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  • Enterprise Service Bus (ESB): Important architectural piece to a SOA or is it just vendor hype?

    Is an Enterprise Service Bus (ESB) an important architectural piece to a Service-Oriented Architecture (SOA), or is it just vendor hype in order to sell a particular product such as SOA-in-a-box? According to IBM.com, an ESB is a flexible connectivity infrastructure for integrating applications and services; it offers a flexible and manageable approach to service-oriented architecture implementation. With this being said, it is my personal belief that ESBs are an important architectural piece to any SOA. Additionally, generic design patterns have been created around the integration of web services in to ESB regardless of any vendor. ESB design patterns, according to Philip Hartman, can be classified in to the following categories: Interaction Patterns: Enable service interaction points to send and/or receive messages from the bus Mediation Patterns: Enable the altering of message exchanges Deployment Patterns: Support solution deployment into a federated infrastructure Examples of Interaction Patterns: One-Way Message Synchronous Interaction Asynchronous Interaction Asynchronous Interaction with Timeout Asynchronous Interaction with a Notification Timer One Request, Multiple Responses One Request, One of Two Possible Responses One Request, a Mandatory Response, and an Optional Response Partial Processing Multiple Application Interactions Benefits of the Mediation Pattern: Mediator promotes loose coupling by keeping objects from referring to each other explicitly, and it lets you vary their interaction independently Design an intermediary to decouple many peers Promote the many-to-many relationships between interacting peers to “full object status” Examples of Interaction Patterns: Global ESB: Services share a single namespace and all service providers are visible to every service requester across an entire network Directly Connected ESB: Global service registry that enables independent ESB installations to be visible Brokered ESB: Bridges services that are reluctant to expose requesters or providers to ESBs in other domains Federated ESB: Service consumers and providers connect to the master or to a dependent ESB to access services throughout the network References: Mediator Design Pattern. (2011). Retrieved 2011, from SourceMaking.com: http://sourcemaking.com/design_patterns/mediator Hartman, P. (2006, 24 1). ESB Patterns that "Click". Retrieved 2011, from The Art and Science of Being an IT Architect: http://artsciita.blogspot.com/2006/01/esb-patterns-that-click.html IBM. (2011). WebSphere DataPower XC10 Appliance Version 2.0. Retrieved 2011, from IBM.com: http://publib.boulder.ibm.com/infocenter/wdpxc/v2r0/index.jsp?topic=%2Fcom.ibm.websphere.help.glossary.doc%2Ftopics%2Fglossary.html Oracle. (2005). 12 Interaction Patterns. Retrieved 2011, from Oracle® BPEL Process Manager Developer's Guide: http://docs.oracle.com/cd/B31017_01/integrate.1013/b28981/interact.htm#BABHHEHD

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  • IBM DB2 Express on the Way

    In the coming months, the IBM Software Group plans to offer versions of its DB2 database and WebSphere application and portal servers for midsize businesses under the Express banner, said sources close to the company. DB2 Express is slated to be released early next year.

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  • Entity Attribute Value Database vs. strict Relational Model Ecommerce question

    - by Dr. Zim
    It is safe to say that the EAV/CR database model is bad. That said, Question: What database model, technique, or pattern should be used to deal with "classes" of attributes describing e-commerce products which can be changed at run time? In a good E-commerce database, you will store classes of options (like TV resolution then have a resolution for each TV, but the next product may not be a TV and not have "TV resolution"). How do you store them, search efficiently, and allow your users to setup product types with variable fields describing their products? If the search engine finds that customers typically search for TVs based on console depth, you could add console depth to your fields, then add a single depth for each tv product type at run time. There is a nice common feature among good e-commerce apps where they show a set of products, then have "drill down" side menus where you can see "TV Resolution" as a header, and the top five most common TV Resolutions for the found set. You click one and it only shows TVs of that resolution, allowing you to further drill down by selecting other categories on the side menu. These options would be the dynamic product attributes added at run time. Further discussion: So long story short, are there any links out on the Internet or model descriptions that could "academically" fix the following setup? I thank Noel Kennedy for suggesting a category table, but the need may be greater than that. I describe it a different way below, trying to highlight the significance. I may need a viewpoint correction to solve the problem, or I may need to go deeper in to the EAV/CR. Love the positive response to the EAV/CR model. My fellow developers all say what Jeffrey Kemp touched on below: "new entities must be modeled and designed by a professional" (taken out of context, read his response below). The problem is: entities add and remove attributes weekly (search keywords dictate future attributes) new entities arrive weekly (products are assembled from parts) old entities go away weekly (archived, less popular, seasonal) The customer wants to add attributes to the products for two reasons: department / keyword search / comparison chart between like products consumer product configuration before checkout The attributes must have significance, not just a keyword search. If they want to compare all cakes that have a "whipped cream frosting", they can click cakes, click birthday theme, click whipped cream frosting, then check all cakes that are interesting knowing they all have whipped cream frosting. This is not specific to cakes, just an example.

