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• Getting away from a customized Magento 1.4 installation - Magento 1.6, OpenCart, or others?

  - by Phil

  I'm dealing with a Magento 1.4.0.0 Community Edition installation with various undocumented changes to the core (mostly integration with an ERP system), an outdated Sweet Tooth Points & Rewards module and some custom payment providers. It also doubles as a mediocre blogging/CMS system. It has one store each for 3 different languages, with about 40 product categories for a few hundred products. [rant] With no prior experience with any PHP e-commerce systems, I find it very difficult to work with. I attempted to install Magento 1.4.0.0 on my local WAMP dev machine, it installs fine, but the main page or search do not show any products no matter what I do in the backend admin panel. I don't know what's wrong with it, and whatever information I googled is either too old or too new from Magento 1.4. Later I'm given FTP access to the testing server, which neither my manager or I have permission to install XDebug on, as apparantly it runs on the same server as the production server (yikes). Trying to learn how Magento works is torture. I spent a week trying to add some fields into the Onepage Checkout before giving up and went to work on something else. The template system, just like the rest of Magento, is a bloated mishmash of overcomplicated directory structures, weird config xml files and EAV databases. I went into 6 different models and several content blocks in the backend just to change what the front page looks like. With little-to-none helpful and clear documentation (unlike CodeIgniter) and various breaking changes between minor point revisions which makes it hard to find useful information, Magento 1.4 is a developer killer. [/rant] The client is planning to redesign the site and has decided it might as well as move on from this unsustainable, hacky, upgrade-unfriendly, developer-unfriendly mess. Magento 1.4 is starting to show its age, with Magento 1.7 coming soon, the client is considering upgrading to Magento 1.6 or 1.7 if it has improved from 1.4. The customizations done to the current Magento 1.4 installation will have to be redone, and a new license for the Sweet Tooth Points & Rewards module will have to be bought. The client is also open to other e-commerce systems. I've looked at OpenCart and it seems to be quite developer friendly with a fairly simple structure. I found some complaints regarding its performance when the shop has thousands of categories or products, but this is not an issue with the current number of products my client has. It seems to be solid ground for easy customization to bring the rewards system and ERP integration over. What should the client upgrade to in this case?

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• 45 minutes to talk about C# [closed]

  - by Philip

  I have the opportunity to give a 45 minute talk on C# in the theory of programming languages class I'm taking. The college teaches Java almost exclusively, so that's what all the students are most familiar with. (There's a little C, assembly, Prolog and LISP as well.) I decide what to talk about. It seems to me the best approach is to focus on a few of the big, obvious differences between C# and Java. I don't intend it to be a recommendation to use C# -- there are reasons to use each, mostly because of their ecosystems. So I want to focus on C# as a language. I don't want to go too fast and end up listing a whole bunch of features without showing their usefulness. My current plan is this: Functions as first class objects. This is, in my opinion, one of the biggest differences between C# and Java. The professor briefly mentioned this notion and showed a LISP example, but many of the students have probably never used it. I can show real world examples where it's made my code more readable. Lambda expressions as concise syntax for anonymous functions. Obviously with examples to show how this is useful. The real hit-home examples will be at the end when it's combined with the rest. I don't see an advantage to first showing the old delegate syntax and then replacing it with lambdas -- most of us won't have ever seen delegates anyway so it would just be confusing. The yield keyword and how it's different from returning an array. I have the impression that a lot of C# developers aren't familiar with how to use this. It will likely be very foreign to Java developers. I have some examples from my own work where it was really useful, such as iterating over a tree traversal, or iterating over neighbors in a graph where the neighbors aren't stored in memory. In both cases, doing it in Java would likely mean returning a complete list -- with yield I can stop iterating if I find what I want early on, without using memory for superfluous lists or arrays. Extension methods as a way to write implementation on interfaces. We'll all be familiar with how interfaces don't allow method implementation, and how this leads to code duplication. I'll show a specific example of this and how the extension method can solve the problem. Demonstrate how the above can be combined by implementing some simple Linq methods and using them. Where, Select, First, maybe more depending on how much time is left. Ideas on which ones might 'hit home' the best? There are other things I could talk about such as generics, value types, properties and more. I haven't yet though of good ways to incorporate these. In the case of generics and value types, the advantages might not be obvious or as relevant. Properties are obviously useful, particularly since we're taught strict JavaBeans here, but I don't know if I could integrate it with the "path to Linq" discussion above without it feeling tacked on. So I'm looking for thoughts on how to talk about C#, and what to talk about. Even minor details. I'm sure there are more experienced C# developers than me here who have good insight about what's really important in the language, and what would miss the point.

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• Bay Area Coherence Special Interest Group Next Meeting July 21, 2011

  - by csoto

  Date: Thursday, July 21, 2011 Time: 4:30pm - 8:15pm ET (note that Parking at 475 Sansome Closes at 8:30pm) Where: Oracle Office, 475 Sansome Street, San Francisco, CA Google Map We will be providing snacks and beverages. Register! - Registration is required for building security. Presentation Line Up:? 5:10pm - Batch Processing Using Coherence in Oracle Group Policy Administration - Paul Cleary, Oracle Oracle Insurance Policy Administration (OIPA) is a flexible, rules-based policy administration solution that provides full record keeping for all policy lifecycle transactions. One component of OIPA is Cycle processing, which is the batch processing of pending insurance transactions. This presentation introduces OIPA and Cycle processing, describing the unique challenges of processing a high volume of transactions within strict time windows. It then reviews how OIPA uses Oracle Coherence and the Processing Pattern to meet these challenges, describing implementation specifics that highlight the simplicity and robustness of the Processing Pattern. 6:10pm - Secure, Optimize, and Load Balance Coherence with F5 - Chris Akker, F5 F5 Networks, Inc., the global leader in Application Delivery Networking, helps the world’s largest enterprises and service providers realize the full value of virtualization, cloud computing, and on-demand IT. Recently, F5 and Oracle partnered to deliver a novel solution that integrates Oracle Coherence 3.7 with F5 BIG-IP Local Traffic Manager (LTM). This session will introduce F5 and how you can leverage BIG-IP LTM to secure, optimize, and load balance application traffic generated from Coherence*Extend clients across any number of servers in a cluster and to hardware-accelerate CPU-intensive SSL encryption. 7:10pm - Using Oracle Coherence to Enable Database Partitioning and DC Level Fault Tolerance - Alexei Ragozin, Independent Consultant and Brian Oliver, Oracle Partitioning is a very powerful technique for scaling database centric applications. One tricky part of partitioned architecture is routing of requests to the right database. The routing layer (routing table) should know the right database instance for each attribute which may be used for routing (e.g. account id, login, email, etc): it should be fast, it should fault tolerant and it should scale. All the above makes Oracle Coherence a natural choice for implementing such routing tables in partitioned architectures. This presentation will cover synchronization of the grid with multiple databases, conflict resolution, cross cluster replication and other aspects related to implementing robust partitioned architecture. Additional Info:?? - Download Past Presentations: The presentations from the previous meetings of the BACSIG are available for download here. Click on the presentation titles to download the PDF files. - Join the Coherence online community on our Oracle Coherence Users Group on LinkedIn. - Contact BACSIG with any comments, questions, presentation proposals and content suggestions.

