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• WebCenter News, Best Practices & Resources: Check Out the Latest Oracle WebCenter Newsletter

  - by Christie Flanagan

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Check out the latest edition of the Oracle Information InDepth Newsletter featuring the latest Oracle WebCenter news, best practices and resources. In this issue, you’ll find: Five best practices for application integration from Oracle expert, John Brunswick A video demonstrating how to employ the advanced segmentation and targeting features in Oracle WebCenter Sites The latest webcasts and events on how to engage your customers and empower your business with Oracle WebCenter Want to get the newsletter delivered directly to your inbox? Subscribe here.

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• Google indexed my main site's content under subdomains

  - by Christie Angelwitch

  Google is indexing top level domain content as though it belongs on subdomains and I want to disable this. My site has wildcards enabled and we also have two subdomains with unique content. The first subdomain serves as a blog, the second one has only one page. Both have backlinks. Google has indexed content from the main site under the subdomains as well. Let's say that we have a page at example.com/page.html . The same page has also been indexed as subdomain.example.com/page.html as well and sometimes ranks better than the one located at the main site. The thing is that we never placed this content at the subdomain. I've thought about adding canonical tags at the subdomains to help with the duplicate content issue. How can I stop Google from indexing those pages? I don't even know how Google found those, since we never placed them at the subdomains.

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• Leading Analyst Firm Positions Oracle in Leaders Quadrant for Web Content Management

  - by Christie Flanagan

  Gartner, Inc. has named Oracle a Leader in its latest “Magic Quadrant for Web Content Management.” Gartner’s Magic Quadrants position vendors within a particular quadrant based on their completeness of vision and their ability to execute on that vision. According to Gartner, “WCM plays an increasingly important role in business performance. It has become the central point of coordination for initiatives involving the enterprise's online presence, and these initiatives have become more sophisticated and more important to enterprises' business strategies. Thus, WCM is key for organizations wishing to execute a strategy of OCO (online channel optimization) that embraces areas such as customer experience management, e-commerce, digital marketing, multichannel marketing and website consolidation.” Gartner continued, “Leaders should drive market transformation. Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clear vision and a thorough appreciation of the broader context of OCO. They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are aware of the ecosystem in which their offerings need to fit. Leaders can: demonstrate enterprise deployments’ offer integration with other business applications and content repositories; provide a vertical-process or horizontal-solution focus.” Oracle WebCenter, the engagement platform powering exceptional experiences for customers, employees and partners, connects people and information by bringing together the most complete portfolio of portal, Web experience management, content, social, and collaboration technologies into a single integrated product suite. Oracle WebCenter also provides the foundation for Oracle Fusion Middleware and Oracle Fusion Applications to deliver a next-generation user experience.  To see the latest reports, webcasts and demonstrations about Oracle's web experience management solution, Oracle WebCenter Sites, please visit our Connected Customer Experience Resource Center.

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• Get Ready for Anytime, Anywhere Engagement

  - by Christie Flanagan

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Are you ready for 2015?  According to IDC, 2015 is the year when more users are projected to access the internet using mobile devices than with PC’s or other wired devices.  It’s no doubt that mobile devices are a critical means of communication today, and are on track to become increasingly more important in the coming years. However, device formats are so varied that delivering a mobile web experience that will engage site visitors and enhance your brand can be a daunting task. Solutions that empower organizations to easily extend their web presence to the mobile channel, while saving significant time and effort in managing mobile sites, are now essential in our ever connected mobile world. So what are some of the things organizations should look for in such a solution? Mobile device form factors, networks, protocols, and browsers vary widely, and reformatting web content for thousands of different device and software combinations is a prohibitive task. An effective mobile solution can make this process seamless by automatically formatting designated web content for mobile delivery.  By automatically detecting a site visitor’s device configuration, the selected web content can be sized and formatted for optimal display on that particular device. This can save tremendous time involved in building, formatting, and maintaining individual websites or mobile applications for different mobile devices. It’s not enough to simply support the thousands of different mobile device types that are out there. It’s also critical to make it easy for marketers and other business users to manage mobile sites and mobile content. Those responsible for maintaining an organization’s web and mobile experiences need the ability to edit content using rich text editor tools and then preview that content directly in the context of the mobile website and the traditional website, ideally from the same business user interface. Powerful capabilities such as these make managing the web experience for mobile devices easy, even with frequently changing content, across a multitude of different devices. This saves tremendous time involved in building, formatting, and maintaining individual websites or mobile applications for different mobile devices. When content or business needs change, the business user needs only to change site content once, and it is seamlessly deployed to the web and all mobile channels.Geo-location is another critical input to making the online experience engaging and relevant for web visitors who are increasingly mobile. A mobile solution should enable use of device GPS data to deliver location-based content and services to mobile website visitors. Organizations can provide mobile site visitors with location-sensitive search results, location-based offers and recommendations, integration of maps and directions into site content, and much more – all critical for meeting the needs of those on the go.To hear more about how mobile is changing the game, check out our recent webcast with Ted Schadler, Vice President, Principal Analyst, Forrester, where he discussed why mobile is the new face of engagement, or learn more about how to extend your web presence to the mobile channel with Oracle WebCenter Sites and Oracle WebCenter Sites Mobility Server.

