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  • The Best Data Integration for Exadata Comes from Oracle

    - by maria costanzo
    Oracle Data Integrator and Oracle GoldenGate offer unique and optimized data integration solutions for Oracle Exadata. For example, customers that choose to feed their data warehouse or reporting database with near real-time throughout the day, can do so without decreasing  performance or availability of source and target systems. And if you ask why real-time, the short answer is: in today’s fast-paced, always-on world, business decisions need to use more relevant, timely data to be able to act fast and seize opportunities. A longer response to "why real-time" question can be found in a related blog post. If we look at the solution architecture, as shown on the diagram below,  Oracle Data Integrator and Oracle GoldenGate are both uniquely designed to take full advantage of the power of the database and to eliminate unnecessary middle-tier components. Oracle Data Integrator (ODI) is the best bulk data loading solution for Exadata. ODI is the only ETL platform that can leverage the full power of Exadata, integrate directly on the Exadata machine without any additional hardware, and by far provides the simplest setup and fastest overall performance on an Exadata system. We regularly see customers achieving a 5-10 times boost when they move their ETL to ODI on Exadata. For  some companies the performance gain is even much higher. For example a large insurance company did a proof of concept comparing ODI vs a traditional ETL tool (one of the market leaders) on Exadata. The same process that was taking 5hrs and 11 minutes to complete using the competing ETL product took 7 minutes and 20 seconds with ODI. Oracle Data Integrator was 42 times faster than the conventional ETL when running on Exadata.This shows that Oracle's own data integration offering helps you to gain the most out of your Exadata investment with a truly optimized solution. GoldenGate is the best solution for streaming data from heterogeneous sources into Exadata in real time. Oracle GoldenGate can also be used together with Data Integrator for hybrid use cases that also demand non-invasive capture, high-speed real time replication. Oracle GoldenGate enables real-time data feeds from heterogeneous sources non-invasively, and delivers to the staging area on the target Exadata system. ODI runs directly on Exadata to use the database engine power to perform in-database transformations. Enterprise Data Quality is integrated with Oracle Data integrator and enables ODI to load trusted data into the data warehouse tables. Only Oracle can offer all these technical benefits wrapped into a single intelligence data warehouse solution that runs on Exadata. Compared to traditional ETL with add-on CDC this solution offers: §  Non-invasive data capture from heterogeneous sources and avoids any performance impact on source §  No mid-tier; set based transformations use database power §  Mini-batches throughout the day –or- bulk processing nightly which means maximum availability for the DW §  Integrated solution with Enterprise Data Quality enables leveraging trusted data in the data warehouse In addition to Starwood Hotels and Resorts, Morrison Supermarkets, United Kingdom’s fourth-largest food retailer, has seen the power of this solution for their new BI platform and shared their story with us. Morrisons needed to analyze data across a large number of manufacturing, warehousing, retail, and financial applications with the goal to achieve single view into operations for improved customer service. The retailer deployed Oracle GoldenGate and Oracle Data Integrator to bring new data into Oracle Exadata in near real-time and replicate the data into reporting structures within the data warehouse—extending visibility into operations. Using Oracle's data integration offering for Exadata, Morrisons produced financial reports in seconds, rather than minutes, and improved staff productivity and agility. You can read more about Morrison’s success story here and hear from Starwood here. From an Irem Radzik article.

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  • Faster Trip to Innovation with Simplified Data Integration: Sabre Holdings Case Study

