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• Airline mess - what a journey

  - by Mike Dietrich

  What a day, what a journey ... Flew this noon from Munich to Zuerich for catch my ongoing flight to San Francisco with Swiss. And that day did start very well as Lufthansa messed up the connection flight by 42 minutes for a 35 minute flight. And as I was obviously the only passenger connection to San Francisco nobody picked me up at the airplane to bring me directly to my connection as Swiss did for the 8 passengers connection to Miami. So I missed my flight. What a start - and many thanks to Lufthansa. I was not the only one missing a connection as Lufthansa/Swiss had canceled the flight before due to "technical problems". In Zuerich Swiss did rebook me via Frankfurt with Lufthansa to board a United Airlines flight to San Francisco. "Ouch" I thought. I had my share of experience with United already as they've messed up my luggage on the way to San Francisco some years ago and it took them five (!!!) days to fly my bag over and deliver it. But actually it was the only option today. So I said "Yes". A big mistake as I've learned later on. The Frankfurt flight was delayed as well "due to a late incoming aircraft". But there was plenty of time. And I went to the Swiss counter at the gate and let them check if my baggage is on that flight to Frankfurt. They've said "Yes". Boarding the plane with a delay of 45 minutes (the typical Lufthansa delay these days) I spotted my Rimowa trolley right next to the plane on the airfield. So I was sure that it will be send to Frankfurt. In Frankfurt I went to the United counter once it did open - had to go through the passport check they do for US flights as well - and they've said "Yes, your luggage is with us". Well ... Arriving in San Francisco with just a bit of a some minutes delay and a very fast immigration procedure I saw the first bags with Priority tags getting pushed to the baggage claim - but mine was not there. I did wait ... and wait ... and wait. Well, thanks United, you did it again!!! I flew twice in the past years United Airlines - and in both cases they've messed up my luggage on the way to San Francisco. How lovely is that ... Now the real fun started again as the lady at the "Lost and Found" counter for luggage spotted my luggage in her system in Zuerich - and told me it's supposed to be sent with LH1191 to Frankfurt on Sept 27. But this was yesterday in Europe - it's already Sept 28 - and I saw my luggage in front of the airplane. So I'd suppose it's in Frankfurt already. But what could she do? Nothing but doing the awful paperwork. And "No Mr Dietrich, we don't call international numbers". Thank you, United. Next time I'll try to get a contract for a US land line in advance. They can't even tell you which plane will bring your luggage. It may be tomorrow with UA flight arriving around 4pm in SFO. I'm looking forward to some hours in the wonderful United Airlines call center waiting line. Last time I did spend 60-90 minutes every day until I got my luggage. If it takes again that long then OOW will be over by then. I love airline travel - and especially with United Airlines. And by the way ... they gave us these nice fancy packages during the flight:  That looks good - what's in that box??? Yes, really ... a bag of potato chips. Pure fat - very healthy.  I doubt that I'll ever fly United Airlines again!!!

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• How Big Data and Social Won the Election

  - by Mike Stiles

  The story of big data’s influence on the outcome of the US Presidential election is worth a good look, because a) it’s a harbinger of things to come, and b) it’s an example of similar successes available to any enterprise seriously resourcing integrated big data, modeling, and data-driven execution on all assets, including social. Obama campaign manager Jim Messina fielded a data and analytics brain trust 5 times larger than 2008. At that time, there were numerous databases from various sources, few of them talking to each other. This time, the mission was to be metrics-centered and measure everything measurable, and in context with all the other data. Big data showed them exactly what they needed to know and told them what to do about it. It showed them women 40-49 on the west coast would donate big money if they got to eat with George Clooney. Women on the east coast would pony up to hang out with Sarah Jessica Parker. Extensive daily modeling showed them what kinds of email appeals, from who, and to whom, would prove most successful in raising cash, recruiting volunteers, and getting out the vote. Swing state voters were profiled and approached with more customized targeting that at any time in history. Ads were purchased on specific shows watched by the targets, increasing efficiency 14% over traditional media buys. For all the criticism of the candidate’s focus on appearing on comedy and entertainment shows, and local radio morning shows, that’s where the data sent them to reach the voters most likely to turn out for them. And then there was social. Again, more than in any other election, Facebook was used for virtual, highly efficient door-to-door canvasing. Facebook fans got pictures of friends in swing states and were asked to encourage them to act. Using that approach, 1 in 5 peer-to-peer appeals led to the desired action. Assumptions, gut, intuition, campaign experience, all took a backseat to strategy shifts solidly backed up by data. Zeroing in on demographics likely to back the President and tracking their mood daily literally changed the voter landscape. The Romney team watched Obama voters appear seemingly out of thin air. One Obama campaign aide said, “We ran the election 66,000 times every night.” Which brings us to your organization. If you’re starting to feel like the battle-cry of “but this is the way we’ve always done it” is starting to put you in an extremely vulnerable position, you’re right. Social has become a key communication tool of the 21st century. Failing to use it, or failing to invest in a deep understanding of who your customers and prospects are so the content you post there will achieve desired actions and results, will leave you waking up one morning wondering, “What happened?”@mikestilesPhoto stock.xchng

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• Social HCM: Is Your Team Listening?