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  • Amazon like Ecommerce site and Recommendation system

    - by Hellnar
    Hello, I am planning to implement a basic recommendation system that uses Facebook Connect or similar social networking site API's to connect a users profile, based on tags do an analyze and by using the results, generate item recommendations on my e-commerce site(works similar to Amazon). I do believe I need to divide parts into such: Fetching social networking data via API's.(Indeed user allows this) Analyze these data and generate tokes. By using information tokens, do item recommendations on my e-commerce site. Ie: I am a fan of "The Strokes" band on my Facebook account, system analyze this and recommending me "The Strokes Live" CD. For any part(fetching data, doing recommendation based on tags...), what algorithm and method would you recommend/ is used ? Thanks

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  • Orphan IBM JVM process

    - by Nicholas Key
    Hi people, I have this issue about orphan IBM JVM process being created in the process tree: For example: C:\Program Files\IBM\WebSphere\AppServer\bin>wsadmin -lang jython -f "C:\Hello.py" Hello.py has the simple implementation: import time i = 0 while (1): i = i + 1 print "Hello World " + str(i) time.sleep(3.0) My machine has such JVM information: C:\Program Files\WebSphere\java\bin>java -verbose:sizes -version -Xmca32K RAM class segment increment -Xmco128K ROM class segment increment -Xmns0K initial new space size -Xmnx0K maximum new space size -Xms4M initial memory size -Xmos4M initial old space size -Xmox1624995K maximum old space size -Xmx1624995K memory maximum -Xmr16K remembered set size -Xlp4K large page size available large page sizes: 4K 4M -Xmso256K operating system thread stack size -Xiss2K java thread stack initial size -Xssi16K java thread stack increment -Xss256K java thread stack maximum size java version "1.6.0" Java(TM) SE Runtime Environment (build pwi3260sr6ifix-20091015_01(SR6+152211+155930+156106)) IBM J9 VM (build 2.4, JRE 1.6.0 IBM J9 2.4 Windows Server 2003 x86-32 jvmwi3260sr6-20091001_43491 (JIT enabled, AOT enabled) J9VM - 20091001_043491 JIT - r9_20090902_1330ifx1 GC - 20090817_AA) JCL - 20091006_01 While the program is running, I tried to kill it and subsequently I found an orphan IBM JVM process in the process tree. Is there a way to fix this issue? Why is there an orphan process in the first place? Is there something wrong with my code? I really don't believe that my simplistic code is wrongly implemented. Any suggestions?

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  • How can I transition from a front-end career to back-end career?

    - by jexx2345
    Hello, In 2004, I received my B.S. in Computer Science using mostly Java for programming. Since then, I have been hired for purely front-end positions in large companies through recruiters, doing primarily HTML/CSS, Javascript/jQuery, and OOP Actionscript 3. While I definitely have respect for the front-end, and have learned much, I feel very unfulfilled and would love to move into back-end for the more complex programming I was doing in school. My target platform of choice is ASP.Net 3.5 (C#). With a resume that has absolutely no .Net or back-end experience, how can I transition into a junior back-end job? I am currently freelancing a .Net e-commerce site, and plan to build a portfolio showcasing some apps (e-commerce mvc, blog, etc), while learning the technology. Is having a Bachelors in CS enough or should I look into getting .Net certified? Is showing course-work still relevant to an employer even though it was from 6 years ago? Thank you

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  • Would it be faster to use CMS for building the first site in ASP.NET?

