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  • Windows Azure Recipe: Social Web / Big Media

    - by Clint Edmonson
    With the rise of social media there’s been an explosion of special interest media web sites on the web. From athletics to board games to funny animal behaviors, you can bet there’s a group of people somewhere on the web talking about it. Social media sites allow us to interact, share experiences, and bond with like minded enthusiasts around the globe. And through the power of software, we can follow trends in these unique domains in real time. Drivers Reach Scalability Media hosting Global distribution Solution Here’s a sketch of how a social media application might be built out on Windows Azure: Ingredients Traffic Manager (optional) – can be used to provide hosting and load balancing across different instances and/or data centers. Perfect if the solution needs to be delivered to different cultures or regions around the world. Access Control – this service is essential to managing user identity. It’s backed by a full blown implementation of Active Directory and allows the definition and management of users, groups, and roles. A pre-built ASP.NET membership provider is included in the training kit to leverage this capability but it’s also flexible enough to be combined with external Identity providers including Windows LiveID, Google, Yahoo!, and Facebook. The provider model has extensibility points to hook into other identity providers as well. Web Role – hosts the core of the web application and presents a central social hub users. Database – used to store core operational, functional, and workflow data for the solution’s web services. Caching (optional) – as a web site traffic grows caching can be leveraged to keep frequently used read-only, user specific, and application resource data in a high-speed distributed in-memory for faster response times and ultimately higher scalability without spinning up more web and worker roles. It includes a token based security model that works alongside the Access Control service. Tables (optional) – for semi-structured data streams that don’t need relational integrity such as conversations, comments, or activity streams, tables provide a faster and more flexible way to store this kind of historical data. Blobs (optional) – users may be creating or uploading large volumes of heterogeneous data such as documents or rich media. Blob storage provides a scalable, resilient way to store terabytes of user data. The storage facilities can also integrate with the Access Control service to ensure users’ data is delivered securely. Content Delivery Network (CDN) (optional) – for sites that service users around the globe, the CDN is an extension to blob storage that, when enabled, will automatically cache frequently accessed blobs and static site content at edge data centers around the world. The data can be delivered statically or streamed in the case of rich media content. Training These links point to online Windows Azure training labs and resources where you can learn more about the individual ingredients described above. (Note: The entire Windows Azure Training Kit can also be downloaded for offline use.) Windows Azure (16 labs) Windows Azure is an internet-scale cloud computing and services platform hosted in Microsoft data centers, which provides an operating system and a set of developer services which can be used individually or together. It gives developers the choice to build web applications; applications running on connected devices, PCs, or servers; or hybrid solutions offering the best of both worlds. New or enhanced applications can be built using existing skills with the Visual Studio development environment and the .NET Framework. With its standards-based and interoperable approach, the services platform supports multiple internet protocols, including HTTP, REST, SOAP, and plain XML SQL Azure (7 labs) Microsoft SQL Azure delivers on the Microsoft Data Platform vision of extending the SQL Server capabilities to the cloud as web-based services, enabling you to store structured, semi-structured, and unstructured data. Windows Azure Services (9 labs) As applications collaborate across organizational boundaries, ensuring secure transactions across disparate security domains is crucial but difficult to implement. Windows Azure Services provides hosted authentication and access control using powerful, secure, standards-based infrastructure. See my Windows Azure Resource Guide for more guidance on how to get started, including links web portals, training kits, samples, and blogs related to Windows Azure.

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  • Big Data – How to become a Data Scientist and Learn Data Science? – Day 19 of 21

    - by Pinal Dave
    In yesterday’s blog post we learned the importance of the analytics in Big Data Story. In this article we will understand how to become a Data Scientist for Big Data Story. Data Scientist is a new buzz word, everyone seems to be wanting to become Data Scientist. Let us go over a few key topics related to Data Scientist in this blog post. First of all we will understand what is a Data Scientist. In the new world of Big Data, I see pretty much everyone wants to become Data Scientist and there are lots of people I have already met who claims that they are Data Scientist. When I ask what is their role, I have got a wide variety of answers. What is Data Scientist? Data scientists are the experts who understand various aspects of the business and know how to strategies data to achieve the business goals. They should have a solid foundation of various data algorithms, modeling and statistics methodology. What do Data Scientists do? Data scientists understand the data very well. They just go beyond the regular data algorithms and builds interesting trends from available data. They innovate and resurrect the entire new meaning from the existing data. They are artists in disguise of computer analyst. They look at the data traditionally as well as explore various new ways to look at the data. Data Scientists do not wait to build their solutions from existing data. They think creatively, they think before the data has entered into the system. Data Scientists are visionary experts who understands the business needs and plan ahead of the time, this tremendously help to build solutions at rapid speed. Besides being data expert, the major quality of Data Scientists is “curiosity”. They always wonder about what more they can get from their existing data and how to get maximum out of future incoming data. Data Scientists do wonders with the data, which goes beyond the job descriptions of Data Analysist or Business Analysist. Skills Required for Data Scientists Here are few of the skills a Data Scientist must have. Expert level skills with statistical tools like SAS, Excel, R etc. Understanding Mathematical Models Hands-on with Visualization Tools like Tableau, PowerPivots, D3. j’s etc. Analytical skills to understand business needs Communication skills On the technology front any Data Scientists should know underlying technologies like (Hadoop, Cloudera) as well as their entire ecosystem (programming language, analysis and visualization tools etc.) . Remember that for becoming a successful Data Scientist one require have par excellent skills, just having a degree in a relevant education field will not suffice. Final Note Data Scientists is indeed very exciting job profile. As per research there are not enough Data Scientists in the world to handle the current data explosion. In near future Data is going to expand exponentially, and the need of the Data Scientists will increase along with it. It is indeed the job one should focus if you like data and science of statistics. Courtesy: emc Tomorrow In tomorrow’s blog post we will discuss about various Big Data Learning resources. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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  • ArchBeat Link-o-Rama Top 10 for September 9-15, 2012

    - by Bob Rhubart
    The Top 10 most-viewed items shared on the OTN ArchBeat Facebook page for the week of September 9-15, 2017. 15 Lessons from 15 Years as a Software Architect | Ingo Rammer In this presentation from the GOTO Conference in Copenhagen, Ingo Rammer shares 15 tips regarding people, complexity and technology that he learned doing software architecture for 15 years. Attend OTN Architect Day – by Architects, for Architects – October 25 You won't need 3D glasses to take in these live presentations (8 sessions, two tracks) on Cloud computing, SOA, and engineered systems. And the ticket price is: Zero. Nothing. Absolutely free. Register now for Oracle Technology Network Architect Day in Los Angeles. Thursday October 25, 2012, 8:00 a.m. – 5:00 p.m. Sofitel Los Angeles , 8555 Beverly Boulevard , Los Angeles, CA 90048. Cloud API and service designers, stop thinking small | Cloud Computing - InfoWorld "The focus must shift away from fine-grained APIs that provide some type of primitive service, such as pushing data to a block of storage or perhaps making a request to a cloud-rooted database," says InfoWorld's David Linthicum. "To go beyond primitives, you must understand how these services should be used in a much larger architectural context. In other words, you need to understand how businesses will employ these services to form real workplace solutions—inside and outside the enterprise." Adding a runtime picker to a taskflow parameter in WebCenter | Yannick Ongena Oracle ACE Yannick Ongena shows how to create an Oracle WebCenter popup to allow users to "select items or do more complex things." Oracle IAM 11g R2 docs are now available "One of the great things about the new doc set is the inclusion of ePub files," says Fusion Middleware A-Team blogger Chris Johnson. "This means that if you have an iPad you can load up the doc library onto that and read the docs on the couch." Setting up a local Yum Server using the Exalogic ZFS Storage Appliance | Donald A concise technical post from the man named Donald. What's New in Oracle VM VirtualBox 4.2? | The Fat Bloke Sings "One of the trends we've seen is that as the average host platform becomes more powerful, our users are consistently running more and more vm's," says The Fat Bloke. "Some of our users have large libraries of vm's of various vintages, whilst others have groups of vm's that are run together as an assembly of the various tiers in a multi-tiered software solution, for example, a database tier, middleware tier, and front-ends." The new VirtualBox release, a year in the making, addresses the needs of these users, he explains. Configuring Oracle Business Intelligence 11g MDS XML Source Control Management with Git Version Control | Christian Screen Oracle ACE Christian Screen developed this tutorial for those interested in learning how to configure the Oracle Business Intelligence 11g (11.1.1.6) metadata repository for development using the new MDS XML source control management functionality. Identity and Access Management at Oracle Open World 2012 | Brian Eidelman Fusion Middleware A-Team blogger Brian Eideleman highlights three Oracle Openworld sessions that will put Identity and Access Management in the spotlight, and shares a link to the "Focus On: Identity Management" document, a comprehensive listing of Openworld activities also dealing with IM. Starting and stopping WebLogic automatically using Upstart | Chris Johnson "In Ubuntu, RedHat and Oracle Linux there's a new flavor of init called Upstart that all the kids are using," says Oracle Fusion Middleware A-Team member Chris Johnson. "It's the new hotness when it comes to making programs into daemons and wiring them to start and stop at appropriate times." Thought for the Day "The purpose of software engineering is to control complexity, not to create it." — Pamela Zave Source: SoftwareQuotes.com

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  • October 2013 Oracle University Round-Up: New Training & Certifications

    - by Breanne Cooley
    Here are the highlights of what is happening this month at Oracle University.  New Technology Overview Courses: Cloud, Big Data and Security Learn about the latest technology solutions that can transform your business. These three Training On Demand courses are taught by industry experts. These courses help you develop an understanding of how Oracle technologies can make a positive impact on your organization.  Oracle Cloud Overview  Oracle Big Data Overview Oracle Security Overview  New Cloud Application Foundation Courses Check out our brand new 12c courses for WebLogic Server administrators and Coherence developers:  Oracle WebLogic Server 12c: Administration I Oracle WebLogic Server 12c: Administration II Oracle Coherence 12c: New Features  Oracle Database 12c Courses Our Oracle Database 12c training is becoming very popular. Here are this month's featured courses:  Oracle Database 12c: New Features for Administrators Oracle Database 12c: Administration Workshop  Oracle Database 12c: Install and Upgrade Workshop Oracle Database 12c: Admin, Install and Upgrade Accelerated  Validate your expertise and add value by earning an Oracle Database 12c Certification.  New Certifications for MySQL Watch our two new videos to find out what's new with Oracle MySQL Certifications. 1) Oracle MySQL 5.6 Certification: What's New for Database Administrators  Recommended training:  MySQL for Beginners MySQL for Database Administrators  2) Oracle MySQL 5.6 Certification: What's New for Developers Recommended training:  MySQL for Beginners MySQL for Developers New Training & Certification for Oracle Applications JD Edwards 9.1 Training Additional JD Edwards Enterprise One 9.1 training is now available for administrators, developers and implementation team members. Cross Application Training  JD Edwards Enterprise One Common Foundation Rel 9.x  Human Capital Management Training  JD Edwards EnterpriseOne Payroll for Canada Rel 9.x JD Edwards EnterpriseOne Payroll for US Rel 9.x JD Edwards EnterpriseOne Payroll Accelerated for Canada Rel 9.x JD Edwards EnterpriseOne Payroll Accelerated for US Rel 9.x  Financial  Management Training  JD Edwards EnterpriseOne Accounts Receivable Rel 9.x JD Edwards EnterpriseOne Financial Report Writing Rel 9.x  Knowledge Management 8.5 Training Oracle Knowledge 8.5 training is now available for analysts interested in learning how to quickly spot trends in content processing and system usage with analytics dashboards. Knowledge Analytics Rel 8.5  Taleo Training Updated Taleo training is now available. Taleo Business Edition (TEE) business users can learn how to create more efficient reports. Recruiters will learn how to efficiently and effectively use Taleo Business Edition (TBE) Recruit.  Taleo (TEE): Advanced Reporting Taleo (TBE): Recruit - End User Fundamentals  New Training for Oracle Retail 13.4.1 Updated training for Retail Predictive Application Server and Retail Demand Forecasting is now available.  RPAS Administration and Configuration Fundamentals RPAS Technical Essentials: Fusion Client 13.4.1 Retail Demand Forecasting (RDF) Business Essentials 13.4.1  View all available training courses, learning paths and certifications at education.oracle.com, or contact your local education representative to learn more about Oracle University's education solutions. See you in class!  -Oracle University Marketing Team 

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  • On The Road with the HR Community

    - by Kathryn Perry
    A guest post by Steve Boese, Director, Talent Strategy, Oracle One of the best ways to connect with and to get a feel for what is on the minds of Human Resources leaders is to get out of the office and hit the road. I’ve had the great honor to attend and/or present at a number of events recently, including the massive SHRM Annual Conference, the HR Florida Conference, and Taleo World in Chicago. These events, and many others, offer solution providers, talent management professionals, business leaders, and even more casual observers of the Human Resources field with tremendous opportunities to connect, to share information, and to learn from each other. Attending the conferences also give people a sense of how they can improve and enhance their skills and knowledge, learn about the latest workforce technologies, and bring new and innovative ideas back to their organizations. And sure, the parties and conference swag can be pretty nice as well! If you attend a few of these industry events, one of the most beneficial by-products that you can emerge with -- whether you are on the front lines in HR at your organization, or as we are at Oracle, in the business of developing and delivering innovative and impactful technology solutions to our customers -- is to get a larger sense of the big ideas and major trends, concerns, and challenges facing organizations all across the landscape, and to be able to better understand how your strategies and solutions can be improved with this greater perspective. So what are HR folks discussing and debating? What questions and problems keep them up at night? What are the bloggers and large community of HR social media enthusiasts buzzing about? From my perspective some of the common themes you see over and again across the HR community break down (broadly), into three main areas: Talent attraction - How can we locate, attract, recruit, and hire the best talent possible? What new strategies, approaches, and technologies can help us in this critically important area? What role do external social networks like LinkedIn, Facebook, and Twitter play in the increasingly competitive search for talent? Talent Retention - How can we make sure to keep that talent on our team? What engagement, development, recognition, and compensation tools can help us in this regard? How can we continue, (or become), an employer of choice? What is our unique and compelling employer value proposition? Talent Empowerment - How can we put our employees in the best position to succeed? What can we do to better align our talent with the organization’s mission and goals, while simultaneously providing the best and most driven to succeed individuals a clear path to achieve their career goals and aspirations? How can new technologies, particularly social and collaboration tools help in this area? While these are the ‘big themes’ that I know I have seen this year, certainly they are not really new, nor are they likely to fundamentally change in the next year or two. I think the reason is that at the core of any successful enterprise is a collection of smart, interested, engaged, challenged, and empowered group of people. And that was likely the case 10 or 20 years ago, and will probably be the case 10 or 20 years into the future. But what has changed, and what you can see -- evidenced by simply following the Twitter backchannel for an event and by reading some of the many fantastic HR blogs out there -- is that the HR professional's ability, along with technology solution providers like Oracle, to connect, to more openly share information with each other, and to make each other better in the process, (and to create new, improved, and more innovative solutions), has never been greater. And I think it is with this heretofore unprecedented level of opportunity to connect with other members of the community that HR professionals will be better equipped to help their organizations attract, retain, and empower their teams. We at Oracle HCM look forward to continuing to meet, engage, and connect with the HR community in the coming months. Until then -- follow us on Twitter and Facebook.