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• Segmentation and Targeting: Your Tools for Personalizing the Online Customer Experience

  - by Christie Flanagan

  In order to deliver the kind of personalized and engaging online experiences that customers expect today, look to segmentation and targeting.  Segmentation is the practice of dividing your site visitors into distinct groups based on shared characteristics or behavior – for example, a segment may consist of site visitors who have visited pages related to certain product type, or they may consist of visitors within the same age group or geographic area.  The idea is that those within a segment are more likely to have common needs, problems or interests that can be served by your business. Targeting is the process by which the most relevant content, whether an article promotion or other piece of content, is delivered to your visitors based on their segment membership. Segmentation and targeting are used to drive greater engagement on your web presence by delivering content to your site visitors that is tailored to their interests, behavior or other attributes.  You may have a number of different goals for your segmentation and targeting efforts: Up-sell or cross-sell to your customers Conduct A/B testing on your offers and creative Offer discounts, promotions or other incentives for the time and duration that you specify Make is easier to find relevant information about products and services Create premium content model There are two different approaches you can take toward segmentation and targeting for you online customer experience initiatives. The first is more of a manual process, in which marketers manage the process of determining which segments to create and which content to target to those segments. The benefit of this approach is that it gives marketers a high level of control over the whole process which works well when you have a thorough understanding of your segments and which content is most likely to serve their needs.  Tools for marketer managed segmentation and targeting are often built right in to your WEM platform, as they are with Oracle WebCenter Sites. The downside is that the more segments and content that you have, the more time consuming and complicated in can be to manage manually.The second approach relies on predictive intelligence to automate the segmentation and targeting process.  This allows optimization of the process to occur in real time. This approach helps reduce the burden of manual segmentation and targeting and can result in new insights into segments that you may never have thought of on your own.  It also provides you with the capability to quickly test new offers and promotions on your site.  Predictive segmentation and targeting can be achieved by using Oracle WebCenter Sites and Oracle Real-Time Decisions together. *****Get a taste for how Oracle WebCenter Sites and Oracle Real-Time Decisions combine to deliver powerful capabilities for predictive segmentation and targeting by watching this on demand webcast introducing Oracle WebCenter Sites 11g or by reading IDC’s take on the latest release of Oracle’s web experience management solution.  Be sure to return to the Oracle WebCenter blog on Thursday for a closer look at how to optimize the online customer experience using these two products together.

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• Creating Engaging Online Experiences is Easy and Intuitive for Marketers with Oracle WebCenter Sites 11g

  - by Christie Flanagan

  Last month, we announced the availability of Oracle WebCenter Sites 11g, the latest release of our web experience management solution. This new release is really geared toward enabling marketers and business users to drive customer acquisition and brand loyalty by simplifying the whole process of creating, managing and optimizing engaging online experiences.  To show you just how this works, we’ve created the video below which takes you through the tasks a typical marketer might execute using Oracle WebCenter Sites to manage their online presence -- everything from page editing to page creation, right on through to optimizing the mobile experience and moderating user-generated comments and reviews is covered here. I hope this video has give you a flavor for just how easy and intuitive it is for marketers and other business users to manage engaging and interactive online experiences using Oracle WebCenter Sites.  To see more about the new release, please check out the recording of our launch webcast. On Demand Webcast - Introducing Oracle WebCenter Sites: Transforming the Online Experience Enabling marketers and business users is a key requirement for creating and managing contextually relevant, social, and interactive online experiences. Oracle WebCenter Sites transforms the online experience into one that is simple and intuitive to manage as a content contributor, encourages interaction between site visitors and their social networks, and provides marketers with automated targeting options for optimizing online engagement. View this webcast now to learn more.

