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  • The Value and Importance of Website Meta Tags

    Meta Tags are the primary focus of Search Engine Optimization (SEO) firms. This group of specialized Internet Marketers, employs a variety of strategies to improve a website's ranking; in popular Search results. In the mid to late 1990s, search engines relied heavily on Meta data to correctly classify a webpage.

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  • Internet Marketing With SEO - For Highly Effective Upshots

    With the growing needs of people, internet marketing has been picked up as the latest trend in marketing sector. With numerous factors considered for designing marketing strategies on web, SEO is one of the best. Most of the huge business ventures, these days are looking for new methods so that their website can get optimized and ranked higher on the search engines.

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  • Key Aspects of Successful Search Engine Optimization

    The term Search Engine Optimization refers to the process of using keywords and keyword phrases to get high rankings in web search results. To properly market a website online, there are a number of measures that have to be put in place regarding website content, website layout, keyword choices and general marketing strategies.

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  • SEO is Immortal

    I have been involved in the Search Engine Optimization industry for several years. I continue to read and stay abreast of market news daily. SEO, social media and Google AdWords are at the top of most successful marketing strategies for a wide range of business industries.

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  • Listen To The Oracle Xsigo Webcast Replays

    - by Cinzia Mascanzoni
    For product strategy, sales plays, steps to resell, sales benefits and resources listen to the webcast replays: Xsigo Systems VAD Update: Understanding the Xsigo Channel Model & Product Strategies (November 13, 2012) Replay Xsigo Systems Partner Update: Get Ready to Sell Xsigo Systems Products With Oracle (November 15, 2012) Replay

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  • For SEO, There's No Place Like Home - Or is There?

    Agencies specialising in online marketing solutions set particular stock in their linking strategies. Good inbound and internal links can work wonders for your link profile; let us fill you in on some of the reasons why a good links strategy is valuable to every priority landing page, not just the home page.

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  • Get More Traffic to Your Website With the Help of a SEO Company

    A SEO Company is an organization that deals with search engines to bring higher ranks for its client website and Keywords / Key phrases. It creates and implements strategies to get Top 10 ranking in search engine results pages (SERPs) for the targeted keywords / key phrases of the website. It deals with the changing algorithms of the search engines and changing human behavior.

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  • Build a Business Website

    There are many entrepreneurs and companies that are inclined to bring their marketing campaign online for many reasons. They know the importance of the different strategies when it comes to advertising and online marketing is one of them.

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  • Oracle Data Protection: How Do You Measure Up? - Part 1

    - by tichien
    This is the first installment in a blog series, which examines the results of a recent database protection survey conducted by Database Trends and Applications (DBTA) Magazine. All Oracle IT professionals know that a sound, well-tested backup and recovery strategy plays a foundational role in protecting their Oracle database investments, which in many cases, represent the lifeblood of business operations. But just how common are the data protection strategies used and the challenges faced across various enterprises? In January 2014, Database Trends and Applications Magazine (DBTA), in partnership with Oracle, released the results of its “Oracle Database Management and Data Protection Survey”. Two hundred Oracle IT professionals were interviewed on various aspects of their database backup and recovery strategies, in order to identify the top organizational and operational challenges for protecting Oracle assets. Here are some of the key findings from the survey: The majority of respondents manage backups for tens to hundreds of databases, representing total data volume of 5 to 50TB (14% manage 50 to 200 TB and some up to 5 PB or more). About half of the respondents (48%) use HA technologies such as RAC, Data Guard, or storage mirroring, however these technologies are deployed on only 25% of their databases (or less). This indicates that backups are still the predominant method for database protection among enterprises. Weekly full and daily incremental backups to disk were the most popular strategy, used by 27% of respondents, followed by daily full backups, which are used by 17%. Interestingly, over half of the respondents reported that 10% or less of their databases undergo regular backup testing.  A few key backup and recovery challenges resonated across many of the respondents: Poor performance and impact on productivity (see Figure 1) 38% of respondents indicated that backups are too slow, resulting in prolonged backup windows. In a similar vein, 23% complained that backups degrade the performance of production systems. Lack of continuous protection (see Figure 2) 35% revealed that less than 5% of Oracle data is protected in real-time.  Management complexity 25% stated that recovery operations are too complex. (see Figure 1)  31% reported that backups need constant management. (see Figure 1) 45% changed their backup tools as a result of growing data volumes, while 29% changed tools due to the complexity of the tools themselves. Figure 1: Current Challenges with Database Backup and Recovery Figure 2: Percentage of Organization’s Data Backed Up in Real-Time or Near Real-Time In future blogs, we will discuss each of these challenges in more detail and bring insight into how the backup technology industry has attempted to resolve them.