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  • Nominations now open for the Oracle FMW Excellence Awards 2014

    - by Greg Jensen
    2014 Oracle Excellence Award NominationsWho Is the Innovative Leader for Identity Management? •    Is your organization leveraging one of Oracle’s Identity and Access Management solutions in your production environment?•    Are you a leading edge organization that has adopted a forward thinking approach to Identity and Access Management processes across the organization?•    Are you ready to promote and highlight the success of your deployment to your peers? •    Would you a chance to win FREE registration to Oracle OpenWorld 2014? Oracle is pleased to announce the call for nominations for the 2014 Oracle Excellence Awards: Oracle Fusion Middleware Innovation.  The Oracle Excellence Awards for Oracle Fusion Middleware Innovation honor organizations using Oracle Fusion Middleware to deliver unique business value.  This year, the awards will recognize customers across nine distinct categories, including Identity and Access Management.  Oracle customers, who feel they are pioneers in their implementation of at least one of the Oracle Identity and Access Management offerings in a production environment or active deployment, should submit a nomination.  If submitted by June 20th, 2014, you will have a chance to win a FREE registration to Oracle OpenWorld 2014 (September 28 - October 2) in San Francisco, CA.  Top customers will be showcased at Oracle OpenWorld and featured in Oracle publications.   The  Identity and Access Management Nomination Form Additional benefits to nomineesNominating your organization opens additional opportunities to partner with Oracle such as:•    Promotion of your Customer Success StoriesProvides a platform for you to share the success of your initiatives and programs to peer groups raising the overall visibility of your team and your organization as a leader in security•    Social Media promotion (Video, Blog & Podcast)Reach the masses of Oracle’s customers through sharing of success stories, or customer created blog content that highlights the advanced thought leadership role in security with co-authored articles on Oracle Blog page that reaches close to 100,000 subscribers. There are numerous options to promote activities on Facebook, Twitter and co-branded activities using Video and Audio. •    Live speaking opportunities to your peersAs a technology leader within your organization, you can represent your organization at Oracle sponsored events (online, in person or webcasts) to help share the success of your organizations efforts building out your team/organization brand and success. •    Invitation to the IDM Architect ForumOracle is able to invite the right customers into the IDM Architect Forum which is an invite only group of customers that meet monthly to hear technology driven presentations from their own peers (not from Oracle) on today’s trends.  If you want to hear privately what some of the most successful companies in every industry are doing about security, this is the forum to be in. All presentations are private and remain within the forum, and only members can see take advantage of the lessons gained from these meetings.  To date, there are 125 members. There are many more advantages to partnering with Oracle, however, it can start with the simple nomination form for Identity and Access Management category of the 2014 Oracle Excellence Award Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}

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  • Disneyland Inside Out on iPhone and Android

    - by Ryan Cain
    It's hard to believe October was the last time I was over here on my blog.  Ironically after getter the developer phone from Microsoft I have been knee deep in iPhone programming and for the past few weeks Android programming again.  This time I've spent all my non-working hours programming a fun project for my "other" website, Disneyland Inside Out.  Disneyland Inside Out, a vacation planning site for Disneyland in California, has been around in various forms since June 1996.  It has always been a place for me to explore new technologies and learn about some of the new trends on the web.  I recently migrated the site over to DotNetNuke and have been building out custom modules for DNN.  I've also been hacking things together w/ the URLRewrite module in IIS 7.5 to provide strong SEO optimized URLs.  I can't say all that has really stuck within the DNN model of doing things, but it has worked pretty well. As part of my learning process, I spent most of the Fall bringing Disneyland Inside Out to the iPhone.  I will post more details on my development experiences later.  But this project gave me a really great opportunity to get a good feel for Objective-C development.  After 3 months I actually feel somewhat competent in the language and iPhone SDK, instead of just floundering around getting things to work.  The project also gave me a chance to play with some new frameworks on the iPhone and really dig into the Facebook SDK.  I also dug into some of the Gowalla REST api's as well.  We've been live with the app in iTunes for just about 10 days now, and have been sitting in the top 200 of free travel apps for the past few days.  You can get more info and the direct iTunes download link on our site: Disneyland Inside Out for iPhone Since launching the iPhone version I have gotten back into Android development, porting the Disneyland Inside Out app over to Android.  As I said in my first review of iPhone vs. Android, coming from a managed code background, Android is much easier to get going with.  I just about 3 weeks total I will have about 85 - 90% of the functionality up and running in the Android app, that took probably 1.5 - 2x's that time for iPhone.  That isn't a totally fair comparison as I am much more comfortable w/ Xcode and Objective-C today and can get some of the basic stuff done much faster than I could in the fall.  Though I'd say some of the hardest code to debug is still the null pointer issues on objects that were dealloc'd too early in Objective-C.  This isn't too bad with the NSZoombies enabled for synchronous code, but when you have a lot of async, which my app does, it can be hairy at times to track exactly what was causing the issue.   I will post more details later, as I am trying to wrap up a beta of the Android app today.  But in the meantime, if you have an iPhone, iPod Touch or iPad head on over to the site and take a look at my app.

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  • Asynchrony in C# 5 (Part I)

    - by javarg
    I’ve been playing around with the new Async CTP preview available for download from Microsoft. It’s amazing how language trends are influencing the evolution of Microsoft’s developing platform. Much effort is being done at language level today than previous versions of .NET. In these post series I’ll review some major features contained in this release: Asynchronous functions TPL Dataflow Task based asynchronous Pattern Part I: Asynchronous Functions This is a mean of expressing asynchronous operations. This kind of functions must return void or Task/Task<> (functions returning void let us implement Fire & Forget asynchronous operations). The two new keywords introduced are async and await. async: marks a function as asynchronous, indicating that some part of its execution may take place some time later (after the method call has returned). Thus, all async functions must include some kind of asynchronous operations. This keyword on its own does not make a function asynchronous thought, its nature depends on its implementation. await: allows us to define operations inside a function that will be awaited for continuation (more on this later). Async function sample: Async/Await Sample async void ShowDateTimeAsync() {     while (true)     {         var client = new ServiceReference1.Service1Client();         var dt = await client.GetDateTimeTaskAsync();         Console.WriteLine("Current DateTime is: {0}", dt);         await TaskEx.Delay(1000);     } } The previous sample is a typical usage scenario for these new features. Suppose we query some external Web Service to get data (in this case the current DateTime) and we do so at regular intervals in order to refresh user’s UI. Note the async and await functions working together. The ShowDateTimeAsync method indicate its asynchronous nature to the caller using the keyword async (that it may complete after returning control to its caller). The await keyword indicates the flow control of the method will continue executing asynchronously after client.GetDateTimeTaskAsync returns. The latter is the most important thing to understand about the behavior of this method and how this actually works. The flow control of the method will be reconstructed after any asynchronous operation completes (specified with the keyword await). This reconstruction of flow control is the real magic behind the scene and it is done by C#/VB compilers. Note how we didn’t use any of the regular existing async patterns and we’ve defined the method very much like a synchronous one. Now, compare the following code snippet  in contrast to the previuous async/await: Traditional UI Async void ComplicatedShowDateTime() {     var client = new ServiceReference1.Service1Client();     client.GetDateTimeCompleted += (s, e) =>     {         Console.WriteLine("Current DateTime is: {0}", e.Result);         client.GetDateTimeAsync();     };     client.GetDateTimeAsync(); } The previous implementation is somehow similar to the first shown, but more complicated. Note how the while loop is implemented as a chained callback to the same method (client.GetDateTimeAsync) inside the event handler (please, do not do this in your own application, this is just an example).  How it works? Using an state workflow (or jump table actually), the compiler expands our code and create the necessary steps to execute it, resuming pending operations after any asynchronous one. The intention of the new Async/Await pattern is to let us think and code as we normally do when designing and algorithm. It also allows us to preserve the logical flow control of the program (without using any tricky coding patterns to accomplish this). The compiler will then create the necessary workflow to execute operations as the happen in time.

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  • My .NET Technology picks for 2011

    - by shiju
    My Technology predictions for 2011 Cloud computing and Mobile application development will be the hottest trends for 2011. I hope that Windows Azure will be very hot in year 2011 and lot of cloud computing adoption will be happen with Windows Azure on 2011. Web application scalability will be the big challenge for Architects in the next year and architecture approaches like CQRS will get some attention on next year. Architects will look on different options for web application scalability and adoption of NoSQL and Document databases will be more in the year 2011. The following are the my technology picks for .Net stack Windows Azure Windows Azure will be one of the hottest technologies of 2011. Adoption of Cloud and Windows Azure will get big attention on next year. The Windows Azure platform is a flexible cloud–computing platform that lets you focus on solving business problems and addressing customer needs. No need to invest upfront on expensive infrastructure. Pay only for what you use, scale up when you need capacity and pull it back when you don’t. We handle all the patches and maintenance — all in a secure environment with over 99.9% uptime. Silverlight 5 Silverlight is becoming a common technology for variety of development platforms. You can develop Silverlight applications for web, desktop and windows phone. The new Silverlight 5 beta will be available during the starting quarter of the next year with new capabilities and lot of new features. Silverlight 5 will be powerful development platform for both web-based business apps and rich media solutions. We can expect final version of Silverlight 5 on end of 2011. Windows Phone 7 Development Tools Mobile application development will be very hot in year 2011 and Windows Phone 7 will be one of the hottest technologies of next year. You can get introduction on Windows Phone 7 Development Tools from somasegar’s blog post and MSDN documentation available from here. EF Code First I am a big fan of Entity Framework’s Code First approach and hope that Code First approach will attract more people onto Entity Framework 4. EF Code First lets you focus on domain model which will enable Domain-Driven Development for applications. I hope that DDD fans will love the EF Code First approach. The Entity Framework 4 now supports three types of approaches and these will attract different types of developer audience. ASP.NET MVC 3 The ASP.NET MVC 3 will be the hottest technology of Microsoft web stack on the next year. ASP.NET developers will widely move to the ASP.NET MVC Framework from their WebForms development. The new Razor view engine is great and it will increase the adoption of ASP.NET MVC 3. Razor the will improve the productivity when working with ASP.NET MVC 3 Views. You can build great web applications using ASP.NET MVC 3 and jQuery with better maintainability, generation of clean HTML and even better performance. In my opinion, the best technology stack for web development is ASP.NET MVC 3 and Entity Framework 4 Code First as ORM. On the next year, you can expect more articles from my blog on ASP.NET MVC 3 and Entity Framework 4 Code First. RavenDB NoSQL and Document databases will get more attention on the coming year and RavenDB will be the most notable document database in the .NET stack. RavenDB is an Open Source (with a commercial option) document database for the .NET/Windows platform developed by Ayende Rahien. RavenDB is .NET focused document database which comes with a fully functional .NET client API and supports LINQ. I have written few articles on RavenDB and you can read it from here. Managed Extensibility Framework (MEF) Many people didn't realized the power of MEF. The MEF lets you create extensible applications and provides a great solution for the runtime extensibility problem. I hope that .NET developers will more adopt the MEF on the next year for their .NET applications. You can get an excellent introduction on MEF from Anoop Madhusudanan’s blog post MEF or Managed Extensibility Framework – Creating a Zoo and Animals

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  • Musings on the launch of SQL Monitor