    - by Tanu Sood
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Author: Irem Radzik, Director of Product Marketing, Data Integration, Oracle In today’s fast-paced, competitive environment, IT teams are under pressure to deliver technology solutions for many critical business initiatives as fast as possible. When the focus is on speed, it can be easy to continue to use old style, point-to-point custom scripts that grow organically to the point where they are unmanageable and too costly to maintain. As data volumes, data sources, and end users grow, uncoordinated data integration efforts create significant inefficiencies for both IT and business users. In addition to losing IT productivity due to maintaining spaghetti architecture, data integrity becomes a concern as well. Errors caused by inconsistent, data and manual data entry can prove very costly for companies and disrupt business activities. Many industry leaders recognize now that data should be moved in an automated and reliable manner across all platforms to have one version of the truth. By simplifying their data integration architecture and standardizing on a centralized approach, IT teams now accelerate time to market. Especially, using a centralized, shared-service approach brings agility, increases IT productivity, and frees up resources for innovation. One such industry leader that simplified its data integration architecture is Sabre Holdings. Sabre Holdings provides distribution and technology solutions for the travel industry, and is a winner of Oracle Excellence Awards for Fusion Middleware in 2011 in the data integration category. I had the pleasure to host Sabre Holdings on a public webcast and discuss their data integration best practices for data warehousing. In this webcast Sabre’s Amjad Saeed, presented how the company reduced complexity by consolidating systems and standardizing development on Oracle Data Integrator and Oracle GoldenGate for its global data warehouse development team. With Oracle’s complete real-time data integration solution, Sabre also streamlined support and maintenance operations, achieved real-time view in the execution of the integration processes, and can manage the data warehouse and business intelligence solution performance on demand. By reducing complexity and leveraging timely market insights, the company was able to decrease time to market by 40%. You can now listen to the webcast on demand: Sabre Holdings Case Study: Accelerating Innovation using Oracle Data Integration I invite you to hear directly from Sabre how to use advanced data integration capabilities to enable accelerated innovation. To learn more about Oracle’s data integration offering you can download our free resources.

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  • Maximize Performance and Availability with Oracle Data Integration

    - by Tanu Sood
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-fareast-font-family:Calibri; mso-bidi-font-family:"Times New Roman";} Alert: Oracle is hosting the 12c Launch Webcast for Oracle Data Integration and Oracle Golden Gate on Tuesday, November 12 (tomorrow) to discuss the new capabilities in detail and share customer perspectives. Hear directly from customer experts and executives from SolarWorld Industries America, British Telecom and Rittman Mead and get your questions answered live by product experts. Register for this complimentary webcast today and join in the discussion tomorrow. Author: Irem Radzik, Senior Principal Product Director, Oracle Organizations that want to use IT as a strategic point of differentiation prefer Oracle’s complete application offering to drive better business performance and optimize their IT investments. These enterprise applications are in the center of business operations and they contain critical data that needs to be accessed continuously, as well as analyzed and acted upon in a timely manner. These systems also need to operate with high-performance and availability, which means analytical functions should not degrade applications performance, and even system maintenance and upgrades should not interrupt availability. Oracle’s data integration products, Oracle Data Integrator, Oracle GoldenGate, and Oracle Enterprise Data Quality, provide the core foundation for bringing data from various business-critical systems to gain a broader, unified view. As a more advance offering to 3rd party products, Oracle’s data integration products facilitate real-time reporting for Oracle Applications without impacting application performance, and provide ability to upgrade and maintain the system without taking downtime. Oracle GoldenGate is certified for Oracle Applications, including E-Business Suite, Siebel CRM, PeopleSoft, and JD Edwards, for moving transactional data in real-time to a dedicated operational reporting environment. This solution allows the app users to offload the resource-heavy queries to the reporting instance(s), reducing CPU utilization, improving OLTP performance, and extending the lifetime of existing IT assets. In addition, having a dedicated reporting instance with up-to-the-second transactional data allows optimizing the reporting environment and even decreasing costs as GoldenGate can move only the required data from expensive mainframe environments to cost-efficient open system platforms.  With real-time data replication capabilities GoldenGate is also certified to enable application upgrades and database/hardware/OS migration without impacting business operations. GoldenGate is certified for Siebel CRM, Communications Billing and Revenue Management and JD Edwards for supporting zero downtime upgrades to the latest app version. GoldenGate synchronizes a parallel, upgraded system with the old version in real time, thus enables continuous operations during the process. Oracle GoldenGate is also certified for minimal downtime database migrations for Oracle E-Business Suite and other key applications. GoldenGate’s solution also minimizes the risk by offering a failback option after the switchover to the new environment. Furthermore, Oracle GoldenGate’s bidirectional active-active data replication is certified for Oracle ATG Web Commerce to enable geographically load balancing and high availability for ATG customers. For enabling better business insight, Oracle Data Integration products power Oracle BI Applications with high performance bulk and real-time data integration. Oracle Data Integrator (ODI) is embedded in Oracle BI Applications version 11.1.1.7.1 and helps to integrate data end-to-end across the full BI Applications architecture, supporting capabilities such as data-lineage, which helps business users identify report-to-source capabilities. ODI is integrated with Oracle GoldenGate and provides Oracle BI Applications customers the option to use real-time transactional data in analytics, and do so non-intrusively. By using Oracle GoldenGate with the latest release of Oracle BI Applications, organizations not only leverage fresh data in analytics, but also eliminate the need for an ETL batch window and minimize the impact on OLTP systems. You can learn more about Oracle Data Integration products latest 12c version in our upcoming launch webcast and access the app-specific free resources in the new Data Integration for Oracle Applications Resource Center.

