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  • WebCenter News, Best Practices & Resources: Check Out the Latest Oracle WebCenter Newsletter

    - by Christie Flanagan
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Check out the latest edition of the Oracle Information InDepth Newsletter featuring the latest Oracle WebCenter news, best practices and resources. In this issue, you’ll find: Five best practices for application integration from Oracle expert, John Brunswick A video demonstrating how to employ the advanced segmentation and targeting features in Oracle WebCenter Sites The latest webcasts and events on how to engage your customers and empower your business with Oracle WebCenter Want to get the newsletter delivered directly to your inbox? Subscribe here.

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  • Get Ready for Anytime, Anywhere Engagement

    - by Christie Flanagan
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Are you ready for 2015?  According to IDC, 2015 is the year when more users are projected to access the internet using mobile devices than with PC’s or other wired devices.  It’s no doubt that mobile devices are a critical means of communication today, and are on track to become increasingly more important in the coming years. However, device formats are so varied that delivering a mobile web experience that will engage site visitors and enhance your brand can be a daunting task. Solutions that empower organizations to easily extend their web presence to the mobile channel, while saving significant time and effort in managing mobile sites, are now essential in our ever connected mobile world. So what are some of the things organizations should look for in such a solution? Mobile device form factors, networks, protocols, and browsers vary widely, and reformatting web content for thousands of different device and software combinations is a prohibitive task. An effective mobile solution can make this process seamless by automatically formatting designated web content for mobile delivery.  By automatically detecting a site visitor’s device configuration, the selected web content can be sized and formatted for optimal display on that particular device. This can save tremendous time involved in building, formatting, and maintaining individual websites or mobile applications for different mobile devices. It’s not enough to simply support the thousands of different mobile device types that are out there. It’s also critical to make it easy for marketers and other business users to manage mobile sites and mobile content. Those responsible for maintaining an organization’s web and mobile experiences need the ability to edit content using rich text editor tools and then preview that content directly in the context of the mobile website and the traditional website, ideally from the same business user interface. Powerful capabilities such as these make managing the web experience for mobile devices easy, even with frequently changing content, across a multitude of different devices. This saves tremendous time involved in building, formatting, and maintaining individual websites or mobile applications for different mobile devices. When content or business needs change, the business user needs only to change site content once, and it is seamlessly deployed to the web and all mobile channels.Geo-location is another critical input to making the online experience engaging and relevant for web visitors who are increasingly mobile. A mobile solution should enable use of device GPS data to deliver location-based content and services to mobile website visitors. Organizations can provide mobile site visitors with location-sensitive search results, location-based offers and recommendations, integration of maps and directions into site content, and much more – all critical for meeting the needs of those on the go.To hear more about how mobile is changing the game, check out our recent webcast with Ted Schadler, Vice President, Principal Analyst, Forrester, where he discussed why mobile is the new face of engagement, or learn more about how to extend your web presence to the mobile channel with Oracle WebCenter Sites and Oracle WebCenter Sites Mobility Server.

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  • Leading Analyst Firm Positions Oracle in Leaders Quadrant for Web Content Management

    - by Christie Flanagan
    Gartner, Inc. has named Oracle a Leader in its latest “Magic Quadrant for Web Content Management.” Gartner’s Magic Quadrants position vendors within a particular quadrant based on their completeness of vision and their ability to execute on that vision. According to Gartner, “WCM plays an increasingly important role in business performance. It has become the central point of coordination for initiatives involving the enterprise's online presence, and these initiatives have become more sophisticated and more important to enterprises' business strategies. Thus, WCM is key for organizations wishing to execute a strategy of OCO (online channel optimization) that embraces areas such as customer experience management, e-commerce, digital marketing, multichannel marketing and website consolidation.” Gartner continued, “Leaders should drive market transformation. Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clear vision and a thorough appreciation of the broader context of OCO. They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are aware of the ecosystem in which their offerings need to fit. Leaders can: demonstrate enterprise deployments’ offer integration with other business applications and content repositories; provide a vertical-process or horizontal-solution focus.” Oracle WebCenter, the engagement platform powering exceptional experiences for customers, employees and partners, connects people and information by bringing together the most complete portfolio of portal, Web experience management, content, social, and collaboration technologies into a single integrated product suite. Oracle WebCenter also provides the foundation for Oracle Fusion Middleware and Oracle Fusion Applications to deliver a next-generation user experience.  To see the latest reports, webcasts and demonstrations about Oracle's web experience management solution, Oracle WebCenter Sites, please visit our Connected Customer Experience Resource Center.

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  • Segmentation and Targeting: Your Tools for Personalizing the Online Customer Experience

