are designed for devices that support UHS. Here are the associated logos, in order from slowest to fastest:       You’ll probably be okay with a class 4 or 6 card for typical use in a digital camera, smartphone, or tablet. Class 10 cards are ideal if you’re shooting high-resolution videos or RAW photos. Class 2 cards are a bit on the slow side these days, so you may want to avoid them for all but the cheapest digital cameras. Even a cheap smartphone can record HD video, after all. An SD card’s speed class is identified on the SD card itself. You’ll also see the speed class on the online store listing or on the card’s packaging when purchasing it. For example, in the below photo, the middle SD card is speed class 4, while the two other cards are speed class 6. If you see no speed class symbol, you have a class 0 SD card. These cards were designed and produced before the speed class rating system was introduced. They may be slower than even a class 2 card. Physical Size Different devices use different sizes of SD cards. You’ll find standard-size CD cards, miniSD cards, and microSD cards. Standard SD cards are the largest, although they’re still very small. They measure 32x24x2.1 mm and weigh just two grams. Most consumer digital cameras for sale today still use standard SD cards. They have the standard “cut corner”  design. miniSD cards are smaller than standard SD cards, measuring 21.5x20x1.4 mm and weighing about 0.8 grams. This is the least common size today. miniSD cards were designed to be especially small for mobile phones, but we now have a smaller size. microSD cards are the smallest size of SD card, measuring 15x11x1 mm and weighing just 0.25 grams. These cards are used in most cell phones and smartphones that support SD cards. They’re also used in many other devices, such as tablets. SD cards will only fit into marching slots. You can’t plug a microSD card into a standard SD card slot — it won’t fit. However, you can purchase an adapter that allows you to plug a smaller SD card into a larger SD card’s form and fit it into the appropriate slot. Capacity Like USB flash drives, hard drives, solid-state drives, and other storage media, different SD cards can have different amounts of storage. But the differences between SD card capacities don’t stop there. Standard SDSC (SD) cards are 1 MB to 2 GB in size, or perhaps 4 GB in size — although 4 GB is non-standard. The SDHC standard was created later, and allows cards 2 GB to 32 GB in size. SDXC is a more recent standard that allows cards 32 GB to 2 TB in size. You’ll need a device that supports SDHC or SDXC cards to use them. At this point, the vast majority of devices should support SDHC. In fact, the SD cards you have are probably SDHC cards. SDXC is newer and less common. When buying an SD card, you’ll need to buy the right speed class, size, and capacity for your needs. Be sure to check what your device supports and consider what speed and capacity you’ll actually need. Image Credit: Ryosuke SEKIDO on Flickr, Clive Darra on Flickr, Steven Depolo on Flickr

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• Interview with Ronald Bradford about MySQL Connect

  - by Keith Larson

  Ronald Bradford,  an Oracle ACE Director has been busy working with  database consulting, book writing (EffectiveMySQL) while traveling and speaking around the world in support of MySQL. I was able to take some of his time to get an interview on this thoughts about theMySQL Connect conference. Keith Larson: What where your thoughts when you heard that Oracle was going to provide the community the MySQL Conference ?Ronald Bradford: Oracle has already been providing various different local community events including OTN Tech Days and  MySQL community days. These are great for local regions both in the US and abroad.  In previous years there has been an increase of content at Oracle Open World, however that benefits the Oracle community far more then the MySQL community.  It is good to see that Oracle is realizing the benefit in providing a large scale dedicated event for the MySQL community that includes speakers from the MySQL development teams, invested companies in the ecosystem and other community evangelists.I fully expect a successful event and look forward to hopefully seeing MySQL Connect at the upcoming Brazil and Japan OOW conferences and perhaps an event on the East Coast.Keith Larson: Since you are part of the content committee, what did you think of the submissions that were received during call for papers?Ronald Bradford: There was a large number of quality submissions to the number of available presentation sessions. As with the previous years as a committee member for the annual MySQL conference, there is always a large variety of common cornerstone MySQL features as well as new products and upcoming companies sharing their MySQL experiences. All of the usual major players in the ecosystem will in presenting at MySQL Connect including Facebook, Twitter, Yahoo, Continuent, Percona, Tokutek, Sphinx and Amazon to name a few.  This is ensuring the event will have a large number of quality speakers and a difficult time in choosing what to attend. Keith Larson: What sessions do you look forwarding to attending? Ronald Bradford: As with most quality conferences you can only be in one place at one time, so with multiple tracks per session it is always difficult to decide. The continued work and success with MySQL Cluster, and with a number of sessions I am sure will be popular. The features that interest me the most are around the optimizer, where there are several sessions on new features, and on the importance of backups. There are three presentations in this area to choose from.Keith Larson: Are you going to cover any of the content in your books at your MySQL Connect sessions?Ronald Bradford: I will be giving two presentations at MySQL Connect. The first will include the techniques available for creating better indexes where I will be touching on some aspects of the first Effective MySQL book on Optimizing SQL Statements.  In my second presentation from experiences of managing 500+ AWS MySQL instances, I will be touching on areas including SQL tuning, backup and recovery and scale out with replication.   These are the key topics of the initial books in the Effective MySQL series that focus on performance, scalability and business continuity.  The books however cover a far greater amount of detail then can be presented in a 1 hour session. Keith Larson: What features of MySQL 5.6 do you look forward to the most ?Ronald Bradford: I am very impressed with the optimizer trace feature. The ability to see exposed information is invaluable not just for MySQL 5.6, but to also apply information discerned for optimizing SQL statements in earlier versions of MySQL.  Not everybody understands that it is easy to deploy a MySQL 5.6 slave into an existing topology running an older version if MySQL for evaluation of many new features.  You can use the new mysqlbinlog streaming feature for duplicating master binary logs on an older version with a MySQL 5.6 slave.  The improvements in instrumentation in the Performance Schema are exciting.   However, as with my upcoming Replication Techniques in Depth title, that will be available for sale at MySQL Connect, there are numerous replication features, some long overdue with provide significant management benefits. Crash Save Slaves, Global transaction Identifiers (GTID)  and checksums just to mention a few.Keith Larson: You have been to numerous conferences, what would you recommend for people at the conference? Ronald Bradford: Make the time to meet and introduce yourself to the speakers that cover the topics that most interest you. The MySQL ecosystem has a very strong community.  The relationships you build with presenters, developers and architects in MySQL can be invaluable, however they are created over time. Get to know these people, interact with them over time.  This is the opportunity to learn more then just the content from a 1 hour session. Keith Larson: Any additional tips to handling the long hours ? Ronald Bradford: Conferences can be hard, especially with all the post event drinking.  This is a two day event and I am sure will include additional events on Friday and Saturday night so come well prepared, and leave work behind. Take the time to learn something new.   You can always catchup on sleep later. Keith Larson: Thank you so much for taking some time to do this I look forward to seeing you at the MySQL Connect conference.  Please stay tuned here for more updates on MySQL. 