    - by rem
    I need an opinion and advise from experienced ASP.NET people, what way to go. Assuming that a developer has some practical background with HTML/JavaScript/PHP on one side and some .NET/C#/WPF experience on the other side. No previous hands on experience with ASP.NET - only theory and some read books on the topic. The task is to build ASP.NET web site with User Managment functionality (user authentication, user account, user buying history, user points and so on) and E-commerce functionality with shopping cart, checkout and all needed for this. Is it worth, i.e. will it be faster, more reliable and secure in the result to use a ASP.NET CMS system (for example Sitefinity from Telerik as declared developer friendly) to build such first site? In what case the learning curve will be more steep and it will take more time to achieve similar results? Notes to take into consideration: 1) Price of the CMS matters not very much 2) E-commerce module should be written from scratch in any case (and integrated in case of using CMS) due to very specific requirements

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  • travesersing the dom with inexact parameters

    - by rashcroft23
    Hi, I want to grab the image src on a product page in a e commerce website. I'm writing this as a bookmarklet, so I'd like the code to work universally as possible. I've noticed that there are only two reoccurring factors in the product image tag among top e-commerce websites (amazon, bestbuy ect.): border=0 and 180<width&height<400. So how could I write a selector that would give me the srcof the first img element on the page with no border and width & height between 180 and 400 px? Or is there a better way of doing this? P.S. since I'm trying to keep the bookmarklet as light as possible, I don't want to use any libraries (jquery, yui etc)