    - by Christie Flanagan
    In order to deliver the kind of personalized and engaging online experiences that customers expect today, look to segmentation and targeting.  Segmentation is the practice of dividing your site visitors into distinct groups based on shared characteristics or behavior – for example, a segment may consist of site visitors who have visited pages related to certain product type, or they may consist of visitors within the same age group or geographic area.  The idea is that those within a segment are more likely to have common needs, problems or interests that can be served by your business. Targeting is the process by which the most relevant content, whether an article promotion or other piece of content, is delivered to your visitors based on their segment membership. Segmentation and targeting are used to drive greater engagement on your web presence by delivering content to your site visitors that is tailored to their interests, behavior or other attributes.  You may have a number of different goals for your segmentation and targeting efforts: Up-sell or cross-sell to your customers Conduct A/B testing on your offers and creative Offer discounts, promotions or other incentives for the time and duration that you specify Make is easier to find relevant information about products and services Create premium content model There are two different approaches you can take toward segmentation and targeting for you online customer experience initiatives. The first is more of a manual process, in which marketers manage the process of determining which segments to create and which content to target to those segments. The benefit of this approach is that it gives marketers a high level of control over the whole process which works well when you have a thorough understanding of your segments and which content is most likely to serve their needs.  Tools for marketer managed segmentation and targeting are often built right in to your WEM platform, as they are with Oracle WebCenter Sites. The downside is that the more segments and content that you have, the more time consuming and complicated in can be to manage manually.The second approach relies on predictive intelligence to automate the segmentation and targeting process.  This allows optimization of the process to occur in real time. This approach helps reduce the burden of manual segmentation and targeting and can result in new insights into segments that you may never have thought of on your own.  It also provides you with the capability to quickly test new offers and promotions on your site.  Predictive segmentation and targeting can be achieved by using Oracle WebCenter Sites and Oracle Real-Time Decisions together. *****Get a taste for how Oracle WebCenter Sites and Oracle Real-Time Decisions combine to deliver powerful capabilities for predictive segmentation and targeting by watching this on demand webcast introducing Oracle WebCenter Sites 11g or by reading IDC’s take on the latest release of Oracle’s web experience management solution.  Be sure to return to the Oracle WebCenter blog on Thursday for a closer look at how to optimize the online customer experience using these two products together.

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  • Creating Engaging Online Experiences is Easy and Intuitive for Marketers with Oracle WebCenter Sites 11g

    - by Christie Flanagan
    Last month, we announced the availability of Oracle WebCenter Sites 11g, the latest release of our web experience management solution. This new release is really geared toward enabling marketers and business users to drive customer acquisition and brand loyalty by simplifying the whole process of creating, managing and optimizing engaging online experiences.  To show you just how this works, we’ve created the video below which takes you through the tasks a typical marketer might execute using Oracle WebCenter Sites to manage their online presence -- everything from page editing to page creation, right on through to optimizing the mobile experience and moderating user-generated comments and reviews is covered here. I hope this video has give you a flavor for just how easy and intuitive it is for marketers and other business users to manage engaging and interactive online experiences using Oracle WebCenter Sites.  To see more about the new release, please check out the recording of our launch webcast. On Demand Webcast - Introducing Oracle WebCenter Sites: Transforming the Online Experience Enabling marketers and business users is a key requirement for creating and managing contextually relevant, social, and interactive online experiences. Oracle WebCenter Sites transforms the online experience into one that is simple and intuitive to manage as a content contributor, encourages interaction between site visitors and their social networks, and provides marketers with automated targeting options for optimizing online engagement. View this webcast now to learn more.

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  • You Can Deliver an Engaging Online Experience Across All Phases of the Customer Journey

    - by Christie Flanagan
    Engage. Empower. Optimize. Today’s customers have higher expectations and more choices than ever before.  To succeed in this environment, organizations must deliver an engaging online experience that is personalized, interactive and consistent across all phases of the customer journey. This requires a new approach that connects and optimizes all customer touch points as they research, select and transact with your brand.  Oracle WebCenter Sites combines with other customer experience applications such as Oracle ATG Commerce, Oracle Endeca, Oracle Real-Time Decisions and Siebel CRM to deliver a connected customer experience across your websites and campaigns. Attend this Webcast to learn how Oracle WebCenter: Works with Oracle ATG Commerce and Oracle Endeca to deliver consistent and engaging browsing, shopping and search experiences across all of your customer facing websites Enables you to optimize the performance of your online initiatives through integration with Oracle Real-Time Decisions for automated targeting and segmentation Connects with Siebel CRM to maintain a single view of the customer and integrate campaigns across channels Register now for the Webcast.

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  • What Do Your Customers Want in an Online Experience?

    - by Christie Flanagan
    In a time where customers have an increasing number of choices and an increasing level of control over their relationships with brands, what matters most is engagement. In order to engage your customers online, you need to provide them with a relevant, interactive and multichannel experience.  Check out this video to see the kind of engaging online experience that Oracle WebCenter can power for your customers. Want to learn more?  Visit our Connected Customer Experience Resource Center to: See a demonstration of how easy it is for marketers and other non–technical business users to create and manage online experiences like the one above with Oracle WebCenter Sites Hear Ancestry.com describe how they use Oracle WebCenter Sites to deliver an online experience that converts site visitors into customers and keeps them coming back to learn more about their family histories Hear what analysts are saying about the exciting new and enhanced web experience management capabilities in Oracle WebCenter Sites 11g

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  • Meet the WebCenter Product Marketing Team!

    - by Kellsey Ruppel
    As we wrap up this week recapping all the great things that happened at Oracle OpenWorld, we thought we'd share with our community the faces behind this blog and the Oracle WebCenter Product Marketing team! With the majority of the team working remotely, OpenWorld is the one time we are all together for an entire week. L to R: Lance Shaw (WebCenter Content), Christie Flanagan (WebCenter Sites), Peggy Chen (leads WebCenter product marketing), Kellsey Ruppel (WebCenter Portal & Oracle Social Network), & Michael Snow (WebCenter Suite).

