Search Results

Search found 133 results on 6 pages for 'promotions'.

facebook twitter digg google delicious technorati stumbleupon myspace wordpress linkedin gmail igoogle windows live tumblr viadeo yahoo buzz yahoo mail yahoo bookmarks favorites email print

Page 2/6 | < Previous Page | 1 2 3 4 5 6  | Next Page >

  • Less Can Be More In E-Commerce

    - by Michael Hylton
    Today’s consumers are inundated with product choices and vendors. Visit your favorite electronics retailer and see the vast assortment of flat panel televisions. Or the variety of detergents at the supermarket. All of this can be daunting for the average consumer who is looking for the products and services that interest them.  In a study titled “Choice is Demotivating: Can One Desire Too Much of a Good Thing”, the author, Sheena Iyengar found that participants actually reported greater subsequent satisfaction with their selections and wrote better essays when their original set of options had been limited. The same can be said for e-commerce and your website. Being able to quickly convert shoppers into buyers with effective merchandising is what makes leading businesses successful. You want to engage each individual visitor with the most-relevant content to drive higher conversions and order values while decreasing abandonment, but predicting what will resonate with each customer is difficult. In a world of choices, online merchandizing tools can help personalize, streamline, and refine what your customers view when they browse your online catalog. The key to being effective is to align your products and content as closely as possible with the customer’s needs. The goal on the home page is to promote your brand and push visitors farther into the site. The home page is often the starting point for repeat customers as well as for new visitors hoping to address their current product needs. As the customer selects different filters and narrows the choices, valuable information is being provided to the retailer about the customer’s current need—regardless of previous search behavior or what other customers with a similar demographic profile have purchased. Together with search pages, category browse pages are among the primary options available to customers as a means of finding products on your site. Once a customer reaches the product detail page, it is clear what that person desires, regardless of the segment the customer falls into. However, don’t disregard campaign-based promotions completely. A campaign targeted to all customers but featuring rule-driven promotions tied to the product can be effective. Click here to learn more about merchandizing techniques so what your customer sees if half full and not half empty.

    Read the article

  • Leveraging Search Engine Optimization

    More and more companies are strengthening their online presence by using a combination of online and offline marketing tools and techniques. Search engine optimization, presence on social media as well as YouTube and MySpace promotions can serve as powerful tools in your website marketing arsenal.

    Read the article

  • Increase Website Hits and Business With Organic SEO Placements

    Do you want a website to catch the eye of others? Do you want many people to visit it and to learn about your business, ideas, products, services, promotions, viewpoints, etc? Want no further. Organic SEO placements are just what you need to better the flow of traffic that meets your sites and increase the number of people to visit your website.

    Read the article

  • Showrooming: What's the big deal?

    - by David Dorf
    There's been lots of chatter recently on how retailers will combat showrooming this holiday season.  Best Buy and Target, for example, plan to price-match certain online sites.  But from my perspective, the whole showrooming concept is overblown.  Yes, mobile phones make is easier to comparison-shop, but consumers have been doing that all along.  Retailers have to work hard to merchandise their stores with the right products at the right price with the right promotions.  Its Retail 101. Yeah ok, many websites don't have to charge tax so they have an advantage, but they also have to cover shipping costs. Brick-and-mortar stores have the opportunity to provide expertise, fit, and instant gratification all of which are pretty big advantages. I see lots of studies that claim a large percentage of shoppers are showrooming.  Now I don't do much shopping, but when I do I rarely see anyone scanning UPC codes in the aisles.  If you dig into those studies, the question is usually something like, "have you used your mobile phone to price compare while shopping in the last year."  Well yeah, I did it once -- out of the 20 shopping trips.  And by the way, the in-store price was close enough to just buy the item.  Based on casual observation and informal surveys of friends, showrooming is not the modus-operandi for today's busy shoppers. I never see people showrooming in grocery stores, and most people don't bother for fashion.  For big purchases like appliances and furniture, I bet most people do their research online before entering the store.  The cases where I've done it was to see if a promotion was in fact a good deal.  Or even to make sure the in-store price is the same as the online price for the same brand. So, if you think you're a victim of showrooming, I suggest you look at the bigger picture.  Are you providing an engaging store experience?  Are you allowing customers to shop the way they want to shop, using various touchpoints?  Are you monitoring the competition to ensure prices are competitive?  Are your promotions attracting the right customers? Hubert Jolly, CEO of Best Buy, recently commented that showrooming might just get more people into his stores. "Once customers are in our stores, they're ours to lose."