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• You Can Deliver an Engaging Online Experience Across All Phases of the Customer Journey

  - by Christie Flanagan

  Engage. Empower. Optimize. Today’s customers have higher expectations and more choices than ever before.  To succeed in this environment, organizations must deliver an engaging online experience that is personalized, interactive and consistent across all phases of the customer journey. This requires a new approach that connects and optimizes all customer touch points as they research, select and transact with your brand.  Oracle WebCenter Sites combines with other customer experience applications such as Oracle ATG Commerce, Oracle Endeca, Oracle Real-Time Decisions and Siebel CRM to deliver a connected customer experience across your websites and campaigns. Attend this Webcast to learn how Oracle WebCenter: Works with Oracle ATG Commerce and Oracle Endeca to deliver consistent and engaging browsing, shopping and search experiences across all of your customer facing websites Enables you to optimize the performance of your online initiatives through integration with Oracle Real-Time Decisions for automated targeting and segmentation Connects with Siebel CRM to maintain a single view of the customer and integrate campaigns across channels Register now for the Webcast.

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• What Do Your Customers Want in an Online Experience?

  - by Christie Flanagan

  In a time where customers have an increasing number of choices and an increasing level of control over their relationships with brands, what matters most is engagement. In order to engage your customers online, you need to provide them with a relevant, interactive and multichannel experience.  Check out this video to see the kind of engaging online experience that Oracle WebCenter can power for your customers. Want to learn more?  Visit our Connected Customer Experience Resource Center to: See a demonstration of how easy it is for marketers and other non–technical business users to create and manage online experiences like the one above with Oracle WebCenter Sites Hear Ancestry.com describe how they use Oracle WebCenter Sites to deliver an online experience that converts site visitors into customers and keeps them coming back to learn more about their family histories Hear what analysts are saying about the exciting new and enhanced web experience management capabilities in Oracle WebCenter Sites 11g

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• Oracle redonne un élan au Projet Lambda sur Java 7 et les closures : Interface evolution via "public

  Bonjour, Depuis quelques temps, on n'entendait plus trop parler des Closures et de leur ajout à Java 7. En réponse à David Flanagan qui s'inquiétait récemment du silence d'Oracle et de la stagnation du Project Lambda, Brian Goetz (Oracle) a soumis il y a quelques jours un document de réflexion sur la notion de virtual extension methods permettant d'ajouter sur une interface existante de nouvelles méthodes (avec des implémentations par défaut) sans casser le contrat avec le code existant.

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• Meet the WebCenter Product Marketing Team!

  - by Kellsey Ruppel

  As we wrap up this week recapping all the great things that happened at Oracle OpenWorld, we thought we'd share with our community the faces behind this blog and the Oracle WebCenter Product Marketing team! With the majority of the team working remotely, OpenWorld is the one time we are all together for an entire week. L to R: Lance Shaw (WebCenter Content), Christie Flanagan (WebCenter Sites), Peggy Chen (leads WebCenter product marketing), Kellsey Ruppel (WebCenter Portal & Oracle Social Network), & Michael Snow (WebCenter Suite).

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• ASP.NET MVC Session Expiration

  - by Andrew Flanagan

  We have an internal ASP.NET MVC application that requires a logon. Log on works great and does what's expected. We have a session expiration of 15 minutes. After sitting on a single page for that period of time, the user has lost the session. If they attempt to refresh the current page or browse to another, they will get a log on page. We keep their request stored so once they've logged in they can continue on to the page that they've requested. This works great. However, my issue is that on some pages there are AJAX calls. For example, they may fill out part of a form, wander off and let their session expire. When they come back, the screen is still displayed. If they simply fill in a box (which will make an AJAX call) the AJAX call will return the Logon page (inside of whatever div the AJAX should have simply returned the actual results). This looks horrible. I think that the solution is to make the page itself expire (so that when a session is terminated, they automatically are returned to the logon screen without any action by them). However, I'm wondering if there are opinions/ideas on how best to implement this specifically in regards to best practices in ASP.NET MVC.