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  • Opacity CSS not working in IE8

    - by Alistair Christie
    I'm using CSS to indicate the trigger text for a jQuery slide-down section: i.e. when you hover over the trigger text the cursor changes to a pointer and the opacity of the trigger text is reduced to indicate that the text has a click action. This works fine in Firefox and Chrome, but in IE8 the opacity doesn't change. I've tried a variety of CSS settings without any success. For example HTML: <h3 class="slidedownTrigger">This is the trigger text</h3> CSS: .slidedownTrigger {     cursor: pointer;     -ms-filter: “progid:DXImageTransform.Microsoft.Alpha(Opacity=75)”;     filter: alpha(opacity=75);     -khtml-opacity: 0.75;     -moz-opacity: 0.75;     opacity: 0.75; } What's stopping IE changing the opacity? Note: I've tried this on a variety of different elements, swapping round the order of the CSS statements, and just using the IE ones on their own. I've also tried using -ms-filter: "alpha(opacity=75)"; but with no success. I've run out of things to try to get opacity modification working in IE8. Any ideas?

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  • jQuery: How do I stop the page being displayed until it's been processed?

    - by Alistair Christie
    I'm using jQuery to modify the style of some pages in a large set of existing Web pages. This works, but the problem I have is that, for longer pages, the page is briefly visible with the wrong styles before the javascript kicks in and transforms the page. I'm using this kind of thing (the alerts are just to emphasize the problem): $(document).ready(function(){ ... alert("at this point the page is visible unstyled"); $('body').addClass('myStyle'); alert("now page looks like I want it to"); ... } How do I prevent the browser from displaying the page until $(document).ready(function() completes?

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  • 9 Ways Facebook Monetization Could Change Your Marketing

    - by Mike Stiles
    Think Facebook monetization isn’t a head game? Imagine creating something so functional, fun and addictive you literally amass about 1/7th of the planet’s population as an audience. You have 1 billion users that use it at least once a month. But analysts and marketers look at what you’ve done and say, “eh…not good enough.” What if you had a TV show that garnered 1/7 of Earth’s population as an audience? How much would a spot cost? And how fast would marketers write that check, even without the targeting and engagement analytics Facebook offers? Having already changed the marketing landscape forever, if you’re Facebook’s creator, you’d have to be scratching your head and asking, “Wow, what more does a product need to do?” Facebook’s been busy answering that very question with products and betas that will likely directly affect your brand’s strategy. Item 1: Users can send physical gifts to friends through Facebook based on suggestions from user data. A giant step toward the potential power of social commerce. Item 2: Users can pay $7 to promote posts for higher visibility. Individual users, not just marketers, are being leveraged as a revenue stream. Not impressive enough? There’s also the potential Craigslist killer Facebook Marketplace. Item 3: Mobile ads. 600 million+ access Facebook on smartphones. According to the company, half of the $1 million a day generated by Sponsored Stories as of late June was coming from mobile. Ads in News Feeds seen on mobile had click-through rates 23x higher than on desktop News Feeds or the right side panel. Item 4: App developers can buy install ads that show up in mobile News Feeds so reliance on discovery in app stores is reduced. Item 5: Want your posts seen by people who never liked your Page? A test began in August where you could appear in non-fans’ News Feeds on both web and mobile. Item 6: How about an ability to use Facebook data to buy ads outside of Facebook? A mobile ad network is being tested to get your targeted messages on non-Facebook apps and sites surfaced on devices. Item 7: Facebook Collections, Facebook’s answer to Pinterest. Users can gather images of desired products and click through to the retailer to buy. Keep focusing on your imagery. Item 8: Facebook Offers, Facebook’s answer to the Groupons and Living Socials of the world. You can send deals to your fans’ News Feeds. Item 9: Facebook Exchange lets you track what fans do on Facebook and across the entire Web. Could lead to a Facebook ad network leveraging Facebook users and data but not limiting exposure to the Facebook platform. Marketers are seeing increasing value in Facebook (and Twitter for that matter).  But as social grows and adjusts, will marketing budgets aimed in that direction grow and adjust accordingly, and within a reasonable time frame? @mikestilesPhoto Christie Merrill/stock.xchng

