Marketing guru Andrew Lock interviews the CEO of MemberGate, the premiere membership website, plus tips on creating a loyalty program for your best customers.
I'm trying to guess how many loyal users I have by counting the number of people that have visited the site 10 times. How can I answer this question with Google Analytics?
"Visitor Loyalty" is a tempting answer, but the label for loyalty is "Visits that were the visitor's nth visit," and I want something more like "Visitors that visited n times."…
Marketing guru Andrew Lock interviews the CEO of MemberGate, the premiere membership website, plus tips on creating a loyalty program for your best customers.
I have a jqgrid plugin which I call via Ajax. I have index.php and a getGridData.php. How will I pass form input in getGridData.php via ajax and use it in getGridData.php? I tried serialize but I can't pass or access it on getGridData.php. I need it as parameters for mysql. Here's my code.
<script language="javascript"…
My home dishwasher started making some really interesting noises. I heard radio advertisements from two retailers who promised to meet any competitor's price. Then, I heard another retailer promising that their everyday prices beat their competitors. That got me to thinking about the power of pricing and promotions in the…
My home dishwasher started making some really interesting noises. It was time to shop. I heard radio advertisements from two retailers who promised to meet any competitor's price. Then, another retailer promised that their everyday prices beat their competitors. That got me to thinking about the power of pricing and…
Lo scorso 28 marzo si è svolto l'appuntamento dedicato alle aziende che vogliono ripensare i processi di Vendita, Marketing e Supporto alla Clientela, facendo leva sui nuovi paradigmi quali Social
Networking , Web 2.0, e-commerce, mobilità e multinacanalità, Cloud
computing.
Dello straordinario intervento…
Author: Craig Mikus, Sr. Director, Enterprise Mobile Solutions
Seems like every customer is either building or planning to build mobile apps, especially customer facing apps. Why? Inevitably, all companies want to improve the customer experience through more quality interactions that drive customer…
In past postings I've spent a fair amount of time talking about targeted promotions. Using a complete view of the customer that includes purchase history, location history, and psychographics gleaned from social media, we can select the offer with the greatest chance of redemption. This is done…
At least in the US market it is quite common for service companies to offer an initially discounted price to new customers. While this may attract new customers and robe customers from competitors, it is my argument that it is a bad strategy for the company. This strategy gives an incentive to change…
During my tenure at the last company, I didn't let my career stagnate as others have and as time moved along.When at work or home, spend 10% of your time learning something new about some aspect or segway of your job so that your skills are marketable in case you lose it. From experience let me…
The latest release of Siebel CRM 8.1.1 includes many new features and enhancements for the Communications industry. In this webcast, you’ll hear from Brenda Harris, Principal Product Strategy Manager for Communications here at Oracle. She’ll explain how Siebel Communications 8.1.1 will help…
Over the years, I endured enough delayed flights, air turbulence and misadventures in airport security clearance to watch my expectations for the air travel experience fall to abysmally low levels. The extent of my loyalty to any one carrier had more to do with the proximity of the airport…
Missed Oracle’s Customer Experience Online Forum? Don’t worry. You can still catch the sessions at your convenience. Watch the Customer Experience Online Forum on demand to hear from Bruce Tempkin, a leading expert in customer experience, as well as other thought leaders and they…
Companies all over the country are spending money updating their websites. Unfortunately, they're putting the proverbial cart before the horse. Everything you do on your website needs to affect three outcomes: increase revenue, reduce cost, and improve customer loyalty.
Reuters recently reported that Walmart was testing an iPhone-based self-checkout at a store near its headquarters. Consumers scan items as they're placed in the physical basket, then the virtual basket is transferred to an existing self-checkout station where payment is…
If you're a leader in email marketing for small businesses and want to increase loyalty and brand awareness, what do you do? If you're Constant Contact, you build an online marketplace.
If you're a leader in email marketing for small businesses and want to increase loyalty and brand awareness, what do you do? If you're Constant Contact, you build an online marketplace.
Social networks provide ample opportunity for you to communicate with customers. These best practice tips will help you interact with people in a way that builds community, loyalty and — ultimately — your business.
Listen to George Jacob, Group Vice President, CRM Applications, discuss the new release of Siebel CRM 8.1.1. By empowering end customers and creating a consistent, engaging service experience, businesses are leveraging Siebel CRM 8.1.1 to garner high customer loyalty levels…
Every emerging technology generation seems to result in a battle of platforms and ideologies - a war between companies for the hearts, minds, dollars and loyalty of consumers for their system of choice. Memories of Microsoft's Internet Explorer finally landing the fatal…
In order to succeed in today's economy, organizations need to engage with information across all channels to ensure customers, partners and employees have access to the right information in the context of the business process in which they are engaged. The latest…
Welcome to the first post of the new Oracle Retail International Blog.
Retail is an international business and today's successful retailers view themselves in the context of a global market. A niche fashion business in Tokyo will learn marketing strategies from…
Retail has been around ever since mankind started bartering. The earliest transactions were very specific to the individuals buying and selling, then someone had the bright idea to open a store. Those transactions were a little more generic, but the…
Philosophers have long said if you find out where a man’s money is, you’ll know where his heart is. Find out where money in a marketing budget is allocated, and you’ll know how adaptive and ready that company is for the near future.
Marketing spends are an…