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  • Data Integration 12c Raising the Big Data Roof at Oracle OpenWorld

    - by Tanu Sood
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Times New Roman","serif"; mso-fareast-font-family:"MS Mincho";} Author: Dain Hansen, Director, Oracle It was an exciting OpenWorld 2013 for us in the Data Integration track. Our theme this year was all about ‘being future ready’ - previewing one of our biggest releases this year: Oracle Data Integration 12c. Just this week we followed up with this preview by announcing the general availability of 12c release for Oracle’s key data integration products: Oracle Data Integrator 12c and Oracle GoldenGate 12c. The new release delivers extreme performance, increase IT productivity, and simplify deployment, while helping IT organizations to keep pace with new data-oriented technology trends including cloud computing, big data analytics, real-time business intelligence. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Times New Roman","serif"; mso-fareast-font-family:"MS Mincho";} Mark Hurd's keynote on day one set the tone for the Data Integration sessions. Mark focused on big data analytics and the changing consumer expectations. Especially real-time insight is a key theme for Oracle overall and data integration products. In Mark Hurd's keynote we heard from key customers, such as Airbus and Thomson Reuters, how real-time analysis of operational data including machine data creates value, in some cases even saves lives. Thomas Kurian gave a deeper look into Oracle's big data and fast data solutions. In the initial lead Data Integration track session - Brad Adelberg, VP of Development, presented Oracle’s Data Integration 12c product strategy based on key trends from the initial OpenWorld keynotes. Brad talked about how Oracle's data integration products address the new data integration requirements that evolved with cloud computing, big data, and changing consumer expectations and how they set the key themes in our products’ road map. Brad explained why and how fast-time to value, high-performance and future-ready solutions is the top focus areas for product development. If you were not able to attend OpenWorld or this session I recommend reading the white paper: Five New Data Integration Requirements and How to Meet them with Oracle Data Integration, which provides an in-depth look into how Oracle addresses the new trends in the DI market. Following Brad’s session, Nick Wagner provided in depth review of Oracle GoldenGate’s latest features and roadmap. Nick discussed how Oracle GoldenGate’s tight integration with Oracle Database sets the product apart from the competition. We also heard that heterogeneity of the product is still a major focus for GoldenGate’s development and there will be more news on that front when there is a major release. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Times New Roman","serif"; mso-fareast-font-family:"MS Mincho";} After GoldenGate’s product strategy session, Denis Gray from the PM team presented Oracle Data Integrator’s product strategy session, talking about the latest and greatest on ODI. Another good session was delivered by long-time GoldenGate users, Comcast.  Jason Hurd and Amit Patel of Comcast talked about the various use cases they deploy Oracle GoldenGate throughout their enterprise, from database upgrades, feeding reporting systems, to active-active database synchronization.  The Comcast team shared many good tips on how to use GoldenGate for both zero downtime upgrades and active-active replication with conflict management requirement. One of our other important goals we had this year for the Data Integration track at OpenWorld was hearing from our customers. We ended day 1 on just that, with a wonderful award ceremony for Oracle Excellence Awards for Oracle Fusion Middleware Innovation. The ceremony was held in the Yerba Buena Center for the Arts. Congratulations to Royal Bank of Scotland and Yalumba Wine Company, the winners in the Data Integration category. You can find more information on the award and the winners in