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  • Does purposely linking to an invalid URL and then using 301 affect SEO?

    - by Mike
    On a section of my site, I am currently using .htaccess rewrites to put the ID as part of the URL instead of in the query, like so: RewriteRule ^([a-z_]+)?/?tours/([0-9]+)/(.*) /tours/tour_text.php?lang=$1&id=$2&urlstr=$3 [L] For example, if someone goes to /en/tours/12/some-text-here it will rewrite it to /tours/tour_text.php?lang=en&id=12&urlstr=some-text-here. However I don't want the users to be able to put just any text, so if they type in the wrong some-text-here part it will 301 redirect them to the right page. This works perfectly, but I can see a potential problem potential arising when localizing the website, so I just wanted to make sure it's not actually a problem. How it is now, if someone goes to /en/tours/12/some-text-here, the anchor to the Spanish version of that page will be /es/tours/12/some-text-here (i.e. only changing the "en" to "es"), and then the script will then 301 them to the correct Spanish text (something like /es/tours/12/algun-texto-aqui). And the reverse will also be the same. The anchor on the Spanish version to the English version would be /en/tours/12/algun-texto-aqui and then they will be forwarded with 301 back to /en/tours/12/some-text-here. Basically, the anchor changes the language and the 301 changes the string at the end. So I have two questions: Does purposely and permanently having invalid URLs on your site that get 301'ed to the correct ones have any effect on SEO? I could make it just show the correct URL to begin with, but this is a significant amount of work due to how I am handling the translations, so I would prefer just to 301 them. Will the invalid URLs that are contained in the links be added to the search engine indexes even if they get 301'ed to another page?

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  • Ubuntu will not start due to full partitions

    - by mike
    I left my computer downloading all the night and I did download 35 GB of movies (legal ...). I restarted the computed in the morning then I booted in my encrypted Windows partition for my work. I have left my computer downloading 35GB of files and when I restarted in the morning, I booted Windows. When I tried to access Ubuntu, it failed to boot and in low-graphic mode told me that it won't boot because the partition is full. I tried rescue and it reported 0 MB free. I also cannot delete files with sudo rm as all are impossible due to a read-only file system. I can mount it in Windows but there is a "write protection" there, also. Should I try a live USB?

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  • Technical Integration Roadmap for OBI11g and Oracle Hyperion EPM System

    - by Mike.Hallett(at)Oracle-BI&EPM
    There is an excellent technical whitepaper on the integration roadmap for Oracle business intelligence enterprise edition and the Oracle Hyperion enterprise performance management system  (download at this link).  This document lists the integration points among all current releases of Oracle BI EE with EPM System releases: with live links to other relevant documentation also provided. You may also be interested in the overall Hyperion EPM System Documentation Resources which can be found from the Doc Portal. And, there are two new tools for EPM @ MyOracleSupport  {this needs your oracle logon} : Cumulative Feature Overview Tool This new tool offers a simple way to determine the features developed between releases to assist you in your upgrade implementations. The tool helps you to plan your upgrades by providing concise descriptions of new and enhanced solutions and functionality that are added between your current and target releases. With the Cumulative Feature Overview Tool, you can quickly and easily find information about new features for each EPM System product. Defects Fixed Finder Tool This new tool provides an efficient way to review the defects fixed in patch set updates, patch set exceptions, and patch sets for major releases, starting with Release 11.1.1. The tool helps you plan patch implementations by providing concise descriptions of defects fixed after your current release. The Defects Fixed Finder enables you to easily find information about defects fixed for each EPM System product.