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• Why learn Flash Builder 4 (Flex) when I can just use Flash Professional?

  - by Jason McKenna

  I want to learn Flash Builder 4 (Flex) because I see so many jobs requesting experience with it. I also just like knowing stuff. I am also very interested in focusing on RIA development now. BUT... can anyone tell me CLEARLY why the heck I would ever use FLEX over Flash Pro? It is a time investment, so is it worth it? All I read are misguided posts about how Flash Pro is for games and banner ads, and Flex is for programmers and RIAs blah blah... this simply isn't so from my 9 years of contracting experience. I'm 99.9% certain that I can build anything a flex developer can build, but using Flash Pro. I can build powerful AS3-driven apps for the desktop, mobile device, or browser, and I can link to databases with XML and I can import text files and communicate with ColdFusion and everything. The advantage with Flash Pro is that I can also easily and clearly animate transitions and build custom elements that look the way I want/need them to look for my specific client. Why would I want to use a bunch of pre-built components that drive my file sizes to the moon? Who is happy with a drag-n-drop button? Is Flex just a thing made for programmer people with no artistic inclination? What is the advantage of using it? It takes me back to Visual Basic class. Seems like a pain to have to use multiple tools to import crap from Flash Pro into Flex and yada yada... why when I can do it all nicely in Flash Pro to begin with. Am I clueless, or missing some major piece of the puzzle? Thanks for any clarity. PS, I couldn't care less about the code editors. It ain't that bad people. They make it out like the thing doesn't even respond to keyboard input or something. Does everything I need it do anyways. Please help out here. If I just don't need to learn it, I don't want to waste the time.

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• Happy New Year! Upcoming Events in January 2011

  - by mandy.ho

  Oracle Database kicks off the New Year at the following events during the month of January. Hope to see you there and please send in your pictures and feedback! Jan 20, 2011 - San Francisco, CA LinkShare Symposium West 2011 Oracle is a proud Gold Sponsor at the LinkShare Symposium West 2011 January 20 in San Francisco, California. Year after year LinkShare has been bringing their network the opportunity to come to life. At the LinkShare Symposium online performance marketing leaders meet to optimize face-to-face during a full day of networking. Learn more by attending Oracle Breakout Session, "Omni - Channel Retailing, What is possible now?" on Thursday, January 20, 11:15 a.m. - 12:00 noon, Grand Ballroom. http://eventreg.oracle.com/webapps/events/ns/EventsDetail.jsp?p_eventId=128306&src=6954634&src=6954634&Act=397 Jan 24, 2011 - Cincinnati, OH Greater Cincinnati Oracle User Group Meeting "Tom Kyte Day" - Featuring a day of sessions presented by Senior Technical Architect, Tom Kyte. Sessions include "Top 10, no 11, new features of Oracle Database 11g Release 2" and "What do I really need to know when upgrading", plus more. http://www.gcoug.org/ Jan 25, 2011 - Vancouver, British Columbia Oracle Security Solutions Forum Featuring a Special Keynote Presentation from Tom Kyte - Complete Database Security Join us at this half-day event; Oracle Database Security Solutions: Complete Information Security. Learn how Oracle Database Security solutions help you: • Prevent external threats like SQL injection attacks from reaching your databases • Transparently encrypt application data without application changes • Prevent privileged database users and administrators from accessing data • Use native database auditing to monitor and report on database activity • Mask production data for safe use in nonproduction environments http://eventreg.oracle.com/webapps/events/ns/EventsDetail.jsp?p_eventId=126974&src=6958351&src=6958351&Act=97 Jan 26, 2011 - Halifax, Nova Scotia Oracle Database Security Technology Day Exclusive Seminar on Complete Information Security with Oracle Database 11g The amount of digital data within organizations is growing at unprecedented rates, as is the value of that data and the challenges of safeguarding it. Yet most IT security programs fail to address database security--specifically, insecure applications and privileged users. So how can you protect your mission-critical information? Avoid risky third-party solutions? Defend against security breaches and compliance violations? And resist costly new infrastructure investments? Join us at this half-day seminar, Oracle Database Security Solutions: Complete Information Security, to find out http://eventreg.oracle.com/webapps/events/ns/EventsDetail.jsp?p_eventId=126269&src=6958351&src=6958351&Act=93

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• Should CSS be listed on your resume under Languages?

  - by Sandeepan Nath

  I have some doubts like Whether CSS should be put under Languages or not? Although Wikipedia says Cascading Style Sheets (CSS) is a style sheet language ... But do they write CSS under the languages section of the resume, along with PHP, etc? Similarly what about HTML? I have some doubt and I don't want to sound like someone who is not aware of the trends. Just to give an example, currently I have the following languages,frameworks, technologies, etc. listed under the "Technical Expertise" section of my resume - Technical Expertise * Languages - Proficient - PHP 5, Javascript, HTML ?*,CSS ?*,Sass ?*. Beginner - Linux Bash. * Databases - MySQL 5. * Technologies - AJAX. * Frameworks/Libraries - Symfony, jQuery. * CMSes - Wordpress. Although my domain is Web-development/design, I welcome domain-agnostic answers which can provide some generic ideas/reasoning. I have seen, a lot of people messing up these sections (even more serious than my doubts :) ), putting things under wrong sub-headings and thus putting a big question mark on their understanding of those things. I don't know much about XML, Comet Technology etc. Considering those are included too, What things should be put under Languages? E.g. Should CSS be put under Languages? Please give some reasoning to support your views. Where should the others (XML, Comet, cURL etc. ) be put? I welcome some examples of how you put it. Or do you have an additional Keywords section where you write all the unsortables ? Considering a set of standards like W3C standards, etc. do you have a standards sub-heading? I guess I have put the contents of other sections Okay. But do let me know about your ideas and reasoning. After all, I understand there may not be a single answer to this, but let's see what is the trend. Thanks Updates Further, do you mention design patters you have used? Web Services etc.? Where do you mention SOAP, XML etc...

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• DataContractSerializer: type is not serializable because it is not public?