    - by Phil Factor
    For several years, I was responsible for the smooth running of a large number of enterprise database servers. We ran a network monitoring tool that was primitive by today’s standards but which performed the useful function of polling every system, including all the Servers in my charge. It ran a configurable script for each service that you needed to monitor that was merely required to return one of a number of integer values. These integer values represented the pain level of the service, from 10 (“hurtin’ real bad”) to 1 (“Things is great”). Not only could you program the visual appearance of each server on the network diagram according to the value of the integer, but you could even opt to run a sound file. Very soon, we had a large TFT Screen, high on the wall of the server room, with every server represented by an icon, and a speaker next to it that would give out a series of grunts, groans, snores, shrieks and funeral marches, depending on the problem. One glance at the display, and you could dive in with iSQL/QA/SSMS and check what was going on with your favourite diagnostic tools. If you saw a server icon burst into flames on the screen or droop like a jelly, you dropped your mug of coffee to do it.  It was real fun, but I remember it more for the huge difference it made to have that real-time visibility into how your servers are performing. The management soon stopped making jokes about the real reason we wanted the TFT screen. (It rendered DVDs beautifully they said; particularly flesh-tints). If you are instantly alerted when things start to go wrong, then there was a good chance you could fix it before being alerted to the problem by the users of the system.  There is a world of difference between this sort of tool, one that gives whoever is ‘on watch’ in the server room the first warning of a potential problem on one of any number of servers, and the breed of tool that attempts to provide some sort of prosthetic DBA Brain. I like to get the early warning, to get the right information to help to diagnose a problem: No auto-fix, but just the information. I prefer to leave the task of ascertaining the exact cause of a problem to my own routines, custom code, intuition and forensic instincts. A simulated aircraft cockpit doesn’t do anything for me, especially before I know where I should be flying.  Time has moved on, and that TFT screen is now, with SQL Monitor, an iPad or any other mobile or static device that can support a browser. Rather than trying to reproduce the conceptual topology of the servers, it lists them in their groups so as to give a display that scales with the increasing number of databases you monitor.  It gives the history of the major events and trends for the servers. It gives the icons and colours that you can spot out of the corner of your eye, but goes on to give you just enough information in drill-down to give you a much clearer idea of where to look with your DBA tools and routines. It doesn't swamp you with information.  Whereas a few server and database-level problems are pretty easily fixed, others depend on judgement and experience to sort out.  Although the idea of an application that automates the bulk of a DBA’s skills is attractive to many, I can’t see it happening soon. SQL Server’s complexity increases faster than the panaceas can be created. In the meantime, I believe that the best way of helping  DBAs  is to make the monitoring process as simple and effective as possible,  and provide the right sort of detail and ‘evidence’ to allow them to decide on the fix. In the end, it is still down to the skill of the DBA.

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  • Capgemini Global Business Process Management Report

    - by JuergenKress
    Welcome to the Capgemini Global Business Process Management (BPM) Report. This report is an exploration of key trends in BPM as seen by CXOs across a broad selection of sectors and geographies. BPM is perhaps at a tipping point - it’s certainly at an exciting stage in its evolution. As both an engineer and an Operational Research practitioner in my early career, and subsequently as a consultant, I have seen BPM through its development over the last 26 years. BPM has its roots in management practices such as Total Quality Management, Business Process Reengineering & Model Based Development; but the advent of the new generation of sophisticated modelling and process execution technologies has greatly enhanced BPM’s power to truly transform businesses. This has created one of the most rapidly growing and attractive market sectors for both services and technology. We see BPM as a critical management discipline that when executed against clear, cross organizational business objectives, can deliver exceptional value to that organization. However, we also see that the potential for BPM is not well understood. Our decision to conduct this global survey stemmed from discussions with our clients. We sought to gain a better impression of their understanding of BPM, how they measure its value, and how far it is prioritized within their Business and Technology Transformation efforts. This research confirms our belief that BPM needs to be a jointly owned Business and IT discipline. It also demonstrates that it is starting to gain significant traction in the market and investments are starting to pay dividends to the early adopters. At Capgemini we are being asked by our clients to help them simplify and improve their business models and the technology that supports them and we are already seeing BPM become an integral and key part of this proposition. Business Process Management is becoming ever more relevant to both large and small organizations in the current economic climate. At a time when many different market sectors are facing slow revenue growth, customer churn and increased pressures on costs, BPM becomes a critical weapon in the battle for efficiency and effectiveness in processes. Furthermore, in a challenging and changing business environment that is characterized by uncertainty, it allows organizations to adapt, be more agile and fleet of foot. Capgemini is seeing strong demand for BPM services in markets such as the USA, the UK, the Netherlands and France; and there are clear signs of increased interest in other geographies such as, Germany, Sweden, Spain, Italy and Australia. In sector terms, the financial services industry has led the way in BPM adoption over the recent past, driven by increased focus on customer- centricity and regulatory compliance. Other sectors, public sector, utilities, telco, retail and manufacturing are now not only catching up, but are starting o use BPM in new ways to create new business models to serve customers and outsmart the competition. The research findings also show however that this is a complex landscape, and we are not seeing adoption of BPM in a clear and consistent way. This report also looks at some of the barriers to adoption, with organizational silos being a major obstacle. Waters are further muddied by fragmented budgets, lack of clear governance and ownership and internal politics. The objective of our investment in this research project was to shed some light on these elements with a view to assisting organizations to create strategies that avoid or at least mitigate some of these barriers to success. Management of change in such endea vours is a key part in enabling the appropriate alignment of business and technology to support their transformation efforts. I hope that you find this report of benefit in the further adoption of Business Process Management. Get the full report here. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Technorati Tags: Capgemini,bpm report,bpm market,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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  • Reaching to the Holy Grail of Data Management

    - by Irem Radzik
    Pervasive, continuous access to trusted data. That’s the ultimate goal of data management. It enables to leverage data as an asset to create value for customers and the organization. It creates the strong foundation needed to move the business forward. How you get there is also critical. As with all IT initiatives using high performance solutions with low cost of ownership is another key requirement in today’s IT world. Oracle's  data integration product strategy focuses on helping customers achieve this ultimate goal with high performance and low TCO.  At OpenWorld, we will be showing how Oracle Data Integration products help you reach your data management goals, considering new trends in information management, such as big data and cloud computing. We will also provide an update on the latest product releases, such as Oracle GoldenGate 11gR2. If you will be at OpenWorld, please join us on Monday Oct 1st 10:45am at Moscone West – 3005 to hear our VP of Product Development, Brad Adelberg, present "Future Strategy, Direction, and Roadmap of Oracle’s Data Integration Platform". The Data Integration track at OpenWorld covers variety of topics and speakers. In addition to product management of Oracle GoldenGate, Oracle Data Integrator, and Enteprise Data Quality presenting product updates and roadmap, we have several customer panels and stand-alone sessions featuring select customers such as St. Jude Medical, Raymond James, Aderas, Turkcell, Paychex, Comcast,  Ticketmaster, Bank of America and more. You can see an overview of Data Integration sessions here. If you are not able to attend OpenWorld, please check out our latest resources for Data Integration and Oracle GoldenGate. In the coming weeks you will see more blogs about our products’ new capabilities and what to expect at OpenWorld. I hope to see you at OpenWorld and stay in touch via our future blogs. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}

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  • Oracle Executive Strategy Brief: Enterprise-Grade Cloud Applications

    - by B Shashikumar
    Cloud Computing has clearly evolved into one of the dominant secular trends in the industry. Organizations are looking to the cloud to change how they buy and consume IT. And its no longer about just lower up-front costs. The cloud promises to deliver greater agility and free up resources to focus on innovation versus running and maintaining systems. But are organizations actually realizing these benefits? The full promise of cloud is not being realized by customers who entrust their business to multiple niche cloud providers. While almost 9 out of 10 companies  expect more IT agility with cloud, only 47% are actually getting it (Source: 2011 State of Cloud Survey by Symantec). These niche cloud customers have also seen the promises of lower costs, efficiency gains, improved security, and compliance go unfulfilled. Having one cloud provider for customer relationship management (CRM) and another for human capital management (HCM), and then trying to glue these proprietary systems together while integrating to a back-office financial system can add to complexity and long-term costs. Completing a business process or generating an integrated report is cumbersome, and leverages incomplete data. Why can’t niche cloud providers deliver on the full promise of cloud? It’s simple: you still need to complete business processes. You still need reporting that enables you to take action using data from multiple systems. You still have to comply with SOX and other industry regulations. These requirements don’t go away just because you deploy in the cloud. Delivering lower up-front costs by enabling customers to buy software as a service (SaaS) is the easy part. To get real value that lasts longer than your quarterly report, it’s important to realize the benefits of cloud without compromising on functionality and while having the right level of control and flexibility. This is the true promise of cloud. Oracle’s cloud strategy centers around delivering the benefits of cloud—without compromise. We uniquely empower our customers with complete solutions and choice. From the richest functionality to integrated reporting and great user experience. It’s all available in the cloud. And it works not just with other Oracle cloud applications, but with your existing Oracle and third-party systems as well. This helps protect your current investments and extend their value as you journey to the cloud. We’ve made the necessary investments not only in our applications but also in the underlying technology that makes it all run—from the platform down to the hardware and operating system. We make it all. And we’ve engineered it to work together and be highly optimized for our customers, in the cloud. With Oracle enterprise-grade cloud applications, you get the benefits of cloud plus more power, more choice, and more confidence. Read more about how you can realize the true advantage of Cloud with Oracle Enterprise-grade Cloud applications in the Oracle Executive Strategy Brief here.  You can also attend an Oracle Cloud Conference event at a city near you. Register here. 

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  • Pinterest and the Rising Power of Imagery

    - by Mike Stiles
    If images keep you glued to a screen, you’re hardly alone. Countless social users are letting their eyes do the walking, waiting for that special photo to grab their attention. And perhaps more than any other social network, Pinterest has been giving those eyes plenty of room to walk. Pinterest came along in 2010. Its play was that users could simply create topic boards and pin pictures to the appropriate boards for sharing. Yes there are some words, captions mostly, but not many. The speed of its growth raised eyebrows. Traffic quadrupled in the last quarter of 2011, with 7.51 million unique visitors in December alone. It now gets 1.9 billion monthly page views. And it was sticky. In the US, the average time a user spends strolling through boards and photos on Pinterest is 15 minutes, 50 seconds. Proving the concept of browsing a catalogue is not dead, it became a top 5 referrer for several apparel retailers like Land’s End, Nordstrom, and Bergdorfs. Now a survey of online shoppers by BizRate Insights says that Pinterest is responsible for more purchases online than Facebook. Over 70% of its users are going there specifically to keep up with trends and get shopping ideas. And when they buy, the average order value is $179. Pinterest is also scoring better in terms of user engagement. 66% of pinners regularly follow and repin retailers, whereas 17% of Facebook fans turn to that platform for purchase ideas. (Facebook still wins when it comes to reach and driving traffic to 3rd-party sites by the way). Social posting best practices have consistently shown that posts with photos are rewarded with higher engagement levels. You may be downright Shakespearean in your writing, but what makes images in the digital world so much more powerful than prose? 1. They transcend language barriers. 2. They’re fun and addictive to look at. 3. They can be consumed in fractions of a second, important considering how fast users move through their social content (admit it, you do too). 4. They’re efficient gateways. A good picture might get them to the headline. A good headline might then get them to the written content. 5. The audience for them surpasses demographic limitations. 6. They can effectively communicate and trigger an emotion. 7. With mobile use soaring, photos are created on those devices and easily consumed and shared on them. Pinterest’s iPad app hit #1 in the Apple store in 1 day. Even as far back as 2009, over 2.5 billion devices with cameras were on the streets generating in just 1 year, 10% of the number of photos taken…ever. But let’s say you’re not a retailer. What if you’re a B2B whose products or services aren’t visual? Should you worry about your presence on Pinterest? As with all things, you need a keen awareness of who your audience is, where they reside online, and what they want to do there. If it doesn’t make sense to put a tent stake in Pinterest, fine. But ignore the power of pictures at your own peril. If not visually, how are you going to attention-grab social users scrolling down their News Feeds at top speed? You’re competing with every other cool image out there from countless content sources. Bore us and we’ll fly right past you.

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  • I.T. Chargeback : Core to Cloud Computing

    - by Anand Akela
    Contributed by Mark McGill Consolidation and Virtualization have been widely adopted over the years to help deliver benefits such as increased server utilization, greater agility and lower cost to the I.T. organization. These are key enablers of cloud, but in themselves they do not provide a complete cloud solution. Building a true enterprise private cloud involves moving from an admin driven world, where the I.T. department is ultimately responsible for the provisioning of servers, databases, middleware and applications, to a world where the consumers of I.T. resources can provision their infrastructure, platforms and even complete application stacks on demand. Switching from an admin-driven provisioning model to a user-driven model creates some challenges. How do you ensure that users provisioning resources will not provision more than they need? How do you encourage users to return resources when they have finished with them so that others can use them? While chargeback has existed as a concept for many years (especially in mainframe environments), it is the move to this self-service model that has created a need for a new breed of chargeback applications for cloud. Enabling self-service without some form of chargeback is like opening a shop where all of the goods are free. A successful chargeback solution will be able to allocate the costs of shared I.T. infrastructure based on the relative consumption by the users. Doing this creates transparency between the I.T. department and the consumers of I.T. When users are able to understand how their consumption translates to cost they are much more likely to be prudent when it comes to their use of I.T. resources. This also gives them control of their I.T. costs, as moderate usage will translate to a lower charge at the end of the month. Implementing Chargeback successfully create a win-win situation for I.T. and the consumers. Chargeback can help to ensure that I.T. resources are used for activities that deliver business value. It also improves the overall utilization of I.T. infrastructure as I.T. resources that are not needed are not left running idle. Enterprise Manager 12c provides an integrated metering and chargeback solution for Enterprise Manager Targets. This solution is built on top of the rich configuration and utilization information already available in Enterprise Manager. It provides metering not just for virtual machines, but also for physical hosts, databases and middleware. Enterprise Manager 12c provides metering based on the utilization and configuration of the following types of Enterprise Manager Target: Oracle VM Host Oracle Database Oracle WebLogic Server Using Enterprise Manager Chargeback, administrators are able to create a set of Charge Plans that are used to attach prices to the various metered resources. These plans can contain fixed costs (eg. $10/month/database), configuration based costs (eg. $10/month if OS is Windows) and utilization based costs (eg. $0.05/GB of Memory/hour) The self-service user provisioning these resources is then able to view a report that details their usage and helps them understand how this usage translates into cost. Armed with this information, the user is able to determine if the resources are delivering adequate business value based on what is being charged. Figure 1: Chargeback in Self-Service Portal Enterprise Manager 12c provides a variety of additional interfaces into this data. The administrator can access summary and trending reports. Summary reports allow the administrator to drill-down through the cost center hierarchy to identify, for example, the top resource consumers across the organization. Figure 2: Charge Summary Report Trending reports can be used for I.T. planning and budgeting as they show utilization and charge trends over a period of time. Figure 3: CPU Trend Report We also provide chargeback reports through BI Publisher. This provides a way for users who do not have an Enterprise Manager login (such as Line of Business managers) to view charge and usage information. For situations where a bill needs to be produced, chargeback can be integrated with billing applications such as Oracle Billing and Revenue Management (BRM). Further information on Enterprise Manager 12c’s integrated metering and chargeback: White Paper Screenwatch Cloud Management on OTN

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  • Spotlight on Oracle Social Relationship Management. Social Enable Your Enterprise with Oracle SRM.