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  • Scrum in 5 Minutes

    - by Stephen.Walther
    The goal of this blog entry is to explain the basic concepts of Scrum in less than five minutes. You learn how Scrum can help a team of developers to successfully complete a complex software project. Product Backlog and the Product Owner Imagine that you are part of a team which needs to create a new website – for example, an e-commerce website. You have an overwhelming amount of work to do. You need to build (or possibly buy) a shopping cart, install an SSL certificate, create a product catalog, create a Facebook page, and at least a hundred other things that you have not thought of yet. According to Scrum, the first thing you should do is create a list. Place the highest priority items at the top of the list and the lower priority items lower in the list. For example, creating the shopping cart and buying the domain name might be high priority items and creating a Facebook page might be a lower priority item. In Scrum, this list is called the Product Backlog. How do you prioritize the items in the Product Backlog? Different stakeholders in the project might have different priorities. Gary, your division VP, thinks that it is crucial that the e-commerce site has a mobile app. Sally, your direct manager, thinks taking advantage of new HTML5 features is much more important. Multiple people are pulling you in different directions. According to Scrum, it is important that you always designate one person, and only one person, as the Product Owner. The Product Owner is the person who decides what items should be added to the Product Backlog and the priority of the items in the Product Backlog. The Product Owner could be the customer who is paying the bills, the project manager who is responsible for delivering the project, or a customer representative. The critical point is that the Product Owner must always be a single person and that single person has absolute authority over the Product Backlog. Sprints and the Sprint Backlog So now the developer team has a prioritized list of items and they can start work. The team starts implementing the first item in the Backlog — the shopping cart — and the team is making good progress. Unfortunately, however, half-way through the work of implementing the shopping cart, the Product Owner changes his mind. The Product Owner decides that it is much more important to create the product catalog before the shopping cart. With some frustration, the team switches their developmental efforts to focus on implementing the product catalog. However, part way through completing this work, once again the Product Owner changes his mind about the highest priority item. Getting work done when priorities are constantly shifting is frustrating for the developer team and it results in lower productivity. At the same time, however, the Product Owner needs to have absolute authority over the priority of the items which need to get done. Scrum solves this conflict with the concept of Sprints. In Scrum, a developer team works in Sprints. At the beginning of a Sprint the developers and the Product Owner agree on the items from the backlog which they will complete during the Sprint. This subset of items from the Product Backlog becomes the Sprint Backlog. During the Sprint, the Product Owner is not allowed to change the items in the Sprint Backlog. In other words, the Product Owner cannot shift priorities on the developer team during the Sprint. Different teams use Sprints of different lengths such as one month Sprints, two-week Sprints, and one week Sprints. For high-stress, time critical projects, teams typically choose shorter sprints such as one week sprints. For more mature projects, longer one month sprints might be more appropriate. A team can pick whatever Sprint length makes sense for them just as long as the team is consistent. You should pick a Sprint length and stick with it. Daily Scrum During a Sprint, the developer team needs to have meetings to coordinate their work on completing the items in the Sprint Backlog. For example, the team needs to discuss who is working on what and whether any blocking issues have been discovered. Developers hate meetings (well, sane developers hate meetings). Meetings take developers away from their work of actually implementing stuff as opposed to talking about implementing stuff. However, a developer team which never has meetings and never coordinates their work also has problems. For example, Fred might get stuck on a programming problem for days and never reach out for help even though Tom (who sits in the cubicle next to him) has already solved the very same problem. Or, both Ted and Fred might have started working on the same item from the Sprint Backlog at the same time. In Scrum, these conflicting needs – limiting meetings but enabling team coordination – are resolved with the idea of the Daily Scrum. The Daily Scrum is a meeting for coordinating the work of the developer team which happens once a day. To keep the meeting short, each developer answers only the following three questions: 1. What have you done since yesterday? 2. What do you plan to do today? 3. Any impediments in your way? During the Daily Scrum, developers are not allowed to talk about issues with their cat, do demos of their latest work, or tell heroic stories of programming problems overcome. The meeting must be kept short — typically about 15 minutes. Issues which come up during the Daily Scrum should be discussed in separate meetings which do not involve the whole developer team. Stories and Tasks Items in the Product or Sprint Backlog – such as building a shopping cart or creating a Facebook page – are often referred to as User Stories or Stories. The Stories are created by the Product Owner and should represent some business need. Unlike the Product Owner, the developer team needs to think about how a Story should be implemented. At the beginning of a Sprint, the developer team takes the Stories from the Sprint Backlog and breaks the stories into tasks. For example, the developer team might take the Create a Shopping Cart story and break it into the following tasks: · Enable users to add and remote items from shopping cart · Persist the shopping cart to database between visits · Redirect user to checkout page when Checkout button is clicked During the Daily Scrum, members of the developer team volunteer to complete the tasks required to implement the next Story in the Sprint Backlog. When a developer talks about what he did yesterday or plans to do tomorrow then the developer should be referring to a task. Stories are owned by the Product Owner and a story is all about business value. In contrast, the tasks are owned by the developer team and a task is all about implementation details. A story might take several days or weeks to complete. A task is something which a developer can complete in less than a day. Some teams get lazy about breaking stories into tasks. Neglecting to break stories into tasks can lead to “Never Ending Stories” If you don’t break a story into tasks, then you can’t know how much of a story has actually been completed because you don’t have a clear idea about the implementation steps required to complete the story. Scrumboard During the Daily Scrum, the developer team uses a Scrumboard to coordinate their work. A Scrumboard contains a list of the stories for the current Sprint, the tasks associated with each Story, and the state of each task. The developer team uses the Scrumboard so everyone on the team can see, at a glance, what everyone is working on. As a developer works on a task, the task moves from state to state and the state of the task is updated on the Scrumboard. Common task states are ToDo, In Progress, and Done. Some teams include additional task states such as Needs Review or Needs Testing. Some teams use a physical Scrumboard. In that case, you use index cards to represent the stories and the tasks and you tack the index cards onto a physical board. Using a physical Scrumboard has several disadvantages. A physical Scrumboard does not work well with a distributed team – for example, it is hard to share the same physical Scrumboard between Boston and Seattle. Also, generating reports from a physical Scrumboard is more difficult than generating reports from an online Scrumboard. Estimating Stories and Tasks Stakeholders in a project, the people investing in a project, need to have an idea of how a project is progressing and when the project will be completed. For example, if you are investing in creating an e-commerce site, you need to know when the site can be launched. It is not enough to just say that “the project will be done when it is done” because the stakeholders almost certainly have a limited budget to devote to the project. The people investing in the project cannot determine