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• eSTEP Newsletter for October 2013 now available

  - by uwes

  Dear Partners,We would like to let you know that the October'13 issue of our Newsletter is now available.The issue contains information on the following topics: Oracle Open World Summary Oracle Cloud: Oracle Engineered Systems Oracle Database and Middleware Oracle Applications and Software as a Service Oracle Industries Oracle Partners and the "Internet of Things" JavaOne News MySQL News Corporate News Create Your HR Strategic Vision at Oracle HCM World Oracle Database Protection Redefined A Preview: Oracle Database Backup Logging Recovery Appliance Oracle closed Tekelec acquisition Congratulations to ORACLE TEAM USA! Tech sectionARC M6 Oracle's SPARC M6 Oracle SuperCluster M6-32 - Oracle’s Most Scalable Engineered System Oracle Multitenant on SPARC Servers and Oracle Solaris Oracle Database 12c Enterprise Edition: Plug into the Cloud Oracle In-Memory Database Cache Oracle Virtual Compute Appliance New Benchmark-Results published (Sept. 2013) Video Interview: Elasticity, the Biggest Challenge Facing Data Centers Today Tech blog Announcing New Sun Storage 2500-M2 Drives SPARC Product Line Update ZFS RAID Calculator v6 What ships with ODA X3-2? Tech Article: Oracle Multitenant on SPARC Servers and Oracle Solaris New release of Sun Rack II capacity calculator available Announcing: Oracle Solaris Cluster Product Bulletin, September 2013 Learning & events Planned TechCasts Quarterly Partner Update Live Webcast: Simplify and Accelerate Oracle Database deployment with Oracle VM Templates Join us for OTN's Virtual Developer Day - Harnessing the Power of Oracle WebLogic and Oracle Coherence.Learn from OOW 2013 what is going on in Virtualization How to Implementing Early Arriving Facts in ODI, Part I and Part II: Proof of Concept Overview Multi-Factor Authentication in Oracle WebLogic Using multi-factor authentication to protect web applications deployed on Oracle WebLogic. If Virtualization Is Free, It Can't Be Any Good—Right? Looking beyond System/HW SOA and User Interfaces Overcoming the challenges to developing user interfaces in a service oriented References Vodafone Romania Improves Business Agility and Customer Satisfaction, with 10x Faster Business Intelligence Delivery and 12x Faster Processing Emirates Integrated Telecommunications Captures 47% Market Share in a Competitive Market, Thanks to 24/7 Availability Home Credit and Finance Bank Accelerates Getting New Banking Products to Market Extra A Conversation with Java Champion Johan VosYou can find the Newsletter on our portal under eSTEP News ---> Latest Newsletter. You will need to provide your email address and the pin below to get access. Link to the portal is shown below.URL: http://launch.oracle.com/PIN: eSTEP_2011Previous published Newsletters can be found under the Archived Newsletters section and more useful information under the Events, Download and Links tab. Feel free to explore and any feedback is appreciated to help us improve the service and information we deliver.Thanks and best regards,Partner HW Enablement EMEA

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• Goodbye, Spreadsheets and Hello Modern ERP

  - by Christine Randle

  By: Steve Cox, Vice President, Oracle Accelerate for Midsize Companies     Signs of the resurging economy continue to sprout, with green shoots rising across different sectors and industries. With the economy on the rebound, businesses are increasing their investment in technology to keep up with growth and evolving demands; as proof, Gartner recently increased its worldwide IT spending forecast for 2012 to $3.6 trillion, anticipating a 3 percent increase from 2011 spending.   One of the segments most reliant on technology to catapult growth is midsize companies – established businesses leveraging every competitive efficiency and advantage to compete with much larger enterprises. We find that to compete against the big guys, they need to create an internal technology infrastructure to fuel that growth. Goodbye, spreadsheets and hello modern ERP.   While many businesses postponed upgrading or replacing financial and HR management systems during the recession, now some have started dusting off RFPs and revisiting technology options. Years ago, midsize organizations used spreadsheet-based systems and processes to manage employees, customers, partners, products and revenue. We’ve found that as companies scale up, they are apt to avoid heavily customizing their existing systems, and instead are more prone to standardize on a modern, enterprise-class ERP system.   Modern ERP platforms enable growing companies to immediately address the most pressing challenges – accounting, talent management, customer retention, et. al. Midsize companies implement these systems and processes to help them earn more, go public or expand globally.   And today, choice is a primary factor when selecting an ERP solution. Businesses have more deployment options now than ever before, depending on their unique structures and needs. Whether the preference is on demand, cloud, hosted or on premise, a modular, scalable deployment is available to meet the need.   With modern ERP systems, business that once struggled to do more with fewer resources have access to the same quality tools as larger competitors. By adopting top tier ERP systems tailored to individual business needs, midsize companies can support business operations while creating an enterprise system that seamlessly scales up to fuel future growth. Meaning that the ERP decision that your company makes today, will have legs to serve your business for years to come.

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• How do you automate a SharePoint 2010 deployment?

  - by Enrique Lima

  In the last couple of months SharePoint traffic (consulting, training and speaking) has picked up.  And with that also the requests for deployments.  There are good, great, bad and really bad things around this. But that is for another topic.  However part of the good and great has been the fact of organizations wanting to do a proof of concept deployment (even when WSS or MOSS has been deployed). We can go through a session (Microsoft has the SDPS concept, SharePoint Deployment Planning Services) of discovering what the customer wants to achieve from their investment in the platform and then also proceed to model the solution that would fit their needs.  But it should not stop there.  The next step should be a POC (as many have requested) to test out. Now, on to the meat of this post.  How do I deploy?  While it is a good process to watch and see all of it take place, not many have the time to sit through that.  Even more so, when that has been part of the description of deploying the platform in the sessions mentioned above. I will, though, break it into a deployment for development purposes and a deployment of a farm. Two tools (or scripts) for those two different types of deployment. First, let me address the development environment.  Around the last week in October, Chris Johnson (SharePoint Product Team) announced a SharePoint Easy Setup for Developers.  The kit itself will assist you in installing SharePoint Server (in standalone mode), the tools that go around Visual Studio, Expression Studio and the Office 2010 tools. Here is the link to Chris’ post: http://blogs.msdn.com/b/cjohnson/archive/2010/10/28/announcing-sharepoint-easy-setup-for-developers.aspx The other scenario is the use of a script in assisting you through the deployment of a farm. Now, this is not to override planning.  It should highlight the need for planning even more.  How?  Having your service accounts planned, the structure of the sites and the scale of your deployment.  Enter AutoSPInstaller.  This is a CodePlex project, and the intent behind this is not only to automate the installation but to give some meaning and get some sense out of what goes on during a SharePoint deployment. How?  Take for example the creation of the databases, when we do the initial OOB deployment by using the wizard, more times than not, we leave the names as they are.  How is that a “bad thing”?  Let’s make it a better practice to rename those Databases, and have them take on a name that is not “GUID-ized”. Having a better naming convention will not hurt, on the other hand will allow for consistency. Here is the link to AutoSPInstaller’s site on CodePlex: http://autospinstaller.codeplex.com/