    - by Pat Ma
    Facebook is now the most popular site on the Internet. People are tweeting more than they send email. Because there are so many people on social media, companies and brands want to be there too. They want to be able to listen to social chatter, engage with customers on social, create great-looking Facebook pages, and roll out social-collaborative work environments within their organization. This is where Oracle Social Relationship Management (SRM) comes in. Oracle SRM is a product that allows companies to manage their presence with prospects and customers on social channels. Let's talk about two popular use cases with Oracle SRM. Easy Publishing - Companies now have an average of 178 social media accounts - with every product or geography or employee group creating their own social media channel. For example, if you work at an international hotel chain with every single hotel creating their own Facebook page for their location, that chain can have well over 1,000 social media accounts. Managing these channels is a mess - with logging in and out of every account, making sure that all accounts are on brand, and preventing rogue posts from destroying the brand. This is where Oracle SRM comes in. With Oracle Social Relationship Management, you can log into one window and post messages to all 1,000+ social channels at once. You can set up approval flows and have each account generate their own content but that content must be approved before publishing. The benefits of this are easy social media publishing, brand consistency across all channels, and protection of your brand from inappropriate posts. Monitoring and Listening - People are writing and talking about your company right now on social media. 75% of social media users have written a negative post about a brand after a poor customer service experience. Think about all the negative posts you see in your Facebook news feed about delayed flights or being on hold for 45 minutes. There is so much social chatter going on around your brand that it's almost impossible to keep up or comprehend what's going on. That's where Oracle SRM comes in. With Social Relationship Management, a company can monitor and listen to what people are saying about them on social channels. They can drill down into individual posts or get a high level view of trends and mentions. The benefits of this are comprehending what's being said about your brand and its competitors, understanding customers and their intent, and responding to negative posts before they become a PR crisis. Oracle SRM is part of Oracle Cloud. The benefits of cloud deployment for customers are faster deployments, less maintenance, and lower cost of ownership versus on-premise deployments. Oracle SRM also fits into Oracle's vision to social enable your enterprise. With Oracle SRM, social media is not just a marketing channel. Social media is also mechanism for sales, customer support, recruiting, and employee collaboration. For more information about how Oracle SRM can social enable your enterprise, please visit oracle.com/social. For more information about Oracle Cloud, please visit cloud.oracle.com.

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  • Challenges in Corporate Reporting - New Independent Research

    - by ndwyouell
    Earlier this year, Oracle and Accenture sponsored a global study on trends in financial close and reporting. We surveyed 1,123 finance professionals in large organizations in 12 countries around the world during February and March. Financial Consolidation and Reporting is the most mature aspect of Enterprise Performance Management with mainstream solutions having been around for over 30 years. But of course over this time there have been many changes and very significant increases in regulation. So just what is the current state is Financial Consolidation and Reporting in our major corporations across the world? We commissioned this independent research to find out. Highlights of the result are: •          Seeking change: Businesses recognize they need to invest in financial reporting to address the challenges they currently face. 47 percent of companies have made substantial investments over the last year to the financial close, filing, and reporting processes. •          Ineffective investments: Despite these investments, spreadsheets (72 percent) and e-mails (68 percent) are still being used daily to track and manage reporting, suggesting that new investments are falling short of expectations. •          Increased costs and uncertainty: The situation is so opaque that managers across the finance function are unable to fully understand the financial impact or cost implications of reporting, with 60 percent of respondents admitting they did not know the total cost of managing and publicizing their financial results. •          Persistent challenges: 68 percent of respondents admitted that they have inadequate visibility into reporting processes, while 84 percent of finance managers surveyed said they find it difficult to control the quality of financial data across the entire reporting process. •          Decreased effectiveness: 71 percent of finance managers feel their effectiveness is limited in some way by data-analysis–related issues, while 39 percent of C-level or VP-level respondents say their effectiveness is impaired by limited visibility. •          Missed deadlines: Due to late changes to the chart of accounts, 15 percent of global businesses have missed statutory filings, putting their companies at risk of financial penalties and potentially impacting share value. The report makes it clear that investments made to date by these large organizations around the world have been uneven across the close, reporting, and filing processes, which has led to the challenges these organizations currently face in the overall process. Regardless of whether companies are using a variety of solutions or a single solution, the report shows they continue to witness increased costs, ineffectual data management, and missed reporting, which—in extreme circumstances—can impact a company’s corporate image and share value. The good news is that businesses realize that these problems persist and 86 percent of companies are likely to make a significant investment during the next five years to address these issues. While they should invest, it is critical that they direct investments correctly to address the key issues this research identified: •          Improving data integrity •          Optimizing processes •          Integrating the extended financial close process By addressing these issues and with clear guidance on how to implement the correct business processes, infrastructure, and software solutions, finance teams will find that their reporting processes are much more effective, cost-efficient, and aligned with their performance expectations. To get a copy of the full report: http://www.oracle.com/webapps/dialogue/ns/dlgwelcome.jsp?p_ext=Y&p_dlg_id=11747758&src=7300117&Act=92 To replay a webcast discussing the findings: http://www.cfo.com/webcast.cfm?webcast=14639438&pcode=ORA061912_ORA

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  • Is there a Telecommunications Reference Architecture?