  - by Michael B. McLaughlin

  I recently ran into an odd and annoying error when working with the DataContractSerializer class for a WP7 project. I thought I’d share it to save others who might encounter it the same annoyance I had. So I had an instance of  ObservableCollection<T> that I was trying to serialize (with T being a class I wrote for the project) and whenever it would hit the code to save it, it would give me: The data contract type 'ProjectName.MyMagicItemsClass' is not serializable because it is not public. Making the type public will fix this error. Alternatively, you can make it internal, and use the InternalsVisibleToAttribute attribute on your assembly in order to enable serialization of internal members - see documentation for more details. Be aware that doing so has certain security implications. This, of course, was malarkey. I was trying to write an instance of MyAwesomeClass that looked like this: [DataContract] public class MyAwesomeClass { [DataMember] public ObservableCollection<MyMagicItemsClass> GreatItems { get; set; }   [DataMember] public ObservableCollection<MyMagicItemsClass> SuperbItems { get; set; }     public MyAwesomeClass { GreatItems = new ObservableCollection<MyMagicItemsClass>(); SuperbItems = new ObservableCollection<MyMagicItemsClass>(); } }   That’s all well and fine. And MyMagicItemsClass was also public with a parameterless public constructor. It too had DataContractAttribute applied to it and it had DataMemberAttribute applied to all the properties and fields I wanted to serialize. Everything should be cool, but it’s not because I keep getting that “not public” exception. I could tell you about all the things I tried (generating a List<T> on the fly to make sure it wasn’t ObservableCollection<T>, trying to serialize the the Collections directly, moving it all to a separate library project, etc.), but I want to keep this short. In the end, I remembered my the “Debug->Exceptions…” VS menu option that brings up the list of exception-related circumstances under which the Visual Studio debugger will break. I checked the “Thrown” checkbox for “Common Language Runtime Exceptions”, started the project under the debugger, and voilà: the true problem revealed itself. Some of my properties had fairly elaborate setters whose logic I wanted to ignore. So for some of them, I applied an IgnoreDataMember attribute to them and applied the DataMember attribute to the underlying fields instead. All of which, in line with good programming practices, were private. Well, it just so happens that WP7 apps run in a “partial trust” environment and outside of “full trust”-land, DataContractSerializer refuses to serialize or deserialize non-public members. Of course that exception was swallowed up internally by .NET so all I ever saw was that bizarre message about things that I knew for certain were public being “not public”. I changed all the private fields I was serializing to public and everything worked just fine. In hindsight it all makes perfect sense. The serializer uses reflection to build up its graph of the object in order to write it out. In partial trust, you don’t want people using reflection to get at non-public members of an object since there are potential security problems with allowing that (you could break out of the sandbox pretty quickly by reflecting and calling the appropriate methods and cause some havoc by reflecting and setting the appropriate fields in certain circumstances. The fact that you cannot reflect your own assembly seems a bit heavy-handed, but then again I’m not a compiler writer or a framework designer and I have no idea what sorts of difficulties would go into allowing that from a compilation standpoint or what sorts of security problems allowing that could present (if any). So, lesson learned. If you get an incomprehensible exception message, turn on break on all thrown exceptions and try running it again (it might take a couple of tries, depending) and see what pops out. Chances are you’ll find the buried exception that actually explains what was going on. And if you’re getting a weird exception when trying to use DataContractSerializer complaining about public types not being public, chances are you’re trying to serialize a private or protected field/property.

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• Great opportunity to try Windows Azure over the next 7 days if you are a UK developer &ndash; act to

  - by Eric Nelson

  Are you a UK based developer who has been put off from trying out the Windows Azure Platform? Were you concerned that you needed to hand over credit card details even to use the introductory offer? Or concerned about how many charges you might run up as you played with “elastic computing”. Then we might have just what you need. 7 Days of access to the Windows Azure Platform – for FREE (expires June 6th 2010) If you are accepted, you will be given a Windows Azure Platfom subscription that will enable you to create Windows Azure hosted services and storage accounts, SQL Azure databases and AppFabric services without any fear of being charged between now and Sunday the 6th of June 2010. No credit card is required. Important: At the end of Sunday your subscription and all your code and data you have uploaded will be deleted. It is your responsibility to keep local copies of your code and data. Apply now To apply for this offer you need to: email ukdev AT microsoft.com with a subject line that starts “UKAZURETRAIL:” (This must  be present) In the email you need to demonstrate you are UK based (.uk email alias or address or… be creative) And you must include 30 to 100 words explaining What your interest is in the Windows Azure Platform and Cloud Computing What you would use the 7 days to explore Some notes (please read!): We have a limited number of these offers to give away on a first come, first served basis (subject to meeting the above criteria). We plan to process all request asap – but there is a UK bank holiday weekend looming. We will do our best to process all by Tues afternoon (which would still give you 5 days of access) There will be no specific support for this offer. We will not be processing any requests that arrive after Tuesday 1st. In case you were wondering, there is no equivalent offer for developer outside of the UK. This offer is a direct result of UK based training we are currently doing which has some spare Azure capacity which we wanted to make best use of. Sorry in advance if you based outside of the UK. Related Links: If you are UK based, you should also join the UK Windows Azure Platform community http://ukazure.ning.com Microsoft UK Windows Azure Platform page

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• What is new in Oracle SOA Suite 11g R1 PS6? by Shanny Anoep

  - by JuergenKress

  Oracle has released a new version 11.1.1.7.0 for their Oracle Fusion Middleware product line. This version includes Patch Set #6 (PS6) for Oracle SOA Suite 11g R1, with a big list of improvements and fixes for each component in that suite. In this post we will highlight some of the interesting updates with regards to troubleshooting, performance, reliability and scalability. Infrastructure/Purging scripts Database growth is a common problem for large-scale Oracle SOA Suite deployments. Oracle already provides multiple purging strategies for the SOA Suite runtime database. This patch set includes two new scripts for purging most of the runtime data: Table Recreation Script (TRS): This script can be used to reclaim as much database space as possible, while still retaining the open instances. It can be used as a corrective action for databases that grew excessively, for example when purging was not performed at all. This should be used as a single corrective action only; the script does not replace the normal purging scripts. Truncate script: Remove all records from the SOA Suite runtime tables without dropping the tables. This script can be used for cloning SOA Suite environments without copying the instance data, or for recreating test scenarios by cleaning all the runtime data. The Oracle SOA Suite Administrator's guide contains a table with the available purging strategies. Diagnostic dumps Using WLST you could already dump diagnostic information about various components of the SOA Suite. This version adds support to retrieve more information on BPEL and Adapters from the command-line. Diagnostic dumps for BPEL New diagnostic dumps are available for BPEL to get information on thread pools, average processing time for BPEL components, and average waiting times for asynchronous instances. This information can be very useful for performance analysis or troubleshooting. With WLST this information can be retrieved from the command-line and included for monitoring or reporting. Read the full article here. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Mix Forum Technorati Tags: SOA Suite PS6,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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• Installing MOSS 2007 on Windows 2008 R2