the business value of the project unless they can have an estimate of how long it will take to complete the project. Developers hate to give estimates. The reason that developers hate to give estimates is that the estimates are almost always completely made up. For example, you really don’t know how long it takes to build a shopping cart until you finish building a shopping cart, and at that point, the estimate is no longer useful. The problem is that writing code is much more like Finding a Cure for Cancer than Building a Brick Wall. Building a brick wall is very straightforward. After you learn how to add one brick to a wall, you understand everything that is involved in adding a brick to a wall. There is no additional research required and no surprises. If, on the other hand, I assembled a team of scientists and asked them to find a cure for cancer, and estimate exactly how long it will take, they would have no idea. The problem is that there are too many unknowns. I don’t know how to cure cancer, I need to do a lot of research here, so I cannot even begin to estimate how long it will take. So developers hate to provide estimates, but the Product Owner and other product stakeholders, have a legitimate need for estimates. Scrum resolves this conflict by using the idea of Story Points. Different teams use different units to represent Story Points. For example, some teams use shirt sizes such as Small, Medium, Large, and X-Large. Some teams prefer to use Coffee Cup sizes such as Tall, Short, and Grande. Finally, some teams like to use numbers from the Fibonacci series. These alternative units are converted into a Story Point value. Regardless of the type of unit which you use to represent Story Points, the goal is the same. Instead of attempting to estimate a Story in hours (which is doomed to failure), you use a much less fine-grained measure of work. A developer team is much more likely to be able to estimate that a Story is Small or X-Large than the exact number of hours required to complete the story. So you can think of Story Points as a compromise between the needs of the Product Owner and the developer team. When a Sprint starts, the developer team devotes more time to thinking about the Stories in a Sprint and the developer team breaks the Stories into Tasks. In Scrum, you estimate the work required to complete a Story by using Story Points and you estimate the work required to complete a task by using hours. The difference between Stories and Tasks is that you don’t create a task until you are just about ready to start working on a task. A task is something that you should be able to create within a day, so you have a much better chance of providing an accurate estimate of the work required to complete a task than a story. Burndown Charts In Scrum, you use Burndown charts to represent the remaining work on a project. You use Release Burndown charts to represent the overall remaining work for a project and you use Sprint Burndown charts to represent the overall remaining work for a particular Sprint. You create a Release Burndown chart by calculating the remaining number of uncompleted Story Points for the entire Product Backlog every day. The vertical axis represents Story Points and the horizontal axis represents time. A Sprint Burndown chart is similar to a Release Burndown chart, but it focuses on the remaining work for a particular Sprint. There are two different types of Sprint Burndown charts. You can either represent the remaining work in a Sprint with Story Points or with task hours (the following image, taken from Wikipedia, uses hours). When each Product Backlog Story is completed, the Release Burndown chart slopes down. When each Story or task is completed, the Sprint Burndown chart slopes down. Burndown charts typically do not always slope down over time. As new work is added to the Product Backlog, the Release Burndown chart slopes up. If new tasks are discovered during a Sprint, the Sprint Burndown chart will also slope up. The purpose of a Burndown chart is to give you a way to track team progress over time. If, halfway through a Sprint, the Sprint Burndown chart is still climbing a hill then you know that you are in trouble. Team Velocity Stakeholders in a project always want more work done faster. For example, the Product Owner for the e-commerce site wants the website to launch before tomorrow. Developers tend to be overly optimistic. Rarely do developers acknowledge the physical limitations of reality. So Project stakeholders and the developer team often collude to delude themselves about how much work can be done and how quickly. Too many software projects begin in a state of optimism and end in frustration as deadlines zoom by. In Scrum, this problem is overcome by calculating a number called the Team Velocity. The Team Velocity is a measure of the average number of Story Points which a team has completed in previous Sprints. Knowing the Team Velocity is important during the Sprint Planning meeting when the Product Owner and the developer team work together to determine the number of stories which can be completed in the next Sprint. If you know the Team Velocity then you can avoid committing to do more work than the team has been able to accomplish in the past, and your team is much more likely to complete all of the work required for the next Sprint. Scrum Master There are three roles in Scrum: the Product Owner, the developer team, and the Scrum Master. I’v e already discussed the Product Owner. The Product Owner is the one and only person who maintains the Product Backlog and prioritizes the stories. I’ve also described the role of the developer team. The members of the developer team do the work of implementing the stories by breaking the stories into tasks. The final role, which I have not discussed, is the role of the Scrum Master. The Scrum Master is responsible for ensuring that the team is following the Scrum process. For example, the Scrum Master is responsible for making sure that there is a Daily Scrum meeting and that everyone answers the standard three questions. The Scrum Master is also responsible for removing (non-technical) impediments which the team might encounter. For example, if the team cannot start work until everyone installs the latest version of Microsoft Visual Studio then the Scrum Master has the responsibility of working with management to get the latest version of Visual Studio as quickly as possible. The Scrum Master can be a member of the developer team. Furthermore, different people can take on the role of the Scrum Master over time. The Scrum Master, however, cannot be the same person as the Product Owner. Using SonicAgile SonicAgile (SonicAgile.com) is an online tool which you can use to manage your projects using Scrum. You can use the SonicAgile Product Backlog to create a prioritized list of stories. You can estimate the size of the Stories using different Story Point units such as Shirt Sizes and Coffee Cup sizes. You can use SonicAgile during the Sprint Planning meeting to select the Stories that you want to complete during a particular Sprint. You can configure Sprints to be any length of time. SonicAgile calculates Team Velocity automatically and displays a warning when you add too many stories to a Sprint. In other words, it warns you when it thinks you are overcommitting in a Sprint. SonicAgile also includes a Scrumboard which displays the list of Stories selected for a Sprint and the tasks associated with each story. You can drag tasks from one task state to another. Finally, SonicAgile enables you to generate Release Burndown and Sprint Burndown charts. You can use these charts to view the progress of your team. To learn more about SonicAgile, visit SonicAgile.com. Summary In this post, I described many of the basic concepts of Scrum. You learned how a Product Owner uses a Product Backlog to create a prioritized list of tasks. I explained why work is completed in Sprints so the developer team can be more productive. I also explained how a developer team uses the daily scrum to coordinate their work. You learned how the developer team uses a Scrumboard to see, at a glance, who is working on what and the state of each task. I also discussed Burndown charts. You learned how you can use both Release and Sprint Burndown charts to track team progress in completing a project. Finally, I described the crucial role of the Scrum Master – the person who is responsible for ensuring that the rules of Scrum are being followed. My goal was not to describe all of the concepts of Scrum. This post was intended to be an introductory overview. For a comprehensive explanation of Scrum, I recommend reading Ken Schwaber’s book Agile Project Management with Scrum: http://www.amazon.com/Agile-Project-Management-Microsoft-Professional/dp/073561993X/ref=la_B001H6ODMC_1_1?ie=UTF8&qid=1345224000&sr=1-1