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• Why everybody should do Sales!

  - by FelixWehmeyer

  I speak with many business students and ask them what job they want to get into. Most of them tell me they want a job in Marketing, Management Consulting or Finance. I hardly ever hear “Sales, that is what I want to do”, and I often wonder why. I would like to start with a quote from Zig Ziglar, a successful salesman: "Nothing happens until someone sells something." But to get back to the main point, why wouldn’t you want to get in sales? When people think of sales, they picture a typical salesman in their head and think that selling is scary and all about manipulating, pressuring and pushing someone into buying something they don’t need. Are these stereotypes accurate? I don’t believe so: So why should you want to be in sales? If you think about selling as providing the solution for the problem and talking about the benefits of making a decision, then every job in this world comes out of selling. In every job you deal with coworkers that you want to convince of your ideas or convincing your boss that the project you want to work on is good for the company.  These days, consumers and businesses are very well informed about services and products. When we are talking about highly complex products, such as IT solutions, businesses don’t accept your run-of-the-mill salesman who is pushing a sale. These are often long projects where salespeople have a consulting and leading role. Salespeople need to be able to consult companies and customers with their problem and convince a client that their solution is the best fit. Next to the fact that sales, is by far, not as scary and shady as you thought, there are a few points that will make you want to consider a sales career: Negotiating skills – When you are in sales you will learn how to negotiate. Salespeople learn to listen to their customers and try to make them happy, overcoming objections and come to a final agreement that both parties are happy with. Persistence/Challenge – As a salesperson you will often hear a negative answer, in a sales role you will start to embrace this and see a ‘no’ as a challenge not as a rejection. This attitude change can help you a lot in your career, but also in your personal life. You will become more optimistic and gain a go-getter attitude. Salary – As salespeople are seen as the moneymakers for the company, companies often reward their sales teams generously. Most likely in a sales role, you will receive a good basic salary and often you get nice bonuses on top of that based on your performance. Oracle is, for instance, the company that offers the highest average commission in the world. Further you can expect many other benefits as companies know that there is a high demand for good salespeople. Teamwork – Sales is a lot like having your own business, you are responsible for your own territory or set of clients. You are the one who is responsible for the revenue coming from that territory. So in order to gain revenue you will have to work together with many departments and people to make that happen. Every (potential) client could be seen as a different project, and you are the project leader. Understanding customers and the business – From any job that you choose sales will get you the most insight in the market. Salespeople are usually well-connected, talk with different customers and learn about the market and are up-to-date about all latest changes. Even if you want to change to a different role in the long run, you have a great head start as you understand the market and customers like no one else. Job security – Look at all the job postings out there. Many of them are sales-related. So if you want to have a steady job, plenty of choice and companies willing to invest in you, sales could be something for you.  Are you interested in exploring a sales career? At Oracle we are always looking for good sales professionals and fresh graduates who want to get into sales! For many languages such as Flemish, Dutch, German, French, Swedish and Norwegian (and more) we are currently looking for graduates who want to develop their career in Oracle. Please have a look at this article for the experience of a Business Development Consultant at Oracle in Dublin. Want to learn more about this job check out this link or send an email to jessica.ebbelaar-at-oracle.com! Have a look at our website http://campus.oracle.com for all of our other latest sales and non-sales vacancies!

