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  • Going… Going.. Going.. GONE! The OPNX ScoreBoard

    - by Kristin Rose
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} It was the bottom of the 9th, the bases were loaded and Oracle PartnerNetwork knocked it out of the park! Partners really scored big this year with the first ever Oracle PartnerNetwork Exchange Program at OpenWorld, and it was a win for the ages! With so much to take part in and experience, we wanted to offer you a quick play-by-play of the week in case you couldn’t make every event. Up to bat first was our Global Keynote with Oracle Senior Vice President, Judson Althoff. The Keynote Hall was packed with a full house, and the crowd went wild after the latest Cloud announcements were made. The OPN Exchange General Sessions followed shortly after, and covered topics like Technology, Applications and Engineered Systems – a real game changer for our partners and customers alike! Work hard, play hard has always been our motto, as partners mixed and mingled during Sunday’s AfterDark Reception, all while Macy Gray sung her greatest hits below. But that was only Game Day #1. The rest of the week included: 50+ Partner exclusive sessions, OPN’s Test Fest, the bright and early 5K Partner Fun Run, the Social Media Rally Station at the OPN Lounge, Java Embedded @JavaOne and last but not least, our Ice Cream Social… If only there were some peanuts to go with! Watch below as Judson Althoff recap’s his experience at OPN Exchange this year, and get’s ready for next season! We’re Outta Here! The OPN Communications Team

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  • NRF Online Merchandising Workshop: Where Online Retailers Are Focusing for Holiday and Beyond

    - by Rose Spicer-Oracle
    0 0 1 1204 6863 Oracle Corporation 57 16 8051 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Last month we attended the NRF Online Merchandising Workshop in LA, and it was a great opportunity to catch up with our customers, meet new retailers, and hear some great presentations from VF Corporation, Zazzle, Julep Beauty, Backcountry, eBags and more. The one-on-one conversations with Merchants and the keynote presentations carry the same themes across companies of all sizes and across verticals. With only 125 days left (and counting) until Black Friday, these conversations provided some great insight in to what’s top of mind for retailers during the most stressful time of their year, and a sneak peek in to what they will deliver this holiday season.  Some of the most popular topics were: When to start promoting for holiday: seems like a funny conversation to have in July, but a number of retailers said they already had their holiday shopping gift guides live on their site, and it was attracting a significant portion of their onsite traffic. When it comes to timing, most retailers were questioning when to begin their holiday promotions -- carefully balancing when to release pricing and specials, and knowing that customers are holding out for last-minute deals and price drops. Many retailers noted the frustrations around transparent pricing by Amazon and a few other mega-retailers last year, publishing their “lowest prices of the season” as early as October – ensuring shoppers that those prices were the best they could get all season long. Many retailers felt their hands were forced to drop prices. Others kept their set pricing with negative customer reaction, causing some to miss their holiday goals. The pressure is on, and most retailers identified November 1 as their target start date for the holiday promotions blitz. Some are even waiting for the big guys to release their “lowest prices of the season” guides and will then follow suit.      Attribution is tough – and a huge focus: understanding the path to conversion is a tough nut to crack, especially in the new omnichannel world where consumers use multiple touchpoints to make a single purchase, and internal management wants to know hard data. This has lead many retailers to invest in attribution; carefully tracking their online marketing efforts to determine what gets “credit” for the sale, instead of giving credit to the “last click.” Retailers noted that it is very difficult to determine the numbers when online and offline worlds collide – like when a shopper uses digital channels for research and then makes a purchase in a store. As one of the presenters from The North Face mentioned in her keynote, a key to enabling better customer service and satisfaction when it comes to converged online and offline sales is training the in-store staff, and creating a culture where it eventually “doesn’t matter what group gets the credit” if they all add to the sale. No doubt, the area of attribution will be a big area of retail investment in the coming years.      How to plan for the converged world: planning to ensure inventory gets where it needs to be was another concern. In conversations with retailers, we advised them to analyze customer patterns: where shoppers purchase items, where the items were sourced from and even where items are returned. This analysis is very valuable in determining inventory plans. From there, retailers can more accurately plan and allocate inventory to support both the online and offline customer behavior. As we head into the holiday season, the need for accurate enterprise-wide inventory visibility, and providing that information to associates, is even more critical to the brand-wide customer experience.       Improving the search / navigation / usability of the site(s): Aside from some of the big ideas and standard holiday pricing pressure, most conversations we had centered around continuing to improve the basics of the site. Reinvesting in search and navigation came up time and time again (FitForCommerce blogged about what a big topic it was at the event as well). Obviously getting shoppers on their path quickly and allowing them to find what they need fast is critical, but it was definitely interesting to hear just how much effort is still going in to honing the search and navigation experience. Adding new elements to search and navigation like typeahed, inventive navigation refinements, and new navigation categories like gift guides, specialized boutiques and flash sales were top of mind, in addition to searchandising and making search-driven product recommendations. (Oracle can help!)       Reducing cart abandonment: always a hot topic that is top of mind for every online retailer. Getting shoppers to the cart is often less then half the battle; getting them to click “buy” and complete the transaction is much more difficult. While retailers carefully study the checkout process and where shoppers tend to bounce, they know that how they design their checkout page is critical. We’re all online shoppers in our personal lives and we know how frustrating it can be when total prices are not transparent (i.e. shipping, processing, taxes is not included until the very last possible screen before clicking that buy button). Online retailers are struggling with where in the checkout process to surface the total price to be charged to reduce cart abandonment, while not showing the total figure too early in the process that it keeps shoppers from getting to checkout altogether. Recent research shows that providing total pricing prior to the checkout process dramatically reduces cart abandonment – as it serves as a filter to those shopping within a specific price band. Much of the cart abandonment discussion leads us to…       The free shipping / free returns question: it’s no secret that because of Amazon and programs like Prime, consumers expect free shipping, much to the chagrin of the smaller retailer. The reality is that if you’re not a mega-retailer, shipping is an expensive part of doing business that doesn’t allow most retailers to keep their prices low and offer free shipping. This has many retailers venturing out on the “free returns” path, especially in apparel. A number of retailers we spoke with are testing a flat rate shipping fee with free returns to see if they can crack the price threshold where shoppers are willing to pay for shipping with an added service. But, free shipping remains king.      Social ads and retargeting: they are working, but do they turn off consumers? That’s the big question. Every retailer we spoke with during a roundtable on the topic said that social ads and retargeting (where that pair of boots you’re been eyeing on a site magically follows you around the Internet) work and are meeting campaign goals. The larger question many retailers are asking is if this type of tactic is turning off a large number of shoppers, even if these campaigns are meeting their early goals. Retailers also mentioned that Facebook ads are working very well for them, especially when it comes to new customer acquisition, serving as a complimentary a channel to SEO when it comes to engaging new customers. While there are always new things to experiment with in retail, standard challenges are top of mind as retailers scramble to get ready for holiday. It will undoubtedly be another record-breaking online shopping season, but as retailers get more and more advanced with each Black Friday, expect some exciting things. This excitement needs to be backed by sound solutions and optimized operations. Then again, consumers are expecting more than ever, so I don’t doubt that retailers are already thinking about the possibilities of holiday 2015… and beyond. Customers who read this article, also found value in the following stories: Personalization for Retail: http://blogs.oracle.com/retail/entry/personalization_for_retailShop Direct User Experience Focus Drives Sales:https://blogs.oracle.com/retail/entry/shop_direct_user_experience_focusMaking Waves: Australian Online Retailer SurfStitch: https://blogs.oracle.com/oracleretail/entry/surf_stitchWhat’s new in Oracle Commerce v11.1 for RetailWhat the Content+Commerce Equation is Missing