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  • SQL Server Driver for PHP 2.0 CTP adds PHP's PDO style data access for SQL Server

    - by The Official Microsoft IIS Site
    Today at DrupalCon SF 2010, we are reaching an important milestone by releasing a Community Technology Preview (CTP) of the new SQL Server Driver for PHP 2.0 , which includes support for PHP Data Objects (PDO). Alongside our efforts, the Commerce Guys , a company providing ecommerce solutions with Drupal, is also presenting a beta version of Drupal 7 running on SQL Server using this new PDO Application Programming Interfaces (API) in the SQL Server Driver for PHP 2.0. Providing a PDO driver in SQL...(read more)

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  • « Un développeur PHP n'est pas moins compétent qu'un développeur Java ou C++ », entretien avec un des co-organisateurs du ZendCon Europe

    « Un développeur PHP n'est pas moins compétent qu'un Java ou un C++ » Entretien avec le co-organisateur du ZendCon Europe A la fin de ses études à l'EPITA en 1999, Philippe Humeau a créé la société NBS System. Pendant 7 ans, elle réalise essentiellement des tests d'intrusions et des audits de sécurité, avant d'ouvrir un département Infogérance en 2006. Depuis, NBS System infogère également plus de 2000 sites de E-commerce en PHP et en Java. Philippe Humeau est également le co-organisateur de la...

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  • Defining Social Media Terms

    - by David Dorf
    As I talk about social in the context of retail, I sometimes get tripped up on different terms. I know what I mean, but the audience may have something else in mind. So I decided to see if I could find some well accepted definitions for common terms. While there are definitions on the Internet, I'm not sure they are well accepted. After reviewing several, here's what I came up with: Social Network: a structure of individuals and groups connected together by commonality. That seems pretty straightforward. A group of friends, co-workers, music fans, etc. The key here is that they have something in common that connects them. Social Media: Internet channels that support the collaborative publishing of information by and for social networks. The key here is to differentiate between traditional one-way media, and conversational social media. When its social its two-way, allowing both the publishing and consuming of information. Examples are blogs, wikis, Twitter, Facebook, etc. Social Marketing: the use of social media for marketing, public relations, and customer service. Wikipedia actually includes "selling" here but I think that's separate from marketing, as you'll see further down below. Most people look at social media as entertainment, but the marketing angle adds business value. This is where retailers discover and engage customers to build a relationship. Social Merchandising: the integration of social media and product discovery. Whereas marketing is focused more on brand image, customer engagement, and promotions, merchandising is more directly trying to convert browsers into purchases. This includes deciding what customers want, often by asking the social network, and deciding how to position products to the social network. Social Selling: the incorporation of e-commerce into social media. While on a social media site, social selling enables the purchasing of goods/services in the user's context, without leaving the social media channel. If a user clicks on an advertisement and is taken to an e-commerce site, then that's really just web advertising and not social selling. Well, do these terms and definitions make sense? Let me know what you think.

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  • Examples of MMOs with small dev teams

    - by Aliud Alius
    I'd like to see a list of MMOs with small development teams in order to better understand where small teams have found a place for themselves. While examples of MMORPGs are of interest, so are games focusing on socializing, trade and commerce, city or empire building, crafting, exploration, strategy and so on. Any shipping game supporting between, say 800 and 10,000 simultaneous players belongs on this list. Thanks.