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• Enterprise Manager 12c: New DSS Demos Available

  - by Javier Puerta

  Enterprise Manager Cloud Control 12c Application Replay Demo Now Available! User Experience Monitoring with Enterprise Manager Cloud Control 12c and Real User Experience Insight 12R1 Now Available! Oracle Enterprise Manager Cloud Control 12c: Database Management Packs demo upgrade     Enterprise Manager Cloud Control 12c Application Replay Demo Now Available! We are pleased to announce the availability of the Oracle Application Replay demo that showcases some of the key capabilities of performing realistic, production scale testing of your web and packaged Oracle applications. This demo specifically focuses on capturing production web traffic from an E-Business Suite application and replaying the captured workload on a test E-Business Suite application to assess the impact of an application infrastructure change on the workload. The target audiences are application developers, quality assurance teams, IT managers and production control staff that deal in day-to-day change management activities and trouble shooting of production environments. Demo Highlights: Enterprise Manager 12c workflows for capturing application workload Seamless integration of Application Replay with Real User Experience Insight for application workload capture Enterprise Manager 12c centralized workflows for replaying captured application workloads in a test environment Demonstrates how to minimize risk when deploying a complex EBusiness Suite application infrastructure change. Rich reporting capability for performance analysis and problem detection User Experience Monitoring with Enterprise Manager Cloud Control 12c and Real User Experience Insight 12R1 Now Available! We are pleased to announce the availability of the Oracle Real User Experience Insight demo that showcases some of the key capabilities of user experience monitoring. This demo specifically focuses on business reporting, integrated performance diagnostics, tracking of customer journey’s through RUEI’s userflow tracking capabilities and it’s Key Performance Indicators tracking and configuration. Demo Highlights: Application-centric dashboard Integration with Oracle Enterprise Manager 12c – JVMD, ADP and BTM Session diagnostics and user session replay Monitoring through “Key Performance Indicators” (KPI) --- create alerts/incidents FUSION Application centric dashboards & integrated BI Oracle Enterprise Manager Cloud Control 12c: Database Management Packs demo upgrade DSS is pleased to announce an upgrade to the Oracle Enterprise Manager Cloud Control 12c: Database Management Packs demo. While retaining the content from the initial release of the demo—Diagnostic and Tuning Packs, Test Data Management and Data Masking, and Real Application Testing—the demo now includes a new Data Masking for Real Application Testing scenario. Demo Features: Diagnostic and Tuning Packs SQL Performance Analyzer Database Replay Data Masking Masking Real Application Testing workloads Testing pending Optimizer statistics Test Data Management

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• Traditional POS is Dead

  - by David Dorf

  Traditional POS is dead -- I've heard that one before. Here's an excerpt from Joe Skorupa's blog over at RIS where he relayed ten trends that were presented at NRF. 7. Mobile POS signals death of traditional POS. Shoppers don't love self-checkout, but they prefer it to long queues or dealing with associates. Fixed POS is expensive and bulky. Mobile POS frees floor space for other purposes and converts associates from being cashiers to being sales assistants that provide new levels of customer service and incremental basket sales. In addition to unplugging the POS, new alternatives are starting to take hold - thin client, POS as a service, and replacing POS software with e-commerce platforms. I'll grant that in some situations for some retailers there might be an opportunity to to ditch the traditional POS, but for the majority of retailers that's just not practical. Take it from a guy that had to wake up at 3am after every Thanksgiving to monitor POS systems across the US on Black Friday. If a retailer's website goes down on Black Friday, they will take a significant hit. If a retailer's chain-wide POS system goes down on Black Friday, that retailer will cease to exist. Mobile POS works great for Apple because the majority of purchases are one or two big-ticket items that don't involve cash. There's still a traditional POS in every store to fall back on (its just hidden). Try this at home: Choose your favorite e-commerce site and add an item to the cart while timing how long it takes. Now multiply that by 15 to represent the 15 items you might buy at store like Target. The user interface isn't optimized for bulk purchases, and that's how it should be. The webstore and POS are designed for different purposes. Self-checkout is a great addition to POS and so is mobile checkout. But they add capabilities to POS, not replace it. Centralized architectures, even those based in the cloud, are quite viable as long as there's resiliency in the registers. You cannot assume perfect access to the network, so a POS must always be able to sell regardless of connectivity. Clearly the different selling channels should be sharing common functionality. Things like calculating tax, accepting coupons, and processing electronic payments can be shared, usually through a service-oriented architecture. This lowers costs and providers greater consistency, both of which help retailers. On paper these technologies look really good and we should continue to push boundaries, but I'm not ready to call the patient dead just yet.