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  • Do MORE with WebCenter

    - by Michael Snow
    We’ve been extremely busy here on the Oracle WebCenter team. We hope that you’ve all be keeping up with the interesting news each week. Last week was jammed full of GartnerPCC and Gartner360 buzz. If you missed any of the highlights – be sure to check out both Kellsey’s post from last week: Gartner PCC: A Shovel & Some Ah-Ha's and Christie’s overview of Loren Weinberg’s PCC presentation: "Here Today, Gone Tomorrow: Engage Your Customers or Lose Them"  . This week, we’ll be focusing on “Doing More with WebCenter” leading up to a great webcast scheduled for Thursday, March 22 (invite and registration link below). This is the 2nd in a series of 3 webcasts dedicated to expanding the understanding of the full capabilities of WebCenter. Yes – that might mean that you are not getting the full benefits of the software you already own or the expansion potential via upgrade to the full WebCenter Suite Plus. Tune in on Thursday 10 a.m. PT / 1 p.m. ET.  ++++++++++++++ Want to be a Speaker at Oracle OpenWorld 2012? Oracle Open World planning has already kicked off. We know that it is only March and next October is far in the distance. But planning has already started for Oracle OpenWorld 2012. So if you want to be a speaker and propose your own session for this year's event in San Francisco on September 30th - October 4th, starting thinking now!  The annual OpenWorld Call for Papers is now open until April 9th! All of the details to submit a paper are available here. Of course, the WebCenter team here is interested in sessions including case studies, thought-leadership, customer stories around any of the Oracle WebCenter solutions, but the Call for Papers is open to all Oracle topics. When submitting your topic, be sure to describe what you plan to discuss and the value of the presentation to other attendees. Sell your session, because there will be a lot of competition to be selected.  Bonus News: Speakers for selected sessions receive a complimentary full conference pass! Get your papers in and we'll see you in San Francisco! ~~~~~~~~~~~~~~~~~~~~~~ Webcast Series: Do More with Oracle WebCenter - Expand Beyond Content Management Enable Employees, Partners, and Customers to Do More with Your Content Dear [FIRSTNAME] [LASTNAME],-- Did you know that, in addition to content management, Oracle WebCenter now also includes comprehensive portal, composite application, collaboration, and Web experience management capabilities? Join us for this Webcast and learn how you can provide a new level of user engagement. Learn how Oracle WebCenter: Drives task-specific application data and content to a single screen for executing specific business processes Enables mixed internal and external environments where content can be securely shared and filtered with employees, partners, and customers, based upon role-based security Offers Web experience management, driving contextually relevant, social, and interactive online experiences across multiple channels Provides social features that enable sharing, activity feeds, collaboration, expertise location, and best-practices communities Learn how to do more with Oracle WebCenter. Register now for the Webcast. Register Now Join us for the second Webcast in the series "Do More With Oracle WebCenter". March 22, 2012 10 a.m. PT / 1 p.m. ET Presented by: Michelle Huff Senior Director, WebCenter Product Management, Oracle Greg Utecht Project Manager,IT Operations,TIES Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Contact Us | Legal Notices | Privacy Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States

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  • Gartner PCC: A Shovel & Some Ah-Ha's

    - by kellsey.ruppel
    When Gartner Vice President and leading analyst Whit Andrews kicked off the Gartner Portals, Content & Collaboration Summit on Monday, March 12 at the Gaylord Palms in Orlando, FL by bringing a shovel to the stage, eyebrows raised and a few thoughts went through my head. Either this guy plans to go help the construction workers outside construct that new pool at the Gaylord or he took a wrong turn and is at the wrong conference. Oh and how did he get that shovel through airport security? As Whit explained more his objective became more clear…take everything anyone has ever told you about portals and throw it out the window, as portals have evolved and times they are most certainly changing. The future Web is here, available not only on browsers but also via a broad spectrum of access points, including automobiles, consumer electronics and more and more mobile devices. Not merely prevalent, the future Web is also multimedia-driven and operates in real time, driven by mobility, social media, streaming video and other dynamic services. Applications and user experiences are in the midst of an evolution — from the early, simple mobile Web models to today’s Web 2.0 mobile apps and, ultimately, to a world of predominantly Web apps. Additionally, cloud services will forever change how portals and user experience are designed, built, delivered, sourced and managed. So what does this mean for you? Today’s organizations need software that will enable them to not just do their jobs, but to do it in a way that is familiar and easy for them.  What does this mean for IT? Use software and technology as an enabler, not as a roadblock. Overall, we had a great week in Orlando learning about how to improve the user experience, manage content explosion, launch social initiatives, transition to mobile environments and understand cloud and SaaS options.  We had some great conversations throughout the conference and at the Oracle booth. Lots of demonstrations were given of Oracle WebCenter Sites and Oracle Social Network. And as Christie mentioned earlier this week, our Vice President of Product Management and Strategy for WebCenter Loren Weinberg presented on the topic of customer engagement and talked about how organization’s relationships with their customers have fundamentally changed today and the resulting impact that has on their priorities.  Loren also talked about the importance of customer engagement, why that matters now more than ever, and what you can do to help your company or organization succeed in this new world. The question asked in every keynote and session was a simple one: What is your “ah-ha” moment? I personally had quite a few, some of which I’ve captured below. 70% of internal social initiatives eventually fail. By 2014, refusing to communicate with consumers via social media will be as harmful as ignoring emails/phone calls is today. Customer engagement = multi-channel + social & interactive + personal & relevant + optimized. If people choose to talk about your product/company/service, it's because it's remarkable. -- Seth Godin's keynote (one of the highlights of the conference!) The Web will become the primary method used for delivering content and applications to mobile devices. By 2015, 20% of smart phone users worldwide will conduct commerce using context-enriched services on a weekly basis.  86% of customers will pay more for a better customer experience. 6 P's of Quality User Experience. Product. Enabled by: People, Patterns, Process, Profit, Priorities. Did you attend the Gartner Summit? What were your ah-ha moments?