    Read the article

  • Segmentation and Targeting: Your Tools for Personalizing the Online Customer Experience

    - by Christie Flanagan
    In order to deliver the kind of personalized and engaging online experiences that customers expect today, look to segmentation and targeting.  Segmentation is the practice of dividing your site visitors into distinct groups based on shared characteristics or behavior – for example, a segment may consist of site visitors who have visited pages related to certain product type, or they may consist of visitors within the same age group or geographic area.  The idea is that those within a segment are more likely to have common needs, problems or interests that can be served by your business. Targeting is the process by which the most relevant content, whether an article promotion or other piece of content, is delivered to your visitors based on their segment membership. Segmentation and targeting are used to drive greater engagement on your web presence by delivering content to your site visitors that is tailored to their interests, behavior or other attributes.  You may have a number of different goals for your segmentation and targeting efforts: Up-sell or cross-sell to your customers Conduct A/B testing on your offers and creative Offer discounts, promotions or other incentives for the time and duration that you specify Make is easier to find relevant information about products and services Create premium content model There are two different approaches you can take toward segmentation and targeting for you online customer experience initiatives. The first is more of a manual process, in which marketers manage the process of determining which segments to create and which content to target to those segments. The benefit of this approach is that it gives marketers a high level of control over the whole process which works well when you have a thorough understanding of your segments and which content is most likely to serve their needs.  Tools for marketer managed segmentation and targeting are often built right in to your WEM platform, as they are with Oracle WebCenter Sites. The downside is that the more segments and content that you have, the more time consuming and complicated in can be to manage manually.The second approach relies on predictive intelligence to automate the segmentation and targeting process.  This allows optimization of the process to occur in real time. This approach helps reduce the burden of manual segmentation and targeting and can result in new insights into segments that you may never have thought of on your own.  It also provides you with the capability to quickly test new offers and promotions on your site.  Predictive segmentation and targeting can be achieved by using Oracle WebCenter Sites and Oracle Real-Time Decisions together. *****Get a taste for how Oracle WebCenter Sites and Oracle Real-Time Decisions combine to deliver powerful capabilities for predictive segmentation and targeting by watching this on demand webcast introducing Oracle WebCenter Sites 11g or by reading IDC’s take on the latest release of Oracle’s web experience management solution.  Be sure to return to the Oracle WebCenter blog on Thursday for a closer look at how to optimize the online customer experience using these two products together.

    Read the article

  • Bing Maps s'ouvre aux développeurs en proposant un SDK pour réaliser des applications fondées sur le

    Bing Maps s'ouvre aux développeurs En proposant un SDK pour réaliser des applications fondées sur ses cartes Dans le domaine de la recherche sur Internet, la lutte est rude. Au coeur de ce combat se trouve aujourd'hui la cartographie. D'un simple plan, les recherches localisées débouchent à présent sur des vues satellites, ou en 3D modélisé, ou immergées. Les commerces, institutions, lieux célèbres s'affichent. Des liens vers des commentaires, des promotions, ou vers des boutiques virtuelles sont proposés et de...

    Read the article

  • Microsoft Being Inventive in New Ways to Offer Office 2010

    Microsoft is constantly trying new ways to promote their products and maximize market share. Recently this has been seen with their Microsoft Windows 7 upgrade promotions and their extension of the Windows 7 trial for enterprises. Up next on the Microsoft promotion list is Office 2 1 .... Download a Free Trial of Windows 7 Reduce Management Costs and Improve Productivity with Windows 7

    Read the article

  • Custom data rendering in results

    Since the launch of Custom Search, we've been constantly pushing the customization envelope -- allowing users to tweak ranking, provide refinements, add promotions above results, change the look...

    Read the article

  • Web Application Development - 4 Steps Process

    With the growth of internet, web marketing and web business are taking their shapes. Number of investors and marketers are forging ahead in devising new and innovative techniques and web applications that can facilitate its process and promotions. And if you wonder how internet have developed the mode of communication.

    Read the article

  • Working With a Web Design Company

    Web designing and web development have become an integral part of each and every business today. If you are a business owner and are serious about staying ahead in the competition, you must consider online advertising and promotions. This will require you to work with a good web design company. There are a huge number of advantages and benefits associated with promoting a business online.

    Read the article

  • The Internet of Things & Commerce: Part 2 -- Interview with Brian Celenza, Commerce Innovation Strategist