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• How do I correctly install dulwich to get hg-git working on Windows?

  - by Joshua Flanagan

  I'm trying to use the hg-git Mercurial extension on Windows (Windows 7 64-bit, to be specific). I have Mercurial and Git installed. I have Python 2.5 (32-bit) installed. I followed the instructions on http://hg-git.github.com/ to install the extension. The initial easy_install failed because it was unable to compile dulwich without Visual Studio 2003. I installed dulwich manually by: git clone git://git.samba.org/jelmer/dulwich.git cd dulwich c:\Python25\python setup.py --pure install Now when I run easy_install hg-git, it succeeds (since the dulwich dependency is satisfied). In my C:\Users\username\Mercurial.ini, I have: [extensions] hgext.bookmarks = hggit = When I type 'hg' at a command prompt, I see: "* failed to import extension hggit: No module named hggit" Looking under my c:\Python25 folder, the only reference to hggit I see is Lib\site-packages\hg_git-0.2.1-py2.5.egg. Is this supposed to be extracted somewhere, or should it work as-is? Since that failed, I attempted the "more involved" instructions from the hg-git page that suggested cloning git://github.com/schacon/hg-git.git and referencing the path in my Mercurial configuration. I cloned the repo, and changed my extensions file to look like: [extensions] hgext.bookmarks = hggit = c:\code\hg-git\hggit Now when I run hg, I see: * failed to import extension hggit from c:\code\hg-git\hggit: No module named dulwich.errors. Ok, so that tells me that it is finding hggit now, because I can see in hg-git\hggit\git_handler.py that it calls from dulwich.errors import HangupException That makes me think dulwich is not installed correctly, or not in the path. Update: From Python command line: import dulwich yields Import Error: No module named dulwich However, under C:\Python25\Lib\site-packages, I do have a dulwich-0.5.0-py2.5.egg folder which appears to be populated. This was created by the steps mentioned above. Is there an additional step I need to take to make it part of the Python "path"?

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• Opacity CSS not working in IE8

  - by Alistair Christie

  I'm using CSS to indicate the trigger text for a jQuery slide-down section: i.e. when you hover over the trigger text the cursor changes to a pointer and the opacity of the trigger text is reduced to indicate that the text has a click action. This works fine in Firefox and Chrome, but in IE8 the opacity doesn't change. I've tried a variety of CSS settings without any success. For example HTML: <h3 class="slidedownTrigger">This is the trigger text</h3> CSS: .slidedownTrigger {     cursor: pointer;     -ms-filter: “progid:DXImageTransform.Microsoft.Alpha(Opacity=75)”;     filter: alpha(opacity=75);     -khtml-opacity: 0.75;     -moz-opacity: 0.75;     opacity: 0.75; } What's stopping IE changing the opacity? Note: I've tried this on a variety of different elements, swapping round the order of the CSS statements, and just using the IE ones on their own. I've also tried using -ms-filter: "alpha(opacity=75)"; but with no success. I've run out of things to try to get opacity modification working in IE8. Any ideas?

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• KERN-EXEC 3 when navigating within a text box (Symbian OS Browser Control)

  - by Andrew Flanagan

  I've had nothing but grief using Symbian's browser control on S60 3rd edition FP1. We currently display pages and many things are working smoothly. However, when inputting text into an HTML text field, the user will get a KERN-EXEC 3 if they move left at the beginning of the text input area (which should "wrap" it to the end) or if they move right at the end of the text input area (which should "wrap" it to the beginning). I can't seem to trap the input in OfferKeyEventL. I get the key event, I return EKeyWasConsumed and the cursor still moves. TKeyResponse CMyAppContainer::OfferKeyEventL(const TKeyEvent& aKeyEvent, TEventCode aType) { if (iBrCtlInterface) // My browser control { TBrCtlDefs::TBrCtlElementType type = iBrCtlInterface->FocusedElementType(); if (type == TBrCtlDefs::EElementActivatedInputBox || type == TBrCtlDefs::EElementInputBox) { if (aKeyEvent.iScanCode == EStdKeyLeftArrow || aKeyEvent.iScanCode == EStdKeyRightArrow) { return EKeyWasConsumed; } } } } I would be okay with completely disabling arrow key navigation but can't seem to do this. Any ideas? Am I going about this the wrong way? Has anyone here even worked with the Browser Control library (browserengine.lib) on S60 3.1?