  - by Mike Stiles

  Does integrating Social HCM into your enterprise make sense? Consider Sam and Christina. Sam is a new hire at a big company. On the job 3 weeks, a question has come up on how to properly file an expense report to get reimbursed. It was covered in the onboarding session, but shockingly enough, Sam didn’t memorize or write down every word of the session. The answer is probably in a handout, in a stack of handouts 2 inches thick. It also might be on the employee web site…somewhere. Christina is a new hire at a different big company. She has the same question. She logs into her company’s social network, goes to the “new hires” group, asks her question and gets an answer in seconds. Christina says, “Cool!” Sam says, “Grrrr.” It’s safe to say the qualified talent your company wants is accustomed to using social platforms to communicate and get quick answers. As such, Christina is comfortable at her new company, whereas Sam is wondering what he’s gotten himself into. Companies that cling to talent communication and management systems that don’t speak to talent’s needs or expectations put themselves at risk. Right from the recruiting stage, prospects can determine if a company has embraced the communications tools of the 21st century. If they don’t see it, alarm bells go off. With great talent more in demand than ever, enterprises should reconsider making “this is the way we do it, you adapt to us” their mantra. Other blogs have clearly outlined that apart from meeting top recruits’ expectations, Social HCM benefits the organization itself in terms of efficiency, talent performance & measurement. Recruiting: Jobvite shows 64% of companies hired using social. 89% of job seekers are using social in their search. Social can give employers access to relevant communities of prospects and advance the brand. Nucleus Research found general hiring software can provide over 1,000% ROI by reducing churn and improving screening. Social talent acquisition should perform at least as well. Learning & Development:Employees, learning from the company or from peers, can be kept on top of the latest needed skillsets and engage in self-paced training so as to advance within the company. Performance Management:Just as gamers are egged on by levels and achievements, talent can reach for workplace kudos, be they shout-outs from peers & managers or formally established milestones. Plus employee reviews become consistent and fair as managers have access to the cumulative feedback social offers. Workflow and Collaboration:With workforces dispersing in terms of physical location, social provides a platform that helps eliminate drawbacks that would have brought just 10 years ago. Finding and connecting with just the right colleague to get the most relevant info at any given time has never been more possible…or expected. While yes, marketing has taken the social lead inside the enterprise, HCM (with the word “human” right there in its name) is the obvious locale for the next big integration of social in business. The technology is there. At Oracle, Fusion HCM apps are deeply embedded with Social HCM…just one example of systems taking social across the enterprise. Christina’s company is communicating with her in ways she’s used to. Sam’s company may as well be trying to talk to him using signal flags. @mikestilesPhoto via stock.xchng

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• Where Twitter Stands Heading Into 2013

  - by Mike Stiles

  As Twitter continued throughout 2012 to be a stage on which global politics and culture played itself out, the company itself underwent some adjustments that give us a good indication of what users and brands can expect from the platform in 2013. The power of the network did anything but fade. Celebrities continued to use it to connect one-on-one. Even the Pope signed on this year. It continued to fuel revolutions. It played an exponentially large factor in this US Presidential election. And around the world, the freedom to speak was challenged as users were fired, sued, sometimes even jailed for their tweets. Expect more of the same in 2013, as Twitter has entrenched itself, for individuals, causes and brands, as the fastest, easiest, most efficient way to message the masses so some measure of impact can come from it. It’s changed everything, and it’s not finished. These fun facts reveal the position of strength with which Twitter enters 2013: It now generates a billion tweets every 2.5 days It has 500 million+ users The average Twitter user has tweeted 307 times 32% of everyone using the Internet uses Twitter It’s expected to bring in $540 million in ad revenue by 2014 11 new accounts are created every second High-level Executive Summary: people love it, people use it, and they’re going to keep loving and using it. Whether or not outside developers love it is a different matter. 2012 marked a shift from welcoming the third party support that played at least some role in Twitter being so warmly embraced, to discouraging anything that replicates what Twitter can do itself…or plans to do itself. It’s not the open playground it once was. Now Twitter must spend 2013 proving it can innovate in-house and keep us just as entranced. Likewise, Twitter is distancing itself from Facebook. Images from the #1 platform’s Instagram don’t work on Twitter anymore, and Twitter’s rolling out their own photo filter product. Where the two have lived in a “plenty of room for everybody” symbiosis up to now, 2013 could see the giants ramping up a full-on rivalry. Twitter is exhibiting a deliberate strategy. Updates have centered on more visually appealing search results, and making finding and sharing content easier. Deals have been cut with some media entities so their content stands out. CEO Dick Costolo has said tweets aren’t the attraction, they’re what leads you to content. Twitter aims to be a key distributor of media and info. Add the addition of former News Corp. President Peter Chernin to the board, and their hashtag landing page experience for events, and their media behemoth ambitions get pretty clear. There are challenges ahead and Costolo has also laid those out; entry into China, figuring out how to have Twitter deliver both comprehensive and relevant, targeted experiences, and the visualization of big data. What does this mean for corporations? They can expect a more media-rich evolution and growing emphases on imagery. They can expect more opportunities to create great media content and leverage Twitter for its distribution. And they can expect new ways to surface in searches. Are brands diving in? 56% of customer tweets to companies get completely and totally ignored. Ugh. A study Twitter recently conducted with Compete shows people who see tweets from retailers are more likely to buy a product. And, the more retailer tweets they see, the more likely they are to purchase on the retail site. As more of those tweets point to engaging media content from the brand, the results should get even better. Twitter appears ready for 2013. Enterprise brands have some work to do. @mikestilesPhoto Stuart Miles, freedigitalphotos.net