    - by Katrina Gosek, Director | Commerce Product Strategy-Oracle
    Internet of Things & Commerce Series: Part 2 (of 3) Welcome back to the second installation of my three part series on the Internet of Things & Commerce. A few weeks ago, I wrote “The Next 7,000 Days” about how we’ve become embedded in a digital architecture in the last 7,000 days since the birth of the internet – an architecture that everyday ties the massive expanse of the internet evermore closely with our physical lives. This blog series explores how this new blend of virtual and material will change how we shop and how businesses sell. Now enjoy reading my interview with Brian Celenza, one of the chief strategists in our Oracle Commerce innovation group. He comments on the past, present, and future of the how the growing Internet of Things relates and will relate to the buying and selling of goods on and offline. -------------------------------------------- QUESTION: You probably have one of the coolest jobs on our team, Brian – and frankly, one of the coolest jobs in our industry. As part of the innovation team for Oracle Commerce, you’re regularly working on bold features and groundbreaking commerce-focused experiences for our vision demos. As you look back over the past couple of years, what is the biggest trend (or trends) you’ve seen in digital commerce that started to bring us closer to this idea of what people are calling an “Internet of Things”? Brian: Well as you look back over the last couple of years, the speed at which change in our industry has moved looks like one of those blurred movement photos – you know the ones where the landscape blurs because the observer is moving so quickly your eye focus can’t keep up. But one thing that is absolutely clear is that the biggest catalyst for that speed of change – especially over the last three years – has been mobile. Mobile technology changed everything. Over the last three years the entire thought process of how to sell on (and offline) has shifted because of mobile technology advances. Particularly for eCommerce professionals who have started to move past the notion of “channels” for selling goods to this notion of “Mobile First”… then the Web site. Or more accurately, that everything – smartphones, web, store, tablet – is just one channel or has to act like one singular access point to the same product catalog, information and content. The most innovative eCommerce professionals realized some time ago that it’s not ideal to build an eCommerce Web site and then build everything on top of or off of it. Rather, they want to build an eCommerce API and then integrate it will all other systems. To accomplish this, they are leveraging all the latest mobile technologies or possibilities mobile technology has opened up: 4G and LTE, GPS, bluetooth, touch screens, apps, html5… How has this all started to come together for shopping experiences on and offline? Well to give you a personal example, I remember visiting an Apple store a few years ago and being amazed that I didn’t have to wait in line because a store associate knew everything about me from my ID – right there on the sales floor – and could check me out anywhere. Then just a few months later (when like any good addict) I went back to get the latest and greatest new gadget, I felt like I was stealing it because I could check myself out with my smartphone. I didn’t even need to see a sales associate OR go to a cash register. Amazing. And since then, all sort sorts of companies across all different types of industries – from food service to apparel –  are starting to see mobile payments in the billions of dollars now thanks not only to the convenience factor but to smart loyalty rewards programs as well. These are just some really simple current examples that come to mind. So many different things have happened in the last couple of years, it’s hard to really absorb all of the quickly – because as soon as you do, everything changes again! Just like that blurry speed photo image. For eCommerce, however, this type of new environment underscores the importance of building an eCommerce API – a platform that has services you can tap in to and build on as the landscape changes at a fever pitch. It’s a mobile first perspective. A web service perspective – particularly if you are thinking of how to engage customers across digital and physical spaces. —— QUESTION: Thanks for bringing us into the present – some really great examples you gave there to put things into perspective. So what do you see as the biggest trend right now around the “Internet of Things” – and what’s coming next few years? Brian: Honestly, even sitting where I am in the innovation group – it’s hard to look out even 12 months because, well, I don’t even think we’ve fully caught up with what is possible now. But I can definitely say that in the last 12 months and in the coming 12 months, in the technology and eCommerce world it’s all about iBeacons. iBeacons are awesome tools we have right now to tie together physical and digital shopping experiences. They know exactly where you are as a shopper and can communicate that to businesses. Currently there seem to be two camps of thought around iBeacons. First, many people are thinking of them like an “indoor GPS”, which to be fair they literally are. The use case this first camp envisions for iBeacons is primarily for advertising and marketing. So they use iBeacons to push location-based promotions to customers if they are close to a store or in a store. You may have seen these types of mobile promotions start to pop up occasionally on your smart phone as you pass by a store you’ve bought from in the past. That’s the work of iBeacons. But in my humble opinion, these promotions probably come too early in the customer journey and although they may be well timed and work to “convert” in some cases, I imagine in most they are just eroding customer trust because they are kind of a “one-size-fits-all” solution rather than one that is taking into account what exactly the customer might be looking for in that particular moment. Maybe they just want more information and a promotion is way too soon for that type of customer. The second camp is more in line with where my thinking falls. In this case, businesses take a more sensitive approach with iBeacons to customers’ needs. Instead of throwing out a “one-size-fits-all” to any passer by with iBeacons, the use case is more around looking at the physical proximity of a customer as an opportunity to provide a service: show expert reviews on a product they may be looking at in a particular aisle of a store, offer the opportunity to compare prices (and then offer a promotion), signal an in-store associate if a customer has been in the store for more than 10 minutes in one place. These are all less intrusive more value-driven uses of iBeacons. And they are more about building customer trust through service. To take this example a bit further into the future realm of “Big Data” and “Internet of Things” businesses could actually use the Oracle Commerce Platform and iBeacons to “silently” track customer movement w/in the store to provide higher quality service. And this doesn’t have to be creepy or intrusive. Simply if a customer has been in a particular department or aisle for more than a 5 or 10 minutes, an in-store associate could come over an offer some assistance already knowing customer preferences from their online profile and maybe even seeing the items in a shopping cart they started at home. None of this has to be revealed to the customer, but it certainly could boost the level of service an in-store sales associate could provide. Or, in another futuristic example, stores could use the digital footprint of the physical store transmitted by iBeacons to generate heat maps of the store that could be tracked over time. Imagine how much you could find out about which parts of the store are more busy during certain parts of the day or seasons. This could completely revolutionize how physical merchandising is deployed or where certain high value / new items are placed. And / or this use of iBeacons could also help businesses figure out if customers are getting held up in certain parts of the store during busy days like Black Friday. If long lines are causing customers to bounce from a physical store and leave those holiday gifts behind, maybe having employees with mobile check as an option could remove the cash register bottleneck. But going to back to my original statement, it’s all still very early in the story for iBeacons. The hardware manufacturers are still very new and there is still not one clear standard.  Honestly, it all goes back to building and maintaining an extensible and flexible platform for anywhere engagement. What you’re building today should allow you to rapidly take advantage of whatever unimaginable use cases wait around the corner. ------------------------------------------------------ I hope you enjoyed the brief interview with Brian. It’s really awesome to have such smart and innovation-minded individuals on our Oracle Commerce innovation team. Please join me again in a few weeks for Part 3 of this series where I interview one of the product managers on our team about how the blending of digital and in-store selling in influencing our product development and vision.