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  • And We’re Off

    - by Kristin Rose
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} We are well into Oracle OpenWorld 2012, and what a couple days it has been! From day one and two of the Oracle PartnerNetwork Exchange Program, a jammin’ AfterDark reception atop the Metreon City View Terrance, and some major keynotes around Cloud to go with it. We think it’s safe to say we are off to a running start! With all the excitement buzzing around the floor, we couldn’t help but ask YOU our partners, just what you’re looking forward to the most this week. Is it our Test Fest, or possibly our Social Media Rally Station at the OPN Lounge, or our 40+ general sessions? Whatever it is, we can’t wait to exceed your expectations! Watch this awesome video below to find out what some other OPN partners like you are talking about this week! See you on the Floor,The OPN Communications Team

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  • Reach for the Stars…Even if you Miss you’ll Land in the Cloud

    - by Kristin Rose
    “You make investment in the next generation of technology, while continuing to invest in your existing.” – Larry Ellison Last week’s Oracle Cloud and Oracle Platinum Services announcement highlighted some of the exciting ways in which Oracle made the switch from being an On-Premise Application provider to both an On-Premise and Cloud Application provider. The announcement was lead by Oracle CEO Larry Ellison, and Oracle President Mark Hurd. Together they announced the industry’s broadest and most advanced Cloud strategy and introduced Oracle Cloud Social Services, a broad Enterprise Social Platform offering. Attendees also anxiously awaited Larry’s first tweet.Be sure to watch the webcast replay below to learn more about the new developments in Oracle's Cloud strategy, and game-changing advances in Oracle Support. Sending you Cloud Dreams and Twitter Wishes,The OPN Communications Team

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  • Keepin’ It Simple with StorageTek SL150

    - by Kristin Rose
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Are your customers archive and data protection environments getting out of hand?  Are they looking for a little simplicity in their lives? How about some scalability? Or are they looking for a way to save on capital and operational expenses? If you answered yes to any of these, then  Oracle's new StorageTek SL150 Modular Tape Library is the product for you. It beats the competition in terms of simplicity, scalability and savings, and provides some seriously wallet friendly revenue opportunities for you. If the long-term service annuities on the SL150 aren’t convincing enough, then the resale margins, rebates and follow-on revenue from modular upgrades will be!  The SL150 simplifies StorageTek’s tape portfolio by replacing three products with one scalable solution that  provides an entry point for repeat business within accounts. The SL150 expands your potential storage customer base to smaller companies with low cost, simple upgrades and streamlined management that help alleviate key customer pain points. With the SL150, your customers will be able to simplify growth of their archive and data protection environments with small entry configurations and 10x growth, something that would require multiple box swaps across up to three product categories with competitive products. With the SL150, Oracle can help you provide greater customer satisfaction with  Simplicity, Scalability and Savings! We know you’re probably wondering how you can get started and sell this new and magnificent product… Well, look no further because the only thing you need to do is complete the SL150 Guided Learning Paths (GLPs). For some extra insight, watch the video below on the new StorageTek SL150 modular tape library, and don’t forget to ‘tweet’ this post, and share it on Facebook to spread the good news! Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Wishing you Simplicity, Scalability and Savings, The OPN Communications Team