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• Regulating how much to draw based on how much was drawn last frame.

  - by Mike Howard

  I have a 3D game world on an iPhone (limited graphics speed), and I'm already regulating whether I draw each shape on the screen based on it's size and distance from the camera. Something like... if (how_big_it_looks_from_the_camera > constant) then draw What I want to do now is also take into account how many shapes are being drawn, so that in busier areas of the game world I can draw less than I otherwise would. I tried to do this by dividing how_big_it_looks by the number of shapes that were drawn last frame (well, the square root of this but I'm simplifying - the problem is the same). if (how_big_it_looks / shapes_drawn > constant2) then draw But the check happens at the level of objects which represent many drawn shapes, and if an object containing many shapes is switched on, it increases shapes_drawn lots and switches itself back off the next frame. It flickers on and off. I tried keeping a kind of weighted average of previous values, by each frame doing something like shapes_drawn_recently = 0.9 * shapes_drawn_recently + 0.1 * shapes_just_drawn, but of course it only slows the flickering down because of the nature of the feedback loop. Is there a good way of solving this? My project is in Objective-C, but a general algorithm or pseudo-code is good too. Thanks.

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• Instant Client 11.2 available for download

  - by Mike Dietrich

  Hah!!! It's there - Instant Client 11.2 is now available for download from OTN on the Windows platform as well. Go for it: Instant Client 11.2 Download from OTN

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• Upgrade Workshop in Switzerland

  - by Mike Dietrich

  Thanks for your attendance today at the Upgrade Workshop in Baden-Dättwil - I had lots of fun - and thanks for the great discussions as well. Let me figure out the open questions later on and publish them here as well. And please find the current version of the slides here: http://apex.oracle.com/folien and use the Schluesselwort: upgrade112

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• Wrong statistics in AUX_STATS$ might puzzle the optimizer

  - by Mike Dietrich

  We do recommend the creation of System Statistics for quite a long time. Since Oracle 9i the optimizer works with a CPU and IO cost based model. And in order to give the optimizer some knowledge about the IO subsystem's performance and throughput - once System Statistics are collected - they'll get stored in AUX_STATS$. For this purpose in the old Oracle 9i days some default values had been defined - and you'll still find those defaults in Oracle Database 11g Release 2 in AUX_STATS$. But these old values don't reflect the performance of modern IO systems. So it might be a good best practice post upgrade to create fresh System Statistics if you haven't done this before.  You can collect System Statistics with: exec DBMS_STATS.GATHER_SYSTEM_STATS('start'); and end it later by executing: exec DBMS_STATS.GATHER_SYSTEM_STATS('stop'); You could also run DBMS_STATS.GATHER_SYSTEM_STATS('interval', interval=>N) instead where N is the number of minutes when statistics gathering is stopped automatically. Please make sure you'll do this on a real workload period. It won't make sense to gather these values while the database is in an idle state. You should do this ideally for several hours. It doesn't affect performance in a negative way as the values are anyway collected in V$SYSSTAT and V$SESSTAT. And in case you'd like to delete the stats and revert to the old default values you'd simply execute:exec DBMS_STATS.DELETE_SYSTEM_STATS; The tricky thing in Oracle Database 11.2 - and that's why I'm actually writing this blog post today - is bug9842771. This leads to wrong values in AUX_STATS$ for SREADTIM and MREADTIM by factor 1000 guiding the optimizer sometimes into the totally wrong directon. The workaround is to overwrite these values manually and divide them by 1000. Use the DBMS_STATS.SET_SYSTEM_STATS procedure. See this MOS Note:9842771.8 for the above bug for some further information. This issue is fixed in Oracle Database 11.2.0.3 and above. To get some background information about the statistics collected in please read this section in the Oracle Database 11.2 Performance Tuning Guide. And gathering System Statistics might have some implication if you have mixed workloads - and interacts with DB_FILE_MULTIBLOCK_READ_COUNT. For more information please read section 13.4.1.2.