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  • Get One Way Links - Tips You Can Count On

    One of the primary objectives of most websites is to increase its search engine rankings. One sure-fire way of doing this is to get one way links to the website in concern. There are many strategies that can be adopted with this end in mind, a few of which are mentioned below.

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  • Importance of Link Building to Your Website

    Whether you are new or old to the search engine optimization strategies also known as SEO for Internet marketing, then you have to know that one of the most vital tools that can help you attain more traffic to your website is inbound links. They are most reliable for increasing popularity and placing your site among the top ranked websites on search engines such as Google.

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  • Why Hire an SEO Service Provider?

    In order to promote the products and services online and to increase the profitability, majority of the companies around the globe are relying these days mainly on SEO marketing strategies. Even though the concept of search engine optimization is very popular these days but it is really not that easy handle it successfully unless you have the knowledge as well as expertise in this area.

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  • Taking Advantage of Search Engines

    Companies are now looking for SEO trainings to help them understand and know the tactics or strategies to make their websites search engine friendly. These companies already knew that big market are now located in the internet and businesses are using search engines to hit their target.

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  • Basics of SEO and Its Natural Results!

    Gone are the days when advertisers used to resort to offline advertising mode. Out door advertising such as hoardings, ads in bus, newspaper ads, TV ads etc were being targeted at. Online marketing makes use of innovative strategies to reach out to a mass audience.

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  • Ask and You Shall Receive - More Links That Is!

    What do most web site owners or webmasters want? Well, other than bushel baskets full of cash, they want links! Yes, they want LINKS. Lots of inbound links... The more links the better! Sometimes it's easy to overlook the obvious and only think about the complex and complicated methods of linking strategies.

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  • SEO Tools to Help You in Your Business

    SEO and other online strategies are being used more and more by businesses today. As the market is developing and becoming more educated, it is more important to ensure that you are on top of your game and understand the impact the SEO and other online tactics have on your website. This article will discuss some of the things that you need to watch out for in your online activities.

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  • SQL Server Replication Backup

    - by user18039
    Hi We have a new system that runs on SQL Server 2008 r2 64-bit. There is a primary on-line transactional processing (OLTP) database that accepts a high volume of updates from several thousand Point of Sale systems at stores around the country. In order to protect this vital function, I have decided to introduce a dedicated reporting database server - from which multiple users will run some pretty complex reports. I realise that there were a number of choices but I decided to use Transaction Replication as the mechanism for copying the data from the OLTP database to the new reporting database - one way replication. The solution has worked well in test. I'm now being asked what changes need to be made to the backup policy to cover the architectural changes. I have read pages such as MSDN:Strategies for Backing Up and Restoring Snapshot and Transactional Replication but I think these are overkill for my solution. In fact, my current thinking is that we simply need to continue making backups of the OLTP data and logs. If the Reporting db or any of the system replication (eg distribution) databases fail then it's no big deal - we can clear all down then re-create the replication. I realise that taking a complete snapshot of the OLTP would be time consuming (approx 5 hours) but I'd be more relaxed about this that trying to restore backups of the various data and log files in the correct sequence. My view is that the complex strategies set out in the MSDN article would only be the way to go for a more complex replication solution than I have, eg if there were multiple subscribers with 2-way replication. Would you agree? I'd be grateful for any advice. Many thanks, Rob.,

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  • Skanska Builds Global Workforce Insight with Cloud-Based HCM System