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  • value types in the vm

    - by john.rose
    value types in the vm p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Times} p.p2 {margin: 0.0px 0.0px 14.0px 0.0px; font: 14.0px Times} p.p3 {margin: 0.0px 0.0px 12.0px 0.0px; font: 14.0px Times} p.p4 {margin: 0.0px 0.0px 15.0px 0.0px; font: 14.0px Times} p.p5 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Courier} p.p6 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Courier; min-height: 17.0px} p.p7 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Times; min-height: 18.0px} p.p8 {margin: 0.0px 0.0px 0.0px 36.0px; text-indent: -36.0px; font: 14.0px Times; min-height: 18.0px} p.p9 {margin: 0.0px 0.0px 12.0px 0.0px; font: 14.0px Times; min-height: 18.0px} p.p10 {margin: 0.0px 0.0px 12.0px 0.0px; font: 14.0px Times; color: #000000} li.li1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Times} li.li7 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Times; min-height: 18.0px} span.s1 {font: 14.0px Courier} span.s2 {color: #000000} span.s3 {font: 14.0px Courier; color: #000000} ol.ol1 {list-style-type: decimal} Or, enduring values for a changing world. Introduction A value type is a data type which, generally speaking, is designed for being passed by value in and out of methods, and stored by value in data structures. The only value types which the Java language directly supports are the eight primitive types. Java indirectly and approximately supports value types, if they are implemented in terms of classes. For example, both Integer and String may be viewed as value types, especially if their usage is restricted to avoid operations appropriate to Object. In this note, we propose a definition of value types in terms of a design pattern for Java classes, accompanied by a set of usage restrictions. We also sketch the relation of such value types to tuple types (which are a JVM-level notion), and point out JVM optimizations that can apply to value types. This note is a thought experiment to extend the JVM’s performance model in support of value types. The demonstration has two phases.  Initially the extension can simply use design patterns, within the current bytecode architecture, and in today’s Java language. But if the performance model is to be realized in practice, it will probably require new JVM bytecode features, changes to the Java language, or both.  We will look at a few possibilities for these new features. An Axiom of Value In the context of the JVM, a value type is a data type equipped with construction, assignment, and equality operations, and a set of typed components, such that, whenever two variables of the value type produce equal corresponding values for their components, the values of the two variables cannot be distinguished by any JVM operation. Here are some corollaries: A value type is immutable, since otherwise a copy could be constructed and the original could be modified in one of its components, allowing the copies to be distinguished. Changing the component of a value type requires construction of a new value. The equals and hashCode operations are strictly component-wise. If a value type is represented by a JVM reference, that reference cannot be successfully synchronized on, and cannot be usefully compared for reference equality. A value type can be viewed in terms of what it doesn’t do. We can say that a value type omits all value-unsafe operations, which could violate the constraints on value types.  These operations, which are ordinarily allowed for Java object types, are pointer equality comparison (the acmp instruction), synchronization (the monitor instructions), all the wait and notify methods of class Object, and non-trivial finalize methods. The clone method is also value-unsafe, although for value types it could be treated as the identity function. Finally, and most importantly, any side effect on an object (however visible) also counts as an value-unsafe operation. A value type may have methods, but such methods must not change the components of the value. It is reasonable and useful to define methods like toString, equals, and hashCode on value types, and also methods which are specifically valuable to users of the value type. Representations of Value Value types have two natural representations in the JVM, unboxed and boxed. An unboxed value consists of the components, as simple variables. For example, the complex number x=(1+2i), in rectangular coordinate form, may be represented in unboxed form by the following pair of variables: /*Complex x = Complex.valueOf(1.0, 2.0):*/ double x_re = 1.0, x_im = 2.0; These variables might be locals, parameters, or fields. Their association as components of a single value is not defined to the JVM. Here is a sample computation which computes the norm of the difference between two complex numbers: double distance(/*Complex x:*/ double x_re, double x_im,         /*Complex y:*/ double y_re, double y_im) {     /*Complex z = x.minus(y):*/     double z_re = x_re - y_re, z_im = x_im - y_im;     /*return z.abs():*/     return Math.sqrt(z_re*z_re + z_im*z_im); } A boxed representation groups component values under a single object reference. The reference is to a ‘wrapper class’ that carries the component values in its fields. (A primitive type can naturally be equated with a trivial value type with just one component of that type. In that view, the wrapper class Integer can serve as a boxed representation of value type int.) The unboxed representation of complex numbers is practical for many uses, but it fails to cover several major use cases: return values, array elements, and generic APIs. The two components of a complex number cannot be directly returned from a Java function, since Java does not support multiple return values. The same story applies to array elements: Java has no ’array of structs’ feature. (Double-length arrays are a possible workaround for complex numbers, but not for value types with heterogeneous components.) By generic APIs I mean both those which use generic types, like Arrays.asList and those which have special case support for primitive types, like String.valueOf and PrintStream.println. Those APIs do not support unboxed values, and offer some problems to boxed values. Any ’real’ JVM type should have a story for returns, arrays, and API interoperability. The basic problem here is that value types fall between primitive types and object types. Value types are clearly more complex than primitive types, and object types are slightly too complicated. Objects are a little bit dangerous to use as value carriers, since object references can be compared for pointer equality, and can be synchronized on. Also, as many Java programmers have observed, there is often a performance cost to using wrapper objects, even on modern JVMs. Even so, wrapper classes are a good starting point for talking about value types. If there were a set of structural rules and restrictions which would prevent value-unsafe operations on value types, wrapper classes would provide a good notation for defining value types. This note attempts to define such rules and restrictions. Let’s Start Coding Now it is time to look at some real code. Here is a definition, written in Java, of a complex number value type. @ValueSafe public final class Complex implements java.io.Serializable {     // immutable component structure:     public final double re, im;     private Complex(double re, double im) {         this.re = re; this.im = im;     }     // interoperability methods:     public String toString() { return "Complex("+re+","+im+")"; }     public List<Double> asList() { return Arrays.asList(re, im); }     public boolean equals(Complex c) {         return re == c.re && im == c.im;     }     public boolean equals(@ValueSafe Object x) {         return x instanceof Complex && equals((Complex) x);     }     public int hashCode() {         return 31*Double.valueOf(re).hashCode()                 + Double.valueOf(im).hashCode();     }     // factory methods:     public static Complex valueOf(double re, double im) {         return new Complex(re, im);     }     public Complex changeRe(double re2) { return valueOf(re2, im); }     public Complex changeIm(double im2) { return valueOf(re, im2); }     public static Complex cast(@ValueSafe Object x) {         return x == null ? ZERO : (Complex) x;     }     // utility methods and constants:     public Complex plus(Complex c)  { return new Complex(re+c.re, im+c.im); }     public Complex minus(Complex c) { return new Complex(re-c.re, im-c.im); }     public double abs() { return Math.sqrt(re*re + im*im); }     public static final Complex PI = valueOf(Math.PI, 0.0);     public static final Complex ZERO = valueOf(0.0, 0.0); } This is not a minimal definition, because it includes some utility methods and other optional parts.  The essential elements are as follows: The class is marked as a value type with an annotation. The class is final, because it does not make sense to create subclasses of value types. The fields of the class are all non-private and final.  (I.e., the type is immutable and structurally transparent.) From the supertype Object, all public non-final methods are overridden. The constructor is private. Beyond these bare essentials, we can observe the following features in this example, which are likely to be typical of all value types: One or more factory methods are responsible for value creation, including a component-wise valueOf method. There are utility methods for complex arithmetic and instance creation, such as plus and changeIm. There are static utility constants, such as PI. The type is serializable, using the default mechanisms. There are methods for converting to and from dynamically typed references, such as asList and cast. The Rules In order to use value types properly, the programmer must avoid value-unsafe operations.  A helpful Java compiler should issue errors (or at least warnings) for code which provably applies value-unsafe operations, and should issue warnings for code which might be correct but does not provably avoid value-unsafe operations.  No such compilers exist today, but to simplify our account here, we will pretend that they do exist. A value-safe type is any class, interface, or type parameter marked with the @ValueSafe annotation, or any subtype of a value-safe type.  If a value-safe class is marked final, it is in fact a value type.  All other value-safe classes must be abstract.  The non-static fields of a value class must be non-public and final, and all its constructors must be private. Under the above rules, a standard interface could be helpful to define value types like Complex.  Here is an example: @ValueSafe public interface ValueType extends java.io.Serializable {     // All methods listed here must get redefined.     // Definitions must be value-safe, which means     // they may depend on component values only.     List<? extends Object> asList();     int hashCode();     boolean equals(@ValueSafe Object c);     String toString(); } //@ValueSafe inherited from supertype: public final class Complex implements ValueType { … The main advantage of such a conventional interface is that (unlike an annotation) it is reified in the runtime type system.  