  - by Manesh Karunakaran

  When you try to install MOSS 2007 on Windows 2008 R2, if you are using an installation media that is older than SP2, you would get the following error, saying that “This program is blocked due to compatibility issues”    All is not lost though, all you need to do is to slip stream the SP2 updates to the MOSS 2007 Setup. Here’s a nice how to on how to do that. http://blogs.technet.com/seanearp/archive/2009/05/20/slipstreaming-sp2-into-sharepoint-server-2007.aspx Once you slipstream the SP2 updates, you would be able to continue with the installation with out the above error. HTH.   You may already read from blogs about April Cumulative Update for separate components in SharePoint. Now, the server-packages (also known as “Uber” packages) of April Cumulative Update for Microsoft Office SharePoint Server 2007 and Windows SharePoint Services 3.0 are ready for download. Download Information Windows SharePoint Services 3.0 April cumulative update package http://support.microsoft.com/hotfix/KBHotfix.aspx?kbnum=968850 Office SharePoint Server 2007 April cumulative update package http://support.microsoft.com/hotfix/KBHotfix.aspx?kbnum=968851 Detail Description Description of the Windows SharePoint Services 3.0 April cumulative update package http://support.microsoft.com/kb/968850 Description of the Office SharePoint Server 2007 April cumulative update package http://support.microsoft.com/kb/968851 Installation Recommendation for a fresh SharePoint Server To keep all files in a SharePoint installation up-to-date, the following sequence is recommended. Service Pack 2 for Windows SharePoint Services 3.0 Service Pack 2 for Office SharePoint Server 2007 April Cumulative Update package for Windows SharePoint Services 3.0 April Cumulative Update package for Office SharePoint Server 2007 Please note: Start from April Cumulative Update, the packages will no longer install on a farm without a service pack installed. You must have installed either Service Pack 1 (SP1) or SP2 prior to the installation of the cumulative updates. After applying the preceding updates, run the SharePoint Products and Technologies Configuration Wizard or “psconfig –cmd upgrade –inplace b2b -wait” in command line. This needs to be done on every server in the farm with SharePoint installed.  The version of content databases should be 12.0.6504.5000 after successfully applying these updates. For more in-depth guidance for the update process, we recommend that customers refer to the following articles. These articles provide a correct way to deploy updates, identify known issues (and resolutions), and provide information about creating slipstream builds. Deploy software updates for Windows SharePoint Services 3.0 http://technet.microsoft.com/en-us/library/cc288269.aspx Deploy software updates for Office SharePoint Server 2007 http://technet.microsoft.com/en-us/library/cc263467.aspx Create an installation source that includes software updates (Windows SharePoint Services 3.0) http://technet.microsoft.com/en-us/library/cc287882.aspx Create an installation source that includes software updates (Office SharePoint Server 2007) http://technet.microsoft.com/en-us/library/cc261890.aspx

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• 13 MORE Things from the Oracle Social Summit You Should Know

  - by Mike Stiles

  In our previous blog, we started giving those of you who couldn’t make it just a sampling of the valuable takeaways from the first annual Oracle Social Summit, held Nov 14 and 15 in Las Vegas. And while yes, 13 items is a pretty healthy sampling, we wanted to go the extra mile and give you 13 more, an indication of just how much great information came out of it.  Follow the arrow, and come on in as if you were there with us. 1. Weber Shandwick takes a 70/20/10 approach when advising clients how to allocate resources to paid social opportunities. 70% of spend should go toward paid opportunities the agency and client both know work, 20% should go toward paid social the agency knows works, and 10% should go toward experimentation. (Matt Dickman – Weber Shandwick) 2. By 2017, the technically competent CMO will spend more on IT than the CIO. (Gartner Study) 3. CIOs are focused on infrastructure. As the roles of the CMO and CIO continue coming together, those CIOs have to make a very conscious decision to get CMOs what they need. 4. It’s now harder for brands to differentiate based on product. The advantage will go to the brands that are successful in garnering customer trust. 5. More and more, enterprise software is going to start looking like the software consumers are used to seeing and using. 6. You will see brands prioritizing mobile and dropping investments in www, HTML, POS systems, etc. 7. The social graph has to be added to brands’ customer data for a more holistic view. Customers will give you the information you need if the reward is appropriate. 8. Viacom did a study that showed viewers are most honest on social. Not so much on surveys or other feedback vehicles. 9. How are you determining your influencers? Influence isn’t about reach. It’s about getting people to change behavior. 10. A mix of skills is becoming critically important in a social staff. It shouldn’t be a mixture of several disciplines, not just a bunch of “social experts.” 11. If senior management isn’t engaged, the social team is forced into guessing what might be considered a “success” by the C-suite. 12. Mobile customization will be getting big investments from brands in 2013. Brands need to provide shoppers utility, not just information. 75% will use mobile this holiday season to avoid in-store madness. 13. Data becomes information, information becomes insight, and insight becomes actionable. The Oracle Social Summit brought together brands, agencies, Oracle social experts and industry thought leaders to take a serious look at where social stands today, and where it’s headed in the near future. Given the speed of social’s evolution, attending such events (or at least reading nifty summary blogs) is a good investment in making sure your enterprise isn’t falling gradually behind.

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• Encrypting your SQL Server Passwords in Powershell

  - by laerte

  A couple of months ago, a friend of mine who is now bewitched by the seemingly supernatural abilities of Powershell (+1 for the team) asked me what, initially, appeared to be a trivial question: "Laerte, I do not have the luxury of being able to work with my SQL servers through Windows Authentication, and I need a way to automatically pass my username and password. How would you suggest I do this?" Given that I knew he, like me, was using the SQLPSX modules (an open source project created by Chad Miller; a fantastic library of reusable functions and PowerShell scripts), I merrily replied, "Simply pass the Username and Password in SQLPSX functions". He rather pointed responded: "My friend, I might as well pass: Username-'Me'-password 'NowEverybodyKnowsMyPassword'" As I do have the pleasure of working with Windows Authentication, I had not really thought this situation though yet (and thank goodness I only revealed my temporary ignorance to a friend, and the embarrassment was minimized). After discussing this puzzle with Chad Miller, he showed me some code for saving passwords on SQL Server Tables, which he had demo'd in his Powershell ETL session at Tampa SQL Saturday (and you can download the scripts from here). The solution seemed to be pretty much ready to go, so I showed it to my Authentication-impoverished friend, only to discover that we were only half-way there: "That's almost what I want, but the details need to be stored in my local txt file, together with the names of the servers that I'll actually use the Powershell scripts on. Something like: Server1,UserName,Password Server2,UserName,Password" I thought about it for just a few milliseconds (Ha! Of course I'm not telling you how long it actually took me, I have to do my own marketing, after all) and the solution was finally ready. First , we have to download Library-StringCripto (with many thanks to Steven Hystad), which is composed of two functions: One for encryption and other for decryption, both of which are used to manage the password. If you want to know more about the library, you can see more details in the help functions. Next, we have to create a txt file with your encrypted passwords:$ServerName = "Server1" $UserName = "Login1" $Password = "Senha1" $PasswordToEncrypt = "YourPassword" $UserNameEncrypt = Write-EncryptedString -inputstring $UserName -Password $PasswordToEncrypt $PasswordEncrypt = Write-EncryptedString -inputstring $Password -Password $PasswordToEncrypt "$($Servername),$($UserNameEncrypt),$($PasswordEncrypt)" | Out-File c:\temp\ServersSecurePassword.txt -Append $ServerName = "Server2" $UserName = "Login2" $Password = "senha2" $PasswordToEncrypt = "YourPassword" $UserNameEncrypt = Write-EncryptedString -inputstring $UserName -Password $PasswordToEncrypt $PasswordEncrypt = Write-EncryptedString -inputstring $Password -Password $PasswordToEncrypt "$($Servername),$($UserNameEncrypt),$($PasswordEncrypt)" | Out-File c:\temp\ ServersSecurePassword.txt -Append .And in the c:\temp\ServersSecurePassword.txt file which we've just created, you will find your Username and Password, all neatly encrypted. Let's take a look at what the txt looks like: .and in case you're wondering, Server names, Usernames and Passwords are all separated by commas. Decryption is actually much more simple:Read-EncryptedString -InputString $EncryptString -password "YourPassword" (Just remember that the Password you're trying to decrypt must be exactly the same as the encrypted phrase.) Finally, just to show you how smooth this solution is, let's say I want to use the Invoke-DBMaint function from SQLPSX to perform a checkdb on a system database: it's just a case of split, decrypt and be happy!Get-Content c:\temp\ServerSecurePassword.txt | foreach { [array] $Split = ($_).split(",") Invoke-DBMaint -server $($Split[0]) -UserName (Read-EncryptedString -InputString $Split[1] -password "YourPassword" ) -Password (Read-EncryptedString -InputString $Split[2] -password "YourPassword" ) -Databases "SYSTEM" -Action "CHECK_DB" -ReportOn c:\Temp } This is why I love Powershell.

