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• SEO: Where do I start?

  - by James

  Hi, I am primarily a software developer however I tend to delve in some web development from time to time. I have recently been asked to have a look at a friends website as they are wanting to improve their position in search engine results i.e. google/yahoo etc. I am aware there is no guarentee that their position will change, however, I do know there are techniques/ways to make your website more visible to search engine spiders and to consequently improve your position in the rankings i.e. performing SEO. Before I started looking at the SEO of the site I did the following prerequsite checks: Ran the website through the W3C Markup Validator and the W3C CSS Validator services. Looked through the markup code manually (check for meta tags etc) Performed a thorough cross browser compatibility test. From those checks, the following was evident: No SEO has been performed on the site before. The website has been developed using a visual editing tool such as dreamweaver (as it failed the validation services miserably and tables where being used everywhere!) The site is fairly cross browser compatibile (only some slight issues with IE8 which are easily resolved). How the site navigation is, isn't very search engine friendly (e.g. index.php?page=home) I can see right away a major improvement for SEO (or I at least think) would be to change the way the website is structured i.e. change from using dynamic pages such as "index.php?page=home" and actually having pages called "home.html". Other area's would be to add meta tags to identify keywords, and then sprinkling these keywords over the pages. As I am a rookie in this department, could anyone give me some advice on how I could perform thorough SEO on this website? Thanks in advance.

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• Using *.html extension in dynamic UR's for SEO

  - by lostaman

  Hi all My situation is. I have a project planned to be built on ASP.NET MVC 2. And one of the major requirements is SEO optimization. A customer wants to use static-like URLs that end up with .html extension for this project that make URLs more SEO friendly. E.g. "mysite.com/about.html " or "mysite.com/items/getitem/5.html" etc. I wonder is there any benefit from SEO perspective to use .html extension in dynamic URLs? Are Google and other search engines rank work better with such URLs?

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• JSP 2.0 SEO friendly links encoding

  - by victor hugo

  Currently I have something like this in my JSP <c:url value="/teams/${contact.id}/${contact.name}" /> The important part of my URL is the ID, I just put the name on it for SEO purposes (just like stackoverflow.com does). I was just wondering if there is a quick and clean way to encode the name (change spaces per +, latin chars removal, etc). I'd like it to be like this: <c:url value="/teams/${contact.id}/${supercool(contact.name)}" /> Is there a function like that out there or should I make my own?

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• SEO compatibility for dynamic website

  - by praveenjayapal

  Hi friend, I had read that SEO is applicable for static website, which holding the information in the initial page itself.. I want to know whether is it possible to achive the SEO for dynamically added informations.. I mean here i used ajax for loading information, in this situation how can achive SEO, is it possible.. please help me.. Thanks Praveenjayapal

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• Using *.html extension in dynamic URL's for SEO

  - by lostaman

  Hi all My situation is. I have a project planned to be built on ASP.NET MVC 2. And one of the major requirements is SEO optimization. A customer wants to use static-like URLs that end up with .html extension for this project that make URLs more SEO friendly. E.g. "mysite.com/about.html " or "mysite.com/items/getitem/5.html" etc. I wonder is there any benefit from SEO perspective to use .html extension in dynamic URLs? Are Google and other search engines rank work better with such URLs?

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• View the Real Links Behind Shortened URLs in Chrome