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• jQuery: How do I stop the page being displayed until it's been processed?

  - by Alistair Christie

  I'm using jQuery to modify the style of some pages in a large set of existing Web pages. This works, but the problem I have is that, for longer pages, the page is briefly visible with the wrong styles before the javascript kicks in and transforms the page. I'm using this kind of thing (the alerts are just to emphasize the problem): $(document).ready(function(){ ... alert("at this point the page is visible unstyled"); $('body').addClass('myStyle'); alert("now page looks like I want it to"); ... } How do I prevent the browser from displaying the page until $(document).ready(function() completes?

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• Reason for socket.error

  - by August Flanagan

  Hi, I am a complete newbie when it comes to python, and programming in general. I've been working on a little webapp for the past few weeks trying to improve my coding chops. A few days ago my laptop was stolen so I went out and got a new MacBook Pro. Thank God I had everything under subversion control. The problem is now that I am on my new machine a script that I was running has stopped working and I have no idea why. This is really the only part of what I have been writing that I borrowed heavily for existing scripts. It is from the widely available whois.py script and I have only slightly modified it as follows (see below). It was running fine on my old system (running ubuntu), but now the socket.error is being raised. I'm completely lost on this, and would really appreciate any help. Thanks! def is_available(domainname, whoisserver="whois.verisign-grs.com", cache=0): if whoisserver is None: whoisserver = "whois.networksolutions.com" s = None while s == None: try: s = socket.socket(socket.AF_INET, socket.SOCK_STREAM) s.setblocking(0) try: s.connect((whoisserver, 43)) except socket.error, (ecode, reason): if ecode in (115, 150): pass else: raise socket.error, (ecode, reason) ret = select.select([s], [s], [], 30) if len(ret[1])== 0 and len(ret[0]) == 0: s.close() raise TimedOut, "on connect " s.setblocking(1) except socket.error, (ecode, reason): print ecode, reason time.sleep(1) s = None s.send("%s \n\n" % domainname) page = "" while 1: data = s.recv(8196) if not data: break page = page + data s.close()

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• Why isn't the new() generic constraint satisfied by a class with optional parameters in the construc

  - by Joshua Flanagan

  The following code fails to compile, producing a "Widget must be a non-abstract type with a public parameterless constructor" error. I would think that the compiler has all of the information it needs. Is this a bug? An oversight? Or is there some scenario where this would not be valid? public class Factory<T> where T : new() { public T Build() { return new T(); } } public class Widget { public Widget(string name = "foo") { Name = name; } public string Name { get; set; } } public class Program { public static void Main() { var widget = new Widget(); // this is valid var factory = new Factory<Widget>(); // compiler error } }

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• Get a new instance with StructureMap

  - by Aligned

  It took me too long to figure this out, so hopefully it will help you. StructureMap has way that will create a new instance of the object every time, instead of storing this in the container. I’m going to use this for the DBContext and for WCF Service references. Since the ObjectFactory is a static class, MVC will have these stored in memory without this. Credit goes to Joshua Flanagan for answering my question.[TestMethod] public void GetConcreteInstanceOf_ShouldReturn_DifferentInstance() { ObjectFactory.Initialize(registry => { // set it up so that it's new every time // use this for DBContext and service references registry.For<ISystemDataService>().Use(() => new SystemDataService()); }); ISystemDataService result = Resolver.GetConcreteInstanceOf<ISystemDataService>(); ISystemDataService result2 = Resolver.GetConcreteInstanceOf<ISystemDataService>(); Assert.AreNotSame(result, result2); }

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• How to run/test JavaScript? [closed]

  - by user702

  I'm reading David Flanagan's "JavaScript: The Definitive Guide, 6th ed". It only actually tells users how to run JS code on page 311, where users are told of the following solutions: "Client-side JavaScript code is embedded within HTML documents in four ways: Inline, between a pair of <script> and </script> tags From an external file specified by the src attribute in a <script> tag In an HTML event handler attribute, such as onclick or onmouseover In a URL that uses the special javascript: protocol." I was wondering what professional JS developers use to write and test their code: Do they use a good text editor with syntax high-lighting + autocompletion, hit F5 in the browser to reload the page every time they make a change, and use some add-on in the browser to investigate errors? Or are there full-fledged IDE's similar to MS VisualStudio for non-web languages?