    Read the article

  • Windows 8 Apps with HTML5 and JavaScript

    - by Stephen.Walther
    Last week, I finished writing Windows 8 Apps with HTML5 and JavaScript – Yikes! That is a long title. This book is all about writing apps for Windows 8 which can be added to the Windows Store. The book focuses on building apps using HTML5 and JavaScript. If you are already comfortable building websites, then building Windows Store apps is not a huge leap.  I explain how you can create productivity apps, like a Task List app, and games, like a simple arcade game. I also explain how you can publish your app to the Windows Store and make money. To celebrate the release of Windows 8, my publisher is offering a huge 40% discount on the book until November 30, 2012. If you want to take advantage of this discount, follow the link below and enter the discount code WINDEV40 during checkout. http://www.informit.com/promotions/promotion.aspx?promo=139036&walther So what’s in the book?  Here’s an overview of each of the chapters: Chapter 1 – Building Windows Store Apps Contains a walkthrough of creating a super simple Windows app for taking pictures from your webcam. Explains how to publish your app to the Windows Store. Chapter 2 – WinJS Fundamentals Provides an overview of the Windows Library for JavaScript which is the Microsoft library for creating Windows Store apps with JavaScript. Chapter 3 – Observables, Bindings, and Templates You learn how to display a list of items using a template. For example, you learn how to create a template which can be used to display a list of products. Chapter 4 – Using WinJS Controls Overview of the core set of JavaScript controls included with the WinJS library. You learn how to use the Tooltip, ToggleSwitch, Rating, DatePicker, TimePicker, and FlipView controls. Chapter 5 – Creating Forms This chapter explains how to take advantage of HTML5 forms to display specialized keyboards and perform form validation. Chapter 6 – Menus and Flyouts You learn how to display popups, menus, and toolbars using the JavaScript controls included with the WinJS library. Chapter 7 – Using the ListView Control This entire chapter is devoted to the ListView control which is the most important control in the WinJS library. You can use the ListView control to display, sort, filter, and edit a list of items. Chapter 8 – Creating Data Sources Learn how to use a ListView control to display data from the file system, a web service, and IndexedDB. Chapter 9 – App Events and States This chapter explains the standard application events which are raised in a Windows Store app such as the activated and checkpoint events. You also learn how to build apps which adapt automatically to different view states such as portrait and landscape. Chapter 10 – Page Fragments and Navigation This chapter discusses two subjects: You learn how to create custom WinJS controls with Page Controls and you learn how to build apps with multiple pages.  Chapter 11 – Using the Live Connect API Learn how to use Windows Live Services to authenticate users, interact with SkyDrive, and retrieve user profile information (such as a user’s birthday or profile picture). Chapter 12 – Graphics and Games This chapter is devoted to building the Brain Eaters app which is a simple arcade game. Navigate a maze and eat all of the food pellets while avoiding the brain-eating zombies to win the game. Learn how to create the game using HTML5 Canvas.   If you want to buy the book, remember to use the magic discount code WINDEV40 and visit the following link: http://www.informit.com/promotions/promotion.aspx?promo=139036&walther