  - by Asian Angel

  When you encounter shortened URLs there is always that worry in the back of your mind about where they really lead to. Now you can get a “sneak peak” at the real links behind those URLs with the View Thru extension for Google Chrome. The URL Shortening services officially supported at this time are: bit.ly, cli.gs, ff.im, goo.gl, is.gd, nyti.ms, ow.ly, post.ly, su.pr, & tinyurl.com. Before When you encounter a shortened URL you are pretty much on your own in deciding whether to trust that link or not. It would really be nice if you could just hover your mouse over those links and know where they will lead ahead of time. After Once you have the extension installed you are ready to access that link viewing goodness. Please note that you will need to reload any pages that were open prior to installing the extension. For our first example we chose a shortened URL from “bit.ly”. As you can see the entire link behind the shortened URL is displayed very nicely…no hidden surprises there! Note: There are no options to worry with for the extension. Another perfect result for the “goo.gl URL” shown below. View Thru will certainly remove a lot of the stress related to clicking on shortened URLs. Bonus Find Just out of curiosity we looked for a shortened URL not listed as being officially supported at this time. We found one with the “http://nyti.ms/” domain and View Thru showed the link perfectly…so be sure to give it a try on other services too. Conclusion If you worry about where a shortened URL will really lead you then the View Thru extension can help alleviate that stress. Links Download the View Thru extension (Google Chrome Extensions) Similar Articles Productive Geek Tips See Where Shortened URLs “Link To” in Your Favorite BrowserVerify the Destinations of Shortened URLs the Easy WayCreate Shortened goo.gl URLs in Google Chrome the Easy WayCreate Shortened goo.gl URLs in Your Favorite BrowserAccess Google Chrome’s Special Pages the Easy Way TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 QuicklyCode Provides Cheatsheets & Other Programming Stuff Download Free MP3s from Amazon Awe inspiring, inter-galactic theme (Win 7) Case Study – How to Optimize Popular Wordpress Sites Restore Hidden Updates in Windows 7 & Vista Iceland an Insurance Job?

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• What should filenames and URLs of images contain for SEO benefit?

  - by Baumr

  We know that good site architecture usually looks like this: example-company.com/ example-company.com/about/ example-company.com/contact/ example-company.com/products/ example-company.com/products/category/ example-company.com/products/category/productname/ Now, when it comes to Google Image search, it is clear that the img alt tag, filename/URL, and surrounding text (captions, headings, paragraphs) have an effect on ranking. I want to ask about the filename of the images that we should use (e.g. product-photo.jpg). ...but first about the URL: Often web developers stick all images in a single folder in the root: example-company.com/img/ — and I have stopped doing that. (I don't want to get into it, but basically, it seems more semantic for images which make up part of the content at each sub-directory) However, when all images appear in a folder, I feel that their filename needs to reflect what they are a bit more than usual, for example: example-company.com/img/example-company-productname-category.jpg It's a longer filename than just product.png, but as long as it's relevant, I see no problem with regards to SEO (unless you're keyword stuffing), and it could even help rank for keywords: "example company" "productname" "category" So no questions there. But what about when we have places images in the site architecture we outlined at the beginning? In other words, what if image URL paths look like this: example-company.com/products/category/productname/productname.jpg My question is, should the URL be kept short like above and only have the "productname" (and some descriptive keywords) as part of it's filename? Or, should it also include the "example-company" and "category"? Like so: example-company.com/products/category/productname/example-company-category-productname.jpg That seems much longer, and redundant when we look at the URL, but here are a few considerations. Images are often downloaded onto computers, and, to the average user, they lose their original URL and thus — it isn't clear where they came from. Also, some social networks, forums, and other platforms leave the filename intact when uploaded. (Many others rewrite it, for example, Pinterest and Facebook.) Another consideration, will this really help (even if ever so slightly) rank in Google Image Search, or at least inform Google that the product is something specific to the "example-company"? For example, what if this product can only be bought at this store and is the flagship product? In addition to an abundance of internal links to this product page, would having the "example company" name and "category" help it appear in "example company" searches? In other words, is less more?

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• On Page SEO - What You May Be Missing

  If you have been doing Search Engine Optimization for sometime, you must know there are two separate kinds of SEO. They are On-page SEO and Off-page SEO. Many people put too much weight on Off-page SEO and they forgot On page SEO is equally important.

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• Streamline Your Complete SEO Process

  Everyone has their own way of doing SEO, and that's the better way to do it. But, streamlining your SEO process will make your SEO process to run successfully. By streamlining your SEO process, you and your clients benefit when your SEO process is faster, and more efficient.