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• Let Me Show You Something: Instagram, Vine and Snapchat for Brands

  - by Mike Stiles

  While brands are well aware of how much more impactful images are than text-only posts on social channels, today you’re additionally being presented with platform after additional platform for hosting, doctoring and sharing photos and videos.  Can you play in every sandbox? And if you do, can you be brilliant on all of them? As has usually been the case, so far brands are sticking their toes into new platforms while not actually committing to them, or strategizing for them, or resourcing them. TrackMaven found of the 123 F500 companies using Instagram, only 22% of them are active on it. Likewise, research from Simply Measured found brands are indeed jumping in, with the number establishing a presence on Instagram up 55% over the past year. Users want them there…brand engagement has exploded 350%, and over 1/3 of the top brands have at least 10,000 followers. BUT…the top 10 brands are generating 33% of all posts, reaping 83% of all engagement. Things are also growing on Twitter’s Vine, the 6-second looping video app that hit 40 million users in August. The 7th Chamber says 5 tweets a second contain a Vine link. Other studies say branded Vines are 4 times more likely to be shared and seen than rank-and-file branded videos. Why? Users know that even if a video is pure junk, they won’t get robbed of too much of their valuable time. Vine is always upgrading so you can make sure your videos are worth viewers’ time. You can now edit videos, and save & work on several projects concurrently. What you can’t do is upload a finely crafted video into Vine, but you can do that with Instagram. The key to success? Same as with all other content; make it of value. Deliver a laugh or a lesson or both. How-to, behind the scenes peeks, contests, demos, all make sense in the short video format. Or follow Nash Grier’s example, which is to just have fun with and connect to your viewers, earning their trust that your next Vine will be as good as the last. Nash is only 15, has over 1.4 million followers, and adds about 100,000 a week. He broke out when one of his videos was re-Vined by some other kid with 300,000 followers. Make good stuff, get it in front of influencers, and your brand Vines could break out as well. Then there’s Snapchat, the “this photo will self destruct” platform. How can that be of use to brands besides offering coupons that really expire? The jury is out. But with an audience of over 100 million and a valuation of $800 million, media-with-a-time-limit is compelling. Now there’s “Snapchat Stories” that can last 24 hours and be shared to the public at large. You might be able to capitalize on how much more focus gets put on content when there’s a time limit on its availability. The underlying truth to all of this is, these are all tools. Very cool, feature rich tools, but tools. You can give the exact same art kit to 5 different people and you’d get back 5 very different works, ranging from worthless garbage to masterpiece. Brands are being called upon to be still and moving image artists. That’s what your customers are used to seeing, from a variety of sources. Commit to communicating with them accordingly. @mikestiles Photo: stock.xchng

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• GWT: Generate more complete crawl error report

  - by Mike

  I'm a developer in charge of managing Webmasters and related issues (including correcting crawl errors) for dozens (hundreds, maybe?) of active sites and as part of my duties I create a report of every discrepancy, including all pages generating a 404 and all pages that link to those pages. Currently within Webmaster Tools I'm able to download a csv file of all pages with a 404 response, but I'm then having to manually click on every single one of those links and copy the "linked from" field to paste into my spreadsheet. This is extremely tedious and seems unnecessary; I would expect the ability to download all that data at once. I'm ultimately looking for the end result of one csv file that has every url with a 404, but also has every url that links to each one of them. Am I overlooking this functionality somewhere or does anyone have a good solution? Edit 1 (2/11/2013): Example of what the csv output looks like now: URL,Response Code,News Error,Detected,Category http://www.abcdef.com/123.php,404,,11/12/13,Not found http://www.abcdef.com/456.php,404,,11/12/13,Not found Which is great, but let's say 123.php has 5 pages that link to it. Now I have to duplicate that row in my spreadsheet 4 more times, then go into Webmasters, get all the url's that link to the page, and add that data to my spreadsheet. The output I would prefer: URL,Response Code,Linked From,News Error,Detected,Category http://www.abcdef.com/123.php,404,http://www.ghijkl.com/naughtypage1.php,,11/12/13,Not found http://www.abcdef.com/123.php,404,http://www.ghijkl.com/naughtypage2.php,,11/12/13,Not found http://www.abcdef.com/123.php,404,http://www.ghijkl.com/naughtypage3.php,,11/12/13,Not found http://www.abcdef.com/456.php,404,http://www.ghijkl.com/naughtypage1.php,,11/12/13,Not found http://www.abcdef.com/456.php,404,http://www.ghijkl.com/naughtypage2.php,,11/12/13,Not found http://www.abcdef.com/456.php,404,http://www.ghijkl.com/naughtypage3.php,,11/12/13,Not found Note the (hypothetical) addition of a "Linked From" column, as well as the fact there are only 2 unique URL's now (like before) but all of the "Linked To" pages are shown in one report. Edit 2 (2/12/2013): To clarify, my question is less about detecting and correcting 404's, but more about generating a report of what Google has listed as errors. Oftentimes, these errors aren't even valid anymore but I still need documentation to show that Google detected a problem and that problem is now fixed. Many of the "linked from" url's I find are actually outdated, cached resources. For example, I'll frequently see that the linked-from url is the sitemap, which is actually an old sitemap cached by Google that points to an old page. Neither the sitemap or old page exist, but they still appear in my crawl error reports because they are cached resources.