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  • Is dynamic HTML layout good from an SEO perspective?

    - by sll
    Just wondering whether dynamically built HTML layout is fine from SEO perspectives? So let's assume e-commerce engine and its most popular page - products catalog. So 90% of the page is built using AJAX and MVVM library knockoutjs which builds HTML on the fly on the client side. So how search bots would parse such content? Is it fine indexed and would be such effective as server-side built HTML pages from the SEO perspectives?

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  • Java EE 5, d'Antonio Goncalves, critique par Philippe Vialatte

    Je vous propose une critique pour le livre Java EE5 : EJB 3.0 - JPA - JSP - JSF - Web services - JMS - GlassFish 3 - Maven 3: Amazon.fr: Antonio Goncalves: Livres [IMG]http://images-eu.amazon.com/images/P/2212126581.08.LZZZZZZZ.jpg[/IMG] Citation: Ce cahier détaille la conception d'un site de e-commerce avec UML et Java Enterprise Edition 5. Inspirée du Java Petstore, l'étude de cas se construit au fil des chapitres en appliq...

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  • Supercharging the Performance of Your Front-Office Applications @ OOW'12

    - by Sanjeev Sharma
    You can increase customer satisfaction, brand equity, and ultimately top-line revenue by deploying  Oracle ATG Web Commerce, Oracle WebCenter Sites, Oracle Endeca applications, Oracle’s  Siebel applications, and other front-office applications on Oracle Exalogic, Oracle’s combination  of hardware and software for applications and middleware. Join me (Sanjeev Sharma) and my colleague, Kelly Goetsch, at the following conference session at Oracle Open World to find out how Customer Experience can be transformed with Oracle Exalogic: Session:  CON9421 - Supercharging the Performance of Your Front-Office Applications with Oracle ExalogicDate: Wednesday, 3 Oct, 2012Time: 10:15 am - 11:15 am (PST)Venue: Moscone South (309)

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  • SEO when loading items through AJAX

    - by Qmal
    Let's say I have standard scenario of commerce site that has categories on the left and items on the right. What I would like to do is that when user clicks on category it will pass it's ID to js, js will get all items from API by using that id and load them very prettily to my content. It looks all cool and pro but what is the situation from SEO point of view? AFAIK google bot enters my site, sees I have span with categories and that's all?

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  • Getting away from a customized Magento 1.4 installation - Magento 1.6, OpenCart, or others?

    - by Phil
    I'm dealing with a Magento 1.4.0.0 Community Edition installation with various undocumented changes to the core (mostly integration with an ERP system), an outdated Sweet Tooth Points & Rewards module and some custom payment providers. It also doubles as a mediocre blogging/CMS system. It has one store each for 3 different languages, with about 40 product categories for a few hundred products. [rant] With no prior experience with any PHP e-commerce systems, I find it very difficult to work with. I attempted to install Magento 1.4.0.0 on my local WAMP dev machine, it installs fine, but the main page or search do not show any products no matter what I do in the backend admin panel. I don't know what's wrong with it, and whatever information I googled is either too old or too new from Magento 1.4. Later I'm given FTP access to the testing server, which neither my manager or I have permission to install XDebug on, as apparantly it runs on the same server as the production server (yikes). Trying to learn how Magento works is torture. I spent a week trying to add some fields into the Onepage Checkout before giving up and went to work on something else. The template system, just like the rest of Magento, is a bloated mishmash of overcomplicated directory structures, weird config xml files and EAV databases. I went into 6 different models and several content blocks in the backend just to change what the front page looks like. With little-to-none helpful and clear documentation (unlike CodeIgniter) and various breaking changes between minor point revisions which makes it hard to find useful information, Magento 1.4 is a developer killer. [/rant] The client is planning to redesign the site and has decided it might as well as move on from this unsustainable, hacky, upgrade-unfriendly, developer-unfriendly mess. Magento 1.4 is starting to show its age, with Magento 1.7 coming soon, the client is considering upgrading to Magento 1.6 or 1.7 if it has improved from 1.4. The customizations done to the current Magento 1.4 installation will have to be redone, and a new license for the Sweet Tooth Points & Rewards module will have to be bought. The client is also open to other e-commerce systems. I've looked at OpenCart and it seems to be quite developer friendly with a fairly simple structure. I found some complaints regarding its performance when the shop has thousands of categories or products, but this is not an issue with the current number of products my client has. It seems to be solid ground for easy customization to bring the rewards system and ERP integration over. What should the client upgrade to in this case?