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• How to Find the Best SEO Company Quick Guide

  Hiring the best SEO company in your local area is getting a major trend where SEO experts are hired to do all the challenging work. Hiring a local SEO company is always a very good decision for companies who wants to get ahead of the marketing game. The best reason why to hire the best SEO company is that they have SEO experts that understand how to promote your business website properly, efficiently and ethically that could give you return of investment and help your bottom line.

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• How to Choose Best SEO Packages For You

  Hiring a SEO company is as important and valuable for your website as your ROI, but, if you are not sure on how and which technique to use, or your website needs every marketing technique to impress the major search engines then choosing the most suitable SEO package is all that you need. These SEO packages are affordable, beneficial and you get every service needed in a single package. Keeping in mind the techniques of major search engines, the SEO companies offer various SEO packages so that you may choose the best for your website.

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• SEO Optimization Services Can Help Improve Your Website

  SEO optimization services can potentially help to improve your website as well as save you time and money. When choosing an SEO company make sure the company has a good reputation as not all SEO companies are reputable and one could end up damaging their website as well as reputation by choosing the wrong SEO Company. Make sure you do your homework and find an SEO who will provide quality services.

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• What is the Benefit of Onsite SEO?

  Search Engine Optimisation or SEO for short can be extremely expensive if you are to use the local SEO company. It is one of those areas, which can involve lots of expense for potentially little or no visible benefit. Therefore if you are considering using an SEO service you need to have a good understanding of what SEO is, what you are looking to achieve by having someone conducting SEO work, and how this achievement is measured.

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• The Advantages of Working With a Local SEO

  Working with a local SEO specialist offers tremendous advantages for your business and your website. A local SEO specialist can boost your website popularity locally and nationally. A local SEO specialist can generate local highly qualified leads. Many SEO specialists especially from overseas like India are offering SEO services in the USA and the UK with little success to the US or UK based customers.

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• Understanding the SEO Structure

  If you are considering SEO for your website, it is important you understand the landscape of the SEO. SEO do not have anyone to regulate the providers nor is there any accreditation for the SEO. This has created the issues of overpricing, scams, and reselling. To avoid becoming a victim of certain SEO, educate yourself about the different ones available as well as their proven history of other websites.

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• Images as links bad for SEO?

  - by Karl

  I am just about finished with my website and my as I was reading over Google's SEO information, they mentioned images as links without text is bad. What if it is simply a link to enlarge the picture? such as the following: <a href="images/image1.jpg"><img src="images/image1.jpg" height="200" width="100"></a> Any help on this would be great! Thanks, -K

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• How to use semantic markup and Google Places to assist in local search SEO?

  - by ElHaix

  In this article, adding additional localized markup is supposed to help your site's SEO. ie. <div itemscope itemtype="http://data-vocabulary.org/Organization"> <span itemprop="name">Search Engine People</span> <span itemprop="address" itemscope itemtype="http://data-vocabulary.org/Address"> <span itemprop="street-address">100 Westney Road South Unit 200, Building E</span> <span itemprop="locality">Ajax</span>, <span itemprop="region">ON</span> <span itemprop="country-name">Canada</span> <span itemprop="postal-code">L1S 7H3</span> </div> What about a site that contains valid localized results, where the actual business location is not relevant. For example, a site with valid local results from San Francisco, CA and Phoenix, AZ. Should these tags be added to the localized results, and has anyone got any experience with how much adding these tags have improved results? In terms of Google Places, however, they seem to ask for the business' actual physical location. Is there a way to use Google Places in the aforementioned example to assist in SEO?