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• Eloqua Sales Awareness Training for Partners - London, November 28-29

  - by Richard Lefebvre

  We are pleased to invite you to the free of charge Oracle Eloqua Sales Awareness Training for Partners - London, November 28&29 - COME LEARN WHAT ALL THE BUZZ IS ABOUT! WHEN SALES & MARKETING BOND, REVENUE GROWS It’s not one thing that makes a company successful with marketing automation – it’s the combination of the best implementation, flexible long-term support and access to a community of marketing innovation that ensures you have the assistance you need every step of the way. Our customers choose Oracle|Eloqua because they know when sales and marketing work together, leads are called upon, quotas are crushed and revenues climb. Learn how Oracle|Eloqua can help you put marketing to work for you! COVERED IN THIS TRAINING Eloqua and the Customer Experience Strategy How Modern Marketing Works Introduction to Eloqua – Whiteboard POV Go To Market Playbook Competitive Landscape Integration Options Service Offerings With case studies, workshops and product demos to help you on your way to a new world of marketing expertise LOGISTICS If you are ready to join us on this journey, now’s the time to let us know! Tell us a little about your experience – complete this form to help us know you better (Please ignore if your firm has already completed) Complete this form to RSVP by Thursday, November 21, 2013. Find out more about the Oracle|Eloqua, join the Oracle Eloqua Marketing Cloud Service Knowledge Zone and keep up on all the news! QUESTIONS? Contact [email protected] Please note that similar events will take place in other cities (Brussels, Istanbul and more come) later in 2014. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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• Data Model Dissonance

  - by Tony Davis

  So often at the start of the development of database applications, there is a premature rush to the keyboard. Unless, before we get there, we’ve mapped out and agreed the three data models, the Conceptual, the Logical and the Physical, then the inevitable refactoring will dog development work. It pays to get the data models sorted out up-front, however ‘agile’ you profess to be. The hardest model to get right, the most misunderstood, and the one most neglected by the various modeling tools, is the conceptual data model, and yet it is critical to all that follows. The conceptual model distils what the business understands about itself, and the way it operates. It represents the business rules that govern the required data, its constraints and its properties. The conceptual model uses the terminology of the business and defines the most important entities and their inter-relationships. Don’t assume that the organization’s understanding of these business rules is consistent or accurate. Too often, one department has a subtly different understanding of what an entity means and what it stores, from another. If our conceptual data model fails to resolve such inconsistencies, it will reduce data quality. If we don’t collect and measure the raw data in a consistent way across the whole business, how can we hope to perform meaningful aggregation? The conceptual data model has more to do with business than technology, and as such, developers often regard it as a worthy but rather arcane ceremony like saluting the flag or only eating fish on Friday. However, the consequences of getting it wrong have a direct and painful impact on many aspects of the project. If you adopt a silo-based (a.k.a. Domain driven) approach to development), you are still likely to suffer by starting with an incomplete knowledge of the domain. Even when you have surmounted these problems so that the data entities accurately reflect the business domain that the application represents, there are likely to be dire consequences from abandoning the goal of a shared, enterprise-wide understanding of the business. In reading this, you may recall experiences of the consequence of getting the conceptual data model wrong. I believe that Phil Factor, for example, witnessed the abandonment of a multi-million dollar banking project due to an inadequate conceptual analysis of how the bank defined a ‘customer’. We’d love to hear of any examples you know of development projects poleaxed by errors in the conceptual data model. Cheers, Tony

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• Critical Patch Updates During EBS 11i Exception to Sustaining Support Period

  - by Elke Phelps (Oracle Development)

  As previously blogged in the EBS 11i and 12.1 Support Timeline Changes entry, two important changes to the Oracle Lifetime Support policies were announced at Oracle OpenWorld 2012 - San Francisco.  These changes affect E-Business Suite Releases 11i and 12.1. Critical Patch Updates for EBS 11i during the Exception to Sustaining Support Period You may be wondering about the availability of Critical Patch Updates (CPU) for EBS 11i during the Exception to Sustaining Support period.  The following details the E-Business Suite Critical Patch Update support policy for EBS 11i during the Exception to Sustaining Support period: Oracle will continue to provide CPUs containing critical security fixes for E-Business Suite 11i.  CPUs will be packaged and released as as cumulative patches for both ATG RUP 6 and ATG RUP 7. As always, we try to minimize the number of patches and dependencies required for uptake of a CPU; however, there have been quite a few changes to the 11i baseline since its release.  For dependency reasons the 11i CPUs may require a higher number of files in order to bring them up to a consistent, stable, and well tested level. EBS 11i customer will continue to receive CPUs up to and including the October 2014 CPU. Where can I learn more? There are two interlocking policies that affect the E-Business Suite:  Oracle's Lifetime Support policies for each EBS release (timelines which were updated by this announcement), and the Error Correction Support policies (which state the minimum baselines for new patches). For more information about how these policies interact, see: Understanding Support Windows for E-Business Suite Releases What about E-Business Suite technology stack components? Things get more complicated when one considers individual techstack components such as Oracle Forms or the Oracle Database.  To learn more about the interlocking EBS+techstack component support windows, see these two articles: On Apps Tier Patching and Support: A Primer for E-Business Suite Users On Database Patching and Support: A Primer for E-Business Suite Users Where can I learn more about Critical Patch Updates?The Critical Patch Update Advisory is the starting point for relevant information. It includes a list of products affected, pointers to obtain the patches, a summary of the security vulnerabilities, and links to other important documents.  Related Articles EBS 11i and 12.1 Support Timeline Changes Frequently Asked Questions about Latest EBS Support Changes Extended Support Fees Waived for E-Business Suite 11i and 12.0

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• How to explain bad software to non-technical people?

  - by mtutty

  In discussing software development with non-technical people (customers, business owners, project sponsors, etc.), I often resort to analogies and metaphors. It's relatively easy and effective to use a "house" or other metaphor for describing the size and complexity of new development. However, we often inherit someone else's code or data, and this approach doesn't seem to hold up as well when trying to explain why we're gutting something that already seems to work. Of course we can point to cycle time and cost to be saved in the future but this generally means nothing to business folks. I know doctors can say "just take this pill," but I'm not sure that software devs have the same authority. Ideas? EDIT: Let me add a bit to the discussion. The specific project I'm talking about has customers that don't realize (or care) about specific aspects of the system we're retiring (i.e., they think it was just fine): The system would save a NEW RECORD every time someone updated a field The system contained tables for reference data. These tables had new records added every day, even though they were duplicates of previous records. And there was no way to tie the reference data used for a particular case at the time it was closed. This is like 99% of the data in the old system. The field NAMES also have spaces, apostrophes and other inappropriate characters in them, making everything harder to work with. In addition to the incredible amount of duplicate data, they have around 1000 XLS files with data they want added to the system. Previously, they would do a spreadsheet for each case in the database, IN ADDITION TO what they typed into the database. Getting rid of this old, unneeded information and piping in the XLS data comprises about 80% of the total project effort, and was not something we could accurately predict. I'm trying to find a concrete way to describe how bad this thing was, mostly so that the customer will understand why the migration process has been so time-consuming. The actual coding was done pretty quickly and the new system works fine, but without the old data they won't be happy. Sorry to get into the weeds, but most of the answers I've seen so far are pretty basic scope/schedule/cost things. I've been doing this for 15 years, so this really is more of a reflective, philosophical question - but without some of the details it can be difficult to really appreciate the awful beauty of this problem.