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• Does C# give you "less rope to hang yourself" than C++?

  - by user115232

  Joel Spolsky characterized C++ as "enough rope to hang yourself". Actually, he was summarizing "Effective C++" by Scott Meyers: It's a book that basically says, C++ is enough rope to hang yourself, and then a couple of extra miles of rope, and then a couple of suicide pills that are disguised as M&Ms... I don't have a copy of the book, but there are indications that much of the book relates to pitfalls of managing memory which seem like would be rendered moot in C# because the runtime manages those issues for you. Here are my questions: Does C# avoid pitfalls that are avoided in C++ only by careful programming? If so, to what degree and how are they avoided? Are there new, different pitfalls in C# that a new C# programmer should be aware of? If so, why couldn't they be avoided by the design of C#?

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• New Time Zone Patch DST V18 is available

  - by Mike Dietrich

  Sorry for not updating the blog more often at the moment - but more updates will come soon as I play around with Oracle Restart and single instance databases in ASM with Oracle 11.2. Just on the side there's a new time zone patch to DST V18 available since May 2012. You can download it via PATCH download from MOS with the patch number: 13417321 What do you think? Will Lufthansa operate a faster jet the other night? Will the jet stream be more powerful? Or a better type of fuel? Or is it just the travel portal which hasn't applied the correct time zone patches to catch DST change that night in the US whereas it happens two weeks later in Europe? Guess ... And please see the readme about how to apply the patch and our slides about why time zone patching may be important even in your environment RDBMS bug: Bug 13417321: DST 18 : HALF YEARLY DST PATCHES, MAY 2012 OJVM Bug 14112098 - dst changes for dstv18 (tzdata2012c) - need ojvm fix

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• Shared hosting banwidth limits

  - by mike

  I have a shared hosting account with a 20GB monthly bandwidth limit. I have exceeded my monthly limit and according to my host my counter is never reset, they say they use a continuous 30 day counter. So for example, I make payment on the 1st of each month, say I use 20GB in the last week of the month. My bandwidth counter is not reset on the 1st of the new month and my bandwidth will only become available in the last week of the new month. Is this common practice by shared hosting companies? Sounds a bit shady to me. Surely my counters should be reset on the 1st of every month when I make payment and 20GB of bandwidth should be available from the day payment is made?

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• Why is apt-get --auto-remove not removing all dependencies?

  - by Mike

  I just installed a package (dansguardian in this case) and apt told me that I had unmet dependencies. # sudo apt-get install dansguardian Reading package lists... Done Building dependency tree Reading state information... Done The following extra packages will be installed: clamav clamav-base clamav-freshclam libclamav6 libtommath0 Suggested packages: clamav-docs squid libclamunrar6 The following NEW packages will be installed: clamav clamav-base clamav-freshclam dansguardian libclamav6 libtommath0 0 upgraded, 6 newly installed, 0 to remove and 0 not upgraded. Need to get 0 B/4,956 kB of archives. After this operation, 14.4 MB of additional disk space will be used. Do you want to continue [Y/n]? So I installed it and the dependencies. So far so good. Later on, I decide that this package just isn't the package for me, so I want to remove it and all of the other junk it installed with it since I'm not going to be needing any of it: # sudo apt-get remove --auto-remove --purge dansguardian Reading package lists... Done Building dependency tree Reading state information... Done The following packages will be REMOVED: dansguardian 0 upgraded, 0 newly installed, 1 to remove and 0 not upgraded. After this operation, 1,816 kB disk space will be freed. Do you want to continue [Y/n]? However it is only removing that one specific package. What about clamav clamav-base clamav-freshclam libclamav6 libtommath0? Not only did it not remove them, but clamav was actually running a daemon that loads every time the computer boots. I thought that --auto-remove would remove not only the packages, but also the dependencies that were installed with it. So basically, without going through the apt history log file (if I even remember to do so, or if I even remember that a specific package I installed 3 months ago had dependencies along with it), is there a way to remove a package and all of the other dependencies that were installed like in this case?