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  • Rapid Evolution of Society & Technology

    - by Michael Snow
    We caught up with Brian Solis on the phone the other day and Christie Flanagan had a chance to chat with him and learn a bit more about him and some of the concepts he'll be addressing in our Social Business Thought Leaders Webcast on Thursday 12/13/12. «--- Interview with Brian Solis  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast- mso-fareast-theme-font:minor-latin; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Be sure and register for this week's webcast ---» ------------------- Guest post by Brian Solis. Reposted (Borrowed) from his posting of May 24, 2012 Dear [insert business name], what’s your promise? - Brian Solis You say you want to get closer to customers, but your actions are different than your words. You say you want to “surprise and delight” customers, but your product development teams are too busy building against a roadmap without consideration of the 5th P of marketing…people. Your employees are your number one asset, however the infrastructure of the organization has turned once optimistic and ambitious intrapreneurs into complacent cogs or worse, your greatest detractors. You question the adoption of disruptive technology by your internal champions yet you’ve not tried to find the value for yourself. You’re a change agent and you truly wish to bring about change, but you’ve not invested time or resources to answer “why” in your endeavors to become a connected or social business. If we are to truly change, we must find purpose. We must uncover the essence of our business and the value it delivers to traditional and connected consumers. We must rethink the spirit of today’s embrace and clearly articulate how transformation is going to improve customer and employee experiences and relationships now and over time. Without doing so, any attempts at evolution will be thwarted by reality. In an era of Digital Darwinism, no business is too big to fail or too small to succeed. These are undisciplined times which require alternative approaches to recognize and pursue new opportunities. But everything begins with acknowledging the 360 view of the world that you see today is actually a filtered view of managed and efficient convenience. Today, many organizations that were once inspired by innovation and engagement have fallen into a process of marketing, operationalizing, managing, and optimizing. That might have worked for the better part of the last century, but for the next 10 years and beyond, new vision, leadership and supporting business models will be written to move businesses from rigid frameworks to adaptive and agile entities. I believe that today’s executives will undergo a great test; a test of character, vision, intention, and universal leadership. It starts with a simple, but essential question…what is your promise? Notice, I didn’t ask about your brand promise. Nor did I ask for you to cite your mission and vision statements. This is much more than value propositions or manufactured marketing language designed to hook audiences and stakeholders. I asked for your promise to me as your consumer, stakeholder, and partner. This isn’t about B2B or B2C, but instead, people to people, person to person. It is this promise that will breathe new life into an organization that on the outside, could be misdiagnosed as catatonic by those who are disrupting your markets. A promise, for example, is meant to inspire. It creates alignment. It serves as the foundation for your vision, mission, and all business strategies and it must come from the top to mean anything. For without it, we cannot genuinely voice what it is we stand for or stand behind. Think for a moment about the definition of community. It’s easy to confuse a workplace or a market where everyone simply shares common characteristics. However, a community in this day and age is much more than belonging to something, it’s about doing something together that makes belonging matter The next few years will force a divide where companies are separated by intention as measured by actions and words. But, becoming a social business is not enough. Becoming more authentic and transparent doesn’t serve as a mantra for a renaissance. A promise is the ink that inscribes the spirit of the relationship between you and me. A promise serves as the words that influence change from within and change beyond the halls of our business. It is the foundation for a renewed embrace, one that must then find its way to every aspect of the organization. It’s the difference between a social business and an adaptive business. While an adaptive business can also be social, it is the culture of the organization that strives to not just use technology to extend current philosophies or processes into new domains, but instead give rise to a new culture where striving for relevance is among its goals. The tools and networks simply become enablers of a greater mission You are reading this because you believe in something more than what you’re doing today. While you fight for change within your organization, remember to aim for a higher purpose. Organizations that strive for innovation, imagination, and relevance will outperform those that do not. Part of your job is to lead a missionary push that unites the groundswell with a top down cascade. Change will only happen because you and other internal champions see what others can’t and will do what other won’t. It takes resolve. It takes the ability to translate new opportunities into business value. And, it takes courage. “This is a very noisy world, so we have to be very clear what we want them to know about us”-Steve Jobs ----------------------------------------------------------------- So -- where do you begin to evaluate the kind of experience you are delivering for your customers, partners, and employees?  Take a look at this White Paper: Creating a Successful and Meaningful Customer Experience on the Web and then have a cup of coffee while you listen to the sage advice of Guy Kawasaki in a short video below.   An interview with Guy Kawasaki on Maximizing Social Media Channels 