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• COLLABORATE 13 Call for Papers

  - by Marc Weintraub

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Attention PeopleSoft customers!  Speak at the largest user-led PeopleSoft conference of the year and attend for free! Interested in submitting a presentation for COLLABORATE 13? October 12 is the deadline to submit your abstract. The COLLABORATE 13- Quest forum is your home for high-level education sessions around PeopleSoft. Presenting doesn’t just mean giving a solo lecture: you can present with a vendor, give a demonstration (internet will be provided), facilitate a hot topic discussion or even offer best practices from an experience your company has been through. Remember, to submit an abstract now, all you need is a short description of your presentation. Think you don't have a story to tell? Think again! Check out the COLLABORATE 13- Quest forum now to better understand what we are looking for. A selection committee of other PeopleSoft users will review all sessions and select the most relevant, customer-focused sessions possible to make COLLABORATE a great learning experience for everyone. Don't forget, one speaker from each session selected will be eligible to receive a complimentary registration to the entire event *some rules apply. Also, don’t forget to include your functional counterpart. The selection committee is looking to increase the amount of functional users attending and want to help them glean the most out of the event. Thank you for your time and please let the selection committee know if you have any questions about submitting a presentation. We look forward to seeing you at COLLABORATE 13 in Denver! Quest's COLLABORATE '13 website - http://www.questdirect.org/collaborate /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Avoiding the Black Hole of Leads

  - by Charles Knapp

  Sales says, "Marketing doesn’t deliver enough qualified leads. So, we generate 90% of our own leads." Meanwhile, Marketing says, "We generate most of the leads. But, Sales doesn’t contact them quickly enough, while the lead is still interested." According to Sirius Decisions: Up to 90% of leads never make it to closure Sales works on only 11% of the leads supplied by Marketing Only 18% of the leads Sales accepts convert to opportunities Yet, 45% of prospects typically buy a product from someone within 12 months The root cause of these commonplace complaints is a disconnect between the funnels of marketing and sales. Unfortunately, we often see companies with an assortment of poorly integrated marketing tools. It takes too long and too many people to move the data around, scrub it, upload it from one system to another, and get it routed to the right sales teams. As a result, leads fall through the cracks, contextual information is lost, and by the time sales actually contacts a customer it may be too late. Sales automation alone is not enough. Marketing automation (including social) is not enough. Sales and Marketing must work together. It’s time to connect the silos of marketing and sales pipelines and analytics. It’s time for integrated Sales and Marketing automation. Integrated pipelines improve lead quality and timeliness. Marketing systems can track a rich set of contextual information about a prospect–self-disclosed information about interests, content viewed, and so on. This insight can equip the sales rep with rich information to make a face-to-face conversation more relevant and more likely to convert to the next stage in the sales process. Integrated lead to revenue (LTR) management provides end-to-end visibility, enabling the company to measure what is working. Marketing can measure its impact on revenue and other business outcomes, and sales can harness and redirect marketing investments to areas where they most help achieve sales objectives. It’s a win-win play. Marketing delivers more leads that are qualified, cuts cost per lead, and demonstrates a strong Return on Marketing Investment (ROMI). Sales spends more time with warm leads and less time on cold calls, achieves higher close rates, and delivers more revenue. Learn more by attending our Integrated Sales and Marketing session at the upcoming CloudWorld conferences. Or, visit our Sales and Marketing Cloud Service site for videos and other learning resources.

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• Maximizing the Value of Software

  - by David Dorf

  A few years ago we decided to increase our investments in documenting retail processes and architectures.  There were several goals but the main two were to help retailers maximize the value they derive from our software and help system integrators implement our software faster.  The sale is only part of our success metric -- its actually more important that the customer realize the benefits of the software.  That's when we actually celebrate. This week many of our customers are gathered in Chicago to discuss their successes during our annual Crosstalk conference.  That provides the perfect forum to announce the release of the Oracle Retail Reference Library.  The RRL is available for free to Oracle Retail customers and partners.  It contains 1000s of hours of work and represents years of experience in the retail industry.  The Retail Reference Library is composed of three offerings: Retail Reference Model We've been sharing the RRM for several years now, with lots of accolades.  The RRM is a set of business process diagrams at varying levels of granularity. This release marks the debut of Visio documents, which should make it easier for retailers to adopt and edit the diagrams.  The processes represent an approximation of the Oracle Retail software, but at higher levels they are pretty generic and therefore usable with other software as well.  Using these processes, the business and IT are better able to communicate the expectations of the software.  They can be used to guide customization when necessary, and help identify areas for optimization in the organization. Retail Reference Architecture When embarking on a software implementation project, it can be daunting to start from a blank sheet of paper.  So we offer the RRA, a comprehensive set of documents that describe the retail enterprise in terms of logical architecture, physical deployments, and systems integration.  These documents and diagrams describe how all the systems typically found in a retailer enterprise work together.  They serve as a way to jump-start implementations using best practices we've captured over the years. Retail Semantic Glossary Have you ever seen two people argue over something because they're using misaligned terminology?  Its a huge waste and happens all the time.  The Retail Semantic Glossary is a simple application that allows retailers to define terms and metrics in a centralized database.  This initial version comes with limited content with the goal of adding more over subsequent releases.  This is the single source for defining key performance indicators, metrics, algorithms, and terms so that the retail organization speaks in a consistent language. These three offerings are downloaded from MyOracleSupport separately and linked together using the start page above.  Everything is navigated using a Web browser.  See the Oracle Retail Documentation blog for more details.

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• Does the method of adjustment matter, or just the final calibration?