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• Open Grid Engine or Akka/Something more fault tolerant?

  - by Mike Lyons

  My use case is that I have a pipeline of independent, stand alone programs, that I want to execute in a certain order on specific pieces of data that our output from previous pipeline stages. The pipeline is entirely linear and doesn't do anything in terms of alternate paths through the pipe. I'm currently using SGE to do this and it works OK, however occasionally a job will overstep it's memory bounds, fail, and all jobs that require that output data will fail. The pipe needs to be restarted in that case, and it seems that whatever is providing the fault tolerance in akka might solve that for me?

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• What is the easiest and shortest way to draw a 2d line in c/c++?

  - by Mike

  I am fairly new to c/c++ but I do have experiance with directx and opengl with java and c#. My goal is to create a 2d game in c with under 2 pages of code. Most of what I have seen requires 3 pages of code to just get a window running. I would like to know the shortest code to get a window running where I can draw lines. I believe this can be done in less lines with opengl versus directx. Is there maybe an api or framework i can use to shorten it more? Also, it would be nice if the solution were cross platform compatible.

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• Sprite Animation Toolkits for iPhone

  - by Mike Eggleston

  Does anyone know of any good (and preferably free) Sprite Animation Toolkits/Libraries for iOS development? This library should be able to handle the collision detection and the movement of the sprites. Back in the 90's there was a Pascal library called Sprite Animation Toolkit by Ingemar Ragnemalm that handled a lot of the heft to create animations and the such. I am just wondering if there is anything like that in the iOS world?

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• INNOVATIONS IN PRODUCTS – Partner Briefing PROGRAM - October 1st

  - by Mike.Hallett(at)Oracle-BI&EPM

  Partners are invited to join the Innovations in Products webcast, October 1st: 4:00pm CET /5:00pm UK BI & EPM Product breakout Webcast sessions available on October 1st: Topics Speaker To Register Oracle Endeca Information Discovery, Product Overview Emma Palii, BI Sales Consultant CLICK HERE Hyperion Project Financial Planning, Measure the full financial impacts of your Projects Olivier Bernard, EPM Business Solutions Director CLICK HERE To see the full list of session topics, goto the overall registration page Innovations in Products October 1st.    To access the previously presented Applications, and Public-Sector Value Proposition presentations, please click here. Delivery Format: 1 Hour Webcast The Innovations in Products program is a series of Oracle product presentations followed by live Q&A.  It will be delivered over the Web.  Partner Participants have the opportunity to submit questions during the web cast via chat and subject matter experts will provide verbal answers live. For further information please contact Markku Rouhiainen.  

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• Trigger IP ban based on request of given file?

  - by Mike Atlas

  I run a website where "x.php" was known to have vulnerabilities. The vulnerability has been fixed and I don't have "x.php" on my site anymore. As such with major public vulnerabilities, it seems script kiddies around are running tools that hitting my site looking for "x.php" in the entire structure of the site - constantly, 24/7. This is wasted bandwidth, traffic and load that I don't really need. Is there a way to trigger a time-based (or permanent) ban to an IP address that tries to access "x.php" anywhere on my site? Perhaps I need a custom 404 PHP page that captures the fact that the request was for "x.php" and then that triggers the ban? How can I do that? Thanks! EDIT: I should add that part of hardening my site, I've started using ZBBlock: This php security script is designed to detect certain behaviors detrimental to websites, or known bad addresses attempting to access your site. It then will send the bad robot (usually) or hacker an authentic 403 FORBIDDEN page with a description of what the problem was. If the attacker persists, then they will be served up a permanently reccurring 503 OVERLOAD message with a 24 hour timeout. But ZBBlock doesn't do quite exactly what I want to do, it does help with other spam/script/hack blocking.

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• How are these bullets done?

  - by Mike

  I really want to know how the bullets in Radiangames Inferno are done. The bullets seem like they are just billboard particles but I am curious about how their tails are implemented. They can curve so this means they are not just a billboard. Also, they appear continuous which implies that the tails are not made of a bunch of smaller particles (I think). Can anyone shead some light on this for me?