It could appear as an element type or parameter bound, for facilities which are designed to work on value types only.  More broadly, it might assist the JVM to perform dynamic enforcement of the rules for value types. Besides types, the annotation @ValueSafe can mark fields, parameters, local variables, and methods.  (This is redundant when the type is also value-safe, but may be useful when the type is Object or another supertype of a value type.)  Working forward from these annotations, an expression E is defined as value-safe if it satisfies one or more of the following: The type of E is a value-safe type. E names a field, parameter, or local variable whose declaration is marked @ValueSafe. E is a call to a method whose declaration is marked @ValueSafe. E is an assignment to a value-safe variable, field reference, or array reference. E is a cast to a value-safe type from a value-safe expression. E is a conditional expression E0 ? E1 : E2, and both E1 and E2 are value-safe. Assignments to value-safe expressions and initializations of value-safe names must take their values from value-safe expressions. A value-safe expression may not be the subject of a value-unsafe operation.  In particular, it cannot be synchronized on, nor can it be compared with the “==” operator, not even with a null or with another value-safe type. In a program where all of these rules are followed, no value-type value will be subject to a value-unsafe operation.  Thus, the prime axiom of value types will be satisfied, that no two value type will be distinguishable as long as their component values are equal. More Code To illustrate these rules, here are some usage examples for Complex: Complex pi = Complex.valueOf(Math.PI, 0); Complex zero = pi.changeRe(0);  //zero = pi; zero.re = 0; ValueType vtype = pi; @SuppressWarnings("value-unsafe")   Object obj = pi; @ValueSafe Object obj2 = pi; obj2 = new Object();  // ok List<Complex> clist = new ArrayList<Complex>(); clist.add(pi);  // (ok assuming List.add param is @ValueSafe) List<ValueType> vlist = new ArrayList<ValueType>(); vlist.add(pi);  // (ok) List<Object> olist = new ArrayList<Object>(); olist.add(pi);  // warning: "value-unsafe" boolean z = pi.equals(zero); boolean z1 = (pi == zero);  // error: reference comparison on value type boolean z2 = (pi == null);  // error: reference comparison on value type boolean z3 = (pi == obj2);  // error: reference comparison on value type synchronized (pi) { }  // error: synch of value, unpredictable result synchronized (obj2) { }  // unpredictable result Complex qq = pi; qq = null;  // possible NPE; warning: “null-unsafe" qq = (Complex) obj;  // warning: “null-unsafe" qq = Complex.cast(obj);  // OK @SuppressWarnings("null-unsafe")   Complex empty = null;  // possible NPE qq = empty;  // possible NPE (null pollution) The Payoffs It follows from this that either the JVM or the java compiler can replace boxed value-type values with unboxed ones, without affecting normal computations.  Fields and variables of value types can be split into their unboxed components.  Non-static methods on value types can be transformed into static methods which take the components as value parameters. Some common questions arise around this point in any discussion of value types. Why burden the programmer with all these extra rules?  Why not detect programs automagically and perform unboxing transparently?  The answer is that it is easy to break the rules accidently unless they are agreed to by the programmer and enforced.  Automatic unboxing optimizations are tantalizing but (so far) unreachable ideal.  In the current state of the art, it is possible exhibit benchmarks in which automatic unboxing provides the desired effects, but it is not possible to provide a JVM with a performance model that assures the programmer when unboxing will occur.  This is why I’m writing this note, to enlist help from, and provide assurances to, the programmer.  Basically, I’m shooting for a good set of user-supplied “pragmas” to frame the desired optimization. Again, the important thing is that the unboxing must be done reliably, or else programmers will have no reason to work with the extra complexity of the value-safety rules.  There must be a reasonably stable performance model, wherein using a value type has approximately the same performance characteristics as writing the unboxed components as separate Java variables. There are some rough corners to the present scheme.  Since Java fields and array elements are initialized to null, value-type computations which incorporate uninitialized variables can produce null pointer exceptions.  One workaround for this is to require such variables to be null-tested, and the result replaced with a suitable all-zero value of the value type.  That is what the “cast” method does above. Generically typed APIs like List<T> will continue to manipulate boxed values always, at least until we figure out how to do reification of generic type instances.  Use of such APIs will elicit warnings until their type parameters (and/or relevant members) are annotated or typed as value-safe.  Retrofitting List<T> is likely to expose flaws in the present scheme, which we will need to engineer around.  Here are a couple of first approaches: public interface java.util.List<@ValueSafe T> extends Collection<T> { … public interface java.util.List<T extends Object|ValueType> extends Collection<T> { … (The second approach would require disjunctive types, in which value-safety is “contagious” from the constituent types.) With more transformations, the return value types of methods can also be unboxed.  This may require significant bytecode-level transformations, and would work best in the presence of a bytecode representation for multiple value groups, which I have proposed elsewhere under the title “Tuples in the VM”. But for starters, the JVM can apply this transformation under the covers, to internally compiled methods.  This would give a way to express multiple return values and structured return values, which is a significant pain-point for Java programmers, especially those who work with low-level structure types favored by modern vector and graphics processors.  The lack of multiple return values has a strong distorting effect on many Java APIs. Even if the JVM fails to unbox a value, there is still potential benefit to the value type.  Clustered computing systems something have copy operations (serialization or something similar) which apply implicitly to command operands.  When copying JVM objects, it is extremely helpful to know when an object’s identity is important or not.  If an object reference is a copied operand, the system may have to create a proxy handle which points back to the original object, so that side effects are visible.  Proxies must be managed carefully, and this can be expensive.  On the other hand, value types are exactly those types which a JVM can “copy and forget” with no downside. Array types are crucial to bulk data interfaces.  (As data sizes and rates increase, bulk data becomes more important than scalar data, so arrays are definitely accompanying us into the future of computing.)  Value types are very helpful for adding structure to bulk data, so a successful value type mechanism will make it easier for us to express richer forms of bulk data. Unboxing arrays (i.e., arrays containing unboxed values) will provide better cache and memory density, and more direct data movement within clustered or heterogeneous computing systems.  They require the deepest transformations, relative to today’s JVM.  There is an impedance mismatch between value-type arrays and Java’s covariant array typing, so compromises will need to be struck with existing Java semantics.  It is probably worth the effort, since arrays of unboxed value types are inherently more memory-efficient than standard Java arrays, which rely on dependent pointer chains. It may be sufficient to extend the “value-safe” concept to array declarations, and allow low-level transformations to change value-safe array declarations from the standard boxed form into an unboxed tuple-based form.  Such value-safe arrays would not be convertible to Object[] arrays.  Certain connection points, such as Arrays.copyOf and System.arraycopy might need additional input/output combinations, to allow smooth conversion between arrays with boxed and unboxed elements. Alternatively, the correct solution may have to wait until we have enough reification of generic types, and enough operator overloading, to enable an overhaul of Java arrays. Implicit Method Definitions The example of class Complex above may be unattractively complex.  I believe most or all of the elements of the example class are required by the logic of value types. If this is true, a programmer who writes a value type will have to write lots of error-prone boilerplate code.  On the other hand, I think nearly all of the code (except for the domain-specific parts like plus and minus) can be implicitly generated. Java has a rule for implicitly defining a class’s constructor, if no it defines no constructors explicitly.  Likewise, there are rules for providing default access modifiers for interface members.  Because of the highly regular structure of value types, it might be reasonable to perform similar implicit transformations on value types.  Here’s an example of a “highly implicit” definition of a complex number type: public class Complex implements ValueType {  // implicitly final     public double re, im;  // implicitly public final     //implicit methods are defined elementwise from te fields:     //  toString, asList, equals(2), hashCode, valueOf, cast     //optionally, explicit methods (plus, abs, etc.) would go here } In other words, with the right defaults, a simple value type definition can be a one-liner.  The observant reader will have noticed the similarities (and suitable differences) between the explicit methods above and the corresponding methods for List<T>. Another way to abbreviate such a class would be to make an annotation the primary trigger of the functionality, and to add the interface(s) implicitly: public @ValueType class Complex { … // implicitly final, implements ValueType (But to me it seems better to communicate the “magic” via an interface, even if it is rooted in an annotation.) Implicitly Defined Value Types So far we have been working with nominal value types, which is to say that the sequence of typed components is associated with a name and additional methods that convey the intention of the programmer.  A simple ordered pair of floating point numbers can be variously interpreted as (to name a few possibilities) a rectangular or polar complex number or Cartesian point.  The name and the methods convey the intended meaning. But what if we need a truly simple ordered pair of floating point numbers, without any further conceptual baggage?  Perhaps we are writing a method (like “divideAndRemainder”) which naturally returns a pair of numbers instead of a single number.  Wrapping the pair of numbers in a nominal type (like “QuotientAndRemainder”) makes as little sense as wrapping a single return value in a nominal type (like “Quotient”).  