    - by raul.goycoolea
    @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Abstract   Reference architecture provides needed architectural information that can be provided in advance to an enterprise to enable consistent architectural best practices. Enterprise Reference Architecture helps business owners to actualize their strategies, vision, objectives, and principles. It evaluates the IT systems, based on Reference Architecture goals, principles, and standards. It helps to reduce IT costs by increasing functionality, availability, scalability, etc. Telecom Reference Architecture provides customers with the flexibility to view bundled service bills online with the provision of multiple services. It provides real-time, flexible billing and charging systems, to handle complex promotions, discounts, and settlements with multiple parties. This paper attempts to describe the Reference Architecture for the Telecom Enterprises. It lays the foundation for a Telecom Reference Architecture by articulating the requirements, drivers, and pitfalls for telecom service providers. It describes generic reference architecture for telecom enterprises and moves on to explain how to achieve Enterprise Reference Architecture by using SOA.   Introduction   A Reference Architecture provides a methodology, set of practices, template, and standards based on a set of successful solutions implemented earlier. These solutions have been generalized and structured for the depiction of both a logical and a physical architecture, based on the harvesting of a set of patterns that describe observations in a number of successful implementations. It helps as a reference for the various architectures that an enterprise can implement to solve various problems. It can be used as the starting point or the point of comparisons for various departments/business entities of a company, or for the various companies for an enterprise. It provides multiple views for multiple stakeholders.   Major artifacts of the Enterprise Reference Architecture are methodologies, standards, metadata, documents, design patterns, etc.   Purpose of Reference Architecture   In most cases, architects spend a lot of time researching, investigating, defining, and re-arguing architectural decisions. It is like reinventing the wheel as their peers in other organizations or even the same organization have already spent a lot of time and effort defining their own architectural practices. This prevents an organization from learning from its own experiences and applying that knowledge for increased effectiveness.   Reference architecture provides missing architectural information that can be provided in advance to project team members to enable consistent architectural best practices.   Enterprise Reference Architecture helps an enterprise to achieve the following at the abstract level:   ·       Reference architecture is more of a communication channel to an enterprise ·       Helps the business owners to accommodate to their strategies, vision, objectives, and principles. ·       Evaluates the IT systems based on Reference Architecture Principles ·       Reduces IT spending through increasing functionality, availability, scalability, etc ·       A Real-time Integration Model helps to reduce the latency of the data updates Is used to define a single source of Information ·       Provides a clear view on how to manage information and security ·       Defines the policy around the data ownership, product boundaries, etc. ·       Helps with cost optimization across project and solution portfolios by eliminating unused or duplicate investments and assets ·       Has a shorter implementation time and cost   Once the reference architecture is in place, the set of architectural principles, standards, reference models, and best practices ensure that the aligned investments have the greatest possible likelihood of success in both the near term and the long term (TCO).     Common pitfalls for Telecom Service Providers   Telecom Reference Architecture serves as the first step towards maturity for a telecom service provider. During the course of our assignments/experiences with telecom players, we have come across the following observations – Some of these indicate a lack of maturity of the telecom service provider:   ·       In markets that are growing and not so mature, it has been observed that telcos have a significant amount of in-house or home-grown applications. In some of these markets, the growth has been so rapid that IT has been unable to cope with business demands. Telcos have shown a tendency to come up with workarounds in their IT applications so as to meet business needs. ·       Even for core functions like provisioning or mediation, some telcos have tried to manage with home-grown applications. ·       Most of the applications do not have the required scalability or maintainability to sustain growth in volumes or functionality. ·       Applications face interoperability issues with other applications in the operator's landscape. Integrating a new application or network element requires considerable effort on the part of the other applications. ·       Application boundaries are not clear, and functionality that is not in the initial scope of that application gets pushed onto it. This results in the development of the multiple, small applications without proper boundaries. ·       Usage of Legacy OSS/BSS systems, poor Integration across Multiple COTS Products and Internal Systems. Most of the Integrations are developed on ad-hoc basis and Point-to-Point Integration. ·       Redundancy of the business functions in different applications • Fragmented data across the different applications and no integrated view of the strategic data • Lot of performance Issues due to the usage of the complex integration across OSS and BSS systems   However, this is where the maturity of the telecom industry as a whole can be of help. The collaborative efforts of telcos to overcome some of these problems have resulted in bodies like the TM Forum. They have come up with frameworks for business processes, data, applications, and technology for telecom service providers. These could be a good starting point for telcos to clean up their enterprise landscape.   Industry Trends in Telecom Reference Architecture   Telecom reference architectures are evolving rapidly because telcos are facing business and IT challenges.   “The reality is that there probably is no killer application, no silver bullet that the telcos can latch onto to carry them into a 21st Century.... Instead, there are probably hundreds – perhaps thousands – of niche applications.... And the only way to find which of these works for you is to try out lots of them, ramp up the ones that work, and discontinue the ones that fail.” – Martin Creaner President & CTO TM Forum.   The following trends have been observed in telecom reference architecture:   ·       Transformation of business structures to align with customer requirements ·       Adoption of more Internet-like technical architectures. The Web 2.0 concept is increasingly being used. ·       Virtualization of the traditional operations support system (OSS) ·       Adoption of SOA to support development of IP-based services ·       Adoption of frameworks like Service Delivery Platforms (SDPs) and IP Multimedia Subsystem ·       (IMS) to enable seamless deployment of various services over fixed and mobile networks ·       Replacement of in-house, customized, and stove-piped OSS/BSS with standards-based COTS products ·       Compliance with industry standards and frameworks like eTOM, SID, and TAM to enable seamless integration with other standards-based products   Drivers of Reference Architecture   The drivers of the Reference Architecture are Reference Architecture Goals, Principles, and Enterprise Vision and Telecom Transformation. The details are depicted below diagram. @font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoCaption, li.MsoCaption, div.MsoCaption { margin: 0cm 0cm 10pt; font-size: 9pt; font-family: "Times New Roman"; color: rgb(79, 129, 189); font-weight: bold; }div.Section1 { page: Section1; } Figure 1. Drivers for Reference Architecture @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Today’s telecom reference architectures should seamlessly integrate traditional legacy-based applications and transition to next-generation network technologies (e.g., IP multimedia subsystems). This has resulted in new requirements for flexible, real-time billing and OSS/BSS systems and implications on the service provider’s organizational requirements and structure.   Telecom reference architectures are today expected to:   ·       Integrate voice, messaging, email and other VAS over fixed and mobile networks, back end systems ·       Be able to provision multiple services and service bundles • Deliver converged voice, video and data services ·       Leverage the existing Network Infrastructure ·       Provide real-time, flexible billing and charging systems to handle complex promotions, discounts, and settlements with multiple parties. ·       Support charging of advanced data services such as VoIP, On-Demand, Services (e.g.  Video), IMS/SIP Services, Mobile Money, Content Services and IPTV. ·       Help in faster deployment of new services • Serve as an effective platform for collaboration between network IT and business organizations ·       Harness the potential of converging technology, networks, devices and content to develop multimedia services and solutions of ever-increasing sophistication on a single Internet Protocol (IP) ·       Ensure better service delivery and zero revenue leakage through real-time balance and credit management ·       Lower operating costs to drive profitability   Enterprise Reference Architecture   The Enterprise Reference Architecture (RA) fills the gap between the concepts and vocabulary defined by the reference model and the implementation. Reference architecture provides detailed architectural information in a common format such that solutions can be repeatedly designed and deployed in a consistent, high-quality, supportable fashion. This paper attempts to describe the Reference Architecture for the Telecom Application Usage and how to achieve the Enterprise Level Reference Architecture using SOA.   • Telecom Reference Architecture • Enterprise SOA based Reference Architecture   Telecom Reference Architecture   Tele Management Forum’s New Generation Operations Systems and Software (NGOSS) is an architectural framework for organizing, integrating, and implementing telecom systems. NGOSS is a component-based framework consisting of the following elements:   ·       The enhanced Telecom Operations Map (eTOM) is a business process framework. ·       The Shared Information Data (SID) model provides a comprehensive information framework that may be specialized for the needs of a particular organization. ·       The Telecom Application Map (TAM) is an application framework to depict the functional footprint of applications, relative to the horizontal processes within eTOM. ·       The Technology Neutral Architecture (TNA) is an integrated framework. TNA is an architecture that is sustainable through technology changes.   NGOSS Architecture Standards are:   ·       Centralized data ·       Loosely coupled distributed systems ·       Application components/re-use  ·       A technology-neutral system framework with technology specific implementations ·       Interoperability to service provider data/processes ·       Allows more re-use of business components across multiple business scenarios ·       Workflow automation   The traditional operator systems architecture consists of four layers,   ·       Business Support System (BSS) layer, with focus toward customers and business partners. Manages order, subscriber, pricing, rating, and billing information. ·       Operations Support System (OSS) layer, built around product, service, and resource inventories. ·       Networks layer – consists of Network elements and 3rd Party Systems. ·       Integration Layer – to maximize application communication and overall solution flexibility.   Reference architecture for telecom enterprises is depicted below. @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoCaption, li.MsoCaption, div.MsoCaption { margin: 0cm 0cm 10pt; font-size: 9pt; font-family: "Times New Roman"; color: rgb(79, 129, 189); font-weight: bold; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Figure 2. Telecom Reference Architecture   The major building blocks of any Telecom Service Provider architecture are as follows:   1. Customer Relationship Management   CRM encompasses the end-to-end lifecycle of the customer: customer initiation/acquisition, sales, ordering, and service activation, customer care and support, proactive campaigns, cross sell/up sell, and retention/loyalty.   CRM also includes the collection of customer information and its application to personalize, customize, and integrate delivery of service to a customer, as well as to identify opportunities for increasing the value of the customer to the enterprise.   The key functionalities related to Customer Relationship Management are   ·       Manage the end-to-end lifecycle of a customer request for products. ·       Create and manage customer profiles. ·       Manage all interactions with customers – inquiries, requests, and responses. ·       Provide updates to Billing and other south bound systems on customer/account related updates such as customer/ account creation, deletion, modification, request bills, final bill, duplicate bills, credit limits through Middleware. ·       Work with Order Management System, Product, and Service Management components within CRM. ·       Manage customer preferences – Involve all the touch points and channels to the customer, including contact center, retail stores, dealers, self service, and field service, as well as via any media (phone, face to face, web, mobile device, chat, email, SMS, mail, the customer's bill, etc.). ·       Support single interface for customer contact details, preferences, account details, offers, customer premise equipment, bill details, bill cycle details, and customer interactions.   CRM applications interact with customers through customer touch points like portals, point-of-sale terminals, interactive voice response systems, etc. The requests by customers are sent via fulfillment/provisioning to billing system for ordering processing.   2. Billing and Revenue Management   Billing and Revenue Management handles the collection of appropriate usage records and production of timely and accurate bills – for providing pre-bill usage information and billing to customers; for processing their payments; and for performing payment collections. In addition, it handles customer inquiries about bills, provides billing inquiry status, and is responsible for resolving billing problems to the customer's satisfaction in a timely manner. This process grouping also supports prepayment for services.   The key functionalities provided by these applications are   ·       To ensure that enterprise revenue is billed and invoices delivered appropriately to customers. ·       To manage customers’ billing accounts, process their payments, perform payment collections, and monitor the status of the account balance. ·       To ensure the timely and effective fulfillment of all customer bill inquiries and complaints. ·       Collect the usage records from mediation and ensure appropriate rating and discounting of all usage and pricing. ·       Support revenue sharing; split charging where usage is guided to an account different from the service consumer. ·       Support prepaid and post-paid rating. ·       Send notification on approach / exceeding the usage thresholds as enforced by the subscribed offer, and / or as setup by the customer. ·       Support prepaid, post paid, and hybrid (where some services are prepaid and the rest of the services post paid) customers and conversion from post paid to prepaid, and vice versa. ·       Support different billing function requirements like charge prorating, promotion, discount, adjustment, waiver, write-off, account receivable, GL Interface, late payment fee, credit control, dunning, account or service suspension, re-activation, expiry, termination, contract violation penalty, etc. ·       Initiate direct debit to collect payment against an invoice outstanding. ·       Send notification to Middleware on different events; for example, payment receipt, pre-suspension, threshold exceed, etc.   Billing systems typically get usage data from mediation systems for rating and billing. They get provisioning requests from order management systems and inquiries from CRM systems. Convergent and real-time billing systems can directly get usage details from network elements.   3. Mediation   Mediation systems transform/translate the Raw or Native Usage Data Records into a general format that is acceptable to billing for their rating purposes.   The following lists the high-level roles and responsibilities executed by the Mediation system in the end-to-end solution.   ·       Collect Usage Data Records from different data sources – like network elements, routers, servers – via different protocol and interfaces. ·       Process Usage Data Records – Mediation will process Usage Data Records as per the source format. ·       Validate Usage Data Records from each source. ·       Segregates Usage Data Records coming from each source to multiple, based on the segregation requirement of end Application. ·       Aggregates Usage Data Records based on the aggregation rule if any from different sources. ·       Consolidates multiple Usage Data Records from each source. ·       Delivers formatted Usage Data Records to different end application like Billing, Interconnect, Fraud Management, etc. ·       Generates audit trail for incoming Usage Data Records and keeps track of all the Usage Data Records at various stages of mediation process. ·       Checks duplicate Usage Data Records across files for a given time window.   4. Fulfillment   This area is responsible for providing customers with their requested products in a timely and correct manner. It translates the customer's business or personal need into a solution that can be delivered using the specific products in the enterprise's portfolio. This process informs the customers of the status of their purchase order, and ensures completion on time, as well as ensuring a delighted customer. These processes are responsible for accepting and issuing orders. They deal with pre-order feasibility determination, credit authorization, order issuance, order status and tracking, customer update on customer order activities, and customer notification on order completion. Order management and provisioning applications fall into this category.   The key functionalities provided by these applications are   ·       Issuing new customer orders, modifying open customer orders, or canceling open customer orders; ·       Verifying whether specific non-standard offerings sought by customers are feasible and supportable; ·       Checking the credit worthiness of customers as part of the customer order process; ·       Testing the completed offering to ensure it is working correctly; ·       Updating of the Customer Inventory Database to reflect that the specific product offering has been allocated, modified, or cancelled; ·       Assigning and tracking customer provisioning activities; ·       Managing customer provisioning jeopardy conditions; and ·       Reporting progress on customer orders and other processes to customer.   These applications typically get orders from CRM systems. They interact with network elements and billing systems for fulfillment of orders.   5. Enterprise Management   This process area includes those processes that manage enterprise-wide activities and needs, or have application within the enterprise as a whole. They encompass all business management processes that   ·       Are necessary to support the whole of the enterprise, including processes for financial management, legal management, regulatory management, process, cost, and quality management, etc.;   ·       Are responsible for setting corporate policies, strategies, and directions, and for providing guidelines and targets for the whole of the business, including strategy development and planning for areas, such as Enterprise Architecture, that are integral to the direction and development of the business;   ·       Occur throughout the enterprise, including processes for project management, performance assessments, cost assessments, etc.     (i) Enterprise Risk Management:   Enterprise Risk Management focuses on assuring that risks and threats to the enterprise value and/or reputation are identified, and appropriate controls are in place to minimize or eliminate the identified risks. The identified risks may be physical or logical/virtual. Successful risk management ensures that the enterprise can support its mission critical operations, processes, applications, and communications in the face of serious incidents such as security threats/violations and fraud attempts. Two key areas covered in Risk Management by telecom operators are:   ·       Revenue Assurance: Revenue assurance system will be responsible for identifying revenue loss scenarios across components/systems, and will help in rectifying the problems. The following lists the high-level roles and responsibilities executed by the Revenue Assurance system in the end-to-end solution. o   Identify all usage information dropped when networks are being upgraded. o   Interconnect bill verification. o   Identify where services are routinely provisioned but never billed. o   Identify poor sales policies that are intensifying collections problems. o   Find leakage where usage is sent to error bucket and never billed for. o   Find leakage where field service, CRM, and network build-out are not optimized.   ·       Fraud Management: Involves collecting data from different systems to identify abnormalities in traffic patterns, usage patterns, and subscription patterns to report suspicious activity that might suggest fraudulent usage of resources, resulting in revenue losses to the operator.   The key roles and responsibilities of the system component are as follows:   o   Fraud management system will capture and monitor high usage (over a certain threshold) in terms of duration, value, and number of calls for each subscriber. The threshold for each subscriber is decided by the system and fixed automatically. o   Fraud management will be able to detect the unauthorized access to services for certain subscribers. These subscribers may have been provided unauthorized services by employees. The component will raise the alert to the operator the very first time of such illegal calls or calls which are not billed. o   The solution will be to have an alarm management system that will deliver alarms to the operator/provider whenever it detects a fraud, thus minimizing fraud by catching it the first time it occurs. o   The Fraud Management system will be capable of interfacing with switches, mediation systems, and billing systems   (ii) Knowledge Management   This process focuses on knowledge management, technology research within the enterprise, and the evaluation of potential technology acquisitions.   Key responsibilities of knowledge base management are to   ·       Maintain knowledge base – Creation and updating of knowledge base on ongoing basis. ·       Search knowledge base – Search of knowledge base on keywords or category browse ·       Maintain metadata – Management of metadata on knowledge base to ensure effective management and search. ·       Run report generator. ·       Provide content – Add content to the knowledge base, e.g., user guides, operational manual, etc.   (iii) Document Management   It focuses on maintaining a repository of all electronic documents or images of paper documents relevant to the enterprise using a system.   (iv) Data Management   It manages data as a valuable resource for any enterprise. For telecom enterprises, the typical areas covered are Master Data Management, Data Warehousing, and Business Intelligence. It is also responsible for data governance, security, quality, and database management.   Key responsibilities of Data Management are   ·       Using ETL, extract the data from CRM, Billing, web content, ERP, campaign management, financial, network operations, asset management info, customer contact data, customer measures, benchmarks, process data, e.g., process inputs, outputs, and measures, into Enterprise Data Warehouse. ·       Management of data traceability with source, data related business rules/decisions, data quality, data cleansing data reconciliation, competitors data – storage for all the enterprise data (customer profiles, products, offers, revenues, etc.) ·       Get online update through night time replication or physical backup process at regular frequency. ·       Provide the data access to business intelligence and other systems for their analysis, report generation, and use.   (v) Business Intelligence   It uses the Enterprise Data to provide the various analysis and reports that contain prospects and analytics for customer retention, acquisition of new customers due to the offers, and SLAs. It will generate right and optimized plans – bolt-ons for the customers.   The following lists the high-level roles and responsibilities executed by the Business Intelligence system at the Enterprise Level:   ·       It will do Pattern analysis and reports problem. ·       It will do Data Analysis – Statistical analysis, data profiling, affinity analysis of data, customer segment wise usage patterns on offers, products, service and revenue generation against services and customer segments. ·       It will do Performance (business, system, and forecast) analysis, churn propensity, response time, and SLAs analysis. ·       It will support for online and offline analysis, and report drill down capability. ·       It will collect, store, and report various SLA data. ·       It will provide the necessary intelligence for marketing and working on campaigns, etc., with cost benefit analysis and predictions.   It will advise on customer promotions with additional services based on loyalty and credit history of customer   ·       It will Interface with Enterprise Data Management system for data to run reports and analysis tasks. It will interface with the campaign schedules, based on historical success evidence.   (vi) Stakeholder and External Relations Management   It manages the enterprise's relationship with stakeholders and outside entities. Stakeholders include shareholders, employee organizations, etc. Outside entities include regulators, local community, and unions. Some of the processes within this grouping are Shareholder Relations, External Affairs, Labor Relations, and Public Relations.   (vii) Enterprise Resource Planning   It is used to manage internal and external resources, including tangible assets, financial resources, materials, and human resources. Its purpose is to facilitate the flow of information between all business functions inside the boundaries of the enterprise and manage the connections to outside stakeholders. ERP systems consolidate all business operations into a uniform and enterprise wide system environment.   The key roles and responsibilities for Enterprise System are given below:   ·        It will handle responsibilities such as core accounting, financial, and management reporting. ·       It will interface with CRM for capturing customer account and details. ·       It will interface with billing to capture the billing revenue and other financial data. ·       It will be responsible for executing the dunning process. Billing will send the required feed to ERP for execution of dunning. ·       It will interface with the CRM and Billing through batch interfaces. Enterprise management systems are like horizontals in the enterprise and typically interact with all major telecom systems. E.g., an ERP system interacts with CRM, Fulfillment, and Billing systems for different kinds of data exchanges.   6. External Interfaces/Touch Points   The typical external parties are customers, suppliers/partners, employees, shareholders, and other stakeholders. External interactions from/to a Service Provider to other parties can be achieved by a variety of mechanisms, including:   ·       Exchange of emails or faxes ·       Call Centers ·       Web Portals ·       Business-to-Business (B2B) automated transactions   These applications provide an Internet technology driven interface to external parties to undertake a variety of business functions directly for themselves. These can provide fully or partially automated service to external parties through various touch points.   Typical characteristics of these touch points are   ·       Pre-integrated self-service system, including stand-alone web framework or integration front end with a portal engine ·       Self services layer exposing atomic web services/APIs for reuse by multiple systems across the architectural environment ·       Portlets driven connectivity exposing data and services interoperability through a portal engine or web application   These touch points mostly interact with the CRM systems for requests, inquiries, and responses.   7. Middleware   The component will be primarily responsible for integrating the different systems components under a common platform. It should provide a Standards-Based Platform for building Service Oriented Architecture and Composite Applications. The following lists the high-level roles and responsibilities executed by the Middleware component in the end-to-end solution.   ·       As an integration framework, covering to and fro interfaces ·       Provide a web service framework with service registry. ·       Support SOA framework with SOA service registry. ·       Each of the interfaces from / to Middleware to other components would handle data transformation, translation, and mapping of data points. ·       Receive data from the caller / activate and/or forward the data to the recipient system in XML format. ·       Use standard XML for data exchange. ·       Provide the response back to the service/call initiator. ·       Provide a tracking until the response completion. ·       Keep a store transitional data against each call/transaction. ·       Interface through Middleware to get any information that is possible and allowed from the existing systems to enterprise systems; e.g., customer profile and customer history, etc. ·       Provide the data in a common unified format to the SOA calls across systems, and follow the Enterprise Architecture directive. ·       Provide an audit trail for all transactions being handled by the component.   8. Network Elements   The term Network Element means a facility or equipment used in the provision of a telecommunications service. Such terms also includes features, functions, and capabilities that are provided by means of such facility or equipment, including subscriber numbers, databases, signaling systems, and information sufficient for billing and collection or used in the transmission, routing, or other provision of a telecommunications service.   Typical network elements in a GSM network are Home Location Register (HLR), Intelligent Network (IN), Mobile Switching Center (MSC), SMS Center (SMSC), and network elements for other value added services like Push-to-talk (PTT), Ring Back Tone (RBT), etc.   Network elements are invoked when subscribers use their telecom devices for any kind of usage. These elements generate usage data and pass it on to downstream systems like mediation and billing system for rating and billing. They also integrate with provisioning systems for order/service fulfillment.   9. 3rd Party Applications   3rd Party systems are applications like content providers, payment gateways, point of sale terminals, and databases/applications maintained by the Government.   Depending on applicability and the type of functionality provided by 3rd party applications, the integration with different telecom systems like CRM, provisioning, and billing will be done.   10. Service Delivery Platform   A service delivery platform (SDP) provides the architecture for the rapid deployment, provisioning, execution, management, and billing of value added telecom services. SDPs are based on the concept of SOA and layered architecture. They support the delivery of voice, data services, and content in network and device-independent fashion. They allow application developers to aggregate network capabilities, services, and sources of content. SDPs typically contain layers for web services exposure, service application development, and network abstraction.   SOA Reference Architecture   SOA concept is based on the principle of developing reusable business service and building applications by composing those services, instead of building monolithic applications in silos. It’s about bridging the gap between business and IT through a set of business-aligned IT services, using a set of design principles, patterns, and techniques.   In an SOA, resources are made available to participants in a value net, enterprise, line of business (typically spanning multiple applications within an enterprise or across multiple enterprises). It consists of a set of business-aligned IT services that collectively fulfill an organization’s business processes and goals. We can choreograph these services into composite applications and invoke them through standard protocols. SOA, apart from agility and reusability, enables:   ·       The business to specify processes as orchestrations of reusable services ·       Technology agnostic business design, with technology hidden behind service interface ·       A contractual-like interaction between business and IT, based on service SLAs ·       Accountability and governance, better aligned to business services ·       Applications interconnections untangling by allowing access only through service interfaces, reducing the daunting side effects of change ·       Reduced pressure to replace legacy and extended lifetime for legacy applications, through encapsulation in services   ·       A Cloud Computing paradigm, using web services technologies, that makes possible service outsourcing on an on-demand, utility-like, pay-per-usage basis   The following section represents the Reference Architecture of logical view for the Telecom Solution. The new custom built application needs to align with this logical architecture in the long run to achieve EA benefits.   Packaged implementation applications, such as ERP billing applications, need to expose their functions as service providers (as other applications consume) and interact with other applications as service consumers.   COT applications need to expose services through wrappers such as adapters to utilize existing resources and at the same time achieve Enterprise Architecture goal and objectives.   The following are the various layers for Enterprise level deployment of SOA. This diagram captures the abstract view of Enterprise SOA layers and important components of each layer. Layered architecture means decomposition of services such that most interactions occur between adjacent layers. However, there is no strict rule that top layers should not directly communicate with bottom layers.   The diagram below represents the important logical pieces that would result from overall SOA transformation. @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoCaption, li.MsoCaption, div.MsoCaption { margin: 0cm 0cm 10pt; font-size: 9pt; font-family: "Times New Roman"; color: rgb(79, 129, 189); font-weight: bold; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Figure 3. Enterprise SOA Reference Architecture 1.          Operational System Layer: This layer consists of all packaged applications like CRM, ERP, custom built applications, COTS based applications like Billing, Revenue Management, Fulfilment, and the Enterprise databases that are essential and contribute directly or indirectly to the Enterprise OSS/BSS Transformation.   ERP holds the data of Asset Lifecycle Management, Supply Chain, and Advanced Procurement and Human Capital Management, etc.   CRM holds the data related to Order, Sales, and Marketing, Customer Care, Partner Relationship Management, Loyalty, etc.   Content Management handles Enterprise Search and Query. Billing application consists of the following components:   ·       Collections Management, Customer Billing Management, Invoices, Real-Time Rating, Discounting, and Applying of Charges ·       Enterprise databases will hold both the application and service data, whether structured or unstructured.   MDM - Master data majorly consists of Customer, Order, Product, and Service Data.     2.          Enterprise Component Layer:   This layer consists of the Application Services and Common Services that are responsible for realizing the functionality and maintaining the QoS of the exposed services. This layer uses container-based technologies such as application servers to implement the components, workload management, high availability, and load balancing.   Application Services: This Service Layer enables application, technology, and database abstraction so that the complex accessing logic is hidden from the other service layers. This is a basic service layer, which exposes application functionalities and data as reusable services. The three types of the Application access services are:   ·       Application Access Service: This Service Layer exposes application level functionalities as a reusable service between BSS to BSS and BSS to OSS integration. This layer is enabled using disparate technology such as Web Service, Integration Servers, and Adaptors, etc.   ·       Data Access Service: This Service Layer exposes application data services as a reusable reference data service. This is done via direct interaction with application data. and provides the federated query.   ·       Network Access Service: This Service Layer exposes provisioning layer as a reusable service from OSS to OSS integration. This integration service emphasizes the need for high performance, stateless process flows, and distributed design.   Common Services encompasses management of structured, semi-structured, and unstructured data such as information services, portal services, interaction services, infrastructure services, and security services, etc.   3.          Integration Layer:   This consists of service infrastructure components like service bus, service gateway for partner integration, service registry, service repository, and BPEL processor. Service bus will carry the service invocation payloads/messages between consumers and providers. The other important functions expected from it are itinerary based routing, distributed caching of routing information, transformations, and all qualities of service for messaging-like reliability, scalability, and availability, etc. Service registry will hold all contracts (wsdl) of services, and it helps developers to locate or discover service during design time or runtime.   • BPEL processor would be useful in orchestrating the services to compose a complex business scenario or process. • Workflow and business rules management are also required to support manual triggering of certain activities within business process. based on the rules setup and also the state machine information. Application, data, and service mediation layer typically forms the overall composite application development framework or SOA Framework.   4.          Business Process Layer: These are typically the intermediate services layer and represent Shared Business Process Services. At Enterprise Level, these services are from Customer Management, Order Management, Billing, Finance, and Asset Management application domains.   5.          Access Layer: This layer consists of portals for Enterprise and provides a single view of Enterprise information management and dashboard services.   6.          Channel Layer: This consists of various devices; applications that form part of extended enterprise; browsers through which users access the applications.   7.          Client Layer: This designates the different types of users accessing the enterprise applications. The type of user typically would be an important factor in determining the level of access to applications.   8.          Vertical pieces like management, monitoring, security, and development cut across all horizontal layers Management and monitoring involves all aspects of SOA-like services, SLAs, and other QoS lifecycle processes for both applications and services surrounding SOA governance.     9.          EA Governance, Reference Architecture, Roadmap, Principles, and Best Practices:   EA Governance is important in terms of providing the overall direction to SOA implementation within the enterprise. This involves board-level involvement, in addition to business and IT executives. At a high level, this involves managing the SOA projects implementation, managing SOA infrastructure, and controlling the entire effort through all fine-tuned IT processes in accordance with COBIT (Control Objectives for Information Technology).   Devising tools and techniques to promote reuse culture, and the SOA way of doing things needs competency centers to be established in addition to training the workforce to take up new roles that are suited to SOA journey.   Conclusions   Reference Architectures can serve as the basis for disparate architecture efforts throughout the organization, even if they use different tools and technologies. Reference architectures provide best practices and approaches in the independent way a vendor deals with technology and standards. Reference Architectures model the abstract architectural elements for an enterprise independent of the technologies, protocols, and products that are used to implement an SOA. Telecom enterprises today are facing significant business and technology challenges due to growing competition, a multitude of services, and convergence. Adopting architectural best practices could go a long way in meeting these challenges. The use of SOA-based architecture for communication to each of the external systems like Billing, CRM, etc., in OSS/BSS system has made the architecture very loosely coupled, with greater flexibility. Any change in the external systems would be absorbed at the Integration Layer without affecting the rest of the ecosystem. The use of a Business Process Management (BPM) tool makes the management and maintenance of the business processes easy, with better performance in terms of lead time, quality, and cost. Since the Architecture is based on standards, it will lower the cost of deploying and managing OSS/BSS applications over their lifecycles.