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• Duplicate content issue after URL-change with 301-redirects

  - by David

  We got the following problem: We changed all URLs on our page from oldURL.html to newURL.html and set up 301-redirects (ca. 600 URLs) Google re-crawled our page, indexed all the new URLs (newURL.html), but didn't crawl the old URLs (oldURL.html) again, as there were no internal links pointing at those domains anymore after the URL-change. This resulted in massive ranking-drops, etc. because (i) Google thought oldURL.html has exactly the same content as newURL, causing duplicate content issues, and (ii) Google did not transfer the juice from oldURL to newURL, because the 301-redirect was never noticed. Now we reset all internal Links to the old URLs again, which then redirect to the newURLs, in the hope that Google would re-crawl the pages, once there are internal links pointing at them. This is partially happening, but at a really low speed, so it would take multiple months to notice all-redirects. I guess, because Google thinks: "Aah, I already know oldURL.html, so no need to re-crawl it. Possible solutions we thought of are ... Submitting as many of the old URLs to the index as possible via Webmaster Tools, to manually trigger a crawl. Doing that already Submitting a sitemap with all old URLs - but not sure if good idea, because Google does not seem to like 301-redirects in a sitemap ... Both solutions are not perfect - and we cannot wait for three months, just to regain our old rankings. What are your ideas? Best, David

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• Does purposely linking to an invalid URL and then using 301 affect SEO?

  - by Mike

  On a section of my site, I am currently using .htaccess rewrites to put the ID as part of the URL instead of in the query, like so: RewriteRule ^([a-z_]+)?/?tours/([0-9]+)/(.*) /tours/tour_text.php?lang=$1&id=$2&urlstr=$3 [L] For example, if someone goes to /en/tours/12/some-text-here it will rewrite it to /tours/tour_text.php?lang=en&id=12&urlstr=some-text-here. However I don't want the users to be able to put just any text, so if they type in the wrong some-text-here part it will 301 redirect them to the right page. This works perfectly, but I can see a potential problem potential arising when localizing the website, so I just wanted to make sure it's not actually a problem. How it is now, if someone goes to /en/tours/12/some-text-here, the anchor to the Spanish version of that page will be /es/tours/12/some-text-here (i.e. only changing the "en" to "es"), and then the script will then 301 them to the correct Spanish text (something like /es/tours/12/algun-texto-aqui). And the reverse will also be the same. The anchor on the Spanish version to the English version would be /en/tours/12/algun-texto-aqui and then they will be forwarded with 301 back to /en/tours/12/some-text-here. Basically, the anchor changes the language and the 301 changes the string at the end. So I have two questions: Does purposely and permanently having invalid URLs on your site that get 301'ed to the correct ones have any effect on SEO? I could make it just show the correct URL to begin with, but this is a significant amount of work due to how I am handling the translations, so I would prefer just to 301 them. Will the invalid URLs that are contained in the links be added to the search engine indexes even if they get 301'ed to another page?

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• What is the correct way to code incoming links for SEO?

  - by DC01

  Our site is giving out 'badges' to our authors. They can post these on their personal blogs and they will serve as incoming links to our site. We want to give out the best possible code for SEO without doing anything that would get us flagged. I would like to know what you're thoughts are on the following snippet of code and if anyone has any DEFINITE advice on dos and donts with it. Also, let me know if any of it is redundant or not worth it for SEO purposes. I've kept the css inline since some of the writers would not have access to add link to external CSS. I've changed the real values, but title, alt etc would be descriptive keywords similar to our page titles etc (no overloading keywords or any of that) <div id="writer" style="width:100px;height:50px;> <h1><strong style="float:left;text-indent:-9999px;overflow:hidden;margin:0;padding:0;">articles on x,y,z</strong> <a href="http://www.site.com/link-to-author" title="site description"> <img style="border:none" src="http://www.site.com/images/badge.png" alt="description of articles" title="View my published work on site.com"/> </a> </h1></div>

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• how to combine widget webapp framework with SEO-friendly CSS and JS files