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• Social Targeting: This One's Just for You

  - by Mike Stiles

  Think of social targeting in terms of the archery competition we just saw in the Olympics. If someone loaded up 5 arrows and shot them straight up into the air all at once, hoping some would land near the target, the world would have united in laughter. But sadly for hysterical YouTube video viewing, that’s not what happened. The archers sought to maximize every arrow by zeroing in on the spot that would bring them the most points. Marketers have always sought to do the same. But they can only work with the tools that are available. A firm grasp of the desired target does little good if the ad products aren’t there to deliver that target. On the social side, both Facebook and Twitter have taken steps to enhance targeting for marketers. And why not? As the demand to monetize only goes up, they’re quite motivated to leverage and deliver their incredible user bases in ways that make economic sense for advertisers. You could target keywords on Twitter with promoted accounts, and get promoted tweets into search. They would surface for your followers and some users that Twitter thought were like them. Now you can go beyond keywords and target Twitter users based on 350 interests in 25 categories. How does a user wind up in one of these categories? Twitter looks at that user’s tweets, they look at whom they follow, and they run data through some sort of Twitter secret sauce. The result is, you have a much clearer shot at Twitter users who are most likely to welcome and be responsive to your tweets. And beyond the 350 interests, you can also create custom segments that find users who resemble followers of whatever Twitter handle you give it. That means you can now use boring tweets to sell like a madman, right? Not quite. This ad product is still quality-based, meaning if you’re not putting out tweets that lead to interest and thus, engagement, that tweet will earn a low quality score and wind up costing you more under Twitter’s auction system to maintain. That means, as the old knight in “Indiana Jones and the Last Crusade” cautions, “choose wisely” when targeting based on these interests and categories to make sure your interests truly do line up with theirs. On the Facebook side, they’re rolling out ad targeting that uses email addresses, phone numbers, game and app developers’ user ID’s, and eventually addresses for you bigger brands. Why? Because you marketers asked for it. Here you were with this amazing customer list but no way to reach those same customers should they be on Facebook. Now you can find and communicate with customers you gathered outside of social, and use Facebook to do it. Fair to say such users are a sensible target and will be responsive to your message since they’ve already bought something from you. And no you’re not giving your customer info to Facebook. They’ll use something called “hashing” to make sure you don’t see Facebook user data (beyond email, phone number, address, or user ID), and Facebook can’t see your customer data. The end result, social becomes far more workable and more valuable to marketers when it delivers on the promise that made it so exciting in the first place. That promise is the ability to move past casting wide nets to the masses and toward concentrating marketing dollars efficiently on the targets most likely to yield results.

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• Provocative Tweets From the Dachis Social Business Summit

  - by Mike Stiles

  On June 20, all who follow social business and how social is changing how we do business and internal business structures, gathered in London for the Dachis Social Business Summit. In addition to Oracle SVP Product Development, Reggie Bradford, brands and thought leaders posed some thought-provoking ideas and figures. Here are some of the most oft-tweeted points, and our thoughts that they provoked. Tweet: The winners will be those who use data to improve performance.Thought: Everyone is dwelling on ROI. Why isn’t everyone dwelling on the opportunity to make their product or service better (as if that doesn’t have an effect on ROI)? Big data can improve you…let it. Tweet: High performance hinges on integrated teams that interact with each other.Thought: Team members may work well with each other, but does the team as a whole “get” what other teams are doing? That’s the key to an integrated, companywide workforce. (Internal social platforms can facilitate that by the way). Tweet: Performance improvements come from making the invisible visible.Thought: Many of the factors that drive customer behavior and decisions are invisible. Through social, customers are now showing us what we couldn’t see before…if we’re paying attention. Tweet: Games have continuous feedback, which is why they’re so engaging.  Apply that to business operations.Thought: You think your employees have an obligation to be 100% passionate and engaged at all times about making you richer. Think again. Like customers, they must be motivated. Visible insight that they’re advancing on their goals helps. Tweet: Who can add value to the data?  Data will tend to migrate to where it will be most effective.Thought: Not everybody needs all the data. One team will be able to make sense of, use, and add value to data that may be irrelevant to another team. Like a strategized football play, the data has to get sent to the spot on the field where it’s needed most. Tweet: The sale isn’t the light at the end of the tunnel, it’s the start of a new marketing cycle.Thought: Another reason the ROI question is fundamentally flawed. The sale is not the end of the potential return on investment. After-the-sale service and nurturing begins where the sales “victory” ends. Tweet: A dead sale is one that’s not shared.  People must be incentivized to share.Thought: Guess what, customers now know their value to you as marketers on your behalf. They’ll tell people about your product, but you’ve got to answer, “Why should I?” And you’ve got to answer it with something substantial, not lame trinkets. Tweet: Social user motivations are competition, affection, excellence and curiosity.Thought: Your followers will engage IF; they can get something for doing it, love your culture so much they want you to win, are consistently stunned at the perfection and coolness of your products, or have been stimulated enough to want to know more. Tweet: In Europe, 92% surveyed said they couldn’t care less about brands.Thought: Oh well, so much for loving you or being impressed enough with your products & service that they want you to win. We’ve got a long way to go. Tweet: A complaint is a gift.Thought: Our instinct where complaints are concerned is to a) not listen, b) dismiss the one who complains as a kook, c) make excuses, and d) reassure ourselves with internal group-think that they’re wrong and we’re right. It’s the perfect recipe for how to never, ever grow or get better. In a way, this customer cares more than you do. Tweet: 78% of consumers think peer recommendation is the best form of advertising.  Eventually, engagement is going to eat advertising.Thought: Why is peer recommendation best? Trust. If a friend tells me how great a movie was, I believe him. He has credibility with me. He’s seen it, and he could care less if I buy a ticket. He’s telling me it was awesome because he sincerely believes that it was.  That’s gold. Tweet: 86% of customers are willing to pay more for a better customer experience. Thought: This “how mad can we make our customers without losing them” strategy has to end. The customer experience has actual monetary value, money you’re probably leaving on the table. @mikestilesPhoto: stock.xchng