  - by Steve

  A company produces software (and hardware) that is used to both perform automatic adjustments on electronic test equipment as well as perform calibrations of the same equipment. The results of the calibrations are put onto a certificate of calibration that is sent to the customer along with the equipment. This calibration certificate states various conditions of the calibration, such as what hardware (models/serial numbers) and software (version) was used to perform the calibration, as well as things like environmental conditions, etc. Making the assumption that the software used to produce the data (and listed on the calibration certificate) used on the certificate of calibration must have gone through a "test/release" process and must be considered "released" software - does this also mean that the software used for adjustment must also be released? I believe that the method (software/environmental conditions/etc) used or present during adjustment doesn't matter, all that really matters is the end result of the calibration, the conditions present during the calibration, and whether or not the equipment was within the specifications. The real question I'm hoping to get answered: Is there a reputable source (e.g. NIST or somewhere similar) that addresses this question? (I have searched...) The thinking is that during high volume production runs, the "unreleased" system can be used to perform adjustments, as long as a released system is used to perform the calibrations, since the time required to perform the adjustments is much longer than the calibration. This unreleased system will eventually become released for use, but currently is not. Also, please not that there is a distinction between "adjustment" and "calibration". The definition from BIPM International vocabulary of metrology, 2.39: Operation that, under specified conditions, in a first step, establishes a relation between the quantity values with measurement uncertainties provided by measurement standards and corresponding indications with associated measurement uncertainties (of the calibrated instrument or secondary standard) and, in a second step, uses this information to establish a relation for obtaining a measurement result from an indication. Followed by NOTE 2 (emphasis in original text): Calibration should not be confused with adjustment of a measuring system, often mistakenly called "self-calibration", nor with verification of calibration As a side note, I'm not sure why this got down voted. It's regarding software and it's use before and after release for use. I believe there is a best practice that can be applied and this is (hopefully) not primarily opinion based.

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• Oracle PeopleSoft PeopleTools 8.53 Release Value Proposition (RVP) published

  - by Greg Kelly

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} The Oracle PeopleSoft PeopleTools 8.53 Release Value Proposition (RVP) can be found at: https://supporthtml.oracle.com/epmos/faces/ui/km/DocumentDisplay.jspx?id=1473194.1 The PeopleSoft PeopleTools 8.53 release continues Oracle’s commitment to protect and extend the value of your PeopleSoft implementation, provide additional technology options and enhancements that reduce ongoing operating costs and provide the applications user a dramatically improved experience. Across the PeopleSoft product development organization we have defined three design principles: Simplicity, Productivity and Total Cost of Ownership. These development principles have directly influenced the PeopleTools product direction during the past few releases. The scope for the PeopleTools 8.53 release again builds additional functionality into the product as a result of direct customer input, industry analysis and internal feature design. New features, bug fixes and new certifications found in PeopleTools 8.53 combine to offer customers improved application user experience, page interaction, and cost-effectiveness. Key PeopleTools 8.53 features include: · PeopleSoft Styles and User Interaction Model · PeopleSoft Data Migration Workbench · PeopleSoft Update Manager · Secure by Default Initiative Be sure to check out the PeopleSoft Update Manager. Many other things are also happening in this time frame. · See the posting on the PeopleSoft Interaction Hub https://blogs.oracle.com/peopletools/entry/introducing_the_peoplesoft_interaction_hub · The application 9.2 RVPs will also be published over the next few months · If you haven't seen it, check out John Webb's posting on the PeopleSoft Information Portal https://blogs.oracle.com/peoplesoft/entry/peoplesoft_information_find_it_quickly

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• Data-Driven SOA with Oracle Data Integrator

  - by Irem Radzik

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Cambria","serif"; mso-fareast-font-family:"MS Mincho";} By Mike Eisterer, Data integration is more than simply moving data in bulk or in real-time, it is also about unifying information for improved business agility and integrating it in today’s service-oriented architectures. SOA enables organizations to easily define services which may then be discovered and leveraged by varying consumers. These consumers may be applications, customer facing portals, or complex business rules which are assembling services to automate process. Data as a foundational service provider is a key component of today’s successful SOA implementations. Oracle offers the broadest and most integrated portfolio of products to help you define, organize, orchestrate and consume data services. If you are attending Oracle OpenWorld next week, you will have ample opportunity to see the latest Oracle Data Integrator live in action and work with it yourself in two offered Hands-on Labs. Visit the hands-on lab to gain experience firsthand: Oracle Data Integrator and Oracle SOA Suite: Hands-on- Lab (HOL10480) Wed Oct 3rd 11:45AM Marriott Marquis- Salon 1/2 To learn more about Oracle Data Integrator, please visit our Introduction Hands-on LAB: Introduction to Oracle Data Integrator (HOL10481) Mon Oct 1st 3:15PM, Marriott Marquis- Salon 1/2 If you are not able to attend OpenWorld, please check out our latest resources for Data Integration.

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• Facial Recognition for Retail

  - by David Dorf

  My son decided to do his science project on how the brain recognizes faces.  Faces are so complicated and important that the brain has a dedicated area for just that purpose.  During our research, we came across some emerging uses for facial recognition in the retail industry. If you believe the movies, recognizing faces as they walk by a camera is easy for computers but that's not the reality.  Huge investments are being made by the U.S. government in this area, with a focus on airport security.  Now, companies like Eye See are leveraging that research for marketing purposes.  They do things like track eyes while viewing newspaper ads to see which ads get more "eye time."  This can help marketers make better placement and color decisions. But what caught my eye (that was too easy) was their new mannequins that watch shoppers.  These mannequins, being tested at European retailers like Benetton, watch shoppers that walk by and identify their gender, race, and age.  This helps the retailer better understand the types of customers being attracted to the outfit on the mannequin.  Of course to be most accurate, the software has pictures of the employees so they can be filtered out.  Since the mannequins are closer to the shoppers and at eye-level, they are more accurate than traditional in-ceiling LP cameras. Marketing agency RedPepper is offering retailers the ability to recognize loyalty shoppers at their doors using Facedeal.  For customers that have opted into the program, when they enter the store their face is recognized and they are checked in.  Then, as a reward, they are sent an offer on their smartphone. It won't be long before retailers begin to listen to shoppers are they walk the aisles, then keywords can be collected and aggregated to give the retailer an idea of what people are saying about their stores and products.  Sentiment analysis based on what's said or even facial expressions can't be far off. Clearly retailers need to be cautions and respect customer privacy.  That's why these technologies are emerging slowly.  But since the next generation of shoppers are less concerned about privacy, I expect these technologies to appear sporadically in the next five years then go mainstream.  Time will tell.