What we need here are structural value types commonly known as tuples. For the present discussion, let us assign a conventional, JVM-friendly name to tuples, roughly as follows: public class java.lang.tuple.$DD extends java.lang.tuple.Tuple {      double $1, $2; } Here the component names are fixed and all the required methods are defined implicitly.  The supertype is an abstract class which has suitable shared declarations.  The name itself mentions a JVM-style method parameter descriptor, which may be “cracked” to determine the number and types of the component fields. The odd thing about such a tuple type (and structural types in general) is it must be instantiated lazily, in response to linkage requests from one or more classes that need it.  The JVM and/or its class loaders must be prepared to spin a tuple type on demand, given a simple name reference, $xyz, where the xyz is cracked into a series of component types.  (Specifics of naming and name mangling need some tasteful engineering.) Tuples also seem to demand, even more than nominal types, some support from the language.  (This is probably because notations for non-nominal types work best as combinations of punctuation and type names, rather than named constructors like Function3 or Tuple2.)  At a minimum, languages with tuples usually (I think) have some sort of simple bracket notation for creating tuples, and a corresponding pattern-matching syntax (or “destructuring bind”) for taking tuples apart, at least when they are parameter lists.  Designing such a syntax is no simple thing, because it ought to play well with nominal value types, and also with pre-existing Java features, such as method parameter lists, implicit conversions, generic types, and reflection.  That is a task for another day. Other Use Cases Besides complex numbers and simple tuples there are many use cases for value types.  Many tuple-like types have natural value-type representations. These include rational numbers, point locations and pixel colors, and various kinds of dates and addresses. Other types have a variable-length ‘tail’ of internal values. The most common example of this is String, which is (mathematically) a sequence of UTF-16 character values. Similarly, bit vectors, multiple-precision numbers, and polynomials are composed of sequences of values. Such types include, in their representation, a reference to a variable-sized data structure (often an array) which (somehow) represents the sequence of values. The value type may also include ’header’ information. Variable-sized values often have a length distribution which favors short lengths. In that case, the design of the value type can make the first few values in the sequence be direct ’header’ fields of the value type. In the common case where the header is enough to represent the whole value, the tail can be a shared null value, or even just a null reference. Note that the tail need not be an immutable object, as long as the header type encapsulates it well enough. This is the case with String, where the tail is a mutable (but never mutated) character array. Field types and their order must be a globally visible part of the API.  The structure of the value type must be transparent enough to have a globally consistent unboxed representation, so that all callers and callees agree about the type and order of components  that appear as parameters, return types, and array elements.  This is a trade-off between efficiency and encapsulation, which is forced on us when we remove an indirection enjoyed by boxed representations.  A JVM-only transformation would not care about such visibility, but a bytecode transformation would need to take care that (say) the components of complex numbers would not get swapped after a redefinition of Complex and a partial recompile.  Perhaps constant pool references to value types need to declare the field order as assumed by each API user. This brings up the delicate status of private fields in a value type.  It must always be possible to load, store, and copy value types as coordinated groups, and the JVM performs those movements by moving individual scalar values between locals and stack.  If a component field is not public, what is to prevent hostile code from plucking it out of the tuple using a rogue aload or astore instruction?  Nothing but the verifier, so we may need to give it more smarts, so that it treats value types as inseparable groups of stack slots or locals (something like long or double). My initial thought was to make the fields always public, which would make the security problem moot.  But public is not always the right answer; consider the case of String, where the underlying mutable character array must be encapsulated to prevent security holes.  I believe we can win back both sides of the tradeoff, by training the verifier never to split up the components in an unboxed value.  Just as the verifier encapsulates the two halves of a 64-bit primitive, it can encapsulate the the header and body of an unboxed String, so that no code other than that of class String itself can take apart the values. Similar to String, we could build an efficient multi-precision decimal type along these lines: public final class DecimalValue extends ValueType {     protected final long header;     protected private final BigInteger digits;     public DecimalValue valueOf(int value, int scale) {         assert(scale >= 0);         return new DecimalValue(((long)value << 32) + scale, null);     }     public DecimalValue valueOf(long value, int scale) {         if (value == (int) value)             return valueOf((int)value, scale);         return new DecimalValue(-scale, new BigInteger(value));     } } Values of this type would be passed between methods as two machine words. Small values (those with a significand which fits into 32 bits) would be represented without any heap data at all, unless the DecimalValue itself were boxed. (Note the tension between encapsulation and unboxing in this case.  It would be better if the header and digits fields were private, but depending on where the unboxing information must “leak”, it is probably safer to make a public revelation of the internal structure.) Note that, although an array of Complex can be faked with a double-length array of double, there is no easy way to fake an array of unboxed DecimalValues.  (Either an array of boxed values or a transposed pair of homogeneous arrays would be reasonable fallbacks, in a current JVM.)  Getting the full benefit of unboxing and arrays will require some new JVM magic. Although the JVM emphasizes portability, system dependent code will benefit from using machine-level types larger than 64 bits.  For example, the back end of a linear algebra package might benefit from value types like Float4 which map to stock vector types.  This is probably only worthwhile if the unboxing arrays can be packed with such values. More Daydreams A more finely-divided design for dynamic enforcement of value safety could feature separate marker interfaces for each invariant.  An empty marker interface Unsynchronizable could cause suitable exceptions for monitor instructions on objects in marked classes.  More radically, a Interchangeable marker interface could cause JVM primitives that are sensitive to object identity to raise exceptions; the strangest result would be that the acmp instruction would have to be specified as raising an exception. @ValueSafe public interface ValueType extends java.io.Serializable,         Unsynchronizable, Interchangeable { … public class Complex implements ValueType {     // inherits Serializable, Unsynchronizable, Interchangeable, @ValueSafe     … It seems possible that Integer and the other wrapper types could be retro-fitted as value-safe types.  This is a major change, since wrapper objects would be unsynchronizable and their references interchangeable.  It is likely that code which violates value-safety for wrapper types exists but is uncommon.  It is less plausible to retro-fit String, since the prominent operation String.intern is often used with value-unsafe code. We should also reconsider the distinction between boxed and unboxed values in code.  The design presented above obscures that distinction.  As another thought experiment, we could imagine making a first class distinction in the type system between boxed and unboxed representations.  Since only primitive types are named with a lower-case initial letter, we could define that the capitalized version of a value type name always refers to the boxed representation, while the initial lower-case variant always refers to boxed.  For example: complex pi = complex.valueOf(Math.PI, 0); Complex boxPi = pi;  // convert to boxed myList.add(boxPi); complex z = myList.get(0);  // unbox Such a convention could perhaps absorb the current difference between int and Integer, double and Double. It might also allow the programmer to express a helpful distinction among array types. As said above, array types are crucial to bulk data interfaces, but are limited in the JVM.  Extending arrays beyond the present limitations is worth thinking about; for example, the Maxine JVM implementation has a hybrid object/array type.  Something like this which can also accommodate value type components seems worthwhile.  On the other hand, does it make sense for value types to contain short arrays?  And why should random-access arrays be the end of our design process, when bulk data is often sequentially accessed, and it might make sense to have heterogeneous streams of data as the natural “jumbo” data structure.  These considerations must wait for another day and another note. More Work It seems to me that a good sequence for introducing such value types would be as follows: Add the value-safety restrictions to an experimental version of javac. Code some sample applications with value types, including Complex and DecimalValue. Create an experimental JVM which internally unboxes value types but does not require new bytecodes to do so.  Ensure the feasibility of the performance model for the sample applications. Add tuple-like bytecodes (with or without generic type reification) to a major revision of the JVM, and teach the Java compiler to switch in the new bytecodes without code changes. A staggered roll-out like this would decouple language changes from bytecode changes, which is always a convenient thing. A similar investigation should be applied (concurrently) to array types.  In this case, it seems to me that the starting point is in the JVM: Add an experimental unboxing array data structure to a production JVM, perhaps along the lines of Maxine hybrids.  No bytecode or language support is required at first; everything can be done with encapsulated unsafe operations and/or method handles. Create an experimental JVM which internally unboxes value types but does not require new bytecodes to do so.  Ensure the feasibility of the performance model for the sample applications. Add tuple-like bytecodes (with or without generic type reification) to a major revision of the JVM, and teach the Java compiler to switch in the new bytecodes without code changes. That’s enough musing me for now.  Back to work!