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  • Google Rules for Retail

    - by David Dorf
    In the book What Would Google Do?, Jeff Jarvis outlines ten "Google Rules" that define how Google acts.  These rules help define how Web 2.0 businesses operate today and into the future.  While there's a chapter in the book on applying these rules to the retail industry, it wasn't very in-depth.  So I've decided to more directly apply the rules to retail, along with some notable examples of success.  The table below shows Jeff's Google Rule, some Industry Examples, and New Retailer Rules that I created. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} table.MsoTableGrid {mso-style-name:"Table Grid"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-priority:59; mso-style-unhide:no; border:solid black 1.0pt; mso-border-themecolor:text1; mso-border-alt:solid black .5pt; mso-border-themecolor:text1; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-border-insideh:.5pt solid black; mso-border-insideh-themecolor:text1; mso-border-insidev:.5pt solid black; mso-border-insidev-themecolor:text1; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} Google Rule Industry Examples New Retailer Rule New Relationship Your worst customer is your friend; you best customer is your partner Newegg.com lets manufacturers respond to customer comments that are critical of the product, and their EggXpert site lets customers help other customers. Listen to what your customers are saying about you.  Convert the critics to fans and the fans to influencers. New Architecture Join a network; be a platform Tesco and BestBuy released APIs for their product catalogs so third-parties could create new applications. Become a destination for information. New Publicness Life is public, so is business Zappos and WholeFoods founders are prolific tweeters/bloggers, sharing their opinions and connecting to customers.  It's not always pretty, but it's genuine. Be transparent.  Share both your successes and failures with your customers. New Society Elegant organization Wet Seal helps their customers assemble outfits and show them off to each other.  Barnes & Noble has a community site that includes a bookclub. Communities of your customers already exist, so help them organize better. New Economy Mass market is dead; long live the mass of niches lululemon found a niche for yoga inspired athletic wear.  Threadless uses crowd-sourcing to design short-runs of T-shirts. Serve small markets with niche products. New Business Reality Decide what business you're in When Lowes realized catering to women brought the men along, their sales increased. Customers want experiences to go with the products they buy. New Attitude Trust the people and listen In 2008 Starbucks launched MyStartbucksIdea to solicit ideas from their customers. Use social networks as additional data points for making better merchandising decisions. New Ethic Be honest and transparent; don't be evil Target is giving away reusable shopping bags for Earth Day.  Kohl's has outfitted 67 stores with solar arrays. Being green earns customers' respect and lowers costs too. New Speed Life is live H&M and Zara keep up with fashion trends. Be prepared to pounce on you customers' fickle interests. New Imperatives Encourage, enable and protect innovation 1-800-Flowers was the first do sales in Facebook and an early adopter of mobile commerce.  The Sears Personal Shopper mobile app finds products based on a photo. Give your staff permission to fail so innovation won't be stifled. Jeff will be a keynote speaker at Crosstalk, our upcoming annual user conference, so I'm looking forward to hearing more of his perspective on retail and the new economy.

