The topic of “big data” clearly has reached a tipping point in 2012. With plenty of coverage over the past few years in the IT press, we are now starting
to see the topic of “big data” covered in mainstream business press, including a cover story in the October 2012 issue of the Harvard Business Review.
To help customers understand the challenges of managing “big data” as well as the opportunities that can be created by leveraging “big data”, Oracle has recently run and published the results of a customer survey, as well as white papers and articles on this topic. Most recently, we commissioned a white paper titled “Mastering Big Data: CFO Strategies
to Transform Insight into Opportunity”.
The premise here is that “big data” is not just a topic that CIOs should pay attention
to, but one that CFOs should understand and take advantage of as well. Clearly, whoever masters the art and science of big data will be positioned for competitive advantage in their industries or markets. That’s why smart CFOs are taking control of big data and business analytics projects, not just
to uncover new ways
to drive growth in a slowing global economy, but also
to be a catalyst for change in the enterprise. With an increasing number of CFOs now responsible for overseeing IT investments and providing strategic insight
to the board, CFOs will be increasingly called upon
to take a leadership role in assessing the value of “big data” initiatives, building on their traditional skills in reporting and helping managers analyze data
to support decision making.
Here’s a
link to the white paper referenced above, which is posted on the Oracle C-Central/CFO web site, as well as some other resources that can help CFOs master the topic of “big data”:
White Paper “Mastering Big Data: CFO Strategies
to Transform Insight into Opportunity
CFO Market Watch article: “Does Big Data Affect the CFO?”
Oracle Survey Report: “From Overload
to Impact – An Industry Scorecard on Big Data Industry Challenges”
Upcoming Big Data Webcast with Andrew McAfee
Here’s a general
link to Oracle C-Central/CFO in case you want
to start there:
www.oracle.com/c-central/cfo
Feel free
to contact me if you have any questions or need additional information:
[email protected]