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• Big Data – Buzz Words: What is NewSQL – Day 10 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the relational database. In this article we will take a quick look at the what is NewSQL. What is NewSQL? NewSQL stands for new scalable and high performance SQL Database vendors. The products sold by NewSQL vendors are horizontally scalable. NewSQL is not kind of databases but it is about vendors who supports emerging data products with relational database properties (like ACID, Transaction etc.) along with high performance. Products from NewSQL vendors usually follow in memory data for speedy access as well are available immediate scalability. NewSQL term was coined by 451 groups analyst Matthew Aslett in this particular blog post. On the definition of NewSQL, Aslett writes: “NewSQL” is our shorthand for the various new scalable/high performance SQL database vendors. We have previously referred to these products as ‘ScalableSQL‘ to differentiate them from the incumbent relational database products. Since this implies horizontal scalability, which is not necessarily a feature of all the products, we adopted the term ‘NewSQL’ in the new report. And to clarify, like NoSQL, NewSQL is not to be taken too literally: the new thing about the NewSQL vendors is the vendor, not the SQL. In other words - NewSQL incorporates the concepts and principles of Structured Query Language (SQL) and NoSQL languages. It combines reliability of SQL with the speed and performance of NoSQL. Categories of NewSQL There are three major categories of the NewSQL New Architecture – In this framework each node owns a subset of the data and queries are split into smaller query to sent to nodes to process the data. E.g. NuoDB, Clustrix, VoltDB MySQL Engines – Highly Optimized storage engine for SQL with the interface of MySQ Lare the example of such category. E.g. InnoDB, Akiban Transparent Sharding – This system automatically split database across multiple nodes. E.g. Scalearc  Summary In simple words – NewSQL is kind of database following relational database principals and provides scalability like NoSQL. Tomorrow In tomorrow’s blog post we will discuss about the Role of Cloud Computing in Big Data. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Database Mirroring – deprecated

  - by fatherjack

  Do you use mirroring on any of your databases? Do you use mirroring on SQL Server Standard Edition? I do, as a way of having a stand-by server ready to take over if there is a problem with the live server so that business can continue despite whatever disaster may strike at our primary server location. In my experience it has been a great solution for us as it is simple to implement, reliable and predictable. Mirroring has been around since SQL Server 2005 sp1 but with the release of SQL Server 2012 mirroring has now been placed on the deprecation list. That’s right, Microsoft are removing this feature from SQL Server. SQL Server 2012 had lots of improvements and new features around this sort of technology – the High Availability, Disaster recovery and Always On features described in detail here by Brent Ozar and  Microsoft’s own Customer Service and Support SQL Server Engineers . Now the bad news, the HADRON features are pretty much all wrapped up in the Enterprise Edition of SQL Server 2012. This is going to be a big issue for people, like me, who are only on Standard Edition of earlier versions mostly due to our requirements and the budget (or lack thereof) required for Enterprise Edition licenses. No mirroring in Standard Edition means no upgrade. Don’t Panic. There are two stages of deprecation and they dont happen fast. The first stage – Deprecation Announcement- means that Microsoft have decided that there is a limited future for a particular feature and this is your cue that new projects and developments should not be implemented on this technology as it will cease to exist in the future. This is where mirroring currently stands. You have time to consider your options and start work on planning how you will move away from using this feature. This can be 2 or 3 versions of SQL Server, possibly more. The next stage is Deprecation Final Support - this is where you are on your last chance, When you see this then the next version of SQL Server will not have this feature in it so you need to implement your plans to move to an alternative solution. While these two phases are taking place Microsoft are open to feedback on how people use their products and if enough people make the case for mirroring (or an equivalent technology) to be in the Standard Edition then they may make changes rather than lose customers or have customers cease upgrading in order to keep the functionality they need. Denny Cherry (@MrDenny) has published an article on this same topic here with more detail than me so I wont go over old ground. All I will say is that you should read his article now and then follow the link to his own site where he is collecting peoples information on how they use mirroring in Standard Edition so that our voice can be put to Microsoft.  

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• New Slides - and a discussion about Dictionary Statistics

  - by Mike Dietrich

  First of all we have just upoaded a new version of the Upgrade and Migration Workshop slides with some added information. So please feel free to download them from here.The slides have one new interesting information which lead to a discussion I've had in the past days with a very large customer regarding their upgrades - and internally on the mailing list targeting an EBS database upgrade from Oracle 10.2 to Oracle 11.2. Why are we creating dictionary statistics during upgrade? I'd believe this forced dictionary statistics creation got introduced with the desupport of the Rule Based Optimizer in Oracle 10g. The goal: as RBO is not supported anymore we have to make sure that the data dictionary has fresh and non-stale statistics. Actually that would have led in Oracle 9i to strange behaviour in some databases - so in Oracle 9i this was strongly disrecommended. The upgrade scripts got hardcoded to create these stats. But during tests we had the following findings: It's important to create dictionary statistics the night before the upgrade. Not two weeks before, not 60 minutes before your downtime begins. But very close to the upgrade. From Oracle 10g onwards you'd just say: $ execute DBMS_STATS.GATHER_DICTIONARY_STATS; This is important to make sure you have fresh dictionary statistics during upgrade for performance reasons. Tests have shown that running an upgrade without valid dictionary statistics might slow down the whole upgrade by factors of 2x-3x. And it would be also a great idea post upgrade to create again fresh dictionary statistics when you've did suppress the stats creation during the upgrade process. Suppress? Yes, you could set this underscore parameter in the init.ora: _optim_dict_stats_at_db_cr_upg=FALSE to suppress the forced dictionary statistics collection during an upgrade. We believe strongly that (a) people using the default statistics creation process which will create dictionary statistics by default and (b) create fresh stats before upgrade on the dictionary. Therefore we find it save once you have followed our advice to use the underscore during upgrade. And we've taken out that forced statistics collection during upgrade in the next release of the database. Please note: If you are using the DBUA for the upgrade it will remove underscore parameters for the upgrade run to improve performance - which is generally a good idea. So you'll have to start the DBUA with that call: $ dbua -initParam "_optim_dict_stats_at_cb_cr_upg"=FALSE -Mike

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• SQL SERVER – Template Browser – A Very Important and Useful Feature of SSMS