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  • Toorcon14

    - by danx
    Toorcon 2012 Information Security Conference San Diego, CA, http://www.toorcon.org/ Dan Anderson, October 2012 It's almost Halloween, and we all know what that means—yes, of course, it's time for another Toorcon Conference! Toorcon is an annual conference for people interested in computer security. This includes the whole range of hackers, computer hobbyists, professionals, security consultants, press, law enforcement, prosecutors, FBI, etc. We're at Toorcon 14—see earlier blogs for some of the previous Toorcon's I've attended (back to 2003). This year's "con" was held at the Westin on Broadway in downtown San Diego, California. The following are not necessarily my views—I'm just the messenger—although I could have misquoted or misparaphrased the speakers. Also, I only reviewed some of the talks, below, which I attended and interested me. MalAndroid—the Crux of Android Infections, Aditya K. Sood Programming Weird Machines with ELF Metadata, Rebecca "bx" Shapiro Privacy at the Handset: New FCC Rules?, Valkyrie Hacking Measured Boot and UEFI, Dan Griffin You Can't Buy Security: Building the Open Source InfoSec Program, Boris Sverdlik What Journalists Want: The Investigative Reporters' Perspective on Hacking, Dave Maas & Jason Leopold Accessibility and Security, Anna Shubina Stop Patching, for Stronger PCI Compliance, Adam Brand McAfee Secure & Trustmarks — a Hacker's Best Friend, Jay James & Shane MacDougall MalAndroid—the Crux of Android Infections Aditya K. Sood, IOActive, Michigan State PhD candidate Aditya talked about Android smartphone malware. There's a lot of old Android software out there—over 50% Gingerbread (2.3.x)—and most have unpatched vulnerabilities. Of 9 Android vulnerabilities, 8 have known exploits (such as the old Gingerbread Global Object Table exploit). Android protection includes sandboxing, security scanner, app permissions, and screened Android app market. The Android permission checker has fine-grain resource control, policy enforcement. Android static analysis also includes a static analysis app checker (bouncer), and a vulnerablity checker. What security problems does Android have? User-centric security, which depends on the user to grant permission and make smart decisions. But users don't care or think about malware (the're not aware, not paranoid). All they want is functionality, extensibility, mobility Android had no "proper" encryption before Android 3.0 No built-in protection against social engineering and web tricks Alternative Android app markets are unsafe. Simply visiting some markets can infect Android Aditya classified Android Malware types as: Type A—Apps. These interact with the Android app framework. For example, a fake Netflix app. Or Android Gold Dream (game), which uploads user files stealthy manner to a remote location. Type K—Kernel. Exploits underlying Linux libraries or kernel Type H—Hybrid. These use multiple layers (app framework, libraries, kernel). These are most commonly used by Android botnets, which are popular with Chinese botnet authors What are the threats from Android malware? These incude leak info (contacts), banking fraud, corporate network attacks, malware advertising, malware "Hackivism" (the promotion of social causes. For example, promiting specific leaders of the Tunisian or Iranian revolutions. Android malware is frequently "masquerated". That is, repackaged inside a legit app with malware. To avoid detection, the hidden malware is not unwrapped until runtime. The malware payload can be hidden in, for example, PNG files. Less common are Android bootkits—there's not many around. What they do is hijack the Android init framework—alteering system programs and daemons, then deletes itself. For example, the DKF Bootkit (China). Android App Problems: no code signing! all self-signed native code execution permission sandbox — all or none alternate market places no robust Android malware detection at network level delayed patch process Programming Weird Machines with ELF Metadata Rebecca "bx" Shapiro, Dartmouth College, NH https://github.com/bx/elf-bf-tools @bxsays on twitter Definitions. "ELF" is an executable file format used in linking and loading executables (on UNIX/Linux-class machines). "Weird machine" uses undocumented computation sources (I think of them as unintended virtual machines). Some examples of "weird machines" are those that: return to weird location, does SQL injection, corrupts the heap. Bx then talked about using ELF metadata as (an uintended) "weird machine". Some ELF background: A compiler takes source code and generates a ELF object file (hello.o). A static linker makes an ELF executable from the object file. A runtime linker and loader takes ELF executable and loads and relocates it in memory. The ELF file has symbols to relocate functions and variables. ELF has two relocation tables—one at link time and another one at loading time: .rela.dyn (link time) and .dynsym (dynamic table). GOT: Global Offset Table of addresses for dynamically-linked functions. PLT: Procedure Linkage Tables—works with GOT. The memory layout of a process (not the ELF file) is, in order: program (+ heap), dynamic libraries, libc, ld.so, stack (which includes the dynamic table loaded into memory) For ELF, the "weird machine" is found and exploited in the loader. ELF can be crafted for executing viruses, by tricking runtime into executing interpreted "code" in the ELF symbol table. One can inject parasitic "code" without modifying the actual ELF code portions. Think of the ELF symbol table as an "assembly language" interpreter. It has these elements: instructions: Add, move, jump if not 0 (jnz) Think of symbol table entries as "registers" symbol table value is "contents" immediate values are constants direct values are addresses (e.g., 0xdeadbeef) move instruction: is a relocation table entry add instruction: relocation table "addend" entry jnz instruction: takes multiple relocation table entries The ELF weird machine exploits the loader by relocating relocation table entries. The loader will go on forever until told to stop. It stores state on stack at "end" and uses IFUNC table entries (containing function pointer address). The ELF weird machine, called "Brainfu*k" (BF) has: 8 instructions: pointer inc, dec, inc indirect, dec indirect, jump forward, jump backward, print. Three registers - 3 registers Bx showed example BF source code that implemented a Turing machine printing "hello, world". More interesting was the next demo, where bx modified ping. Ping runs suid as root, but quickly drops privilege. BF modified the loader to disable the library function call dropping privilege, so it remained as root. Then BF modified the ping -t argument