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• 7-Eleven Improves the Digital Guest Experience With 10-Minute Application Provisioning

  - by MichaelM-Oracle

  By Vishal Mehra - Director, Cloud Computing, Oracle Consulting Making the Cloud Journey Matter There’s much more to cloud computing than cutting costs and closing data centers. In fact, cloud computing is fast becoming the engine for innovation and productivity in the digital age. Oracle Consulting Services contributes to our customers’ cloud journey by accelerating application provisioning and rapidly deploying enterprise solutions. By blending flexibility with standardization, our Middleware as a Service (MWaaS) offering is ensuring the success of many cloud initiatives. 10-Minute Application Provisioning Times at 7-Eleven As a case in point, 7-Eleven recently highlighted the scope, scale, and results of a cloud-powered environment. The world’s largest convenience store chain is rolling out a Digital Guest Experience (DGE) program across 8,500 stores in the U.S. and Canada. Everyday, 7-Eleven connects with tens of millions of customers through point-of-sale terminals, web sites, and mobile apps. Promoting customer loyalty, targeting promotions, downloading digital coupons, and accepting digital payments are all part of the roadmap for a comprehensive and rewarding customer experience. And what about the time required for deploying successive versions of this mission-critical solution? Ron Clanton, 7-Eleven's DGE Program Manager, Information Technology reported at Oracle Open World, " We are now able to provision new environments in less than 10 minutes. This includes the complete SOA Suite on Exalogic, and Enterprise Manager managing both the SOA Suite, Exalogic, and our Exadata databases ." OCS understands the complex nature of innovative solutions and has processes and expertise to help clients like 7-Eleven rapidly develop technology that enhances the customer experience with little more than the click of a button. OCS understood that the 7-Eleven roadmap required careful planning, agile development, and a cloud-capable environment to move fast and perform at enterprise scale. Business Agility Today’s business-savvy technology leaders face competing priorities as they confront the digital disruptions of the mobile revolution and next-generation enterprise applications. To support an innovation agenda, IT is required to balance competing priorities between development and operations groups. Standardization and consolidation of computing resources are the keys to success. With our operational and technical expertise promoting business agility, Oracle Consulting's deep Middleware as a Service experience can make a significant difference to our clients by empowering enterprise IT organizations with the computing environment they seek to keep up with the pace of change that digitally driven business units expect. Depending on the needs of the organization, this environment runs within a private, public, or hybrid cloud infrastructure. Through on-demand access to a shared pool of configurable computing resources, IT delivers the standard tools and methods for developing, integrating, deploying, and scaling next-generation applications. Gold profiles of predefined configurations eliminate the version mismatches among databases, application servers, and SOA suite components, delivered both by Oracle and other enterprise ISVs. These computing resources are well defined in business terms, enabling users to select what they need from a service catalog. Striking the Balance between Development and Operations As a result, development groups have the flexibility to choose among a menu of available services with descriptions of standard business functions, service level guarantees, and costs. Faced with the consumerization of enterprise IT, they can deliver the innovative customer experiences that seamlessly integrate with underlying enterprise applications and services. This cloud-powered development and testing environment accelerates release cycles to ensure agile development and rapid deployments. At the same time, the operations group is relying on certified stacks and frameworks, tuned to predefined environments and patterns. Operators can maintain a high level of security, and continue best practices for applications/systems monitoring and management. Moreover, faced with the challenges of delivering on service level agreements (SLAs) with the business units, operators can ensure performance, scalability, and reliability of the infrastructure. The elasticity of a cloud-computing environment – the ability to rapidly add virtual machines and storage in response to computing demands -- makes a difference for hardware utilization and efficiency. Contending with Continuous Change What does it take to succeed on the promise of the cloud? As the engine for innovation and productivity in the digital age, IT must face not only the technical transformations but also the organizational challenges of the cloud. Standardizing key technologies, resources, and services through cloud computing is only one part of the cloud journey. Managing relationships among multiple department and projects over time – developing the management, governance, and monitoring capabilities within IT – is an often unmentioned but all too important second part. In fact, IT must have the organizational agility to contend with continuous change. This is where a skilled consulting services partner can play a pivotal role as a trusted advisor in the successful adoption of cloud solutions. With a lifecycle services approach to delivering innovative business solutions, Oracle Consulting Services has expertise and a portfolio of services to help enterprise customers succeed on their cloud journeys as well as other converging mega trends .

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