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• WebCenter Content Web Search Performance: Do you really need that folder path info?

  - by Nicolas Montoya

  End-users want content at their fingertips at the speed of thought if possible. When running search operations in the WebCenter Conter Web Interface every second or fraction of a second improvement does matter. When doing some trace analysis on the systemdatabase tracing on a customer environment, we came across some SQL queries that were unnecessarily being triggered! These were related to determining the folder path for every entry part of the search result set. However, this folder path was not even being used as part of the displayed information in the user interface.Why was the folder path information being collected when it was not even displayed in the UI? We found that the configuration parameter 'FolderPathInSearchResults' was set to 'true' under Administration > Admin Server > General Configuration > Additional Configuration Variables as shown below:When executing a quicksearch by keyword we were getting 100 out of 2280 entries in the first page of the result set.When thera 'FolderPathInSearchResults' configuration parameter is set to 'true', the following queries appear in the systemdatabase tracing:100 executions for a query on the FolderFiles table for each of the documents displayed in the first page:>systemdatabase/6       12.13 11:17:48.188      IdcServer-199   1.45 ms. SELECT * FROM FolderFiles WHERE dDocName='SLC02VGVUSORAC140641' AND fLinkRank=0[Executed. Returned row(s): true]382 executions for a query of the folders tables - most of the documents that match the keyword criteria are at a folder depth level of three or four:>systemdatabase/6       12.13 11:17:48.114      IdcServer-199   2.57 ms. SELECT FolderFolders.*,FolderMetaDefaults.* FROM FolderFolders,FolderMetaDefaults WHERE FolderFolders.fFolderGUID=FolderMetaDefaults.fFolderGUID(+) AND((FolderFolders.fFolderGUID = '1EB8E527E19B09ED3FE82EE310AEA13A' ) )[Executed.Returned row(s): true]By setting this 'FolderPathInSearchResults' configuration parameter to 'false', the above queries were no longer reported in the Server Output System Audit Information.Now, let's consider a practical scenario:Search result set page = 100Average folder depth der document in the search result set: 5The number of folder path related queries will be: 100 + 5*500 = 600If each query takes slightly over 3 ms. You would have 2000 ms (2 seconds) spent in server time to get this information.The overall performance impact goes beyond seerver time execution, as this information needs to travel from the server to the browser. If the documents are further nested into the folder hierarchy, additional hundreds of queries may be executed. If folder path is not being displayed in the end-user interface profile, your system may be better of with the 'FolderPathInSearchResults' configuration parameter disabled.

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• The Minimalist's Approach to Content Governance

  - by Kellsey Ruppel

  This week on the blog, we want to focus on the content lifecylce and how important it is to have the tools in place to be able to properly manage all te phases of the content lifecylce. John Brunswick has some great advice when it comes to this topic, so expect to hear a lot from him this week! Originally posted by John Brunswick. Let's be honest - content governance is far from an exciting topic. BUT the potential of a very small intranet team creating and maintaining a platform that provides an organization with relevant, high value information, helping workers to get their jobs done with greater accuracy and in less time is exciting. It is easy to quickly start producing content, but the challenge is ensuring that the environment is easy to navigate and use on the third week and during the third year.   What can be done to bridge this gap? Over the next few blog entries let's take a pragmatic, minimalistic view of a process that can help any team manage a wealth of unstructured information. Based on an earlier article that I wrote around Portal Governance, I am going to focus on using technology as much as possible to support the governance of content with minimal involvement from users. The only certainty about content production is that business users are not fans of maintaining content. Maintenance is overhead and is a long-term investment thats value will possibly not be realized under the current content creator's watch. To add context to how we will use technical tools in this process, each post will highlight one section of the content lifecycle process as outlined below Content Lifecycle Stages 1. Request - Understand the education, purpose, resource and success criteria for content 2. Create - Determine access and workflow for content 3. Manage - Understand ownership and review cycles 4. Retire - Act on thresholds established during the request stage Within each state we will also elaborate as to 1. Why - why would we entertain doing this? 2. How - the steps that are needed to make it happen 3. Impact - what is the net benefit or loss based on the process Over the course of this week, we will dive deep into the stages and the minimal amount of time, effort and process within each to make some meaningful gains in the improvement of user experience and productivity in their search for information. It might be a stretch to say that we can make content governance exciting, but hopefully it can end up being painless and paying dividends. And if you'd like to hear first hand from a customer that is managing their content lifecycle with Oracle WebCenter, be sure to join us on Wednesday for this webcast "ResCare Solves Content Lifecycle Challenges with Oracle WebCenter"!

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• Learning by doing (and programming by trial and error)

  - by AlexBottoni

  How do you learn a new platform/toolkit while producing working code and keeping your codebase clean? When I know what I can do with the underlying platform and toolkit, I usually do this: I create a new branch (with GIT, in my case) I write a few unit tests (with JUnit, for example) I write my code until it passes my tests So far, so good. The problem is that very often I do not know what I can do with the toolkit because it is brand new to me. I work as a consulant so I cannot have my preferred language/platform/toolkit. I have to cope with whatever the customer uses for the task at hand. Most often, I have to deal (often in a hurry) with a large toolkit that I know very little so I'm forced to "learn by doing" (actually, programming by "trial and error") and this makes me anxious. Please note that, at some point in the learning process, usually I already have: read one or more five-stars books followed one or more web tutorials (writing working code a line at a time) created a couple of small experimental projects with my IDE (IntelliJ IDEA, at the moment. I use Eclipse, Netbeans and others, as well.) Despite all my efforts, at this point usually I can just have a coarse understanding of the platform/toolkit I have to use. I cannot yet grasp each and every detail. This means that each and every new feature that involves some data preparation and some non-trivial algorithm is a pain to implement and requires a lot of trial-and-error. Unfortunately, working by trial-and-error is neither safe nor easy. Actually, this is the phase that makes me most anxious: experimenting with a new toolkit while producing working code and keeping my codebase clean. Usually, at this stage I cannot use the Eclipse Scrapbook because the code I have to write is already too large and complex for this small tool. In the same way, I cannot use any more an indipendent small project for my experiments because I need to try the new code in place. I can just write my code in place and rely on GIT for a safe bail-out. This makes me anxious because this kind of intertwined, half-ripe code can rapidly become incredibly hard to manage. How do you face this phase of the development process? How do you learn-by-doing without making a mess of your codebase? Any tips&tricks, best practice or something like that?