    Read the article

  • Q&A: Drive Online Engagement with Intuitive Portals and Websites

    - by kellsey.ruppel
    We had a great webcast yesterday and wanted to recap the questions that were asked throughout. Can ECM distribute contents to 3rd party sites?ECM, which is now called WebCenter Content can distribute content to 3rd party sites via several means as well as SSXA - Site Studio for External Applications. Will you be able to provide more information on these means and SSXA?If you have an existing JSP application, you can add the SSXA libraries to your IDE where your application was built (JDeveloper for example).  You can now drop some code into your 3rd party site/application that can both create and pull dynamically contributable content out of the Content Server for inclusion in your pages.   If the 3rd party site is not a JSP application, there is also the option of leveraging two Site Studio (not SSXA) specific custom WebCenter Content services to pull Site Studio XML content into a page. More information on SSXA can be found here: http://docs.oracle.com/cd/E17904_01/doc.1111/e13650/toc.htm Is there another way than a ”gadget” to integrate applications (like loan simulator) in WebCenter Sites?There are some other ways such as leveraging the Pagelet Producer, which is a core component of WebCenter Portal. Oracle WebCenter Portal's Pagelet Producer (previously known as Oracle WebCenter Ensemble) provides a collection of useful tools and features that facilitate dynamic pagelet development. A pagelet is a reusable user interface component. Any HTML fragment can be a pagelet, but pagelet developers can also write pagelets that are parameterized and configurable, to dynamically interact with other pagelets, and respond to user input. Pagelets are similar to portlets, but while portlets were designed specifically for portals, pagelets can be run on any web page, including within a portal or other web application. Pagelets can be used to expose platform-specific portlets in other web environments. More on Page Producer can be found here:http://docs.oracle.com/cd/E23943_01/webcenter.1111/e10148/jpsdg_pagelet.htm#CHDIAEHG Can you describe the mechanism available to achieve the context transfer of content?The primary goal of context transfer is to provide a uniform experience to customers as they transition from one channel to another, for instance in the use-case discussed in the webcast, it was around a customer moving from the .com marketing website to the self-service site where the customer wants to manage his account information. However if WebCenter Sites was able to identify and segment the customers  to a specific category where the customer is a potential target for some promotions, the same promotions should be targeted to the customer when he is in the self-service site, which is managed by WebCenter Portal. The context transfer can be achieved by calling out the WebCenter Sites Engage Server API’s, which will identify the segment that the customer has been bucketed into. Again through REST API’s., WebCenter Portal can then request WebCenter Sites for specific content that needs to be targeted for a customer for the identified segment. While this integration can be achieved through custom integration today, Oracle is looking into productizing this integration in future releases.  How can context be transferred from WebCenter Sites (marketing site) to WebCenter Portal (Online services)?WebCenter Portal Personalization server can call into WebCenter Sites Engage Server to identify the segment for the user and then through REST API’s request specific content that needs to be surfaced in the Portal. Still have questions? Leave them in the comments section! And you can catch a replay of the webcast here.

    Read the article

  • Q&A: Drive Online Engagement with Intuitive Portals and Websites

    - by kellsey.ruppel
    We had a great webcast yesterday and wanted to recap the questions that were asked throughout. Can ECM distribute contents to 3rd party sites?ECM, which is now called WebCenter Content can distribute content to 3rd party sites via several means as well as SSXA - Site Studio for External Applications. Will you be able to provide more information on these means and SSXA?If you have an existing JSP application, you can add the SSXA libraries to your IDE where your application was built (JDeveloper for example).  You can now drop some code into your 3rd party site/application that can both create and pull dynamically contributable content out of the Content Server for inclusion in your pages.   If the 3rd party site is not a JSP application, there is also the option of leveraging two Site Studio (not SSXA) specific custom WebCenter Content services to pull Site Studio XML content into a page. More information on SSXA can be found here: http://docs.oracle.com/cd/E17904_01/doc.1111/e13650/toc.htm Is there another way than a ”gadget” to integrate applications (like loan simulator) in WebCenter Sites?There are some other ways such as leveraging the Pagelet Producer, which is a core component of WebCenter Portal. Oracle WebCenter Portal's Pagelet Producer (previously known as Oracle WebCenter Ensemble) provides a collection of useful tools and features that facilitate dynamic pagelet development. A pagelet is a reusable user interface component. Any HTML fragment can be a pagelet, but pagelet developers can also write pagelets that are parameterized and configurable, to dynamically interact with other pagelets, and respond to user input. Pagelets are similar to portlets, but while portlets were designed specifically for portals, pagelets can be run on any web page, including within a portal or other web application. Pagelets can be used to expose platform-specific portlets in other web environments. More on Page Producer can be found here: http://docs.oracle.com/cd/E23943_01/webcenter.1111/e10148/jpsdg_pagelet.htm#CHDIAEHG Can you describe the mechanism available to achieve the context transfer of content?The primary goal of context transfer is to provide a uniform experience to customers as they transition from one channel to another, for instance in the use-case discussed in the webcast, it was around a customer moving from the .com marketing website to the self-service site where the customer wants to manage his account information. However if WebCenter Sites was able to identify and segment the customers  to a specific category where the customer is a potential target for some promotions, the same promotions should be targeted to the customer when he is in the self-service site, which is managed by WebCenter Portal. The context transfer can be achieved by calling out the WebCenter Sites Engage Server API’s, which will identify the segment that the customer has been bucketed into. Again through REST API’s., WebCenter Portal can then request WebCenter Sites for specific content that needs to be targeted for a customer for the identified segment. While this integration can be achieved through custom integration today, Oracle is looking into productizing this integration in future releases.  How can context be transferred from WebCenter Sites (marketing site) to WebCenter Portal (Online services)?WebCenter Portal Personalization server can call into WebCenter Sites Engage Server to identify the segment for the user and then through REST API’s request specific content that needs to be surfaced in the Portal. Still have questions? Leave them in the comments section! And you can catch a replay of the webcast here.