    - by HCM-Oracle
    By David Baum - Originally posted on Profit Peter Bjork grew up building things. He started his work life learning all sorts of trades at his father’s construction company in the northern part of Sweden. So in college, it was natural for him to pursue a bachelor’s degree in construction engineering—but he broke new ground when he added a master’s degree in finance to his curriculum vitae. Written on a traditional résumé, Bjork’s current title (vice president of information systems strategies) doesn’t reveal the diversity of his experience—that he’s adept with hammer and nails as well as rows and columns. But a big part of his current job is to work with his counterparts in human resources (HR) designing, building, and deploying the systems needed to get a complete view of the skills and potential of Skanska’s 22,000-strong white-collar workforce. And Bjork believes that complete view is essential to Skanska’s success. “Our business is really all about people,” says Bjork, who has worked with Skanska for 16 years. “You can have equipment and financial resources, but to truly succeed in a business like ours you need to have the right people in the right places. That’s what this system is helping us accomplish.” In a global HR environment that suffers from a paradox of high unemployment and a scarcity of skilled labor, managers need to have a complete understanding of workforce capabilities to develop management skills, recruit for open positions, ensure that staff is getting the training they need, and reduce attrition. Skanska’s human capital management (HCM) systems, based on Oracle Talent Management Cloud, play a critical role delivering that understanding. “Skanska’s philosophy of having great people, encouraging their development, and giving them the chance to move across business units has nurtured a culture of collaboration, but managing a diverse workforce spread across the globe is a monumental challenge,” says Annika Lindholm, global human resources system owner in the HR department at Skanska’s headquarters just outside of Stockholm, Sweden. “We depend heavily on Oracle’s cloud technology to support our HCM function.” Construction, Workers For Skanska’s more than 60,000 employees and contractors, managing huge construction projects is an everyday job. Beyond erecting signature buildings, management’s goal is to build a corporate culture where valuable talent can be sought out and developed, bringing in the right mix of people to support and grow the business. “Of all the companies in our space, Skanska is probably one of the strongest ones, with a laser focus on people and people development,” notes Tom Crane, chief HR and communications officer for Skanska in the United States. “Our business looks like equipment and material, but all we really have at the end of the day are people and their intellectual capital. Without them, second only to clients, of course, you really can’t achieve great things in the high-profile environment in which we work.” During the 1990s, Skanska entered an expansive growth phase. A string of successful acquisitions paved the way for the company’s transformation into a global enterprise. “Today the company’s focus is on profitable growth,” continues Crane. “But you can’t really achieve growth unless you are doing a very good job of developing your people and having the right people in the right places and driving a culture of growth.” In the United States alone, Skanska has more than 8,000 employees in four distinct business units: Skanska USA Building, also known as the Construction Manager, builds everything at ground level and above—hospitals, educational facilities, stadiums, airport terminals, and other massive projects. Skanska USA Civil does everything at ground level and below, such as light rail, water treatment facilities, power plants or power industry facilities, highways, and bridges. Skanska Infrastructure Development develops public-private partnerships—projects in which Skanska adds equity and also arranges for outside financing. Skanska Commercial Development acts like a commercial real estate developer, acquiring land and building offices on spec or build-to-suit for its clients. Skanska's international portfolio includes construction of the new Meadowlands Stadium. Getting the various units to operate collaboratatively helps Skanska deliver high value to clients and shareholders. “When we have this collaboration among units, it allows us to enrich each of the business units and, at the same time, develop our future leaders to be more facile in operating across business units—more accepting of a ‘one Skanska’ approach,” explains Crane. Workforce Worldwide But HR needs processes and tools to support managers who face such business dynamics. Oracle Talent Management Cloud is helping Skanska implement world-class recruiting strategies and generate the insights needed to drive quality hiring practices, internal mobility, and a proactive approach to building talent pipelines. With their new cloud system in place, Skanska HR leaders can manage everything from recruiting, compensation, and goal and performance management to employee learning and talent review—all as part of a single, cohesive software-as-a-service (SaaS) environment. Skanska has successfully implemented two modules from Oracle Talent Management Cloud—the recruiting and performance management modules—and is in the process of implementing the learn module. Internally, they call the systems Skanska Recruit, Skanska Talent, and Skanska Learn. The timing is apropos. With high rates of unemployment in recent years, there have been many job candidates on the market. However, talent scarcity continues to frustrate recruiters. Oracle Taleo Recruiting Cloud Service, one of the applications in the Oracle Talent Management cloud portfolio, enables Skanska managers to create more-intelligent recruiting strategies, pulling high-performer profile statistics to create new candidate profiles and using multitiered screening and assessments to ensure that only the best-suited candidate applications make it to the recruiter’s desk. Tools such as applicant tracking, interview management, and requisition management help recruiters and hiring managers streamline the hiring process. Oracle’s cloud-based software system automates and streamlines many other HR processes for Skanska’s multinational organization and delivers insight into the success of recruiting and talent-management efforts. “The Oracle system is definitely helping us to construct global HR processes,” adds Bjork. “It is really important that we have a business model that is decentralized, so we can effectively serve our local markets, and interact with our global ERP [enterprise resource planning] systems as well. We would not be able to do this without a really good, well-integrated HCM system that could support these efforts.” A key piece of this effort is something Skanska has developed internally called the Skanska Leadership Profile. Core competencies, on which all employees are measured, are used in performance reviews to determine weak areas but also to discover talent, such as those who will be promoted or need succession plans. This global profiling system brings consistency to the way HR professionals evaluate and review talent across the company, with a consistent set of ratings and a consistent definition of competencies. All salaried employees in Skanska are tied to a talent management process that gives opportunity for midyear and year-end reviews. Using the performance management module, managers can align individual goals with corporate goals; provide clear visibility into how each employee contributes to the success of the organization; and drive a strategic, end-to-end talent management strategy with a single, integrated system for all talent-related activities. This is critical to a company that is highly focused on ensuring that every employee has a development plan linked to his or her succession potential. “Our approach all along has been to deploy software applications that are seamless to end users,” says Crane. “The beauty of a cloud-based system is that much of the functionality takes place behind the scenes so we can focus on making sure users can access the data when they need it. This model greatly improves their efficiency.” The employee profile not only sets a competency baseline for new employees but is also integrated with Skanska’s other back-office Oracle systems to ensure consistency in the way information is used to support other business functions. “Since we have about a dozen different HR systems that are providing us with information, we built a master database that collects all the information,” explains Lindholm. “That data is sent not only to Oracle Talent Management Cloud, but also to other systems that are dependent on this information.” Collaboration to Scale Skanska is poised to launch a new Oracle module to link employee learning plans to the review process and recruitment assessments. According to Crane, connecting these processes allows Skanska managers to see employees’ progress and produce an updated learning program. For example, as employees take classes, supervisors can consult the Oracle Talent Management Cloud portal to monitor progress and align it to each individual’s training and development plan. “That’s a pretty compelling solution for an organization that wants to manage its talent on a real-time basis and see how the training is working,” Crane says. Rolling out Oracle Talent Management Cloud was a joint effort among HR, IT, and a global group that oversaw the worldwide implementation. Skanska deployed the solution quickly across all markets at once. In the United States, for example, more than 35 offices quickly got up to speed on the new system via webinars for employees and face-to-face training for the HR group. “With any migration, there are moments when you hold your breath, but in this case, we had very few problems getting the system up and running,” says Crane. Lindholm adds, “There has been very little resistance to the system as users recognize its potential. Customizations are easy, and a lasting partnership has developed between Skanska and Oracle when help is needed. They listen to us.” Bjork elaborates on the implementation process from an IT perspective. “Deploying a SaaS system removes a lot of the complexity,” he says. “You can downsize the IT part and focus on the business part, which increases the probability of a successful implementation. If you want to scale the system, you make a quick phone call. That’s all it took recently when we added 4,000 users. We didn’t have to think about resizing the servers or hiring more IT people. Oracle does that for us, and they have provided very good support.” As a result, Skanska has been able to implement a single, cost-effective talent management solution across the organization to support its strategy to recruit and develop a world-class staff. Stakeholders are confident that they are providing the most efficient recruitment system possible for competent personnel at all levels within the company—from skilled workers at construction sites to top management at headquarters. And Skanska can retain skilled employees and ensure that they receive the development opportunities they need to grow and advance.