  - by pinaldave

  Let me start today’s blog post with a direction question. How many of you have ever used Template Browser? Template Browser is a very important and useful feature of SQL Server Management Studio (SSMS). Every time when I am talking about SQL Server there is always someone comes up with the question, why there is no step by step procedure included in SSMS for features. Honestly every time I get this question, the question I ask back is How many of you have ever used Template Browser? I think the answer to this question is most of the time either no or we have not heard of the feature. One of the people asked me back – have you ever written about it on your blog? I have not yet written about it. Basically there is nothing much to write about it. It is pretty straight forward feature, like any other feature and it is indeed difficult to elaborate. However, I will try to give a quick introduction to this feature. Templates are like a quick cheat sheet or quick reference. Templates are available to create objects like databases, tables, views, indexes, stored procedures, triggers, statistics, and functions. Templates are also available for Analysis Services as well. The template scripts contain parameters to help you customize the code. You can Replace Template Parameters dialog box to insert values into the script. Additionally users can create new custom templates as well with folder structure. To open a template from Template Explorer Go to View menu >> Template Explorer or type CTRL+ALT+L. You will find a list of categories click on any category and expand the folder structure. For our sample example let us expand Index Folder. In this folder you will notice the various T-SQL Scripts. These scripts can be opened by double click or can be dragged to editor area and modified as needed. Sample template is now available in the query editor area with all the necessary parameter place folder. You can replace the same parameter by typing either CTRL+SHIFT+M or by going to Query Menu >> Specify Values for Template Parameters. In this screen it will show  Specify Values for Template Parameters dialog box, accept the value or replace it with a new value. This will now get your script ready to go. Check it one more time and change the script to fit your requirement. I personally use template explorer for two things. First one is obviously for templates but the hidden one and an important one is for learning new features and T-SQL commands. There is so much to learn and so little time. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Server Management Studio, SQL Tips and Tricks, T SQL, Technology

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• Backup Azure Tables with the Enzo Backup API

  - by Herve Roggero

  In case you missed it, you can now backup (and restore) Azure Tables and SQL Databases using an API directly. The features available through the API can be found here: http://www.bluesyntax.net/backup20api.aspx and the online help for the API is here: http://www.bluesyntax.net/EnzoCloudBackup20/APIIntro.aspx. Backing up Azure Tables can’t be any easier than with the Enzo Backup API. Here is a sample code that does the trick: // Create the backup helper class. The constructor automatically sets the SourceStorageAccount property StorageBackupHelper backup = new StorageBackupHelper("storageaccountname", "storageaccountkey", "sourceStorageaccountname", "sourceStorageaccountkey", true, "apilicensekey"); // Now set some properties… backup.UseCloudAgent = false;                                       // backup locally backup.DeviceURI = @"c:\TMP\azuretablebackup.bkp";    // to this file backup.Override = true; backup.Location = DeviceLocation.LocalFile; // Set optional performance options backup.PKTableStrategy.Mode = BSC.Backup.API.TableStrategyMode.GUID; // Set GUID strategy by default backup.MaxRESTPerSec = 200; // Attempt to stay below 200 REST calls per second // Start the backup now… string taskId = backup.Backup(); // Use the Environment class to get the final status of the operation EnvironmentHelper env = new EnvironmentHelper("storageaccountname", "storageaccountkey", "apilicensekey"); string status = env.GetOperationStatus(taskId);   As you can see above, the code is straightforward. You provide connection settings in the constructor, set a few options indicating where the backup device will be located, set optional performance parameters and start the backup. The performance options are designed to help you backup your Azure Tables quickly, while attempting to keep under a specific threshold to prevent Storage Account throttling. For example, the MaxRESTPerSec property will attempt to keep the overall backup operation under 200 rest calls per second. Another performance option if the Backup Strategy for Azure Tables. By default, all tables are simply scanned. While this works best for smaller Azure Tables, larger tables can use the GUID strategy, which will issue requests against an Azure Table in parallel assuming the PartitionKey stores GUID values. It doesn’t mean that your PartitionKey must have GUIDs however for this strategy to work; but the backup algorithm is tuned for this condition. Other options are available as well, such as filtering which columns, entities or tables are being backed up. Check out more on the Blue Syntax website at http://www.bluesyntax.net.

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• Tackling Big Data Analytics with Oracle Data Integrator

  - by Irem Radzik

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman";}  By Mike Eisterer  The term big data draws a lot of attention, but behind the hype there's a simple story. For decades, companies have been making business decisions based on transactional data stored in relational databases. Beyond that critical data, however, is a potential treasure trove of less structured data: weblogs, social media, email, sensors, and documents that can be mined for useful information.  Companies are facing emerging technologies, increasing data volumes, numerous data varieties and the processing power needed to efficiently analyze data which changes with high velocity. Oracle offers the broadest and most integrated portfolio of products to help you acquire and organize these diverse data sources and analyze them alongside your existing data to find new insights and capitalize on hidden relationships Oracle Data Integrator Enterprise Edition(ODI) is critical to any enterprise big data strategy. ODI and the Oracle Data Connectors provide native access to Hadoop, leveraging such technologies as MapReduce, HDFS and Hive. Alongside with ODI’s metadata driven approach for extracting, loading and transforming data; companies may now integrate their existing data with big data technologies and deliver timely and trusted data to their analytic and decision support platforms. In this session, you’ll learn about ODI and Oracle Big Data Connectors and how, coupled together, they provide the critical integration with multiple big data platforms. Tackling Big Data Analytics with Oracle Data Integrator October 1, 2012 12:15 PM at MOSCONE WEST – 3005 For other data integration sessions at OpenWorld, please check our Focus-On document.  If you are not able to attend OpenWorld, please check out our latest resources for Data Integration.

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• What can a Service do on Windows?

  - by Akemi Iwaya

  If you open up Task Manager or Process Explorer on your system, you will see many services running. But how much of an impact can a service have on your system, especially if it is ‘corrupted’ by malware? Today’s SuperUser Q&A post has the answers to a curious reader’s questions. Today’s Question & Answer session comes to us courtesy of SuperUser—a subdivision of Stack Exchange, a community-driven grouping of Q&A web sites. The Question SuperUser reader Forivin wants to know how much impact a service can have on a Windows system, especially if it is ‘corrupted’ by malware: What kind malware/spyware could someone put into a service that does not have its own process on Windows? I mean services that use svchost.exe for example, like this: Could a service spy on my keyboard input? Take screenshots? Send and/or receive data over the internet? Infect other processes or files? Delete files? Kill processes? How much impact could a service have on a Windows installation? Are there any limits to what a malware ‘corrupted’ service could do? The Answer SuperUser contributor Keltari has the answer for us: What is a service? A service is an application, no more, no less. The advantage is that a service can run without a user session. This allows things like databases, backups, the ability to login, etc. to run when needed and without a user logged in. What is svchost? According to Microsoft: “svchost.exe is a generic host process name for services that run from dynamic-link libraries”. Could we have that in English please? Some time ago, Microsoft started moving all of the functionality from internal Windows services into .dll files instead of .exe files. From a programming perspective, this makes more sense for reusability…but the problem is that you can not launch a .dll file directly from Windows, it has to be loaded up from a running executable (exe). Thus the svchost.exe process was born. So, essentially a service which uses svchost is just calling a .dll and can do pretty much anything with the right credentials and/or permissions. If I remember correctly, there are viruses and other malware that do hide behind the svchost process, or name the executable svchost.exe to avoid detection. Have something to add to the explanation? Sound off in the comments. Want to read more answers from other tech-savvy Stack Exchange users? Check out the full discussion thread here.