    Read the article

  • Transformation of Product Management in Telecommunications for Rapid Launch of Next Generation Products

    - by raul.goycoolea
    @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }a:link, span.MsoHyperlink { color: blue; text-decoration: underline; }a:visited, span.MsoHyperlinkFollowed { color: purple; text-decoration: underline; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } The Telecom industry continues to evolve through disruptive products, uncertain markets, shorter product lifecycles and convergence of technologies. Today’s market has moved from network centric to consumer centric and focuses primarily on the customer experience. It has resulted in several product management challenges such as an increased complexity and volume of offerings, creating product variants, accelerating time-to-market, ability to provide multiple product views for varied stakeholders, leveraging OSS intelligence to BSS layer, product co-creation and increasing audit and security concerns for service providers. The document discusses how enterprise product management enabled by PLM-based product catalogue solutions helps to launch next generation products rapidly in the context of the Telecommunication Industry.   1.0.       Introduction   Figure 1: Business Scenario   Modern business demands the launch of complex products in a very short timeframe and effecting changes in the price plan faster without IT intervention. One of the key transformation initiatives companies are focusing on is in the area of product management transformation and operational efficiency improvement. As part of these initiatives, companies are investing in best- in-class COTs-based Product Management solutions developed on industry-wide standards.   The new COTs packages are planned to integrate with existing or new B/OSS systems to provide a strategic end-to-end agile solution for reduced time-to-market and order journey time. In addition, system rationalization is being undertaken to phase out legacy systems and migrate to strategic systems.   2.0.       An Overview of Product Management in Telecom   Product data in telecom is multi- dimensional and difficult to manage. It increased significantly due to the complexity of the product, product offerings on the converged network, increased volume of offerings, bundled offering structures and ever increasing regulatory requirements.   In addition, the shrinking product lifecycle in telecom makes it difficult to manage the dynamic product data. Mergers and acquisitions coupled with organic growth pose major challenges in product portfolio management. It is a roadblock in the journey towards becoming an agile organization.       Figure 2: Complexity in Product Management   Network Technology’ is the new dimension in telecom product management where the same products are realized through different networks i.e., Soiled network to Converged network. Consequently, the product solution is different.     Figure 3: Current Scenario - Pain Points in Product Management   The major business implications arising out of the current scenario are slow time-to-market and an inefficient process that affects innovation.   3.0. Transformation of Next Generation Product Management   Companies must focus on their Product Management Transformation Journey in the areas of:   ·       Management of single truth of product information across the organization/geographies which is currently managed in heterogeneous systems   ·       Management of the Intellectual Property (IP) on the product concept and partnership in the design of discrete components to integrate into the system   ·       Leveraging structured and unstructured product data within the extended enterprise to extract consumer insights and drive innovation   ·       Management of effective operational separation to comply with regulatory bodies   ·       Reuse of existing designs and add relevant features such as value-added services to enable effective product bundling     Figure 4: Next generation needs   PLM-based Enterprise Product Catalogue solutions efficiently address the above requirements and act as an enabler towards product management transformation and rapid product launch.   4.0. PLM-based Enterprise Product Management     Figure 5: PLM-based Enterprise Product Mastering   Enterprise Product Management (EPM) enables the business to manage complex product attributes of data in complex environments. Product Mastering helps create a 'single view' of the product by creating a business-driven, IT-supported environment where a global 'single truth record' is created, managed and reused.   4.1 The Business Case for Telco PLM-based solutions for Enterprise Product Management   ·       Telco PLM-based Product Mastering solutions provide a centralized authoring environment for product definition and control of all product data and rules   ·       PLM packages are designed to support multiple perspectives of product data (ordering perspective, billing perspective, provisioning perspective)   ·       Maintains relationships/links between different elements of the entire product definition   ·       Telco PLM packages are specialized in next generation lifecycle management requirements of products such as revision and state management, test and release management, role management and impact analysis)   ·       Takes into consideration all aspects of OSS product requirements compared to CRM product catalogue solutions where the product data managed is mostly order oriented and transactional     ·       New breed of Telco PLM packages are designed with 'open' standards such as SID and eTOM. They are interoperable, support integration frameworks such as subscription and notification.   ·       Telco PLM packages have developed good collaboration frameworks to integrate suppliers and partners into the product development value chain   4.2 Various Architectures/Approaches for Product Mastering using Telco PLM systems   4. 2.a Single Central Product Management (Mastering) Approach   Figure 6: Single Central Product Management (Master) Approach       This approach is implemented across verticals such as aerospace and automotive. It focuses on a physically centralized product master to which other sources are dependent on. The product definition data (Product bundles, service bundles, price plans, offers and discounts, product configuration rules and market campaigns) is created and maintained physically in a centralized environment. In addition, the product definition/authoring environment is centralized. The existing legacy product definition data available in CRM product catalogue, billing catalogue and the legacy product catalogue is migrated to the centralized PLM-based Enterprise Product Management solution.   