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  • Merging Social Accounts: What We Learned This Weekend

    - by Mike Stiles
    Guest Post by Erika BrookesWe learned that it’s not always as easy as you think it’s going to be. While it’s widely accepted that merging multiple owned Facebook Pages that are duplicating communities and putting out the same type of content is a best practice, actually pulling it off without rattling fans is a trickier proposition. Facebook is nice and clear about how to merge Facebook Pages. Although content is not carried over, Likes from the pages you’re merging are. So you can imagine the surprise when such fans start seeing posts in their News Feed from a page they don’t believe they ever Liked. One community member accurately likened it to having your bank come under another bank’s brand name. The Facebook Page changes to the new brand, just like your debit card, emails, signs and other communication. This weekend we did our merge. The Facebook communities of Vitrue, Involver and Collective Intellect were pulled into one community, Oracle Social. Could we have handled it better? Oh yeah. Our intent was to make sure, to the fullest extent possible, that the fans of the Vitrue, Involver, and Collective Intellect brand pages were well-informed about the pending page merges in ADVANCE of the merge. While many were aware that Oracle acquired the three companies, many were not. We learned from fan feedback that we should have sent notifications MUCH earlier to make the brand Page merge crystal clear and to answer any questions. That was our bad, our responsibility and we apologize for Oracle Social showing up in your News Feed if you were not aware that it was a result of your fandom of Vitrue, Involver or Collective Intellect. It was our job to make you aware well in advance. Some felt they had never Liked the fan Pages of Vitrue, Involver or Collective Intellect, so they were understandably upset (some cultures may call it “fit to be tied”) when they found themselves fans of Oracle Social. One thing to consider is that since 2009, brands and developers have used and enjoyed free Involver tab apps like Twitter, RSS and YouTube (1.2 million of which are currently active), which included an opt-in Liking the Involver Page. Often, when Liking happens in a manner outside of the traditional clicking of a Like button on a brand Page, it’s easy to forget a Page was indeed Liked. Lastly, a few felt that their Like of the Page had been “bought.” It was not. No fans or Likes were separately purchased. Yes, the companies and the social properties of Vitrue, Involver and Collective Intellect were acquired by Oracle. Those brands are now being coordinated into the larger Oracle brand. In social media, that means those brands are being integrated into the Oracle Social community. So what now? We apologize and apply lessons learned. We learned that you not only have to communicate thoroughly and clearly, but you have to communicate well in advance of any actionable items that will affect fans. We’re more than willing to walk straight to the woodshed when we deserve it. Going forward, the social team here is dedicated to facilitating content, discussion and sharing around social for marketers, agencies, IT stakeholders and social staffs, including community managers. We anticipate Oracle Social being the premier gathering place for true social innovators as we move into social’s exciting next phase of development. Inevitably, some will still feel they are fans of the Page in error. While we hate to see you go, you may unlike the Page if it’s not relevant or useful to you. Let’s continue to contribute, participate, foster our desire to learn, and move forward together positively and constructively - both for current fans of the community and the many fans to come.

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  • Become an Oracle BI or Hyperion Ace Director

    - by Mike.Hallett(at)Oracle-BI&EPM
    Now you are a specialised Partner, how can you go even further to differentiate yourself as a real expert in the field, and cement closer links with Oracle’s R&D and Strategy teams ? Become an Oracle BI or Hyperion ACE Director , and you get more air-time to publish your ideas and stories throughout the Oracle network, and thereby promote yourself and your company.  Often ACE Directors get more involvement in product development advisory boards and Beta testing programmes. What is the Oracle ACE Program? The Oracle ACE Program is designed to recognize and reward members of the Oracle Technology and Applications communities for their contributions to those communities. These individuals are technically proficient and willingly share their knowledge and experiences.  Read the FAQ for more details.

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  • Pitching My Software-Should I Get a Patent? [closed]

    - by Mike
    This Thursday I will be filming for a Canadian TV Show where I will be pitching my software to 5 Canadian Millionaires to invest in. The software is ridiculously basic but it is for sports teams, specifically football and basketball teams. (The show won't air till September) I made this in Adobe Flash using Actionscript. I have been selling the software to sports teams in the USA mostly including University Teams for $20. I have only sold 32 copies ($640), but I don't advertise, I just write articles on the subject. Now my question is this: I have no patent on this software since I have been doing this casually. Is it a bad idea to go onto this TV show and ask them for money for a software patent? Or should I be asking money for marketing/other things? Note: I also have no idea how much I should ask for. I know absolutely nothing about software patents but if it matters no other software exists that does this exact thing (however it could be easily duplicated).