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• Adding Column to a SQL Server Table

  - by Dinesh Asanka

  Adding a column to a table is  common task for  DBAs. You can add a column to a table which is a nullable column or which has default values. But are these two operations are similar internally and which method is optimal? Let us start this with an example. I created a database and a table using following script: USE master Go --Drop Database if exists IF EXISTS (SELECT 1 FROM SYS.databases WHERE name = 'AddColumn') DROP DATABASE AddColumn --Create the database CREATE DATABASE AddColumn GO USE AddColumn GO --Drop the table if exists IF EXISTS ( SELECT 1 FROM sys.tables WHERE Name = 'ExistingTable') DROP TABLE ExistingTable GO --Create the table CREATE TABLE ExistingTable (ID BIGINT IDENTITY(1,1) PRIMARY KEY CLUSTERED, DateTime1 DATETIME DEFAULT GETDATE(), DateTime2 DATETIME DEFAULT GETDATE(), DateTime3 DATETIME DEFAULT GETDATE(), DateTime4 DATETIME DEFAULT GETDATE(), Gendar CHAR(1) DEFAULT 'M', STATUS1 CHAR(1) DEFAULT 'Y' ) GO -- Insert 100,000 records with defaults records INSERT INTO ExistingTable DEFAULT VALUES GO 100000 Before adding a Column Before adding a column let us look at some of the details of the database. DBCC IND (AddColumn,ExistingTable,1) By running the above query, you will see 637 pages for the created table. Adding a Column You can add a column to the table with following statement. ALTER TABLE ExistingTable Add NewColumn INT NULL Above will add a column with a null value for the existing records. Alternatively you could add a column with default values. ALTER TABLE ExistingTable Add NewColumn INT NOT NULL DEFAULT 1 The above statement will add a column with a 1 value to the existing records. In the below table I measured the performance difference between above two statements. Parameter Nullable Column Default Value CPU 31 702 Duration 129 ms 6653 ms Reads 38 116,397 Writes 6 1329 Row Count 0 100000 If you look at the RowCount parameter, you can clearly see the difference. Though column is added in the first case, none of the rows are affected while in the second case all the rows are updated. That is the reason, why it has taken more duration and CPU to add column with Default value. We can verify this by several methods. Number of Pages The number of data pages can be obtained by using DBCC IND command. Though, this an undocumented dbcc command, many experts are ok to use this command in production. However, since there is no official word from Microsoft, use this “at your own risk”. DBCC IND (AddColumn,ExistingTable,1) Before Adding the Columns 637 Adding a Column with NULL 637 Adding a column with DEFAULT value 1270 This clearly shows that pages are physically modified. Please note, a high value indicated in the Adding a column with DEFAULT value  column is also a result of page splits. Continues…

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• Social Search: Looking for Love

  - by Mike Stiles

  For marketers and enterprise executives who have placed a higher priority on and allocated bigger budgets to search over social, it might be time to notice yet another shift that’s well underway. Social is search. Search marketing was always more of an internal slam-dunk than other digital initiatives. Even a C-suite that understood little about the new technology world knew it’s a good thing when people are able to find you. Google was the new Yellow Pages. Only with Google, you could get your listing first without naming yourself “AAAA Plumbing.” There were wizards out there who could give your business prominence in front of people who were specifically looking for what you offered. Other search giants like Bing also came along to offer such ideal matchmaking possibilities. But what if the consumer isn’t using a search engine to find what they’re looking for? And what if the search engines started altering their algorithms so that search placement manipulation was more difficult? Both of those things have started to happen. Experian Hitwise’s numbers show that visits to the major search engines in the UK dropped 100 million through August. Search engines are far from dead, or even challenged. But more and more, the public is discovering the sites and brands they need through advice they get via social, not search. You’ll find the worlds of social and search increasingly co-mingling as well. Search behemoths Google and Bing are including Facebook and Google+ into their engines. Meanwhile, Facebook and Twitter have done some integration of global web search into their platforms. So what makes social such a worthwhile search entity for brands? First and foremost, the consumer has demonstrated a behavior of acting on recommendations from social connections. A cry in the wilderness like, “Anybody know any good catering companies?” will usually yield a link (and an endorsement) from a friend such as “Yeah, check out Just-Cheese-Balls Catering.” There’s no such human-driven force/influence behind the big search engines. Facebook’s Mark Zuckerberg and others call it “Friend Mining.” It is, in essence, searching for answers from friends’ experiences as opposed to faceless code. And Facebook has all of those friends’ experiences already stored as data. eMarketer says search in an $18 billion business, and investors are really into it. So no shock Facebook’s ready to leverage their social graph into relevant search. What do you do about all this as a brand? For one thing, it’s going to lead to some interesting paid marketing opportunities around the corner, including Sponsored Stories bought against certain queries, inserting deals into search results, capitalizing on social search results on mobile, etc. Apart from that, it might be time to stop mentally separating social and search in your strategic planning and budgeting. Courting your fans on social will cumulatively add up to more valuable, personally endorsed recommendations for your company when a consumer conducts a search on social. Fail to foster those relationships, fail to engage, fail to provide knock-em-dead customer service, fail to wow them with your actual products and services…and you’ll wind up with the visibility you deserve in social search results.

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• How Big Data and Social Won the Election

  - by Mike Stiles

  The story of big data’s influence on the outcome of the US Presidential election is worth a good look, because a) it’s a harbinger of things to come, and b) it’s an example of similar successes available to any enterprise seriously resourcing integrated big data, modeling, and data-driven execution on all assets, including social. Obama campaign manager Jim Messina fielded a data and analytics brain trust 5 times larger than 2008. At that time, there were numerous databases from various sources, few of them talking to each other. This time, the mission was to be metrics-centered and measure everything measurable, and in context with all the other data. Big data showed them exactly what they needed to know and told them what to do about it. It showed them women 40-49 on the west coast would donate big money if they got to eat with George Clooney. Women on the east coast would pony up to hang out with Sarah Jessica Parker. Extensive daily modeling showed them what kinds of email appeals, from who, and to whom, would prove most successful in raising cash, recruiting volunteers, and getting out the vote. Swing state voters were profiled and approached with more customized targeting that at any time in history. Ads were purchased on specific shows watched by the targets, increasing efficiency 14% over traditional media buys. For all the criticism of the candidate’s focus on appearing on comedy and entertainment shows, and local radio morning shows, that’s where the data sent them to reach the voters most likely to turn out for them. And then there was social. Again, more than in any other election, Facebook was used for virtual, highly efficient door-to-door canvasing. Facebook fans got pictures of friends in swing states and were asked to encourage them to act. Using that approach, 1 in 5 peer-to-peer appeals led to the desired action. Assumptions, gut, intuition, campaign experience, all took a backseat to strategy shifts solidly backed up by data. Zeroing in on demographics likely to back the President and tracking their mood daily literally changed the voter landscape. The Romney team watched Obama voters appear seemingly out of thin air. One Obama campaign aide said, “We ran the election 66,000 times every night.” Which brings us to your organization. If you’re starting to feel like the battle-cry of “but this is the way we’ve always done it” is starting to put you in an extremely vulnerable position, you’re right. Social has become a key communication tool of the 21st century. Failing to use it, or failing to invest in a deep understanding of who your customers and prospects are so the content you post there will achieve desired actions and results, will leave you waking up one morning wondering, “What happened?”@mikestilesPhoto stock.xchng