Architectural changes must be made in the existing business landscape of applications to create and revise data because the applications have to refer to the central repository for approvals and validation of product configurations. It is achieved by modifying how the applications write data or how the applications can be adapted to use the rules to be managed and published.   Complete product configuration validation will be done in enterprise / central product catalogue and final configuration will be sent to the B/OSS system through the SOA compliant product distribution architecture. The approach/architecture enables greater control in terms of product data management and product data governance.   4.2.b Federated Product Management (Mastering) Architecture     Figure 7: Federated Product Management (Mastering) Architecture   In the federated product mastering approach, the basic unique product definition data (product id, description product hierarchy, basic price plans and simple product design rules) will be centrally created and will be maintained. And, the advanced product definition (Product bundling, promotions, offers & discount plans) will be created in respective down stream OSS systems. The advanced product definition (Product bundling, promotions, offers and discount plans) will be created in respective downstream OSS systems.   For example, basic product definitions such as attributes, product hierarchy and basic price plans will be created and maintained in Enterprise/Central product reference catalogue and distributed to downstream OSS systems. Respective downstream OSS systems build product bundles, promotions, advanced price plans over the basic product definition and master the advanced product definition. Central reference database accesses the respective other source product master data and assembles a point-in-time consolidated view of the product. The approach is typically adapted in some merger and acquisition scenarios where there is a low probability of a central physical authority managing the data. In addition, the migration effort in this case is minimal and there are no big architectural changes to the organization application landscape. However, this approach will not result in better product data management and data governance.   5.0 Customer Scenario – Before EPC deployment   A leading global telecommunications service provider wanted to launch a quad play and triple play service offering in the shortest possible lead time. The service provider was offering Broadband and VoIP services to customers. The company wanted to reuse a majority of the Broadband services and price plans and bundle them with new wireless and IPTV services for quad play and triple play. The challenges in launching the new service offerings were:       Figure 8: Triple Play Plan   ·       Broadband product data was stored in multiple product catalogues (CRM catalogue, Billing catalogue, spread sheets)   ·       Product managers spent a lot of time performing tasks involving duplication or re-keying of data. Manual effort caused errors, cost and time over-runs.   ·       No effective product and price data governance mechanism. Price change issues arising from the lack of data consistency across systems resulted in leakage of customer value and revenue.   ·       Product data had re-usability issues and was not in a structured format. It resulted in uncontrolled product portfolio creation and product management issues.   ·       Lack of enterprise product model resulted into product distribution challenges and thus delays in product launch.   ·       Designers are constrained by existing legacy product management solutions to model product/service requirements and product configuration rules such as upgrading, downgrading and cross selling.    5.1 Customer Scenario - After EPC deployment     Figure 9: SOA-based end-to-end EPC Solution   The company deployed PLM-based Enterprise Product Catalogue solutions to launch quad play service after evaluating various product catalogues. The broadband product offering, service and price data were migrated to the new system, and the product and price plan hierarchy for new offerings were created using the entities defined in the Enterprise Product Model. Supplier product catalogue data such as routers and set up boxes were loaded onto the new solution through SOA-based web service. Price plans and configuration rules were built in the new system. The validated final product configurations were extracted from the product catalogue in a SID format and were distributed to the downstream B/OSS systems through exposed SOA-based web services. The transformations required for the B/OSS system were handled using the transformation layer as part of the solution.   6.0 How PLM enabled Product Management Transformation         Figure 10: Product Management Transformation     PLM-based Product Catalogue Solution helped the customer reduce the product launch cycle time by 30% and enable transformation of Product Management for next generation services.   7.0 Conclusion   On the one hand, the telecom industry is undergoing changes due to disruptions, uncertain product markets and increased complexity of products. On the other hand, the ARPU is decreasing year-on-year. Communications Service Providers are embarking on convergence, bundled service offerings, flexibility to cross-sell and up-sell, introduce new value-added services, leverage Web 2.0 concepts and network capabilities. Consequently, large scale IT transformation initiatives to improve their ARPU supporting network and business transformations are a business imperative. Product Management has become a focus area. Companies are investing in best-in- class COTS solutions to reduce time-to-market, ensure rapid service delivery and improve operational efficiency. An efficient PLM-based enterprise product mastering solution plays a key role in achieving zero touch automation and rapid product launch.   References:   1.     Preston G.Smith, Donald G.Reineristsem, Van Nostrand Reinhold “Developing Products in Half the time”.   2.     John G. Innes, "Achieving Successful Product Change", Pitman Publishing.   3.     D T Pham and R M Setchi (16th Jan, 2001) "Authoring environment for documentation development" University of Wales Cardiff, U.K., Proceedings on Institution of Mechanical Engineers, Vol. 215, Part B.   4.     Oracle Product Hub for Communications:   http://www.oracle.com/us/products/applications/master-data-management/product-hub-082059.html  