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  • USB device not accepting address

    - by Mike Williamson
    I have a series of machines that I am building for work that have usb card readers. When I boot them I get a long series of messages: ... [ 2347.768419] hub 1-6:1.0: unable to enumerate USB device on port 6 [ 2347.968178] usb 1-6.6: new full-speed USB device number 10 using ehci_hcd [ 2352.552020] usb 1-6.6: device not accepting address 10, error -32 [ 2352.568421] hub 1-6:1.0: unable to enumerate USB device on port 6 [ 2352.768179] usb 1-6.6: new full-speed USB device number 12 using ehci_hcd [ 2357.352033] usb 1-6.6: device not accepting address 12, error -32 ... On some older machines this only takes a few attempts before the card reader finally accepts an address, while on newer machines it can take many minutes. Changing hardware is not an option and plugging the usb card reader into a different port is only an option for the older manchines. This was a problem under 11.04 and I am now running the 12.04 beta and its still happening. Is there something I can do in the software (a udev rule perhaps?) that would fix this? Any advice appreciated. I'm happy to provide more details if you need them.

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  • SPARC Solaris Momentum

    - by Mike Mulkey-Oracle
    Following up on the Oracle Solaris 11.2 launch on April 29th, if you were able to watch the launch event, you saw Mark Hurd state that Oracle will be No. 1 in high-end computing systems "in a reasonable time frame”.  "This is not a 3-year vision," he continued.Well, According to IDC's latest 1QCY14 Tracker, Oracle has regained the #1 UNIX Shipments Marketshare! You can see the report and read about it here: Oracle regains the #1 UNIX Shipments Marketshare, but suffice to say that SPARC Solaris is making strong gains on the competition.  If you have seen the public roadmap through 2019 of Oracle's commitment to continue to deliver on this technology, you can see that Mark Hurd’s comment was not to be taken lightly.  We feel the systems tide turning in Oracle's direction and are working hard to show our partner community the value of being a part of the SPARC Solaris momentum.We are now planning for the Solaris 11.2 GA in late summer (11.2 beta is available now), as well as doing early preparations for Oracle OpenWorld 2014 on September 28th.  Stay tuned there!Here is a sampling of the coverage highlights around the Oracle Solaris 11.2 launch:“Solaris is still one of the most advanced platforms in the enterprise.” – ITBusinessEdge“Oracle is serious about clouds now, just as its customers are, whether they are building them in their own datacenters or planning to use public clouds.” – EnterpriseTech"Solaris is more about a layer of an integrated system than an operating system.” — ZDNet

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  • Demonstration Image BIC2G for Partners (OBI, Exalytics, BI-Apps, and EPM)

    - by Mike.Hallett(at)Oracle-BI&EPM
    There is now available the new version of the VirtualBox Demonstration Image, "BIC2g 2012-10" for Partners; including support for OBI, Exalytics, BI Applications, and EPM Hyperion applications. This is a demonstration, training and POV image that contains BI/Exalytics, BI Applications, and EPM product (software). It was originally developed to support internal Oracle Exalytics training, and has been expanded to include BI Applications. It is an OVA virtual appliance that can be imported into VirtualBox. Details can be found in the BIC2g Partner Edition Exalytics Readme and BIC2g Partner Edition Deployment Guide, and it can be downloaded from the Partner FTP site at /static/BIC2G (see BI Solutions Engineering Partner Portal for connection information and further detail on Demonstration Images for Partners).

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  • Mobile Deals: the Consumer Wants You in Their Pocket