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• eSTEP Newsletter for October 2013 Now Available

  - by Cinzia Mascanzoni

  The October'13 issue of our Newsletter is now available. The issue contains information on the following topics: Oracle Open World Summary Oracle Cloud: Oracle Engineered Systems Oracle Database and Middleware Oracle Applications and Software as a Service Oracle Industries Oracle Partners and the "Internet of Things" JavaOne News MySQL News Corporate News Create Your HR Strategic Vision at Oracle HCM World Oracle Database Protection Redefined A Preview: Oracle Database Backup Logging Recovery Appliance Oracle closed Tekelec acquisition Congratulations to ORACLE TEAM USA! Tech sectionARC M6 Oracle's SPARC M6 Oracle SuperCluster M6-32 - Oracle’s Most Scalable Engineered System Oracle Multitenant on SPARC Servers and Oracle Solaris Oracle Database 12c Enterprise Edition: Plug into the Cloud Oracle In-Memory Database Cache Oracle Virtual Compute Appliance New Benchmark-Results published (Sept. 2013) Video Interview: Elasticity, the Biggest Challenge Facing Data Centers Today Tech blog Announcing New Sun Storage 2500-M2 Drives SPARC Product Line Update ZFS RAID Calculator v6 What ships with ODA X3-2? Tech Article: Oracle Multitenant on SPARC Servers and Oracle Solaris New release of Sun Rack II capacity calculator available Announcing: Oracle Solaris Cluster Product Bulletin, September 2013 Learning & events Planned TechCasts Quarterly Partner Update Live Webcast: Simplify and Accelerate Oracle Database deployment with Oracle VM Templates Join us for OTN's Virtual Developer Day - Harnessing the Power of Oracle WebLogic and Oracle Coherence. Learn from OOW 2013 what is going on in Virtualization How to Implementing Early Arriving Facts in ODI, Part I and Part II: Proof of Concept Overview Multi-Factor Authentication in Oracle WebLogic Using multi-factor authentication to protect web applications deployed on Oracle WebLogic. If Virtualization Is Free, It Can't Be Any Good—Right? Looking beyond System/HW SOA and User Interfaces Overcoming the challenges to developing user interfaces in a service oriented References Vodafone Romania Improves Business Agility and Customer Satisfaction, with 10x Faster Business Intelligence Delivery and 12x Faster Processing Emirates Integrated Telecommunications Captures 47% Market Share in a Competitive Market, Thanks to 24/7 Availability Home Credit and Finance Bank Accelerates Getting New Banking Products to Market Extra A Conversation with Java Champion Johan Vos You can find the Newsletter on our portal under eSTEP News ---> Latest Newsletter. You will need to provide your email address and the pin below to get access. Link to the portal is shown below. URL: http://launch.oracle.com/ PIN: eSTEP_2011 Previous published Newsletters can be found under the Archived Newsletters section and more useful information under the Events, Download and Links tab.

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• Partners - Steer Clear of the Unknown with Oracle Enterprise Manager12c and Plug-in Extensibility

  - by Get_Specialized!

  Imagine if you just purchased a new car and as you entered the vehicle to drive it home and you found there was no steering wheel. And upon asking the dealer you were told that it was an option and you had a choice now or later of a variety of aftermarket steering wheels that fit a wide variety of automobiles. If you expected the car to already have a steering wheel designed to manage your transportation solution, you might wonder why someone would offer an application solution where its management is not offered as an option or come as part of the solution... Using management designed to support the underlying technology and that can provide management and support  for your own Oracle technology based solution can benefit your business  a variety of ways: increased customer satisfaction, reduction of support calls, margin and revenue growth. Sometimes when something is not included or recommended , customers take their own path which may not be optimal when using your solution and has later impact on the customers satisfaction or worse a negative impact on their business. As an Oracle Partner, you can reduce your research, certification, and time to market by selecting and offering management designed, developed, and supported for Oracle product technology by Oracle with Oracle Enterprise Manager 12c. For partners with solution specific management needs or seeking to differentiate themselves in the market, Enterprise Manager 12c is extensible and provides partners the opportunity to create their own plug-ins as well as a validation program for them.  Today a number of examples by partners are available and Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} more on the way from such partners as NetApp for NetApp storage and Blue Medora for VMware vSphere. To review and consider further for applicability to your solution, visit  the Oracle PartnerNetwork KnowledgeZone for Enterprise Manager under the Develop Tab http://www.oracle.com/partners/goto/enterprisemanager

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• Two New CRM USER Communities just launched

  - by Divya Malik

  Here comes an announcement from Chris Gallen, from our Support Services team. For those of you who are EBS CRM users, here are two new recently launched communities that are now available to discuss topics that are important to you. These communities are for Sales & Marketing and  Telesales  The Sales & Marketing community is open to discuss a wide range of topics from Oracle Sales, Sales Online, Territory Management, Partner Management, Leads Management, Sales Offline, Sales for Handhelds, Sales Foundation, and Oracle Marketing. Some possible topics include Oracle Sales Implementations, TCA and DQM Integrations, Territory Management Setups and Definitions, Product Catalog Integrations, Sales Forecasting, Lead and Opportunity management, Sales Manager and Sales User responsibilities and Reports, Resource Management including Roles and Groups, Oracle Sales Personalizations, Concurrent Requests for Sales Reps and Sales Manager Dashboards, Integration with Quoting, Proposals, General Ledger, Advanced Product Catalog, CRM Resource Administration, etc. The Telesales community is available to discuss topics such as Customer/Org/Person/Party Relationships, TCA/DQM Integration, Lead and Opportunity Management, Universal Work Queue, Universal Search Features, Purchase Items/Product Integration, eBusiness Center Setup Issues, Interactions, Tasks and Notes Integrations, and Form Personalizations. How Can You Get Started? Here are the two ways to get engaged. A) Click here to access all our communities  OR B) My Oracle Support as follows: Log into My Oracle Support (Flash or Classic).                                                                                                                           Click the "Community" link at the top of the page. Click [Enter Here] on the following page. Select the community from the "My Communities" list on the top-left. Take advantage TODAY!