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• 9 Ways Facebook Monetization Could Change Your Marketing

  - by Mike Stiles

  Think Facebook monetization isn’t a head game? Imagine creating something so functional, fun and addictive you literally amass about 1/7th of the planet’s population as an audience. You have 1 billion users that use it at least once a month. But analysts and marketers look at what you’ve done and say, “eh…not good enough.” What if you had a TV show that garnered 1/7 of Earth’s population as an audience? How much would a spot cost? And how fast would marketers write that check, even without the targeting and engagement analytics Facebook offers? Having already changed the marketing landscape forever, if you’re Facebook’s creator, you’d have to be scratching your head and asking, “Wow, what more does a product need to do?” Facebook’s been busy answering that very question with products and betas that will likely directly affect your brand’s strategy. Item 1: Users can send physical gifts to friends through Facebook based on suggestions from user data. A giant step toward the potential power of social commerce. Item 2: Users can pay $7 to promote posts for higher visibility. Individual users, not just marketers, are being leveraged as a revenue stream. Not impressive enough? There’s also the potential Craigslist killer Facebook Marketplace. Item 3: Mobile ads. 600 million+ access Facebook on smartphones. According to the company, half of the $1 million a day generated by Sponsored Stories as of late June was coming from mobile. Ads in News Feeds seen on mobile had click-through rates 23x higher than on desktop News Feeds or the right side panel. Item 4: App developers can buy install ads that show up in mobile News Feeds so reliance on discovery in app stores is reduced. Item 5: Want your posts seen by people who never liked your Page? A test began in August where you could appear in non-fans’ News Feeds on both web and mobile. Item 6: How about an ability to use Facebook data to buy ads outside of Facebook? A mobile ad network is being tested to get your targeted messages on non-Facebook apps and sites surfaced on devices. Item 7: Facebook Collections, Facebook’s answer to Pinterest. Users can gather images of desired products and click through to the retailer to buy. Keep focusing on your imagery. Item 8: Facebook Offers, Facebook’s answer to the Groupons and Living Socials of the world. You can send deals to your fans’ News Feeds. Item 9: Facebook Exchange lets you track what fans do on Facebook and across the entire Web. Could lead to a Facebook ad network leveraging Facebook users and data but not limiting exposure to the Facebook platform. Marketers are seeing increasing value in Facebook (and Twitter for that matter).  But as social grows and adjusts, will marketing budgets aimed in that direction grow and adjust accordingly, and within a reasonable time frame? @mikestilesPhoto Christie Merrill/stock.xchng

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• Do MORE with WebCenter

  - by Michael Snow

  We’ve been extremely busy here on the Oracle WebCenter team. We hope that you’ve all be keeping up with the interesting news each week. Last week was jammed full of GartnerPCC and Gartner360 buzz. If you missed any of the highlights – be sure to check out both Kellsey’s post from last week: Gartner PCC: A Shovel & Some Ah-Ha's and Christie’s overview of Loren Weinberg’s PCC presentation: "Here Today, Gone Tomorrow: Engage Your Customers or Lose Them"  . This week, we’ll be focusing on “Doing More with WebCenter” leading up to a great webcast scheduled for Thursday, March 22 (invite and registration link below). This is the 2nd in a series of 3 webcasts dedicated to expanding the understanding of the full capabilities of WebCenter. Yes – that might mean that you are not getting the full benefits of the software you already own or the expansion potential via upgrade to the full WebCenter Suite Plus. Tune in on Thursday 10 a.m. PT / 1 p.m. ET.  ++++++++++++++ Want to be a Speaker at Oracle OpenWorld 2012? Oracle Open World planning has already kicked off. We know that it is only March and next October is far in the distance. But planning has already started for Oracle OpenWorld 2012. So if you want to be a speaker and propose your own session for this year's event in San Francisco on September 30th - October 4th, starting thinking now!  The annual OpenWorld Call for Papers is now open until April 9th! All of the details to submit a paper are available here. Of course, the WebCenter team here is interested in sessions including case studies, thought-leadership, customer stories around any of the Oracle WebCenter solutions, but the Call for Papers is open to all Oracle topics. When submitting your topic, be sure to describe what you plan to discuss and the value of the presentation to other attendees. Sell your session, because there will be a lot of competition to be selected.  Bonus News: Speakers for selected sessions receive a complimentary full conference pass! Get your papers in and we'll see you in San Francisco! ~~~~~~~~~~~~~~~~~~~~~~ Webcast Series: Do More with Oracle WebCenter - Expand Beyond Content Management Enable Employees, Partners, and Customers to Do More with Your Content Dear [FIRSTNAME] [LASTNAME],-- Did you know that, in addition to content management, Oracle WebCenter now also includes comprehensive portal, composite application, collaboration, and Web experience management capabilities? Join us for this Webcast and learn how you can provide a new level of user engagement. Learn how Oracle WebCenter: Drives task-specific application data and content to a single screen for executing specific business processes Enables mixed internal and external environments where content can be securely shared and filtered with employees, partners, and customers, based upon role-based security Offers Web experience management, driving contextually relevant, social, and interactive online experiences across multiple channels Provides social features that enable sharing, activity feeds, collaboration, expertise location, and best-practices communities Learn how to do more with Oracle WebCenter. Register now for the Webcast. Register Now Join us for the second Webcast in the series "Do More With Oracle WebCenter". March 22, 2012 10 a.m. PT / 1 p.m. ET Presented by: Michelle Huff Senior Director, WebCenter Product Management, Oracle Greg Utecht Project Manager,IT Operations,TIES Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Contact Us | Legal Notices | Privacy Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States