    - by Mike Stiles
    Mobile deals offer something we talk about a lot in social marketing, relevant content. If a consumer is already predisposed to liking your product and gets a timely deal for it that’s easy and convenient to use, not only do you score on the marketing side, it clearly generates some of that precious ROI that’s being demanded of social. First, a quick gut-check on the public’s adoption of mobile. Nielsen figures have 55.5% of US mobile owners using smartphones. If young people are indeed the future, you can count on the move to mobile exploding exponentially. Teens are the fastest growing segment of smartphone users, and 58% of them have one. But the largest demographic of smartphone users is 25-34 at 74%. That tells you a focus on mobile will yield great results now, and even better results straight ahead. So we can tell both from statistics and from all the faces around you that are buried in their smartphones this is where consumers are. But are they looking at you? Do you have a valid reason why they should? Everybody likes a good deal. BIA/Kelsey says US consumers will spend $3.6 billion this year for daily deals (the Groupons and LivingSocials of the world), up 87% from 2011. The report goes on to say over 26% of small businesses are either "very likely" or "extremely likely" to offer up a deal in the next 6 months. Retail Gazette reports 58% of consumers shop with coupons, a 40% increase in 4 years. When you consider that a deal can be the impetus for a real-world transaction, a first-time visit to a store, an online purchase, entry into a loyalty program, a social referral, a new fan or follower, etc., that 26% figure shows us there’s a lot of opportunity being left on the table by brands. The existing and emerging technologies behind mobile devices make the benefits of offering deals listed above possible. Take how mobile payment systems are being tied into deal delivery and loyalty programs. If it’s really easy to use a coupon or deal, it’ll get used. If it’s complicated, it’ll be passed over as “not worth it.” When you can pay with your mobile via technologies that connects store and user, you get the deal, you get the loyalty credit, you pay, and your receipt is uploaded, all in one easy swipe. Nothing to keep track of, nothing to lose or forget about. And the store “knows” you, so future offers will be based on your tastes. Consider the endgame. A customer who’s a fan of your belt buckle store’s Facebook Page is in one of your physical retail locations. They pull up your app, because they’ve gotten used to a loyalty deal being offered when they go to your store. Voila. A 10% discount active for the next 30 minutes. Maybe the app also surfaces social references to your brand made by friends so they can check out a buckle someone’s raving about. If they aren’t a fan of your Page or don’t have your app, perhaps they’ve opted into location-based deal services so you can still get them that 10% deal while they’re in the store. Or maybe they’ve walked in with a pre-purchased Groupon or Living Social voucher. They pay with one swipe, and you’ve learned about their buying preferences, credited their loyalty account and can encourage them to share a pic of their new buckle on social. Happy customer. Happy belt buckle company. All because the brand was willing to use the tech that’s available to meet consumers where they are, incentivize them, and show them how much they’re valued through rewards.

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  • Price Drop for Processor based License on Exalytics

    - by Mike.Hallett(at)Oracle-BI&EPM
    ·       33% reduction in the list `per processor` license pricing for the Oracle BI Foundation Suite ·       New capacity-based licensing which allows customers to think big & start small, significantly lowering the entry price point for an Exalytics. Oracle BI Software List Price changes In response to new powerful platforms like the in-memory Oracle Exalytics with 40 cpu cores (counted under Oracle pricing policy as 20 “processors”), the list price of “Oracle BI Foundation Suite” (BIFS) is reduced by 33% from $450K per processor to $300K per processor. Capacity-based licensing on Exalytics (Trusted Partitions) “Capacity-based pricing” for the BIFS, Endeca, Essbase and Times Ten for Exalytics software is now available for Exalytics systems. This is delivered using “Oracle VM” (OVM).  We still ship a full Exalytics machine to all customers, but they may choose to only use and license a subset of the processors installed in the machine.   Customers can license Exalytics software in units of 5 “processors”: 5, 10, 15 or the full capacity 20.   As the customer’s implementation and workload increases, it is a simple matter to license additional processors and, using OVM, make them available to the BI or EPM application. Endeca Information Discovery now available on Exalytics Oracle has also announced the certification of “Oracle Endeca Information Discovery” (EID) on the Exalytics machine.    EID can be licensed alone or in combination with the BIFS & Times Ten for an Exalytics stack, and also participates in the capacity based pricing outlined above.   The Exalytics hardware is the perfect platform for EID, and provides superb power and performance for this in-memory hybrid text-search-analytics.   For more information : Oracle Price lists Oracle Partitioning Policy Discussion by Mark Rittman (Rittman Mead Consulting ltd.) on Oracle Trusted Partitions for Oracle Engineered Systems, Oracle Exalytics and Updated BI Foundation Pricing.