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  • How to Avoid Duplicate Content in Wordpress Ecommerce Store

    - by Bhanuprakash Moturu
    hi i run a word press eCommerce store powered by woo commerce . i have a large inventory of products most of the product description is same for all products and its mandatory to include it. its creating a large duplicate content on site each category have 6 products i thought of a solution can you suggest which one is good 1 no index and follow product page and link it to categories page using canonical tag 2 index and nofollow product page and link it to categories page using canonical tag which is the best solution and is it a good practice to use canonical tag to link to categories page

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  • Reviewing Retail Predictions for 2011

    - by David Dorf
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} I've been busy thinking about what 2012 and beyond will look like for retail, and I have some interesting predictions to share.  But before I go there, let’s first review this year’s predictions before making new ones for 2012. 1. Alternate Payments We've seen several alternate payment schemes emerge over the last two years, and 2011 may be the year one of them takes hold. Any competition that can drive down fees will be good for everyone. I'm betting that Apple will add NFC chips to their next version of the iPhone, then enable payments in stores using iTunes accounts on the backend. Paypal will continue to make inroads, and Isis will announce a pilot. The iPhone 4S did not contain an NFC chip, so we’ll have to continuing waiting for the iPhone 5. PayPal announced its moving into in-store payments, and Google launched its wallet in selected cities.  Overall I think the payment scene is heating up and that trend will continue. 2. Engineered Systems The industry is moving toward purpose-built appliances that are optimized across the entire stack. Oracle calls these "engineered systems" and the first two examples are Exadata and Exalogic, but there are other examples from other vendors. These are particularly important to the retail industry because of the volume of data that must be processed. There should be continued adoption in 2011. Oracle reports that Exadata is its fasting growing product, and at the recent OpenWorld it announced the SuperCluster and Exalytics products, both continuing the engineered systems trend. SAP’s HANA continues to receive attention, and IBM also seems to be moving in this direction. 3. Social Analytics There are lots of tools that provide insight into how a brand is perceived across popular internet sites, but as far as I know, these tools are not industry specific. The next step needs to mine the data and determine how it should influence retail operations. The data needs to help retailers determine how they create promotions, which products to stock, and how to keep consumers engaged. Social data alone does not provide the answers, but its one more data point that will help retailers make better decisions. Look for some vendor consolidation to help make this happen. In March, Salesforce.com acquired leading social monitoring vendor Radian6 and followed up with acquisitions of Heroku and Model Metrics. The notion of Social CRM seems to be going more mainstream now. 4. 2-D Barcodes Look for more QRCodes on shelf-tags, in newspaper circulars, and on billboards. It's a great portal from the physical world into the digital one that buys us time until augmented reality matures further. Nobody wants to type "www", backslash, and ".com" on their phones. QRCodes are everywhere. ‘Nuff said. 5. In the words of Microsoft, "To the Cloud!" My favorite "cloud application" is Evernote. If you take notes on your work laptop, you will inevitably need those notes on your home PC. And if you manage to solve that problem, you'll need to access them from your mobile phone. Evernote stores your notes in the cloud and provides easy ways to access them. Being able to access a service from anywhere and not having to worry about backups, upgrades, etc. is great. Retailers will start to rely on cloud services, both public and private, in the coming year. There were no shortage of announcements in this area: Amazon’s cloud-based Kindle Fire, Apple’s iCloud, Oracle’s Public Cloud, etc. I saw an interesting presentation showing how BevMo moved their systems to the cloud.  Seems like retailers are starting to consider the cloud for specific uses. 6. F-CommerceTop of Form Move over "E" and "M" so we can introduce "F-Commerce," which should go mainstream in 2011. Already several retailers have created small stores on Facebook, and it won't be long before Facebook becomes a full-fledged channel in the omni-channel world of retail. The battle between Facebook and Google will heat up over retail, where both stand to make lots of money. JCPenney and ASOS both put their entire catalogs on Facebook, and lots of other retailers have connected Facebook to their e-commerce site. I still think selling from the newsfeed is the best approach, and several retailers are trying that approach as well. I just don’t see Google+ as a threat to Facebook, so I think that battle is over.  I called 2011 The Year of F-Commerce, and that was probably accurate. Its good to look back at predictions, but we also have to think about what was missed.  I didn't see Amazon entering the tablet business with such a splash, although in hindsight it was obvious. Nor did I think HP would fall so far so fast.  Look for my 2012 predictions coming soon.

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