to execute the -t filename as root. It's best to show what this modified ping does with an example: $ whoami bx $ ping localhost -t backdoor.sh # executes backdoor $ whoami root $ The modified code increased from 285948 bytes to 290209 bytes. A BF tool compiles "executable" by modifying the symbol table in an existing ELF executable. The tool modifies .dynsym and .rela.dyn table, but not code or data. Privacy at the Handset: New FCC Rules? "Valkyrie" (Christie Dudley, Santa Clara Law JD candidate) Valkyrie talked about mobile handset privacy. Some background: Senator Franken (also a comedian) became alarmed about CarrierIQ, where the carriers track their customers. Franken asked the FCC to find out what obligations carriers think they have to protect privacy. The carriers' response was that they are doing just fine with self-regulation—no worries! Carriers need to collect data, such as missed calls, to maintain network quality. But carriers also sell data for marketing. Verizon sells customer data and enables this with a narrow privacy policy (only 1 month to opt out, with difficulties). The data sold is not individually identifiable and is aggregated. But Verizon recommends, as an aggregation workaround to "recollate" data to other databases to identify customers indirectly. The FCC has regulated telephone privacy since 1934 and mobile network privacy since 2007. Also, the carriers say mobile phone privacy is a FTC responsibility (not FCC). FTC is trying to improve mobile app privacy, but FTC has no authority over carrier / customer relationships. As a side note, Apple iPhones are unique as carriers have extra control over iPhones they don't have with other smartphones. As a result iPhones may be more regulated. Who are the consumer advocates? Everyone knows EFF, but EPIC (Electrnic Privacy Info Center), although more obsecure, is more relevant. What to do? Carriers must be accountable. Opt-in and opt-out at any time. Carriers need incentive to grant users control for those who want it, by holding them liable and responsible for breeches on their clock. Location information should be added current CPNI privacy protection, and require "Pen/trap" judicial order to obtain (and would still be a lower standard than 4th Amendment). Politics are on a pro-privacy swing now, with many senators and the Whitehouse. There will probably be new regulation soon, and enforcement will be a problem, but consumers will still have some benefit. Hacking Measured Boot and UEFI Dan Griffin, JWSecure, Inc., Seattle, @JWSdan Dan talked about hacking measured UEFI boot. First some terms: UEFI is a boot technology that is replacing BIOS (has whitelisting and blacklisting). UEFI protects devices against rootkits. TPM - hardware security device to store hashs and hardware-protected keys "secure boot" can control at firmware level what boot images can boot "measured boot" OS feature that tracks hashes (from BIOS, boot loader, krnel, early drivers). "remote attestation" allows remote validation and control based on policy on a remote attestation server. Microsoft pushing TPM (Windows 8 required), but Google is not. Intel TianoCore is the only open source for UEFI. Dan has Measured Boot Tool at http://mbt.codeplex.com/ with a demo where you can also view TPM data. TPM support already on enterprise-class machines. UEFI Weaknesses. UEFI toolkits are evolving rapidly, but UEFI has weaknesses: assume user is an ally trust TPM implicitly, and attached to computer hibernate file is unprotected (disk encryption protects against this) protection migrating from hardware to firmware delays in patching and whitelist updates will UEFI really be adopted by the mainstream (smartphone hardware support, bank support, apathetic consumer support) You Can't Buy Security: Building the Open Source InfoSec Program Boris Sverdlik, ISDPodcast.com co-host Boris talked about problems typical with current security audits. "IT Security" is an oxymoron—IT exists to enable buiness, uptime, utilization, reporting, but don't care about security—IT has conflict of interest. There's no Magic Bullet ("blinky box"), no one-size-fits-all solution (e.g., Intrusion Detection Systems (IDSs)). Regulations don't make you secure. The cloud is not secure (because of shared data and admin access). Defense and pen testing is not sexy. Auditors are not solution (security not a checklist)—what's needed is experience and adaptability—need soft skills. Step 1: First thing is to Google and learn the company end-to-end before you start. Get to know the management team (not IT team), meet as many people as you can. Don't use arbitrary values such as CISSP scores. Quantitive risk assessment is a myth (e.g. AV*EF-SLE). Learn different Business Units, legal/regulatory obligations, learn the business and where the money is made, verify company is protected from script kiddies (easy), learn sensitive information (IP, internal use only), and start with low-hanging fruit (customer service reps and social engineering). Step 2: Policies. Keep policies short and relevant. Generic SANS "security" boilerplate policies don't make sense and are not followed. Focus on acceptable use, data usage, communications, physical security. Step 3: Implementation: keep it simple stupid. Open source, although useful, is not free (implementation cost). Access controls with authentication & authorization for local and remote access. MS Windows has it, otherwise use OpenLDAP, OpenIAM, etc. Application security Everyone tries to reinvent the wheel—use existing static analysis tools. Review high-risk apps and major revisions. Don't run different risk level apps on same system. Assume host/client compromised and use app-level security control. Network security VLAN != segregated because there's too many workarounds. Use explicit firwall rules, active and passive network monitoring (snort is free), disallow end user access to production environment, have a proxy instead of direct Internet access. Also, SSL certificates are not good two-factor auth and SSL does not mean "safe." Operational Controls Have change, patch, asset, & vulnerability management (OSSI is free). For change management, always review code before pushing to production For logging, have centralized security logging for business-critical systems, separate security logging from administrative/IT logging, and lock down log (as it has everything). Monitor with OSSIM (open source). Use intrusion detection, but not just to fulfill a checkbox: build rules from a whitelist perspective (snort). OSSEC has 95% of what you need. Vulnerability management is a QA function when done right: OpenVas and Seccubus are free. Security awareness The reality is users will always click everything. Build real awareness, not compliance driven checkbox, and