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  • Advanced Analytics Oracle Data Mining - NEW 2-Day Training Course

    - by Mike.Hallett(at)Oracle-BI&EPM
    A NEW 2-Day Oracle University (OU) Instructor Led Course on Oracle Data Mining has been developed for partners and customers to learn more about data mining, predictive analytics and knowledge discovery inside the Oracle Database. Oracle Data Mining, provides data mining algorithms that run native for high performance in-database model building and model deployment. This OU course is a great way to learn the advantages and benefits of "big data analytics"; mining data, building and deploying "predictive analytics" all inside the Oracle Database and to work with OBI. To register for a class, click here, then click on View Schedule to see the latest scheduled classes and/or submit your information expressing interest in attending a class.

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  • Consolidating multiple domain names

    - by Mike
    I have a client that has three separately hosted copies of their website, each on a separate domain name. The websites are all essentially the same, bar a few discrepancies caused by badly managed updates in the past. I will soon be launching a completely new website for them, at which point, all three domain names are to resolve to the same web server. One domain name will become the default domain name that they refer to in all their literature, and the other two will simply be used as catch-alls for old links, bookmarks, and so on. I would like to know what people consider the best route to achieve this. My plan so far is: Get the new site up and running on the new webserver. Change the relevant A record of the default domain name to point to the new webserver. a) Keep the existing hosting accounts in operation. Create a list of 301 redirects from old page names on the old site to new page names on the new site. or b) Configure CNAME records for the non-default domain names, each pointing to the new webserver. Create a list of 301 redirects on the new site that redirect from old page names to new page names. If my understanding is correct, 3a will help to maintain whatever search engine rankings the sites already have (I know it's not going to be perfect), while at the same time informing search engines that the old domain names are no longer in use. What's a good approach to take here?

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  • Frustrated with MythTV 0.26

    - by Mike
    I've been using MythTV for a while now. Until a hardware crash I had a 0.25 box running without problems. Had to get new hardware and am now in the process of setting up 0.26. Every time I pick a menu option, it hangs for 1 minute. Every time I try to start the backend, same thing. I pick a new theme in the frontend, but it never gets used. I try to test audio, but all I get is static (from the proper channels though). I've setup the storage groups in the backend and put a video in /storage/videos but the front end won't see it when I scan for changes. I make changes in the front end configuration and they don't get saved (or get lost randomly 2-3 reloads later). Obviously there is something I am doing catastrophically wrong, but I have no idea what. Are the storage groups not working yet? Maybe I need to delete all the storage group entries and just use the front end override to set the path? I'm currently using lvm across 3 hard disks, and this has worked well for me in the past. I'd like to use storage groups, but frankly I don't see them working yet at all - especially not for videos (which is what we watch 99% of the time). Anyone have any suggestions for me to try before I just call 0.26 bad names and wipe the system?

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  • How to install "libgtk1.2" on Ubuntu 12.04/64bit?

    - by Mike Redford
    Is there any way to install "libgtk1.2" on Ubuntu 12.04, please? I try to install that in terminal : sudo apt-add-repository ppa:adamkoczur/gtk1.2 sudo apt-get update sudo apt-get install libgtk1.2 Output : Reading package lists... Done Building dependency tree Reading state information... Done E: Unable to locate package libgtk1.2 E: Couldn't find any package by regex 'libgtk1.2' any suggestion ?

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  • Oracle Database In-Memory

    - by Mike.Hallett(at)Oracle-BI&EPM
    Normal 0 false false false EN-GB X-NONE X-NONE Larry Ellison unveiled the next major milestone in database technology, Oracle Database In-Memory, on June 10, 2014. Oracle Database In-Memory will be generally available in July 2014 and can be used with all hardware platforms on which Oracle Database 12c is supported. This option will accelerate database performance by orders of magnitude for analytics, data warehousing, and reporting while also speeding up online transaction processing (OLTP). It allows any existing Oracle Database-compatible application to automatically and transparently take advantage of columnar in-memory processing, without additional programming or application changes. Benefits Fast ad-hoc analytics without the need to pre-create indexes Completely transparent to existing applications Faster mixed workload OLTP No database size limit Industrial strength availability and security Robustness and maturity of Oracle Database 12c To find out more see Oracle Database In-Memory Comment from Rittman Mead on Oracle In-Memory Option Launch  ... and I will let you know how this unfolds in regards to advantages for OBI11g and Exalytics and Big Data over the coming months. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • Too many heap subpools might break the upgrade