our previous blog post: 2013 Oracle Excellence Awards for Fusion Middleware Innovation… Selected for their innovation use of Oracle’s Data Integration products; the winners for the Data Integration Category are Royal Bank of Scotland and The Yalumba Wine Company. Congratulations!!! Royal Bank of Scotland’s Market and International Banking division provides clients across the globe with seamless trading and competitive pricing, underpinned by a deep knowledge of risk management across the full spectrum of financial products. They handle millions of transactions daily to keep the lifeblood of their clients’ businesses flowing – whether through payment management solutions or through bespoke trade finance solutions. Royal Bank of Scotland is leveraging Oracle GoldenGate and Oracle Data Integrator along with Oracle Business Intelligence Enterprise Edition and the Oracle Database for a variety of solutions. Mainly, Oracle GoldenGate and Oracle Data Integrator are used to feed their data warehouse – providing a real-time data integration solution that feeds transactional data to their analytics system in minutes to enable improved decision making with timely, accurate data for their business users. Oracle Data Integrator’s in-database transformation capabilities and its ability to integrate with Oracle GoldenGate for real-time data capture is the foundation of this implementation. This solution makes it such that changes happening in the analytics systems are available the same day they are deployed on the operational system with 100% data quality guaranteed. Additionally, the solution has helped to reduce their operational database size from 150GB to 10GB. Impressive! Now what if I told you this solution was built in 3 months and had a less than 6 month return on investment? That’s outstanding! The Yalumba Wine Company is situated in the Barossa Valley of Australia. It is the oldest family owned winery in Australia with a unique way of aging their wines in specially crafted 100 liter barrels. Did you know that “Yalumba” is Aboriginal for “all the land around”? The Yalumba Wine Company is growing rapidly, and was in need of introducing a more modern standard to the existing manufacturing processes to meet globalization demands, overall time-to-market, and better operational efficiency objectives of product development. The Yalumba Wine Company worked with a partner, Bristlecone to develop a unique solution whereby Oracle Data Integrator is leveraged to pull data from Salesforce.com and JD Edwards, in addition to their other pre-existing source systems, for consumption into their data warehouse. They have emphasized the overall ease of developing integration workflows with Oracle Data Integrator. The solution has brought better visibility for the business users, shorter data loading and transformation performance to their data warehouse with rapid incorporation of new data sources, and a solid future-proof foundation for their organization. Moving forward, they plan on leveraging more from Oracle’s Data Integration portfolio. Terrific! In addition to these two customers on Tuesday we featured many other important Oracle Data Integrator and Oracle GoldenGate customers. On Tuesday the GoldenGate panel included: Land O’Lakes, Smuckers, and Veolia Water. Besides giving us yummy nutrition and healthy water, these companies have another aspect in common. They all use GoldenGate to boost their ERP application. Please read the recap by Irem Radzik. On Wednesday, the ODI Panel included: Barry Ralston and Ryan Weber of Infinity Insurance, Paul Stracke of Paychex Inc., and Ian Wall of Vertex Pharmaceuticals for a session filled with interesting projects, use cases and approaches to leveraging Oracle Data Integrator. Please read the recap by Sandrine Riley for more. Thanks to everyone who joined with us and we hope to stay connected! To hear more about our Data Integration12c products join us in an upcoming webcast to learn more. Follow us www.twitter.com/ORCLGoldenGate or goto our website at www.oracle.com/goto/dataintegration

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