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  • Let’s Get Social

    - by Kristin Rose
    v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} You can try to run from it like a bad Facebook picture but you can’t hide. Social media as we know it is quickly taking over our lives and is not going away any time soon. Though attempting to reach as many Twitter followers as Lady Gaga is daunting, learning how to leverage social media to meet your customer’s needs is not. For Oracle, this means interacting directly with our partners through our many social media outlets, and refraining from posting a mindless status on the pastrami on rye we ate for lunch today… though it was delicious. The “correct” way to go about social media is going to mean something different to each company. For example, sending a customer more than one friend request a day may not be the best way to get their attention, but using social media as a two-way marketing channel is. Oracle’s Partner Business Center’s (PBC) twitter handle was recently mentioned by Elateral as the “ideal way to engage with your market and use social media in the channel”. Why you ask? Because the PBC has two named social media leads manning the Twitter feed at all times, helping partners get the information and answers they need more quickly than a Justin Bieber video gone viral. So whether you want to post a video of your favorite customer attempting the Marshmallow challenge or tweet like there’s no tomorrow, be sure to follow @OraclePartnerBiz today, and see how they can help you achieve your next partner milestone with Oracle. Happy Socializing, The OPN Communications Team v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • The “AfterDark” Reception Is Back!

    - by Kristin Rose
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} This year, the OPN Exchange “AfterDark” Reception is moving to new heights! Join us on the 5th floor of the Metreon building in San Francisco for this exclusive ‘VIP’ event. The reception will be held from 7:30 p.m. – 10 p.m. on Sunday, September 30th. Enjoy the smooth sounds of Macy Gray over a cocktail, as you network the night away and watch the 2012 live Music Festival performances from above! Best of all, this event is exclusive and free to all Oracle PartnerNetwork Exchange attendees! So come mix and mingle with us as we kick-off Oracle OpenWorld 2012 with great conversation and music! See You After Dark! The OPN Communications Team

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  • OPN Exchange @ OpenWorld – Don’t Forget…

    - by Kristin Rose
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Mark your calendar because we’re less than a week away from kicking off our first ever Oracle PartnerNetwork Exchange @ OpenWorld program, and do we have a lot in store for you!  So don’t forget to attend these great partner events! Sunday, 9/30: The Global Partner Keynote with Judson Althoff and other senior executives @ 1:00pm OPN Exchange General Sessions  to discuss the overview of each OPN Exchange track including, Cloud, Engineered Systems, Industries, Technology and Applications @ 3:30pm The exclusive OPN Exchange AfterDark Reception complete with the smooth sounds of Macy Gray @ 7:30pm. Don’t worry, there is plenty to come after Sunday! Be sure to take part in all the exciting activity taking place during the week, including: Over 40 + OPN Exchange Sessions taking place at the Marriott Marquis throughout the week “Test Fest” exams for OPN Specialist Certifications,  taking place throughout the week The 5k Partner Fun Run- Meet at the W Hotel lobby on Monday 10/1 at 6 a.m. PT – No registration necessary! Led by Judson Althoff, SVP of WWA&C. Social Media Rally Station- Join us in the OPN Lounge on Monday to become social savvy and leverage social media tools for your business Ice Cream Social- Monday October 1st, from 3-5:30 p.m. in the OPN Lounge. Hosted by Oracle Advanced Customer Support Services. Endless Networking Opportunities at the OPN Lounge, the Howard Street Tent for lunch, the ‘It’s a Wrap Reception’, and much more! We can’t wait to see you there! The OPN Communications Team

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  • Oracle’s FY14 Partner Kickoff Recap & New OPN Website

    - by Kristin Rose
    There is no doubt that we are off to a strong FY14! Now that Oracle’s Global Partner Kickoff has come and gone, it’s time to take what we have learned and focus on having the strongest year ever! To quote Oracle pilot, Sean D. Tucker, “FY14, it’s all about growth baby!” Here are some of the ways you can grow with Oracle! Sell into accounts where Oracle isn’t selling directly Offer customer added value solutions leveraging our technology Offer deep market capabilities that leverage transformative technology Be aggressive, sell the entire stack, engage with Oracle in the marketplace and get engineered for growth! With this being said, we also know that to have the strongest year ever, you also need the strongest tools ever! Ladies and gentleman, in case you missed its debut during Oracle’s Global Partner Kickoff, let OPN introduce you to the newly redesigned, Oracle PartnerNetwork website, providing  easy access to key business processes, systems and resources! We took your advice and implemented the following enhancements: A new OPN home page, highlighting paths to top tasks Streamlined top navigation New business process focused pages Restructured Knowledge Zone areas (currently applied to select pages) Learn more about the new Oracle PartnerNetwork website and all that Oracle has to offer, by watching the FY14 Global Partner Kickoff replay video below! Thank you for your hard work and partnership in FY13, here’s to an even stronger FY14! Good Selling, The OPN Communications Team

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  • Eggnog and Oracle’s StorageTek SL150 Updates

    - by Kristin Rose
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Looks like the holiday’s came early this year! You may remember this snazzy blog that posted a couple months back,  “Keepin’ It Simple with Storage Tek SL150”, that was based on the benefits around Oracle’s StorageTek SL150. Well, in addition to these great benefits, OPN is pleased to provide you with a complete StorageTek SL150 winter wish list that is about to come true! 1. SL150 is the only product in the Oracle portfolio, for which OPN Members can become authorized to create and provide support.  2. OPN Members can qualify for the OPN Incentive Program Rebates, without Oracle Support Attach, (provided all other criteria is met). The requirement of Premier Support Attach has been exempted for this product. 3. OPN Members who become authorized under this model will be eligible for an additional discount on parts.  4. As always Oracle’s StorageTek SL150 is Simple, Scalable and will help you Save! To add just a bit more cheer to your cup of hot coco, watch this video on why Oracle’s StorageTek SL150 Tape Library is for you! So if you haven’t done so already, contact your Oracle Channel Sales representative — let them know if you’ve been nice this year, and tell them you want to learn more! Cheers! The OPN Communications Team

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  • From Sea to Shining Fusion HCM Specialization

    - by Kristin Rose
    v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Well, the polls have closed, the votes are in and Oracle Fusion HCM Specialization is finally here! Not only is this Specialization easily achievable, partners are already seeing the “economic” value in it. But don’t just take our word for it, watch below as Oracle Diamond Partner, Infosys, shares their experience with Oracle Fusion HCM and all the success they’ve already seen! Here is how you can make a change and get started today: STEP 1: Join OPN STEP 2: Join Knowledge Zone STEP 3: Check Business and Competency Criteria STEP 4: Track Competency Status STEP 5: Apply Now So let’s put our differences aside, put Oracle Fusion first, and come together by learning more about this Oracle Fusion HCM Specialization.  We are OPN and we approve this message, The OPN Communications Team

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  • Error 255 samba share simple file share Ubuntu 14.04

    - by Rose Offthorns
    I have been using simple file share on Ubuntu 12.04 for several years not a problem now I have up graded to 14.04 all the problems error 255, tried all sights to fix the problem nothing works even went back to 12.04 still the same problem error 255 'net usershare' returned error 255: net usershare add: cannot convert name "Everyone" to a SID. The connection was refused. Maybe smbd is not running. There appears to be a bug with the new upgrade or has there been a new upgrade. Thanks for any help would be appreciated.