    Read the article

  • Alaska Airlines Takes Off with Siebel Loyalty and Marketing

    - by tony.berk
    Who likes junk mail? Not me! But I don't mind targeted messages that are relevant to me. Alaska Airlines greatly improved their ability to be more personal with their customers by replacing a legacy mainframe loyalty system with Siebel Loyalty and Siebel Marketing. Which means, as an Alaska Airlines customer, I get less junk mail! With improved access to customer profile information in Siebel, Alaska Airlines presents targeted, relevant offers on their website and via email. At the same time, Alaska Airlines has reduced their speed-to-market with promotions by 150 percent and can now implement new partner marketing programs twice as fast. Finally, as Steve Jarvis, VP of Marketing, Sales and Customer Experience at Alaska Airlines, points out in the video, Alaska Airlines can now reach all 22 million of their annual passengers, not just the 10% who were in the legacy loyalty system. To see other customer success stories, visit Siebel CRM Success. Click here to learn more about Oracle's CRM products.

    Read the article

  • [News] Microsoft annonce des offres sp?ciales autour de VS 2010

    Par la voix de Somasegar, Microsoft vient d'annoncer les promotions qui accompagneront la distribution de Visual Studio 2010 au d?tail. Tout acqu?reur d'une licence Visual Studio 2005 ou 2008 en version standard se verra offrir une version professionnelle de VS 2010 avec en plus un abonnement MSDN Essentials d'un an. "Today, we?re also unveiling an offer for customers who purchase Visual Studio Professional at retail. To help these developers fully realize the power and benefits of a MSDN subscription, I am announcing MSDN Essentials, a one-year trial MSDN subscription that will be included with every retail copy of Visual Studio Professional sold. ". Il est ?galement possible de commander VS 2010 en avance de phase ...

    Read the article

  • Consumer Electronics Show (CES):CRM for High Technology Firms

    - by charles.knapp
    The Consumer Electronics Show, opening Thursday, showcases product innovations that stem from best practices in design, manufacturing, and distribution. Oracle and IBM invite you to learn best practices from peers, as well as why it matters to use CRM tailored for high technology firms -- offered only by Oracle. On Wednesday, January 5, 1-7 pm at the Bellagio Hotel Las Vegas, learn from peers at IBM, VTech, Plantronics, Cisco, Symantec, and Oracle about how to improve:Channel sales, marketing, and operations management - maximize new product introductions (NPI), sales, forecasts, training, channel promotions, and settlement Winning the deal - determine the right price for the right deal for the "perfect quote," capture the order, and manage orders Collaborative and rapid supply chain planning - improve agility, inventory turns, and profits Please join us for the Oracle/IBM CES High Technology Summit and make useful connections with your peers at the evening networking reception. Register now for this FREE event.

    Read the article

  • Duplicate content in Top Level Domain and country specific website

    - by Ando
    I have myproduct.com which is my master product page. For UK I also own myproduct.co.uk which is a copy of myproduct.com with some localized content: landing page, promotions, prices, and specific tags. But there is also duplicate content: myproduct.com/FAQs/ is the same as myproduct.co.uk/FAQs/ I don't want to do a redirect from myproduct.co.uk/FAQs/ to myproduct.com/FAQs/ as I don't want people to leave the localized website. The myproduct.com/FAQs/ is my "go-to" FAQ page and it's the most likely to be up to date - so I want this page to be indexed my search engines, where as I don't care about myproduct.co.uk/FAQs/ being indexed (unless indexing this page would increase my page rank :) ). What to do now to be SEO friendly & SEO optimal? Stop indexing of myproduct.co.uk/FAQs/ via robots.txt? Do some rel="alternate" hreflang="x" configuring on both /FAQs/ page? Something else?

    Read the article

  • Bouygues Telecom Gains a 360-Degree Overview of Customers and Improves Offer Acceptance Rates

    - by user511693
    With more than 10 million mobile customers and 500,000 landline customers, the mission of Bouygues Telecom is to become the premier mobile, landline, television, and internet brand in France, by focusing on customer acquisition, advice, service, and support. Project challenges included: Leverage every customer relationship and increase customer loyalty through personalized offers or promotions on landline or mobile phone contracts Build on marketing campaigns and take advantage of incoming contacts from the company’s call center, Web, and retail stores Improve acceptance rates of communication service offers “Thanks to Oracle’s Siebel CRM solutions and Oracle Real-Time Decisions, we can now meet customer requests faster, personalize offers to improve the services we provide, and gain feedback on responses to offers. This enhances our knowledge of our customers before our next contact with them, whether through the Web site, call center, or our Club retail stores.” – Eric Dobremer, IT Manager - Grand Public CRM Development, Bouygues Telecom Read about results here.

    Read the article

facebook twitter digg google delicious technorati stumbleupon myspace wordpress linkedin gmail igoogle windows live tumblr viadeo yahoo buzz yahoo mail yahoo bookmarks favorites email print

< Previous Page | 1 2 3 4 5 6  | Next Page >