    - by Mike Dietrich
    Recently one of our new upcoming Oracle Database 11.2 reference customers did upgrade their production database - a huge EBS system - from Oracle 9.2.0.8 to Oracle Database 11.2.0.2. They've tested very well, we've optimized the upgrade process, the recompilation timings etc.  But once the live upgrade was done it did fail in the JAVA component piece with this error: begin if initjvmaux.startstep('CREATE_JAVA_SYSTEM') then * ORA-29553: classw in use: SYS.javax/mail/folder ORA-06512: at "SYS.INITJVMAUX", line 23 ORA-06512: at line 5 Support diagnosis was pretty quick - and refered to:Bug 10165223 - ORA-29553: class in use: sys.javax/mail/folder during database upgrade But how could this happen? Actually I don't know as we have used the same init.ora setup on test and production. The only difference: the prod system has more CPUs and RAM. Anyway, the bug names as workarounds to either decrease the SGA to less than 1GB or decrease the number of heap subpools to 1. Finally this query did help to diagnose the number of heap subpools: select count(distinct kghluidx) num_subpools from x$kghlu where kghlushrpool = 1; The result was 2 - so we did run the upgrade now with this parameter set: _kghdsidx_count=1 And finally it did work well. One sad thing:After the upgrade did fail Support did recommend to restore the whole database - which took an additional 3-4 hours. As the ORACLE SERVER component has been already upgraded successfully at the stage where the error did happen it would have been fine to go on with the manual upgrade and start catupgrd.sql script. It would have been detected that the ORACLE SERVER is upgraded already and just picked up the non-upgraded components. The good news:Finally I had one extra slide to add to our workshop presentation

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  • Moving from C# to Java [closed]

    - by Mike
    I worked over 5 years as C# software developer, but last time I often think, should I learn Java platform (especially Java EE)? On job sites I see that there are much more Java jobs than .NET (financial, corporate sector) and Java salaries 20-25% higher than C#. But on the opposite side I see that job count trend for C# is growing last 7 years, but Java job trend is nearly constant. Is this fact a sign that soon situation will change and C# job became more profitable? I will be grateful for any advice or your opinion! Thank you.

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  • Forking project on Github etiquette

    - by Mike Wills
    There is a project on Github that I mostly like and want to use. There are a few things I want to do differently/remove that doesn't make sense for what I want/need. Also I want to add a few things as well. As I understand it, I should fork the project and I can make whatever changes I want and push back to my fork. From there, I also want to occasionally pull into my fork the changes from the original project so I get the latest bug fixes/features. Am I off-base of how I think it should work? How would bring in the changes from the original project?

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  • Clock is Ticking for OBI 10g Supported Customers to move to OBI 11g

    - by Mike.Hallett(at)Oracle-BI&EPM
    Now is a perfect time for Partners to approach existing OBI 10g customers, to encourage and help them to upgrade to all the great new features in the current OBI v 11g; including the ability to go Mobile, to be in-memory on Exalytics, and to get tighter integration with Hyperion applications, Strategic Scorecards and Essbase. Oracle Lifetime Support Policy for Oracle BI Suite, version 10gR3, will end ‘normal’ support in July 2013. The final point release of Oracle Business Intelligence EE & Publisher 10gR3 was 10.1.3.4.x, which was generally available from July 2008 and will end “Premier Support” in July 2013.  From this time, customers may purchase “Extended Support” until July 2015, and from then “Sustaining Support”  indefinitely. For more information : Upgrade to Oracle Business Intelligence Enterprise Edition 11g, article on Technet Planning to Upgrade from Oracle BI 10g to BI 11g ?, at docs.oracle.com Oracle Business Intelligence Enterprise Edition 11g Oracle Lifetime Support Policy

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  • Social Engagement: One Size Doesn't Fit Anyone