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• Should I use JavaFx properties?

  - by Mike G

  I'm usually very careful to keep my Model, View, and Controller code separate. The thing is JavaFx properties are so convenient to bind them all together. The issue is that it makes my entire code design dependent on JavaFx, which I feel I should not being doing. I should be able to change the view without changing too much of the model and controller. So should I ignore the convenience of JavaFx properties, or should I embrace them and the fact that it reduces my codes flexibility.

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• HD Video Peformance Unacceptable

  - by Mike Hasselbeck

  Was wondering if anyone could help me boost HD 1080p video performance on my machine? I've got an AMD Athlon X2 Dual Core processor, 2 gb RAM & an ATI Radeon 5450 video card. I've installed the latest ATI Catalyst drivers, I installed the hardware acceleration things and linked them (I believe) to VLC. Still, it's still not running as well as I would like. Any thoughts or suggestions? Any help would be much appreciated. Thanks!

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• Fetching Partition Information

  - by Mike Femenella

  For a recent SSIS package at work I needed to determine the distinct values in a partition, the number of rows in each partition and the file group name on which each partition resided in order to come up with a grouping mechanism. Of course sys.partitions comes to mind for some of that but there are a few other tables you need to link to in order to grab the information required. The table I’m working on contains 8.8 billion rows. Finding the distinct partition keys from this table was not a fast operation. My original solution was to create  a temporary table, grab the distinct values for the partitioned column, then update via sys.partitions for the rows and the $partition function for the partitionid and finally look back to the sys.filegroups table for the filegroup names. It wasn’t pretty, it could take up to 15 minutes to return the results. The primary issue is pulling distinct values from the table. Queries for distinct against 8.8 billion rows don’t go quickly. A few beers into a conversation with a friend and we ended up talking about work which led to a conversation about the task described above. The solution was already built in SQL Server, just needed to pull it together. The first table I needed was sys.partition_range_values. This contains one row for each range boundary value for a partition function. In my case I have a partition function which uses dayid values. For example July 4th would be represented as an int, 20130704. This table lists out all of the dayid values which were defined in the function. This eliminated the need to query my source table for distinct dayid values, everything I needed was already built in here for me. The only caveat was that in my SSIS package I needed to create a bucket for any dayid values that were out of bounds for my function. For example if my function handled 20130501 through 20130704 and I had day values of 20130401 or 20130705 in my table, these would not be listed in sys.partition_range_values. I just created an “everything else” bucket in my ssis package just in case I had any dayid values unaccounted for. To get the number of rows for a partition is very easy. The sys.partitions table contains values for each partition. Easy enough to achieve by querying for the object_id and index value of 1 (the clustered index) The final piece of information was the filegroup name. There are 2 options available to get the filegroup name, sys.data_spaces or sys.filegroups. For my query I chose sys.filegroups but really it’s a matter of preference and data needs. In order to bridge between sys.partitions table and either sys.data_spaces or sys.filegroups you need to get the container_id. This can be done by joining sys.allocation_units.container_id to the sys.partitions.hobt_id. sys.allocation_units contains the field data_space_id which then lets you join in either sys.data_spaces or sys.file_groups. The end result is the query below, which typically executes for me in under 1 second. I’ve included the join to sys.filegroups and to sys.dataspaces, and I’ve  just commented out the join sys.filegroups. As I mentioned above, this shaves a good 10-15 minutes off of my original ssis package and is a really easy tweak to get a boost in my ETL time. Enjoy.

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