  - by Ali

  Hi guys, I'm writing a webapp using Zend framework and a homebrew widget system. Every widget has a controller and can choose to render one of many views if it chooses. This really helps us modularize and reconfigure and reuse the widgets anywhere on the site. The Problem is that the views of each widget contain their own JS and CSS code, which leads to very messy HTML code when the whole page is put together. You get pockets of style and script tags everywhere. This is bad for a lot of different reasons as I'm sure you know, but it has a profound effect on our SEO as well. Several solutions that I've been able to come up with: Separate the CSS and JS of every view of every widget into its own file - this has serious drawbacks for load times (many more resources have to be loaded separately) and it makes coding very difficult as now you have to have 3-4 files open just to edit a widget. combine the all the widget CSS into a single file (same with JS) - would also lead to a massive load when someone enters the site, mixes up the CSS and the JS for all widgets so it's harder to keep track of them, and other problems that I'm sure you can think of. Create a system that uses method 1 (separate CSS and JS for every widget), when delivering the page, stitches all CSS and JS together. This obviously needs more processing time and of course the creation of such a system, etc. My Question is what you guys think of these solutions or if there are pre-existing solutions that you know of (or any tech that might help) solve this problem. I really appreciate all of your thoughts and comments!! Thanks guys, Ali

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• setting up 301 redirects: dynamic urls to static urls

  - by MS

  We are currently using a template-based website and are hoping to move to a site with static urls. Our domain will stay the same. I understand that using 301 redirects in a .htaccess file is the preferred method -- and the one that has the highest chance of preserving our google rankings. I am still new at all this and am having a hard time figuring out the proper way to code it all. Over a hundred of our pages are indexed. They all have a similar URL but with different pageIDs: http://www.realestate-bigbear.com/Nav.aspx/Page=%2fPageManager%2fDefault.aspx%2fPageID%3d2020765 Some link out to provided content, ex. /RealEstateNews/Default.aspx Then there are many that flow from the main featured listings page: /ListNow/Default.aspx Down to all the specific properties.. where the PropertyId changes /ListNow/Property.aspx?PropertyID=2048098 would a simple set of codes work... like the following.... redirect 301 /Nav.aspx/Page=%2fPageManager%2fDefault.aspx%2fPageID%3d2020765 www.realestate.bigbear.com/SearchBigBearMLS.htm or do I need to do something entirely different?

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• Creating meaningful add URLs in Cakephp

  - by Loftx

  Hi there, For my site I have a number of Orders each of which contains a number of Quotes. A quote is always tied to an individual order, so in the quotes controller I add a quote with reference to it's order: function add($orderId) { // funtion here } And the calling URL looks a bit like http://www.example.com/quotes/add/1 It occurred to me the URLs would make more sense if they looked a bit more like http://www.example.com/orders/1/quotes/add As the quote is being added to order 1. Is this something it's possible to achive in CakePHP? Cheers, Tom

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• Some basic questions about Django, Pyjamas and Clean URLs

  - by Acidburn2k

  I am farily new to the topic, but I am trying to combine both Django and Pyjamas. What would be the smart way to combine the two? I am not asking about communication, but rather about the logical part. Should I just put all the Pyjamas generated JS in the base of the domain, say http://www.mysite.com/something and setup Django on a subdirectory, or even subdomain, so all the JSON calls will go for http://something.mysite.com/something ? As far as I understand now in such combination theres not much point to create views in Django? Is there some solution for clean urls in Pyjamas, or that should be solved on some oy,ther level? How? Is it a standard way to pass some arguments as GET parameteres in a clean url while calling a Pyjamas generated JS?

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• problem in decoupling urls.py , while following a tutorial of django

  - by Nitin Garg

  http://docs.djangoproject.com/en/dev/intro/tutorial03/ I was at the step Decoupling the URLconfs where the tutorial illustrates how to decouple urls.py. On doing exactly what it says, i get the following error- error at /polls/1/ nothing to repeat Request Method: GET Request URL: http://localhost:8000/polls/1/ Exception Type: error Exception Value: nothing to repeat Exception Location: C:\jython2.5.1\Lib\re.py in _compile, line 241 Python Executable: C:\jython2.5.1\jython.bat Python Version: 2.5.1 Python Path: ['E:\\Programming\\Project\\django_app\\mysite', 'C:\\jython2.5.1\\Lib\\site-packages\\setuptools-0.6c11-py2.5.egg', 'C:\\jython2.5.1\\Lib', '__classpath__', '__pyclasspath__/', 'C:\\jython2.5.1\\Lib\\site-packages'] Server time: Mon, 12 Apr 2010 12:02:56 +0530

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