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• Powerful Lessons in Data from the Presidential Election

  - by Christina McKeon

  Now that we’ve had a few days to recover from the U.S. presidential election, it’s a good time to take a step back from politics and look for the customer experience lessons that we can take away. The most powerful lesson is that when you know more about your base, you will have an advantage over your competition. That advantage will translate into you winning and your competition losing. Michael Scherer of TIME was given access to Obama’s data analysts two days before the election. His account is documented in Inside the Secret World of the Data Crunchers Who Helped Obama Win. What we learned from Scherer’s inside view is how well Obama’s team did in getting the right data, analyzing it, and acting on it. This data team recognized how critical it was to break down data silos within the campaign. As Scherer noted, they created “a single system that merged information from pollsters, fundraisers, field workers, consumer databases, and social-media and mobile contacts with the main Democratic voter files in the swing states.” The Obama analysis was so meticulous that they knew which celebrity and which type of celebrity event would help them maximize campaign contributions. With a single system, their data models became more precise. They determined which messages were more successful with specific demographic groups and that who made the calls mattered. Data analysis also led to many other changes in Obama’s campaign including a new ad buying strategy, using social media and applications to tap into supporters’ friends, and using new social news sites. While we did not have that same inside view into Romney’s campaign, much of the post-mortem coverage indicates that Romney’s team did not have the right analysis. As Peter Hamby of CNN wrote in Analysis: Why Romney Lost, “Romney officials had modeled an electorate that looked something like a mix of 2004 and 2008….” That historical data did not account for the changing demographics in the U.S. Does your organization approach data like the Obama or Romney team? Do you really know your base? How well can you predict what is going to happen in your business? If you haven’t already put together a strategy and plan to know more, this week’s civics lesson is a powerful reason to do it sooner rather than later. Your competitors are probably thinking the same thing that you are!

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• Taking a Chomp out of a (Social Network) Product Hype

  - by kellsey.ruppel

  Andrew Kershaw, Senior Director Oracle Social Network Product Development, speaks about Oracle Social Network One of our competitors is being very aggressive with its own developed Social Network add-on, but there should be no doubt in the minds that the Oracle social capabilities available with Fusion CRM stack up well against it. Within the Oracle Cloud, we have announced a product called Oracle Social Network. That technology is pre-integrated into Fusion Applications, enabling your customer to build a collaborative and social enterprise (without all the noise!). Oracle Social Network is designed together with our Fusion Applications. It is very conveniently pre-integrated with CRM, HCM, Financials, Projects, Supply Chain, and the Fusion family. But what's even better is that the individual teams can take a considered approach to what they are trying to achieve within the collaboration process and the outcome they are trying to enable. Then they can utilize the network and collaboration tools to support that result. And there's more! The Fusion teams can design social interactions that bridge across and outside their individual product lines because we have more than just a product line and they know they have the social network to connect them. I know we have a superior product, but it is our ability to understand and execute across the enterprise that will enable us to deliver a much more robust and capable platform in the short term than our competitor can. We have built a product specifically designed for enterprise social collaboration which is not the same for the competition. We have delivered a much more effective solution - one in which individuals can easily collaborate to get results, while being confident that they know who has access to their information. Our platform has been pre-built to cross the company boundaries and enable our customers to collaborate, not just with their customers, but with their partners and suppliers as well. So Fusion addresses the combination of the enterprise application suite with enterprise collaboration and social networking. Oracle Social Network already has a feature function advantage over our competitor's tool providing a real added value to the employees. Plus Oracle has the ability to execute in a broad enterprise and cross-enterprise way that our competitors cannot. We have the power of a tool that provides the core social fabric across all of the applications, as well as supporting enterprise collaboration. That allows us to provide intelligent business insight, connections, and recommendations that our competitor simply can't. From our competitors, customers get integration for Sales; they get integration for Service, but then they have to integrate every other enterprise asset that they have by themselves. With Oracle, we are doing the integration. Fusion Applications will be pre-integrated, and over time, all of the applications in the business suite, including our Applications Unlimited and specialist industry applications, will connect to the Oracle Social Network. I'm confident these capabilities make Oracle Social Network the only collaboration platform on which to deliver the social enterprise.

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• Moms on Mobile: Are They Way Ahead of You?

  - by Mike Stiles

  You may have no idea how much and how fast moms are embracing mobile. Of all the demographics that can be targeted by marketers, moms have always been at or near the top of the list. And why not? They’re running households, they’re all over town, they’re making buying decisions, and they’re influencing family and friends. They, out of necessity, become masters of efficiency and time management. So when a technology tool, like mobile, comes along that assists with that efficiency and time management, we would obviously expect them to take advantage of it. So if it’s obvious, why are so many big, sophisticated brands left choking on the dust of moms who have zoomed past them in the adoption of mobile, and social on mobile? Let’s break down some hard truths as presented by a Mojiava report: -Moms spend 6.1 hours per day on average on their smartphones – more than magazines, TV or radio. -46% took action after seeing a mobile ad. -51% self-identify as “addicted” to their smartphone. -Households with an income of $25K-$50K have about the same mobile penetration among moms as those with incomes of $50K-$75K. So mobile is regarded as a necessity for middle-class moms. -Even moms without smartphones spend 2.5 hours on average per day on some connected mobile device. -Of moms with such devices, 9.8% have an iPad, 9.5% a Kindle and 5.7% an iPod Touch. -Of tablet-owning moms, 97% bought something using their tablet in the last month. -31% spend over 10 hours per week on their tablet, but less than 2 hours per week on their PCs. -62% of connected moms use shopping apps. -46% want to get info on their mobile while in a store. -Half of connected moms use social on their mobile. And they’re engaged. 81% are brand fans, 86% post updates, and 84% comment. If women and moms are one of your primary targets and you find yourself with no strong social channels where content is driving engagement and relationship-building, with sites not optimized for mobile, or with no tablet or smartphone apps, you have been solidly left behind by your customers and prospects. And their adoption of mobile and social on mobile is only exponentially speeding up, not slowing down. How much sense does it make when your customer is ready to act on your mobile ad, wants to user your iPad app to buy something from you, wants to be your fan on Facebook, wants to get messages and deals from you while they’re in your store…but you’re completely absent? I’ll help you cheat on the test by giving you the answer…no sense at all. Catch up to momma.

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