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  • MySQL – Video Course – MySQL Backup and Recovery Fundamentals

    - by Pinal Dave
    Data is the one of the most crucial things for any organization and keeping data safe is the biggest challenge for any DBA. This is true for any organizations. Think about the scenario that you have a database which is extremely important and suddenly you accidently delete the most important table from that database. I am sure this is a very difficult time. In times like this people often get stressed or just make even second mistake. In my career of 10 years I have done often this mistake and often got stressed out due to un-availability of the database backup. In the SQL Server field, we have plenty of the help on this subject, but in MySQL domain there is not enough help. For the same reason I have build this MySQL course on Backup and Recovery. Course Outline Data is very important to any application and business. It is very important that every business plan for data safety. Database backup strategies are often discussed after the disaster has already happened. In this introductory course we will explore a few of the basic backup strategies every business should implement for data safely. We will explore how we can recover our server quickly after any unfriendly incident to our MySQL database. Click to View Course Here are various important aspects which we have discussed in this course. How to take backup of single database? How to take backup of multiple database? How to backup various database objects? How to restore a single database? How to restore multiple databases? How to use MySQL Workbench for Backup and Restore? How to restore Point in Time for any database? What is the best time to backup? How to copy database from one server to another server? All of the above concepts and many more subjects are covered in the MySQL Backup and Recovery Fundamentals course. It is available on Pluralsight. Scenarios As learning about Backup and Recovery can be very much boring, I decided to create two fictitious characters and demonstrate the entire course based on their conversation. The story is about Mike and Rahul. Mike is Sr. Database administrator in USA and Rahul is an intern in India. Rahul aspires to become a senior database administrator and this is a story about his challenges and how he overcomes those challenges. I had a great time to build this course and I have got very good feedback on this course. I encourage all of you to attempt to learn MySQL Backup and Recovery Fundamental course with this innovative effort. It will be very valuable to know your feedback. You will need a valid Pluralsight subscription to watch this course. Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: MySQL, PostADay, SQL, SQL Authority, SQL Backup and Restore, SQL Query, SQL Tips and Tricks, T SQL

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