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• Gartner PCC: A Shovel & Some Ah-Ha's

  - by kellsey.ruppel

  When Gartner Vice President and leading analyst Whit Andrews kicked off the Gartner Portals, Content & Collaboration Summit on Monday, March 12 at the Gaylord Palms in Orlando, FL by bringing a shovel to the stage, eyebrows raised and a few thoughts went through my head. Either this guy plans to go help the construction workers outside construct that new pool at the Gaylord or he took a wrong turn and is at the wrong conference. Oh and how did he get that shovel through airport security? As Whit explained more his objective became more clear…take everything anyone has ever told you about portals and throw it out the window, as portals have evolved and times they are most certainly changing. The future Web is here, available not only on browsers but also via a broad spectrum of access points, including automobiles, consumer electronics and more and more mobile devices. Not merely prevalent, the future Web is also multimedia-driven and operates in real time, driven by mobility, social media, streaming video and other dynamic services. Applications and user experiences are in the midst of an evolution — from the early, simple mobile Web models to today’s Web 2.0 mobile apps and, ultimately, to a world of predominantly Web apps. Additionally, cloud services will forever change how portals and user experience are designed, built, delivered, sourced and managed. So what does this mean for you? Today’s organizations need software that will enable them to not just do their jobs, but to do it in a way that is familiar and easy for them.  What does this mean for IT? Use software and technology as an enabler, not as a roadblock. Overall, we had a great week in Orlando learning about how to improve the user experience, manage content explosion, launch social initiatives, transition to mobile environments and understand cloud and SaaS options.  We had some great conversations throughout the conference and at the Oracle booth. Lots of demonstrations were given of Oracle WebCenter Sites and Oracle Social Network. And as Christie mentioned earlier this week, our Vice President of Product Management and Strategy for WebCenter Loren Weinberg presented on the topic of customer engagement and talked about how organization’s relationships with their customers have fundamentally changed today and the resulting impact that has on their priorities.  Loren also talked about the importance of customer engagement, why that matters now more than ever, and what you can do to help your company or organization succeed in this new world. The question asked in every keynote and session was a simple one: What is your “ah-ha” moment? I personally had quite a few, some of which I’ve captured below. 70% of internal social initiatives eventually fail. By 2014, refusing to communicate with consumers via social media will be as harmful as ignoring emails/phone calls is today. Customer engagement = multi-channel + social & interactive + personal & relevant + optimized. If people choose to talk about your product/company/service, it's because it's remarkable. -- Seth Godin's keynote (one of the highlights of the conference!) The Web will become the primary method used for delivering content and applications to mobile devices. By 2015, 20% of smart phone users worldwide will conduct commerce using context-enriched services on a weekly basis.  86% of customers will pay more for a better customer experience. 6 P's of Quality User Experience. Product. Enabled by: People, Patterns, Process, Profit, Priorities. Did you attend the Gartner Summit? What were your ah-ha moments?