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  • Top 4 Lame Tech Blogging Posts

    - by jkauffman
    From a consumption point of view, tech blogging is a great resource for one-off articles on niche subjects. If you spend any time reading tech blogs, you may find yourself running into several common, useless types of posts tech bloggers slip into. Some of these lame posts may just be natural due to common nerd psychology, and some others are probably due to lame, lemming-like laziness. I’m sure I’ll do my fair share of fitting the mold, but I quickly get bored when I happen upon posts that hit these patterns without any real purpose or personal touches. 1. The Content Regurgitation Posts This is a common pattern fueled by the starving pan-handlers in the web traffic economy. These are posts that are terse opinions or addendums to an existing post. I commonly see these involve huge block quotes from the linked article which almost always produces over 50% of the post itself. I’ve accidentally gone to these posts when I’m knowingly only interested in the source material. Web links can degrade as well, so if the source link is broken, then, well, I’m pretty steamed. I see this occur with simple opinions on technologies, Stack Overflow solutions, or various tech news like posts from Microsoft. It’s not uncommon to go to the linked article and see the author announce that he “added a blog post” as a response or summary of the topic. This is just rude, but those who do it are probably aware of this. It’s a matter of winning that sweet, juicy web traffic. I doubt this leeching is fooling anybody these days. I would like to rally human dignity and urge people to avoid these types of posts, and just leave a comment on the source material. 2. The “Sorry I Haven’t Posted In A While” Posts This one is far too common. You’ll most likely see this quote somewhere in the body of the offending post: I have been really busy. If the poster is especially guilt-ridden, you’ll see a few volleys of excuses. Here are some common reasons I’ve seen, which I’ll list from least to most painfully awkward. Out of town Vague allusions to personal health problems (these typically includes phrases like “sick”, “treatment'”, and “all better now!”) “Personal issues” (which I usually read as "divorce”) Graphic or specific personal health problems (maximum awkwardness potential is achieved if you see links to charity fund websites) I can’t help but to try over-analyzing why this occurs. Personally, I see this an an amalgamation of three plain factors: Life happens Us nerds are duty-driven, and driven to guilt at personal inefficiencies Tech blogs can become personal journals I don’t think we can do much about the first two, but on the third I think we could certainly contain our urges. I’m a pretty boring guy and, whether or I like it or not, I have an unspoken duty to protect the world from hearing about my unremarkable existence. Nobody cares what kind of sandwich I’m eating. Similarly, if I disappear for a while, it’s unlikely that anybody who happens upon my blog would care why. Rest assured, if I stop posting for a while due to a vasectomy, you will be the first to know. 3. The “At A Conference”, or “Conference Review” Posts I don’t know if I’m like everyone else on this one, but I have never been successfully interested in these posts. It even sounds like a good idea: if I can’t make it to a particular conference (like the KCDC this year), wouldn’t I be interested in a concentrated summary of events? Apparently, no! Within this realm, I’ve never read a post by a blogger that held my interest. What really baffles is is that, for whatever reason, I am genuinely engaged and interested when talking to someone in person regarding the same topic. I have noticed the same phenomenon when hearing about others’ vacations. If someone sends me an email about their vacation, I gloss over it and forget about it quickly. In contrast, if I’m speaking to that individual in person about their vacation, I’m actually interested. I’m unsure why the written medium eradicates the intrigue. I was raised by a roaming pack of friendly wild video games, so that may be a factor. 4. The “Top X Number of Y’s That Z” Posts I’ve seen this one crop up a lot more in the past few of years. Here are some fabricated examples: 5 Easy Ways to Improve Your Code Top 7 Good Habits Programmers Learn From Experience The 8 Things to Consider When Giving Estimates Top 4 Lame Tech Blogging Posts These are attention-grabbing headlines, and I’d assume they rack up hits. In fact, I enjoy a good number of these. But, I’ve been drawn to articles like this just to find an endless list of identically formatted posts on the blog’s archive sidebar. Often times these posts have overlapping topics, too. These types of posts give the impression that the author has given thought to prioritize and organize the points as a result of a comprehensive consideration of a particular topic. Did the author really weigh all the possibilities when identifying the “Top 4 Lame Tech Blogging Patterns”? Unfortunately, probably not. What a tool. To reiterate, I still enjoy the format, but I feel it is abused. Nowadays, I’m pretty skeptical when approaching posts in this format. If these trends continue, my brain will filter these blog posts out just as effectively as it ignores the encroaching “do xxx with this one trick” advertisements. Conclusion To active blog readers, I hope my guide has served you precious time in being able to identify lame blog posts at a glance. Save time and energy by skipping over the chaff of the internet! And if you author a blog, perhaps my insight will help you to avoid the occasional urge to produce these needless filler posts.

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  • Guest Post: Christian Finn: Is Facebook About to Become a Victim of its Own Success?

    - by Michael Snow
    12.00 Print 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;}  Since we have a number of new members of the WebCenter Evangelist team - I thought it would be appropriate to close the week with the newest hire and leader of the global WebCenter Evangelists, Christian Finn, who has just joined the Red team after many years with the small technology company up in Redmond, WA. He gave an intro to himself in an earlier post this morning but his post below is a great example of how customer engagement takes on a life of its own in our global online connected and social digital ecosystem. Is Facebook About to Become a Victim of its Own Success? What if I told you that your brand could advertise so successfully, you wouldn’t have to pay for the ads? A recent campaign by Ford Motor Company for the Ford Focus featuring Doug the spokespuppet (I am not making this up) did just that—and it raises some interesting issues for marketers and social media alike in the brave new world of customer engagement that is the Social Web. Allow me to elaborate. An article in the Wall Street Journal last week—“Big Brands Like Facebook, But They Don’t Like to Pay” tells the story of Ford’s recently concluded online campaign for the 2012 Ford Focus. (Ford, by the way, under the leadership of people such as Scott Monty, has been a pioneer of effective social campaigns.) The centerpiece of the campaign was the aforementioned Doug, who appeared as a character on Facebook in videos and via chat. (If you are not familiar with Doug, you can see him in action here, and read the WSJ story here.) You may be thinking puppet ads are a sign of Internet Bubble 2.0 and want to stop now, but bear with me. The Journal reported that Ford spent about $95M on its overall Ford Focus campaign, with TV accounting for over $60M of that spend. The Internet buy for the campaign was just over $10M, which included ad buys to drive traffic to Facebook for people to meet and ‘Like’ Doug and some amount on Facebook ads, too, to promote Doug and by extension, the Ford Focus. So far, a fairly straightforward consumer marketing story in the Internet Era. Yet here’s the curious thing: once Doug reached 10,000 fans on Facebook, Ford stopped paying for Facebook ads. Doug had gone viral with people sharing his videos with one another; once critical mass was reached there was no need to buy more ads on Facebook. Doug went on to be Liked by over 43,000 people, and 61% of his fans said they would be more likely to consider buying a Focus. According to the article, Ford says Focus sales are up this year—and increasing sales is every marketer’s goal. And so in effect, Ford found its Facebook campaign so successful that it could stop paying for it, instead letting its target consumers communicate its messages for fun—and for free. Not only did they get a 3X increase in fans beyond their paid campaign, they had thousands of customers sharing their messages in video form for months. Since free advertising is the Holy Grail of marketing both old and new-- and it appears social networks have an advantage in generating that buzz—it seems reasonable to ask: what would happen to brands’ advertising strategies—and the media they use to engage customers, if this success were repeated at scale? It seems logical to conclude that, at least initially, more ad dollars would be spent with social networks like Facebook as brands attempt to replicate Ford’s success. Certainly Facebook ad revenues are on the rise—eMarketer expects Facebook’s ad revenues to quintuple by 2012 compared with 2009 levels, to nearly 2.9B. That’s bad news for TV and the already battered print media and good news for Facebook. But perhaps not so over the longer run. With TV buys, you have to keep paying to generate impressions. If Doug the spokespuppet is any guide, however, that may not be true for social media campaigns. After an initial outlay, if a social campaign takes off, the audience will generate more impressions on its own. Thus a social medium like Facebook could be the victim of its own success when it comes to ad revenue. It may be there is an inherent limiting factor in the ad spend they can capture, as exemplified by Ford’s experience with Dough and the Focus. And brands may spend much less overall on advertising, with as good or better results, than they ever have in the past. How will these trends evolve? Can brands create social campaigns that repeat Ford’s formula for the Focus with effective results? Can social networks find ways to capture more spend and overcome their potential tendency to make further spend unnecessary? And will consumers become tired and insulated from social campaigns, much as they have to traditional advertising channels? These are the questions CMOs and Facebook execs alike will be asking themselves in the brave new world of customer engagement. As always, your thoughts and comments are most welcome.

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  • Off The Beaten Path—Three Things Growing Midsize Companies are Thankful For

    - by Christine Randle
    By: Jim Lein, Senior Director, Oracle Accelerate Last Sunday I went on a walkabout.  That’s when I just step out the door of my Colorado home and hike through the mountains for hours with no predetermined destination. I favor “social trails”, the unmapped routes pioneered by both animal and human explorers.  These tracks  are usually more challenging than established, marked routes and you can’t be 100% sure of where you’re going to end up. But I’ve found the rewards to be much greater. For awhile, I pondered on how—depending upon your perspective—the current economic situation worldwide could be viewed as either a classic “the glass is half empty” or a “the glass is half full” scenario. Midsize companies buy Oracle to grow and so I’m continually amazed and fascinated by the success stories our customers relate to me.  Oracle’s successful midsize companies are growing via innovation, agility, and opportunity. For them, the glass isn’t half full—it’s overflowing. Growing Midsize Companies are Thankful for: Innovation The sun angling through the pine trees reminded me of a conversation with a European customer a year ago May.  You might not recognize the name but, chances are, your local evening weather report relies on this company’s weather observation, monitoring and measurement products.  For decades, the company was recognized in its industry for product innovation, but its recent rapid growth comes from tailoring end to end product and service solutions based on the needs of distinctly different customer groups across industrial, public sector, and defense sectors.  Hours after that phone call I was walking my dog in a local park and came upon a small white plastic box sprouting short antennas and dangling by a nylon cord from a tree branch.  I cut it down. The name of that customer’s company was stamped on the housing. “It’s a radiosonde from a high altitude weather balloon,” he told me the next day. “Keep it as a souvenir.”  It sits on my fireplace mantle and elicits many questions from guests. Growing Midsize Companies are Thankful for: Agility In July, I had another interesting discussion with the CFO of an Asia-Pacific company which owns and operates a large portfolio of leisure assets. They are best known for their epic outdoor theme parks. However, their primary growth today is coming from a chain of indoor amusement centers in the USA where billiards, bowling, and laser tag take the place of roller coasters, kiddy rides, and wave pools. With mountains and rivers right out my front door, I’m not much for theme parks, but I’ll take a spirited game of laser tag any day.  This company has grown dramatically since first implementing Oracle ERP more than a decade ago. Their profitable expansion into a completely foreign market is derived from the ability to replicate proven and efficient best business practices across diverse operating environments.  They recently went live on Oracle’s Fusion HCM and Taleo. Their CFO explained to me how, with thousands of employees in three countries, Fusion HCM and Taleo would enable them to remain incredibly agile by acting on trends linking individual employee performance to their management, establishing and maintaining those best practices. Growing Midsize Companies are Thankful for: Opportunity I have three GPS apps on my iPhone. I use them mainly to keep track of my stats—distance, time, and vertical gain. However, every once in awhile I need to find the most efficient route back home before dark from my current location (notice I didn’t use the word “lost”). In August I listened in on an interview with the CFO of another European company that designs and delivers telematics solutions—the integrated use of telecommunications and informatics—for managing the mobile workforce. These solutions enable customers to achieve evolutionary step-changes in their performance and service delivery. Forgive the overused metaphor, but this is route optimization on steroids.  The company’s executive team saw an opportunity in this emerging market and went “all in”. Consequently, they are being rewarded with tremendous growth results and market domination by providing the ability for their clients to collect and analyze performance information related to fuel consumption, service workforce safety, and asset productivity. This Thanksgiving, I’m thankful for health, family, friends, and a career with an innovative company that helps companies leverage top tier software to drive and manage growth. And I’m thankful to have learned the lesson that good things happen when you get off the beaten path—both when hiking and when forging new routes through a complex world economy. Halfway through my walkabout on Sunday, after scrambling up a long stretch of scree-covered hill, I crested a ridge with an obstructed view of 14,265 ft Mt Evans just a few miles to the west.  There, nowhere near a house or a trail, someone had placed a wooden lounge chair. Its wood was worn and faded but it was sturdy. I had lunch and a cold drink in my pack. Opportunity knocked and I seized it. Happy Thanksgiving.  