have it integrated into the culture. Pen test by crowd sourcing—test with logging COSSP http://www.cossp.org/ - Comprehensive Open Source Security Project What Journalists Want: The Investigative Reporters' Perspective on Hacking Dave Maas, San Diego CityBeat Jason Leopold, Truthout.org The difference between hackers and investigative journalists: For hackers, the motivation varies, but method is same, technological specialties. For investigative journalists, it's about one thing—The Story, and they need broad info-gathering skills. J-School in 60 Seconds: Generic formula: Person or issue of pubic interest, new info, or angle. Generic criteria: proximity, prominence, timeliness, human interest, oddity, or consequence. Media awareness of hackers and trends: journalists becoming extremely aware of hackers with congressional debates (privacy, data breaches), demand for data-mining Journalists, use of coding and web development for Journalists, and Journalists busted for hacking (Murdock). Info gathering by investigative journalists include Public records laws. Federal Freedom of Information Act (FOIA) is good, but slow. California Public Records Act is a lot stronger. FOIA takes forever because of foot-dragging—it helps to be specific. Often need to sue (especially FBI). CPRA is faster, and requests can be vague. Dumps and leaks (a la Wikileaks) Journalists want: leads, protecting ourselves, our sources, and adapting tools for news gathering (Google hacking). Anonomity is important to whistleblowers. They want no digital footprint left behind (e.g., email, web log). They don't trust encryption, want to feel safe and secure. Whistleblower laws are very weak—there's no upside for whistleblowers—they have to be very passionate to do it. Accessibility and Security or: How I Learned to Stop Worrying and Love the Halting Problem Anna Shubina, Dartmouth College Anna talked about how accessibility and security are related. Accessibility of digital content (not real world accessibility). mostly refers to blind users and screenreaders, for our purpose. Accessibility is about parsing documents, as are many security issues. "Rich" executable content causes accessibility to fail, and often causes security to fail. For example MS Word has executable format—it's not a document exchange format—more dangerous than PDF or HTML. Accessibility is often the first and maybe only sanity check with parsing. They have no choice because someone may want to read what you write. Google, for example, is very particular about web browser you use and are bad at supporting other browsers. Uses JavaScript instead of links, often requiring mouseover to display content. PDF is a security nightmare. Executible format, embedded flash, JavaScript, etc. 15 million lines of code. Google Chrome doesn't handle PDF correctly, causing several security bugs. PDF has an accessibility checker and PDF tagging, to help with accessibility. But no PDF checker checks for incorrect tags, untagged content, or validates lists or tables. None check executable content at all. The "Halting Problem" is: can one decide whether a program will ever stop? The answer, in general, is no (Rice's theorem). The same holds true for accessibility checkers. Language-theoretic Security says complicated data formats are hard to parse and cannot be solved due to the Halting Problem. W3C Web Accessibility Guidelines: "Perceivable, Operable, Understandable, Robust" Not much help though, except for "Robust", but here's some gems: * all information should be parsable (paraphrasing) * if not parsable, cannot be converted to alternate formats * maximize compatibility in new document formats Executible webpages are bad for security and accessibility. They say it's for a better web experience. But is it necessary to stuff web pages with JavaScript for a better experience? A good example is The Drudge Report—it has hand-written HTML with no JavaScript, yet drives a lot of web traffic due to good content. A bad example is Google News—hidden scrollbars, guessing user input. Solutions: Accessibility and security problems come from same source Expose "better user experience" myth Keep your corner of Internet parsable Remember "Halting Problem"—recognize false solutions (checking and verifying tools) Stop Patching, for Stronger PCI Compliance Adam Brand, protiviti @adamrbrand, http://www.picfun.com/ Adam talked about PCI compliance for retail sales. Take an example: for PCI compliance, 50% of Brian's time (a IT guy), 960 hours/year was spent patching POSs in 850 restaurants. Often applying some patches make no sense (like fixing a browser vulnerability on a server). "Scanner worship" is overuse of vulnerability scanners—it gives a warm and fuzzy and it's simple (red or green results—fix reds). Scanners give a false sense of security. In reality, breeches from missing patches are uncommon—more common problems are: default passwords, cleartext authentication, misconfiguration (firewall ports open). Patching Myths: Myth 1: install within 30 days of patch release (but PCI §6.1 allows a "risk-based approach" instead). Myth 2: vendor decides what's critical (also PCI §6.1). But §6.2 requires user ranking of vulnerabilities instead. Myth 3: scan and rescan until it passes. But PCI §11.2.1b says this applies only to high-risk vulnerabilities. Adam says good recommendations come from NIST 800-40. Instead use sane patching and focus on what's really important. From NIST 800-40: Proactive: Use a proactive vulnerability management process: use change control, configuration management, monitor file integrity. Monitor: start with NVD and other vulnerability alerts, not scanner results. Evaluate: public-facing system? workstation? internal server? (risk rank) Decide:on action and timeline Test: pre-test patches (stability, functionality, rollback) for change control Install: notify, change control, tickets McAfee Secure & Trustmarks — a Hacker's Best Friend Jay James, Shane MacDougall, Tactical Intelligence Inc., Canada "McAfee Secure Trustmark" is a website seal marketed by McAfee. A website gets this badge if they pass their remote scanning. The problem is a removal of trustmarks act as flags that you're vulnerable. Easy to view status change by viewing McAfee list on website or on Google. "Secure TrustGuard" is similar to McAfee. Jay and Shane wrote Perl scripts to gather sites from McAfee and search engines. If their certification image changes to a 1x1 pixel image, then they are longer certified. Their scripts take deltas of scans to see what changed daily. The bottom line is change in TrustGuard status is a flag for hackers to attack your site. Entire idea of seals is silly—you're raising a flag saying if you're vulnerable.

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