    - by Mike Stiles
    The key to achieving meaningful social engagement is to know who you’re talking to, know what they like, and consistently deliver that kind of material to them. Every magazine for women knows this. When you read the article titles promoted on their covers, there’s no mistaking for whom that magazine is intended. And yet, confusion still reigns at many brands as to exactly whom they want to talk to, what those people want to hear, and what kind of content they should be creating for them. In most instances, the root problem is brands want to be all things to all people. Their target audience…the world! Good luck with that. It’s 2012, the age of aggregation and custom content delivery. To cope with the modern day barrage of information, people have constructed technological filters so that content they regard as being “for them” is mostly what gets through. Even if your brand is for men and women, young and old, you may want to consider social properties that divide men from women, and young from old. Yes, a man might find something in a women’s magazine that interests him. But that doesn’t mean he’s going to subscribe to it, or buy even one issue. In fact he’ll probably never see the article he’d otherwise be interested in, because in his mind, “This isn’t for me.” It wasn’t packaged for him. News Flash: men and women are different. So it’s a tall order to craft your Facebook Page or Twitter handle to simultaneously exude the motivators for both. The Harris Interactive study “2012 Connecting and Communicating Online: State of Social Media” sheds light on the differing social behaviors and drivers. -65% of women (vs. 59% of men) stay glued to social because they don’t want to miss anything. -25% of women check social when they wake up, before they check email. Only 18% of men check social before e-mail. -95% of women surveyed belong to Facebook vs. 86% of men. -67% of women log in to Facebook once a day or more vs. 54% of men. -Conventional wisdom is Pinterest is mostly a woman-thing, right? That may be true for viewing, but not true for sharing. Men are actually more likely to share on Pinterest than women, 23% to 10%. -The sharing divide extends to YouTube. 68% of women use it mainly for consumption, as opposed to 52% of men. -Women are as likely to have a Twitter account as men, but they’re much less likely to check it often. 54% of women check it once a week compared to 2/3 of men. Obviously, there are some takeaways from this depending on your target. Women don’t want to miss out on anything, so serialized content might be a good idea, right? Promotional posts that lead to a big payoff could keep them hooked. Posts for women might be better served first thing in the morning. If sharing is your goal, maybe male-targeted content is more likely to get those desired shares. And maybe Twitter is a better place to aim your male-targeted content than Facebook. Some grocery stores started experimenting with male-only aisles. The results have been impressive. Why? Because while it’s true men were finding those same items in the store just fine before, now something has been created just for them. They have a place in the store where they belong. Each brand’s strategy and targets are going to differ. The point is…know who you’re talking to, know how they behave, know what they like, and deliver content using any number of social relationship management targeting tools that meets their expectations. If, however, you’re committed to a one-size-fits-all, “our content is for everybody” strategy (or even worse, a “this is what we want to put out and we expect everybody to love it” strategy), your content will miss the mark for more often than it hits. @mikestilesPhoto via stock.schng

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  • New Oracle BI Mobile Demonstration and SampleApp V305 on OTN

    - by Mike.Hallett(at)Oracle-BI&EPM
    Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 There is a new version of the Oracle BI Mobile HD app for iPhones and iPad. So download / update your App now. Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;} Then we have also changed the public server for hosting the Oracle BI Mobile Demonstration. This server image is based on the standard OBIEE 11.1.1.7 Sample Application (V305) which you can also download as a VirtualBox Image (this is a turnkey virtual environment with full SampleAppV305 preconfigured) from OTN here.   When your App is on your iPad, go into the “Settings” and “Add Server” to fill in the host location and access details as shown below: · Host = slc02ojq.oracle.com · Port = 7780 · Username = Prodney · Password = Admin123 · Note: SSL and SSO = OFF This same SampleApp V305 Demonstration server can also be accessed from your PC browser @ http://slc02ojq.oracle.com:7780/analytics. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}

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  • BI&EPM in Focus November 2013