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  • Identity Management Monday at Oracle OpenWorld

    - by Tanu Sood
    What a great start to Oracle OpenWorld! Did you catch Larry Ellison’s keynote last evening? As expected, it was a packed house and the keynote received a tremendous response both from the live audience as well as the online community as evidenced by the frequent spontaneous applause in house and the twitter buzz. Here’s but a sampling of some of the tweets that flowed in: @paulvallee: I freaking love that #oracle has been born again in it's interest in core tech #oow (so good for #pythian) @rwang0: MyPOV: #oracle just leapfrogged the competition on the tech front across the board. All they need is the content delivery network #oow12 @roh1: LJE more astute & engaging this year. Nice announcements this year with 12c the MTDB sounding real good. #oow12 @brooke: Cool to see @larryellison interrupted multiple times by applause from the audience. Great speaker. #OOW And there’s lot more to come this week. Identity Management sessions kick-off today. Here’s a quick preview of what’s in store for you today for Identity Management: CON9405: Trends in Identity Management 10:45 a.m. – 11:45 a.m., Moscone West 3003 Hear directly from subject matter experts from Kaiser Permanente and SuperValu who would share the stage with Amit Jasuja, Senior Vice President, Oracle Identity Management and Security, to discuss how the latest advances in Identity Management that made it in Oracle Identity Management 11g Release 2 are helping customers address emerging requirements for securely enabling cloud, social and mobile environments. CON9492: Simplifying your Identity Management Implementation 3:15 p.m. – 4:15 p.m., Moscone West 3008 Implementation experts from British Telecom, Kaiser Permanente and UPMC participate in a panel to discuss best practices, key strategies and lessons learned based on their own experiences. Attendees will hear first-hand what they can do to streamline and simplify their identity management implementation framework for a quick return-on-investment and maximum efficiency. This session will also explore the architectural simplifications of Oracle Identity Governance 11gR2, focusing on how these enhancements simply deployments. CON9444: Modernized and Complete Access Management 4:45 p.m. – 5:45 p.m., Moscone West 3008 We have come a long way from the days of web single sign-on addressing the core business requirements. Today, as technology and business evolves, organizations are seeking new capabilities like federation, token services, fine grained authorizations, web fraud prevention and strong authentication. This session will explore the emerging requirements for access management, what a complete solution is like, complemented with real-world customer case studies from ETS, Kaiser Permanente and TURKCELL and product demonstrations. HOL10478: Complete Access Management Monday, October 1, 1:45 p.m. – 2:45 p.m., Marriott Marquis - Salon 1/2 And, get your hands on technology today. Register and attend the Hands-On-Lab session that demonstrates Oracle’s complete and scalable access management solution, which includes single sign-on, authorization, federation, and integration with social identity providers. Further, the session shows how to securely extend identity services to mobile applications and devices—all while leveraging a common set of policies and a single instance. Product Demonstrations The latest technology in Identity Management is also being showcased in the Exhibition Hall so do find some time to visit our product demonstrations there. Experts will be at hand to answer any questions. DEMOS LOCATION EXHIBITION HALL HOURS Access Management: Complete and Scalable Access Management Moscone South, Right - S-218 Monday, October 1 9:30 a.m.–6:00 p.m. 9:30 a.m.–10:45 a.m. (Dedicated Hours) Tuesday, October 2 9:45 a.m.–6:00 p.m. 2:15 p.m.–2:45 p.m. (Dedicated Hours) Wednesday, October 3 9:45 a.m.–4:00 p.m. 2:15 p.m.–3:30 p.m. (Dedicated Hours) Access Management: Federating and Leveraging Social Identities Moscone South, Right - S-220 Access Management: Mobile Access Management Moscone South, Right - S-219 Access Management: Real-Time Authorizations Moscone South, Right - S-217 Access Management: Secure SOA and Web Services Security Moscone South, Right - S-223 Identity Governance: Modern Administration and Tooling Moscone South, Right - S-210 Identity Management Monitoring with Oracle Enterprise Manager Moscone South, Right - S-212 Oracle Directory Services Plus: Performant, Cloud-Ready Moscone South, Right - S-222 Oracle Identity Management: Closed-Loop Access Certification Moscone South, Right - S-221 We recommend you keep the Focus on Identity Management document handy. And don’t forget, if you are not on site, you can catch all the keynotes LIVE from the comfort of your desk on YouTube.com/Oracle. Keep the conversation going on @oracleidm. Use #OOW and #IDM and get engaged today. Photo Courtesy: @OracleOpenWorld

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  • BI&EPM in Focus June 2014

    - by Mike.Hallett(at)Oracle-BI&EPM
    Applications Webcast Centre – A Library of Discussion and Research for Best Practice: Achieving Reliable Planning, Budgeting and Forecasting Talent Analytics and Big Data – Is HR ready for the challenge Enterprise Data – The cost of non-quality Customers Josephine Niemiec from ADP talks about Oracle Hyperion Workforce Planning at Collaborate 2014 (link) Video Chris Nelms from Ameren talks about Oracle BI Spend and Procurement Analytics at Collaborate 2014 (link) Video Leggett & Platt Leverages Oracle Hyperion EPM and Demantra (link) Video Pella Corporation Accelerates Close Cycle by Cutting Time for Financial Consolidation from Three Days to Less Than One Day (link) Secretaría General de Administración de Justicia en España Enhances Citizen Services with Near-Real-Time Business Intelligence Gleaned from 500 Databases  (link) Bellco Credit Union Speeds Budget Development by 30%—Gains Insight into Specific Branch and Financial Product Profitability  (link)  Video QDQ media Speeds up Financial Reporting by 24x, Gains Business Agility, and Integrates Seamlessly into Corporate Accounting System  (link) Westfield Group Maximizes Shopping Mall Revenue, Shortens Year-End Financial Consolidation by 75%  (link)  IL&FS Transportation Networks Shortens Financial Consolidation and Reporting Cycle by Eight Days, Gains In-Depth Insight into Business Performance   (link) Angel Trains Optimizes Rail Operations for Purchasing, Sourcing, and Project Management to Meet Challenges of Evolving Rail Industry  (link) Enterprise Performance Management June 11, at Oracle Utrecht, NL: Morning session: Explore Planning and Budgeting in the Cloud (link) June 12, London: PureApps Presents: Best Practice Financial Consolidation and Reporting Workshop (link) July 3, Koln: Oracle Hyperion Business Analytics Roundtable (link) Blog: What's Your Tax Strategy? Automate the Operational Transfer Pricing Process (link) YouTube Video: Automate Tax Reporting with Oracle Hyperion Tax Provision (link) YouTube Video: Introducing Oracle Hyperion Planning’s Tablet Optimized Interface (link) OracleEPMWebcasts @ YouTube (link) Partner webcasts: Wednesday, 4 June, 5.00 GMT - Case Study:  Lessons Learned from Edgewater Ranzal's Internal Implementation of Oracle Planning & Budgeting Cloud Service (PBCS) - Learn more and register here! Thursday, 5 June, 4.00 GMT - Achieving Accountable Care Using Oracle Technology - Learn more and register here! Tuesday, 17 June, 4.00 GMT - Optimizing Performance for Oracle EPM Systems - Learn more and register here! Oracle University Blog: The Coolest Features Available with Oracle Hyperion 11.1.2.3 – Training from OU to help you to best use them (link) Support: Proactive Support: EPM Hyperion Planning 11.1.2.3.500 Using RMI Service [Blog] Proactive Support: Planning and Budgeting Cloud Service Videos (link) Planning and Budgeting Cloud Service (PBCS) 11.1.2.3.410 Patch Bundle [Doc ID 1670981.1] Hyperion Analytic Provider Services 11.1.2.2.106 Patch Set Update [Doc ID 1667350.1] Hyperion Essbase 11.1.2.2.106 Patch Set Update [Doc ID 1667346.1] Hyperion Essbase Administration Services 11.1.2.2.106 Patch Set Update [Doc ID 1667348.1] Hyperion Essbase Studio 11.1.2.2.106 Patch Set Update [Doc ID 1667329.1] Hyperion Smart View 11.1.2.5.210 Patch Set Update [Doc ID 1669427.1] Using HPCM, HSF or DRM Communities (link) Business Intelligence June 12, Birmingham, UK: Oracle Big Data at Work - Use Cases and Architecture (link) June 17, London: Oracle at Cloud & Big Data World Forums (link) June 17, Partner Webcast: Transform your Planning Capabilities with Peloton's CloudAccelerator for Oracle PBCS (link) June 19, London: Oracle at the Whitehall Media Big Data Analytics Conference and Exhibition (link) June 19, London: Partner Event - Agile BI Conference by Peak Indicators [link] June 25, Munich: Oracle Special Day auf der TDWI 2014 Konferenz (link) July 15, London: Oracle Endeca Information Discovery Workshop (link) July 16, London: BI Applications Workshop – Financial Analytics & Procurement Analytics (link) July 17, London: BI Applications Workshop – HR Analytics (link) Milan, Italy: L’Osservatorio Big Data Analytics & Business Intelligence with Politecnico di Milano (link) OBIA 11.1.1.8.1 - Now Available [Blog] What’s New in OBIA 11.1.1.8.1 [Blog] BI Blog: A closer look at Oracle BI Applications 11.1.1.8.1 release (link) Press Release: BI Applications Deliver Greater Insight into Talent and Procurement (link) Support Blog: OBIA 11.1.1.8.1 Upgrade Guide & Documentation (link) YouTube Video: Glenn Hoormann of Ludus talks to us about Oracle Business Intelligence and ERP at Collaborate 2014 (Link) YouTube Video: Performance Architects talks about key BI and Mobile trends, including Endeca at Collaborate 2014 (link) Big Data Blog: 3 Keys for Using Big Data Effectively for Enhanced Customer Experience (link) Big Data Lite Demo VM 3.0 Now Available on OTN BI Blog: Data Relationship Governance - Workflow in a Bottle (link) MDM Blog: Register for Product Data Management Weekly Cloudcasts (link) MDM Blog: Improve your Customer Experience with High Quality Information (link) MDM Blog: Big Data Challenges & Considerations (link) Oracle University: Oracle BI Applications 11g: Implementation using ODI (link) Proactive Support: Monthly Index [Blog] My Oracle Support: Partner Accreditation for Business Analytics Support [Blog] OBIEE 11g Test-to-Production (T2P) / Clone Procedures Guide [Blog] Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • Talking JavaOne with Rock Star Martijn Verburg

    - by Janice J. Heiss
    JavaOne Rock Stars, conceived in 2005, are the top-rated speakers at each JavaOne Conference. They are awarded by their peers, who, through conference surveys, recognize them for their outstanding sessions and speaking ability. Over the years many of the world’s leading Java developers have been so recognized. Martijn Verburg has, in recent years, established himself as an important mover and shaker in the Java community. His “Diabolical Developer” session at the JavaOne 2011 Conference got people’s attention by identifying some of the worst practices Java developers are prone to engage in. Among other things, he is co-leader and organizer of the thriving London Java User Group (JUG) which has more than 2,500 members, co-represents the London JUG on the Executive Committee of the Java Community Process, and leads the global effort for the Java User Group “Adopt a JSR” and “Adopt OpenJDK” programs. Career highlights include overhauling technology stacks and SDLC practices at Mizuho International, mentoring Oracle on technical community management, and running off shore development teams for AIG. He is currently CTO at jClarity, a start-up focusing on automating optimization for Java/JVM related technologies, and Product Advisor at ZeroTurnaround. He co-authored, with Ben Evans, "The Well-Grounded Java Developer" published by Manning and, as a leading authority on technical team optimization, he is in high demand at major software conferences.Verburg is participating in five sessions, a busy man indeed. Here they are: CON6152 - Modern Software Development Antipatterns (with Ben Evans) UGF10434 - JCP and OpenJDK: Using the JUGs’ “Adopt” Programs in Your Group (with Csaba Toth) BOF4047 - OpenJDK Building and Testing: Case Study—Java User Group OpenJDK Bugathon (with Ben Evans and Cecilia Borg) BOF6283 - 101 Ways to Improve Java: Why Developer Participation Matters (with Bruno Souza and Heather Vancura-Chilson) HOL6500 - Finding and Solving Java Deadlocks (with Heinz Kabutz, Kirk Pepperdine, Ellen Kraffmiller and Henri Tremblay) When I asked Verburg about the biggest mistakes Java developers tend to make, he listed three: A lack of communication -- Software development is far more a social activity than a technical one; most projects fail because of communication issues and social dynamics, not because of a bad technical decision. Sadly, many developers never learn this lesson. No source control -- Developers simply storing code in local filesystems and emailing code in order to integrate Design-driven Design -- The need for some developers to cram every design pattern from the Gang of Four (GoF) book into their source code All of which raises the question: If these practices are so bad, why do developers engage in them? “I've seen a wide gamut of reasons,” said Verburg, who lists them as: * They were never taught at high school/university that their bad habits were harmful.* They weren't mentored in their first professional roles.* They've lost passion for their craft.* They're being deliberately malicious!* They think software development is a technical activity and not a social one.* They think that they'll be able to tidy it up later.A couple of key confusions and misconceptions beset Java developers, according to Verburg. “With Java and the JVM in particular I've seen a couple of trends,” he remarked. “One is that developers think that the JVM is a magic box that will clean up their memory, make their code run fast, as well as make them cups of coffee. The JVM does help in a lot of cases, but bad code can and will still lead to terrible results! The other trend is to try and force Java (the language) to do something it's not very good at, such as rapid web development. So you get a proliferation of overly complex frameworks, libraries and techniques trying to get around the fact that Java is a monolithic, statically typed, compiled, OO environment. It's not a Golden Hammer!”I asked him about the keys to running a good Java User Group. “You need to have a ‘Why,’” he observed. “Many user groups know what they do (typically, events) and how they do it (the logistics), but what really drives users to join your group and to stay is to give them a purpose. For example, within the LJC we constantly talk about the ‘Why,’ which in our case is several whys:* Re-ignite the passion that developers have for their craft* Raise the bar of Java developers in London* We want developers to have a voice in deciding the future of Java* We want to inspire the next generation of tech leaders* To bring the disparate tech groups in London together* So we could learn from each other* We believe that the Java ecosystem forms a cornerstone of our society today -- we want to protect that for the futureLooking ahead to Java 8 Verburg expressed excitement about Lambdas. “I cannot wait for Lambdas,” he enthused. “Brian Goetz and his group are doing a great job, especially given some of the backwards compatibility that they have to maintain. It's going to remove a lot of boiler plate and yet maintain readability, plus enable massive scaling.”Check out Martijn Verburg at JavaOne if you get a chance, and, stay tuned for a longer interview yours truly did with Martijn to be publish on otn/java some time after JavaOne. Originally published on blogs.oracle.com/javaone.

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