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  • Go From Social Glum to Guru at the Social Media Rally Station @ OOW

    - by Kristin Rose
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} @OPN Partners,We have some #exciting news for you! Just when you thought Oracle OpenWorld #OOW couldn’t get any better; OPN wants to announce a little something called the Social Media Rally Station™. #OMG!Enough with the social talk, hash tags and @’s, since there will be plenty of that at Oracle OpenWorld! This awesome station full of experts is the opportunity you've been looking for to optimize your online presence. You’ll start by receiving an overall evaluation of where you stand online, and get customized, face-to-face, expert advice on how to better engage with your customers and find new prospects online! Here’s what will happen at the Social Media Rally Stations: Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Partners will check in with a Rally Coordinator who will assess your needs and move you to the appropriate station. You will take part in a Professional Photo Station where you’ll get a head shot to use on social profiles, your own website, or for articles and posts about your company. Finally, the One-2-One Station Consultants will walk you through how you’re using social media today and next steps including, Google Alerts, Google Analytics, Search Engine Optimization, LinkedIn, Twitter, Facebook, Google+ and more. Finally, this is a custom engagement so you can decide how you want to focus the time. Go from Social Media glum to guru in under 25 minutes! Oh and a few other things to remember… Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} These Social Media Rally Stations will be taking place on: Sunday, 9/30 from 3-5 p.m.PT at the Esplanade level, Moscone South and Monday, 10/1 from 10 a.m. – 6 p.m. PT at the OPN Lounge in Moscone South, Exhibit Hall Level Please wear professional attire from the waist up for your head-shot Bring any login info for your social platforms Come prepared with questions for our One-2-One Consultants! If you have any questions before the hitting the ground running at the Social Media Station™ sponsored by Oracle and provided by Channel Maven Consulting, or if you’d like to schedule some time while you’re at Oracle OpenWorld, send an email to [email protected]. Oh and don’t forget to RT this post on Twitter and ‘like’ us on Facebook to spread the word! #Thanks!See you around the social-sphere,#OPN

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  • A New Year’s Celebration in June

    - by Kristin Rose
    Happy Oracle New Year Everyone! Last week marked the official start to FY13 and we could not be more pleased with all that lies ahead this quarter, and all that we accomplished in the last…especially our newly updated Oracle PartnerNetwork (OPN) Solutions Catalog. If you thought it was great before, just wait until you see it now. We are ringing in our New Year right by fully equipping partners with the necessary tools they need to have another successful year. The Solutions Catalog will help draw attention to your partner services and offerings, highlighting your expertise. The Solutions Catalog is a centralized and easy way to navigate this customer friendly site. Some of the exciting advancements include: A streamlined search interface A robust lead capture tool that requests the contact information of potential customers A professional display of customer recommendations to showcase your skill set A partner dashboard with enhanced profile creation and an improved publication process Most exciting of all, updating your profile is easier than ever with the updated partner dashboard. Keeping your partner profile up to date will help to ensure customers are looking at the correct information about your company, and can easily stay on-top of any new developments or Specializations you receive. So don’t cut yourself short, be sure to update your profile today if you haven’t already done so. For more information on the exciting upgrades available to you, visit the ‘Resources for Partners’ page or watch Takane Aizeki, Principle Portal Manager at Oracle, walk through the upgraded Solutions Catalog and the different ways to showcase your value as an Oracle solution provider. Cheers,Lydia SmyersGroup Vice PresidentWWA&C and Communications

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  • Oracle OpenWorld São Paulo Is Back!

    - by Kristin Rose
    Guess what’s back and bigger than ever! Oracle OpenWorld São Paulo, and we can’t wait to see YOU there! Be part of the first ever Oracle PartnerNetwork Exchange Latin America, a program that incorporates special activities specifically tailored to you, our partners. OracleOpenWorld Latin America is taking place from December 4th – 6th at the Transamerica Expo Center, so if you haven’t already registered, hurry and do so to take advantage of our Early Bird pricing here! This year’s jam-packed agenda includes keynotes from Hugo Freytes, SVP of Latin America Alliances and Channels, Judson Althoff, SVP of Worldwide Alliances and Channels and many more! The OPN Keynote session will take place on December 5th from 10:00am to 12:00am, and the program will feature four tracks including Applications, Cloud, Engineered Systems and Technology for partners, complete with endless content! Click here to view the Oracle OpenWorld Latin America Oracle PartnerNetwork Agenda. Also, we wanted to offer a huge THANK YOU to our 2012 Oracle PartnerNetwork Exchange Latin America and Lounge sponsors: Avnet and Preteco! Be sure to stop by our Oracle PartnerNetwork Lounge to hold meetings, network with your peers, and engage in relevant conversations with your partners, customers and other industry professionals. Finally, don’t wait to register! Early Bird Pricing for OPN Exchange @ OpenWorld has ends November, 23. You really don't want to miss this great opportunity to learn, network, and be a part of the experience. Register here! Welcome to the new Oracle PartnerNetwork Exchange @ OpenWorld Latin America 2012! The OPN Communications Team

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  • Oracle's SPARC T4, 007 Style

    - by Kristin Rose
    The names 4, T4, and this power house travels hand in hand with its good friend SPARC. About 6 years ago on-chip encryption acceleration was first shipped in a commercial system, the SPARC T1. Today, thanks to Oracle SPARC innovative leadership in on-chip encryption acceleration, complex cryptographic computations was born and has since rapidly evolved. Customers can now have security with performance because we my friend, are in the Age of Big Data.If you need some high speed action in your life, listen here. The SPARC T4 systems offer customers much more value for applications than just increased performance through its cross sell opportunity. This is done by enabling partners to integrate your own applications to Oracle’s SPARC T4 Servers for Cloud deployments, and providing direct business benefits that supersedes the commodity approach to data center computing such as security, performance and optimization.As companies continue down this complex path of big data, eCommerce, and mobility, the need to provide better and more in-depth security is more prominent than ever. Oracle’s SPARC T4 processor allows customers to deliver the highest levels of application security, as well as deliver the necessary level performance without added cost, and complexity.To learn more behind the value of SPARC T4, check out a more in-depth blog here. For more on the SPARC T4 family of products, click here.Encryption Lives Another Day,The OPN Communications Team Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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  • Java’s Aromatic Message

    - by Kristin Rose
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Kicking off day 4 of Oracle OpenWorld with a hot cup of Java has never tasted so good! The Java Exchange @ JavaOne keynote took place this morning and covered topics such as M2M and marketing strategy. Senior Vice President of Oracle's Worldwide Alliances and Channels, Judson Althoff, discussed how Java’s device to data center reach offers customers and partners across a range of industries, significant business advantages by minimizing development costs, testing cycles, and time-to-market while maximizing application reuse, solution flexibility and end-to-end security. All in all, each presenter offered interesting insight into how Java is affecting the world we live in today, as well as how it will affect us in the future. With the potential of 50 billion connected devices by 2020, the world of embedded Java is calling and we need to answer! Can We Refill Your Java? The OPN Communications Team

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  • I'm tasked with leading the documentation effort for an existing, entirely undocumented, software product - what resources are there to help me?