    - by Mike.Hallett(at)Oracle-BI&EPM
    Normal 0 false false false EN-GB X-NONE X-NONE IBM is Embracing Oracle Exalytics: The Velocity of Thought and Action (link) Customers Ambulance Victoria, Australia, uses analytics and modelling to serve the expanding needs of a growing population (link) Cablemás Selects Oracle to Speed Customer Data Insights (link) National Instruments Introduces New Business Intelligence Solutions—Runs Reports up to 30x Faster, and Expands Customer Insight (link) FLSmidth Ensures Precise, Transparent Financial Reporting at All Business Levels, Reduces Financial Consolidation Time by up to 40% (link) Enterprise Performance Management Partner Edgewater Ranzal Webinar Series Mitigate Your Biggest EPM Project Risk - Thursday, 21st November - Register here:  4.00 GMT Capital Planning in the Energy Industry - Tuesday, 26th November - Register here:  4.00 GMT Driving Value in the Retail Industry Using Hyperion Strategic Finance (HSF)  - Tuesday, 10th December - Register here:  7.00 GMT Dec 11, Look Smarter Selling Hyperion Profitability & Cost Management (HPCM) Webcast (link) EPM System Infrastructure Tips & Tricks Support: November EPM Patch Set Updates released Business Analytics Monthly Index - October 2013 Hyperion Smart View Assistance with OBIEE 11.1.1.7 Hyperion Disclosure Management 11.1.2.3.330 PSU 17444967 [Doc ID 1592645.1] Hyperion Financial Close Management (FCM) 11.1.2.3.100 PSU 16989110 [Doc ID 1592644.1] Business  Intelligence BI-Apps Whitepaper: Packaged Analytic Applications: Accelerating Time and Value By Wayne Eckerson (link) BI Apps Blog: A Closer Look at Oracle Price Analytics (link) Blog: Taking Your Business Scorecard Golfing (link) Blog: Practical Uses of Business Scorecards, from Company-Wide to Process Specific (link) Nov 19, Big Data at Work Series: How Delphi Harnesses Big Data to Improve Warranty Response & Customer Satisfaction (link) Rittman Mead Blog: Oracle BI Apps 11.1.1.7.1 – GoldenGate Integration Support: OBIEE Suite Bundle Patches (understand OBIEE naming convention) [Doc ID 1591422.1] Support Blog: Java update alert: Essbase Administration Services (EAS) 11.1.2.3 (link) Support Blog: OBIEE 11.1.1.7.131017 now available (link) /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}

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  • Partner Training for Oracle Business Intelligence Applications 4-Day Bootcamp

    - by Mike.Hallett(at)Oracle-BI&EPM
    Partners 4-Day training from 15th - 18th October 2012, at Oracle Reading (UK) The Oracle Business Intelligence Applications provide pre-built Operational BI solutions for eBusiness Suite, Peoplesoft, Siebel, JDE and SAP; offering out-of-the-box integration. This FREE for Partners 4-Day training will provide attendees with an in-depth working understanding of the architecture, the technical and the functional content of the Oracle Business Intelligence Applications, whilst also providing an understanding of their installation, configuration and extension. The course will cover the following topics: Overview of Oracle Business Intelligence Applications Oracle BI Applications Fundamentals and Features Configuring BI Applications for Oracle E-Business Suite Understanding BI Applications Architecture Fundamentals of BI Applications Security   REGISTER HERE NOW    (acceptance is subject to availability and your place will be confirmed within two weeks: for help see the Partner Registration Guide) Location: Bray Room, at Oracle Corporation UK Ltd Oracle Parkway Thames Valley Park Reading, Berkshire RG6 1RA 15th - 18th October 2012, 4-Days :  9:30 am – 5:00 pm BST Audience The seminar is aimed at BI Consultants and Implementation Consultants within Oracle's Gold and Platinum Partners. Good understanding of basic data warehousing concepts Hands on experience in Oracle Business Intelligence Enterprise Edition Hands on experience in Informatica Some understanding of  Oracle BI Applications is required (See Sales & Technical Tutorials for OBI, BI-Apps and Hyperion EPM)  Good understanding of any of the following Oracle EBS modules: General Ledger, Accounts Receivables, Accounts Payables Please note that attendees are required to bring a laptop: 4GB RAM Windows 64 bits 80GB free space in Hard drive or External Device CPU Core 2 Duo or Higher Windows 7, Windows XP, Windows 2003 NOT ALLOWED with Windows Vista An Administrator User For more information please contact [email protected].

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