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• ArchBeat Link-o-Rama for July 2, 2013

  - by Bob Rhubart

  One Week To Go: OTN Architect Day: Cloud Computing - July 9, 2013, Redwood Shores, CA. The first OTN Architect Day event of 2013 happens in just one week, on Tuesday July 9 at the Oracle Conference Center in Redwood Shores, CA. Registration is free and you get three sessions by three experts on cloud computing in the real world — plus a panel Q&A for answers to all of your questions. Register now! Oracle Database 12c: Flashback Moving Forward | Lucas Jellema Oracle ACE Director Lucas Jellema's latest of several recent blog posts dealing with various aspects of the recently released Oracle Database 12c. Detroit, Embracing New Auto Technologies, Seeks App Builders This story from the New York Times paints a rosy picture indeed for app developers as the internet of things continues to evolve. Advanced View Criteria Implementation in ADF BC | Andrejus Baranovskis Oracle ACE Director Andrejus Baranovskis' post focuses on advanced declarative View Criteria features. JDeveloper: Showing a Popup when Selecting an af:selectOneRadio | Timo Hahn Oracle ACE Timo Hahn illustrates a use case in which a popup is displayed each time the user clicks on one of the radio buttons of a button group. Can Technology Innovation Save The New York Times? One of the standout keynotes from the recent QCon New York event, this presentation by New York Times Sr. VP/CIO Marc Frons and CTO/VP Rajiv Pant paints a detailed portrait of the complete transformation of an organization -- not just the IT. Enterprise architects will find this particularly interesting. Video: Meet Growing IT Demand for Databases with Private DBaaS Do you understand the difference between traditional database deployment and database as a service? If not, you'll want to check out this video, which includes an overview of Oracle Enterprise Manager's capabilities for rapid deployment of DBaaS. S Webcast: Zero-Downtime Migration to Oracle Exadata Using Oracle GoldenGate: A Customer Case Study Presenters Alok Pareek (VP, Product Management/Development, Oracle Data Integration) and John F. Martin (CEO of Emerging Markets and CTO IQNavigator) discuss how IQNavigator is using Oracle GoldenGate with Oracle Exadata. Free eBook: Building a Database Cloud for Dummies This free quick-reference guide, organized into six short chapters and supplemented with helpful illustrations, provides a clear overview of the cloud and step-by-step instructions on deploying database as a service. (Registration required.) Thought for the Day "My motto is: Live every day to the fullest – in moderation." — Lindsay Lohan (Born July 2, 1986) Source: brainyquote.com

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• Swiss Re increases data warehouse performance and deploys in record time

  - by KLaker

  Great information on yet another data warehouse deployment on Exadata. A little background on Swiss Re: In 2002, Swiss Re established a data warehouse for its client markets and products to gather reinsurance information across all organizational units into an integrated structure. The data warehouse provided the basis for reporting at the group level with drill-down capability to individual contracts, while facilitating application integration and data exchange by using common data standards. Initially focusing on property and casualty reinsurance information only, it now includes life and health reinsurance, insurance, and nonlife insurance information. Key highlights of the benefits that Swiss Re achieved by using Exadata: Reduced the time to feed the data warehouse and generate data marts by 58% Reduced average runtime by 24% for standard reports comfortably loading two data warehouse refreshes per day with incremental feeds Freed up technical experts by significantly minimizing time spent on tuning activities Most importantly this was one of the fastest project deployments in Swiss Re's history. They went from installation to production in just four months! What is truly surprising is the that it only took two weeks between power-on to testing the machine with full data volumes! Business teams at Swiss Re are now able to fully exploit up-to-date analytics across property, casualty, life, health insurance, and reinsurance lines to identify successful products. These points are highlighted in the following quotes from Dr. Stephan Gutzwiller, Head of Data Warehouse Services at Swiss Re:  "We were operating a complete Oracle stack, including servers, storage area network, operating systems, and databases that was well optimized and delivered very good performance over an extended period of time. When a hardware replacement was scheduled for 2012, Oracle Exadata was a natural choice—and the performance increase was impressive. It enabled us to deliver analytics to our internal customers faster, without hiring more IT staff" “The high quality data that is readily available with Oracle Exadata gives us the insight and agility we need to cater to client needs. We also can continue re-engineering to keep up with the increasing demand without having to grow the organization. This combination creates excellent business value.” Our full press release is available here: http://www.oracle.com/us/corporate/customers/customersearch/swiss-re-1-exadata-ss-2050409.html. If you want more information about how Exadata can increase the performance of your data warehouse visit our home page: http://www.oracle.com/us/products/database/exadata-database-machine/overview/index.html

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• Restoring MSDB

  - by David-Betteridge

  We recently performed a disaster recovery exercise which included the restoration of the MSDB database onto our DR server.  I did a quick google to see if there were any special considerations and found the following MS article.  Considerations for Restoring the model and msdb Databases (http://msdn.microsoft.com/en-us/library/ms190749(v=sql.105).aspx).   It said both the original and replacement servers must be on the same version,  I double-checked and in my case they are both SQL Server 2008 R2 SP1 (10.50.2500).. So I went ahead and stopped SQL Server agent, restored the database and restarted the agent.  Checked the jobs and they were all there, everything looked great, and was until the server was rebooted a few days later.Then the syspolicy_purge_history job started failing on the 3rd step with the error message “Unable to start execution of step 3 (reason: The PowerShell subsystem failed to load [see the SQLAGENT.OUT file for details]; The job has been suspended). The step failed.”   A bit more googling pointed me to the msdb.dbo.syssubsystems table SELECT * FROM msdb.dbo.syssubsystems WHERE start_entry_point ='PowerShellStart'   And in particular the value for the subsystem_dll. It still had the path to the SQLPOWERSHELLSS.DLL but on the old server. The DR instance has a different name to the live instance and so the paths are different.   This was quickly fixed with the following SQL Use msdb; GO sp_configure 'allow updates', 1 ; RECONFIGURE WITH OVERRIDE ; GO UPDATE msdb.dbo.syssubsystems SET subsystem_dll='C:\Program Files\Microsoft SQL Server\MSSQL10_50.DR\MSSQL\binn\SQLPOWERSHELLSS.DLL' WHERE start_entry_point ='PowerShellStart'; GO sp_configure 'allow updates', 0; RECONFIGURE WITH OVERRIDE ; GO Stopped and started SQL Server agent and now the job completes.   I then wondered if anything else might be broken, SELECT subsystem_dll FROM msdb.dbo.syssubsystems Shows a further 10 wrong paths – fortunately for parts of SQL (replication, SSIS etc) we aren’t using! Lessons Learnt 1.       DR exercises are a good thing! 2.       Keep the Live and DR environments as similar as possible.    

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