    - by Ben Rose
    I'm a software developer at a technology company. I have been tasked with leading the documentation effort for the product I work on. The goal is to produce documentation internal to developer, and the project spills over into the business side, where it covers requirements documentation. This project is challenging. Specifically, I'm dealing with a product which: - has been around for a long time, at least 6 years. - has no form of documentation other than some small, outdated pieces here and there. - has comments in the code, but they are technical and do not convey any over-arching behavior (even on technical side). - as a consequence of having little to no documentation, is often unnecessarily complex under the covers In addition, we have not been given a lot of time to work on this project. I do not have any formal documentation or writing background, training, or experience. I have displayed some ability in writing/communication around the office, which may be why I was assigned to this project. Please share your advice or recommendation for resources to help me prepare and deal with this project. I'm looking for references to books/website/forums/whatever, to help me come up with the design of a plan with milestones, learn about best practices, task delegation, templates, buy-in, etc. I'm hoping specifically for resources targeting or giving special mention of introducing good documentation to existing, undocumented, projects. I would be very grateful for your responses. Ben

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  • The Oracle VM Hall of Fame

    - by Kristin Rose
    “Take me out to the ball game, take me out to the crowd. Buy me a new Oracle VM, I want my competition to be history!”...Yes, baseball is in full swing, and as we make our way to the closing of the quarter, Oracle is ready to “knock it out of the park” with its newly updated release of Oracle VM 3.1. This home run of a server virtualization solution will let you deploy software faster, as it intelligently manages your entire infrastructure, from application to disk. As if that wasn’t enough, the competition can’t even get on base! Have a look at the final score below: Partners will be hitting grand slams left and right because management tools, application templates and single source support, have all teamed up to create one heck of a curve ball for the competition, but more importantly, an absolute first draft pick for our partners. With no license cost and an affordable enterprise support cost, crowds have gathered to see this ‘All Star’ play some hard ball. Watch as Jeff Doolan, Sr. Director of Linux and Virtualization Channel Sales at Oracle, goes into more depth on how Oracle VM is a real game changer and eliminates the competition.Adding to the line-up are two key components of Oracle VM 3.1: Enhanced Ease-of-use: The new GUI design is engineered for faster execution of workflow and to maximize ease of use and reduce deployment time. Administrators have more time to spend at the ball park or focus on the business.New Oracle VM Templates: such as the Oracle E-Business Suite 12.1.3; Oracle PeopleSoft FSCM 9.1; Oracle Enterprise Manager 12c; Oracle Linux 5.8; Oracle Linux 6.1; Oracle Solaris 11 – which add to the existing 100+ existing templates that are ready for download. Oracle VM Templates are pre-configured as an entire stack including OS and application fully tested, production ready and certified from Oracle.For more information on Oracle newest player, Oracle VM 3.1, read this press release or visit our technology information page. Batter Up,The OPN Communications Team

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  • Are there good resources for leading documentation for an existing software product having none?

    - by Ben Rose
    Hello. I'm a software developer at a technology company. I have been tasked with leading the documentation effort for the product I work on, both internal to developers as well as spilling over into facilitating the business side of requirements documentation. This internal product has been around for at least 6 years. One challenge is that this software application has no form of documentation other than some small, outdated pieces here and there. There are comments in the code, but they are technical and do not convey any over-arching behavior (even on technical side). As a consequence of having little to no documentation, this product is often unnecessarily complex under the covers adding to the challenge. We are very limited on time that will be given to us to work on documentation. Another thing about me is that I've displayed some ability in writing/communication around the office, but I'm not coming from any sort of documentation or formal writing background (beyond my academic career). Please share your advise or recommend resources, book/website/forum/whatever, for helping me come up with a plan with milestones, best practices, task delegation, templates, buy-in, etc. I'm hoping for a resource targeting or giving special mention of introducing good documentation on existing projects where there previously was none. I would be very grateful for your responses. Ben

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  • New ATG Web Commerce Specialization is Hot, Hot, Hot

    - by Kristin Rose
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} The roof, the roof, the roof is on fire! Record breaking temperatures aren’t the only things raising the thermometer this summer –not since the new ATG Specialization became available, and get this – we already have a list of partners who have achieved their ATG Web Commerce Specialization, including: Accenture, AAXIS Commerce, Knowledge Path, ObjectEdge, Professional Access and ThinkWrap. Now that’s just sizzling! As part of this smokin’ hot Specialization, Oracle is offering ATG Commerce 10 Implementation Developer Boot Camps. Through direct hands-on experience, and technical training, developers and software architects will gain some serious insight into best practices, as well as relevant and applicable implementation experience to keep cool under pressure. So if you’re ready to stand-out, be sensational and separate yourself from the competition, learn about the steps you need to take to become ATG Web Commerce Specialized today, and don't forget to spread the word over Facebook and Twitter! Setting Fire to the Rain, The OPN Communications Team

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  • The Madness of March

    - by Kristin Rose
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} From “Linsanity” to “LOB City”, there is no doubt that basketball dominates the month of March. As many are aware, March Madness is well underway and continues to be a time when college basketball teams get together to bring their A-game to the court. Here at Oracle we also like to bring our A-game, and that includes some new players and talent from our newly acquired companies. Each new acquisition expands Oracle’s solution portfolio, fills customer requirements, and ultimately brings greater opportunities for partners. OPN follows a consistent approach to delivering key information about these acquisitions to you in a timely manner. We do this so partners can get educated, get trained and gain access to demand gen and sales tools. Through this slam dunk of a process we provide (using Pillar Data Systems as an example): A welcome page where partners can download information and learn how to sell and maximize sales returns. A Discovery section where partners can listen to key Oracle Executives speak about the many benefits this new solution brings, as well review a FAQ sheet. A Prepare section where partners can learn about the product strategies and the different OPN Knowledge Zones that have become available. A Sell and Deliver section that partners can leverage when discussing product positioning and functionality, as well as gain access to relevant deliverables. Just as any competitive team strives to be #1, Oracle also wants to stay best-in-class which is why we have recently joined forces with some ‘baller’ companies such as RightNow, Endeca and Pillar Axiom to secure our place in the industry bracket. By running our 3-2 Oracle play and bringing in our newly acquired products, we are able to deliver a solid, expanded solution to our partners. These and many other MVP companies have helped Oracle broaden its offerings and score big. Watch the half time show below to find out what Judson thinks about Oracle’s current offerings: Mergers and acquisitions are a strategic part of how we currently go to market. If you haven’t done so already, dribble down or post up and visit the Acquisition Catalog to learn more about Oracle’s acquired products and the unique benefits they can bring to your own court. Or click here to learn about the ways of monetizing opportunities through Oracle acquisitions. Until Next Time, It’s Game Time, The OPN Communications Team Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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