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• Nested Routes and Parameters for Rails URLs (Best Practice)

  - by viatropos

  Hey there, I have a decent understanding of RESTful urls and all the theory behind not nesting urls, but I'm still not quite sure how this looks in an enterprise application, like something like Amazon, StackOverflow, or Google... Google has urls like this: http://code.google.com/apis/ajax/ http://code.google.com/apis/maps/documentation/staticmaps/ https://www.google.com/calendar/render?tab=mc Amazon like this: http://www.amazon.com/books-used-books-textbooks/b/ref=sa_menu_bo0?ie=UTF8&node=283155&pf_rd_p=328655101&pf_rd_s=left-nav-1&pf_rd_t=101&pf_rd_i=507846&pf_rd_m=ATVPDKIKX0DER&pf_rd_r=1PK4ZKN4YWJJ9B86ANC9 http://www.amazon.com/Ruby-Programming-Language-David-Flanagan/dp/0596516177/ref=sr_1_1?ie=UTF8&s=books&qid=1258755625&sr=1-1 And StackOverflow like this: http://stackoverflow.com/users/169992/viatropos http://stackoverflow.com/questions/tagged/html http://stackoverflow.com/questions/tagged?tagnames=html&sort=newest&pagesize=15 So my question is, what is best practice in terms of creating urls for systems like these? When do you start storing parameters in the url, when don't you? These big companies don't seem to be following the rules so hotly debated in the ruby community (that you should almost never nest URLs for example), so I'm wondering how you go about implementing your own urls in larger scale projects because it seems like the idea of not nesting urls breaks down at anything larger than a blog. Any tips?

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• Javascript: prototypeal inheritance and the prototype proprity

  - by JanD

  Hi, I have a simple code fragment in JS working with prototype inheritance. function object(o) { function F() {} F.prototype = o; return new F(); } //the following code block has a alternate version var mammal={ color: "brown", getColor: function(){ return this.color; } } var myCat = object(mammal); myCat.meow = function(){return "meow";} that worked fine but adding this: mammal.prototype.kindOf = "predator"; does not. ("mammal.prototype is undefined") Since I guessed that object maybe have no prototype I rewrote it, replacing the var mammal={... block with: function mammal(){ this.color="brown"; this.getColor = function(){return this.color;} } which gave me a bunch of other errors: "Function.prototype.toString called on incompatible object" and if I try to call _myCat.getColor() "myCat.getColor is not a function" Now I am totally confused. After reading Crockford, and Flanagan I did not get the solution for the errors. So it would be great if somebody knows... - why is the prototype undefined in the first example (which is foremost concern; I thought the prototype of explicitly set in the object() function) - why get I these strange errors trying to use the mammal function as prototype object in the object() function?

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• Javascript: prototypal inheritance and the prototype property

  - by JanD

  Hi, I have a simple code fragment in JS working with prototype inheritance. function object(o) { function F() {} F.prototype = o; return new F(); } //the following code block has a alternate version var mammal = { color: "brown", getColor: function() { return this.color; } } var myCat = object(mammal); myCat.meow = function(){return "meow";} that worked fine but adding this: mammal.prototype.kindOf = "predator"; does not. ("mammal.prototype is undefined") Since I guessed that object maybe have no prototype I rewrote it, replacing the var mammal={... block with: function mammal() { this.color = "brown"; this.getColor = function() { return this.color; } } which gave me a bunch of other errors: "Function.prototype.toString called on incompatible object" and if I try to call _myCat.getColor() "myCat.getColor is not a function" Now I am totally confused. After reading Crockford, and Flanagan I did not get the solution for the errors. So it would be great if somebody knows... - why is the prototype undefined in the first example (which is foremost concern; I thought the prototype of explicitly set in the object() function) - why get I these strange errors trying to use the mammal function as prototype object in the object() function? Edit by the Creator of the Question: These two links helped a lot too: Prototypes_in_JavaScript on the spheredev wiki explains the way the prototype property works relativily simple. What it lacks is some try-out code examples. Some good examples are provided by Morris John's Article. I personally find the explanations are not that easy as in the first link, but still very good. The most difficult part even after I actually got it is really not to confuse the .prototype propery with the internal [[Prototype]] of an object.

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